Midlands Business Journal November 26, 2021

Page 12

GIVING BACK

New Tradition

SHARE omaha

GIVING TUESDAY EMBRACED BY THE COMMUNITY SECRET KINDNESS AGENTS HUNG HEAT GEAR IN TURNER PARK ON GIVING TUESDAY 2019, FREE FOR THE TAKING, FOR THOSE IN NEED.

When everyone gives a little the result is amazing. When the frenzy of Black Friday, the support for Small Business Saturday and Cyber Monday are over there is another new tradition being embraced by the community – Giving Tuesday. On Tuesday, November 30 the Omaha/Council Bluffs metro comes together to help those who need it most.

The spirit of Giving Tuesday is to show the strength and unity of communities through radical generosity, and that’s just what treasured local businesses are doing. For example: leading support from Core Bank for #GivingTuesday402 in the Omaha metro and TS Bank for #GivingTuesday712 in Southwest Iowa is making it possible for SHARE Omaha to promote and help nonprofits reach donors.

While Giving Tuesday is a global event, SHARE Omaha has elevated this day of giving in the metro and the business community has responded.

The generosity of Cox, Kiewit, PayPal and Physicians Mutual, who have contributed $16,000 to a prize pool, means member nonprofits can win cash prizes for their efforts.

“Our ‘why’ is to help nonprofits fulfill their missions by recruiting givers to share money, time and items,” said Marjorie Maas, executive director of SHARE Omaha. “This is our guiding light and we see incredible changes and lives improved as a result of the community taking action on this site.” SHARE Omaha is a free, comprehensive platform with more than 600 nonprofits listed on its website. It allows donors and volunteers to explore Omaha (#GivingTuesday402) and Council Bluffs (#GivingTuesday712) metro nonprofits all in one place, to find the organizations they are passionate about, and then donate, volunteer or fulfill wish lists.

The Pottawattamie County Community Foundation is again offering a 20% match for eligible endowed nonprofits. Gifts can be made through November 30, 2021. In addition, Omaha/Council Bluffs businesses are gearing up to participate in what is to be the largest giving day in the metro in 2021. From hosting onsite collection drives to lighting buildings in celebration to encouraging employee participation in company match programs, there are a wide range of ways businesses are joining the movement. It is the power of the community that wraps warmth around those who need it most, not just during the holidays but all year.

Page 12 • November 26, 2021­


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