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A section prepared by the staff of the Midlands Business Journal
April 19, 2019
New generation of startups well positioned to meet challenges of business by Dwain Hebda
Despite the challenges of starting and growing a business, experts say the new crop of entrepreneurs have a decided leg up over previous generations of small business owners. “The younger entrepreneurs today hold several advantages,” said Bob Hallstrom, state director for the National Federation of Independent Businesses/Nebraska. “They have an increased focus on company culture, including offering employees flexible time schedules and Hallstrom the option of working from home. They are also more at ease with mobile technology and digital advertising and they are less risk averse in general.” Julia Parker, executive director of the Omaha Small Business Network, said today’s typical small business owner is better informed than at any other point in history. “The entrepreneurs that come in for our assistance are much more prepared than past generations,” she said. “There is a vast amount of information about starting and growing a small business available online. Founders are easily able to conduct more research about their products and services than ever before.” In addition, Parker said, today’s small business owners are benefitting from societal trends that favor shopping local. “Omaha is becoming much more small business friendly,” she said. “I think that Omahans are now considering where their food and drinks are grown and produced. Buying local is no longer a trend in our city but the norm for many, which is great news for local small businesses.” Parker noted the OSBN offers a wide range of free services to entrepreneurs, which help advance their ventures that much faster. These educational programs, and others, are sorely needed to continue to improve the overall environment in Omaha. And, the group’s services help in other ways, too. “Access to capital is always a critical hurdle for new business owners,” she said. “These hurdles are even higher for historically underserved and undercapitalized entrepreneurs. When seeking to start a new
Leon Milobar, district director for the Nebraska District Office of the U.S. Small Business Administration. business, the ability to obtain a business for small businesses and microenterprises loan strongly indicates whether that busi- that mainstream financial institutions and ness will be successful and have the ability community lenders might overlook. As a to create additional jobs. mission-driven, community-based lender, “OSBN traditionally provides capital OSBN offers low interest rate microloans
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at 6% interest in amounts ranging from $500 to $50,000. We also offer commercial properties along the 24th Street corridor for lease.” More resources are needed to evolve the local startup environment, said Leon Milobar, district director of the U.S. Small Business Administration. “I would give Omaha a C+ or B- as a grade for its environment for small business,” he said. “Omaha has been able to grow successful businesses and the metro area has entrepreneurs right Parker here that have vision and talent. However, what we lack now is more of the critical mass of talent, to build companies right here.” Milobar said the community wasn’t without quality resources — he praised the university system in general and UNMC’s medical innovation and research in particular — but said key pieces of the puzzle are often disengaged from the process. “The universities and schools are turning out talented individuals and students Continued on next page.
Reap!
Salute to Small Business — inside APRIL 19, 2019
THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS
THIS WEEK 'S ISSUE:
$2.00
VOL. 45 NO. 16
Portfolio of multi-sectors lifts RDG Planning & Design by Richard D. Brown
GETConf brings equity in tech to the forefront with female lineup, facility. – Page 2
40 er d Un 40 Being blind never hindered Carver’s career at Outlook Nebraska. – Page 3
for ng ent i t es em Inv etir R
Retirement investing tools may change, but success relies on fundamentals. – Page 4
By growing an increasingly strong portfolio of work in more than a dozen sectors, Omaha-based RDG Planning and Design has been able to weather the financial economic downturns of the past couple of decades. “We work hard to keep our workload balanced between projects in Omaha, regional work and projects nationally,” said Principal John A. Sova. The firm founded by Charles Wilscam in 1965 has 81 employees. Sixty-eight of them work out of the firm’s 12,000-square-foot location in Suite 100 at Farnam on the Mall. However, that will change on Oct. 1 when the firm will move into 18,000 square feet of the 20,000-square-foot downtown building recently vacated by the Greater Omaha Chamber. Sova said RDG Planning and Design is investing about $2 million in renovation of the 35-year-old building at 1302 Howard St. The entrance to the Continued on page 12.
From left, Principal John A. Sova and Principal David Streebin … The firm, which is set to move to (Photo by MBJ / Becky McCarville) a new headquarters, emphasizes a mix of project types.
Centris selects center of service area for new headquarters site by Richard D. Brown
With roots going back to the New Deal years, more than 102,000 members and assets topping $700 million, Centris Federal Credit Union President/ CEO Steve Swanstrom said it was only natural that the organization’s ownership committee would seek land for a new headquarters building near 132nd & Pacific streets in the bourgeoning
Sterling Ridge development. “With our building there we’ll have room to grow in a space that’s at the center of our branch network and conveniently located for our 280 employees,” Swanstrom said. Since moving into existing headquarters at11825 Q Street in 2010, Centris has experienced a 43% growth in membership to Continued on page 12.
Mike Cassling, CEO of Cassling and president and CEO of CQuence Health Group, left, and Kyle Salem, Ph.D., president of Cassling … Responding to industry trends by improving workflow with increased automation in imaging.
Cassling navigates health care industry with enhanced imaging technology by Becky McCarville
President and CEO Steve Swanstrom … Credit Union to make move to new headquarters.
From a big picture perspective, market disruption impacts many aspects of health care, from the shift to value-based and outpatient-focused care to the use of big data sets to drive results, and artificial intelligence and technology that can help hospitals save money. “We continue to see market disruption in health care,” said
Cassling President Kyle Salem, Ph.D. “We all see things happening in D.C. that change the way health care is being practiced, even down to people getting care locally.” Part of this disruption is a shift to community-focused care, where patients can go to their local clinic to get imaging or have procedures instead of having to go Continued on page 28.