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• FEBRUARY 28, 2020 • Midlands Business Journal
Young Professionals
A section prepared by the staff of the Midlands Business Journal • February 28, 2020
Organizations, communities strive to support the next generation of leadership by Michelle Leach
Recruiting and keeping next-generation talent has far-ranging implications for organizations and the region. “In Omaha right now, we are seeing many positions in high demand that would be appealing to young professionals, particularly because of the growth potential, ability to specialize and career options,” said Robert Half Omaha Branch Manager Nuria Archer. She listed accounting and finance positions (public accountant, credit analyst), and administrative/ customer service/HR positions (customer service representative, Archer administrative assistant). “What many of these roles have in common is that they allow a young professional to see multiple facets of an organization,” Archer said. “They can learn a lot about the company quickly, and decide the career path that’s right for them.” Citing a Robert Half survey, Archer said Generation Z respondents ranked career advancement opportunities (95%), a manager they can learn from (93%) and professional development and training (91%) as the top factors they
Robby Renshaw, human resources associate at Lutz Talent. look for in an employer. parency and a high level of responsibility,” she Lutz Human Resources Specialist Robby said. “This isn’t anything new in the recruiting Renshaw noted young professionals are gen- industry, but there’s a lot more emphasis on erally considering positions where they gain a some of these factors. It doesn’t hurt to have strong understanding of company culture. some fun at work and have some open, honest “We’ve found that they’re seeking flexible conversations while you’re at it.” work hours, a well-defined career path, transAs an ongoing process, Renshaw said Lutz
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is investing in understanding recruiting-related trends. “One of our main approaches is being involved at local universities; everything from career fairs to presenting to classes,” she said. “We like to stay connected to our future incoming young professionals. We’re finding opportunities to interact directly with the younger generation to understand what it is they’re seeking for in a career. We realize the importance of being flexible, and that attracting young professionals is not a ‘onesize-fits-all’ approach. We’re trying to customize the experience for each candidate, and make it meaningful.” Spiehs Via Jeff Spiehs’ work with the Metropolitan Area Planning Agency, the Greater Omaha Chamber’s Young Professionals Council and across various committees, the community relations manager has noticed themes among what YPs value in careers. “There is a feeling that the career or job must have a social impact, and be connected to a community — that could be a place, a certain age cohort, a particular issue or a certain segment of the population,” he said. “The skillset is really interesting; there is a lot of creative problem-solving.” For instance, one may solve a problem through a product, computer program, or design in a built environment. “And more young people today are designing their careers in a way that caters to their lifestyle,” he said. “They want flexible work hours, and that displays a level of trust between the employer and the employee. Then there could be ‘everyday things,’ like good benefits — health benefits, or contributions to a retirement account — or things like a ‘bike-friendly’ [workplace]. Not every young person I know is looking for a startup that has a ping-pong table and a slide. It’s not for everyone.” Collaborative relationships with decision-makers and supervisors and work assignments that are designed to align with career goals are also valued. The desire for access to leaders and mentors, even informal relationships with retired executives, was underscored during a Chamber survey (in 2015; updated in 2017) that found black YPs felt “disconnected” to the community, and a “lack of access” was noted “pretty much Continued on next page.
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Young Professionals — inside FEBRUARY 28, 2020
THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS
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VOL. 46 NO. 9
Kubat Pharmacy opens mobility, rehabilitative equipment division
THIS WEEK 'S ISSUE:
by Richard D. Brown
40 er d Un 40 International influences informed Kruger’s career at Iowa Western Community College. – Page 3
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Still Poppin Gourmet Popcorn offers fun flavors, launches fundraising program. – Page 7
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Weddings to be bolder, more intimate in 2020. – Page 25
Family-owned Kubat Pharmacy, a south Omaha staple for 85 years, which has been steadily increasing its presence in the sale and leasing of rehabilitative products such as wheelchairs and other home health care aids, is seeking to become more of a regional player with the recent opening of Kubat Mobility Center, a seven-employee venture in 4,000 square feet with a spacious showroom, repair center and other specialized areas at 4920 Center St. “Although we had been servicing rehab from our central warehouse, we knew (a separate) mobility center would be a convenient location for our customers where they can have their mobility equipment serviced or be fitted for a customized wheelchair in a stateof-the-art facility,” said President Matt Kubat. Matt Kubat who is joined in operating the multi-location pharmacy-based business with his brother Mike Kubat, said the one constant in Kubat Pharmacy’s longevity has Continued on page 9.
From left, Rehab Director Greg Atkins and Mobility Specialist Rick West … Expanding reach with mobility division. (Photo by MBJ / Becky McCarville)
Omaha Car Care rebranding effort drives positive results by Becky McCarville
Since rebranding from House of Mufflers & Brakes to Omaha Car Care in 2016, the 50-year-old family-owned auto repair shop has had a 26% growth spurt that owner Rick Bettger attributes to a strategy of building customer relationships, measuring data and its new brand. “The new brand has really accomplished what we set out
for, which is to bring in that customer who maybe just got off of warranty and is used to going to the dealer — and we’re trying to convince them that we’re the better option,” he said. The company’s origins go back to 1970 when Rick Bettger’s dad, Ron Bettger, and partner Gene Moberg founded House of Mufflers. The partners amicably Continued on page 9.
President Veronica Anderson … Cultivating the success of the construction industry starts with supporting members, associations.
NAWIC Omaha builds on membership record high with outreach initiatives by Savannah Behrends
Owner Rick Bettger at the 132nd and West Dodge Road location … Longtime independent auto repair shop focuses on building relationships, targets higher-end customer base.
With Women in Construction week right around the corner, the Omaha chapter of the National Association of Women in Construction has all hands on deck. The chapter, founded in 1966, is experiencing a membership high, driven by both members and the companies they work for. “We have a broad membership where it’s general contractors, sub contractors, estimators,
accountants, etc.,” said Omaha NAWIC President Veronica Anderson. Anderson is a 25-year NAWIC member who works for Kelly’s Carpet Omaha as a commercial estimator. Fifty-five other women, two of whom also work at Kelly’s Carpet, join her. “In the last five-to-seven years we’ve got more industry support from companies saying Continued on page 8.