Midlands Business Journal February 5, 2021 Vol. 47 No. 6 issue

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FEBRUARY 5, 2021

THE BUSINESS NEWSPAPER OF GREATER OMAHA, LINCOLN AND COUNCIL BLUFFS

$2.00

VOL. 47 NO. 6

Orion Equipment meets customer needs with myriad of cutting equipment

THIS WEEK 'S ISSUE:

by Richard D. Brown

Dusk Goods & Gifts discovers community in Little Bohemia. – Page 2

40 er d Un 40 Making form, function work for clients secret to Radicia’s growth at RDG. – Page 4

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Insurance professionals, consumers increasingly lean into tech. – Page 5

Omaha-based Orion Equipment supplies cutting and food processing equipment to a couple hundred customers, large and small, throughout much of the country. However, owner and President Kevin F. Dannehl, who purchased the firm in 2019, believes the key to achieving a 20% growth in revenues this year is beyond merely stressing sales. Little things mean a lot and are important components in building relationships. “ O u r c u s t o m e r s h a v e n ’t changed the way they kill a cow in 70 years,” Dannehl said. “Our niche for growth is in the high-quality repair, rebuilding and conditioning of equipment. By achieving that, we grow the other parts of our business.” The six-employee firm is headquartered in a 25,000-square-foot building with a mezzanine at 10525 I St. Dannehl remembers several months of “suffering” after leasing the structure due to the prevailing smell of auto and truck tires since Continued on page 9.

From left, Purchasing/General Manager Kevin Hammerle and owner and President Kevin F. Dannehl … Growing niche for equipment repair of meat manufacturing equipment. (Photo by MBJ / Becky McCarville)

Encounter Telehealth expands commitment to provide care to underserved populations by Michelle Leach

Telehealth is undeniably “hot,” due to a confluence of very “2020” factors. However, Encounter Telehealth stands apart with a niche in areas that represent the most considerable unmet need for quality, consistent psychiatric, mental and behavioral health care: seniors, rural residents, military veterans, correctional facilities, and young adult refugees and products of the foster system.

The need to bridge logistical gaps between patient and provider has been accelerated amid the isolation that accompanies pandemic lockdowns, which exacerbate depression, anxiety and substance abuse. “We are in such an interesting spot, because we are at the intersection of telehealth and behavioral health care, geriatric care, and psychiatric and mental health care,” said Continued on page 9.

President Mike Battershell … The company that can trace its roots in Omaha more than 130 years, weathered the pandemic by aggressively leveraging its promotional products and two field offices. (Courtesy of Bergman)

After slowdown, Bergman ramps up to keep companies connected to clients by Dwain Hebda

President and CEO Jen Amis … Expanding footprint and building upon niche in mental, psychiatric, and behavioral health care among seniors, military veterans, correctional facilities, and young adult Job Corps participants.

Mike Battershell, president of Omaha-based Bergman, recalls the pit he felt in his stomach in March as COVID-19 rattled the promotional brand marketing firm’s nationwide clientele. “In March we saw just a straight cliff of decline while everybody figured out what happened,” he said. “That continued through May and into June. It was a drastically negative impact.”

Many companies might have been content to hunker down and ride out the dry spell, but the minds at Bergman had another idea, leveraging the very pandemic as a sales driver. “We started talking to our clients about how even though they were not hosting trade shows or doing their annual sales conferences, that didn’t give them a free pass to not think about Continued on page 8.


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