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The Discipline of Innovation Navigating the four market stages to become a market maker.
SAQUIB VALI Spyder Works Inc.
You know their names well: Apple, Shopify, Johnson & Johnson, P&G. Their total market capitalization dominates the stock market, and for good reason. What differentiates these companies from their competition is that they are Market Makers: companies that have mastered not just the art but also the discipline of innovation and used it to establish their dominance in the market.
There’s a difference in how you behave, how the market perceives you and how you lead.
And nowadays, everybody wants to be a Market Maker! After nearly 30 years, Spyder has helped hundreds of products, brands and companies be just that, across many sectors and dozens of countries. And we have done so as a discipline; powered by process, resilience and perseverance. 24
In this four-part series, I will be sharing the insights I’ve curated over 30 years of experience. For this blog, we will delve into the four Market Stages and the path to becoming a Market Maker. There’s a difference in how you behave, how the market perceives you and how you lead, depending on which stage you’re in. So, let’s get started.
Market Challenger As a market challenger, there are three areas you should focus on to maximize benefit: your strategy, your strengths and your history. At the challenger stage, you’re the new kid on the block. Consumers and competitors alike will look at your company with a lot of skepticism. At this point, your best option is to lead with a well thought out strategy and vision, which provides your team with a clear sense of direction. Another key element to overcoming the challenger stage is by playing to your strengths. By showing CONNECT | 2021 ISSUE 2
