AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação
LÍNGUA ESTRANGEIRA – INGLÊS
0380 – Língua Inglesa – Marketing na venda
AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação
Summary: Introducing the module. The concept of Business English. Watching some videos on the topic. Class Discussion.
Business English Vocabulary for ESL o
Marketing Vocabulary: Learn Business English ESL Vocabulary o
http://www.youtube.com/watch?v=KVIqrUz76jw&feature=relmfu
http://www.youtube.com/watch?v=qLn1rAuZuVA
VV 18 English Vocabulary for Business ESL - Marketing: Branding 1 o
http://www.youtube.com/watch?v=vOT07BUo9jY&playnext=1&list=PLA9AACAE 141564DB1
VV 19 English Vocabulary for Marketing - Branding o
http://www.youtube.com/watch?v=Tmcfv9Z2Y8k
AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação
Summary: Commercial advertising and non-commercial advertising. The mass media and types of advertising.
A. Watch the following videos/presentation and take notes. Compare them with your partner.
Meios de comunicação o http://www.slideshare.net/simonechiaretto/meios-de-comunicaao
How the Internet Is Changing Advertising o http://www.youtube.com/watch?v=5wx0GfbC0BA&feature=related
Advertising Techniques o http://www.youtube.com/watch?v=mqz4tQ88yDg&feature=related
AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
Summary: Analysing ads: slogans, jingles and spots. Listening comprehension activities.
A. Listen to some radio and TV commercials and fill in the grid below. Name of the brand Type of product People targeted Slogan or catchwords
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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
B. Answer the following questions. 1. Do you enjoy listening to jingles on the radio or on TV? 2. Do you think they help sell products? 3. What other strategies/ tricks are used to persuade consumers?
C. Create an ad or a commercial for a product or a service that you know well.
Choose the product or service
Use images to expose the product or service
Write the text that must go along with it
Create a jingle
Produce the slogan
Publish/ broadcast it in the press, on radio, TV or Web
Present it in class
Link to your ad:
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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
MARKETING TECHNIQUES A. Read the following articles and watch the videos. Take notes. Then share them with class.
ARTICLES
12 técnicas de marketing online o
http://www.criarweb.com/artigos/808.php
A comunicação no marketing o
http://prof.santana-esilva.pt/gestao_de_empresas/trabalhos_07_08/ppt/Comunica%C3%A7%C3%A3 o%20no%20Marketing.pdf
Sms Marketing The Best Means Of Communication With Your Customers (article) o
http://www.articlesnatch.com/Article/Sms-Marketing-The-Best-Means-OfCommunication-With-Your-Customers/774663#ixzz1PrR0n8ZP
What is the primary means of communication for managers today? o
http://www.marketingpower.com/Careers/Pages/primary_means_of_communi cation_for_managers.aspx
VIDEOS
A comunicação no Marketing o
http://prof.santana-esilva.pt/gestao_de_empresas/trabalhos_07_08/ppt/Comunica%C3%A7%C3%A3o%20no%20Marketing.pdf
Do conceito de comunicação ao conceito de publicidade e marketing o
Marketing techniques o
http://www.ipv.pt/forumedia/f2_idei6.htm
http://www.businessteacher.org.uk/marketing/marketing-techniques/
Fundamentals of Marketing Basics (Part 1) o
http://www.youtube.com/watch?v=KkBvzS_fJ2g&playnext=1&list=PLA9AACAE1 41564DB1
Fundamentals of Marketing Basics (Part 2) o
http://www.youtube.com/watch?v=4H678nYI-jQ&feature=fvwrel Page 1 of 2
AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
Internet Advertising Strategies for Local Small Business o
How to Use Online Video for B2B Marketing o
http://www.youtube.com/watch?v=pBa22zFR7us
http://www.youtube.com/watch?v=ybVQ2bvxVac
Video production: Effective means of communication o
http://www.articlesbase.com/international-marketing-articles/video-production-effective-means-of-communication4441391.html#axzz1PrS7DF55
Creating advertising films using tools from web 2.0. António Saragoça: Azeite http://www.youtube.com/watch?v=ptg6Q-4_Iys&feature=plcp Clarisse Amaro: Leite preferido
http://www.youtube.com/watch?v=sm4CVQKWXyU&feature=plcp
Isa Mantinhas: Ecopista
http://www.youtube.com/watch?v=mwmv090OApY&feature=plcp
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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
RoBimby Questionário anterior à criação do produto: http://www.surveymonkey.com/s/J7GPN5K
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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS
Searching data and create the appliance.
Here’s the promo video: http://www.youtube.com/watch?v=7yIK9MUGtfk
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