Marketing na venda (Unit 0380)

AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação

LÍNGUA ESTRANGEIRA – INGLÊS

0380 – Língua Inglesa – Marketing na venda

AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação

Summary: Introducing the module. The concept of Business English. Watching some videos on the topic. Class Discussion.

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Business English Vocabulary for ESL o

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Marketing Vocabulary: Learn Business English ESL Vocabulary o

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http://www.youtube.com/watch?v=KVIqrUz76jw&feature=relmfu

http://www.youtube.com/watch?v=qLn1rAuZuVA

VV 18 English Vocabulary for Business ESL - Marketing: Branding 1 o

http://www.youtube.com/watch?v=vOT07BUo9jY&playnext=1&list=PLA9AACAE 141564DB1

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VV 19 English Vocabulary for Marketing - Branding o

http://www.youtube.com/watch?v=Tmcfv9Z2Y8k

AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS Ano lectivo 2010/2011 Curso EFA-NS Dupla Certificação

Summary: Commercial advertising and non-commercial advertising. The mass media and types of advertising.

A. Watch the following videos/presentation and take notes. Compare them with your partner.

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Meios de comunicação o http://www.slideshare.net/simonechiaretto/meios-de-comunicaao

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How the Internet Is Changing Advertising o http://www.youtube.com/watch?v=5wx0GfbC0BA&feature=related

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Advertising Techniques o http://www.youtube.com/watch?v=mqz4tQ88yDg&feature=related

AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

Summary: Analysing ads: slogans, jingles and spots. Listening comprehension activities.

A. Listen to some radio and TV commercials and fill in the grid below.

Name of the brand Type of product People targeted Slogan or catchwords

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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

B. Answer the following questions.

1. Do you enjoy listening to jingles on the radio or on TV? 2. Do you think they help sell products?

3. What other strategies/ tricks are used to persuade consumers?

C. Create an ad or a commercial for a product or a service that you know well. 

Choose the product or service

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Use images to expose the product or service

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Write the text that must go along with it

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Create a jingle

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Produce the slogan

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Publish/ broadcast it in the press, on radio, TV or Web

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Present it in class

Link to your ad:

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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

MARKETING TECHNIQUES A. Read the following articles and watch the videos. Take notes. Then share them with class.

ARTICLES 

12 técnicas de marketing online o

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http://www.criarweb.com/artigos/808.php

A comunicação no marketing o

http://prof.santana-esilva.pt/gestao_de_empresas/trabalhos_07_08/ppt/Comunica%C3%A7%C3%A3 o%20no%20Marketing.pdf

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Sms Marketing The Best Means Of Communication With Your Customers (article) o

http://www.articlesnatch.com/Article/Sms-Marketing-The-Best-Means-OfCommunication-With-Your-Customers/774663#ixzz1PrR0n8ZP

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What is the primary means of communication for managers today? o

http://www.marketingpower.com/Careers/Pages/primary_means_of_communi cation_for_managers.aspx

VIDEOS 

A comunicação no Marketing o

http://prof.santana-esilva.pt/gestao_de_empresas/trabalhos_07_08/ppt/Comunica%C3%A7%C3%A3o%20no%20Marketing.pdf

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Do conceito de comunicação ao conceito de publicidade e marketing o

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Marketing techniques o

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http://www.ipv.pt/forumedia/f2_idei6.htm

http://www.businessteacher.org.uk/marketing/marketing-techniques/

Fundamentals of Marketing Basics (Part 1) o

http://www.youtube.com/watch?v=KkBvzS_fJ2g&playnext=1&list=PLA9AACAE1 41564DB1

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Fundamentals of Marketing Basics (Part 2) o

http://www.youtube.com/watch?v=4H678nYI-jQ&feature=fvwrel Page 1 of 2

AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

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Internet Advertising Strategies for Local Small Business o

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How to Use Online Video for B2B Marketing o

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http://www.youtube.com/watch?v=pBa22zFR7us

http://www.youtube.com/watch?v=ybVQ2bvxVac

Video production: Effective means of communication o

http://www.articlesbase.com/international-marketing-articles/video-production-effective-means-of-communication4441391.html#axzz1PrS7DF55

Creating advertising films using tools from web 2.0.

António Saragoça: Azeite  http://www.youtube.com/watch?v=ptg6Q-4_Iys&feature=plcp Clarisse Amaro: Leite preferido 

http://www.youtube.com/watch?v=sm4CVQKWXyU&feature=plcp

Isa Mantinhas: Ecopista 

http://www.youtube.com/watch?v=mwmv090OApY&feature=plcp

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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

RoBimby Questionário anterior à criação do produto: http://www.surveymonkey.com/s/J7GPN5K

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AGRUPAMENTO DE ESCOLAS DE ARRAIOLOS TÉCNICO DE VENDAS

Searching data and create the appliance.

Here’s the promo video: http://www.youtube.com/watch?v=7yIK9MUGtfk

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