Introduction Redivivus has the potential to reign supreme over the competitors as the best sustainable apparel brand. The only thing that can stop them are themselves. They see how the competitors have been successful as well as failed towards its consumers. This is the time to learn from the mistakes and success to create a brand that will conquer the goal of being the top organic clothing line. “From a consumer perspective, the authors’ findings reveal that the more positive attitude
consumers have towards a company’s visual identity system, the more favorable brand image consumers have toward the company and its offerings” (Wang, Hernandez, Minor, Wei 2012). The goal I plan to achieve with the newly redesigned brand image is to have a simple well-known logo that people will know as Redivivus. I want everyone to be able to look at a magazine and right away know that this is a sustainable apparel company without reading the body copy.