MARTY COONS [SEPTEMBER]

Portfolio.

Los Angeles

2012

MARTY COONS [ENTRY LEVEL] BFA in Automotive Design

Education.

Detroit, Mi

2012

College for Creative Studies BFA in Automotive Design

Experience.

Irvine, Ca

2012 Los Angeles, Ca

2011

Strengths.

IN ORDER OF PROFICIENCY

CONCEPT GENERATION / IDEATION ADOBE PHOTOSHOP CLAY SCULPTING ADOBE INDESIGN ADOBE ILLUSTRATOR AUTODESK ALIAS ILLUSTRATION

M AR T Y CO O N S 5 1 3 .4 0 5 .2 4 7 5 M CØ ØN SD E S IG N @ G MA IL .C O M

Cincinnati, Oh

2008

HYUNDAI [DESIGN INTERNSHIP].

ICON AIRCRAFT [DESIGN INTERNSHIP]. Generated conceptual sketches for next show-plane exterior.

LPK [DESIGN INTERN]. Generated conceptual sketches of bottles for various Procter and Gamble clients.

2011

FORD SPONSORED STUDIO. Designed my vision of the future Ford/Lincoln executive cars. Worked closely with ford design directors while generating a 4th scale clay model.

Detroit, Mi

TOYOTA CALTY SPONSORED STUDIO

Detroit, Mi

2011

Brand Reinvention | Marty Coons | 2011

_DESIGN INSPIRATION

LINCOLN AVIATOR. LINCOLN REINVENTION

5 door executive sedan with a stunning proportion. Utility with uncompromising style and performance. A 5 door sedan that is as exhilarating to look at as it is to drive. A poised low profile with a confident wide stance.

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Driving Excitement.

LINCOLN REINVENTION

The Aviator will be a performance driven executive sedan. The exterior must communicate an exciting stance to shake it’s previous reputation.

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Superior Craft.

LINCOLN REINVENTION

The aviator interior will compliment the bold exterior with a contemporary hand crafted aesthetic.

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

LINCOLN AVIATOR UNDENIABLE ROAD PRESENCE.

BMW 760 STANDARD SEDAN HAT SHAPE.

2003 BMW 7 SERIES 5 Seater 4 Dr Sedan 6.0 liter V12. Front Engine (longitudinal) - RWD

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

AVIATOR

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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FORD SPONSORED / LINCOLN AVIATOR

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

2025 TENEO CONCEPT

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

THE PROBLEM

Vehicles that offer useful utility are too big and too inefficient.

41%

3500 lbs

93%

Transportation is responsible for more than a third of global greenhouse gas emissions.

Average SUV weight.

The majority of adult drivers desire better fuel economy.

Wired magazine’s 20 most efficient light utility vehicles average only 21.2 M.p.g.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

THE SOLUTION

Small lightweight SUVs that offer comparable utility at half the size and twice the efficiency.

3x stronger than steel & 30% lighter A vehicle can be manufactured with light weight composites that are cheaper stronger than steel.

2x more efficient & 50% size and weight The smaller OPOC engine is half the weight and size of a conventional IC engine.

Re-imagined vehicle architecture The smaller engine allows the vehicle to be re-organized in order to optimize utility.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

_DESIGN INSPIRATION

VW TENEO IDEATION SKETCHES 01. Designing with negative space as a way of achieving less physical and visual mass.

02. Pushing proportional perception.

03. Light weight functional rear utility bed.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO IDEATION SKETCHES 01. Bold shape intersections.

02. Negative space used to lighten the visual mass of the vehicle.

03. Smart phone detailing.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO IDEATION SKETCHES 01. The higher engine cowl adds a unique confidence to the theme. I wanted to combine aesthetic elements of Unimogs and Dieter Rams’ products.

02. Quirky proportion

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

THE VW TENEO HAS TWO TIMES THE CARGO ROOM OF COMPARABLE CUVS.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO PACKAGE

Dual modual EM75s

Width: 1778 mm Length:4359.91 mm Height: 1574.8 mm Packge Benchmark: Nissan Juke

INTERIOR CARGO

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ECO MOTORS SPONSORED / VW TENEO

EXTERIOR CARGO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

The VW Teneo is 20% smaller than the Nissan Juke.

Light / efficient package paired with unmatched versatility.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO CARGO FUNCTIONS 01. The two-part bike fastening system leaves enough room for additional exterior cargo.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO CARGO FUNCTIONS 02. The integrated bungee system can strap down almost anything.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO INTERIOR DEVELOPMENT 01. Driver centralized details. The negative space opens up the theme.

02. This interior incorporates thoughtful proportions and bold graphic shapes to create a light and open environment.

03. Forward thinking form development

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO INTERIOR FUNCTIONS 01. Re-organized cargo spaces.

1.2 Cup holders for both front and rear passenger enclosed in a simple shape creating a clean aesthetic when not in use.

1.3 IP Vessel opens and creates more storage located in the center for equal use both the driver and passenger of the TENEO.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

VW TENEO INTERIOR DEVELOPMENT 01. Rear view camera displays located behind the steering wheel for better visibility.

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ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ECO MOTORS SPONSORED / VW TENEO

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Genesis 2022 Irvine, CA

2012

Hyundai Design North America Summer Internship

The personality of Genesis must reflect the brands unlikely beginnings and struggle for success: Genesis is the unexpected prodigy born from the bottom of the hierarchy. If Genesis has any equity, it would be its aggressive climb up from its unlikely origin. Therefore Genesis must embrace its youth and deny it’s inclination to follow it’s competitor’s conventions. The Genesis Coupe should appeal to a new market specifically individuals who have gained unexpected success, much like Genesis’s own story. These target individuals are the ones who have come up in the ranks on their own sweat and determination.

They’re not into standards and protocol and they weren’t given’ a new Mercedes for graduation. They didn’t inherent their wealth and they want to make a statement about that.

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Form Inspiration.

GENESIS COUPE IDEATION

The genesis coupe needs a unique form language that communicates the personality of the brand.

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE IDEATION

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HYUNDAI INTERNSHIP / GENESIS COUPE

These gestural sketches help me understand and expand upon form studies I generated on the previous page.

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE IDEATION

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HYUNDAI INTERNSHIP / GENESIS COUPE

How can I develop a face that compliments the brand identity?

Throughout the sketch development I am constantly referring back to the initial form inspiration.

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE IDEATION

The mirrored elements on the inspirational study create an uncommon proposal for the vehicle body side. I believe this treatment can create an equally unique plan view.

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Personality Development.

GENESIS COUPE IDEATION

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What facial expression best suits the Genesis brand?

HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE REFINEMENT

The final theme combines line and volume based elements to create an aesthetic unused by any of Genesis’ premium competitors.

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE REFINEMENT

The final theme is the evolution of “fluidic sculpture.” The volumes have been designed to elevate the social reputation of the vehicle.

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE REFINEMENT

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE REFINEMENT

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE REFINEMENT

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE 1:4 SCALE

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE 1:4 SCALE

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

GENESIS COUPE 1:4 SCALE

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HYUNDAI INTERNSHIP / GENESIS COUPE

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ICON AIRCRAFT INTERNSHIP / E2 CONCEPT

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ICON AIRCRAFT INTERNSHIP / E2 CONCEPT

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

SELECT PROJECTS OF MARTY COONS

ICON AIRCRAFT INTERNSHIP / E2 CONCEPT

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ICON AIRCRAFT INTERNSHIP / E2 CONCEPT

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

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ICON AIRCRAFT INTERNSHIP / E2 CONCEPT

P- 513. 405. 2475 / MCØØNSDESIGN@GMAIL.COM

Education.

Detroit, Mi

2012

College for Creative Studies BFA in Automotive Design

Experience.

Irvine, Ca

2012 Los Angeles, Ca

2011

Strengths.

IN ORDER OF PROFICIENCY

CONCEPT GENERATION / IDEATION ADOBE PHOTOSHOP CLAY SCULPTING ADOBE INDESIGN ADOBE ILLUSTRATOR AUTODESK ALIAS ILLUSTRATION

M AR T Y CO O N S 5 1 3 .4 0 5 .2 4 7 5 M CØ ØN SD E S IG N @ G MA IL .C O M

Cincinnati, Oh

2008

HYUNDAI [DESIGN INTERNSHIP].

ICON AIRCRAFT [DESIGN INTERNSHIP]. Generated conceptual sketches for next show-plane exterior.

LPK [DESIGN INTERN]. Generated conceptual sketches of bottles for various Procter and Gamble clients.

2011

FORD SPONSORED STUDIO. Designed my vision of the future Ford/Lincoln executive cars. Worked closely with ford design directors while generating a 4th scale clay model.

Detroit, Mi

TOYOTA CALTY SPONSORED STUDIO

Detroit, Mi

2011

Portfolio.

Los Angeles

2012

MARTY COONS [ENTRY LEVEL] BFA in Automotive Design

Figure Illustration

Drawing from life and reference.

Figure Illustration

Drawing from life and reference.

Figure Illustration

Drawing from life and reference.

MARTY COONS 513.405.2475 MCØØNSDESIGN@GMAIL.COM