Games of Texas 2017 Partnership Opportunities

PARTNERSHIP

OPPORTUNITIES CITY OF MCALLEN PARKS & RECREATIONS DEPARTMENT

ADDRESS

CONTACT

—

—

1000 S. WARE RD.

CARINA JIMENEZ

956 . 681 . 3333

McAllen, TX

MKT & Special Events

cjimenez@mcallen.net

The original State Championship of Texas

CONTENT —

—

03

CALENDAR OF EVENTS

04

LETTER FROM OUR DIRECTOR

05

ABOUT GAMES OF TEXAS

06

PARTICIPATION

08

DEMOGRAPHICS

10

PARTNERSHIP OPPORTUNITIES

11

PARTNERSHIP AGREEMENT

3

McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

CALENDAR OF

EVENTS // OPENING CEREMONY — Friday, July 28 McAllen

Golf —

Boxing —

Swimming —

Pickleball —

Track & Field — July 27 - 30 McAllen

Wrestling —

July 28 - 29 McAllen

Basketball —

Soccer —

Tennis —

July 27 - 28 McAllen

July 27 - 30 McAllen

July 27 - 30 McAllen

July 27 - 30 Edinburg

July 28 - 30 Edinburg

July 28 - 30 McAllen

July 28 - 30 McAllen

Volleyball —

Archery —

Skateboarding —

Table Tennis —

Youth Baseball —

Rugby —

July 29-30 McAllen

July 27 - 30 McAllen

July 29 McAllen

July 28 - 30 McAllen

July 29 McAllen

July 29 Brownsville

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McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

DEAR COMMUNITY

PARTNER //

Thank you for your interest in the 2017 Texas Amateur Athletic Federation (TAAF) GAMES OF TEXAS! The City of McAllen, in collaboration with the McAllen Convention and Visitors Bureau is preparing to host the GAMES for the second year.

The 2016 Games held in McAllen were a success, recognized as the largest amateur sporting event in the state of Texas, with over 7,000 athletes and 10,000 spectators. With the help of our corporate partners, we hope to exceed our attendance goals and provide the best experience for visitors to the area and City of McAllen residents.

among Texas’ Olympic hopefuls and recreational athletes.

TAAF & Games Of Texas

We invite you to take advantage of all of the promotional opportunities available to GAMES OF TEXAS sponsors by becoming a part of this world class event. Demographics of visitors are broad and diverse, with guests from all over the State of Texas. The City of McAllen offers several sponsorship opportunities to companies/organizations of all types and sizes. You can select the level of participation that best meets your needs and be confident that your sponsorship contribution will be used to help fund the GAMES OF TEXAS.

TAAF was established in 1925 with a mission of creating and maintaining the highest ideals of amateur sports in the State of Texas; by promoting the development of physical education and encouraging the standardization of all amateur athletics, games, and competition rules.

TAAF is made up of 140 organizations with over 210,000 individual participants. Members include parks and recreation departments, individuals, and organizations who contribute of their time and effort to this endeavor.

From the first San Antonio 1986 Games of Texas, the popularity of this event has grown steadily. The GAMES OF TEXAS provide a wholesome avenue for positive, personal development through sports and physical activity for Texans of all ages and skill levels. Patterned after the Olympic Games and the U.S. Olympic Sports Festivals, the Games of Texas provides a forum for training and competition

In 2017, the GAMES will be held in sports facilities in McAllen, Edinburg, Harlingen and Brownsville. One of the showcase events that will help celebrate the GAMES is the OPENING CEREMONY EXTRAVAGANZA to be held at McAllen’s Convention Center.

Sincerely,

Mike Hernandez, Director McAllen Parks & Recreation

McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

5

THIS EVENT IS DESIGNED TO FILL A NUMBER OF VITAL NEEDS IN AMATEUR SPORTS INCLUDING:

•

Encouraging athletes to enter organized competition, mindful of the Olympic creed that “…the important thing is not winning but taking part”

•

Providing a “world class” stage upon which these amateurs can display their varied talents

•

Enabling the more gifted athletes to take their initial steps on the long, demanding road to the Olympic Games

•

Promoting visibility of all amateur sports - not just the more popular Olympic sports

•

Promoting the Olympic ideal at the grass roots community level

The Games of Texas is an amateur sports festival created for athletes from throughout Texas. The Texas Amateur Athletic Foundation, a nonprofit organization representing amateur athletes throughout the state, governs the Games of Texas.

RECOGNITION

EVENTS

HISTORY

— TAAF is proud to have been recognized by the United States Olympic Committee as an Official State Games Program Participant every year since 1991.

— The 2017 Summer Games of Texas will take place from July 27 to the 30th, and will host athletes in 16 different sporting events.

— The first Games of Texas were held in the summer of 1986 in San Antonio and consisted of ten sporting events.

6

McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

2016 GAMES OF TEXAS

PARTICIPATION //

Archery —

Basketball —

Boxing —

Golf —

Swimming —

Skateboarding —

Soccer —

Pickleball —

Track & Field —

Table Tennis —

Volleyball —

79 Participants McAllen Motor Cross Park

432 / 47 Teams Edinburg Water Park

111 Participants McAllen C.C. & Palm View Courses

118 Participants McAllen Convention Center

2,020 Participants Edinburg Water Park

597 / 49 Teams McAllen Sports Park

15 Participants Brownsville Sports Park

38 Participants Palm View Community Center

Wrestling —

59 Participants McAllen Convention Center

12 Participants Harlingen

Tennis —

188 /21 Teams McAllen ISD Gym

Disc Golf —

225 Participants McAllen C.C. & MCAllen High School

3,204 Participants Veterans Memorial Stadium

5K Run —

12 Participants McAllen Disc Golf Course

143 Participants Westside Park / Nature Center

Lifeguard Competition — 72 /12 Teams

REGIONS & ANTICIPATED PARTICIPANTS —

9 17

10

8 4

7 6 5

12 13

3

11

15

16 2

14

1

REGION 1 REGION 2 REGION 3 REGION 4 REGION 5 REGION 6 REGION 7 REGION 8 REGION 9 REGION 10 REGION 11 REGION 12 REGION 13 REGION 14 REGION 15 REGION 16 REGION 17

Gulf Coast Cities Rio Grande Valley South Central Texas Forth Worth Central Texas East Texas Dallas / Forth Worth Metroplex North Texas (OK border) West Texas (Panhandle) Panhandle City of Austin City of Forth Worth City of Dallas City of Houston City of San Antonio Far Southeast Texas City of El Paso

2017 PARTNER CITIES: EDINBURG PHARR HARLINGEN BROWNSVILLE MISSION

7,316 17 ATHLETES _

REGIONS _

Participated in the 2016 Games of Texas and brought in 10,000 spectators

Will participate this year, including major cities such as Dallas, Houston, Austin and San Antonio

2016 - 2017

THE PITCH

LOCATION

— Three years ago, McAllen beat Houston and Waco to host the Games with a group presentation to TAAF voters in New Braunfels.

— Typically, cities just have the Convention and Visitors Bureau provide bids. McAllen was represented by its CVB, independent school district and city officials who pitched it as a home-town event.

— This is the furthest south that the Games of Texas have been held. Events will take place in McAllen, Edinburg and Brownsville.

8

McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

20 1 6 G A M E S O F T E X A S

& DEMOGRAPHICS //

ETHNICITY Hispanic 48%

White 35% Asian 1%

African-American 7% Other 9%

HEARD ABOUT GAMES OF TEXAS:

4

Average group size

79% Spectator 23% Athlete

70%

5-50

Travelled to McAllen

Participant’s age range

48% Stayed 4+ days

1,000

$

Average amount spent per group

PA R T N E R S H I P

OPPORTUNITIES //

0 $1

,00

0 ,50 $2

$5

$7

,00

,50

0

0

2017 ADVERTISING

Specific Event, Games of Texas Partnership Logo inclusion on Event website Logo inclusion on Event print advertising & program Event radio advertising - mention in all spots Logo inclusion in TV advertising Sponsor provided ad in event program

• • • • •

• • •

FULL

1/4

• •

• •

•

ACTIVATION

Space for on-site activation (demonstration & distribution of information)

20’ X 20’ 10’ X 20’ 10’ X 10’

Option to hang banners at sponsored event venue

4

2

1

Digital logo inclusion - LED Screen at Stadium

• • •

• •

•

•

Tickets to sponsored event

•

•

All-Event VIP passes

10

4

Invitation to Liason Party

•

VIP Seating at Opening Ceremony event

10

6

4

2

Access to Hospitality Tent at stadium

•

•

•

Public address announcement at event venue LED Screen 30 sec spot inclusion HOSPITALITY

McAllen Parks & Recreation | Games of Texas | www.mcallenparks.net

PA R T N E R S H I P

AGREEMENT //

Partner Name Contact Person Address Phone E-Mail

Title City

State

Zip

Fax

PLEASE SELECT ONE Option 1 - $7,500

Event Sponsored:

Option 2 - $5,000

Event Sponsored:

Option 3 - $2,500

Option 4 - $1,000

Please return completed form to: CITY OF MCALLEN PARKS & RECREATION 1000 S. Ware Rd McAllen, TX 78501

*First Right of Refusal given to last year’s partner

Phone: (956) 681-3333

BILLING & PAYMENT INFORMATION

Deadline to be included in printed materials: Monday, July 3, 2017

Total Contribution:

Check made payable to the City of McAllen is enclosed.

Invoice me at the above address.

Charge my credit card. Cardholder Name: Exp Date: _____ / _____ . Billing Address:

Card #:

11

ADDRESS

CONTACT

—

—

1000 S. WARE RD.

CARINA JIMENEZ

956 . 681 . 3333

McAllen, TX

MKT & Special Events

cjimenez@mcallen.net