SPRING 2013
We approach each season as if it's not a change of weather. In fact they are not seasons at all. Rather, this is just a period of time, twelve weeks or so, in which you may take many trips around the globe to various locations, climates and cultures.
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COLOR
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CLOUD BLUE
NIAGARA
14-4306 TCX
17-41 23 TCX
VIRIDIAN GREEN ENSIGN BLUE 17-5126 tcx
19-4026 TCX
BLACK IRIS 19-3921 TC X
PALE KHAKI
PRAIRIE Sand
APRICOT ORANGE
BAKED APPLE
15-1216 TCX
16-1326 TCX
17-1353 TCX
18-1648 tcx
VAPOROUS GREY
vetiver
THYME
GARDEN TOPIARY
ROSIN
PEWTER
BLACK INK
19-4005 TCX
17-0613 tcx
19-0309 tcx
18-5913 TCX
19-0509 tcx
18-5203 tcx
19-0506 tcx
CHOCOLATE BROWN 19-0912 tcx
STRETCH LIMO 19-4005 TCX
Tonal hues of natural elements offset by washed out tones of saturated color. The many shades of olive and khaki add a base to ground the color. New coastal shades of blue & foliage add depth and richness to the palette. the Tonality of the shades add interest when used together to create dimension.
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construction & detail INSPIRATION ...........................................................
SMART leather detailing
utilitarian details & hardware
Tonal & meaningful color paneling
The most efficient machinery invented by man has been the typewriter and the bicycle. One is for the traveling of ideas, the other for the transport of oneself. These are 2 inventions that are worth mentioning as they HAVE stood the test of time as well as helped man get to where he needs to go, both philosophically and physically.
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FABRIC direction
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ghost stripe
textured woven
tonal stripe
SLUB CHAMBRAY
jacquard
SLUB INDIGO
feeder stripe
linen slub stripe
pick stitch
COMPRESSION STRIPE
peached oxford
WHITE CAP YARNS
printed woven
two tone TEXTURED cotton nylon
treated cotton
white selvadge
cotton nylon
two tone c/n
coated indigo
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technical fabric
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Spring '13 is a defining season for us to create our own signature in board-shorts, and we are already seeing some great submits back from our vendor including the cotton/ nylon taped submit and the two-tone nylon slub development as a follow-up to the depth short (both on the following page). And Kelly relayed a passionate concept he had about a new technical fabric development. Basically, he was surfing up in Santa Barbara last week and he was analyzing the surface texture on the face of kelp. He was admiring the way the kelp flows with the currents very fluid. Then he began considering the advantages of diamond dobby and how this kelp texture could become our signature VSTR version with even less surface texture and more stretch due to the endemic channels in the texture of kelp. So we are now working to develop, AND OWN this idea. Stay tuned for more developments on the channels stretch technology in the weeks to come.
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boardshort inspiration
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17" the perfect solid cotton/nylon with our vstr signature wash
19" tonal paneling short
cotton nylon taped seams with color
TWO TONE nylon SLUB SHORT
WEEKS
ITEMS
1 2 3 4 5 6
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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WEEK
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us...
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distinguished OXFORD We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators.
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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WEEK
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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ISLANDER FISHTAIL We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators.
We are committed to cultivating and enabling inspiring collaborators. They may stay for a minute, share their creativity and ignite us... or set up shop for a while and evolve with us.We are committed to cultivating and enabling inspiring collaborators. Tignite us...
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ACCESSORIES
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THE PACK - PARTNERS & SPADE COLLABORATION
continue with beanie
sachel / laptop case
beach throw-waxed cotton & woven
Day BAG
pencil/pad roll
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collecting found objectS from contributorS
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BRANDING
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KNITS/WOVENS/BOTTOMS
OUTERWEAR
attributes HANGTAG RECYCLED STOCK, see above application
BOARDSHORTS
TERTIARY BOOKLET HANGTAG (FOR BEST CATEGORY, OR OUTERWEAR) FOLDED/STACKED 80LB CARD W/ FLAP, EMBOSSED LOGO FRONT
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BRANDING
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WOVEN FLAG LABEL
ORGANIC COTTON WOVEN labels
TEAR-AWAY LABEL
CHAMBRAY POCKET LABEL APPLIED 18L BUTTON
THROUGH CONTINOUS RESEARCH AND DEVELOPMENT WE WILL ALWAYS STRIVE TO MEET OUR GOALS OF DESIGNING, PRODUCING & DELIVERING RESPONSIBLY.
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RESPONSIBILITY
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Fabrics & fibers Researching out organic fabrics down to the fiber. Including organic cottons, hemps, bamboos, PET's, linen's & wool. Implementing where possible in every product category we can. Working to ensure the process is pure and beneficial not just a marketing story. We are using American made fabrics in the denim, as well as working towards this in other categories to reduce emissions in transportation.
Inks & Dye processes Investigating every process we add after the garment is made to ensure our best (non) foot forward using eviromentally protective & preventative practices.
Branding & labeling Working with our suppliers to create hang tags, labels & marketing items that are made from recycled substrates. Creating low key labeling and branding, only adding extra to the garment when and where needed. Using only metal free hardware & trims. Working with natural or organic elements and recycled options for buttons & sew threads.
Washing Using low-impact chemical-free washes will be our focus for denim. We will use the best option available to have less chemical impact on the environment, and workers. These low impact washes will include low water wash, ozone wash, dry stone wash. Denim is the focus, but we will work on towards this for other categories as well.
Packaging We will address the bagging, labeling, processing and shipping of our product. Implementing a way of importing goods using recycled or biodegradable bags for warehouse processing to help reduce waste and plastic usage is one way we will implement best practices. We also hope to find addition ways to lessen our footprint, and keep the sky blue, and waters clean!
Learn thou the goodness of thy clothes to prize / by their own use, not in another's eyeS. - Samuel Palmer