Ohio Beverage Monthly - August 2011 by Molly Hunter

August 2011

WINE BY THE GLASS Top Sommeliers Offer Tips to Increase Your Pour also

COFFEE COCKTAILS

SPICING UP RUM Suppliers Seize the Opportunity

THE TAPAS EFFECT Dining Out Fuels Spanish Wine Boom C

America Goes Beyond the Latte

8.25”

THANKS FOR GETTING BEHIND THE FASTEST GROWING TEQUILA PORTFOLIO IN THE US AND NOW IN THE WORLD* We’re growing 4 times faster than the category**– a trend we see continuing, with your help.

10.875”

VALUE FROM A TRUSTED NAME

FASTEST GROWING STANDARD TEQUILA IN THE U.S.**

FEATURED IN AMERICA’S FAVORITE MARGARITAS

100% AGAVE

2011 SAN FRANCISCO WORLD SPIRITS COMPETITION GOLD MEDAL WINNER

�NO. 1 FASTEST GROWING PREMIUM SILVER TEQUILA**

SWEPT THE RECENT BTI AWARDS WITH HIGHEST SCORE IN EVERY CATEGORY ENTERED †

Past sales is for informational purposes only and is not intended to be a warranty or guarantee of future performance. * Sauza Tequilas named #9 of the top ten fastest growing international spirits brands (volume), 2011. **Nielsen US FDL, latest 52 weeks data ending 3/5/2011 †Beverage Testing Institute – Professional Tasting – Chicago, IL 2010 (Note: Each variant of El Tesoro scored highest among all tequilas entered) ©2011 Beam Global Spirits and Wine, Inc. Deerfield, IL

6pt Past sales is for informational purposes only and is not intended to be a warranty or guarantee of future performance. * Sauza Tequilas named #9 of the top ten fastest growing international spirits brands (volume), 2011. **Nielsen US FDL, latest 52 weeks data ending 3/5/2011 †Beverage Testing Institute – Professional Tasting – Chicago, IL 2010 (Note: Each variant of El Tesoro scored highest among all tequilas entered) ©2011 Beam Global Spirits and Wine, Inc. Deerfield, IL

DATE CREATED

DOCUMENT NAME

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PROOF VERSION

06/29/11

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DATE

RELEASE CONFIRMATION

AUGUST 11

24 FeATUreS

DePArTmenTS

24 Wine By The GlASS Top sommeliers and experts weigh in with tips on how to increase profits.

46 BAr TAlK: GOOD niGhT, l.A. Damian Windsor of The roger room presents modern cocktails in a speakeasy setting.

4 PUBliSher'S meSSAGe 7 SUPerinTenDenT OF OhiO liQUOr COnTrOl rePOrT 9 meSSAGe FrOm The OlBA eXeCUTive DireCTOr

30 SPiCinG UP rUm rum producers add spice to broaden appeal in the category.

10 & 11 leGAl iSSUeS 13 lAST CAll 15 evenTS & BeneFiTS

17 PermiT hOlDer in The SPOTliGhT 19 TheBArBlOGGer.COm

36 36 FreShly BreWeD Bartenders look to the coďŹ&#x20AC;ee pot for inspiration. 42 The TAPAS eFFeCT Dining out fuels a boom in Spanish wines.

50 ASPen FOOD & Wine ClASSiC SellS OUT The annual wine and food event celebrates 28 consecutive years. 52 BreWinG UP SUCCeSS The ninth annual ABl Convention makes its mark on milwaukee.

21 CheFS COrner 22 BrOWn FOremAn AWArDeeS 56 ShOPPinG neTWOrK 59 WhOleSAle PriCe liST 69 viOlATiOnS

AUGUST 2011 OhiO BeverAGe mOnThly 3

inSiDeOhiO

Publisher's message

Ohio Beverage monthly volume 2, no 8 (iSSn 1065-9846) www.ohiobeveragemonthly.com

By PhiliP A. CrAiG

Philip A. Craig, Publisher

he OlBA has much to share with you this month! We've been very busy working to bring to you the latest news and happenings regarding the licensed beverage industry. Be sure to check out our legal issues column on pages 10 & 11 to learn about a recent court of appeals decision and to get the results of the may smoking ban survey. We have another Permit holder in the Spotlight to feature on page 17. We will continue to feature one OlBA member each month. This month, we feature Windsor Pub in Akron, be sure to read the many reasons they are a town favorite. Superintendent Stephenson explains why its so important to advertise in your store on page 7, while i keep you informed on page 9 about the latest decisions regarding $10 fuel only cards and skill based games. Barry Chandler’s column on

page 19 provides insight on how review sites make establishments provide better service and how you can re-think quality and transparency. Chef’s Corner on page 21 explains why and how you should change your menu to suite the seasons and events and Benefits on page 15 introduces you to the entertainment acts at this years 2011 Buckeye Bar expo.

We've Been very BUSy WOrKinG TO BrinG TO yOU The lATeST neWS AnD hAPPeninGS reGArDinG The liCenSeD BeverAGe inDUSTry. We hope you’ll find all the information offered in this month’s issue valuable and hope that you use it to keep you ahead in the industry.

4 OhiO BeverAGe mOnThly AUGUST 2011

Philip A. Craig pcraig@ohiobeveragemonthly.com

General Counsel

Jacob C. evans, esq. jevans@ohiobeveragemonthly.com

eDiTOriAl editor in Chief

molly K. mcKee mmckee@ohiobeveragemonthly.com

ArT & DeSiGn Art Director Graphic Designer Assistant Designer Ohio Art Director

larry lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com megan W. Jordan mjordan@ohiobeveragemonthly.com

PrinT & PrODUCTiOn Print Services manager

lee Stringham lstringham@bevmedia.com 410.519.7034

ADverTiSinG Ohio Ad Sales

national & regional Ad Sales

Sales Promotion manager

megan W. Jordan 614.241.2222 mjordan@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPerATiOnS Circulation Finance & Accounting

AUGUST POST-OFF SPeCiAlS AUGUST POST-OFF SPeCiAlS inClUDe: 0040B AGAve lOCO 3074B FOUr rOSeS SmAll BATCh 3075B FOUr rOSeS SinGle BArrel 3902B Green mOOn vODKA 7723B PAllini limOnCellO 9186B TeTOn GlACier

Publisher

$25.75 $23.75 $29.80 $23.50 $17.15 $16.45

Sylvia Prince sprince@bevmedia.com Seth niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (iSSn 1065-9846) August 2011, vol. 2 no.8. Postmaster, send change of address information to Ohio Beverage monthly, 37 W. Broad St, Suite 480, Columbus, Oh 43215 Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

nATiOnAl COverAGe, lOCAl ADvAnTAGe

The Beverage network Publications are serviced by Beverage media Group, inc., 116 John Street, 23rd Floor, new york, ny 10038. Telephone: (212) 571-3232 FAX: (212) 571-4443. www.Bevnetwork.com

DEMAND FOR FLAVORED VODKA IS GETTING INTENSE! PUCKER VODKA DELIVERS THE REAL AND NATURAL FLAVORS PEOPLE THIRST FOR. TM

Consumers trust that Pucker has “the ﬂavor thing down” and can bring intense ﬂavors to market.* TM

They rated Pucker Flavored Vodka at the top for “off-premise purchase intent” and “perceived value.”* All four ﬂavors beat consumers’ expectations.* *BASES Consumer testing

6 OhiO BeverAGe mOnThly AUGUST 2011

SUPerinTenDenT'SmeSSAGe

in STOre ADverTiSinG Get your Customers Attention

By BrUCe D. STevenSOn, SUPerinTenDenT OhiO DiviSiOn OF liQUOr COnTrOl

he best time to get customers’ attention to consider a new brand or product is when they’re already in your establishment. in-store advertising and displays are effective ways of letting your customers know about the products you sell. The regulations for the instore advertising of alcoholic beverages encourage retailers, manufacturers, suppliers and wholesalers to work together and take advantage of mutually beneficial marketing opportunities. retailers can accept many different kinds of advertising materials or items from manufacturers, suppliers and wholesalers that promote their products and brands. visually interesting items that grab the customers’ attention such as signs, banners, posters, placards, and illuminated devices for display on the interior or interior windows of your establishment can be accepted by retailers free of charge with no cost limit per item. however, brand advertisements on the exterior of the building are prohibited. novelty items that advertise alcohol products and brands are usually a hit with customers. Trinkets like bottle or can openers, key chains, calendars, and other similar items intended for use by your customers with a cost limit of $3.00 per item can be provided free of charge by

a supplier or wholesaler. A wide variety of smaller items typically found at most bars and restaurants like matches, coasters, and menu cards can also be accepted by retailers at no charge from a manufacturer or supplier. even something more substantial like glassware and other containers with a brand name or logo can be accepted by retailers at no charge as long as the total value is less than $25.00.

reTAilerS CAn ACCePT mAny DiFFerenT KinDS OF ADverTiSinG mATeriAlS Or iTemS FrOm mAnUFACTUrerS, SUPPlierS AnD WhOleSAlerS ThAT PrOmOTe Their PrODUCTS AnD BrAnDS. Sometimes it helps to incorporate a little something extra to draw your customers’ attention to a particular brand or product. What’s known in the industry as “utilitarian display enhancers,” whether brand identified or not, which cost two hundred

Bruce D. Stevenson, Superintendent

dollars or less, may be provided free of charge by manufacturers or suppliers for retailers to use in special displays. Some examples could be portable grills, patio furniture, coolers, or bicycles. Such display enhancers are only for temporary use and must be returned to the manufacturer or supplier when the display is taken down. Temporary display racks and price boards with a cost limit of $300 can be provided at no charge by a supplier only. The examples i’ve given are but a small sample of the kinds of advertising materials and other items you can use to enhance your business. For more information, please see the rule provided in Ohio Administrative Code section 4301:1-1-43. if you’re not sure of the regulations regarding your advertising activities or need some guidance, we are always happy to help. Please contact me at webliqr@com. state.oh.us or call (614) 6442472. And follow the Division of liquor Control on Twitter at “ohioliquor.”

AUGUST 2011 OhiO BeverAGe mOnThly 7

VODKABuZZ MOON MOUNTAIN VODKA ‘Farm to table’ and organic trends have certainly influenced the growth in artisanal vodkas. Diageo’s Moon Mountain is an artisanal vodka crafted in small batches in a traditional copper pot still, using organic grains. Moon Mountain Wild Raspberry features subtle hints of mashed raspberries and ripe pomegranate, while Moon Mountain Coastal Citrus flaunts peeled lemon essence with the tartness of yuzu fruit. SRP: $19.99 moonmountainvodka.com

VODKABUZZ

SMIRNOFF COCONUT Smirnoff Coconut is the latest iteration to join the powerhouse vodka brand’s expansive flavor portfolio. Made with natural ingredients, it delivers a smooth and creamy coconut flavor with the aroma of sweet toasted coconut that complements the triple-distilled and 10 times-filtered vodka. Made from the world’s best selling vodka, Smirnoff No. 21, Smirnoff Coconut is the winner of a silver medal at the 2011 San Francisco World Spirits Competition. This flavored vodka packs a tropical zest that transports you to a vacation-state-of-mind with every refreshing sip. SRP: $16.99 smirnoff.com

GOdIvA FIX This five-times distilled ultrapremium spirit is infused with the essence of the finest truffles from Godiva Chocolatier. Enjoy it on its own, in a simple Chocolate Martini or in a whimsical cocktail like the “Godiva Chocolate Pomegranate Twist.” SRP: $30

8 OhiO BeverAGe mOnThly AUGUST 2011

Godiva Chocolate Pomegranate Twist •1 ½ oz. Godiva Chocolate Vodka •¾ oz. pomegranate juice Combine in a cocktail shaker filled with ice. Shake well and strain into a Martini glass.

DireCTOr'SmeSSAGe

The OlBA hAS SOme eXCiTinG neWS Find Out how you Can Get involved

or the last several years, the OlBA, along with the Ohio Coin machine Association, has fought for additional entertainment offerings for bar owners to offer their patrons. One of these forms of entertainment is the skill based game. These games rely upon the skill of the player in determining the outcome of the game. When a player does well and wins, they get a reward. To be clear, we are not talking about slot machines where a random number generator determines whether you are a winner or a loser. As part of the reward, many bar owners have used fuel only cards. however, in the last couple of years, this practice has come under scrutiny due to differing opinions on the law. We are proud to let you know that at the end of June, legislation was passed and signed by the Governor in July that makes it clear that a $10 fuel only card redeemable OFF premise is now an acceptable reward. Some had argued that a bar could not use a $10 fuel only card as a reward because it could not be redeemed On the premise of the bar. To avert continued legal haggling, the OlBA and other interested parties fought for clarifying language. Please call the State OlBA office at 800 678-5995 to get more details and find out how you can begin operating today! it’s hard to believe, but the 2011 Buckeye Bar expo will be the 10th expo. To celebrate such a milestone, this year’s event will be hosted by the Bluestone in Columbus, Ohio on September 19, 2011. Practically no other trade show has such a diverse representation of virtually every facet of the industry; while at the same time, thanks to The Bluestone, the expo still maintains a very intimate environment that promotes networking and direct customer interaction. in addition, this show gives smaller, personally owned businesses a chance to interact directly with the larger distributors and manufacturers. The Buckeye Bar expo is the largest alcohol beverage industry trade show in the midwest, offering something to everyone. if you haven’t heard of or been to the Bluestone, it’s definitely a place you’ll want to check out! The Bluestone is an extraordinary venue that offers an unparalleled and unique experience that cannot be surpassed. in 2009 the Bluestone management team transitioned the nightclub and restaurant into a distinctive event venue that will cater exclusively to events ranging from large scale corporate clients, fundraisers, business meetings and weddings to intimate receptions and private parties. if you are interested in learning more

By PhiliP A. CrAiG

about The Bluestone, please visit liveatthebluestone.com . We are sure you will agree the Bluestone is the perfect location for the Buckeye Bar expo. Since 2001, the Buckeye Bar expo has been entertaining and educating bar and restaurant owners and staﬀ from

PleASe CAll The STATe OlBA OFFiCe AT 800 678-5995 TO GeT mOre DeTAilS ABOUT $10 FUel Only CArDS AnD The 2011 BUCKeye BAr eXPO across the country; providing exclusive first glimpses into new and innovative products and beverages, live entertainment, as well as, educational seminars providing information in a concise, engaging way. This year will bring even more attendees and more exciting events! Take a look at this year’s schedule below. monday September 19, 2011 Techniques of Alcohol management 9 a.m. to 12 p.m. TAm teaches servers to be more responsible in their day-to-day activities. learn to recognize the signs of intoxication and how to deal with patrons who become intoxicated. learn the scientific processes that take place when a person becomes intoxicated and how Ohio law dictates your response in certain situations. Cost: $25.00 for OlBA members and $60.00 for non-OlBA members Trade Show 12 p.m. to 5 p.m. The Buckeye Bar expo has something for everyone! if you own, operate, manage, serve or work in any capacity at an establishment with a liquor permit, then this show is for you. Cost: $10.00 Grow your Bar Business Using Social media 12 p.m. to 1 p.m. Social media can be a minefield of time wasting and diminishing returns, however, knowing the right tools to use, how much time to spend and what way to use the tools can actually change your

Phil Craig, executive Director

bar from a good bar to a great business. Discover how to save time, grow your customer base & promote your events using Social media! Free! Party on the Patio 1 p.m. to 7 p.m. After you’ve been through the exhibits come check out the local bands, as well as, funnyman Drew hanson, featured on the Patio. you might want to book them at your own bar! Jazz room in the loft 4 p.m. to 7 p.m. Check out the jazz stylings of DJ Steele. Do's and Don'ts of liquor law 1 p.m. to 2 p.m. Don't let ignorance of the law be an excuse for not following it. Come find out what is legal and what's not at this always popular informative seminar. Free! Self Defense For Bar Staff 2 p.m. to 4 p.m. Do you wonder how your staff would react if a patron became violent? Teach them how to respond in a manner that will protect them and your business. in this seminar your staff will learn about Ohio's Use of Force statute, as well as, non-violent restraint techniques they can use to protect themselves. Free! After Party Featuring the Gin Blossoms! 7 p.m. This event requires a separate ticket, which can be purchased for $25.00 at liveatthebluestone.com.

AUGUST 2011 OhiO BeverAGe mOnThly 9

leGAliSSUeS

COUrT OF APPeAlS UPhOlDS DeCiSiOn reverses liquor Control Commission's Denial of liquor license By DAve rABer

n a decision issued earlier this The court of appeals agreed: month, the Franklin County “general speculative evidence Court of Appeals affirmed a is insufficient to establish common pleas court decision substantial interference with which ruled the Division of liquor public decency, sobriety, peace or Control and the village of Bellaire good order.” Specifically, general speculation that traffic and accidents will increase with the issuance of a permit is insufficient to meet the requirements of the statute. The applicant for the new permit, mr. Wells, testified that he is not seeking to start a new carry-out business; rather, he only wanted to expand his existing business. The business has existed at the location for 50 years and mr. Wells has owned it for the past 15 years. Dave raber, OlBA legal Co-Counsel

failed to produce sufficient evidence to support the denial of a new liquor permit application on the ground that issuance of the permit would result in “substantially interfere” with the public decency, sobriety, and good order of the residential area. According to the Division’s rejection Order, there is a concern the issuance of the permit will further increase vehicular traffic and that many young children frequent the business. many residents and city officials are fearful for the safety of these young children who frequent the business and area. The liquor Control Commission affirmed the denial of the new license without opinion and the applicant appealed to the common pleas court. The court reversed concluding the evidence relied on by the Commission was speculative in nature. The lower court stated: “the general fears of noise and increased traffic are not at all unique to this case and its particular factual and geographic settings. There were offered no well grounded estimates of how much, if any, of an increase in appellant’s business will be achieved. There was no convincing evidence to suggest that the traffic at the establishment would increase.” The liquor Control Commission appealed to the Tenth Appellate District.

DO nOT leT yOUr lOCAl AUThOriTy TAKe AWAy yOUr livelihOOD Or yOUr OPPOrTUniTy TO COmmenCe A neW BUSineSS WiThOUT eXerCiSinG yOUr riGhTS. Because there was not a class C1 permit available, mr. Wells applied for a class D1 permit which allows on premises consumption as well as carry-out sales. For on-site sales, mr. Wells stated he would install a draft system and sell beer by the glass at prices “that would not encourage patrons to sit in there and drink.” holding a liquor permit in Ohio is a privilege, not a right. however, your local legislative authority shall not deny your right to renew or apply for a new permit without first establishing “good cause” for such an objection. Do not let your local authority take away your livelihood or your opportunity to commence a new business without exercising your rights.

10 OhiO BeverAGe mOnThly AUGUST 2011

leGAliSSUeS

DiD yOU TAKe The SmOKinG BAn SUrvey in mAy? results not Surprising

By JACOB evAnS

n may, the OlBA put out a survey to look at the impact of the smoking ban and how your business was doing. The results will likely not come as a surprise to many of you. many noted that other issues also impact your business, most notably a rough economy since the passage of the smoking ban and increased fear over DUi laws. The OlBA continues to fight for reasonable restrictions and other entertainment options to help drive people back into your establishment. Know this, you are not fighting alone! 1. What percentage impact has the smoking ban had on your business POSiTive: 8% neGATive: 92% 5-10% 11-20% 21-30% 31-40% 41-50% mOreThAn 50% 8% 8% 17% 25% 17% 25% 2. When did you purchase more beer for resale? more wine? more spirituous liquor? nOW BeFOre nOW BeFOre nOW BeFOre 8% 92% 11% 89% 18% 82%

3. have the sales from beer, liquor, and wine totals? The sale of food? inCreASeD DeCreASeD inCreASeD DeCreASeD 8% 92% 14% 86% 4. revenue from vending machines, pool tables, darts, pinball machine, video games, and juke boxes? inCreASeD DeCreASeD 8% 92% 5. your customer levels on a daily basis? your hours of operation? inCreASeD DeCreASeD SAme inCreASeD DeCreASeD 8% 92% 30% 0% 70% 6. your number of employees? your employees benefits, if any, have they? inCreASeD DeCreASeD SAme inCreASeD DeCreASeD CUTOUT

42%

58% 0%

67%

33%

7. have you been able to create an outside smoking area with a cover for customers? yeS nO 50% 50% 8. if you have an outside area for smoking, is it part of permit area for sales? yeS nO 75% 25%

9. if you have an outside area with sales, do you have to maintain extra help to serve it's "expense"? yeS nO 71% 29% 10. Do you believe outside smoking has lead to increased drug activity around your establishment? yeS nO 50% 50% 11. Do you believe outside smoking has lead to customers and passer-by unruliness? yeS nO 36% 64%

Jacob evans, OlBA legal Co-Counsel

12. What percentage of your customers do you believe to be smokers? 30% 40% 50% 60% 70% 80% 90% 0% 25% 17% 0% 8% 25% 25% 13. Do you believe you have seen any increase of regular nonsmoking customers? yeS nO 25% 75% 14. Do you have a lot of complaints about not being able to smoke? yeS nO 75% 25% 15. Do you believe your establishment would have a better overall flow of business with smoking? yeS nO 75% 25% 16. Would you like to see the smoking ban amended to allow smoking in bars? yeS nO 75% 25% 17. how much would you be willing to pay for a â&#x20AC;&#x153;smoking permit â&#x20AC;&#x153; for inside your establishment? $0 $500 $1,000 $1,500 $2,500 $3,500 50% 25% 17% 0% 0% 8%

AUGUST 2011 OhiO BeverAGe mOnThly 11

THEFIND

BE IN OW! THE KN THEFIND

COCKTAIL AND A MOVIE

SCOTCH & A STOGIE Richard Paterson, The Dalmore’s master distiller, is a fan of swirling a single malt Scotch while puffing on a cigar. His latest expression, the Cigar Malt, (SRP: $125), reflects that classic pairing. The deep, amber liquid, aged in Oloroso sherry wood and American white oak bourbon barrels, features rich notes of marmalade, honey, citrus and toffee – and begs to be sipped with a Cuban. Thedalmore.com

THE GREAT TEQUILA SEARCH Guests of Toloache, the modern Mexican restaurant in New York City’s Theater District, can now sample chef-owner Julian Medina’s own proprietary blend of double barrel reposado Tequila. Medina, who paid a visit to the Herradura factory in Guadalajara, Mexico, hand-selected this Tequila that had been aging for 11 months in toasted oak barrels, and then shifted it to a new toasted barrel for an additional month of aging complexity. Try it in “Chef Medina’s Favorite Margarita” with Agavero Tequila Liqueur, lime juice, simple syrup and a splash of orange juice. Toloachenyc.com

While you can spring for a soda at three-screen indie movie house, Nitehawk Cinema, ordering a cocktail is the far more alluring option. Unlike any other theater in NYC, this Williamsburg, Brooklyn, newcomer offers visitors a chance to watch a flick paired with ever-changing themed cocktails like “The French Connection” from the lobby bar. Chef Saul Bolton’s gourmet concessions, such as country pâté, can also be ordered tableside. Nitehawkcinema.com

BLACK GOLD Chris Blackwell, founder of Island Records and the luxe Island Outpost hotel chain, flexes his entrepreneurial muscle yet again with the U.S. debut of Blackwell Fine Jamaican Rum, now part of Domaine Select Wine Estate’s Classic & Vintage Artisanal Collection. Blackwell, who hails from one of Jamaica’s oldest rum-producing families, has teamed up with advertising guru Richard Kirshenbaum, known for iconic campaigns for the likes of Hennessy and Don Julio, to introduce this rum with tropical fruit notes and a soft finish stateside. Try it in a signature cocktail like the “GoldenEye:” 3 oz. Blackwell Rum 1 oz. simple syrup 1 oz. fresh lime juice 1 oz. fresh pineapple juice 1 oz. fresh orange juice Dash of bitters Combine all ingredients and shake well with ice. Strain into chilled, Old-Fashioned glass filled with crushed ice.

WINE IN COCKTAIL COUNTRY

12 OhiO BeverAGe mOnThly AUGUST 2011

Courtesy of The Johnson Studio

The impending opening of Restaurant R’evolution at the Royal Sonesta Hotel in New Orleans is a refreshing departure from the city’s cocktail-centric lairs. Wine and spirits director, Molly Wismeier, will preside over a 10,000-bottle cellar emphasizing global selections that complement Creole cooking, vintage wines and by-the-glass offerings from magnums. Revolutionnola.com

lASTCAll

lAST CAll

Standard Pour Sizes And how you Calculate your Cost Percentages By ChUCK DeiBel

Courtesy of The Johnson Studio

i and welcome back to The last Call! it’s good to see you. i hope business has been going well for you this past month since the last time we spoke. What’s on the menu this month is a discussion about standard pour sizes and how you calculate your cost percentages. here are some questions i get every month. “What’s a good pour size?” and “What’s a good percentage?” So just what is the most popular one shot pour size? is it 1.25 oz, 1.50 oz. or is it 1.00 oz. Does it really matter that you know? And do you know your modifier size for rocks pours (long-pours)? And are you charging the correct price for that little bit of extra liquor? make sure you cost out the incremental liquor. And what’s a good percentage? is it 25%? how about 30%? Do you break it down by inventory class (liquor, bottle beer, wine and draft) or do you group them all together? Or do you do both? in Ohio, the most common pour size is 1.50 at about 50% of the bars and the second most common pour size is 1.25 oz at about 40% at all bars. Then comes 1.75 oz at 5% and then a 2.00 oz pour size at 3% of all bars. Other sizes are at less than 1% of all bars. This means at 1.25 oz you either get 27 shots out of a bottle or 22 shots out of a bottle and at an average price of say $4.00 a shot that works out to $20.00 per bottle in gross sales. So what you want to charge and pour your customer is up to you; know your pour size and make sure your staff knows it too! have them pour test to make sure they know and are pouring the correct amount. Unless you are using jiggers or have pour stops in your bottles. The way to calculate your pour cost percentage for pricing out your drinks is to take the number of shots you get out of a bottle, divide that quantity into the cost of the bottle for your cost and then divide that

number by your selling price. you do have to decide if you are tracking it with or without sales tax. you should do it without sales tax as you can’t keep that money. A nifty trick is to divide the cost per shot by the desired percentage and that will tell you your selling price for the drink. For example if i get 27 shots out of a bottle (Standard pour size is 1.25 oz) and the bottle cost is $7.50, then my cost per shot is 27.7 cents. if i want a “well” pour cost of 8%, then i divide 27.7 by 8% and get $3.46. By multiplying that by 1.0725 for sales tax, i then arrive at a selling price to the customer of $3.72 and would round that up to $3.75.

Are yOU ChArGinG The COrreCT PriCe FOr ThAT liTTle BiT OF eXTrA liQUOr? As you know we have different pricing for the different price groups in the bar business. i have found that most bar owners will end up with ideal pour cost percentages for well liquor around 10% or under. Call liquor will fetch in the 12% to 18% range, Top shelf will be in the high teens to mid 20’s and Premium will be in the low 30’s to high 30’s. Depending on product mix and pricing, i see bottle beer anywhere from the mid 20’s to mid 30’s. Draft runs from the high teens to the high 20’s. remember there is a difference between your iDeAl (or desired Pour Cost) percentages and your ACTUAl percentages. ideal is what you calculate it should be by pricing strategies and analyzing your product mix on a consistent weekly basis. Actual Pour cost percentage is a calculation of the cost of the product used divided by your actual

Chuck Deibel

sales in dollars. There is a difference. And the difference between the two results in amount of your lost sales and inventory. many bar operators don’t calculate their ideal cost for pricing and most, if not all don’t recalculate it on an ongoing basis. not doing so can cost you Thousands of dollars. See you next month!

When you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

AUGUST 2011 OhiO BeverAGe mOnThly 13

14 OhiO BeverAGe mOnThly AUGUST 2011

evenTS&BeneFiTS

The 2011 BUCKeye BAr eXPO enTerTAinmenT SPOTliGhT We've Got Something For everyone! By mOlly mCKee STS has drawn national attention. With national tours as main support for multi-Platinum ac ts Daughtr y, Candlebox and Seven mary Three, and national radio campaigns landing their single “Backseat” in the top 30 on the indicator charts, STS has developed a loyal and strong following that still has fans driving from all over the country to see a show. The fun continues at 3:45 p.m. with rOCKeT reD. rocket red, formerly molly mcKee, OlBA management Team

live pop, dance, hip hop and top 40 driven band. Fronted by the talented female vocalist, isis yasmeen, they bring excitement to the party with their wide song selection. From TlC to rihanna, Beyonce', maroon 5, lady Gaga & Usher, Feedback covers all the hits from the 90's to the present, along with upbeat radio ready originals. Jazz Party in The Great room The Buckeye Bar expo will include a jazz room for the first time in its history. The jazz room will feature local jazz dj, Chris Steele from 4-7pm. DJ STeele,

his year’s Buckeye Bar expo is jampacked with entertainment for attendees. not only will national recording artists The Gin BlOSSOmS be playing at the af ter par ty, the entertainment kicks off with the Party on the Patio at 1:45 p.m., which is being hosted by funnyman DreW hAnSOn.

People from Columbus will remember him from WnCi where he was a recurrent character and impressionist on the WnCi morning Zoo. The musical entertainment on the patio begins with SmAll TOWn SleePer at

1:45 p.m. As a four piece pop/rock band from rural Ohio, Troy Brown (Singer), Derek Snowden(Guitar), ryan monge (Bass) and Dann Burd (Drums) know all too well how to stand out in a crowd. By pouring passionate stor ytelling into hook filled radio ready pop/rock,

known as the rock group sensation One7one, has regrouped, changed their name and brought back the high energy show they were previously known for. As One7one, this tight knit, high-energy rock group started out as a cover band. With a modern rock song list and their searing stage presence, One7one made an immediate impact on the Columbus music scene. Fueled with a major sponsorship from the Coors light Concert Series, the band was featured in numerous magazines and radio shows. They played for the 2002 national Champion Ohio State Buckeyes and the nhl Street Fest Tour. now, after touring and taking a break, they’ve regrouped and have returned stronger than before as rocket red with an arsenal of new cover songs infused with all new self-penned material and a dynamic show to please every rock music aficionado’s palate. Finally, FeeDBACK plays at 5:45 p.m. Feedback will warm the crowd up for the Gin Blossoms. Feedback is an all

aka The Guru, was born in Cincinnati and grew up amongst the psychedilia and the jazz and civil rights movements of the 60’s that swept the nation at lightning bolt speeds. in 1979, at the mere age of 19, Chris Steele began playing at the nCO Club in Fort lee, virginia. having records galore, the club noticed that it was missing one thing, a DJ. But not for long, as it was in this instant that the nCO Club found themselves no longer lacking in the area of mr. Steele’s newfound expertise. The era of The Guru had begun. Playing early r & B and disco, this was the foundation for mr. Steele’s forthcoming success. Arriving in Columbus during the early 90’s and playing some small area nightclubs lead him to his start at the Fabric in the late 90’s. From there he went to playing clubs in both Columbus and Cincinnati and opened for acts such as roy Ayers, living legend. Describing his mix as a, “musical stew”, with a blend of new and old soul tossing in a dash of jazz and dinner is served. Steele is now living in the time of change and wants everybody to remember that, “it’s not always about getting up in the bump and grind, it’s about the power of positive thinking,” using the music as “food for thought.”

AUGUST 2011 OhiO BeverAGe mOnThly 15

2011SpiritS

UltiMate challenge WinnerS

Wine challenge 2011 Announces 17 Chairman’s Trophy Winners

Ultimate Beverage challenge (UBC) held its 2011 Ultimate Wine Challenge May 2nd to 6th at Astor Center in New York City. A highly qualified panel of judges once again proved that UBC’s founding tenets of integrity, method and credibility can be the driving forces in alcoholic beverage competitions. The top scoring wines in their category were awarded the coveted Chairman’s Trophy (tasting notes for all Trophy Winners and Finalists can be found on the UBC website) and were scored using the 100-point rating system. In addition, this year Ultimate Wine Challenge results feature wines designated as “Great Value” based on the relationship between their price and final score.

Cabernet Sauvignon-World

Black Stallion Winery Cabernet Sauvignon

Clos du Val Ariadne Semillon/Sauvignon Blanc

Sangiovese-World

Chardonnay-World

Cecchi Sangiovese di Maremma Bonzio 2009 (Italy)

Falua Conde de Vimioso Reserva 2008 (Portugal) Assorted Reds-North America

Franciscan Magnificat 2006 (USA)

2008 (USA)

Sequana Pinot Noir Sarmento Vineyard 2009 (USA) Shiraz/Syrah-World

Altos Nevado Malbec

Wakefield St. Andrews Estate Shiraz

2008 (Argentina)

2006 (Australia)

Assorted Reds-Spain

Merlot-World

Beronia Tempranillo Reserva

Wild Horse Merlot

2006 (Spain)

2008 (USA)

Highly rated wines from the 2011 Ultimate Wine Challenge will be featured at Ultimate Blast, a gala tasting event on Friday, October 14, 2011 in New York www.ultimate-beverage.com/events/

For more Information on how to enter brands in 2012

Glen Carlou Chardonnay 2009 (South Africa)

La Miranda de Secastilla Grenache Blanc 2009 (Spain) Riesling-World

Wagner Vineyards Riesling Semi-Dry Estate Grown 2008 (USA)

Champagne/Sparkling: Sparkling-World

Piper Sonoma Blanc de Blancs NV (USA)

Pinot Noir-World

Malbec-World

16 OhiO BeverAGe mOnThly AUGUST 2011 email: info@ultimate-beverage.com

2009 (USA)

Assorted Whites-Europe Assorted Reds-Portugal

Giarrusso Zinfandel

Red Wine:

Sauvignon Blanc-World

2008 (USA)

Zinfandel-USA

2011 ULtIMAtE WINE CHALLENgE Chairman’s Trophy Winners

White Wine:

Dessert Wine: Late Harvest/Botrytisized-North America

Inniskillin Vidal Blanc Ice Wine 2007 (Canada)

Fortified Wine: Porto-Portugal

Taylor Fladgate 20 Year Old Tawny Porto (Portugal)

For a coMplete liSt oF FinaliStS, ScoreS and evalUation gUidelineS, viSit: www.ultimate-beverage.com

PermiThOlDer in The SPOTliGhT

WinDSOr PUB

many reasons To Stop By if you're in The Area By ChriSTinA ShAW

his month i am excited to introduce you to Akron’s very own bar and restaurant, Windsor Pub. Their patrons, ranging in age from their early 20’s all the way into their 70’s, are the reason that this pub is unique. however, their behemoth-sized burgers weighing

in at three quarters of a pound are what you will come to know them for. Some people might say, “Burgers!?! everyone has burgers.” But yes, these are their specialty and they will accommodate just about any craving you may possibly have using fresh hamburger every time. having placed in the 2010 restaurant Competition in the Toppings and Special Sauce category and earning the title “Fan Favorite” at the national hamburger Festival held annually in Akron, Ohio, it is no wonder Windsor Pub goes through roughly 200300 pounds of hamburger each week. So tough to choose, their two house favorites are the Windsor Burger loaded with a three-quarter pound burger topped with sautéed onions and mushrooms, provolone cheese, mayonnaise all on a Kaiser roll and the Big mama featuring their signature three-quarter pound burger topped with grilled ham, cheese and barbecue sauce served on a Kaiser roll. Some other specials to pop an eye out for are Tuesdays’ $2.00 long islands with $.35 Boneless Wings and Steak night on the first

Saturday of the month offering a 1 pound steak, baked potato and salad for only $9.95. Top it off with college football and you will be good to go! Thursdays are the new Friday so stop by for a $2.00 electric lemonade and a $1.00 Sloppy Joe. Or you can choose to spice it up a bit with mondays’ $2.00 margaritas, $.75 Tacos and a deep-fried banana pepper stuffed with cream cheese known as a hot rocket.

Bill AnD Cheryl CArPenTer Are ThAnKFUl TO hAve GAineD SUCh A STrOnG CUSTOmer BASe DUrinG Their 32 yeArS OF BUSineSS AT WinDSOr PUB looking for somewhere to test your luck? Windsor Pub is an Ohio lottery Agent and was one of the first bars in their area to oﬀer Keno. haven’t

quite acquired the taste? Windsor Pub has their Sunday liquor license oﬀering the potential for a fruity summer concoction mixed with rum. Although the economy has contributed to tough times and the smoking ban has posed some diﬃculties, bar owners Bill and

Cheryl Carpenter are thankful to have gained such a strong customer base during their 32 years of business

at Windsor Pub. in an eﬀort to accommodate their adoring patrons, they have provided a smoker’s patio and Cheryl advises others in the business to “give people a fair product at a fair price.” When asked of their successes, they feel that “[their] biggest accomplishment is that [they] have been in business, successfully, for 32 years.” So, if you’re in the area and in search of a good time, Windsor Pub is located in view of Akron’s Chapel hill mall with lottery behind the bar, 4 dart boards, 3 pool tables and 25 big screen t.v.’s with pool and dart league opportunities and the nFl Sunday Ticket during football season. For more information and weekly specials check out their Facebook page. Windsor Pub 1322 east Tallmadge Avenue Akron, Ohio 44310 Phone: 330-633-5211 Website: http://www.windsorpub. net/ Facebook: http://www. facebook.com/pages/WindsorPub/193731674301

AUGUST 2011 OhiO BeverAGe mOnThly 17

ArOUnDOhiO WiTh rnDC

Agency 726, Kroger Brewers Yard, with Wayne Kayse and Absolut summer display.

Agency 756, Kroger Pickerington, with Lilly Shade with Absolut and Malibu Black.summer display.

Agency 740, Giant Eagle, with Teri Topping and Svedka Summer 32 cases display.

Agency 901, Quick State Liquor Brookpark, with Brian Butts from RNDC and an Absolut summer display.

Liquor manager Scott Brown from agency 782, Kroger Grove City, with an Absolut summer display.

Stephanie Syvuk, Shannon Malhelik, Melissa Christopher, Travis Toy (Rascal Flatts), Meghan Novisky and Kelly Wilms at Blossom in Cleveland for the Fire Fly Sweet Tea promotion which Rascal Flatts helped promote.

18 OhiO BeverAGe mOnThly AUGUST 2011

TheBArBlOGGer.COm

hOW revieW SiTeS mAKe yOU PrOviDe BeTTer ServiCe Customers Can review restaurants Before Arriving By BArry ChAnDler also now able to add comments to the check ins of their friends. With the addition of these new features, Foursquare is quickly becoming a go-to site for recommendations and reviews.

is looking for a great burger joint, they might skip over your restaurant.

eople are using review sites, such as yelp or Foursquare, to help them decide where to go for dinner, drinks, entertainment and so much more. These review sites are a great way for the customers to learn more about a business before they visit. Since these review sites becoming more social (even yelp has jumped on the bandwagon) and even more visible, it’s crucial that bars and restaurants stay on their game. This past December,

iT’S CrUCiAl ThAT BArS AnD reSTAUrAnTS STAy On Their GAme Foursquare took another step to make their service more social. Since its start, this locationbased mobile platform has allowed users to view relevant suggestions about nearby venues before visiting. They have now added a feature that allows users to add photos to their check ins or tips. Users are

re-ThinK TrAnSPArenCy re-ThinK QUAliTy With the addition of the photo upload feature to Foursquare check-ins, everyone is now a photographer. Since the potential for Foursquare users to post pictures exists, restaurants and bars must re-think the quality of their ‘work.’ After delivering a meal to a customer’s table, the customer can then take a picture of the menu item and upload it with his check-in, along with a comment, before the server gets back to the kitchen. What happens if the menu item was a poorly made, burnt burger? That quality of cooking is now on display for Foursquare users to see. Then the next time someone

While the addition of the photo feature makes Foursquare more visual, it’s still ultimately a place to share experiences. Tips and reviews aren’t limited to mentioning great happy hour specials. Any bad customer service experience, once in comment form, can be linked to the venue, and ultimately come back to haunt you. Customer service is key. nothing ruins a good experience like bad service. The last thing your bar or restaurant wants to do is turn a blind eye to review sites, such as Foursquare. monitoring customer comments is the best way to ensure your business is leaving good, lasting impressions.

AUGUST 2011 OhiO BeverAGe mOnThly 19

ArOUnDOhiO WiTh SOUThern Wine & SPiriTS

20 OhiO BeverAGe mOnThly AUGUST 2011

CheFSCOrner

TiS The SeASOn TO Be in SeASOn! how to make intelligent Changes to your menu

nce you have a menu for your establishment, be it bar, restaurant, fine dining, tapas, or simply a cocktail bar with small appetizers, there should always be room for change. This may come as quite a shock to owners and chefs that have had the same stagnant

Summer Shandy. Certain seasons have diﬀerent flavor notes, spring is hoppy and floral, summer is fruit and citrus, fall is allspice and nutmeg, and winter is chocolate and Jack Daniels (something has to get us through it in Ohio). These are the trends that transcend food and beverage and influence our decisions during these seasons, not just food and beverage. But the fact is, successful businesses know how to utilize the seasons and market them to get the most out of each one while they are still around. People wait all year for each season to come around, so you might as well abuse the resources while you still have them. if Bernie madoﬀ was a chef, he would understand.

When iT COmeS DOWn Quinn Allen, CSC

menu for the last 10 or 20 years. it doesn’t have to be a total makeover, but just enough change to remodel and stay current. Think about what people eat day to day, week to week, and month to month to help you decide what changes to make. meals can become very routine and, thus very bland. however, if you do a little planning, you can make small adjustments to the menu that will make a big diﬀerence. Think about how people make their beer choices. most people have their brand that they stick to, but there are always those specific times of the year when people decide to step out of their regular routine of plain light beer and switch to, for summer’s sake, leinenkugel’s

TO yOUr menU There Are A COUPle ThinGS yOU WAnT TO COnSiDer in OrDer TO TAKe ADvAnTAGe OF The SeASOnS. When it comes down to your menu there are a couple things you want to consider in order to take advantage of the seasons. The most important of course, is to find out what is in season, specifically as it pertains to produce. most produce, whether it is grown in your own backyard, or halfway around the world, is available year round. This is thanks to technology

By QUinn m. Allen CSC and agricultural methods in use today. however, due to the season, the product you are getting can be drastically different. For example, have you ever noticed that lettuce you buy (in Ohio) in the winter time is always tighter, the heads are much more compact and dense, and are often more bitter? This is all due to the temperature in which the product is grown. As the season gets closer to the winter and the temperature drops, the growing process completely changes. Useable, yes, however it is not at the peak of its potential that you get when in season. Adding excitement to your menu is not the only reason to consider making seasonal changes to it. Price is also affected by seasons. Buying product out of season is much more expensive due to supply and demand. An easy way to find information on the growing seasons is to visit the United States Department of Agriculture website at www.usda. com. This serves as a foundation of building a seasonal feature for your menu, you can find what is at the peak of its quality and also what is the most cost efficient for you to make a sizeable profit. your kitchen has to stay current with the change of the seasons in order to stay current with the demands of the public, not a whole lot of people drink Corona in the winter, and no one roasts chestnuts in the summer. Use the seasons for their resources and keep your ideas fresh with ways to counteract the climate. Gazpacho and margaritas beat the heat and shepherd’s pie and a stout blanket you from the cold. Stay current, and get cooking!

AUGUST 2011 OhiO BeverAGe mOnThly 21

presents 2011 retailer of the year awards to abl members This year, the “Retailer of the Year” awards were presented to 23 retailers across various states at the ABL 2011 Annual Convention. The Retailer of the Year program has been an ABL tradition for 24 consecutive years. “We are glad to honor so many individuals for their contributions to their communities as a beverage licensee. Beverage retailers are vital members of their communities, and small businesses like these are where Americans make their memories.” — John Bodnovich, Executive Director, ABL

“Congratulations to the 2011 Brown-Forman Retailers of the Year. Their enthusiasm and commitment to our great industry is very important and we are proud to recognize them on a national level at our ABL’s ninth annual convention.” — David Jabour, President, ABL

“At Brown-Forman, we have found the Retailer of the Year program to be a great way to recognize ABL retailers for their place of distinction in the retail business and for work in their communities as influential citizens.” — Ralph Aguera, VP, Trade Relations, Brown-Forman

Each year ABL receives nominees from state affiliates to be named “Retailer of the Year” from the state or region. Retailers are selected by each state affiliate based on their all-around performance and for involvement in industry and community activities during the preceding year. The winner(s) of the 2011 Brown-Forman/ABL Retailer of the Year awards are:

reilly’s irish pub anchorage, ak

indiAnA Wade Shanower big red liquors

billings, mt

kAnsAs Sheila Martin

neW york Edward Wassmer

wine house anchorage, ak

westminster total beverage westminster, co

GeorGiA Greg Wilson smoke rise bottle shoppe stone mountain, ga

club 90

bloomington, in

Talbot Chang

ColorAdo Jim Dean

MontAnA Jim Grubbs

top hat

hutchinson, ks

MAssAChusetts Cynthia Green greenwood wine & spirits wakefield, ma

MArylAnd Susan Glass

young’s fine wine & spirits manhasset, ny

Paul Pettinato

al’s seafood restaurant phoenicia, ny

John Stakem

ohio Kathleen Bean

fuehne’s tavern

broadway liquors frostburg, md

petticoat junction mentor, oh

Atul Suvagia, Tushar Suvagia & Vinay Patel

Mississippi Effie Webb

pennsylVAniA Tom Boock

illinois Dave & Cindy Fuehne damiansville, il

extra value wine & spirits elgin, il

main street liquor greenville, ms

o’darby’s fine wine & spirits rock hill, sc

south dAkotA Sherry La Fleur beano & sherry’s casino north sioux city, sd

Steve Carpenter

liquor & wine warehouse plattsburgh, ny

ott house

emmitsburg, md

south CArolinA Doug Hinson

the cottage pub & restaurant chambersburg, pa

teXAs Tom & Kathy Duck

star of texas liquor & wine dripping springs, tx

WisConsin Herb Feil feil’s supper club randolph, wi

Photograph courtesy of ????????????

AlAskA Jeanne Reilly

WyoMinG Trudy Mccracken snowy range sports bar laramie, wy

22 OhiO BeverAGe mOnThly AUGUST 2011

AUG_20

Wine by the Glass Top Sommeliers and Experts Give

By Roger Morris

Tips On How To Pour Profits.

WINE BY THE GLASS

t seems like such a simple thing.

Open a bottle of wine, pour off a glass for a bar or dinner guest, recork the bottle and put it back on the shelf or in the fridge until you get the next order. But most sommeliers, restaurant owners and other on-premise experts we talked with say that having a successful by-the-glass program in bars and restaurants requires a lot of planning, work and maintenance. What’s more, even if you’re making money on your by-the-glass program, you may be losing just as much due to poor planning and execution. That’s because any time you fail in three key objectives: (1) the customer being happy with your by-the-glass options and price range; (2) making the overall food-wine experience a superb one with the customer leaving the restaurant already planning to come back and; (3) having to toss out as little stale wine as possible at the end of the day — then you are leaving money and profits on the bar. Here are 10 ways they suggest you can achieve those goals:

To Put Together a Great Wine List, Begin in the Kitchen

“The first thing you have to consider for any wine program is the food,” says sommelier Michael Muser, who directs the wine

Fred Dexheimer, New York wine consultant and Master Sommelier

Noted sommelier Belinda Chang

programs for the five restaurants at The Peninsula Hotel in Chicago. “You build a wine list around the chef’s menu.” Belinda Chang, most recently wine director at The Modern in New York City, agrees: “Every wine on my list has an intended dish to go with it; each has its own application.” This is particularly true for wines with lunch, when each customer may be tempted to “have a glass” rather than “order a bottle for the table,” as a party might at dinner.

results in too much wine going bad. Dr. Robert Nelson, chairman of the hospitality program at the University of Delaware, one of the nation’s largest and most-respected, points to a seafood restaurant not far from his campus that offers 50 wines by the glass because they move a lot of wine —but he thinks that’s a rarity. “The challenge for the next generation of managers we are educating is how to balance customers’ desires for choices without selling stale wine because you have more bottles open than you can move,” he explains. Almost all the sommeliers we talked with recommend thinking flavor profiles when constructing a wine list, rather than trying to represent every grape varietal and every growing region. “I’d rather be the kid on the block with the best of everything rather than the most of everything,” says Paul Einbund, sommelier at The Slanted Door in San Francisco. “You have to have balance. If a guest says he likes Sauvignon Blanc, and I’m on the floor, I might suggest a similar wine such as Assyrtiko,” he says.

3 2

Diversity is Key — Up to a Point

“I recommend a by-the-glass list of between eight and twenty-five choices,” says noted New York wine consultant and sommelier Fred Dexheimer, “usually six to eight different reds and six to eight different whites. I want a few ‘safe’ wines on the list and a couple of high-end wines, as well.” Lance Reed, the maître d’ and wine buyer at Boa Steakhouse in Santa Monica, CA, says not to forget the obvious—that not all customers approach a wine list the same way. “Some people want what they haven’t had,” he says, so he has some “surprises” on his 40 by-the-glass list. “But I also like to have brands that customers will readily recognize, such as Jordan.” But sometimes a by-the-glass list can be so large that it is hard to manage and

Find a Comfortable Price Range

The Peninsula’s Muser starts looking for a by-the-glass price range from an interesting perspective: How much is

Boa Steakhouse in Santa Monica, CA

WINE BY THE GLASS

Renee Shea, general manager of Tango restaurant in Bryn Mawr, PA

the typical customer prepared to pay for a total meal when he leaves the restaurant? “That helps me to start looking for the price point I want to offer.” Renee Shea, general manager of Tango restaurant in Bryn Mawr, PA, has a similar perspective. “It would be nice to have an award-winning wine list with pricey, rare labels on it,” she says. “But how many of those are going to be sold? Not many. I keep some well-known, highend producers on the list, but the bulk of the selection is in the $9-$12 per glass range.” Dexheimer says, “I always want to keep one or two wines under two digits,” not always easy in New York. “But you can be a savvy buyer.” And you have to build into prices the cost of inventory lost, something that is less relevant with the by-the-bottle big list. The less wine you have to throw out by using smart buying and selling and through open-bottle preservation techniques, the less you will have to charge for what’s being poured.

Paul Einbund, sommelier at The Slanted Door in San Francisco

Rotate Wines on the List, But Don’t Get Dizzy

“A wine list is like a Rubik’s Cube,” Reed says. “Something’s always falling in, and something’s always falling out.” Part of this is seasonal, he points out, with lighter wines and lots of rosés being added in the summer and heavier reds in the winter. “If I only had one restaurant, I would change the wine list about once a month,” Muser says, “but with five, it’s usually every two or three months.” Dexheimer also warns that, “If you have too much change, the staff may not be able to keep up.” Almost everyone we talked with said they are constantly tasting samples and looking for new wines, but they pointed out that adding or subtracting wines often revolves around two practical considerations: whether to keep a wine on the list when supply is running out or when vintage is about to change, and how easy—or hard—it is to reprint the list.

Educate the Staff – Even to the Point of Rebellion

Once a list has been put together or refreshed, nothing is more important than educating the staff about the wines, how the wines match with the menu and how best to sell them, our experts say. “Education is crucial,” says Chang. “I was the only sommelier, and we may have had 600 people a day eating, so the waitstaff had to know the wines.” She emphasizes that time must be carved out of schedules on a regular basis for education—she did for one hour a week at The Modern—and she invites everyone from reservationists to line chefs to taste and discuss the wines. Muser provides his staff at The Peninsula tech sheets and other notes for the wines, has tastings that double as discussions and even gives pop quizzes. To help better personalize the wines to customers,

he says, “We always give a narrative as well as technical data. Every wine has a story.” Einbund notes his staff is so confident they’ll rebel if customers aren’t sold on a wine he personally likes. In one instance he loved a wine but customers and staff didn’t share his enthusiasm; he bought back the wine for his personal usage.

Follow Trends Closely But Don’t Tailgate.

When Aimee Olexy and Stephen Starr opened a new restaurant—Talula’s Garden—in Philadelphia earlier this year, Olexy decided, “I wanted a different kind of wine list, because I wanted every wine on the list to be made in an environmentally conscious manner. There were some wines that I wanted on the list that couldn’t make that cut.” What did make the cut was an intriguing list of known and seldom-seen wines, some of which have their virtues listed in parentheses – “organic certified,” “biodynamic,” “ECOCERT,” “vegan,” “sustainable + carbon neutral” – while others do not. Similarly, other restaurants have tried to climb on the low-alcohol wines bandwagon, and sommeliers are legendary for always looking for new varietals and recently-discovered regions. But Shea says she likes to stick her toe into the vat before committing by offering a featured-wines option where she can buy small lots to start. “Often, I use this as

Aimee Olexy of Talula’s Garden in Philadelphia

©2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. -DISTILLED FROM GRAIN.

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Sip Responsibly.

WINE BY THE GLASS

The Slanted Door in San Francisco

And everyone agrees that when your staff’s enthusiasm for a suggested glass and the customer’s doubts are somewhat at odds, give the guest a small sample pour. Otherwise, you may have wasted a normal serving of wine as well as the customer’s trust and goodwill.

a seasonal or holiday source,” she says. “It gives me some play space without having to do a multi-page wine list reprint.” “Sometimes, buyers surrender too quickly to trends,” Chang warns, a thought that Einbund echoes: “Flavors come first, next come morals and philosophies.”

Analyze Your Customers, But Don’t Get Yourself Psyched

“Being too safe on trying to decide what the customer wants can be a mistake,” Dexheimer points out. “Customers are much more wine-savvy than we give them credit for being. And you have to be careful that you are buying for the guest, and not just something you like.”

Talula’s Garden in Philadelphia

Find a Balance Between Bar and Table

Depending on the restaurant, some establishments have the same by-the-glass list in both its bar—assuming it has a separate bar—and its restaurant, yet many do not. By-the-glass wines offered at the bar, for example, can be intended to be consumed without food and thus may emphasize fruit-forward qualities. Those on the restaurant list may have more food-matching acidity and may be lighter so as not to overpower the entrée. “To me, the two venues are like yin and yang,” The Slanted Door’s Einbund says, “needing two different programs with often totally different wines. You have to figure out who’s coming in to each. You may have 13-15 by-the-glass wines in the dining room and fewer in the bar.”

Dr. Robert Nelson of the hospitality program at the University of Delaware

Mirror Your Restaurant’s Image

“The philosophy of how you put a wine list together is generally the same regardless of the restaurant,” Reed says. “But I have worked in seafood restaurants, steakhouses and bistros, and the wines in each have their own focus.” In addition to wines matching the foods, they should also match the sophistication of the restaurant’s targeted clientele, where it fits in with competitive eateries in the area and the atmosphere of the restaurant and that of its bar. Don’t let the customer go away being happy with the food but disappointed in the wine selection. One winemaker friend plaintively asks why it is so hard to find a perfectly dry red wine in many fine restaurants.

Broaden Your Appeal with Different Size Formats

The basic drawing card of a by-theglass program, of course, is that it’s a moreflexible and more-affordable alternative to the bottle. But the possibilities don’t have to end there. Some establishments—including Cunard’s 2,500-passenger ocean liner Queen Mary 2—offer at least two sizes of pours. “If your normal pour is six ounces, offer a three-ounce pour,” the University of Delaware’s Nelson suggests. “This can lead to additional sales in two ways. If guests are not sure of their selection, they can taste two or more wines in smaller portions. It can also be a way for a guest to explore new wines without over-indulging.” Similarly, having a flight of three or four similar wines instead of a cocktail allows the customer to decide which wine to have in a larger pour with an entrée. Nelson also suggests using a split (187 ml) of sparkling wine as a by-the-glass option to ensure the bubbles are always fresh. Finally, did you save room for dessert? Many restaurants like to have one or two sweet wines as a final selling point, whether as a stand-alone or as a match for the dessert menu. Tawny Ports are usually a standby—a universal favorite that will last a few days—but Tango’s Shea says not to overdo it. “I usually only have one label on the dessert list,” she says, “as I would prefer to focus on selling one unique wine rather than several that just sit there.” Pour me a glass, and then the check, please. ■

Sailor Jerry’s Perfect Storm

SPICING UP RUM Rum Producers – Old and New – Add Spice to Broaden the Category BY JEFFERY LINDENMUTH

aptain Morgan Spiced Rum first landed on U.S. shores more than 60 years ago, and since that time the swashbuckling Captain has fought his way from small beginnings to the status of number two rum brand in the world, second only to Bacardi. Success like this, however, does not go unnoticed forever. “Nearly 16 spiced rums have entered the category in the last three years, all at competitive price points, but none have

the compelling brand story of Captain Morgan,” assures Mark Breene, VP of marketing for rum for Diageo. “Our goal is to become the number one rum brand by 2015, and a new distillery that can produce the high-quality spiced rum consumers have come to expect from the brand, at an unprecedented rate, is an integral part of that plan,” notes Breene, pointing out how the first rum from the new St. Croix distillery is slated to ship in early 2012.

SPICCED RUM

According to Impact Databank, Captain Morgan sells 6.2 million cases annually. Where is all that spiced rum going? Breene says that historically the core Captain Morgan consumers have been males aged 21-29. Yet as that group matures, the brand intends to change with it, as revealed in the newly unveiled advertising campaign, “To Life, Love and Loot.” While “Captain” with Coke or ginger ale remains a mainstay, spiced rum is also finding its way into classic Caribbean cocktails, like piña coladas as well as tiki-era renditions. Star Industries’ Caribaya Spiced Rum, for example, is the main ingredient for the “Five and Spice” with pineapple juice and a splash of grenadine, or the “Funky Monkey” that channels tropical climes with a blend of banana liqueur and cream of coconut. While Captain Morgan is as firmly footed in the spiced rum category as the iconic Captain himself—leg ever perched upon a barrel—a number of spiced rum newcomers are poised to share a significant portion of the pie. Currently, Bacardi, the number one rum brand in the world, does not have a spiced rum in its portfolio, but rumor has is it something is in the works. For the past five years, Sailor Jerry Spiced Rum, with partners in William Grant & Sons, has cultivated a counterculture following for its brand and name-

Spiced rum has always struck a chord with males age 21-29, but lively marketing campaigns and the popularity of tiki cocktails are bringing it to new audiences. sake, Norman “Sailor Jerry” Collins, a real-life tattoo artist of the 1940s. “We have a beautiful, rich heritage with Norman and his legacy, and more and more people are finding out about that legacy and the old-school Americana of the 1940s and ’50s,” says Daniel Deephouse, brand manager for Sailor Jerry USA.

A NOD TO THE SEA The grassroots marketing that launched Sailor Jerry into the world of indie rock and tattoo culture gets a boost this summer from the “Hold Fast” campaign, a journey of six vintage Airstreams across America, with stops at various festivals, barbecues and indie rock events. “We find it’s a great way to talk to fans on a personal level, to hang out in the Airstream and learn more about them. We want to keep growing the way we’ve been growing and deepen those relationships,” says Deephouse.

S P I C ED RUM MEN U |

Like other spiced rums, Sailor Jerry embraces fans from shot and beer drinkers up to tiki connoisseurs and creative mixologists, according to Deephouse. Among his favorite recipes of the moment is the “Shave and a Haircut,” consisting of Sailor Jerry and Cola with dark stout beer. According to Impact, sales of Sailor Jerry rose by 59% to 635,000 cases in 2010, putting it firmly on the path to become a number two contender. The Kraken Black Spiced Rum from Proximo Spirits is another popular newcomer steeped in high sea culture and built around a dark, mysterious beast icon. Consider its latest marketing tool, a Simulation Application for Nautical Maneuvering, available on iTunes that extends the following of this rum whose base is distilled from molasses made from local sugarcane in Trinidad & Tobago. Similarly, BlackBeard Spiced Rum, from Destilería Serrallés, makers of Don Q Puerto

a selection of spiced rum

SPICCED RUM

Rican rum, references a circa 1700s notorious pirate known for his menacing black beard. Aged in American oak barrels for 12 to 18 months, complex flavor backs up its mythological origins. Likewise, Brinley Gold Shipwreck Spiced Rum integrates history and quality using a recipe—featuring a premium four-year aged rum—that pays homage to a British ship that sunk off the coast of St. Kitts in a naval battle with the French.

PROOF IS IN THE STRATEGY Heaven Hill has two entries in the spiced rum category, distinguished by marketing and price. The first, Blackheart Premium Spiced Rum, is named for a fictional female pirate. “With Blackheart we got in the game and this brand has incredible upside potential. We aimed to develop a brand character that embodies a sexy, edgy lifestyle, and having a pirate girl makes us unique, giving a twist to the nautical theme,” says Brittany Blevins, Heaven Hill rum brand manager. Priced around $14.99 at retail, Blevins says Blackheart appeals to the traditional spiced rum drinker, even as they mature, embracing the 35-year-old consumer as much as the 25-year-old. Heaven Hill also recently acquired the worldwide rights from Luxco Inc. to Admiral Nelson’s Spiced Rum, a name

that pays homage to famous British Naval officer Horatio Nelson. Admiral Nelson joins Heaven Hill in a solid position as the number two spiced rum, selling 675,000 9-liter cases in 2010. It makes a great fit with the portfolio, according to Blevins: “Admiral Nelson fits nicely with our track record in terms of being a high-quality product at an affordable price point. In that respect, this brand is very similar to our other offerings, and we plan to hit the ground running because it has an incredible foundation.” Admiral Nelson also offers flavor extensions, but its newest will be more tightly allied with the spiced category as it prepares to introduce a Cherry Spiced variety. Like much of the spiced rum category, Heaven Hill’s entries are distinguished by price and proof, with Blackheart at 93-proof and Admiral Nelson offered at both 70-proof and 101-proof. Sailor Jerry is bottled at 92-proof, while Captain Morgan offers both its base variety from 35-37.5% ABV, and Captain Morgan Black Cask 100-proof spiced rum. The Kraken, with a sea creature theme and handled jug looking like it emerged from a pirate’s chest, comes in at 94proof. “I believe with spiced rum, proof is a branding tool. Sailor Jerry was probably one of the first with a higher proof, and that branding allows you to cre-

S P I C ED RUM MEN U |

Vintage Airstreams prove a choice marketing vehicle for Sailor Jerry.

SPICE-Y COCKTAILS

piced rum goes down easy with essential mixers like Coke and ginger ale, but the depth of its flavor profile also lends itself well to more complex cocktails, like updated swizzle variations or the cold grog Todd Thrasher whips up at PX in Alexandria, VA. Other variations include “The Sailor’s Sweet Tea” with spiced rum, black tea, demerara syrup, lime and thyme Brianna Brown makes at Monument Lane in New York City’s West Village. At the Trapeze Pub in Athens, GA, Nathan Thompson makes a “Black & Stormy,” pairing The Kraken with Stirrings ginger syrup, Blenheim spicy ginger ale and lime juice, whereas Cy Sayavongh elevates a classic Kraken and ginger ale concoction with cane sugar, muddled mint and fresh lime at Tuk Tuk in Atlanta.

a selection of spiced rum

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Sailor Jerry’s Tijuana Jerry

Captain Morgan’s Private Stock on the rocks

Cruzan 9 & Cola

SPICED RUM COCKTAIL S ate an edgier brand that appeals to other consumers like shot drinkers,” says Blevins.

SOPHISTICATED SPICE Launched in July of 2010, Jim Beam’s Cruzan 9 takes a slightly more sophisticated approach to the category, offering a melding of nine different spices. “Our Cruzan customer tends to be slightly older than the category in general, and we have both Cruzan consumers and spiced rum consumers who are interested in giving us a try,” says Kim Washington, senior director vodka and rum for Beam Global. With a more modest 80-proof and stylish package devoid of characters, Cruzan stays true to its roots. “Our communication will be in line with the rest of Cruzan, talking about the premium liquid with 14 months of barrel aging and the affordable price, versus going after gimmicks or seeing how fun we can appear,” says Washington. Cruzan isn’t the only brand that may aspire to broaden the category; Old New Orleans Cajun Spiced Rum commands a substantial premium compared to the mass market brands. With an SRP of $32, it brings real artisanal craftsmanship to the traditionally playful category. This pot still rum, made from Louisiana blackstrap molasses and measuring 120-130 proof, is infused with a proprietary blend of real

fresh ground spices, including cloves, cinnamon, Jamaican allspice, ginger, nutmeg, a dash of cayenne and other secret spices. “This marriage of true spiced rum and matured aged rum creates a product that has incredible flavor complexity, yet finishes smooth like a fine aged rum,” explains Erick Lewko, brand/sales manager, Old New Orleans Rum, noting that other brands may use artificial flavors and colorings that don’t exist in Old New Orleans. St. Lucia Distillers also saw an opportunity to venture into this category with the release of its Chairman’s Reserve Spiced Rum, containing indigenous spices and fruits from the island, as well as “Bois Bande,” a Caribbean bark that’s purported to be an aphrodisiac. Aging in Kentucky bourbon barrels adds to the recipe’s complexity. Even with competition heating up, Captain Morgan continues to look forward, introducing Lime Bite, “a silver, lime-spiked spiced rum that is specially formulated to taste great with beer or lemon-lime soda, but also complements juice, energy drinks and cola,” according to Breene, who notes the brand is still now gaining distribution and volume 18 months after launch. With so many new entries, from rum producers old and new, all performing impressively, rum fans have surely accepted that variety is the spice of life. ■

â&#x20AC;&#x153;...the best rum I have ever tastedâ&#x20AC;?

Larry Olmsted, Forbes contributor

An Old-Fashioned with coffee at Compose in NYC, re-opening this fall as a new restaurant.

n a Sunday evening in May, at intimate New York City bar and restaurant Compose in Tribeca (currently closed for renovations until it re-opens in the fall with a new name and new chef), GM Eamon Rockey and proprietor Jodi Richard, also of coffee shop RBC NYC next door, held a special event, Buzzed: A Coffee Cocktail Mash-up. Rockey, a former bartender and captain at Eleven Madison Park, has a penchant for marrying the two beverages in libations like a coffeeinfused Old Fashioned. The goal of this particular night was to illuminate the balanced, complex taste profiles created by combining coffee and spirits, with a cash prize awarded to a barista-bartender duo for the best caffeinated concoction. The winners: Park Brannen of Brooklyn’s Café Grumpy and Jane Danger of

BARTENDERS LOOK TO THE COFFEE POT FOR INSPIRATION BY ALIA AKKAM

East Village rum bar Cienfuegos, who stole the show with their “Italian Royal Family Punch” mingling Smith & Cross rum and coffee concentrate topped with Pinor Noir sorbet. Coffee may be America’s favorite beverage, but while it pairs well with spirits, it has often been overlooked as a mixer—and for a moment, even inspired fear when cans of Four Loko caffeinated alcoholic drinks were controversially yanked from retail shelves. Certainly there are loyalists who time after time belly up to the bar in search of a Kahlúa iced coffee, or come Christmas, a Baileys-spiked Irish Coffee. But for the most part, bartenders haven’t looked to the espresso machine for inspiration; until now, an era in which bartenders are leading coffee from beans to bars of another variety.

PERFECT CUP Giorgio Milos, master barista for Trieste, Italy-based illy Coffee, has traveled across the country merging his passion for quality espresso and cocktails to help bring illy coffee libations to the menus of The Four Seasons Restaurant, Gramercy Park Hotel and The Soho House in NYC, as well as Spiaggia in Chicago. “An excellent coffee cocktail starts with an excellent cup of coffee. Just like any cup of coffee you need to start with high quality beans and focus on preparation. Adding alcohol will not mask poorly made coffee.” Milos, a self-confessed coffee purist who sticks to “hot, black coffee (without sugar) year-round,” also enjoys coffee cocktails paired with dessert post-lunch or dinner, where he will

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COFFEECOCKTAILS

usually opt for an Espresso Martini with illy espresso, illy coffee liqueur and vodka. “Vodka pairs so well with coffee as it helps enhance the coffee flavors without covering or obstructing it,” he points out. Coffee cocktails, while a tempting stand-in for dessert, don’t always have to be equated with sweetness, however. “Thanks to select restaurateurs and their star chefs, coffee cocktails are becoming more popular,” Milos says. While savory coffee cocktail growth is evident, he adds momentum is slower in this realm “because many baristas are not mixologists, and many mixologists are not baristas. In the future, I think we will begin to see the two categories getting closer together and the development of those who have specializations in both coffee and cocktails.” As he jokes, “a barixologist or mixista.”

THE AROMATIC MIXER For a recent event meant to introduce the trade to Louis Royer Cognac cocktails at NYC’s lauded Daniel restaurant, Chad Solomon and Christy Pope, the bartenders behind consultancy and catering company Cuffs & Buttons, prepared the “Café Royer,” an after-dinner cocktail made with Royer’s “Force 53” Cognac, drawn chilled espresso, Torani cinnamon syrup and lightly hand-whipped cream infused with lemon and orange oil. While the cocktail made a striking alternative to dessert, Solomon assures that coffee doesn’t have to be relegated to strictly digestif cocktails. Longtime fans of incorporating coffee into drinks, he and Pope have, for instance, also infused coffee grounds with punte e mes and melded it with resposado Tequila, Averna, a bit of white crème de cacao and orange zest. “These coffee notes amplified

An illy Affogato

the Tequila,” says Solomon. “Coffee has so many flavonoids and works really well with aromatic spirits. You can use it as an accent to boost chocolate flavors, too. Underlying notes of coffee can keep cocktails on an elevated level.”

THE KEY FOR ONE MARKETER WAS TO MAKE A CONVENIENT COFFEE MIXER. NO BARTENDER WANTS TO MAKE 40 LATTES WHEN THE BAR IS PACKED. For Solomon, the pairing of coffee with Cognac is a natural fit. This is good news for Estelle Ngo, brand ambassador for Louis Royer. One way the brand plans to make inroads with its XO, VSOP Preference and “Force 53” expressions is through cocktails, says Ngo. The “Force 53”, the highest proof Cognac on the U.S. market, is especially appealing to bartenders who in the past have feared Cognac was too delicate to stand up in cocktails. Coffee, says Ngo, is an ideal mixer for the brand: “Coffee has bitterness and Cognac has strength, but also sweetness and softness. The aromatics of coffee bring something to this range,” she says.

Whynatte’s Slim Mint

QUICK FIX Whynatte burst onto the ready-to-drink coffee scene because of a joke. Jesse Altman and Andy Wessels of Atlanta were visiting friends in Santa Cruz, CA, when a hungover Altman was dared to drop a shot of Jägermeister into a hot latte and chug. “Whynatte?” Altman asked. The outcome was supposed to be appalling, but Altman, it turns out, loved the taste, and the Whynatte drink was born. Together with Wessels, Altman embarked on a grassroots mission to popularize the Whynatte. The plan was successful: bartenders started serving it and a growing online community of fans posted pictures of themselves enjoying their new shot of choice. The only problem is, the duo had no tangible product. “Coffee is a great mixer, but the last thing you want to do when you’re a bartender is make 40 lattes when the bar is packed. We knew there was a market for coffee as a mixer, but it had to be easy and convenient,” Altman shares. “Coffee is the most popular beverage in the world but it’s never been a huge mixer. In most bars coffee is an afterthought; it’s easier to just crack open a bottle of Red Bull for the same effect.” To tap into this need, Altman and Wessels tweaked their Whynatte plan to create cans of ready-to-drink nonalcoholic coffee with antibiotic-free milk, sweetened with real cane or beet sugar. Now that Whynatte has made waves in its easy package, bartenders

COFFEECOCKTAILS

across Atlanta and beyond are experimenting with it in creations like the shooter-style “Whip It” with Pinnacle Whipped Vodka. Recently, at Sutra Lounge in Atlanta, the company held its first mixology competition where Adrian Collazo of the W Downtown won for his “Velvet Crema-Latte” featuring The Kraken Black Spiced Rum and Velvet Falernum. “There are always going to be high-end places that will make their own high-end coffee cocktails,” says Altman. “Our market’s the other 99%: places where volume and accessibility are important. We’ve introduced a ton of people to coffee as a mixer and want to bring it to the masses. We’re probably making 30,000 to 40,000 cocktails a month with Whynatte.”

CAFÉ CULTURE Andrew Friedman, owner of Liberty Bar in the coffee mecca of Seattle, doesn’t expect coffee cocktails to have mass appeal—after all, there is the matter of where to store the equipment, the laborious process of brewing beans on demand and the task of broadening a bartender’s education so they know terms like pour-over and Chemex with as much confidence as orgeat and Cynar. Still, the co-founder and president of the city’s USBG chapter sees tremendous growth in such uncharted territory. Liberty kicks off espresso service early in the morning and then morphs into a bar. However, the passion for coffee doesn’t fade at sunset. This model has also worked well in the past at The Randolph in NYC, where Troy Sidle of Alchemy Consulting created an all-day coffee program that featured fruit-forward coffee cocktails made with top-notch beans. During the day, Liberty acts as a café serving stellar Stumptown cof-

MASTER BARISTA GIORGIO MILOS SAYS VODKA, IN PARTICULAR, ENHANCES COFFEE FLAVORS WITHOUT COVERING OR OBSTRUCTING IT. fee, but a new specialty coffee drink program features both adventurous alcoholic and non-alcoholic specialties, too. When a customer walks into a bar and tells a bartender what he likes to drink, the bartender might offer suggestions. Friedman says he would do the same with his coffee. “Why not have an Americano with orange?” he might recommend to a guest. The response to the cocktails, notes Friedman, has been fantastic. “It’s hard to go from here to 100, so we start with a base that people recognize. We make our own chocolate with mint or raspberry for when someone orders a mocha. We make our own liqueur with coarse ground espresso and different fruits and herbs, too,” he points out. “Allspice is a really delicious spice that gets you cinnamon and cardamom. Combine it with gin, whiskey, or rum for sure, and you’re giving people options.” Coffee cocktails are just starting to develop, so Friedman thinks a big jump is inevitable. The key to more impactful growth might be as simple as a deep-seated love of espresso, however: “Everyone’s had a coffee liqueur sitting on their bars for years. For those businesses that don’t have an espresso machine, or if bartenders don’t take a personal interest in espresso, it will take a while before it seeps into public consciousness.” ■

TASTINGCORNER

The Tapas Effect

Dining Out Fuels a Boom in Spanish Wines BY JEAN K. REILLY

ver the last 10 years, the U.S. has seen a striking surge in sales of Spanish wines. While countries such as Australia have been on a boom-bust cycle, Spain has seen a steady rise in demand. According to the Department of Commerce, Spanish wines have enjoyed an increase of 158% in value since 2000 and an even more impressive increase of 175% by volume over the period. Many in the industry believe the driver behind these impressive gains has been an increasing interest in Spanish cuisine. The prominence of Michelin 3-star restaurants in Spain and the growing interest in molecular gastronomy they have spawned may have fanned the flame. According to Helen Gregory, partner at Gregory White PR, a New Yorkbased marketing agency that represents leading Spanish food and wine companies, “Tapas has become a staple of the American dining experience—10 years ago a tapas bar was still a novelty, and one of the great challenges we

LITTLE-KNOWN GRAPE VARIETIES OFTEN MAKE IDEAL FOOD COMPANIONS faced as marketers was a relatively low level of awareness of Spain’s rich culinary traditions. Today, the Spanish food revolution driven by star chefs such as Jose Andres and Ferran Adrià of El Bulli has fueled a renaissance in Spanish cooking in the U.S. which has had tremendous, positive implications on the discovery of Spanish wines.” Gregory continues: “Our Drink Ribera campaign recently launched a Spanish chef series with instructions on pairing Ribera del Duero wines with classic Spanish cuisine; the response has been incredible. We’re working with chefs around the country who are finding

Wine and tapas go hand in hand at Txikito in New York City (left); Sipping on Spanish wine is crucial to the Boqueria experience in NYC

inspiration in the Spanish culinary movement and introducing more Spanish wines to their lists as a result.” Pia Mara Finkell, associate VP at CRT/tanaka and media director for the Vibrant Rioja campaign, concurs with the impact tapas has had on Spanish wine sales. In 2010, Rioja wine sales in the U.S. rose 33% from the previous year. “Tapas (or pintxos as locals would call it) is as intrinsic to Riojan culture as its wines,” she says. “With the wildfire rise in popularity of tapas-style dining across the U.S., it is only natural that Americans are also falling in love with the wines from Spain’s most famous wine region.” However, the explosive increase in the number of tapas bars around the country is more often credited with driving the escalating demand. With its all-Spanish lists that reach into every corner of the country and extensive bythe-glass offerings, these fantastically popular establishments are the perfect environments for consumers to explore new wines in a category that is often overlooked by traditional restaurants.

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TASTINGCORNER At ZuZu in Napa, CA (right); Tapas has helped make Rioja (bottom) a household name

The Tapas Experience Alexandra Raij, co-owner of El Quinto Pino and Txikito tapas bars in NYC, believes that it is the everyday allure of the tapas experience that has propelled interest in Spanish wine. “In my opinion it isn’t tapas bars as such but good tapas that has facilitated the introduction and embrace of good Spanish and Basque wines. I think the tapas tradition proposes that food and wine should be enjoyed together daily, not just on special occasions,” she says. Hence, the growing retail sales of Spanish wine that has accompanied the on-premise boom. Despite its often eclectic lists, tapas bars seem to have less of an intimidation factor for consumers, promoting a more personal interaction with wine choices. And, of course the easy interaction between bartender and customer does much to promote a dialogue about wine and put the customer at ease. Zack Bezunartea, beverage director for the Boqueria tapas bars in NYC, notes, “Consumers are intimidated by wines they don’t know. If they go to a restaurant with an expensive international wine list, they’ll go with what’s safe. A tapas bar is an atmosphere that’s conducive to a conversation with your server or bartender. If you see something you don’t recognize, it can be introduced in a more casual, fun way because it’s a casual, fun atmosphere to begin with.”

Changing Product Mix While the sales increase in Spanish wines has been impressive, even more dramatic is the much greater breadth of wines being offered; at one point, it was only Spain’s established wine regions that interested consumers. “Before, it was difficult to get anyone to buy anything but a Rioja. Over the years, people are becoming more sophisticated and more open to trying a lot of things,” shares Carl Wiseheart, GM and beverage director of Mercat in NYC. Now, wines from hith-

erto unknown regions fashioned from obscure grape varieties are appearing with increasing frequency. Often these wines are the result of a renewed interest in high quality indigenous grape varieties that were once overlooked because of low yields or other viticultural challenges. These bottlings have proven to be very intriguing to the gatekeepers—and often very valuable food pairing partners. Wiseheart, for instance, has found the Monje Tradicional from Tenerife in the Canary Islands to be very useful in his restaurant. He points out, “You have a lot of interesting wines coming out of those islands from indigenous grapes. The wines are medium-to light-bodied because of the volcanic soil but full of flavor. They go really well with olives or charcuterie or anything that’s a bit salty.”

Distribution Overhaul Many buyers also point to sweeping changes in the distribution of Spanish wines as a prime driver of the trend. “When I started, there were two or three Spanish distributors that consolidated into one. Now I think there are 12,” says Mick Salyer, owner of ZuZu Tapas & Paella in Napa, CA. Raij agrees, noting the change in the distributor profile: “I think a few importers dominated the market but now little distributors and importers are splintering off and are seeking out amazing values and biodynamic, organic wines and these are no longer long shot wines for them. These are individuals who are well-traveled and can tell a story about the landscape and the winemaker.” On-premise buyers are well known for having a soft spot for smaller distributors so their success in the artisanally-sensitive tapas arena is no surprise.

Value and the Next Frontier While it may be the friendly tapas barista who introduces consumers to a new Spanish wine, Wiseheart points out that

it’s the value that will make them seek it out again in a retail store: “As more and more tapas places open and concentrate on Spanish wines, more and more Americans are becoming aware of them and what a value they are compared to wines from France and Italy.” Spain’s position as a top source for quality wines at reasonable prices isn’t entirely assured, however. Many buyers commented that recent price increases have given them pause. “I am moving much more into Portuguese; they are the price point that Spanish wines were when I started,” shares Salyer. “They are cutting into the Spanish market; they are 10 years behind Spain in terms of the quality improvements but they go really well with the food here.” Are Portuguese table wines the ‘next big thing’? Stay tuned. ■

BARTALK

Good Night, Los Angeles Damian Windsor, The Roger Room, L.A. BY ALIA AKKAM

Damian Windsor presides over the bar at cozy watering hole, The Roger Room, on L.A’s Westside. The bar, from nightlife entrepreneurs Jared Meisler and Sean MacPherson, may have a speakeasy vibe with its dark wood, brass and splashes of red, but don’t expect any pretense here; Windsor’s brand of hospitality is straightforward and welcoming. While celebrities cozy up in back, locals head for a seat at the bar where Australia native Windsor and his dedicated staff whip up modern cocktails (think Basil Hayden bourbon paired with Chinese black tea; Maker’s Mark, Bärenjäger Honey Liqueur and habanero bitters; and Japanese whiskey with lemon, pure maple syrup and a frothy egg white) while soul music plays overhead. Windsor, who also runs the cocktail consultancy, For Medicinal Purposes, offers guests a supplemental menu of seasonal selections that changes every two to three months in addition to the main list of signature libations. To him, it’s an “amazing time” for L.A.’s drinking culture. THE BEVERAGE NETWORK: San Francisco has long been championed as the West Coast’s mixology capital, but Los Angeles has been making terrific strides in recent years. Tell me a little about the shift you’ve seen.

DAMIAN WINDSOR: The cocktail scene is burgeoning. When I first got here there wasn’t much going on; there wasn’t much kinship among the bartenders here. But now we’ve gotten to know each other better and there’s a USBG L.A. chapter. We network, support one another and drink in each other’s bars. We’re pushing the clock forward; the bartenders here take a chance. TBN: And what about your customers? Are they evolving, too? DW: L.A. is still a vodka center. But one guest out of ten will order something that isn’t vodka. In some cases, guests are used to mediocre, cookiecutter cocktails that they don’t know what they’re missing out on. We’ve snuck vodka into some of our cocktails because it offers huge diversity and range. We take for granted we have so many products available, but unusual ingredients and making our own marmalade and syrups pique customer interest. It’s monkey see, monkey do. These little things have a great effect. TBN: How does your menu showcase these cocktails to engage customers?

DW: The way the menu is broken down, the easiest way is to have a guest choose a spirit. We didn’t want to do classics based on 150-year-old cocktails. This is about fun and using everything California is giving us. We use cucumbers, baking spices and infuse with English Breakfast tea. TBN: You were also a brand ambassador for Partida Tequila. Do you have a predilection for Tequila cocktails? You’ve got a great one on the menu topped with cucumber foam. DW: When I first moved to the U.S. I had a love affair with Tequila. It’s such a glorious spirit, but it can be challenging with cocktails; the base spirit is so wonderful that I don’t want to risk integrity. TBN: It sounds like you have a fun summer project on your hands: shaved ice creations served out of the meter maid Ice Ice Shavie truck with your partner Liz Wiltgen. Tell us more. DW: These aren’t sno-cones. They are twists on fluffy Hawaiian-style ices with handcrafted fruits, syrup and spice blends like strawberry-mint-thyme and blackberry-lemon-sugar. It’s been interesting for me to focus on the non-alcoholic and move away from the spirit.

JOSE CUERVO ESPECIAL Tequila. 40% Alc/Vol. ©2011 Imported and bottled by Heublein, Norwalk, CT under license from the trademark owner. JOSE CUERVO and JOSE CUERVO ESPECIAL are registered trademarks of Tequila Cuervo la Rojeña.

BRANDPROFILE

Pure Possibility

Shot Occasions and An Engaging Campaign Signal a Bright Future for Hornitos BY ALIA AKKAM

igns of a booming Tequila market are ample: an oversupply of agave leading to an explosion of new brands, bartenders whipping up creative takes on the Margarita, fancy super-premium and ultra-premium bottles sitting pretty on retail shelves. One brand that has struck out amid the competition is Hornitos, thanks to a slick ad campaign and social media strategy that complements its premium agave flavor profile. Amy Weisenbach, senior director of Tequilas for Beam Global Spirits & Wine, says Hornitos’ strength stems from an overarching solid Tequila portfolio. “We’ve started investing in our Tequilas in a bigger way, carving out separate brand targets and differentiated positioning which we’ve exploited through advertising,” she shares.

Premium Audience Hornitos, Weisenbach says, resonates with a psychographic that demands more from its premium Tequila. “Tequila has a storied past. When you talk to people about a Tequila night it’s different than a night out with other spirits; it’s a little more wild and a lot more fun,” she points out. “Other premium Tequilas have adopted a stuffier persona, but Hornitos is the premium Tequila that hasn’t forgotten we’re a Tequila. Our consumer target is ant a little more mature. They still want to have a good time but they also want something that tastes good and will go down more smoothly.”

One way of capturing this audience has been its Hornitos ad campaign. Two popular TV spots capitalize upon the tagline “Hornitos Premium Tequila. 100% Puro Agave. Purer Than Your Intentions.” Referencing Hornitos’ three different varieties—plata, resposado and añejo—it emphasizes the pure expression of the agave used. Weisenbach notes, “The campaign has been critical to our success. Hornitos has always been a great brand, but really, only Tequila insiders knew about it. After our national campaign awareness grew 15 points. A lot of consumers think this is a new brand, so going out there and telling people has been impactful.” A complementary social media strategy has also proven a boon. On Twitter Weisenbach says she sees a lot of users sharing their own Hornitos experiences. Facebook, however, is Hornitos’ biggest push. “We actually have a moderator who doesn’t just talk at consumers about the brand, but instead curates all sorts of content from the virtual world to help us deliver what they want to hear; it’s not just brand messaging.”

HORNITOS FIRECRACKER 1 ppart Hornitos Plata Tequila ¾ part blueberry syrup ½ part DeKuyper Raspberry ¼ part Campari Das Dash of lime juice Laye Layer ingredients as listed above in shot glass.

Good Shot Each Wednesday, the Hornitos Facebook page features a new cocktail recipe, and Weisenbach says it’s the post that always elicits the most interaction and engagement. “Particularly, we’ve been focusing on shot recipes like the ‘Firecracker,’ “she points out. “That’s how a lot of our consumers drink Tequila—or in margaritas and Skinny Margaritas.” New York City-based mixologist, Jason Littrell, who frequently uses Hornitos in his Tequila concoctions, also points to the appealing value of the brand. “Hornitos makes a lot of sense. It’s a highly versatile, mixable Tequila that isn't prohibitively expensive,” he says. Hornitos-based cocktails are just one element of the brand’s plans for development. Weisenbach shares Hornitos is working on some new ads that will debut next year and the Hornitos team is hard at work at further solidifying the brand as a premium Tequila shot occasion. “Tequila is certainly going to continue to grow on the high end, and I don’t think it will slow down on silver either; I wouldn’t be surprised if it grows faster. The good news is the market is well-positioned for Hornitos, and we have some clever innovations up our sleeve.” ■

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INDUSTRYEVENT

Aspen Food & Wine Classic Sells Out BY KRISTEN WOLFE BIELER

he annual Aspen event, held from June 17–19 and hosting 5,000 consumers and trade members, celebrated its 28th consecutive year, and was one of the most successful in recent memory. “Tickets sold out sooner than they have in the last few years, plus our partner at Stay Aspen Snowmass reported it was the busiest weekend in Aspen since X-Games in January,” says Christina Grdovic, VP/Publisher, Food & Wine Magazine. “We are very optimistic that this is good news for the economy.”

1. Carlene Hastings and Ricardo Chapa, American World Services for Vines de Provence 2. Pitbull and Marc Taub, President, Palm Bay International 3. Joel McKee, CWE, Regional Manager, Broadbent Selections 4. Gabriella Wirth, Media Relations & Events and Michael Wolff, Director of Marketing, Mionetto USA 5. Roberto Vicente Miguel, Domecq Bodegas, Pernod Ricard and Amber Gallaty, The Thomas Collective 6. Molly Choi, Senior VP, Cape Classics 7. Felix Jimenez, Winebow’s National Brand Manager, Spain & Portugal and Marilyn F. Krieger, PhD, Director of Public Relations, Winebow 8. Joey Ballin, National Sales & Marketing Manager, Classic Marketing Company, pouring Fragoli 9. Reid M. Hafer, Senior Brand Manager and Melissa Horton, Special Events Coordinator, Heaven Hill Distilleries, Inc., 10. Rick Smith, Southwest Division Manager and Mike Mikenas, National Accounts, Western Spirits 11. Shawn Loggins and Natasha Swords, TGIC Importers, Inc. 12. Bethany Scherline, Director of Public Relations, Palm Bay International 13. Paul Chevalier, National Fine Wine Director, Shaw-Ross International 14. Stephen H. Ziegler, VP, Fine Wines & Spirits; Lisa Frost, Marketing Associate; Kenny Ng, Regional Director, Fine Wines & Spirits, Chatham Imports, Inc.

Barolo.

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La Morra, Barolo, Monforte d’Alba e Serralunga d’Alba Imported by Boisset Family Estates | www.boissetfamilyestates.com Campagna ﬁnanziata ai sensi del regolamento CE n. 1234/07 Campaign ﬁnanced pursuant to EEC regulation number 1234/07

INDUSTRYEVENT

Brewing Up Success The Ninth Annual ABL Convention Makes Its Mark on Milwaukee

ver 200 wine, spirits and beer retailers gathered in Milwaukee, WI, for the ninth annual American Beverage Licensees Convention, June 12–14. Given Milwaukee’s brewing roots, this year’s event paid special tribute to America’s beer industry. Over the course of the three-day convention, the retailers, along with representatives from all three tiers of the beverage alcohol industry, attended sessions focusing on the industry’s past and bright future as well as legislative and regulatory issues. “ABL was able to bring together representatives from all tiers to talk about not only their issues, but retail issues, once again demonstrating that ABL and beverage retailers are where the industry comes together,” notes ABL executive director John Bodnovich. One of the highlights of the convention was outgoing ABL president David

Jabour’s discussion of the recent credit card swipe reform victory. “We are going to be saving every one of you on every debit card transaction. When you think about what that means to your individual businesses and the value that ABL brings to each of your businesses, that is huge,” he said. Jeff Colbert, SVP sales & marketing for Tenth and Blake Beer Co., made the keynote presentation and Manny Manuele, manager, technical insights and product development for MillerCoors, also spoke in the general session. The last evening featured the ABL Top Shelf Award Banquet, sponsored by DISCUS. Leo Kiely, the retiring MillerCoors CEO, was honored with the Top Shelf Award, ABL’s highest honor given to those who have showcased excellence in the beverage alcohol industry throughout their careers. In his speech, Kiely noted, “The reason why

I’m so proud to say I sell beer is because selling things is where it all starts. We sell beer, wine and spirits and we are proud to do it for the sheer enjoyment of those customers.” That evening, BrownForman also recognized their Retailers of the Year. Along with the informative sessions and celebrations, attendees also partook in key outings that celebrated Milwaukee’s culture, including a MillerCoors-sponsored trip to tailgate and see the Milwaukee Brewers vs. St. Louis Cardinals game. After Monday’s general session, attendees were also invited to a hard hat tour of the Miller Brewery. Bodnovich said, “In addition to the support of MillerCoors, and an opportunity to tour the Miller Brewery, attendees experienced true Wisconsin hospitality from ABL’s largest affiliate, the Tavern League of Wisconsin. Hats off to them for being such great hosts.” ■ 1. ABL executive team: Warren Scheidt; Austin Keith; Ray Cox; John Bodnovich; Bob Sprenger; David Jabour; Skip Boise; and Harry Klock 2. The Tavern League of Wisconsin 3. Leo Kiely, MillerCoors and David Jabour, Twin Liquors; 4. Peter Cressy, DISCUS; 5. George Marsden, EJ Gallo; 6. Jeff Colbert, Tenth and Blake; 7. Ralph Aguera, BrownForman; 8. Craig Purser, NBWA 9. William Slone, Beverage Media Group

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GatoNegro is proud to introduce its new varietal, the 2010 GatoNegro Moscato from Chile’s Central Valley. The wine has a soft, fresh, fruity style with floral and citrus notes, hints of honey sweetness and lingering finish. SRP: $5.99

Because the affordable Crane Lake brand offers extreme value and consistency, Bronco Wine Company has introduced new 187ml PET recyclable wine bottles, available in Crane Lake Pinot Grigio, Chardonnay and Cabernet Sauvignon. Crane Lake is part of the Bronco Wine Company portfolio of wines owned by the Franzia Family. Crane Lake is marketed nationally by Domaine Napa Wine Company.

Piccolo Tesoro Sparkling Moscato Rosé is a sweet wine that is great for balmy late-summer evenings. A great price point makes it an accessible sparkler to boot. The wine has a delicate bouquet and persistent bubbles, with a velvety smooth finish that makes it a great match for fruit and desserts. SRP: $12.99

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BACARDI CLASSIC COCKTAILS ADDS HAND SHAKEN DAIQUIRI

GRAND MARNIER PRESENTS QUINTESSENCE

FINLANDIA VODKA LAUNCHES NEW GLOBAL PACKAGING

Bacardi introduces a new addition to its ready-to-serve portfolio, the Bacardi Classic Cocktails Hand Shaken Daiquiri. This signature drink is prepared with Bacardi Superior Rum, tangy lime juice and sugar for a perfect balance of flavors. The brand has also paired with actress/model Brooke Burke to provide consumers with fun and festive tips for easy at-home entertaining with Bacardi. SRP: 750ml: $12.99; 1.75L: $19.99

Marnier-Lapostolle releases Quintessence, the first new Grand Marnier expression for the U.S. since 1977. Quintessence offers a rare blend of double-distilled oranges (vs. single distilled in other Grand Marnier marques) and over 20 different old Cognacs, some dating back to 1906. This product will become available starting in September. SRP: $700

Finlandia Vodka introduces a new bottle, dubbed ‘melting ice’. The new package captures the gentle ripples of ice, the precise moment before it transforms from solid into liquid. The brand also has revived the facing reindeer on the logo and redesigned the label with a custom font. A new shipper case for both classic and flavors highlights these changes.

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newproducts&promos

BeLVedere AND (RED) LAUNCH SPECIAL EDITION BOTTLE

cArmenet VIneYA VIneYArds VINTNER’S RESERVE JOINS BRONCO

GET SATED WITH NEW sAtIsFActIon VodKA

Belvedere Vodka has joined forces with the non-profit (RED) to launch a special edition bottle. Fifty percent of proceeds go to the Global Fund, which finances programs to combat HIV/AIDS in Africa. The festive packaging features the smooth Belvedere Vodka consumers know in a holiday-oriented specially designed bottle, available in September. SRP: $29.99

Carmenet, a long-standing and well-regarded wine brand, is now part of the Bronco Wine Company portfolio of wines. The Carmenet Collection of Vintner’s Reserve wines from the California appellation include Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay and Pinot Grigio. Carmenet is marketed nationally by Domaine Napa Wine Company.

Satisfaction Vodka has been making a splash on the club scene. This triple-distilled vodka made from grain is extra smooth. Launched in 2009, Satisfaction took Gold at the 2010 San Francisco World Spirits Competition. It is available in both 750ml and 1L bottles, with nationwide rollout in the coming months. SRP: under $20

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facebook.com/sipsatisfaction

Photograph courtesy of ????????????

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AdmIrAL Imports mports INTRODUCES SWEET LAYLA VINEYARDS

PRESENTING sImpLY nAKed FROM CONSTELLATION WINES

LAmm products INTRODUCES BOTTOMS UP!! GELATIN SHOT CUPS

Introducing Sweet Layla Vineyards, a Moscato proudly imported from Italy through Admiral Imports. This sweet grape, associated with passion, was named Sweet Layla in homage to the famous song for the way the sensual aroma of the wine teases the palate. SRP: $9.99-$10.99

This summer Constellation Wines U.S. has introduced Simply Naked, offering a complete lineup of unoaked wines. Aged completely in 100% stainless steel tanks, the current wines offered are 2010 vintages of Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon. Consumers are gravitating towards simplicity, and these wines offer easy matching to a variety of dishes, from fruit plates to grilled meats. SRP: $9.99

From Ohio-based Lamm Products Inc. comes a line of pre-packaged gelatin shot cups—Bottoms Up!!—available in four varieties. The back of each package offers 27 different gelatin shot recipes, which also helps cross-promote other products. The product is now in 16 different states and Canada, and available at party stores, liquor stores and bars. SRP: $4.99 For more information call Lamm Productions.

admiralimports.com

simplynakedwines.com

Michael.lammproducts@yahoo.com 440-477-0822

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Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List august 2011 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: all the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STaNDarD

PriCe

PrOOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 3.80 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 12.60 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

BLeND 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8890B 8891B

OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaMS eighT STar BeaMS eighT STar BeaMS eighT STar SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeNaTOrS CLUB BBN SeNaTOrS CLUB BBN CaLverT eXTra BLeNDeD WSKY iMPeriaL gOLD aWarD BLeNDeD WSKY haLLerS S r S BLN WSKY haLLerS S r S BLN WSKY gUCKeNheiMer gUCKeNheiMer KeSSLer TraveLer MC COrMiCK BLeNDeD SeagraMS 7 DarK hONeY SeagraMS 7 CrW STONe CherrY

0171L 0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1499D 1650e 1816B 1816D 1816L 2089D 2089L 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8435B 9600B 9632B 9632D 9635B 9636B 9638B 9638D 9638L 9676L 9680B

MarK TWaiN BeNChMarK BOUrBON 8 Year BeNChMarK BOUrBON 8 Year BirD DOg BLaCKBerrY WhSKY BLaNTON BBN BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BUFFaLO TraCe BOUrBON BUFFaLO TraCe BOUrBON JiM BeaM 200ML 4Yr WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN BOUrBON SUPreMe rare BLND BOUrBON SUPreMe rare BLND KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr OLD CrOW 3Yr OLD CrOW 3Yr OLD CrOW 3Yr JTS BrOWN 100 eLiJah Craig 12Yr evaN WiLLiaMS MiLLeNiUM evaN WiLLiaMS BBN evaN WiLLiaMS BBN evaN WiLLiaMS BBN eZra BrOOKS eZra BrOOKS eZra BrOOKS eZra 101 7Yr FOUr rOSeS YeLLOW LaBeL FOUr rOSeS 90 FOUr rOSeS 100 heaveN hiLL OLD STYLe 4Yr heaveN hiLL OLD STYLe 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JeFFerSON’S JereMiah WeeD CherrY MaSh JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM TraveLer 4Yr JiM BeaM DeviL'S CUT KNOB CreeK SNgL BareL rSv OLD CharTer 8Yr OLD CrOW TraveLer 3Yr OLD WhiSKeY river reBeL YeLL reBeL reServe 4Yr reD STag reD STag reD STag riDgeMONT reServe 1792 8Yr WhiTeTaiL CaraMeL FLv WhiSKeY WiLD TUrKeY 80 BBN WiLD TUrKeY 80 BBN WiLD TUrKeY 101 TrvLr WiLD TUrKeY rUSSeLLS reSv 10Yr WiLD TUrKeY 81 WiLD TUrKeY 81 WiLD TUrKeY 81 WOODFOrD rSv DerBY WOODFOrD rSv MST COLL MaPL

0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D 5482L 6060B 6060D 6060e 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

BaKerS BaSiL haYDeNS BOOKerS COrNer CreeK reServe eagLe rare SiNgLe BarreL evaN WiLLiaMS SiNgLe BarreL JeFFerSON’S reServe KNOB CreeK KNOB CreeK KNOB CreeK MaKer’S MarK MaKer’S MarK MaKer’S MarK MaKer’S MarK MaKer’S MarK 46 WiLD TUrKeY 15Yr TriBUTe rare BreeD WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe SeaSON OaK WOODSTONe MiCrO-BOUrBON

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

9.30 7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 43.25 5.10 19.35 39.60 25.45 15.80 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 19.50 18.00 10.80 20.55 13.25 8.75 21.45 12.25 12.25 15.15 23.75 29.80 19.70 11.10 15.85 32.55 9.90 21.10 26.35 14.60 17.60 35.20 15.40 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 31.05 19.35 28.25 15.80 34.30 19.40 34.15 77.95

80.0 80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 81.0 81.0 81.0 90.4 90.4

SPeCiaLTY BOUrBON BOUrBON 0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B 0144D 0163D 0163L 0171D

aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT aNCieNT age KY aNCieNT aNCieNT age KY earLY TiMeS earLY TiMeS JTS BrOWN 4Yr JTS BrOWN 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr eChO SPriNgS 4Yr eChO SPriNgS 4Y r KeNTUCKY geNTLeMaN KeNTUCKY geNTLeMaN TeN high 4Yr TeN high 4Yr OLD FOreSTer 4Yr OLD FOreSTer 4Yr JiM BeaMS ChOiCe 5Yr JiM BeaMS ChOiCe 5Yr MaTTiNgLY aND MOOre 4Yr MaTTiNgLY aND MOOre 4Yr MarK TWaiN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.75 17.10 10.50 19.70 11.40 9.65 21.05 4.80 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 13.40 26.70 9.05 32.55 9.70 8.85 13.15

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0

$ 36.95 107.0 $ 29.95 80.0 $ 46.65 126.6 $ 27.35 88.0 $ 24.60 90.0 $ 23.90 86.6 $ 45.75 90.2 $ 28.15 100.0 $ 52.80 100.0 $ 35.20 100.0 $ 22.00 90.0 $ 50.15 90.0 $ 14.60 90.0 $ 33.45 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

TeNNeSSee WhiSKeY 0066B

JaCK DaNieL'S BLaCK

$ 19.50

80.0

aUgUST 2011 OhiO Beverage MONThLY 59

0066D 0066e 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4988B 4997B

JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S greeN JaCK DaNieL'S greeN geNTLeMaN JaCK geNTLeMaN JaCK geNTLeMaN JaCK geOrge BiCKeL OLD 48 geOrge riCKeL OLD #8 geOrge DiCKOL 12 geO. DiCKeL BarreL SeLeCT JaCK DaNieL'S TeNN hONeY JaCK DaNieL'S SiNgLe BarreL

0090B 1503B 5117B 9631B 9833B

OLD OverhOLT BULLeiT 95 rYe JiM BeaM WiLD TUrKeY rYe WhiSKeY rUSSeLS reServe

$ 42.15 $ 14.45 $ 29.80 $ 16.90 $ 33.65 $ 27.35 $ 48.50 $ 34.15 $ 15.90 $ 15.90 $ 20.20 $ 23.05 $ 19.50 $ 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 94.0

rYe WhiSKeY $ 13.20 80.0 $ 19.55 90.0 $ 15.85 80.0 $ 19.35 101.0 $ 25.50 90.0

BLeNDeD WhiSKeY 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5266B 5378B 6343L 8887B 8890B

OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaM'S eighT STar BeaM'S eighT SLar BeaM'S eighT STar SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeNaTOr'S CLUB SeNaTOr'S CLUB CaLverT eXLra iMPeriaL gOLD aWarD haiLer'S S.r.S. haLTerS S.r.S. gUCKeNheiMer gUCKeNheiMer Jr JOhNSON MiD MOON STraWB KeSSLer TraveLer MCCOrMiCK SeagraM'S 7 TraveLer SeagraM'S 7 DarK hONeY

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 17.75 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 71.0

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 36.60 $ 16.90 $ 14.80 $ 51.80 $261.15 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 17.20 $ 32.85 $117.20 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 25.45

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2389D 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

MaCNaUghTON CaNaDiaN CLUB CaNaDiaN CLUB CaNaDiaN CLUB CaNaDiaN CLUB BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT TraveLer BLaCK veLveT reServe BLaCK veLveT reServe CaBiN Fever MaPLe FLv. CaNaDiaN BaY CaNaDiaN BaY CaNaDa hOUSe CaNaDa hOUSe CaNaDiaN CLUB reServe 10 CaNaDiaN CLUB TraveLer CaNaDiaN gOLD CaNaDiaN gOLD CaN. CLUB SherrY CaSK CaNaDiaN hUNTer TraveLer CaNaDiaN LTD. CaNaDiaN LTD. CaNaDiaN MiST TraveLer CaNaDiaN reServe CLaSSiC 12 CrOWN rOYaL BLaCK CrOWN rOYaL BLaCK CrOWN rOYaL CaSK NO.16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe harWOOD harWOOD NOrTherN LighT NOrTherN LighT JaMeS FOXe ParaMOUNT PeNDLeTON riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v.0. gOLD SeagraM'S v.0. TraveLer WiNDSOr TraveLer WiNDSOr SUPreMe WiNDSOr SUPreMe WiNDSOr SUPreMe WiSer'S DeLUXe

0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 1490B 1491B 1655e 2004B

PiNCh 15 Yr. DeWar'S DeWar'S DeWar'S DeWar'S JOhNNie WaLKer reD JOhNNie WaLKer reD JOhNNLe WaLKer reD USher'S greeN LaUDer'S LaUDer'S LaUDer'S graNT'S graNT'S OLD SMUggLer ODSMUggLer ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. CULLY SarK CULTY SarK CUTTY SarK WhiTe hOrSe JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK J&B rare J&B rare J&B rare graND MaCNiSh graND MaCNiSh graND MaCNiSh highLaND MiST highLaND MiST iNver hOUSe iNver hOUSe J.W. DaNT BaLLaNLiNe'S BUChaNaN DeLUXe BUChaNaN SPeCiaL reServe MaKerS MarK 200ML Chiv regaL SaLUTe 21 Yr

iriSh WhiSKeY 0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 2268B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B 5388B 6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

JaMeSON JaMeSON JaMeSON BUShMiLLS BUShMiLLS BLaCK BUST( BUShMiLLS 16 Yr. SiNgLe MaLT BUShMiLLS LOYr. SiNgLe MaLT CLONLarF CONNeMa ra SiNgLe MaLT FeCKiN iriShMaN OrigiNaL CLaN JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr. JaMeSON 12 Yr. JaMeSON TiN JOhN POWer & SON gOLD KiLBeggaN KNaPPOgUe CaSTLe 12 MiDLeTON MiChaeL COLLiNS BLeNDeD PaDDY POWerS reDBreaST reDBreaST 12 SLaNe CaSTLe TULLaMOre DeW TULLaMOre DeW

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L

SeagraMS vO SeagraMS vO SeagraMS vO LOrD CaLverT MCMaSTer'S MCMaSTer'S MCMaSTer'S CaNaDiaN MiST CaNaDiaN MiST CaNaDiaN MiST

CaNaDiaN WhiSKeY

60 OhiO Beverage MONThLY aUgUST 2011

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30 12.25

$ 16.65 $ 1165 $ 22.30 $ 9.25 $ 16.75 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 51.10 $ 70.25 $114.15 $ 40.40 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 11.80

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 29.70 $ 20.25 $ 41.45 $ 21.15 $ 27.35 $ 22.05 $ 43.25 $ 28.25 $ 22.25 $ 8.30 $ 18.00 $ 10.65 $ 14.25 $ 31.90 $ 19.50 $ 11.95 $ 25.60 $ 59.85 $ 38.55 $ 16.85 $ 33.55 $ 21.10 $ 12.55 $ 33.35 $ 70.05 $ 42.40 $ 18.95 $ 40.65 $ 25.60 $ 8.15 $ 17.50 $ 10.60 $ 17.10 $ 9.95 $ 17.35 $ 11.00 $ 10.80 $ 13.40 $ 26.35 $ 66.75 $ 7.00 $156.85

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0

SCOTCh WhiSKeY

2005B 2006B 2052D 2052L 2078B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327L 8853D 9188B 9188D

Chiv regaL 25 ChivaS regaL 18 Yr. CLaN MaCgregOr CLaN MaCgregOr CLYNeLiSh DeWar'SFOUNDerS reServe DeWar'S SigNaTUre DeWar'S SP. reS. 12 Yr. FaMOUS grOUSe 12 Yr. gLeN graNT JOhN Barr reD JOhNNie WaLKer BLUe JOhNNie WaLKer BKL.100 aNNiv. JOhNNie WaiKer gOLD MCLvOr PaSSPOrT QUeeN aNNe QUeeN aNNe SCOreSBY FaMOUS grOUSe 80 FaMOUS grOUSe 80

$ 200.10 $ 51.80 $ 17.10 $ 10.60 $ 31.05 $ 70.60 $ 189.75 $ 29.10 $ 23.90 $ 38.70 $ 12.55 $ 208.85 $ 36.85 $ 79.05 $ 11.65 $ 16.20 $ 18.45 $ 9.75 $ 17.45 $ 16.45 $ 39.15

80.0 80.0 80.0 80.0 92.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 31.70 $ 60.50 $ 44.10 $ 150.00 $ 36.10 $ 43.05 $ 51.80 $ 26.50 $ 24.75 $ 59.65 $ 44.90 $ 137.55 $ 21.25 $ 47.45 $ 48.50 $ 46.95 $ 37.75 $ 45.85 $ 117.60 $ 36.10 $ 55.30 $ 65.90 $ 34.35 $ 16.35 $ 48.30 $ 162.55 $ 43.95 $ 60.50 $ 93.45 $ 51.80 $ 103.95 $ 63.15 $ 63.15 $ 34.35 $ 68.55 $ 44.65 $ 121.60 $ 34.35 $ 43.05 $ 51.80 $ 43.05 $ 69.25 $ 69.25 $ 43.05 $ 56.15 $ 40.45 $ 67.75 $ 36.10 $ 86.70 $ 49.25 $ 52.65 $ 86.90 $ 75.60 $ 61.60 $ 55.45 $ 37.85 $ 56.15 $ 45.70 $ 90.35 $ 131.20 $ 37.25 $ 69.75 $ 623.20 $1,104.05 $ 20.85 $ 20.65 $ 78.20 $ 63.25 $ 39.85 $ 34.40 $ 16.90 $ 15.15 $ 53.80

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0 66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 86.0 102.0 86.0 86.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0 91.6

SiNgLe MaLT / SCOTCh 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3632B 3634B 3635B 3640B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B

aBerLOUr 12 Yr. aBerLOUr aBUNaDh aBerFeLDY aBerFeLDY 21 arDMOre arDBeg 10 Yr. aUCheNLOShaN3WOOD aUCheNLaShaN CLaSSiC aUChrOiSK BaLveNie SiNgLe BarreL 15 Yr. BaLveNie DOUBLeWOOD 12 Yr. BaLveNie POrTWOOD 21 Yr. BOWMOre LegeND BUNNaheBhaiN BrUiChLaDDiCh rOCKS CaOL iLa 12-Yr. CarDhU CraggaNMOre DeLMOre STiLLMaN 28 Yr. DaLMOre 12 Yr. DaLWhiNNie DaLWhiNNie DiSTiLL eDiTiON gLeNLiDDiCh 12 Yr. reServe gLeN gariOCh gLeNKiNChie 12 Yr. gLeN SPeY gLeNLiDDiCh SOLera 15 Yr. gLeNLiDDiCh aNCieNT 18 Yr. gLeNFarCLaS 17 Yr. gLeNLiDDiCh 15 DiSTiLLerY eD. gLeNFarCLaS 21 Yr. gLeNLiveT 18 Yr. gLeNLiveT 18 Yr. gLeNLiveT 12 Yr. gLeNhiveL gLeNLiveL12 Yr. gLeNLiveT arChive 21 Yr. gLeNMOraNgie 10 Year OLD gLeNLiveT FreNCh OaK 15 Yr. gLeNLiveL NaDUrra 16 Yr. gLeNMOraNgieLaSaNLa gLeNLiveLLDaDUrraTriUMPh gLeNMOraNgie FiNeaLTa gLeNMOraNgie QUiNTa rUBaN gLeNMOraNgTeNeCTar D'Or gLeNrOTheS SeLeCT reServe gLeNrOTheS highLaND ParK highLaND ParK 18 J. MCDOUgaLLS BLaDNOCh JOhNNie WaLKer greeN LagavULiN DiSTiLLerS eD. LagavULiN LaPhrOaig 18 LePhrOaigCaSK STreNgTh LaPhrOaLg MaCaLLaN CaSK STreNgLh MaCaLLaN 12 Yr. MaCaLLaN 12 Yr. MaCaLLaN 18 Yr. MaCaLLaN FiNe OaK 10 Yr. MaCaLLaN FiNe OaK 15 Yr. MaCaLLaN aNNiverSarY MaCaLLaN 30 Yr. MCCLeLLaNDS iSLaY MCCLeLLaNDS highLaND OBaN DiSTiLLerS eD. OBaN OYO WhiSKeY SiNgLeTON SPeYBUrN SPeYBUrN BraDeN OraCh TaLiSKer

9148B 9150B 9150B 9240B 9606B 9671B

TaLiSKer DiSTiLLer eDiTiON $ 60.65 TaMDhU $ 19.50 TaMDhU $ 19.50 TOMaTiN SCOTCh 12 $ 19.50 WiLD SCOTSMaN BLaCK LaBeL $ 58.15 WOODSTONe CreeK SiNgLe PeaTeD MaLT WhSKY $ 103.95

0876B 1840B 3526B 5255B

BerNheiM OrigiNaL WheaT CaKFaDDY CarOLiNa MOONShiNe geOrgia MOON COrN WhiSKeY Jr. JOhNSONS MiDNighT MOON

0051B 0084B 0089B 0341B 0453B 0456B 0461B 0461D 0461e 0461L 0462B 0463B 0463D 0463e 0463L 0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L 0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1618e 1623B 1623e 1625e 1629e 1630e 1642e 1644e 1665e 1666e 1669e 1670e 1671e 2018B 2020B 2023B 2265B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871L 2873B 2873D 2873L 2875B 2876B 2877B 2954B

aLiZe COgNaC vS aNSaC vS COgNaC BeLa OSa aSBaCh UraLT BraNDY MeTaXa Five STar BraNDY COUrvOiSier vSOP COgNaC 4Yr heNNeSSY v S heNNeSSY v S heNNeSSY v S heNNeSSY v S MarTeLL vS COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC ST reMY vSOP aUTheNTiC BDY ST reMY vSOP aUTheNTiC BDY PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY LairDS aPPLe JaCK 6Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COrONeT vSQ COrONeT vSQ COrONeT vSQ ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT CherrY BraNDY ParaMOUNT CherrY BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY DeKUYPer BLaCKBerrY BraNDY arrOW BLaCKBrrY BDY DeK aPriCOT BDY ParaMOUNT PeaCh BDY Mr BOSTON BLaCKBerrY BrNDY NaviP SLivOviTZ 8Yr reMY MarTiN LOUiS X111 CaLvaDOS BLD grND aPPL BDY ChriSTiaN BrOTherS aMBer 200ML CONJUre COgNaC CONJUre COgNaC COUrvOiSier vS 200ML 2Yr e&J vS 2 200ML e&J vSOP 200ML heNNeSSY vSOP 200ML heNNeSSY vS FLaSK PaUL MaSSON vS 200 3Yr PaUL MaSSON vSOP 200ML 4Yr reMY MarTiN vS 200ML reMY MarTiN vSOP 200ML reMY MarTiN 1738 aCCOr ChriSTiaN BrOS FrOST WhiTe ChriSTiaN BrO grN rSv vSOP ChriSTiaN BrO hONeY CONJUre COgNaC COUrvOiSier XO COgNaC COUrvOiSier eXCLUSiF 4Yr COUrvOiSier 12 COUrvOiSier 21 DON PeDrO reServa eSPeCiaL DUJarDiN vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e&J e&J e&J e & J SUPeriOr rS vSOP TraveLer e & J TraveLer BDY e & J XO eXCeLLeNTia gOLD SLiv BraNDY

91.6 80.0 80.0 80.0 94.0 93.0

OTher WhiSKeY $ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

BraNDY $ 16.90 $ 16.00 $ 16.45 $ 24.05 $ 18.65 $ 31.75 $ 27.35 $ 64.20 $ 24.00 $ 35.90 $ 25.60 $ 34.35 $ 85.15 $ 27.75 $ 47.25 $ 9.90 $ 17.35 $ 10.80 $ 19.90 $ 12.80 $ 9.50 $ 21.45 $ 12.35 $ 15.15 $ 25.60 $ 42.35 $ 33.40 $ 8.15 $ 19.70 $ 11.50 $ 9.65 $ 19.70 $ 11.25 $ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 18.25 $ 1953.60 $ 36.75 $ 2.95 $ 27.10 $ 8.55 $ 5.95 $ 2.90 $ 3.15 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 12.90 $ 10.60 $ 10.80 $ 11.65 $ 28.25 $ 88.05 $ 34.35 $ 43.05 $217.55 $ 5.80 $ 19.85 $ 11.65 $ 23.20 $ 13.65 $ 10.60 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 21.35

80.0 80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

aUgUST 2011 OhiO Beverage MONThLY 61

4011B 4074B 4074L 4076B 4080B 4084e 4087B 4092B 4092L 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

harDY vS heNNeSSY BLaCK heNNeSSY BLaCK heNNeSSY riCharD heNNeSSY ParaDiS heNNeSSY v S 200ML heNNeSSY vS hiSTOriC heNNeSSY vSOP COgNaC heNNeSSY vSOP COgNaC heNNeSSY X O J C COgNaC vSOP JaCQUe CarDiN graPe FraNCe POLi PO TraMiNar graPPa KOrBeL KOrBeL LairDS aPPLe BraNDY 100 LairDS rare aPPLe BraNDY LairDS OLD aPPLe BraNDY 90MO LaNDY vS COgNaC LerOUX POLiSh BLaCKBerrY MaNaSTirKa MaraSKa SLivOviTZ KOSher MarTeLL COrDON BLeU COgNaC MarTeLL XO 12Yr MarTeLL vSOP MeUKOW v.S. MeTaXa aMPhOra 7 STar MOLeTTO graPPa D'NeBBiOLO ParaMOUNT giNger BraNDY PaUL MaSSON grND aMBr vSOP 4Yr PaUL MaSSON grND aMBr vSOP 4Yr PreSiDeNTe BraNDY raYNaL NaPOLeON vSOP reMY MarTiN eXTra reMY MarTiN 1738 aCCOrD reMY MarTiN XO eXCeLLeNCe reMY MarTiN vS graND CrU SaLigNaC ZUTa OSa

$ 25.20 $ 34.35 $ 44.65 $2971.70 $ 597.90 $ 8.60 $ 27.35 $ 36.95 $ 56.00 $125.95 $ 21.25 $ 9.05 $ 31.25 $ 9.05 $ 20.55 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 86.65 $112.85 $ 28.20 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 13.40 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

giN 0193L 0303D 0304D 0304L 0305D 0305e 0305L 0308B 0308D 0308L 0313B 0313D 0313e 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326e 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1495B 1522B 1659e 1660e 1673e 1680e 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379L 6444D

ariSTOCraT giN FLeiSChMaNNS giN CrYSTaL PaLaCe giN CrYSTaL PaLaCe giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN gOrDONS giN gOrDONS giN gOrDONS giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN ParaMOUNT 90 giN ParaMOUNT 90 giN CaLverT giN BOMBaY giN BOMBaY giN BOMBaY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN gLeNMOre giN gLeNMOre giN BOOThS giN haLLerS giN haLLerS giN giLBeYS giN giLBeYS giN giLBeYS giN SeNaTOrS CLUB giN 4Yr BarTON giN BarTON giN BLUeCOaT giN BOMBarDier MiLiTarY BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOODLeS BriTiSh giN BrOKerS giN BUrNeTTS giN TraveLer ParaMOUNT giN NeW aMSTerDaM 200ML SeagraMS eXTra DrY 200 TaNQUeraY giN 200ML giLBeYS giN TraveLer gOrDONS TraveLer heNDriCK'S giN heNDriCK'S giN MC COrMiCK giN MageLLaN MC COrMiCK giN MC COrMiCK giN MeierS NO 94 giN

62 OhiO Beverage MONThLY aUgUST 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.10 12.70 12.30 7.10 17.95 6.50 12.35 9.75 19.85 12.35 15.15 33.65 7.55 9.40 16.15 8.95 14.95 15.00 30.00 22.05 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 4.05 12.30 7.20 23.90 5.75 19.40 40.60 26.45 12.55 15.15 6.90 4.20 2.95 3.30 4.15 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 80.0 94.6 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4

6690L 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9504B 9604B 9669B 9669e

Mr BOSTON eNgLiSh MrKT giN NeW aMSTerDaM giN NeW aMSTerDaM giN NeW aMSTerDaM giN ParaMOUNT giN 80 ParaMOUNT giN 80 PiNNaCLe giN PiNNaCLe giN PLYMOUTh giN righT giN SeagraMS aPPLe TWST giN SeagraMS DiSTiLLerS rSv SeagraMS DiSTiLLerS rSv SeagraM eXTra DrY gN Trv SeagraM'S graPe giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS OraNge TWiST giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN SMOOTh aMBLer greeNBrier TaNQUeraY NO 10 TaNQUeraY raNgPUr 3 iSLaNDS giN WaTerSheD DiSTiLLerY giN WhiTLeY NeiLL giN WOODSTONe CreeK giN WOODSTONe CreeK giN

0065B 0065D 0065L 0094B 0095B 0096B 0097B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0425B 0432B 0439B 0441B 0444e 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544e 0544L 0869B 0899B 0947B 0965D 0965L 1010B 1010e 1494B 1550L 1565B

aDMiraL NeLSON SPiCeD rUM aDMiraL NeLSON SPiCeD rUM aDMiraL NeLSON SPiCeD rUM aPPLeTON eSTaTe eXTra 12Yr aPPLeTON WhiTe rUM aPPLeTON eSTaTe reServe aPPLeTON SPeCiaL gOLD rUM aPPLeTON vX aPPLeTON vX ariSTOCraT rUM aTLaNTiCO BaCarDi 8 rUM 8Yr BaCarDi arCTiC graPe BaCarDi Big aPPLe BaCarDi gOLD reServe BaCarDi COCO rUM BaCarDi SeLeCT rUM BaCarDi SeLeCT rUM BaCarDi gOLD TraveLer BaCarDi DragONBerrY BaCarDi DragONBerrY BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi O rUM BaCarDi O rUM BaCarDi PeaCh reD BaCarDi raZZ rUM BaCarDi SUPeriOr TraveLer BaCarDi graND MeLON BaCarDi MULTi-FLavOreD PaK BaCarDi TOrCheD CherrY BaCarDi rOCK COCONUT Mr BOSTON LighT Mr BOSTON LighT Mr BOSTON DarK Mr BOSTON DarK BaCarDi 151 rUM BaCarDi 151 rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BarBaNCOUrT reS. SPeCiaLe rONriCO gOLD rUM rONriCO gOLD rUM rONriCO SiLver rUM rONriCO SiLver rUM rONriCO SiLver rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi aNeJO BLaCK BearD SPiCeD rUM BLaCKhearT PreM SPiCeD rUM BOCaDOr WhiTe rUM FLOriDa BOCaDOr WhiTe rUM FLOriDa 10 CaNe rUM 10 CaNe rUM BrUgaL aNeJO rUM CaLiCO JaCK SPiCeD rUM CaBaNa CaChaCa

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.00 10.80 21.45 15.00 12.85 7.85 9.05 17.95 22.95 23.90 9.05 10.80 20.55 9.05 9.05 9.05 17.95 9.15 9.05 8.15 17.10 8.85 25.60 25.60 19.40 9.75 24.65 21.10 28.70 5.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 80.0 94.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 15.20 8.00 19.65 11.40 19.50 14.05 14.25 24.95 7.50 25.60 17.65 14.10 8.45 14.80 14.10 12.35 16.75 12.35 14.10 24.70 14.10 24.70 17.65 14.10 17.65 14.10 14.10 12.35 12.35 4.95 14.10 14.10 13.60 7.50 13.60 7.50 17.65 22.80 12.35 22.05 16.75 18.65 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 12.35 22.05 8.80 16.75 15.85 12.50 12.55 14.00 7.90 25.60 15.45 17.75 8.00 25.70

70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 93.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0

rUM

1656e 1755B 1755D 1755e 1755L 1757B 1757D 1758B 1762B 1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L 2067B 2069B 2315B 2388B 2398L 2400L 2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2423D 2424L 2425B 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6068B 6069B 6069D 6069L 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6654B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B

LaDY BLigh SPiCeD CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 TrvL CaPTaiN MOrgaN TraveLer rUM CaPTaiN MOrgaN LiMe BiTe CaPT MOrgaN ParrOT BaY COCONT CaPTaiN MOrgaN SLvr SPiCe CaPTaiN MOrgaN PvT STOCK CaPTaiN MOrgaN TaTTOO CaSTiLLO gOLD LaBeL CaSTiLLO gOLD LaBeL CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SPiCeD rUM CaSTiLLO SPiCeD rUM CLeMeNT CreOLe ShrUBB CLeMeNT vSOP COrUBa SPiCeD CrUSOe OrgaNiC SPiCeD rUM CrUZaN 151 PrF rUM CrUZaN BLaCK CherrY CrUZaN BaNaNNa CrUZaN PiNeaPPLe CrUZaN BLaCKSTraP CrUZaN eSTaTe DiaMOND CrUZaN MaNgO CrUZaN eSTaTe SNgL BrL rUM CrUZaN JUNKaNU CiTriS CrUZaN COCONUT CrUZaN vaNiLLa CrUZaN eSTaTe DarK CrUZaN eSTaTe LighT CrUZaN eSTaTe LighT CrUZaN gUava CrUZaN 9 DON Q CriSTaL gOSLiNgS BLaCK SeaL JOhN MCCULLOCh rUM KraKeN BLaCK SPiCeD KraKeN BLaCK SPiCeD LaDY BLigh BaNaNa LaDY BLigh CherrY LaDY BLigh SPiCeD TraveLer LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh COCONUT LaDY BLigh MaNgO LaDY BLigh PiNeaPPLe$ LaDY BLigh vaNiLLa LaDY BLigh 151 rUM MaLiBU BLaCK MaLiBU rUM MaLiBU rUM MaLiBU rUM MC COrMiCK rUM MC COrMiCK rUM MeierS gD LaBeL v iSLaNDS MeierS gD LaBeL v iSLaNDS MeierS Wh LaB v iSLND rUM MeierS Wh LaB v iSLND rUM MONTegO BaY SiLver MT gaY XTra OLD rUM MT gaY eCLiPSe MT gaY eCLiPSe MT gaY eCLiPSe SiLver MT gaY BLaCK MYerS'S PLaTiNUM OrONOCO PLaTiNUM reServe PaNaMa JaCK SPiCeD ParaMOUNT 151 ParaMOUNT DragON FrUiT ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiPT CreMe PYraT X O reServe PUCKer CiTrUS SQUeeZe PUCKer graPe gONe WiLD PUCKer SOUr aPPLe SaSS PUCKer WiLD CherrY TeaSe rOgUe rON MaTUSaLeM graN reServa rON MaTUSaLeM PLaTiNO rONriCO CLiPPer SPiCeD rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiCeD TravLr SeagraMS BraZiL CiTrUS rUM

$ 3.80 $ 14.50 $ 28.05 $ 8.75 $ 18.30 $ 17.70 $ 30.75 $ 17.70 $ 14.50 $ 14.50 $ 17.55 $ 14.50 $ 19.15 $ 17.75 $ 16.30 $ 8.65 $ 7.05 $ 16.30 $ 8.65 $ 6.50 $ 8.65 $ 29.95 $ 34.30 $ 5.20 $ 29.45 $ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 11.90 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 21.10 $ 6.80 $ 12.75 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 14.30 $ 13.40 $ 24.95 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 13.85 $ 34.35 $ 15.15 $ 26.70 $ 13.40 $ 21.25 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 28.40 $ 18.45 $ 15.15 $ 4.40

72.5 70.0 70.0 70.0 70.0 100.0 100.0 100.0 70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 151.0 151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0

8882B 9065B 9229B 9230B 9570B 9675B 9729B

SeagraMS BraZiLiaN SPiCeD JaCK NO 94 TOMMY BahaMa gOLDeN SUN TOMMY BahaMa WhiTe SaND WhaLer'S vaNiLLa WraY & NePheW Wh OverPrOOF ZaYa rUM

$ 4.40 $ 12.55 $ 10.10 $ 10.10 $ 7.10 $ 16.00 $ 25.60

80.0 94.0 80.0 80.0 60.0 126.0 80.0

SCOTCh 0018B 0019B 0020B 0031B 0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 0281B 0281D 0281L 0282B 0282L 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1488B 1490B 1498B 1519B 1520B 1636e 1648e 1751B 2004B 2005B 2006B 2052D 2052L 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3634B

aBerLOUr 18 Yr $ 33.50 aBerLOUr 12 Yr SM $ 31.70 aBerLOUr a'BUNaDh $ 54.55 aBerFeLDY 12 Yr $ 44.10 aBerFeLDY 21 Yr $150.00 arDMOre SCOTCh $ 36.10 arDBeg 10Yr SiNgLe MaLT $ 43.05 BOWMOre 12 Yr $ 39.55 PiNCh - haig 15 Yr $ 29.70 DeWarS $ 19.40 DeWarS $ 39.70 DeWarS $ 21.15 DeWarS $ 27.35 JOhNNie WaLKer reD 12 Yr $ 21.15 JOhNNie WaLKer reD 12 Yr $ 42.40 JOhNNie WaLKer reD 12 Yr $ 27.35 USherS greeN STriPe $ 22.25 LaUDerS 3 Yr $ 8.05 LaUDerS 3 Yr $ 17.55 LaUDerS 3 Yr $ 10.35 graNTS STaND FaST $ 14.25 graNTS STaND FaST $ 31.90 OLD SMUggLer $ 18.80 OLD SMUggLer $ 11.45 ChivaS regaL $ 25.60 ChivaS regaL $ 58.10 ChivaS regaL $ 38.55 CUTTY SarK $ 16.85 CUTTY SarK $ 33.55 CUTTY SarK $ 21.10 WhiTe hOrSe $ 12.55 JOhNNie WaLKer BLaCK 12 Yr $ 33.35 JOhNNie WaLKer BLaCK 12 Yr $ 69.15 JOhNNie WaLKer BLaCK 12 Yr $ 43.00 J & B rare $ 18.95 J & B rare $ 36.35 J & B rare $ 23.70 graND MaCNiSh 3 Yr $ 8.15 graND MaCNiSh 3 Yr $ 17.50 graND MaCNiSh 3 Yr $ 10.60 highLaND MiST 3 Yr $ 16.65 highLaND MiST 3 Yr $ 9.55 iNverhOUSe 3 Yr $ 16.65 iNverhOUSe 3 Yr $ 10.35 J W DaNT SCOTCh $ 11.75 BaLLaNTiNeS $ 10.80 JaMeSON iriSh WhSKY $ 19.50 JaMeSON iriSh WhSKY $ 44.10 JaMeSON iriSh WhSKY $ 29.80 BUShMiLLS iriSh WSKY $ 17.55 BUShMiLLS iriSh WSKY $ 28.90 aUCheNTOShaN 3 WOOD SMS $ 49.20 aUCheNTOShaN CLaSSiC SMS $ 24.75 BaLveNie SiNgLe 15Yr $ 60.50 BaLveNie 14 CariBBeaN CaSK $ 51.80 BaLveNie DOUBLeWOOD 12 Yr $ 44.90 BaLveNie POrTWOOD 21 Yr $137.55 BLaCK BUSh iriSh WhSKY $ 31.00 BOWMOre LegeND SMS $ 23.00 BUNNahaBhaiN 12 Yr $ 47.45 BUChaNaN DeLUXe 12 SCOTCh $ 29.20 BrUiChLaDDiCh rOCKS $ 48.50 BUShMiLLS 16 Yr SiNgLe MaLT $ 58.65 BUShMiLLS 10 Yr iriSh $ 35.45 gLeNFiDDiCh 45 COMBO $ 42.80 JaMeSON iriSh WhSKY $ 6.80 CaOL iLa 12 Yr SCOTCh $ 44.30 ChivaS regaL SaLUTe 21Yr $156.85 ChivaS regaL 25 $218.90 ChivaS regaL 18 Yr $ 43.05 CLaN MaCgregOr SCOTCh $ 16.20 CLaN MaCgregOr SCOTCh $ 10.60 CLONTarF CLaSSiC BLeND $ 17.60 CLYNeLiSh $ 31.05 CraggaNMOre SNgL MaLT SCOT 12 Yr $ 48.30 DaLMOre STiLLMaN 28 Yr $ 117.60 DaLMOre 12 $ 36.10 DaLWhiNNie SNgL MaLT SCOTC 15 Yr 52.70 DeWar'S SigNaTUre $189.75 DeWarS SPeC rSv 12 Yr BLN SCOTCh $ 26.45 FaMOUS grOUSe 12 Yr $ 23.90 FeCKiN iriSh WhSKY $ 16.90 gLeNFiDDiCh SPeC reS 12 Yr $ 34.35 gLeN gariOCh $ 16.35 gLeNKiNChie 12 Yr $ 46.60 gLeNFiDDiCh SOLer rSv 15 Yr $ 43.95 gLeNFiDDiCh aNCNT rSv 18 Yr $ 60.50 gLeNFiDDiCh 15Yr DiSTLY eDiTiON $ 51.80

86.0 86.0 119.0 80.0 80.0 92.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 95.6 86.0 86.0 86.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 82.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 90.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 86.0 102.0

aUgUST 2011 OhiO Beverage MONThLY 63

3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3650e 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8480B 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

gLeNLiveT 18 Year gLeNLiveT SiNgLe MaLT 12 Yr gLeNLiveT SiNgLe MaLT 12 Yr gLeNLiveT SiNgLe MaLT 12 Yr gLeNLiveT arChive 86 21 Yr gLeNMOraNgie 10 Yr gLeNLiveT FreNCh OaK 15 Yr gLeNLiveT NaDUrra 16 Yr gLeNMOraNgie LaSaNTa gLeNMOraNgie 10 Yr - 100ML gLeNLiveT NaDUrra TriUM 91 gLeNMOraNgie QUiNTa rUBaN gLeNMOraNgie NeCTar D Or gLeNrOTheS SeLeCT reServe gLeNrOTheS SCOTCh highLaND ParK SNgL MaLT 12Yr highLaND ParK 18Y iriShMaN OrigiNaL CLaN WhiSKeY iriShMaN OrigiNaL CLaN WhiSKeY JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr JaMeSON 12 Yr JOhN Barr reD J. MCDOUgaLS BLaDNOCh JOhN POWer & SON iriSh gLD JOhNNie WaLKer BLUe JOhNNY WaLKer BLK 100 aNNiveSarY JOhNNie WaLKer gOLD 18 Yr JOhNNie WaLKer grN KiLBeggaN LagavaULiN DiSTiLLerS eD. LagavaULiN SiNgLe MaLT 16 Yr LaPhrOaig 18 Yr LaPhrOaig CaSK STreNgTh 10 Yr LaPhrOaig SiNgLe MaLT 10 Yr MaCaLLaN CaSK STreNgTh SMS MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 18 Yr SiNgLe MaLT MaCaLLaN FiNe OaK 10 Yr MaCaLLaN FiNe OaK 15 Yr MaCaLLaN 25 Yr MaCaLLaN 30 Yr MCCLeLLaNDS iSLaY MCCLeLLaNDS highLND MCivOr SCOTCh MiDLeTON MiChaeL COLLiNS BLeNDeD OBaN DiSTiLLerS aDDiTiON OBaN SiNgLe MaLT 14 OLD PULTeNeY 12 Yr PaDDY iriSh WhiSKeY PaSSPOrT SCOTCh QUeeN aNNe QUeeN aNNe rOgUe MaLT WhiSKeY reDBreaST iriSh WhiSKeY 12 Yr SCOreSBY SCOTCh SiNgLeTON SiNgLe MaLT 12 Yr SLaNe CaSTLe SPeYBUrN SiNgLe MaLT 10 Yr SPeYBUrN BraDaN OraCh TaLiSKer SiNgLe MaLT 10 Yr TaMDhU SCOTCh WhiSKeY 10 Yr FaMOUS grOUSe FaMOUS grOUSe TULLaMOre DeW - ireLaND TULLaMOre DeW - ireLaND WiLD SCOTSMaN 15 Yr WiLD SCOTSMaN BLaCK LaBeL

$ 60.50 86.0 $ 31.75 80.0 $ 68.55 80.0 $ 43.75 80.0 $120.70 86.0 $ 34.35 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 43.05 92.0 $ 25.85 89.2 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 37.85 86.0 $107.00 86.0 $ 17.65 80.0 $ 27.95 80.0 $ 56.15 80.0 $ 173.90 92.0 $ 77.95 80.0 $ 36.95 80.0 $ 11.40 80.0 $ 77.45 111.6 $ 16.90 80.0 $203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 52.65 86.0 $ 14.30 80.0 $ 86.90 86.0 $ 78.25 86.0 $ 61.60 96.0 $ 55.45 115.6 $ 34.30 86.0 $ 51.80 117.6 $ 43.05 86.0 $ 86.00 86.0 $131.20 86.0 $ 34.35 80.0 $ 71.85 86.0 $686.05 86.0 $1217.60 86.0 $ 20.15 80.0 $ 20.15 80.0 $ 12.55 80.0 $ 120.30 80.0 $ 21.25 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 25.60 86.0 $ 28.05 80.0 $ 22.30 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 36.10 80.0 $ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

TeQUiLa 0038L 0039B 0040B 0048B 0050B 0093L 0371B 0372B 0373B 0374B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B 1857B

agavaLeS TeQUiLa gOLD 110 agaverO OraNge TeQUiLa agave LOCO agavaLeS gOLD 80 aLieN TeQUiLa SiLver aQUi vaMOS TeQ BLaNCO aSOMBrOSO SiLver aviON aNeJO aviON rePOSaDO aviON SiLver BaLUarTe TeQUiLa CaBO WaBO aNeJO CaBO WaBO BLaNCO CaBO WaBO rePOSaDO CUervO eSPeCiaL SiLver 200 PaTrON aNeJO PaTrON SiLver 200ML SaUZa hOrNiTOS PLaTa PaTrON rePOSaDO CaSa NOBLe CrYSTaL CaZaDOreS aNeJO CaZaDOreS BLaNCO CaZaDOreS rePOSaDO CeNTeNariO PLaTa

64 OhiO Beverage MONThLY aUgUST 2011

$ 15.55 $ 18.65 $ 25.75 $ 16.90 $ 45.30 $ 9.50 $ 21.20 $ 47.45 $ 43.05 $ 38.70 $ 24.25 $ 38.70 $ 25.60 $ 31.75 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 23.05 $ 34.95 $ 22.05 $ 26.45 $ 20.25

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

1858B 1859B 1860B 1862B 2280B 2281B 2282B 2306B 2317B 2318B 2410B 2410D 2410e 2410L 2411B 2411D 2411L 2721B 2721e 2722B 2722D 2724B 2725B 2760B 2761B 2883B 2884B 2885B 2891B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2908B 2909B 2910B 2911B 2914B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247e 5247L 5249L 5250L 5253B 5254L 5497B 5497D 5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6117B 6118B 6119B 6119D 6345L 6580B 6584B 6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B

CeNTeNariO rePOSaDO CeNTeNariO rOSaNgeL CeNTeNariO TeNaMPa aZUL ChaMUCOS rePOSaDO eSP TeQ COraZON TeQUiLa aNJeO COraZON BLaNCO COraZON rePOSaDO COrONaDO TeQUiLa COrZO rePOSaDO COrZO SiLver CUervO eSPeCiaL CUervO eSPeCiaL CUervO eSPeCiaL CUervO eSPeCiaL 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ DON JULiO aNeJO DON JULiO aNeJO DON JULiO BLaNCO DON JULiO BLaNCO DON JULiO rePOSaDO DON JULiO reaL DOS LUNaS SiLver DOS MaNOS BLaNCO eL arCO aNeJO eL arCO BLaNCO eL arCO rePOSaDO eL CaBaLLO eSTreLLa MiXTO eL CharrO rePOSaDO eL CharrO SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 SeLeCT SiLver eL graDO BLaNCO 1800 COLLeCTiON eXTra aNeJO eL MaYOr aNeJO eL MaYOr BLaNCO eL MaYOr rePOSaDO eL JiMaDOr aNeJO eL JiMaDOr BLaNCO eL JiMaDOr BLaNCO eL JiMaDOr rePOSaDO eL JiMaDOr rePOSaDO eL TOrO gOLD eL TOrO gOLD eL TOrO gOLD eL TOrO SiLver eL TOrO SiLver eL TOrO SiLver eSPOLON BLaNCO eSPOLON rePOSaDO FaMiLia CaMareNa rePOSaDO FaMiLia CaMareNa SiLver graN PaTrON PLaTiNUM TeQ herraDUra aNeJO herraDUra rePOSaDO herraDUra SiLver CUervO BLaCK MeDaLLiON CUervO TraDiCiONaL 1800 aNeJO CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver JUareZ SiLver JUareZ gOLD CUervO PLaTiNO JUareZ gOLD DSS La PriMa WhiTe La PriMa WhiTe La PriMa WhiTe La PriMa gOLD TeQ La PriMa gOLD TeQ La PriMa gOLD TeQ LUNa NUeva aNeJO LUNa NUeva rePOSaDO LUNa NUeva SiLver LUNaZUL BLaNCO LUNaZUL rePOSaDO MaeSTrO DOBeL MargariTaviLLe iSLaND LiMe MargariTaviLLe TrOP TaNger MargariTaviLLe LaST MaNgO MargariTaviLLe TeQ SiLver MargariTaviLLe TeQ gOLD MargariTaviLLe TeQ gOLD MaTaDOr gOLD TeQ MiLagrO SiLver MiLagrO aNeJO MiLagrO rePOSaDO MiLagrO SBr reP MiLagrO SBr SiLver MONTe aLBaN TeQUiLa MONTeZUMa BLUe MONTeZUMa WhiTe - MeXiCO MONTeZUMa gOLD – MeXiCO 901 SiLver TeQUiLa

$ 21.05 $ 20.90 $ 16.90 $ 42.65 $ 18.80 $ 22.00 $ 25.60 $ 10.70 $ 43.30 $ 35.50 $ 16.10 $ 30.10 $ 11.95 $ 21.70 $ 24.60 $ 36.30 $ 29.80 $ 21.95 $ 26.65 $ 43.70 $ 79.05 $ 45.20 $263.50 $ 31.75 $ 16.20 $ 50.75 $ 43.70 $ 50.75 $16.00 $16.00 $16.00 $ 24.60 $ 36.30 $ 29.80 $ 30.00 $ 33.95 $ 1556.30 $ 30.00 $ 18.10 $ 18.95 $ 21.25 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 21.25 $ 21.25 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 30.10 $ 6.30 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 15.20 $ 15.15 $ 43.05 $ 11.65 $ 6.95 $ 11.65 $ 11.65 $ 11.65 $ 23.20 $ 10.25 $ 23.85 $ 34.35 $ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D 8723L 8727B 8733B 8734B 8734D 8737B 8739L 8860B 8861B 8862B 8863B 8931B 8932B 8942B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9737B

vOODOO TiKi aNeJO vOODOOTiKi BLUe DragON vOODOOTiKi DeSerT rOSe vOODOOTiKi greeN DragON vOODOOTiKi PLaTiNUM vOODOOTiKi raPOSaDO ParTiDa BLaNCO PaTrON aNeJO PaTrON aNeJO PaTrON SiLver PaTrON SiLver PaTrON rePOSaDO PePe LOPeZ gOLD POrFiDiO PLaTa POrFiDiO SiLver riO graNDe SiLver riO graNDe SiLver riO graNDe gOLD CieN aNOS BLaNCO CieN aNOS rePOSaDO SaUZa BLaNCO SaUZa BLaNCO SaUZa TreS geN PLaTa TeQ. SaUZa TreS geNer aNeJO SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa CONMeMOraTivO SaUZa hOrNiTOS aNeJO SaUZa hOrNiTOS PLaTa SaUZa hOrNiTOS PLaTa SaUZa BLUe SiLver SaUZa girO SiLver SCOrPiaN MeZCaL aNeJO 1 Yr SCOrPiaN MeZCaL aNeJO 3 Yr SCOrPiaN MeZCaL rePOSaDO SCOrPiaN MeZCaL SiLver SeNOr FrOgS PLaTa SeNOr FrOgS rePOSaDO SeMeNTiaL SiLver TeQ TaraNTULa aZUL TaraNTULa rePOSaDO TaraNTULa LiMe TaraNTULa STaWBerrY SaUZa hOrNiTOS rePOSaDO TeQUiLa rePOSaDO TeQUiLa SiLver TeQ OChO PLaTa LaS POMeZ TeQ OChO rePOSaDO LaS POMeZ TeQUiLa 30 - 30 rePOSaDO 3 iSLaND WhiTe TeQUiLa Tierra'S aNeJO Tierra'S BLaNCO Tierra'S rePOSaDO TOrTiLLa SiLver TOrTiLLa gOLD TreS riOS SiLver TreS riOS rePOSaDO TWO FiNgerS TeQUiLa gOLD TWO FiNgerS TeQUiLa WhiTe ZaPOPaN rePOSaDO

0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0049B 0052B 0054B 0054L 0056B 0057B 0057D 0057e 0057L 0060B 0060L 0061B 0062L 0063e 0064B 0064D 0064L 0068L 0069B 0069L 0070L 0074L 0194D 0194L 0450B 0194L

aBSOLUT WiLD Tea aBSOLUT CiTrON aBSOLUT CiTrON aBSOLUT CiTrON aLCheMia ChOCOLaTe aBSOLUT KUraNT vDK aBSOLUT aPeaCh aBSOLUT aPeaCh aBSOLUT OrieNT aPPLe aBSOLUT Berri aCai aBSOLUT 100 BLaCK aBSOLUT 100 BLaCK aBSOLUT SaN FraNCiSCO aBSOLUT 80 aBSOLUT 80 aBSOLUT 80 aBSOLUT 80 aBSOLUT PearS aBSOLUT PearS aBSOLUT PePPar vDK aBSOLUT rUBY reD aBSOLUT MiNi Bar aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT raSPBerri aBSOLUT vaNiLa aBSOLUT vaNiLa aBSOLUT & CiTrON TWiN PaCK aBSOLUT MaNgO ariSTOCraT ariSTOCraT BaCKON ariSTOCraT

$ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05 $ 42.80 $ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 9.05 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 24.65 $ 19.35 $ 33.65 $ 16.00 $ 19.35 $ 22.05 $ 35.85 $ 19.55 $ 16.15 $ 12.35 $ 14.10 $ 38.45 $ 16.75 $ 13.45 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $ 19.30 $ 9.75 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 22.40 $ 20.15 $ 12.55 $ 11.65 $ 8.55

80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 16.90 $ 16.90 $ 33.65 $ 22.80 $ 20.40 $ 16.90 $ 16.90 $ 17.25 $ 16.90 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 16.90 $ 33.65 $ 18.90 $ 24.60 $ 16.90 $ 15.35 $ 16.90 $ 22.80 $ 6.75 $ 16.90 $ 33.65 $ 22.80 $ 22.80 $ 16.90 $ 22.80 $ 42.20 $ 22.80 $ 11.85 $ 7.10 $ 25.60 $ 7.10

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

vODKa

0737B 0737D 0737L 0832B 0834B 0835B 0838B 0838D 0838L 0840B 0841B 0842B 0846B 0946B 0953B 0958B 0958D 1337B 1426B 1426D 1483B 1523B 1525B 1525D 1525L 1526B 1527B 1528B 1529B 1530B 1531B 1533B 1534B 1536B 1539B 1540B 1611e 1640e 1641e 1643e 1661e 1675e 1676e 1678e 1852B 2009B 2012B 2048B 2048D 2048L 2050B 2050L 2053B 2053D 2053L 2358L 2385B 2392D 2392L 2444B 2444D 2455B 2456B 2457B 2458B 2452B 2658B 2659B 2778B 2782B 2893B 2895B 2896B 2897B 2898B 2952B 3011B 3011D 3011L 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3028B 3086B 3072L 3079B 3080B 3084B 3084D 3084L 3088B 3089B 3097B 3579B

ParaMOUNT CherrY ParaMOUNT CherrY ParaMOUNT CherrY BeLveDere BLDY MarY BeLveDere PiNK graPeFrUiT BeLveDere BLaCK raSPBerrY BeLveDere vDK BeLveDere vDK BeLveDere vDK BeLveDere iX BeLveDere CYTrUS BeLveDere OraNge BeLveDere iNTeNSe BLavOD The BLaCK BLUe aNgeL vODKa BLUe iCe vDK BLUe iCe vDK BOMBOra vDK BOrU OrigiNaL vDK BOrU OrigiNaL vDK BOYD & BLair BUrNeTTS eSPreSSO BUrNeTTS BUrNeTTS BUrNeTTS BUrNeTTS PiNK LeMONaDe BUrNeTTS raSPBerrY BUrNeTT'S vaNiLLa BUrNeTT'S FrUiT PUNCh BUrNeTTS SOUr aPPLe BUrNeTTS CherrY BUrNeTTS BLUeBerrY BUrNeTTS STraWBerrY BUrNeTTS OraNge CreMe vODKa BUrNeTTS WaTerMeLON BUrNeTTS WhiPPeD CreaM BUrNeTTS vODKa greY gOOSe 200ML greY gOOSe L'OraNge greY gOOSe Le CiTrON ParaMOUNT 100 vODKa SKYY 200 SMirNOFF 100 SveDKa TraveLer 200 ChaMBOrD FLavOreD vODKa ChOPiN ChOPiN rYe vODKa CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC COCONUT CirOC COCONUT CirOC reD BerrY CirOC reD BerrY CirOC reD BerrY Crav vODKa CriSTaLL SigNaTUre SerieS CrOWN rUSSe 80 PrOOF vDK CrOWN rUSSe CrYSTaL heaD CrYSTaL heaD CUPCaKe ChiFFON vODKa CUPCaKe DeviLS FOOD vODKa CUPCaKe FrOSTiNg vODKa CUPCaKe OrigiNaL vODKa CrYSTaL SPiriTS BUCKeYe vODKa DeNaKa DeNaKa BLaCK CherrY DOUBLe CrOSS vODKa DOWNUNDer eD harDY eFFeN CUCUMBer eFFeN BLaCK CherrY eFFeN eFFeN raSPBerrY everCLear FiNLaNDia 80 FiNLaNDia 80 FiNLaNDia 80 FiNLaNDia graPeFrUiT FireFLY SWeeT Tea FireFLY SWeeT Tea FiNLaNDia MaNgO FUSiON FiNLaNDia TaNgeriNe FUSiON FireSTarTer vODKa FireFLY MiNT Tea FireFLY raSPBerrY Tea vDK FireFLY SKiNNY Tea FrOZeN ghOST vODKa 42 BeLOW PUre 44 NOrTh hUCKLeBerrY vODKa 44 NOrTh NOrTh raiNer vODKa FriS FriS FriS FUZZY FriS BLUeBerrY vODKa gaLeNS giLBeY’S TrvLr 80

$ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 16.90 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 8.15 80.0 $ 15.35 80.0 $ 8.85 80.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 2.95 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 4.20 100.0 $ 4.20 80.0 $ 5.25 100.0 $ 3.30 80.0 $ 21.25 75.0 $ 25.60 80.0 $ 25.60 80.0 $ 31.30 80.0 $ 61.45 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 61.45 70.0 $ 34.40 70.0 $ 28.25 80.0 $ 13.40 80.0 $ 1165 80.0 $ 6.85 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70. $ 16.85 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 34.30 80.0 $ 7.40 80.0 $ 23.85 80.0 $ 21.25 75.0 $ 21.25 75.0 $ 21.25 80.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0 $ 26.35 80.0 $ 19.30 80.0 $ 13.15 75.0 $ 16.90 70.0 $ 24.95 70.0 $ 13.15 75.0 $ 13.15 75.0 $ 18.65 80.0 $ 7.70 70.0 $ 14.30 70.0 $ 16.90 60.0 $ 25.00 80.0 $16.75 84.0 $ 21.25 70.0 $ 21.25 70.0 $ 8.15 80.0 $ 16.20 80.0 $ 10.60 80.0 $ 25.60 80.0 $ 11.70 151.0 $ 12.55 151.0 $ 7.40 80.0

aUgUST 2011 OhiO Beverage MONThLY 65

3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909L 3910L 3912L 3919e 3968B 3971B 3973B 3975B 3976B 4869B 5000D 5000L 5004D 5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021e 5021L 5025D 5028D 5028L 5029B 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D 5039L 5040B 5040D 5040L 5074B 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382e 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 6008B 6008D 6391D 6391L 6428B 6460L 6591B 6620B 6659B 6660B 6661B 6741B 7336L

giLBeY'S vDK 100 $ 8.20 giLBeY'S vDK 100 $ 18.45 gODiva ChOCOLaTe $ 26.35 gODiva ChOCOLaTe $ 26.35 gOrDONS TraveLer $ 8.20 graND TOUriNg vODKa $ 16.45 greY gOOSe $ 28.20 greY gOOSe $57.35 greY gOOSe $ 34.40 greY gOOSe La POire $ 34.40 greY gOOSe L'OraNge $ 34.40 greY gOOSe Le CiTrON $ 34.40 greY gOOSe 50ML MULTi-PaCK $ 8.45 haMMer & SiCKLe vDK $ 25.60 haNgar ONe STraighT $ 25.60 haNgar ONe ChiPOTLe ChiLi $ 25.60 haNgar ONe KaFFir LiMe vDK $ 25.60 haNgar ONe MaNDariN $ 25.60 iCeBUrg vDK $ 10.70 giLBeY'S vDK 80 $ 14.70 giLBeY'S vDK 80 $ 9.15 CrYSTaL vDK 80 $ 11.85 CrYSTaL vDK 80 $ 7.10 FLeiSChMaNN rOYaL $ 11.55 WOLFSChMiDT $ 14.50 WOLFSChMiDT $ 8.05 SMirNOFF #57 100 $ 13.00 SMirNOFF #57 100 $ 26.35 SMirNOFF #57 100 $ 17.25 gOrDONS 80 $ 8.20 gOrDONS 80 $ 16.25 gOrDONS 80 $ 9.70 ParaMOUNT 80 $ 7.00 ParaMOUNT 80 $ 14.45 ParaMOUNT 80 $ 8.70 SMirNOFF NO. 21 80 $ 11.40 SMirNOFF NO. 21 80 $ 21.90 SMirNOFF NO. 21 80 $ 7.85 SMirNOFF NO. 21 80 $ 13.75 Mr BOSTON riva 100 $ 13.60 BarTON vDK $ 11.75 BarTON vDK $ 7.00 BarTON TraveLer $ 11.60 haLLerS 80 $ 6.85 TaMirOv 100 $ 4.95 NiKOLai $ 13.60 NiKOLai $ 7.00 ParaMOUNT 100 $ 9.05 ParaMOUNT 100 $ 17.10 ParaMOUNT 100 $ 10.20 ParaMOUNT 90 $ 7.50 ParaMOUNT 90 $ 15.95 ParaMOUNT 90 $ 7.10 POPOv 80 $ 6.90 POPOv 80 $ 13.65 POPOv 80 $ 8.05 JaMeS river PLaNT SWeeT vODKa $ 17.00 JeaN MarC XO vDK $ 31.10 JereMiah WeeD SWeeT Tea $ 16.95 JereMiah WeeD SWeeT Tea $ 24.95 JOhN MCCULLOCh $ 11.90 Jr JOhNSONS MiDNighT MOON $ 17.75 Jr JOhNSONS MiDNighT MOON aPPLe Pie $ 17.75 KaMChaTKa 80 $ 6.45 KaMChaTKa 80 $ 13.65 KaMChaTKa 80 $ 7.85 KaMChaTKa 90 $ 8.90 KaMChaTKa 90 $ 16.20 KaMChaTKa CherrY $ 9.95 KaMChaTKa graPe $ 9.95 KaMChaTKa TraveLer $ 6.45 KeTeL ONe $ 20.20 KeTeL ONe $ 40.65 KeTeL ONe $ 20.70 KeTeL ONe $ 28.95 KeTeL ONe CiTrOeN $ 40.65 KeTeL ONe CiTrOeN $ 28.95 KeTeL ONe OraNJe $ 28.95 KhOrTYTSa hONeY PePPer $ 25.40 KhOrTYTSa PLaTiNUM $ 24.60 KOrSKi TraveLer $ 6.50 KOrSKi $ 6.50 KOrSKi $ 11.85 KOrSKi $ 7.10 KUTSKOUa $ 8.90 LeveL $ 25.60 LUKSUSOWa $ 9.90 LUKSUSOWa $ 23.20 MC COrMiCK $ 13.00 MC COrMiCK $ 7.35 MeDea $ 38.70 Meier'S vDK PLaSTiC $ 7.40 KrU vODKa $ 16.85 MONOPOLOWa POTaTO $ 12.55 MOON MOUNTaiN vODKa $ 16.95 MOON MTN COaSTaL CiTrUS $ 16.95 MOON MTN WiLD raSPBerrY $ 16.95 OCeaN vODKa $ 28.25 Mr BOSTON vODKa $ 6.75

66 OhiO Beverage MONThLY aUgUST 2011

100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.0 80.0 70.0 70.0 70.0 70.0 80.0

7698B 7699B 7716B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B 7990B 7991B 7992B 7994B 7995B 7996B 7997B 8074B 8236B 8237B 8238B 8239B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8915D 8930L 8934B 8937B 9006L 9007L 9008e 9009L 9010L 9011L 9012B 9012D 9012e 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032L

OYO OYO hONeY vaNiLLa BeaN NUTLiQUOr PeaNUT BUTTer ParaMOUNT OraNge FLv vDK Para ULTra BUBBLe Para ULTra BUBBLe ParaMOUNT vaNiLLa ParaMOUNT graPe ParaMOUNT graPe ParaMOUNT SWeeT Tea ParaMOUNT 100 TrvLr PeaChKa PearL PearL POMegraNaTe PearL CUCUMBer vDK PearL BLUeBerrY vDK PearL COCONUT vDK PearL PLUM PeUreUX PiNNaCLe CaKe PiNNaCLe COTTON CaNDY PiNNaCLe CiTrUS PiNNaCLe BerrY PiNNaCLe Le DOUBLe eXPreSSO PiNNaCLe KiWi STraWBer PiNNaCLe PiNNaCLe PiNNaCLe PiNNaCLe CherrY vDK PiNNaCLe CherrY vDK PiNNaCLe raSPBerrY PiNNaCLe graPe PiNNaCLe MaNgO PiNNaCLe vaNiLLa PiNNaCLe TrOPiCaL PUNCh PiNNaCLe 100 PiNNaCLe WhiPPeD PiNNaCLe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe OraNge WhiPPeD PLaYerS eXTreMe CaraMeL PLaYerS eXTrM CherrY vDK POPOv TraveLer Prairie OrgaNiC KOSher vDK PravDa PrOOF 105 PUrUS PrOOF 110 raiN OrgaNiCS raiN OrgaNiCS reYKa vDK rOKK CiTrUS rOKK OraNge rOKK rUSKOva geNUiNe rUSSiaN vD rUSSiaN STaNDarD OrigiNaL rUSSiaN STaNDarD OrigiNaL SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS aPPLe SeagraMS BLaCK CherrY SeagraMS CiTrUS SKOL SKOL SeagraMS raSBerrY SeagraM'S SWeeT Tea SeagraMS PLaTiNUM SeagraMS PLaTiNUM SeNaTOrS CLUB vDK SeverKa SeveN BrOTherS vODKa SKYY iNFUSiONS BLOOD OraNg SKYY iNFUSiONS DragON FrUiT SKYY iNFUSiONS raiNBOW PaC SKYY iNFUSiON PiNeaPPLe SKYY iNFUSiON PaSSiONFrUiT SKYY iNFUSiON raSPBerrY SKYY SKYY SKYY SKYY SKYY iNFUSiON CiTrUS SKYY iNFUSiON CiTrUS SKYY iNFUSiON CherrY SKYY iNFUSiONS giNger vDK SKYY iNFUSiON graPe SMirNOFF BLaCK CherrY SMirNOFF BLUeBerrY SMirNOFF BLUeBerrY SMirNOFF CraNBerrY SMirNOFF DarK rOaSTeD eSPr SMirNOFF MeLONTWiST SMirNOFF LiMe SMirNOFF FLavOr TWiST 5 PaCK SMirNOFF SiLver SMirNOFF SiLver SMirNOFF SiLver

$ 30.80 $ 30.80 $ 30.80 $ 10.70 $ 10.70 $ 15.35 $ 10.70 $ 14.85 $ 10.70 $ 10.70 $ 8.85 $ 3.30 $ 9.90 $ 9.90 $ 9.90 $ 5.20 $ 9.90 $ 9.90 $ 26.85 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 18.80 $ 12.35 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 12.55 $ 11.40 $ 18.80 $ 11.40 $ 18.80 $ 11.40 $ 12.85 $ 12.85 $ 6.90 $ 15.60 $ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65 $ 9.65 $ 9.65 $ 16.20 $ 16.90 $ 30.15 $ 9.05 $ 18.80 $ 12.35 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.80 $ 23.20 $ 4.95 $ 9.60 $ 28.30 $ 17.60 $ 17.60 $ 5.00 $ 15.85 $ 15.85 $ 15.85 $ 14.20 $ 26.75 $ 14.40 $ 18.40 $ 24.95 $ 17.60 $ 17.60 $ 17.60 $ 17.60 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40

80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 100.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4

9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9073B 9093B 9114B 9116L 9128B 9128L 9130B 9131D 9131B 9131L 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164L 9165B 9175B 9186B 9193L 9196L 9197L 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D

SMirNOFF greeNaPPLe SMirNOFF greeNaPPLe SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF POMegraNaTe TWiST SMirNOFF TraveLer SMirNOFF PaSSiON FrUiT SMirNOFF OraNge SMirNOFF OraNge SMirNOFF OraNge SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF STraWBerrY SMirNOFF Pear TWiST SMirNOFF PiNeaPPLe TWiST SMirNOFF WaTerMeLON SMirNOFF WaTerMeLON SMirNOFF WhiTegraPe SOBieSKi SOBieSKi SOBieSKi SMirNOFF SPiCeD rOOT Beer SOBieSKi vDK(gLaSS) SOBieSKi vaNiLia SOBieSKi CYTrON SOBieSKi KaraMeL SOBieSKi OraNge SOBieSKi raSPBerrY SOBieSKi raSPBerrY SQUare ONe BaSiL SQUare ONe BOTaNiCaL SMOOTh aMBLer WhiTeWaTer STaWSKi SveDKa TraveLer SYN STOLiChNaYa BLUeBeri vDK STOLiChNaYa BLUeBeri vDK STOLiChNaYa CiTrOS FLv vDK STOLiChNaYa OhraNJ STOLiChNaYa OhraNJ LiMiTD eD STOLiChNaYa OhraNJ STOLiChNaYa 100 STOLiChNaYa eLiT STOLiChNaYa STOLiChNaYa STOLiChNaYa STOLiChNaYa WiLD CherrY STOLiChNaYa gaLa aPPLiK vD STOLi WhiTe POMegraNiK vDK STOLiChNaYa PeaChiK PLaTiNUM 7X vDK PLaTiNUM 7X vDK PLaTiNUM 7X vDK STOLiChNaYa raZBeri STOLiChNaYa raZBeri STOLiChNaYa STraSBeri STOLiChNaYa vaNiL STOLiChNaYa vaNiL STOLiChNaYa vaNiL TaNQUeraY STerLiNg TaNQUeraY STerLiNg TaNQUeraY STerLiNg SWeeT CarOLiNa LeMONaD vDK SWeeT CarOLiNa raSP Tea vDKa SWeeT CarOLiNa SWeeT Tea vODKa SWeeT CarOLiNa SWeeT Tea vODKa SveDKa raSPBerrY SveDKa vaNiLLa vDK SveDKa vaNiLLa vDK SveDKa SWeDiSh SveDKa SWeDiSh SveDKa SWeDiSh SveDKa CLeMeNTiNe SveDKa CherrY TeTON gLaCier JeWeL OF rUSSia ULTra 3 iSLaNDS vODKa 3 iSLaNDS vODKa 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BerrY 3 OLive CiTrUS 3 OLive rOOTBeer 3 OLive graPe 3 OLive graPe 3 OLive graPe 3 OLive OraNge 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive raSPBerrY 3 OLive 3 OLive

$ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 8.15 $ 18.80 $ 10.60 $ 13.00 $ 8.15 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 30.00 $ 25.60 $ 14.30 $ 10.80 $ 11.35 $ 16.90 $ 25.45 $ 16.90 $ 23.40 $ 16.90 $ 25.45 $ 17.80 $ 51.80 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 16.90 $ 10.30 $ 8.15 $ 10.60 $ 16.20 $ 16.90 $ 25.45 $ 16.90 $ 16.90 $ 19.65 $ 25.45 $ 11.40 $ 22.85 $ 14.00 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 10.80 $ 10.80 $ 10.80 $ 10.80 $ 20.55 $ 13.15 $ 10.80 $ 10.80 $ 16.45 $ 87.65 $ 10.60 $ 7.10 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95

70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0

9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D 9228B 9232B 9232D 9232L 9235B 9236B 9367B 9370B 9371B 9371D 9372B 9372D 9373B 9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9428B 9446B 9448B 9449B 9450D 9456B 9456D 9738B 9467B 9472D 9472L 9505B 9565B 9672B 9738B

3 OLive 3 OLive ChOCOCLaTe 3 OLive vaNiLLa 3 OLive WaTerMeLON 3 OLive POMegraNTe 3 OLive MaNgO FLv 3 OLive TriPLe ShOT eSPreSSO 360 3 OLiveS raNgTaNg 3 OLiveS raNgTaNg 360 DOUBLe ChOCOLaTe TiTO'S haNDMaDe TiTO'S haNDMaDe TiTO'S haNDMaDe 3 OLive DUDe vODKa 360 MaNDariN OraNge ULTiMaT vDK U v CaKe vODKa U v BLUe raSPBerrY U v BLUe raSPBerrY Uv Uv U v graPe vDK U v PiNK LeMONaDe U v CherrY U v 103 U v COCONUT vDK UrSUS PUNCh Uv SWeeT greeN Tea UrSUS BLUe raSPBerrY UrSUS OrigiNaL vaMPYre reD veSiCa vODKa vaN gOgh DUTCh CaraMeL vaN gOgh DOUBLe eSPreSSO vaN gOgh eSPreSSO viKiNgFJOrD vaN gOgh vaN gOgh ZODiaC vOLi vODKa LYTe vOX vOX WaTerSheD DiSTiLLerY vODKa WhiTe DiaMOND WOODSTONe MiCrO-vODKa ZODiaC

$ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.85 $ 16.90 $ 24.95 $ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 16.85 $ 34.30 $ 8.15 $ 8.15 $ 14.45 $ 8.15 $ 14.45 $ 8.15 $ 8.15 $ 8.15 $ 11.50 $ 8.15 $ 7.00 $ 8.15 $ 7.85 $ 7.00 $ 21.25 $ 10.80 $ 16.00 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 18.35 $ 11.05 $ 21.30 $ 33.65 $ 24.60 $ 22.00 $ 10.80 $ 16.65 $ 15.75

80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 60.0 60.0 60.0 80.0 80.0 60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 15.15 $ 35.20 $ 19.40 $ 25.55 $ 10.40 $ 5.55 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 9.55 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.60 $ 19.50 $ 16.90 $ 33.65 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0

COrDiaL 0017B 0029B 0041B 0041L 0053B 0071B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717L 0721B 0798B 0881B 0887B 0893B 0893D 0893L 0910B 0948B 1188B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B

aChaia CLaUSS OUZO aBSeNTe LiQUeUr Di SarONNO aMareTTO Di SarONNO aMareTTO aMareTTO gOZiO aMariTO aMareTTO ParaMOUNT rOCK & rYe BareNJager hONeY LiQUeUr BarTON LONg iSLaND iCe Tea BarTON LONg iSLaND iCe Tea BeNeDiCTiNe D.O.M. ParaMOUNT SLOe giN DeK SLOe giN COrDiaL B & B D O M COrDiaL DraMBUie DeK CreMe De CaCa0 DarK DeK CreMe De MeNThe greeN DeK CreMe De CaCaO WhiTe ParaMOUNT CreM D MeN WhiTe ParaMOUNT CrM D CaCaO DarK ParaMOUNT aNiSeTTe ParaMOUNT CreM D MeN greeN DeK CreMe De MeNThe WhiTe ParaMOUNT CrM D CaCaO WhiT geTreiDe KUMMeL CaMPari aPeriTivO iTaLY ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC SOUTherN COMFOrT BeCherOvKa PerNOD aNiS –FraNCe Tia Maria COFFee KahLUa COFFee KahLUa COFFee KahLUa COFFee BLaCK DUCK CraNBerrY BLaCKMaKer rOOTBeer BOLS BLUe CUraCaO BUCKeYe raSPBerrY LiQUOr graND MarNier rOUge CaraveLLa LiMONCeLLO Orig CaraveLLa OraNgeCeLLO CaSONi LeMONCeLLO CaTDaDDY CarOLiNa MOONShiNe CeLTiC CrOSSiNg LiQUeUr ChaMBOrD rOYaLe COrD CharTreUSe greeN

aUgUST 2011 OhiO Beverage MONThLY 67

2098B 2098D 2098L 2101B 2108B 2274B 2405B 2405L 2503B 2528B 2529B 2566B 2605B 2613L 2614B 2624B 2624L 2644B 2645B 2649B 2652B 2690B 2690L 2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3630B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 3602B 4914B 5054D 5054L 5105B 5251L 5254L 5303B 5315B 5566B 5571B 6000B 6334B 6567B 6705L 6708B 6720L 6734B 6735B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981L 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9214B 9311B 9354B 9410B 9630B 9630L 9707B 9733B

graND MarN COrDON rOUge graND MarN COrDON rOUge graND MarN COrDON rOUge gaLLiaNO L'aUTeNTiCO iriSh MiST COPa De OrO MeX COFFee LiQ LiCOr 43 LiCOr 43 DaNNY DeviTOS LiMONCeLLO DeK BLUe CUraCaO COrDiaL DeK CreMe De BaNaNa COrD DeK CreMe De aLMOND COrD DeK haZeLNUT COrD DeK OraNge CUraCaO COrDiaL DeK PeaCh BraNDY DeK TriPLe SeC COrD DeK TriPLe SeC COrD DeK 03 OraNge DeK MeLON COrDiaL DeK WiLD STraWBerrY COrDiaL rOMaNa BLaCK COiNTreaU LiQUeUr COiNTreaU LiQUeUr COiNTreaU NOir evaN WiLLiaMS CherrY reSv evaN WiLLiaMS hONeY reSv FireBaLL CiNNaMON WhiSKeY FragOLi LiQUeUr W/STraWBrY aMareTTO Di aMOre gaNTOUS & aBOUraaD gLarOS OUZO gLeNgOYNe 10 graNgaLa TriPLe OraNge graND MarNier CeNTCiNQUaNT graND MarNier CUvee CeNTNr graND MUrieL OraNge LiQUer graNDe aBSeNTe greeN MOON harLeM LiQUeUr harLeQUiN gLarOS OUZO iSLe OF JUra SUPerSTiTiON JagerMeiSTer JagerMeiSTer JereMiah WeeD LiQUeUr JUareZ TriPLe SeC JUareZ gOLD DSS KahLUa eSPeCiaL COFFee KaMOra COFFee LQr LeBLON CaChaCa Le TOUrMeNT verT LUCiD aBSiNThe MaTa hari aBSiNThe BOheMia MeTaXa OUZO greeCe NaSSaU rOYaLe NavaN 80 N Y LONg iSLaND iCeD Tea 99 aPPLeS 99 BaNaNaS 99 graPeS 99 PeaCheS NUMBer 12 OUZO Nv La Fee aBSiNThe verTe PaLLiNi LiMONCeLLO PaLLiNi LiMONCeLLO giFT ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT CreMe De BaNaNa ParaMOUNT SOUr aPPLe Para LONg iSLND iCe Tea Para LONg iSLND iCe Tea ParaMOUNT MeLON PaTrON CiTrONge PaTrON X O CaFe PiMMS CUP #1 giN SLiNg eNg PiTU CaChaCa PLOMari QUZO PriCharDS SWeeT LUCY BBN PUNCh aBrUZZO SaBrOSO Di CaFe COFFee LiQ SaMBUCa Di aMOre SaMBUCa rOMaNa SChWarTZhOg KraUTer LiQUer SChWarTZhOg KraUTer LiQUer ThUNDer 101 PePPerMT SChNP TUaCa DeMi SeC TY KU SUPer PreMiUM SOJU veev aCai LiQUeUr WiLD TUrKeY aMeriCaN hONeY WiLD TUrKeY aMeriCaN hONeY YOKaiChi MUgi ZWaCK

$ 34.80 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 3.20 $ 10.55 $ 11.45 $ 5.10 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50 $ 23.65 $ 12.55 $ 12.55 $ 15.20 $ 18.65 $ 9.00 $ 16.00 $ 10.60 $ 38.70 $ 16.90 $187.60 $116.90 $ 18.65 $36.40 $ 23.50 $ 16.40 $ 16.90 $ 10.60 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 18.65 $ 12.55 $ 25.60 $ 9.65 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 16.00 $ 16.00 $ 9.50 $ 16.00 $ 16.05 $ 21.25 $ 17.15 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 18.40 $ 23.70 $ 15.35 $ 19.65

80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 86.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 90.0 86.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 80.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00

80.0 54.0

SChNaPPS 0010B 0676B

aFTer ShOCK CiNNaMON arrOW PePPerMiNT

68 OhiO Beverage MONThLY aUgUST 2011

0681L 0697D 0697L 0917B 0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B 3017L 3709B 3709L 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762L 7862B 7862L 8263B 8632B 8633B 8633L 9727B 9727D 9727L

DeK PePPerMiNT SNP ParaMOUNT PePPerMiNT SNP ParaMOUNT PePPerMiNT BLaCK haUS BLaCKBerrY SNP BLaCK haUS BLaCKBerrY SNP BOLS gOLD STriKe CiNNaMON SNP DeK hOT DaMN SNP DeK PePPerMNT 100 DeK PeaChTree SChNaPP DeK OLD TaverN rOOTBeer Dr MCgiLLiCUDDYS vaNiLLa Dr MCgiLLiCUDDYS MeNThOLMT FireWaTer hOT CiNaMON ShNP FireWaTer hOT CiNaMON ShNP gOLDSChLager CiNNaMON ShNP gOLDSChLager CiNNaMON ShNP 99 BLaCKBerrieS 99 BLaCK CherrieS iCe 101 PePPerMiNT SChNaPP iL TraMONTO LighTNiNg 101 CiNNaMON LUXarDO TriPLUM 99 BaNaNaS ParaMOUNT BUTTerSCOTCh ShNaPP ParaMOUNT PeaCh SCh ParaMOUNT PeaCh SCh PiSCO POrTON rUMPLe MiNZe BerrY rUMPLe MiNZe PePMT rUMPLe MiNZe PePMT YUKON JaCK YUKON JaCK YUKON JaCK

$ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65 $ 21.50 $ 20.45 $ 25.70 $ 16.00 $ 16.00 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 43.00 $ 20.45 $ 20.45 $ 25.70 $ 14.75 $ 26.15 $ 20.35

60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 86.0 100.0 100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 5.85 $ 6.60 $ 12.75 $ 12.30 $ 11.65 $ 14.05 $ 8.60 $ 14.95 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 14.95 $ 25.60 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CaNaDiaN 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1627e 1704D 1704L 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L

SeagraMS v O 6 Yr SeagraMS v O 6 Yr SeagraMS v O 6 Yr LOrD CaLverT 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN MaCNaUghTON CNDN 3Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT TraveLer 3 Yr BLaCK veLveT reServe CNDN 8Yr BLaCK veLveT reServe CNDN 8Yr CaBiN Fever MaPLe FLv WhSK CrOWN rOYaL 200ML CaNaDiaN BaY WhSKY CaNaDiaN BaY WhSKY CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDiaN CLUB reServe 10 Yr CaNaDiaN CLUB TraveLer 6 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN CLUB ShrY CaSK 8Yr CaNaDiaN hUNTer TraveLer 3Yr CaNaDiaN LTD 3 Yr CaNaDiaN LTD 3 Yr CaNaDiaN MiST TrvLr CaNaDiaN CLUB CLaSSiC 12Yr CrOWN rOYaL BLaCK CrOWN rOYaL CaSK #16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe FOrTY CreeK BarreL SeLeCT harWOOD harWOOD NOrTherN LighT 3 Yr NOrTherN LighT 3 Yr JaMeS FOXe ParaMOUNT CaNaDiaN PeNDLeTON CaNaDiaN riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v O gOLD 8 Yr SeagraMS v O CNDN Trv 6 Yr WiNDSOr SUPreMe TraveLer 3Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr

viOLaTiONS&PeNaLTieS FOr The reCOrD LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS for on premise retailers (Orders issued april 2011) aKrON: Brittain Two inc: possession of alcoholic beverages in a container that had been refilled; alcoholic beverages not maintained in a potable condition; possession of wine without the proper permit - $500 or revoked; JaMr Corp dba guy’s restaurant & Party Centre: sale of an unlimited number of servings of alcohol at a fixed price - $200 or 2 days; Brewbaker inc. dba Brubaker’s Pub: sale of beer to someone under the age of 21 $500 or 5 days; georgie’s girls LLC dba georgie’s girls: soliciting in exchange for a thing of value, to wit, dances - $800 or 4 days aUSTiNTOWN: Connie D. Patrick dba Winston’s Tavern: sale of beer to someone under the age of 21 $450 or 3 days BeaverDaM: C&J Stover Limited: payment of liquor permit with a check not honored by the permit holder’s bank - $300 or 3 days CaNTON: ronnie Courtney dba Courtney’s village inn: sale of beer to someone under the age of 21 $950 or 8 days CeLiNa: Brenda & Michelle’s LLC dba Shocker’s: Sunday sale of alcoholic beverages without the proper permit - $400 or 4 days CheviOT: T Borg inc. dba Shelton’s Pub & Social hall: sale of beer to someone under the age of 21 $1,250 or 10 days CiNCiNNaTi: Folchi Marrs enterprises inc. dba vito’s: permitting improper conduct, to wit disorderly conduct, on the permit premises - $400 or 4 days; 35 east Seventh LLC dba Buckhead Saloon: sale of beer to someone under the age of 21 - $3,500 or revocation; Passage entertainment LLC: sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $850 or 7 days; Dreyer enterprises, inc. dba Tina’s: purchase of alcoholic beverages for

resale from someone other than an a or B permit holder; purchased of spirituous liquor from someone other than the Division of Liquor Control; illegal purchase of alcoholic beverages for resale - $500 or 5 days; ginger’s Bar & Lounge, inc. dba ginger’s Bar & Lounge: sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $400 or 4 days; Nada group LLC dba Nada restaurant: sale of beer for on premise consumption was removed from the permit premises - $200 or 2 days; Los Portales iii Ltd: person under the age of 18 handled/sold beer in sealed containers - $500 or 5 days; Cincinnati FS LLC: sale of beer to someone under the age of 21 - $750 or 6 days CLeveLaND: Joe D’s Lounge dba Joe D’s Lounge: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; toilet facility not in good repair - $400 or 4 days; hartak inc. dba Five Cent Decision: failure to have food service available on the permit premise; failure to obtain a valid retail food establishment and/or operators license – revoked; WB holdings inc.: service or storage room not clean or sanitary; alcoholic beverages not maintained in a potable condition; permitting improper conduct on the premises, to wit, drug sales - $3,000 or 12 days; Quiet Bob’s, inc. dba Quiet Bob’s: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,500 or 10 days; 1057 inc. dba The Odeon: alcoholic beverages not maintained in a potable condition - $200 or 2 days; e enterprises inc.: Sunday sale of intoxicating liquor without the proper permit $300 or 3 days COLUMBUS: hetzbach Corp.: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; alcoholic beverages not maintained in a potable condition - $400 or 3 days; Sandy & Loretta LLC dba grown Folks Café: sale of beer to someone under the age of 21 - $750 or 3 days; LN granville inc: consumption of beer after hours; alcoholic beverages not maintained in a potable condition

- $600 or 6 days; Doug’s Lounge inc. dba Doug’s highway 23: alcoholic beverages not maintained in a potable condition - $300 or 3 days; glenna hope Little dba Deuces Two: alcoholic beverages not maintained in a potable condition - $100 or 1 day DaYTON: valley girls LLC dba Tommy’s Bar: sale of beer to someone under the age of 21; sale of intoxicating liquor to someone under the age of 21 - $1,000 or 7 days; Maggie’s Place inc. dba Maggie’s Place: sale of beer to a minor; furnishing beer to a minor - $1,800 or 12 days; 34 North Jefferson LLC: allowing improper conduct on the permit premises, to wit, disorderly activity; allowing improper conduct on the permit premises, to wit, public indecency - $500 or 5 days DeLaWare: JhDW LLC dba Our Place Pub: sale of beer to an intoxicated person; furnishing of beer to an intoxicated person; possession of beer by patrons under the age of 21 - $2,000 or 12 days eUCLiD: Scoreboard Tavern inc. dba Scoreboard Tavern: Sunday sale of intoxicating liquor without the proper permit - $400 or 4 days FiNDLaY: BPOe Lodge 0075: sale of beer to a non-member; permitting gaming, to wit, selling instant bingo to a non-member - $400 or 4 days; sale of beer and/or intoxicating liquor by someone under the age of 18; someone under the age of 19 serving intoxicating liquor - $500 or 5 days; TKOs Property Management LLC dba Technical Knockouts: purchasing beer from someone other than an a or B permit holder for resale; transfer of beer to another permit holder revoked FreMONT: Magrum entertainment LLC dba Tailgator’s Sports Bar: consumption after hours; sale of intoxicating liquor after hours - $300 or 3 days geNeva ON The LaKe: Cove, inc. dba Yankee’s Tavern: furnishing intoxicating liquor to someone under the age of 21 - $200 or 2 days

aUgUST 2011 OhiO Beverage MONThLY 69

viOLaTiONS&PeNaLTieS hUBer heighTS: aMveTS Post 0464: sale of beer to a non-member - $200 or 2 days JaCKSON: Corner Pub of Jackson, inc. dba Corner Pub: Sunday sale of intoxicating liquor without the proper permit - $400 or 4 days LOUiSviLLe: Floyd’s Ltd.: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21; sale of beer to someone in an intoxicated condition; sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - revoked MarieTTa: gajanga enterprises, inc. dba Locker room Sports Club: giving away of intoxicating liquor, to wit, champagne - $500 or 5 days NOrWOOD: SeJ of Norwood inc dba robertson’s Café: sale of beer to someone under the age of 21 $1,500 or 10 days PaiNeSviLLe: Just Teazin gC LLC dba Just Teazin: permitting improper conduct on the permit premises, to wit, drug possession; permitting improper conduct on the permit premises, to wit, drug sales - $800 or 8 days PerrYSBUrg: andrew Z LLC dba Sportz Pizzeria: allowing improper conduct on the permit premises, to wit, drug use; allowing improper conduct on the permit premises, to wit, drug possession; allowing improper conduct on the permit premises, to wit, drug paraphernalia use; allowing improper conduct on the permit premises, to wit, drug paraphernalia possession; sale of intoxicating liquor to someone under the age of 21; furnishing of intoxicating liquor to someone under the age of 21; sale of beer and/or intoxicating liquor to someone in an intoxicated condition; furnishing beer and/or intoxicating liquor to someone in an intoxicated condition; allowing intoxicating liquor sold for on premise consumption to be removed from the permit premises- revoked

70 OhiO Beverage MONThLY aUgUST 2011

PerrYSBUrg: andrew Z LLC dba Sportz Pi PiQUa: Piqua Fish & game Protective assn: sale of intoxicating liquor to a non-member - $300 or 3 days

WarreN: Central Social Club: sale of beer to a non-member; sale of beer to someone under the age of 21; sale of intoxicating liquor to someone under the age of 21 $900 or 7 days

riChMOND heighTS: MWU enterprises dba Michael’s Bar & grille: permitting gaming, to wit, electronic video gambling device; operating a game of chance for profit - $3,500 or 20 days

WeLLiNgTON: aL Post 0008 Spirit of ’76: sale of beer and/or intoxicating liquor to a non-member; Sunday sale of intoxicating liquor without the proper permit - $500 or 5 days

riverSiDe: Diane hinton dba Zodiac Lounge: solicitation by a customer for a thing of value, to wit, drinks/cash – violation, no penalty imposed

WhiTehaLL: Café Luna LLC dba Café Luna: alcoholic beverages not maintained in a potable condition - $900 or 3 days; Café Luna LLC dba Café Luna: consumption of beer after hours - $800 or 4 days

SaNDUSKY: Claudia Berry dba DJ’s Sports Bar: operation or possession of a gambling device; alcoholic beverages not maintained in a potable condition - $750 or revocation SiDNeY: Srv inc. dba Canelo’s Mexican restaurant – purchase of beer for resale from someone other than an a or B permit holder - $500 or 5 days SPriNgFieLD: Sher Den inc. dba Jimmy T’s: Sunday sale of intoxicating liquor without the proper permit - $400 or 4 days ST. CLairSviLLe: Undo’s West, inc: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary - $300 or 3 days SYLvaNia: Jim’s Pizza Paddle ii inc. dba Jim’s Pizza Paddle: failure to obtain a valid retail food establishment and/or operation license $400 or 4 days TOLeDO: Mugshots, inc. dba Mugshots: sale of intoxicating liquor across the bar by someone under the age of 21 – violation, no penalty imposed; J&h rahal Ltd.: intoxicating liquor in a bottle that had been refilled - $500 or 5 days UNiON: Cal Park inc. dba Toll house Tavern: operation of the permit business at an address other than that listed on the permit - $300 or 3 days

WiLLOUghBY: all for U Corporation dba The Boulevard grille: possession or operation of a gambling device; operating gaming or wagering, to wit, electronic video gambling device - $2,000 or 12 days WiLLOWiCK: Polito Zabkar, inc.: Sunday sale of intoxicating liquor with the proper permit - $1,000 or 3 days XeNia: Stan’s Bar & grill inc. dba Chubby’s: alcoholic beverages not maintained in a potable condition - $300 or 3 days; aL Post 0517 John roan: sale of beer to a nonmember; sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $750 or 6 days; rr & Ja enterprises LLP dab allsports Bar & grill: consumption of beer and/or intoxicating liquor after hours - $400 or 4 days YOUNgSTOWN: allou Corporation dba Chalet: sale of beer to someone under the age of 21 - $500 or 5 days ZaNeSviLLe: Smiling goat Ltd. dba Smiling goat Saloon: hindering or obstructing of an investigation or inspection by an authorized law enforcement officer - $400 or 4 days; State Street Market, inc. dba State Street Market: Sunday sale of intoxicating liquor without the proper permit - $300 or 3 days

Photography by: Seth Browarnik/Red Eye Productions, Miami

September 29 - October 2, 2011

Eat. Drink. End Hunger. EXCLUSIVE PROVIDER OF WINE & SPIRITS

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Sponsors confirmed as of June 16, 2011 The Festival urges all adults to consume alcoholic products responsibly.

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6/9/11 12:50 PM