May 2011 Ohio Beverage Monthly by Molly Hunter

May 2011

A NEW

GIN-ERATION Modern Gin Styles are Attracting Key Demographics

also:

AMERICAN HIGH

U.S. Set to Become the World’s Largest Wine Consumer

MEZCAL

The Other Agave Spirit

DRINKING PINK Rosé Sales Skyrocket

MaY 11

20 FeaTUres

deParTMeNTs

20 New giN NaTiON Modern styles attract key demographics. 26 aMeriCaN high in 2012, The U.s. is set to take its place as the largest consumer of wine.

34 MeZCaL MarKeTPLaCe Mexico's other agave spirit is finding its way onto backbars and shelves. 38 driNKiNg PiNK Provence leads the way with soaring sales of dry rosĂŠ.

4 PUBLisher's Message 7 sUPeriNTeNdeNT OF OhiO LiQUOr CONTrOL rePOrT 9 Message FrOM The OLBa eXeCUTive direCTOr 10 & 11 LegaL issUes 13 LasT CaLL 15 eveNTs & BeNeFiTs

30 30 sPeaKeasY: MaTT aePPLi Pernod ricard Usa's senior vP, spirits discusses category management and convenience packaging.

46 46 Bar TaLK: easT MeeTs wesT san Francisco's Kevin diedrich brings creativity to his beverage menu.

17 TheBarBLOgger.COM 59-61 shOPPiNg NeTwOrK 62 whOLesaLe PriCe LisT 73 viOLaTiONs

MaY 2011 OhiO Beverage MONThLY 3

iNsideOhiO

Publisher's Message BY PhiLiP a. Craig to gather this information. Turn to page 11 to complete a survey that will help us get the information that we need. speaking of surveys, Barry Chandler, The Bar Blogger, explains how you can use Facebook questions to gather feedback, increase engagement and draw attention to your online profile. Check out what he has to say on page 17. Philip a. Craig, Publisher

hose of us who have been involved in the alcohol beverage industry for any time at all know that if we are much stronger if we work together. if we speak with a unified voice, we stand a much greater chance of success when we face the legislative and regulatory threats that are constantly bombarding us. The Ohio Beverage Monthly highlights the best of the industry and what can be accomplished when we work together. OLBa Treasurer and Zeno’s owner, dick allen, has been fighting Ohio’s smoking ban on behalf of all bars in Ohio. if successful, his efforts could pay off for all permit holders. hats off to dick for his efforts! read the latest developments on his fight on Page 9. Ohio is not the only one impacted by the smoking ban. recently bordering states Michigan and indiana have faced their own battles. My office has received calls for statistics on how the smoking ban has impacted them. what we have to offer, however, are story after story of the negative impacts, but no actual statistics. That is why we are asking for your help

iF we sPeaK wiTh a UNiFied vOiCe, we sTaNd a MUCh greaTer ChaNCe OF sUCCess, wheN we FaCe The LegisLaTive aNd regULaTOrY ThreaTs ThaT are CONsTaNTLY BOMBardiNg Us.

Publisher

Philip a. Craig pcraig@ohiobeveragemonthly.com

general Counsel

Jacob C. evans, esq. jevans@ohiobeveragemonthly.com

ediTOriaL editor in Chief

executive editor

Molly K. McKee mmckee@ohiobeveragemonthly.com renae C. davies rdavies@ohiobeveragemonthly.com

arT & desigN art director graphic designer assistant designer Ohio art director

Larry Lee llee@bevmedia.com dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan w. Jordan mjordan@ohiobeveragemonthly.com

PriNT & PrOdUCTiON Print services Manager

Lee stringham lstringham@bevmedia.com 410.519.7034

adverTisiNg

This month we announce the creation of the Ohio Liquor agency association. This group, headed by ernie davis, will work to serve the interests of Ohio’s liquor agencies. read about their plans on page 16. Finally, planners of the Buckeye Bar expo are pleased to announce the gin Blossoms will be headlining this year’s show, which will be Monday, september 19 at The Bluestone in Columbus. read more about this on page 15.

MaY POsT-OFF sPeCiaLs MaY POsT-OFF sPeCiaLs iNCLUde: 0040B agave LOCO $25.75 3902B greeN MOON vOdKa $23.50

4 OhiO Beverage MONThLY MaY 2011

Ohio Beverage Monthly volume 2, No 5 (issN 1065-9846) www.ohiobeveragemonthly.com

Ohio ad sales

National & regional ad sales

sales Promotion Manager

Megan w. Jordan 614.241.2222 mjordan@ohiobeveragemonthly.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeraTiONs Circulation Finance & accounting

sylvia Prince sprince@bevmedia.com seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issN 1065-9846) May 2011, vol. 2 No.5. Postmaster, send change of address information to Ohio Beverage Monthly, 37 w. Broad st, suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL COverage, LOCaL advaNTage

The Beverage Network Publications are serviced by Beverage Media group, inc., 116 John street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

MaY 2011 OhiO Beverage MONThLY 5

149

BEAMBrAndFOCUS

Cruzan rum Introduces All-natural Strawberry

nEW Cruzan Flavor Just in time for the warmer weather, Cruzan Rum will debut fresh, fruity Cruzan Strawberry this May. Combining the taste of ripe strawberries with subtle ginger root, it has a slightly, spicy finish that offers new twists on refreshing seasonal cocktails like strawberry mojitos and daiquiris. Cruzan Strawberry joins the Cruzan Flavored Rum portfolio, alongside black cherry, citrus, coconut, mango, pineapple, raspberry, vanilla and guava. Like the rest of the flavored lineup, Cruzan Strawberry is all-natural and made with cane sugar, designed to mix with fruit juices in both simple and exotic tropical drinks. Each day, master distiller Gary Nelthropp makes a full inspection of the operation at Cruzan’s St. Croix distillery, ending with a ritual called “the triangle”: only with the unanimous approval of the three tasters who sample the spirit is it ready to join the family of Cruzan Rums. All of Cruzan’s premium rums—including Cruzan Light, Cruzan Dark, Cruzan Single

Cruzan Mojito with a twist

Barrel, the Cruzan Black Strap navy rum, Cruzan 9 spiced rum and Cruzan Cream liqueur—contain natural ingredients including tropical rainwater, high-test molasses and yeast. Cruzan is known for containing some of the lowest levels of “fusel oils” in the industry, maintaining the rum’s smooth, clean-tasting profile.

• 2 parts Cruzan Strawberry • 2 tsp. sugar • 3-4 mint leaves • Juice of half a lime • Club soda Muddle sugar, mint, lime juice and a splash of club soda together in a tall glass. Add rum and garnish with a strawberry.

www.cruzanrum.com

Cruzan strawberry GinGer Daiquiri Chill martini glass. Fill mixing glass with ¾ ice • 2 parts Cruzan Strawberry • 1 ½ parts fresh lime juice • 1 ½ parts simple syrup Shake for five seconds and pour into chilled martini glass. Garnish with a lime wedge.

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

iNsideOhiO

Rated 94 by BTI

OhiO's BieNNiaL BUdgeT PrOCess UNderwaY what This Means For the Ohio division of Liquor BY BrUCe d. sTeveNsON

he state of Ohio’s biennial budget process is underway and governor Kasich has introduced his proposed Jobs Budget for the next biennium. The focus of governor Kasich’s plan is to develop creative reforms to balance the state’s budget, make government more efficient, and make Ohio more attractive to potential employers to create jobs. included in the plan is an innovative proposal regarding the merchandising and distribution of spirituous liquor in Ohio. as superintendent of the Ohio division of Liquor Control, i understand the questions and concerns raised by this proposal, and would like to provide some information and clarification on its impact. The Jobs Budget proposes to transfer the responsibilities for the merchandising and

PASSIONATELY COMMITTED TO A BETTER COCKTAIL The Beverage Testing Institute rated us the #1 orange liqueur. So, when you practically double your profits by pouring Imported Gran Gala you won’t be cutting corners. Gran Gala is a celebration of taste, life and expression. A triple celebration, to match the intensity of our triple orange flavor. Express yourself with Gran Gala and the limitless flavorful drinks you can make with it. NATURAL ITALIAN ESSENCE WITH ORANGE APPEAL

grangala.com

Please Drink Responsibly. #1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

whiLe JOBsOhiO wOULd Be ULTiMaTeLY resPONsiBLe, The aCTUaL daY-TO-daY OPeraTiONs OF The divisiON OF LiQUOr CONTrOL wiLL reMaiN esseNTiaLLY The saMe as iT is TOdaY. distribution of spirituous liquor from the division of Liquor Control to the newly created nonprofit economic development organization called “JobsOhio.” The goal is to create a reliable funding stream for JobsOhio. Ohio’s liquor profits would provide a sustainable source of income for JobsOhio to invest in attracting businesses to the state and creating jobs. while JobsOhio would be ultimately responsible, the actual

day-to-day operations of the division of Liquor Control will remain essentially the same as it is today. The division will enter into an agreement with JobsOhio

Bruce d. stevenson, superintendent

to continue to perform the day-to-day management of the merchandising and distribution functions, including the use of Contract Liquor agencies for the wholesale and retail sale of spirituous liquor. The transition will be seamless and there will be no significant changes in the way liquor is sold and purchased in Ohio. Contract Liquor agencies are an integral part of the successful operations of the division of Liquor Control, and will continue to be valuable partners with the division. we do not anticipate a change in our relationship with your business. The department of Commerce and the division of Liquor Control are pleased to play this vital role in supporting JobsOhio’s mandate to create and retain jobs in Ohio. in the coming weeks and months, i will periodically provide updates on the progress of the budget proposal. in the meantime, please feel free to send me an e-mail at bruce.stevenson@com. state.oh.us with any questions or feedback regarding this proposal.

MaY 2011 OhiO Beverage MONThLY 7

NEWPRODUCTS&PROMOS

TRI-VIN LAUNCHES VIÑA PALACIEGA RIOJA WINES

SUMMER-READY FOREST GLEN TEHACHAPI CLONE PINOT GRIGIO

HEAVEN HILL RELEASES LUNAZUL AÑEJO TEQUILA

Tri-Vin Imports launches Viña Palaciega Rioja wines. These Spanish wines offer a tremendous quality-to-cost ratio and are easy palate pleasers, perfect as meal accompaniments or alone. The line includes joven, crianza and reserva. SRP, joven: $8.99; SRP, crianza: $9.99; SRP, reserva: $14.99

Forest Glen’s Tehachapi Clone Pinot Grigio, a new varietal based on a single cordon mutation of a Kern County, CA-Pinot Grigio plant, is fresh, tasty and clean—perfect for summer. Forest Glen Tehachapi Clone Pinot Grigio is marketed nationally by Domaine Napa Wine Company.

Heaven Hill Distilleries, along with joint venture partner Tierra de Agaves, has just released Lunazul añejo 100% agave Tequila. This release follows the success of Lunazul blanco and reposado, in markets since 2008. Lunazul añejo is aged for 18 months and bottled at 80-proof. Lunazul is distilled and bottled at Tierra de Agave’s impressive facilities in Jalisco, Mexico. SRP: $21.99

info@tri-vin.com

www.domainenapa.com

800-551-8466

707-265-4060

www.lunazultequila.com

CELEBRATING THE AMERICAN HARVEST

BULLEIT BOURBON EXTENDS LINE WITH BULLEIT RYE

[YELLOW TAIL] MOSCATO BRINGS FRESH FIZZ TO THE STATES

American Harvest Organic Spirit is new from Sidney Frank Importing Co., and is proudly handcrafted in small batches from organic winter wheat, certiﬁed organic ingredients and water from deep beneath Idaho’s Snake River Plain, yielding a distinctly smooth and silky spirit with a crisp, clean taste. Currently available in Maryland, South Carolina, Indiana, Arizona, Colorado, Oregon and Idaho with plans for a national rollout. SRP: $23.99

Bulleit Bourbon welcomes a new addition to its portfolio with Bulleit Rye. This straight rye whiskey consists of a mash bill of 95% rye and 5% malted barley, with notes of biscuit, spices and dried apricots on the nose. The taste is smooth and sweetened with tones of maple and oak and a long ﬁnish. SRP: $27.99

[yellow tail] brings its new, slightly sweet frizzante Moscato to the U.S. this month. Imported by W.J. Deutsch & Sons, Australia’s [yellow tail] Moscato is made from 100% Moscato grapes and has aromas of passionfruit and peach with zingy tropical fruit ﬂavors. SRP, 750ml: $6.99; SRP, 1.75L: $11.99

www.americanharvestspirit.com

www.bulleitbourbon.com

www.yellowtailwine.com

8 OhiO Beverage MONThLY MaY 2011

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direCTOr'sMessage

OhiO's sMOKiNg BaN sTiLL BUrdeNs PerMiT hOLders some are still Fighting! BY PhiLiP a. Craig

hio’s smoking ban, which has now been in effect for four years, still burdens Ohio’s permit holders. OLBa Treasurer dick allen is still valiantly fighting the ban on your behalf. On april 6, the Ohio supreme Court agreed to consider the legality of Ohio's 2006 statewide smoking ban in a case involving Zeno’s, allen’s bar. The court will review the November 16 Franklin County Court of appeals ruling against Zeno's. The appeals court overturned a Franklin County trial court's decision dismissing $33,000 in fines assessed against them for violating the smoking ban. The case is brought by the 1851 Center for Constitutional Law, an Ohio-based public interest law firm, on behalf of Zeno’s victorian village, a family-owned Columbus tavern. The Center argues the smoking ban unconstitutionally deprives business owners of fundamental property rights. it also argues that the state health officials’ methods while enforcing the ban exceed their unconstitutional authority and is at odds with the plain language of the ban. “irrespective of what one thinks of the merits of this law, it was never intended to result in the indiscriminate imposition of $5,000 citations on innocent business owners,” said 1851 Center executive director Maurice Thompson. “These enforcement complications are largely a function of trying to fit a square peg into a round hole: local taverns are not public property, and owners of these properties have a right to decide how their indoor air is used, just as potential

patrons have a right to freely enter or exit.” The 1851 Center believes this will be Ohio’s most important decision on property rights since the Ohio supreme Court decided Norwood v. horney in 2006, prohibiting takings of private property for economic development. “in Norwood, the Court called Ohioans’ property rights, including the right to use property, ‘fundamental’ and ‘sacrosanct,’” said Thompson. “This case will determine whether the Court really meant that.”

aFTer a POLiTiCaLLYCharged FiLiNg agaiNsT ZeNO’s BY TheNaTTOrNeY geNeraL riChard COrdraY, a FraNKLiN COUNTY COMMON PLeas COUrT rULed ThaT sTaTe aNd LOCaL heaLTh OFFiCiaLs had OversTePPed Their aUThOriTY iN eNFOrCiNg The Law. after a politically-charged filing against Zeno’s by then-attorney general richard Cordray, a Franklin County Common Pleas court ruled that state and local health officials had overstepped their authority in enforcing the law. “when an individual is asked to stop smoking but refuses, liability is transferred from the property

Phil Craig, executive director

owner to the individual,” Judge david e. Cain wrote in his February 2010 decision. The Ohio attorney general appealed the decision to the Tenth Circuit Court of appeals, which overturned the lower court and prompted the current appeal to the Ohio supreme Court. The OLBa, along with several others, filed amicus briefs with the high court supporting the 1851 Center’s position, and asking the Court to review the case. The 1851 Center for Constitutional Law is a non-profit, non-partisan legal center dedicated to protecting the constitutional rights of Ohioans from government abuse. The center litigates constitutional issues related to property rights, voting rights, regulation, taxation, and search and seizures. as this case proceeds, we will bring you the latest developments via the Ohio Beverage Monthly .

MaY 2011 OhiO Beverage MONThLY 9

LegaLissUes

The Care aCT what its really about BY dave raBer

he Community alcohol regulatory continuing to keep alcohol regulatory effectiveness (Care) act of 2011, decisions at the state level. h.r. 1161, is about whO should make decisions regarding alcohol regulation rather than whaT those decisions should be. The Care act recognizes and reaffirms that alcohol is different from

The Care aCT reCOgNiZes aNd reaFFirMs ThaT aLCOhOL is diFFereNT FrOM OTher CONsUMer PrOdUCTs aNd ThaT iT shOULd CONTiNUe TO Be regULaTed BY The sTaTes

dave raber, OLBa Legal Co-Counsel

other consumer products and that it should continue to be regulated by the states. The 21st amendment to the U.s. Constitution gave rise to a state-based sys¬tem of regulation that effectively balances community attitudes about alcohol with healthy marketplace competition and vast consumer choice. This is why today’s system allows businesses to grow. The majority of americans believe state and local governments should decide how alcohol is sold in their communities. The Care act was first introduced in 2010 following a house Judiciary Courts and Competition Policy subcommit¬tee hearing about legal issues facing state alcohol regulation. The bipartisan legislation responded to a plea for help from 40 state attorneys general who were concerned about growing threats to their alcohol regulatory systems. it had 152 cosponsors and was supported by groups including state alcohol regulators, law enforcement, public health advocates and medical professionals. Following a second congressional hearing a modified version of the bill was proposed. The modified language is the foundation of the Care act of 2011. since the repeal of Prohibition nearly eight decades ago, states have effectively regulated alcohol in a way that serves the needs of their citizens. Over the past six years, however, more than half of the states have been chal¬lenged in federal courts by plaintiffs seeking to reduce the states’ ability to regulate alcohol. attacks on this working regulatory system present a significant and unnecessary burden to taxpayers at a time of record state deficits. The Care act will help limit such unnecessary litigation by clarifying congressional intent and 10 OhiO Beverage MONThLY MaY 2011

some online alcohol sellers, big box retailers, international alcohol suppliers and professional plaintiffs are using distant federal courts to remove the existing state-based system of safeguards. They are challenging a state’s ability to decide how, when and where alcohol is sold in their local communities, and they are burdening federal courts with lawsuits. some of these big suppliers and retailers are trying to sell alcohol in the U.s. like it is sold in other countries – where there is less accountability and less local influence over alcohol-related decisions. Their goal is to undermine state and local laws so they can sell larger volumes of alcohol at low or below cost prices. what the legislation does not do (as many suppliers claim the original 2010 legislation did): •it does not favor one tier over another; •it does not allow state law to preempt federal law; •it does not change the balance between federal alcohol control laws and state laws; •it does not create a “presumption of validity” for state laws; •it does not shift the burden of proof in alcohol litigation; and •it does not create a higher burden of proof for those challenging state alcohol laws. Unfortunately, some groups opposing the Care act have made inaccurate claims regarding the legislation; however, this article only discussed exactly what the Care act does and does not do. The Care act will not do the things that some alcohol suppliers have falsely claimed it does.

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Anheuser-Busch Sales of Canton, Canton Beerco, Fostoria Beverage Distributors, Cleveland Bobby Fisher Distributing, Springfield Bonbright Distributors, Dayton Brown Distributing Co., Newark Buckeye Distributing, Columbus C & G Distributing Co., Lima/Versailles Choice Brands of Ohio, Mingo Junction City Beverage Co., Defiance Classic Brands, Athens/Chillicothe Clermont Distributing, Batavia Columbus Distributing Co., Columbus Cutting Edge Selections, Mariemont Delmar Distributing, Waldo Dickerson Distributing Co., Monroe Glazer’s Distributors of Ohio, Columbus/Fairfield Goodman Beverage Co., Lorain The Hammer Co., Maumee/Streetsboro Heidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ Columbus Hill Distributing Co., Columbus The House of LaRose, Brecksville Iron City Distributing, Mingo Junction Kerr Distributing Co., Athens

Kerr Wholesale Co., Chillicothe Klepper’s of Lima, Lima Klepper’s of Tiffin, Tiffin Mansfield Distributing Co., Mansfield Maple City Ice Co., Norwalk Matesich Distributing Co., Newark Mid-Ohio Wines, Inc., Norwalk Miller Brands of Southeast Ohio, Glouster Muxie Distributing Co., Bellaire NWO Beverage, Inc., Northwood Ohio Valley Wine & Beer Co., Cincinnati Ohio Wine Imports Co., Youngstown R. L. Lipton Distributing, Cleveland Spriggs Distributing Co., Ironton Stagnaro Distributing LLC, Cincinnati Superior Beverage Group, Columbus/Youngstown Tramonte Distributing Co., Akron Treu House of Munch, Northwood Tri County Wholesale Distributor, Youngstown Vanguard Wines, Columbus Vintage Wine Distributor, Inc., Columbus/Solon Vintner Select, Mason W. Berman & Co., Perrysburg Wine Trends, Cleveland

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

LegaLissUes

sMOKiNg BaN iMPaCT we want To hear From You! BY JaCOB evaNs

he smoking ban passed almost 5 years ago, yet there still remains a great deal of concern from a vocal section of bar owners. as we continue to work on this issue, your input is greatly needed and appreciated. Following is a simple survey that would help us better understand the impact of the smoking ban. regardless of your answers, we want to hear them!

1. what percentage impact has the smoking ban had on your business POsiTive NegaTive 5-10% 11-20% 21-30% 31-40% 41-50% MOre ThaN 50%

7. have you been able to create an outside smoking area with a cover for customers? Yes NO 8. if you have an outside area for smoking, is it part of permit area for sales? Yes NO 9. if you have an outside area with sales, do you have to maintain extra help to serve it's "expense"? Yes NO 10. do you believe outside smoking has lead to increased drug activity around your establishment? Yes NO

2. when did you purchase more beer for resale? NOw BeFOre More wine? NOw BeFOre More spirituous liquor? NOw BeFOre

11. do you believe outside smoking has lead to customers and passer-by unruliness? Yes NO

3. have the sales from beer, liquor, and wine totals? iNCreased deCreased The sale of food? iNCreased deCreased

12. what percentage of your customers do you believe to be smokers? 30% 40% 50% 60% 70% 80% 90%

4. revenue from vending machines, pool tables, darts, pinball machine, video games, and juke boxes? iNCreased deCreased

13. do you believe you have seen any increase of regular non-smoking customers? Yes NO

5. Your customer levels on a daily basis? iNCreased deCreased saMe Your hours of operation? iNCreased deCreased 6. Your number of employees? iNCreased deCreased saMe Your employees benefits, if any, have they? iNCreased deCreased CUTOUT

14. do you have a lot of complaints about not being able to smoke? Yes NO 15. do you believe your establishment would have a better overall flow of business with smoking? Yes NO

Jacob evans, OLBa Legal Co-Counsel

16. would you like to see the smoking ban amended to allow smoking in bars? Yes NO 17. how much would you be willing to pay for a â&#x20AC;&#x153;smoking permit â&#x20AC;&#x153; for inside your establishment? $0 $500 $1,000 $1,500 $2,500 $3,500 Please email the results to jevans@ craiggroup.com, fax them to 614241-2215 or send via mail to OLBa, attn: Jacob evans, 37 w. Broad street, Columbus, Ohio 43215.

aTTeNTiON: Permit holders and Bartenders in aLL Ohio counties can now take advantage of Free Techniques of alcohol Management training or TaM until september 30, 2011. For further information on how you can sign up for a class, please call the OLBa state Office at 1-800-678-5995 or visit www.olba.org! MaY 2011 OhiO Beverage MONThLY 11

NEWPRODUCTS&PROMOS

CHIVAS REGAL TEAMS WITH CHRISTIAN LACROIX TO PRESENT CHIVAS 18 Designer Christian Lacroix has joined forces with Chivas Regal to unveil Chivas 18-yearold by Christian Lacroix, an elegant blended Scotch whisky. Lacroix gives this limited release Scotch a haute couture slant with his bejeweled bottle encased in a mirrored treasure box inspired by Chivas Regal’s rich history. SRP: $495 www.chivas.com

FAT CAT CELLARS Fat Cat Cellars continues to make versatile, affordable, approachable and appealing wines. Inspired by jazz music, Fat Cat wines are a fusion of rich ﬂavors true to each varietal. Every Fat Cat wine features a whimsical label with a fat cat playing a jazz piano to establish the theme. The Fat Cat portfolio includes Chardonnay, Pinot Grigio, Pinot Noir, Merlot and Cabernet Sauvignon all from the California appellation. Fat Cat Cellars is marketed nationally by Antares Wine Company. www.antareswine.com

MASTER OF MIXES NOW OFFERS LITE COCKTAIL MIXERS Master of Mixes new Lite products offer up to a 93% reduction in calories when compared to traditional ﬂavored cocktail mixers. Available in Margarita Lite, Sweet ‘n Sour Lite and Strawberry Lite, these Lite mixers are sweetened with the sugar alternative sucralose, and the only calories come from premium lemon and lime juices and real California strawberries. SRP, 1L: $3.99; SRP, 1.75L: $6.99 www.masterofmixes.com

707-265-4050

TEQUILA AVIÓN PRESENTS NEW SMALLER SIZES

MALIBU INTRODUCES NEW FULL-PROOF MALIBU BLACK

DRAGON’S HOLLOW CABERNET SAUVIGNON AVAILABLE NOW

Since its launch, Tequila Avión fans have been clamoring for smaller sizes, and now they’ve arrived. This month, Tequila Avión silver, reposado and añejo are available in 50ml and 375ml sizes; next month, Tequila Avión silver lands on shelves in a 1.75L size. To mark the release, Tequila Avión debuts a three-bottle 50ml ﬂight pack for consumers. SRP, ﬂight pack: $9.99

Malibu Rum fans wanted something new, a rum with Malibu’s classic taste and a fuller flavor. The response is Malibu Black, a 70-proof Caribbean-made rum with a hint of Malibu’s signature coconut flavor. Based on a traditional island-strength rum drunk at the end of harvest, Malibu Black has a smooth, lengthy finish. SRP: $16

Dragon’s Hollow offers a selection of ﬁne wines grown in central China. Dragon’s Hollow Cabernet Sauvignon has a bright, ruby color with hints of purple, and fresh fruitforward aromas with luscious notes of black currants, berries and hints of mushroom on the palate. Currently available in select markets, Dragon’s Hollow will soon roll out nationally. SRP: $9.99

www.tequilaavion.com

www.radiomaliboomboom.com

www.dragonshollow.com

12 OhiO Beverage MONThLY MaY 2011

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LasTCaLL

LasT CaLL

Crunching Numbers! BY ChUCK deiBeL

i and welcome back to The Last Call! if you are new to the column or a regular, it’s great to see you again. This month’s topic is crunching the numbers! it had to happen sooner or later. i am going to provide you with a lot of statistics taken from my actual clients that i do sales and inventory management work for here in Columbus in my Bevinco practice. so crunch your own numbers and see how you stack up. These numbers are from april, 2011. so there is no March Madness, football games or st. Patrick’s day to skew the numbers and inflate the sales. ON POUr siZes The average standard pour size for a single shot of liquor was 1.38 oz. 47% used 1.50 oz, 43% used 1.25 oz, 3.7% used 1 oz and 3.7% used 1.75 oz. The average glass of wine used 6.10 oz. with the range going from 5 oz up to 7.10 oz. Martini’s ranged from 2 oz to 6 oz of total liquor used. draft beer ranged from 12 oz to 32 oz for glasses and pitchers went from 32 oz to 64 oz. ON PriCiNg The average single shot of well liquor went for $2.71. The average for call liquor was $3.77 and the average for top shelf (your 3rd highest category) was $4.24. wine averaged $4.83 a glass and a draft beer pint averaged $2.56 (using 14.5 oz as the size). a bottle of domestic beer averaged $2.41 and a bottle of import beer averaged $3.34. ON PerCeNTages i am giving both actuals and ideals. You might recall my earlier column on the importance of calculating both and understanding where the difference between the two exists and how much that is. remember, your product mix will dictate your ideals and that number will change. The average overall percentage was a 27.7% and the overall actual percentage was a 28.6%. The range was from a low on the ideal of 17.9% to a high of 34.6%.

The range on the actual percentages was a low of 18% to a high of 37.5%. here are the ideals which is a function of your pricing and your product mix. You can control the pricing; you can’t control the product mix (demand of the guest) too much. ideals are calculated by crunching numbers, not counting. The average for the ideal on Liquor was a 22.5%, with a range of 14.4% to 30.3% The average for the ideal on wine was 28.9%, with a range of 9.10% to 67% The average for the ideal on bottles of beer was 29.8% with a range of 15.8% to 51.8% The average for the ideal on draft beer was 34.5%, with a range of 23.7% to 53.7%. ON saLes The average sales for the bars i tracked were $14,200 per week. The low was $4,055 and the high was $36,384. There were 19 bars that had sales of less than $10K and 11 bars that had sales of greater than $20K in a week. My survey used 55 bars and restaurants.

CrUNCh YOUr OwN NUMBers aNd see hOw YOU sTaCK UP. The average sales for liquor were $6,385, wine averaged $574 and beer averaged $7,007 for a week. (i combined both draft and bottle sales for beer). The range on the sales for liquor was $489 to a high of $22,432. The range on wine sales per store was a low of $6 to a high of $4978 and the range on beer was a low of $1819 to a high of $16,439 for one week. iNveNTOrY ON haNd The average value on hand was $9,718. The inventory used ratio was 2.7 times. This means on the day of inventory the bar has 2.7 times on hand what it uses. The lower the number the better. That means you have less money tied up in inventory that isn’t being used. i had a range of a low of 1 to a high of 6.9.

Chuck deibel

ON eFFiCieNCY PerFOrMaNCe The bars averaged an efficiency rating of 97.13%. That means their shrinkage averaged about 3%. The range was a low of 86.9% to a high of 102.9%. i had 8 bars with efficiency’s of 100% or over. which means in effect no losses. i hope you find the numbers interesting and provide you with a quick way to analyze your own operations. if you are interested in receiving a more in-depth view, give us a call.

when you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

MaY 2011 OhiO Beverage MONThLY 13

14 OhiO Beverage MONThLY MaY 2011

eveNTs&BeNeFiTs

giN BLOssOMs TO headLiNe BUCKeYe Bar eXPO ! september 19, 2011 at the Bluestone !

renae davies, OLBa Management Team

uckeye Bar expo planners are pleased to announce the gin Blossoms will be the featured enteratainment at this year's after Party on Monday, september 19 at The Bluestone. Fueled by mega-hits including "hey Jealousy," "Found Out about You" and "Til i hear it From You," gin Blossoms completed the classic crossover from college - circuit heroes to multi-platinum album sellers. The band's hometown following in Tempe, arizona grew quickly as the band earned a great reputation as a live act. readers of the Phoenix New Times chose them as the city's best rock band qualifying them to play at the south by southwest Music Festival in austin, Texas in March, 1989. Later that year, College Music Journal dubbed them the "Best Unsigned Band in america" and invited them to play MTv's New

BY reNae davies aNd MOLLY MCKee

Molly McKee, OLBa Management Team

Music awards in New York City. M a j o r l a b e l i n t e re s t q u i c k l y followed …their initial releases on a&M records included Up and Crumbling in 1991 and the multiplatinum selling New Miserable e x p e r i e n ce i n 1 9 9 2 fe at u r i n g the single, "hey Jealousy" which peaked at 25 on the Billboard hot 100. Four more singles followed … "Mrs. rita," "Found Out about You," "allison road" and "Until i Fall away." with NMe having sold nearly 3 million copies in the Us alone, the gin Blossoms became a band to be reckoned with. Congratulations i'm sorry, which was released in 1996, was the Blossom's final original album of the decade bringing them two more hits … "Follow You down" which spent ten weeks in the Top Ten and "as Long as it Matters" which earned the group a grammy nomination for "Best Performance

by a duo or group." The album debuted in Billboard's Top Ten and a year of touring helped put the record past 1,500,000 units sold. The group then took a lengthy hiatus before embarking on an eighty-date Us tour in 2002 and then releasing a new album, Major Lodge victory in 2006. Their latest album, No Chocolate Cake, was released on september 28th, 2010.

FUeLed BY MegahiTs iNCLUdiNg "heY JeaLOUsY," "FOUNd OUT aBOUT YOU" aNd "TiL i hear iT FrOM YOU," giN BLOssOMs COMPLeTed The CLassiC CrOssOver FrOM COLLege-CirCUiT herOes TO MULTiPLaTiNUM aLBUM seLLers. stay tuned to this column, buckeyebarexpo.com and our Facebook page at facebook.com/ buckeyebarexpo for more details!

MaY 2011 OhiO Beverage MONThLY 15

arOUNdOhiO

The OhiO assOCiaTiON OF sTaTe LiQUOr ageNCies New assocation Formed to advocate, Provide Business support for Current, Prospective state Liquor agencies! owned and operated small businesses, are informed about policy changes being made in Columbus that will impact their business and ensure they have the resources they need to make their voices heard.

ernie davis , executive director

olumbus, Oh – The Ohio association of state Liquor agencies, a member organization for state liquor agencies in Ohio and individuals working toward opening one, launched today to assist agencies with state regulations and those seeking to open agencies. “state liquor agencies represent some of the best opportunities for Ohioans with an entrepreneurial spirit to achieve the dream of owning a business,” ernie davis, executive director of the OasLa, said. “we are proud to support Ohio’s liquor agencies and do all that we can to make these small businesses as successful as possible in their communities.” OasLa will ensure that state liquor agencies, locally-

16 OhiO Beverage MONThLY MaY 2011

iT is The MissiON OF The OasLa TO PrOvide eFFeCTive rePreseNTaTiON aNd sUPPOrT TO These sMaLL BUsiNess OwNers BY COLLaBOraTiON sO TheY dON’T have TO deaL wiTh These issUes iNdividUaLLY.” The OasLa also partners with prospective agency owners to navigate the regulatory and approval processes. The association also provides access to affordable healthcare and workers compensation benefits; legal assistance; and Techniques of alcohol Management training to its members. “state liquor agency owners face new challenges every day – from training a staff, to

keeping up with new laws and regulations, increased costs of doing business and discussion of privatization. it is the mission of the OasLa to provide effective representation and support to these small business owners by collaboration so they don’t have to deal with these issues individually.” The OasLa is currently accepting membership applications from state liquor agencies, or individuals working to open an agency in the future. Those interested in joining the OasLa, can contact the association at ohioliquoragencies@yahoo.com or 614.531.4080.

TheBarBLOgger.COM

hOw a Bar Or resTaUraNT CaN Use FaCeBOOK QUesTiONs eFFeCTiveLY gather Useful Feedback! BY BarrY ChaNdLer

acebook recently released a new version of Facebook Questions. This provides a great way for bars and restaurants to increase customer interaction. Facebook Questions is a feature that allows Facebook users to post questions and gather answers from their friends

and other Facebook users. Facebook Questions can range from “what’s your favorite ice cream flavor?” to “what’s a great restaurant in Columbus?”

FaCeBOOK QUesTiONs is a FeaTUre ThaT aLLOws FaCeBOOK Users TO POsT QUesTiONs aNd gaTher aNswers FrOM Their FrieNds aNd OTher FaCeBOOK Users. Facebook explains Facebook Questions as a way to learn from your friends, see where people stand, and share what you know. But for a bar or restaurant, it can be much more than that. Questions is a way to gather feedback, increase engagement and draw attention.

Facebook Questions is extremely easy to use, even from a Fan Page. You simply need to visit Facebook.com/Questions and begin posting. gaTher FeedBaCK This gives bars and restaurants the opportunity to survey customers and get feedback. You can gather feedback your service, your customers favorite menu items, or what they think a new special should be named. The possibilities are endless. For example, we posed a funny question on the Facebook Page of our client, schmidt’s. we asked their Fans which menu item they would choose if stranded on a desert island. in less than 24 hours, we received 166 responses. That’s 166 fans on Facebook who now have a link to this question on their Profile for each of their friends to see. according to Facebook, we each have an average of 150 friends on Facebook, meaning this question and schmidt’s brand has the potential to be seen and clicked through to by 24,900 different people. NOw are you interested?!

iNCrease eNgageMeNT Beyond gathering important feedback, Facebook Questions can also be used to get customers involved and increase engagement. Bars and restaurants have the opportunity to ask relevant trivia questions, opinions about popular topics and anything else to get customers interacting. we posted a humorous question on behalf of another client, Pulse Nite Club.

we asked fans if they’d rather have no legs and be unable to dance at Pulse, or have no arms and be unable to drink at Pulse. a whimsical question (not intended to offend anyone…)

as you can see, Facebook Questions can be a great way to show your sense of humor and start a conversation. draw aTTeNTiON One of the best things about Facebook Questions is that it’s viral in nature. every time a user answers a question, it will appear on their wall and in their friends’ timelines. when a user answers a question posted by your bar or restaurant, their friends will see it and want to check out your page.

Facebook Questions is a great way to show your customers that you care about what they have to say. Try out different types of questions and see what gets the best response. You might just learn something new.

MaY 2011 OhiO Beverage MONThLY 17

Photograph courtesy of ????????????

18 OhiO Beverage MONThLY MaY 2011

May11 Sh

NEW

GIN NATION NEW STYLES ARE ATTRACTING KEY DEMOGRAPHICS

BY JACK ROBERTIELLO

ou must have been napping if you’ve missed the recent gin explosion. Many are emerging as a result of the growth of the American craft distiller movement, but the Old World, too, is contributing its share of new iterations to what’s been seen by some as a stodgy old gin mix. To Americans who easily embrace the new, it may seem odd but among aficionados this wave of gins, skewing away from the juniper bite of a London dry style, has caused some consternation. Listen to what one gin maker told me late last year: “Gin has to predominantly have the nose and taste of juniper, yet some of the gins coming on the market at the moment really don’t meet that criteria, and this is quite a concern.”

That’s something you’d expect to hear gin But when from makers of a classic gin. even Lesley Gracie, one of the distillers of the most successful of the newer gins, Hendrick’s, points out the impact of brands spiked with more citrus, spice and floral flavors, then it’s clear we’ve entered uncharted territory. Hendrick’s, after all, helped pioneer the style of gins in which unusual ingredients (rose and cucumber) surged to the forefront.

JUNIPER LITE Gin purists may not like it very much, but there is definitely a new world of gin on the rise. The impact of the citrusy New Amsterdam, which has quickly broken through to near the top of the American-made chart, shows that consumers are open to embracing new flavor profiles in their gins. “Over the past two years, the gin category has been impacted by the global economic downturn. However, we believe that gin is well positioned for long-term growth due in part to increasing consumer demand for traditional cocktails,” says Gerard Thoukis, New Amsterdam’s director of marketing. “Modern gins such as New Amster Amsterdam, with its balanced citrus and angelica notes, will continue to fuel growth in th the category as consumers and bartenders se seek more interesting, flavorful and balanced white spirits.” Long de defined by the potent London dry style, gin today is undergoing a modern makeove makeover stimulated by a variety of factors: atten attention to the category as an important in ingredient in classic cocktails, tinkering by distillers large and small with

new recipes and the unabashed American cocktail culture’s interest in broader flavor flavor profiles. But some of these gins, widely dubbed “New Western,” are so low in juniper that it’s hard for a seasoned drinker to think of them as gin at all. Toby Cecchini, a New York-based bartender and consultant who recently spent an afternoon tasting 35+ gins, notes that the new gins and expressions from familiar brands like Beefeater, that now offer Beefeater 24 and Beefeater Summer and Beefeater Winter seasonal varieties, have significantly broadened the range of forward botanicals, mostly in terms of floral and citrus notes: “The ones that work best, in whatever cocktail you make, need to have structure and balance, and some of the new ones don’t really have that. But those that push the boundaries of what we think of as gin might make very interesting cocktail ingredients.” Scott Clime, beverage director for D.C. Coast and other Passion Food restaurants in the Washington, D.C. area, echoes Cecchini’s point. “To make a gin martini for someone who has never tried one, these new gins are ideal,” he shares. The softer, low juniper gins are a lot more approachable for new drinkers, and he finds it easier to come up with new drinks with gins without the big juniper bite.

JOINING THE GAME Two recent high profile gins show that European distillers are just as interested in expanding or at least competing in the gin game. From the family who created Ketel One comes Nolet’s Silver, notably made

with raspberries, roses and peaches. Also new is No. 3, produced for Berry Bros. and Rud Rudd in London in very much a classic styl style but with a touch of grapefruit peel. In the U.S., brands like Death’s Door from Wisconsin and Bluecoat from Philadelp delphia have joined California’s Blade, and No. 209 gins, as well as Right from Swe Sweden, as new favorites since many bars are taking them on, if for no other reason, tha than to differentiate bar programs. Maybe this change is overdue. It’s been aw while since gin has seen major growth: Acc According to numbers released by DISCUS from 2010, gin as a category was down 2.6 % in aall price categories except for the superpremium level, which shot up 9.2%. Revenue was up an even higher percentage on the super-premium end, where many of the newer gins are selling.

“NEW WESTERN” COCKTAILS Among newer gin brands, those like Bulldog, Nolet’s and Farmer’s Organic, executives in charge are upbeat that the wave of interest in all sorts of gin variations will bode well for them. “Farmer’s Organic Gin made with elderflower and lemongrass, has been successful both on-premise and off-premise because it offers gin drinkers a uniquely delicious taste with wonderful flavors that complement and enhance the juniper,” says Joseph Magliocco, president of Chatham Imports, which includes Farmer’s in its portfolio. Aware of the impact that mixologists have had on the category, Farmer’s has worked with Alexei Beratis of Town in Boston, Daniel Hyatt of the Alembic in San Francisco and others who “have shown us how to make Farmer’s Gin cocktails in delicious ways we never would have imagined,” Magliocco adds. Anshuman Vohra, CEO and founder of Bulldog, a London import made with a botanical mix that includes lotus and poppy, says the attention of mixologists is key to any gin’s success: “The creative cocktail movement allows people to be introduced to gin’s versatility and experience it as an alternative to other spirits. In fact, our suggested spring/summer

GIN NATION

cocktails feature a bevy of ways to spice up the gin & tonic using ingredients such as lemon curd, licorice or lavender—each represents a different botanical infused in Bulldog Gin—which helps expand the consumer’s palate for drinking gin.” As Vohra notes, there’s still a stigma associated with gin which is taking some time to counter. But the heavy lifting already started in the early part of the decade, when two English brand ambassadors made it their task to rejuvenate the category.

AN EDUCATION Over the last decade, Pernod Ricard’s Simon Ford and William Grant’s Charlotte Voisey, both built their gin brands (Plymouth and Hendrick’s respectively) through close contact with mixologists via tastings, seminars, competitions and events. In fact, the two of them have revolutionized not just gin marketing, but spirit representation altogether, as many brands now employ full-or part-time spokespeople who work almost exclusively with bartenders. Ford, who now works for Pernod Ricard on Plymouth, Beefeater and Absolut Vodka as director of trade outreach and brand education, has been hosting an annual gin symposium tour and arranges international

GIN TODAY IS UNDERGOING A MODERN MAKEOVER STIMULATED BY A VARIETY OF FACTORS, INCLUDING: ATTENTION TO THE CATEGORY AS AN IMPORTANT INGREDIENT IN CLASSIC COCKTAILS; TINKERING BY DISTILLERS WITH NEW RECIPES; AND THE UNABASHED AMERICAN COCKTAIL CULTURE’S INTEREST IN BROADER FLAVOR PROFILES. bartender exchanges that boost the image of gin not only for the Pernod brands but for the category as a whole. With brand extensions like Beefeater 24—made with green tea and grapefruit—Beefeater Summer and Beefeater Winter, Pernod has been able to cast a modern light on its classic Beefeater brand. Even rivals praise the work Ford and Voisey have done. Ryan Magarian of Portland, OR-based Aviation Gin, a product of House Spirits, notes that the model Ford used, targeting bartender tastemakers who can build case sales while sharing details of the brand’s history and points of difference, have built the brand to the point that Magarian himself puts a Plymouth drink on every menu he creates. Likewise, Tanqueray has increased the presence of its three gin brands—the

standard bottling, No. 10 and Rangpur— by engaging another UK bartender, bartender Angus Winchester, as global brand ambassador. Last summer, he went on the road to gather more than 200 unique recipe twists on the gin & tonic interacting directly on behalf of the brand with scores of bartenders across the country. “Consumers are looking for cocktails with character, and we’ve always believed that Tanqueray’s rich, complex profile lends perfectly to mixing both classics and new interesting mixes,” says a Tanqueray spokesperson.

BOTANICAL BUZZ The work of the newer gins has increased the pressure on all brands to be active in the field. “The response from our mixology community has been unbelievable,”

T HE GIN FL AVOR S PE C T RUM

Hendrick’s coriander, chamomile

New Amsterdam orange, tangerine

Beefeater 24 juniper, green tea, grapefruit

G’Vine Floraison green grape, florals

Nolet’s Silver raspberry, rose

Death’s Door ginger, malt

Martin Miller’s citrus, melon

Bluecoat citrus, white pepper

GIN NATION

says Carl Nolet Jr., 11th generation Nolet family member and executive VP of Nolet Spirits U.S.A. “The bartenders/mixologists are extremely crucial to the success of Nolet’s Silver as they serve as the true ambassadors for the brand. It’s their recommendations and unique Nolet’s creations at the bar that help us reach this new generation of drinkers who are looking to experience a modern take on a classic category. By inspiring the bartenders through education and trial, we in turn inspire the consumers.” The new gins if nothing else are creating a buzz about the category. “I think gin is going to come back as the flavor profiles stand out, and people pick them for the differences,” says Michelle Madigow, co-owner of the bar Licorous in Seattle, which carries more gins (13) than vodkas. “People are going to catch on that these are smaller production products and going to start asking for them as different flavor profiles.” With customers welcoming the return of gin, especially in strong, stirred cocktails, they’re willing to expand their own notions of what a gin is, she says. That willingness has helped her sell a rotating list of house-infused gins she makes— recently, she included a Meyer lemoninfused Bombay in her infusion flight. “As far as I’m concerned if you’ve got Beefeater, Plymouth and Tanqueray, they are the classics and there’s no reason to

Bombay Sapphire licorice, cassia

Bulldog poppy, angelica

try to get close to them. We wanted a gin that was equally delicious but entirely different than London dry,” says Magarian, highlighting Aviation’s sarsaparilla, anise and lavender notes. While there are rules about juniper levels in London dry gins, new variations, he says, need to be significantly different in order to get traction.

GIN’S NEW CONSUMERS Newer gins may also be helping attract younger consumers into the fold. Says Clime,“My generation’s exposure to gin wasn’t always a good one, but right now, bartenders are going back to the classics when gin was the spirit of choice and they’re concentrating on the quality of ingredients.” Clime notes that when he and others of the current generation of bartenders started their careers, gin was served two ways: with tonic or in a martini. “We didn’t realize how versatile it could be in cocktails like the Aviation, Martinez and others,” he adds. Vesatile, and with different flavor profiles, gin has caught on for flight service. At Licorous, a recent flight included Martin Miller’s and the Austrian Monopolowa; at New Heights restaurant’s bar the Gin Joint in Washington, DC manager Amy Smoyer recently offered a flight of three gins connected to Holland—Bols Genever, the Dutch Damrak and New Amsterdam—to follow March’s small-

Tanqueray almond, cinnamon

Bols malt, cherry

Plymouth juniper, cardamom

batch American flight, which included Bluecoat from Philadelphia, Smooth Ambler from West Virginia and Ethereal from Massachusetts. Smoyer stocks 40 or so gins on her menu now, with notes highlighting the dominant botanicals in each: Bombay Sapphire is noted for angelica and cassia bark notes, Old Raj for saffron and orange peel and New Amsterdam for blood orange, blueberry and juniper. Other gins have a different emphasis. For Aviation, makers looked to craft a gin reminiscent of Pacific Northwestern flavors, and Magarian suggested rich, savory, spicy and damp as the keynotes. Others tend to emphasize such spices as coriander and cardamom or floral notes like rose and honeysuckle. To bolster her bar’s gin connection, Smoyer also carries five high-end commercial tonics and makes three of her own to serve with the gins: one made with grapefruit, another with orange flower water and lime and a third with cardamom, allspice and other baking spices. It’s that sort of sophisticated approach to an old-fashioned beverage that is helping bring gin back into a younger drinker’s portfolio. “It’s fun to teach people about the history of gin; introduce it and bring out some of its less likely components that people didn’t know they liked,” she says. “My favorite thing about the Gin Joint is changing people from gin haters to gin drinkers.” ■

No.3 grapefruit, juniper

Aviation coriander, anise

Farmer’s lemongrass, elderflower

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AMERICAN HIGH FOR THE FIRST TIME THE U.S. IS BECOMING THE LARGEST CONSUMER OF WINE. HOW DID WE DO THAT? BY ROGER MORRIS

aise your wine glasses in celebration. While each of us may not receive individual listings in the Guinness World Records, next year everyone who drinks wine in America will help set a record when we become the #1 worldwide consumer of table wine, surpassing Italy as the biggest global drinker and becoming the first country outside of Europe to hold that distinction. According to newly released projections, in 2012 Americans will collectively purchase almost 2.7 billion liters of wine—that’s 300 million standard cases or 3.6 billion bottles. This ascendancy to Numero Uno status among wine-consuming countries would have been surprising even a decade ago when France and Italy were far ahead in total gallonage. But in recent years, it became evident that America’s growing thirst for wine would eventually outstrip those two countries’ emerging sobriety. According to a study recently released by the Vinexpo organization

charting 114 wine-consuming countries, the U.S. is already the world’s largest retail market (which excludes restaurant sales) of what it calls “still light” or table wines as well as the largest total consumer of wines priced higher than $10. And the collective price tag for U.S. purchases is already first—we buy more-expensive stuff—with the British second.

This does not mean that Americans are individually the biggest wine drinkers, as we only rank 15th in per-capita consumption, a category the French, Italians and Swiss dominate. The average adult American drinks only about 16 bottles of wine annually. Surprisingly, while the increase in worldwide consumption of wine slowed, it did not decrease during the continuing global financial crisis. Sales for 2007 and 2008 were essentially flat, and there was a tiny increase in 2009. “The world is drinking more, and the world is drinking better when it comes to wine,” concludes Vinexpo CEO Robert Beynat. The study, which also includes production figures from the top 28 winegrowing countries, compared actual results from the five-year period 2005-2009 with projections for the next five years.

AMERICAN HIGH

HOW DID THE U.S. GET TO #1? WE ASKED THE EXPERTS Boomers grew up as global sophisticates. “My generation traveled more extensively than our parents,” says baby boomer and wine guru Robert Parker, inventor of the 100-point rating scale and owner of The Wine Advocate. “Everyone was going to Europe in the late ‘60s and ‘70s and taking their junior years abroad. So we became exposed to European and Latin wine-drinking cultures.” Gladys Horiuchi, communications manager of The Wine Institute, adds, “In the 1960s, baby boomers started drinking table wines instead of the dessert or sweeter wines their parents were drinking.” Foodie and wine cultures became sympatico. Boomers grew up with Julia Child on the kitchen TV and with Alice Waters at Chez Panisse leading the dining reformation. “In general, Americans paid closer attention to what they were eating,” says Chris Adams, co-owner and CEO of New York-based wine retailer SherryLehmann. “We learned the pleasures of food and wine pairings.” Parker adds, “The culinary revolution was a catalyst for the wine revolution.” Wineries popped up in every market. “Whenever you have strong local producers, like in the U.S., imports rise as well,” says Vinexpo’s Beynat, pointing out that 27.8% of American drinking in 2010 was imported wine. This may seem counterintuitive, but the rise in Starbucks franchises didn’t drive out independent coffee houses. China’s growth as a winegrower is cited as a positive sign by those who want to sell wine there. The growth of regional wineries has allowed people to get their palates wet on the local stuff first, thus making wine less of an elitist beverage. We drank to our health. “When the French paradox studies came out with the health benefits, the stigma of drinking wine disappeared,” Horiuchi says. “Over the last several years, what has helped feed the growth in wine sales

has been the health benefits,” adds Mark Wessels, manager at MacArthur Beverages in Washington, D.C. “Even doctors are saying it’s okay to drink and to drink more, especially red wine.” Popular culture validated wine drinking. Movies such as Sideways and Bottle Shock glamorized wine the way cocktails had been glamorized a generation before. The Judgment of Paris in 1976 became a matter of national pride because even the French experts preferred American wine, with Robert Mondavi attaining folk hero status. “Since share of mind translates to share of market, the exposure to wine in movies, magazines, television and social media has helped,” says Fred Franzia, head of Bronco Wine and creator of world-famous Two Buck Chuck.

VINEXPO STUDY FACTS In 2009, 31.5 billion bottles of wine were consumed worldwide, and that is expected to grow 3.2% to 32.7 billion bottles in 2014. Table wines (defined to exclude sparkling wine and wines over 15% alcohol) account for 92.6% of all wines consumed worldwide. Rosé (about 10% of all table wines) is expected to experience the largest volume growth over the next five years— 7.8%—while red wines (about 53% of total) will grow by 3.9%; white wines (about 37%) will increase the least—2.4%. Sparkling wine sales are growing faster than table wines. Currently, about 7.4% of all wines drunk worldwide, sparklers are expected to grow by 5.6% over the next five years compaared to table wine growth of only 3.0%. Wine Production; France continues to lead Italy slightly in wine production with Spain and the U.S. rounding out the top four. Among the top 10 producers, only Argentina (#5), China (#7), Chile (#8) and South Africa (#9) are expected to increase production between now and 2014. Australia (#6) is projected to decrease by 11.6% and fall into the #7 spot behind China. U.S. production is expected to decrease by 2.2%. Germany (#10) will also decrease.

While quality has gone up, prices remained low. “American wine consumption is being driven in a large part by the quality and value of the wines that are being produced, and in these times value remains quite important,” Franzia says. “Despite the economy, we’ve had 17 straight years of increased consumption.” We’ve been dazzled by choices. “When I started in 1978, there were very few choices,” Parker observes. “You couldn’t find an Australian wine, not even Grange. One of the best wines in the world, Vega Sicilia, wasn’t available in the U.S. No one sold wine by the glass.” Today, the global wine gates have been opened, in large part by a group that barely existed in the 1970s— restaurant sommeliers—whose wine bythe-glass programs have introduced us to wines from “new” regions and “new” grape varieties. Andrea Englisis, co-owner of Athenee Imports, makes this point: “Originally, the majority of our sales were ethnic, in Greek neighborhoods and in ethnic restaurants. Then in the early 2000s, sommeliers started becoming more adventuresome, and now you can find Greek wines in many restaurants.” The ratings game gave us a buying strategy. “Regardless of what you think of wine ratings, they do make things simple,” retailer Wessels says regarding the popularity of Parker and Wine Spectator rankings. “Some people who come into a store with hundreds of bottles of wine are overwhelmed and tempted to turn around and walk out. But wine ratings give them something to work with.” Sampling has driven sales. “Wines by the glass gave the opportunity to try something new without buying a whole bottle as you once did,” Horiuchi says. The Riedel phenomenon of big, wine-friendly glasses made also drinking classy. Status always counted. “As professionals became more successful, they started buying luxury goods, including wine and wine collections,” says Stephen Rowland, a regional manager for Pasternak Imports. “It was a way to show status, and the people they associated with were also trying to show their status.”

AMERICAN HIGH

The Internet became information central. Every producer we talked with mentioned how easy it is to get information about their wines to consumers via electronic media—and for customers to check them out. Social networking programs are now a part of every marketing plan. And is there a winemaker on any continent who doesn’t tweet from green harvest through malolactic? As Americans drank more, Europeans drank less. Part of the American ascendancy to #1 has been our growth, but part is also due to the Italians and French falling back. Wine became the feel-good drink. “When you drink wine at dinner with friends, you have a measured mellowness that is enjoyable,” Parker advocates.

A WINE PERSPECTIVE But before we start singing “We Are the Champions” to the Europeans, we should put our wine-consumption gains into perspective. For example, Karl Storchmann, New York University economist and managing editor of Journal of Wine Economics, downplays the touted rate of growth of U.S. wine consumption in the past decade. “People always stress the incredible increase in the wine market over the last few years,” Storchmann says. “That seems a fairytale to me.” Using real 2010 dollars, Storchman shows the greatest growths in total retail wine sales took place decades ago in the 1960 and ‘70s.

WINE GURUS Top: Robert Beynat, Vinexpo; Fred Franzia, Bronco Wine Co.; Robert Parker, The Wine Advocate; Chris Adams, Sherry-Lehmann; Bottom: Gladys Horiuchi, The Wine Institute; Mark Wessels, MacArthur Beverages; Karl Storchmann, Journal of Wine Economics; Steve Rowland, Pasternak Imports; Andrea Englisis, Athenee Importers

Annual Growth Rate / Decade 1950’S 1960’S 1970’S 1980’S 1990’S 2000’S

1.05% 5.90% 5.31% 1.71% 1.64% 1.59%

Source: Journal of Wine Economics

“The growth in wine consumption,” he argues, “appears to be linked to economic growth.” Nevertheless, retail spending for wine in real dollars in the past 50 years jumped from $5.56 billion in 1960 to $27 billion in 2010—a fivefold increase. Thus, we are spending five times as much on wine today than drinkers were in 1960. And everyone—especially foreign producers —sees room for continued growth in the American market, although no one predicts a return to that heady growth of the ‘60s and ‘70s. For example, while Prosecco consumption in America has more than doubled in the last five years, Giancarlo Vettorello, director of the classic Prosecco consortium, points out that only about 3% of his region’s 61 million bottles end up on this side of the Atlantic. “We have a lot of room to grow in the U.S.,” he shares. “There’s been a big increase in port tawnies in the U.S, particularly in restaurants,” says Adrian Bridge, director of the Fladgate Partnership, and he sees restaurant sales as continuing to be big driver.

Martina Rothe Obregon, chief marketing officer of the Freixenet Group, adds, “We believe that the Spanish wine segment is still underrepresented in the U.S. and will continue to invest and lead development here. Because of its size and growth potential, the industry will be focusing on the U.S. and how to attract and bond new consumers entering into the category.” Then there are the Millennials, the 70 to 80 million social networking consumers aged 21 to 33 who are the fastest growing market segment, and one which is taking over as the Baby Boomers drift off into retirement. Pasternak’s Rowland says he approaches the over-30 and the under-30 customers quite differently. “Younger people are much more interested than their elders in sustainable, organic and biodynamic wines,” Rowland says. “For them sustainability is a great selling point. They also get their information from the Internet and they have a confidence that middle age people do not. They are not intimidated and are generally more difficult to sell.” “Ratings are less important than they once were,” adds Adams of Sherry-Lehmann, which has a strong Internet presence and supports Millennial programs, “and younger people are more interested in hearing the story of the wine.” Finally, Fred Franzia, while believing that the American market will continue to grow, adds a word of caution: “I would not like to be in the over $20 per bottle part of the wine business. The U.S. is going to be the #1 wine market in the world soon, but I don't think that the rising tide of wine will lift all boats.” ■

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Pernod Ricard’s Matt Aeppli Senior VP, Spirits Marketing The Beverage Network sat down with Matt Aeppli of Pernod Ricard USA, to talk about category management, the increasing importance of convenience packaging and how the spirits industry can better communicate with consumers.

ON MIXOLOGY THE BEVERAGE NETWORK: Pernod Ricard invests heavily in bartender education and promoting mixology culture. What’s the return on your investment? MATT AEPPLI: Cocktail culture is as dynamic as it has ever been, and it opens new doors for every tier in our industry as the largest driver of innovation. Our Bar Smarts program, which gives bartenders the basics on mixing, cocktails and serving, offers real added value for the trade— so far we’ve had over 2,000 graduates. We’ve taken it a step further with Pioneers of Mixology for our Bar Smarts graduates who want to continue to the next level. The key aspect to these efforts—and a big reason they get so much respect in the trade, is that they aren’t about our brands or our company. We are perceived as a leader in bartender education and that’s where we get the value.

ON THE SHOPPING EXPERIENCE TBN: How can suppliers better equip retailers to enhance their consumers’ shopping experiences? MA: We can do so much more as suppliers to provide a more premium experience for consumers and shoppers. When you compare our industry to other con-

sumer goods industries, we are behind, but that is starting to change. A lot of suppliers (including us) are developing more engaging strategies for our brands that will enliven the store environment, such as our new Malibu activation with flop flops that puts consumers in the mood of that brand, while making it fun to shop. Category management is about bringing solutions to retailers that aren’t simply self-serving to a supplier’s own brands.

seur situation where I am trying to impress someone? We as suppliers could suggest ways for retailers to design their stores according to occasions, which would dynamically change the shopping experience. We encourage on-premise licensees to follow this best practice as well.

ON VODKA TBN: How have you seen the vodka category impacted by the economy?

TBN: What about better shelf management? MA: This is another area of opportunity for our industry. When I put myself in the average consumer’s shoes, it is challenging to orient yourself in many stores. There are so many different products, what do you choose? There’s still a lot of opportunity for retailers to optimize shelf management. Shopper insight suggests that better shelf management can help consumers better navigate the stores and get the product they want. TBN: Why has Pernod Ricard refocused its marketing efforts on- and off-premise around occasion marketing? MA: Consumers shop by occasion, then they choose brands. What is the occasion and who am I with? Am I home on a weeknight with my partner? Are friends coming over for a casual evening? Or is it a connois-

MA: Every fourth drink is a vodka drink and the category is currently growing 5 to 6%. It’s not the fastest growing category, but it has the largest incremental volume increases because of its size. While there was some trading down and intense price competition during the height of the recession, the premium segment has rebounded nicely in recent months, as it always does after economic downturns. We’ve also noticed some momentum in the onpremise. Both of these developments are good news for Absolut, which has returned to growth. We continued to invest strongly in the brand over the past few years, and history shows that well-supported premium brands emerge stronger after recessions. Also, even as the premium segment comes back, the value segment continues to do well. For example, our Fris Vodka is growing fantastically, as we continue to roll out more distribution.

A Conversation With Industry Professionals TBN: How can retailers apply savvier category management to their vast array of vodka offerings? MA: There is unbelievable innovation in this category, hundreds of flavors and dozens of vodkas launch each year—so category management is incredibly important. I think many retailers are overwhelmed and lack an effective category management strategy, and I believe it’s the suppliers’ responsibility to provide it. It’s our job to bring perspective and insight on consumer behavior, not to just randomly offer different products and flavors to stack on shelves. Who is the shopper I’m targeting? How do I speak to them? These are the sort of questions we need to be asking ourselves. TBN: Speaking of target consumers, who does Absolut speak to? MA: Absolut is so large it touches almost every consumer, but our target core consumer is the up-and-coming professional who is already successful, interested in trying new things and staying on top of trends. In the old days, we would go with pure demographic segmentation—men between 25 to 35, for example—but today we are looking for psychographic segmentation, trying to understand consumers and shoppers’ habits and attitudes. The vodka category has segmented so much. Absolut has established itself as the leader of the premium segment, which is where consumers go when they want quality that always delivers. Our current communication strategy for the brand is all about cocktails.

ON OTHER OPPORTUNITIES TBN: Jameson is driving phenomenal growth in the Irish whiskey category. How are you positioning this brand? MA: Jameson has carved out its own category, similar to what Patrón has done by transcending the Tequila cat-

WE ENCOURAGE RETAILERS TO DESIGN THEIR STORES ACCORDING TO OCCASIONS—THIS WOULD DYNAMICALLY CHANGE THE SHOPPING EXPERIENCE.

egory. We call it the third way of whisky: it’s not an American whisky which can sometimes have a rugged or entry-level image, but it doesn’t have the rules or formality of Scotch. Jameson is serious, but approachable and smooth, and the most recommended whisky by bartenders. Ideally, I like to see retailers position it exactly between Jack Daniel’s and Johnnie Walker.

TBN: How will Malibu Black be positioned in the market?

TBN: What about Scotch?

TBN: What is the communication goal behind Kahlúa’s new campaign, Delicioso?

MA: The Glenlivet, the leading single malt in the U.S., maintained steady growth during the recession, and now is growing at an accelerating rate. We also have enjoyed significant growth on Chivas 18, which has been the primary target of our Chivas Regal marketing efforts in recent years, and now are seeing a good recovery for Chivas 12. TBN: Malibu’s RTD offerings represent a major packaging innovation. How have they been received in the marketplace? MA: The success of Malibu RTDs for the first three months after release—it was the fastest-growing new product according to Nielsen—is driven largely by its convenience packaging. It is not just a premium mixed cocktail, but a convenience solution which is why consumers and retailers have been so interested in it. It’s such a natural territory for the brand, with its summertime, outdoor usage occasions. We will start to see more innovation in the convenience packaging realm I believe.

MA: It’s a higher-proof, less sweet rum which we believe will create new possibilities for the franchise, get Malibu used in even more cocktails and open up the brand to even more evening occasions. Currently, Malibu is more about daytime and pre-dinner consumption.

MA: We learned from our research that a lot of people didn’t know what Kahlúa is—they thought it was cream-based, or had chocolate in it, or was from Hawaii because of the name. We concluded we needed to bring the brand back home and let our consumers know it’s a premium coffee and rum liqueur from Veracruz, Mexico. We also wanted to open it up for different cocktails and increase its versatility to many more occasions.

TBN: Plymouth has become one of the most exciting brands in the gin category. How do you explain its success? MA: Plymouth was the original dry martini. It’s an old brand, but it’s a young brand in the U.S. and its growth is on-premise driven. The bartender community has truly embraced it. Connoisseurs also appreciate its great history and authenticity, and its production-made in Plymouth with batch distillation in copper stills. ■

Left: Ilegal’s versatility is ideal for mezcal cocktails Right: Visitors to Casa Mezcal on New York’s Lower East Side don’t just sample the agave spirit, but celebrate Mexican culture

Mezcal Marketplace Mexico’s Other Agave Spirit is Officially a Player BY ALIA AKKAM

t Empellon, one of the newest Mexican restaurants to open in New York City, Mathew Resler whips up mezcal cocktails that incorporate Serrano chilies, chia seeds and chamomile, exotic ingredients used in the kitchen. Across the river in Queens, at popular Astoria cantina, Pachanga Patterson, locals sip small glasses of mezcal, whether Del Maguey, Ilegal or Los Nahuales, to accompany their short rib tacos. In downtown Los Angeles, Las Perlas, brainchild of nightlife guru Cedd Moses, buzzes as a mezcal shrine, while Rosa Mexicano, the upscale Mexican empire with New York roots—it has now expanded to 10 different restaurants on the east coast and L.A. —has a new cocktail menu, designed by bartenders Alex Day and David Kaplan, featuring two mezcal cocktails.

Almost two years ago, the last time Beverage Media checked in on mezcal’s growth, the category was just gaining traction thanks to the presence of NYC bars like Mayahuel stocked with primarily Tequilas and mezcals. The arrival of boutique brands such as Sombra—from Richard Betts, Charles Bieler and Dennis Scholl—and Amy Hardy and Arik Torren’s Fidencio also infused the category with new life. Of course, the continued efforts of mezcal’s most enthusiastic ambassador, Del Maguey’s Ron Cooper, helped shed the little-known spirit’s unfair reputation. In just that short time, the mezcal landscape has changed. The agave spirit primarily made in Oaxaca, often confused with its long-distant cousin Tequila (for example, all Tequilas are mezcals, but not the flipside; mezcal can be made

with agave from numerous plants while Tequila only from Blue Weber; agave for mezcal is roasted, but steamed for Tequila) has managed to strike out on its own, captivating consumers not only with a range of pure, nuanced flavors— although an alluring smokiness is the dominant characteristic—but as a reflection of Mexico’s rich cultural heritage. In the Know

Guillermo Olguin and Ignacio Carballido first launched Los Amantes in 2003, an era when Americans still wrongfully perceived true mezcal as a worm-studded novelty creation sipped during spring break. Even in Mexico’s urban centers, like Mexico City, Carballido says it wasn’t mezcal locals sought out, but Tequila and whiskey. Now, he notes, that stigma

has slowly been eradicated. “People are drinking mezcal. They understand it’s not something for a wild and crazy night, but to savor like bourbon.” This perspective was certainly fueled by Olguin and Carballido’s decision to open Casa Mezcal last year, a sprawling mezcal emporium on New York’s Lower East Side that emphasizes Mexican food, music and art, too, so customers can be fully immersed in Mexican culture. While the bar serves as an ideal place to sample Los Amantes, Carballido points out Casa Mezcal’s most important mission is to promote a greater awareness of the category. “Of course we have a brand of our own,” he explains, “but we wanted to be open to other brands so mezcal could be recognized and people would pay attention to the spirit. It’s great for the Mexican economy.” BurYing The Worm

As the arrival of small-batch mezcals like Pierde Almas and el Buho (when this one debuts in New York and New Jersey in June, it’s designed to be sipped or incorporated in high-end cocktails) begin to resonate with bartenders in much the same way, say, handcrafted gins and whiskies do, mezcal is poised to raise its profile. “There is a hunger among consumers and particularly liquor stores and bartenders to try all the new mezcals coming onto the market,” notes Cooper, founder and president of Del Maguey Single Village Mezcals, who for well over a decade has been championing the spirit. “Our growth over 16 years has been really shallow up until 2008. Then, in 2008 we grew 50%, in 2009 17% and in 2010, 100%. The growth of Del Maguey in 2008 was radical; mezcal hit the tipping point.” Early mezcal supporters like Aspen restaurateur Jimmy Yeager and AKA Wine Geek’s Steve Olson helped alert tastemakers to the quality of single village mezcals, and eventually, says Cooper, the “mass got big enough, and people wanted to know more.”

Cooper remembers when just a mere mention of mezcal elicited talk of worms: “That was an old marketing gimmick prior to the 1950s, and now, after 10 years it’s not the first question people ask.” According to Cooper, what is also helping propel mezcal along is its exposure to a first generation of consumers: “They never had a crappy mezcal experience, so when they get introduced to this really fine spirit that’s full of flavor, it’s like a smoky single malt.” MODERN JOURNEY

If it wasn’t for global brand ambassador Stephen Myers’ proactive efforts, Ilegal, the mezcal brand that was hatched in founder John Rexer’s Guatemalan café, may not be one of the category’s breakout brands. “Fortunately for us, and through our extensive experience and travel through Oaxaca, we were able to create a great mezcal that was able to rectify the image of poor quality mezcal, and build our own at the same time,” shares Myers. “There are very few categories remaining in the liquor market that have the potential to expand to a significant size and I believe mezcal is one of them. The production methods used in creating mezcal, and combined with the ability to use many different agaves, means that the breadth of flavor profiles available within the category has allowed mezcal to be a flexible liquor that can be paired with the entire spectrum of the spirits available in today’s market.” Resler, who runs Empellon’s bar program, thinks a renewed interest in cocktails has helped mezcal make some much-deserved headway into the mainstream. “I give much credit to the Tequila boom of a few years back. People are often finicky, so when they get ‘bored’ with Tequila they are willing to branch out and try something new.” One of the mezcals he likes using for its diversity is Scorpion. “I can use the silver for most mixed cocktails where I want to showcase the smoky agave and

From top: “The Mayan,” Miguel Aranda’s mezcal cocktail at Yerba Buena Perry in NYC; Scorpion’s new metallic caps bear the image of an upraised scorpion; Ilegal mezcal is making waves on back bars courtesy of brand ambassador Stephen Myers

Mezcal Marketplace Denver barman Sean Kenyon likes Sombra for its smoky profile

raw nature of mezcal; I tend to use the reposado if I want to give the cocktail a bit more depth and backbone. I recently made a cocktail using the Scorpion five-year añejo, Carpano Antica, lemon juice and Pacharan liqueur. Miguel Aranda, a mezcal-loving bartender who works at Yerba Buena, Apotheke and Theater Bar in NYC, discovered the spirit years ago, but it wasn’t until a recent trip to Oaxaca that his passion deepened. Now he makes innovative cocktails like “The Mayan” with Fidencio, Royal Combier and corn elixir at Yerba Buena, and the “Rite of Passion” at Apotheke that incorporates fresh pineapple chunks cooked with chipotle and pink peppercorn into a mezcal-orange base. “Fidencio works well in my cocktails because it has the perfect balance on smokiness and character; the most important thing is the relationship between the spirit and the ingredients,” he notes. In Denver, Sean Kenyon of Blue Collar Cocktails is another mezcal fan who reaches for brands like Sombra. Its distinct smoky profile, he points out, may not work for every libation, but its complexity allows him to build creative cocktails around the spirit. Even at Rosa Mexicano, where Tequila reigns supreme, the importance of serving mezcal is clear. “While we have served mezcal for many years, guests rarely ordered it because it was

not very well known. When given ven D Del Maguey’s made-for-cocktails Vida, en S the choice, Tequila has always been Scorpion’s silver and extra añejo Toba‘safer,’ explains Jason Berry, VP off la featuring estate-grown wild agave n operations. Still, with the addition and Fidencio’s refined Clásico joven of two Del Maguey Vida cocktails,, and limited-edition Pachuga, “El Mezcalito” (Tanteo jalapeno-triple-distilled with quince, pineinfused Tequila, fresh lemon, or-apple, apple, guava and banana, reganic agave, muddled fresh straw-veal the promise of new flavor and berry) and “Flor de Humo,” (silverr cocktail concoctions. Tequila, St-Germain, orange mar-All this development has Carbalmalade and fresh lime), Rosa Mex-lido thinking that mezcal is finally icano has created a way for guestss gaining the respect it deserves. “At to “dip their toe into the wonfirst it was hard for Americans to acFidencio has two new ders of mezcal without making a cept Tequila, so they needed the salt product releases full shot-sized commitment. For and lime gimmick; with mezcal they a high-volume environment like are just experiencing it, and realizours we are able to tell very quickly if ing it’s more in the category of Scotch.” the mezcal cocktails will be popular, Cooper thinks authenticity across the and so far the response has been treboard means the mezcal category will be mendously positive. Mezcal cocktails neither saturated nor a mere flash-in-the quickly convert a curious drinker into pan trend: “But there will be a place in a mezcal fan.” the market for a lot more, and what that will do is bring more consciousness.” SOUTHERN EXPOSURE Myers also thinks the category will grow on a global level: “That said it will Connections with established importers be a slow and controlled development because the companies are small and very have helped take mezcal brands to new levels as Sombra’s inclusion in the Clasinvolved in keeping the traditions and sic & Vintage Artisanal Spirits portfolio, practices of mezcal production alive.” Ilegal’s alignment with Frederick WildA celebration of dynamic heritage, man & Sons, Los Amantes’ with Palm combined with the power to morph Bay International and Del Maguey’s into modern iterations, may be exactly recent acquisition by Gemini Spirits & what ensures mezcal is timeless on the Wine attests. New products, including back bar. ■

The Del Maguey lineup, including the new cocktail-friendly Vida

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Drinking As Dry Rosé Sales Skyrocket, Provence Leads The Charge

ost French wine-producing regions are seeing a steady decrease in the amount of wine shipped to American shores. Provence—where imports to the U.S. jumped 50% last year—is a startling exception: Exports from the region were a whopping 10 times greater than that of total French wine. As this trend shows no sign of slowing, the future for Provence’s wine industry looks as sunny as the region’s Mediterranean coastline. There is a single reason behind Provence’s ascent to the fastest-growing imported French region: rosé. Americans’ sudden and seemingly insatiable thirst for dry pink wine (rosé sales grew at five times the rate of total table wine in 2010) has placed Provence in a position of strong growth for the last six years (which is as long as Nielsen has been measuring dry rosé consumption). U.S. retail sales of imported rosé priced at or above $12 a bottle grew by 22.3% on dollars and 17.7% on volume in 2010 according to Nielsen. Provence

U.S. RETAIL SALES OF IMPORTED ROSÉ PRICED AT OR ABOVE $12 GREW BY 22.3% ON DOLLARS AND 17.7% ON VOLUME IN 2010 ACCORDING TO NIELSEN. has benefitted the most, emerging as the preferred region for dry rosé. After all, Provence is the birthplace of dry rosé wine and remains the world’s leading rosé region—rosé accounts for 87% of all AOC wines produced within its borders. The trade seems to understand and appreciate this: One survey found that the U.S. wine industry perceives “French rosé as the highest quality rosé, and rosé from Provence as the gold standard.”

❧ Spreading Like a Virus ❧ According to Paul Chevalier, national fine wine director

at Shaw-Ross International Importers, which represents Provence’s Château d’Esclans, rosé growth is directly tied to exposure to French culture: “I started seeing people drink rosé in New York City and the Hamptons about 10 years ago— this was the same clientele who had discovered it firsthand in the Côte d’Azur.” The trend spread outwards from there, taking off in very specific markets like Florida and Nantucket. “There is more rosé consumed in Nantucket than all of Massachusetts,” says Chevalier. He sees the rosé demographic skewing slightly younger—many older consumers still associate pink wine with Lancers, Mateus and White Zinfandel. “Global drinking habits have rubbed off,” says Julie Peterson, VP, American World Services, U.S. strategy office for Wines of Provence. “Rosé consumption is coming primarily from those who have traveled to Europe. We are not trying to move the sweet pink wine drinker to dry rosé—it is really a different market.”

Photos courtesy of Francois Millo/CIVP

BY KRISTEN BIELER

Drinking Pink

THE VAST MAJORITY OF ROSÉ RETAILS FOR UNDER $20, AND MOST IMPORTERS AND RETAILERS AFFIRM THE SWEET SPOT IS IN THE MID-TEENS.

SALES INCREASE BY VALUE ($) IMPORTED ROSÉ WINE

TOTAL TABLE WINE

22.3% 18.7% 3.1% 2009

2010

2009

4.2% 2010

SALES INCREASE BY VOLUME IMPORTED ROSÉ WINE

TOTAL TABLE WINE

17.7%

14.3% 1.6% 2009

2010

2009

3.2% 2010

Data reflects U.S. retail sales of imported rosé table wines priced $12 and above. Source: The Nielsen Company, February 2011.

Provence are so versatile, the gatekeepers have an appreciation for them, and have helped develop a real cachet for the category on-premise,” explains Marcy Whitman, senior VP, marketing for Palm Bay International, which represents rosés from Jean-Luc Colombo and Mas de la Dame.

❧ Where Rosé is King ❧ “It’s just different when you set out to make rosé,” says Chevalier. “Many regions make sparkling wine, but if you want a true Champagne, you look to Champagne. If you want a real rosé, you look to Provence.” This is because in Provence, rosé is the focus, not an afterthought or a by-product of red wine production (many producers make rosé with the saignée method, bleeding off free-run juice from red wines, which results in more concentrated reds). “Winemakers in Provence aren’t saying ‘Oh, we have a lot of extra Cabernet, let’s make some rosé,’ explains Peterson. “Here, it’s all about creating rosé—it’s the first priority.” And it isn’t easy: the balance of fresh fruit and light color is difficult to achieve and getting just the right amount of skin contact as well as avoiding oxidation are all challenges— not to mention, AOC guidelines are incredibly strict. John O’Neill, director, Jeff Welburn Selections and N7 Imports, has become something of a Provence rosé specialist in recent years, and believes Provence’s palette of grapes is what sets the region’s wines apart from those made elsewhere: “It’s all about the blend: If your Grenache is too flabby in an unusually hot year, you can tone it with a little more Cinsault. If you need more color or body, you can play

❧ Hitting the Pricing Sweet Spot ❧ Interestingly, rosé growth is occuring in the premium segment—over $12 a bottle—and in spite of the fact that the average price per 750ml bottle was up 52 cents over the prior year. But there is a serious price ceiling for these wines, as they are largely regarded as casual summer sippers. Peterson notes that the vast majority retail under $20, and most importers and retailers affirm the sweet spot is mid-teens. The weakened dollar has pushed prices up, but in O’Neill’s experience “most wholesalers and retail wine merchants don’t believe rosé should cost more than $14.99 on the shelf.” That said, a handful of his are priced higher, and they still sell out. And, of course, there are the category standouts which command far greater prices, like Domaine Tempier and Domaine Ott and the relative newcomer, Château d’Esclans.

Photos courtesy of Francois Millo/CIVP

Although they may not be inversely correlated, rosé’s growth comes as sweet pink wine is on the decline. Rosé—which is required to have less than four grams of sugar per liter, compared to White Zinfandel’s average of 20 grams per liter—is more food-friendly, something Americans are starting to increasingly care about, believes François Millo, director of CIVP/ Provence Wine Council: “The American consumer’s rising appreciation for dry rosé is a direct result of the change in Americans’ palates and rise of the food culture.” While it doesn’t hurt that celebrities such as Uma Thurman and Jay-Z have been photographed sipping rosé on yachts, the most influential rosé advocates have been sommeliers. “Because rosés from

with the percentage of Syrah or Mourvèdre. The great thing about Grenachebased rosés is that you get fruity characteristics without the need for residual sugar.” Welburn’s California distribution company, Angeles Wine Agency, has been a leader in sales of Provence rosé in California for the past decade, but this year “our business has exploded,” reports O’Neill. “Just five years ago, most sales were restricted to restaurants and top retail wine merchants, but today supermarket chains like Cost Plus, Whole Foods, Vons and Gelsen’s have gotten into the dry rosé business.” O’Neill adds his company will sell 4,000 cases of Provence rosé in the state of California alone. Now that the company has expanded nationwide, most of his rosés were on allocation by March.

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The Wide World of PINK

Drinking Pink

rovence is hardly the only game in town when it comes to dry pink wine. Producers in Italy, Spain, Long Island

and Washington State among others all report massive growth with its rosés. Palm Bay’s Marcy Whitman believes that Provence rosé has paved the way for others, and reports that she’s had “excellent

SOME INDUSTRY VETERANS SAY THEY ARE SEEING THE ROSÉ SEASON GRADUALLY EXTEND EACH YEAR, NOW STARTING AS EARLY AS APRIL1ST AND LASTING THROUGH THANKSGIVING.

response to a number of Italian rosés from top-level producers such as Feudi di San Gregorio, Planeta and Mazzei Belguardo, and Spanish rosés from Faustino and Condesade Leganza.” Then, there’s the other famous French region for rosé, Tavel in the Rhône, where producers rely more heavily on Syrah. Darker in color and fuller-bodied than rosés from Provence, Tavel versions are great for heartier fare and have the ability to age longer into the year (giving them fall and winter appeal). Château D’Aqueria Tavel (imported by Kobrand) is one of the most well-known and well made. Spain has become a great go-to source for value, and its rosés are no exception. Navarra has a long history of rosé production; producers here rely almost entirely on Grenache. “The history of rosé/rosado production is very different in Spain,” says Peter Deutsch, Vindimia,

In its fifth vintage since the dynamic Sacha Lichine purchased the property with the goal of crafting ultra-premium rosé, d’Esclans has generated a fair amount of buzz for the fact that its upper tiers are aged in oak, and released a vintage behind most rosés (as well as being quite expensive; the Les Clans cuvée is $60 a bottle). Fermented with Burgundian yeasts, they are mineral-laden and high in acidity— tasting them blind, many would guess white Burgundy, even though they are made with Grenache. “The role of the sommelier in selling these wines is crucial,” says Chevalier. “Why would anyone spend so much money on a rosé unless someone knowledgeable is there to explain how it was made, why it is special and why it has the ability to age that other rosés don’t?” The brand’s entry-level Whispering Angel rosé (unoaked and unaged) is $19.99.

a division of Spain Wine Collection, who imports Bodegas Chivite Gran Feudo Rosado, one of the best-selling Spanish rosados. “Light reds have always been an important part of the production from Spanish Bodegas. In the summer, a light, fresh red served cold is often substituted by a rosado on the table.” When Roman Roth, winemaker at Wölffer Estate in the Hamptons, started making rosé in 1992 “all most people knew about was the sweet inexpensive stuff” yet over the years he has watched rosé evolve into the drink of summer. His basic rosé offering is a food-friendly, light-colored wine, made in the Provence style. His Grandioso rosé is fermented in old barrels. Though it has the potential to age longer than most rosés, Roth hasn’t had the chance to find out: both rosés are sold out by August.

❧ A Sweet, Yet Short Season ❧ So powerful is the association between rosé consumption and warm weather, sales plummet on September 1st. Philippe Marchal, French portfolio manager for Kobrand Corporation, which represents Chateau D'Aqueria Tavel, believes 90% of rosé sales occur between May and September which is why it’s crucial to “hit the market by April 15th at the latest—after September 1st your wine will end up as close-outs.” Peterson sees this changing, however: “We are starting to see the rosé season gradually extend each year, starting as early as April 1st, and more frequently going until Thanksgiving.” Chevalier has witnessed the same thing, and observes that in warm places like Miami and L.A., rosé consumption is quickly becoming a year-round phenomenon.

As a nation, we’re still in the early stages of “a general marketplace understanding of dry rosé,” Peterson reminds. Outside the five major rosé-consuming states—NY, IL, FL, CA and MA—sales drop off dramatically, so there’s still a way to go. There are currently only about 70 producers in Provence who are currently exporting to the U.S., but many more are seeking importers. Peterson explains, “When we interviewed retailers, they all reported selling out last year—many quoted numbers above 35% growth. Now that rosé season has started, we’re seeing retailers take big positions on Provence rosé so we’re very optimistic.” ■

2011 ROSÉS TO STOCK NOW Château D’Esclans Whispering Angel SRP: $19.99 (Shaw-Ross International Importers)

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Last year, funky boutique hotel Crescent San Francisco opened in Union Square, adding another bar to the city’s already dynamic mixology landscape. However, The Burritt Room stands out for bar manager Kevin Diedrich’s cocktails and quality entertainment to boot. With a pedigree spanning PDT and Clover Club in New York City, Bourbon Steak in Washington, D.C. and the Ritz-Carlton, Bourbon & Branch and Clock Bar in San Francisco, Diedrich brings creativity and operational know-how to his drinks. THE BEVERAGE NETWORK: You’ve experienced the bar landscape from both the east and west coasts now. Have you seen differences among the cocktail movements in say, New York and San Francisco? KEVIN DIEDRICH: Nowadays there are so many traveling bartenders, there’s not going to be much of a difference in techniques—only available ingredients. We have bountiful fresh amazing citrus that enhances the cocktails. Our guests are all foodies and have advanced palates, so when strawberries are out of season they know there won’t be much flavor if they are used in a drink. TBN: What else are your guests drinking? KD: Day to day and week to week it differs, but a lot of people come for a cocktail experience. In general, more women and younger people are drinking Manhattans and Sazeracs. Four or five years

ago you had to introduce them to something on the sweeter side to get them in the bar, and now they are coming in and calling for whiskey. Recently, two ladies drank Manhattans while a gentleman in his 30s ordered a Woo Woo. Some of the trends are reversed now. TBN: You have a lot of interesting cocktails on the menu that are rooted in the classics but have modern appeal, like the “Japanese Drowsy Girl.” KD: For the “Japanese Drowsy Girl” I combined elements of two classic cocktails. The Japanese cocktail has brandy, orgeat, Créme de Cacao and bitters; The Drowsy Girl has cacao and brandy. So I put them together by cutting down the orgeat and adding egg white for silkiness. TBN: As the weather warms up what will you be adding to the menu? KD: A lot of bright drinks. I’m starting to look at sours and swizzles; I love daiquiri-style cocktails and Rhum Agricole. One cocktail, with shiso, Rhum Agricole and Yellow Chartreuse, is minty and herbaceous. TBN: While The Burritt Room celebrates the craft cocktail, the fact you have frequent live entertainment also means you’re dealing with two types of crowds. KD: Live jazz on Thursdays and different bands makes the bar what it is. It’s a great space in the back, and I just want

everyone to come and enjoy what they are drinking. A lot of the cocktail dates are on Sundays through Thursdays, when guests come in and order cocktails off the menu and punch bowls. TBN: Punch bowls are making waves? KD: Sometimes groups will gather and get two or three. At just $48 a pop for four to six guests, everyone has a drink in hand. Sometimes it’s hard to do punch bowls in volume when you’re two or three deep, but people expect it at a serious bar. TBN: How did working for someone as legendary as restaurateur Michael Mina impact you at the bar? KD: The operation side is very streamlined and the training is very intense. I learned a lot of kitchen techniques there from making syrups to gums, and brought them to the bar. TBN: First there was the Fernet Branca craze sweeping San Francisco, and now it seems pisco has acquired cult status in the city. Are you seeing more pisco on menus? KD: Definitely. I was at a fundraiser recently and instead of guests asking for vodka sodas, they wanted Pisco Sours. Right now it’s a drinking environment where people are ordering Corpse Revivers and asking what kind of unaged whiskey is available, and pisco fits right in.

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Chambord Castle in France's Loire Valley

Food-friendly Vouvray speaks to the versatility of Chenin Blanc

Serving Up the Loire Sommeliers Delve Beyond Sauvignon Blanc BY JEFFERY LINDENMUTH

ven the most widely planted grapes of the Loire Valley— Melon de Bourgogne and Chenin Blanc among whites, Cabernet Franc for reds—have only a vaguely familiar ring for most Americans. Next come the truly obscure, like Folle-Blanche and Romorantin, Pineau d’Aunis and Grolleau. Sauvignon Blanc is probably the Loire’s most recognized variety, however it accounts for only 22% of white grapes. The eclectic nature of the Loire Valley, with over a dozen grapes contributing to red, white, rosé and sparkling, ranging from dry to sweet spreading across 65 appellations, is precisely why you should consider adding these wines to your wine list. With so many incomparable offerings, the Loire Valley is often able to fill a niche that no other wine region can do. According to the Loire Valley Wine Bureau, wines of the Loire Valley are the most popular wines in French restaurants, where about 26% of production is consumed. Another 20% remain for export, however, and savvy sommeliers are finding that U.S. restaurants might be an equally fertile market.

LOIRE VALLEY WINES REGION

Belgium

United Kingdom Paris

Loire River Loire Valley

Muscadet

Vourvay

Sancerre Chinon

France SPAIN

The Ultimate Seafood Wine Like many seafood restaurants, Boston’s Island Creek Oyster Bar is a natural fit for the Loire Valley, the region’s mineral-driven whites a perfect complement to the local Island Creek Oysters that are the restaurant’s namesake. “From a white wine context, Muscadet, Vouvray and Sancerre all have good name recognition, but the food is the primary reason for including these wines,” says Tom Schlesinger-Guidelli, general manager and acting wine director.

There is no Loire Valley section on the one-sheet wine list at Island Creek Oyster Bar, with its preponderance of white and sparkling wines. Rather, about 100 wines are organized by flavor profile, whether “Stone, Rocks + Flowers” or “Genuine Luster.” “The idea is that if you took the labels off the bottles, how would the wines present their core values and distinctive flavors?” explains Schlesinger-Guidelli. True to form for the region, Loire wines are scattered throughout the list. Even wines from the same AOC, like the Chenin Blanc-based whites of Vouvray and Savennières, in particular, appear in multiples sections, testament to the incredible versatility of the Chenin Blanc grape. “Two Vouvrays can be dramatically different. Because of how the Loire River flows, there can be these little pockets of great richness and extraction along the way,” says Schlesinger-Guidelli of the 300-mile stretch of vineyards reaching from central France to the Atlantic Ocean. Thankfully, one common theme of this diverse region is value. From the largest and most prolific Loire region of Muscadet, producing 600,000 hl of

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TASTINGCORNER Island Creek Oyster Bar’s (left) Tom Schlesinger-Guidelli; Loire Valley wines are the perfect complement to Island Creek Oysters

wine annually, Island Creek offers Michel Delhommeau ‘Cuvée Harmonie’ Muscadet Sèvre et Maine 2009 to top producer wines like Francois Chidaine ‘Les Argiles’ Vouvray.

Pinot Noir, with its medium body and high acidity, are excellent entry avenues to Loire Cabernet Franc for Frechier. “Many people know what color wine they are going to drink when they arrive, but not exactly the wine. So with our almond trout I can steer toward a young Chinon, which works well with all its fresh primary fruit,” says Frechier. Amanda Reade Sturgeon, wine director at Dovetail on Manhattan’s Upper West Side, echoes the sentiment for Loire reds on restaurant lists. “The Loire is better-known for its whites, but I am just charmed by the dark, earthiness of the reds, like the Cheverny wines from Pinot Noir and Gamay. Because these Loire reds are overlooked you can spend $50 and get a great bottle of wine,” says Sturgeon. Sturgeon is also a fan of the region’s white wines, offering both a basic Domaine de la Tourmaline Muscadet Sèvre et Maine, “Sur Lie” 2009 as well as cult favorite Nicolas Joly Le Clos Sacrés “Savennières” 2007 by the glass.

Beyond White Wine Both Cabernet Sauvignon, with its similar name and some common flavors, and

Loire Valley wines are on the menu at NYC's Dovetail

In introducing a versatile Loire white to your list, Sturgeon suggests looking to Vouvray for its excellent availability, while also issuing some caveats on education. “There is a lot of confusion surrounding Vouvray because of the wide range of sweetness levels. We have a lot of problems with people who do not expect them to be sweet. I now list ‘off-dry’ behind the appropriate Vouvray, which helps, but we still have people who insist it is unexpectedly sweet,” adds Sturgeon, noting that a touch of sweetness makes these wines excellent with dishes that include a degree of tartness, or rich ingredients like foie gras. If there is a challenge to Loire wines, beyond the region’s refusal to be easily defined, it’s that many producers are small and sourcing wines can be difficult, especially from the smaller AOCs. “There is a lot to choose from in Muscadet, Sancerre and Chinon, but it can be challenging to locate the more unusual wines. I’ve been searching for a white Chinon forever,” says Sturgeon. Frechier appreciates the wines from Loire co-ops like Cave de Saumur, which offer large production and great value, while he looks for discriminating importers including Robert Kacher and Kermit Lynch for the best handpicked portfolios. Loire Valley wine can appear diverse, both expansive and elusive, and occasionally surprising—attributes that sommeliers and diners alike are coming to remember as the very reasons they began to love wine in the first place. ■

Tom Schlesinger-Guidelli and restaurant photo courtesy of Michael Piazza

Grape vs. Region According to Cyril R. Frechier, wine director at Campagne Restaurant & Café Campagne in Seattle, the diversity of Loire Valley wines can demand a different approach for introducing each wine. “With Sancerre, Pouilly-Fumé and Quincy, we need only say Sauvignon Blanc, because people can relate to that grape. With Vouvray we go the opposite direction, because the appellation has good recognition, but Chenin Blanc does not. With Gamay, I might refer to a familiar AOC, Beaujolais, as a starting point,” says Frechier of his multipronged approach. After finding some common ground, Frechier makes Loire wines especially appealing to explore by offering many affordable selections by the glass (6 oz.) or taste (3 oz.), such as a Coteaux de la Loire Muscadet les Grandes Vignes 2009 or Domaine de Vaugondy Vouvray Sec 2009 to accompany a few oysters. By organizing all bottles by grape variety, Frechier does a service to even lesser known Loire Valley AOCs, allowing Pouilly-Fumé to cavort with white Bordeaux, and Jasniéres to tag along with Vouvray. In utilizing red wines of the Loire, Frechier exudes enthusiasm for the region’s Cabernet Franc: “I find Cabernet Franc is very consumer-friendly. It hits all the bells and whistles of a great by-the-glass pour, which means it is drinkable young, with moderate tannins and warm-toned fruit flavors that people really enjoy.”

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OLD THOMPSON OLD THOMPSON KESSLER KESSLER KESSLER BEAMS EIGHT STAR BEAMS EIGHT STAR BEAMS EIGHT STAR SEAGRAMS 7 CROWN SEAGRAMS 7 CROWN SEAGRAMS 7 CROWN SENATORS CLUB BBN SENATORS CLUB BBN CALVERT EXTRA BLENDED WSKY IMPERIAL GOLD AWARD BLENDED WSKY

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 4.755

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

HALLERS S R S BLN WSKY HALLERS S R S BLN WSKY GUCKENHEIMER GUCKENHEIMER KESSLER TRAVELER MC CORMICK BLENDED SEAGRAMS 7 DARK HONEY SEAGRAMS 7 CRW STONE CHERRY

$ $ $ $ $ $ $ $

13.90 7.95 13.00 7.15 8.75 7.65 12.60 12.60

80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.75 17.10 10.50 19.70 11.40 9.65 21.05 5.75 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0

BLEND 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 80.0 3972D 3972L 4089D 4089L 5378B 6343L 8890B 8891B

BOURBON 0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L

ANCIENT AGE KY STR BBN ANCIENT AGE KY STR BBN ANCIENT AGE KY STR BBN ANCIENT ANCIENT AGE KY ANCIENT ANCIENT AGE KY EARLY TIMES EARLY TIMES JTS BROWN 4YR JTS BROWN 4YR OLD GRAND DAD 4YR OLD GRAND DAD 4YR OLD GRAND DAD 4YR ECHO SPRINGS 4YR ECHO SPRINGS 4Y R KENTUCKY GENTLEMAN KENTUCKY GENTLEMAN TEN HIGH 4YR TEN HIGH 4YR

54 OHIO BEVERAGE MONTHLY MAY 2011

0108B 0108D 0144B 0144D 0163D 0163L 0171D 0171L 0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1650E 1816B 1816D 1816L 2089D 2089L 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116E 4116L 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8435B 9600B 9632B 9632D 9635B 9636B 9638B 9638D 9638L 9676L 9680B

OLD FORESTER 4YR OLD FORESTER 4YR JIM BEAMS CHOICE 5YR JIM BEAMS CHOICE 5YR MATTINGLY AND MOORE 4YR MATTINGLY AND MOORE 4YR MARK TWAIN MARK TWAIN BENCHMARK BOURBON 8 YEAR BENCHMARK BOURBON 8 YEAR BIRD DOG BLACKBERRY WHSKY BLANTON BBN BULLEIT BBN FRONTIER WHSKY BULLEIT BBN FRONTIER WHSKY BULLEIT BBN FRONTIER WHSKY BUFFALO TRACE BOURBON JIM BEAM 200ML 4YR WILD TURKEY 101 BBN WILD TURKEY 101 BBN WILD TURKEY 101 BBN BOURBON SUPREME RARE BLND BOURBON SUPREME RARE BLND KENTUCKY TAVERN 4YR KENTUCKY TAVERN 4YR KENTUCKY TAVERN 4YR OLD CROW 3YR OLD CROW 3YR OLD CROW 3YR JTS BROWN 100 ELIJAH CRAIG 12YR EVAN WILLIAMS MILLENIUM EVAN WILLIAMS BBN EVAN WILLIAMS BBN EVAN WILLIAMS BBN EZRA BROOKS EZRA BROOKS EZRA BROOKS EZRA 101 7YR FOUR ROSES YELLOW LABEL FOUR ROSES 90 FOUR ROSES 100 HEAVEN HILL OLD STYLE 4YR HEAVEN HILL OLD STYLE 4YR JIM BEAM 4YR JIM BEAM 4YR JIM BEAM 4YR JIM BEAM 4YR JEFFERSON’S JEREMIAH WEED CHERRY MASH JIM BEAM BLACK 8YR JIM BEAM BLACK 8YR JIM BEAM BLACK 8YR JIM BEAM TRAVELER 4YR JIM BEAM DEVIL'S CUT KNOB CREEK SNGL BAREL RSV OLD CHARTER 8YR OLD CROW TRAVELER 3YR OLD WHISKEY RIVER REBEL YELL REBEL RESERVE 4YR RED STAG RED STAG RED STAG RIDGEMONT RESERVE 1792 8YR WHITETAIL CARAMEL FLV WHISKEY WILD TURKEY 80 BBN WILD TURKEY 80 BBN WILD TURKEY 101 TRVLR WILD TURKEY RUSSELLS RESV 10YR WILD TURKEY 81 WILD TURKEY 81 WILD TURKEY 81 WOODFORD RSV DERBY WOODFORD RSV MST COLL MAPL

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

13.40 26.70 10.00 32.55 10.60 8.85 13.15 9.30 7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 5.10 18.45 39.60 28.95 14.90 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 19.50 18.00 10.80 23.20 11.50 8.75 21.45 12.25 12.25 15.15 25.95 32.65 19.70 11.10 15.85 32.55 9.90 21.10 26.35 14.60 17.60 35.20 15.40 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 31.05 19.35 25.50 15.80 34.30 19.40 34.15 77.95

86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 81.0 81.0 81.0 90.4 90.4

$ $ $ $ $ $ $ $ $

36.95 29.95 46.65 27.35 24.60 23.90 45.75 28.15 52.80

107.0 80.0 126.6 88.0 90.0 86.6 90.2 100.0 100.0

SPECIALTY BOURBON 0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D

BAKERS BASIL HAYDENS BOOKERS CORNER CREEK RESERVE EAGLE RARE SINGLE BARREL EVAN WILLIAMS SINGLE BARREL JEFFERSON’S RESERVE KNOB CREEK KNOB CREEK

5482L 6060B 6060D 6060E 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

KNOB CREEK MAKER’S MARK MAKER’S MARK MAKER’S MARK MAKER’S MARK MAKER’S MARK 46 WILD TURKEY 15YR TRIBUTE RARE BREED WOODFORD RESERVE WOODFORD RESERVE WOODFORD RESERVE WOODFORD RESERVE SEASON OAK WOODSTONE MICRO-BOURBON

$ 35.20 100.0 $ 23.75 90.0 $ 50.15 90.0 $ 14.60 90.0 $ 32.55 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

TENNESSEE WHISKEY 0066B 0066D 0066E 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4988B 4997B

JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S BLACK JACK DANIEL'S GREEN JACK DANIEL'S GREEN GENTLEMAN JACK GENTLEMAN JACK GENTLEMAN JACK GEORGE BICKEL OLD 48 GEORGE RICKEL OLD #8 GEORGE DICKOL 12 GEO. DICKEL BARREL SELECT JACK DANIEL'S TENN HONEY JACK DANIEL'S SINGLE BARREL

$ 19.50 $ 42.15 $ 14.45 $ 29.80 $ 16.90 $ 33.65 $ 27.35 $ 48.50 $ 34.15 $ 15.90 $ 15.90 $ 20.20 $ 31.50 $ 16.90 $ 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 94.0

RYE WHISKEY 0090B 1503B 5117B 9631B 9833B

OLD OVERHOLT BULLEIT 95 RYE JIM BEAM WILD TURKEY RYE WHISKEY RUSSELS RESERVE

$ 13.20 80.0 $ 19.55 90.0 $ 15.85 80.0 $ 19.35 101.0 $ 25.50 90.0

BLENDED WHISKEY 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8887B 8890B

OLD THOMPSON OLD THOMPSON KESSLER KESSLER KESSLER BEAM'S EIGHT STAR BEAM'S EIGHT SLAR BEAM'S EIGHT STAR SEAGRAM'S 7 CROWN SEAGRAM'S 7 CROWN SEAGRAM'S 7 CROWN SENATOR'S CLUB SENATOR'S CLUB CALVERT EXLRA IMPERIAL GOLD AWARD HAILER'S S.R.S. HALTERS S.R.S. GUCKENHEIMER GUCKENHEIMER KESSLER TRAVELER MCCORMICK SEAGRAM'S 7 TRAVELER SEAGRAM'S 7 DARK HONEY

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

IRISH WHISKEY 0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B 5388B

JAMESON JAMESON JAMESON BUSHMILLS BUSHMILLS BLACK BUST( BUSHMILLS 16 YR. SINGLE MALT BUSHMILLS LOYR. SINGLE MALT CLONLARF FECKIN IRISHMAN ORIGINAL CLAN JAMESON GOLD JAMESON VINTAGE RES. JAMESON 18 YR. JAMESON 12 YR. JAMESON TIN JOHN POWER & SON GOLD KILBEGGAN KNAPPOGUE CASTLE 12

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 16.90 $ 17.65 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $ 32.85

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0

6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

MIDLETON MICHAEL COLLINS BLENDED PADDY POWERS REDBREAST REDBREAST 12 SLANE CASTLE TULLAMORE DEW TULLAMORE DEW

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176E 0176L 0189B 0189D 0189E 0189L 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894E 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

SEAGRAMS VO SEAGRAMS VO SEAGRAMS VO LORD CALVERT MCMASTER'S MCMASTER'S MCMASTER'S CANADIAN MIST CANADIAN MIST CANADIAN MIST MACNAUGHTON CANADIAN CLUB CANADIAN CLUB CANADIAN CLUB CANADIAN CLUB BLACK VELVET BLACK VELVET BLACK VELVET BLACK VELVET BLACK VELVET TRAVELER BLACK VELVET RESERVE BLACK VELVET RESERVE CABIN FEVER MAPLE FLV. CANADIAN BAY CANADIAN BAY CANADA HOUSE CANADA HOUSE CANADIAN CLUB RESERVE 10 CANADIAN CLUB TRAVELER CANADIAN GOLD CANADIAN GOLD CAN. CLUB SHERRY CASK CANADIAN HUNTER TRAVELER CANADIAN LTD. CANADIAN LTD. CANADIAN MIST TRAVELER CANADIAN RESERVE CLASSIC 12 CROWN ROYAL BLACK CROWN ROYAL CASK NO.16 CROWN ROYAL EXTRA RARE CROWN ROYAL RESERVE HARWOOD HARWOOD NORTHERN LIGHT NORTHERN LIGHT JAMES FOXE PARAMOUNT PENDLETON RICH & RARE RICH & RARE CROWN ROYAL CROWN ROYAL CROWN ROYAL CROWN ROYAL V.0. GOLD SEAGRAM'S V.0. TRAVELER WINDSOR TRAVELER WINDSOR SUPREME WINDSOR SUPREME WINDSOR SUPREME WISER'S DELUXE

$120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 25.45

80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ 11.75 $ 23.55 $ 17.40 $ 14.50 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 16.65 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 70.25 $114.15 $ 40.40 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 11.80

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN WHISKEY

SCOTCH WHISKEY 0201B 0202B 0202D 0202E 0202L 0204B 0204D 0204L 0206D 0208B

PINCH 15 YR. DEWAR'S DEWAR'S DEWAR'S DEWAR'S JOHNNIE WALKER RED JOHNNIE WALKER RED JOHNNLE WALKER RED USHER'S GREEN LAUDER'S

29.70 19.40 41.45 21.15 27.35 22.05 43.25 28.25 22.25 8.05

MAY 2011 OHIO BEVERAGE MONTHLY 55

0208D 0208l 0212B 0212D 0213D 0213l 0215B 0215D 0215l 0225B 0225D 0225l 0227B 0232B 0232D 0232l 0238B 0238D 0238l 0239B 0239D 0239l 0241D 0241l 0246D 0246l 0249D 0253B 1490B 1491B 1655e 2004B 2005B 2006B 2052D 2052l 2078B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327l 8853D 9188B 9188D

lAuDer'S lAuDer'S grAnt'S grAnt'S OlD SMuggler ODSMuggler ChivAS regAl 12 Yr. ChivAS regAl 12 Yr. ChivAS regAl 12 Yr. CullY SArK CultY SArK CuttY SArK White hOrSe JOhnnie WAlKer BlACK JOhnnie WAlKer BlACK JOhnnie WAlKer BlACK J&B rAre J&B rAre J&B rAre grAnD MACniSh grAnD MACniSh grAnD MACniSh highlAnD MiSt highlAnD MiSt inver hOuSe inver hOuSe J.W. DAnt BAllAnline'S BuChAnAn DeluXe BuChAnAn SPeCiAl reServe MAKerS MArK 200Ml Chiv regAl SAlute 21 Yr Chiv regAl 25 ChivAS regAl 18 Yr. ClAn MACgregOr ClAn MACgregOr ClYneliSh DeWAr'SFOunDerS reServe DeWAr'S SignAture DeWAr'S SP. reS. 12 Yr. FAMOuS grOuSe 12 Yr. glen grAnt JOhn BArr reD JOhnnie WAlKer Blue JOhnnie WAlKer BKl.100 Anniv. JOhnnie WAiKer gOlD MClvOr PASSPOrt Queen Anne Queen Anne SCOreSBY FAMOuS grOuSe 80 FAMOuS grOuSe 80

$ 17.55 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 29.10 80.0 $ 64.20 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 21.10 80.0 $ 12.55 80.0 $ 33.35 80.0 $ 70.05 80.0 $ 42.40 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 25.60 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.55 80.0 $ 17.55 60.0 $ 10.35 60.0 $ 13.65 80.0 $ 13.40 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.00 80.0 $156.85 80.0 $ 209.50 80.0 $ 51.80 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 31.05 92.0 $ 70.60 80.0 $ 189.75 86.0 $ 31.75 80.0 $ 23.90 80.0 $ 38.70 80.0 $ 12.55 80.0 $ 208.85 80.0 $ 36.85 80.0 $ 79.05 80.0 $ 11.65 80.0 $ 20.55 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 19.50 80.0 $ 37.15 80.0

Single MAlt / SCOtCh 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3632B 3634B 3635B 3640B

ABerlOur 12 Yr. ABerlOur ABunADh ABerFelDY ABerFelDY 21 ArDMOre ArDBeg 10 Yr. AuChenlOShAn3WOOD AuChenlAShAn ClASSiC AuChrOiSK BAlvenie Single BArrel 15 Yr. BAlvenie DOuBleWOOD 12 Yr. BAlvenie POrtWOOD 21 Yr. BOWMOre legenD BunnAheBhAin BruiChlADDiCh rOCKS CAOl ilA 12-Yr. CArDhu CrAggAnMOre DelMOre StillMAn 28 Yr. DAlMOre 12 Yr. DAlWhinnie DAlWhinnie DiStill eDitiOn glenliDDiCh 12 Yr. reServe glen gAriOCh glenKinChie 12 Yr. glen SPeY glenliDDiCh SOlerA 15 Yr. glenliDDiCh AnCient 18 Yr. glenFArClAS 17 Yr. glenliDDiCh 15 DiStillerY eD. glenFArClAS 21 Yr. glenlivet 18 Yr.

56 OhiO BeverAge MOnthlY MAY 2011

$ 31.70 $ 54.55 $ 44.10 $ 150.00 $ 36.10 $ 43.05 $ 51.80 $ 26.50 $ 24.75 $ 59.65 $ 44.90 $ 137.55 $ 21.25 $ 47.45 $ 48.50 $ 46.95 $ 37.75 $ 45.85 $ 117.60 $ 36.10 $ 55.30 $ 65.90 $ 34.35 $ 16.35 $ 48.30 $ 162.55 $ 43.95 $ 60.50 $ 93.45 $ 51.80 $ 103.95 $ 63.15

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0 66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 86.0 102.0 86.0 86.0

3640B 3641B 3641D 3641l 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9671B

glenlivet 18 Yr. $ 63.15 glenlivet 12 Yr. $ 34.35 glenhivel $ 68.55 glenlivel12 Yr. $ 44.65 glenlivet ArChive 21 Yr. $ 121.60 glenMOrAngie 10 YeAr OlD $ 34.35 glenlivet FrenCh OAK 15 Yr. $ 43.05 glenlivel nADurrA 16 Yr. $ 51.80 glenMOrAngielASAnlA $ 43.05 glenlivellDADurrAtriuMPh $ 69.25 glenMOrAngie FineAltA $ 69.25 glenMOrAngie QuintA ruBAn $ 43.05 glenMOrAngteneCtAr D'Or $ 56.15 glenrOtheS SeleCt reServe $ 38.80 glenrOtheS $ 67.75 highlAnD PArK $ 36.10 highlAnD PArK 18 $ 86.70 J. MCDOugAllS BlADnOCh $ 58.65 JOhnnie WAlKer green $ 52.65 lAgAvulin DiStillerS eD. $ 86.90 lAgAvulin $ 75.60 lAPhrOAig 18 $ 61.60 lePhrOAigCASK Strength $ 55.45 lAPhrOAlg $ 34.30 MACAllAn CASK Strenglh $ 56.15 MACAllAn 12 Yr. $ 44.80 MACAllAn 12 Yr. $ 86.00 MACAllAn 18 Yr. $ 131.20 MACAllAn Fine OAK 10 Yr. $ 36.10 MACAllAn Fine OAK 15 Yr. $ 69.75 MACAllAn AnniverSArY $ 623.20 MACAllAn 30 Yr. $1,104.05 MCClellAnDS iSlAY $ 20.85 MCClellAnDS highlAnD $ 20.65 OBAn DiStillerS eD. $ 78.20 OBAn $ 63.25 OYO WhiSKeY $ 39.85 SingletOn $ 34.40 SPeYBurn $ 16.90 SPeYBurn BrADen OrACh $ 15.15 tAliSKer $ 53.80 tAliSKer DiStiller eDitiOn $ 60.65 tAMDhu $ 19.50 tAMDhu $ 19.50 tOMAtin SCOtCh 12 $ 19.50 WilD SCOtSMAn BlACK lABel $ 58.15 WOODStOne CreeK Single PeAteD MAlt WhSKY $ 103.95

86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0 91.6 91.6 80.0 80.0 80.0 94.0 93.0

Other WhiSKeY 0876B 1840B 3526B 5255B

BernheiM OriginAl WheAt CAKFADDY CArOlinA MOOnShine geOrgiA MOOn COrn WhiSKeY Jr. JOhnSOnS MiDnight MOOn

$ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

16.90 16.00 22.10 24.05 18.65 31.75 27.35 64.20 24.00 35.90 24.75 34.35 85.15 27.75 51.60 9.90 17.35 10.80 19.90 12.80 10.60 19.70 11.50 15.15 25.60 42.35 33.40 6.90 19.70

80.0 80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

BrAnDY 0051B 0084B 0089B 0341B 0453B 0456B 0461B 0461D 0461e 0461l 0462B 0463B 0463D 0463e 0463l 0464B 0464D 0469B 0469D 0469l 0470B 0470D 0470l 0479B 0480B 0480D 0480l 0481B 0481D

AliZe COgnAC vS AnSAC vS COgnAC BelA OSA ASBACh urAlt BrAnDY MetAXA Five StAr BrAnDY COurvOiSier vSOP COgnAC 4Yr henneSSY v S henneSSY v S henneSSY v S henneSSY v S MArtell vS COgnAC reMY MArtin vSOP COgnAC reMY MArtin vSOP COgnAC reMY MArtin vSOP COgnAC reMY MArtin vSOP COgnAC St reMY vSOP AuthentiC BDY St reMY vSOP AuthentiC BDY PAul MASSOn grAnD AMBer 3Yr PAul MASSOn grAnD AMBer 3Yr PAul MASSOn grAnD AMBer 3Yr ChriStiAn BrOtherS BrAnDY ChriStiAn BrOtherS BrAnDY ChriStiAn BrOtherS BrAnDY lAirDS APPle JACK 6Yr COurvOiSier v S COgnAC 2Yr COurvOiSier v S COgnAC 2Yr COurvOiSier v S COgnAC 2Yr COrOnet vSQ COrOnet vSQ

0481l 0482B 0482D 0482l 0483B 0483D 0488B 0488D 0488l 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1618e 1623B 1623e 1625e 1629e 1642e 1644e 1665e 1666e 1669e 1670e 1671e 2018B 2020B 2023B 2265B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871l 2873B 2873D 2873l 2875B 2876B 2877B 2954B 4011B 4074B 4074l 4076B 4080B 4084e 4087B 4092B 4092l 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072l 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

COrOnet vSQ PArAMOunt BlACKBerrY BrnDY PArAMOunt BlACKBerrY BrnDY PArAMOunt BlACKBerrY BrnDY PArAMOunt CherrY BrAnDY PArAMOunt CherrY BrAnDY PArAMOunt APriCOt BrAnDY PArAMOunt APriCOt BrAnDY PArAMOunt APriCOt BrAnDY DeKuYPer BlACKBerrY BrAnDY ArrOW BlACKBrrY BDY DeK APriCOt BDY PArAMOunt PeACh BDY Mr BOStOn BlACKBerrY BrnDY nAviP SlivOvitZ 8Yr reMY MArtin lOuiS X111 CAlvADOS BlD grnD APPl BDY ChriStiAn BrOtherS AMBer 200Ml COnJure COgnAC COnJure COgnAC COurvOiSier vS 200Ml 2Yr e&J vSOP 200Ml henneSSY vSOP 200Ml henneSSY vS FlASK PAul MASSOn vS 200 3Yr PAul MASSOn vSOP 200Ml 4Yr reMY MArtin vS 200Ml reMY MArtin vSOP 200Ml reMY MArtin 1738 ACCOr ChriStiAn BrOS FrOSt White ChriStiAn BrO grn rSv vSOP ChriStiAn BrO hOneY COnJure COgnAC COurvOiSier XO COgnAC COurvOiSier eXCluSiF 4Yr COurvOiSier 12 COurvOiSier 21 DOn PeDrO reServA eSPeCiAl DuJArDin vSOP e & J SuPeriOr rSv vSOP e & J SuPeriOr rSv vSOP e & J SuPeriOr rSv vSOP e&J e&J e&J e & J SuPeriOr rS vSOP trAveler e & J trAveler BDY e & J XO eXCellentiA gOlD Sliv BrAnDY hArDY vS henneSSY BlACK henneSSY BlACK henneSSY riChArD henneSSY PArADiS henneSSY v S 200Ml henneSSY vS hiStOriC henneSSY vSOP COgnAC henneSSY vSOP COgnAC henneSSY X O J C COgnAC vSOP JACQue CArDin grAPe FrAnCe POli PO trAMinAr grAPPA KOrBel KOrBel lAirDS APPle BrAnDY 100 lAirDS rAre APPle BrAnDY lAirDS OlD APPle BrAnDY 90MO lAnDY vS COgnAC lerOuX POliSh BlACKBerrY MAnAStirKA MArASKA SlivOvitZ KOSher MArtell COrDOn Bleu COgnAC MArtell XO 12Yr MArtell vSOP MeuKOW v.S. MetAXA AMPhOrA 7 StAr MOlettO grAPPA D'neBBiOlO PArAMOunt ginger BrAnDY PAul MASSOn grnD AMBr vSOP 4Yr PAul MASSOn grnD AMBr vSOP 4Yr PreSiDente BrAnDY rAYnAl nAPOleOn vSOP reMY MArtin eXtrA reMY MArtin 1738 ACCOrD reMY MArtin XO eXCellenCe reMY MArtin vS grAnD Cru SAlignAC ZutA OSA

$ 11.50 $ 9.65 $ 19.70 $ 11.25 $ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 18.25 $ 1744.20 $ 36.75 $ 2.95 $ 27.10 $ 8.55 $ 5.95 $ 2.95 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 12.90 $ 10.60 $ 10.80 $ 11.65 $ 28.25 $ 88.05 $ 34.35 $ 43.05 $217.55 $ 8.65 $ 19.85 $ 11.65 $ 23.20 $ 13.65 $ 10.50 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 13.40 $ 25.20 $ 34.35 $ 44.65 $2971.70 $ 597.90 $ 8.60 $ 27.35 $ 36.95 $ 56.00 $125.95 $ 21.25 $ 9.05 $ 40.65 $ 9.05 $ 20.55 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 69.25 $112.85 $ 31.75 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 10.80 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

80.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

gin 0193l 0303D 0304D 0304l 0305D 0305e 0305l 0308B 0308D 0308l 0313B 0313D 0313e 0313l 0319D 0319l 0320D 0322B 0322D 0322l 0326B 0326D 0326e 0326l 0327D 0327l 0329D 0330D 0330l 0339B 0339D 0339l 0340l 0563D 0563l 0962B 1324B 1327B 1327D 1327l 1369B 1495B 1522B 1659e 1660e 1673e 1680e 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379l 6444D 6716B 6716D 6716l 7868D 7868l 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905l 8914B 8995B 8995D 8995l 9072B 9153B 9157B 9195l 9504B 9604B 9669B 9669e

AriStOCrAt gin FleiSChMAnnS gin CrYStAl PAlACe gin CrYStAl PAlACe gin SeAgrAMS eXtrA DrY gin SeAgrAMS eXtrA DrY gin SeAgrAMS eXtrA DrY gin gOrDOnS gin gOrDOnS gin gOrDOnS gin BeeFeAter gin BeeFeAter gin BeeFeAter gin BeeFeAter gin PArAMOunt 90 gin PArAMOunt 90 gin CAlvert gin BOMBAY gin BOMBAY gin BOMBAY gin tAnQuerAY gin tAnQuerAY gin tAnQuerAY gin tAnQuerAY gin glenMOre gin glenMOre gin BOOthS gin hAllerS gin hAllerS gin gilBeYS gin gilBeYS gin gilBeYS gin SenAtOrS CluB gin 4Yr BArtOn gin BArtOn gin BlueCOAt gin BOMBArDier MilitArY BOMBAY SAPPhire gin BOMBAY SAPPhire gin BOMBAY SAPPhire gin BOODleS BritiSh gin BrOKerS gin BurnettS gin trAveler PArAMOunt gin neW AMSterDAM 200Ml SeAgrAMS eXtrA DrY 200 tAnQuerAY gin 200Ml gilBeYS gin trAveler gOrDOnS trAveler henDriCK'S gin henDriCK'S gin MC COrMiCK gin MAgellAn MC COrMiCK gin MC COrMiCK gin MeierS nO 94 gin neW AMSterDAM gin neW AMSterDAM gin neW AMSterDAM gin PArAMOunt gin 80 PArAMOunt gin 80 PinnACle gin PinnACle gin PlYMOuth gin right gin SeAgrAMS APPle tWSt gin SeAgrAMS DiStillerS rSv SeAgrAMS DiStillerS rSv SeAgrAM eXtrA DrY gn trv SeAgrAM'S grAPe gin SeAgrAMS liMe tWiSteD gin SeAgrAMS liMe tWiSteD gin SeAgrAMS liMe tWiSteD gin SeAgrAMS OrAnge tWiSt gin BurnettS White SAtin gin BurnettS White SAtin gin BurnettS White SAtin gin SMOOth AMBler greenBrier tAnQuerAY nO 10 tAnQuerAY rAngPur 3 iSlAnDS gin WAterSheD DiStillerY gin WhitleY neill gin WOODStOne CreeK gin WOODStOne CreeK gin

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.10 12.70 12.30 7.10 20.55 6.50 12.00 9.75 19.85 12.35 16.90 30.15 7.55 9.40 16.15 8.95 14.95 16.75 30.00 22.90 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 4.05 12.30 7.20 23.90 5.75 19.40 40.60 26.45 14.30 13.40 6.90 4.20 2.95 3.30 4.15 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50 10.80 22.30 15.00 12.85 7.85 9.05 17.95 22.95 23.90 9.05 11.65 24.05 9.05 9.05 9.05 20.55 10.10 9.05 6.90 17.10 10.20 25.60 25.60 19.40 11.45 24.65 21.10 28.70 5.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 80.0 94.6 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 80.0 94.0 94.0

MAY 2011 OhiO BeverAge MOnthlY 57

RUM 0065B 0065D 0065L 0094B 0095B 0096B 0097B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0425B 0432B 0439B 0441B 0444E 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544E 0544L 0869B 0899B 0965D 0965L 1010B 1010E 1494B 1550L 1565B 1656E 1755B 1755D 1755E 1755L 1757B 1757D 1758B 1762B 1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L

ADMIRAL NELSON SPICED RUM ADMIRAL NELSON SPICED RUM ADMIRAL NELSON SPICED RUM APPLETON ESTATE EXTRA 12YR APPLETON WHITE RUM APPLETON ESTATE RESERVE APPLETON SPECIAL GOLD RUM APPLETON VX APPLETON VX ARISTOCRAT RUM ATLANTICO BACARDI 8 RUM 8YR BACARDI ARCTIC GRAPE BACARDI BIG APPLE BACARDI GOLD RESERVE BACARDI COCO RUM BACARDI SELECT RUM BACARDI SELECT RUM BACARDI GOLD TRAVELER BACARDI DRAGONBERRY BACARDI DRAGONBERRY BACARDI LIMON RUM BACARDI LIMON RUM BACARDI LIMON RUM BACARDI O RUM BACARDI O RUM BACARDI PEACH RED BACARDI RAZZ RUM BACARDI SUPERIOR TRAVELER BACARDI GRAND MELON BACARDI MULTI-FLAVORED PAK BACARDI TORCHED CHERRY BACARDI ROCK COCONUT MR BOSTON LIGHT MR BOSTON LIGHT MR BOSTON DARK MR BOSTON DARK BACARDI 151 RUM BACARDI 151 RUM BACARDI GOLD RUM BACARDI GOLD RUM BACARDI GOLD RUM BARBANCOURT RES. SPECIALE RONRICO GOLD RUM RONRICO GOLD RUM RONRICO SILVER RUM RONRICO SILVER RUM RONRICO SILVER RUM MYERS ORIGINAL DARK RUM MYERS ORIGINAL DARK RUM MYERS ORIGINAL DARK RUM BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI SUPERIOR LIGHT BACARDI ANEJO BLACK BEARD SPICED RUM BOCADOR WHITE RUM FLORIDA BOCADOR WHITE RUM FLORIDA 10 CANE RUM 10 CANE RUM BRUGAL ANEJO RUM CALICO JACK SPICED RUM CABANA CACHACA LADY BLIGH SPICED CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPTAIN MORGAN SPICE RUM CAPT MORGAN SPICED 100 CAPT MORGAN SPICED 100 CAPT MORGAN SPICED 100 TRVL CAPTAIN MORGAN TRAVELER RUM CAPTAIN MORGAN LIME BITE CAPT MORGAN PARROT BAY COCONT CAPTAIN MORGAN SLVR SPICE CAPTAIN MORGAN PVT STOCK CAPTAIN MORGAN TATTOO CASTILLO GOLD LABEL CASTILLO GOLD LABEL CASTILLO SILVER RUM CASTILLO SILVER RUM CASTILLO SILVER RUM CASTILLO SPICED RUM CASTILLO SPICED RUM

58 OHIO BEVERAGE MONTHLY MAY 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 14.90 8.00 24.35 11.40 19.50 14.05 14.25 24.95 7.50 29.95 17.65 14.10 11.30 14.80 14.10 10.55 16.75 10.55 14.10 26.45 14.10 22.95 17.65 14.10 17.65 14.10 14.10 10.55 14.10 4.95 14.10 14.10 13.60 7.50 13.60 7.50 17.65 22.80 10.55 22.05 16.75 16.00 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 10.55 22.05 8.80 16.75 15.85 12.50 14.00 7.90 25.60 24.85 16.85 8.00 25.70 3.80 14.50 28.05 8.75 18.30 17.70 30.75 17.70 14.50 14.50 17.55 14.50 19.15 17.75 16.30 8.65 7.05 16.30 8.65 6.50 8.65

70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 72.5 70.0 70.0 70.0 70.0 100.0 100.0 100.0 70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0

2067B 2069B 2315B 2398L 2400L 2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2424L 2425B 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6068B 6069B 6069D 6069L 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B 8882B 9065B 9229B 9230B 9570B 9675B

CLEMENT CREOLE SHRUBB CLEMENT VSOP CORUBA SPICED CRUZAN 151 PRF RUM CRUZAN BLACK CHERRY CRUZAN BANANNA CRUZAN PINEAPPLE CRUZAN BLACKSTRAP CRUZAN ESTATE DIAMOND CRUZAN MANGO CRUZAN ESTATE SNGL BRL RUM CRUZAN JUNKANU CITRIS CRUZAN COCONUT CRUZAN VANILLA CRUZAN ESTATE DARK CRUZAN ESTATE LIGHT CRUZAN GUAVA CRUZAN 9 DON Q CRISTAL GOSLINGS BLACK SEAL JOHN MCCULLOCH RUM KRAKEN BLACK SPICED KRAKEN BLACK SPICED LADY BLIGH BANANA LADY BLIGH CHERRY LADY BLIGH SPICED TRAVELER LADY BLIGH SPICED LADY BLIGH SPICED LADY BLIGH SPICED LADY BLIGH COCONUT LADY BLIGH MANGO LADY BLIGH PINEAPPLE$ LADY BLIGH VANILLA LADY BLIGH 151 RUM MALIBU BLACK MALIBU RUM MALIBU RUM MALIBU RUM MC CORMICK RUM MC CORMICK RUM MEIERS GD LABEL V ISLANDS MEIERS GD LABEL V ISLANDS MEIERS WH LAB V ISLND RUM MEIERS WH LAB V ISLND RUM MONTEGO BAY SILVER MT GAY XTRA OLD RUM MT GAY ECLIPSE MT GAY ECLIPSE MT GAY ECLIPSE SILVER MYERS'S PLATINUM ORONOCO PLATINUM RESERVE PANAMA JACK SPICED PARAMOUNT 151 PARAMOUNT DRAGON FRUIT PARAMOUNT GOLD LBL PARAMOUNT GOLD LBL PARAMOUNT GOLD LBL PARAMOUNT WHITE LBL PARAMOUNT WHITE LBL PARAMOUNT WHITE LBL PARAMOUNT WHIPT CREME PYRAT X O RESERVE PUCKER CITRUS SQUEEZE PUCKER GRAPE GONE WILD PUCKER SOUR APPLE SASS PUCKER WILD CHERRY TEASE ROGUE RON MATUSALEM GRAN RESERVA RON MATUSALEM PLATINO RONRICO CLIPPER SPICED RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPIC NAVY RUM SAILOR JERRY SPICED TRAVLR SEAGRAMS BRAZIL CITRUS RUM SEAGRAMS BRAZILIAN SPICED JACK NO 94 TOMMY BAHAMA GOLDEN SUN TOMMY BAHAMA WHITE SAND WHALER'S VANILLA WRAY & NEPHEW WH OVERPROOF

$ 29.95 $ 34.30 $ 8.95 $ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 14.70 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 6.80 $ 12.75 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 14.30 $ 11.65 $ 21.45 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 13.85 $ 38.70 $ 15.15 $ 26.70 $ 13.40 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 24.95 $ 18.45 $ 15.15 $ 7.25 $ 7.25 $ 12.55 $ 11.05 $ 11.05 $ 8.05 $ 16.00

80.0 80.0 80.0 151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 60.0 126.0

$ 86.65 $ 31.70 $ 54.55 $ 44.10

86.0 86.0 119.0 80.0

SCOTCH 0018B 0019B 0020B 0031B

ABERLOUR 18 YR ABERLOUR 12 YR SM ABERLOUR A'BUNADH ABERFELDY 12 YR

0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202e 0202l 0204B 0204D 0204l 0206D 0208B 0208D 0208l 0212B 0212D 0213D 0213l 0215B 0215D 0215l 0225B 0225D 0225l 0227B 0232B 0232D 0232l 0238B 0238D 0238l 0239B 0239D 0239l 0241D 0241l 0246D 0246l 0249D 0253B 0281B 0281D 0281l 0282B 0282l 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1488B 1490B 1498B 1519B 1520B 1636e 1648e 1751B 2004B 2005B 2006B 2052D 2052l 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3634B 3640B 3641B 3641D 3641l

ABerFelDY 21 Yr $150.00 ArDMOre SCOtCh $ 36.10 ArDBeg 10Yr Single MAlt $ 43.05 BOWMOre 12 Yr $ 39.55 PinCh - hAig 15 Yr $ 29.70 DeWArS $ 19.40 DeWArS $ 39.70 DeWArS $ 21.15 DeWArS $ 27.35 JOhnnie WAlKer reD 12 Yr $ 21.15 JOhnnie WAlKer reD 12 Yr $ 42.40 JOhnnie WAlKer reD 12 Yr $ 27.35 uSherS green StriPe $ 22.25 lAuDerS 3 Yr $ 8.05 lAuDerS 3 Yr $ 17.55 lAuDerS 3 Yr $ 10.35 grAntS StAnD FASt $ 14.25 grAntS StAnD FASt $ 31.90 OlD SMuggler $ 18.80 OlD SMuggler $ 11.45 ChivAS regAl $ 25.60 ChivAS regAl $ 58.10 ChivAS regAl $ 38.55 CuttY SArK $ 16.85 CuttY SArK $ 33.55 CuttY SArK $ 21.10 White hOrSe $ 12.55 JOhnnie WAlKer BlACK 12 Yr $ 33.35 JOhnnie WAlKer BlACK 12 Yr $ 69.15 JOhnnie WAlKer BlACK 12 Yr $ 43.00 J & B rAre $ 18.95 J & B rAre $ 36.35 J & B rAre $ 23.70 grAnD MACniSh 3 Yr $ 8.15 grAnD MACniSh 3 Yr $ 17.50 grAnD MACniSh 3 Yr $ 10.60 highlAnD MiSt 3 Yr $ 16.65 highlAnD MiSt 3 Yr $ 9.55 inverhOuSe 3 Yr $ 16.65 inverhOuSe 3 Yr $ 10.35 J W DAnt SCOtCh $ 11.75 BAllAntineS $ 10.80 JAMeSOn iriSh WhSKY $ 21.25 JAMeSOn iriSh WhSKY $ 44.10 JAMeSOn iriSh WhSKY $ 29.80 BuShMillS iriSh WSKY $ 20.40 BuShMillS iriSh WSKY $ 28.90 AuChentOShAn 3 WOOD SMS $ 49.20 AuChentOShAn ClASSiC SMS $ 24.75 BAlvenie Single 15Yr $ 60.50 BAlvenie 14 CAriBBeAn CASK $ 51.80 BAlvenie DOuBleWOOD 12 Yr $ 44.90 BAlvenie POrtWOOD 21 Yr $137.55 BlACK BuSh iriSh WhSKY $ 31.00 BOWMOre legenD SMS $ 23.65 BunnAhABhAin 12 Yr $ 47.45 $ 29.20 BuChAnAn DeluXe 12 SCOtCh BruiChlADDiCh rOCKS $ 48.50 BuShMillS 16 Yr Single MAlt $ 58.65 BuShMillS 10 Yr iriSh $ 35.45 glenFiDDiCh 45 COMBO $ 42.80 JAMeSOn iriSh WhSKY $ 6.80 CAOl ilA 12 Yr SCOtCh $ 44.30 ChivAS regAl SAlute 21Yr $156.85 ChivAS regAl 25 $218.90 ChivAS regAl 18 Yr $ 43.05 ClAn MACgregOr SCOtCh $ 16.20 ClAn MACgregOr SCOtCh $ 10.60 ClOntArF ClASSiC BlenD $ 17.60 ClYneliSh $ 31.05 CrAggAnMOre Sngl MAlt SCOt 12 Yr $ 48.30 DAlMOre StillMAn 28 Yr $ 117.60 DAlMOre 12 $ 36.10 DAlWhinnie Sngl MAlt SCOtC 15 Yr 52.70 DeWAr'S SignAture $189.75 DeWArS SPeC rSv 12 Yr Bln SCOtCh $ 26.45 FAMOuS grOuSe 12 Yr $ 23.90 FeCKin iriSh WhSKY $ 16.90 glenFiDDiCh SPeC reS 12 Yr $ 34.35 glen gAriOCh $ 16.35 glenKinChie 12 Yr $ 46.60 glenFiDDiCh SOler rSv 15 Yr $ 43.95 glenFiDDiCh AnCnt rSv 18 Yr $ 60.50 glenFiDDiCh 15Yr DiStlY eDitiOn $ 51.80 glenlivet 18 YeAr $ 60.50 glenlivet Single MAlt 12 Yr $ 31.75 glenlivet Single MAlt 12 Yr $ 68.55 glenlivet Single MAlt 12 Yr $ 43.75

80.0 92.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 95.6 86.0 86.0 86.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 82.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 90.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0

3643B 3645B 3646B 3647B 3649B 3650e 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895l 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721l 7980D 8327D 8327l 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317l 9605B 9606B

glenlivet ArChive 86 21 Yr glenMOrAngie 10 Yr glenlivet FrenCh OAK 15 Yr glenlivet nADurrA 16 Yr glenMOrAngie lASAntA glenMOrAngie 10 Yr - 100Ml glenlivet nADurrA triuM 91 glenMOrAngie QuintA ruBAn glenMOrAngie neCtAr D Or glenrOtheS SeleCt reServe glenrOtheS SCOtCh highlAnD PArK Sngl MAlt 12Yr highlAnD PArK 18Y iriShMAn OriginAl ClAn WhiSKeY iriShMAn OriginAl ClAn WhiSKeY JAMeSOn gOlD JAMeSOn vintAge reS. JAMeSOn 18 Yr JAMeSOn 12 Yr JOhn BArr reD J. MCDOugAlS BlADnOCh JOhn POWer & SOn iriSh glD JOhnnie WAlKer Blue JOhnnY WAlKer BlK 100 AnniveSArY JOhnnie WAlKer gOlD 18 Yr JOhnnie WAlKer grn KilBeggAn lAgAvAulin DiStillerS eD. lAgAvAulin Single MAlt 16 Yr lAPhrOAig 18 Yr lAPhrOAig CASK Strength 10 Yr lAPhrOAig Single MAlt 10 Yr MACAllAn CASK Strength SMS MACAllAn 12 Yr Single MAlt MACAllAn 12 Yr Single MAlt MACAllAn 18 Yr Single MAlt MACAllAn Fine OAK 10 Yr MACAllAn Fine OAK 15 Yr MACAllAn 25 Yr MACAllAn 30 Yr MCClellAnDS iSlAY MCClellAnDS highlnD MCivOr SCOtCh MiDletOn MiChAel COllinS BlenDeD OBAn DiStillerS ADDitiOn OBAn Single MAlt 14 OlD PulteneY 12 Yr PADDY iriSh WhiSKeY PASSPOrt SCOtCh Queen Anne Queen Anne reDBreASt iriSh WhiSKeY 12 Yr SCOreSBY SCOtCh SingletOn Single MAlt 12 Yr SlAne CAStle SPeYBurn Single MAlt 10 Yr SPeYBurn BrADAn OrACh tAliSKer Single MAlt 10 Yr tAMDhu SCOtCh WhiSKeY 10 Yr FAMOuS grOuSe FAMOuS grOuSe tullAMOre DeW - irelAnD tullAMOre DeW - irelAnD WilD SCOtSMAn 15 Yr WilD SCOtSMAn BlACK lABel

0038l 0039B 0040B 0048B 0050B 0371B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B

AgAvAleS teQuilA gOlD 110 AgAverO OrAnge teQuilA AgAve lOCO AgAvAleS gOlD 80 Alien teQuilA Silver ASOMBrOSO Silver BAluArte teQuilA CABO WABO AneJO CABO WABO BlAnCO CABO WABO rePOSADO CuervO eSPeCiAl Silver 200 PAtrOn AneJO PAtrOn Silver 200Ml SAuZA hOrnitOS PlAtA PAtrOn rePOSADO CASA nOBle CrYStAl CAZADOreS AneJO CAZADOreS BlAnCO CAZADOreS rePOSADO

$120.70 86.0 $ 34.35 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 43.05 92.0 $ 25.85 89.2 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 37.85 86.0 $107.00 86.0 $ 17.65 80.0 $ 27.95 80.0 $ 56.15 80.0 $ 173.90 92.0 $ 77.95 80.0 $ 36.95 80.0 $ 11.40 80.0 $ 77.45 111.6 $ 16.00 80.0 $203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 52.65 86.0 $ 14.30 80.0 $ 86.90 86.0 $ 78.25 86.0 $ 61.60 96.0 $ 55.45 115.6 $ 34.30 86.0 $ 51.80 117.6 $ 43.05 86.0 $ 86.00 86.0 $131.20 86.0 $ 34.35 80.0 $ 69.75 86.0 $592.65 86.0 $1054.75 86.0 $ 20.15 80.0 $ 20.15 80.0 $ 12.55 80.0 $ 120.30 80.0 $ 21.25 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 25.60 86.0 $ 28.05 80.0 $ 22.30 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

teQuilA $ 15.55 $ 18.65 $ 25.75 $ 16.90 $ 45.30 $ 25.90 $ 31.80 $ 38.70 $ 30.00 $ 34.30 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 27.75 $ 34.95 $ 22.05 $ 26.45

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

MAY 2011 OhiO BeverAge MOnthlY 59

1857B 1858B 1859B 1860B 2280B 2281B 2282B 2306B 2317B 2318B 2410B 2410D 2410E 2410L 2411B 2411D 2411L 2721B 2721E 2722B 2722D 2724B 2725B 2760B 2761B 2883B 2884B 2885B 2891B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2908B 2909B 2910B 2911B 2914B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247E 5247L 5249L 5250L 5253B 5254L 5497B 5497D 5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6118B 6119B 6119D 6345L

CENTENARIO PLATA CENTENARIO REPOSADO CENTENARIO ROSANGEL CENTENARIO TENAMPA AZUL CORAZON TEQUILA ANJEO CORAZON BLANCO CORAZON REPOSADO CORONADO TEQUILA CORZO REPOSADO CORZO SILVER CUERVO ESPECIAL CUERVO ESPECIAL CUERVO ESPECIAL CUERVO ESPECIAL 1800 REPOSADO TEQ 1800 REPOSADO TEQ 1800 REPOSADO TEQ DON JULIO ANEJO DON JULIO ANEJO DON JULIO BLANCO DON JULIO BLANCO DON JULIO REPOSADO DON JULIO REAL DOS LUNAS SILVER DOS MANOS BLANCO EL ARCO ANEJO EL ARCO BLANCO EL ARCO REPOSADO EL CABALLO ESTRELLA MIXTO EL CHARRO REPOSADO EL CHARRO SILVER 1800 TEQUILA SILVER 1800 TEQUILA SILVER 1800 TEQUILA SILVER 1800 SELECT SILVER EL GRADO BLANCO 1800 COLLECTION EXTRA ANEJO EL MAYOR ANEJO EL MAYOR BLANCO EL MAYOR REPOSADO EL JIMADOR ANEJO EL JIMADOR BLANCO EL JIMADOR BLANCO EL JIMADOR REPOSADO EL JIMADOR REPOSADO EL TORO GOLD EL TORO GOLD EL TORO GOLD EL TORO SILVER EL TORO SILVER EL TORO SILVER ESPOLON BLANCO ESPOLON REPOSADO FAMILIA CAMARENA REPOSADO FAMILIA CAMARENA SILVER GRAN PATRON PLATINUM TEQ HERRADURA ANEJO HERRADURA REPOSADO HERRADURA SILVER CUERVO BLACK MEDALLION CUERVO TRADICIONAL 1800 ANEJO CUERVO ESPECIAL SILVER CUERVO ESPECIAL SILVER CUERVO ESPECIAL SILVER CUERVO ESPECIAL SILVER JUAREZ SILVER JUAREZ GOLD CUERVO PLATINO JUAREZ GOLD DSS LA PRIMA WHITE LA PRIMA WHITE LA PRIMA WHITE LA PRIMA GOLD TEQ LA PRIMA GOLD TEQ LA PRIMA GOLD TEQ LUNA NUEVA ANEJO LUNA NUEVA REPOSADO LUNA NUEVA SILVER LUNAZUL BLANCO LUNAZUL REPOSADO MAESTRO DOBEL MARGARITAVILLE ISLAND LIME MARGARITAVILLE TROP TANGER MARGARITAVILLE TEQ SILVER MARGARITAVILLE TEQ GOLD MARGARITAVILLE TEQ GOLD MATADOR GOLD TEQ

60 OHIO BEVERAGE MONTHLY MAY 2011

$ 27.75 $ 29.50 $ 20.90 $ 16.90 $ 23.50 $ 25.60 $ 30.00 $ 10.70 $ 43.30 $ 35.50 $ 16.10 $ 30.10 $ 11.95 $ 21.70 $ 22.15 $ 36.30 $ 29.80 $ 51.55 $ 26.65 $ 43.70 $ 79.05 $ 45.20 $263.50 $ 31.75 $ 20.90 $ 50.75 $ 43.70 $ 50.75 $16.00 $16.00 $16.00 $ 22.15 $ 36.30 $ 29.80 $ 25.60 $ 33.95 $ 3044.50 $ 30.00 $ 20.90 $ 21.80 $ 21.25 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 21.25 $ 21.25 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 30.10 $ 10.05 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 16.90 $ 15.15 $ 43.05 $ 11.65 $ 9.80 $ 11.65 $ 11.65 $ 23.20 $ 10.25

80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 80.0 80.0 80.0 80.0

6580B 6584B 6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D 8723L 8727B 8733B 8734B 8737B 8739L 8860B 8861B 8862B 8863B 8931B 8932B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9737B

MILAGRO SILVER MILAGRO ANEJO MILAGRO REPOSADO MILAGRO SBR REP MILAGRO SBR SILVER MONTE ALBAN TEQUILA MONTEZUMA BLUE MONTEZUMA WHITE - MEXICO MONTEZUMA GOLD – MEXICO 901 SILVER TEQUILA VOODOO TIKI ANEJO VOODOOTIKI BLUE DRAGON VOODOOTIKI DESERT ROSE VOODOOTIKI GREEN DRAGON VOODOOTIKI PLATINUM VOODOOTIKI RAPOSADO PARTIDA BLANCO PATRON ANEJO PATRON ANEJO PATRON SILVER PATRON SILVER PATRON REPOSADO PEPE LOPEZ GOLD PORFIDIO PLATA PORFIDIO SILVER RIO GRANDE SILVER RIO GRANDE SILVER RIO GRANDE GOLD CIEN ANOS BLANCO CIEN ANOS REPOSADO SAUZA BLANCO SAUZA BLANCO SAUZA TRES GEN PLATA TEQ. SAUZA TRES GENER ANEJO SAUZA EXTRA GOLD SAUZA EXTRA GOLD SAUZA EXTRA GOLD SAUZA CONMEMORATIVO SAUZA HORNITOS ANEJO SAUZA HORNITOS PLATA SAUZA BLUE SILVER SAUZA GIRO SILVER SCORPIAN MEZCAL ANEJO 1 YR SCORPIAN MEZCAL ANEJO 3 YR SCORPIAN MEZCAL REPOSADO SCORPIAN MEZCAL SILVER SENOR FROGS PLATA SENOR FROGS REPOSADO TARANTULA AZUL TARANTULA REPOSADO TARANTULA LIME TARANTULA STAWBERRY SAUZA HORNITOS REPOSADO TEQUILA REPOSADO TEQUILA SILVER TEQ OCHO PLATA LAS POMEZ TEQ OCHO REPOSADO LAS POMEZ TEQUILA 30 - 30 REPOSADO 3 ISLAND WHITE TEQUILA TIERRA'S ANEJO TIERRA'S BLANCO TIERRA'S REPOSADO TORTILLA SILVER TORTILLA GOLD TRES RIOS SILVER TRES RIOS REPOSADO TWO FINGERS TEQUILA GOLD TWO FINGERS TEQUILA WHITE ZAPOPAN REPOSADO

$ 23.85 $ 34.35 $ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 34.35 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05 $ 42.80 $ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 10.00 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 29.90 $ 19.35 $ 16.00 $ 19.35 $ 31.45 $ 40.55 $ 28.95 $ 25.55 $ 15.15 $ 16.90 $ 16.75 $ 13.45 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $ 19.30 $ 11.45 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 26.15 $ 20.15 $ 12.55 $ 11.65 $ 12.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 16.90 $ 16.90 $ 33.65 $ 24.60 $ 20.40 $ 16.90 $ 16.90 $ 18.20 $ 16.90 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 33.65 $ 18.90 $ 24.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0

VODKA 0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0049B 0052B 0054B 0054L 0057B 0057D 0057E 0057L

ABSOLUT WILD TEA ABSOLUT CITRON ABSOLUT CITRON ABSOLUT CITRON ALCHEMIA CHOCOLATE ABSOLUT KURANT VDK ABSOLUT APEACH ABSOLUT APEACH ABSOLUT ORIENT APPLE ABSOLUT BERRI ACAI ABSOLUT 100 BLACK ABSOLUT 100 BLACK ABSOLUT 80 ABSOLUT 80 ABSOLUT 80 ABSOLUT 80

0060B 0060l 0061B 0062l 0063e 0064B 0064D 0064l 0068l 0069B 0069l 0074l 0194D 0194l 0450B 0194l 0737B 0737D 0737l 0832B 0834B 0835B 0838B 0838D 0838l 0840B 0841B 0842B 0846B 0946B 0953B 0958B 0958D 1337B 1426B 1426D 1483B 1523B 1525B 1525D 1525l 1526B 1527B 1528B 1530B 1531B 1533B 1534B 1539B 1536B 1611e 1640e 1641e 1643e 1661e 1675e 1676e 1678e 1852B 2009B 2012B 2048B 2048D 2048l 2050B 2050l 2053B 2053l 2358l 2385B 2392D 2392l 2444B 2444D 2455B 2456B 2457B 2458B 2452B 2658B 2659B 2778B 2782B 2893B 2895B 2896B 2897B 2952B

ABSOlut PeArS ABSOlut PeArS ABSOlut PePPAr vDK ABSOlut ruBY reD ABSOlut Mini BAr ABSOlut MAnDrin vDK ABSOlut MAnDrin vDK ABSOlut MAnDrin vDK ABSOlut rASPBerri ABSOlut vAnilA ABSOlut vAnilA ABSOlut MAngO AriStOCrAt AriStOCrAt BACKOn AriStOCrAt PArAMOunt CherrY PArAMOunt CherrY PArAMOunt CherrY BelveDere BlDY MArY BelveDere PinK grAPeFruit BelveDere BlACK rASPBerrY BelveDere vDK BelveDere vDK BelveDere vDK BelveDere iX BelveDere CYtruS BelveDere OrAnge BelveDere intenSe BlAvOD the BlACK Blue Angel vODKA Blue iCe vDK Blue iCe vDK BOMBOrA vDK BOru OriginAl vDK BOru OriginAl vDK BOYD & BlAir BurnettS eSPreSSO BurnettS BurnettS BurnettS BurnettS PinK leMOnADe BurnettS rASPBerrY Burnett'S vAnillA BurnettS SOur APPle BurnettS CherrY BurnettS BlueBerrY BurnettS StrAWBerrY BurnettS WAterMelOn BurnettS OrAnge CreMe vODKA BurnettS vODKA greY gOOSe 200Ml greY gOOSe l'OrAnge greY gOOSe le CitrOn PArAMOunt 100 vODKA SKYY 200 SMirnOFF 100 SveDKA trAveler 200 ChAMBOrD FlAvOreD vODKA ChOPin ChOPin rYe vODKA CirOC SuPer PreMiuM CirOC SuPer PreMiuM CirOC SuPer PreMiuM CirOC COCOnut CirOC COCOnut CirOC reD BerrY CirOC reD BerrY CrAv vODKA CriStAll SignAture SerieS CrOWn ruSSe 80 PrOOF vDK CrOWn ruSSe CrYStAl heAD CrYStAl heAD CuPCAKe ChiFFOn vODKA CuPCAKe DevilS FOOD vODKA CuPCAKe FrOSting vODKA CuPCAKe OriginAl vODKA CrYStAl SPiritS BuCKeYe vODKA DenAKA DenAKA BlACK CherrY DOuBle CrOSS vODKA DOWnunDer eD hArDY eFFen CuCuMBer eFFen BlACK CherrY eFFen everCleAr

$ 16.90 80.0 $ 18.20 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 24.60 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 25.60 80.0 $ 7.10 80.0 $ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 25.60 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 16.90 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.30 80.0 $ 15.35 80.0 $ 9.75 80.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 8.15 70.0 $ 2.95 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 4.20 100.0 $ 3.30 80.0 $ 5.25 100.0 80.0 $ 3.30 $ 21.25 75.0 $ 25.60 80.0 $ 25.60 80.0 $ 31.30 80.0 $ 61.45 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 34.40 70.0 $ 28.25 80.0 $ 13.40 80.0 $ 11.55 80.0 $ 6.75 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70. $ 16.85 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 34.30 80.0 $ 7.40 80.0 $ 23.85 80.0 $ 21.25 75.0 $ 21.25 75.0 $ 21.25 80.0 $ 14.05 190.0

3011B 3011D 3011l 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3028B 3086B 3072l 3079B 3080B 3084B 3084D 3084l 3088B 3089B 3097B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907l 3909l 3910l 3912l 3919e 3968B 3971B 3975B 3976B 4869B 5000D 5000l 5004D 5004l 5013D 5015D 5015l 5016B 5016D 5016l 5018B 5018D 5018l 5020B 5020D 5020l 5021B 5021D 5021e 5021l 5025D 5028D 5028l 5029B 5030l 5033l 5036D 5036l 5038B 5038D 5038l 5039B 5039D 5039l 5040B 5040D 5040l 5074B 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308l

FinlAnDiA 80 $ 13.15 FinlAnDiA 80 $ 26.35 FinlAnDiA 80 $ 19.30 FinlAnDiA grAPeFruit $ 13.15 FireFlY SWeet teA $ 16.90 FireFlY SWeet teA $ 24.95 FinlAnDiA MAngO FuSiOn $ 13.15 FinlAnDiA tAngerine FuSiOn $ 13.15 FireStArter vODKA $ 18.65 FireFlY Mint teA $ 11.45 FireFlY rASPBerrY teA vDK $ 14.30 FireFlY SKinnY teA $ 16.90 FrOZen ghOSt vODKA $ 25.00 42 BelOW Pure $ 21.15 44 nOrth huCKleBerrY vODKA $ 21.25 44 nOrth nOrth rAiner vODKA $ 21.25 FriS $ 8.15 FriS $ 16.20 FriS $ 10.60 FuZZY $ 25.60 FriS BlueBerrY vODKA $ 11.70 gAlenS $ 12.55 gilBeY’S trvlr 80 $ 7.40 gilBeY'S vDK 100 $ 8.20 gilBeY'S vDK 100 $ 18.45 gODivA ChOCOlAte $ 26.35 gODivA ChOCOlAte $ 26.35 gOrDOnS trAveler $ 8.20 grAnD tOuring vODKA $ 16.45 greY gOOSe $ 28.10 greY gOOSe $ 61.75 greY gOOSe $ 34.40 greY gOOSe lA POire $ 34.40 greY gOOSe l'OrAnge $ 34.40 greY gOOSe le CitrOn $ 34.40 greY gOOSe 50Ml Multi-PACK $ 8.45 hAMMer & SiCKle vDK $ 22.15 hAngAr One StrAight $ 25.60 hAngAr One KAFFir liMe vDK $ 25.60 hAngAr One MAnDArin $ 25.60 iCeBurg vDK $ 12.55 gilBeY'S vDK 80 $ 14.70 gilBeY'S vDK 80 $ 9.15 CrYStAl vDK 80 $ 11.85 CrYStAl vDK 80 $ 7.10 FleiSChMAnn rOYAl $ 10.50 WOlFSChMiDt $ 14.50 WOlFSChMiDt $ 8.05 SMirnOFF #57 100 $ 13.00 SMirnOFF #57 100 $ 26.35 SMirnOFF #57 100 $ 17.25 gOrDOnS 80 $ 8.20 gOrDOnS 80 $ 16.25 gOrDOnS 80 $ 9.70 PArAMOunt 80 $ 7.00 PArAMOunt 80 $ 14.45 PArAMOunt 80 $ 8.70 SMirnOFF nO. 21 80 $ 11.40 SMirnOFF nO. 21 80 $ 21.90 SMirnOFF nO. 21 80 $ 7.85 SMirnOFF nO. 21 80 $ 13.75 Mr BOStOn rivA 100 $ 13.60 BArtOn vDK $ 11.75 BArtOn vDK $ 7.00 BArtOn trAveler $ 11.60 hAllerS 80 $ 6.85 tAMirOv 100 $ 5.90 niKOlAi $ 13.60 niKOlAi $ 7.00 PArAMOunt 100 $ 9.05 PArAMOunt 100 $ 17.10 PArAMOunt 100 $ 10.20 PArAMOunt 90 $ 7.50 PArAMOunt 90 $ 15.95 PArAMOunt 90 $ 7.10 POPOv 80 $ 6.90 POPOv 80 $ 13.65 POPOv 80 $ 8.05 JAMeS river PlAnt SWeet vODKA $ 17.00 JeAn MArC XO vDK $ 40.50 JereMiAh WeeD SWeet teA $ 16.95 JereMiAh WeeD SWeet teA $ 24.95 JOhn MCCullOCh $ 11.90 Jr JOhnSOnS MiDnight MOOn $ 17.75 Jr JOhnSOnS MiDnight MOOn APPle Pie $ 17.75 KAMChAtKA 80 $ 6.45 KAMChAtKA 80 $ 13.65 KAMChAtKA 80 $ 7.55

80.0 80.0 80.0 75.0 70.0 70.0 75.0 75.0 80.0 70.0 70.0 60.0 80.0 84.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0

MAY 2011 OhiO BeverAge MOnthlY 61

5309B 5309D 5310l 5311l 5313B 5382B 5382D 5382e 5382l 5383D 5383l 5385l 5386B 5387B 5489B 5490B 5490D 5490l 5492B 5882B 6008B 6008D 6391D 6391l 6428B 6460l 6620B 6659B 6660B 6661B 6741B 7698B 7699B 7716B 7728l 7834l 7834D 7837l 7846D 7846l 7897l 7921B 7990B 7991B 7992B 7995B 7997B 8074B 8237B 8238B 8239B 8241B 8242B 8243B 8243D 8243l 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8880B 8880D

KAMChAtKA 90 KAMChAtKA 90 KAMChAtKA CherrY KAMChAtKA grAPe KAMChAtKA trAveler Ketel One Ketel One Ketel One Ketel One Ketel One CitrOen Ketel One CitrOen Ketel One OrAnJe KhOrtYtSA hOneY PePPer KhOrtYtSA PlAtinuM KOrSKi trAveler KOrSKi KOrSKi KOrSKi KutSKOuA level luKSuSOWA luKSuSOWA MC COrMiCK MC COrMiCK MeDeA Meier'S vDK PlAStiC MOnOPOlOWA POtAtO MOOn MOuntAin vODKA MOOn Mtn COAStAl CitruS MOOn Mtn WilD rASPBerrY OCeAn vODKA OYO OYO hOneY vAnillA BeAn nutliQuOr PeAnut Butter PArAMOunt OrAnge Flv vDK PArA ultrA BuBBle PArA ultrA BuBBle PArAMOunt vAnillA PArAMOunt grAPe PArAMOunt grAPe PArAMOunt SWeet teA PArAMOunt 100 trvlr PeAChKA PeArl PeArl POMegrAnAte PeArl BlueBerrY vDK PeArl PluM PeureuX PinnACle COttOn CAnDY PinnACle CitruS PinnACle BerrY PinnACle le DOuBle eXPreSSO PinnACle KiWi StrAWBer PinnACle PinnACle PinnACle PinnACle CherrY vDK PinnACle CherrY vDK PinnACle rASPBerrY PinnACle grAPe PinnACle MAngO PinnACle vAnillA PinnACle trOPiCAl PunCh PinnACle 100 PinnACle WhiPPeD PinnACle WhiPPeD PinnACle ChOCOlAte WhiPPeD PinnACle ChOCOlAte WhiPPeD PinnACle OrAnge WhiPPeD PlAYerS eXtreMe CArAMel PlAYerS eXtrM CherrY vDK POPOv trAveler PrAirie OrgAniC KOSher vDK PrAvDA PrOOF 105 PuruS PrOOF 110 rAin OrgAniCS rAin OrgAniCS reYKA vDK rOKK CitruS rOKK OrAnge rOKK ruSKOvA genuine ruSSiAn vD ruSSiAn StAnDArD OriginAl ruSSiAn StAnDArD OriginAl SeAgrAMS eXtrA SMOOth vDK SeAgrAMS eXtrA SMOOth vDK

62 OhiO BeverAge MOnthlY MAY 2011

$ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 20.20 $ 40.65 $ 20.70 $ 28.95 $ 40.65 $ 28.95 $ 28.95 $ 25.40 $ 24.60 $ 6.50 $ 6.50 $ 11.85 $ 7.10 $ 8.90 $ 23.00 $ 9.90 $ 23.20 $ 13.00 $ 7.35 $ 38.70 $ 7.40 $ 12.55 $ 16.95 $ 16.95 $ 16.95 $ 28.25 $ 30.80 $ 30.80 $ 30.80 $ 10.70 $ 10.70 $ 15.35 $ 10.70 $ 14.85 $ 10.70 $ 10.70 $ 8.85 $ 5.20 $ 9.90 $ 9.90 $ 8.05 $ 9.90 $ 26.85 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 18.80 $ 12.35 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 12.55 $ 11.40 $ 18.80 $ 11.40 $ 18.80 $ 11.40 $ 12.85 $ 12.85 $ 6.90 $ 16.85 $ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65 $ 9.65 $ 9.65 $ 16.20 $ 15.15 $ 24.95 $ 9.05 $ 18.80

90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0

8880l 8884B 8885B 8886B 8896D 8896l 8908B 8910B 8915B 8930l 8934B 9006l 9007l 9008e 9009l 9010l 9011l 9012B 9012D 9012e 9012l 9014D 9014l 9016l 9017l 9018l 9022B 9024B 9024l 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032l 9033B 9033l 9034B 9034D 9034l 9035B 9036B 9037B 9038B 9038D 9038l 9039B 9039D 9039l 9040B 9040D 9040l 9041B 9042B 9043B 9044B 9044l 9045B 9046B 9046D 9046l 9047B 9049B 9050l 9051l 9057l 9060l 9066B 9066l 9068B 9073B 9093B 9114B 9116l 9128B 9128l 9130B 9131D 9131B 9131l 9133B 9134B 9135B 9135D 9135l 9136B

SeAgrAMS eXtrA SMOOth vDK SeAgrAMS APPle SeAgrAMS BlACK CherrY SeAgrAMS CitruS SKOl SKOl SeAgrAMS rASBerrY SeAgrAM'S SWeet teA SeAgrAMS PlAtinuM SenAtOrS CluB vDK SeverKA SKYY inFuSiOnS BlOOD OrAng SKYY inFuSiOnS DrAgOn Fruit SKYY inFuSiOnS rAinBOW PAC SKYY inFuSiOn PineAPPle SKYY inFuSiOn PASSiOnFruit SKYY inFuSiOn rASPBerrY SKYY SKYY SKYY SKYY SKYY inFuSiOn CitruS SKYY inFuSiOn CitruS SKYY inFuSiOn CherrY SKYY inFuSiOnS ginger vDK SKYY inFuSiOn grAPe SMirnOFF BlACK CherrY SMirnOFF BlueBerrY SMirnOFF BlueBerrY SMirnOFF CrAnBerrY SMirnOFF DArK rOASteD eSPr SMirnOFF MelOntWiSt SMirnOFF liMe SMirnOFF FlAvOr tWiSt 5 PACK SMirnOFF Silver SMirnOFF Silver SMirnOFF Silver SMirnOFF greenAPPle SMirnOFF greenAPPle SMirnOFF CitruS SMirnOFF CitruS SMirnOFF CitruS SMirnOFF POMegrAnAte tWiSt SMirnOFF trAveler SMirnOFF PASSiOn Fruit SMirnOFF OrAnge SMirnOFF OrAnge SMirnOFF OrAnge SMirnOFF rASPBerrY SMirnOFF rASPBerrY SMirnOFF rASPBerrY SMirnOFF vAnillA SMirnOFF vAnillA SMirnOFF vAnillA SMirnOFF StrAWBerrY SMirnOFF PeAr tWiSt SMirnOFF PineAPPle tWiSt SMirnOFF WAterMelOn SMirnOFF WAterMelOn SMirnOFF WhitegrAPe SOBieSKi SOBieSKi SOBieSKi SMirnOFF SPiCeD rOOt Beer SOBieSKi vDK(glASS) SOBieSKi vAniliA SOBieSKi CYtrOn SOBieSKi KArAMel SOBieSKi OrAnge SOBieSKi rASPBerrY SOBieSKi rASPBerrY SQuAre One BOtAniCAl SMOOth AMBler WhiteWAter StAWSKi SveDKA trAveler SYn StOliChnAYA BlueBeri vDK StOliChnAYA BlueBeri vDK StOliChnAYA CitrOS Flv vDK StOliChnAYA OhrAnJ StOliChnAYA OhrAnJ liMitD eD StOliChnAYA OhrAnJ StOliChnAYA 100 StOliChnAYA elit StOliChnAYA StOliChnAYA StOliChnAYA StOliChnAYA WilD CherrY

$ 12.40 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.80 $ 4.95 $ 9.60 $ 17.60 $ 17.60 $ 5.00 $ 17.60 $ 17.60 $ 17.60 $ 12.55 $ 24.95 $ 14.40 $ 18.40 $ 24.95 $ 17.60 $ 17.60 $ 17.60 $ 17.60 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 9.05 $ 16.20 $ 11.50 $ 13.00 $ 9.05 $ 11.50 $ 11.50 $ 11.50 $ 11.50 $ 10.60 $ 11.50 $ 30.00 $ 25.60 $ 14.30 $ 9.85 $ 15.10 $ 16.00 $ 25.45 $ 16.00 $ 25.30 $ 16.00 $ 25.45 $ 14.05 $ 51.80 $ 16.00 $ 33.65 $ 25.45 $ 16.00

80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0

9137B 9139B 9143B 9144B 9144l 9144D 9149B 9149l 9151B 9154B 9154D 9154l 9156B 9156D 9156l 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164l 9165B 9175B 9186B 9193l 9196l 9197l 9201B 9201D 9201l 9202B 9203B 9204B 9205B 9205D 9205l 9207B 9208B 9208D 9208l 9209B 9210B 9210D 9210l 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D 9228B 9232B 9232D 9232l 9235B 9236B 9367B 9370B 9371B 9371D 9372B 9372D 9373B 9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9446B 9448B 9449B 9450D 9456B 9456D 9472B 9472l 9505B

StOliChnAYA gAlA APPliK vD StOli White POMegrAniK vDK StOliChnAYA PeAChiK PlAtinuM 7X vDK PlAtinuM 7X vDK PlAtinuM 7X vDK StOliChnAYA rAZBeri StOliChnAYA rAZBeri StOliChnAYA StrASBeri StOliChnAYA vAnil StOliChnAYA vAnil StOliChnAYA vAnil tAnQuerAY Sterling tAnQuerAY Sterling tAnQuerAY Sterling SWeet CArOlinA leMOnAD vDK SWeet CArOlinA rASP teA vDKA SWeet CArOlinA SWeet teA vODKA SWeet CArOlinA SWeet teA vODKA SveDKA rASPBerrY SveDKA vAnillA vDK SveDKA vAnillA vDK SveDKA SWeDiSh SveDKA SWeDiSh SveDKA SWeDiSh SveDKA CleMentine SveDKA CherrY tetOn glACier JeWel OF ruSSiA ultrA 3 iSlAnDS vODKA 3 iSlAnDS vODKA 3 Olive BuBBle 3 Olive BuBBle 3 Olive BuBBle 3 Olive BerrY 3 Olive CitruS 3 Olive rOOtBeer 3 Olive grAPe 3 Olive grAPe 3 Olive grAPe 3 Olive OrAnge 3 Olive CherrY vDK 3 Olive CherrY vDK 3 Olive CherrY vDK 3 Olive rASPBerrY 3 Olive 3 Olive 3 Olive 3 Olive ChOCOClAte 3 Olive vAnillA 3 Olive WAterMelOn 3 Olive POMegrAnte 3 Olive MAngO Flv 3 Olive triPle ShOt eSPreSSO 360 3 OliveS rAngtAng 3 OliveS rAngtAng 360 DOuBle ChOCOlAte titO'S hAnDMADe titO'S hAnDMADe titO'S hAnDMADe 3 Olive DuDe vODKA 360 MAnDArin OrAnge ultiMAt vDK u v CAKe vODKA u v Blue rASPBerrY u v Blue rASPBerrY uv uv u v grAPe vDK u v PinK leMOnADe u v CherrY u v 103 u v COCOnut vDK urSuS PunCh uv SWeet green teA urSuS Blue rASPBerrY urSuS OriginAl vAMPYre reD vAn gOgh DutCh CArAMel vAn gOgh DOuBle eSPreSSO vAn gOgh eSPreSSO viKingFJOrD vAn gOgh vAn gOgh vOX vOX WAterSheD DiStillerY vODKA

$ 16.00 $ 16.00 $ 10.30 $ 8.15 $ 10.60 $ 17.10 $ 16.00 $ 25.45 $ 16.00 $ 16.00 $ 25.30 $ 25.45 $ 11.40 $ 22.85 $ 13.15 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 9.85 $ 9.85 $ 9.85 $ 9.85 $ 18.80 $ 13.15 $ 9.85 $ 9.85 $ 18.00 $ 87.65 $ 12.35 $ 8.85 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 22.30 $ 21.95 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.85 $ 16.90 $ 24.95 $ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 16.85 $ 34.30 $ 9.75 $ 9.75 $ 15.35 $ 8.15 $ 16.15 $ 9.75 $ 9.75 $ 9.75 $ 11.50 $ 9.75 $ 7.85 $ 9.75 $ 7.85 $ 7.85 $ 21.25 $ 16.00 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 20.25 $ 18.65 $ 24.60 $ 22.00

70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 60.0 60.0 60.0 80.0 80.0 60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0

9565B 9672B 9738B

White DiAMOnD WOODStOne MiCrO-vODKA ZODiAC

$ 10.80 $ 16.65 $ 15.75

80.0 80.0 80.0

$ 15.15 $ 35.20 $ 18.50 $ 24.70 $ 11.35 $ 5.55 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 11.45 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.45 $ 19.50 $ 15.15 $ 30.15 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10 $ 34.80 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 6.00 $ 10.55 $ 11.45 $ 6.00 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50 $ 31.20 $ 12.55 $ 12.55 $ 13.40 $ 27.10 $ 9.00 $ 16.00 $ 10.60 $ 16.90 $187.60 $116.90

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 80.0 80.0 80.0

COrDiAl 0017B 0029B 0041B 0041l 0053B 0071B 0551B 0552B 0557D 0557l 0565B 0580l 0583l 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717l 0721B 0798B 0881B 0887B 0893B 0893D 0893l 0910B 0948B 1188B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D 2098l 2101B 2108B 2274B 2405B 2405l 2503B 2528B 2529B 2566B 2605B 2613l 2614B 2624B 2624l 2644B 2645B 2649B 2652B 2690B 2690l 2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3821B 3851B 3852B

AChAiA ClAuSS OuZO ABSente liQueur Di SArOnnO AMArettO Di SArOnnO AMArettO AMArettO gOZiO AMAritO AMArettO PArAMOunt rOCK & rYe BArenJAger hOneY liQueur BArtOn lOng iSlAnD iCe teA BArtOn lOng iSlAnD iCe teA BeneDiCtine D.O.M. PArAMOunt SlOe gin DeK SlOe gin COrDiAl B & B D O M COrDiAl DrAMBuie DeK CreMe De CACA0 DArK DeK CreMe De Menthe green DeK CreMe De CACAO White PArAMOunt CreM D Men White PArAMOunt CrM D CACAO DArK PArAMOunt AniSette PArAMOunt CreM D Men green DeK CreMe De Menthe White PArAMOunt CrM D CACAO Whit getreiDe KuMMel CAMPAri APeritivO itAlY PArAMOunt triPle SeC PArAMOunt triPle SeC PArAMOunt triPle SeC SOuthern COMFOrt BeCherOvKA PernOD AniS –FrAnCe tiA MAriA COFFee KAhluA COFFee KAhluA COFFee KAhluA COFFee BlACK DuCK CrAnBerrY BlACKMAKer rOOtBeer BOlS Blue CurACAO BuCKeYe rASPBerrY liQuOr grAnD MArnier rOuge CArAvellA liMOnCellO Orig CArAvellA OrAngeCellO CASOni leMOnCellO CAtDADDY CArOlinA MOOnShine CeltiC CrOSSing liQueur ChAMBOrD rOYAle COrD ChArtreuSe green grAnD MArn COrDOn rOuge grAnD MArn COrDOn rOuge grAnD MArn COrDOn rOuge gAlliAnO l'AutentiCO iriSh MiSt COPA De OrO MeX COFFee liQ liCOr 43 liCOr 43 DAnnY DevitOS liMOnCellO DeK Blue CurACAO COrDiAl DeK CreMe De BAnAnA COrD DeK CreMe De AlMOnD COrD DeK hAZelnut COrD DeK OrAnge CurACAO COrDiAl DeK PeACh BrAnDY DeK triPle SeC COrD DeK triPle SeC COrD DeK 03 OrAnge DeK MelOn COrDiAl DeK WilD StrAWBerrY COrDiAl rOMAnA BlACK COintreAu liQueur COintreAu liQueur COintreAu nOir evAn WilliAMS CherrY reSv evAn WilliAMS hOneY reSv FireBAll CinnAMOn WhiSKeY FrAgOli liQueur W/StrAWBrY AMArettO Di AMOre gAntOuS & ABOurAAD glArOS OuZO grAngAlA triPle OrAnge grAnD MArnier CentCinQuAnt grAnD MArnier Cuvee Centnr

MAY 2011 OhiO BeverAge MOnthlY 63

3860B 3864B 3902B 4000B 4003B 5054B 5054D 5054l 5105B 5251l 5254l 5303B 5315B 5571B 6000B 6334B 6567B 6705l 6708B 6720l 6734B 6735B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729l 7735B 7824l 7870D 7870l 7901B 7981l 7986B 8228B 8249l 8282B 8302B 8324l 8639B 8670B 8673B 8852l 8892B 9214B 9311B 9354B 9410B 9630B 9630l 9707B 9733B

grAnD Muriel OrAnge liQuer grAnDe ABSente green MOOn hArleM liQueur hArleQuin JAgerMeiSter JAgerMeiSter JAgerMeiSter JereMiAh WeeD liQueur JuAreZ triPle SeC JuAreZ gOlD DSS KAhluA eSPeCiAl COFFee KAMOrA COFFee lQr le tOurMent vert luCiD ABSinthe MAtA hAri ABSinthe BOheMiA MetAXA OuZO greeCe nASSAu rOYAle nAvAn 80 n Y lOng iSlAnD iCeD teA 99 APPleS 99 BAnAnAS 99 grAPeS 99 PeACheS nuMBer 12 OuZO nv lA Fee ABSinthe verte PAllini liMOnCellO PAllini liMOnCellO giFt PArAMOunt AMArettO PArAMOunt AMArettO PArAMOunt AMArettO PArAMOunt CreMe De BAnAnA PArAMOunt SOur APPle PArA lOng iSlnD iCe teA PArA lOng iSlnD iCe teA PArAMOunt MelOn PAtrOn CitrOnge PAtrOn X O CAFe PiMMS CuP #1 gin Sling eng Pitu CAChACA PlOMAri QuZO PriChArDS SWeet luCY BBn PunCh ABruZZO SABrOSO Di CAFe COFFee liQ SAMBuCA Di AMOre SAMBuCA rOMAnA SChWArtZhOg KrAuter liQuer SChWArtZhOg KrAuter liQuer thunDer 101 PePPerMt SChnP tuACA DeMi SeC tY Ku SuPer PreMiuM SOJu veev ACAi liQueur WilD turKeY AMeriCAn hOneY WilD turKeY AMeriCAn hOneY YOKAiChi Mugi ZWACK

$ 18.65 $ 45.80 $ 23.50 $ 16.40 $ 16.90 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 16.90 $ 12.55 $ 20.90 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 15.15 $ 15.15 $ 15.15 $ 16.00 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 18.40 $ 23.70 $ 15.35 $ 19.65

80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65 $ 21.50 $ 20.45 $ 25.70 $ 15.15 $ 15.15 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 20.45

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 100.0

SChnAPPS 0010B 0676B 0681l 0697D 0697l 0917B 0917l 1130B 2588l 2619B 2620l 2625B 2776B 2782B 3017B 3017l 3709B 3709l 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762l 7862B 7862l 8632B

AFter ShOCK CinnAMOn ArrOW PePPerMint DeK PePPerMint SnP PArAMOunt PePPerMint SnP PArAMOunt PePPerMint BlACK hAuS BlACKBerrY SnP BlACK hAuS BlACKBerrY SnP BOlS gOlD StriKe CinnAMOn SnP DeK hOt DAMn SnP DeK PePPerMnt 100 DeK PeAChtree SChnAPP DeK OlD tAvern rOOtBeer Dr MCgilliCuDDYS vAnillA Dr MCgilliCuDDYS MenthOlMt FireWAter hOt CinAMOn ShnP FireWAter hOt CinAMOn ShnP gOlDSChlAger CinnAMOn ShnP gOlDSChlAger CinnAMOn ShnP 99 BlACKBerrieS 99 BlACK CherrieS iCe 101 PePPerMint SChnAPP il trAMOntO lightning 101 CinnAMOn luXArDO triPluM 99 BAnAnAS PArAMOunt ButterSCOtCh ShnAPP PArAMOunt PeACh SCh PArAMOunt PeACh SCh ruMPle MinZe BerrY

64 OhiO BeverAge MOnthlY MAY 2011

8633B 8633l 9727B 9727D 9727l

ruMPle MinZe PePMt ruMPle MinZe PePMt YuKOn JACK YuKOn JACK YuKOn JACK

$ 20.45 $ 25.70 $ 14.75 $ 26.15 $ 20.35

100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 5.85 $ 6.60 $ 12.75 $ 12.30 $ 11.45 $ 14.05 $ 8.60 $ 14.95 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 14.95 $ 25.60 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 18.65 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CAnADiAn 0076B 0076D 0076l 0169D 0170B 0170D 0170l 0174B 0174D 0174l 0175D 0176B 0176D 0176e 0176l 0189B 0189D 0189e 0189l 0909B 0920B 0920D 1570B 1627e 1704D 1704l 1716B 1716D 1725B 1729B 1730D 1730l 1731B 1733B 1735D 1735l 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041l 4699D 4699l 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894l 8922B 8923B 9648B 9652B 9652D 9652l

SeAgrAMS v O 6 Yr SeAgrAMS v O 6 Yr SeAgrAMS v O 6 Yr lOrD CAlvert 3 Yr MC MASterS 3 Yr MC MASterS 3 Yr MC MASterS 3 Yr CAnADiAn MiSt CnDn CAnADiAn MiSt CnDn CAnADiAn MiSt CnDn MACnAughtOn CnDn 3Yr CAnADiAn CluB 6 Yr CAnADiAn CluB 6 Yr CAnADiAn CluB 6 Yr CAnADiAn CluB 6 Yr BlACK velvet CnDn 3 Yr BlACK velvet CnDn 3 Yr BlACK velvet CnDn 3 Yr BlACK velvet CnDn 3 Yr BlACK velvet trAveler 3 Yr BlACK velvet reServe CnDn 8Yr BlACK velvet reServe CnDn 8Yr CABin Fever MAPle Flv WhSK CrOWn rOYAl 200Ml CAnADiAn BAY WhSKY CAnADiAn BAY WhSKY CAnADA hOuSe CnDn WhiSKeY 3Yr CAnADA hOuSe CnDn WhiSKeY 3Yr CAnADiAn CluB reServe 10 Yr CAnADiAn CluB trAveler 6 Yr CAnADiAn gOlD 4 Yr CAnADiAn gOlD 4 Yr CAnADiAn CluB ShrY CASK 8Yr CAnADiAn hunter trAveler 3Yr CAnADiAn ltD 3 Yr CAnADiAn ltD 3 Yr CAnADiAn MiSt trvlr CAnADiAn CluB ClASSiC 12Yr CrOWn rOYAl BlACK CrOWn rOYAl CASK #16 CrOWn rOYAl eXtrA rAre CrOWn rOYAl reServe FOrtY CreeK BArrel SeleCt hArWOOD hArWOOD nOrthern light 3 Yr nOrthern light 3 Yr JAMeS FOXe PArAMOunt CAnADiAn PenDletOn CAnADiAn riCh & rAre riCh & rAre CrOWn rOYAl CrOWn rOYAl CrOWn rOYAl CrOWn rOYAl v O gOlD 8 Yr SeAgrAMS v O CnDn trv 6 Yr WinDSOr SuPreMe trAveler 3Yr WinDSOr SuPreMe 3 Yr WinDSOr SuPreMe 3 Yr WinDSOr SuPreMe 3 Yr

viOlAtiOnS&PenAltieS FOr the reCOrD

liQuOr COntrOl COMMiSSiOn viOlAtiOnS & PenAltieS for on premise retailers (January 2011 hearing Dates; Orders issued February 2011) AKrOn: 1527 Club inc. dba vicki & Company: sale of beer to a person under the age of 21 - $750 or 6 days; Casha, inc. dba Adams St. Bar: sale of beer to someone under the age of 21 - $500 or 5 days; CW S ii llC dba Ole glory Daze: alcoholic beverages not maintained in a potable condition - $300 or 3 days; Friends & Foods ltd dba Bocassios Sports Pub: failure to have food service on a permit premises - $100 or 1 day BAtAviA: gary Popp dba gateway inn: allowing improper conduct, to wit, drug possession, on the permit premises – in violation, no penalty Bellville: Matthew M McCune dba riverhorse: consumption of an alcoholic beverage after 2:30 a.m.; delivery of an alcoholic beverage after 2:30 a.m. $400 or 4 days Blue ASh: Cavalier Distributing Co. dba Cavalier Distributing Co: sale of beer and/or intoxicating liquor to a non permit holder – $500 or 5 days

CAMBriDge: Dicken’s victorian village of Cambridge, inc: sale of beer not purchased from an A or B permit holder; transfer of beer to/from another permit holder in violation of rule 46 – in violation, no penalty CAntOn: eldorado lanes & lounge, inc: sale of or furnishing of an unlimited number of servings of alcoholic beverages at a fixed price - $200 or 2 days Centerville: larosa’s Centerville, llC: sale of beer to someone under the age of 21 - $1,200 or 10 days CheSterlAnD: Bellanoris llC dba Chesterland tavern: sale of beer to someone under the age of 21 $1,500 or 10 days CinCinnAti: Jimmie Collins Jr. dba harderts: fixtures, equipment, tables, counters, cooler/refrigerators, or utensils not clean or sanitary - $100 or 1 day; holy grail, llC: sale of beer to someone under the age of 21 - $750 or 6 days; August Food & Wine llC dba Senate: consumption of beer after 2:30 a.m. - $500 or 5 days ClevelAnD: Start llC: failure to display liquor permit in a conspicuous place; alcoholic beverages not maintained in a potable condition - $400 or 4 days; gridlock Co. dba Club Ar-

gos: consumption of an alcoholic beverage without the proper permit; sale of an alcoholic beverages without the proper permit $500 or 2 days; DPg lounge llC: fixtures, equipment, tables, counters, coolers/ refrigerators, or utensils not clean or sanitary - $300 or 3 days COluMBuS: twisted Bar llC dba exile Bar: allowing improper conduct on the premises, to wit public indecency - $800 or 8 days; Co Weekley ltd: sale of intoxicating liquor to someone under the age of 21 - $300 or 3 days; Ohio irish llC dba McFadden’s restaurant & Saloon: purchase of beer by a retail permit holder from someone other than an A or B permit holder – $400 or 1 day; rass inc. dba Southbend: fixtures, equipment, tables, counters, cooler/refrigerators, or utensils not clean or sanitary - $300 or 1 day; Jujubinx llC dba rJay’s Bar & grill: alcoholic beverages not maintained in a potable condition $200 or 2 days; City limits Café llC: possession of multiple bottles of intoxicating liquor not allowed upon the permit premises - $300 or 3 days; hootless llC dba tip top Kitchen & Cocktail: alcoholic beverages not maintained in a potable condition - $200 or 2 days DAYtOn: Catering gold,

MAY 2011 OhiO BeverAge MOnthlY 65

viOlAtiOnS&PenAltieS inc: soliciting for a thing of value, to wit, cash - $600 or 3 days; vickie l Wallace Akers dba Butch’s Bar: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days eASt liverPOOl: Curtis A. Palmer dba Cove lounge: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,500 or 10 days; robert A. Berdine dba Berdine’s tavern: two counts of all of the following: possession of a gambling device; allowing the operation of an electronic gambling device; operating a gambling house; recklessly permitting public gaming - $1,500 or 10 days elYriA: new image Sports Bar inc. dba new image Sports Bar: intoxicating liquor in an original container had been refilled and/or diluted - $100 or 1 day greenville: Daniel Saintignon enterprises, inc. dba Danny’s Place: recklessly permitting public gaming; possessing a gambling device; bookmaking; operating a game of chance for profit; illegal raffle; knowingly facilitating odds making; operating a gambling house - $1,500 or 7 days grOve CitY: Moneycraft llC dba Derby: delivery of 66 OhiO BeverAge MOnthlY MAY 2011

beer after 2:30 a.m. - $300 or 3 days

gambling device – in violation, no penalty imposed

irOntOn: ironton eagles Aerie #895: sale of alcohol to a non-member; permitting gambling by a instant bingo contract holder in violation of OrC 2915 – $400 or 2 days

MOnrOe: Wil vic llC dba Froggy Blues Café: sale of beer to someone under the age of 21 - $750 or 6 days

leBAnOn: tramonte & Sons, llC: sale of beer or intoxicating liquor to a non permit holder - $300 or 3 days MAriettA: Dorothy M. Cornette dba 4 Seasons Club: allowing improper conduct on the permit premises, to wit, drug use - $1,000 or 5 days MASOn: vintner Select inc. dba vintner Select: sale of wine to a non permit holder - $800 or 4 days MiDDleFielD: rD roth Foods, inc dba new Dutch Country restaurant: failure to post a Commission Suspension Order; possession of beer while permit was not in force; sale of beer while permit was not in force - $800 or revocation MiDDletOWn: iBPOe of W lodge 0456 William B Pollard: allowing improper conduct, to wit, disorderly activity - $300 or 3 days; : iBPOe of W lodge 0456 William B Pollard: possession of a gambling device; possession of an electronic

nOrth CAntOn: 4262 Portage road llC: multiple counts of all of the following: possession of a gambling device; conducting instant bingo without a license; possession of an electronic video gambling device; game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming - $2,000 or 12 days Put in BAY: island Shamrock, inc: sale of a malt based alcoholic beverage to a minor - $1,500 or revocation trOtWOOD: gina, inc. dba Frank and J’s lounge: fixtures, equipment, tables, counters, cooler/refrigerators, or utensils not clean or sanitary - $300 or 3 days WArren: 1704 West Market Street inc. dba raider’s Country lounge: sale of beer to a minor - $1,800 o r12 days WAverlY: Phil’s grand tavern llC dba grand tavern: sale of beer, Yuengling, not lawfully acquired - $400 or 2 days

TICK ON S ETS NOWALE !

TH I NGS U P! July 20-24, 2011 Bartenders create unbelievable cocktails on a nightly basis. But once a year, they come together in New Orleans to shake up the entire cocktail industry. Tickets are now on sale for the five days of drink makin’, soul shakin’ good times that is Tales of the Cocktail®. So join us for the perfect mix of cocktails, cuisine and culture and let us shake you all week long. For tickets and more information about shaking things up with us this summer, visit www.TalesoftheCocktail.com.

OUR GENEROUS ANNUAL PARTNERS:

Tales of the Cocktail salutes the generous spirit of their sponsors: 360 Vodka, Absolut Vodka, American Beverage Marketers, Anchor Distilling, Angostura, Art in the Age, Bacardi Rum, Bacardi USA, Balcones Distilling, Banks 5 Island Rum, BarSmarts, Becherovka, Beefeater Gin, Belvedere Vodka, Benedictine, Berkshire Mountain Distillers, Beverage Media, Bitter End Bitters, Bitter Truth Bitters, Bittermens, Blackbottle and Angostura Rum, Bols Genever, Bombay Dry Gin, Bombay Line Extension, Bombay Sapphire Gin, Breckenridge Distillery, Bulleit Bourbon, Bureau National Interprofessionnel du Cognac, Cabana Cachaca, Caorunn Gin, Citadelle Gin, CocktailKingdom.com, Cointreau, Coole Swan, Corsair Distillery, Crop Organic Vodka, Damrak Gin, Del Maguey Mezcal, Diageo, Dirty Sue Olive Juice, DISCUS, Distillery No. 209 Gin, Dolin Vermouth, Don Q Rum, Drambuie, Drink Me Magazine, Driscoll’s, Dulce Vida Tequila, El Dorado Rum, Employees Only Brands, Farmer’s Botanical Gin, Fee Brother’s Botanical Waters, Fee Brother’s Bitters, Fee Brother’s Syrups, Fentiman’s Botanically Brewed Beverages, Fever Tree, Firefly Vodka, Flavorbank Spices, Four Roses Bourbon, Funkin Puree, Galliano L’Autentico, Galliano Ristretto, Glenfiddich Single Malt Scotch Whisky, Gordon’s Gin, Great Lakes Distillery, Hayman’s Old Tom Gin, Hendrick’s Gin, High West Distillery, Hudson Whiskey, Imbue, iSi North America, Jefferson’s Bourbon, Kahlua, Koval Distillery, Laird, Leblon Cachaca, Lillet, Luxardo Maraschino Liqueur, Mandarine Napoléon, Marie Brizard Liqueurs, Michter’s Us No.1 Small Batch Unblended American Whiskey, Milagro Tequila, Moet Hennessy, Monin Syrups, Montanya Distillers, Mutineer Magazine, New Amsterdam Gin, New Holland Artisan Spirits, Nightclub & Bar Magazine, No. 3 London Dry Gin, North Shore Distillery, Offbeat Magazine, Old Raj Dry Gin , Osocalis Distillery, Oxley Gin, Pages, Pallini Limoncello Peachcello, PAMA Pomegranate Liqueur, Pemberton Distillery, Pernod Absinthe, Pernod Ricard USA, Phenix Spirits, Philadelphia Distilling, Piedmont Distillers, Pierre Ferrand, Pisco Porton, Plymouth Gin, Preiss Imports, Prohibition Distillery, Purity Vodka, Rene Spirits Company, Ricard, Rock Town Distillery, Russian Standard Vodka, Sazerac, SerendipiTea, Solerno Blood Orange Liqueur, Southern Comfort, Square One Organic Spirits, St. Germain Elderflower Liqueur, Tanqueray 10 Gin, Tanqueray Gin, Tanqueray Rangpur Gin, Tasting Panel Magazine, The Cocktail Cottage, Tierra Organic Tequila, Tito’s Vodka, Torani , Touch Studios, Trader Tiki Handcrafted Exotic Syrups, Tullamore Dew, Uber Bar Tools, USBG National, Vermont Spirits, Victoria Gin, Wild Hibiscus, William Grant & Sons, Wine & Spirits Wholesalers Association, Woodinville Whiskey Co., Zubrowka Bison Grass Vodka

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