Ohio Beverage Monthly by Molly Hunter

November 2010

HOLIDAY

over 100

Great Gift Packages and Ideas!

GIFT GUIDE also:

UPSELLING STRATEGIES YOU CAN USE WHAT WOMEN WANT

Your customers always expect the best from you.

Perfect.

This holiday season, carry the world’s finest ultra-premium tequila. Made with hand-selected 100% Weber blue agave. Handcrafted using a time-honored process. Patrón can be enjoyed straight, on the rocks, or mixed to enhance cocktails.

The perfect way to enjoy Patrón this holiday season is responsibly.

simply perfect. patronspirits.com

november10

40 features 20 WHAT'S IN STORE FOR THE 2010 HOLIDAYS? The Beverage Network presents its annual roundup of valueadded products across many price points for targeted consumers.

34 SEASON'S GREETINGS PAY OFF Strategic approaches for upselling in on and off-premise this holiday season.

departments 4 PUBLISHER'S EDITORIAL 7 superintendent of ohio liquor control reporT 8 BRAND PROFILE: tITO'S 9 MESSAGE FROM THE OLBA executive DIRECTOR 10 & 11 Legal issues 12 BRAND PROFILE: RED TRUCK

34 20

40 WHAT WOMEN WANT As women increasingly purchase wine more often than men, here are some tips to effectively entice your most important customer.

13 Last Call 15 Events & Benefits 17 Agency in the spotlight 18 AROUNDTOWN WITH RNDC 43 & 44 Shopping Network 45 Wholesale price list

November 2010 Ohio Beverage monthly 3

iNsiDeOhiO

Publisher's editorial By PhiliP a craig

Philip a. craig, Publisher

usinesses, regulators, police groups and health and treatment specialists across the united states and in Ohio are supporting a bill pending in congress entitled hr 5034, or the comprehensive alcohol regulatory effectiveness (care) act of 2010. the OlBa’s interest in the care act is to protect state laws that were drafted by the Ohio legislature. Over years several large suppliers in the united states have challenged individual state laws just because they are different than another law in another state. the OlBa opposes a one size fits all liquor law and supports Ohio’s liquor control system. individual laws that could come under attack in Ohio include the quota system, recent sunday sales victories, state agency contracts, prohibitions against quantity discounts and even laws that require distributors to service every account in their territories. When prohibition was repealed, the 21st amendment gave the individual states the right to regulate liquor within their borders. in Ohio, the OlBa has been part of the conversation regard-

4 OhiO Beverage mONthly November 2010

ing liquor regulations and has been instrumental in drafting laws and rules that work in our state. Ohio laws are designed to strike a balance between a variety of interests including ours as well as other types of retailers, distributors, supplier and the general public. at the end of september, the united states house of representatives Judiciary committee held a hearing on hr 5034. the only opposition offered at the hearing was from california wineries and national breweries. the opposition claimed that their businesses would be hurt if the care act were to pass. the claim is false. Nothing in the care act would change the world we know, it simply gets federal courts to understand that just because state liquor laws differ, doesn’t mean they are unconstitutional. the only industry truly hurt by the care act is the lawyers who continue to use the federal courts to challenge state liquor laws.

the OlBa’s iNterest iN the care act is tO PrOtect state laWs that Were DrafteD By the OhiO legislature. the care act would simply reinforce the idea that individual states have the right to tailor their liquor laws. the passage of the care act would help to bolster the legitimacy of many Ohio laws that OlBa needs to survive.

Ohio Beverage monthly volume 1, No 7 (issN 1065-9846) www.bevnetwork.com

Publisher

Philip a. craig pcraig@craiggroup.com

general counsel

Jacob c. evans, esq. jevans@craiggroup.com

eDitOrial editor in chief

executive editor

molly K. mcKee mmckee@craiggroup.com renae c. Davies rdavies@craiggroup.com

art & DesigN art Director graphic Designer assistant Designer Ohio art Director

larry lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com megan W. Jordan mjordan@craiggroup.com

PriNt & PrODuctiON Print services manager

lee stringham lstringham@bevmedia.com 410.519.7034

aDvertisiNg Ohio ad sales

National & regional ad sales

sales Promotion manager

megan W. Jordan 614.241.2222 mjordan@craiggroup.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeratiONs circulation finance & accounting

sylvia Prince sprince@bevmedia.com seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issN 1065-9846) November 2010, vol. 1 No. 7. Postmaster, send change of address information to Ohio Beverage monthly, 37 W. Broad st, suite 480, columbus, Oh 43215 Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

NatiONal cOverage, lOcal aDvaNtage

the Beverage Network Publications are serviced by Beverage media group, inc., 116 John street, 23rd floor, New york, Ny 10038. telephone: (212) 571-3232 fax: (212) 571-4443. www.BevNetwork.com

IFT

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Y DA

FT I G

L O H

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FT GI

LID

FT I G

HOLIDAY BEAM VAP

CANADIAN CLUB

Embossed pinstripes and heavy gloss stock give a high–end presence to this elegant package featuring a mini MP3 case and gold foil that simulates ribbon wrap. SRP: $13.99

RED STAG

For a memorable night out: a bottle of Red Stag accompanied by four stainless steel shot glasses, a distinctive black carrying case and recipe ideas. SRP: $17.99

JIM BEAM

Jim Beam and ESPN have collaborated to bring consumers The Next Round, the show that goes way beyond the game. In this package look for The Next Round baseball cap—bringing together Jim Beam and sports—with drink recipes to boot. SRP: $15.99

JIM BEAM BLACK

The twin windows on this gift pack allow customers to see the new Jim Beam Black bottle in a premium varnish finish, as well as the accompanying sleek stainless steel flask. SRP: $21.99

MAKER’S MARK

Quality and personal attention are the hallmarks of a bottle of Maker’s Mark. Evoking these same traditions is a hand-dipped ornament with details on its origins found on the back of the box. With six different ornaments, customers are encouraged to collect all. SRP: $22.99

CONTACT YOUR Beverage LOCAL SALES REPRESENTATIVE MORE INFORMATION. 6 OhiO mONthly NovemberFOR 2010 ITEMS AVAILABLE WHERE LEGAL AND SUBJECT TO CHANGE. QUANTITY IS LIMITED.

KNOB CREEK

A gift tag designed right into the packaging makes this a great choice for a present, as does the leather-wrapped flask complete with a burnished Knob Creek logo. SRP: $29.99

iNsiDeOhiO

superintendent of Ohio liquor control report liquor control Offers holiday liquor Products By erNie Davis

he Division of liquor control is anticipating another successful holiday season this year. specialty gift items are a long-standing holiday tradition for the liquor industry and each year at this time the Division’s agency Operations section

ernie Davis, acting superintendent

partners with suppliers to make a variety of these gift-giving ideas available for Ohio consumers. suppliers submitted products in July that were made especially for the holidays. after reviewing these products, the Division selected items that include a range of brands and prices that have the potential to appeal to Ohio con-

sumers celebrating the holiday season. for the 2010 holiday season, 48 holiday gift packs totaling more than 24,000 cases of different types and brands of spirituous liquor were selected for sale in Ohio’s contract liquor agencies.

fOr the 2010 hOliDay seasON, 48 hOliDay gift PacKs tOtaliNg mOre thaN 24,000 cases Of DiffereNt tyPes aND BraNDs Of sPirituOus liquOr Were selecteD fOr sale

the Division is offering more than 30 different holiday gift-wrap spirituous liquor items, totaling more than 20,000 cases. Prices for all the holiday items range from approximately $12.00 to $160.00. the distribution of holiday gift products to our contract liquor agencies is determined based on past sales of these types of items and special requests for particular products. the Division seeks to offer a diverse selection of holiday products that meet and exceed the needs of all our customers. With a selection of more than 78 items and 44,000 cases of holiday products available, the Division continues its holiday tradition of providing Ohio’s adult consuming public a variety of seasonal products and a high level of customer service.

these value added gift packs include not only the particular brand of liquor, but also contain distinctive accessories and other collectables such as glasses, snifters, shakers, flasks, and decanters. in addition to the gift packs,

atteNtiON: Permit holders and Bartenders in all Ohio counties can now take advantage of free techniques of alcohol management training or tam until september 30, 2011. for further information on how you can sign up for a class, please call the OlBa state Office at 1-800-678-5995 or visit www.olba.org!

November 2010 OhiO Beverage mONthly 7

brandprofile

Less is More The Secret to the Success of Tito's Handmade Vodka? Not Changing a Thing By aLIa akkaM

Tito Beveridge and his small-batch namesake vodka

ack in 1997 in Austin, TX, long before the vodka category was as cluttered with artisanal versions as it is today, Tito’s Handmade Vodka was born. Tito’s, made in Texas’ original microdistillery, is the brainchild of Tito Beveridge, a native Texan and geologist who started experimenting with flavored vodkas in his spare time. His decision to launch a venture around vodka crafted in small batches in an old-fashioned pot still was a wise business decision: six-timesdistilled Tito’s is now well-received nationally. It may not have a multi-million dollar ad campaign to attract potential customers, but according to Nicole Portwood, brand manager, “We have a high-quality American-made product that appeals to folks who want that pure, smooth taste of an exceptional vodka without paying for the hype.”

Brand Development At a SRP of $19.99, Tito’s is indeed a value. To leverage its popularity, instead of introducing product extensions—for the first time ever, this holiday season Tito’s will debut a gift bag in the off-premise market—it continues to rely on word-of-mouth to build

8 Ohio Beverage MONTHLY November 2010

its brand and expand to new markets, which dovetails nicely with today’s affinity for social media. Portwood comments, “A lot of our growth has been due to people sharing their stories and experiences with friends and family. In that respect, social networking has just become one more person-to-person way of sharing that information and those great stories. We are active in that world because we love to hear from our fans and friends out there, and social media makes it easy to have those conversations across the country and in real time.”

The Basics When Beveridge launched his company over a decade ago, he did not know the craft distillery movement would be at the forefront like it is now. Instead of hoping to establish a trend, he simply wanted to make quality vodka his friends could afford. “The best way for him to ensure that is to be down at the distillery every day, handcrafting each batch, tasting and tweaking ‘till it tastes just the way he likes it. Tito’s name is on every bottle, so it’s really important that it’s a product he is proud of,” explains Portwood.

Defining a movement may not have been Beveridge’s goal, but there is no denying the flood of small-batch vodkas now on the market. Tito’s continues to stand apart by emphasizing quality, employing the same techniques and standards it has since the beginning.

Inspired Cocktails Portwood says she hears about bartenders who make cocktails with Tito’s all the time, from bold molecular recipes to straightforward Martinis and re-imagined Moscow Mules. “We are always so incredibly flattered when the inventive mixologists out there choose our brand to showcase their best creations. We like to think they choose Tito’s because of our clean, pure taste profile and commitment to quality,” she notes. “We also don’t make flavored vodkas, but instead put that power of creativity in their hands; this summer we showed off some amazing infusion recipes that were developed by mixologists and everyday vodka drinkers as well. It seems a lot of mixologists around the country are embracing infusions as a way to add their signature flair to cocktails, which we absolutely love to hear about. Bacon-jalapeno vodka, anyone? ” n

12 PM

dIRECTOR'sMESSAGE

Another Successful Buckeye Bar Expo Thank You To All Our Vendors! BY PHILIP A. CRAIG

he 9th Annual Buckeye Bar Expo on October 4 was a great success! Over 1,000 permit holders and their employees attended the Expo at the Arlington Entertainment Complex in Columbus. Thanks to our sponsors: Comp Management, DIAGEO, DSS, Law Offices of Lumpe & Raber, RJ Reynolds, and the Wholesale Beer and Wine Association of Ohio. Thanks, as well, to all the other vendors who participated, which included A. Hardy USA Ltd., Bad Juan Margaritas, BarRags Drinkwear, Bevinco Bar Services, Big Game Sports Card Inc., B&J Solutions, Buckeye Beverage Systems, Buckeye Linen Service, Buckeye One Distributors, Carriage House Companies – Beverage Division, Columbus Distributing Beverages Ltd., Comp Management Inc., Comp Management Health Systems, Constellation Brands, Cooler Concepts, Crider Solutions, DIAGEO, Digital Dining / POS Innovation, DSS Installations, Garner Insurance Services, hotbarspot.com, L & P Vending, Legacy Good Health Beverage, Merchant Payment Services Inc., Ohio Licensed Beverage Association, Ohio Lottery, Ohio Tavern News, Pernod Ricard, Proximo Spirits, Remagen Inc., Remy Martin, Rossi-Thornburg Hospitality Insurance, Sazerac, thebarblogger.com, The Craig Group Inc. / Ohio Beverage Monthly, The Other Paper, The

Real McCoy, Tito’s, Twisted Tea, William Grant / Brown Foreman and Southern Wine and Spirits. During the trade show at the DSS installations booth from 12pm – 2 pm, MMA fighters Mark Coleman and Wes Sims signed autographs! Attendees were also treated to Comp Management Sponsored entertainment by Wendy Pennington, Midnite Masquerade, Illicit Kitty and Kickin Dixie! Then the after party featured a DJ Showcase with Bombay, Gonzo, Quantum, Aus-10, Holla and Samurai!

Over 1,000 permit holders and their employees attended the Expo at the Arlington Entertainment Complex in Columbus There were several very successful seminars at the Buckeye Bar Expo, as well. State TAM Coordinator Max Sorensen conducted a Techniques of Alcohol Management Course. The Ohio Division of Liquor Control provided a “Do’s and Don’ts of Liquor Law” seminar. “Self Defense for Bar Staff,” gave attendees self defense techniques they can use when dealing with unruly customers and “Grow Your Bar Business Using Social Media” featuring Barry

Phil Craig, Executive Director

Chandler of thebarblogger.com was a great chance for bar owners to learn how to get their bar involved with social media. The Arlington Entertainment Complex, which closed to the public during the day of the event, provided an excellent venue for the Show. Thank you to Shahriar Kazemi and his staff at the Arlington Entertainment Complex for helping make this event possible. My staff and I received many positive comments from the vendors who participated in these events. Thanks to all of the permit holders and their employees who attended the Expo. They have made it possible for us to begin planning for next year’s event.

November 2010 Ohio Beverage monthly 9

legalissues

rule 52

local law enforcement and the Department of Public safety may Once again enforce all Provisions By Dave raBer ack in 2004, Judge aldrich of the u.s. District court permanently enjoined the enforcement of the provisions of rule 52 which regulated nudity, sexual activity, sexual contact and sexual conduct on

Dave raber, OlBa legal co-counsel

a permit premises. as a result of her decision, certain provisions of rule 52 that regulated nudity and improper conduct on liquor permit premises were unenforceable. this decision was appealed to the sixth circuit. During the summer of 2008, the sixth circuit court of appeals rendered a decision reversing Judge aldrich and determined the challenged provisions of rule 52 constitutional. the court elaborated that rule 52 is a constitutional content neutral regulation of the undesirable secondary effects associated with nude dancing in an environment serving alcohol, including; prostitution, drug trafficking and assault. although the court stated that nude dancing is protected by the first amendment, that safeguard is only “within the ‘outer ambit’ of the first amendment’s protection.” rule 52 has a minimal impact on the market place of ideas because persons desiring to perform mainstream works of art involving nudity and sexual activity may do so in an establishment that is not licensed to sell liquor. after the u.s. supreme court denied plaintiffs’ petition to hear

further appeal, they filed a new motion in Judge aldrich’s court requesting another injunction. Plaintiffs’ set forth an argument that rule 52 is unconstitutional as applied. they argued the applied challenge was not resolved by Judge aldrich because she found rule 52 to be facially unconstitutional on overbreadth grounds. following the death of Judge aldrich, the case was reassigned to Judge Polster. Judge Polster ruled on Plaintiff’s motion that “the sixth circuit left no room for such a challenge to go forward.” the sixth circuit held that “rule 52 was constitutional because it applied to plaintiffs’ strip clubs and not to contact done in furtherance of legitimate works of art for the purpose of conveying artistic meaning.” the court further opined “[p]laintiffs’ strip clubs are the exact type of establishment contemplated by the Ohio liquor control commission.” as a result, plaintiffs’ new motion for an injunction based on an as applied challenge was denied and Judge Polster refused to re-litigate matters already decided by the sixth circuit. the court then lifted the stay of enforcement of rule 52 until september 8, 2010 to permit plaintiffs an opportunity to seek a stay from the sixth circuit. Plaintiffs did file for relief with the sixth circuit; however, the sixth circuit was unpersuaded that the plaintiffs have shown the necessary likelihood of success on the merits that would support an injunction pending appeal and also denied the motion for injunction on september 7, 2010. therefore, local law enforcement and the Department of Public safety may once again enforce all provisions of rule 52. if you do have nude performers or employees engaging in improper conduct on your liquor permit premises, you must review the laws and make certain the performers and employees strictly comply with all applicable laws, including rule 52.

10 OhiO Beverage mONthly November 2010

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

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Kerr Wholesale Co., Chillicothe Klepper’s of Lima, Lima Klepper’s of Tiffin, Tiffin Mansfield Distributing Co., Mansfield Maple City Ice Co., Norwalk Matesich Distributing Co., Newark Mid-Ohio Wines, Inc., Norwalk Miller Brands of Southeast Ohio, Glouster Muxie Distributing Co., Bellaire NWO Beverage, Inc., Northwood Ohio Valley Wine & Beer Co., Cincinnati Ohio Wine Imports Co., Youngstown R. L. Lipton Distributing, Cleveland Spriggs Distributing Co., Ironton Stagnaro Distributing LLC, Cincinnati Superior Beverage Group, Columbus/Youngstown Tramonte Distributing Co., Akron Treu House of Munch, Northwood Tri County Wholesale Distributor, Youngstown Vanguard Wines, Columbus Vintage Wine Distributor, Inc., Columbus/Solon Vintner Select, Mason W. Berman & Co., Perrysburg Wine Trends, Cleveland

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

legalissues

ePa's PlaN Will cOst JOBs it could affect you!

By JacOB evaNs

he ePa’s plan to impose an even more stringent standard for ozone levels may not concern the average Ohioan much. What they probably don’t realize is that if these standards are allowed to go forward, then Ohio’s unemployment problems will become even worse than they are today! these new ozone proposals will cause people to lose jobs all across america. they can’t be allowed to go forward. Our members meet people from all over the us in their businesses, and the stories they hear about the hard times back home are heartbreaking. unemployment levels are shockingly high in some states. People have been out of work for months, even years. everyone’s anxious for the economy to start sizzling again, so they can go back to work and start paying down the debt they’ve racked up. the last thing they need right now is another burden.

the ePa, however, seem not to have noticed the sad state of the national economy. they want to lower the current ozone standard, set just two years ago, from 75 parts per billion to 60 ppb.

these NeW OZONe PrOPOsals Will cause PeOPle tO lOse JOBs all acrOss america. they caN’t Be allOWeD tO gO fOrWarD. the manufacturers alliance projects the annual attainment cost to be over $1 trillion nationwide, beginning in 2020, accompanied by a reduction in gross domestic product of nearly $700 billion, for a combined annual cost of $1.7 trillion. the alliance foresees the loss of more than 7 million jobs by 2020 as a direct result of the new standard. i’ll admit i don’t have the

Jacob evans, OlBa legal co-counsel

scientific background to understand how reducing ozone levels by a measly 15 parts per billion are going to make any significant contribution to air quality. But, as a business person, i do understand the economic impact of this arbitrary and utopian standard. as an american, i’m outraged by it.

November 2010 OhiO Beverage mONthly 11

brandprofile

Rev It Up Value and Accessibility Fuel Growth for Red Truck Portfolio By AlIA AkkAm

f Fred and Nancy Cline of Cline Cellars hadn’t been in attendance at an auction for the Sonoma Valley Museum of Art, they might never have laid eyes on Dennis Ziemienski’s striking painting of a classic red Dodge truck set amid a calming, pastoral background. It was the sight of this old automobile that inspired the duo to launch Red Truck Wines in 2002. “The Red Truck portfolio doesn’t necessarily cater to an old or young demographic exclusively,” points out Doug Walker, manager, 585 Wines. “Red Truck strikes a chord in terms of Americana, evoking images of life on the farm. It’s not a critter brand that was made up; it actually tells a story.”

Beyond a Blue Sky While the vintage truck set against a peaceful landscape of rolling hills certainly appeals, winemaker Charlie Tsegeletos crafts consistently good wines that are accessible to consumers. “We’ve repositioned our pricing on Red Truck to provide strategic value to our customers,” explains Joey Franzia,

general sales manager, 585 Wines. “One thing Bronco Wine Co., which took control of 585 Wines Partners in early 2010, does well is offer efficiency of vineyard ownership; we manage all facets of wine production from the vineyard to the table, and provide high quality at a great price.” Red Truck’s signature blend (SRP: $10.99), an easy-to-drink, fruit forward wine, features a combination of Syrah, Petite Syrah—which offers a nice tannic backbone—Cabernet Franc and a touch of Mourvedre and Grenache. “Our grapes come from the same consistent growers as well,” notes Walker. “Even though the brand has grown, Charlie has maintained a certain style with his wines.” In addition to the Red Truck blend, single varietal releases (SRP: $11.99) include a Central Coast Cabernet Sauvignon, California Pinot Noir and Sonoma County Zinfandel. Just in time for the holidays, Little Trucks (SRP: $11.99), 187ml four-packs of Red Truck, are the ideal stocking stuffer and respond to the growing trend of consumers seeking out alternative wine packaging options.

An Accelerating Truck “When we started it was literally just the red blend,” says Walker, who points to the brand’s growth with equally successful line extensions like White Truck (SRP: $9.99-$11.99) un-oaked Chardonnay, Sauvignon Blanc and Pinot Grigio; Pink Truck (SRP: $8.99),

a summer blend of Zinfandel, Grenache, and Mourvedre; and the all-organic Green Truck (SRP: $13.99), a collection of Petite Sirah, Sauvignon Blanc, Zinfandel, Chardonnay and Cabernet Sauvignon, Walker comments, “Green Truck is very exciting, but it’s going to take some time for the segment to grow. It has to be a bottle of wine that’s good first, organic second.” So far the brand has made waves partnering with Whole Foods. Primarily the wines under the Red Truck umbrella are recognized in the off-premise, but Franzia is quick to point out that they are also becoming more well known in the on-premise, appearing on wine lists at casual chains such as Texas Roadhouse and California Pizza Kitchen, as well as those at Kimpton Hotel restaurants like Silverleaf Tavern in New York City. Walker says the spectrum of Red Truck Wines is well positioned right now, but it doesn’t mean there aren’t future packaging opportunities down the line. “It’s pretty extensive right now,” adds Franzia. “The goal is to maintain the current product portfolio, fine tune the selections and maximize consumer interest.” The advantage to retailers and bar managers, according to Walker: “Virtually everyone’s heard of Red Truck; if you’re a wine consumer at this price point you know about it; that’s an excellent starting point.” n

The Red Truck Portfolio

12 Ohio Beverage MONTHLY November 2010

Nov10_RedTruckProfile.indd 4

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36 PM

lastcall

last call

tracking and managing your sales correctly By chucK DeiBel

i and welcome back to the last call! We have had a busy fall. this month’s topic is sales and inventory controls. With most of the money coming into your business from the sale of your inventory this particular area of managing your bar is critical. i am writing on this subject matter in part, because in my 35 years of working in the bar business over 95% of all bars do not track and manage their sales and inventory using the correct procedures. a bar not using these procedures will experience an average loss of 15% of their gross sales to the bottom line. Bars that use these procedures will experiences losses of 3% or less. that’s like being less than ½ of 1 percent off of your ideal liquor cost percentage. many bars simply look at their financials from one month to the next. it’s simply not enough. let’s split this discussion into four areas. tracking sales, tracking inventory, analysis and management. tracKiNg sales. many bars and restaurants still use a manual cash register. there are several reasons why you want to use a computerized POs system. a regular cash register allows the user to index the price of the sale in manually. this can allow them to ring in any price they want and it’s usually into an open department. this means they can ring in a happy hour price during regular pricing hours. a computer is programmed for the time and the day for the proper price and cannot be changed expect by the manager or owner. the bartender simply presses the button for the product they are serving and the computer charges the correct price. also, tab sales all have to rung in and the system can’t be closed out until all tabs are closed. a manual register uses manually written tabs that can be blown away with the wind or not recorded. tracKiNg iNveNtOry. the inventory needs to be counted weekly (weekly is best, followed by bi-weekly and then

monthly). the precision of counting the inventory needs to be at or better a serving size for that product. for bottles of beer this means 1 beer, for draft beer this means you need to know within at least you’re smallest serving size how much is in the kegs. and for liquor this means to a 1/4 of an ounce, as we pour in all mixed drinks in ¼ oz increments. this means tenthing the liquor bottles and shaking the kegs isn’t close enough. it’s best to weigh the open containers.

Over 95% Of all Bars DO NOt tracK aND maNage their sales aND iNveNtOry usiNg the cOrrect PrOceDures aNalysis. most operators simply compare their current actual cost percentages against past actual cost percentages. some will calculate their percentages using just their purchases for the month divided by the sales for the month. Both of these methods are flawed. comparing a past actual percentage against your current actual percentage is simply comparing actual results to actual results. it would be like comparing the count of the actual cash in the drawer for last monday to the count of the actual cash in the drawer for this monday. instead, you compare the actual cash in the drawer count to the actual sales for that same day to determine if your money is on or not. so you are comparing actual cash (what’s counted) to ideal cash in the drawer (what’s on the Z tape or cash in drawer report). you should be determining the quantity of the product sold, which obtained from the product mix report to the quantity of the product used, as calculated by calculating your inventory usage for the period of time being measured. this method eliminates the issues that happen when you have

chuck Deibel

changing product mixes and differences in costs and selling items for happy hour pricing. you would need a software program to accomplish this method of analysis. maNagemeNt. and finally, you need to manage the staff with the information by holding them accountable. Bars that have low levels of shrinkage provide either rewards or consequences or both to both managers and staff. they provide regular feedback as to the results of the inventories. We will see you next month when we discuss accounting and cash controls, procedures and financial statements.

When you did your inventory last week, how many shots of crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

November 2010 OhiO Beverage mONthly 13

NEWPRODUCTS&PROMOS

THE DALMORE CANDELA IS INCANDESCENT Candela is named for the unit of measurement for the intensity of light. The Dalmore 50-Year-Old Candela is an extremely limited offering with a deeply intense rosewood color with aromas of ground coffee and ﬁnishing hints of Madeira. The taste is sensual and powerful with notes of butterscotch and ginger cake. SRP: $13,750 www.thedalmore.com

BARON DES CHARTRONS: BORDEAUX MADE AFFORDABLE Bronco Wine Company has introduced nationally Baron des Chartrons, a red Bordeaux wine. Named for the 18th century wine merchants from the Médoc, Baron des Chartrons is 60% Merlot and 40% Cabernet Sauvignon. The beautiful bright red color leads to fresh fruit and cherry aromas. This elegant wine has great balance and ﬁnesse. SRP: $9.99. Marketed by Domaine Napa Wine Company, Napa, CA www.domainenapa.com

AGAVE LOCO BRANDS INTRODUCES RUMCHATA RumChata is a new Carribean rum cream that is made with real dairy cream, sugar, cinnamon and just a hint of vanilla. The product is now available in 43 states and consumer feedback is wildly positive for RumChata as the best cream people have tasted. For distributor information, contact www.ahardyusa.com. SRP: $19.95 www.rumchata.com

707-265-4060

MILL SIX IS A REAL TREASURE Mill Six Citrus Fusion Liqueur is an exceptional ﬁnd. The liqueur starts with blood oranges and citrus peels distilled in copperpots with multi grain spirits and pure water. Then, other exotic citrus fruits including lychee, yuzu and sudachi are layered into the base. Mill Six is currently available in New York and New Jersey. SRP: $23.99

www.millsix.com

CHRISTIAN AUDIGIER VODKA STANDS OUT FOR THE HOLIDAYS

OLD FORESTER RELEASES 2010 BIRTHDAY BOURBON

Christian Audigier Vodka is made by fermenting 100% French wheat. A controlled distillation, unique ﬁltration process and pure water give Christian Audigier Vodka its delicate, light and smooth taste.

Old Forester has released the 2010 expression of its vintage-dated Birthday Bourbon in honor of George Garvin Brown, founder of Brown-Forman and Old Forester. This limited edition bourbon has been released annually for the past eight years and is hand-selected by master distiller Chris Morris from only one day of production. SRP: $49.99

www.edhardybeverages.com

www.oldforester.com

14 Ohio Beverage MONTHLY November 2010

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events&BENEFITS

New Membership Opportunity For Bartenders Join the OBA Today! by Renae Davies and Molly McKee

The OLBA schedules a variety of other productive networking opportunities each year and you will be invited too! Annual lobbying days, quarterly meetings and an annual convention provide members with the chance to interact with one another and others dealing with the industry. As a member of the Ohio Bartender Association, you get four free tickets each year! Techniques of Alcohol Management Don’t get busted! TAM can help you prevent an unnecessary citation! TAM, the Techniques of Alcohol Management program, is the leading server training program for the licensed beverage industry. The aim of the TAM course is to upgrade the skills and professionalism of beverage retailers and servers and to teach them detailed information about state laws. TAM is a complete, easy-to-understand educational package that is ideal for any bartender or server.

Renae Davies, OLBA Management Team

Molly McKee, OLBA Management Team

he Ohio Licensed Beverage Association has created a new membership opportunity for bartenders! The Ohio Bartenders Association (OBA) is a membership service organization representing bartenders in Ohio. The Ohio Licensed Beverage Association, a group of permit holders, wanted to create this association so bartenders could also be involved with every aspect of the business and network with other bartenders.

bartenders and permit holders so your voice can be heard!

By uniting with bartenders who care about their profession, they will be able to network, learn what’s new in the industry and meet decision makers in the industry. As a member of the OBA, bartenders will be invited to attend quarterly OLBA meetings held in various cities across the state. At quarterly state meetings, the OLBA hosts important state leaders as keynote speakers and often welcomes state representatives who come to address the members at local board meetings. So the bartender too will be able to voice their concerns within the industry. We are here to protect your interests and give you an opportunity to join forces with other

The OBA provides a variety of other benefits, including: Gas Bill Savings As a member of the OBA, you can enroll in a program that offers a competitive and consistent gas price for your home or business. You can save up to 1/3 of what you are currently paying. The Ohio Licensed Beverage Association has partnered with Consumer Choice Marketing in order to offer you better energy service with a lower energy cost. Signing up is easy, call our office for more information, 1-800-678-5995. Exciting Events Hopefully you just attended the 2010 Buckeye Bar Expo at the Arlington Entertainment Complex in Columbus, Ohio. The expo is the most exciting event of the year for permit holders and bartenders! The show features product sampling and demonstrations, educational opportunities and great entertainment.

Application for Membership ______________________________________________________________________________ Name ______________________________________________________________________________ Place of Employment ______________________________________________________________________________ Address City State Zip ______________________________________________________________________________ E-Mail Address ________________________________(_____)________________________________________ County Phone Number

Bartenders in all counties in Ohio can now take advantage of FREE Techniques of Alcohol Management training (TAM) until September 30, 2011. For further information on how you can sign up for a class, please call the OLBA State Office at 1-800-678-5995 or visit www.olba.org. Health Insurance As a member of the Ohio Bartenders Association, you can enroll in several health insurance options offered exclusively to OBA and OLBA members. For more information or questions on the coverage plans please call Cindy Craig at 614-921-9100. Other Exciting Membership Benefits Include: • Free access to legal counsel regarding laws and regulations (A $50 per use Value) • A full-time lobbying staff to protect your interests in the state legislature • Free subscription to the Ohio Beverage Monthly (An $18 Value) Call our office at 1-800-678-5995 or fill out the form below to join the OBA today!

Annual Dues Annual Dues

$ 25.00

Please return this application with your payment to: Ohio Bartenders Association 37 W. Broad Street, Suite 480 Columbus, Ohio 43215 800.678.5995 Or Charge to: ___Visa ___Mastercard #__________________________________ Expiration Date___________ Signature___________________________

November 2010 Ohio Beverage MONTHLY 15

NEWPRODUCTS&PROMOS

HEINEKEN PRESENTS STR BOTTLE Heineken is lighting up nightclubs with the launch of the STR bottle, an upscale aluminum package that is illuminated under a club’s black lights to reveal a hidden pattern of stars and trails. The 16 oz. STR bottle shows progressive European design and is available at high-end establishments in select markets nationwide. www.heineken.com

MOTOS LIBERTY INTRODUCES 2009 MOSCATO Motos Liberty Cellars has released a 2009 California Moscato. Described by winemaker John Allbaugh as “having ﬂoral and orange blossom aromas, and a sweet pear taste that ends with a smooth refreshing ﬁnish.” Motos Liberty also produces Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir and Pinot Grigio varietals. SRP: $10.99. Panther Rock Wine Company. Marketed by Antares Wine Company, Napa, CA www.antareswine.com

IMPERIAL BRANDS LAUNCHES 4 ORANGE VODKA After successfully launching in Florida, Imperial Brands is expanding 4 Orange Premium Vodka nationally. This is the world’s ﬁrst vodka made from Florida oranges, distilled at Florida Distillers Company. The orange-based vodka truly embodies the essence of the state, with approximately 20 Florida oranges used in each bottle. www.4orangevodka.com

707-265-4050

STEINLAGER BEER INTRODUCES STEINLAGER PURE

ED HARDY MOSCATO FINDS ITS SWEET SPOT

MAGNERS INTRODUCES PEAR CIDER

Beverage Alliance has teamed with New Zealand’s leading brewer, Lion Nathan, to bring Steinlager Pure beer to the U.S. Made wholly with ingredients from New Zealand, the beer has a light hop nose and a clean and natural ﬁnish with balanced ﬂavors. The brewery is also sustainable. SRP: $8.99 for six-pack.

Join the Moscato craze and check out Ed Hardy Moscato. This refreshingly sweet white wine is made from the ﬁnest grapes. Serve chilled; it can be enjoyed year-round. Ed Hardy Moscato is great with foods or as an apéritif alone.

Magners has crafted its beloved apple cider for 75 years and now the brand is introducing Magners Pear Cider, offering consumers a light, crisp, refreshing pear taste. This cider is made with 100% premium pears, has no artiﬁcial sweeteners, ﬂavorings or colors and has only 170 calories per bottle. SRP: $7.99

www.steinlager.co.nz

16 Ohio Beverage MONTHLY November 2010

www.edhardywines.com

www.magners.com

aroundtown agency in the spotlight Q & A

Spirits of Madeira Address: 6917 Miami Ave., Madeira, Ohio, 45243 Phone Number: (513) 5612702 Type of Business: Liquor/Wine Shop

What are your plans and dreams for your business? To continue to make the business thrive so we can hand it down to the next generation. If you could give advice to someone starting out, what would it be? Realize it is a job, not a get rich quick business. It can be very rewarding starting something from scratch and watching it grow. It will be a lot of long days and hard work.

of every person who walks in the door. We I.D. anyone who looks to be under 30.

What makes your business unique? We are a friendly, family owned and operated business. We offer a friendly rapport that customers appreciate. Does your business host any special events? If so, please describe. We have scheduled wine tastings. Please describe the measures taken by your Agency to prevent alcohol sales to under age persons: We have mostly an older clientele and are always aware

How long have you been in this industry? We’ve been in business over 30 years, including time by two of the three partners working for DOLC in state stores. How did you get involved in this industry? Two of three partners worked for DOLC since they turned 21. When Agency conversion came along, we opted to apply for, and were awarded, this Agency contract.

What is most rewarding about being a Contract Liquor Agency? It gave us the opportunity to own our own business. Have you owned or worked in any other type of business? Excluding a few short lived jobs, we have not worked for or owned any other business.

What is your biggest business accomplishment so far? We have expanded twice since we opened in 1992. If you could change anything in regard to your business, what would it be? We have done all we can and wouldn’t change anything.

How long have you been a Contract Liquor Agent? 18 ½ years.

November 2010 Ohio Beverage MONTHLY 17

aroundtown with RNDC

1. Agency 845, Falls Bootlegger in Cuyahoga Falls with JP Patel standing with a display of Absolut Bloody Mary ready for tailgating with the Browns 2. Agency 927, Daves Supermarket in Richmond Heights with Manager Greg Thiry and Asst Manager Dana Struna standing with a display of Absolut the perfect Bloody Mary

4. Celebrate Halloween with Stoli Vodka at Agency 543, Spirits of Madeira, with Connie Land and Linda Kern

Photograph courtesy of ????????????

3. Celebrate Halloween with Southern Comfort Lime the perfect shot with Steve Sickinger from Agency 522, Hyde Park Krogers

18 Ohio Beverage MONTHLY November 2010

Nov

SAM M E G REE AT SCO O TCH H . BRR A N D-N N EW W LOOK.

DEWAR’S® Blended Scotch Whiskies are renowned for their exceptional taste and quality, which is why they’re one of the most awarded Scotch whiskies in the world* — and the perfect choice for those looking to give the gift of good taste.

*Dewar’s Blended Scotch Whiskies has been awarded over 285 medals since 1886. ENJOY RESPONSIBLY.

www.dewars.com

THE BEVERAGE NETWORK’S 2010 SPECIAL VAP SECTION

‘1‘10 0 H O L IHDOALYI D AY B U YB I NUGY I N G G U I DG EU* I D E

ummer is long gone. There’s a nip in the air and that means retailers across the country are preoccupied with just two words: holiday sales. Last year at this time, we feared our customers wouldn’t be quick to open their wallets. Luckily, 2010 fared better. Customers restored their confidence in the economy—albeit mildly—and began to buy old favorites and sample new products as affordable luxuries. Still, consumers are careful, paying special attention to each buying decision they make; they have limited dollars to work with and will try to make each gift they spring for worthwhile. That is why on the following pages of our Holiday Guide you will see an array of gift boxes, across many price tiers, appealing to a broad range of targeted consumers*. Not only do they come packed with a range of extras from branded glasses to recipe books, but

they are striking to look at. When consumers are in your store, eager to find just the right holiday gift for a family member, friend or colleague, they can be overwhelmed by selections. Here, we’ve tried to help YOU with your selections. Even though more people have returned to bars and restaurants to order a drink, the at-home entertaining trend continues to flourish. These gift packs leverage that trend, making it easy for customers to just tear open their box and whip up a simple cocktail in their own kitchen. However, these gift packs won’t sell themselves; if you really want to make an impact and move inventory, make sure that your sales staff is engaged and can speak enthusiastically and knowledgeably about the goods stocked on your shelf—it’s the difference between an average and blockbuster selling season. Cheers!

Photographs by SAMUEL BRISTOW *Some of the items shown here may not be available in your area. Please consult with your local supplier or wholesaler sales representative.

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1 The understated Stirrings Peppermintini set combines a delicious Chocolate Peppermintini mixer and cocktail shaker. 2 A bright holiday bucket includes two French shot glasses with a bottle of Grand Marnier. 3 The Presidente Master Margarita set includes a bottle of Presidente Brandy and a fun soccer t-shirt, with recipes on the back of the box. 4 Cavit’s Pinot Grigio and Pinot Noir “Celebrate” duo offers the perfect wines to match any holiday meal. 5 The Tequila Rose gift box offers the luscious strawberry-infused Tequila and two shot glasses. 6 Bailey’s Irish Cream is a perennial holiday favorite, packaged with two rocks glasses for mixed drinks. 7 Savor Fragoli, infused with strawberries, accompanied by two Champagne flutes. 8 Infuse the holiday with American pride and patriotic Americana Vodka. 9 Ferrari Metodo Classico Trento Brut brings holiday cheer straight from Italy in a lovely red gift box. 10 Rémy Martin Red Hot Holiday presents Christmas in a bottle. 11 The Kahlúa gift pack showcases the iconic coffee liqueur with two branded glass coffee mugs. 12 Celebrate the holidays London-style with the Beefeater gift set featuring a 1.75L bottle of gin and shaker. 13 The re-usable Southern Comfort gift tin is a festive way to package this iconic spirit. 14 Pop the sparkling Rosa Regale for a perfect holiday pairing with anything from hors d’oeuvres to chocolate.

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1 Svedka Vodka is adorned with a festive light-up necker for the season. 2 Absolut Vodka’s limited edition Glimmer bottle is a fun adaptation of the iconic bottle, crafted to reflect and cast off light from any angle. 3 The Crystal Head 1.75L bottle is a one-of-a-kind gift that will make any vodka lover’s head turn. 4 Nicolas Feuillatte two-pack mini bottles are the ideal stocking stuffers. Festive in blue and pink, the pack contains one mini bottle each of Brut and Rosé. 5 Martini Asti in its silver box is perfectly dressed for a sparkling holiday night out. 6 The Hpnotiq cocktail gift set hypnotizes with a bottle and two frosted swirl cocktail glasses. 7 Alexander Grappa Grappolo is presented in a hand-blown decorative glass bottle along with glass grapes set inside. 8 Art lovers are treated to the perfect combination: The limited edition Essential Artists bottle series bearing smooth 1800 Tequila. 9 The Luksusowa Vodka set includes four shot glasses and classic recipes to make with the Polish spirit. 10 Enjoy a Martini made with Original Grey Goose, shaken with the metallic shaker included. 11 In Crystal Head Vodka’s gift set, a 750ml bottle is accompanied by two matching crystal skull glasses. 12 Grey Goose La Poire is well-appointed in a sleek, blue gift box. 13 For the Tequila lover who can’t decide, the easy-to-carry Patrón set contains one 375ml bottle each of Patrón Silver, Patrón Reposado, Patrón Añejo and Patrón XO Café. 14 The Tres Generaciones set includes a bottle of Tres Generaciones Plata and two branded glasses. 15 PAMA Pomegranate Liqueur offers a set complete with a Collins glass and branded spoon.

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1 Tullamore Dew presents a 750ml bottle and two branded rocks glasses. 2 Thoughtful Scotch fans will appreciate Glenfiddich 12-year-old with glass and notebook to scribble in their own tasting notes. 3 Eco-conscious gift givers can feel good about the sleek set of 360 Vodka with sandblasted coasters. 4 Hornitos has all you need for a big holiday night out or in with a bottle and two horned branded Tequila glasses. 5 Jameson offers the popular 750ml bottle with two branded rocks glasses. 6 Ty Ku presents a fun illuminated bottle set complete with cocktail shaker. 7 Jose Cuervo has created the ultimate party package with the “Best Margarita” gift set which includes a bottle of Jose Cuervo Especial Gold and Jose Cuervo lime margarita mix. 8 Classic Marketing’s Lemoncello from Italy is infused with the finest lemon rinds and comes with two lemon cups. 9 The Jägermeister set includes shot glasses to help get the party started. 10 ZU Vodka is dressed up for the season in a luscious fur bottle cover. 11 The classic Tanqueray bottle is a perennial favorite, and celebrates going out with a Zagat necker. 12 The Nicolas Feuillatte keepsake canister is the vessel for Nicolas Feuillatte’s Brut NV, and features work by artist of the year, Nils-Udo. 13 The Grand Absente set is presented with a detailed replica spoon and glass for authentic absinthe preparation and service. 14 Buchanan’s Blended Scotch Whisky comes with two rocks glasses. 15 A 375ml bottle of Supreme Absinthe is accompanied by Absente: Images & Tastes of The Green Fairy, a 296-page illustrated recipe book.

For recipes and party tips visit facebook.com/sauzamargaritas

BOOK CLUB

SAUZA MARGARITAS

THE PLOT THICKENS

GE T T H E S A U Z A O U T F OR L A D I E S N I G H T I N

DRINK RESPONSIBLY. Sauza® Tequila, 40% alc./vol. ©2010 Sauza Tequila Import Company, Deerfield,IL. Facebook is a registered trademark of Facebook, Inc. Sauza is a registered trademark of Tequila Sauza, S de RL de CV.

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1 The 1.75L bottle of Chivas 12-year-Old in the Chivas Regal gift set comes with a cradle for easy pouring. 2 Enjoy Chivas Regal on the go with Chivas 18-year-Old in a chic leatherette carrying canister. 3 Share the joy with Wiser’s Canadian Whisky and two rocks glasses. 4 Ron Abuelo 12-year-Old is spare elegance in a rumhued gift box. 5 The Café Bohême set includes one 750ml bottle of the coffee crème liqueur and two oversize mugs depicting classic Parisian poster art. 6 The Pyrat Rum 750ml bottle is distinctly shaped to cleverly fit into the elegant wooden barrel with a sliding door to reveal the product inside. 7 Appleton Extra is twice as nice accompanied by two fine Riedel spirit glasses. 8 Frapin Cognac Chateau Fontpinot XO comes in a durable and handsome leather case. 9 The Dalmore is perfect after a fine meal with cigars, and this set comes with two keepsake cigar holders. 10 Martell XO Cognac comes packaged with four luxurious leather coasters. 11 The Conjure Cognac set includes a decorative bottle, two rocks glasses and a virtual recipe book.

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1 The Tomatin Single Malt is beautifully packaged in an understatedly elegant black box. 2 Hennessy presents V.S. four-pack flasks that are stylishly appointed in colorful red, green, black and purple sleeves made of reusable silicone and come in an easy-to-carry case. 3 The Antiquary 12-year-Old Scotch Whisky comes in a stylish black and gold tin. 4 For ease of pouring and stunning display, the 1.75L Johnnie Walker Black comes in a sleek cradle. 5 A bottle of Effen Black Cherry Vodka comes with a branded shaker for flavored Martinis. 6 Gekkeikan Sake is presented in a tranquil setting of black and gold. 7 Capture a piece of spirits history with the Bénédictine 500th Anniversary limited edition bottling. 8 Irish Mist’s set includes a bottle and two branded glasses. 9 This sleek holiday tin is the perfect way to wrap up a 750ml bottle of Sobieski Original Vodka. 10 Tito’s Handmade Vodka comes in a handsome, velveteen holiday gift bag. 11 The Patrón XO Café Coffee and Tequila liqueur gift set includes a 750ml bottle of Patrón XO and two shot glasses, while the box offers some great seasonal recipes. 12 Don Julio Tequila is presented with two shot glasses for south of the border fun. 13 For the discerning diva, the Palmes d’Or Brut Vintage 1999 in diva packaging is the perfect gift. 14 Classic Jack Daniel’s is packaged with a branded pitcher for serving group cocktails. 15 The Domaine de Canton ginger liqueur set includes one 375 ml bottle of Domaine de Canton and two Cognac snifters. 16 Dom Pérignon delivers a playful tribute to Andy Warhol with pastel labeling on the box. 17 Milagro Tequila makes a statement in its sleek, sophisticated bottle with a blue agave plant positioned inside the glass.

Eco-Original

Friendly Vodka.

360 Vodka, the world’s ﬁrst Eco

Celebrate with the world’s favorite spirit, 360 Vodka. Quadruple-Distilled. Five-Times Filtered. For an experience beyond natural. Beyond clean. Beyond smooth. Presented in 85% recycled bottles with unique, reusable closures. Eco-friendly, from design to debut. Stand out from the ordinary, with the ﬁrst luxury vodka that’s good for the planet.

Vodka360.com © 2010 Earth Friendly Distilling Co., Weston, MO 40% alc./vol. (80 Proof) Distilled From American Grain Drink Responsibly. Drive Responsibly. Exist Responsibly. Facebook is a registered trademark of Facebook, Inc.

For all of your 360 updates, follow us at: www.facebook.com/360vodka www.twitter.com/grahamkimura ®

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1 Classic Dewar’s is served up in a sleek, white case, the perfect stocking stuffer for Scotch lovers. 2 Martini & Rossi Sparkling Rosé Minis are a four-pack for the season of giving and sharing. 3 Rum Jumbie comes with a 750ml bottle of original Rum Jumbie and four flavored rum minis. 4 Tarantula Azul offers the perfect set-up for home: one bottle and two decorated double shot glasses. 5 Aperol and Cinzano come packaged together for perfect, easy cocktails that will impress. 6 Villa Massa Limoncello of Sorrento comes with two branded flutes and serving suggestions. 7 For seasonal cocktail concoctions, McCormick’s Irish Cream Liqueur comes with two rocks glasses. 8 Isle of Jura includes a display-worthy bottle and two rocks glasses. 9 For on-the-rocks Martini drinkers, Ketel One with two rocks glasses is the perfect gift. 10 The elegant Corvo gift box, adorned with traditional Sicilian colors and designs, contains a bottle each of Classic Corvo Insolia 2009 and Corvo Nero d’Avola. 11 O’Mara’s Country Cream is a perfect choice for holiday cocktails and comes with two etched rocks glasses.

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YEARS

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1 Forest Glen Merlot and Chardonnay are presented in a festive, holiday box. 2 Stolichnaya fans and Playboy enthusiasts can enjoy this collector’s edition Playboy bottle of Stoli Ohranj. 3 Crillon’s Absente set introduces cocktailians to the vintage art of mixing a perfect glass of absinthe with an absinthe slotted spoon and glass. 4 Veuve Cliquot “Le Fridge” is a stylishly retro and reusable tribute to Veuve Cliquot Yellow Label and can keep the bubbly cold for up to two hours. 5 Raynal V.S.O.P Brandy comes with two snifters for traditional enjoyment. 6 The Moët & Chandon Chill Box makes for a festive host gift or stocking stuffer and keeps the Moët Imperial inside insulated and cold. 7 Mondoro Asti comes in a gilded gift box. 8 The Appleton Reserve set includes a bottle of Appleton Reserve Rum and two Riedel glasses. 9 The Glenlivet 12-year-Old comes with two 50ml bottles and two tasting glasses to help make tasiting The Glenlivet easy and fun. 10 Wrap Ruinart Blanc de Blanc Champagne in gold, with the Golden Thread gift set that comes with a bottle and special golden stopper designed by Spanish architect Patricia Urquiola. 11 The regal Courvoisier set includes a bottle of V.S.O.P and a decanter.

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SEASON’S GREETINGS PAY OFF Smarter Approaches—Both On and Off-Premise— to Selling More this Holiday BY FRANCINE COHEN

t’s November: You’re contemplating holiday sales numbers, stocking up on bubbly and special occasion wines or developing festive cocktail recipes. Are you concerned about what the holiday season will bring? Wondering how many glasses of that housemade eggnog you’ll sell? How many VAPs you will have to return to the warehouse? The power of persuasion, the pursuit of customer appreciation and a few kind words can go a long way to getting even more of your product into your customer’s shopping cart, more drinks coming across the bar, more bottles flying out of the wine cellar.

At Your Service John Henry, partner in Pipeline Brand Agents, sees holiday sales increase when retailers use the right tactics. He says, “My overall concept is what I call the concierge process. You can’t just do the gift sets, stack them up and walk away. You’ve got to get in deep with your customers. The (wine/liquor) stores that are doing well are embracing their customers like good restaurateurs do and offering some special things for them. With your customers you literally have to spend some time with them, like the best clothing stores do.”

From opposite page left to right: Consumers browsing through a wine collection; Mondrian South Beach’s striking white bar invites conversation–and drink sales; At Sepia in Chicago, educating customers leads to spiked check averages.

Suburban Wines and Liquors in Yorktown Heights, NY, and Drinks Over Dearborn in Chicago, IL, pride themselves on providing their customers with the same kind of bespoke service you’d find at a custom tailor in Hong Kong or on Savile Row. Kevin Flannery, Suburban’s spirits manager, knows that building trust with his customers engenders repeat business. While he’s willing to take in a few stand-out gift packs that he knows will sell, his approach to hearing that cash register ring over and over again is to serve as a trusted guide to all who enter his store. “Customer service: it makes all the difference,” says Flannery. “To really sell, you’ve got to get the people willing to work with you, take a chance and throw a little trust out there. In our store I have a lot of eclectic brands in there. When I have something in here I stand behind it. I tell my customer ‘When you get home you’re going to thank me. You’re going to put it in whatever drink and you’re going to recognize it and you’re going to like it.’ Plenty of times when I’m having this conversation another customer will come up and say ‘Listen, he knows what he’s talking about.’” It’s a similar climate at Drinks Over Dearborn. That sales technique allows shop proprietor Kyle McHugh to sell his clients a whole lot more than they initially walked in for. He says, “Upselling is an art, especially in this eco-

nomic environment. First of all, you never get anything (including a bigger sale) without asking for it, and the tone in which you ask for it makes a big difference. The easiest way to upsell, for myself and my staff, is to show the buyer why they should spend a little more on a better product. If you can taste them on it, like with spirits, it can really drive a point home—if the customer falls in love with it, they have to take it home; it’s like selling them a puppy; you’ve got to have them hold it, then they’re hooked. The other good upsell is accessories. Buying whiskey for a Manhattan lover? Ask them, ‘What are you using for sweet vermouth?’(usually something horrible that they’re not refrigerating is the answer) and then say, ‘You have to try this (Punt e Mes, Carpano Antica). How about your cocktail bitters?”

Let Them Eat Cake Free booze is a sure way to get patrons to try a drink they might not have considered, and sampling at the bar is one easy way to boost that check average. From coast to coast it works like a charm with skilled bartenders focused on making a customer happy and creating repeat guests. Matt Biancaniello of The Library Bar at The Roosevelt Hotel in Los Angeles offers his guests seated at the bar an amuse bouche of every cocktail he’s making, thereby creating desire and in-

UPSELLING FOR THE HOLIDAYS

TIPS for Upselling

KYLE McHUGH OF DRINKS OVER DEARBORN •

Customers like to “find” things, little fun surprises that they’ve never seen that they want to share with loved ones or treat themselves to.

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Free booze tastings (in states where legal) never hurt.

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I’d like some rare items that are hard to get the rest of the year at holiday time, so I can fulfill requests for something rare and/ or unique.

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Have some kind of decent POS to entice customers to buy product with—good glassware, a pitcher, a punch bowl, nice wine openers; stuff that can be auxiliary gifts or stocking stuffers to help push that one extra sale from a customer to get the premium.

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Be ready to answer questions on how much to buy based on attendance, time and what’s being served. Also suggest specific items/styles/grapes that are group-friendly for parties.

JOHN HENRY OF PIPELINE BRANDS •

Have the conversation with your customer and get into the gifting process. Say, “Here’s a great product, it will make a good gift.”

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Offer some special things; highlight some smaller vineyards.

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Play the consultative sales role.

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Physical layout is really important. Think about creating that warm center in the store. It doesn’t have to be a redesign, just somewhere people can hang out, sample, have some cookies.

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Tap into some of the better sales people you have to create something that is unique for the store.

EVEN IF YOU DON’T HAVE A WHOLE BARREL’S WORTH OF BOTTLES TO SHARE, MAKE ENOUGH OF A DRINK TO OFFER A LITTLE EXTRA TO OTHER PATRONS AT THE BAR. ALSO, EDUCATE GUESTS ON YOUR QUALITY BRANDS SITTING ON THE BACK BAR— THEY COST MORE THAN A WELL POUR.

terest in the bar’s farm fresh cocktail program. He says, “I’m upselling all the time. Instead of them ordering a normal drink, I’m offering them a cocktail. When they ask for their standard drink I’ll say, ‘I’d love to make that for you, but this is what we do here, I go to the farmer’s market four times a week. If you don’t like this, I’ll make you the Grey Goose and soda.’ By convincing them to try something new I’ve gotten them up to a $16 cocktail.” He continues, “But the upselling is not so much per drink. It’s anchoring them in that bar and creating an experience so they stay three, four hours and their check is that much better. I’m giving them sips of every cocktail that I make. Especially if it’s someone in for the first time I’m drawing them in.” Josh Pearson, head bartender at Sepia in Chicago, draws them in (and sees check averages growing) when he can play the role of educator and offer a taste of something special. “Generally people are looking to celebrate at that time of year and are more willing to have a cocktail or glass of Champagne before their meal,” he explains. “They also tend to indulge in the ultra-premium spirits (rare or vintage) so having a few on hand definitely helps. When a guest asks for a drink without specifying a brand, I use that as a chance to steer them to a higher quality and price spirit. When guests eat at the bar with me I always offer to pair wine with their food, dessert wine with dessert and offer Cognac, Scotch or a digestif after their meal.” In Miami, Michael Flannery has a bar that looks like it could produce a meal. Each night he sets up his bar at Mondrian South Beach with a lush mise en place that is the Cachaça-centric bar’s visual focus.

In a place where people are on vacation relaxing in this gorgeous setting, a little conversation and a little free taste of someone else’s drink is all it takes to elevate a check from one drink to more. “The mise en place on the bar brings up conversation. We’ve got this gorgeous white bar and we stock it with fruits and vegetables—it’s a tropical paradise,” Flannery points out. “I’ll make a drink and pour a little for the other guy too. Ultimately it’s all about social interaction—introducing people to each other and introducing them to new things.”

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UPSELLING FOR THE HOLIDAYS

Emily Wines, wine director of Kimpton Hotels, sets the tone among customers by promoting “Champagne First.”

consumer from a typical holiday purchase of 10 cases of booze which gets distributed to clients year after year to a gift giver who cares. Football Hall of Famer Emmitt Smith kicked off the program with his recent purchase of a barrel that he selected from three presented to him at Casa Herradura.

The Good Life

While the after dinner drink is a familiar concept, most guests don’t consider starting off their meal with a celebratory glass of bubbly. Emily Wines, wine director for Kimpton Hotels, is out to change that and seamlessly bump up her server’s check averages. She says, “We have a program called Champagne First. If you’re offered a glass of bubbly it sets a tone and gets people to start thinking of Champagne beyond celebratory and instead as a great way to start a meal. This program has made a very measurable spike in the by-theglass program. Not so much in the bottle service but we’ve noticed a spike across the board in wine sales and, most notably, in Champagne sales.” Selling ice to a customer seems even trickier than getting them to think about Champagne as a first drink, but tap into the Glace Ice program, which has a holiday season partnership with DonQ Grand Anejo, and profits can go from 300% to 450% according to company owner, Roberto Sequeira. He explains why bars and restaurants benefit from having a branded ice program and what they bring to the table during the holiday season when patrons are inclined to treat themselves, “We’ve always advocated for on-prem-

Offering tastes of cocktails is the way to drive traffic at The Library Bar in L.A.

ise using premium ice; it’s a perceived value—it gives the establishment the ability to up charge. You can’t charge for ice if they (the customer) think it’s regular, generic or homemade. Glace has always offered a branded product to give the ability to charge like a premium brand over a well brand. That’s important from an upsell standpoint and a cocktail consistency standpoint. It’s very simple—someone having an anejo rum on the rocks is having a substandard experience to someone having a DonQ over Glace ice. Those that choose that level of experience are willing to pay. And, because Glace ice will last 20-40 minutes in a tumbler, chances are they’ll enjoy the experience so much they’ll have a second drink. The nice thing about the second pour is the establishment captures the entire profitability because they’re not paying for the ice the second time around.” Offering that unique experience during the holiday season, the one that leaves the customer feeling warm and fuzzy, is what leads your customer to say, “I know the experience will be better so I’m willing to pay more, I’m willing to buy more.” And that approach to upselling will make your holiday numbers ring loud and clear. ■

1800ÂŽ Tequil a. 40% Alc./ Vol. (80 proof). Tr ademarks owned by Agavera Camichines, S.A. de C.V. ÂŠ2010 Imported by Proximo Spirits, Manhasset, NY. Please drink responsibly.

WHAT WOMEN WANT How to Better Serve Your Most Important Customer BY KRISTEN BIELER

ordan Salcito knows how high-end wine drinkers operate. As the sommelier at East Hampton’s Nick & Toni’s and former sommelier at the four-star Eleven Madison Park in Manhattan, she’s seen her share of four-figure wine tabs, and some of her most wine-enthusiastic diners are women. “One of my biggest spenders at Eleven Madison would request something ‘good and red’ and trust me to choose for her,” she recalls. “She had tremendous confidence in her wine knowledge, price was never an issue and she preferred to deal only with a female sommelier.”

What Salcito describes reflects important changes in the way Americans buy wine, but the shift is perhaps most dramatic amongst female consumers: Women are more educated about wine than ever before, they spend a lot of money on it and they prefer to drink red. Yes, women—both as wine drinkers and as wine professionals—have come a very long way, and the industry is still struggling to catch up. WHY WOMEN MATTER Women are estimated to purchase over 70% of wine sold at retail in the U.S. and account for half of the high-end wine purchases as well (wines over $15 a bottle). So, with the current channel shift from

on-premise to off-premise, women have become even more important consumers and there has understandably been a rush to serve this critical growing market. We asked retailers, experts and suppliers to weigh in on what works and what doesn’t work when it comes to selling wine to women: THE REASON “CUTESY” OFTEN FAILS Suppliers and marketers have unleashed a flurry of labels unabashedly aimed at women (Little Black Dress, Promiscuous, Bitch, Working Girl White, Mad Housewife, White Lie, Girly Girl, Seduction, Bootleg, Middle Sister Wines, and BrownForman’s One.9 and One.6 low-carb wines,

among many others). Some have caught on, but many haven’t. “When something is too cutesy and overly feminine, women have no confidence in it. It lacks subtle quality cues and comes across as having no substance or credibility,” says Wendy Nyberg, senior director of marketing, Sutter Home Winery, who has worked in the industry for 23 years. “Women are smarter than marketers give them credit for. At the end of the day, women want to spend their money on quality.” Kim Donaldson and Alyssa Rapp, who founded Bottlenotes, an online community for wine enthusiasts in 2005, blame an absence of women at top tier positions at major beverage companies for a lot of the ill-conceived brands. “Too often, the industry assumes women need something frilly and pink, when in fact this comes off as an insult,” Donaldson believes. “There is a market for some of this stuff, but it’s much smaller than marketers realize. The wine industry underestimates the welltraveled foodie market.” There is another more fundamental reason why many of these female-oriented brands fail to catch on, says Julie Brosterman, CEO & founder, Women &

label provides what women are looking for right now: a chance to explore different types and styles of wine. “It isn’t about marketing to women as much as it is about understanding your female customer,” says Nyberg. “At Sutter Home we know exactly who our customers are: they are mostly female, married with kids, doing lots of in-home entertaining. We also know that women are much savvier and much more adventurous than they were 10 years ago—where they used to drink only White Zinfandel and Chardonnay, now they want to try Riesling and Malbec.” Wine (womenwine.com) a lifestyle community for lovers of wine, food and travel: “A lot of them taste terrible. Besides, most of them are white wines, when research has shown that women prefer red.” Yet some do work. Little Black Dress by Brown-Forman was launched in 2006 and had grown to a 100,000-plus case brand by 2009 (according to Impact Databank). “Today, there’s a big difference between girly and whimsical and a true female brand proposition,” says brand manager Kim Charney. “Little Black Dress was created to leverage the powerful, emotional connection of a familiar icon. It is a trusted wine, just like the dress.” DON’T MAKE IT ABOUT GENDER There are plenty of ways to appeal to women without making wine about gender, says Deborah Brenner, founder and president of Women of the Vine Cellars, a brand which features the wines of various women winemakers under one label. “When I was writing my book, Women of the Vine, I was speaking with Gina Gallo and we decided that this is where so many marketers have made a mistake: They try to make wine about gender.” Women of the Vine Wines are made by six esteemed winemakers, including Heidi Barrett, Alison Crowe and Carol Shelton. “We’re the first company to unite women winemakers under one brand; we want to celebrate the accomplishments of women, but these are not gender wines—there are no cute critters on our labels, no gimmicks, no insulting low-calorie promise” adds Brenner. Her

PROVIDE INFORMATION: WOMEN WANT TO LEARN Giving women access to information will boosts sales, reports Salcito: “In my experience, women ask more questions about wine than men. Often when a man is ordering, the sommelier’s role is to make him feel that his choice is the best one. Whereas women want to create a conversation—they get excited about the history and story behind the wine. And getting into the background behind a wine undeniably leads to more wine sales.” Brosterman also owns the Wine Valet in Beverly Hills, a boutique shop which she opened about three years ago. About one third of her clientele are women, and they, in particular, want knowledge: “Women love engaging with us about wine—they are not used to getting that Women Who Drink Wine Once A Week Women Who Say It’s a Lifestyle

100%

75%

50%

25%

18 to 30 31 to 45 46 to 60 Over 60 *Based on Vinexpo’s online survey conducted among 4,306 women in France, UK, Germany, USA and Japan

kind of customer service and they love the connection. One-on-one is particularly important for women and a huge factor in getting women to trade up. Women who are used to paying under $15 for a bottle of wine will spend $30 if they know the unique history of the wine.” SKIP THE SCORES: WOMEN ARE LESS CONCERNED WITH STATUS “Even at the collector level, women are less preoccupied with what critics think,” says Rapp. “They aren’t as bogged down by the showmanship aspect of wine. Learning is what is important to them.” Whether they’re loading up on a case for a party, or splurging on a special bottle, “women choose based on their taste preference, rather than the male ego of wanting to one-up the next guy,” reports Robin Kelly O’Connor, director of sales & education at Sherry-Lehmann in Manhattan. “Women are much more pragmatic in buying what they love. Retailers who list descriptions of wines—beyond just Wine Spectator scores—have a much better chance of getting their business.” FORGET THE “SWEET AND WHITE” STEREOTYPE According to a recent Vinexpo study (an online survey of 4,306 women in France, UK, Germany, USA and Japan), women prefer red and it accounts for 63.9% of the wine they drink. This goes against popular wisdom still held by much of the public and the trade, believes Brosterman: “Research has shown that women prefer red wine, although much of the industry doesn’t seem to realize it. Because women drink wine with meals, they are choosing food-friendly, balanced reds.” There are still some shops who automatically lead women to the white section, says Rapp, and they are simply “missing out on sales by underestimating women’s palates.” DON’T UNDERESTIMATE THEIR SPENDING POWER Another thing many licensees underestimate is women’s pocketbooks. “A real bright spot in the high-end wine world in recent years is the growing number of women who are getting into fine wine,”

WHAT WOMEN WANT

says O’Connor. “We have female lawyers, bankers and Wall Streeters who spend as much as men.” Rapp believes that collecting means different things for women: “At Bottlenotes, we see women buying a case of wine for the birth year for their child. There has been a huge growth in wine wedding registry, too.” Wine Clubs have seen a big uptick in women members. According to Val Levey, general manager, Wine of the Month Club, “Since we started in 1972, we have felt a shift toward being more female-oriented. Back in the 1970s and ‘80s wine was typically chosen by a male demographic, purchased by men, but that has really changed.” WHERE WOMEN SHOP: ATMOSPHERE MATTERS One segment of the industry that is getting it right is the growing number of retailers who are opening well-lit, colorful, welcoming shops, shares Donaldson: “Atmosphere is probably more important to women than it is to men, and they really respond to this new generation of shops. They host tastings, they have beautiful presentation and they are fun to shop in.” Because of the way women like to explore wine—using more descriptive language—retailers that categorize by wine styles, such as “bold and red” or “rich and white” resonate particularly well with female shoppers. “Women are looking to build a consensus; for example, I liked this style of wine so I want to explore more of it, rather than say ‘I just like Bordeaux’,” says Donaldson. KEEP FOOD IN THE PICTURE “When women buy wine, it is part of an entire experience they are creating—in most households, they are the shoppers, they are cooking the meal and putting it on the table,” says Nyberg. “When men buy wine, they might not be thinking of the whole picture.” Stores that integrate cheese, crackers and food-pairing suggestions show they really understand their female customers. “At Sam’s in Chicago, they added a cheese section to their wine area which offers pairing options,” shares Rapp. “In shops

in California where they do cheese tastings next to wine SKUs, they are the wines that move the fastest.” GIVE THEM THE WINE LIST! It’s hard to believe this isn’t routine by now, but restaurants must offer female diners the wine list as part of standard service. Brosterman worked with Full Glass Research on a survey to shed light on women’s wine experiences in restaurants. The majority of women stated that when a man is seated with them in the restaurant, the man is presented with the wine list. Even more remarkable, 61% noted that even when they had taken charge of ordering the wine, half the time the staff presented the bottle to the male. “I think there are still some assumptions that men are the host; they assume the man is paying,” says Brosterman. “And I frequently notice that when a woman orders wine, the sommelier doesn’t always bring it back for tasting. Women collectors who have this happen to them don’t go back to that restaurant.” Servers and restaurants need to look for clues as to who is in charge, which is a matter of staff training, insists Salcito: “As a rule, one should always place the wine list in the center of the table. If both diners seem interested, bring a second list. Taste both people on the wine, and always start with the woman.” HIRE MORE WOMEN One of the simplest ways to boost sales amongst female consumers is to hire more women. Which is luckily easier than ever before, as the number of women wine professionals has sky-rocketed in the last

Jordan Salcito

De Deborah Brenner’s Women of the Vine book cover; Wo Women of the Vine labels Wo

decade. At Sherry-Lehmann, O’Connor believes this has been a huge inspiration to female consumers: “Sommeliers and wine buyers like Heather Branch at Eighty One, Laura Maniec at BR Guest and Emily Wines at Kimpton Hotels & Restaurants have an enormous influence. At Sherry-Lehmann currently, almost half our sales staff is female and it makes a huge difference.” Mary Ewing Mulligan was the first American woman to obtain the prestigious Master of Wine degree in 1993. Although she never felt any disadvantage by being a women in the male dominated wine industry, she is pleased to see the ranks of women growing. She founded and runs the International Wine Center and reports that “today the majority of our students are female. Just 10 years ago, it was only about a third.” Even in vineyards and wineries, women’s ranks are growing exponentially. Heather Munsen, winemaker for St. Francis’ Wild Oak wines says, “It’s a very exciting time for women in the oncemale-dominated wine industry.” As for what distinct contribution they bring to the winery, Munsen believes it’s patience: “From grape to bottle, I feel women can show more restraint and care—when to pick, how often to top off wines in barrel and when to bottle.” One other interesting tidbit that Vinexpo’s international survey of women turned up was that 92.5% of participating American women enjoy wine at least once a week—compared to 62% of respondents from other countries. Could it be that women are leading the American charge to catch up with Europeans per capita consumption? Brenner thinks it just might be the case: “America has woken up to enjoying wine on a daily basis, and women are the ones bringing it to the table.” ■

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44 Ohio Beverage MONTHLY November 2010

03 PM

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List November 2010 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STANDARD

PRICE

PROOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 8.50 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

$ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0

BLEND 0026D OLD THOMPSON 0026L OLD THOMPSON 0113B KESSLER 0113D KESSLER 0113L KESSLER 0122B BEAMS EIGHT STAR 0122D BEAMS EIGHT STAR 0122L BEAMS EIGHT STAR 0152B SEAGRAMS 7 CROWN 0152D SEAGRAMS 7 CROWN 0152L SEAGRAMS 7 CROWN 0199D SENATORS CLUB BBN 0199L SENATORS CLUB BBN 2100D CALVERT EXTRA BLENDED WSKY 2137D IMPERIAL 3701L GOLD AWARD BLENDED WSKY 3972D HALLERS S R S BLN WSKY 3972L HALLERS S R S BLN WSKY 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MC CORMICK BLENDED 8887B SEAGRAMS 7 CROWN TRVLR 8890B SEAGRAMS 7 DARK HONEY BOURBON 0014B ANCIENT AGE KY STR BBN 0014D ANCIENT AGE KY STR BBN 0014L ANCIENT AGE KY STR BBN 0035D ANCIENT ANCIENT AGE KY 0035L ANCIENT ANCIENT AGE KY 0059B EARLY TIMES 0059D EARLY TIMES 0067B JTS BROWN 4YR 0067D JTS BROWN 4YR

8.75 17.10 10.50 19.70 11.40 9.65 21.05 8.65 15.75

0073B OLD GRAND DAD 4YR 0073D OLD GRAND DAD 4YR 0073L OLD GRAND DAD 4YR 0075D ECHO SPRINGS 4YR 0075L ECHO SPRINGS 4Y R 0087D KENTUCKY GENTLEMAN 0087L KENTUCKY GENTLEMAN 0104D TEN HIGH 4YR 0104L TEN HIGH 4YR 0108B OLD FORESTER 4YR 0108D OLD FORESTER 4YR 0144B JIM BEAMS CHOICE 5YR 0144D JIM BEAMS CHOICE 5YR 0163D MATTINGLY AND MOORE 4YR 0163L MATTINGLY AND MOORE 4YR 0171D MARK TWAIN 0171L MARK TWAIN 0850B BENCHMARK BOURBON 8 YEAR 0850D BENCHMARK BOURBON 8 YEAR 0911B BLANTON BBN 1497B BULLEIT BBN FRONTIER WHSKY 1497D BULLEIT BBN FRONTIER WHSKY 1499B BUFFALO TRACE BOURBON 1650E JIM BEAM 200ML 4YR 1816B WILD TURKEY 101 BBN 1816D WILD TURKEY 101 BBN 1816L WILD TURKEY 101 BBN 2089D BOURBON SUPREME RARE BLND 2089L BOURBON SUPREME RARE BLND 2094B KENTUCKY TAVERN 4YR 2094D KENTUCKY TAVERN 4YR 2094L KENTUCKY TAVERN 4YR 2099B OLD CROW 3YR 2099D OLD CROW 3YR 2099L OLD CROW 3YR 2919B ELIJAH CRAIG 12YR 2946B EVAN WILLIAMS MILLENIUM 2948B EVAN WILLIAMS BBN 2948D EVAN WILLIAMS BBN 2948L EVAN WILLIAMS BBN 2949B EZRA BROOKS 2949D EZRA BROOKS 2949L EZRA BROOKS 2955B EZRA 101 7YR 3074B FOUR ROSES 90 3075B FOUR ROSES 100 4065D HEAVEN HILL OLD STYLE 4YR 4065L HEAVEN HILL OLD STYLE 4YR 4116B JIM BEAM 4YR 4116D JIM BEAM 4YR 4116E JIM BEAM 4YR 4116L JIM BEAM 4YR 5087B JEFFERSON’S 5104B JEREMIAH WEED CHERRY MASH 5110B JIM BEAM BLACK 8YR 5110D JIM BEAM BLACK 8YR 5110L JIM BEAM BLACK 8YR 5112B JIM BEAM TRAVELER 4YR 6845L OLD CHARTER 8YR 6880B OLD CROW TRAVELER 3YR 7680B OLD WHISKEY RIVER 8355B REBEL YELL 8356B REBEL RESERVE 4YR 8375B RED STAG 8375D RED STAG 8375L RED STAG 8435B RIDGEMONT RESERVE 1792 8YR

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

10.55 86.0 25.50 86.0 17.85 86.0 17.85 80.0 10.55 80.0 15.35 80.0 8.75 80.0 16.00 80.0 9.45 80.0 12.55 86.0 26.70 86.0 15.85 80.0 32.55 80.0 16.05 80.0 9.00 80.0 13.15 80.0 9.30 80.0 7.90 80.0 15.80 80.0 39.50 93.0 19.55 90.0 43.90 90.0 19.50 90.0 5.10 80.0 16.90 101.0 37.85 101.0 28.05 101.0 14.90 80.0 9.65 80.0 7.30 80.0 16.20 80.0 9.65 80.0 7.90 80.0 16.10 80.0 9.65 80.0 18.65 94.0 18.00 86.6 9.55 86.0 20.95 86.0 12.05 86.0 8.75 90.0 21.45 90.0 12.25 90.0 12.25 101.0 25.95 90.0 32.65 100.0 19.75 80.0 11.10 80.0 15.85 80.0 32.55 80.0 9.90 80.0 21.10 80.0 26.35 82.3 14.60 90.0 19.35 86.0 35.20 86.0 25.50 86.0 15.85 80.0 15.15 80.0 7.90 80.0 22.05 86.0 12.25 80.0 16.90 90.6 17.60 80.0 33.45 80.0 24.65 80.0 26.35 93.7

November 2010 Ohio Beverage MONTHLY 45

9632B 9632D 9635B 9636B 9680B

WILD TURKEY 80 BBN WILD TURKEY 80 BBN WILD TURKEY 101 TRVLR WILD TURKEY RUSSELLS RESV 10YR WOODFORD RSV MST COLL MAPL

$ $ $ $ $

14.95 80.0 31.05 80.0 18.45 101.0 25.50 90.0 77.95 90.4

specialty BOURBON 0460B BAKERS 0575B BASIL HAYDENS 1370B BOOKERS 2305B CORNER CREEK RESERVE 2880B EAGLE RARE SINGLE BARREL 2947B EVAN WILLIAMS SINGLE BARREL 5089B JEFFERSON’S RESERVE 5482B KNOB CREEK 5482D KNOB CREEK 5482L KNOB CREEK 6060B MAKER’S MARK 6060D MAKER’S MARK 6060E MAKER’S MARK 6060L MAKER’S MARK 6064B MAKER’S MARK 46 9617B WILD TURKEY 15YR TRIBUTE 9627B RARE BREED 9674B WOODFORD RESERVE 9674D WOODFORD RESERVE 9674L WOODFORD RESERVE 9679B WOODFORD RESERVE SEASON OAK 9670B Woodstone Micro-Bourbon

$ 36.95 107.0 $ 29.95 80.0 $ 46.65 126.6 $ 27.35 88.0 $ 24.60 90.0 $ 23.90 86.6 $ 45.75 90.2 $ 28.15 100.0 $ 52.80 100.0 $ 35.20 100.0 $ 23.75 90.0 $ 44.00 90.0 $ 14.60 90.0 $ 32.55 90.0 $ 28.15 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

tennessee whiskey 0066B JACK DANIEL'S BLACK 0066D JACK DANIEL'S BLACK 0066E JACK DANIEL'S BLACK 0066L JACK DANIEL'S BLACK 2110B JACK DANIEL'S GREEN 2110D JACK DANIEL'S GREEN 3513B GENTLEMAN JACK 3513D GENTLEMAN JACK 3513L GENTLEMAN JACK 3515B GEORGE BICKEL OLD 48 3515B GEORGE RICKEL OLD #8 3523B GEORGE DICKOL 12 3524B GEO. DICKEL BARREL SELECT 4997B JACK DANIEL'S SINGLE BARREL

$ $ $ $ $ $ $ $ $ $ $ $ $ $

16.90 80.0 42.15 80.0 14.45 80.0 29.80 80.0 16.65 80.0 33.65 80.0 27.35 80.0 46.75 80.0 34.15 80.0 15.90 80.0 15.90 80.0 20.20 90.0 39.00 86.0 34.35 94.0

RYE WHISKEY

0090B OLD OVERHOLT 5117B JIM BEAM 8420B (RI,1 9833B RUSSELS RESERVE

$ 13.20 $ 15.85 $ 43.05 $ 25.50

80.0 80.0 92.0 90.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

BLENDED whiskey 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L

OLD THOMPSON OLD THOMPSON KESSLER KESSLER KESSLER BEAM'S EIGHT STAR BEAM'S EIGHT SLAR BEAM'S EIGHT STAR

46 Ohio Beverage MONTHLY November 2010

0152B SEAGRAM'S 7 CROWN 0152D SEAGRAM'S 7 CROWN 0152L SEAGRAM'S 7 CROWN 0199D SENATOR'S CLUB 0199L SENATOR'S CLUB 2100D CALVERT EXLRA 2137D IMPERIAL 3701L GOLD AWARD 3972D HAILER'S S.R.S. 3972L HALTERS S.R.S. 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MCCORMICK 8887B SEAGRAM'S 7 TRAVELER 8890B SEAGRAM'S 7 DARK HONEY

$ 9.95 80.0 $ 19.95 80.0 $ 13.30 80.0 $ 13.65 80.0 $ 7.95 80.0 $ 16.95 80.0 $ 112.55 80.0 $ 8.50 80.0 $ 13.90 80.0 $ 7.95 80.0 $ 13.00 80.0 $ 7.15 80.0 $ 8.75 80.0 $ 7.70 80.0 $ 9.95 80.0 $ 12.60 71.0

IRISH WHISKEY 0281B JAMESON 0281D JAMESON 0281B JAMESON 0282B BUSHMILLS 0282L BUSHMILLS 0908B BLACK BUST( 1519B BUSHMILLS 16 YR. SINGLE MALT 1520B BUSHMILLS LOYR. SINGLE MALT 2074B CLONLARF 3003B FECKIN 4895B IRISHMAN ORIGINAL CLAN 5075B JAMESON GOLD 5079B JAMESON VINTAGE RES. 5081B JAMESON 18 YR. 5083B JAMESON 12 YR. 5085B JAMESON TIN 5212B JOHN POWER & SON GOLD 5384B KILBEGGAN 6574B MIDLETON 6576B MICHAEL COLLINS BLENDED 7721L PADDY 8294B POWERS 6383B REDBREAST 8384B REDBREAST 12 9026B SLANE CASTLE 9317B TULLAMORE DEW 9317L TULLAMORE DEW

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 16.90 $ 19.50 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 28.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN WHISKeY 0076B SEAGRAMS VO 0076D SEAGRAMS VO 0076L SEAGRAMS VO 0169D LORD CALVERT 0170B MCMASTER'S 0170D MCMASTER'S 0170L MCMASTER'S 0174B CANADIAN MIST 0174D CANADIAN MIST 0174L CANADIAN MIST 0175D MACNAUGHTON 0176B CANADIAN CLUB 0176D CANADIAN CLUB 0176E CANADIAN CLUB 0176L CANADIAN CLUB 0189B BLACK VELVET

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30 12.25 16.65 11.45 22.00 9.25 16.30 7.90

RNDC General, 4460 Lake Forest Drive, Cincinnati, OH 45242. Phone: (513) 769-5811 RNDC General, 5747 Westbourne Ave., Columbus, OH 43213. Phone: (614) 864-3720

New! Southern Comfort Lime 750 ml Code 9056B / $14.90

Softer Side Of Jack

NEW PACKAGE! 750 ml Code 9311B $23.70

750 ml Code 3513B $27.35 Liter Code 3513L $34.15 1.75 Liters Code 3513D $46.75

100% Agave El Jimador Blanco 750 ml Code 2916B $16.90 El Jimador Reposado 750 ml Code 2917B $16.90

100 Proof 750 ml / Code 9054B $18.40 70 Proof 750 ml / 721B $14.05 Liter / Code 721L $21.05 1.75 Liters Code 721D $29.85

The Fleur De Lis Served at the Kentucky Derby! Finlandia Chambord Lemonade Cranberry Juice

CHAMBORD 750 ml Code 1855B $29.85

#1 Tequila In Mexico!

Official Bourbon of the Kentucky Derby 750 ml Code 9674B $29.10

Cost per oz. $1.14

1 Liter Code 9674L $34.15

Cost per oz. $1.01

Herradura Silver 750 ml Code 4115B $34.35 Herradura Reposado 750 ml Code 4114B $34.35 Herradura Anejo 750 ml Code 4109B $40.45

NEW LOW PRICING! 750 ml / Code 3011B / $13.15 1 Liter / Code 3011L / $19.30 1.75 Liters / Code 3011D / $26.35 Tangerine / Code 3020B 750 ml / $13.15 Grapefruit / Code 3014B 750 ml / $13.15 Mango Fusion / Code 3019B 750 ml / $13.15 “25% Growth in Ohio this Year”

November 2010 Ohio Beverage MONTHLY 47

0189D BLACK VELVET 0189E BLACK VELVET 0189L BLACK VELVET 0909B BLACK VELVET TRAVELER 0920B BLACK VELVET RESERVE 0920D BLACK VELVET RESERVE 1570B CABIN FEVER MAPLE FLV. 1704D CANADIAN BAY 1704D CANADIAN BAY 1716B CANADA HOUSE 1716D CANADA HOUSE 1725B CANADIAN CLUB RESERVE 10 1729B CANADIAN CLUB TRAVELER 1730D CANADIAN GOLD 1730L CANADIAN GOLD 1731B CAN. CLUB SHERRY CASK 1733B CANADIAN HUNTER TRAVELER 1735D CANADIAN LTD. 1735L CANADIAN LTD. 1748B CANADIAN MIST TRAVELER 1749D CANADIAN RESERVE 2055B CLASSIC 12 2389B CROWN ROYAL BLACK 2391B CROWN ROYAL CASK NO.16 2393B CROWN ROYAL EXTRA RARE 2397B CROWN ROYAL RESERVE 4041D HARWOOD 4041L HARWOOD 4699D NORTHERN LIGHT 4699L NORTHERN LIGHT 5073D JAMES FOXE 7726D PARAMOUNT 8050B PENDLETON 8431B RICH & RARE 8431D RICH & RARE 8894B CROWN ROYAL 8894D CROWN ROYAL 8894E CROWN ROYAL 8894L CROWN ROYAL 8922B V.0. GOLD 8923B SEAGRAM'S V.0. TRAVELER 9648B WINDSOR TRAVELER 9652B WINDSOR SUPREME 9652D WINDSOR SUPREME 9652L WINDSOR SUPREME 9656B WISER'S DELUXE

$ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

SCOTCH WHISKEY 0201B PINCH 15 YR. 0202B DEWAR'S 0202D DEWAR'S 0202E DEWAR'S 0202L DEWAR'S 0204B JOHNNIE WALKER RED 0204D JOHNNIE WALKER RED 0204L JOHNNLE WALKER RED 0206D USHER'S GREEN 0208B LAUDER'S 0208D LAUDER'S 0208L LAUDER'S 0212B GRANT'S 0212D GRANT'S 0213D OLD SMUGGLER 0213L ODSMUGGLER 0215B CHIVAS REGAL 12 YR.

48 Ohio Beverage MONTHLY November 2010

29.70 22.05 39.70 21.15 27.35 21.15 42.40 27.35 22.25 8.05 17.55 10.35 14.25 31.90 18.80 11.45 29.10

0215D CHIVAS REGAL 12 YR. 0215L CHIVAS REGAL 12 YR. 0225B CULLY SARK 0225D CULTY SARK 0225L CUTTY SARK 0227B WHITE HORSE 0232B JOHNNIE WALKER BLACK 0232D JOHNNIE WALKER BLACK 0232L JOHNNIE WALKER BLACK 0238B J&B RARE 0238D J&B RARE 0238L J&B RARE 0239B GRAND MACNISH 0239D GRAND MACNISH 0239L GRAND MACNISH 0241D HIGHLAND MIST 0241L HIGHLAND MIST 0246D INVER HOUSE 0246L INVER HOUSE 0249D J.W. DANT 0253B BALLANLINE'S 1490B BUCHANAN DELUXE 2004B CHIV REGAL SALUTE 21 YR 2005B CHIV REGAL 25 2006B CHIVAS REGAL 18 YR. 2052D CLAN MACGREGOR 2052L CLAN MACGREGOR 2078B CLYNELISH 2672B DEWAR'SFOUNDERS RESERVE 2673B DEWAR'S SIGNATURE 2674B DEWAR'S SP. RES. 12 YR. 2999B FAMOUS GROUSE 12 YR. 5145B JOHN BARR RED 5220B JOHNNIE WALKER BLUE 5225B JOHNNIE WALKER BKL.100 ANNIV. 5229B JOHNNIE WAIKER GOLD 6395B MCLVOR 7980D PASSPORT 8327D QUEEN ANNE 8327L QUEEN ANNE 8853D SCORESBY 9188B FAMOUS GROUSE 80 9188D FAMOUS GROUSE 80

$ 64.20 $ 38.55 $ 16.85 $ 33.55 $ 22.00 $ 12.55 $ 32.50 $ 70.05 $ 42.40 $ 18.95 $ 40.65 $ 25.60 $ 8.15 $ 17.50 $ 10.60 $ 16.65 $ 9.55 $ 16.65 $ 10.35 $ 17.55 $ 13.40 $ 26.35 $156.85 $ 257.45 $ 51.80 $ 17.10 $ 10.60 $ 31.05 $ 70.60 $ 189.75 $ 26.45 $ 23.90 $ 12.55 $ 203.95 $ 36.85 $ 60.50 $ 11.65 $ 20.55 $ 18.45 $ 9.75 $ 17.45 $ 19.50 $ 37.15

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

single malt scotch whiskey 0019B ABERLOUR 12 YR. 0020B ABERLOUR ABUNADH 0031B ABERFELDY 0032B ABERFELDY 21 0103B ARDMORE 0107B ARDBEG 10 YR. 0375B AUCHENLOSHAN3WOOD 0377B AUCHENLASHAN CLASSIC 0493B BALVENIE SINGLE BARREL 15 YR. 0497B BALVENIE DOUBLEWOOD 12 YR. 0504B BALVENIE PORTWOOD 21 YR. 1481B BOWMORE LEGEND 1488B BUNNAHEBHAIN 1498B BRUICHLADDICH ROCKS 1751B CAOL ILA 12-YR. 2355B CRAGGANMORE 2491B DELMORE STILLMAN 28 YR. 2495B DALMORE 12 YR. 2498B DALWHINNIE 3606B GLENLIDDICH 12 YR. RESERVE

$ 31.70 86.0 $ 54.55 119.4 $ 44.10 80.0 $ 150.00 80.0 $ 36.10 92.0 $ 43.05 92.0 $ 49.20 86.0 $ 24.75 80.0 $ 59.65 95.0 $ 44.90 86.0 $ 137.55 86.0 $ 21.25 80.0 $ 47.45 80.0 $ 48.50 92.0 $ 44.30 86.0 $ 45.85 80.0 $ 117.60 90.0 $ 36.10 80.0 $ 52.70 66.0 $ 34.35 80.0

3607B GLEN GARIOCH $ 16.35 86.0 3611B GLENKINCHIE 12 YR. $ 46.60 86.0 $ 43.95 80.0 3620B GLENLIDDICH SOLERA 15 YR. 3625B GLENLIDDICH ANCIENT 18 YR. $ 60.50 86.0 $ 51.80 102.0 3634B GLENLIDDICH 15 DISTILLERY ED. 3640B GLENLIVET 18 YR. $ 60.50 86.0 3641B GLENLIVET 12 YR. $ 34.35 80.0 3641D GLENHIVEL $ 68.55 80.0 $ 43.75 80.0 3641L GLENLIVEL12 YR. 3643B GLENLIVET ARCHIVE 21 YR. $ 120.70 86.0 $ 31.75 86.0 3645B GLENMORANGIE 3646B GLENLIVET FRENCH OAK 15 YR. $ 43.05 80.0 3647B GLENLIVEL NADURRA 16 YR. $ 51.80 112.4 3649B GLENMORANGIELASANLA $ 38.70 92.0 3654B GLENLIVELLDADURRATRIUMPH $ 69.25 96.0 3656B GLENMORANGIE QUINTA RUBAN $ 43.05 92.0 3658B GLENMORANGTENECTAR D'OR $ 56.15 92.0 3697B GLENROTHES SELECT RESERVE $ 38.80 80.0 $ 67.75 86.0 3699B GLENROTHES 4291B HIGHLAND PARK $ 36.10 86.0 $ 86.70 86.0 4296B HIGHLAND PARK 18 5207B J. MCDOUGALLS BLADNOCH $ 90.70 111.6 5231B JOHNNIE WALKER GREEN $ 43.30 86.0 5507B LAGAVULIN DISTILLERS ED. $ 86.90 86.0 5508B LAGAVULIN $ 75.60 86.0 5542B LAPHROAIG 18 $ 61.60 96.0 $ 55.45 115.6 5543B LEPHROAIGCASK STRENGTH 5544B LAPHROALG $ 34.30 86.0 $ 56.15 117.6 6012B MACALLAN CASK STRENGLH 6013B MACALLAN 12 YR. $ 44.80 86.0 6013D MACALLAN 12 YR. $ 86.00 86.0 6016B MACALLAN 18 YR. $ 131.20 86.0 6017B MACALLAN FINE OAK 10 YR. $ 36.10 80.0 $ 69.75 86.0 6016B MACALLAN FINE OAK 15 YR. 6024B MACALLAN ANNIVERSARY $ 623.20 86.0 6025B MACALLAN 30 YR. $1,104.05 86.0 $ 20.85 80.0 6344B MCCLELLANDS ISLAY 6346B MCCLELLANDS HIGHLAND $ 20.65 80.0 6747B OBAN DISTILLERS ED. $ 69.45 86.0 6748B OBAN $ 60.70 86.0 7480B OLD PULTENEY $ 30.00 86.0 $ 34.40 80.0 8983B SINGLETON 9063B SPEYBURN $ 16.90 86.0 9064B SPEYBURN BRADEN ORACH $ 15.15 80.0 9145B TALISKER $ 51.10 91.6 9150B TAMDHU $ 19.50 80.0 $ 19.50 80.0 9150B TAMDHU 9606B WILD SCOTSMAN BLACK LABEL $ 58.15 94.0 other whiskey 0876B BERNHEIM ORIGINAL WHEAT $ 1840B CAKFADDY CAROLINA MOONSHINE $ 3526B GEORGIA MOON CORN WHISKEY $ 5255B JR. JOHNSONS MIDNIGHT MOON $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

BRANDY 0051B 0084B 0341B 0453B 0456B 0461B 0461D

ALIZE COGNAC VS ANSAC VS COGNAC ASBACH URALT BRANDY METAXA FIVE STAR BRANDY COURVOISIER VSOP COGNAC 4YR HENNESSY V S HENNESSY V S

$ $ $ $ $ $ $

16.90 80.0 14.70 80.0 24.05 80.0 18.65 76.0 31.75 80.0 27.35 80.0 64.20 80.0

0461E HENNESSY V S $ 24.00 80.0 0461L HENNESSY V S $ 35.90 80.0 0462B MARTELL VS COGNAC $ 24.75 80.0 0463B REMY MARTIN VSOP COGNAC $ 34.35 80.0 $ 85.15 80.0 0463D REMY MARTIN VSOP COGNAC 0463E REMY MARTIN VSOP COGNAC $ 27.75 80.0 $ 51.60 80.0 0463L REMY MARTIN VSOP COGNAC 0464B ST REMY VSOP AUTHENTIC BDY $ 9.90 80.0 0464D ST REMY VSOP AUTHENTIC BDY $ 17.35 80.0 0469B PAUL MASSON GRAND AMBER 3YR $ 10.80 80.0 0469D PAUL MASSON GRAND AMBER 3YR $ 19.90 80.0 0469L PAUL MASSON GRAND AMBER 3YR $ 12.80 80.0 0470B CHRISTIAN BROTHERS BRANDY $ 9.70 80.0 0470D CHRISTIAN BROTHERS BRANDY $ 19.90 80.0 0470L CHRISTIAN BROTHERS BRANDY $ 12.40 80.0 0479B LAIRDS APPLE JACK 6YR $ 15.15 80.0 0480B COURVOISIER V S COGNAC 2YR $ 25.60 80.0 0480D COURVOISIER V S COGNAC 2YR $ 42.35 80.0 0480L COURVOISIER V S COGNAC 2YR $ 33.40 80.0 0481B CORONET VSQ $ 8.20 80.0 $ 18.40 80.0 0481D CORONET VSQ 0481L CORONET VSQ $ 11.50 80.0 0482B PARAMOUNT BLACKBERRY BRNDY $ 9.65 75.0 0482D PARAMOUNT BLACKBERRY BRNDY $ 19.70 75.0 0482L PARAMOUNT BLACKBERRY BRNDY $ 11.25 75.0 0483B PARAMOUNT CHERRY BRANDY $ 9.65 75.0 0483D PARAMOUNT CHERRY BRANDY $ 10.85 75.0 0488B PARAMOUNT APRICOT BRANDY $ 9.65 75.0 0488D PARAMOUNT APRICOT BRANDY $ 19.70 75.0 0488L PARAMOUNT APRICOT BRANDY $ 11.25 75.0 0490B DEKUYPER BLACKBERRY BRANDY $ 10.55 70.0 0668B ARROW BLACKBRRY BDY $ 7.90 60.0 0682B DEK APRICOT BDY $ 10.55 70.0 0696B PARAMOUNT PEACH BDY $ 9.65 75.0 0711B MR BOSTON BLACKBERRY BRNDY $ 6.45 70.0 $ 16.00 100.0 0863B NAVIP SLIVOVITZ 8YR 0874B REMY MARTIN LOUIS X111 $ 1744.20 80.0 1577B CALVADOS BLD GRND APPL BDY $ 36.75 80.0 1625E COURVOISIER VS 200ML 2YR $ 5.95 80.0 1630E E & J VSOP 200ML $ 2.95 80.0 1642E HENNESSY VSOP 200ML $ 11.20 80.0 1644E HENNESSY VS FLASK $ 7.70 80.0 1665E PAUL MASSON VS 200 3YR $ 2.90 80.0 1666E PAUL MASSON VSOP 200ML 4YR $ 3.30 80.0 1669E REMY MARTIN VS 200ML $ 7.70 80.0 1670E REMY MARTIN VSOP 200ML $ 9.45 80.0 2018B CHRISTIAN BROS FROST WHITE $ 9.70 70.0 2020B CHRISTIAN BRO GRN RSV VSOP $ 10.80 80.0 $ 28.25 80.0 2265B CONJURE COGNAC 2348B COURVOISIER EXCLUSIF 4YR $ 34.35 80.0 2728B DON PEDRO RESERVA ESPECIAL $ 10.50 80.0 2871B E & J SUPERIOR RSV VSOP $ 11.65 80.0 2871D E & J SUPERIOR RSV VSOP $ 23.20 80.0 2871L E & J SUPERIOR RSV VSOP $ 13.65 80.0 2873B E & J $ 10.50 80.0 $ 21.65 80.0 2873D E & J 2873L E & J $ 12.35 80.0 2875B E & J SUPERIOR RS VSOP TRAVELER $ 10.65 80.0 2876B E & J TRAVELER BDY $ 10.35 80.0 2877B E & J XO $ 13.40 80.0 4074B HENNESSY BLACK $ 34.35 86.0 4074L HENNESSY BLACK $ 44.65 86.0 4084E HENNESSY V S 200ML $ 8.60 80.0 4087B HENNESSY VS HISTORIC $ 27.35 80.0 4092B HENNESSY VSOP COGNAC $ 36.95 80.0 4092L HENNESSY VSOP COGNAC $ 56.00 80.0

November 2010 Ohio Beverage MONTHLY 49

4103B HENNESSY X O $121.60 80.0 4944B J C COGNAC VSOP $ 21.25 80.0 4998B JACQUE CARDIN GRAPE FRANCE $ 9.05 80.0 5486B KORBEL $ 9.05 80.0 $ 19.70 80.0 5486D KORBEL 5512B LAIRDS OLD APPLE BRANDY 90MO $ 22.15 80.0 5532B LANDY VS COGNAC $ 18.65 80.0 5871B LEROUX POLISH BLACKBERRY $ 9.55 70.0 $ 29.55 90.0 6072L MANASTIRKA 6095B MARASKA SLIVOVITZ KOSHER $ 22.10 80.0 6259B MARTELL CORDON BLEU COGNAC $ 69.25 80.0 6267B MARTELL XO 12YR $112.85 80.0 6270B MARTELL VSOP $ 31.75 80.0 6525B MEUKOW V.S. $ 19.50 80.0 6545B METAXA AMPHORA 7 STAR $ 24.50 80.0 6603B MOLETTO GRAPPA D'NEBBIOLO $ 30.00 80.0 7816B PARAMOUNT GINGER BRANDY $ 7.40 65.0 7976B PAUL MASSON GRND AMBR VSOP 4YR $ 12.10 80.0 7976D PAUL MASSON GRND AMBR VSOP 4YR $ 24.05 80.0 7993B PRESIDENTE BRANDY $ 10.80 80.0 8354B RAYNAL NAPOLEON VSOP $ 11.65 80.0 8386B REMY MARTIN EXTRA $ 342.85 80.0 8389B REMY MARTIN 1738 ACCORD $ 43.05 80.0 8394B REMY MARTIN XO EXCELLENCE $112.85 80.0 $ 23.90 80.0 8405B REMY MARTIN VS GRAND CRU 8648B SALIGNAC $ 16.90 80.0 $ 29.35 90.0 9736B ZUTA OSA GIN 0193L ARISTOCRAT GIN 0303D FLEISCHMANNS GIN 0304D CRYSTAL PALACE GIN 0304L CRYSTAL PALACE GIN 0305B SEAGRAMS EXTRA DRY GIN 0305D SEAGRAMS EXTRA DRY GIN 0305E SEAGRAMS EXTRA DRY GIN 0305L SEAGRAMS EXTRA DRY GIN 0308B GORDONS GIN 0308D GORDONS GIN 0308L GORDONS GIN 0313B BEEFEATER GIN 0313D BEEFEATER GIN 0313L BEEFEATER GIN 0319D PARAMOUNT 90 GIN 0319L PARAMOUNT 90 GIN 0320D CALVERT GIN 0322B BOMBAY GIN 0322D BOMBAY GIN 0322L BOMBAY GIN 0326B TANQUERAY GIN 0326D TANQUERAY GIN 0326E TANQUERAY GIN 0326L TANQUERAY GIN 0327D GLENMORE GIN 0327L GLENMORE GIN 0329D BOOTHS GIN 0330D HALLERS GIN 0330L HALLERS GIN 0339B GILBEYS GIN 0339D GILBEYS GIN 0339L GILBEYS GIN 0340L SENATORS CLUB GIN 4YR 0563D BARTON GIN 0563L BARTON GIN

50 Ohio Beverage MONTHLY November 2010

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6.95 80.0 12.70 80.0 12.30 80.0 7.10 80.0 9.05 80.0 17.95 80.0 8.40 80.0 12.00 80.0 9.75 80.0 19.85 80.0 12.35 80.0 16.90 94.0 30.15 94.0 23.70 94.0 16.15 90.0 8.95 90.0 14.95 80.0 16.75 86.0 29.15 86.0 22.90 86.0 17.80 94.6 38.10 94.6 17.05 94.6 24.25 94.6 12.30 80.0 7.00 80.0 19.85 90.0 12.30 80.0 7.05 80.0 7.70 80.0 16.70 80.0 10.65 80.0 7.55 80.0 12.30 80.0 7.20 80.0

0962B BLUECOAT GIN 1324B BOMBARDIER MILITARY 1327B BOMBAY SAPPHIRE GIN 1327D BOMBAY SAPPHIRE GIN 1327L BOMBAY SAPPHIRE GIN 1369B BOODLES BRITISH GIN 1495B BROKERS GIN 1522B BURNETTS GIN TRAVELER 1660E NEW AMSTERDAM 200ML 1673E SEAGRAMS EXTRA DRY 200 1680E TANQUERAY GIN 200ML 3555B GILBEYS GIN TRAVELER 3780B GORDONS TRAVELER 4073B HENDRICK'S GIN 4073D HENDRICK'S GIN 6379D MC CORMICK GIN 6062B MAGELLAN 6379D MC CORMICK GIN 6379L MC CORMICK GIN 6444D MEIERS NO 94 GIN 6716B NEW AMSTERDAM GIN 6716D NEW AMSTERDAM GIN 6716L NEW AMSTERDAM GIN 7868D PARAMOUNT GIN 80 7868L PARAMOUNT GIN 80 8235B PINNACLE GIN 8235D PINNACLE GIN 8274B PLYMOUTH GIN 8883B SEAGRAMS APPLE TWST GIN 8889B SEAGRAMS DISTILLERS RSV 8889D SEAGRAMS DISTILLERS RSV 8900B SEAGRAM EXTRA DRY GN TRV 8902B SEAGRAM'S GRAPE GIN 8905B SEAGRAMS LIME TWISTED GIN 8905D SEAGRAMS LIME TWISTED GIN 8905L SEAGRAMS LIME TWISTED GIN 8914B SEAGRAMS ORANGE TWIST GIN 8995B BURNETTS WHITE SATIN GIN 8995D BURNETTS WHITE SATIN GIN 8995L BURNETTS WHITE SATIN GIN 9072B SMOOTH AMBLER GREENBRIER 9153B TANQUERAY NO 10 9157B TANQUERAY RANGPUR 9195L 3 ISLANDS GIN 9604B WHITLEY NEILL GIN

$ 21.25 94.0 $ 5.75 86.0 $ 19.40 94.0 $ 37.95 94.0 $ 26.45 94.0 $ 13.40 90.4 $ 13.40 94.0 $ 7.40 80.0 $ 3.30 80.0 $ 3.30 80.0 $ 4.15 94.6 $ 7.70 80.0 $ 3.25 80.0 $ 28.25 88.0 $ 59.85 88.0 $ 12.85 80.0 $ 26.45 88.0 $ 12.85 80.0 $ 7.45 80.0 $ 16.00 94.4 $ 10.80 80.0 $ 22.30 80.0 $ 15.00 80.0 $ 12.70 80.0 $ 7.75 80.0 $ 8.15 80.0 $ 17.95 80.0 $ 22.95 82.4 $ 9.05 70.0 $ 11.65 94.0 $ 21.45 94.0 $ 9.05 80.0 $ 9.05 70.0 $ 9.05 70.0 $ 17.95 70.0 $ 12.90 70.0 $ 9.05 70.0 $ 7.40 80.0 $ 15.65 80.0 $ 10.10 80.0 $ 25.60 80.0 $ 25.60 94.6 $ 19.40 82.6 $ 11.45 94.0 $ 21.10 80.0

RUM 0065B ADMIRAL NELSON SPICED RUM 0065D ADMIRAL NELSON SPICED RUM 0065L ADMIRAL NELSON SPICED RUM 0094B APPLETON ESTATE EXTRA 12YR 0095B APPLETON WHITE RUM 0096B APPLETON ESTATE RESERVE 0097B APPLETON SPECIAL GOLD RUM 0099B APPLETON VX 0197L ARISTOCRAT RUM 0355B ATLANTICO 0390B BACARDI 8 RUM 8YR 0394B BACARDI BIG APPLE 0397B BACARDI GOLD RESERVE 0400B BACARDI COCO RUM 0401B BACARDI SELECT RUM 0401L BACARDI SELECT RUM 0402B BACARDI GOLD TRAVELER 0405B BACARDI DRAGONBERRY 0405D BACARDI DRAGONBERRY

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 70.0 14.90 70.0 8.00 70.0 30.00 80.0 11.40 80.0 23.90 80.0 14.05 80.0 14.25 80.0 7.50 80.0 29.95 80.0 17.65 80.0 12.35 70.0 14.80 80.0 12.35 70.0 12.35 80.0 16.75 80.0 12.35 80.0 12.35 70.0 26.45 70.0

0412B BACARDI LIMON RUM $ 12.35 70.0 0412D BACARDI LIMON RUM $ 22.95 70.0 $ 17.65 70.0 0412L BACARDI LIMON RUM 0420B BACARDI O RUM $ 12.35 70.0 $ 17.65 70.0 0420L BACARDI O RUM 0425B BACARDI PEACH RED $ 12.35 70.0 0432B BACARDI RAZZ RUM $ 12.35 70.0 0439B BACARDI SUPERIOR TRAVELER $ 10.55 80.0 $ 12.35 70.0 0441B BACARDI GRAND MELON 0444E BACARDI MULTI-FLAVORED PAK $ 4.95 70.0 $ 12.35 70.0 0447B BACARDI TORCHED CHERRY 0501D MR BOSTON LIGHT $ 13.60 80.0 0501L MR BOSTON LIGHT $ 7.50 80.0 0502D MR BOSTON DARK $ 13.60 80.0 0502L MR BOSTON DARK $ 7.50 80.0 0510B BACARDI 151 RUM $ 17.65 151.0 0510L BACARDI 151 RUM $ 22.80 151.0 0512B BACARDI GOLD RUM $ 12.35 80.0 $ 22.05 80.0 0512D BACARDI GOLD RUM 0512L BACARDI GOLD RUM $ 16.75 80.0 $ 18.65 80.0 0524B BARBANCOURT RES. SPECIALE 0536D RONRICO GOLD RUM $ 16.70 80.0 0536L RONRICO GOLD RUM $ 11.25 80.0 0537B RONRICO SILVER RUM $ 8.75 80.0 0537D RONRICO SILVER RUM $ 19.35 80.0 0537L RONRICO SILVER RUM $ 11.45 80.0 $ 15.70 80.0 0539B MYERS ORIGINAL DARK RUM 0539D MYERS ORIGINAL DARK RUM $ 32.25 80.0 $ 20.05 80.0 0539L MYERS ORIGINAL DARK RUM 0544B BACARDI SUPERIOR LIGHT $ 12.35 80.0 0544D BACARDI SUPERIOR LIGHT $ 22.05 80.0 0544E BACARDI SUPERIOR LIGHT $ 8.80 80.0 0544L BACARDI SUPERIOR LIGHT $ 16.75 80.0 0965D BOCADOR WHITE RUM FLORIDA $ 14.00 80.0 0965L BOCADOR WHITE RUM FLORIDA $ 7.90 80.0 1010B 10 CANE RUM $ 21.25 80.0 $ 16.85 80.0 1494B BRUGAL ANEJO RUM 1550L CALICO JACK SPICED RUM $ 8.85 70.0 1565B CABANA CACHACA $ 25.70 80.0 1755B CAPTAIN MORGAN SPICE RUM $ 14.50 70.0 1755D CAPTAIN MORGAN SPICE RUM $ 28.05 70.0 $ 8.75 70.0 1755E CAPTAIN MORGAN SPICE RUM 1755L CAPTAIN MORGAN SPICE RUM $ 18.30 70.0 1757B CAPT MORGAN SPICED 100 $ 17.70 100.0 1757D CAPT MORGAN SPICED 100 $ 30.75 100.0 1758B CAPT MORGAN SPICED 100 TRVL $ 17.70 100.0 1762B CAPTAIN MORGAN TRAVELER RUM $ 14.50 70.0 1763B CAPTAIN MORGAN LIME BITE $ 14.50 70.0 1766L CAPT MORGAN PARROT BAY COCONUT $ 17.55 90.0 1768B CAPTAIN MORGAN SLVR SPICE $ 14.50 70.0 1769B CAPTAIN MORGAN PVT STOCK $ 19.15 80.0 1772L CAPTAIN MORGAN TATTOO $ 17.75 70.0 1827D CASTILLO GOLD LABEL $ 16.30 80.0 1827L CASTILLO GOLD LABEL $ 8.65 80.0 1829B CASTILLO SILVER RUM $ 7.05 80.0 1829D CASTILLO SILVER RUM $ 16.30 80.0 1829L CASTILLO SILVER RUM $ 8.65 80.0 1838B CASTILLO SPICED RUM $ 6.50 70.0 1838L CASTILLO SPICED RUM $ 8.65 70.0 2315B CORUBA SPICED $ 10.80 80.0 2398L CRUZAN 151 PRF RUM $ 17.45 151.0 2400L CRUZAN BLACK CHERRY $ 6.80 55.0 2401L CRUZAN BANANNA $ 6.80 55.0 2402L CRUZAN PINEAPPLE $ 6.80 55.0 2403L CRUZAN BLACKSTRAP $ 14.25 80.0 2415B CRUZAN ESTATE DIAMOND $ 14.95 80.0

2416L CRUZAN MANGO $ 6.80 55.0 2417B CRUZAN ESTATE SNGL BRL RUM $ 24.60 80.0 $ 9.85 70.0 2418B CRUZAN JUNKANU CITRIS 2419L CRUZAN COCONUT $ 6.80 55.0 $ 6.80 55.0 2421L CRUZAN VANILLA 2422B CRUZAN ESTATE DARK $ 9.90 80.0 2423B CRUZAN ESTATE LIGHT $ 9.90 80.0 2424L CRUZAN GUAVA $ 6.80 55.0 $ 9.65 80.0 2734B DON Q CRISTAL 3787B GOSLINGS BLACK SEAL $ 14.40 80.0 $ 22.10 80.0 5209B JOHN MCCULLOCH RUM 5488B KRAKEN BLACK SPICED $ 15.15 94.0 5493L LADY BLIGH BANANA $ 8.90 48.0 5495L LADY BLIGH CHERRY $ 8.90 48.0 5498B LADY BLIGH SPICED TRAVELER $ 7.05 72.5 5499B LADY BLIGH SPICED $ 7.05 72.5 5499D LADY BLIGH SPICED $ 15.20 72.5 5499L LADY BLIGH SPICED $ 8.90 72.5 $ 8.90 48.0 5500L LADY BLIGH COCONUT 5502L LADY BLIGH MANGO $ 8.90 48.0 $ 8.90 48.0 5503L LADY BLIGH PINEAPPLE$ 5504L LADY BLIGH VANILLA $ 8.90 48.0 5505B LADY BLIGH 151 RUM $ 13.40 151.0 6069B MALIBU RUM $ 11.65 48.0 6069D MALIBU RUM $ 21.45 48.0 6069L MALIBU RUM $ 16.70 48.0 $ 13.75 80.0 6360D MC CORMICK RUM 6360L MC CORMICK RUM $ 7.70 80.0 $ 14.45 80.0 6441D MEIERS GD LABEL V ISLANDS 6441L MEIERS GD LABEL V ISLANDS $ 7.85 80.0 6442D MEIERS WH LAB V ISLND RUM $ 14.45 80.0 6442L MEIERS WH LAB V ISLND RUM $ 7.85 80.0 6643D MONTEGO BAY SILVER $ 13.85 80.0 $ 38.70 86.0 6651B MT GAY XTRA OLD RUM 6652B MT GAY ECLIPSE $ 15.15 80.0 6652D MT GAY ECLIPSE $ 26.70 80.0 $ 13.40 80.0 6653B MT GAY ECLIPSE SILVER 6699L MYERS'S PLATINUM $ 14.60 80.0 7692B ORONOCO PLATINUM RESERVE $ 34.40 80.0 7722B PANAMA JACK SPICED $ 25.40 70.0 7730L PARAMOUNT 151 $ 19.40 151.0 $ 7.30 80.0 7835B PARAMOUNT GOLD LBL 7835D PARAMOUNT GOLD LBL $ 14.45 80.0 7835L PARAMOUNT GOLD LBL $ 8.00 80.0 7836B PARAMOUNT WHITE LBL $ 7.30 80.0 7836D PARAMOUNT WHITE LBL $ 14.45 80.0 $ 8.00 80.0 7836L PARAMOUNT WHITE LBL 8326B PYRAT X O RESERVE $ 21.85 80.0 8475B ROGUE $ 27.35 80.0 8500B RON MATUSALEM GRAN RESERVA $ 25.60 80.0 8502B RON MATUSALEM PLATINO $ 12.55 80.0 8645B SAILOR JERRY SPIC NAVY RUM $ 15.15 92.0 8645D SAILOR JERRY SPIC NAVY RUM $ 28.40 92.0 8645L SAILOR JERRY SPIC NAVY RUM $ 18.45 92.0 8646B SAILOR JERRY SPICED TRAVLR $ 15.15 92.0 8881B SEAGRAMS BRAZIL CITRUS RUM $ 8.15 70.0 8882B SEAGRAMS BRAZILIAN $ 8.15 80.0 9065B SPICED JACK NO 94 $ 12.55 94.0 9197L 3 ISLANDS VODKA $ 8.85 80.0 9229B TOMMY BAHAMA GOLDEN SUN $ 16.90 80.0 9230B TOMMY BAHAMA WHITE SAND $ 16.90 80.0 9570B WHALER'S VANILLA $ 9.95 60.0 9675B WRAY & NEPHEW WH OVERPROOF $ 16.00 126.0 SCOTCH 0019B ABERLOUR 12 YR SM

$ 31.70 86.0

November 2010 Ohio Beverage MONTHLY 51

0020B ABERLOUR A'BUNADH 0031B ABERFELDY 12 YR 0032B ABERFELDY 21 YR 0103B ARDMORE SCOTCH 0107B ARDBEG 10YR SINGLE MALT 0201B PINCH - HAIG 15 YR 0202B DEWARS 0202D DEWARS 0202E DEWARS 0202L DEWARS 0204B JOHNNIE WALKER RED 12 YR 0204D JOHNNIE WALKER RED 12 YR 0204L JOHNNIE WALKER RED 12 YR 0206D USHERS GREEN STRIPE 0208B LAUDERS 3 YR 0208D LAUDERS 3 YR 0208L LAUDERS 3 YR 0212B GRANTS STAND FAST 0212D GRANTS STAND FAST 0213D OLD SMUGGLER 0213L OLD SMUGGLER 0215B CHIVAS REGAL 0215D CHIVAS REGAL 0215L CHIVAS REGAL 0225B CUTTY SARK 0225D CUTTY SARK 0225L CUTTY SARK 0227B WHITE HORSE 0232B JOHNNIE WALKER BLACK 12 YR 0232D JOHNNIE WALKER BLACK 12 YR 0232L JOHNNIE WALKER BLACK 12 YR 0238B J & B RARE 0238D J & B RARE 0238L J & B RARE 0239B GRAND MACNISH 3 YR 0239D GRAND MACNISH 3 YR 0239L GRAND MACNISH 3 YR 0241D HIGHLAND MIST 3 YR 0241L HIGHLAND MIST 3 YR 0246D INVERHOUSE 3 YR 0246L INVERHOUSE 3 YR 0249D J W DANT SCOTCH 0253B BALLANTINES 0281B JAMESON IRISH WHSKY 0281D JAMESON IRISH WHSKY 0281L JAMESON IRISH WHSKY 0282B BUSHMILLS IRISH WSKY 0282L BUSHMILLS IRISH WSKY 0375B AUCHENTOSHAN 3 WOOD SMS 0377B AUCHENTOSHAN CLASSIC SMS 0493B BALVENIE SINGLE 15YR 0496B BALVENIE 14 CARIBBEAN CASK 0497B BALVENIE DOUBLEWOOD 12 YR 0504B BALVENIE PORTWOOD 21 YR 0908B BLACK BUSH IRISH WHSKY 1481B BOWMORE LEGEND SMS 1488B BUNNAHABHAIN 12 YR 1490B BUCHANAN DELUXE 12 SCOTCH 1498B BRUICHLADDICH ROCKS 1519B BUSHMILLS 16 YR SINGLE MALT 1520B BUSHMILLS 10 YR IRISH 1636E GLENFIDDICH 45 COMBO 1751B CAOL ILA 12 YR SCOTCH 2004B CHIVAS REGAL SALUTE 21YR 2005B CHIVAS REGAL 25 2006B CHIVAS REGAL 18 YR 2052D CLAN MACGREGOR SCOTCH

52 Ohio Beverage MONTHLY November 2010

$ 54.55 119.0 $ 44.10 80.0 $ 150.00 80.0 $ 36.10 92.0 $ 38.70 92.0 $ 29.70 80.0 $ 19.40 80.0 $ 37.05 80.0 $ 21.15 80.0 $ 27.35 80.0 $ 21.15 80.0 $ 42.40 80.0 $ 27.35 80.0 $ 22.25 80.0 $ 8.05 80.0 $ 16.65 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 25.60 80.0 $ 58.10 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 22.00 80.0 $ 12.55 80.0 $ 31.55 80.0 $ 69.15 80.0 $ 41.55 80.0 $ 18.95 80.0 $ 40.65 80.0 $ 25.60 80.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.55 80.0 $ 16.65 80.0 $ 10.35 80.0 $ 17.55 80.0 $ 10.80 80.0 $ 18.65 80.0 $ 44.10 80.0 $ 28.05 80.0 $ 17.30 80.0 $ 28.00 80.0 $ 49.20 86.0 $ 24.75 80.0 $ 59.65 95.6 $ 51.80 86.0 $ 44.90 86.0 $137.55 86.0 $ 31.00 80.0 $ 21.25 80.0 $ 47.45 80.0 $ 28.35 80.0 $ 48.50 92.0 $ 58.65 80.0 $ 35.45 80.0 $ 42.80 82.0 $ 44.30 86.0 $156.85 80.0 $218.90 80.0 $ 43.05 80.0 $ 16.20 80.0

2052L CLAN MACGREGOR SCOTCH $ 10.60 80.0 $ 17.60 80.0 2074B CLONTARF CLASSIC BLEND 2078B CLYNELISH $ 31.05 92.0 2355B CRAGGANMORE SNGL MALT SCOT 12 YR $ 45.85 80.0 2491B DALMORE STILLMAN 28 YR $ 117.60 90.0 2495B DALMORE 12 $ 36.10 80.0 2498B DALWHINNIE SNGL MALT SCOTC 15 YR $ 52.70 86.0 $189.75 86.0 2673B DEWAR'S SIGNATURE 2674B DEWARS SPEC RSV 12 YR BLN SCOTCH $ 26.45 80.0 2999B FAMOUS GROUSE 12 YR $ 23.90 80.0 3003B FECKIN IRISH WHSKY $ 16.90 80.0 3606B GLENFIDDICH SPEC RES 12 YR $ 34.35 80.0 3607B GLEN GARIOCH $ 16.35 86.0 3611B GLENKINCHIE 12 YR $ 46.60 86.0 $ 43.95 80.0 3620B GLENFIDDICH SOLER RSV 15 YR 3625B GLENFIDDICH ANCNT RSV 18 YR $ 60.50 86.0 3634B GLENFIDDICH 15YR DISTLY EDITION $ 51.80 102.0 3640B GLENLIVET 18 YEAR $ 60.50 86.0 3641B GLENLIVET SINGLE MALT 12 YR $ 31.75 80.0 3641D GLENLIVET SINGLE MALT 12 YR $ 68.55 80.0 3641L GLENLIVET SINGLE MALT 12 YR $ 43.75 80.0 3643B GLENLIVET ARCHIVE 86 21 YR $120.70 86.0 $ 34.35 86.0 3645B GLENMORANGIE 10 YR 3646B GLENLIVET FRENCH OAK 15 YR $ 41.35 80.0 $ 47.40 112.4 3647B GLENLIVET NADURRA 16 YR 3649B GLENMORANGIE LASANTA $ 43.05 92.0 3650E GLENMORANGIE 10 YR - 100ML $ 25.85 89.2 3654B GLENLIVET NADURRA TRIUM 91 $ 69.25 96.0 3656B GLENMORANGIE QUINTA RUBAN $ 43.05 92.0 3658B GLENMORANGIE NECTAR D OR $ 56.15 92.0 3697B GLENROTHES SELECT RESERVE $ 38.80 80.0 3699B GLENROTHES SCOTCH $ 67.75 86.0 4291B HIGHLAND PARK SNGL MALT 12YR $ 37.85 86.0 4296B HIGHLAND PARK 18Y $107.00 86.0 4895B IRISHMAN ORIGINAL CLAN WHISKEY $ 17.65 80.0 5075B JAMESON GOLD $ 51.80 80.0 5079B JAMESON VINTAGE RES. $ 173.90 92.0 $ 75.35 80.0 5081B JAMESON 18 YR 5083B JAMESON 12 YR $ 34.30 80.0 5145B JOHN BARR RED $ 11.40 80.0 5207B J. MCDOUGALS BLADNOCH $ 77.45 111.6 5212B JOHN POWER & SON IRISH GLD $ 16.00 80.0 5220B JOHNNIE WALKER BLUE $203.95 80.0 5225B JOHNNY WALKER BLK 100 ANNIVESARY $ 36.85 80.0 $ 74.60 80.0 5229B JOHNNIE WALKER GOLD 18 YR 5231B JOHNNIE WALKER GRN $ 52.65 86.0 5384B KILBEGGAN $ 14.30 80.0 5507B LAGAVAULIN DISTILLERS ED. $ 86.90 86.0 5508B LAGAVAULIN SINGLE MALT 16 YR $ 60.45 86.0 5542B LAPHROAIG 18 YR $ 61.60 96.0 5543B LAPHROAIG CASK STRENGTH 10 YR $ 55.45 115.6 5544B LAPHROAIG SINGLE MALT 10 YR $ 34.30 86.0 6012B MACALLAN CASK STRENGTH SMS $ 51.80 117.6 6013B MACALLAN 12 YR SINGLE MALT $ 43.05 86.0 6013D MACALLAN 12 YR SINGLE MALT $ 86.00 86.0 6016B MACALLAN 18 YR SINGLE MALT $131.20 86.0 6017B MACALLAN FINE OAK 10 YR $ 34.35 80.0 6018B MACALLAN FINE OAK 15 YR $ 69.75 86.0 6024B MACALLAN 25 YR $592.65 86.0 6025B MACALLAN 30 YR $1054.75 86.0 6344B MCCLELLANDS ISLAY $ 20.15 80.0 6346B MCCLELLANDS HIGHLND $ 20.15 80.0 6395B MCIVOR SCOTCH $ 11.65 80.0

6574B MIDLETON $ 120.30 80.0 6576B MICHAEL COLLINS BLENDED $ 21.25 80.0 $ 69.45 86.0 6747B OBAN DISTILLERS ADDITION 6748B OBAN SINGLE MALT 14 $ 60.70 86.0 $ 25.60 86.0 7480B OLD PULTENEY 12 YR 7721L PADDY IRISH WHISKEY $ 28.05 80.0 7980D PASSPORT SCOTCH $ 22.30 80.0 8327D QUEEN ANNE $ 18.45 80.0 $ 9.75 80.0 8327L QUEEN ANNE 8383B REDBREAST IRISH WHISKEY 12 YR $ 43.05 80.0 $ 17.45 80.0 8853D SCORESBY SCOTCH 8983B SINGLETON SINGLE MALT 12 YR $ 34.40 80.0 9026B SLANE CASTLE $ 20.35 80.0 9063B SPEYBURN SINGLE MALT 10 YR $ 20.40 86.0 9064B SPEYBURN BRADAN ORACH $ 16.90 80.0 9145B TALISKER SINGLE MALT 10 YR $ 51.10 91.6 9150B TAMDHU SCOTCH WHISKEY 10 YR $ 19.50 80.0 9188B FAMOUS GROUSE $ 19.80 80.0 $ 37.15 80.0 9188D FAMOUS GROUSE 9317B TULLAMORE DEW - IRELAND $ 20.40 80.0 $ 28.05 80.0 9317L TULLAMORE DEW - IRELAND 9605B WILD SCOTSMAN 15 YR $ 51.80 92.0 9606B WILD SCOTSMAN BLACK LABEL $ 58.15 94.0 TEQUILA 0038L AGAVALES TEQUILA GOLD 110 0040B AGAVE LOCO 0048B AGAVALES GOLD 80 0050B ALIEN TEQUILA SILVER 0371B ASOMBROSO SILVER 0487B BALUARTE TEQUILA 1544B CABO WABO ANEJO 1545B CABO WABO BLANCO 1546B CABO WABO REPOSADO 1628E CUERVO ESPECIAL SILVER 200 1664E PATRON SILVER 200ML 1674E SAUZA HORNITOS PLATA 1810B CASA NOBLE CRYSTAL 1846B CAZADORES ANEJO 1847B CAZADORES BLANCO 1848B CAZADORES REPOSADO 1857B CENTENARIO PLATA 1859B CENTENARIO ROSANGEL 1860B CENTENARIO TENAMPA AZUL 2281B CORAZON BLANCO 2282B CORAZON REPOSADO 2306B CORONADO TEQUILA 2317B CORZO REPOSADO 2318B CORZO SILVER 2410B CUERVO ESPECIAL 2410D CUERVO ESPECIAL 2410E CUERVO ESPECIAL 2410L CUERVO ESPECIAL 2411B 1800 REPOSADO TEQ 2411D 1800 REPOSADO TEQ 2411L 1800 REPOSADO TEQ 2721B DON JULIO ANEJO 2722B DON JULIO BLANCO 2722D DON JULIO BLANCO 2724B DON JULIO REPOSADO 2760B DOS LUNAS SILVER 2761B DOS MANOS BLANCO 2903B 1800 TEQUILA SILVER 2903D 1800 TEQUILA SILVER 2903L 1800 TEQUILA SILVER 2905B 1800 SELECT SILVER

$ 15.55 110.0 $ 25.75 71.0 $ 16.90 80.0 $ 45.30 80.0 $ 34.35 80.0 $ 43.05 80.0 $ 38.70 80.0 $ 29.85 80.0 $ 34.30 80.0 $ 5.50 80.0 $ 14.65 80.0 $ 5.95 80.0 $ 34.35 80.0 $ 35.40 80.0 $ 22.05 80.0 $ 26.45 80.0 $ 34.35 80.0 $ 25.25 80.0 $ 16.90 80.0 $ 21.25 80.0 $ 25.60 80.0 $ 10.70 90.0 $ 43.30 80.0 $ 35.50 80.0 $ 16.10 80.0 $ 32.75 80.0 $ 11.95 80.0 $ 21.70 80.0 $ 25.60 80.0 $ 33.65 80.0 $ 29.80 80.0 $ 51.55 80.0 $ 43.70 80.0 $ 79.05 80.0 $ 45.20 80.0 $ 31.75 80.0 $ 23.90 80.0 $ 24.60 80.0 $ 48.30 80.0 $ 29.80 80.0 $ 30.00 100.0

2907B EL GRADO BLANCO 2909B EL MAYOR ANEJO 2910B EL MAYOR BLANCO 2911B EL MAYOR REPOSADO 2916B EL JIMADOR BLANCO 2917B EL JIMADOR REPOSADO 2926B EL TORO GOLD 2926D EL TORO GOLD 2926L EL TORO GOLD 2927B EL TORO SILVER 2927D EL TORO SILVER 2927L EL TORO SILVER 2937B ESPOLON BLANCO 2940B ESPOLON REPOSADO 3820B GRAN PATRON PLATINUM TEQ 4109B HERRADURA ANEJO 4114B HERRADURA REPOSADO 4115B HERRADURA SILVER 5240L CUERVO BLACK MEDALLION 5243B CUERVO TRADICIONAL 5244B 1800 ANEJO 5247B CUERVO ESPECIAL SILVER 5247D CUERVO ESPECIAL SILVER 5247L CUERVO ESPECIAL SILVER 5249L JUAREZ SILVER 5250L JUAREZ GOLD 5253B CUERVO PLATINO 5254L JUAREZ GOLD DSS 5497B LA PRIMA WHITE 5497D LA PRIMA WHITE 5497L LA PRIMA WHITE 5501B LA PRIMA GOLD TEQ 5501D LA PRIMA GOLD TEQ 5501L LA PRIMA GOLD TEQ 6004B LUNAZUL BLANCO 6110B MARGARITAVILLE ISLAND LIME 6112B MARGARITAVILLE TROP TANGER 6118B MARGARITAVILLE TEQ SILVER 6119B MARGARITAVILLE TEQ GOLD 6119D MARGARITAVILLE TEQ GOLD 6345L MATADOR GOLD TEQ 6580B MILAGRO SILVER 6584B MILAGRO ANEJO 6585B MILAGRO REPOSADO 6586B MILAGRO SBR REP 6588B MILAGRO SBR SILVER 6642B MONTE ALBAN TEQUILA 6645L MONTEZUMA BLUE 6647L MONTEZUMA WHITE - MEXICO 6649L MONTEZUMA GOLD – MEXICO 6731B 901 SILVER TEQUILA 6863B VOODOO TIKI ANEJO 6864B VOODOOTIKI BLUE DRAGON 6865B VOODOOTIKI DESERT ROSE 6866B VOODOOTIKI GREEN DRAGON 6867B VOODOOTIKI PLATINUM 6868B VOODOOTIKI RAPOSADO 7979B PARTIDA BLANCO 7982B PATRON ANEJO 7982D PATRON ANEJO 7984B PATRON SILVER 7984D PATRON SILVER 7985B PATRON REPOSADO 8063B PEPE LOPEZ GOLD 8280B PORFIDIO PLATA 8281B PORFIDIO SILVER 8440D RIO GRANDE SILVER

$ 39.50 80.0 $ 30.00 80.0 $ 25.60 80.0 $ 26.50 80.0 $ 16.90 80.0 $ 16.90 80.0 $ 12.55 80.0 $ 23.15 80.0 $ 15.80 80.0 $ 12.55 80.0 $ 16.65 80.0 $ 15.80 80.0 $ 21.25 80.0 $ 21.25 80.0 $173.55 80.0 $ 40.45 80.0 $ 34.35 80.0 $ 34.35 80.0 $ 26.95 80.0 $ 18.60 80.0 $ 28.10 80.0 $ 16.10 80.0 $ 32.75 80.0 $ 21.70 80.0 $ 9.85 80.0 $ 9.85 80.0 $ 41.95 80.0 $ 7.95 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 16.90 80.0 $ 11.65 50.0 $ 13.40 70.0 $ 11.65 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 10.25 80.0 $ 23.85 80.0 $ 34.35 80.0 $ 26.50 80.0 $ 47.45 80.0 $ 43.05 80.0 $ 15.60 80.0 $ 7.15 80.0 $ 9.75 80.0 $ 9.75 80.0 $ 38.70 80.0 $ 47.10 80.0 $ 16.55 67.0 $ 21.25 67.0 $ 16.55 67.0 $ 29.00 80.0 $ 33.55 80.0 $ 43.05 80.0 $ 49.80 80.0 $110.05 80.0 $ 42.80 80.0 $ 92.45 80.0 $ 43.70 80.0 $ 10.55 80.0 $ 47.25 80.0 $ 24.50 80.0 $ 17.40 80.0

November 2010 Ohio Beverage MONTHLY 53

8440L RIO GRANDE SILVER 8442L RIO GRANDE GOLD 8717B CIEN ANOS BLANCO 8718B CIEN ANOS REPOSADO 8719B SAUZA BLANCO 8719L SAUZA BLANCO 8721B SAUZA TRES GEN PLATA TEQ. 8722B SAUZA TRES GENER ANEJO 8723B SAUZA EXTRA GOLD 8723D SAUZA EXTRA GOLD 8723L SAUZA EXTRA GOLD 8727B SAUZA CONMEMORATIVO 8733B SAUZA HORNITOS ANEJO 8734B SAUZA HORNITOS PLATA 8860B SCORPIAN MEZCAL ANEJO 1 YR 8861B SCORPIAN MEZCAL ANEJO 3 YR 8862B SCORPIAN MEZCAL REPOSADO 8863B SCORPIAN MEZCAL SILVER 8931B SENOR FROGS PLATA 8932B SENOR FROGS REPOSADO 9169B TARANTULA AZUL 9170B TARANTULA REPOSADO 9171B TARANTULA LIME 9172B TARANTULA STAWBERRY 9173B SAUZA HORNITOS REPOSADO 9184B TEQUILA 30 - 30 REPOSADO 9199L 3 ISLAND WHITE TEQUILA 9223B TIERRA'S BLANCO 9252L TORTILLA SILVER 9253L TORTILLA GOLD 9308B TRES RIOS SILVER 9309B TRES RIOS REPOSADO 9363B TWO FINGERS TEQUILA GOLD 9364B TWO FINGERS TEQUILA WHITE 9737B ZAPOPAN REPOSADO

$ 9.75 80.0 $ 9.75 80.0 $ 15.85 80.0 $ 15.85 80.0 $ 13.20 80.0 $ 19.40 80.0 $ 35.20 80.0 $ 39.60 80.0 $ 13.20 80.0 $ 26.40 80.0 $ 19.40 80.0 $ 17.60 80.0 $ 29.90 80.0 $ 19.35 80.0 $ 39.90 80.0 $ 53.70 80.0 $ 36.50 80.0 $ 33.05 80.0 $ 15.15 80.0 $ 16.90 80.0 $ 15.00 70.0 $ 13.45 80.0 $ 12.75 70.0 $ 12.75 70.0 $ 21.10 80.0 $ 19.30 80.0 $ 11.45 80.0 $ 32.55 80.0 $ 8.35 80.0 $ 8.35 80.0 $ 33.70 80.0 $ 20.15 80.0 $ 11.50 80.0 $ 10.70 80.0 $ 13.40 80.0

VODKA 0028B ABSOLUT CITRON 0028D ABSOLUT CITRON 0028L ABSOLUT CITRON 0034B ALCHEMIA CHOCOLATE 0036B ABSOLUT KURANT VDK 0042B ABSOLUT APEACH 0042L ABSOLUT APEACH 0052B ABSOLUT BERRI ACAI 0054B ABSOLUT 100 BLACK 0054L ABSOLUT 100 BLACK 0057B ABSOLUT 80 0057D ABSOLUT 80 0057E ABSOLUT 80 0057L ABSOLUT 80 0060B ABSOLUT PEARS 0060L ABSOLUT PEARS 0061B ABSOLUT PEPPAR VDK 0062L ABSOLUT RUBY RED 0063E ABSOLUT MINI BAR 0064B ABSOLUT MANDRIN VDK 0064D ABSOLUT MANDRIN VDK 0064L ABSOLUT MANDRIN VDK 0068L ABSOLUT RASPBERRI 0069B ABSOLUT VANILA 0069L ABSOLUT VANILA 0074L ABSOLUT MANGO 0194D ARISTOCRAT 0450B BACKON 0194L ARISTOCRAT

54 Ohio Beverage MONTHLY November 2010

$ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 20.40 80.0 $ 16.90 80.0 $ 16.90 80.0 $ 21.95 80.0 $ 16.90 80.0 $ 20.40 100.0 $ 17.60 100.0 $ 16.90 80.0 $ 33.65 80.0 $ 18.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 22.80 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 11.70 80.0 $ 25.60 80.0 $ 6.80 80.0

0737B PARAMOUNT CHERRY 0737D PARAMOUNT CHERRY 0737L PARAMOUNT CHERRY 0834B BELVEDERE PINK GRAPEFRUIT 0835B BELVEDERE BLACK RASPBERRY 0838B BELVEDERE VDK 0838D BELVEDERE VDK 0838L BELVEDERE VDK 0840B BELVEDERE IX 0841B BELVEDERE CYTRUS 0842B BELVEDERE ORANGE 0846B BELVEDERE INTENSE 0946B BLAVOD THE BLACK 0953B BLUE ANGEL VODKA 0958B BLUE ICE VDK 0958D BLUE ICE VDK 1337B BOMBORA VDK 1426B BORU ORIGINAL VDK 1426D BORU ORIGINAL VDK 1483B BOYD & BLAIR 1523B BURNETTS ESPRESSO 1525B BURNETTS 1525D BURNETTS 1525L BURNETTS 1527B BURNETTS RASPBERRY 1528B BURNETT'S VANILLA 1530B BURNETTS SOUR APPLE 1531B BURNETTS CHERRY 1533B BURNETTS BLUEBERRY 1534B BURNETTS STRAWBERRY 1539B BURNETTS WATERMELON 1640E GREY GOOSE 200ML 1641E GREY GOOSE L'ORANGE 1643E GREY GOOSE LE CITRON 1675E SKYY 200 1678E SVEDKA TRAVELER 200 2009B CHOPIN 2048B CIROC SUPER PREMIUM 2048D CIROC SUPER PREMIUM 2048L CIROC SUPER PREMIUM 2050B CIROC COCONUT 2053B CIROC RED BERRY 2385B CRISTALL SIGNATURE SERIES 2392D CROWN RUSSE 80 PROOF VDK 2392L CROWN RUSSE 2444B CRYSTAL HEAD 2444D CRYSTAL HEAD 2658B DENAKA 2659B DENAKA BLACK CHERRY 2782B DOWNUNDER 2896B EFFEN BLACK CHERRY 2897B EFFEN 2952B EVERCLEAR 3011B FINLANDIA 80 3011D FINLANDIA 80 3011L FINLANDIA 80 3014B FINLANDIA GRAPEFRUIT 3016B FIREFLY SWEET TEA 3016D FIREFLY SWEET TEA 3019B FINLANDIA MANGO FUSION 3020B FINLANDIA TANGERINE FUSION 3025B FIREFLY MINT TEA 3026B FIREFLY RASPBERRY TEA VDK 3086B FROZEN GHOST VODKA 3072L 42 BELOW PURE 3084B FRIS 3084D FRIS

$ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 22.15 80.0 $ 22.15 80.0 $ 25.60 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 22.15 80.0 $ 22.15 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.95 80.0 $ 14.05 80.0 $ 9.00 80.0 $ 7.35 70.0 $ 7.35 70.0 $ 5.15 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 3.30 80.0 $ 3.30 80.0 $ 34.35 80.0 $ 30.75 80.0 $ 65.30 80.0 $ 34.40 80.0 $ 30.75 70.0 $ 30.75 70.0 $ 15.15 80.0 $ 11.55 80.0 $ 6.75 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.40 80.0 $ 21.25 75.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0 $ 26.35 80.0 $ 19.30 80.0 $ 13.15 75.0 $ 16.90 70.0 $ 24.95 70.0 $ 13.15 75.0 $ 13.15 75.0 $ 14.30 70.0 $ 14.30 70.0 $ 25.00 80.0 $ 19.30 84.0 $ 8.15 80.0 $ 16.20 80.0

3088B FUZZY 3097B GALENS 3579B GILBEY’S TRVLR 80 3586B GILBEY'S VDK 100 3586D GILBEY'S VDK 100 3691B GODIVA CHOCOLATE 3692B GODIVA CHOCOLATE 3783B GORDONS TRAVELER 3888B GRAND TOURING VODKA 3907B GREY GOOSE 3907D GREY GOOSE 3907L GREY GOOSE 3909L GREY GOOSE LA POIRE 3910L GREY GOOSE L'ORANGE 3912L GREY GOOSE LE CITRON 3919E GREY GOOSE 50ML MULTI-PACK 3968B HAMMER & SICKLE VDK 3971B HANGAR ONE STRAIGHT 3975B HANGAR ONE KAFFIR LIME VDK 4869B ICEBURG VDK 5000D GILBEY'S VDK 80 5000L GILBEY'S VDK 80 5004D CRYSTAL VDK 80 5004L CRYSTAL VDK 80 5013D FLEISCHMANN ROYAL 5015D WOLFSCHMIDT 5016B SMIRNOFF #57 100 5016D SMIRNOFF #57 100 5016L SMIRNOFF #57 100 5018B GORDONS 80 5018D GORDONS 80 5018L GORDONS 80 5020B PARAMOUNT 80 5020D PARAMOUNT 80 5020L PARAMOUNT 80 5021B SMIRNOFF NO. 21 80 5021D SMIRNOFF NO. 21 80 5021E SMIRNOFF NO. 21 80 5021L SMIRNOFF NO. 21 80 5025D MR BOSTON RIVA 100 5028D BARTON VDK 5028L BARTON VDK 5029B BARTON TRAVELER 5030D HALLERS 80 5030L HALLERS 80 5033L TAMIROV 100 5036D NIKOLAI 5036L NIKOLAI 5038B PARAMOUNT 100 5038D PARAMOUNT 100 5038L PARAMOUNT 100 5039B PARAMOUNT 90 5039D PARAMOUNT 90 5039L PARAMOUNT 90 5040B POPOV 80 5040D POPOV 80 5040L POPOV 80 5090B JEAN MARC XO VDK 5106B JEREMIAH WEED SWEET TEA 5106D JEREMIAH WEED SWEET TEA 5210B JOHN MCCULLOCH 5258B JR JOHNSONS MIDNIGHT MOON 5308B KAMCHATKA 80 5308D KAMCHATKA 80 5308L KAMCHATKA 80 5309B KAMCHATKA 90 5309D KAMCHATKA 90

$ 25.60 80.0 $ 11.70 151.0 $ 7.40 80.0 $ 8.20 100.0 $ 18.45 100.0 $ 50.75 60.0 $ 50.75 60.0 $ 8.20 80.0 $ 16.45 80.0 $ 28.10 80.0 $ 61.75 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 8.45 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 12.55 80.0 $ 14.70 80.0 $ 9.15 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 11.55 80.0 $ 14.50 80.0 $ 13.00 100.0 $ 26.35 100.0 $ 17.25 100.0 $ 8.20 80.0 $ 16.25 80.0 $ 9.70 80.0 $ 7.00 80.0 $ 14.20 80.0 $ 8.25 80.0 $ 11.40 80.0 $ 21.90 80.0 $ 7.85 80.0 $ 13.75 80.0 $ 13.60 100.0 $ 11.75 80.0 $ 7.00 80.0 $ 6.45 80.0 $ 11.60 80.0 $ 6.85 80.0 $ 10.00 100.0 $ 13.60 80.0 $ 7.00 80.0 $ 8.85 100.0 $ 17.10 100.0 $ 10.20 100.0 $ 7.50 90.0 $ 15.95 90.0 $ 7.10 90.0 $ 6.90 80.0 $ 13.65 80.0 $ 8.05 80.0 $ 49.90 80.0 $ 16.95 70.0 $ 24.95 70.0 $ 11.90 80.0 $ 17.75 80.0 $ 6.45 80.0 $ 13.65 80.0 $ 7.55 80.0 $ 8.90 90.0 $ 16.20 90.0

5310L KAMCHATKA CHERRY 5311L KAMCHATKA GRAPE 5313B KAMCHATKA TRAVELER 5382B KETEL ONE 5382D KETEL ONE 5382E KETEL ONE 5382L KETEL ONE 5383D KETEL ONE CITROEN 5383L KETEL ONE CITROEN 5385L KETEL ONE ORANJE 5386B KHORTYTSA HONEY PEPPER 5387B KHORTYTSA PLATINUM 5489B KORSKI TRAVELER 5490B KORSKI 5490D KORSKI 5490L KORSKI 5492B KUTSKOUA 5882B LEVEL 6008B LUKSUSOWA 6008D LUKSUSOWA 6391D MC CORMICK 6391L MC CORMICK 6428B MEDEA 6460L MEIER'S VDK PLASTIC 6620B MONOPOLOWA POTATO 7698B OYO 7728L PARAMOUNT ORANGE FLV VDK 7834L PARA ULTRA BUBBLE 7837L PARAMOUNT VANILLA 7846D PARAMOUNT GRAPE 7846L PARAMOUNT GRAPE 7897L PARAMOUNT SWEET TEA 7921B PARAMOUNT 100 TRVLR 7990B PEACHKA 7991B PEARL 7992B PEARL POMEGRANATE 7995B PEARL BLUEBERRY VDK 7997B PEARL PLUM 8240B PINNACLE BUTTERSCOTCH 8241B PINNACLE LE DOUBLE EXPRESSO 8242B PINNACLE KIWI STRAWBER 8243B PINNACLE 8243D PINNACLE 8243L PINNACLE 8244B PINNACLE CHERRY VDK 8244D PINNACLE CHERRY VDK 8245B PINNACLE RASPBERRY 8246B PINNACLE GRAPE 8248B PINNACLE MANGO 8250B PINNACLE VANILLA 8251B PINNACLE TROPICAL PUNCH 8252B PINNACLE 100 8253B PINNACLE WHIPPED 8253D PINNACLE WHIPPED 8283B PLAYERS EXTREME CARAMEL 8285B PLAYERS EXTRM CHERRY VDK 8291B POPOV TRAVELER 8293B PRAIRIE ORGANIC KOSHER VDK 8295B PRAVDA 8321B PROOF 105 8323B PURUS 8325B PROOF 110 8338B RAIN ORGANICS 8338D RAIN ORGANICS 8413B REYKA VDK 8490B ROKK ORANGE 8492B ROKK

$ 9.95 70.0 $ 9.95 70.0 $ 6.45 80.0 $ 20.20 80.0 $ 40.65 80.0 $ 20.70 80.0 $ 26.35 80.0 $ 40.65 80.0 $ 26.35 80.0 $ 26.35 80.0 $ 25.40 80.0 $ 24.60 80.0 $ 6.50 80.0 $ 6.50 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 8.90 80.0 $ 23.00 80.0 $ 9.90 80.0 $ 23.20 80.0 $ 13.00 80.0 $ 7.35 80.0 $ 38.70 80.0 $ 7.40 80.0 $ 11.40 80.0 $ 30.80 80.0 $ 10.70 65.0 $ 10.70 65.0 $ 10.70 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 10.70 65.0 $ 8.85 100.0 $ 7.90 70.0 $ 9.90 80.0 $ 9.90 70.0 $ 11.40 70.0 $ 9.90 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 80.0 $ 18.80 80.0 $ 12.35 80.0 $ 10.50 70.0 $ 18.80 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 12.55 100.0 $ 10.50 70.0 $ 18.80 70.0 $ 12.85 70.0 $ 12.85 70.0 $ 6.90 80.0 $ 16.85 80.0 $ 23.00 80.0 $ 8.20 105.0 $ 16.90 80.0 $ 8.25 110.0 $ 14.30 80.0 $ 27.55 80.0 $ 21.30 80.0 $ 9.65 70.0 $ 9.65 80.0

November 2010 Ohio Beverage MONTHLY 55

8627D RUSKOVA GENUINE RUSSIAN VD 8631B RUSSIAN STANDARD ORIGINAL 8631D RUSSIAN STANDARD ORIGINAL 8880B SEAGRAMS EXTRA SMOOTH VDK 8880D SEAGRAMS EXTRA SMOOTH VDK 8880L SEAGRAMS EXTRA SMOOTH VDK 8884B SEAGRAMS APPLE 8885B SEAGRAMS BLACK CHERRY 8886B SEAGRAMS CITRUS 8896D SKOL 8896L SKOL 8908B SEAGRAMS RASBERRY 8910B SEAGRAM'S SWEET TEA 8915B SEAGRAMS PLATINUM 8930L SENATORS CLUB VDK 8934B SEVERKA 9008E SKYY INFUSIONS RAINBOW PAC 9009L SKYY INFUSION PINEAPPLE 9010L SKYY INFUSION PASSIONFRUIT 9011L SKYY INFUSION RASPBERRY 9012B SKYY 9012D SKYY 9012E SKYY 9012L SKYY 9014D SKYY INFUSION CITRUS 9014L SKYY INFUSION CITRUS 9016L SKYY INFUSION CHERRY 9017L SKYY INFUSIONS GINGER VDK 9018L SKYY INFUSION GRAPE 9022B SMIRNOFF BLACK CHERRY 9024B SMIRNOFF BLUEBERRY 9024L SMIRNOFF BLUEBERRY 9025B SMIRNOFF CRANBERRY 9027B SMIRNOFF DARK ROASTED ESPR 9028B SMIRNOFF MELONTWIST 9029B SMIRNOFF LIME 9030e SMIRNOFF FLAVOR TWIST 5 PACK 9032B SMIRNOFF SILVER 9032D SMIRNOFF SILVER 9032L SMIRNOFF SILVER 9033B SMIRNOFF GREENAPPLE 9033L SMIRNOFF GREENAPPLE 9034B SMIRNOFF CITRUS 9034D SMIRNOFF CITRUS 9034L SMIRNOFF CITRUS 9035B SMIRNOFF POMEGRANATE TWIST 9036B SMIRNOFF TRAVELER 9037B SMIRNOFF PASSION FRUIT 9038B SMIRNOFF ORANGE 9038D SMIRNOFF ORANGE 9038L SMIRNOFF ORANGE 9039B SMIRNOFF RASPBERRY 9039D SMIRNOFF RASPBERRY 9039L SMIRNOFF RASPBERRY 9040B SMIRNOFF VANILLA 9040D SMIRNOFF VANILLA 9040L SMIRNOFF VANILLA 9041B SMIRNOFF STRAWBERRY 9042B SMIRNOFF PEAR TWIST 9043B SMIRNOFF PINEAPPLE TWIST 9044B SMIRNOFF WATERMELON 9044L SMIRNOFF WATERMELON 9045B SMIRNOFF WHITEGRAPE 9046B SOBIESKI 9046D SOBIESKI 9046L SOBIESKI 9047B SMIRNOFF SPICED ROOT BEER

56 Ohio Beverage MONTHLY November 2010

$ 16.20 80.0 $ 15.15 80.0 $ 24.95 80.0 $ 9.05 80.0 $ 18.80 80.0 $ 12.40 80.0 $ 9.05 80.0 $ 6.25 70.0 $ 9.05 80.0 $ 13.15 80.0 $ 6.75 80.0 $ 9.05 80.0 $ 9.90 70.0 $ 10.50 100.0 $ 7.50 80.0 $ 9.60 80.0 $ 5.00 70.0 $ 15.85 70.0 $ 15.85 70.0 $ 15.85 70.0 $ 14.20 80.0 $ 24.95 80.0 $ 14.40 80.0 $ 18.40 80.0 $ 24.95 70.0 $ 15.85 70.0 $ 15.85 70.0 $ 15.85 70.0 $ 15.85 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 13.00 100.0 $ 11.95 70.0 $ 11.95 70.0 $ 3.85 70.0 $ 12.85 90.4 $ 24.45 90.4 $ 16.40 90.4 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 11.40 80.0 $ 11.95 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 8.15 80.0 $ 16.20 80.0 $ 10.60 80.0 $ 13.00 100.0

9049B SOBIESKI VDK(GLASS) $ 7.30 80.0 $ 10.60 70.0 9050L SOBIESKI VANILIA 9057L SOBIESKI KARAMEL $ 10.60 70.0 $ 25.60 80.0 9073B SMOOTH AMBLER WHITEWATER 9093B STAWSKI $ 14.30 80.0 9114B SVEDKA TRAVELER $ 9.85 80.0 9116L SYN $ 21.70 80.0 9128B STOLICHNAYA BLUEBERI VDK $ 16.00 70.0 9128L STOLICHNAYA BLUEBERI VDK $ 25.45 70.0 $ 16.00 70.0 9130B STOLICHNAYA CITROS FLV VDK 9131D STOLICHNAYA OHRANJ $ 31.90 70.0 9131B STOLICHNAYA OHRANJ LIMITD ED $ 16.00 70.0 9131L STOLICHNAYA OHRANJ $ 25.45 70.0 9133B STOLICHNAYA 100 $ 17.80 100.0 9134B STOLICHNAYA ELIT $ 51.80 80.0 9135B STOLICHNAYA $ 16.00 80.0 9135D STOLICHNAYA $ 33.65 80.0 $ 25.45 80.0 9135L STOLICHNAYA 9136B STOLICHNAYA WILD CHERRY $ 16.00 75.0 $ 16.00 70.0 9137B STOLICHNAYA GALA APPLIK VD 9139B STOLI WHITE POMEGRANIK VDK $ 16.00 70.0 9143B STOLICHNAYA PEACHIK $ 14.10 70.0 9144B PLATINUM 7X VDK $ 8.60 80.0 9144D PLATINUM 7X VDK $ 17.10 80.0 9149B STOLICHNAYA RAZBERI $ 16.00 70.0 $ 25.45 70.0 9149L STOLICHNAYA RAZBERI 9151B STOLICHNAYA STRASBERI $ 16.00 70.0 $ 16.00 70.0 9154B STOLICHNAYA VANIL 9154D STOLICHNAYA VANIL $ 31.90 70.0 9154L STOLICHNAYA VANIL $ 25.45 70.0 $ 11.40 80.0 9156B TANQUERAY STERLING 9156D TANQUERAY STERLING $ 22.85 80.0 9156L TANQUERAY STERLING $ 13.15 80.0 9158B SWEET CAROLINA LEMONAD VDK $ 12.55 70.0 9159B SWEET CAROLINA RASP TEA VDKA $ 12.55 70.0 9160B SWEET CAROLINA SWEET TEA VODKA $ 12.55 70.0 9160D SWEET CAROLINA SWEET TEA VODKA $ 11.50 70.0 9161B SVEDKA RASPBERRY $ 9.85 75.0 $ 9.85 75.0 9162B SVEDKA VANILLA VDK 9164B SVEDKA SWEDISH $ 9.85 80.0 9164D SVEDKA SWEDISH $ 18.80 80.0 9164L SVEDKA SWEDISH $ 13.15 80.0 9165B SVEDKA CLEMENTINE $ 9.85 75.0 9175B SVEDKA CHERRY $ 9.85 75.0 9186B TETON GLACIER $ 16.45 80.0 9193L JEWEL OF RUSSIA ULTRA $ 87.65 80.0 $ 12.35 100.0 9196L 3 ISLANDS VODKA 9201B 3 OLIVE BUBBLE $ 16.90 70.0 9201D 3 OLIVE BUBBLE $ 24.95 70.0 9201L 3 OLIVE BUBBLE $ 24.60 70.0 $ 16.90 70.0 9202B 3 OLIVE BERRY 9203B 3 OLIVE CITRUS $ 16.90 70.0 9204B 3 OLIVE ROOTBEER $ 16.90 70.0 9205B 3 OLIVE GRAPE $ 16.89 70.0 9205D 3 OLIVE GRAPE $ 24.95 70.0 9205L 3 OLIVE GRAPE $ 24.60 70.0 9207B 3 OLIVE ORANGE $ 16.90 70.0 9208B 3 OLIVE CHERRY VDK $ 16.90 70.0 9208D 3 OLIVE CHERRY VDK $ 24.95 70.0 9208L 3 OLIVE CHERRY VDK $ 24.60 70.0 9209B 3 OLIVE RASPBERRY $ 16.90 70.0 9210B 3 OLIVE $ 16.90 80.0 9210D 3 OLIVE $ 24.95 80.0 9210L 3 OLIVE $ 24.60 80.0 9211B 3 OLIVE CHOCOCLATE $ 16.90 70.0

9213B 3 OLIVE VANILLA 9215B 3 OLIVE WATERMELON 9216B 3 OLIVE POMEGRANTE 9217B 3 OLIVE MANGO FLV 9219B 3 OLIVE TRIPLE SHOT ESPRESSO 9220B 360 9227B 3 OLIVES RANGTANG 9227D 3 OLIVES RANGTANG 9228B 360 DOUBLE CHOCOLATE 9232B TITO'S HANDMADE 9232D TITO'S HANDMADE 9232L TITO'S HANDMADE 9367B ULTIMAT VDK 9371B U V BLUE RASPBERRY 9371D U V BLUE RASPBERRY 9372B U V 9372D U V 9373B U V GRAPE VDK 9374B U V PINK LEMONADE 9375B U V CHERRY 9376B U V 103 9377B U V COCONUT VDK 9378B URSUS PUNCH 9380B UV SWEET GREEN TEA 9385B VAMPYRE RED 9446B VAN GOGH DUTCH CARAMEL 9448B VAN GOGH DOUBLE ESPRESSO 9449B VAN GOGH ESPRESSO 9450D VIKINGFJORD 9456B VAN GOGH 9456D VAN GOGH 9472B VOX 9472L VOX 9565B WHITE DIAMOND 9672B Woodstone Micro-Vodka 9738B ZODIAC

$ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 15.40 80.0 $ 16.90 70.0 $ 24.95 70.0 $ 15.40 70.0 $ 16.00 80.0 $ 27.55 80.0 $ 20.20 80.0 $ 36.95 80.0 $ 9.75 60.0 $ 15.35 60.0 $ 8.60 80.0 $ 15.35 80.0 $ 9.75 60.0 $ 9.75 60.0 $ 9.75 60.0 $ 11.50 103.0 $ 9.75 60.0 $ 7.85 60.0 $ 9.75 60.0 $ 21.25 80.0 $ 16.00 70.0 $ 16.00 70.0 $ 16.00 70.0 $ 17.95 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 18.65 80.0 $ 24.60 80.0 $ 10.80 80.0 $ 16.65 80.0 $ 19.50 80.0

CORDIAL 0017B ACHAIA CLAUSS OUZO $ 15.15 $ 35.20 0029B ABSENTE LIQUEUR 0041B DI SARONNO AMARETTO $ 16.75 0041L DI SARONNO AMARETTO $ 24.70 0053B AMARETTO GOZIO $ 22.10 0071B AMARITO AMARETTO $ 5.55 0551B PARAMOUNT ROCK & RYE $ 11.30 0552B BARENJAGER HONEY LIQUEUR $ 24.35 0557D BARTON LONG ISLAND ICE TEA $ 13.25 0557L BARTON LONG ISLAND ICE TEA $ 7.45 0565B BENEDICTINE D.O.M. $ 28.20 0580L PARAMOUNT SLOE GIN $ 10.00 0583L DEK SLOE GIN CORDIAL $ 11.45 0600B B & B D O M CORDIAL $ 28.20 $ 32.65 0608B DRAMBUIE $ 10.55 0662B DEK CREME DE CACA0 DARK 0664B DEK CREME DE MENTHE GREEN $ 10.55 0666B DEK CREME DE CACAO WHITE $ 10.55 0672B PARAMOUNT CREM D MEN WHITE $ 9.65 0673B PARAMOUNT CRM D CACAO DARK $ 9.65 0674B PARAMOUNT ANISETTE $ 9.65 0675B PARAMOUNT CREM D MEN GREEN $ 9.65 0691B DEK CREME DE MENTHE WHITE $ 9.90 0701B PARAMOUNT CRM D CACAO WHIT $ 9.65 0705B GETREIDE KUMMEL $ 11.65 0707B CAMPARI APERITIVO ITALY $ 23.90 0717B PARAMOUNT TRIPLE SEC $ 7.05 0717D PARAMOUNT TRIPLE SEC $ 14.40

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0

0717L PARAMOUNT TRIPLE SEC $ 7.40 50.0 0881B PERNOD ANIS –FRANCE $ 25.45 80.0 $ 19.50 53.0 0887B TIA MARIA COFFEE 0893B KAHLUA COFFEE $ 15.15 43.0 0893D KAHLUA COFFEE $ 30.15 43.0 0893L KAHLUA COFFEE $ 22.85 43.0 0910B BLACK DUCK CRANBERRY $ 16.00 43.0 1188B BOLS BLUE CURACAO $ 11.25 48.0 $ 10.30 80.0 1637E GRAND MARNIER ROUGE 1783B CARAVELLA LIMONCELLO ORIG $ 18.65 64.0 $ 16.80 60.0 1784B CARAVELLA ORANGECELLO 1815B CASONI LEMONCELLO $ 16.90 62.0 1840B CATDADDY CAROLINA MOONSHINE $ 17.75 80.0 1853B CELTIC CROSSING LIQUEUR $ 19.35 60.0 1855B CHAMBORD ROYALE CORD $ 29.85 46.0 1914B CHARTREUSE GREEN $ 52.10 110.0 2098B GRAND MARN CORDON ROUGE $ 30.40 80.0 2098D GRAND MARN CORDON ROUGE $ 72.90 80.0 2098L GRAND MARN CORDON ROUGE $ 43.90 80.0 2101B GALLIANO L'AUTENTICO $ 30.00 84.6 $ 21.55 70.0 2108B IRISH MIST 2274B COPA DE ORO MEX COFFEE LIQ $ 7.30 48.0 2405B LICOR 43 $ 16.85 62.0 2503B DANNY DEVITOS LIMONCELLO $ 21.25 60.0 $ 10.55 54.0 2528B DEK BLUE CURACAO CORDIAL 2529B DEK CREME DE BANANA CORD $ 9.90 56.0 2566B DEK CREME DE ALMOND CORD $ 10.55 56.0 $ 10.55 56.0 2605B DEK HAZELNUT CORD 2613L DEK ORANGE CURACAO CORDIAL $ 11.45 60.0 $ 7.45 48.0 2624B DEK TRIPLE SEC CORD 2624L DEK TRIPLE SEC CORD $ 7.90 48.0 $ 10.55 46.0 2645B DEK MELON CORDIAL 2649B DEK WILD STRAWBERRY CORDIAL $ 10.55 45.0 $ 20.00 80.0 2652B ROMANA BLACK 2690B COINTREAU LIQUEUR $ 30.40 80.0 $ 39.50 80.0 2690L COINTREAU LIQUEUR 2691B COINTREAU NOIR $ 38.70 80.0 $ 12.55 70.0 2944B EVAN WILLIAMS CHERRY RESV 2950B EVAN WILLIAMS HONEY RESV $ 12.55 70.0 3024B FIREBALL CINNAMON WHISKEY $ 13.40 66.0 3077B FRAGOLI LIQUEUR W/STRAWBRY $ 32.75 48.0 $ 9.00 45.0 3092B AMARETTO DI AMORE 3093B GANTOUS & ABOURAAD $ 16.00 100.0 3602B GLAROS OUZO $ 10.60 90.0 3821B GRANGALA TRIPLE ORANGE $ 20.85 80.0 3851B GRAND MARNIER CENTCINQUANT $187.60 80.0 3852B GRAND MARNIER CUVEE CENTNR $116.90 80.0 3860B GRAND MURIEL ORANGE LIQUER $ 18.65 80.0 3864B GRANDE ABSENTE $ 56.15 138.0 3902B GREEN MOON $ 23.50 90.0 4000B HARLEM LIQUEUR $ 16.40 80.0 4003B HARLEQUIN $ 16.95 80.0 5054B JAGERMEISTER $ 44.00 70.0 5054D JAGERMEISTER $ 39.60 70.0 5054L JAGERMEISTER $ 26.05 70.0 5105B JEREMIAH WEED LIQUEUR $ 10.95 100.0 5251L JUAREZ TRIPLE SEC $ 6.40 60.0 5254L JUAREZ GOLD DSS $ 8.50 80.0 $ 16.90 70.0 5303B KAHLUA ESPECIAL COFFEE 5315B KAMORA COFFEE LQR $ 12.55 53.0 6000B LUCID ABSINTHE $ 47.45 124.0 6334B MATA HARI ABSINTHE BOHEMIA $ 43.05 120.0 6567B METAXA OUZO GREECE $ 15.85 80.0 6705L NASSAU ROYALE $ 18.75 67.0 6708B NAVAN 80 $ 34.80 80.0 6720L N Y LONG ISLAND ICED TEA $ 7.40 65.0 6734B 99 APPLES $ 15.15 99.0

November 2010 Ohio Beverage MONTHLY 57

6736B 99 GRAPES 6739B 99 PEACHES 7713B NUMBER 12 OUZO 7715B NV LA FEE ABSINTHE VERTE 7723B PALLINI LIMONCELLO 7724B PALLINI LIMONCELLO GIFT 7729B PARAMOUNT AMARETTO 7729D PARAMOUNT AMARETTO 7729L PARAMOUNT AMARETTO 7735B PARAMOUNT CREME DE BANANA 7824L PARAMOUNT SOUR APPLE 7870D PARA LONG ISLND ICE TEA 7870L PARA LONG ISLND ICE TEA 7901B PARAMOUNT MELON 7981L PATRON CITRONGE 7986B PATRON X O CAFE 8249L PITU CACHACA 8302B PRICHARDS SWEET LUCY BBN 8324L PUNCH ABRUZZO 8639B SABROSO DI CAFE COFFEE LIQ 8670B SAMBUCA DI AMORE 8673B SAMBUCA ROMANA 8852L SCHWARTZHOG KRAUTER LIQUER 9214B THUNDER 101 PEPPERMT SCHNP 9311B TUACA DEMI SEC 9630B WILD TURKEY AMERICAN HONEY 9630L WILD TURKEY AMERICAN HONEY 9707B YOKAICHI MUGI 9733B ZWACK

$ 15.15 99.0 $ 15.15 99.0 $ 16.05 86.0 $ 21.25 76.0 $ 17.15 52.0 $ 17.15 52.0 $ 6.45 50.0 $ 15.15 50.0 $ 8.20 50.0 $ 9.05 50.0 $ 7.95 43.0 $ 13.55 72.5 $ 7.50 72.5 $ 9.05 44.0 $ 28.95 80.0 $ 24.75 70.0 $ 13.90 80.0 $ 19.50 70.0 $ 31.80 90.0 $ 6.45 48.0 $ 11.65 84.0 $ 20.00 84.0 $ 16.75 73.4 $ 10.75 101.0 $ 23.70 70.0 $ 18.40 71.0 $ 23.70 71.0 $ 15.35 50.0 $ 19.65 80.0

SCHNAPPS 0010B AFTER SHOCK CINNAMON $ 17.85 80.0 $ 7.00 54.0 0676B ARROW PEPPERMINT 0681L DEK PEPPERMINT SNP $ 11.45 60.0 0697D PARAMOUNT PEPPERMINT SNP $ 15.15 50.0 0697L PARAMOUNT PEPPERMINT $ 9.55 50.0 $ 20.45 80.0 0917B BLACK HAUS BLACKBERRY SNP 0917L BLACK HAUS BLACKBERRY SNP $ 25.70 80.0 1130B BOLS GOLD STRIKE CINNAMON SNP $ 15.15 100.0 2588L DEK HOT DAMN SNP $ 11.45 48.0 $ 11.20 100.0 2619B DEK PEPPERMNT 100 2620L DEK PEACHTREE SCHNAPP $ 11.45 43.0 2625B DEK OLD TAVERN ROOTBEER $ 10.55 45.0 2776B DR MCGILLICUDDYS VANILLA $ 11.65 48.0 2782B DR MCGILLICUDDYS MENTHOLMT $ 12.55 48.0 3017B FIREWATER HOT CINAMON SHNP $ 16.65 100.0 3017L FIREWATER HOT CINAMON SHNP $ 21.50 100.0 3709B GOLDSCHLAGER CINNAMON SHNP $ 20.45 87.0 3709L GOLDSCHLAGER CINNAMON SHNP $ 25.70 87.0 3736B 99 BLACKBERRIES $ 15.15 99.0 3737B 99 BLACK CHERRIES $ 15.15 99.0 4863B ICE 101 PEPPERMINT SCHNAPP $ 16.65 101.0 5922B LIGHTNING 101 CINNAMON $ 10.75 101.0 6735B 99 BANANAS $ 15.15 99.0 7762L PARAMOUNT BUTTERSCOTCH SHNAPP $ 8.05 44.0 7862B PARAMOUNT PEACH SCH $ 9.30 44.0 7862L PARAMOUNT PEACH SCH $ 10.00 44.0 8632B RUMPLE MINZE BERRY $ 20.45 100.0 8633B RUMPLE MINZE PEPMT $ 20.45 100.0 8633L RUMPLE MINZE PEPMT $ 25.70 100.0 9727B YUKON JACK $ 14.75 100.0 9727D YUKON JACK $ 26.15 100.0 9727L YUKON JACK $ 20.35 100.0 CANADIAN

58 Ohio Beverage MONTHLY November 2010

0076B SEAGRAMS V O 6 YR $ 11.75 80.0 $ 23.55 80.0 0076D SEAGRAMS V O 6 YR 0076L SEAGRAMS V O 6 YR $ 17.40 80.0 0169D LORD CALVERT 3 YR $ 14.95 80.0 0170B MC MASTERS 3 YR $ 7.00 80.0 0170D MC MASTERS 3 YR $ 14.90 80.0 0170L MC MASTERS 3 YR $ 8.85 80.0 $ 8.75 80.0 0174B CANADIAN MIST CNDN 0174D CANADIAN MIST CNDN $ 19.30 80.0 $ 12.25 80.0 0174L CANADIAN MIST CNDN 0175D MACNAUGHTON CNDN 3YR $ 15.30 80.0 0176B CANADIAN CLUB 6 YR $ 11.45 80.0 0176D CANADIAN CLUB 6 YR $ 22.00 80.0 0176E CANADIAN CLUB 6 YR $ 9.25 80.0 0176L CANADIAN CLUB 6 YR $ 16.30 80.0 $ 7.90 80.0 0189B BLACK VELVET CNDN 3 YR 0189D BLACK VELVET CNDN 3 YR $ 17.55 80.0 $ 8.60 80.0 0189E BLACK VELVET CNDN 3 YR 0189L BLACK VELVET CNDN 3 YR $ 11.40 80.0 $ 7.90 80.0 0909B BLACK VELVET TRAVELER 3 YR 0920B BLACK VELVET RESERVE CNDN 8YR $ 11.40 80.0 0920D BLACK VELVET RESERVE CNDN 8YR $ 22.30 80.0 1570B CABIN FEVER MAPLE FLV WHSK $ 16.85 80.0 $ 7.25 80.0 1627E CROWN ROYAL 200ML 1704D CANADIAN BAY WHSKY $ 13.60 80.0 $ 8.70 80.0 1704L CANADIAN BAY WHSKY 1716B CANADA HOUSE CNDN WHISKEY 3YR $ 6.60 80.0 1716D CANADA HOUSE CNDN WHISKEY 3YR $ 12.75 80.0 1725B CANADIAN CLUB RESERVE 10 YR $ 12.30 80.0 1729B CANADIAN CLUB TRAVELER 6 YR $ 11.45 80.0 1730D CANADIAN GOLD 4 YR $ 14.05 80.0 1730L CANADIAN GOLD 4 YR $ 8.60 80.0 1731B CANADIAN CLUB SHRY CASK 8YR $ 14.95 82.6 1733B CANADIAN HUNTER TRAVELER 3YR $ 6.45 80.0 1735D CANADIAN LTD 3 YR $ 14.05 80.0 1735L CANADIAN LTD 3 YR $ 8.60 80.0 $ 8.75 80.0 1748B CANADIAN MIST TRVLR 2055B CANADIAN CLUB CLASSIC 12YR $ 14.95 80.0 2389B CROWN ROYAL BLACK $ 24.80 90.0 2391B CROWN ROYAL CASK #16 $ 61.45 80.0 2393B CROWN ROYAL EXTRA RARE $114.15 80.0 $ 39.65 80.0 2397B CROWN ROYAL RESERVE 4041D HARWOOD $ 14.50 80.0 4041L HARWOOD $ 8.45 80.0 4699D NORTHERN LIGHT 3 YR $ 12.70 80.0 4699L NORTHERN LIGHT 3 YR $ 8.45 80.0 5073D JAMES FOXE $ 12.55 80.0 7726D PARAMOUNT CANADIAN $ 14.45 80.0 8050B PENDLETON CANADIAN $ 18.65 80.0 8431B RICH & RARE $ 7.00 80.0 8431D RICH & RARE $ 13.60 80.0 8894B CROWN ROYAL $ 21.05 80.0 8894D CROWN ROYAL $ 47.90 80.0 8894E CROWN ROYAL $ 28.50 80.0 8894L CROWN ROYAL $ 29.25 80.0 8922B V O GOLD 8 YR $ 14.75 80.0 8923B SEAGRAMS V O CNDN TRV 6 YR $ 11.75 80.0 9648B WINDSOR SUPREME TRAVELER 3YR $ 7.90 80.0 9652B WINDSOR SUPREME 3 YR $ 7.90 80.0 9652D WINDSOR SUPREME 3 YR $ 17.15 80.0 9652L WINDSOR SUPREME 3 YR $ 10.95 80.0

PRUSA_jmsn_init4me_bevmed:Layout 1

10/8/10

4:22 PM

Page 1

whatâ&#x20AC;&#x2122;s in it for me;

the age-old question retailers and bar owners want answered by their distributor and brand owners (See Jameson, the fastest growing premium spirits brand* in the U.S., driving more consumers every day into retail shops and bars).

www.pernod-ricard-usa.com

ÂŠ2010 Pernod Ricard USA, Purchase, NY 10577

www.acceptresponsibility.org

* Source: Brands with an average non-promoted total U.S. retail price of $18.00 or more - Nielsen 52 weeks ending 9/18/10, Total U.S., Total FDL, + brands over 500K 9L annual cases - 2010 Beverage Information Group

A Wine For All Reasons.

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7/31/10 3:20 PM

10013-BWC_BeverageMediaAd DATE/TIME

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