April 2011 Ohio Beverage Monthly

April 2011

CHILE’S GREAT PURPLE HOPE ALSO

A N IN-DE P TH LO OK AT CH IL E AND HO W TH E IR W IN E S ARE GAINING STRENGTH IN AMERICA PLUS:

BOOM OR BUST Can Tequila Continue its Unprecedented Growth?

STATISTICALLY SPEAKING Market Your Products to the Right Demographic

PISCO POWER Discover the Potential

THE WORLD’S #1 SELLING BOURBON

THE HIGHEST RATED NORTH AMERICAN WHISKEY*

THE MOST SUCCESSFUL NEW WHISKEY LAUNCH IN THE PAST FIVE YEARS**

THE #1 RYE WHISKEY† jimbeam.com

Jim Beam® and Jim Beam Black® Kentucky Straight Bourbon Whiskey, Jim Beam® Straight Rye Whiskey and Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With Natural Flavors, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY. *Beverage Testing Institute, Inc. – 2008 Professional Tasting – Chicago, Il. Compared to other top-selling North American whiskeys including Woodford Reserve®, Wild Turkey® 101, Jack Daniel's® Gentleman Jack, Crown Royal® Blended Whiskey, and Jack Daniel's® No. 7 Black **Based on Nielsen data 11/20/04 – 10/17/09 †Based on latest 13-week Nielsen data through January 8, 2011

6pt Jim Beam® and Jim Beam Black® Kentucky Straight Bourbon Whiskey, Jim Beam® Straight Rye Whiskey and Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With Natural Flavors, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY. DATE CREATED

DOCUMENT NAME

COLORS

PROOF VERSION

2/4/11

4226_JB_Trade_Ad_r3.ai

CMYK

ROUND 3

PROJECT NO: 4226

PROJECT: JB TRADE AD

TRIM: 8.25”(w) x 10.875”(h)

APPROVALS

CREATIVE

JOB: BEV NET

CLIENT CONTACT: KL

PRODUCTION

magenta keyline indicates dieline DO NOT PRINT!

green keyline indicates live text area DO NOT PRINT!

OPERATOR: TL

LIVE/TYPE AREA 7.75”(w) x 10.375”(h) BLEED: 8.75”(w) x 11.375”(h)

ACCOUNT

orange keyline indicates bleed DO NOT PRINT!

FILE BUILT AT: 100%

PROOF READER

PROOF SIZE: 100%

CLIENT

CYAN

MAGENTA

YELLOW

DATE

BLACK

RELEASE CONFIRMATION

aPril 11

20 FeatUres

dePartMents

20 Chile hits FastFOrWard this diverse south american nation leverages its winefriendly geography to gain strength among american consumers.

46 PisCO POWer the mystery spirit from south america becomes decidedly less so.

4 PUBlisher's Message 7 sUPerintendent OF OhiO liQUOr COntrOl rePOrt 9 Message FrOM the OlBa exeCUtive direCtOr

30 BOOM & BUst is oversupply of agave about to burst the bubble on the tequila business?

10 & 11 legal issUes 13 last Call 15 events & BeneFits

46

30

52 WelCOMe tO the iCe age On-premise establishments search for better ice solutions, as simple cubes will no longer do.

17 theBarBlOgger.COM 59-62 shOPPing netWOrK 63 WhOlesale PriCe list 73 viOlatiOns On the Cover viu Manent's san Carlos de Cunaco vineyard in santa Cruz area of the Colchagua valley / Š red carmenere vine photograph by mattwilson.cl for Wines of Chile.

april 2011 OhiO Beverage MOnthly 3

insideOhiO

Publisher's Message

By PhiliP a. Craig March-2011/attorney-generaldeWine-Calls-for-Oversight-of-int/ gambling. the Ohio licensed Beverage association is closely monitoring this issue and has scheduled for interaction with everyone involved.

We will continue to update you as we become more informed. as

Philip a. Craig, Publisher

O

hio attorney general Mike dewine recently announced that he would like tighter controls on “skill games”. the Columbus dispatch quoted attorney general dewine as saying he doesn't want Ohio to turn into the "wild, wild west," furthermore he called for licensing and regulation of the gaming devices that he sees as "a threat to Ohio families and a rip-off to Ohio consumers." a recent report by the ag’s office titled gambling in Ohio: a

guide to What is legal, What is not, and What needs to be Fixed

attempts to answer some of the most commonly asked questions the attorney general’s office receives regarding what is legal when it comes to gambling in Ohio. the report also admittedly recognizes that there are some areas of concern when it comes to sweepstakes, internet Cafes and skill-Based amusement Machines. the full report is available to review at www.ohioattorneygeneral.gov/ Briefing-room/news-releases/

iF yOU have any QUestiOns aBOUt any issUes Pertaining tO the liQUOr indUstry, OUr Main OFFiCe Will gladly ansWer theM. a service organization, the OlBa does everything to try to ensure the rights and privileges of owners, and would like to help all permit holders in the state of Ohio protect their rights, whether they are members or not. if you have any questions about any issues pertaining to the liquor industry, our main office will gladly answer them. the OlBa is always welcoming to new members. For more information on how to get more involved with the OlBa, please contact the OlBa office at 800-678-5995. inside this month's issue you will find much more valuable information regarding the liquor industry. remember, just reading the Ohio Beverage Monthly keeps you ahead of your competition.

Ohio Beverage Monthly volume 2, no 4 (issn 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip a. Craig pcraig@ohiobeveragemonthly.com

general Counsel

Jacob C. evans, esq. jevans@ohiobeveragemonthly.com

editOrial editor in Chief

executive editor

aPril POst-OFF sPeCials inClUde: 3074B FOUr rOses sMall BatCh 3075B FOUr rOses single Barrel 9220B 360 vOdKa 9228B 360 dOUBle ChOCOlate 9236B 360 Mandarin Orange 9186B tetOn glaCier 8249l PitU CaChaCa 0962B BlUeCOat gin 4 OhiO Beverage MOnthly april 2011

$23.75 $29.80 $15.40 $15.40 $15.40 $16.45 $13.90 $21.25

renae C. davies rdavies@ohiobeveragemonthly.com

art & design art director graphic designer assistant designer Ohio art director

larry lee llee@bevmedia.com dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan W. Jordan mjordan@ohiobeveragemonthly.com

Print & PrOdUCtiOn Print services Manager

lee stringham lstringham@bevmedia.com 410.519.7034

advertising Ohio ad sales

national & regional ad sales

sales Promotion Manager

Megan W. Jordan 614.241.2222 mjordan@ohiobeveragemonthly.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeratiOns Circulation Finance & accounting

aPril POst-OFF sPeCials

Molly K. McKee mmckee@ohiobeveragemonthly.com

sylvia Prince sprince@bevmedia.com seth niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issn 1065-9846) april 2011, vol. 2 no.4.

Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad st, suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

natiOnal COverage, lOCal advantage

the Beverage network Publications are serviced by Beverage Media group, inc., 116 John street, 23rd Floor, new york, ny 10038. telephone: (212) 571-3232 Fax: (212) 571-4443. www.Bevnetwork.com

March 2011 OhiO Beverage MOnthly 5

14937

cocktailcompetition

A Winning Tanqueray & Tonic Eric Ho’s Beet-Infused T&T Steals the Show

By AlIA AkkAm

On the heels of Zagat deeming Tanqueray the #1 gin for making Gin & Tonics, last summer Tanqueray global brand ambassador, Angus Winchester, traveled to 22 markets throughout the U.S. in search of the best twist on the classic T&T. He tasted over 200 different recipes —made by top bartenders from New York to Phoenix—and chose finalists from each market for their creative takes on Tanqueray’s rich, refreshing flavor profile, before naming Eric Ho of Cleveland, OH, the national winner of Tanqueray’s 2010 Best T&T Bartender Competition for his “Beetnik’s Tonic.” The Beverage Network publishers asked Ho about his winning cocktail—and why Tanqueray is his gin of choice.

The Beverage NeTwork: What was the inspiration for your drink?

ERIC HO: Restaurants are always busy so I wanted to create a drink that could be crafted rather quickly upon request but also have a lot of flavor—an infusion seemed to be the best solution. As far as my choice to use roasted beets, I just happened to be roasting beets for dinner one day and it dawned on me that the vegetable-sweetness could meld well with the spicy and bo-

tanical notes from the Tanqueray. I threw some of the roasted beets and Tanqueray into a mason jar and just let the mix infuse, checking on it every couple of hours. Tanqueray was the perfect gin for this twist on the classic Gin & Tonic because of its strong, rich flavor profile.

I knew it was right the next day when I smelled the infusion and it was clearly a good match.

TBN: What do you like best about the ingredients?

EH: My favorite thing about Tanqueray is that the flavors are so unique and strong that it can hold its own within a cocktail while also adding a complexity to the overall drink. The roasted beets have a vegetable-sweetness and a dark roasted flavor that pairs really well with the Tanqueray. Also, through the infusion process the beets impart a fantastic-looking red color to the Tanqueray that really makes the drink eye-catching.

TBN: Why do you like mixing with Tanqueray?

EH: When I think of gin, the first brand that comes to mind is Tanqueray. It just has the right balance of flavor that adds character to a cocktail.

TBN: Since you won last summer, what are some other Tanqueray cocktails you’ve come up with?

EH: I entered a “Red Bell Pepper Ramos Tanqueray No. TEN Gin Fizz” into the Tales of the Cocktail competition.

It’s muddled red bell peppers, Tanqueray No. TEN, Cointreau, simple syrup, orange juice, half and half, egg whites and soda. I guess I really like using vegetables in cocktails.

TBN: More and more people—the home consumer and bar customer alike—are becoming gin fans. What do you think is turning people on to gin?

EH: The resurgence of the classic cocktail, like a gin martini, enables a brand like Tanqueray—known for outstanding martinis—to attract new consumers looking for great cocktails and great experiences, whether they’re experimenting at home or trying out a new bar.

Customers are now looking for more flavorful, carefully crafted drinks instead of ones that are artificially flavored to mask any faults. As a bartender, I’m always trying to discover ways to satisfy the demand for new cocktail experiences. A great gin like Tanqueray provides the perfect canvas to create an array of cocktails, from the most classic to the newest, most interesting mixes.

T liq po co ex ou an

P

Imp

6 OhiO Beverage MOnthly april 2011

APR11 Tanquery.indd 1

3/14/11 4:19:12 PM

14937 Gran Gala BEVNET 1-2PG Ad.MECH:Layout 4 2/18/11 4:31 PM Page 1

insideOhiO

Rated 94

by BTI

-

-

-

-

-

-

-

4:19:12 PM

PASSIONATELY COMMITTED TO A BETTER MARGARITA The Beverage Testing Institute rated us the #1 orange liqueur. So, when you practically double your profits by pouring Imported Gran Gala you won’t be cutting corners. Gran Gala is a celebration of taste, life and expression. A triple celebration, to match the intensity of our triple orange flavor. Express yourself with Gran Gala and the limitless flavorful drinks you can make with it.

PASSIONATELY ITALIAN TRIPLE ORANGE LIQUEUR™

grangala.com

sUPerintendent OF OhiO liQUOr COntrOl rePOrt Preventing Underage drinking By BrUCe d. stevensOn

s

pring is finally here and many young people will turn their attention to thoughts of momentous events in their lives. they will begin planning for prom, graduation and other parties.

Unfortunately, these precious moments can turn to tragedy when underage individuals combine their celebrations with alcoholic beverages. the division of liquor Control wants to remind all liquor permit holders and Contract liquor agents of their responsibilities for keeping alcohol out of the hands of underage individuals.

Permit holders and Contract agents must be ever vigilant this time of year and thoroughly check the identification of all young people attempting to purchase alcoholic beverages. it’s also important to pay close attention to the products you are selling. there are several products on the market that are energy drinks that contain alcohol. those products look similar to other non-alcoholic energy drinks, but cannot be sold to anyone under 21 years of age. it is the permit holder or Contract agent’s responsibility to make sure that alcoholic beverages, including alcohol energy drinks, are sold only to persons who are at least 21 years of age.

Checking for valid forms of identification is critical in preventing illegal sales. We strongly encourage the purchase and use of automatic identification reader/scanner devices.

We believe that the use of those devices is an important step in further reducing underage alcohol sales.

Whether or not an automatic reader/ scanner is used, it is critical that you and your employees compare the photo id presented with the person seeking to make a purchase, and refuse a sale when the person and the photo do not appear to match.

Ohio law provides an affirmative defense that protects permit holders who use automatic identification reader/scanners and make a bona fide effort to ascertain the true age of the person buying the alcohol by checking an Ohio driver’s license, an official state of Ohio identification card, or a military identification card issued by the U.s. department of defense. remember, a young person’s life and a permit holder’s business can be damaged forever if you allow sales of alcoholic beverages to an underage person. in addition, please remember that it is also illegal for any persons to permit the engagement of accommodations at any hotel, inn, cabin, or campground by an underage person or for an underage person, if it is known or suspected that the underage person is intoxicated or possesses any beer or intoxicating

liquor. violation of this law is a first degree misdemeanor, punishable with up to six months in jail and/or up to a $1,000 fine.

Permit holders and Contract agents must also be observant to ensure that no alcohol is sold to anyone who is intoxicated. selling alcohol to an

Bruce d. stevenson, superintendent

intoxicated individual is a violation of Ohio law and can also have serious consequences for a permit holder’s business.

CheCKing FOr valid FOrMs OF identiFiCatiOn is CritiCal in Preventing illegal sales in a continuing effort to help ensure compliance with Ohio’s liquor laws and to help prevent the sale of alcoholic beverages to persons who are under 21 or intoxicated, the division continues to operate a comprehensive server training program for the employees of the 455 Contract liquor agencies. the goal of this program is to effectively train the employees of new contract agency locations and to retrain employees of all existing locations on their responsibility to comply with Ohio law when selling alcohol and dealing with these two main concerns.

We greatly appreciate the efforts made in past years by all permit holders and Contract agents in working with their local communities to help prevent underage alcohol sales and the tragedies that result. thank you in advance for continuing these efforts and helping to make this season a safe one for all. More information on this issue can be obtained by downloading the division’s booklet, “safe alcohol sales training” from our website at www. com.ohio.gov/liqr

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

april 2011 OhiO Beverage MOnthly 7

8 OhiO Beverage MOnthly april 2011

direCtOr'sMessage

OhiO entrePreneUrs laUnCh neW artisanal vOdKa “Buckeye vodka” on shelves of 175 stores statewide april 1! By PhiliP a. Craig

O

hio is open for business! Ohio proves to be a state that welcomes new business!

When dayton natives Jim and Chris Finke, along with brother-in-law and Cleveland native tom rambasek and good friend Marty Clarke decided to launch a business to help bolster commerce in the Miami valley, they knew they wanted a product that would capitalize on their own shared business experience—and keep Ohio dollars in Ohio. that product evolved to become an artisanal vodka that celebrates the true spirit of Ohio: Buckeye vodka.

With a unique distillation process that helps ensure exceptional purity resulting in a crisp, smooth taste, Buckeye vodka launches statewide to 175 locations april 1, and will be introduced locally to cities around the state throughout the months of april and May. “We knew we wanted a business that not only leveraged our experience serving Ohio customers through the Crystal Water Company (owned and operated by tom rambasek), but one that would bolster the Ohio economy,” explained Jim Finke, CeO of Crystal spirits, llC. “Over the past several years, we’ve seen friends, family and neighbors struggle with the economy. dayton, like many other areas of the state and region, has endured the closings of numerous businesses, both large and small. We knew we wanted to stay true to our roots and make a contribution to Ohio's economy."

With a pledge to support Ohio and an opportunity in the marketplace for spirits, the partners created an ultra-premium vodka with a compelling difference: despite its high quality, each 750ml bottle is priced at $19.95, well under similarclass vodkas. “Most small batch distilleries price their product out of the range of today’s practical consumer,” explained Finke. “so we structured our company in a way to ensure ultra-premium quality at a price point that reflects our Ohio sensibilities.”

While the Crystal Water Company has served Ohioans since 1919, the vodka business was new to all partners. “We

formed a strategic partnership with an award winning vodka producer in texas,” Finke said. “however, the taste of vodka varies tremendously due to the types of grain, the quality of that grain and the water that is used.” Buckeye vodka sources grain from Ohio and the Midwest and distills each batch of vodka ten times.

“We exceeded our high expectations from the first batch – and we couldn’t be more pleased,” said Finke. “the difference,” he explains, “is that no place on earth is grain grown better than on the farmlands right here in Ohio and the Midwest. and given our partnership with Crystal Water Company, we’re confident no one will match the quality of the water we use from a purity standpoint either.”

Finke continued, “We not only distill our vodka, we also distill the water that goes into it. We will happily put Buckeye vodka to the taste test against any competitor on the shelf today.”

“We KneW We Wanted a BUsiness that nOt Only leveraged OUr exPerienCe serving OhiO CUstOMers thrOUgh the Crystal Water COMPany (OWned and OPerated By tOM raMBaseK), BUt One that WOUld BOlster the OhiO eCOnOMy,” exPlained JiM FinKe, CeO OF Crystal sPirits, llC.

Phil Craig, executive director

received his undergraduate and Masters degree in accounting from xavier University. to learn more about Buckeye vodka and to find locations to purchase Buckeye vodka and celebrate the spirit of Ohio, visit us online at www.Buckeyevodka. com. aBOUt BUCKeye vOdKa Capping its first batch by hand in spring, 2011, Buckeye vodka is a family-owned artisanal vodka company with a vision of bringing an ultra-premium vodka to consumers at a price that reflects Ohioan sensibilities. handcrafted in the rolling hills of the Miami valley, Buckeye vodka utilizes water sourced from the Crystal Water Company, which has been supplying the Miami valley with a better water option since 1919. its state-ofthe-art distillation process ensures an extraordinary purity and exceptional taste. We invite you to make Buckeye vodka part of your next great Ohio celebration. to learn more, visit us online at www.Buckeyevodka.com.

Jim and Chris Finke are fourth generation Ohioans from dayton, tom rambasek was raised in the suburbs of Cleveland and all four partners were educated in Ohio. tom and Chris both graduated from the University of dayton, Jim from Bowling green state University and Marty Clarke

april 2011 OhiO Beverage MOnthly 9

legalissUes

PerMit hOlder resPOnsiBility Be Knowledgeable By dave raBer

a

s a liquor permit holder, you are responsible for all conduct that occurs on your premises. laws in the liquor Control act allow for a finding of a citation violation whether the permit holder was aware of the activity or whether an employee was acting surreptitiously. Fortunately the liquor Control Commission will weigh all facts relevant to a given case, so even conduct

dave raber, OlBa legal Co-Counsel

which seems most egregious does not necessarily result in a revocation of the liquor permit.

First all permit holders should have trained and continue to train every employee with regard to the laws that govern the sale of alcohol beverages. if a permit premises is cited for a sale to a person under twenty-one, the Commissioners will consistently ask if the establishment has server training. if the permit holder does, then the Commission will consider that training as a mitigating factor when considering a sanction. train your employees to lessen the chances that a sale to an underage person occurs. if such a sale does occur and a citation is issued, demonstrate to the liquor Commission that you are a responsible permit holder and you do train employees to understand and obey the law.

Ohio law states that a conviction of a permit holder “or the holder’s agent and employee” can be used as a basis for a citation being issued against the permit premises. thus, if your employee is charged criminally with an underage sales charge, then the fate of your liquor permit maybe in your employees’ hands.

For example, some employees fail to raise viable defenses, because they cannot afford an attorney and therefore pleads “no contest” or “guilty” just to be done with the case. this will save on expenses for the employee; however, your liquor business is on the line. a permit holder should follow their employee’s criminal cases and make

10 OhiO Beverage MOnthly april 2011

certain all available defenses are raised. some of the toughest cases for permit holders are cases when the state is able to produce a conviction supporting the charge that alleged conduct did, in fact, occur. however, the Ohio supreme Court has ruled that the conviction must occur during the employee’s employment with the permit holder. thus, if it is your business policy to terminate employees that fail to adhere to their training, then the state will have to prove the offense charge and is precluded from relying on a conviction of a former employee.

Commission regulation 52 contains a prohibition against “improper conduct.” again a permit is liable under regulation 52 if he or his agent or employee “knowingly or willfully” engages in improper conduct. For example if an employee, even without the permit holder’s knowledge, illegally sells drugs or food stamps in and upon the permit premises, your business will be issued a liquor citation.

all PerMit hOlders shOUld have trained and COntinUe tO train every eMPlOyee With regard tO the laWs that gOvern the sale OF alCOhOl Beverages the liquor Commissioners, again, will listen to all the facts and circumstances. if the permit holder can credibly establish that they had no knowledge that this conduct was occurring, the Commissioners will want to hear that. additionally, a clean prior record with a few or no past violations will also confirm for the Commissioners that you, as a permit holder, run a law abiding and respectable business. a penalty will be imposed, but you most likely will not lose your liquor permit. it appears this Commission may be willing to give permit holders a break when they proactively take action and do what a reasonable person would do in a given situation to cure a problem. always take immediate action to rectify any situation in and upon your permit premises which you believe may not conform to the regulatory standards. it could save your business.

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Anheuser-Busch Sales of Canton, Canton Beerco, Fostoria Beverage Distributors, Cleveland Bobby Fisher Distributing, Springfield Bonbright Distributors, Dayton Brown Distributing Co., Newark Buckeye Distributing, Columbus C & G Distributing Co., Lima/Versailles Choice Brands of Ohio, Mingo Junction City Beverage Co., Defiance Classic Brands, Athens/Chillicothe Clermont Distributing, Batavia Columbus Distributing Co., Columbus Cutting Edge Selections, Mariemont Delmar Distributing, Waldo Dickerson Distributing Co., Monroe Glazer’s Distributors of Ohio, Columbus/Fairfield Goodman Beverage Co., Lorain The Hammer Co., Maumee/Streetsboro Heidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ Columbus Hill Distributing Co., Columbus The House of LaRose, Brecksville Iron City Distributing, Mingo Junction Kerr Distributing Co., Athens

Kerr Wholesale Co., Chillicothe Klepper’s of Lima, Lima Klepper’s of Tiffin, Tiffin Mansfield Distributing Co., Mansfield Maple City Ice Co., Norwalk Matesich Distributing Co., Newark Mid-Ohio Wines, Inc., Norwalk Miller Brands of Southeast Ohio, Glouster Muxie Distributing Co., Bellaire NWO Beverage, Inc., Northwood Ohio Valley Wine & Beer Co., Cincinnati Ohio Wine Imports Co., Youngstown R. L. Lipton Distributing, Cleveland Spriggs Distributing Co., Ironton Stagnaro Distributing LLC, Cincinnati Superior Beverage Group, Columbus/Youngstown Tramonte Distributing Co., Akron Treu House of Munch, Northwood Tri County Wholesale Distributor, Youngstown Vanguard Wines, Columbus Vintage Wine Distributor, Inc., Columbus/Solon Vintner Select, Mason W. Berman & Co., Perrysburg Wine Trends, Cleveland

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

legalissUes

legislative UPdates Privatization discussions By JaCOB evans

W

ith discussions regarding the “privatization” of state liquor distribution operations, there have been many questions. Please find below a great piece of an article from reginald Fields of the Cleveland Plain dealer that ran tuesday, March 22, 2011. the full article can be accessed at http://www.cleveland.com/open/ index.ssf/2011/03/ohio_gov_john_ kasich_hopes_boo.html.

Q. how much will JobsOhio pay to lease the alcohol operation, and where will it get the money? a. Kvamme [Mark Kvamme serves as the governor’s director of Job Creation] said the deal will be for a 20- to 25-year lease for a price that will be determined when the transaction occurs, likely on Jan. 1, 2012. Over that many years, based on today's liquor sales, Ohio could rake in more than $6 billion in profit. Figuring out a fair market price for a lease covering the next quarter century with that amount of profit potential will be a key item to watch. in the meantime, JobsOhio plans to grab $1.2 billion soon to help Kasich balance the state operating budget right now by issuing revenue bonds backed by future liquor profits. the up-front money will be split: $700 million to pay down existing liquor backed bonds to clear the way for the operation to be taken over by JobsOhio and $500 million in one-time money to Ohio's general revenue fund to help balance the state's budget.

Q. how much money does Ohio make from liquor store sales? a. Ohio controls the licensing, manufacturing and sale of all spirituous liquor (containing more than 21 percent alcohol) in Ohio through 452 privately run state liquor stores. in fiscal 2010, the Ohio division of liquor Control reported a net profit of $228.8 million, an increase of $4.6 million over the previous year. the 2009 figure at the time was a record.

Or, to look at it another way, Ohioans purchased 10.8 million gallons of booze last year. yes, another record.

Q. Will liquor control employees lose their jobs? a. no. For now the division will

remain under the Ohio department of Commerce, but its fiscal transactions and other day-to-day operations will be transferred to JobsOhio.

Q. Would JobsOhio also take over issuing liquor permits to bars and restaurants and other places where alcohol is sold and consumed on the premises? a. no. Permitting and license enforcement will remain under a separate division at commerce.

Q. Why not make leasing the liquor operation available on the open market to potentially increase revenue? a. Kasich said that he wants Ohio to be able to continue controlling the dayto-day operation of liquor sales, which would not be guaranteed if he sold it to the highest bidder.

FOr nOW the divisiOn Will reMain Under the OhiO dePartMent OF COMMerCe For example, by controlling the operation in-house, Kasich can direct liquor profits for public purposes such as job creation or to aid the general revenue fund. this approach also guarantees JobsOhio can take what it wants from the profits for its own operating procedures.

Q. how will JobsOhio use the liquor profits? a. it is expected to use the money to help companies either start up or relocate to Ohio. But instead of giving loans, JobsOhio could ask to be partial owners or investors in the business and thus gain equity in companies. "the profits from this will go back into supporting job growth, not government growth," Kvamme said tuesday.

Q. Will selection or prices change at the liquor stores? a. Certainly not between now and January 2012 when the transfer of the operation from commerce to JobsOhio is expected to become official. after the

Jacob evans, OlBa legal Co-Counsel

transfer is official, Kvamme said changes are not likely. in other states where liquor sales are private it has been reported that liquor and wine selections are more plentiful. and in some cases prices are higher.

But Ohio would not bring in a private operator under Kasich's plan.

Q. Will any stores be added or closed? a. again, not between now and January 2012. and Kvamme said no drastic changes should be expected after that point. in other states where liquor sales are private, stores are thought to be more visible.

Q. so, privatizing state liquor sales is not that unusual? a. not at all. thirty-two states already in some way privatize their liquor sale operations. Ohio is among the other 18, known as "control" states, that do not. however, in just the past year, nine control states -- Pennsylvania, virginia, north Carolina, Mississippi, idaho, Utah, Washington, vermont and now Ohio -- have introduced legislation or voter referendums or otherwise started discussions about privatizing liquor sales to raise money.

What is different about Ohio's approach is that Kasich wants to lease one state entity to another state entity -- albeit a privately run one.

attentiOn: Permit holders and Bartenders in all Ohio counties can now take advantage of Free techniques of alcohol Management training or taM until september 30, 2011. For further information on how you can sign up for a class, please call the OlBa state Office at 1-800-678-5995 or visit www.olba.org! april 2011 OhiO Beverage MOnthly 11

12 OhiO Beverage MOnthly april 2011

PLAY RESPONSIBLY. SVEDKA速 Vodka - 40% alc/vol. (80 proof), 100% grain neutral spirits, product of Sweden, sole U.S. Importer: Spirits Marque One LLC, New York, NY.

IMPACT MAGAZINE, JANUARY 2011

lastCall

last Call

Over Pouring Can Cost a Permit holder thousands! By ChUCK deiBel

PLAY RESPONSIBLY. SVEDKA® Vodka - 40% alc/vol. (80 proof), 100% grain neutral spirits, product of Sweden, sole U.S. Importer: Spirits Marque One LLC, New York, NY.

h

i and welcome back to the last Call! if you are new to the column or a regular, it’s great to see you again. this month’s topic is Over Pouring. this is one topic that gets a lot of discussion. and it is often greatly misunderstood. i have heard over the years that certain bars are proud to “Pour a good drink”. and what the underlying meaning here is they give you a lot of liquor for your money. should a bar charge for over pouring? and how do you measure it? and if there is over pouring, how much does it cost you? the answer to the question about charging for over pouring is that it’s up to the owner. the main issue with free pouring liquor is portion management. do you over pour a bottle of beer? Of course not, if the person orders two beers, they pay for two. so, in theory if the person gets more liquor, they should pay more. But ultimately that policy is up to the owner. the first important step is to establish your standard pour size. in a previous column i provided the information that the two most popular pour sizes in the Ohio are 1.25 and 1.50 ounces. Over 85% of all bars use those two sizes as their standard. that means if a bartender poured a single shot drink with 2.25 ounces that would be over pouring if the standard pour size was 1.25 ounces.

Many owners and bartenders don’t realize that even simple and innocent over pouring can cost them thousands of dollars a week. here’s how. the bar business is very unique as our customers can have multiple servings of the product they consume. the more they drink however, the more intoxicated they become and at some point they stop consuming. if a person becomes intoxicated upon consuming 10 ounces of Whiskey and you pour them 2. 0 ounce shots they will buy 5 drinks at $4.00 each for $20.00 total.

But if that same person obtains their 10 ounces of Whiskey in 1.25 ounce drinks, they will end up purchasing 8 drinks at $4.00 for $32.00 total. the bar will make

the money on selling three extra drinks and the bartender will make the tips on selling the three extra drinks. Or maybe the bartender should have served the drinks using the rocks Modifier and charged the customer an extra $1.25 for the extra .75 of an ounce, and then the bar makes an extra $10.00. it’s not as much, but it’s still extra money. i have often said that when you order a double cheeseburger you still pay extra for the extra patty of meat. this is no different.

With PrOPer training and serving teChniQUes the Bar Manager Was aBle tO inCrease the revenUe tO the Bar here is another real life example of a bar i am doing audits for in Columbus.

We started the audits and the bar went through 3400 ounces of liquor, with costs of $2205 and sales of $6650. this gave them an actual pour cost % of 33.15% and an ideal % of 24.2%. their missing liquor was calculated at 1280 ounces and the associated revenue missing was calculated at $3500. their efficiency rating was 70%. When the efficiency rating hit 100% two weeks later their sales had increased to $8550 and their costs had decreased to $1950. their actual cost percentage was 22.8% which also matched their ideal percentage. so they used 190 ounces less of liquor and rang up $1900 additional dollars in sales. their average pour size decreased from 2.25 ounces to 1.45 ounces. they essentially used the same amount of liquor and just distributed it by selling more shots. so the customer consumed about the same amount of liquor, they just did it by buying more shots. the bartender’s tips also increased as the sales of the bar increased.

By not measuring the efforts of the staff correctly, the bar operator didn’t realize how much money they were With proper training and missing. serving techniques the bar manager was

Chuck deibel

able to increase the revenue to the bar, reducing costs and increasing the staff’s tips. the customers stayed at the bar longer (they didn’t get drunk as fast) and everyone was happier in the long run.

Pour test your staff.

Make sure everyone is aware of the pour sizes for each drink and the way it can be modified for quantities served. Proper glassware is an important component of this equation. getting the right sized glassware can make it easier to serve the desired amount of liquor. take care and we will talk to you soon.

When you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

april 2011 OhiO Beverage MOnthly 13

14 OhiO Beverage MOnthly april 2011

events&BeneFits

BUCKeye Bar exPO CeleBrates its 10th year at the BlUestOne On sePteMBer 19!

Be a Part Of the Foremost trade show For Permit holders in this half Of the Country!

By renae davies and MOlly MCKee

renae davies, OlBa Management team

i

Molly McKee, OlBa Management team

t ’s hard to believe, but the 2011 Buckeye Bar expo will be the 10th expo. to celebrate such a milestone, this year ’s event will be hosted by the Bluestone in Columbus, Ohio on september 19. the Buckeye Bar expo is currently seeking exhibitors from every aspect of the licensed beverage industry, from security devices and installation to different flavors of spirits and everything in between! to get more information on

if you haven’t heard of or been to the Bluestone, it’s definitely a place you’ll want to check out! the Bluestone is an extraordinary venue that offers an unparalleled and unique experience that cannot be surpassed. i n 2009 the Bluestone management team transitioned the nightclub and restaurant into a distinctive event venue that will cater exclusively to events ranging from large scale corporate clients, fundraisers, business meetings and weddings to

exhibiting please visit buckeyebarexpo. com and click on the exhibit link.

Practically no other trade show has such a diverse representation of virtually every facet of the industry; while at the same time, thanks to the Bluestone, the expo still maintains a very intimate environment that promotes networking and direct customer interaction. in a d d i t i o n , t h i s s h ow gi ve s s m a l l e r, personally owned businesses a chance to interac t directly with the larger distributors and manufacturers. the Buckeye Bar expo is the largest liquor trade show in the Midwest, offering something to everyone.

intimate receptions and private parties. if you are interested in learning more a b o u t th e B l u e s t o n e, p l e a s e v i s i t liveatthebluestone.com the Bluestone opened its doors in late 2006 after a 5 million dollar renovation to the turn of the century Baptist church located at 583 e. Broad st. no expense was spared in the 2 year transformation. embodied within the Bluestone walls on three diverse levels there are 5 separate rooms, two dance floors, six bars created by nationally acclaimed artists, soaring stained glass windows and a gracious outdoor patio. the sanctuary is the central and largest

space in the Bluestone. this dramatic room has amazing features including the hard-wood dance floor, an award-winning sound, video and lighting system, a builtin dJ booth, an impermanent runway, magnificent 60' ceilings as well as the original 1898 stained glass windows. the stage can also be viewed from the loft, the balcony portion of the sanctuary.

We are sure you will agree the Bluestone is the perfect location for the Buckeye Bar expo. since 2001, the Buckeye Bar expo has been entertaining and educating bar and restaurant owners and staff from across the countr y ; providing exclusive first glimpses into new and innovative products and beverages, as well as, educational seminars providing information in a concise, engaging way.

Whether it be through techniques of alcohol Management informing owners and staff how to identify false ids or non-violently handle rowdy patrons, or through the do’s and don’ts of liquor laws discussing the different laws and regulations regarding the distribution and sale of alcohol, there is something for everyone willing to learn. this year will bring even more attendees and more exciting events!

the BUCKeye Bar exPO is CUrrently seeKing exhiBitOrs FrOM every asPeCt OF the liCensed Beverage indUstry, FrOM seCUrity deviCes and installatiOn tO diFFerent FlavOrs OF sPirits and everything in BetWeen!

We invite anyone who desires to promote their alcohol industry product to the people who want it the most to call our office today, 1-800-678-5995, and reserve a booth for the 2011 Buckeye Bar expo! exhibitors who sign a contract by april 30, 2011 get $100 off!

april 2011 OhiO Beverage MOnthly 15

industryevent

All Eyes on Milwaukee ABL Brews Up Business for their Ninth Annual Convention to be Held in June

By ALiA AkkAM

L

ast June, American Beverage Licensees held its eighth annual convention in Louisville, bringing together members of the industry to network, share insights— and toast “Bourbon Country.” This year, the convention unfolds in Milwaukee, and while industry issues will be at the forefront of the event, inevitably it will also nod to the brewing capital’s rich heritage.

“With the ABL Convention, we have sought to highlight locations around the country where there is a strong industry presence,” says executive director, John Bodnovich. “This year we raise a glass to the beer industry. The retail tier is where all sectors of the industry come together, and we are thrilled to continue that theme. We’re also excited to be in the backyard of ABL’s largest affiliate, the Tavern League of Wisconsin.”

Rob Swearingen, president of the 5,000 member-strong Tavern League of Wisconsin, is equally impressed ABL has set its sights on his state, and is happy to play host. “We’re mostly independent operators, your corner bars. ABL is a great organization for us to partner with,” he says. “They’ve got their finger on the pulse of the industry.”

On the Agenda The primary goal of this year’s convention, according to David Jabour, ABL president, is “maintaining the positive momentum recognized in Louisville.”

Bodnovich says this will be accomplished through a series of educational

panels, along with vibrant speakers. One point of focus will be on the opportunities for beverage licensees to engage social media to improve their bottom lines and boost their ability to connect with customers, according to Bodnovich. Another emphasis will center on beverage retailers’ capabilities for grassroots advocacy on the important issues facing their businesses specifically, and the industry in general.

“As people review how they spend their hard-earned dollars, it’s increasingly important for any association to deliver value to its members, and that’s the approach we’re taking to this year’s ABL Convention,” explains Bodnovich. “This year’s theme, ‘Brewing up Business,’ acknowledges that the last couple of years have been tough for many licensees, and many are looking for ways to increase their business’ profitability.”

Just as beverage retailers—both onand off-premise—evolve, so too does ABL. “The convention aims to address the information and educational needs

2010 Convention attendees enjoying Woodford Reserve Distillery

2010 ABL Top Shelf Award recipient, Eddie Block (left), of RNDC, with ABL president, David Jabour

of ABL members in a changing environment,” Bodnovich adds.

The Social Side Along with the ABL’s educational lineup, Milwaukee’s brewing culture will be equally embraced throughout the course of the event.

“The experience in Louisville was enjoyed by many longstanding—as well as many new—participants who were intrigued by the proximity to ‘Bourbon Country.’ Last year, we enjoyed an education in bourbon, and this year we will enjoy an education in beer,” notes Jabour.

This education means taking advantage of nearby MillerCoors, which will host a tour, tasting and reception at the legendary brewery. A fixture of Milwaukee’s brewing scene, MillerCoors is also offering attendees a free ticket to a Milwaukee Brewers game, which will be complemented by a tailgating party hosted by the Tavern League of Wisconsin. Furthermore, Leo Kiely, MillerCoors CEO, will be honored as this year’s ABL Top Shelf Award winner.

“We want attendees to walk away from the ABL Convention with fresh ideas for their businesses, a sense that ABL is there for them when it comes to legislative matters and a greater understanding of the beverage alcohol industry’s bigger picture,” shares Bodnovich. “We also want them to have a little fun.” n

16 OhiO Beverage MOnthly april 2011

APR11_ABL Recap.indd 2

3/10/11 12:49:34 PM

:49:34 PM

theBarBlOgger.COM

Five Ways sOCial Media Can iMPrOve CUstOMer serviCe these Mediums Can affect your Business! By Barry Chandler

a

s Facebook and twitter begin to play a bigger part in the customer experience, it’s important to understand how these mediums can affect your business. gone are the days when customer comments or complaints were limited to product or service reviews on their website. With social media’s reach extending even further into the customer experience, companies and brands need to ensure that their service and support are up to par.

tweets, tweets with links or tweets near you. this way, you’re able to see what your followers are saying even if they don’t directly mention (@username) your company. engage after you hear what your customers are saying, it’s important to proactively interact with them. there are different levels of interaction that can occur. if you see that a customer has left a comment on your Facebook Fan Page about how great the service was at your restaurant during her last visit, you can thank her and invite her to return. add incentive by inviting her to return during a time when a special for drinks might be occurring.

On the other hand, you may have found that a customer recently tweeted about a problem with your product or service. at this point in time, the level of engagement may involve directly messaging that user to inquire more about the issue.

PriOritiZe

With that being said, it’s never been as important as it is now to understand the ways in which your brand can effectively use social media to improve customer service. social media allows you to more effectively:

With active engagement should come prioritization. While it’s important to try to interact with all customers, it’s

Be transParent social media sites make engaging in authentic conversations possible. this opportunity opens the door for transparency. transparency is very important for Facebook and twitter. it helps to set your company apart from others. Customers prefer to interact with a company that is real and honest. transparency ultimately creates stronger connections with fans and followers.

WOW the CUstOMer if your company can effectively listen, engage and prioritize, social media can ultimately open doors to plenty of opportunities to wow your customer. listening and engaging goes beyond seeing what your customers are saying about you or your service. it allows for better anticipation of customer needs.

the MOst iMPOrtant thing sOCial Media Can dO FOr yOUr COMPany is allOW it tO MOnitOr What’s Being said aBOUt yOUr PrOdUCt Or serviCe.

listen the most important thing social media can do for your company is allow it to monitor what’s being said about your product or service. Fans and followers now take to their Facebook and twitter accounts to either sing your company’s praises or to make light of a problem. social media has made the aspect of listening a little easier by providing filters. twitter allows for a quick keyword search to bring up recent tweets containing the search terms. you have the option to filter the search by general

tweets and then return to them immediately, instead of doing another keyword search or scrolling through a timeline. By marking tweets as ‘favorites,’ your company can go through and respond to comments or concerns in a manner in which they feel is best.

also important to understand which customers are most influential when it comes to your brand. a tweet taking issue with bad customer service might fall on a higher level of importance than a tweet that tells of a good happy hour deal at a bar. as said before, it’s important to respond to as many customer comments as possible, but time may be an understandable factor. twitters allows for a user to ‘favorite’

if, when searching for mentions of your restaurant, you come across a tweet from a follower asking for dining suggestions – reply to him with drink or menu specials for that evening.

april 2011 OhiO Beverage MOnthly 17

arOUndOhiO With sOUthern Wine & sPirits

Photograph courtesy of ????????????

(pictured Liq Dept Mgr Greg Thiry)

18 OhiO Beverage MOnthly april 2011

Apr11 Sh

Luis Felipe Edwards vineyards in Colchagua Valley

Puro Chile, the country’s first lifestyle store and wine shop devoted to Chile

200 years of Chilean independence celebrated with a bicentennial bash at Puro Chile in New York

El Huique in the Colchagua Valley

Wine producers from this diverse South American country leverage their wine-friendly geography to capture the imagination of the American consumer.

BY KRISTEN BIELER

t’s not going out on a limb to say that Chile is one of the most exciting wine regions on the planet right now. Combine some of the best terroir anywhere with a critical mass of talented winemakers, a wealth of emerging new regions, vast quality improvements and an infusion of capital and expertise from abroad, and you’ve got Chile’s recipe for getting attention. The country has increased production (up 12% over the last decade) and dollar-for-dollar, its wines rival those made in regions twice as esteemed.

Consumers have noticed: Chile is the fourth largest exporter to the U.S. in val-

ue and volume (for bottled wine). Chile performs well in economies good and bad: in 2009, when imported wines in the U.S. were down 1%, Chilean wines grew 16%—one of the only countries to show growth in the U.S. Chilean wines also increased in 2010 (source: The GombergFredrikson Report).

The image of Chile as a go-to region for simple, mass-market value wine is no longer a reflection of reality, as the number of ambitious, complex wines from boutique producers continues to grow, and large established producers raise their game. For good reason, Chile has captured

the imagination of the American wine drinker. In fact, sommeliers and retailers who are not giving these wines enough space on wine lists and retail shelves are simply leaving money on the table.

THE ROAD FRO OM MASS TO QUAALITTY What seems like overnight success has been a long time in the making. Few realize that Chile is one of the oldest continually producing wine regions in the Americas. The Spaniards started making wine in Chile in the 16th century, and the commercial industry took off in the late

Chilean workers in the Casablanca Valley

1800s with the introduction of French vines and techniques. Yet, vintners focused on bulk wines for nearly two centuries, and Chile was happy to consume most of its own production.

The tide turned in the late 1980s as vintners from abroad (as well as a few quality-minded, ambitious natives, like Aurelio Montes) began to recognize Chile’s potential. Miguel Torres, Baron Philippe de Rothschild, the MarnierLapostolles, Antinori and Robert Mondavi among others began investing in Chile and/or partnering with local wineries (there are currently more than 20 such international joint-ventures). A handful of legendary wines—many of them highpriced blends—helped spearhead the country’s quality revolution, and by the early 1990s, Chile’s profound transformation was underway. Today, Chile exports 70% of the wine it produces.

© Opposite page vineyard photographs and this page photographs by mattwilson.cl for Wines of Chile

THE MIXXED BLESSIN NG OF DIVEERSSITTY It’s not difficult to understand what lured the legions of foreigners. Chile possesses that winning combination of geography, climate and soil that makes vintners all over the world green with envy. Wedged between the Andes Mountains to the east and the Pacific Coast on the west, Chile is a narrow strip of a country, roughly 3,000 miles long with an average width of approximately 100 miles. Its wine regions are blessed with cool nights and warm days, and its geographic barriers have protected its vines from the devastation of phylloxera.

Chile excels with scores of grapes and wine styles across its 14 distinct wine regions. The nation’s northern Atacama Desert is one of the hottest places on earth while Chile’s southern tip is the frozen, Patagonian ice cap. Its middle spans many micro-climates and Chilean wines

Old Carmenère Vines at Luis Felipe Edwards in the Colchagua Valley

Over 60% of consum mers said thhey would drinnk more Chiileean winne iff thhey had more opportunittiees.

Survey: Stonebridge Research Group

reflect this diversity. Chile’s Central Valley with its famous regions of Maipo, the Curicó Valley and the Rapel Valley (which includes the Colchagua Valley and Cachapoal Valley) have fueled the nation’s international success and prestige, but now winemakers are venturing into cool-climate winemaking in regions like Leyda, Casablanca, Limarí, San Antonio and Elquí where Pinot Noir, Syrah and white grapes thrive. If there’s a hidden cost to being good at everything, it’s that Chile lacks one defining wine (the way, say, Malbec has become synonymous with Argentina).

The country’s major quality hurdles, believes Master Sommelier Fred Dexheimer, can be chalked up to a savvier region-by-region approach to viticulture: “Chile has cracked the code on where to plant. It took the better part of 20 years to figure it out, but the work has been done and vintners know where to plant each variety to get it ripe (Carmenère) or to retain great crispness and acidity (Chardonnay, Pinot Noir and Sauvignon Blanc).

Because the grape quality is so much better, winemakers are backing off the oak and letting the fruit speak for itself.

They are also experimenting with new

varieties—like Grenache, Cabernet Franc and Carignan in the interior—which are starting to thrive.”

MOVING G BEYOND D THE VALUE STIGMA As wines improve up and down the price spectrum, Chile’s challenge is to shed its value-only image by generating interest in top-tier bottlings. “Chile had become a victim of its own success. They followed the Australian model and marketed their lower tier wines with great results,” says Ed Chan, wine director at Fourth Wall Restaurants, which just opened Hurricane Club, where the wine list emphasizes Chile with many premium offerings. “Once you

CHILE WINE REGIONS Elqui Valley Limarí Valley Aconcagua Valley Maipo Valley Casablanca Valley

Andes Mountains

San Antonio Valley Leyda Valley SANTIAGO SA S AN A

Rapel Valley Cachapoal Valley Colchagua Valley

Curicó Valley

Bolivia

Maule Valley Itata Valley

Chile:

Wine Regions

Bio Bio Valley Malleco Valley Argentina

A “miner” bartender talks to a consumer at the Taste of Chile event

Master Sommelier Fred Dexheimer

Wheen I tastee sommelieerss on thee winnes of Chilee, the nuumber one reesponnse I get is thhat they had noo iddeaa theese wines were so good.. — Fredd Dexheeimmer, Massteer Som mmeliier

are ingrained in consumers’ minds in a particular price category, especially those in the lower end of the spectrum, it is hard work to alter their impressions.”

Dexheimer believes this battle must be fought on-premise. As an educator for Wines of Chile, Dexheimer focuses on winning over sommeliers, many of whom are skeptical or outright dismiss Chile: “When I taste sommeliers on the wines of Chile, the number one response I get is that they had no idea these wines were so good. That was my first response when I discovered them.” Chilean wineries present hard-to-beat value at their reserve tiers—sometimes only $5 or $6 above their mid-range wines, stresses Dexheimer: “Most wineries’ Estate Reserve tier offers a spectacular bump in quality that you won’t find elsewhere for the price.”

At every price point, Chilean wines are competitive with regional wines from Europe and Australia, believes Chan. “Compared to domestic wines, they are definitely a better value,” he adds. “The fact that one study on American consumers revealed that Chilean wines have a low level of penetration in the premium on-trade segment is a huge positive,” because of how

much potential for growth they have in this channel. Chan continues, “From a sommelier’s perspective, I am seeing a greater familiarity with high-end Chilean brands, and with greater familiarity, hopefully more placements and exposure to the public.” Chan’s approach in his restaurants is to focus exclusively on the premium offerings in order to upend consumers’ perceptions of Chile as low-end. “Staff training is extremely important because we need to explain to our guests why the $65 bottle of Chilean red we are recommending is better than the $15 bottle they bought from Trader Joe’s,” he says.

In a Stonebridge Research Group Report on American consumers of Chilean wines, two key barriers to trying Chilean surfaced: Insufficient opportunities to taste them, and an absence or limited selection of Chilean wines in restaurants and at retail (over 60% said they would drink more Chilean wine if they had more opportunities). Dexheimer encourages restaurants to give Chilean wines a major presence on by-the-glass as well as in the $40 to $60 list range.

Organic vineyard at Emiliana in Chile

nomenal success with Twitter, Facebook and blog posts. Wines of Chile boasts 6,000 Facebook fans and 12,000 Twitter followers, which is double most other country’s organizational sites. Twice a year, Wines of Chile hosts virtual tastings with eight winemakers in Chile and over 50 wine bloggers. There are also monthly events across the country and a growing number of opportunities for consumers to taste.

CHILLE’SS MARKET SHAREE OF IM MPORTS TO TH HE U.SS. (Bottled Table Wines) as of 12/31/2010

by Volume 5% 8%

1% 1% 3% 4% 4%

33% 10%

21%

by Value

SECRRETT WEAPON: SOCIA AL MEDIIA Chile has managed to do what every wine region dreams of: attract the coveted Millennial consumer group. When it comes to wine consumption, Millennials are defined as curious and adventurous, and drink 40% of their wine consumption in imports (compared to 25% for the total population). “Younger drinkers like new, exotic things and Chile seems to fit that profile for Millennials,” reports Chan. “In addition, the wines are fruit-forward and bold with moderate tannins which are all characteristics that resonate with younger drinkers’ palates.”

A big key to communicating with this group has been Wines of Chile USA’s phe-

10%

5%

6%

4% 1% 1% 2%

34%

7%

7%

Italy Australia Chile

15%

France Argentina Spain

18%

Germany New Zealand South Africa

Portugal Other

At the end of 2010, Chile’s market share of bottled imports to the U.S. in terms of value was 7%, while it’s volume was 10%.

Source: The Gomberg-Fredrikson Report (www.GFAWine.com)

FAST FORWARD WHERRE TO O NOW? Considering that the world’s third most powerful earthquake, which struck in February 2010 and caused millions of dollars of damage, did little to slow Chile’s wine industry down, it’s hard to envision anything that could stop the country’s momentum.

Chilean vintners have a laser-like focus on the future with ambitious plans for expansion and quality improvements.

Vintners plan to further capitalize on the booming interest in organic wines:

VARIETAL FOCUS SAUVIG GNON BLANC: Chile’s Fastest-Growing Wine Three-quarters of Chile’s production may be red, but the fastest-growing grape here is Sauvignon Blanc, up 16% through November 2010.

The growth has everything to do with location, as vintners plant Sauvignon Blanc in cool climate vineyards in Casablanca, Limarí, San Antonia and its subregion Leyda.

Although many of these areas are relatively new—most were planted within the last 20 years—they have quickly transformed Chile into one of the world’s best sources for crisp, zesty, mineralladen Sauvignon Blanc with an unmatched quality-to-price ratio. According to Dexheimer, they have “all the citrus and grass flavors of New Zealand examples with great minerality like those from France—they offer the maximum you can get from an unoaked white.”

Chile’s near organic natural growing conditions (few bugs, no rain during harvest, dry air) enables vineyards to more easily attain organic certification. The industry has also embarked upon a significant sustainable movement, The Wines of Chile Sustainability Program, which is intended to shift wineries towards production methods that are “environmentally friendly, socially equitable, and economically viable.”

Wines of Chile has stated that their objective is for the country “to become

CARRMENÈRE: Chile’s Signature Grape Finds Sure Footing Chile’s fastest-growing red is also its most unique: Carmenère is a largely forgotten Bordeaux grape that was mistaken for Merlot for years, yet is finally coming into its own. A better understanding of how to ripen Carmenère combined with an increase in vintners who are taking it seriously in the winery helped re boost Carmenère sales 16% last year.

Historically, most wineries used the grape only in blends, but producers are letting the grape go it alone in wines across the price spectrum. Carmenère performs particularly well in the warm Colchagua Valley, as well as in Rapel’s Cachapoal zone.

the number one producer of premium, sustainable and diverse wines of the New World by 2020, and increasing the value of bottled wine exports over the course of the decade to $3 billion.”

Aggressive export strategies and sophisticated marketing programs only do so much— it is Chile’s wines that are leading the way.

“Americans will continue to drink more and more of these wines,” says Dexheimer. “There is simply too much great wine coming out of Chile for people not to recognize it.” ■

and there is tremendous diversity in styles,” reports Dexheimer.

Peppery and floral from cool climate regions and full-bodied and juicy from warmer inland areas, Syrah is a relative newcomer to Chile and has quickly shown great promise. “I’m seeing a lo of younger consumers lot g gravitating to Côtes du R Rhône and Languedoc w wines and I think Chilean S Syrah can be nicely positio tioned in that mix,” believes De Dexheimer. It tends to show its greatest potential thus far in Limarí, Casablanca and Elqui and with new plantings on target to mature in the next few years, many see it poised to become one of Chile’s most important reds.

CABERNET SAUVIG GNON:: SYRAH: Chile’s Next Great Red While the American Syrah category continues to suffer, the grape in Chile is generating tremendous buzz. “Chile has taken to Syrah like few other places,

The King of Red Wines Chile earned its reputation as the “Bordeaux of South America” thanks to its success with Cabernet. The varietal put Chile on the world stage, fetched its highest scores and

p praise and remains the basis oof most top-tier bottlings.

N Not to mention, it it’s still growing.

TThe grape thrives th throughout the w warm inland Centr tral Valley and its five main subregions: Maipo, Cachapoal, Colchagua, Curicó and Maule.

CHARDONNAY: Better and Brighter than Ever Much like with Sauvignon Blanc, vintners now know which regions are best for Chardonnay and the resulting wines have never been tastier. Historically criticized for being flabby, hot and over-oaked, an increasing number today are zippy and fresh. The long coastal stretch of Casablanca has emerged as a premier region for the grape, and Chardonnay imports to the U.S. have risen 9% over the last year.

Close-up of an old Carmenère vine at Neyen

Old Carmenère vines at the Neyen estate in Apalta Valley

Now that it is no longer a ‘forgotten’ grape, is Carmenère capable of raising Chile’s profile in U.S.?

mericans have grown comfortable with Chilean wines, thanks to several attributes that are rather simple to appreciate. Pre-phylloxera vines? Check. Clean, well-made varietal wines, especially Cabernet Sauvignon and Sauvignon Blanc? Check. Easy on the wallet? Check. In recent years, though, much of the buzz directed toward South American wine has been diverted to the Argentine Malbec bottlings that continue to gain shelf space and sales.

Enter Carmenère—the so-called lost grape of Chile. With a concerted effort on the part of producers and marketers to build a following for this re-discovered grape, can Carmenère rise to signature-red status for Chile, as Malbec has for Argentina?

Stranger things have happened. In fact, logic suggests that Malbec’s precedence could make Carmenère’s ascent easier today than it might have been 10 years ago. At the same time, the wines themselves are quite distinct, and it seems clear that nothing is automatic.

Chilean producers are going to have to

focus both on the wine style and quality as well as promotional efforts in order to make Carmenère a familiar name to American wine drinkers.

DRAM MATIC C BACKSTORY Perhaps the most important asset Carmenère has going for it is its simple yet dramatic history in Chile. This deeppurple grape disappeared from European vineyards in the mid-19th century and reappeared among Chile’s Merlot vines more than 100 years later. The rediscovery (confirmed via genetic testing in

Carmenère Vina Chocolan

1994) gives Carmenère an interesting and unique identity, which is easy to explain, regardless of depth of wine knowledge.

It sounds a bit hard to believe that an important grape could go undetected for so long, considering the attention that winegrowers in general pay to their vineyards.

On the other hand, of nearly 219,000 acres of red grapes planted throughout Chile, less than 10% is actually Carmenère, and much of that was interspersed with Merlot. Moreover, Carmenère is very similar, physically, to Merlot. And to Chile’s credit, local growers were long aware of the vines’ distinctiveness; it was typically referred to as “Chilean Merlot” or “late Merlot” because it was slightly slower to ripen.

Yet the “forgotten grape” angle tells little about what the wine tastes like. Nor does it position the wine at a clear price point or even in a stylistic context that ensures traction. Attracting new fans is going to hinge not only on getting people to recognize Carmenère in its own right, but also to buy and like it enough to buy again and

© Carmenère Vina Chocolon photograph by mattwilson.cl for Wines of Chile

BY W.R. TISH

CARMENÈRE: CHILE’S PURPLE HOPE seek out different ones, which leads directly to the issue of: Where does Carmenère fit among other, already popular wines?

LIKKE MAALBEC… …BUT NOT REAALLLY Malbec and Carmenère are both red.

Both were once prominent in France but are now bit players there. Both were brought to South America in the mid 1800s by European emigrants and have come to exemplify their respective wine industries. That is pretty much the end to their similarities.

Malbec has found its modern spiritual home in Argentina’s Mendoza region, yielding wines with plenty of red fruit, ample body, tannins and spice. There is still no consensus on a standout Carmenère region in Chile. It is not as easy to grow as Malbec and, stylistically, varietal Carmenères tend toward soft tannins and upfront herbaceous notes (revealing its genetic relation to Cabernet Franc). The difference in flavor profile is critical for consumer point of sale; Carmenère is not as overtly fruity as Malbec. Perhaps more important, being so young in terms of varietal bottlings, the wine has not developed a consistency of character.

Don Sritong has an evolving but limited inventory in his Chicago retail store—Just Grapes—where wines are grouped in categories, sometimes by style, sometimes by grape. Last year, demand led him to give Malbec its own section (with six offerings). The sole Carmenère at Just Grapes, Armador is racked under “Adventurous Reds.” He explains that customers respond positively to the story of Carmenère’s identity, and he describes the character as “like Merlot with a little more savory edge.” He deliberately chose the Armador because of its approachability, even while acknowledging the fact that it may not be the most typical Carmenère. In an ideal world, he’d be happy to show a few Carmenères, but shelf space is shelf space, and like Argentine Malbec before it, the Chilean newcomers are going to have to earn their real estate.

Producers are mindful of this potential trade-off as well. Carlos Serrano, export manager for Montes Winery, notes, “By far, Cabernet Sauvignon is the wine we produce the most of in Chile, and wines

Loggic sugggestts thhat Malbbec’ss succcesss couldd makke Carm menèère’ss asscennt eassier thhan it migght havee beenn 100 yeearss agoo. It will alsso drraw fressh attenntionn to Chile overaall....heelppinng to bump Americaans’’ perccepttionn of the cattegooryy abovee thee “vaaluee” linne. made with it have been more awarded compared with Carmenère wines.” He compares Carmenère to “a diamond, small and shining.” No doubt every producer and importer of premium Chilean wines is hoping to gain Carmenère placements without cannibalizing their current ones.

UNDEERSSTANDING G THE GRRAPE IN TH HE VIN NEYARD D Marcelo Retamal, winemaker at Maipobased De Martino, is credited with making the first varietally-labeled Carmenère in the 1996 vintage; and the De Martino “Alto de Piedras” single-vineyard recently was named best Carmenère in the eighth annual Wines of Chile Awards. He considers the varietal quite difficult to grow well, insisting that it needs to be situated in the right place, which he specifies as alluvial soils (as opposed to rocky) with low rainfall. At its best, Retamal explains, Carmenère produces a well-balanced wine with spice and tobacco notes and fairly soft texture, but naturally high acidity.

Pitfalls when growing Carmenère are easy to stumble upon, says Retamal: planted in the wrong places, the herbaceousness can flare up, and picking too late leads to high alcohol and lower acidity, throwing off balance. Furthermore, being a thin-skinned, slow-ripening grape that is prone to coulore (failure to develop after flowering), it challenges growers to monitor carefully and pick optimally. Vintage variation is an inevitable aspect of Carmenère’s package deal.

Much viticultural research focusing on Carmenère is under way, certain to benefit both existing vineyards in terms of management and new ones in terms of location. Among the most ambitious, Casa

Silva is conducting the Genoma Research Project to study 42 different phenotypes of Carmenère in a special vineyard at Casa Silva’s Los Lingues estate in the foothill of the Andes. Head winemaker Mario Geisse is working with experts from several universities and institutes to conduct the research, which will also be shared with the public once the study is completed in three to five years.

Andrés Caballero, chief winemaker for Carolina Wine Brands, summarizes an attitude of realistic optimism: “We know Carmenère has great potential in Chile, but we need more research, expertise and history. Modern winemaking started 30 years ago in Chile. We are still discovering new terroirs, accumulating knowledge, experimenting, understanding the plant’s behavior and defining the ‘Chilean’ style.”

RED D & WHITTE VARIETTALSS (Land Measurement in Hectares) 38,806 38,8 3 88 806 06 6 40,000 000

Primary Red Varities

35,000 000

Primary White Varities

30,000 000 25,000 000 20,000 000 15,000 000

12,739 12,7 739

11,244 11,2 244

9,656 9,65 656 6

10,000 000

8 8,24 249 2 49 9 8,249 6,035

5,391

000 5,000 0

y n nc na no Bla on vig rd on au ha tS ign C v e u rn Sa be Ca

Source: Wines of Chile

t rlo Me

ia ère dr en an rm lex Ca fA o at sc Mu

rah Sy

Agustin Francisco and his father Agustin Huneeus on the steps of Veramonte.

Montes Vineyards

TO TASTE IS TO BELIEEVE: Carmenères To Stock Now I tasted more than three dozen Carmenère-based wines over the course of researching this article; more than half the wines were tried with other tasters, many of whom are simple wine drinkers rather than experts. The good news is that drinkability of the Carmenères is good. The grape’s green character cropped up frequently, but in a balanced wine, this mostly served to make the wine seem more Old World in character. Perhaps it’s a function of personal preference, but many of the wines I enjoyed most struck me as quite Bordeaux-like.

Recoommenndeed Carmenères $8-$12 SRP range: Casa Silva Reserva Emiliana “Eco Balance” Santa Carolina Reserva $13-$25 SRP range: De Martino “347” Escudo Rojo* Montes Alpha Santa Rita “Medalla Real” Terra Andina “Altos”* Veramonte Primus* Viu Manent “Secreto” Ultra-Premium: Casa Lapostolle “Clos Apalta”* De Martino “Alto Piedra” Carmin de Peumo (Concha y Toro) Montes Purple Angel *Denotes a blend

MARKKETIN NG CHAALLENGEES, OPPO ORTUNITIIES In discussing the current status of Carmenère in the U.S. with various suppliers and marketers, the most salient commonality is a sense of ramping up.

Instead of zero to 60 mph, think zero to 60 selections in about 10 years. Gauging how American consumers respond will take years, not months. In fact, most industry people hold a very realistic view of the challenge ahead. Carmenère puts Chile in the unique position of being an established wine industry with a virtually brand new—and exclusive—product to utilize. Few expect it to become a star, à la Malbec, in its own right. Yet many believe that Carmenère might well function like a line extension, drawing fresh attention to Chile overall and, ideally, helping bump American perception of the Chilean wine category above the “value” line.

Clearly there is room for growth. Ed Barden, the New World portfolio manager for Banfi, importer of Concha y Toro and other Chilean brands, oversees the lion’s share of Carmenères currently available in the U.S. He cites positive growth for the varietal in the top 10 metropolitan markets, supported by a gradual increase in consumer awareness (which, he adds, is evident at consumer shows such as the Boston Wine Expo). Barden is also encouraged by the number of on-premise placements in national accounts including Capital Grille (which pours Natura by the glass), Morton’s The Steakhouse, Hilton, Hyatt, Marriott, Legal Sea Foods, The Melting Pot and Texas de Brazil.

New York-based Schwartz Olcott Imports (SOI Wines) recently entered a long-term strategic agreement with Pelican Brands to import and manage the national sales and marketing rollout of (oops) Wines following a successful limited test market. (oops) Wines, produced at the famed Vina Undurraga winery from estate-

grown grapes, is one of the oldest wineries in Chile, and produces a 100% Carmenère as well as four individual Carmenère blends with Merlot, Cabernet Franc, Sauvignon Blanc and Chardonnay. Norman Schwartz, co-founder and chairman of SOI Wines, says that consumer craving for authentic brands puts (oops) Wines in an advantageous position.

At Palm Bay International, whose range of Chilean brands is anchored by Santa Rita, portfolio director Michael Preis feels that restaurants have been a little slower than retailers to embrace Carmenère, but expects accelerating success with Churrascaria steakhouses and Iberian/tapas restaurants with global wine programs. Palm Bay has been very pleased with the presence of its Carmenères in grocery store chains and club stores.

HIG GH EN NDS, AND THE WHO-KKNO OWS FAACTOR It’s not surprising that producers with multiple Carmenère bottlings usually have ultra-premium offerings. Montes pioneered the category with Purple Angel starting in the 2003 vintage. Fitting right in with the winery’s other top-line bottlings—Montes Alpha M (Bordeauxstyle blend) and Montes Folly (Syrah)— Purple Angel (92% Carmenère, 8% Petit Verdot) is a concentrated, serious Carmenère that sees 18 months in new French and American oak barrels.

My impression, having tasted a range of ultra-premium Carmenères, is that they are generally very well-made, favoring power more than elegance. And as a group, they have quite a challenge competing with more-established high-end reds in a crowded field and a tight economy. But these portfolio toppers demonstrate a commitment to the grape, and are bound to help gain the attention of the trade and ensure Carmenère becomes part of the Chilean wine vocabulary among Americans. ■

Š2011 Schwartz Olcott Imports, LLC New York, NY

Some mistakes were meant to happen.

For information and availability in your market please contact: Tracey Flood - tood@soiwines.com or call: (212) 362-9139 Heather Carden - heather@pelican-brands.com or call: (317) 574 6408

www.oopswines.com

INTRODUCING

THESUBTERRANEO.COM JOSE CUERVO TRADICIONAL TEQUILA. 40% ALC/VOL. ©2011 IMPORTED BY HEUBLEIN, NORWALK, CT UNDER LICENSE FROM THE TRADEMARK OWNER. HANDCRAFTED USING THE SAME METHODS SINCE 1795. DRINK RESPONSIBLY.

Boom or Bust

Is The Oversupply of Agave About to Burst the Bubble on the Tequila Business?

BY JACK ROBERTIELLO

F

rom the outside, things couldn’t look better for the Tequila business. Right now, the Mexican spirit is in the midst of an unprecedented boom in the U.S., with the category growing as a whole, especially at the high end, and with new brands proliferating at an amazing pace. Recent figures from DISCUS indicate that volume grew 3.6% last year, with high-end premium rocketing up 17%. The U.S. continued to be the main foreign market for Tequila, with more than 118 million liters arriving in 2010, an increase of 9.42%. Overall production volume is up with agave consumption topping one million tons for only the third time according to the CRT (Tequila Regula-

tory Council) with the biggest increase in exports among 100% agave Tequila, which climbed to 47.8 million liters, up 27.8%.

the silver lining Silver Tequilas are driving much of the growth, says Ami-Lynn Bakshi, VP Jose Cuervo marketing for Diageo. “There is sophistication towards the category that did not exist a decade earlier. The consumer of today is well-traveled and versed in spirits such as Tequila.” To meet that demand, Cuervo in 2007 launched Jose Cuervo Platino, in 2009 Jose Cuervo Especial Silver, and last year, Jose Cuervo Tradicional Silver, now near national distribution.

At Proximo, Elwyn Gladstone, director of marketing, also sees the demand.

“1800 Silver is seeing double digit growth, so we are really happy with the success so far,” he says. “Our new packaging is getting a great response.”

Amy Weisenbach, director of Tequilas, Beam Global Spirits & Wine, agrees silver is growing. “According to Nielsen (52 weeks ending January 8, 2011), Sauza Silver Tequila grew 39% in volume, Hornitos Plata 50% in volume and the category grew 22.9% overall. We think that upward trend will continue as consumers become more aware of the mixability and versatility of Tequila,” she notes.

But behind the latest figures and reports of booming growth, there’s one

No other tequila speaks to your customers like 100 AĂąos.

There are 100’s of good reasons to stock 100 Aùos Tequila. Here are just a few: • #1 fastest growing tequila.* • 2nd strongest brand with Mexican American tequila drinkers.** • 100 Aùos is recognized by 51% of Mexican American tequila drinkers.** • 100 Aùos is the first choice of 34% of Mexican American tequila drinkers who are aware of the brand.**

100% agave.

100% de lo nuestro.

3AUZAš !×OS4EQUILA  ALC VOL ¼ 3AUZA4EQUILA)MPORT#OMPANY $EERFIELD ),

ÂŹ&ASTESTÂŹ'ROWINGÂŹ4EQUILAÂŹINÂŹ ÂŹ ÂŹVÂŹALUEÂŹ ÂŹ ÂŹVOLUMEÂŹ.IELSONÂŹ WEEKSÂŹENDEDÂŹ

)03/3ÂŹ-EXICANÂŹ!MERICANÂŹ3TUDYÂŹ

Boom or Bust

constant that has kept producers wary as long as Tequila has been made commercially: the unpredictable state of agave supply and its effect on the market. A variety of factors —frosts and droughts, invasive diseases and pests, the cyclical gyrations of supply and demand—have contributed to making the growing of agave a risky business.

Right now, there is a dramatic oversupply of agave and Tequila in Mexico.

Retail prices for many 100% agave brands are at unprecedented lows, new brands are entering the market with lower price points and prices of agave have collapsed by nearly 75% in some areas.

inevitable cycle Tequila is unusual among spirits in that it is made from an agricultural product— blue Weber agave—that can be grown in only a few limited regions and needs many years to mature. Whether due to demand fluctuation or agricultural changes, supply of agave soars and dips; the last significant drop came in the early 2000s, when many brands went from 100% agave to mixto, other brands disappeared from the market and Tequila prices shot up so high, many restaurants started using imitation Tequilas to make their margaritas. With each shortage, agave piña prices skyrocket, and growers start planting again. Inevitably, inventories build up, prices collapse, growers turn to other crops and the shortage returns; it’s Tequila Economics 101.

Right now, the pendulum has swung the other way. David Suro-Pinera, a Phildelphia restaurateur who also imports his own Tequila brand, Siembra Azul, says Tequila makers and the industry on the whole are at a crossroads: “Every 10 or 15 years

The unpredictable state of agave supply could wreak havoc on the market. we see the same phenomenon because of the agricultural cycle. But right now prices of agave are so low that it’s more expensive to produce mixto Tequila since sugarcane is more expensive than agave.”

More and more agave fields are being abandoned and many producers are planting citrus and even sugarcane instead of agave. Even the largest companies take this issue seriously. According to Rene Valdez, Jose Cuervo’s brand ambassador: “With the long process of the growing of agave, there have always been those cycles, either based on demand, diseases or unpredictable weather. Right now it’s a period with greater supply than demand.”

timely debut Along with the drop in demand helping drive the oversupply, the good news is that low prices are spurring more brands and entrepreneurs into the market.

Long-awaited Gallo empire entry, Familia Camarena, debuted in silver and reposado at a surprisingly low $20 SRP. Its reach is rapidly spreading and by June of this year the company expects to be nationwide. It will support the emer-

gence of the brand with various sports team sponsorships, including the Major League Baseball Giants, Angels, Rockies, White Sox and Braves. Heaven Hill also launched its Lunazul brand in recent years under the premise of 100% Agave Tequila and an affordable SRP. Avión, buoyed by its remarkable run as a plotline on HBO’s Entourage series, is unusual for a Tequila brand on the rise these days; many peg their future on low prices, while Avión is available in silver, reposado and añejo, and ranges from $40 to $60 SRP. Founder and chairman Ken Austin is not concerned about the glut: “We’re in the unique position as owners of the brand that if our costs go up, we’ll adjust and make less—we won’t pass along the costs to our customers.”

taking precautions Producers are prepared for the next price swing. Cuervo, for instance, has control over 90 to 95% of what it thinks will be needed in the next few years through contracts and its own estates.

Patrón chief marketing officer Matt Carroll isn’t worried. “We’ve got a lot of stuff in barrels and tanks; if something happens we won’t be immediately hurt,” he notes. Many suppliers, like Patrón, establish long-term contracts with large growers which give them control over many aspects of the farming process; in Patrón’s case, for every agave they pull they plant two.

Tracking the number of annual plantings very closely, Corazon believes that in the short-term there will continue to be an abundance of agave on the market that will stabilize a few years down the road. Yet, the brand will not sacrifice long-term equity for short-term volume.

INTRODUCING

NEW AUTHENTIC JOSE CUERVO LIGHT MARGARITA ®

FINALLY! A DELICIOUS MARGARITA UNDER 100 CALORIES* Now Available in 750mL and 1.75L Sizes Authentic Jose Cuervo® Margaritas is the #1 selling prepared Margarita line in the U.S.! 1 Now, Jose Cuervo® is introducing a Light Margarita that is perfectly mixed and ready-to-serve, with the same calories as a glass of wine or light beer.

*4 OZ PER SERVING

1

IRI, Current 52 w/e Oct. 3, 2010, Total U.S. F&D

JOSE CUERVO LIGHT MARGARITA. Made with Jose Cuervo Gold Tequila, Triple Sec Liqueur, Natural Flavor, Sucralose & Artificial Color. 9.95% Alc/Vol. ©2011 Produced by Heublein, Norwalk, CT under license from the trademark owner. JOSE CUERVO is a registered trademark of Tequila Cuervo la Rojeña.

Boom or Bust BEAMIXOLOGIST Jason Littrell, Beam guest mixologist

■ Tequila has really stepped up as a major player in craft cocktails. It makes sense being (in some cases) as nuanced and complex as a scotch whiskey.

■ There are some awesome things you can do to with Tequila infusions that really expand the boundaries of the plain-old margarita. Try jalapeno peppers in Hornitos Añejo or rosehips in Hornitos Plata-the sky is the limit!

■ While the history of Tequila consump-

tion may have been born from shots, there are many other ways to imbibe the spirit—especially in some serious cocktails. You are only limited by your creativity. For instance, try substituting Hornitos Reposado for whiskey in an Old Fashioned, or plata for vodka in a Bloody Mary.

■ *DID YOU KNOW:* Before glass shot glasses were readily available, Mexican agave farmers used to drink Tequila from a bull’s horn after a long day of work? Hornitos is bringing back the tradition with its new horn-shaped shot glasses so you can go Horns Up! anytime.

Cocktail Recipe ■

The Dare Devil

2 parts Hornitos Reposado Tequila ½ part DeKuyper Melon Liqueur ½ part passionfruit puree ½ part simple syrup ½ part lime juice Sugar sprinkles (green, gold and purple) Combine ingredients in cocktail shaker filled with ice. Shake and strain into a sugar-rimmed Hornitos Devil Horn shot glass.

To learn more about Tequila and its mixability, check out facebook.com/hornitostequila Service Provider: Beam Global Spirits & Wine, Inc.

Herradura in most cases grows its own agave within 25,000+ acres, “but it engages other farmers to grow for all its brands, including El Jimador and the latest entry, Antiguo,” says Ruben Aceves, international brand ambassador. Herradura has the same quality specifications for all its agave, Aceves points out, targeting age, weight and maturity. They, like most suppliers, also monitor the health of the agave, some-

The surging popularity of restaurants featuring regional Mexican cuisine and the exploration of Tequila mixology are two main factors in the continuing category boom. thing Suro-Pinera says will be crucial in the next few years, as agronomists suspect that the blue Weber agave is getting tired genetically and worry if it can continue reproducing.

Ultra-premium Casa Noble also manages to avoid the many supply pitfalls by controlling its own lands, 1,800 acres in a remote part of Jalisco, a location that allows for the production of organic agave and wards off freezing and contamination from other fields.

“As a brand, we have the resources, but throughout the industry there are a lot of reserves of actual Tequila,” assures CEO and co-founder, Pepe Hermosillo.

Sauza is also in control, owning 10,000 acres of agave fields and a 15acre agave nursery that utilizes a micro-propagation system. This system,

Weisenbach says, allows Sauza to grow healthy agave in quantities needed to maintain production levels into the future: “We are the only Tequila company to have our fields on Google Earth maps, divided by quadrants, so we can track our agave inventory, growing conditions and quality of the plants when they reach production. We have prepared for the future so that our consumers can enjoy Sauza Tequila for a long time to come.”

not just a shot Two main factors in the continuing boom in Tequila’s growth here are the surging popularity of restaurants featuring regional Mexican cuisine, and the exploration in Tequila mixology led buy some of the country’s best known bartenders.

Even in Boston, hardly a hotbed of Mexican culture, the boom has encouraged operators to open restaurants built largely around Tequila. Chris Jamison recently opened Lolita in Boston’s Back Bay neighborhood, and has been pleasantly surprised by customer response to the 180 or so brands he stocks. Jamison has taken an interesting approach to his list, grouping Tequilas by flavor profiles as well as ages.

“I thought this was a great way to break our Tequilas out by taste and intensity so that customers unfamiliar with Tequila would find things more approachable,” Jamison says.

A range of culinary-influenced margaritas—employing peach puree, cane syrup, fresh fruits and infusions—served singly or by the pitcher builds the mixology connection as well. Many of the Tequilas on the list were unheard of just a few years ago, showing just how expansive the category has become. Casa Noble’s Hermosillo believes there’s still room, even at the top end, for more growth as consumer knowledge about quality Tequila increases. Inevitably, the supply tide will shift again. ■

Admiral Nelson’s Coconut Rum is making waves with Coconut Rum fans everywhere!

With its award-winning flavor, superb quality and consumer friendly price, it’s no wonder why Admiral Nelson’s is a FIVE TIME HOT BRAND WINNER! Admiral Nelson’s Rums … Best Served in Good Company.

Learn more at admiralnelsonsrum.com Find us on Facebook at facebook.com/admiralnelsons

ADMI RALNE LSO NSR UM . C O M Please enjoy responsibly. ©2011 Admiral Nelson’s Rum Company, 21% Alc./Vol. (42 Proof ). Luxco Inc., St. Louis, MO.

This gravy train is covered in honey.

The world’s #1 selling premium whiskey brings you an authentic recipe of Jack Daniel’s Tennessee Whiskey and Honey Liqueur.

Introducing Jack Daniel’s Tennessee Honey Come visit us at www.jdtnhoney.com or find us on

Drink Responsibly JACK DANIEL’S and TENNESSEE HONEY are trademarks owned by Jack Daniel’s Properties, Inc. ©2011 JACK DANIEL’S. WHISKEY SPECIALTY, 35% ALC./VOL. (70 PROOF). PRODUCED AND BOTTLED BY JACK DANIEL DISTILLERY, LYNCHBURG, TENN. (POP. 361), TENNESSEE, U.S.A.

Why Your

CUSTOMERS Might Drink the Way They Do

BY FRANCINE COHEN

Y

our mother probably drilled it into you that it’s not nice to judge a book by its cover. But maybe Mom was wrong. While she was right when she said you never know who’s behind those ripped jeans, and that you can’t tell if that guy in the nice suit has the wherewithal to navigate your wine list without any assistance, she neglected to point out the reality of life is that certain people behave in certain ways, and have enjoyed wine and spirits accompanied by particular traditions and experiences for generations.

Your prim elderly aunt wasn’t without her sherry each evening, and Grandpa couldn’t end the Passover Seder without a shot of Slivovitz. Think of clubby leather chairs and walnut-paneled private club rooms and immediately the image of welldressed men sitting beneath a halo of cigar smoke with a rocks glass of whisky or a snifter of Cognac in hand jumps to mind.

Crack open that Red Stripe and your mind wanders back to the waterfall in Jamaica where you got a recommendation for Montego Bay’s hottest new restaurant.

Think spring break and its Jell-O shots, with Tequila and lime sucking thrown in for good measure. Rented Dukes of Hazards from Netflix last week and found

yourself craving bourbon sipped on the porch? Wanted to feel daring and so you and your girlfriends skipped the Cosmos and moved straight to the bubbly?

No surprise.

This isn’t stereotyping and profiling.

It is market segmenting and demographics, and it is a perfectly acceptable way to identify an audience and get to the core of what makes them tick so you can sell a brand off the shelves or behind the bar.

If you want to successfully get a brand in a customer’s hands it means tapping into the statistics reflecting the behaviors of various segments of the market to create a marketing message that makes the right overtures to your coveted demographic.

ZEROING IN Start with a few simple questions: Is it influenced by peers and celebrities (more on this later), family and friends or is it simply regional? David Ozgo, senior VP of strategy and economics at DISCUS, offers up another possibility: “Sometimes drinking patterns are weather related. People tend to not drink piña coladas when it’s freezing outside, meaning rum and Tequila-based drinks could be more popular in warmer climates.”

But it can go beyond the temperature outside. Are they drinking for quality (real or perceived)? Exclusivity? Aspiration? Personal experiences? Are they emulating the spirit choices their fathers and uncles have made for generations, or selecting a beverage solely to turn heads? Rob MacMillan, manager of Du Vin, an exclusive wine and spirits shop in West Hollywood, notes, “In terms of spending patterns there’s no telling; it’s really across the board. I have wealthy clientele that spend so little money. And then I have young up-and-comers starting their careers in banking, movies.

They just broke $100,000 and they are price-conscious unless it’s work-related; then they buy to impress.”

Now Available in 750ml and 1.75L PET BAILEYS® Original Irish Cream is the #1 selling brand1 of Coffee & Cream Liqueurs in the United States and already has over 22 million loyal U.S. consumers2.

Now, the BAILEYS brand is introducing a BAILEYS™ Mudslide with the delicious flavor of the BAILEYS® Irish Cream you love, perfectly blended with premium vodka and chocolate, coffee, and cream liqueurs.

Source 1: P52W ending 12/31/2010, IRI Total US Food & Drug Source 2: BTS Q1F11

Please Drink Responsibly.

Baileys Mudslide Cocktail. Made with vodka, chocolate, coffee and cream liqueurs. 12.5% Alc./Vol. ©2011 R.A. Bailey, Norwalk, CT

UNDERSTANDING DEMOGRAPHICS

A MOVING TARGET Understanding the drivers for each of these groups, and being able to synthesize that with anecdotal experience, comes from observing the behaviors of consumer groups, and seeing how they are consistent with their peers. Brands like Jim Beam know how it works. “One of the great things about the Jim Beam portfolio is that fans range all across the spectrum of adult males. Jim Beam drinkers are bold and decisive; they’re outgoing and social and look to make bold choices that ultimately define them,” says Rob Mason, U.S. bourbons, Beam Global Spirits & Wine.

“We’re focusing on platforms where our consumers are already active, and making Jim Beam something that can be associated with ‘bold choices’ in these arenas.”

WHAT A GIRL WANTS The boldest choice many bartenders made for years when it came to creating cocktails for their female guests was deciding what garnish to put on top of pink and fruity concoctions. That is until Sex & the City-influenced patrons started discovering wines and their palates became a bit more enlightened thanks to women like Leslie Sbrocco who drove the message home that exploration of varietals was not only a good idea but something everyone could handle.

With her regular columns and television appearances on programs like The Today Show, Sbrocco demystified wines and made them fun and appealing.

Then along comes a brand like Little Black Dress—which tapped into that market niche of women exploring wine— and the sales possibilities were endless, especially considering that 80% of all purchase decisions (not just limited to liquor) are in the hands of women. Since its launch in 2006, Little Black Dress has seen sales triple with 80% at the retail level and only 20% taking place onpremise. For the girls’ night-out or girls’ night-in, the brand has positioned itself as a quality escape from the every day.

Says Kim Charney, brand manager, “We didn’t want to be offensive and whimsical.

We wanted a wine that spoke to women through an emotional icon that connects with the female market. We hope that Little Black Dress wines are like the little black dress in your closet; your go-to.”

That same confidence acquired by wearing a black dress and sipping a Little Black Dress wine is also what’s driving them into the scotch market. After all these years of sweet and fruity, women are opening up to the strength and nuance that whisky brings to a glass. Heather Greene, whisky specialist and ambassador for Glenfiddich, notes, “We’re at a place where wine was 15 years ago. It’s a natural progression for women. Whisky is one of the last frontiers of food and wine that women have yet to go and infiltrate; maybe this is the last stop.”

Wine Service) adds that some of the Asian customers at the restaurant “are very big on first growth Bordeaux, the cult Cabs like Screaming Eagle and Scarecrow.” On the spirit side of the business Matt Biancaniello of Library Bar at the Hollywood Roosevelt Hotel finds the Asian market “ordering quite a lot of whiskey.”

URBAN SCENES JUST THE FACTS*

10.9% African Americans comprise 46.7% of the spirits market. Here’s what they are drinking:

Prepared Cocktails

9.2% Bourbon

3.0% Blend/Rye

EMERGING MARKETS

9.7% 7.0% 2.2% 18.3% 24% Canadian

“It’s about having money and wanting to spend it,” notes Du Vin’s McMillan.

Michael Muser, beverage director at the Peninsula Hotel Chicago (and James Beard Award semifinalist for Outstanding

JUST THE FACTS* Asians make up 36.7% of all distilled spirits drinkers. Here's what they are drinking:

7.3%

Prepared Cocktails

8.7% Bourbon

2.2% Blend/Rye

4.1% Canadian

13.5% 5.2% Scotch

Irish Whiskey

16.3% 17.8% 7.5% Rum

Tequila

Brandy/ Armagnac

11.4% 19.4% Gin

Vodka

9.8% 8.6%

Cordials/ Liqueurs

Cognac

* “Just the Facts” source: Simmons Market Research Bureau, Fall 2009 Study of Media and Markets.

21% Rum

Scotch

Irish Whiskey

Gin

Vodka

17.8% 11.9% 11.9% 21.9% Tequila

Brandy/ Armagnac

Cordials/ Liqueurs

Cognac

Urban purchasing and consumption patterns have been tied to celebrity endorsements for decades, from Billy Dee Williams’ smooth moves back in the 1980s when he didn’t exactly claim you could have a better time with Colt 45 than without it, but cautioned (with a sultry woman by his side), “Why take chances?” to the popularity of hip hop moguls like Busta Rhymes, P.Diddy, Mr. T and Pharrell kindly requesting that you “Pass the Courvoisier.” Cognac and Cognac-inspired brands like Hypnotiq are still popular among this community, with the arrival of new quality products such as Ludacris’ Conjure that keep the masses intrigued. But now it might just be Tequila’s turn with the agave spirit gaining ground thanks to singers like TI plugging Patrón.

UNDERSTANDING DEMOGRAPHICS

JUST THE FACTS*

Distilled spirits are enjoyed across all age groups: 56.3% among those 21-24, 57.3% among those 25-34 and 53.7% for those 35-44. Those 45-54 are reaching for distilled spirits at a level of 50.1%, while 48.7% of those 55-64 drink them.

Only 39.4% of the 65+ market are drinking spirits.

THE MATTER OF THE PAYCHECK Based on the above numbers, you might jump to the conclusion that those not making the big bucks aren’t drinking. Not necessarily. They could be drinking beer, says Chicago-based bartender and beverage consultant, Todd Appel. While “stereotypes could be misleading,” he warns, “people with more money to spend generally have been exposed to vodka and a wealth of other spirits, and they have the resources to make it part of their regular routine.”

MILLENNIAL POWER The Millennials are fast becoming a marketer’s dream, pushing aside the last big demographic group to impact sales—the Baby Boomers. According to a recent Wine Market Council study America’s core wine drinker population has doubled from 1020% of the market. Millennials say 25% of wines they consume is +$20 and with better economic times 67% would spend even more. Danny Brager, the Nielsen Company’s VP and group client director, beverage alcohol, knows the buying power Millennials collectively bring to the table.

“Over the course of the next 10 years,” he says, “Millennial consumers (those cur-

rently aged 21-34) will make up 40% of Americans 21 and older.”

A recent study released by his office reveals: ✰ Millennial consumers are more likely to equate product cost with quality.

(Translation: an audience primed to trade up) ✰ They are more likely to explore new and different beverage alcohol products and will be even more likely to buy a locally-made or produced product knowing it may help the local economy.

(Good news for everything from vodka crafted from New York apples to boutique Pinot Noir out of Oregon) ✰ Millennials are slightly more likely to plan their purchases versus impulse buys in today’s down economy.

(Despite flashy ad campaigns, brand loyalty is essential) ✰ Millennials’ tendency to experiment and try new things will keep them versatile, skipping between a variety of alcoholic beverages.

(While the majority of Millennials still prefer beer, they purchase relatively more wine and spirits than older generations did at a comparable age.) ✰ Nielsen’s research shows that as consumers age, their lifestyle transitions

JUST THE FACTS* According to the research, 56.8% of people who drink distilled spirits possess a Ph. D., JD, MD, MBA or other post-secondary degree, and 57.3% are bringing home $75,000 a year or more. At the other end of the economic and education spectrum only 40.1% of those folks earning less than $30,000 are drinking distilled spirits and the number is almost on par for those who only attended high school; only 40.2% of that group drinks distilled spirits.

typically result in a relative shift from beer to wine and spirits. Given that current Millennial preferences between beer, wine and spirits diverge from prior generations, future consumption preferences also become less predictable.

(Does your wine and cocktail list speak out to this experimental demographic?) ✰ By 2036, the majority of consumers age 21 and over will be multicultural.

Hispanics, in particular, are swelling the ranks of these new legal drinking age consumers, and their tastes are influenced both by cultural factors, such as their degree of acculturation, as well as attitudes that include a willingness to try new things and an openness to be influenced by other consumers’ suggestions.

(Is it coincidental that Latino culture is hot right now, from churrascarias to cachaça to South American grape varietals?)

Max Kuller, assistant GM at Washington, D.C.’s Estadio, is noticing these trends. “I do think that younger people are more interested in exploring things that they don’t know,” he points out.

“Older couples come in probably knowing what they want to drink; they don’t want curveballs.”

The Peninsula’s Muser concurs, “The new generation of wine drinkers are savvy and they are into local wine shops.

They are very influenced by Twitter and Facebook and they are not held by the constraints of the old school labels. The younger clients that we have—those in their mid-twenties to mid-thirties—are super blog-savvy. They are into ratings on the Internet; not like the old guard age bracket, the 40-70s, that are Robert Parkerites and adhere to those Top 100 lists.”

With 64% of the population surveyed

by Simmons confirming that yes, they are beverage alcohol consumers, it’s clear that understanding the marketplace is key to thriving—and generating sales.

“Drinking is becoming much more a part of our culture,” MacMillan concludes.

“People are informed. The door has been opened, and it’s really kind of cool.” ■

consumer pull; Malibu is spending more money every day on advertising, consumer promotions, sampling and more... all so current and new consumers walk into your store pulling bottle after bottle off your shelf.

www.pernod-ricard-usa.com

Š2011 Pernod Ricard USA, Purchase, NY 10577

www.acceptresponsibility.org

REAL PROFITABLE

.BSHJO

+% 8IJTLFZ #BTFE 35% QBDL $9.99

1BDL $7.99

1BDL $6.99

.BSHJO

1BDL $7.99

1BDL $6.99

1SPžUT 1FS $BTF

$9.59

$8.39

1SPžUT $6.39 1FS $BTF

$5.59

1SPžUT 1FS 1BDL

$2.40

$2.10

1SPžUT 1FS 1BDL

$1.40

$1.60

… +BDL %BOJFM¾T 5FOOFTTFF 8IJTLFZ CBTFE 35% QBDL QSPWJEFT BQQSPYJNBUFMZ Y NPSF QSPžU QFS DBTF UIBO B QBDL BU UIF TBNF QSPžU NBSHJO

OPPORTUNITIES TO SELL Trends indicate consumers are shifting from on-premise consumption to more at-home consumption.(1) Until now, getting a drink mixed perfectly with Jack Daniel’s Tennessee Whiskey conveniently prepared for you meant visiting your favorite bar. Now you can enjoy a perfectly mixed Jack & Cola, Jack & Diet or Jack & Ginger in a convenient ready-to-drink, single serving. Each is a perfect mix of Jack Daniel’s Tennessee Whiskey and your favorite mixers ready whenever you are.

Jack Daniel’s Tennessee Whiskey-based RTDs are a quick and easy way for consumers to enjoy their favorite Jack mixed drinks in new places — at home, while grilling out, or tailgating with friends. That means a ton of new selling opportunities for you!

JUST CHILL AND ENJOY RESPONSIBLY JACK DANIEL’S, COLD NO.7, PERFECT MIX and OLD NO.7 are trademarks of Jack Daniel’s Properties, Inc. Š 2011 JACK DANIEL’S. Whiskey Specialty, 5% Alc. by Vol., PRODUCED AND BOTTLED BY JACK DANIEL DISTILLERY, LYNCHBURG, TENN. (POP. 361).

WHISKEY & DIET COLA, PER 12 FL.OZ. (355ML) AVERAGE ANALYSIS: CALORIES, 100; FAT, 0.0 GRAMS; CARBS, 0.5 GRAMS; PROTEIN, 0.5 GRAMS. (1) Resource: Mintel – Spirits: The Market, September 2010

Pisco Portón’s vineyards at Hacienda La Caravedo

POWER The Mystery Spirit Becomes Decidedly Less So

BY JEFFERY LINDENMUTH “Piconese” cocktails made with Gran Sierpe at the Strand Hotel in NYC

ven for the savvy spirits lover, Peruvian pisco can be a bit of a conundrum. This distilled spirit is made from fermented grapes in pot stills, much like Cognac, then bottled as an unaged white spirit, more like vodka, sometimes with varietal grape names and other times as a blend, reminiscent of grappa. To top it off, most of pisco’s mainstream news headlines refer to the sibling rivalry between Chile and Peru over the name “pisco” itself. In reality, the two neighbors craft very different interpretations of pisco (unlike in Peru, the Chilean version is made in a column still and aged in wood).

However, all these challenges simply spell opportunity for the growing handful of Peruvian pisco players, determined to bolster the awareness of pisco in the U.S. market. According to Lima-based consulting agency Maximixe, Peruvian pisco saw a dramatic 67.5% growth during the first

PERUVIAN PISCO SAW A DRAMATIC 67.5% GROWTH DURING THE FIRST QUARTER OF 2010, DRIVEN LARGELY BY BARTENDERS quarter of 2010, driven largely by bartenders who have discovered pisco’s cocktail potential and embraced the movement of artisanal and small-batch spirits.

Peruvian pisco must be made in a designated region from fermented musts of one or more of the approved grape varieties, then allowed to rest for a minimum of three months in neutral tanks like

stainless steel. Peruvian pisco also holds the unique requirement among spirits of being distilled to proof, meaning the distiller has to skillfully create a spirit of 38 to 46% alcohol, without the benefit of adding water to adjust the proof.

PISCO BREAKDOWN With four major styles, ranging from bold and pungent with chocolate and smoke flavors to delicate, floral and fruity, the flavor of Peruvian pisco relies primarily on the grape varieties selected. The approved pisco grapes are broadly categorized as aromatic or non-aromatic, with the aromatic tending to be white or light in color and imparting pisco with distinctive floral and fruit aromas. Aromatic grapes include Italia, Moscatel, Torontel and Albilla. The non-aromatic grapes, more subdued in aroma and flavor, include Negra Corriente, Quebranta, Mollar and Ubina.

FYQFSJFODF! UIF ! GJOFTU BHF.EFDMBSFE!DPHOBD CZ!DPVSWPJTJFS© J O U S P E VD J OH ! D PV SWP J T J F S ! 3 2 - !

D S F BU F E ! G S P N ! U I F ! N P T U ! F Y D M V T J W F !

I B O E . T F M F D U F E ! H S B QF ! WB S J F U Z ! B O E !

BH F E ! UP ! U I F ! QF B L ! P G ! J U T ! Q PU F O U J B M / !

QF S G F D U MZ ! N BU V S F E ! GP S ! 3 2 ! Z F B S T ! UP !

C F D P N F ! B ! D P H OBD ! M J L F ! OP ! PU I F S / !

U I F ! M BU F T U ! F Y B N Q M F ! P G ! I PX ! X F !

O FW F S ! T UP Q ! D S B G U J OH !

U I F ! XP S M E Ö T ! G J O F T U ! D P H OBD /

Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Deerfield, IL, USA. Courvoisier, the Napoleon device and Le Cognac de Napoleon are trademarks of Courvoisier S.A.S. ©2011 Courvoisier S.A.S.

●

PISC SCOP POWER ● Campo de Encanto co-founder Duggan McDonnell (right) educating customers about his pisco product below

Pisco puro is made from a single grape (think varietal wine), most often the widely planted Quebranta variety, while Pisco aromático is made with one or more of the aromatic grapes; Pisco acholado may combine aromatic and nonaromatic grapes. Lastly, mosto verde is a specialty made from partially fermented grape must.

Campo de Encanto Acholado Pisco, for instance, is a blend of small batches, across vintages and four different varietals. The first release includes Quebranta (74%), Torontel (6%), Moscatel (4%) and Italia (16%). “Wine people get us,” beams Duggan McDonnell, partner in Campo de Encanto along with Walter Moore and distiller Carlos Romero. “Pisco can seem a little out there, mostly because no one has ever heard of these grapes, or these words. We find there is so much to discuss because we come at our spirit like winemaking meets single malt Scotch, applying the best modern practices of both.”

CORE COCKTAILS Whether addressing a wine or spirits drinker, however, the proof is in the sipping. And few spirits could ask for better ambassadors than the leading pisco cocktails, each one easily mixed and downright delicious.

The Pisco Sour, credited to American bartender Victor Morris who worked in Lima in the 1920s, is similar to any other sour, a balanced drink of pisco, fresh lime and simple syrup, in the ratio of 2:1:1.

While you can certainly make a Pisco Sour as you would your usual house sour,

fresh lime juice, the addition of egg white for frothy texture and bitters for added aroma and flavor lends authenticity that is worth the effort. So entrenched is the Pisco Sour in Peru that the drink enjoys an official celebration on the first Saturday of February.

Diego Loret de Mola, founder and owner of BarSol, says a Pisco Sour can be made with any style of Peruvian pisco, but Quebranta is his favorite and the most traditional. “Quebranta has a beautiful structure and a dry finish to support the drink.

In Peru we actually make them stronger, with three parts of pisco, so some people will use two parts Quebranta for a foundation and one part of an aromatic pisco,” he explains. BarSol currently offers only a Quebranta in the U.S., which has the benefit of being the most affordable style of pisco, making it an excellent introduction to the spirit.

Gabriel Orta, founder of Bar Lab, a beverage consulting company, creates original pisco cocktails using Gran Sierpe Pisco. “The Pisco Sour is a great place to start and we do a lot of variations. You can add a cherry syrup, sage and pineapple, or kiwi, basil and ginger,” says Orta.

In the “Sierpe Pisco Cooler,” for example, Bar Lab replaces the traditional lime with yuzu and adds muddled cucumber.

Credited to bartender Duncan Nichol who worked at the Bank Exchange Saloon, once a thriving San Francisco bar, Pisco Punch is usually interpreted with pisco and pineapple and lime juices. Although no one knows the real recipe (Nichol never divulged it) the drink remained popular into the 1970s,

and is now enjoying an even greater renaissance with the fervor for pisco in San Francisco.

Lizzie Asher, president of Macchu Pisco, believes Pisco Punch is the ideal flagship cocktail for the category, despite the lack of a definitive recipe. “I feel that the Pisco Punch is an easy cocktail to tackle, even in the hands of novices,” says Asher.

“Just about every bar has Dole Pineapple juice to mix with some lime and pisco.

Voila! Of course, from this simplicity you can elevate the Pisco Punch to absolutely sublime interpretations.” The mystique of the lost recipe has left ample room for creative takes on the cocktail. Straying from pisco’s South American roots, Asher crafts a winter seasonal version made with Macchu Pisco infused with cinnamon and garnished with star anise.

According to Herbie Loebl, owner of Gran Sierpe, offered in three varieties in 13 states, the Pisco Punch is ideal not just for creative bartenders, but for BarSol lends itself to cocktails like the Machu Peachu (right)

●

PISC SCOP POWER ●

home consumers and off-premise promotion. “Sometimes shaking and stirring is just too intense” for those who don’t work behind the bar, he says. “The Pisco Punch is great because you don’t even need bar tools.” In order to make the Pisco Punch more accessible to consumers, Gran Sierpe makes use of Yelp and Thrillist to organize pisco events, says Jourdan Binder, owner of The Workshop, Gran Sierpe Pisco’s marketing company: “We prefer to use our dollars on the street, in what we call hand-to-hand combat. Older people have their drink in mind, but by using these platforms we reach the more openminded 24 to 44-year-olds.”

The newest entrant among the core cocktails appears to be the Chilcano, the fastest growing cocktail in Peru, according to Loret de Mola. It’s a long drink of pisco, a squeeze of lime and a dash of bitters topped with ginger ale. “We already have Pisco Sour Day, which is now catching on outside of Peru, and we have now added a Chilcano Week in January starting last year. Focusing on these emblematic cocktails in the on-premise is a great tool to celebrate pisco,” he says.

Newcomer Pisco Portón, a mosto verde pisco, plans to launch in two dozen new markets this year. “Most piscos in the U.S. are local brands sold in small regional markets. Pisco Portón will be the biggest launch for a pisco brand in the U.S. to date,” says founder Johnny Schuler. To “excite men and women ages 21-35 who

Pisco Portón founder Johnny Schuler

want to drink a spirit that is artisanal and handcrafted,” Schuler is tapping into the mixology movement and pisco’s versatility as well. Among the brand’s signature drinks is “The Portonero,” with pisco, ginger ale, fresh ginger and lime, and the “Strawberry Portón Tini,” made with fresh strawberries, chipotle pineapple syrup, fresh lime juice, simple syrup and soda. “I have been meeting with bartenders in different markets to sample them on Pisco Portón to see how they would mix it in cocktails. We really want to show the bartenders that this is a highly mixable spirit that adds wonderful flavor and aroma to cocktails,” notes Schuler.

BEYOND THE BASICS While each of pisco’s standard bearers offers opportunities to improvise, the cocktail that ultimately makes pisco a household spirit may be none of them.

From simple long drinks, like the Cuzco Mule, a variation of the Moscow Mule using pisco, ginger beer and lime, to culinary creations, the pisco cocktail anthology is growing rapidly. “Beyond the trademark cocktails, you can also substitute pisco in many classics. Or, you can really think outside the box, maybe working with amaro or sherry,” says Campo de Encanto’s McDonnell.

Even as the owner of San Francisco cocktail destination Cantina, McDonnell knows the importance of keeping it simple for the home bartender. With Campo de Encanto he promotes six pisco drinks using just 12 mixers, improving on the Pisco Punch with a half ounce of orange liqueur or substituting pisco for gin in his “Improved Negroni,” for instance.

New York’s Eleven Madison Park features Macchu Pisco La Diablada on its back bar, joining the company of other Manhattan fine dining destinations like WD-50 and Daniel. Leo Robitschek, bartender at Eleven Madison, also invokes the Negroni, combining La Diablada Pisco with Cocchi Americano and Dolin Dry Vermouth de Chambéry, before garnishing with a twist of orange in his White Negroni.

As with the vermouth, pisco seems to retain an affinity for grapes. Meaghan Dorman, head bartender at Raines Law Room in New York City, created the “Andean Dusk,” using muddled red grapes, lemon juice, simple syrup, La Diablada Pisco and rosé Champagne. “I added the grapes to amplify the grape notes,” she says. “In general I think pisco plays very well with citrus and can make cocktails that are quite vibrant and refreshing.” ■

Flaunting Gran Sierpe at The Randolph in NYC

THE NEW HEINEKEN CAN…

INNOVATION YOU CAN FEEL. PROFITS YOU CAN TOUCH. N tactile ink printing New t technology creates a 3D llook and feel to the can!

C Creates greater opportunity for iincremental sales and profit.

T The launch will be supported w with marketing activity, such a as TV and print advertising, P PR events, and in-store POS. A new 3x4 suitcase package m makess it easier to stack and d y y: display:

AVAILABLE IN 12 OZ, 16 OZ, AND 24 OZ. CONTACT YOUR HEINEKEN REPRESENTATIVE FOR MORE DETAILS!

©2011 Heineken USA Inc., White Plains, NY

On-Premise Establishments Search for Better Ice Solutions As Simple Cubes Just Won’t Do

BY ALIA AKKAM

The basement of Weather Up Tribeca is the headquarters of Boccato’s ambitious in-house ice harvesting and production program where the Clinebell CB300X2 Carving Block Ice Maker creates 300-pound blocks of pure, crystalline ice every few days. Boccato then hand cuts and chisels numerous ice forms from each hefty slab. “The ice that we cut for use in our cocktails ensures that said cocktails will stay colder for a longer period of time and retain an optimal rate of water content (in comparison with more traditional methods of ice service). After being cut down from larger

blocks into the various desired shape(s) intended for service, our ice goes directly into the freezer prior to being used in our drinks, essentially being twice-frozen.

Therefore, it does not sit in a room temperature ice bin to wallow in its surface melt,” he explains.

AN ESSENTIAL ELEMENT If a customer orders, say, an Old Fashioned, he would be treated to rock ice, what Boccato likens to snowflakes: “Not individually identical in shape, but uniform in service.” The spear finds its way into highball creations, while shak-

ing ice, for all those drinks served up or made by bartenders vigorously shaking, is what Boccato deems “an essential element in the preparation and service of a cold and lively cocktail with no more than 30% overall water content.” Order a smash or a caipirinha, and it’s cracked ice one discovers emboldening the stirred cocktail. “The surface area of the ice in question is inextricably relative to the size of its intended vessel in tandem with the liquid volume of the cocktail itself,” Boccato points out.

Gläce Luxury Ice makes glamorous spheres an everyday reality

Weather Up Tribeca photos by Isaac Rosenthal

ast December, during an exclusive punch party at the Royalton Hotel in NYC, beyond the aromatic libations being ladled into proffered cups, there was another attraction: Richard Boccato of Dutch Kills, Painkiller, Weather Up Tribeca and the Cocktail Collective fame outside on the balcony with a massive block of ice. Bartenders watched in awe as he cut it with a chainsaw, pulled out an iron to smooth it over and added a little moisture to make the break easier.

Handmade Collins ice spears (right); What you‘ll find in your rocks glass at Weather Up Tribeca (opposite page)

Why does Boccato go through such a laborious, time-consuming process just to make ice cubes that will inevitably melt? “We aren’t trying to arrest the forces of nature,” he says. “We are attempting to find the best way to prolong the life and integrity of our cocktails without the aid of advanced technology.

This has been a decade-long affair that I am certain will surely continue to flourish way beyond our efforts thus far.”

KNIFE SKILLS Weather Up Tribeca might be cultivating ice as a new art form, but more bartenders are realizing they simply can’t rely on the old Kold Draft machine alone.

Gardner Dunn, East Coast brand ambassador for Suntory Whiskey, encountered the masterful cutting of ice with a chainsaw when he first visited Japan.

That serendipitous visit to a Kyoto bar has fueled a passion for precise, quality ice.

“Now I go to Rob Roy in Seattle where a bunch of us cut 350-pound blocks of ice with chainsaws from Home Depot,” he notes. He recently taught a crew of USBG bartenders in Philadelphia how to wield an ice pick, and he’ll encourage collaborative ice carving during the Manhattan Cocktail Classic at the Tokyo Throwdown held at East Village bar Summit.

These days, says Dunn, “a lot of cocktail bars are being frowned upon if you don’t have” a great ice program.

Now it is not uncommon for bartenders to reach for different ice—whether soft, pellet, shaking or classic Kold Draft —depending upon the cocktail they are making. “You’re so limited with just Kold Draft,” he continues.

COMING FULL CIRCLE Throughout bars in Japan, it is common to see hand-carved balls of ice bobbing in glasses of scotch. This art form gets a

According g to ice guru Boccato, the time-c consuming process of constructing the right ice can help to prolong the life and integrity of the cocktail. nod at San Francisco’s Fifth Floor, where Jacques Bezuidenhout, master mixologist for Kimpton Hotels & Resorts, can be found breaking down ice. A helpful machine also transforms ordinary cubes into luscious ice globes.

“Ice is a key component to a great cocktail,” says Bezuidenhout. “It makes the difference in either a cocktail that is lively and delicious or one that is watery and flat.

Dunn agrees: “Aesthetically it’s really cool, but I can also enjoy three or four whiskies on one ball of ice. It doesn’t matter how well-made the cocktail is— if you use crappy ice, it will turn bad in a minute.”

Roberto Sequeira, founder of Gläce Luxury Ice, understands the appeal.

“Mathematically, the sphere is the most efficient shape in nature,” he says.

That’s why in 2007 he launched his adventurous ice sphere—2.5” in diameter—that is now served in hospitality settings from MGM to Disney World.

Sequeira, who has both an MBA and training as an engineer, was frustrated by the lack of consistency he found in cocktails stemming from ice cubes.

From the mixology standpoint, he knew bartenders were working hard to perfect technique and upgrade ingredients, but operationally, important items like ice were often given short shrift. Gläce fills a void with its attractive, dilutionminimizing spheres—stripped of any minerals and impurities—that come to the aid of home consumers and highvolume restaurants and bars that simply don’t have the capability or justification to chip away at ice blocks. “If food becomes about presentation, then really you are eating it before it reaches your mouth,” he says. “Drinking should be the same experience.” ■

Whiskey on Gläce Luxury Ice

BARTALK

Professor Cocktail

BY ALIA AKKAM

Derek M. Brown, in front of his of apothecary of ingredients at Columbia Room in Washington, D.C.

Derek Brown, who runs two disparate Washington, D.C. cocktail haunts with his brother Tom—The Passenger and Columbia Room—is known for his scholarly approach to making drinks. At Tales of the Cocktail this summer he’ll be leading a seminar, “What Would Aristotle Drink?” But, what exactly do his customers learn when he’s behind the bar?

people do it well but to interact, pull out the drink, talk about ingredients and try different iterations, that’s something really hard to do when the bar is three-deep.

Columbia Room is a very intimate experience, and we make the time to make the best cocktails and offer great service.

With our focus on ingredients, some people compare it to a chef’s table.

THE BEVERAGE NETWORK: Reservations-only Columbia Room is unique—it’s small, there are no menus and it’s built around a threecourse cocktail tasting you primarily determine. What was your mission?

BN: Those ingredients seem just as important to you as the bottles with your apothecary set-up.

DEREK BROWN: One of the things I always lament is that it’s hard to offer the exact service and style of cocktails you want in large-scale environments. Some

DB: A lot of times what happens in the bar is the bottles become the focus. Instead of putting just the bottles on the back of the bar I wanted to have it comprised of the ingredients—tinctures, bitters, liqueurs. When customers ask a question about gins, I want to be able to bring down the juniper, crush it, taste it and show firsthand how these ingredients are made. The display has sparked interest.

BN: How does the evening unfold for your guests? They are truly left in the bar staff’s hands.

DB: We start with punch or a Champagne cocktail; something generally seasonal and simple. The second cocktail is changed weekly and determined by the seasons and the ingredients we’re getting in, say a Cynar Daiquri with blackstrap molasses rum, Cynar,

lemon juice and cane sugar, that they enjoy with paired food. The third we discuss with the customers, based on their preferences.

BN: And what do they typically request then? Are you seeing that they’re open to new flavors?

DB: Bourbon is a popular call, but by the third cocktail they’ve had a great experience and instead of making a decision based on what they know, they are now more adventurous. Some have never had a real dry martini, so we’ll give that a try. Sometimes we’ll even introduce them to something like a caraway seed aquavit.

BN: As The Passenger has a decidedly more casual feel, do you see much crossover between the guests there and the ones at Columbia Room?

DB: Some customers who go to The Passenger don’t even know Columbia Room exists. You don’t always want to drink one way like you don’t want to eat one way. Sometimes you want a hamburger and sometimes you want a fine restaurant. My perspective is having this 10-foot bar focusing on classic and ingredient-driven cocktails is one experience, and The Passenger, which is a little more raucous and fun and where you get a can of beer, is a different one. There are seven nights a week of drinking.

Photographs by Jim Webb

Learning is at the core of Derek Brown’s bartending philosophy

9 spices. No pirates.

Cruzan® 9 Spiced Rum with spices and other natural flavors, 40% Alc./Vol. ©2011 CRUZAN International, Deerfield, IL, USA.

NEWPRODUCTS&PROMOS

NEW KRU 82 VODKA LAUNCHES IN THE STATES Kru82 Imported Vodka is new from Western Spirits. Bottled at 82-proof, this vodka is distilled from Holland’s finest wheat. Kru catches the eye with its recyclable and reusable stainless steel bottle that is equipped with lanyard and carabiner for easy portability. Inside, the taste is crisp, clean and well-balanced.

www.kru82.com

ORGANIC COTTONWOOD CREEK

TRY NEW TY KU SAKE SILVER

Joining its organic white table wine, this spring CottonWood Creek introduces a red table wine, also made with organic grapes. In addition, the ultra-light wine bottle, recycled paper label, soy ink packaging and natural cork closure make this affordable brand universally earth-friendly. CottonWood Creek Cellars is a Panther Rock Wine Company Brand marketed nationally by Domaine Napa Wine Company www.domainenapa.com.

TY KU Premium Asian Wine & Spirits has a new addition to its celebrated portfolio of sakes, TY KU Sake Silver. Brewed in sake’s heartland, TY KU Silver is a premium Junmai that offers excellent quality and smooth flavor at an affordable price point. TY KU has a fresh, slightly sweet taste with hints of pear and a rich, silky flavor. SRP:$15.99

www.cottonwoodcreekcellars.com

www.trytyku.com

707-265-4060

ED HARDY PRESENTS ESE SEN N DIAMOND ROSÉ

THIS EARTH DAY, GREEN TRUCK ORGANIC CALIFORNIA WINES

ENRICO INTRODUCES RO ODU DUC CE CES CE PROSECCO EXTRA DRY

Ed Hardy Wines offers Diamond Rosé, perfect for the warm months ahead. The wine has a bright coral color and aromas of cherries and raspberries, with a light hint of passionfruit. The taste is lightly sweet, with a playful note of effervescence on the finish.

SRP: $19.99

From Red Truck Wines, known for its flavorful wine values, comes Green Truck, made from certified organic grapes. Good for the consumer and good for the environment, too, the award-winning Green Truck wine brand includes all-organic Petite Sirah, Sauvignon Blanc, Zinfandel, Chardonnay and Cabernet Sauvignon. Green Truck Wines are produced

by Red Truck Winery, Sonoma, CA, and marketed nationally by 585 Wine Partners.

Enrico brings forth Extra Dry Prosecco D.O.C. This sparkling white wine is made using the charmat method in the Veneto and is a perfect apéritif wine. Less dry than brut, Enrico Extra Dry Prosecco D.O.C. has a soft mouth feel that makes for a very pleasant drink. SRP: $12

www.edhardywines.com

www.585winepartners.com 707-265-4003

www.jackpoust.com

Introducing NEW Authentic Jose Cuervo Watermelon Margaritas

®

Now Available in 1.75L Size Authentic Jose Cuervo® Margaritas is the #1 selling prepared Margarita line in the U.S.!1 Now, Jose Cuervo®, the world’s #1 premium tequila, is introducing a new watermelon flavor to bring the excitement of bars and restaurants to your customers!

Also available in Classic Lime, Strawberry Lime, Mango and Pomegranate.

1

IRI, Current 52 w/e Oct. 3, 2010, Total U.S. F&D

AUTHENTIC JOSE CUERVO MARGARITAS. 9.95% Alc/Vol. ©2011 Produced by Heublein, Norwalk, CT under license from the trademark owner. JOSE CUERVO is a registered trademark of Tequila Cuervo la Rojeña.

KOSHERPRODUCTS&PROMOS

PASSOV ER Begins APRIL 18 th at sundow n

GAMLA OFFERS A RESERVE CABERNET SAUVIGNON

DALTON ESTATE CELEBRATES WITH ZINFANDEL 2009

TISHBI PRESENTS ESTATE CABERNET SAUVIGNON

Gamla Reserve Cabernet Sauvignon comes from the Golan Heights region, where cool climates help create exceptional Cabernet grapes. This wine has a rich, purple color with aromas of wild blackberries, plums and mint. The 2009 Gamla Reserve Cabernet Sauvignon is full-bodied with a long finish and good balance. SRP: $19.99

Dalton Estate’s Zinfandel 2009 is made with grapes grown in the Safsufa vineyards at the foothills of Mount Meron. This is a spicy wine with currants, berries, cloves and cinnamon on the nose. On the mouth there are notes of sweet fruit and soft tannins. Dalton Estate Zinfandel has a medium body and is a great match for hearty fare. SRP: $25

From the storied Tishbi Wine Estate comes Estate Cabernet Sauvignon, made of 85% Cabernet Sauvignon and 15% Merlot grapes.

The vineyard sites are on some of the highest slopes in Israel, Gush Etzion and Kfar Yural, and the nearby herbal plants like eucalyptus and menthol enhance the wine’s flavors.

This wine is aged a total of 36 months before release. SRP: $24.99

718-534-0200

www.dalton-winery.com

www.tishbi.com

TABOR WINERY PRESENTS GALIL SHIRAZ 2009

ENJOY WEINSTOCK CHARDONNAY CHILLED

RECANATI GEARS UP FOR PASSOVER

Tabor Galil Shiraz 2009 is made from 100% Shiraz grapes, cultivated in different soils in the Upper Galilee region of Israel. The color of this wine is deep and rich, with a confectionary aroma and a balanced yet velvety texture.

This full-bodied wine pairs well with cold meats, chicken or duck. SRP: $18

Weinstock Chardonnay from California has bright aromas of tropical fruits and pears, with citrus and apple notes on the palate and a finish that offers a hint of vanilla. This wine is crisp and refreshing, best served slightly chilled. SRP: $9.99

Recanati Special Reserve 2007 is a blend of Cabernet Sauvignon and Merlot from the Upper Galilee region of Israel. The color is rich, ruby red and the wine carries scents of cassis and dark fruit mixed with notes of vanilla, chocolate and tobacco. Also newly available is Recanati Rosé 2010, a fruitforward and gently spicy wine—perfect for spring entertaining.

www.alliedimporters.com

718-534-0200

www.palmbay.com/recanati

SHOPPING NETWORK

SHOPPING NETWORK For More Information Contact: The Beverage Network 116 John Street, 23rd floor, New York, NY, 10038 Ariel Boorstin 212.571.3232, Ext. 103 E-mail: aboorstin@bevmedia.com

ATMs & ATM deals!

FIVE (5) YEAR WARRANTY! PARTS, LABOR, PAPER*

100%

Surcharge Is Yours! (you keep it all)

NEW ATMs from $1,995

(Free Delivery/Install Extra)

Need Service Repairs/Parts?

Need Free Processing?

Upgrade Your ATM?

BARWARE Custom Pints, Mugs, Shots & More

DRINK TOKENS Plastic or Wood with Your Logo

FREE ATMS

(if you qualify)

800.499.1068 ext.101

Since 1996 we’ve been delivering what YOU expect! * The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

www.drinktokens.com

Free Catalog! log!

1-800-233-0828 0828 www.kardwell.com k d ll

Photograph courtesy of ????????????

KARDWELL INTERNATIONAL, INC.

Franco’s® Cocktail Mixes

Phone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253 e-mail: francocktl@aol.com

www.francoscocktailmixes.com

April April 2010 2011 OhiO OhiO BeverAge BeverAge JOurnAl mOnthly 59 59

Apr11 ShopNet.indd 1

3/11/11 3:26:10 PM

ALL NEW POS System for FREE SHIPPING & NO TAX! Dell Optiplex, 15� touch screen, thermal printer, laser scanner with stand, steel cash drawer, pole display

$1,569

Lease $92/18months

We can go even lower!

$979

Lease $89/12months

FREE SHIPPING & NO TAX! Econo POS, Refurbished HP Core 2 Duo PC, PC non-touch monitor, new CCD scanner, Refurbished pole display, new cash drawer, new thermal printer

OUR BEST SYSTEM

$2,799

Lease $129/24months

*Tax charged in NJ

FREE SHIPPING & NO TAX! HP Core 2 Duo, 2GB RAM, 15in touch screen, rear display thermal printer, laser scanner with stand, card reader, cash drawer

t'3&& Corner Store POS Software ($499 value) with the purchase of any hardware bundle on this page! t'3&& Over the phone installation and 1 hour over the phone training! t'3&& 17,000 SKU liquor/beer/wine database, or free import of your own database

t 5SBDL *OWFOUPSZ t 1SPDFTT $SFEJU $BSET t .POJUPS &NQMPZFF "DUJWJUZ t 3FEVDF 4ISJOLBHF t &MJNJOBUF 5IFGU

] XXX JOUFSOBUJPOBMQPJOUPGTBMF DPN

60 OhiO BeverAge mOnthly April 2011

Apr11 ShopNet.indd 2

3/11/11 3:26:10 PM

Apr11 Sh

SHOPPING NETWORK

:26:10 PM

April 2011 OhiO BeverAge mOnthly 61

Apr11 ShopNet.indd 3

3/11/11 3:26:11 PM

62 OhiO BeverAge mOnthly April 2011

Apr11 ShopNet.indd 4

3/11/11 3:26:11 PM

3:26:11 PM

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price list April 2011 Division of liquor Control Price list D = 1.75 liter l = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information.

StAnDArD

PriCe

PrOOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 6.65 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 12.60 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

BlenD 0026D 0026l 0113B 0113D 0113l 0122B 0122D 0122l 0152B 0152D 0152l 0199D 0199l 2100D 2137D 3701l 3972D 3972l 4089D 4089l 5378B 6343l 8890B 8891B

OlD thOmPSOn OlD thOmPSOn KeSSler KeSSler KeSSler BeAmS eight StAr BeAmS eight StAr BeAmS eight StAr SeAgrAmS 7 CrOWn SeAgrAmS 7 CrOWn SeAgrAmS 7 CrOWn SenAtOrS CluB BBn SenAtOrS CluB BBn CAlvert eXtrA BlenDeD WSKy imPeriAl gOlD AWArD BlenDeD WSKy hAllerS S r S Bln WSKy hAllerS S r S Bln WSKy guCKenheimer guCKenheimer KeSSler trAveler mC COrmiCK BlenDeD SeAgrAmS 7 DArK hOney SeAgrAmS 7 CrW StOne Cherry

0163D 0163l 0171D 0171l 0850B 0850D 0891B 0911B 1497B 1497D 1497l 1499B 1650e 1816B 1816D 1816l 2089D 2089l 2094B 2094D 2094l 2099B 2099D 2099l 2105B 2919B 2946B 2948B 2948D 2948l 2949B 2949D 2949l 2955B 3073B 3074B 3075B 4065D 4065l 4116B 4116D 4116e 4116l 5087B 5104B 5110B 5110D 5110l 5112B 5122B 5483B 6845l 6880B 7680B 8355B 8356B 8375B 8375D 8375l 8435B 9600B 9632B 9632D 9635B 9636B 9676l 9680B

AnCient Age Ky Str BBn AnCient Age Ky Str BBn AnCient Age Ky Str BBn AnCient AnCient Age Ky AnCient AnCient Age Ky eArly timeS eArly timeS JtS BrOWn 4yr JtS BrOWn 4yr OlD grAnD DAD 4yr OlD grAnD DAD 4yr OlD grAnD DAD 4yr eChO SPringS 4yr eChO SPringS 4y r KentuCKy gentlemAn KentuCKy gentlemAn ten high 4yr ten high 4yr OlD FOreSter 4yr OlD FOreSter 4yr Jim BeAmS ChOiCe 5yr Jim BeAmS ChOiCe 5yr

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

12.50 8.85 13.15 9.30 7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 5.10 18.45 35.40 28.05 15.80 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 18.65 18.00 9.90 22.85 13.10 8.75 21.45 12.25 12.25 15.15 23.75 29.80 19.70 11.10 15.85 32.55 9.90 21.10 26.35 14.60 17.60 35.20 15.40 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 31.05 18.45 25.50 34.15 77.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 90.4 90.4

SPeCiAlty BOurBOn

BOurBOn 0014B 0014D 0014l 0035D 0035l 0059B 0059D 0067B 0067D 0073B 0073D 0073l 0075D 0075l 0087D 0087l 0104D 0104l 0108B 0108D 0144B 0144D

mAttingly AnD mOOre 4yr mAttingly AnD mOOre 4yr mArK tWAin mArK tWAin BenChmArK BOurBOn 8 yeAr BenChmArK BOurBOn 8 yeAr BirD DOg BlACKBerry WhSKy BlAntOn BBn Bulleit BBn FrOntier WhSKy Bulleit BBn FrOntier WhSKy Bulleit BBn FrOntier WhSKy BuFFAlO trACe BOurBOn Jim BeAm 200ml 4yr WilD turKey 101 BBn WilD turKey 101 BBn WilD turKey 101 BBn BOurBOn SuPreme rAre BlnD BOurBOn SuPreme rAre BlnD KentuCKy tAvern 4yr KentuCKy tAvern 4yr KentuCKy tAvern 4yr OlD CrOW 3yr OlD CrOW 3yr OlD CrOW 3yr JtS BrOWn 100 eliJAh CrAig 12yr evAn WilliAmS millenium evAn WilliAmS BBn evAn WilliAmS BBn evAn WilliAmS BBn eZrA BrOOKS eZrA BrOOKS eZrA BrOOKS eZrA 101 7yr FOur rOSeS yellOW lABel FOur rOSeS 90 FOur rOSeS 100 heAven hill OlD Style 4yr heAven hill OlD Style 4yr Jim BeAm 4yr Jim BeAm 4yr Jim BeAm 4yr Jim BeAm 4yr JeFFerSOn’S JeremiAh WeeD Cherry mASh Jim BeAm BlACK 8yr Jim BeAm BlACK 8yr Jim BeAm BlACK 8yr Jim BeAm trAveler 4yr Jim BeAm Devil'S Cut KnOB CreeK Sngl BArel rSv OlD ChArter 8yr OlD CrOW trAveler 3yr OlD WhiSKey river reBel yell reBel reServe 4yr reD StAg reD StAg reD StAg riDgemOnt reServe 1792 8yr WhitetAil CArAmel Flv WhiSKey WilD turKey 80 BBn WilD turKey 80 BBn WilD turKey 101 trvlr WilD turKey ruSSellS reSv 10yr WOODFOrD rSv DerBy WOODFOrD rSv mSt COll mAPl

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.75 17.10 10.50 19.70 11.40 9.65 21.05 6.70 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 13.40 26.70 11.85 32.55

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0

0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D 5482l 6060B 6060D 6060e 6060l 6064B 9617B 9627B 9674B 9674D 9674l 9679B 9670B

BAKerS BASil hAyDenS BOOKerS COrner CreeK reServe eAgle rAre Single BArrel evAn WilliAmS Single BArrel JeFFerSOn’S reServe KnOB CreeK KnOB CreeK KnOB CreeK mAKer’S mArK mAKer’S mArK mAKer’S mArK mAKer’S mArK mAKer’S mArK 46 WilD turKey 15yr triBute rAre BreeD WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe SeASOn OAK WOODStOne miCrO-BOurBOn

$ 36.95 107.0 $ 29.95 80.0 $ 46.65 126.6 $ 27.35 88.0 $ 24.60 90.0 $ 23.90 86.6 $ 45.75 90.2 $ 24.65 100.0 $ 52.80 100.0 $ 35.20 100.0 $ 22.00 90.0 $ 50.15 90.0 $ 14.60 90.0 $ 32.55 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

April 2011 OhiO BeverAge mOnthly63

tenneSSee WhiSKey 0066B 0066D 0066e 0066l 2110B 2110D 3513B 3513D 3513l 3515B 3515B 3523B 3524B 4997B

JACK DAniel'S BlACK JACK DAniel'S BlACK JACK DAniel'S BlACK JACK DAniel'S BlACK JACK DAniel'S green JACK DAniel'S green gentlemAn JACK gentlemAn JACK gentlemAn JACK geOrge BiCKel OlD 48 geOrge riCKel OlD #8 geOrge DiCKOl 12 geO. DiCKel BArrel SeleCt JACK DAniel'S Single BArrel

0090B 1503B 5117B 9833B

OlD OverhOlt Bulleit 95 rye Jim BeAm ruSSelS reServe

0026D 0026l 0113B 0113D 0113l 0122B 0122D 0122l 0152B 0152D 0152l 0199D 0199l 2100D 2137D 3701l 3972D 3972l 4089D 4089l 5378B 6343l 8887B 8890B

OlD thOmPSOn OlD thOmPSOn KeSSler KeSSler KeSSler BeAm'S eight StAr BeAm'S eight SlAr BeAm'S eight StAr SeAgrAm'S 7 CrOWn SeAgrAm'S 7 CrOWn SeAgrAm'S 7 CrOWn SenAtOr'S CluB SenAtOr'S CluB CAlvert eXlrA imPeriAl gOlD AWArD hAiler'S S.r.S. hAlterS S.r.S. guCKenheimer guCKenheimer KeSSler trAveler mCCOrmiCK SeAgrAm'S 7 trAveler SeAgrAm'S 7 DArK hOney

$ 16.90 80.0 $ 42.15 80.0 $ 14.45 80.0 $ 29.80 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 25.60 80.0 $ 48.50 80.0 $ 34.15 80.0 $ 15.90 80.0 $ 15.90 80.0 $ 20.20 90.0 $ 39.00 86.0 $ 34.35 94.0

rye WhiSKey $ 13.20 $ 19.55 $ 14.05 $ 25.50

80.0 90.0 80.0 90.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

BlenDeD WhiSKey

iriSh WhiSKey 0281B 0281D 0281B 0282B 0282l 0908B 1519B 1520B 2074B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B 5388B 6574B 6576B 7721l 8294B 6383B 8384B 9026B 9317B 9317l

JAmeSOn JAmeSOn JAmeSOn BuShmillS BuShmillS BlACK BuSt( BuShmillS 16 yr. Single mAlt BuShmillS lOyr. Single mAlt ClOnlArF FeCKin iriShmAn OriginAl ClAn JAmeSOn gOlD JAmeSOn vintAge reS. JAmeSOn 18 yr.

JAmeSOn 12 yr.

JAmeSOn tin JOhn POWer & SOn gOlD KilBeggAn KnAPPOgue CAStle 12 miDletOn miChAel COllinS BlenDeD PADDy POWerS reDBreASt reDBreASt 12 SlAne CAStle tullAmOre DeW tullAmOre DeW

0076B 0076D 0076l 0169D 0170B 0170D 0170l 0174B 0174D

SeAgrAmS vO SeAgrAmS vO SeAgrAmS vO lOrD CAlvert mCmASter'S mCmASter'S mCmASter'S CAnADiAn miSt CAnADiAn miSt

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 16.90 $ 17.65 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $ 32.85 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 16.90 $ 23.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CAnADiAn WhiSKey

64 OhiO BeverAge mOnthly April 2011

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30

0174l 0175D 0176B 0176D 0176e 0176l 0189B 0189D 0189e 0189l 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730l 1731B 1733B 1735D 1735l 1748B 1749D 2055B 2389B 2391B 2393B 2397B 4041D 4041l 4699D 4699l 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894l 8922B 8923B 9648B 9652B 9652D 9652l 9656B

CAnADiAn miSt mACnAughtOn CAnADiAn CluB CAnADiAn CluB CAnADiAn CluB CAnADiAn CluB BlACK velvet BlACK velvet BlACK velvet BlACK velvet BlACK velvet trAveler BlACK velvet reServe BlACK velvet reServe CABin Fever mAPle Flv. CAnADiAn BAy CAnADiAn BAy CAnADA hOuSe CAnADA hOuSe CAnADiAn CluB reServe 10 CAnADiAn CluB trAveler CAnADiAn gOlD CAnADiAn gOlD CAn. CluB Sherry CASK CAnADiAn hunter trAveler CAnADiAn ltD. CAnADiAn ltD. CAnADiAn miSt trAveler CAnADiAn reServe ClASSiC 12 CrOWn rOyAl BlACK CrOWn rOyAl CASK nO.16 CrOWn rOyAl eXtrA rAre CrOWn rOyAl reServe hArWOOD hArWOOD nOrthern light nOrthern light JAmeS FOXe PArAmOunt PenDletOn riCh & rAre riCh & rAre CrOWn rOyAl CrOWn rOyAl CrOWn rOyAl CrOWn rOyAl v.0. gOlD SeAgrAm'S v.0. trAveler WinDSOr trAveler WinDSOr SuPreme WinDSOr SuPreme WinDSOr SuPreme WiSer'S DeluXe

0201B 0202B 0202D 0202e 0202l 0204B 0204D 0204l 0206D 0208B 0208D 0208l 0212B 0212D 0213D 0213l 0215B 0215D 0215l 0225B 0225D 0225l 0227B 0232B 0232D 0232l 0238B 0238D 0238l 0239B 0239D 0239l 0241D 0241l 0246D 0246l 0249D 0253B 1490B

PinCh 15 yr.

DeWAr'S DeWAr'S DeWAr'S DeWAr'S JOhnnie WAlKer reD JOhnnie WAlKer reD JOhnnle WAlKer reD uSher'S green lAuDer'S lAuDer'S lAuDer'S grAnt'S grAnt'S OlD Smuggler ODSmuggler ChivAS regAl 12 yr.

ChivAS regAl 12 yr.

ChivAS regAl 12 yr.

Cully SArK Culty SArK Cutty SArK White hOrSe JOhnnie WAlKer BlACK JOhnnie WAlKer BlACK JOhnnie WAlKer BlACK J&B rAre J&B rAre J&B rAre grAnD mACniSh grAnD mACniSh grAnD mACniSh highlAnD miSt highlAnD miSt inver hOuSe inver hOuSe J.W. DAnt BAllAnline'S BuChAnAn DeluXe

$ 12.25 $ 16.65 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 80.0 80.0 80.0

SCOtCh WhiSKey 29.70 19.40 43.25 21.15 27.35 22.05 43.25 28.25 22.25 8.05 17.55 10.35 14.25 31.90 18.80 11.45 29.10 51.10 38.55 16.85 29.30 22.00 12.55 32.50 70.05 42.40 18.95 40.65 25.60 8.15 17.50 10.60 16.65 9.55 17.55 10.35 13.65 13.40 26.35

1655e 2004B 2005B 2006B 2052D 2052l 2078B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327l 8853D 9188B 9188D

mAKerS mArK 200ml Chiv regAl SAlute 21 yr Chiv regAl 25 ChivAS regAl 18 yr.

ClAn mACgregOr ClAn mACgregOr ClyneliSh DeWAr'SFOunDerS reServe DeWAr'S SignAture DeWAr'S SP. reS. 12 yr.

FAmOuS grOuSe 12 yr. glen grAnt JOhn BArr reD JOhnnie WAlKer Blue JOhnnie WAlKer BKl.100 Anniv.

JOhnnie WAiKer gOlD mClvOr PASSPOrt Queen Anne Queen Anne SCOreSBy FAmOuS grOuSe 80 FAmOuS grOuSe 80

0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3634B 3640B 3641B 3641D 3641l 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B

ABerlOur 12 yr.

ABerlOur ABunADh ABerFelDy ABerFelDy 21 ArDmOre ArDBeg 10 yr.

AuChenlOShAn3WOOD AuChenlAShAn ClASSiC AuChrOiSK BAlvenie Single BArrel 15 yr.

BAlvenie DOuBleWOOD 12 yr.

BAlvenie POrtWOOD 21 yr.

BOWmOre legenD BunnAheBhAin BruiChlADDiCh rOCKS CAOl ilA 12-yr.

CArDhu CrAggAnmOre DelmOre StillmAn 28 yr.

DAlmOre 12 yr.

DAlWhinnie DAlWhinnie DiStill eDitiOn glenliDDiCh 12 yr. reServe glen gAriOCh glenKinChie 12 yr. glen SPey glenliDDiCh SOlerA 15 yr. glenliDDiCh AnCient 18 yr. glenliDDiCh 15 DiStillery eD. glenlivet 18 yr. glenlivet 12 yr. glenhivel glenlivel12 yr. glenlivet ArChive 21 yr. glenmOrAngie glenlivet FrenCh OAK 15 yr. glenlivel nADurrA 16 yr. glenmOrAngielASAnlA glenlivellDADurrAtriumPh glenmOrAngie FineAltA glenmOrAngie QuintA ruBAn glenmOrAngteneCtAr D'Or glenrOtheS SeleCt reServe glenrOtheS highlAnD PArK highlAnD PArK 18 J. mCDOugAllS BlADnOCh JOhnnie WAlKer green lAgAvulin DiStillerS eD. lAgAvulin lAPhrOAig 18 lePhrOAigCASK Strength lAPhrOAlg mACAllAn CASK Strenglh mACAllAn 12 yr. mACAllAn 12 yr. mACAllAn 18 yr. mACAllAn Fine OAK 10 yr. mACAllAn Fine OAK 15 yr. mACAllAn AnniverSAry mACAllAn 30 yr. mCClellAnDS iSlAy mCClellAnDS highlAnD OBAn DiStillerS eD. OBAn OyO WhiSKey SingletOn SPeyBurn SPeyBurn BrADen OrACh

$ 7.00 $156.85 $ 209.50 $ 43.05 $ 17.10 $ 10.60 $ 31.05 $ 70.60 $ 189.75 $ 31.75 $ 23.90 $ 38.70 $ 12.55 $ 203.95 $ 36.85 $ 74.60 $ 11.65 $ 20.55 $ 18.45 $ 9.75 $ 17.45 $ 19.50 $ 37.15

80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 31.70 $ 54.55 $ 44.10 $ 150.00 $ 36.10 $ 43.05 $ 49.20 $ 24.75 $ 24.75 $ 59.65 $ 44.90 $ 137.55 $ 21.25 $ 47.45 $ 48.50 $ 44.30 $ 37.75 $ 45.85 $ 117.60 $ 36.10 $ 52.70 $ 65.90 $ 34.35 $ 16.35 $ 46.60 $ 162.55 $ 43.95 $ 60.50 $ 51.80 $ 60.50 $ 32.60 $ 68.55 $ 43.75 $ 120.70 $ 34.35 $ 41.35 $ 47.40 $ 43.05 $ 69.25 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 36.10 $ 86.70 $ 58.65 $ 52.65 $ 86.90 $ 75.60 $ 61.60 $ 55.45 $ 34.30 $ 56.15 $ 44.80 $ 86.00 $ 131.20 $ 36.10 $ 69.75 $ 623.20 $1,104.05 $ 20.85 $ 20.65 $ 78.20 $ 60.70 $ 39.85 $ 34.40 $ 16.90 $ 15.15

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0 66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0

Single mAlt / SCOtCh

9145B 9148B 9150B 9150B 9606B 9671B

tAliSKer $ 51.10 tAliSKer DiStiller eDitiOn $ 60.65 tAmDhu $ 19.50 tAmDhu $ 19.50 WilD SCOtSmAn BlACK lABel $ 58.15 WOODStOne CreeK Single PeAteD mAlt WhSKy $ 103.95

91.6 91.6 80.0 80.0 94.0 93.0

Other WhiSKey 0876B 1840B 3526B 5255B

Bernheim OriginAl WheAt CAKFADDy CArOlinA mOOnShine geOrgiA mOOn COrn WhiSKey Jr. JOhnSOnS miDnight mOOn

$ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

BrAnDy 0051B 0084B 0341B 0453B 0456B 0461B 0461D 0461e 0461l 0462B 0463B 0463D 0463e 0463l 0464B 0464D 0469B 0469D 0469l 0470B 0470D 0470l 0479B 0480B 0480D 0480l 0481B 0481D 0481l 0482B 0482D 0482l 0483B 0483D 0488B 0488D 0488l 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1618e 1623B 1623e 1625e 1629e 1642e 1644e 1665e 1666e 1669e 1670e 2018B 2020B 2023B 2265B 2348B 2349B 2350B 2728B 2871B 2871D 2871l 2873B 2873D 2873l 2875B 2876B 2877B 4011B 4074B 4074l 4084e

AliZe COgnAC vS AnSAC vS COgnAC ASBACh urAlt BrAnDy metAXA Five StAr BrAnDy COurvOiSier vSOP COgnAC 4yr henneSSy v S henneSSy v S henneSSy v S henneSSy v S mArtell vS COgnAC remy mArtin vSOP COgnAC remy mArtin vSOP COgnAC remy mArtin vSOP COgnAC remy mArtin vSOP COgnAC St remy vSOP AuthentiC BDy St remy vSOP AuthentiC BDy PAul mASSOn grAnD AmBer 3yr PAul mASSOn grAnD AmBer 3yr PAul mASSOn grAnD AmBer 3yr ChriStiAn BrOtherS BrAnDy ChriStiAn BrOtherS BrAnDy ChriStiAn BrOtherS BrAnDy lAirDS APPle JACK 6yr COurvOiSier v S COgnAC 2yr COurvOiSier v S COgnAC 2yr COurvOiSier v S COgnAC 2yr COrOnet vSQ COrOnet vSQ COrOnet vSQ PArAmOunt BlACKBerry BrnDy PArAmOunt BlACKBerry BrnDy PArAmOunt BlACKBerry BrnDy PArAmOunt Cherry BrAnDy PArAmOunt Cherry BrAnDy PArAmOunt APriCOt BrAnDy PArAmOunt APriCOt BrAnDy PArAmOunt APriCOt BrAnDy DeKuyPer BlACKBerry BrAnDy ArrOW BlACKBrry BDy DeK APriCOt BDy PArAmOunt PeACh BDy mr BOStOn BlACKBerry BrnDy nAviP SlivOvitZ 8yr remy mArtin lOuiS X111 CAlvADOS BlD grnD APPl BDy ChriStiAn BrOtherS AmBer 200ml COnJure COgnAC COnJure COgnAC COurvOiSier vS 200ml 2yr e&J vSOP 200ml henneSSy vSOP 200ml henneSSy vS FlASK PAul mASSOn vS 200 3yr PAul mASSOn vSOP 200ml 4yr remy mArtin vS 200ml remy mArtin vSOP 200ml ChriStiAn BrOS FrOSt White ChriStiAn BrO grn rSv vSOP ChriStiAn BrO hOney COnJure COgnAC COurvOiSier eXCluSiF 4yr COurvOiSier 12 COurvOiSier 21 DOn PeDrO reServA eSPeCiAl e & J SuPeriOr rSv vSOP e & J SuPeriOr rSv vSOP e & J SuPeriOr rSv vSOP e&J e&J e&J e & J SuPeriOr rS vSOP trAveler e & J trAveler BDy e & J XO hArDy vS henneSSy BlACK henneSSy BlACK henneSSy v S 200ml

$ 16.90 $ 15.15 $ 24.05 $ 18.65 $ 31.75 $ 27.35 $ 55.45 $ 15.25 $ 35.90 $ 24.75 $ 34.35 $ 85.15 $ 27.75 $ 51.60 $ 9.90 $ 17.35 $ 10.80 $ 19.90 $ 12.80 $ 9.90 $ 21.45 $ 12.35 $ 15.15 $ 23.90 $ 42.35 $ 33.40 $ 8.15 $ 19.70 $ 11.50 $ 9.65 $ 19.70 $ 11.25 $ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 17.45 $ 1744.20 $ 36.75 $ 2.95 $ 27.10 $ 8.55 $ 5.95 $ 2.95 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 10.60 $ 10.80 $ 11.65 $ 27.10 $ 34.35 $ 43.05 $217.55 $ 10.50 $ 11.65 $ 23.20 $ 13.70 $ 10.50 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 25.20 $ 34.35 $ 44.65 $ 8.60

80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0

April 2011 OhiO BeverAge mOnthly 65

4087B 4092B 4092l 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072l 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

henneSSy vS hiStOriC henneSSy vSOP COgnAC henneSSy vSOP COgnAC henneSSy X O J C COgnAC vSOP JACQue CArDin grAPe FrAnCe POli PO trAminAr grAPPA KOrBel KOrBel lAirDS APPle BrAnDy 100 lAirDS rAre APPle BrAnDy lAirDS OlD APPle BrAnDy 90mO lAnDy vS COgnAC lerOuX POliSh BlACKBerry mAnAStirKA mArASKA SlivOvitZ KOSher mArtell COrDOn Bleu COgnAC mArtell XO 12yr mArtell vSOP meuKOW v.S. metAXA AmPhOrA 7 StAr mOlettO grAPPA D'neBBiOlO PArAmOunt ginger BrAnDy PAul mASSOn grnD AmBr vSOP 4yr PAul mASSOn grnD AmBr vSOP 4yr PreSiDente BrAnDy rAynAl nAPOleOn vSOP remy mArtin eXtrA remy mArtin 1738 ACCOrD remy mArtin XO eXCellenCe remy mArtin vS grAnD Cru SAlignAC ZutA OSA

$ 27.35 $ 36.95 $ 56.00 $121.60 $ 21.25 $ 9.05 $ 40.65 $ 9.05 $ 18.80 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 69.25 $112.85 $ 28.20 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 13.40 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

gin 0193l 0303D 0304D 0304l 0305D 0305e 0305l 0308B 0308D 0308l 0313B 0313D 0313e 0313l 0319D 0319l 0320D 0322B 0322D 0322l 0326B 0326D 0326e 0326l 0327D 0327l 0329D 0330D 0330l 0339B 0339D 0339l 0340l 0563D 0563l 0962B 1324B 1327B 1327D 1327l 1369B 1495B 1522B 1660e 1673e 1680e 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379l 6444D 6716B 6716D 6716l

AriStOCrAt gin FleiSChmAnnS gin CryStAl PAlACe gin CryStAl PAlACe gin SeAgrAmS eXtrA Dry gin SeAgrAmS eXtrA Dry gin SeAgrAmS eXtrA Dry gin gOrDOnS gin gOrDOnS gin gOrDOnS gin BeeFeAter gin BeeFeAter gin BeeFeAter gin BeeFeAter gin PArAmOunt 90 gin PArAmOunt 90 gin CAlvert gin BOmBAy gin BOmBAy gin BOmBAy gin tAnQuerAy gin tAnQuerAy gin tAnQuerAy gin tAnQuerAy gin glenmOre gin glenmOre gin BOOthS gin hAllerS gin hAllerS gin gilBeyS gin gilBeyS gin gilBeyS gin SenAtOrS CluB gin 4yr BArtOn gin BArtOn gin BlueCOAt gin BOmBArDier militAry BOmBAy SAPPhire gin BOmBAy SAPPhire gin BOmBAy SAPPhire gin BOODleS BritiSh gin BrOKerS gin BurnettS gin trAveler neW AmSterDAm 200ml SeAgrAmS eXtrA Dry 200 tAnQuerAy gin 200ml gilBeyS gin trAveler gOrDOnS trAveler henDriCK'S gin henDriCK'S gin mC COrmiCK gin mAgellAn mC COrmiCK gin mC COrmiCK gin meierS nO 94 gin neW AmSterDAm gin neW AmSterDAm gin neW AmSterDAm gin

66 OhiO BeverAge mOnthly APril 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.10 12.70 12.30 7.10 16.20 8.40 12.00 9.75 19.85 12.35 15.15 33.65 7.55 9.40 16.15 8.95 14.95 15.00 32.65 22.90 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 5.90 12.30 7.20 23.90 5.75 17.65 37.95 26.45 13.40 15.15 6.90 3.30 3.30 4.15 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50 10.80 22.30 15.00

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 94.6 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0

7868D 7868l 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905l 8914B 8995B 8995D 8995l 9072B 9153B 9157B 9195l 9504B 9604B 9669B 9669e

PArAmOunt gin 80 PArAmOunt gin 80 PinnACle gin PinnACle gin PlymOuth gin right gin SeAgrAmS APPle tWSt gin SeAgrAmS DiStillerS rSv SeAgrAmS DiStillerS rSv SeAgrAm eXtrA Dry gn trv SeAgrAm'S grAPe gin SeAgrAmS lime tWiSteD gin SeAgrAmS lime tWiSteD gin SeAgrAmS lime tWiSteD gin SeAgrAmS OrAnge tWiSt gin BurnettS White SAtin gin BurnettS White SAtin gin BurnettS White SAtin gin SmOOth AmBler greenBrier tAnQuerAy nO 10 tAnQuerAy rAngPur 3 iSlAnDS gin WAterSheD DiStillery gin Whitley neill gin WOODStOne CreeK gin WOODStOne CreeK gin

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

12.85 7.85 8.15 17.95 22.95 23.90 9.05 11.65 24.05 9.05 9.05 9.05 16.20 12.90 9.05 6.90 15.35 10.10 25.60 25.60 19.40 11.45 24.35 21.10 28.70 5.70

80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 80.0 94.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 15.20 8.00 30.00 11.40 19.50 14.05 14.25 24.95 7.50 29.95 17.65 12.35 14.80 14.10 10.55 16.75 10.55 14.10 26.45 14.10 22.95 17.65 14.10 17.65 14.10 14.10 10.55 14.10 4.95 14.10 14.10 13.60 7.50 13.60 7.50 17.65 22.80 10.55 22.05 16.75 18.65 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 10.55 22.05 8.80 16.75 15.85 12.50 14.00 7.90 25.60 16.85 8.85 25.70 14.50 28.05 8.75

70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 70.0

rum 0065B 0065D 0065l 0094B 0095B 0096B 0097B 0099B 0099D 0197l 0355B 0390B 0394B 0397B 0400B 0401B 0401l 0402B 0405B 0405D 0412B 0412D 0412l 0420B 0420l 0425B 0432B 0439B 0441B 0444e 0447B 0448B 0501D 0501l 0502D 0502l 0510B 0510l 0512B 0512D 0512l 0524B 0536D 0536l 0537B 0537D 0537l 0539B 0539D 0539l 0544B 0544D 0544e 0544l 0869B 0899B 0965D 0965l 1010B 1494B 1550l 1565B 1755B 1755D 1755e

ADmirAl nelSOn SPiCeD rum ADmirAl nelSOn SPiCeD rum ADmirAl nelSOn SPiCeD rum APPletOn eStAte eXtrA 12yr APPletOn White rum APPletOn eStAte reServe APPletOn SPeCiAl gOlD rum APPletOn vX APPletOn vX AriStOCrAt rum AtlAntiCO BACArDi 8 rum 8yr BACArDi Big APPle BACArDi gOlD reServe BACArDi COCO rum BACArDi SeleCt rum BACArDi SeleCt rum BACArDi gOlD trAveler BACArDi DrAgOnBerry BACArDi DrAgOnBerry BACArDi limOn rum BACArDi limOn rum BACArDi limOn rum BACArDi O rum BACArDi O rum BACArDi PeACh reD BACArDi rAZZ rum BACArDi SuPeriOr trAveler BACArDi grAnD melOn BACArDi multi-FlAvOreD PAK BACArDi tOrCheD Cherry BACArDi rOCK COCOnut mr BOStOn light mr BOStOn light mr BOStOn DArK mr BOStOn DArK BACArDi 151 rum BACArDi 151 rum BACArDi gOlD rum BACArDi gOlD rum BACArDi gOlD rum BArBAnCOurt reS. SPeCiAle rOnriCO gOlD rum rOnriCO gOlD rum rOnriCO Silver rum rOnriCO Silver rum rOnriCO Silver rum myerS OriginAl DArK rum myerS OriginAl DArK rum myerS OriginAl DArK rum BACArDi SuPeriOr light BACArDi SuPeriOr light BACArDi SuPeriOr light BACArDi SuPeriOr light BACArDi AneJO BlACK BeArD SPiCeD rum BOCADOr White rum FlOriDA BOCADOr White rum FlOriDA 10 CAne rum BrugAl AneJO rum CAliCO JACK SPiCeD rum CABAnA CAChACA CAPtAin mOrgAn SPiCe rum CAPtAin mOrgAn SPiCe rum CAPtAin mOrgAn SPiCe rum

1755l 1757B 1757D 1758B 1762B 1763B 1766l 1768B 1769B 1772l 1827D 1827l 1829B 1829D 1829l 1838B 1838l 2315B 2398l 2400l 2401l 2402l 2403l 2415B 2416l 2417B 2418B 2419l 2421l 2422B 2423B 2424l 2425B 2734B 3787B 5209B 5488B 5488D 5493l 5495l 5498B 5499B 5499D 5499l 5500l 5502l 5503l 5504l 5505B 6068B 6069B 6069D 6069l 6360D 6360l 6441D 6441l 6442D 6442l 6643D 6651B 6652B 6652D 6653B 6699l 7692B 7722B 7730l 7788l 7835B 7835D 7835l 7836B 7836D 7836l 7839l 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645l 8646B 8881B 8882B 9065B 9229B 9230B 9570B

CAPtAin mOrgAn SPiCe rum CAPt mOrgAn SPiCeD 100 CAPt mOrgAn SPiCeD 100 CAPt mOrgAn SPiCeD 100 trvl CAPtAin mOrgAn trAveler rum CAPtAin mOrgAn lime Bite CAPt mOrgAn PArrOt BAy COCOnt CAPtAin mOrgAn Slvr SPiCe CAPtAin mOrgAn Pvt StOCK CAPtAin mOrgAn tAttOO CAStillO gOlD lABel CAStillO gOlD lABel CAStillO Silver rum CAStillO Silver rum CAStillO Silver rum CAStillO SPiCeD rum CAStillO SPiCeD rum COruBA SPiCeD CruZAn 151 PrF rum CruZAn BlACK Cherry CruZAn BAnAnnA CruZAn PineAPPle CruZAn BlACKStrAP CruZAn eStAte DiAmOnD CruZAn mAngO CruZAn eStAte Sngl Brl rum CruZAn JunKAnu CitriS CruZAn COCOnut CruZAn vAnillA CruZAn eStAte DArK CruZAn eStAte light CruZAn guAvA CruZAn 9 DOn Q CriStAl gOSlingS BlACK SeAl JOhn mCCullOCh rum KrAKen BlACK SPiCeD KrAKen BlACK SPiCeD lADy Bligh BAnAnA lADy Bligh Cherry lADy Bligh SPiCeD trAveler lADy Bligh SPiCeD lADy Bligh SPiCeD lADy Bligh SPiCeD lADy Bligh COCOnut lADy Bligh mAngO lADy Bligh PineAPPle$ lADy Bligh vAnillA lADy Bligh 151 rum mAliBu BlACK mAliBu rum mAliBu rum mAliBu rum mC COrmiCK rum mC COrmiCK rum meierS gD lABel v iSlAnDS meierS gD lABel v iSlAnDS meierS Wh lAB v iSlnD rum meierS Wh lAB v iSlnD rum mOntegO BAy Silver mt gAy XtrA OlD rum mt gAy eCliPSe mt gAy eCliPSe mt gAy eCliPSe Silver myerS'S PlAtinum OrOnOCO PlAtinum reServe PAnAmA JACK SPiCeD PArAmOunt 151 PArAmOunt DrAgOn Fruit PArAmOunt gOlD lBl PArAmOunt gOlD lBl PArAmOunt gOlD lBl PArAmOunt White lBl PArAmOunt White lBl PArAmOunt White lBl PArAmOunt WhiPt Creme PyrAt X O reServe PuCKer CitruS SQueeZe PuCKer grAPe gOne WilD PuCKer SOur APPle SASS PuCKer WilD Cherry teASe rOgue rOn mAtuSAlem grAn reServA rOn mAtuSAlem PlAtinO rOnriCO CliPPer SPiCeD rum SAilOr Jerry SPiC nAvy rum SAilOr Jerry SPiC nAvy rum SAilOr Jerry SPiC nAvy rum SAilOr Jerry SPiCeD trAvlr SeAgrAmS BrAZil CitruS rum SeAgrAmS BrAZiliAn SPiCeD JACK nO 94 tOmmy BAhAmA gOlDen Sun tOmmy BAhAmA White SAnD WhAler'S vAnillA

$ 18.30 $ 17.70 $ 30.75 $ 17.70 $ 14.50 $ 14.50 $ 17.55 $ 14.50 $ 19.15 $ 17.75 $ 16.30 $ 8.65 $ 7.05 $ 16.30 $ 8.65 $ 6.50 $ 8.65 $ 10.80 $ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 14.70 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 6.80 $ 12.75 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 14.30 $ 13.40 $ 24.95 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 13.85 $ 38.70 $ 15.15 $ 26.70 $ 13.40 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 28.40 $ 18.45 $ 15.15 $ 8.15 $ 8.15 $ 12.55 $ 12.90 $ 12.90 $ 8.05

70.0 100.0 100.0 100.0 70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 60.0

9675B

WrAy & nePheW Wh OverPrOOF

$ 16.00

126.0

SCOtCh 0018B 0019B 0020B 0031B 0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202e 0202l 0204B 0204D 0204l 0206D 0208B 0208D 0208l 0212B 0212D 0213D 0213l 0215B 0215D 0215l 0225B 0225D 0225l 0227B 0232B 0232D 0232l 0238B 0238D 0238l 0239B 0239D 0239l 0241D 0241l 0246D 0246l 0249D 0253B 0281B 0281D 0281l 0282B 0282l 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1488B 1490B 1498B 1519B 1520B 1636e 1751B 2004B 2005B 2006B 2052D 2052l 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3634B 3640B 3641B 3641D 3641l

ABerlOur 18 yr $ 86.65 ABerlOur 12 yr Sm $ 31.70 ABerlOur A'BunADh $ 54.55 ABerFelDy 12 yr $ 44.10 ABerFelDy 21 yr $150.00 ArDmOre SCOtCh $ 36.10 ArDBeg 10yr Single mAlt $ 43.05 BOWmOre 12 yr $ 39.55 PinCh - hAig 15 yr $ 29.70 DeWArS $ 19.40 DeWArS $ 39.70 DeWArS $ 21.15 DeWArS $ 27.35 JOhnnie WAlKer reD 12 yr $ 21.15 JOhnnie WAlKer reD 12 yr $ 42.40 JOhnnie WAlKer reD 12 yr $ 27.35 uSherS green StriPe $ 22.25 lAuDerS 3 yr $ 8.05 lAuDerS 3 yr $ 17.55 lAuDerS 3 yr $ 10.35 grAntS StAnD FASt $ 14.25 grAntS StAnD FASt $ 31.90 OlD Smuggler $ 18.80 OlD Smuggler $ 11.45 ChivAS regAl $ 25.60 ChivAS regAl $ 58.10 ChivAS regAl $ 38.55 Cutty SArK $ 16.85 Cutty SArK $ 33.55 Cutty SArK $ 22.00 White hOrSe $ 12.55 JOhnnie WAlKer BlACK 12 yr $ 31.55 JOhnnie WAlKer BlACK 12 yr $ 69.15 JOhnnie WAlKer BlACK 12 yr $ 41.55 J & B rAre $ 18.95 J & B rAre $ 40.65 J & B rAre $ 25.60 grAnD mACniSh 3 yr $ 8.15 grAnD mACniSh 3 yr $ 17.50 grAnD mACniSh 3 yr $ 10.60 highlAnD miSt 3 yr $ 16.65 highlAnD miSt 3 yr $ 9.55 inverhOuSe 3 yr $ 16.65 inverhOuSe 3 yr $ 10.35 J W DAnt SCOtCh $ 17.55 BAllAntineS $ 10.80 JAmeSOn iriSh WhSKy $ 18.65 JAmeSOn iriSh WhSKy $ 41.50 JAmeSOn iriSh WhSKy $ 28.05 BuShmillS iriSh WSKy $ 17.55 BuShmillS iriSh WSKy $ 28.00 AuChentOShAn 3 WOOD SmS $ 49.20 AuChentOShAn ClASSiC SmS $ 24.75 BAlvenie Single 15yr $ 60.50 BAlvenie 14 CAriBBeAn CASK $ 51.80 BAlvenie DOuBleWOOD 12 yr $ 44.90 BAlvenie POrtWOOD 21 yr $137.55 BlACK BuSh iriSh WhSKy $ 31.00 BOWmOre legenD SmS $ 21.25 BunnAhABhAin 12 yr $ 47.45 BuChAnAn DeluXe 12 SCOtCh $ 28.35 BruiChlADDiCh rOCKS $ 48.50 BuShmillS 16 yr Single mAlt $ 58.65 BuShmillS 10 yr iriSh $ 35.45 glenFiDDiCh 45 COmBO $ 42.80 CAOl ilA 12 yr SCOtCh $ 44.30 ChivAS regAl SAlute 21yr $156.85 ChivAS regAl 25 $218.90 ChivAS regAl 18 yr $ 43.05 ClAn mACgregOr SCOtCh $ 16.20 ClAn mACgregOr SCOtCh $ 10.60 ClOntArF ClASSiC BlenD $ 17.60 ClyneliSh $ 31.05 CrAggAnmOre Sngl mAlt SCOt 12 yr $ 45.85 DAlmOre StillmAn 28 yr $ 117.60 DAlmOre 12 $ 36.10 DAlWhinnie Sngl mAlt SCOtC 15 yr 52.70 DeWAr'S SignAture $189.75 $ 31.75 DeWArS SPeC rSv 12 yr Bln SCOtCh FAmOuS grOuSe 12 yr $ 23.90 FeCKin iriSh WhSKy $ 16.90 glenFiDDiCh SPeC reS 12 yr $ 34.35 glen gAriOCh $ 16.35 glenKinChie 12 yr $ 46.60 glenFiDDiCh SOler rSv 15 yr $ 43.95 glenFiDDiCh AnCnt rSv 18 yr $ 60.50 glenFiDDiCh 15yr DiStly eDitiOn $ 51.80 glenlivet 18 yeAr $ 60.50 glenlivet Single mAlt 12 yr $ 31.75 glenlivet Single mAlt 12 yr $ 68.55 glenlivet Single mAlt 12 yr $ 43.75

86.0 86.0 119.0 80.0 80.0 92.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 95.6 86.0 86.0 86.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 82.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 90.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0

April 2011 OhiO BeverAge mOnthly 67

3643B 3645B 3646B 3647B 3649B 3650e 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895l 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721l 7980D 8327D 8327l 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317l 9605B 9606B

glenlivet ArChive 86 21 yr glenmOrAngie 10 yr glenlivet FrenCh OAK 15 yr glenlivet nADurrA 16 yr glenmOrAngie lASAntA glenmOrAngie 10 yr - 100ml glenlivet nADurrA trium 91 glenmOrAngie QuintA ruBAn glenmOrAngie neCtAr D Or glenrOtheS SeleCt reServe glenrOtheS SCOtCh highlAnD PArK Sngl mAlt 12yr highlAnD PArK 18y iriShmAn OriginAl ClAn WhiSKey iriShmAn OriginAl ClAn WhiSKey JAmeSOn gOlD JAmeSOn vintAge reS. JAmeSOn 18 yr JAmeSOn 12 yr JOhn BArr reD J. mCDOugAlS BlADnOCh JOhn POWer & SOn iriSh glD JOhnnie WAlKer Blue JOhnny WAlKer BlK 100 AnniveSAry JOhnnie WAlKer gOlD 18 yr JOhnnie WAlKer grn KilBeggAn lAgAvAulin DiStillerS eD. lAgAvAulin Single mAlt 16 yr lAPhrOAig 18 yr lAPhrOAig CASK Strength 10 yr lAPhrOAig Single mAlt 10 yr mACAllAn CASK Strength SmS mACAllAn 12 yr Single mAlt mACAllAn 12 yr Single mAlt mACAllAn 18 yr Single mAlt mACAllAn Fine OAK 10 yr mACAllAn Fine OAK 15 yr mACAllAn 25 yr mACAllAn 30 yr mCClellAnDS iSlAy mCClellAnDS highlnD mCivOr SCOtCh miDletOn miChAel COllinS BlenDeD OBAn DiStillerS ADDitiOn OBAn Single mAlt 14 OlD Pulteney 12 yr PADDy iriSh WhiSKey PASSPOrt SCOtCh Queen Anne Queen Anne reDBreASt iriSh WhiSKey 12 yr SCOreSBy SCOtCh SingletOn Single mAlt 12 yr SlAne CAStle SPeyBurn Single mAlt 10 yr SPeyBurn BrADAn OrACh tAliSKer Single mAlt 10 yr tAmDhu SCOtCh WhiSKey 10 yr FAmOuS grOuSe FAmOuS grOuSe tullAmOre DeW - irelAnD tullAmOre DeW - irelAnD WilD SCOtSmAn 15 yr WilD SCOtSmAn BlACK lABel

0038l 0039B 0040B 0048B 0050B 0371B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B 1857B 1859B 1860B 2281B 2282B 2306B

AgAvAleS teQuilA gOlD 110 AgAverO OrAnge teQuilA AgAve lOCO AgAvAleS gOlD 80 Alien teQuilA Silver ASOmBrOSO Silver BAluArte teQuilA CABO WABO AneJO CABO WABO BlAnCO CABO WABO rePOSADO CuervO eSPeCiAl Silver 200 PAtrOn AneJO PAtrOn Silver 200ml SAuZA hOrnitOS PlAtA PAtrOn rePOSADO CASA nOBle CryStAl CAZADOreS AneJO CAZADOreS BlAnCO CAZADOreS rePOSADO CentenAriO PlAtA CentenAriO rOSAngel CentenAriO tenAmPA AZul COrAZOn BlAnCO COrAZOn rePOSADO COrOnADO teQuilA

$120.70 86.0 $ 34.35 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 43.05 92.0 $ 25.85 89.2 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 37.85 86.0 $107.00 86.0 $ 17.65 80.0 $ 27.95 80.0 $ 51.80 80.0 $ 173.90 92.0 $ 75.35 80.0 $ 34.30 80.0 $ 11.40 80.0 $ 77.45 111.6 $ 16.00 80.0 $203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 52.65 86.0 $ 14.30 80.0 $ 86.90 86.0 $ 60.45 86.0 $ 61.60 96.0 $ 55.45 115.6 $ 34.30 86.0 $ 51.80 117.6 $ 43.05 86.0 $ 86.00 86.0 $131.20 86.0 $ 34.35 80.0 $ 69.75 86.0 $592.65 86.0 $1054.75 86.0 $ 20.15 80.0 $ 20.15 80.0 $ 12.55 80.0 $ 120.30 80.0 $ 21.25 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 25.60 86.0 $ 28.05 80.0 $ 20.55 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

teQuilA

68 OhiO BeverAge mOnthly April 2011

$ 15.55 $ 18.65 $ 28.40 $ 16.90 $ 45.30 $ 34.35 $ 33.65 $ 38.70 $ 25.60 $ 34.30 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 34.35 $ 34.95 $ 22.05 $ 26.45 $ 34.35 $ 20.90 $ 16.90 $ 25.60 $ 30.00 $ 10.70

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

2317B 2318B 2410B 2410D 2410e 2410l 2411B 2411D 2411l 2721B 2722B 2722D 2724B 2760B 2761B 2883B 2884B 2885B 2891B 2899B 2900B 2903B 2903D 2903l 2905B 2907B 2909B 2910B 2911B 2916B 2916D 2917B 2917D 2926B 2926D 2926l 2927B 2927D 2927l 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240l 5243B 5244B 5247B 5247D 5247l 5249l 5250l 5253B 5254l 5497B 5497D 5497l 5501B 5501D 5501l 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6118B 6119B 6119D 6345l 6580B 6584B 6585B 6586B 6588B 6642B 6645l 6647l 6649l 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D

COrZO rePOSADO COrZO Silver CuervO eSPeCiAl CuervO eSPeCiAl CuervO eSPeCiAl CuervO eSPeCiAl 1800 rePOSADO teQ 1800 rePOSADO teQ 1800 rePOSADO teQ DOn JuliO AneJO DOn JuliO BlAnCO DOn JuliO BlAnCO DOn JuliO rePOSADO DOS lunAS Silver DOS mAnOS BlAnCO el ArCO AneJO el ArCO BlAnCO el ArCO rePOSADO el CABAllO eStrellA miXtO el ChArrO rePOSADO el ChArrO Silver 1800 teQuilA Silver 1800 teQuilA Silver 1800 teQuilA Silver 1800 SeleCt Silver el grADO BlAnCO el mAyOr AneJO el mAyOr BlAnCO el mAyOr rePOSADO el JimADOr BlAnCO el JimADOr BlAnCO el JimADOr rePOSADO el JimADOr rePOSADO el tOrO gOlD el tOrO gOlD el tOrO gOlD el tOrO Silver el tOrO Silver el tOrO Silver eSPOlOn BlAnCO eSPOlOn rePOSADO FAmiliA CAmArenA rePOSADO FAmiliA CAmArenA Silver grAn PAtrOn PlAtinum teQ herrADurA AneJO herrADurA rePOSADO herrADurA Silver CuervO BlACK meDAlliOn CuervO trADiCiOnAl 1800 AneJO CuervO eSPeCiAl Silver CuervO eSPeCiAl Silver CuervO eSPeCiAl Silver JuAreZ Silver JuAreZ gOlD CuervO PlAtinO JuAreZ gOlD DSS lA PrimA White lA PrimA White lA PrimA White lA PrimA gOlD teQ lA PrimA gOlD teQ lA PrimA gOlD teQ lunA nuevA AneJO lunA nuevA rePOSADO lunA nuevA Silver lunAZul BlAnCO lunAZul rePOSADO mAeStrO DOBel mArgAritAville iSlAnD lime mArgAritAville trOP tAnger mArgAritAville teQ Silver mArgAritAville teQ gOlD mArgAritAville teQ gOlD mAtADOr gOlD teQ milAgrO Silver milAgrO AneJO milAgrO rePOSADO milAgrO SBr reP milAgrO SBr Silver mOnte AlBAn teQuilA mOnteZumA Blue mOnteZumA White - meXiCO mOnteZumA gOlD – meXiCO 901 Silver teQuilA vOODOO tiKi AneJO vOODOOtiKi Blue DrAgOn vOODOOtiKi DeSert rOSe vOODOOtiKi green DrAgOn vOODOOtiKi PlAtinum vOODOOtiKi rAPOSADO PArtiDA BlAnCO PAtrOn AneJO PAtrOn AneJO

$ 43.30 $ 35.50 $ 16.10 $ 32.75 $ 11.95 $ 21.70 $ 24.60 $ 36.30 $ 29.80 $ 51.55 $ 43.70 $ 79.05 $ 45.20 $ 31.75 $ 23.90 $ 50.75 $ 43.70 $ 50.75 $16.00 $16.00 $16.00 $ 24.60 $ 36.30 $ 29.80 $ 30.00 $ 39.50 $ 30.00 $ 25.60 $ 26.50 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 18.65 $ 18.65 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 32.75 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 16.90 $ 15.15 $ 43.05 $ 11.65 $ 13.40 $ 11.65 $ 11.65 $ 23.20 $ 10.25 $ 23.85 $ 34.35 $ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 38.70 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0

7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440l 8442l 8717B 8718B 8719B 8719l 8721B 8722B 8723B 8723D 8723l 8727B 8733B 8734B 8739l 8860B 8861B 8862B 8863B 8931B 8932B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9184B 9199l 9222B 9223B 9224B 9252l 9253l 9308B 9309B 9363B 9364B 9737B

PAtrOn Silver PAtrOn Silver PAtrOn rePOSADO PePe lOPeZ gOlD POrFiDiO PlAtA POrFiDiO Silver riO grAnDe Silver riO grAnDe Silver riO grAnDe gOlD Cien AnOS BlAnCO Cien AnOS rePOSADO SAuZA BlAnCO SAuZA BlAnCO SAuZA treS gen PlAtA teQ. SAuZA treS gener AneJO SAuZA eXtrA gOlD SAuZA eXtrA gOlD SAuZA eXtrA gOlD SAuZA COnmemOrAtivO SAuZA hOrnitOS AneJO SAuZA hOrnitOS PlAtA SAuZA girO Silver SCOrPiAn meZCAl AneJO 1 yr SCOrPiAn meZCAl AneJO 3 yr SCOrPiAn meZCAl rePOSADO SCOrPiAn meZCAl Silver SenOr FrOgS PlAtA SenOr FrOgS rePOSADO tArAntulA AZul tArAntulA rePOSADO tArAntulA lime tArAntulA StAWBerry SAuZA hOrnitOS rePOSADO teQuilA rePOSADO teQuilA Silver teQ OChO PlAtA lAS POmeZ teQ OChO rePOSADO lAS POmeZ teQuilA 30 - 30 rePOSADO 3 iSlAnD White teQuilA tierrA'S AneJO tierrA'S BlAnCO tierrA'S rePOSADO tOrtillA Silver tOrtillA gOlD treS riOS Silver treS riOS rePOSADO tWO FingerS teQuilA gOlD tWO FingerS teQuilA White ZAPOPAn rePOSADO

$ 42.80 $ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 10.00 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 29.90 $ 19.35 $ 19.35 $ 31.45 $ 40.55 $ 28.95 $ 25.55 $ 15.15 $ 16.90 $ 16.75 $ 13.45 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $ 19.30 $ 11.45 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 26.15 $ 20.15 $ 12.55 $ 11.65 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 16.90 $ 16.90 $ 33.65 $ 24.60 $ 20.40 $ 16.90 $ 16.90 $ 21.95 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 33.65 $ 18.90 $ 24.60 $ 16.90 $ 24.60 $ 16.90 $ 24.60 $ 6.75 $ 16.90 $ 33.65 $ 24.60 $ 24.60 $ 16.90 $ 24.60 $ 24.60 $ 11.85 $ 7.10 $ 25.60 $ 7.10 $ 8.20 $ 14.85 $ 10.70 $ 30.85 $ 30.85 $ 30.85 $ 25.60 $ 51.10 $ 34.15 $ 34.35 $ 30.85

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

vODKA 0027B 0028B 0028D 0028l 0034B 0036B 0042B 0042l 0052B 0054B 0054l 0057B 0057D 0057e 0057l 0060B 0060l 0061B 0062l 0063e 0064B 0064D 0064l 0068l 0069B 0069l 0074l 0194D 0194l 0450B 0194l 0737B 0737D 0737l 0832B 0834B 0835B 0838B 0838D 0838l 0840B 0841B

ABSOlut WilD teA ABSOlut CitrOn ABSOlut CitrOn ABSOlut CitrOn AlChemiA ChOCOlAte ABSOlut KurAnt vDK ABSOlut APeACh ABSOlut APeACh ABSOlut Berri ACAi ABSOlut 100 BlACK ABSOlut 100 BlACK ABSOlut 80 ABSOlut 80 ABSOlut 80 ABSOlut 80 ABSOlut PeArS ABSOlut PeArS ABSOlut PePPAr vDK ABSOlut ruBy reD ABSOlut mini BAr ABSOlut mAnDrin vDK ABSOlut mAnDrin vDK ABSOlut mAnDrin vDK ABSOlut rASPBerri ABSOlut vAnilA ABSOlut vAnilA ABSOlut mAngO AriStOCrAt AriStOCrAt BACKOn AriStOCrAt PArAmOunt Cherry PArAmOunt Cherry PArAmOunt Cherry BelveDere BlDy mAry BelveDere PinK grAPeFruit BelveDere BlACK rASPBerry BelveDere vDK BelveDere vDK BelveDere vDK BelveDere iX BelveDere CytruS

0842B 0846B 0946B 0953B 0958B 0958D 1337B 1426B 1426D 1483B 1523B 1525B 1525D 1525l 1526B 1527B 1528B 1530B 1531B 1533B 1534B 1539B 1536B 1611e 1640e 1641e 1643e 1675e 1676e 1678e 2009B 2012B 2048B 2048D 2048l 2050B 2050l 2053B 2053l 2358l 2385B 2392D 2392l 2444B 2444D 2452B 2658B 2659B 2778B 2782B 2893B 2895B 2896B 2897B 2952B 3011B 3011D 3011l 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3086B 3072l 3079B 3080B 3084B 3084D 3084l 3088B 3089B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907l 3909l 3910l 3912l 3919e 3968B 3971B 3975B 3976B 4869B

BelveDere OrAnge BelveDere intenSe BlAvOD the BlACK Blue Angel vODKA Blue iCe vDK Blue iCe vDK BOmBOrA vDK BOru OriginAl vDK BOru OriginAl vDK BOyD & BlAir BurnettS eSPreSSO BurnettS BurnettS BurnettS BurnettS PinK lemOnADe BurnettS rASPBerry Burnett'S vAnillA BurnettS SOur APPle BurnettS Cherry BurnettS BlueBerry BurnettS StrAWBerry BurnettS WAtermelOn BurnettS OrAnge Creme vODKA BurnettS vODKA grey gOOSe 200ml grey gOOSe l'OrAnge grey gOOSe le CitrOn SKyy 200 SmirnOFF 100 SveDKA trAveler 200 ChOPin ChOPin rye vODKA CirOC SuPer Premium CirOC SuPer Premium CirOC SuPer Premium CirOC COCOnut CirOC COCOnut CirOC reD Berry CirOC reD Berry CrAv vODKA CriStAll SignAture SerieS CrOWn ruSSe 80 PrOOF vDK CrOWn ruSSe CryStAl heAD CryStAl heAD CryStAl SPiritS BuCKeye vODKA DenAKA DenAKA BlACK Cherry DOuBle CrOSS vODKA DOWnunDer eD hArDy eFFen CuCumBer eFFen BlACK Cherry eFFen everCleAr FinlAnDiA 80 FinlAnDiA 80 FinlAnDiA 80 FinlAnDiA grAPeFruit FireFly SWeet teA FireFly SWeet teA FinlAnDiA mAngO FuSiOn FinlAnDiA tAngerine FuSiOn FireStArter vODKA FireFly mint teA FireFly rASPBerry teA vDK FrOZen ghOSt vODKA 42 BelOW Pure 44 nOrth huCKleBerry vODKA 44 nOrth nOrth rAiner vODKA FriS FriS FriS FuZZy FriS BlueBerry vODKA gilBey’S trvlr 80 gilBey'S vDK 100 gilBey'S vDK 100 gODivA ChOCOlAte gODivA ChOCOlAte gOrDOnS trAveler grAnD tOuring vODKA grey gOOSe grey gOOSe grey gOOSe grey gOOSe lA POire grey gOOSe l'OrAnge grey gOOSe le CitrOn grey gOOSe 50ml multi-PACK hAmmer & SiCKle vDK hAngAr One StrAight hAngAr One KAFFir lime vDK hAngAr One mAnDArin iCeBurg vDK

$ 30.85 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.30 80.0 $ 13.60 80.0 $ 9.75 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 5.15 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 2.95 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 3.30 80.0 $ 5.25 100.0 $ 3.30 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 31.30 80.0 $ 65.30 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 34.40 70.0 $ 28.25 80.0 $ 13.40 80.0 $ 11.55 80.0 $ 6.75 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 16.85 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 34.30 80.0 $ 7.40 80.0 $ 23.85 80.0 $ 21.25 75.0 $ 21.25 75.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0 $ 26.35 80.0 $ 19.30 80.0 $ 13.15 75.0 $ 16.90 70.0 $ 24.95 70.0 $ 13.15 75.0 $ 13.15 75.0 $ 18.65 80.0 $ 14.30 70.0 $ 14.30 70.0 $ 25.00 80.0 $ 19.30 84.0 $ 21.25 70.0 $ 21.25 70.0 $ 8.15 80.0 $ 16.20 80.0 $ 10.60 80.0 $ 25.60 80.0 $ 11.70 151.0 $ 7.40 80.0 $ 8.20 100.0 $ 18.45 100.0 $ 26.35 60.0 $ 26.35 60.0 $ 8.20 80.0 $ 16.45 80.0 $ 30.75 80.0 $ 61.75 80.0 $ 30.85 80.0 $30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 8.45 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 12.55 80.0

April 2011 OhiO BeverAge mOnthly 69

5000D 5000l 5004D 5004l 5013D 5015D 5015l 5016B 5016D 5016l 5018B 5018D 5018l 5020B 5020D 5020l 5021B 5021D 5021e 5021l 5025D 5028D 5028l 5029B 5030l 5033l 5036D 5036l 5038B 5038D 5038l 5039B 5039D 5039l 5040B 5040D 5040l 5074B 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308l 5309B 5309D 5310l 5311l 5313B 5382B 5382D 5382e 5382l 5383D 5383l 5385l 5386B 5387B 5489B 5490B 5490D 5490l 5492B 5882B 6008B 6008D 6391D 6391l 6428B 6460l 6620B 6659B 6660B 6661B 6741B 7698B 7728l 7834l 7834D 7837l 7846D 7846l 7897l 7921B 7990B 7991B 7992B 7995B 7997B 8074B 8238B 8239B

gilBey'S vDK 80 $ 14.70 gilBey'S vDK 80 $ 9.15 CryStAl vDK 80 $ 11.85 CryStAl vDK 80 $ 7.10 FleiSChmAnn rOyAl $ 10.50 WOlFSChmiDt $ 14.50 WOlFSChmiDt $ 8.05 SmirnOFF #57 100 $ 13.00 SmirnOFF #57 100 $ 26.35 SmirnOFF #57 100 $ 17.25 gOrDOnS 80 $ 8.20 gOrDOnS 80 $ 16.25 gOrDOnS 80 $ 9.70 PArAmOunt 80 $ 7.00 PArAmOunt 80 $ 14.45 PArAmOunt 80 $ 8.70 SmirnOFF nO. 21 80 $ 11.40 SmirnOFF nO. 21 80 $ 21.90 SmirnOFF nO. 21 80 $ 7.85 SmirnOFF nO. 21 80 $ 13.75 mr BOStOn rivA 100 $ 13.60 BArtOn vDK $ 11.75 BArtOn vDK $ 7.00 BArtOn trAveler $ 11.60 hAllerS 80 $ 6.85 tAmirOv 100 $ 5.90 niKOlAi $ 13.60 niKOlAi $ 7.00 PArAmOunt 100 $ 9.05 PArAmOunt 100 $ 17.10 PArAmOunt 100 $ 10.20 PArAmOunt 90 $ 7.50 PArAmOunt 90 $ 15.95 PArAmOunt 90 $ 7.10 POPOv 80 $ 6.90 POPOv 80 $ 13.65 POPOv 80 $ 8.05 JAmeS river PlAnt SWeet vODKA $ 17.00 JeAn mArC XO vDK $ 49.90 JeremiAh WeeD SWeet teA $ 16.95 JeremiAh WeeD SWeet teA $ 24.95 JOhn mCCullOCh $ 11.90 Jr JOhnSOnS miDnight mOOn $ 17.75 Jr JOhnSOnS miDnight mOOn APPle Pie $ 17.75 KAmChAtKA 80 $ 6.45 KAmChAtKA 80 $ 13.65 KAmChAtKA 80 $ 7.55 KAmChAtKA 90 $ 8.90 KAmChAtKA 90 $ 16.20 KAmChAtKA Cherry $ 9.95 KAmChAtKA grAPe $ 9.95 KAmChAtKA trAveler $ 6.45 Ketel One $ 20.20 Ketel One $ 40.65 Ketel One $ 20.70 Ketel One $ 28.95 Ketel One CitrOen $ 40.65 Ketel One CitrOen $ 28.95 Ketel One OrAnJe $ 28.95 KhOrtytSA hOney PePPer $ 25.40 KhOrtytSA PlAtinum $ 24.60 KOrSKi trAveler $ 6.50 KOrSKi $ 6.50 KOrSKi $ 11.85 KOrSKi $ 7.10 KutSKOuA $ 8.90 level $ 25.60 luKSuSOWA $ 9.90 luKSuSOWA $ 23.20 mC COrmiCK $ 13.00 mC COrmiCK $ 7.35 meDeA $ 38.70 meier'S vDK PlAStiC $ 7.40 mOnOPOlOWA POtAtO $ 12.55 mOOn mOuntAin vODKA $ 16.95 mOOn mtn COAStAl CitruS $ 16.95 mOOn mtn WilD rASPBerry $ 16.95 OCeAn vODKA $ 25.60 OyO $ 30.80 PArAmOunt OrAnge Flv vDK $ 10.70 PArA ultrA BuBBle $ 10.70 PArA ultrA BuBBle $ 15.35 PArAmOunt vAnillA $ 10.70 PArAmOunt grAPe $ 14.85 PArAmOunt grAPe $ 10.70 PArAmOunt SWeet teA $ 10.70 PArAmOunt 100 trvlr $ 8.85 PeAChKA $ 5.20 PeArl $ 9.90 PeArl POmegrAnAte $ 9.90 PeArl BlueBerry vDK $ 11.40 PeArl Plum $ 9.90 PeureuX $ 25.60 PinnACle CitruS $ 10.50 PinnACle Berry $ 10.50

70 OhiO BeverAge mOnthly APril 2011

80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0

8241B 8242B 8243B 8243D 8243l 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8880B 8880D 8880l 8884B 8885B 8886B 8896D 8896l 8908B 8910B 8915B 8930l 8934B 9006l 9007l 9008e 9009l 9010l 9011l 9012B 9012D 9012e 9012l 9014D 9014l 9016l 9017l 9018l 9022B 9024B 9024l 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032l 9033B 9033l 9034B 9034D 9034l 9035B 9036B 9037B 9038B 9038D 9038l 9039B 9039D 9039l 9040B 9040D 9040l 9041B 9042B 9043B 9044B 9044l

PinnACle le DOuBle eXPreSSO PinnACle KiWi StrAWBer PinnACle PinnACle PinnACle PinnACle Cherry vDK PinnACle Cherry vDK PinnACle rASPBerry PinnACle grAPe PinnACle mAngO PinnACle vAnillA PinnACle trOPiCAl PunCh PinnACle 100 PinnACle WhiPPeD PinnACle WhiPPeD PinnACle ChOCOlAte WhiPPeD PinnACle ChOCOlAte WhiPPeD PlAyerS eXtreme CArAmel PlAyerS eXtrm Cherry vDK POPOv trAveler PrAirie OrgAniC KOSher vDK PrAvDA PrOOF 105 PuruS PrOOF 110 rAin OrgAniCS rAin OrgAniCS reyKA vDK rOKK CitruS rOKK OrAnge rOKK ruSKOvA genuine ruSSiAn vD ruSSiAn StAnDArD OriginAl ruSSiAn StAnDArD OriginAl SeAgrAmS eXtrA SmOOth vDK SeAgrAmS eXtrA SmOOth vDK SeAgrAmS eXtrA SmOOth vDK SeAgrAmS APPle SeAgrAmS BlACK Cherry SeAgrAmS CitruS SKOl SKOl SeAgrAmS rASBerry SeAgrAm'S SWeet teA SeAgrAmS PlAtinum SenAtOrS CluB vDK SeverKA SKyy inFuSiOnS BlOOD OrAng SKyy inFuSiOnS DrAgOn Fruit SKyy inFuSiOnS rAinBOW PAC SKyy inFuSiOn PineAPPle SKyy inFuSiOn PASSiOnFruit SKyy inFuSiOn rASPBerry SKyy SKyy SKyy SKyy SKyy inFuSiOn CitruS SKyy inFuSiOn CitruS SKyy inFuSiOn Cherry SKyy inFuSiOnS ginger vDK SKyy inFuSiOn grAPe SmirnOFF BlACK Cherry SmirnOFF BlueBerry SmirnOFF BlueBerry SmirnOFF CrAnBerry SmirnOFF DArK rOASteD eSPr SmirnOFF melOntWiSt SmirnOFF lime SmirnOFF FlAvOr tWiSt 5 PACK SmirnOFF Silver SmirnOFF Silver SmirnOFF Silver SmirnOFF greenAPPle SmirnOFF greenAPPle SmirnOFF CitruS SmirnOFF CitruS SmirnOFF CitruS SmirnOFF POmegrAnAte tWiSt SmirnOFF trAveler SmirnOFF PASSiOn Fruit SmirnOFF OrAnge SmirnOFF OrAnge SmirnOFF OrAnge SmirnOFF rASPBerry SmirnOFF rASPBerry SmirnOFF rASPBerry SmirnOFF vAnillA SmirnOFF vAnillA SmirnOFF vAnillA SmirnOFF StrAWBerry SmirnOFF PeAr tWiSt SmirnOFF PineAPPle tWiSt SmirnOFF WAtermelOn SmirnOFF WAtermelOn

$ 10.50 $ 10.50 $ 10.50 $ 18.80 $ 12.35 $ 10.50 $ 18.80 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 12.55 $ 10.50 $ 18.80 $ 10.50 $ 18.80 $ 12.85 $ 12.85 $ 6.90 $ 16.85 $ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65 $ 9.65 $ 9.65 $ 16.20 $ 16.90 $ 30.15 $ 9.05 $ 20.55 $ 12.40 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.50 $ 4.95 $ 9.60 $ 16.75 $ 16.75 $ 5.00 $ 16.75 $ 16.75 $ 16.75 $ 12.55 $ 26.75 $ 14.40 $ 18.40 $ 26.75 $ 16.75 $ 16.75 $ 16.75 $ 16.75 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60

70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0

9045B 9046B 9046D 9046l 9047B 9049B 9050l 9057l 9060l 9066B 9068B 9073B 9093B 9114B 9116l 9128B 9128l 9130B 9131D 9131B 9131l 9133B 9134B 9135B 9135D 9135l 9136B 9137B 9139B 9143B 9144B 9144l 9144D 9149B 9149l 9151B 9154B 9154D 9154l 9156B 9156D 9156l 9158B 9159B 9160B 9160D 9161B 9162B 9164B 9164D 9164l 9165B 9175B 9186B 9193l 9196l 9197l 9201B 9201D 9201l 9202B 9203B 9204B 9205B 9205D 9205l 9207B 9208B 9208D 9208l 9209B 9210B 9210D 9210l 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D 9228B 9232B 9232D 9232l 9235B 9236B 9367B 9371B 9371D 9372B 9372D 9373B

SmirnOFF WhitegrAPe SOBieSKi SOBieSKi SOBieSKi SmirnOFF SPiCeD rOOt Beer SOBieSKi vDK(glASS) SOBieSKi vAniliA SOBieSKi KArAmel SOBieSKi OrAnge SOBieSKi rASPBerry SQuAre One BOtAniCAl SmOOth AmBler WhiteWAter StAWSKi SveDKA trAveler Syn StOliChnAyA BlueBeri vDK StOliChnAyA BlueBeri vDK StOliChnAyA CitrOS Flv vDK StOliChnAyA OhrAnJ StOliChnAyA OhrAnJ limitD eD StOliChnAyA OhrAnJ StOliChnAyA 100 StOliChnAyA elit StOliChnAyA StOliChnAyA StOliChnAyA StOliChnAyA WilD Cherry StOliChnAyA gAlA APPliK vD StOli White POmegrAniK vDK StOliChnAyA PeAChiK PlAtinum 7X vDK PlAtinum 7X vDK PlAtinum 7X vDK StOliChnAyA rAZBeri StOliChnAyA rAZBeri StOliChnAyA StrASBeri StOliChnAyA vAnil StOliChnAyA vAnil StOliChnAyA vAnil tAnQuerAy Sterling tAnQuerAy Sterling tAnQuerAy Sterling SWeet CArOlinA lemOnAD vDK SWeet CArOlinA rASP teA vDKA SWeet CArOlinA SWeet teA vODKA SWeet CArOlinA SWeet teA vODKA SveDKA rASPBerry SveDKA vAnillA vDK SveDKA SWeDiSh SveDKA SWeDiSh SveDKA SWeDiSh SveDKA Clementine SveDKA Cherry tetOn glACier JeWel OF ruSSiA ultrA 3 iSlAnDS vODKA 3 iSlAnDS vODKA 3 Olive BuBBle 3 Olive BuBBle 3 Olive BuBBle 3 Olive Berry 3 Olive CitruS 3 Olive rOOtBeer 3 Olive grAPe 3 Olive grAPe 3 Olive grAPe 3 Olive OrAnge 3 Olive Cherry vDK 3 Olive Cherry vDK 3 Olive Cherry vDK 3 Olive rASPBerry 3 Olive 3 Olive 3 Olive 3 Olive ChOCOClAte 3 Olive vAnillA 3 Olive WAtermelOn 3 Olive POmegrAnte 3 Olive mAngO Flv 3 Olive triPle ShOt eSPreSSO 360 3 OliveS rAngtAng 3 OliveS rAngtAng 360 DOuBle ChOCOlAte titO'S hAnDmADe titO'S hAnDmADe titO'S hAnDmADe 3 Olive DuDe vODKA 360 mAnDArin OrAnge ultimAt vDK u v Blue rASPBerry u v Blue rASPBerry uv uv u v grAPe vDK

$ 11.95 $ 8.15 $ 18.80 $ 10.60 $ 13.00 $ 7.30 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 30.00 $ 25.60 $ 14.30 $ 10.80 $ 15.10 $ 16.90 $ 25.45 $ 16.90 $ 31.90 $ 16.00 $ 25.45 $ 17.80 $ 51.80 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 16.90 $ 10.30 $ 8.15 $ 10.60 $ 17.10 $ 16.90 $ 25.45 $ 16.90 $ 16.90 $ 31.90 $ 25.45 $ 11.40 $ 22.85 $ 13.15 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 10.80 $ 10.80 $ 10.80 $ 20.55 $ 13.15 $ 10.80 $ 10.80 $ 16.45 $ 87.65 $ 12.35 $ 8.85 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 15.40 $ 16.90 $ 24.95 $ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 15.40 $ 34.30 $ 9.75 $ 15.35 $ 8.15 $ 15.35 $ 9.75

70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 60.0 60.0 80.0 80.0 60.0

9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9446B 9448B 9449B 9450D 9456B 9456D 9472B 9472l 9505B 9565B 9672B 9738B

u v PinK lemOnADe u v Cherry u v 103 u v COCOnut vDK urSuS PunCh uv SWeet green teA urSuS Blue rASPBerry urSuS OriginAl vAmPyre reD vAn gOgh DutCh CArAmel vAn gOgh DOuBle eSPreSSO vAn gOgh eSPreSSO viKingFJOrD vAn gOgh vAn gOgh vOX vOX WAterSheD DiStillery vODKA White DiAmOnD WOODStOne miCrO-vODKA ZODiAC

$ 9.75 $ 9.75 $ 11.50 $ 9.75 $ 7.85 $ 9.75 $ 7.85 $10.50 $ 21.25 $ 16.00 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 24.95 $ 18.65 $ 24.60 $ 21.40 $ 10.80 $ 16.65 $ 19.50

60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 15.15 $ 35.20 $ 18.50 $ 24.70 $ 11.35 $ 5.55 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 11.45 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.45 $ 19.50 $ 16.90 $ 33.65 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10 $ 34.80 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 6.00 $ 10.55 $ 11.45 $ 6.00 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0

COrDiAl 0017B 0029B 0041B 0041l 0053B 0071B 0551B 0552B 0557D 0557l 0565B 0580l 0583l 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717l 0721B 0798B 0881B 0887B 0893B 0893D 0893l 0910B 0948B 1188B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D 2098l 2101B 2108B 2274B 2405B 2405l 2503B 2528B 2529B 2566B 2605B 2613l 2614B 2624B 2624l 2644B 2645B 2649B 2652B 2690B 2690l

AChAiA ClAuSS OuZO ABSente liQueur Di SArOnnO AmArettO Di SArOnnO AmArettO AmArettO gOZiO AmAritO AmArettO PArAmOunt rOCK & rye BArenJAger hOney liQueur BArtOn lOng iSlAnD iCe teA BArtOn lOng iSlAnD iCe teA BeneDiCtine D.O.m.

PArAmOunt SlOe gin DeK SlOe gin COrDiAl B & B D O m COrDiAl DrAmBuie DeK Creme De CACA0 DArK DeK Creme De menthe green DeK Creme De CACAO White PArAmOunt Crem D men White PArAmOunt Crm D CACAO DArK PArAmOunt AniSette PArAmOunt Crem D men green DeK Creme De menthe White PArAmOunt Crm D CACAO Whit getreiDe Kummel CAmPAri APeritivO itAly PArAmOunt triPle SeC PArAmOunt triPle SeC PArAmOunt triPle SeC SOuthern COmFOrt BeCherOvKA PernOD AniS –FrAnCe tiA mAriA COFFee KAhluA COFFee KAhluA COFFee KAhluA COFFee BlACK DuCK CrAnBerry BlACKmAKer rOOtBeer BOlS Blue CurACAO BuCKeye rASPBerry liQuOr grAnD mArnier rOuge CArAvellA limOnCellO Orig CArAvellA OrAngeCellO CASOni lemOnCellO CAtDADDy CArOlinA mOOnShine CeltiC CrOSSing liQueur ChAmBOrD rOyAle COrD ChArtreuSe green grAnD mArn COrDOn rOuge grAnD mArn COrDOn rOuge grAnD mArn COrDOn rOuge gAlliAnO l'AutentiCO iriSh miSt COPA De OrO meX COFFee liQ liCOr 43 liCOr 43 DAnny DevitOS limOnCellO DeK Blue CurACAO COrDiAl DeK Creme De BAnAnA COrD DeK Creme De AlmOnD COrD DeK hAZelnut COrD DeK OrAnge CurACAO COrDiAl DeK PeACh BrAnDy DeK triPle SeC COrD DeK triPle SeC COrD DeK 03 OrAnge DeK melOn COrDiAl DeK WilD StrAWBerry COrDiAl rOmAnA BlACK COintreAu liQueur COintreAu liQueur

April 2011 OhiO BeverAge mOnthly 71

2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 5054B 5054D 5054l 5105B 5251l 5254l 5303B 5315B 6000B 6334B 6567B 6705l 6708B 6720l 6734B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729l 7735B 7824l 7870D 7870l 7901B 7981l 7986B 8228B 8249l 8282B 8302B 8324l 8639B 8670B 8673B 8852l 8892B 9214B 9311B 9354B 9410B 9630B 9630l 9707B 9733B

COintreAu nOir evAn WilliAmS Cherry reSv evAn WilliAmS hOney reSv FireBAll CinnAmOn WhiSKey FrAgOli liQueur W/StrAWBry AmArettO Di AmOre gAntOuS & ABOurAAD glArOS OuZO grAngAlA triPle OrAnge grAnD mArnier CentCinQuAnt grAnD mArnier Cuvee Centnr grAnD muriel OrAnge liQuer grAnDe ABSente green mOOn hArlem liQueur hArleQuin JAgermeiSter JAgermeiSter JAgermeiSter JeremiAh WeeD liQueur JuAreZ triPle SeC JuAreZ gOlD DSS KAhluA eSPeCiAl COFFee KAmOrA COFFee lQr luCiD ABSinthe mAtA hAri ABSinthe BOhemiA metAXA OuZO greeCe nASSAu rOyAle nAvAn 80 n y lOng iSlAnD iCeD teA 99 APPleS 99 grAPeS 99 PeACheS numBer 12 OuZO nv lA Fee ABSinthe verte PAllini limOnCellO PAllini limOnCellO giFt PArAmOunt AmArettO PArAmOunt AmArettO PArAmOunt AmArettO PArAmOunt Creme De BAnAnA PArAmOunt SOur APPle PArA lOng iSlnD iCe teA PArA lOng iSlnD iCe teA PArAmOunt melOn PAtrOn CitrOnge PAtrOn X O CAFe PimmS CuP #1 gin Sling eng Pitu CAChACA PlOmAri QuZO PriChArDS SWeet luCy BBn PunCh ABruZZO SABrOSO Di CAFe COFFee liQ SAmBuCA Di AmOre SAmBuCA rOmAnA SChWArtZhOg KrAuter liQuer SChWArtZhOg KrAuter liQuer thunDer 101 PePPermt SChnP tuACA Demi SeC ty Ku SuPer Premium SOJu veev ACAi liQueur WilD turKey AmeriCAn hOney WilD turKey AmeriCAn hOney yOKAiChi mugi ZWACK

$ 38.70 $ 12.55 $ 12.55 $ 13.40 $ 32.75 $ 9.00 $ 16.00 $ 10.60 $ 20.85 $187.60 $116.90 $ 18.65 $ 56.15 $ 26.30 $ 16.40 $ 16.90 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 18.65 $ 12.55 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 16.00 $ 15.15 $ 16.00 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 13.90 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 16.90 $ 23.70 $ 15.35 $ 19.65

80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 24.85 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65 $ 21.50 $ 20.45 $ 24.85 $ 16.00 $ 16.00 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0

SChnAPPS 0010B 0676B 0681l 0697D 0697l 0917B 0917l 1130B 2588l 2619B 2620l 2625B 2776B 2782B 3017B 3017l 3709B 3709l 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762l

AFter ShOCK CinnAmOn ArrOW PePPermint DeK PePPermint SnP PArAmOunt PePPermint SnP PArAmOunt PePPermint BlACK hAuS BlACKBerry SnP BlACK hAuS BlACKBerry SnP BOlS gOlD StriKe CinnAmOn SnP DeK hOt DAmn SnP DeK PePPermnt 100 DeK PeAChtree SChnAPP DeK OlD tAvern rOOtBeer Dr mCgilliCuDDyS vAnillA Dr mCgilliCuDDyS menthOlmt FireWAter hOt CinAmOn ShnP FireWAter hOt CinAmOn ShnP gOlDSChlAger CinnAmOn ShnP gOlDSChlAger CinnAmOn ShnP 99 BlACKBerrieS 99 BlACK CherrieS iCe 101 PePPermint SChnAPP il trAmOntO lightning 101 CinnAmOn luXArDO triPlum 99 BAnAnAS PArAmOunt ButterSCOtCh ShnAPP

72 OhiO BeverAge mOnthly April 2011

7862B 7862l 8632B 8633B 8633l 9727B 9727D 9727l

PArAmOunt PeACh SCh PArAmOunt PeACh SCh rumPle minZe Berry rumPle minZe PePmt rumPle minZe PePmt yuKOn JACK yuKOn JACK yuKOn JACK

0076B 0076D 0076l 0169D 0170B 0170D 0170l 0174B 0174D 0174l 0175D 0176B 0176D 0176e 0176l 0189B 0189D 0189e 0189l 0909B 0920B 0920D 1570B 1627e 1704D 1704l 1716B 1716D 1725B 1729B 1730D 1730l 1731B 1733B 1735D 1735l 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041l 4699D 4699l 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894l 8922B 8923B 9648B 9652B 9652D 9652l

SeAgrAmS v O 6 yr SeAgrAmS v O 6 yr SeAgrAmS v O 6 yr lOrD CAlvert 3 yr mC mASterS 3 yr mC mASterS 3 yr mC mASterS 3 yr CAnADiAn miSt CnDn CAnADiAn miSt CnDn CAnADiAn miSt CnDn mACnAughtOn CnDn 3yr CAnADiAn CluB 6 yr CAnADiAn CluB 6 yr CAnADiAn CluB 6 yr CAnADiAn CluB 6 yr BlACK velvet CnDn 3 yr BlACK velvet CnDn 3 yr BlACK velvet CnDn 3 yr BlACK velvet CnDn 3 yr BlACK velvet trAveler 3 yr BlACK velvet reServe CnDn 8yr BlACK velvet reServe CnDn 8yr CABin Fever mAPle Flv WhSK CrOWn rOyAl 200ml CAnADiAn BAy WhSKy CAnADiAn BAy WhSKy CAnADA hOuSe CnDn WhiSKey 3yr CAnADA hOuSe CnDn WhiSKey 3yr CAnADiAn CluB reServe 10 yr CAnADiAn CluB trAveler 6 yr CAnADiAn gOlD 4 yr CAnADiAn gOlD 4 yr CAnADiAn CluB Shry CASK 8yr CAnADiAn hunter trAveler 3yr CAnADiAn ltD 3 yr CAnADiAn ltD 3 yr CAnADiAn miSt trvlr CAnADiAn CluB ClASSiC 12yr CrOWn rOyAl BlACK CrOWn rOyAl CASK #16 CrOWn rOyAl eXtrA rAre CrOWn rOyAl reServe FOrty CreeK BArrel SeleCt hArWOOD hArWOOD nOrthern light 3 yr nOrthern light 3 yr JAmeS FOXe PArAmOunt CAnADiAn PenDletOn CAnADiAn riCh & rAre riCh & rAre CrOWn rOyAl CrOWn rOyAl CrOWn rOyAl CrOWn rOyAl v O gOlD 8 yr SeAgrAmS v O CnDn trv 6 yr WinDSOr SuPreme trAveler 3yr WinDSOr SuPreme 3 yr WinDSOr SuPreme 3 yr WinDSOr SuPreme 3 yr

$ 9.30 $ 10.00 $ 20.45 $ 20.45 $ 24.85 $ 14.75 $ 26.15 $ 20.35

44.0 44.0 100.0 100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 5.85 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CAnADiAn

viOlAtiOnS&PenAltieS FOr the reCOrD

liQuOr COntrOl COmmiSSiOn viOlAtiOnS & PenAltieS for on premise retailers (December 2010 hearing Dates; Orders issued February 2011) AKrOn: Windsor Pub, inc. dba Windsor Pub: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days; rlJ enterprises llC: giving away of beer and/or intoxicating liquor - $800 or 4 days BriDgePOrt: Polish American Political Club: three counts of operating an electronic video gaming device; three counts of operating a gambling house; alcoholic beverages not maintained in a potable condition - $1,100 or 10 days CAmBriDge: lOOm lodge 631 Cambridge: multiple counts of possession of a gambling device; multiple counts of allowing an electronic video gambling device upon the permit premises; operating a game of chance for profit; operating a gambling house; recklessly permitting public gaming; alcoholic beverages not maintained in a potable condition - $3,500 or 25 days CinCinnAti – Alley tavern llC: purchase of beer from someone other than an A or B permit holder; sale of beer

and/or intoxicating liquor while liquor permit was under suspension; sale of spirituous liquor purchased at retail for resale - $600 or revocation; Sunderman entertainment group inc dba Sundy’s: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,600 or 7 days ClevelAnD: rgP Oasis Corp dba A mans World: sale of beer to someone under the age of 21 - $750 or 6 days; 79l Corp: consumption of beer and/or intoxicating liquor after hours - $400 or 2 days; roy g Biv Corp. dba union Station video Café: beer and/ or intoxicating liquor sold for on premise consumption removed from the premises $200 or 2 days; ClyDe: Agitator’s Alley inc: consumption of beer after hours - $200 or 2 days COlumBiAnA: JA Benedict Corp dba the Sandwich Factory: sale of beer to a person under the age of twenty one - $1,500 or 10 days COlumBuS: grand Champion inc. dba OK Cowboy Saloon: sale on Sunday without the proper license - $300 or 3 days; Charles e Foster: fixtures, equipment, tables, counters or utensils not clean or sanitary; outside door without effective fly/insect

prevention; handwashing facility without soap and/ or sanitary towels; alcoholic beverages not maintained in a potable condition - $1,000 or revoked; Kobi house llC dba Black Olive: sale of alcoholic beverage after 9:00 pm at a price less than charged to other patrons - $300 or 2 days; Wg inc. dba Donerick’s Pub house: fixtures, equipment, tables, cooler/refrigerators, or utensils not clean or sanitary - $800 or 4 days; timiter, inc. dba Blue Diamond lounge: seven counts of soliciting on the premises for a thing of value, to wit, tips and drinks; fixtures, equipment, tables, coolers/refrigerators, or utensils not clean or sanitary - $7,500 or revocation; latino explosion entertainment dba la Pelenque Party house (F Permit): consumption of beer after permit hours – revoked; West vine llC dba lodge Bar: possession of alcoholic beverages in an original container that had been refilled - $1,500 or 5 days elyriA: Bonnie Wingler dba ely’s inn: service or storage area not clean or sanitary; toilet facility not in good repair - $300 or 3 days FAirFielD: DlmC llC dba memories Sports Bar 7 grill: sale of beer to a minor$1,800 or 12 days FAirPOint: Polish American Political Club: two counts of

April 2011 OhiO BeverAge mOnthly 73

viOlAtiOnS&PenAltieS conducting instant bingo without a license or contract - $500 or 5 days irOntOn: lOOm lodge 0701 ironton: two counts of possession of a gambling device; two counts of allowing gaming or an electronic video gambling device on the permit premises; two counts of operating a game of chance for profit or scheme of chance - $3,000 or 20 days lAKeWOOD: nimo inc. dba Bobby O’s Place: beer sold for on premise consumption removed from the premises $200 or 2 days lAnCASter: mancox enterprises dba lucky #34 Bar & grill: operation of business at an address other than listed on the permit; sale of beer without the proper permit - $700 or 7 days limA: Dart Dog, inc dba liquor Box: sale or delivery of alcoholic beverage after 9 pm at a price less than that charged to other patrons; sale of beer to a person under the age of 21 - $1,700 or 7 days mAnSFielD: Alt holdings llC dba Bar Ber Shop lounge: delivery of beer after hours $300 or revocation mASSillOn: 705 Wales road, inc. dba Kendall tavern: sale of intoxicating liquor without the proper permit, to wit a D-6 - $200 or 2 days; Santangelo’s restaurant & 74 OhiO BeverAge mOnthly April 2011

Party Center llC: sale of beer to a minor - $3,000 or 12 days mOntville: J h&P, inc.: two counts of gambling with an electronic video gambling device; two counts of operating a gambling house - $500 or 5 days neWBury: Carl g mcneice dba hickory lake inn: sale of beer to a minor - $1,800 or 12 days nileS: vFW Post 2074: possession or operation of an illegal gambling device $600 or 3 days PiCKeringtOn: lins llC dba iron Chef Patio: possession of beer not lawfully acquired; purchase of beer by a retailer permit holder from someone other than a Class A or Class B permit holder; alcoholic beverages not maintained in a potable condition; failure to maintain and/or post a schedule of prices - $600 or 6 days SOmerSet: rmn hole in the Wall llC dba hole in the Wall: sale of beer to someone under the age of 21 - $1,500 or 6 days St. mAry’S: St. mary theater and grand Opera house, inc.: sale of intoxicating liquor to a minor; furnishing intoxicating liquor to a minor; allowing beer sold for on premise consumption to be removed from the premises; three counts of the sale of beer to a person

under the age of twenty one; three counts of furnishing beer to a person under the age of twenty one - $1,800 or 12 days; St. mary theater and grand Opera house, inc.: allowing improper conduct on the premise, to wit, drug possession; fixtures, etc. not clean or sanitary – $1,200 or 6 days thOrnville: Port at thornport inc: sale of beer to someone under the age of 21 - $850 or 7 days tiFFin: lOOm lodge 846: beer sold for on premise consumption removed from the premises; sale of beer to a nonmember – $300 or 3 days tOleDO: J & S toledo, inc dba Playmaker’s Burgers & Brew: sale of beer to someone under the age of 21 - $1,500 or revocation; loopy’s ltd dba top Shotz: conducting an illegal raffle; sale of beer to someone under the age of 21 - $1,600 or 11 days trOy: Dunaway’s Beef n Ale, inc. dba Dunaway’s Beef n Ale: purchase of beer from someone other than an A or B permit holder - $300 or 3 days WhitehAll: Café luna llC dba Café luna: delivery of beer after hours allowed under permit - $400 or 3 days furnishing intoxicating liquor to someone under the age of 21 - $1,000 or 5 days

WINE & SPIRITS

WHOLESALERS OF AMERICA 68TH ANNUAL CONVENTION & EXPOSITION April 10-13, 2011 I Grande Lakes Orlando, Florida

7 iÃ> iÀÃ]Ê ÃÌÀ LÕÌ ÀÃ]Ê À iÀÃ]Ê-Õ«« iÀÃ Register now to attend the premier industry event that connects America’s distributors with suppliers, importers, and service providers to the alcohol beverage industry.

New this year!

UÊ7 iÃ> iÀʺ À Ê Ý } ÃÌ Ê «iÌ Ì » UÊ i iÀ> Ê-iÃà ÃÊi>V Ê À } Ê vÊÌ iÊV Ûi Ì UÊ Ý«> `i`Êi`ÕV>Ì > Ê vviÀ }ÃÊ UÊ VÀi>Ãi`Ê viÃÌÞ iÊ> `ÊÌÀ>`iÊ Ê i` >Ê«ÀiÃi Vi Stay connected! You can now follow the WSWA 68th Annual Convention & Exposition on Facebook* and Twitter. Go to wswa.org for links. *Like us on Facebook to be automatically entered into a raffle for a complimentary convention registration, valued at $850.

Go to wswa2011.org for more information, to register and to watch our exciting preview video.

Save the Forest? nah.

Drink it tonight

The Sustainable Forest Forest Glen Winery, Sonoma, CA Forest Glen Winery is proud to sponsor the

FG_1101_BevMedia_Save.indd 1

3/7/11 2:18 PM