Ohio Beverage Monthly - January 2011 by Molly Hunter

January 2011

Social Media

As the Digital Age Cranks Up, Industry Players Aim to Keep Pace

plus:

Year in Review A Look Back at the Events & Trends that Shaped 2010

8.25"

NUMBERS DON’T LIE. 93

JIM BEAM BLACK® BOURBON

WOODFORD RESERVE® SELECT

JACK DANIEL’S® GENTLEMAN JACK®

JACK DANIEL’S® OLD NO. 7® WHISKEY

BEVERAGE TESTING INSTITUTE, INC. – 2008 PROFESSIONAL TASTING – CHICAGO, IL.

THE HIGHEST RATED NORTH AMERICAN WHISKEY HIGHEST RATED AMONG SEVERAL TOP SELLING NORTH AMERICAN WHISKEYS

8 YEARS

CHANGES E V E RY T H I N G AGED

YEARS

10.875"

THE SLEEK LOOK OF JIM BEAM BLACK IS SURPASSED ONLY BY ITS TASTE THE MANHATTAN INGREDIENTS

MIXING

2 parts Jim Beam Black® Bourbon 1 part sweet vermouth 1 part dry vermouth

Combine and stir the Jim Beam Black® Bourbon, the sweet and dry vermouths and the grenadine with ice. Serve in a rocks glass and garnish with a cherry.

Splash of grenadine 1 cherry

12/07/2010

DOCUMENT NAME

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PROJECT NO: 4182.1 PROJECT: BB_Trade_AD JOB: Beverage Network CLIENT CONTACT: CS OPERATOR: KL TRIM: 8.25"(w) x 10.875"(h) LIVE/TYPE AREA: 7.75"(w) x 10.375"(h) BLEED: 8.75"(w) x 11.375"(h) FILE BUILT AT: 100% PROOF SIZE: 100%

CYAN

APPROVALS

CREATIVE

ACCOUNT

PRODUCTION

PROOF READER

CLIENT

magenta keyline indicates dieline DO NOT PRINT!

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DATE

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RELEASE CONFIRMATION

JaNUarY 11

8 FeaTUres 8 NBwa draws reCOrd NUMBers The NBwaâ&#x20AC;&#x2122;s 73rd annual Convention in Chicago drew over 1,000 distributors to the windy City.

20 sOCiaL Media The operative question for wine & spirit companies is not whether to utilize social media, but how?

deParTMeNTs 4 PUBLisher's ediTOriaL 7 sUPeriNTeNdeNT OF OhiO LiQUOr CONTrOL rePOrT 9 Message FrOM The OLBa eXeCUTive direCTOr

14 Bar TaLk: POLiTiCaLLY sPeakiNg Brent kroll, sommelier at The Oval room in d.C., helps guests enjoy wines outside their comfort zones.

10 & 11 LegaL issUes 12 TheBarBLOgger.COM 13 LasT CaLL 15 eveNTs & BeNeFiTs

16 arOUNd OhiO wiTh sws 17 ageNCY iN The sPOTLighT

26 Year iN review a look back at 2010 of the key events, trends and launches that defined a very progressive year.

18 arOUNd OhiO wiTh rNdC 43 & 44 shOPPiNg NeTwOrk 45 whOLesaLe PriCe LisT 57 viOLaTiONs & PeNaLTies

(as OF PriNT TiMe, viOLaTiONs were NOT avaiLaBLe)

January 2011 OhiO Beverage MONThLY 3

iNsideOhiO

Publisher's Message BY PhiLiP a Craig But what good are all these bar promotions, if you have no way to measure their success? in Chuck deibel’s regular feature, “The Last Call”, he tells us how to measure bar promotions, which is an essential piece of all marketing efforts. Check this out on page 13.

Philip a. Craig, Publisher

appy New Year! January is all about reinvention. we all strive to reinvent ourselves with New Year’s resolutions. we also make resolutions for our businesses. what steps can we commit to taking on a daily basis that will improve our bottom lines at the end of the year? The Ohio Beverage Monthly brings you news about the latest issues impacting the alcohol beverage industry in Ohio. we keep you up to speed on the laws that affect how you operate. simply reading the Ohio Beverage Monthly keeps you ahead of your competition. in 2011, we resolve to continue to bring you the same great news that you have come to expect, but we are also going to bring you tips and tactics to help you run your business better. The Ohio Beverage Monthly will bring you the latest marketing ideas, online or otherwise. Our cover story for the first issue of 2011 focuses on social media. social media is something some bar owners have been slow to engage in, but it is no longer an option. in this issue, we also introduce a new column. Barry Chandler, of thebarblogger.com, will share with you marketing and social networking ideas to help you grow your business. Please read his column “social Media for Bars” on page 12.

4 OhiO Beverage MONThLY January 2011

The OhiO Beverage MONThLY BriNgs YOU News aBOUT The LaTesT issUes iMPaCTiNg The aLCOhOL Beverage iNdUsTrY iN OhiO. we welcome a new face to a regular feature this month! The superintendent of the Ohio division of Liquor Control’s report on page 7 is authored by Bruce stevenson, who has taken over as acting superintendent. Finally, if you are not an OLBa member, it’s not too late to add joining to your list of New Year’s resolutions! By the time you have taken advantage of all the various discounts afforded to OLBa members, you’ll find that it practically pays for itself.

Ohio Beverage Monthly volume 2, No 1 (issN 1065-9846) www.bevnetwork.com

Publisher

Philip a. Craig pcraig@craiggroup.com

general Counsel

Jacob C. evans, esq. jevans@craiggroup.com

ediTOriaL editor in Chief

executive editor

Molly k. Mckee mmckee@craiggroup.com renae C. davies rdavies@craiggroup.com

arT & desigN art director graphic designer assistant designer Ohio art director

Larry Lee llee@bevmedia.com dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan w. Jordan mjordan@craiggroup.com

PriNT & PrOdUCTiON Print services Manager

Lee stringham lstringham@bevmedia.com 410.519.7034

adverTisiNg Ohio ad sales

National & regional ad sales

sales Promotion Manager

Megan w. Jordan 614.241.2222 mjordan@craiggroup.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeraTiONs Circulation Finance & accounting

sylvia Prince sprince@bevmedia.com seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issN 1065-9846) January 2011, vol. 1 No. 8. Postmaster, send change of address information to Ohio Beverage Monthly, 37 w. Broad st, suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL COverage, LOCaL advaNTage

The Beverage Network Publications are serviced by Beverage Media group, inc., 116 John street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

PALM BAY INTERNATIONAL APPOINTED SOLE U.S. AGENT FOR VOLI LIGHT VODKAS, THE FIRST LOW-CALORIE VODKA TO MARKET Palm Bay International has been appointed as the exclusive U.S. agent for Voli light vodkas, effective immediately. Voli light vodkas are the world’s first low-calorie, fruit and fusion flavored vodkas, masterfully blended and crafted from the finest natural ingredients: five-times distilled superior French wheat and natural spring water from the Cognac region of France. Voli worked with mixologists, vodka connoisseurs and premier spirits producers for nearly two years to achieve the perfect proportion of flavors and to create tastes and aromas unlike any other fusion flavored vodka. The end result is a spirit that is easy to pour and ready to drink straight, making it ideal for in-home entertaining. No additional mixers are required which means even fewer calories compared to competitive brands. It is also bartender friendly, for shots or use in innovative cocktails. Voli light vodkas are available in original lyte, lemon, orange vanilla, pear vanilla, raspberry cocoa and espresso vanilla flavors, all of which were created by master distiller George Roullet in France. “We at Voli light vodkas are thrilled about the opportunity to partner with the Palm Bay International Spirits team. The combination of an innovative brand and an exceptional company with a proven track record is a recipe for success,” commented Adam Kamenstein, CEO of Voli Spirits LLC. “We are delighted to be working with the world’s first low-calorie vodka,” remarked Alain Barbet, president, Palm Bay International Spirits. “Voli represents an exciting addition to our diverse spirits portfolio, in the most dynamic spirits category, and our team looks forward to bringing Voli’s range of delicious fusion flavor options to the marketplace nationwide.” Voli, available in a �� ml format, is sold in sleek, custom-frosted packaging with a cork finish. Calories and nutrition information are printed on the bottle. The full range of Voli light vodkas are available in select markets and will be rolled out nationwide in ��. For information on this product, visit www.volispirits.com to contact Palm Bay International – ��-��-��, info@palmbay.com.

BEAMBrAndFOCUS

The Original Small Batch Bourbon

Basil Hayden’s The recipe for Basil Hayden’s dates all the way back to 1796, right when the brand new United States of America was finding its groove. When Basil Hayden, Sr. first started experimenting with his super-premium small-batch bourbon in Maryland, he solely used rye. Once he got to Kentucky, he took notice of the corn that grows in abundance there and began to incorporate it into the recipe, resulting in a unique bourbon that is a distinct part of The Small Batch Bourbon Collection that also includes well-known Booker’s and Knob Creek. Basil Hayden’s embraces the traditions of both rye and corn with a mash that contains twice the rye of most other bourbons. The spicy rye marries with the sweet, oaky corn for smooth and sophisticated results. Basil Hayden’s spends eight years in new charred American white oak barrels before being both charcoal and then chill-filtered, lending itself to a light body with notes of honey, spice and pepper that makes it approachable for men and women alike. The mild proof and luxurious mouthfeel make Basil Hayden's perfect for classics like Manhattans and Old Fashioneds, as well as todays creations – or for sipping.

drInK rECIPES

Basil Hayden's Sweet Spot

Basil Hayden’s Julep

Basil Hayden’s Apple Bottom

1 1/2 parts Basil Hayden's Bourbon 3/4 parts triple sec 1/2 part sweet & sour mix Splash of soda Squeeze of fresh lime

2 parts Basil Hayden’s Bourbon 1 part simple syrup 5 muddled mint leaves

1 part Basil Hayden’s Bourbon Sparkling apple juice

Combine all ingredients in a shaker with ice. Shake, strain and serve in a rocks glass over ice. Garnish with a lime wedge.

DRINK SMART. Basil Hayden's® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

Serve over crushed ice in a Martini glass.

Add Basil Hayden’s Bourbon to a glass and fill remainder with sparkling apple juice. Garnish with an apple slice.

iNsideOhiO

sUPeriNTeNdeNT OF OhiO LiQUOr CONTrOL rePOrT The Liquor Bond Program BY BrUCe d. sTeveNsON

pirituous liquor sales at the

issued approximately $16 million

Job stimulus Program passed by the

state’s 452 Contract Liquor

general assembly in July 2008.

agencies

Bonds. This issue will be part of the

reached

$742.7

new

development

assistance

Liquor profits have averaged more

million in Fiscal Year 2010, allowing

Logistics & distribution economic

than seven times the senior debt

the division to contribute $310.5

development program. it will be

service over the past five years. This

million in liquor sales and tax

secured by a senior lien on net liquor

speaks to the significant strength of

revenue. each year, a portion of the revenue generated from liquor sales is earmarked to help pay the debt

Bruce d. stevenson, acting superintendent

service on bonds pledged against liquor profits.

in Fiscal Year 2010,

$35.9 million was earmarked for the retirement of economic development

the liquor bond program and to the

LiQUOr PrOFiTs have averaged MOre ThaN seveN TiMes The seNiOr deBT serviCe Over The PasT Five Years. This sPeaks TO The sigNiFiCaNT sTreNgTh OF The LiQUOr BONd PrOgraM aNd TO The BeNeFiTs OF iTs CONservaTive CrediT sTrUCTUre aNd MaNageMeNT.

bonds used to fund the state’s

Underlying bond ratings for these issues have been confirmed by standard & Poors, Fitch, and Moody’s at aa, aa-, and aa2 respectively, all with stable outlooks. These ratings are recognition of the strength and financial efficiency of the division of Liquor Control. The strong track record of growth in Pledged Liquor Profits and history of high debt service coverage are major benefits of the Logistics & distribution economic development program. The division of Liquor Control is proud to be a part of this effort to stimulate jobs in Ohio by pledging the net profits of the liquor enterprise.

small business loan program, and

profits of the state Liquor enterprise.

another $14.9 million was earmarked

The Logistics & distribution program

for the retirement of Clean Ohio

was created pursuant to the Ohio

revitalization Bonds.

revised Code Chapter 166 economic

in mid November, the state of Ohio

benefits of its conservative credit structure and management.

development under Ohio Bipartisan

aTTeNTiON: Permit holders and Bartenders in aLL Ohio counties can now take advantage of Free Techniques of alcohol Management training or TaM until september 30, 2011. For further information on how you can sign up for a class, please call the OLBa state Office at 1-800-678-5995 or visit www.olba.org! January 2011 OhiO Beverage MONThLY 7

industryevent

NbWa’s 73rd annual Convention Draws Record Numbers Over 1,000 Distributors in attendance by CaRa McIlWaINe

he National Beer Wholesalers Association held its 73rd annual convention in Chicago from October 3rd-6th. This year’s event featured over 1,800 attendees—200 more than in 2008, NBWA’s last non-trade show year. Distributor presence also increased 20% over 2008: with 1,100 distributor members present, the Product Demonstration Showcase also made a return appearance after a successful debut at the 2008 convention.

What Does The Consumer Want? NBWA president Craig Purser says one of the most meaningful panel discussions was the “What Does the Consumer Want?” panel moderated by Nick Lake of The Nielsen Company, including Garrett Oliver of The Brooklyn Brewery, Alex Joerger of Best Cellars Inc./A&P, Greg Engert of Neighborhood Restaurant Group and Rick Steckler of Click Wholesale Distributing. These panelists discussed how the recent economic downturn and growth of the power retailer are changing the way consumers shop for beer. The panel also touched on current on- and off-premise trends, and how consumers are demanding more variety.

Commenting on growth in the craft beer segment, Purser says, “Despite 10% unemployment, the craft beer segment is showing slow and steady growth. There is tremendous consumer interest in exploring the exciting and innovative styles and flavors that craft brewers bring to the market.” Attendees also had other opportunities to learn at educational seminars offered throughout the week, including “Hiring 101: Why Talent Will Change Your Business” and “Proactivity: The Way to the Female Beer Buyer.”

The NbWa Faces Industry Issues At the Distributor Member Meeting, attendees had the opportunity to speak freely about current issues affecting the beer industry, including the Washington

State ballot initiatives 1100 and 1105 that sought to deregulate alcohol in that state, and NBWA’s stance on HR 5034, also known as The CARE Act. Regarding privatization, Purser comments, “Today’s system works effectively to balance competition with the public’s interest.” The issue was further addressed in the panel, “The Great Masquerade: Alcohol Deregulation Disguised as Privatization,” which offered varying perspectives on the issue that is still making post-election headlines. Led by Purser, The NBWA strongly endorses The CARE Act. In an effort to clarify the association’s position, Purser outlined a few reasons that The Care Act is needed: the goal of the bill is to assist in maintaining an effective regulatory system for alcohol; since 2005, economic interests have challenged more than half the states in federal courts over their alcohol laws; and the act reaffirms that states are primarily responsible for regulating alcohol. For more information regarding the CARE Act, visit http://nbwa.org/node/2472. ■ 1. Craig Purser, NBWA president 2. Larry Del Papa, NBWA chair 3. Mitch Watkins, immediate past chair; Howard Hallam, Ben E. Keith Beverage Distributors of Dallas and Whitey Littlefield Award recipient; Craig Purser 4. “What Does the Consumer Want” panel 5. Mitch Watkins, John Williams, Beer Industry League of Louisiana and NBWA Service Award recipient; Craig Purser

8 Ohio Beverage MONTHLY January 2011

Jan11 NBWA.indd 1

12/10/10 2:10:44 PM

dIRECTOR'sMESSAGE

PRODUCTS OF CONCERN Use Caution When Stocking Up BY PHILIP A. CRAIG

ew and existing products containing a caffeine and alcohol mixture are of growing concern. A recent media teleconference on November 17, 2010 involving FDA and FTC representatives confirmed that they have sent warning letters to the New Century Brewing Co. regarding Moonshot; Charge Beverage Corporation regarding Core High Gravity, Core Spiked and El Jefe; United Brands regarding Joose and Max; and Phusion Products LLC regarding Four Loko and Four Maxed. The alcohol beverage manufacturers received the warning letter because the listed products contain caffeine directly added as a separate ingredient. The warning letters contained footnotes with reference to studies which led the FDA and FTC to conclude that the products do not meet the legal standard for consumer health and safety and, therefore, are not generally recognized as safe (GRAS). Other alcoholic beverages containing added caffeine may be subject to agency action in the future if the available scientific data and information indicate that the use of caffeine in those products is not GRAS. The manufacturers were given 15 days to respond in writing to the FDA and FTC addressing specific steps they have taken to correct the violation and prevent similar violations from occurring in the future. If there is not a satisfactory resolution, then the federal agencies may go to court to enforce the findings set forth in the warning letters. This will be done through an injunction to prohibit the distribution and sale of the product and court authorization to seize the

products. During the teleconference, the TTB representative explained that the TTB is responsible for the promulgation and enforcement of regulations with respect to the labeling of distilled spirits, wines, and malt beverages pursuant to the FAA Act. Because caffeine is not an approved food additive for use in alcohol beverage products, all products listed in the warning letters are adulterated. The TTB, therefore, will consider the products “mislabeled” and not approved for distribution or sale.

Because caffeine is not an approved food additive for use in alcohol beverage products, all products listed in the warning letters are adulterated.

Phil Craig, Executive Director

response period expired, the FDA official stated they would “go from there.” For permit holders, this information is very unsettling. Obviously, permit holders don’t want to invest in a product that they might be stuck with! The OLBA will continue to monitor these developments and inform you accordingly.

The Ohio Division of Liquor Control sent a letter to all retailers requesting them to immediately cease the sale of such beverages and the Federal Government has respectfully requested that wholesaler and retailers cease with the sale and distribution of these products. The FDA and FTC representatives made clear that the manufacturers were given 15 days to respond to the warning letters. After the 15 day

December 2010 Ohio Beverage monthly 9

2:10:44 PM

LegaLissUes

iNsPeCTiONs OF PerMiT PreMises all Permit holders Must Fully Cooperate with a Lawful inspection BY dave raBer

all liquor permit premises are subject to inspection by law enforcement officers. all permit holders must fully cooperate with a lawful inspection conducted by law enforcement officers. The department of Public

dave raber, OLBa Legal Co-Counsel

safety employs liquor agents to make certain the daily operations of a liquor permit holder’s business are in compliance with Ohio’s regulatory scheme. Liquor agents usually inspect permit premises on a complaint-based system which means complaints received by the agency will be investigated. The Liquor Control act prohibits any person from hindering or obstructing “any officer of the law” from making inspection or search of a permit premises. inspections may be conducted by compliance officers from the division of Liquor Control and Liquor (enforcement) agents from the Ohio department of Public safety and peace officers. Upon presentation of credentials, the law enforcement officer must be immediately permitted on the permit premises “for any lawful purpose.” The hindering statute prohibits any person from hindering or obstructing to allow any peace officer “from making inspection or search of any place, other than a bona fide private residence, where beer or intoxicating liquor

10 OhiO Beverage MONThLY January 2011

is possessed, kept, sold, or given away.” a Liquor Commission regulation commands in pertinent part: “immediately admit such compliance officer or enforcement agent to the permit premises for any lawful purpose.” generally, if the permit premises is open for business, then liquor agents or police officers may lawfully enter your permit business and conduct a warrantless inspection to determine if the operation is in compliance with Ohio law. as quoted in the two laws above, as a permit holder, you have an affirmative duty to cooperate with the inspection. it is unquestionable that the Liquor Commissioners take great interest in knowing whether a permit holder was cooperative with the investigating agent. Many agents will inform the Commissioners if a permit holder was cooperative and include that information in the investigative report. however, every agent will let the Commissioners know if a permit holder or his employees were uncooperative. even if the premises is not cited for hindering, the Commissioners may ask if the permit holder cooperated with the investigation. it is hard to imagine more damaging testimony than where a permit holder or her employee interfered or allowed others to interfere with a lawful investigation. The Commissioners routinely reminded permit holders to cooperate with liquor agents and compliance officers, at all times, so they can do their jobs. it is certain that a permit holder that does not heed the Commission’s admonishment places his liquor permit in jeopardy. The liquor agents have a job to do and the Liquor Control Commission demands that permit holders allow the agents to do their jobs. a permit holder that does not cooperate with an agent's lawful commands or allows others on his permit premises to hinder agents is in jeopardy of having his liquor permit revoked.

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Anheuser-Busch Sales of Canton, Canton Beerco, Fostoria Beverage Distributors, Cleveland Bobby Fisher Distributing, Springfield Bonbright Distributors, Dayton Brown Distributing Co., Newark Buckeye Distributing, Columbus C & G Distributing Co., Lima/Versailles Choice Brands of Ohio, Mingo Junction City Beverage Co., Defiance Classic Brands, Athens/Chillicothe Clermont Distributing, Batavia Columbus Distributing Co., Columbus Cutting Edge Selections, Mariemont Delmar Distributing, Waldo Dickerson Distributing Co., Monroe Glazer’s Distributors of Ohio, Columbus/Fairfield Goodman Beverage Co., Lorain The Hammer Co., Maumee/Streetsboro Heidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ Columbus Hill Distributing Co., Columbus The House of LaRose, Brecksville Iron City Distributing, Mingo Junction Kerr Distributing Co., Athens

Kerr Wholesale Co., Chillicothe Klepper’s of Lima, Lima Klepper’s of Tiffin, Tiffin Mansfield Distributing Co., Mansfield Maple City Ice Co., Norwalk Matesich Distributing Co., Newark Mid-Ohio Wines, Inc., Norwalk Miller Brands of Southeast Ohio, Glouster Muxie Distributing Co., Bellaire NWO Beverage, Inc., Northwood Ohio Valley Wine & Beer Co., Cincinnati Ohio Wine Imports Co., Youngstown R. L. Lipton Distributing, Cleveland Spriggs Distributing Co., Ironton Stagnaro Distributing LLC, Cincinnati Superior Beverage Group, Columbus/Youngstown Tramonte Distributing Co., Akron Treu House of Munch, Northwood Tri County Wholesale Distributor, Youngstown Vanguard Wines, Columbus Vintage Wine Distributor, Inc., Columbus/Solon Vintner Select, Mason W. Berman & Co., Perrysburg Wine Trends, Cleveland

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

LegaLissUes

POLiCY Makers Need TO hear FrOM YOU $4 - $8 BiLLiON deficit Looming BY JaCOB evaNs

t has become hyperbole to describe

a certain policy or tax or incentive is a

an event as “historic.” we use “historic”

good or bad idea. Just talk to those that

to describe a great game, a political

are asking for your vote.

election or decisions that affect our

regardless of whether the person you

lives. and i am not about to tell you

voted for was the candidate that won

that this was a historic election this

the election, you need to make sure

past November; however, it is probably

that whomever is in office is in fact

accurate to say that those we elected,

knowledgeable about our industry. Meet

collectively, to the statewide Offices and

with politicians in december and the

the Legislature, will be making historic decisions when it comes to the Budget they will be grappling with come 2011. with a looming $4 - $8 BiLLiON deficit, everything

will

have

under

consideration. when it comes to filling a multi-billion dollar deficit, cuts alone or taxes alone likely will not get it done. it most certainly will be done with some of both, as well as, a lot of pain to Ohioans. i do not bring this up to depress you, but to encourage you to get involved and talk to those individuals that were recently elected. Find out what thoughts they have on fixing the budget issue; find out whether they think the bar and tavern or hospitality industry can take additional financial hardship; find out if they think that helping small business is the answer to saving Ohio’s economy and make sure they understand bars and taverns are in fact small businesses! Most importantly, just talk to them . . . . maybe you do not talk about a specific issue today and get their exact blueprint, but it gives you a base to build upon when you talk to them next time about why

wheN iT COMes TO FiLLiNg a MULTi-BiLLiON dOLLar deFiCiT, CUTs aLONe Or TaXes aLONe LikeLY wiLL NOT geT iT dONe. beginning of January to help them better understand the impact bars and taverns have on Ohio’s economy and the impact Ohio’s laws have on your business. Ohio’s elected officials will be debating issues such as gaming, skill-based gaming, charitable gaming, guns in bars and other issues that will directly impact

Jacob evans, OLBa Legal Co-Counsel

bars and taverns, like many businesses, are struggling. however, such things as allowing bars and taverns to offer entertainment to their customers in the form of charitable gaming or skill based gaming and being able to receive compensation for their time can go along way in helping to meet a bar’s financial obligations. Take the time to meet with your elected officials and help them realize we are partners with them!

you; become aware of how these issues apply to your business and what decision makers in Columbus need to know when grappling with these issues. at the end of the day, regardless of party, those serving in Columbus want to make sure they are doing right by their constituents. in order for them to do so, they need to know how issues affect your business. They need to know that

January 2011 OhiO Beverage MONThLY 11

Thebarblogger.com

SOCIAL MEDIA FOR BARS

Why Social Media For Bars Is No longer An Option. It’s a Must

By Barry CHandler t’s difficult to turn on the TV, listen to the radio or read a newspaper without seeing more and more references to and mentions of social networks such as Twitter, Facebook, Foursquare, Yelp and others. What started in many of these cases as small college projects, these sites

have quickly grown to become the cornerstones of a new revolution. A new way that we communicate with friends and family but more importantly for bars, a new way to attract, engage and keep loyal customers. Over the coming months, I hope to share with you the specific uses these networks have for Bars, share examples of how other bars are leveraging them to increase sales and keep you up to date on the latest ways that you can take advantage of these amazing new channels to grow your bar business. I won’t go into too much detail as to what each site is as I believe this information is freely available in many places online, but to give you a brief overview, Facebook, Twitter, Foursquare & Yelp are the four most important social networks for bars. I’ve heard many bar owners say that they “don’t get” Twitter, don’t have time

12 Ohio Beverage MONTHLY January 2011

for Facebook and don’t have a clue what Foursquare is. The reality today is that deciding whether to get involved with social media or not is no longer an option. The question is “How WELL do you do it?”

A new way that we communicate with friends and family but more importantly for bars, a new way to attract, engage and keep loyal customers. Why? Because your customers get it, your customers use these sites to communicate more then they would with email or text messaging, they take note of reviews their peers leave about bars and restaurants and make their purchasing decisions based on peer recommendations 78% of the time. They take to the web to complain about bad service, shout about great service and perform extensive social research before committing to a product or brand. So how can you get started and how do you start to reap the rewards of participating on these networks? Well, the first thing that you have to understand is that these platforms are not advertising platforms; they’re not a new outlet for you to paste your happy hour prices 20 times a day. These new tools are “engagement channels” where you talk and engage WITH your customers rather than AT them. What this does is that it allows you to continue the conversation after a customer leaves the bar or even before they ever get there!

Your customers don’t use these networks to be advertised to. They use them for the community aspect, for the recommendations and for socializing. Once you remember that this is the reason these networks have become so popular and useful, then your messages and interactions will reflect this. The basic requirements for your bar to begin with are: • A Twitter.com account for your bar • A Facebook.com Fan Page • A Foursquare.com account Many of my clients use these platforms to share photos of their promotions with their followers, ask their friends to help name menu items, invite them to the tapping of a new keg, create special offers only available to their social media friends, listen to what is being said about their bar online, handle customer service queries and many more great ways that improve customer retention, allowing customers to share your info and expand your reach and reduce the expensive reliance on unmeasurable traditional media. Over the next few issues, I’ll go through the uses of each of these networks in detail and give you actionable ideas to take advantage of the social media revolution we’re all now part of. For more social media tips and video tutorials, log on to www.thebarblogger. com. UPCOMING SOCIAL MEDIA WORKSHOPS FOR BAR & RESTAURANT OWNERS:

January 17th 2-4pm Dayton, OH January 24th 2-4pm Columbus, OH For more information visit www.thebarblogger.com or call Barry Chandler at 614-940-4895

LasTCaLL

LasT CaLL

how To Measure Bar Promotions BY ChUCk deiBeL

i and welcome back to The Last Call! This month’s topic is Bar Promotions and how to measure

them. This is a fun and important topic! Many operators get very passionate about what promotions to do and what works. how effective they are is determined by many factors. Not only is it critical to promote your bar, it’s important to measure your efforts. You need to assess if the money and time you invested in your promotions increased your sales and exposure of your business. Just like knowing what your cost percentages are with your inventory and sales, you need to know and understand what your advertising and promotion expenses are to your sales. at a minimum, you want the promotion to be successful enough to pay for the promotion and any other additional expenses the promotion caused, along with at least a little extra for the effort you provided. in the long run, by bringing additional people into the bar, you are increasing the exposure of your bar and the hope is that they will come back again without the need for additional advertising; which increases your payback on the advertising expense. There are several ways to promote to your customers. There is advertising designed to bring in more business and there are promotions to increase your business once the customers are at your business. To measure your efforts for advertising designed to bring in additional guests, you want to be able to know your sales history for the time before you started an external marketing effort to get more people into your place. it’s also a generally good idea to know your product mix between the different types of products you sell and the general range on your cost percentages. even though they do fluctuate as we have discussed in previous columns, it’s still good to know the ranges. Your new promotion might increase your costs if its price oriented and you want to know that’s what the cause might be for your costs increasing. You should also know your basic head count as well. By establishing these baselines you will be in a better position to effectively

measure the change to your business with the new marketing efforts. different types of advertising and promotions are more effective with different types of bars. This is where you have to know your business and what is likely to work with the type of customer your establishment is likely to draw.

aT a MiNiMUM, YOU waNT The PrOMOTiON TO Be sUCCessFUL eNOUgh TO PaY FOr The PrOMOTiON aNd aNY OTher addiTiONaL eXPeNses The PrOMOTiON CaUsed an example of an in-house promotion once the customers are in your business is up-selling. Or it could be promoting a particular brand. (This effort could also be part of an external marketing campaign) For example, you might be promoting up-selling your customers to a particular vodka or up-selling in general. depending on the up-selling campaign you can either compare your menu item sales for that particular brand to previous times before the promotion or if it’s a general up-selling strategy across the board you can measure the change in your Net Profit per Ounce of product sold. This can be a particularly complicated formula in which a software program would be needed to be used. if you Net Profit Per Ounce is increasing that means the staff is following through and their efforts of up-selling are paying off. i have heard many operators believe it’s better to sell products with a better/ lower margin. But in reality that is only the better situation if the alternative would result in selling less drinks. it’s almost always better to up sell to a higher costing premium brand. Just look at the numbers. selling a 1.25 ounce of well vodka provides a cost percentage of 7.4%. The cost of the portion is 26 cents and the selling price is $3.50. The same size shot of grey goose costs $1.27 and sells for

Chuck deibel

$6.00, thus yielding a higher percentage of 21.2%, but also a much higher Net Profit margin of $4.73 vs. the $3.24 for the shot of well vodka. if the bar can sell basically the same number of grey goose shots as the shots of well vodka, the bar will make more money. The bars cost percentages will increase, but so will the amount of money that’s deposited in the bank! You pay your bills with more money, not necessarily a lower percentage with your costs. Thanks for taking time to spend with us and we will see you next month when we provide some specific sure fire ways to promote your bar.

when you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

January 2011 OhiO Beverage MONThLY 13

bartalk

Politically Speaking Brent kroll, sommelier, the oval room, washington, D.C. By alia akkam

He may be young, but Brent Kroll, of The Oval Room, a favorite among the politician set, knows his way around a restaurant. He mastered the art of customer service waiting tables for Michael Mina, and he’s been putting together wine lists for years. He’s also humble: Even though he challenges his guests to order beyond their comfort zone, he confesses that every night he “meets someone new in the dining room who can teach me something about wine I didn’t know before.” the Beverage Network: It’s winter in D.C. What are your guests drinking? BreNt kroll: People just can’t get enough of Pinot Noir. There’s a real sense of place behind the grape —whether from Burgundy or the Willamette Valley—and guests are noticing that. We’ve got some interesting Pinots, too: a white one from the Rheingau (Robert Weil, Spatburgunder), a dessert one from Adelsheim Vineyard in Oregon. tBN: You are known for keeping your guests engaged by serving unusual wines. What do you currently have on the list that you’re excited about? Bk: A Greek Chardonnay, the ‘Almira,’ (Skouras from Peloponnese) and

At the Oval Room, Brent Kroll pours more than just the familiar wines

The Marc Tempe ‘Rodelsburg,’ a Pinot Gris and Gewurztraminer hybrid from Alsace.

the wines; if the whole staff isn’t, it’s not going to be successful. tBN: How does that get accomplished?

tBN: Do cocktails have the same clout at The Oval Room? Bk: We’re definitely more of a wine destination, but we take the same pride in our cocktail list with fresh citrus juices and made-to-order crushed ice for each Hemingway Daiquri. tBN: The main draw of The Oval Room, of course, is Chef Tony Conte’s food. Do the two of you work together to make sure there is fluidity between the two realms? Bk: Yes, the way to wow people is really through contrast pairings. When you get into more aggressive pairings, the food pops and plays off wine. It’s also a great way for guests to try unique wines they normally don’t. tBN: How do you convince guests to branch out and experience new wines? Is it about hand selling? Bk: The pairing and tasting menu is a good place to start because they know the selections will be worth their weight. Guests like to know they are drinking something exclusive. But most importantly, you have to get the staff behind

Bk: We have to establish trust. The first thing we ask a guest is what kind of wine they enjoy. Once they tell us what they normally drink, the wheels start turning and we’re able to recommend wines from different countries and price points with similar qualities. You have to understand why they like a certain wine. If they say they typically drink California Chardonnay, then you have to really know the grape—its body, its acidity—and how it breaks down on the palate. tBN: What do you expect to see more of in the new year? Bk: We’ve already seen Grüner Veltliner and Sauvignon Blanc become huge, but now it’s Greek wine. The category has been intimidating in the past, probably because of the unfamiliar grape names. Now we’re just discovering its aging potential. You can pull a bottle out 10 or 20 years later, and we didn’t know that before. But I’m also rooting for Cabernet Franc—there are great examples from New York and the Loire Valley. I’m really enjoying a Super Tuscan made with this grape.

14 Ohio Beverage MONTHLY January 2011

Jan11 Bar Talk.indd 1

12/10/10 2:12:28 PM

events&BENEFITS

BECOME AN OLBA MEMBER IN 2011! All You Need to Join!

by Renae Davies and Molly McKee invaluable information, please call the OLBA State Office at 1-800-678-5995 or visit www. olba.org. Worker’s Compensation Group Rating Program The OLBA offers a very competitive workers compensation group-rating program. Cut your worker’s comp premiums with the Ohio Licensed Beverage Association endorsed Group Rating Plan. Through the OLBA’s plan you can save up to 85% on the rates you would pay without a group. Group rating permits employers in the same or similar industries to pool their experiences for rating purposes. By banding together, companies can get a better group rate plan than the individual rate of members. Our program can match or beat any other group rating program out there! Call CompManagement at 1-800-8256755, option 1 to enroll.

Renae Davies, OLBA Management Team

f you are a permit holder who is not a member of the OLBA, then make a commitment that impacts your bottom line! It’s time for you to join the organization that protects your business and gives you the benefits you deserve! Our benefits package is improving all the time. The OLBA has services that can help all permit holders save money, time and headaches throughout each year. Agency stores, carry-outs, restaurants and taverns and bars of all kinds can find a multitude of benefits to belonging to this association.

What is the Ohio Licensed Beverage Association? The OLBA is a membership service organization devoted to representing owners and suppliers. The association exists for the protection of its members through a unified effort for the promotion of the liquor industry in Ohio. The OLBA is a professional association specifically targeted to permit holders and provides you with the opportunity to have a voice in your state government! The OLBA is a non-profit trade association that represents the legislative and executive interests of all of those involved in the licensed beverage industry. The OLBA has a full-time lobbying staff and legal counsel on retainer working to protect its member needs.

In addition, the OLBA provides a variety of other benefits, including: Exciting Events The OLBA schedules a variety of productive networking opportunities each year. Annual lobbying days, quarterly meetings, an annual convention and the Buckeye Bar Expo trade show provide members with the chance to interact with one another and others dealing with the industry. Techniques of Alcohol Management The OLBA is exclusively involved in maintaining responsible tavern owners and we offer programs, such as TAM, to help keep permit holders aware of the legalities within the industry. TAM, the Techniques of Alcohol Management servertraining program, is a comprehensive program designed to give servers the know-how to be alcohol servers. These classes are usually $60 per person but until September of 2011 are FREE! If you are interested in scheduling a TAM class for your establishment or just attending one, we can help. These classes are not difficult and they are very beneficial to tavern owners. For further information on how you can protect your establishment by giving your servers this

Application for Membership

______________________________________________________________________________ Name of Permit Holder(s) ______________________________________________________________________________ Name of Business (As appears on Permit)

______________________________________________________________________________ Address City State Zip ______________________________________________________________________________ E-Mail Address

________________________________(_____)________________________________________ County Phone Number ______________________________________________________________________________ Type of Permit Membership Number

Health Insurance

Molly McKee, OLBA Management Team

YES, I would like to make a contribution to SIX PAC, the political action committee of the OLBA. Please find enclosed my personal check in the amount of $________. (Dues checks must be separate)

As a member of the Ohio Licensed Beverage Association, you and your employees can enroll in several health insurance options offered exclusively to OLBA members. For more information or questions on the coverage plans please call Cindy Garner at 614-921-9100. Gas Bill Savings As a member of the OLBA, you and your employees can enroll in a program that offers a competitive and consistent gas price for your home or business. The Ohio Licensed Beverage Association has partnered with Consumer Choice Marketing in order to offer you better energy service with a lower energy cost. Signing up is easy, call our office for more information, 800678-5995. ABL Membership By becoming a member of the Ohio Licensed Beverage Association, you also become a member of American Beverage Licensees. This group is the strongest alliance for permit holders ever! Please visit www.ablusa.org for more information. If you have any questions about membership or what the OLBA can do for you, please give our office a call at 800-678-5995.

Annual Dues Annual Dues County Unit Dues Total Due

$ 150.00 $ $

Please return this application with your payment to: Ohio Licensed Beverage Association 37 W. Broad Street, Suite 480 Columbus, Ohio 43215 800.678.5995 Or Charge to: ___Visa ___Mastercard

#__________________________________ Expiration Date___________ Signature___________________________ Affiliate of the American Beverage Licensees January 2011 Ohio Beverage MONTHLY 15

2:12:28 PM

aroundohio with Southern Wine & Spirits of ohio

16 Ohio Beverage MONTHLY January 2011

aroundohio agency in the spotlight Q & A

World Wines & Liquor Address: 8760 Mentor Ave., Mentor, Ohio 44060 Phone Number:440-255-1311 Type of Business: Liquor, Beer, Wine, Retail

Does your business host any special events? If so, please describe. We hold wine tastings every Saturday night from 6pm till 8pm. You can taste 6 wines for 5 bucks. We also have had different fund raising event that we sponsor. Please describe the measures taken by your Agency to prevent alcohol sales to under age persons: We card everyone that looks 35 and younger and we also run their license through a scanner for authenticity and to see if it may be expired. What are your plans and dreams for your business? I want to be the grocery store of Wine, Beer, and Liquor. I’d love to triple my space and become the largest in Ohio.

What makes your business unique? We want our customers to leave with a memorable impression. The only way to do that is with great customer service and a knowledgeable staff. Our staff is made up of veterans who include my daughter Colleen ,who has worked for 14 years; my son Brendan, who has worked for 4 years; wine manager Brian Fife, who has worked for 7 years and has one of the areas best palates; Mike Dunham who has worked in the business for 25 years and MaryAnn Gruber who has worked for 10 years. I, Alan Iacofano, have owned a business in retail for 26 years. We treat our employees like they are part of the family. In return they reward me with working as a team in order to keep World Wines moving forward. We have one of the largest wine selections in N.E. Ohio. We are able to have better selection then most stores because we are not limited with our floor space. Finally, we have built up a great inventory and selection in Imports and Craft beers that has satisfied our customer base.

Have you owned or worked in any other type of business? In my younger years I helped manage a scrap metal yard. I found it very interesting buying and identifying different metals. What is your biggest business accomplishment so far? About 6 years ago I bought a 16,000 sq. foot building in which I occupy half. The other half has two tenants, which helps in paying the mortgage. I love being my own Landlord and Tenant. If you could change anything in regard to your business, what would it be? In 26 years I’ve made a lot of changes. You have to keep current and try new

If you could give advice to someone starting out, what would it be? Be a manager of money. Being a manager not only includes the dayto-day operations, but it also includes managing inventory, your workers, and money. Managing the money is the hardest part of this process. How long have you been in this industry? I bought my Father’s store in 1985 before Ohio decided to go private with liquor. I acquired my first liquor license in 1995. Throughout the year I have owned and sold four other liquor stores. How did you get involved in this industry? I was born into it. There nothing else I’d rather be doing. I love being a business owner. How long have you been a Contract Liquor Agent? Since 1995. What is most rewarding about being a Contract Liquor Agency? It has giving me the opportunity to grow my business to where I am today.

things. I once sold portable Hot Tubs in one of my locations. Sales were slow so I needed to try something new. Therefore, on the weekends I rented them out. I have also tried movie rentals and a Deli. You never know what will work, so keep trying new and different options. Some of them will work and some will not. You’ll never know till your try. In the future, I want to get into consulting other liquor business owners in helping them grow their business. Having owned other liquor stores in different areas, I feel that I have come up with a strong business model that is successful wherever the location will be.

January 2011 Ohio Beverage MONTHLY 17

aroundohio with RNDC

1. Agency 937 in Cleveland with Tammy Tsiamis and Patrick Neorr from Brown Forman with the gift that keeps on giving, Jack Daniels. 2. Agency 994, Minotti's, in Rocky River with Joe Minotti, Collin Quinn and Kevin Guzay with the perfect gift for the Holidays, Absolut Vodka.

3. Agency 701, Lucky Dog Drive Thru, in Athens with Lindsay Bryan from RNDC General with Absolut for the holidays. 4. Agency 709, ABC Liquors, with owner Nighm Tran, owner, with Absolut Special Holiday bottle.

6. Agency 909, Minottis, in Bay Village with Svedka Vodka for the holidays with Brian Thomay.

Photograph courtesy of ????????????

901, 5. Agency Quick State Liquor, in Brook Park with Mike Patel and Jack Daniels the True American made gift.

18 Ohio Beverage MONTHLY January 2011

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social media

As the Digital Age cranks up, wine & spirit industry players aim to keep pace. The operative question has become not whether to use social media, but how. By W. R. Tish

ike so many adages that survive from generation to generation, “The more things change, the more they stay the same” is built on truth. The sun still rises in the east. Wine is still fermented grape juice and people like to drink it. Yet, when it comes to media, even if some stay-the-same things are not truly changing, they sure seem to be evolving faster than a bottling line. In short, media will always be based on the sharing of information, but fundamental shifts in how people give and get information about wine and spirits are too profound to ignore. After spending several weeks discussing the sprawling if nascent beast that is social media with members of both the wine/spirits trade and various media, here are some thumbnails that may help get a handle on how SM might be put to work for your business.

A LITTLE DEFINITION, PLEASE? Social media as a concept means more than one thing. If forced to capture it in one sentence, I would say it is the tools and channels by which people publish, share and discuss content online. The tools include blogs, wikis, podcasts and sites to share photos, text and links to websites. Twitter and Facebook are considered the SM frontrunners in terms of scope and activity; however, SM reaches further still. Blogs are key; while they represent individual viewpoints, blog posts are quickly and easily cross-pollinated. YouTube counts as SM, as it is a platform by which videos are posted and shared. Ditto Eventbrite—the ticketing service which also enables sharing. Social communities devoted specifically to wine—namely Cork’d, Snooth and CellarTracker— are also very much part of the social landscape, with an emphasis on peerto-peer communication.

Wines of Chile USA’s new SM campaign is all about Twitter

PREPARE TO JOIN THE “CONVERSATION” Unique to SM, as compared with previous technology-fueled leaps, is that the delivery of a company’s message is no longer a oneway street. Advertising, PR, POS materials—all are tried and true, but all are “push” methods. Marketing social media is richer and more complicated, as messages are delivered in channels that allow and encourage feedback. At the U.S. Drinks Conference 2010 in October, Wine Library’s Gary Vaynerchuk (now better known as a social media guru than as a wine merchant) told a rapt audience: “Businesses are now allowed into the conversation. This is the biggest shift ever.” Future success, he said, will come to those who focus on customer relationships. “Consumers care about their online world,” said Vaynerchuk. “When you get involved in that world with your brand, you are ahead.”

KNOW YOUR MARKET One of the pitfalls of approaching social media too generally is to lose sight of how certain types of businesses need to use SM differently. While SM is global in its scope, a vast majority of wine shops and restaurants are keyed to local clientele. Blue

Streak Wines, a small shop in Long Island City, New York, that opened in 2007, has managed to grow its business 50% annually during the Recession in part by gearing its online efforts to a frequently updated website and timely, judicious email blasts to its locally focused list. “We try to remind people that there is always something new going on in the store,” says Rob Bralow, events & promotions manager. By contrast, specialty shops and large stores that ship a good deal of wine should look to SM channels such as Twitter and Facebook to reach out for new customers. Suppliers (importers, wineries, national markeing agencies) will naturally take a broad-market approach, aiming to reinforce and create relationships wherever their products are sold. Even distributors can and should embrace social media. The Charmer Sunbelt Group in the NYC metro area has taken a progressive twopronged tack, according to Efren Puente, vice president, marketing. CSG’s Empire Merchants division has hosted two intensive symposia for retail accounts. CSG has also developed market-specific Facebook pages that provide a forum for the sharing of product information and local market promotions with consumers.

social media Wines of Rioja integrated a variety of SM elements into promoting Rioja Restaurant Week

LEVELING THE PLAYING FIELD Social media’s combination of low cost and flexible reach has proven to be a real boon for the wine and spirits industry’s smaller players. This development bears relevance for individual suppliers and brands, to be sure, but perhaps even more so for wine regions where coordinated efforts can have an even greater effect because both the supplier base and consumer interest are broader. Consider, for instance, Croatia. “Facebook and Twitter are fabulous tools for start-ups and underdogs to create a presence,” says Cliff Rames, who founded Wines of Croatia as a nonprofit in October 2009. “The best part is that these sites are free and just require you to be smart, creative and persistent.” Rames compares Facebook to “a nicely developed business brochure,” meaning it allows richer content, whereas Twitter is “a roadside billboard.” Tapping both, he has been able to draw more attention to the core of the business, the Wines of Croatia blog. The blog attracted nearly 15,000 views in its first six months; it also helped Rames develop enough industry support to merit the creation of a trade tasting in New York one year after launch, and has set the stage for a wine-tourism side business in 2011. Wines of Chile USA (3,652 Facebook fans, 8,663 Twitter followers as of October 2010) has used SM “to bring the full Chilean experience to life, not just wines,” says executive director Lori Tieszen. SM efforts embraced the Chilean miners’ rescue (Americans literally tweeted toasts with Chilean wine) and the February 2010 earthquake ($130,000 was raised for charity partner Levantando Chile). The group also conducted a series of themed tastings linking 50 bloggers and winemakers, moderated by Fred Dexheimer, MS, resulting in 32 blog posts and 275,000+ impressions.

Blogger outreach has also been a focus for the Austrian Wine Marketing Board, which has teamed up with Connecticutbased Brand Action Team for its social media agenda. “For Austrian wine, our ultimate focus is on Millennials. We work with a variety of social media platforms that are all integrated—our aim is to bring the content to where the consumers are, rather than asking consumers to come to us, i.e., our website,” says Constance Chamberlain, public relations manager at Brand Action. She notes that over the course of 2010 the number of articles per month at least tripled over 2009. Team Austria expects heightened exposure to continue in 2011, thanks in part to AWMB having hosted the European Wine Bloggers Conference in Vienna in October.

ZERO TO 60 VIA SM Applying both digital-based and traditional marketing efforts in a coordinated effort also has demonstrated huge potential for individual brands. Aperol, the best-selling spirit brand in Italy, is primed for major growth in the U.S. this year via a multichannel plan coordinated by Palm Bay International Spirits with help from London-based creative agency Archibald, Ingall, Stretton. According to Palm Bay senior director of marketing, Stephanie Kubacki, through March 1st, Aperol’s “Start a Better Party” campaign is going to combine the power of Facebook, Twit-

ter, Foursquare and YouTube with strong online advertising and both on and off-premise elements. “We are asking people to submit videos of their best party moment, which can be funny, inspiring or amazing,” says Kubacki. Consumers can enter at facebook.com/aperolusa or startabetterparty. com. The grand prize is a long-weekend, all-expenses paid party in Milan for eight people during Design Week. There will be a voting mechanism and ranking scoreboard for entries, so these will be passed on as entrants look to their friends and contacts to vote for them. Of course, not every major import portfolio is investing extensively in every single brand. But many are taking deliberate steps. For example, Pasternak Imports has set up a Facebook page that covers its range of brands, and is testing Twitter support for the Argentine label Trumpeter, enlisting the aid of an outside agency to do the actual tweeting.

NEW FRONTIER? GOING MOBILE. Just when you think you have a handle on the SM thing, technology has a way of opening new channels of engagement. The next major shift, according to many experts, will be driven by smart phones. Pia Mara Finkell, associate vice president at CRT/Tanaka specializing in social media and communications for the Vibrant Rioja campaign, notes: “With 82.8 million people expected to be using in 2011, mobile digital marketing is very much on our

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social media

radar and we are currently developing a mobile app for use in various parts of the Vibrant Rioja campaign. We’ve also participated in fun social media wine events, such as the City Winery and Wired magazine Spit ’n’ Twit event, and are integrating Facebook, Twitter and Foursquare elements into our annual Rioja Restaurant Week (May 13th-27th).”

BRAVE NEW OPTIONS Smart phones did not exist 10 years ago, so perhaps it can be argued that some aspects of social media are truly novel. Some other opportunities that are essentially uncharted territory:

blind tasting of its Reserve Shiraz alongside other pricier Aussie bottlings.

turn lets consumers using Snooth to find real wines in real time in their vicinity.

Locater Apps

Groupons

It almost sounds crazy to think that a click of a button or snapshot from a phone could help consumers zero in on any wine in their immediate area, but that is where technology is heading. From the supplier side, Grappos.com is apparently the leader. From a retailer standpoint, Hub. Snooth.com enables individual stores to upload dynamic inventory data that in

This Digital Age wrinkle is based on the old-fashioned notion that everyone loves a deal. Groupons.com, with 15 million subscribers in the U.S., specializes in 24hour deep discount offers (one per day, 5090% off) at specific businesses in markets across the nation. Think of it as “loss leader” offers via the Web; it’s not designed to make the merchant profit so much as it is to drive fresh traffic. Discounts involving alcohol can be problematic based on state laws, but the potential is clear. Last October, for example, a “$40 worth of wine, beer, spirits and gourmet items for $20” offer by Schaefer’s in Skokie, IL, was snapped up by 2,997 Groupon groupies in 24 hours.

Digital Dos & Don’ts

Communal Days A calendar day devoted to a specific wine is nothing new to those who peddle Beaujolais Nouveau, but social media has made cyber-celebrations a fertile new arena for group wine love. Among the wines getting special 24-hour treatment in 2010: Grenache, Champagne, Chardonnay, Cabernet and Zinfandel. Spearheaded by consultant Rick Bakas during his stint as in-house SM guru at St. Supéry in Napa, the most successful to date has been Cabernet Day, which featured 700 registered participants, 75 meetups in six countries, nearly 9,000 tweets and 4,000+ Facebook posts. Designed to be generic, such days nonetheless offer opportunities for members of the wine trade at all levels to draw attention to their offerings within the designated wine focus. Looking ahead, the Thursday before Memorial Day is slated as the next Chardonnay Day, and the Thursday before Labor Day will be the next Cabernet Day.

Tweetups More focused than communal days, tweetups are basically tastings where participants are encouraged to post their impressions of brand- or region-specific wines live on Twitter. The idea is to create digital ripples that start with but extend beyond the actual tasters. Last year, [Yellow Tail] teamed up with WineTwits.com to stage a multi-city tweetup based on a

Big or small, wine and spirits businesses need to think of social media as a means of transmitting their particular identity and strengths. In other words, try to expose who you are and what you do well to new customers. Some important caveats in the process: Don’t over-sell. “Companies just can’t show up and start pushing propaganda and/or widgets,” advises Melissa Sutherland, brand strategist at The Spoonful consulting firm. Be authentic. In short, consumers who look to the Internet for information are keen BS detectors. Engage. SM is no place for sporadic use. Look to monitor and utilize your SM channels of choice consistently, frequently and responsively. Show your stripes. If you’re in the game, tell people. Facebook, Twitter and other web coordinates should be treated as being as important as your phone number and address. Display them clearly in printed collateral and online communication, including business cards, ads, in-store signage, emails and especially your website home page. Be patient. SM is built on relationships. Just like relationships in real life, don’t expect to measure success or failure quickly.

JUST RELAX AND RELATE Personally, I don’t get Foursquare, the app that lets people “check in” using the GPS function of their smartphones. The app builds in gaming challenges that connect users to businesses—especially restaurants and bars—that essentially create rewards for patronizing businesses and sharing their experiences. With social media being about as nebulous a practice as one can find in the business world, it is no surprise that it confuses many people. Paige Granback, manager of e-commerce and marketing at JJ Buckley, based in Oakland, CA, would tell anyone who is SM-shy that this seemingly scary stuff is really all about relationships. “I’ve used Twitter and Facebook for both brickand-mortar wine retail and now in the online world at JJ Buckley, both with different target audiences and different results,” she says. “But the one constant between them has been the way social media creates and solidifies relationships within the industry. I could name endless examples from all aspects of the business—from production to distribution, retail to journalism, marketing to bloggers. Social Media doesn’t replace ‘real’ relationships, it creates them.” ■

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A 2010 Recap And Why We’re Excited About The New Year BY ALIA AKKAM

year ago at this time the industry celebrated an improved economy. As 2010 draws to a close we’re even more confident, and why wouldn’t we be? Hot new products launched, customers spent more time on bar stools, brands exponentially expanded their reach by mastering tweets. Here is a recap of the key events, trends and launches that defined a very progressive year. Plus some industry tastemakers give us their 2011 predictions to boot.

THE YEAR THAT WAS

TO SHIP OR NOT TO SHIP?

HR 5034, better known as the CARE Act, has haunted—and divided—the industry all year long. Since the Supreme Court’s ruling in Granholm vs. Heald, direct-to-consumer wine shipping has become commonplace, yet states continue to face challenges in federal courts regarding their authority to regulate alcohol. HR 5034 would reaffirm and protect the state’s primary authority to regulate beverage alcohol, a decision backed by wholesalers. Yet trade groups like the Distilled Spirits Council, the Wine Institute and Beer Institute deem HR 5034 discriminatory and anti-competitive. How will HR 5034 evolve in 2011?

“PRIVATE” MATTERS For years, the government has held court over control states. But this year saw some states, including Virginia, North Carolina, Washington and Mississippi, considering serious alternative proposals that would shift spirits and wine sales over to the private sector. Those for the move say it could be a state revenue booster. So far the arguments in support of the current systems have held sway, but the dialog continues.

THE LITTLE GUYS DO WIN The Last Store on Main Street Coalition, an alliance of New York-based small retailers, wineries and union members, beat the big box stores this August. Governor Paterson’s idea of allowing wine sales in every supermarket and bodega across the state was successfully rejected by the state legislature. This legislation threatened to put thousands of New Yorkers out of work, and shut down indie wine stores big on product diversity and knowledgeable customer service just to fill a budget gap. Another

triumphant example: when Massachusetts residents voted yes on the Question 1 referendum this November, to repeal the 6.25% alcohol tax introduced last year that had shoppers fleeing to New Hampshire to buy in bulk.

WARREN BUFFETT This spring, billionaire investor Warren Buffett of Berkshire Hathaway announced that subsidiary McLane Company—a behemoth supply chain services leader—acquired Kahn Ventures, Inc., parent company of Empire Distributors, Inc. and Empire Distributors of North Carolina, Inc. What did this mean for Empire? More resources and opportunities for the company, and for Buffett, it laid a foundation for acquiring other wholesalers in the future.

MEET BILL ACKMAN Fortune Brands Inc., the Deerfield, IL-based company whose large home and security division includes Master Locks and Moen faucets, found itself in the limelight again

Year in Review this year after Bill Ackman, founder and CEO of Pershing Square Capital Management LP, acquired 11% of the company. Fortune Brands’ beverage alcohol group— Beam Global Spirits & Wine—has always been considered a prize among rival drinks groups, but the most recent report suggested that the spirits business will be staying inside Fortune. Only 2011 will tell.

CAFFEINE CRACKDOWN

College students loved drinking cans of Four Loko, the caffeinated malt liquor drink

that comes in a variety of fruit flavors. But, after it was linked to a string of deaths—the caffeine was purported to mask the effects of alcohol, convincing users to imbibe way more than they needed—the Food and Drug Administration intervened.

MORE CONSOLIDATION? Discussions around a Diageo and Moët Hennessy combination continued to hover in the air now that LVMH took a stake in Hermès. Some anticipate that CEO Bernard Arnault’s next move might be to divest his drinks division. At the wholesale tier in 2010, RNDC announced its expansion into the Hoosier State as it entered into an agreement with National Wine & Spirits, LLC, Indiana. Also, Southern Wine & Spirits formed joint ventures with F.P. Winner of Maryland and Washington D.C. as well J.J. Taylor Companies, Inc. of Minnesota. Associated Distributors,

2010

LLC, a member of The Charmer Sunbelt Group, acquired Virginia Distributing Company of Richmond in October.

IN SEARCH OF SPIRITS W.J. Deutsch & Sons is known for its portfolio of fine wines. But something interesting happened along the way: they launched a spirits division in 2009, and upped its game by importing Luksosowa Polish vodka this year. It’s a trend we saw more of in 2010. Consider Frederick Wildman & Sons, which further rounded out its indie spirits offerings by breaking into mezcal territory with Ilegal. Palm Bay International also saw the benefits of expanding beyond wine with its new spirits division—it has already seen large gains with a portfolio of winning products like Aperol and Skinnygirl Margarita.

THE TRENDS WE SAW

SEEING GREEN

NEW WORLD WINES

A surge of interest in green wine & spirits has proven that an affinity of good-for-the planet products isn’t a passing trend but a lifestyle change. France-based Fair Trade Spirits Company debuted this year, flaunting vodka made from Fair Trade-certified Bolivian quinoa, and goji berry and coffee liqueur. We also noticed wine bars like biodynamic Anfora in New York City opening up, and wines served on tap at haunts like Russell House Tavern in Cambridge, MA.

Wine from Maryland? Yes, and sparkling varieties from Georgia (the country, not the state), too. This year, a spiked interest in unconventional wine regions from Greece to Portugal (for more than its coveted Port), underscores customer excitement to tackle the new.

Liquore di Milano or Cocchi Americano, which Eric Seed’s Haus Alpenz introduced to the U.S. market. Fernet Branca became an obsession in the mixology capital of San Francisco and Adam Seger, the Chicago mixologist behind Nacional 27, debuted Hum, a blend of rum, herbs and spices.

WINES MADE EASY

FEELING BITTER

Wine is not as intimidating as it once was, but it’s become even less of a mystery with Facebook pages revealing playful personalities behind brands; Wine Library's Gary Vaynerchuk dispensing no-nonsense advice; and books like Mark Oldman’s Brave New World of Wine hitting bookshelves.

Never mind the shortage of Angostura that had the industry in panic mode: Bartenders have long loved adding bitters to their concoctions for richer, deeper flavors, and this year we really took notice of their presence in multi-layered cocktails. Undoubtedly, the hottest newcomer is The Bitter Truth from Germany, which snagged the best new product award at this summer’s Tales of the Cocktail for its celery version.

UNSUNG HERO Last year we spotted more people sipping aromatic Pisco Sours and the affinity for this Peruvian (and less well-known Chilean) spirit hasn’t faltered in 2010, where we saw the debut of one of the most anticipated new brands: Encanto. This pisco, a blend of three different varieties produced in Peru’s Ica Valley, is the brainchild of San Francisco bartender Duggan McDonnell, Peruvian distiller Carlos Romero and sommelier/importer, Walter Moore.

AFTER-DINNER TIPPLE The cordial has come a long way from the nights of swirling it in a glass from an armchair. This year saw bartenders constantly reaching for bottles of Italian newcomers like Stefano Turrini’s Dimmi

ICE COLD Remember when ice cubes swirling in your drink would melt in seconds, leav-

THE TRENDS WE SAW continued

ing your cocktail a watery mess? The days of the standard ice machine are kaput at serious bars. First there was Kold-Draft, which showed just how serious bartenders were by serving drinks with pristine one-inch cubes of ice. Now there’s crushed ice, blocks of oblong ice and ice that gets chipped off a big block and straight into a glass depending upon the type of cocktail be-

ing served. This year’s most impressive program: Weather Up in New York’s Tribeca neighborhood, which harvests its own ice.

Hugh Reynolds has created a version for Temple Bar in Cambridge, MA) proving some things are worth the wait.

BEER FOR DINNER OLDER IS BETTER Jeffrey Morgenthaler decided to age Negronis in Portland, OR, at Clyde Common setting off a national trend (Josh Pearson is experimenting at Sepia in Chicago, and

Beer is the new wine according to Jim Koch, founder of Boston Beer Company. Looks like he's right: 2010 saw more and more restaurants and bars passionately pairing interesting brews with food.

NEW SPIRIT LAUNCHES Absolut Brooklyn: First it was New Orleans, then Los Angeles and Boston followed. This year, the spotlight was on stylish Brooklyn when Absolut rolled out the fourth flavor of its annual limited-edition city series. A collaboration with the borough’s own Spike Lee, Absolut Brooklyn is infused with ginger and apple flavors, packaged in a bottle bearing an image of the Brooklyn’s most celebrated icon—the brownstone stoop. Avión Tequila: Skeptics of product placement only need to watch an episode of Entourage to be convinced of its power. Ultrapremium Tequila Avión (silver,reposado and añejo), interwoven into the HBO show’s storyline, is in high demand among customers, so much so it expanded distribution to 12 states months ahead of schedule. Bacardi Torched Cherry and Rock Coconut: Continuing its response to consumer demand for vibrant new flavors (remember 2009’s Dragon Berry?), Bacardi introduced Torched Cherry rum, combining Barbados cherries with South African Torch Plant

aloe, and followed up with Rock Coconut, coconut rum infused with rock melon and coconut water. Banks 5-Island Rum: With PDT’s Jim Meehan as a senior advisor for the brand, it’s no surprise Banks white rum is already a bartender favorite. Inspired by 18th century explorer Joseph Banks, it’s made with an ambitious blend of rums from five different islands—Trinidad, Jamaica, Guyana, Barbados and Indonesia— lending itself well to complex tropical cocktails. Beefeater Summer and Winter: Beefeater 24 may have had the creative bartender in mind, but Master Distiller Desmond Payne crafted limited edition Beefeater Summer for the consumer. This light, crisp gin, with notes of nuanced elderflower, blackcurrant and hibiscus is ideal for picnic-style gin & tonics. The second installment, however, Beefeater Winter, is destined for holiday punches with its soothing cinnamon, nutmeg, and pine aromatics. Blackheart: Bearing an image of sassy Blackheart, the pirate pin-up girl the rum is named after, Blackheart’s bottle is indeed clever. Beyond the playful aspect, however, the introduction of a high-proof (93!) premium spiced rum points to the impact of a growing segment.

Crème Yvette: Those heirloom bottles of Crème Yvette (it disappeared in 1969) discovered in the Cooper family stash inspired Rob Cooper, the same visionary who brought us St-Germain, to recreate the family recipe. Crown Royal Black: Crown Royal went upscale with Crown Royal Black, a bold 90proof premium expression of its signature Canadian whisky. Full-bodied and smooth, it’s aged in charred black oak barrels. Cruzan 9: Cruzan rum ventured into the burgeoning spice segment with complex Cruzan 9, melding allspice, vanilla, pepper, ginger, mace, clove, nutmeg, cinnamon and juniper berry. Maker’s 46: Bourbon gets the Scotch treatment with Maker’s 46. After the traditional Maker’s Mark reaches maturity, it’s drained from the barrels and toasted French oak staves go in before the whiskey returns for another aging session to acquire distinct vanilla, caramel and spice characteristics. Nolet’s Finest Gins: The Nolet name is best known for launching powerhouse

Year in Review Ketel One vodka (2010 also saw the debut of long-awaited Ketel One Oranje). In 2009 they introduced herbal liqueur Harlem, and this year they turned their attention to gin: Nolet’s Finest Gins include floral, fruitforward Nolet’s Silver, and Nolet’s Reserve, the world’s first super-luxe sipping gin. Pinnacle Whipped: Brands are never at a loss for creating new flavored vodka hybrids. But sometimes, the simplest approach is the most effective. Take Pinnacle, which only had to recall nostalgic childhood mugs of hot chocolate to strike gold with its imitation whipped cream flavor. Versatile and whimsical, Pinnacle Whipped is one of the country’s most popular new vodka flavors. Revel Stoke: A carefree, rugged man who digs spending his free time in the great outdoors is the target demographic of Revel

SALE TRE ENDS S

Stoke spiced Canadian whisky, blending Madagascar bourbon vanilla with dashes of ginger, ground bark of cinnamon, coriander and cardamom. ROKK: RÖKK vodka sources its crisp, clean spring water from an idyllic Swedish countryside. As if that wasn’t pure enough, post-distillation a freeze-filtration process ensures this Diageo newcomer is exquisitely smooth. Skinnygirl Margarita: Real Housewife Bethenny Frankel has managed to convert the calorie-conscious into Margarita lovers with her ready-todrink breakout brand, Skinnygirl Margarita. At just 100 calories per serving, it’s all-natural, sweetened with agave nectar, and points to a growing trend in good-for-you cocktails.

SO, WHAT’S GOING TO HAPPEN IN 2011?

52 WEEKS ENDING 11/13/10

TABLE WINE CATEGORY SEGMENTS

realizing that there has been such a plethora of new spirits, techniques and ingredients put into play over the last few years. It's time to learn what we have before trying to come up with the next greatest this or that.”

“I believe that there will be another resurgence in rum. New producers are going to put out rums that are layered in character and will be fantastic for mixing.” – Jason Kosmas, co-owner, Employees Only and Macao Trading Co., NYC

– Tad Carducci, Tippling Brothers

“There are tons of awesome craft beers being brewed in this country now, and more and more people are going to discover them.”

“More bar tools—shakers, squeezers, strainers; the continued advancement of design to aid both a well-made drink as well as the ergonomic repetitions of bartending.”

– Sjur Soleng, owner, Ninety 9 Bottles, Norwalk, CT

– Allen Katz, director of mixology & spirits education, Southern Wine & Spirits of NY

“More focus on ‘what grows together, goes together.’ Schnitzel with Austrian Grüner Veltliner, salumi with Lambrusco, Valençay with Sancerre or Pouilly-Fumé—all classic pairings of local food specialties with local wines; it works and it’s fun.”

“I expect to see less high dollar bars/restaurants opening and more gastropub type spots popping up. People still want to go out and enjoy a great cocktail and a tasty meal, but they don't want to mortgage their house for the experience.”

– Belinda Chang, wine director, The Modern, NYC

– Eric Tecosky, bar manager, Jones Hollywood and creator of Dirty Sue olive juice

AVG. PRICE CHANGE

VOLUME % CHANGE

DOLLAR % CHANGE

vs. 1 yr. ago

+2.7%

+3.7%

▲

RED WINE

+2.5%

+3.3%

WHITE WINE

+5.2%

+5.3%

DOMESTIC

+3.8%

+5.3%

IMPORTED

-0.4%

-0.3%

▲ ▲ ▲ ▲

TOTAL TABLE WINE

vs. 1 yr. ago

Source: The Nielsen Company

SPIRITS CATEGORY SEGMENTS AVG. PRICE CHANGE

VOLUME % CHANGE

DOLLAR % CHANGE

vs. 1 yr. ago

+1.6%

+1.5%

▼

-1.0%

+1.0%

VODKA

+4.4%

+3.6%

TEQUILA

+3.8%

+1.7%

GIN

-2.7%

-2.2%

RUM

+1.2%

+1.0%

▲ ▼ ▼ ▲ ▼

BRANDY/ COGNAC

+1.3%

+4.0%

▲

CORDIALS

-1.5%

-1.8%

▼

PREPARED COCKTAILS

+4.7%

+3.8%

▼

TOTAL SPIRITS WHISKEY

“Bartenders will take a bit of a step back,

2010

vs. 1 yr. ago

Source: The Nielsen Company

BEER

CATEGORY SEGMENTS

(52 WEEKS ENDING 10/16/10)

AVG. PRICE CHANGE

VOLUME % CHANGE

DOLLAR % CHANGE

vs. 1 yr. ago

TOTAL BEER

-0.8%

+1.2%

PREMIUM

-1.7%

-0.1%

▲ ▲

BELOW PREMIUM

-0.6%

+3.0%

▲

+12.5%

+14.8%

▲

CRAFT / MICROBREW

Source: The Nielsen Company

vs. 1 yr. ago

Photo by John Benson

TASTINGCORNER

Paul Grieco (left) serves wine on tap at Terroir Tribeca in NYC; Taps at the Taven at Lark Creek in Larkspur, CA.

Grapes on Tap The New Wine-In-Keg Wine Phenomenon Takes Off in Restaurants Nationwide BY JEFFERY LINDENMUTH

nterested in adding a great value California Cabernet to your wine selection? Ok, draught or bottle? Yes, following some largely forgotten attempts in the ’70s and a few pioneering restaurant programs, it looks like fine wine may finally be poised to join our favorite brews, flowing from taps at bars and restaurants across America. Considering wine on tap makes so much sense for the very same reasons beer on tap continues to prosper—packaging efficiency, a lower carbon footprint, flexible serving options and cost effectiveness that finds its way to the bottom line—it’s been a long time coming. In the case of wine, you can even add reduced loss to spoilage and cork taint as benefits. The logistics of tapping wine are surprisingly similar to beer. Wine can be packaged into popular 1/6 barrel kegs, like those commonly used for craft beer, (each holding just over five gallons or about 26 bottles of wine). However, unlike beer which is held under sufficient pressure of CO2 to force carbonation into solution, wine requires only enough pressure to drive the liquid through the system, typically under five PSI, and of-

ten as low as one PSI for a direct draw from the keg. In addition, CO2 and beer gas mixtures containing CO2 are usually replaced by inert gases, like Nitrogen or Argon, which serve to protect and preserve the wine. Since there is no CO2 to be held in solution, and wine is usually not served as cold as beer, the glycol jackets that keep beer lines cool become unnecessary. In many respects, serving good wine on tap is far simpler and less nuanced than achieving a good draught beer.

Tapping Savings So what’s taken so long to divorce the cork and bottle? Aside from some early efforts by Anheuser-Busch and Gallo, many smaller wine producers and wine distributors have been unwilling or unable to tackle the maintenance that is required of a draught product. It’s far easier to just sell a case of wine and forget about. And, wine laws in several large markets, such as Texas, Pennsylvania and Florida, aren’t designed to accommodate the volumes of wine in kegs. On the other hand, beer distributors, while accustomed to the service required with a draught product— tweaking pres-

sures, certifying gas tanks, cleaning lines, installing new systems and managing keg deliveries and deposits—don’t typically handle wine or pal around with sommeliers. “Everybody is looking for ways to improve margins, and the ability to produce six and a half cases of wine with no cardboard, no corks, no bottles and no labels means that the keg is paid for the first time you sell it,” says John Hulihan, vice president, beverage and hospitality, Lark Creek Restaurant Group in San Francisco, who drives to local wineries to retrieve custom kegs of wine, while swapping out empties. His trips to Truchard Vineyards, Saintsbury and Paul Dolan Vineyards are rewarded with 1/6 barrel kegs of wine that save about 35% on the purchase price over bottles, creating a local by-the-glass program that offers great value. Ryan Schwartz, COO, Quench Fine Wines Ltd., has seen rapid acceptance of tap wines in Arizona, where Quench distributes Silvertap. As the pioneer in the market, Silvertap, which plans to have eight to ten wines under the Silvertap moniker in the market by Spring 2011, was able to train the Quench sales

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staff in fitting tap wine to an account, whether that meant changing out a beer line or a complete tap installation. In an interesting twist, Quench has been acquired by Hensley & Co, the regional distributor for Anheuser-Busch products, bringing more draught experience to the endeavor. “It looks like this is going to be a very good growth category for the future. If you look at trendsetting cities like San Francisco and New York, tap wine is already succeeding. We wanted to be ahead of the curve,” says Schwartz, who sees wine-centric restaurants as the quickest to embrace the advantages of tap wine. “You clearly get better value, eliminate spoilage or waste and reduce your carbon footprint with tap wine. Now, we just need for more wineries to catch up.”

Quality's The Thing Brent Karlicek, wine director, Postino Wine Café, was the first to introduce tap wine in Phoenix. The response to wine on tap at Postino Central has been enormous. “Having introduced the format to Phoenix, we worked pretty hard at evolving the guest’s perception of the medium. Thankfully, quality speaks for itself. A taste of our featured wine has made many a believer,” says Karlicek, noting that tap wine saves Postino about 25% of cost over the same wine in bottle. Charles Bieler echoes the sentiment that quality must prevail for tap wine to succeed. Partnering with Bruce Schneider of Schneider Vineyards on Long Island and New York distributor Michael Skurnik Wines, Bieler unleashed Gotham Project, a New York Finger Lakes Riesling in a 1/6 barrel keg. Bieler personally services prestigious wine-savvy New York accounts like Paul Grieco’s Terroir Tribeca wine bar and Daniel Boulud’s DBGB, making

Silvertap's Dan Donahoe (right) with Dan Donahoe Sr.

occasional house calls with his tap wine “doctor’s kit.” “We’ve had these 10 accounts or so and have worked with them really closely to make sure they have a great experience,” says Bieler. “It’s not complicated, but it is something new. Distributors are interested, but also require training and support that we are happy to provide.” With hands-on involvement, Bieler and Schneider are bringing ever greater innovation to the tap handle, technologies that may improve not just tap wine, but beer as well. After evaluating countless types of tubing, the partners arrived at the Valpar Flavour Lock system, which lab tests conducted by Jim Neal of N2 wines in Napa indicated preserved the wine in the line for five days at room temperature, with no changes in flavor or free SO2. “It’s the perfect moment to install the right lines. Wine often has delicate flavors, and we want anyone who serves wine to select the best equipment,” says Bieler. Gotham Project has spawned a second company, Filling Station, which

The Gotham Project's Riesling in a barrel keg.

will assist other wineries in properly placing their wine in kegs. “It’s focused on helping other wineries get into the business, while putting in place our vision for high-quality standards for filling, production, quality and cleanliness. It will also include a hotline and support for clients,” says Bieler. With Gotham Project 2009 Finger Lakes Riesling nearly sold-out, a Cabernet Franc from the North Fork of Long Island and German Riesling, arriving from the Pfalz in bladders, will fill Gotham Project kegs until the next vintage.

Going National Industry veteran Hugh Thacher, founder and owner of San Francisco Wine Exchange, believes the quality, value and environmental imperative make Silvertap wines a worthy cause, despite the legislative hurdles. “The way beverage alcohol laws have been written, we are forced to tackle it on a state-by-state basis. In Florida, you can’t even do it right now, and Texas requires special keg sizes. But it’s an exciting new challenge for us, just like when we introduced people to the world’s best Zinfandel or a New Zealand wine,” says Thacher. Thacher points out that the impact of signing one large national account to quality tap will reap huge benefits, for the on-premise account and for the environment, noting that a 75,000-case wine replaced with tap wine means 900,000 less glass bottles to ship and recycle. “We are not interested in commodity wine, but world-class wines. And these are wines I know and love that happen to be in kegs. In addition, it offers environmental advantages that are mindboggling. I would encourage anyone who is passionate about fine wine and making a difference in the world to get involved,” says Thacher. ■

SHOPPING NETWORK

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December April2010 2010 Ohio OhioBeverage Beveragemonthly Journal 35

Nov10 ShopNet.indd 1

10/7/10 12:04:03 PM

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36 Ohio Beverage MONTHLY December 2010

Nov10 ShopNet.indd 2

10/7/10 12:04:03 PM

2:04:03 PM

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List November 2010 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STANDARD

PRICE

PROOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 8.50 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

$ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0

BLEND 0026D OLD THOMPSON 0026L OLD THOMPSON 0113B KESSLER 0113D KESSLER 0113L KESSLER 0122B BEAMS EIGHT STAR 0122D BEAMS EIGHT STAR 0122L BEAMS EIGHT STAR 0152B SEAGRAMS 7 CROWN 0152D SEAGRAMS 7 CROWN 0152L SEAGRAMS 7 CROWN 0199D SENATORS CLUB BBN 0199L SENATORS CLUB BBN 2100D CALVERT EXTRA BLENDED WSKY 2137D IMPERIAL 3701L GOLD AWARD BLENDED WSKY 3972D HALLERS S R S BLN WSKY 3972L HALLERS S R S BLN WSKY 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MC CORMICK BLENDED 8887B SEAGRAMS 7 CROWN TRVLR 8890B SEAGRAMS 7 DARK HONEY BOURBON 0014B ANCIENT AGE KY STR BBN 0014D ANCIENT AGE KY STR BBN 0014L ANCIENT AGE KY STR BBN 0035D ANCIENT ANCIENT AGE KY 0035L ANCIENT ANCIENT AGE KY 0059B EARLY TIMES 0059D EARLY TIMES 0067B JTS BROWN 4YR 0067D JTS BROWN 4YR

8.75 17.10 10.50 19.70 11.40 9.65 21.05 6.70 17.10

0073B OLD GRAND DAD 4YR 0073D OLD GRAND DAD 4YR 0073L OLD GRAND DAD 4YR 0075D ECHO SPRINGS 4YR 0075L ECHO SPRINGS 4Y R 0087D KENTUCKY GENTLEMAN 0087L KENTUCKY GENTLEMAN 0104D TEN HIGH 4YR 0104L TEN HIGH 4YR 0108B OLD FORESTER 4YR 0108D OLD FORESTER 4YR 0144B JIM BEAMS CHOICE 5YR 0144D JIM BEAMS CHOICE 5YR 0163D MATTINGLY AND MOORE 4YR 0163L MATTINGLY AND MOORE 4YR 0171D MARK TWAIN 0171L MARK TWAIN 0850B BENCHMARK BOURBON 8 YEAR 0850D BENCHMARK BOURBON 8 YEAR 0891B BIRD DOG BLACKBERRY WHSKY 0911B BLANTON BBN 1497B BULLEIT BBN FRONTIER WHSKY 1497D BULLEIT BBN FRONTIER WHSKY 1499B BUFFALO TRACE BOURBON 1650E JIM BEAM 200ML 4YR 1816B WILD TURKEY 101 BBN 1816D WILD TURKEY 101 BBN 1816L WILD TURKEY 101 BBN 2089D BOURBON SUPREME RARE BLND 2089L BOURBON SUPREME RARE BLND 2094B KENTUCKY TAVERN 4YR 2094D KENTUCKY TAVERN 4YR 2094L KENTUCKY TAVERN 4YR 2099B OLD CROW 3YR 2099D OLD CROW 3YR 2099L OLD CROW 3YR 2105B JTS BROWN 100 2919B ELIJAH CRAIG 12YR 2946B EVAN WILLIAMS MILLENIUM 2948B EVAN WILLIAMS BBN 2948D EVAN WILLIAMS BBN 2948L EVAN WILLIAMS BBN 2949B EZRA BROOKS 2949D EZRA BROOKS 2949L EZRA BROOKS 2955B EZRA 101 7YR 3074B FOUR ROSES 90 3075B FOUR ROSES 100 4065D HEAVEN HILL OLD STYLE 4YR 4065L HEAVEN HILL OLD STYLE 4YR 4116B JIM BEAM 4YR 4116D JIM BEAM 4YR 4116E JIM BEAM 4YR 4116L JIM BEAM 4YR 5087B JEFFERSON’S 5104B JEREMIAH WEED CHERRY MASH 5110B JIM BEAM BLACK 8YR 5110D JIM BEAM BLACK 8YR 5110L JIM BEAM BLACK 8YR 5112B JIM BEAM TRAVELER 4YR 5483B KNOB CREEK SNGL BAREL RSV 6845L OLD CHARTER 8YR 6880B OLD CROW TRAVELER 3YR 7680B OLD WHISKEY RIVER 8355B REBEL YELL 8356B REBEL RESERVE 4YR 8375B RED STAG

$ 10.55 86.0 $ 25.50 86.0 $ 17.85 86.0 $ 17.85 80.0 $ 10.55 80.0 $ 15.35 80.0 $ 8.75 80.0 $ 16.00 80.0 $ 9.45 80.0 $ 12.55 86.0 $ 26.70 86.0 $ 11.85 80.0 $ 32.55 80.0 $ 12.50 80.0 $ 9.00 80.0 $ 13.15 80.0 $ 9.30 80.0 $ 7.90 80.0 $ 15.80 80.0 $ 16.85 80.0 $ 39.50 93.0 $ 19.55 90.0 $ 43.90 90.0 $ 19.50 90.0 $ 5.10 80.0 $ 16.90 101.0 $ 37.85 101.0 $ 28.05 101.0 $ 14.90 80.0 $ 9.65 80.0 $ 7.30 80.0 $ 16.20 80.0 $ 9.65 80.0 $ 7.90 80.0 $ 16.10 80.0 $ 9.65 80.0 $ 9.25 100.0 $ 18.65 94.0 $ 18.00 86.6 $ 10.40 86.0 $ 22.85 86.0 $ 13.10 86.0 $ 8.75 90.0 $ 21.45 90.0 $ 12.25 90.0 $ 12.25 101.0 $ 25.95 90.0 $ 32.65 100.0 $ 19.75 80.0 $ 11.10 80.0 $ 15.85 80.0 $ 32.55 80.0 $ 9.90 80.0 $ 21.10 80.0 $ 26.35 82.3 $ 14.60 90.0 $ 19.35 86.0 $ 35.20 86.0 $ 19.15 86.0 $ 15.85 80.0 $ 35.20 80.0 $ 15.15 80.0 $ 7.90 80.0 $ 22.05 86.0 $ 12.25 80.0 $ 16.90 90.6 $ 17.60 80.0

January 2011 Ohio Beverage MONTHLY 37

8375D RED STAG 8375L RED STAG 8435B RIDGEMONT RESERVE 1792 8YR 9600B WHITETAIL CARAMEL FLV WHISKEY 9632B WILD TURKEY 80 BBN 9632D WILD TURKEY 80 BBN 9635B WILD TURKEY 101 TRVLR 9636B WILD TURKEY RUSSELLS RESV 10YR 9680B WOODFORD RSV MST COLL MAPL

$ $ $ $ $ $ $ $ $

33.45 80.0 24.65 80.0 26.35 93.7 16.85 80.0 14.95 80.0 31.05 80.0 18.45 101.0 25.50 90.0 77.95 90.4

specialty BOURBON 0460B BAKERS $ 36.95 107.0 0575B BASIL HAYDENS $ 29.95 80.0 1370B BOOKERS $ 46.65 126.6 2305B CORNER CREEK RESERVE $ 27.35 88.0 $ 24.60 90.0 2880B EAGLE RARE SINGLE BARREL 2947B EVAN WILLIAMS SINGLE BARREL $ 23.90 86.6 $ 45.75 90.2 5089B JEFFERSON’S RESERVE 5482B KNOB CREEK $ 28.15 100.0 $ 52.80 100.0 5482D KNOB CREEK 5482L KNOB CREEK $ 35.20 100.0 $ 23.75 90.0 6060B MAKER’S MARK 6060D MAKER’S MARK $ 44.00 90.0 6060E MAKER’S MARK $ 14.60 90.0 6060L MAKER’S MARK $ 32.55 90.0 $ 28.15 94.0 6064B MAKER’S MARK 46 9617B WILD TURKEY 15YR TRIBUTE $ 77.80 101.0 9627B RARE BREED $ 30.85 110.0 $ 29.10 90.4 9674B WOODFORD RESERVE 9674D WOODFORD RESERVE $ 59.85 90.4 9674L WOODFORD RESERVE $ 34.15 90.4 9679B WOODFORD RESERVE SEASON OAK $ 77.95 100.4 9670B Woodstone Micro-Bourbon $ 88.07 94.0 tennessee whiskey 0066B JACK DANIEL'S BLACK 0066D JACK DANIEL'S BLACK 0066E JACK DANIEL'S BLACK 0066L JACK DANIEL'S BLACK 2110B JACK DANIEL'S GREEN 2110D JACK DANIEL'S GREEN 3513B GENTLEMAN JACK 3513D GENTLEMAN JACK 3513L GENTLEMAN JACK 3515B GEORGE BICKEL OLD 48 3515B GEORGE RICKEL OLD #8 3523B GEORGE DICKOL 12 3524B GEO. DICKEL BARREL SELECT 4997B JACK DANIEL'S SINGLE BARREL

$ 16.90 80.0 $ 42.15 80.0 $ 14.45 80.0 $ 29.80 80.0 $ 16.65 80.0 $ 33.65 80.0 $ 27.35 80.0 $ 46.75 80.0 $ 34.15 80.0 $ 15.90 80.0 $ 15.90 80.0 $ 20.20 90.0 $ 39.00 86.0 $ 34.35 94.0

RYE WHISKEY

0090B OLD OVERHOLT 5117B JIM BEAM 8420B (RI,1 9833B RUSSELS RESERVE

$ 13.20 80.0 $ 15.85 80.0 $ 43.05 92.0 $ 25.50 90.0

BLENDED whiskey 0026D OLD THOMPSON 0026L OLD THOMPSON 0113B KESSLER 0113D KESSLER

38 Ohio Beverage MONTHLY January 2011

$ 12.55 $ 7.15 $ 8.75 $ 17.60

80.0 80.0 80.0 80.0

0113L KESSLER 0122B BEAM'S EIGHT STAR 0122D BEAM'S EIGHT SLAR 0122L BEAM'S EIGHT STAR 0152B SEAGRAM'S 7 CROWN 0152D SEAGRAM'S 7 CROWN 0152L SEAGRAM'S 7 CROWN 0199D SENATOR'S CLUB 0199L SENATOR'S CLUB 2100D CALVERT EXLRA 2137D IMPERIAL 3701L GOLD AWARD 3972D HAILER'S S.R.S. 3972L HALTERS S.R.S. 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MCCORMICK 8887B SEAGRAM'S 7 TRAVELER 8890B SEAGRAM'S 7 DARK HONEY

$ 12.30 80.0 $ 6.60 80.0 $ 13.00 80.0 $ 7.90 80.0 $ 9.95 80.0 $ 19.95 80.0 $ 13.30 80.0 $ 13.65 80.0 $ 7.95 80.0 $ 16.95 80.0 $ 112.55 80.0 $ 8.50 80.0 $ 13.90 80.0 $ 7.95 80.0 $ 13.00 80.0 $ 7.15 80.0 $ 8.75 80.0 $ 7.70 80.0 $ 9.95 80.0 $ 12.60 71.0

IRISH WHISKEY 0281B JAMESON 0281D JAMESON 0281B JAMESON 0282B BUSHMILLS 0282L BUSHMILLS 0908B BLACK BUST( 1519B BUSHMILLS 16 YR. SINGLE MALT 1520B BUSHMILLS LOYR. SINGLE MALT 2074B CLONLARF 3003B FECKIN 4895B IRISHMAN ORIGINAL CLAN 5075B JAMESON GOLD 5079B JAMESON VINTAGE RES. 5081B JAMESON 18 YR. 5083B JAMESON 12 YR. 5085B JAMESON TIN 5212B JOHN POWER & SON GOLD 5384B KILBEGGAN 6574B MIDLETON 6576B MICHAEL COLLINS BLENDED 7721L PADDY 8294B POWERS 6383B REDBREAST 8384B REDBREAST 12 9026B SLANE CASTLE 9317B TULLAMORE DEW 9317L TULLAMORE DEW

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 16.90 $ 17.65 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 28.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN WHISKeY 0076B SEAGRAMS VO 0076D SEAGRAMS VO 0076L SEAGRAMS VO 0169D LORD CALVERT 0170B MCMASTER'S 0170D MCMASTER'S 0170L MCMASTER'S 0174B CANADIAN MIST 0174D CANADIAN MIST 0174L CANADIAN MIST 0175D MACNAUGHTON 0176B CANADIAN CLUB

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30 12.25 16.65 11.45

RNDC General, 4460 Lake Forest Drive, Cincinnati, OH 45242. Phone: (513) 769-5811 RNDC General, 5747 Westbourne Ave., Columbus, OH 43213. Phone: (614) 864-3720

New! Southern Comfort Lime 750 ml Code 9056B / $14.90

Softer Side Of Jack 750 ml Code 9311B $23.70

750 ml Code 3513B $27.35 Liter Code 3513L $34.15 1.75 Liters Code 3513D $46.75

100% Agave El Jimador Blanco 750 ml Code 2916B $16.00 1.75 ml Code 2916D $29.30 El Jimador Reposado 750 ml Code 2917B $16.00 1.75 ml Code 2917D $29.30

#1 Tequila In Mexico!

Official Bourbon of the Kentucky Derby 750 ml Code 9674B $29.10

Cost per oz. $1.14

1 Liter Code 9674L $34.15

Cost per oz. $1.01

NEW PACKAGE! 100 Proof 750 ml / Code 9054B $18.40 70 Proof 750 ml / 721B $14.05 Liter / Code 721L $21.05 1.75 Liters Code 721D $29.85

NEW PACKAGE! Herradura Silver 750 ml Code 4115B $34.35 Herradura Reposado 750 ml Code 4114B $34.35 Herradura Anejo 750 ml Code 4109B $40.45

The Fleur De Lis Served at the Kentucky Derby! Finlandia Chambord Lemonade Cranberry Juice

CHAMBORD 750 ml Code 1855B $29.85

NEW LOW PRICING! 750 ml / Code 3011B / $13.15 1 Liter / Code 3011L / $19.30 1.75 Liters / Code 3011D / $26.35 Tangerine / Code 3020B 750 ml / $13.15 Grapefruit / Code 3014B 750 ml / $13.15 Mango Fusion / Code 3019B 750 ml / $13.15 “25% Growth in Ohio this Year”

January 2011 Ohio Beverage MONTHLY 39

0176D CANADIAN CLUB 0176E CANADIAN CLUB 0176L CANADIAN CLUB 0189B BLACK VELVET 0189D BLACK VELVET 0189E BLACK VELVET 0189L BLACK VELVET 0909B BLACK VELVET TRAVELER 0920B BLACK VELVET RESERVE 0920D BLACK VELVET RESERVE 1570B CABIN FEVER MAPLE FLV. 1704D CANADIAN BAY 1704D CANADIAN BAY 1716B CANADA HOUSE 1716D CANADA HOUSE 1725B CANADIAN CLUB RESERVE 10 1729B CANADIAN CLUB TRAVELER 1730D CANADIAN GOLD 1730L CANADIAN GOLD 1731B CAN. CLUB SHERRY CASK 1733B CANADIAN HUNTER TRAVELER 1735D CANADIAN LTD. 1735L CANADIAN LTD. 1748B CANADIAN MIST TRAVELER 1749D CANADIAN RESERVE 2055B CLASSIC 12 2389B CROWN ROYAL BLACK 2391B CROWN ROYAL CASK NO.16 2393B CROWN ROYAL EXTRA RARE 2397B CROWN ROYAL RESERVE 4041D HARWOOD 4041L HARWOOD 4699D NORTHERN LIGHT 4699L NORTHERN LIGHT 5073D JAMES FOXE 7726D PARAMOUNT 8050B PENDLETON 8431B RICH & RARE 8431D RICH & RARE 8894B CROWN ROYAL 8894D CROWN ROYAL 8894E CROWN ROYAL 8894L CROWN ROYAL 8922B V.0. GOLD 8923B SEAGRAM'S V.0. TRAVELER 9648B WINDSOR TRAVELER 9652B WINDSOR SUPREME 9652D WINDSOR SUPREME 9652L WINDSOR SUPREME 9656B WISER'S DELUXE

$ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 11.80

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

SCOTCH WHISKEY 0201B PINCH 15 YR. 0202B DEWAR'S 0202D DEWAR'S 0202E DEWAR'S 0202L DEWAR'S 0204B JOHNNIE WALKER RED 0204D JOHNNIE WALKER RED 0204L JOHNNLE WALKER RED 0206D USHER'S GREEN 0208B LAUDER'S 0208D LAUDER'S 0208L LAUDER'S 0212B GRANT'S

40 Ohio Beverage MONTHLY January 2011

29.70 22.05 39.70 21.15 27.35 21.15 42.40 27.35 22.25 8.05 17.55 10.35 14.25

0212D GRANT'S 0213D OLD SMUGGLER 0213L ODSMUGGLER 0215B CHIVAS REGAL 12 YR. 0215D CHIVAS REGAL 12 YR. 0215L CHIVAS REGAL 12 YR. 0225B CULLY SARK 0225D CULTY SARK 0225L CUTTY SARK 0227B WHITE HORSE 0232B JOHNNIE WALKER BLACK 0232D JOHNNIE WALKER BLACK 0232L JOHNNIE WALKER BLACK 0238B J&B RARE 0238D J&B RARE 0238L J&B RARE 0239B GRAND MACNISH 0239D GRAND MACNISH 0239L GRAND MACNISH 0241D HIGHLAND MIST 0241L HIGHLAND MIST 0246D INVER HOUSE 0246L INVER HOUSE 0249D J.W. DANT 0253B BALLANLINE'S 1490B BUCHANAN DELUXE 2004B CHIV REGAL SALUTE 21 YR 2005B CHIV REGAL 25 2006B CHIVAS REGAL 18 YR. 2052D CLAN MACGREGOR 2052L CLAN MACGREGOR 2078B CLYNELISH 2672B DEWAR'SFOUNDERS RESERVE 2673B DEWAR'S SIGNATURE 2674B DEWAR'S SP. RES. 12 YR. 2999B FAMOUS GROUSE 12 YR. 5145B JOHN BARR RED 5220B JOHNNIE WALKER BLUE 5225B JOHNNIE WALKER BKL.100 ANNIV. 5229B JOHNNIE WAIKER GOLD 6395B MCLVOR 7980D PASSPORT 8327D QUEEN ANNE 8327L QUEEN ANNE 8853D SCORESBY 9188B FAMOUS GROUSE 80 9188D FAMOUS GROUSE 80

$ 31.90 $ 18.80 $ 11.45 $ 29.10 $ 64.20 $ 38.55 $ 16.85 $ 33.55 $ 22.00 $ 12.55 $ 32.50 $ 70.05 $ 42.40 $ 18.95 $ 40.65 $ 25.60 $ 8.15 $ 17.50 $ 10.60 $ 16.65 $ 9.55 $ 16.65 $ 10.35 $ 13.65 $ 13.40 $ 26.35 $156.85 $ 257.45 $ 51.80 $ 17.10 $ 10.60 $ 31.05 $ 70.60 $ 189.75 $ 26.45 $ 23.90 $ 12.55 $ 203.95 $ 36.85 $ 74.60 $ 11.65 $ 20.55 $ 18.45 $ 9.75 $ 17.45 $ 19.50 $ 37.15

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

single malt scotch whiskey 0019B ABERLOUR 12 YR. 0020B ABERLOUR ABUNADH 0031B ABERFELDY 0032B ABERFELDY 21 0103B ARDMORE 0107B ARDBEG 10 YR. 0375B AUCHENLOSHAN3WOOD 0377B AUCHENLASHAN CLASSIC 0493B BALVENIE SINGLE BARREL 15 YR. 0497B BALVENIE DOUBLEWOOD 12 YR. 0504B BALVENIE PORTWOOD 21 YR. 1481B BOWMORE LEGEND 1488B BUNNAHEBHAIN 1498B BRUICHLADDICH ROCKS 1751B CAOL ILA 12-YR. 1759B CARDHU

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

28.20 86.0 54.55 119.4 44.10 80.0 150.00 80.0 36.10 92.0 43.05 92.0 49.20 86.0 24.75 80.0 59.65 95.0 44.90 86.0 137.55 86.0 21.25 80.0 47.45 80.0 48.50 92.0 44.30 86.0 37.75 86.0

2355B CRAGGANMORE 2491B DELMORE STILLMAN 28 YR. 2495B DALMORE 12 YR. 2498B DALWHINNIE 3606B GLENLIDDICH 12 YR. RESERVE 3607B GLEN GARIOCH 3611B GLENKINCHIE 12 YR. 3620B GLENLIDDICH SOLERA 15 YR. 3625B GLENLIDDICH ANCIENT 18 YR. 3634B GLENLIDDICH 15 DISTILLERY ED. 3640B GLENLIVET 18 YR. 3641B GLENLIVET 12 YR. 3641D GLENHIVEL 3641L GLENLIVEL12 YR. 3643B GLENLIVET ARCHIVE 21 YR. 3645B GLENMORANGIE 3646B GLENLIVET FRENCH OAK 15 YR. 3647B GLENLIVEL NADURRA 16 YR. 3649B GLENMORANGIELASANLA 3654B GLENLIVELLDADURRATRIUMPH 3656B GLENMORANGIE QUINTA RUBAN 3658B GLENMORANGTENECTAR D'OR 3697B GLENROTHES SELECT RESERVE 3699B GLENROTHES 4291B HIGHLAND PARK 4296B HIGHLAND PARK 18 5207B J. MCDOUGALLS BLADNOCH 5231B JOHNNIE WALKER GREEN 5507B LAGAVULIN DISTILLERS ED. 5508B LAGAVULIN 5542B LAPHROAIG 18 5543B LEPHROAIGCASK STRENGTH 5544B LAPHROALG 6012B MACALLAN CASK STRENGLH 6013B MACALLAN 12 YR. 6013D MACALLAN 12 YR. 6016B MACALLAN 18 YR. 6017B MACALLAN FINE OAK 10 YR. 6016B MACALLAN FINE OAK 15 YR. 6024B MACALLAN ANNIVERSARY 6025B MACALLAN 30 YR. 6344B MCCLELLANDS ISLAY 6346B MCCLELLANDS HIGHLAND 6747B OBAN DISTILLERS ED. 6748B OBAN 7480B OLD PULTENEY 8983B SINGLETON 9063B SPEYBURN 9064B SPEYBURN BRADEN ORACH 9145B TALISKER 9150B TAMDHU 9150B TAMDHU 9606B WILD SCOTSMAN BLACK LABEL

$ 45.85 $ 117.60 $ 36.10 $ 52.70 $ 34.35 $ 16.35 $ 46.60 $ 43.95 $ 60.50 $ 51.80 $ 60.50 $ 31.75 $ 68.55 $ 43.75 $ 120.70 $ 31.75 $ 41.35 $ 47.40 $ 38.70 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 36.10 $ 86.70 $ 90.70 $ 52.65 $ 86.90 $ 75.60 $ 61.60 $ 55.45 $ 34.30 $ 56.15 $ 44.80 $ 86.00 $ 131.20 $ 36.10 $ 69.75 $ 623.20 $1,104.05 $ 20.85 $ 20.65 $ 69.45 $ 60.70 $ 30.00 $ 34.40 $ 16.90 $ 15.15 $ 51.10 $ 19.50 $ 19.50 $ 58.15

80.0 90.0 80.0 66.0 80.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 86.0 80.0 86.0 80.0 91.6 80.0 80.0 94.0

other whiskey 0876B BERNHEIM ORIGINAL WHEAT $ 25.60 1840B CAKFADDY CAROLINA MOONSHINE 3526B GEORGIA MOON CORN WHISKEY 5255B JR. JOHNSONS MIDNIGHT MOON

90.0 $ 17.75 80.0 $ 10.10 80.0 $ 17.75 80.0

BRANDY 0051B ALIZE COGNAC VS 0084B ANSAC VS COGNAC 0341B ASBACH URALT BRANDY

$ 16.90 80.0 $ 16.05 80.0 $ 24.05 80.0

0453B METAXA FIVE STAR BRANDY $ 18.65 76.0 $ 31.75 80.0 0456B COURVOISIER VSOP COGNAC 4YR 0461B HENNESSY V S $ 27.35 80.0 $ 64.20 80.0 0461D HENNESSY V S 0461E HENNESSY V S $ 24.00 80.0 0461L HENNESSY V S $ 35.90 80.0 0462B MARTELL VS COGNAC $ 24.75 80.0 $ 34.35 80.0 0463B REMY MARTIN VSOP COGNAC 0463D REMY MARTIN VSOP COGNAC $ 85.15 80.0 $ 27.75 80.0 0463E REMY MARTIN VSOP COGNAC 0463L REMY MARTIN VSOP COGNAC $ 51.60 80.0 $ 9.90 80.0 0464B ST REMY VSOP AUTHENTIC BDY 0464D ST REMY VSOP AUTHENTIC BDY $ 17.35 80.0 0469B PAUL MASSON GRAND AMBER 3YR $ 10.80 80.0 0469D PAUL MASSON GRAND AMBER 3YR $ 19.90 80.0 0469L PAUL MASSON GRAND AMBER 3YR $ 12.80 80.0 0470B CHRISTIAN BROTHERS BRANDY $ 10.60 80.0 $ 21.65 80.0 0470D CHRISTIAN BROTHERS BRANDY 0470L CHRISTIAN BROTHERS BRANDY $ 12.40 80.0 $ 15.15 80.0 0479B LAIRDS APPLE JACK 6YR 0480B COURVOISIER V S COGNAC 2YR $ 25.60 80.0 $ 42.35 80.0 0480D COURVOISIER V S COGNAC 2YR 0480L COURVOISIER V S COGNAC 2YR $ 33.40 80.0 $ 8.20 80.0 0481B CORONET VSQ 0481D CORONET VSQ $ 20.00 80.0 0481L CORONET VSQ $ 11.50 80.0 0482B PARAMOUNT BLACKBERRY BRNDY $ 9.65 75.0 0482D PARAMOUNT BLACKBERRY BRNDY $ 19.70 75.0 0482L PARAMOUNT BLACKBERRY BRNDY $ 11.25 75.0 0483B PARAMOUNT CHERRY BRANDY $ 9.65 75.0 $ 10.85 75.0 0483D PARAMOUNT CHERRY BRANDY 0488B PARAMOUNT APRICOT BRANDY $ 9.65 75.0 0488D PARAMOUNT APRICOT BRANDY $ 19.70 75.0 $ 11.25 75.0 0488L PARAMOUNT APRICOT BRANDY 0490B DEKUYPER BLACKBERRY BRANDY $ 10.55 70.0 $ 7.90 60.0 0668B ARROW BLACKBRRY BDY 0682B DEK APRICOT BDY $ 10.55 70.0 $ 9.65 75.0 0696B PARAMOUNT PEACH BDY 0711B MR BOSTON BLACKBERRY BRNDY $ 6.45 70.0 0863B NAVIP SLIVOVITZ 8YR $ 17.45 100.0 $ 1744.20 80.0 0874B REMY MARTIN LOUIS X111 1577B CALVADOS BLD GRND APPL BDY $ 36.75 80.0 1625E COURVOISIER VS 200ML 2YR $ 5.95 80.0 1630E E & J VSOP 200ML $ 2.95 80.0 1642E HENNESSY VSOP 200ML $ 11.20 80.0 $ 7.70 80.0 1644E HENNESSY VS FLASK 1665E PAUL MASSON VS 200 3YR $ 2.90 80.0 $ 3.30 80.0 1666E PAUL MASSON VSOP 200ML 4YR 1669E REMY MARTIN VS 200ML $ 7.70 80.0 1670E REMY MARTIN VSOP 200ML $ 9.45 80.0 $ 10.60 70.0 2018B CHRISTIAN BROS FROST WHITE 2020B CHRISTIAN BRO GRN RSV VSOP $ 11.70 80.0 2265B CONJURE COGNAC $ 27.10 80.0 2348B COURVOISIER EXCLUSIF 4YR $ 34.35 80.0 2728B DON PEDRO RESERVA ESPECIAL $ 10.50 80.0 2871B E & J SUPERIOR RSV VSOP $ 11.65 80.0 2871D E & J SUPERIOR RSV VSOP $ 23.20 80.0 2871L E & J SUPERIOR RSV VSOP $ 13.65 80.0 2873B E & J $ 10.50 80.0 2873D E & J $ 21.65 80.0 2873L E & J $ 12.35 80.0 2875B E & J SUPERIOR RS VSOP TRAVELER $ 10.65 80.0 2876B E & J TRAVELER BDY $ 10.35 80.0 2877B E & J XO $ 13.40 80.0 4074B HENNESSY BLACK $ 34.35 86.0 4074L HENNESSY BLACK $ 44.65 86.0 4084E HENNESSY V S 200ML $ 8.60 80.0

January 2011 Ohio Beverage MONTHLY 41

4087B HENNESSY VS HISTORIC $ 27.35 $ 36.95 4092B HENNESSY VSOP COGNAC 4092L HENNESSY VSOP COGNAC $ 56.00 $121.60 4103B HENNESSY X O 4944B J C COGNAC VSOP $ 21.25 4998B JACQUE CARDIN GRAPE FRANCE $ 9.05 5486B KORBEL $ 9.05 $ 19.70 5486D KORBEL 5509B LAIRDS APPLE BRANDY 100 $ 20.40 $ 56.15 5510B LAIRDS RARE APPLE BRANDY 5512B LAIRDS OLD APPLE BRANDY 90MO $ 22.15 $ 18.65 5532B LANDY VS COGNAC 5871B LEROUX POLISH BLACKBERRY $ 9.55 $ 29.55 6072L MANASTIRKA 6095B MARASKA SLIVOVITZ KOSHER $ 22.10 6259B MARTELL CORDON BLEU COGNAC $ 69.25 6267B MARTELL XO 12YR $112.85 $ 31.75 6270B MARTELL VSOP 6525B MEUKOW V.S. $ 19.50 $ 24.50 6545B METAXA AMPHORA 7 STAR 6603B MOLETTO GRAPPA D'NEBBIOLO $ 30.00 $ 7.40 7816B PARAMOUNT GINGER BRANDY 7976B PAUL MASSON GRND AMBR VSOP 4YR $ 12.10 7976D PAUL MASSON GRND AMBR VSOP 4YR $ 24.05 7993B PRESIDENTE BRANDY $ 10.80 $ 11.65 8354B RAYNAL NAPOLEON VSOP 8386B REMY MARTIN EXTRA $ 342.85 8389B REMY MARTIN 1738 ACCORD $ 43.05 $112.85 8394B REMY MARTIN XO EXCELLENCE 8405B REMY MARTIN VS GRAND CRU $ 23.90 8648B SALIGNAC $ 16.90 $ 29.35 9736B ZUTA OSA

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

GIN 0193L ARISTOCRAT GIN 0303D FLEISCHMANNS GIN 0304D CRYSTAL PALACE GIN 0304L CRYSTAL PALACE GIN 0305B SEAGRAMS EXTRA DRY GIN 0305D SEAGRAMS EXTRA DRY GIN 0305E SEAGRAMS EXTRA DRY GIN 0305L SEAGRAMS EXTRA DRY GIN 0308B GORDONS GIN 0308D GORDONS GIN 0308L GORDONS GIN 0313B BEEFEATER GIN 0313D BEEFEATER GIN 0313L BEEFEATER GIN 0319D PARAMOUNT 90 GIN 0319L PARAMOUNT 90 GIN 0320D CALVERT GIN 0322B BOMBAY GIN 0322D BOMBAY GIN 0322L BOMBAY GIN 0326B TANQUERAY GIN 0326D TANQUERAY GIN 0326E TANQUERAY GIN 0326L TANQUERAY GIN 0327D GLENMORE GIN 0327L GLENMORE GIN 0329D BOOTHS GIN 0330D HALLERS GIN 0330L HALLERS GIN 0339B GILBEYS GIN

42 Ohio Beverage MONTHLY January 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6.95 80.0 12.70 80.0 12.30 80.0 7.10 80.0 9.05 80.0 17.95 80.0 8.40 80.0 12.00 80.0 9.75 80.0 19.85 80.0 12.35 80.0 16.90 94.0 30.15 94.0 23.70 94.0 16.15 90.0 8.95 90.0 14.95 80.0 15.00 86.0 29.15 86.0 22.90 86.0 17.80 94.6 38.10 94.6 17.05 94.6 24.25 94.6 12.30 80.0 7.00 80.0 19.85 90.0 12.30 80.0 7.05 80.0 7.70 80.0

0339D GILBEYS GIN 0339L GILBEYS GIN 0340L SENATORS CLUB GIN 4YR 0563D BARTON GIN 0563L BARTON GIN 0962B BLUECOAT GIN 1324B BOMBARDIER MILITARY 1327B BOMBAY SAPPHIRE GIN 1327D BOMBAY SAPPHIRE GIN 1327L BOMBAY SAPPHIRE GIN 1369B BOODLES BRITISH GIN 1495B BROKERS GIN 1522B BURNETTS GIN TRAVELER 1660E NEW AMSTERDAM 200ML 1673E SEAGRAMS EXTRA DRY 200 1680E TANQUERAY GIN 200ML 3555B GILBEYS GIN TRAVELER 3780B GORDONS TRAVELER 4073B HENDRICK'S GIN 4073D HENDRICK'S GIN 6379D MC CORMICK GIN 6062B MAGELLAN 6379D MC CORMICK GIN 6379L MC CORMICK GIN 6444D MEIERS NO 94 GIN 6716B NEW AMSTERDAM GIN 6716D NEW AMSTERDAM GIN 6716L NEW AMSTERDAM GIN 7868D PARAMOUNT GIN 80 7868L PARAMOUNT GIN 80 8235B PINNACLE GIN 8235D PINNACLE GIN 8274B PLYMOUTH GIN 8436B RIGHT GIN 8883B SEAGRAMS APPLE TWST GIN 8889B SEAGRAMS DISTILLERS RSV 8889D SEAGRAMS DISTILLERS RSV 8900B SEAGRAM EXTRA DRY GN TRV 8902B SEAGRAM'S GRAPE GIN 8905B SEAGRAMS LIME TWISTED GIN 8905D SEAGRAMS LIME TWISTED GIN 8905L SEAGRAMS LIME TWISTED GIN 8914B SEAGRAMS ORANGE TWIST GIN 8995B BURNETTS WHITE SATIN GIN 8995D BURNETTS WHITE SATIN GIN 8995L BURNETTS WHITE SATIN GIN 9072B SMOOTH AMBLER GREENBRIER 9153B TANQUERAY NO 10 9157B TANQUERAY RANGPUR 9195L 3 ISLANDS GIN 9604B WHITLEY NEILL GIN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

16.70 80.0 10.65 80.0 5.90 80.0 12.30 80.0 7.20 80.0 23.90 94.0 5.75 86.0 17.65 94.0 37.95 94.0 26.45 94.0 13.40 90.4 13.40 94.0 8.05 80.0 3.30 80.0 3.30 80.0 4.15 94.6 7.70 80.0 3.25 80.0 28.25 88.0 59.85 88.0 12.85 80.0 26.45 88.0 12.85 80.0 7.45 80.0 16.00 94.4 10.80 80.0 22.30 80.0 15.00 80.0 12.70 80.0 7.75 80.0 8.15 80.0 17.95 80.0 22.95 82.4 23.90 82.4 9.05 70.0 11.65 94.0 21.45 94.0 9.05 80.0 9.05 70.0 9.05 70.0 17.95 70.0 12.90 70.0 9.05 70.0 8.05 80.0 17.10 80.0 10.10 80.0 25.60 80.0 25.60 94.6 19.40 82.6 11.45 94.0 21.10 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $

7.05 70.0 14.90 70.0 8.00 70.0 30.00 80.0 11.40 80.0 23.90 80.0 14.05 80.0 14.25 80.0 7.50 80.0 29.95 80.0 17.65 80.0 12.35 70.0 14.80 80.0

RUM 0065B ADMIRAL NELSON SPICED RUM 0065D ADMIRAL NELSON SPICED RUM 0065L ADMIRAL NELSON SPICED RUM 0094B APPLETON ESTATE EXTRA 12YR 0095B APPLETON WHITE RUM 0096B APPLETON ESTATE RESERVE 0097B APPLETON SPECIAL GOLD RUM 0099B APPLETON VX 0197L ARISTOCRAT RUM 0355B ATLANTICO 0390B BACARDI 8 RUM 8YR 0394B BACARDI BIG APPLE 0397B BACARDI GOLD RESERVE

0400B BACARDI COCO RUM 0401B BACARDI SELECT RUM 0401L BACARDI SELECT RUM 0402B BACARDI GOLD TRAVELER 0405B BACARDI DRAGONBERRY 0405D BACARDI DRAGONBERRY 0412B BACARDI LIMON RUM 0412D BACARDI LIMON RUM 0412L BACARDI LIMON RUM 0420B BACARDI O RUM 0420L BACARDI O RUM 0425B BACARDI PEACH RED 0432B BACARDI RAZZ RUM 0439B BACARDI SUPERIOR TRAVELER 0441B BACARDI GRAND MELON 0444E BACARDI MULTI-FLAVORED PAK 0447B BACARDI TORCHED CHERRY 0501D MR BOSTON LIGHT 0501L MR BOSTON LIGHT 0502D MR BOSTON DARK 0502L MR BOSTON DARK 0510B BACARDI 151 RUM 0510L BACARDI 151 RUM 0512B BACARDI GOLD RUM 0512D BACARDI GOLD RUM 0512L BACARDI GOLD RUM 0524B BARBANCOURT RES. SPECIALE 0536D RONRICO GOLD RUM 0536L RONRICO GOLD RUM 0537B RONRICO SILVER RUM 0537D RONRICO SILVER RUM 0537L RONRICO SILVER RUM 0539B MYERS ORIGINAL DARK RUM 0539D MYERS ORIGINAL DARK RUM 0539L MYERS ORIGINAL DARK RUM 0544B BACARDI SUPERIOR LIGHT 0544D BACARDI SUPERIOR LIGHT 0544E BACARDI SUPERIOR LIGHT 0544L BACARDI SUPERIOR LIGHT 0965D BOCADOR WHITE RUM FLORIDA 0965L BOCADOR WHITE RUM FLORIDA 1010B 10 CANE RUM 1494B BRUGAL ANEJO RUM 1550L CALICO JACK SPICED RUM 1565B CABANA CACHACA 1755B CAPTAIN MORGAN SPICE RUM 1755D CAPTAIN MORGAN SPICE RUM 1755E CAPTAIN MORGAN SPICE RUM 1755L CAPTAIN MORGAN SPICE RUM 1757B CAPT MORGAN SPICED 100 1757D CAPT MORGAN SPICED 100 1758B CAPT MORGAN SPICED 100 TRVL 1762B CAPTAIN MORGAN TRAVELER RUM 1763B CAPTAIN MORGAN LIME BITE 1766L CAPT MORGAN PARROT BAY COCONT 1768B CAPTAIN MORGAN SLVR SPICE 1769B CAPTAIN MORGAN PVT STOCK 1772L CAPTAIN MORGAN TATTOO 1827D CASTILLO GOLD LABEL 1827L CASTILLO GOLD LABEL 1829B CASTILLO SILVER RUM 1829D CASTILLO SILVER RUM 1829L CASTILLO SILVER RUM 1838B CASTILLO SPICED RUM 1838L CASTILLO SPICED RUM 2315B CORUBA SPICED 2398L CRUZAN 151 PRF RUM

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

13.20 70.0 10.55 80.0 16.75 80.0 10.55 80.0 13.20 70.0 26.45 70.0 13.20 70.0 22.95 70.0 17.65 70.0 13.20 70.0 17.65 70.0 13.20 70.0 13.20 70.0 10.55 80.0 13.20 70.0 4.95 70.0 13.20 70.0 13.60 80.0 7.50 80.0 13.60 80.0 7.50 80.0 17.65 151.0 22.80 151.0 10.55 80.0 22.05 80.0 16.75 80.0 18.65 80.0 16.70 80.0 11.25 80.0 8.75 80.0 19.35 80.0 11.45 80.0 15.70 80.0 32.25 80.0 20.05 80.0 10.55 80.0 22.05 80.0 8.80 80.0 16.75 80.0 14.00 80.0 7.90 80.0 21.25 80.0 16.85 80.0 8.85 70.0 25.70 80.0 14.50 70.0 28.05 70.0 8.75 70.0 18.30 70.0 17.70 100.0 30.75 100.0 17.70 100.0 14.50 70.0 14.50 70.0 17.55 90.0 14.50 70.0 19.15 80.0 17.75 70.0 16.30 80.0 8.65 80.0 7.05 80.0 16.30 80.0 8.65 80.0 6.50 70.0 8.65 70.0 10.80 80.0 17.45 151.0

2400L CRUZAN BLACK CHERRY 2401L CRUZAN BANANNA 2402L CRUZAN PINEAPPLE 2403L CRUZAN BLACKSTRAP 2415B CRUZAN ESTATE DIAMOND 2416L CRUZAN MANGO 2417B CRUZAN ESTATE SNGL BRL RUM 2418B CRUZAN JUNKANU CITRIS 2419L CRUZAN COCONUT 2421L CRUZAN VANILLA 2422B CRUZAN ESTATE DARK 2423B CRUZAN ESTATE LIGHT 2424L CRUZAN GUAVA 2734B DON Q CRISTAL 3787B GOSLINGS BLACK SEAL 5209B JOHN MCCULLOCH RUM 5488B KRAKEN BLACK SPICED 5493L LADY BLIGH BANANA 5495L LADY BLIGH CHERRY 5498B LADY BLIGH SPICED TRAVELER 5499B LADY BLIGH SPICED 5499D LADY BLIGH SPICED 5499L LADY BLIGH SPICED 5500L LADY BLIGH COCONUT 5502L LADY BLIGH MANGO 5503L LADY BLIGH PINEAPPLE$ 5504L LADY BLIGH VANILLA 5505B LADY BLIGH 151 RUM 6069B MALIBU RUM 6069D MALIBU RUM 6069L MALIBU RUM 6360D MC CORMICK RUM 6360L MC CORMICK RUM 6441D MEIERS GD LABEL V ISLANDS 6441L MEIERS GD LABEL V ISLANDS 6442D MEIERS WH LAB V ISLND RUM 6442L MEIERS WH LAB V ISLND RUM 6643D MONTEGO BAY SILVER 6651B MT GAY XTRA OLD RUM 6652B MT GAY ECLIPSE 6652D MT GAY ECLIPSE 6653B MT GAY ECLIPSE SILVER 6699L MYERS'S PLATINUM 7692B ORONOCO PLATINUM RESERVE 7722B PANAMA JACK SPICED 7730L PARAMOUNT 151 7835B PARAMOUNT GOLD LBL 7835D PARAMOUNT GOLD LBL 7835L PARAMOUNT GOLD LBL 7836B PARAMOUNT WHITE LBL 7836D PARAMOUNT WHITE LBL 7836L PARAMOUNT WHITE LBL 8326B PYRAT X O RESERVE 8475B ROGUE 8500B RON MATUSALEM GRAN RESERVA 8502B RON MATUSALEM PLATINO 8533D RONRICO CLIPPER SPICED RUM 8645B SAILOR JERRY SPIC NAVY RUM 8645D SAILOR JERRY SPIC NAVY RUM 8645L SAILOR JERRY SPIC NAVY RUM 8646B SAILOR JERRY SPICED TRAVLR 8881B SEAGRAMS BRAZIL CITRUS RUM 8882B SEAGRAMS BRAZILIAN 9065B SPICED JACK NO 94 9197L 3 ISLANDS VODKA 9229B TOMMY BAHAMA GOLDEN SUN 9230B TOMMY BAHAMA WHITE SAND

$ 6.80 $ 6.80 $ 6.80 $ 10.70 $ 14.95 $ 6.80 $ 18.45 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 6.80 $ 9.65 $ 14.40 $ 22.10 $ 15.15 $ 8.90 $ 8.90 $ 7.05 $ 7.05 $ 15.20 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 11.65 $ 21.45 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 7.85 $ 14.45 $ 7.85 $ 13.85 $ 38.70 $ 15.15 $ 26.70 $ 13.40 $ 14.60 $ 34.40 $ 25.40 $ 19.40 $ 7.30 $ 14.45 $ 8.00 $ 7.30 $ 14.45 $ 8.00 $ 21.85 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 28.40 $ 18.45 $ 15.15 $ 8.15 $ 8.15 $ 12.55 $ 8.85 $ 12.90 $ 12.90

55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 55.0 80.0 80.0 80.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 80.0

January 2011 Ohio Beverage MONTHLY 43

9570B WHALER'S VANILLA 9675B WRAY & NEPHEW WH OVERPROOF

$ 9.95 60.0 $ 16.00 126.0

SCOTCH 0019B ABERLOUR 12 YR SM $ 31.70 86.0 0020B ABERLOUR A'BUNADH $ 54.55 119.0 $ 44.10 80.0 0031B ABERFELDY 12 YR 0032B ABERFELDY 21 YR $150.00 80.0 $ 36.10 92.0 0103B ARDMORE SCOTCH 0107B ARDBEG 10YR SINGLE MALT $ 38.70 92.0 $ 29.70 80.0 0201B PINCH - HAIG 15 YR 0202B DEWARS $ 19.40 80.0 $ 37.05 80.0 0202D DEWARS 0202E DEWARS $ 21.15 80.0 0202L DEWARS $ 27.35 80.0 0204B JOHNNIE WALKER RED 12 YR $ 21.15 80.0 $ 42.40 80.0 0204D JOHNNIE WALKER RED 12 YR 0204L JOHNNIE WALKER RED 12 YR $ 27.35 80.0 $ 22.25 80.0 0206D USHERS GREEN STRIPE 0208B LAUDERS 3 YR $ 8.05 80.0 $ 16.65 80.0 0208D LAUDERS 3 YR 0208L LAUDERS 3 YR $ 10.35 80.0 $ 14.25 80.0 0212B GRANTS STAND FAST 0212D GRANTS STAND FAST $ 31.90 80.0 0213D OLD SMUGGLER $ 18.80 80.0 0213L OLD SMUGGLER $ 11.45 80.0 $ 25.60 80.0 0215B CHIVAS REGAL 0215D CHIVAS REGAL $ 58.10 80.0 0215L CHIVAS REGAL $ 38.55 80.0 $ 16.85 80.0 0225B CUTTY SARK 0225D CUTTY SARK $ 33.55 80.0 0225L CUTTY SARK $ 22.00 80.0 $ 12.55 80.0 0227B WHITE HORSE 0232B JOHNNIE WALKER BLACK 12 YR $ 31.55 80.0 $ 69.15 80.0 0232D JOHNNIE WALKER BLACK 12 YR 0232L JOHNNIE WALKER BLACK 12 YR $ 41.55 80.0 $ 18.95 80.0 0238B J & B RARE 0238D J & B RARE $ 40.65 80.0 0238L J & B RARE $ 25.60 80.0 $ 8.15 80.0 0239B GRAND MACNISH 3 YR 0239D GRAND MACNISH 3 YR $ 17.50 80.0 0239L GRAND MACNISH 3 YR $ 10.60 80.0 0241D HIGHLAND MIST 3 YR $ 16.65 80.0 0241L HIGHLAND MIST 3 YR $ 9.55 80.0 $ 16.65 80.0 0246D INVERHOUSE 3 YR 0246L INVERHOUSE 3 YR $ 10.35 80.0 $ 17.55 80.0 0249D J W DANT SCOTCH 0253B BALLANTINES $ 10.80 80.0 0281B JAMESON IRISH WHSKY $ 18.65 80.0 0281D JAMESON IRISH WHSKY $ 44.10 80.0 0281L JAMESON IRISH WHSKY $ 28.05 80.0 0282B BUSHMILLS IRISH WSKY $ 20.15 80.0 0282L BUSHMILLS IRISH WSKY $ 28.00 80.0 0375B AUCHENTOSHAN 3 WOOD SMS $ 49.20 86.0 0377B AUCHENTOSHAN CLASSIC SMS $ 24.75 80.0 0493B BALVENIE SINGLE 15YR $ 59.65 95.6 0496B BALVENIE 14 CARIBBEAN CASK $ 51.80 86.0 0497B BALVENIE DOUBLEWOOD 12 YR $ 44.90 86.0 0504B BALVENIE PORTWOOD 21 YR $137.55 86.0 0908B BLACK BUSH IRISH WHSKY $ 31.00 80.0 1481B BOWMORE LEGEND SMS $ 21.25 80.0 1488B BUNNAHABHAIN 12 YR $ 47.45 80.0 1490B BUCHANAN DELUXE 12 SCOTCH $ 28.35 80.0 1498B BRUICHLADDICH ROCKS $ 48.50 92.0 1519B BUSHMILLS 16 YR SINGLE MALT $ 58.65 80.0 1520B BUSHMILLS 10 YR IRISH $ 35.45 80.0

44 Ohio Beverage MONTHLY January 2011

1636E GLENFIDDICH 45 COMBO $ 42.80 $ 44.30 1751B CAOL ILA 12 YR SCOTCH 2004B CHIVAS REGAL SALUTE 21YR $156.85 $218.90 2005B CHIVAS REGAL 25 2006B CHIVAS REGAL 18 YR $ 43.05 2052D CLAN MACGREGOR SCOTCH $ 16.20 2052L CLAN MACGREGOR SCOTCH $ 10.60 $ 17.60 2074B CLONTARF CLASSIC BLEND 2078B CLYNELISH $ 31.05 2355B CRAGGANMORE SNGL MALT SCOT 12 YR $ 45.85 $ 117.60 2491B DALMORE STILLMAN 28 YR 2495B DALMORE 12 $ 36.10 2498B DALWHINNIE SNGL MALT SCOTC 15 YR $ 52.70 2673B DEWAR'S SIGNATURE $189.75 2674B DEWARS SPEC RSV 12 YR BLN SCOTCH $ 26.45 2999B FAMOUS GROUSE 12 YR $ 23.90 $ 16.90 3003B FECKIN IRISH WHSKY 3606B GLENFIDDICH SPEC RES 12 YR $ 34.35 $ 16.35 3607B GLEN GARIOCH 3611B GLENKINCHIE 12 YR $ 46.60 $ 43.95 3620B GLENFIDDICH SOLER RSV 15 YR 3625B GLENFIDDICH ANCNT RSV 18 YR $ 60.50 3634B GLENFIDDICH 15YR DISTLY EDITION $ 51.80 3640B GLENLIVET 18 YEAR $ 60.50 $ 31.75 3641B GLENLIVET SINGLE MALT 12 YR 3641D GLENLIVET SINGLE MALT 12 YR $ 68.55 3641L GLENLIVET SINGLE MALT 12 YR $ 43.75 $120.70 3643B GLENLIVET ARCHIVE 86 21 YR 3645B GLENMORANGIE 10 YR $ 34.35 3646B GLENLIVET FRENCH OAK 15 YR $ 41.35 $ 47.40 3647B GLENLIVET NADURRA 16 YR 3649B GLENMORANGIE LASANTA $ 43.05 $ 25.85 3650E GLENMORANGIE 10 YR - 100ML 3654B GLENLIVET NADURRA TRIUM 91 $ 69.25 $ 43.05 3656B GLENMORANGIE QUINTA RUBAN 3658B GLENMORANGIE NECTAR D OR $ 56.15 3697B GLENROTHES SELECT RESERVE $ 38.80 $ 67.75 3699B GLENROTHES SCOTCH 4291B HIGHLAND PARK SNGL MALT 12YR $ 37.85 4296B HIGHLAND PARK 18Y $107.00 4895B IRISHMAN ORIGINAL CLAN WHISKEY $ 17.65 5075B JAMESON GOLD $ 51.80 $ 173.90 5079B JAMESON VINTAGE RES. 5081B JAMESON 18 YR $ 75.35 $ 34.30 5083B JAMESON 12 YR 5145B JOHN BARR RED $ 11.40 5207B J. MCDOUGALS BLADNOCH $ 77.45 5212B JOHN POWER & SON IRISH GLD $ 16.00 5220B JOHNNIE WALKER BLUE $203.95 5225B JOHNNY WALKER BLK 100 ANNIVESARY $ 36.85 5229B JOHNNIE WALKER GOLD 18 YR $ 74.60 5231B JOHNNIE WALKER GRN $ 52.65 5384B KILBEGGAN $ 14.30 5507B LAGAVAULIN DISTILLERS ED. $ 86.90 5508B LAGAVAULIN SINGLE MALT 16 YR $ 60.45 5542B LAPHROAIG 18 YR $ 61.60 5543B LAPHROAIG CASK STRENGTH 10 YR $ 55.45 5544B LAPHROAIG SINGLE MALT 10 YR $ 34.30 6012B MACALLAN CASK STRENGTH SMS $ 51.80 6013B MACALLAN 12 YR SINGLE MALT $ 43.05 6013D MACALLAN 12 YR SINGLE MALT $ 86.00 6016B MACALLAN 18 YR SINGLE MALT $131.20 6017B MACALLAN FINE OAK 10 YR $ 34.35

82.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 90.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 86.0 102.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 89.2 96.0 92.0 92.0 80.0 86.0 86.0 86.0 80.0 80.0 92.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0

6018B MACALLAN FINE OAK 15 YR 6024B MACALLAN 25 YR 6025B MACALLAN 30 YR 6344B MCCLELLANDS ISLAY 6346B MCCLELLANDS HIGHLND 6395B MCIVOR SCOTCH 6574B MIDLETON 6576B MICHAEL COLLINS BLENDED 6747B OBAN DISTILLERS ADDITION 6748B OBAN SINGLE MALT 14 7480B OLD PULTENEY 12 YR 7721L PADDY IRISH WHISKEY 7980D PASSPORT SCOTCH 8327D QUEEN ANNE 8327L QUEEN ANNE 8383B REDBREAST IRISH WHISKEY 12 YR 8853D SCORESBY SCOTCH 8983B SINGLETON SINGLE MALT 12 YR 9026B SLANE CASTLE 9063B SPEYBURN SINGLE MALT 10 YR 9064B SPEYBURN BRADAN ORACH 9145B TALISKER SINGLE MALT 10 YR 9150B TAMDHU SCOTCH WHISKEY 10 YR 9188B FAMOUS GROUSE 9188D FAMOUS GROUSE 9317B TULLAMORE DEW - IRELAND 9317L TULLAMORE DEW - IRELAND 9605B WILD SCOTSMAN 15 YR 9606B WILD SCOTSMAN BLACK LABEL

$ 69.75 86.0 $592.65 86.0 $1054.75 86.0 $ 20.15 80.0 $ 20.15 80.0 $ 11.65 80.0 $ 120.30 80.0 $ 21.25 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 25.60 86.0 $ 28.05 80.0 $ 22.30 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

TEQUILA 0038L AGAVALES TEQUILA GOLD 110 0040B AGAVE LOCO 0048B AGAVALES GOLD 80 0050B ALIEN TEQUILA SILVER 0371B ASOMBROSO SILVER 0487B BALUARTE TEQUILA 1544B CABO WABO ANEJO 1545B CABO WABO BLANCO 1546B CABO WABO REPOSADO 1628E CUERVO ESPECIAL SILVER 200 1664E PATRON SILVER 200ML 1674E SAUZA HORNITOS PLATA 1810B CASA NOBLE CRYSTAL 1846B CAZADORES ANEJO 1847B CAZADORES BLANCO 1848B CAZADORES REPOSADO 1857B CENTENARIO PLATA 1859B CENTENARIO ROSANGEL 1860B CENTENARIO TENAMPA AZUL 2281B CORAZON BLANCO 2282B CORAZON REPOSADO 2306B CORONADO TEQUILA 2317B CORZO REPOSADO 2318B CORZO SILVER 2410B CUERVO ESPECIAL 2410D CUERVO ESPECIAL 2410E CUERVO ESPECIAL 2410L CUERVO ESPECIAL 2411B 1800 REPOSADO TEQ 2411D 1800 REPOSADO TEQ 2411L 1800 REPOSADO TEQ 2721B DON JULIO ANEJO 2722B DON JULIO BLANCO 2722D DON JULIO BLANCO 2724B DON JULIO REPOSADO

$ 15.55 $ 28.40 $ 16.90 $ 45.30 $ 34.35 $ 43.05 $ 38.70 $ 29.85 $ 34.30 $ 5.50 $ 14.65 $ 5.95 $ 34.35 $ 35.40 $ 22.05 $ 26.45 $ 34.35 $ 25.25 $ 16.90 $ 21.25 $ 25.60 $ 10.70 $ 43.30 $ 35.50 $ 16.10 $ 32.75 $ 11.95 $ 21.70 $ 21.25 $ 33.65 $ 29.80 $ 51.55 $ 43.70 $ 79.05 $ 45.20

110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

2760B DOS LUNAS SILVER 2761B DOS MANOS BLANCO 2903B 1800 TEQUILA SILVER 2903D 1800 TEQUILA SILVER 2903L 1800 TEQUILA SILVER 2905B 1800 SELECT SILVER 2907B EL GRADO BLANCO 2909B EL MAYOR ANEJO 2910B EL MAYOR BLANCO 2911B EL MAYOR REPOSADO 2916B EL JIMADOR BLANCO 2916D EL JIMADOR BLANCO 2917B EL JIMADOR REPOSADO 2917D EL JIMADOR REPOSADO 2926B EL TORO GOLD 2926D EL TORO GOLD 2926L EL TORO GOLD 2927B EL TORO SILVER 2927D EL TORO SILVER 2927L EL TORO SILVER 2937B ESPOLON BLANCO 2940B ESPOLON REPOSADO 3820B GRAN PATRON PLATINUM TEQ 4109B HERRADURA ANEJO 4114B HERRADURA REPOSADO 4115B HERRADURA SILVER 5240L CUERVO BLACK MEDALLION 5243B CUERVO TRADICIONAL 5244B 1800 ANEJO 5247B CUERVO ESPECIAL SILVER 5247D CUERVO ESPECIAL SILVER 5247L CUERVO ESPECIAL SILVER 5249L JUAREZ SILVER 5250L JUAREZ GOLD 5253B CUERVO PLATINO 5254L JUAREZ GOLD DSS 5497B LA PRIMA WHITE 5497D LA PRIMA WHITE 5497L LA PRIMA WHITE 5501B LA PRIMA GOLD TEQ 5501D LA PRIMA GOLD TEQ 5501L LA PRIMA GOLD TEQ 6004B LUNAZUL BLANCO 6110B MARGARITAVILLE ISLAND LIME 6112B MARGARITAVILLE TROP TANGER 6118B MARGARITAVILLE TEQ SILVER 6119B MARGARITAVILLE TEQ GOLD 6119D MARGARITAVILLE TEQ GOLD 6345L MATADOR GOLD TEQ 6580B MILAGRO SILVER 6584B MILAGRO ANEJO 6585B MILAGRO REPOSADO 6586B MILAGRO SBR REP 6588B MILAGRO SBR SILVER 6642B MONTE ALBAN TEQUILA 6645L MONTEZUMA BLUE 6647L MONTEZUMA WHITE - MEXICO 6649L MONTEZUMA GOLD – MEXICO 6731B 901 SILVER TEQUILA 6863B VOODOO TIKI ANEJO 6864B VOODOOTIKI BLUE DRAGON 6865B VOODOOTIKI DESERT ROSE 6866B VOODOOTIKI GREEN DRAGON 6867B VOODOOTIKI PLATINUM 6868B VOODOOTIKI RAPOSADO 7979B PARTIDA BLANCO 7982B PATRON ANEJO

$ 31.75 80.0 $ 23.90 80.0 $ 21.25 80.0 $ 48.30 80.0 $ 29.80 80.0 $ 30.00 100.0 $ 39.50 80.0 $ 30.00 80.0 $ 25.60 80.0 $ 26.50 80.0 $ 16.00 80.0 $ 29.30 80.0 $ 16.00 80.0 $ 29.30 80.0 $ 12.55 80.0 $ 23.15 80.0 $ 15.80 80.0 $ 12.55 80.0 $ 16.65 80.0 $ 15.80 80.0 $ 18.65 80.0 $ 18.65 80.0 $173.55 80.0 $ 40.45 80.0 $ 34.35 80.0 $ 34.35 80.0 $ 26.95 80.0 $ 18.60 80.0 $ 28.10 80.0 $ 16.10 80.0 $ 32.75 80.0 $ 21.70 80.0 $ 9.85 80.0 $ 9.85 80.0 $ 41.95 80.0 $ 7.95 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 16.90 80.0 $ 11.65 50.0 $ 13.40 70.0 $ 11.65 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 10.25 80.0 $ 23.85 80.0 $ 34.35 80.0 $ 26.50 80.0 $ 47.45 80.0 $ 43.05 80.0 $ 15.60 80.0 $ 7.15 80.0 $ 9.75 80.0 $ 9.75 80.0 $ 38.70 80.0 $ 47.10 80.0 $ 16.55 67.0 $ 21.25 67.0 $ 16.55 67.0 $ 29.00 80.0 $ 33.55 80.0 $ 43.05 80.0 $ 49.80 80.0

January 2011 Ohio Beverage MONTHLY 45

7982D PATRON ANEJO $110.05 80.0 $ 42.80 80.0 7984B PATRON SILVER 7984D PATRON SILVER $ 92.45 80.0 $ 43.70 80.0 7985B PATRON REPOSADO 8063B PEPE LOPEZ GOLD $ 10.55 80.0 8280B PORFIDIO PLATA $ 47.25 80.0 8281B PORFIDIO SILVER $ 24.50 80.0 $ 17.40 80.0 8440D RIO GRANDE SILVER 8440L RIO GRANDE SILVER $ 9.75 80.0 $ 9.75 80.0 8442L RIO GRANDE GOLD 8717B CIEN ANOS BLANCO $ 15.85 80.0 $ 11.85 80.0 8718B CIEN ANOS REPOSADO 8719B SAUZA BLANCO $ 13.20 80.0 $ 19.40 80.0 8719L SAUZA BLANCO 8721B SAUZA TRES GEN PLATA TEQ. $ 35.20 80.0 8722B SAUZA TRES GENER ANEJO $ 39.60 80.0 8723B SAUZA EXTRA GOLD $ 13.20 80.0 $ 26.40 80.0 8723D SAUZA EXTRA GOLD 8723L SAUZA EXTRA GOLD $ 19.40 80.0 $ 17.60 80.0 8727B SAUZA CONMEMORATIVO 8733B SAUZA HORNITOS ANEJO $ 29.90 80.0 $ 19.35 80.0 8734B SAUZA HORNITOS PLATA 8860B SCORPIAN MEZCAL ANEJO 1 YR $ 39.90 80.0 $ 53.70 80.0 8861B SCORPIAN MEZCAL ANEJO 3 YR 8862B SCORPIAN MEZCAL REPOSADO $ 36.50 80.0 8863B SCORPIAN MEZCAL SILVER $ 33.05 80.0 8931B SENOR FROGS PLATA $ 15.15 80.0 $ 16.90 80.0 8932B SENOR FROGS REPOSADO 9169B TARANTULA AZUL $ 15.00 70.0 9170B TARANTULA REPOSADO $ 13.45 80.0 $ 12.75 70.0 9171B TARANTULA LIME 9172B TARANTULA STAWBERRY $ 12.75 70.0 9173B SAUZA HORNITOS REPOSADO $ 21.10 80.0 $ 43.05 80.0 9178B TEQ OCHO PLATA LAS POMEZ 9179B TEQ OCHO REPOSADO LAS POMEZ $ 47.45 80.0 $ 19.30 80.0 9184B TEQUILA 30 - 30 REPOSADO 9199L 3 ISLAND WHITE TEQUILA $ 11.45 80.0 $ 29.95 80.0 9222B TIERRA'S ANEJO 9223B TIERRA'S BLANCO $ 25.60 80.0 9224B TIERRA'S REPOSADO $ 27.35 80.0 $ 8.35 80.0 9252L TORTILLA SILVER 9253L TORTILLA GOLD $ 8.35 80.0 9308B TRES RIOS SILVER $ 33.70 80.0 9309B TRES RIOS REPOSADO $ 20.15 80.0 9363B TWO FINGERS TEQUILA GOLD $ 11.50 80.0 $ 10.70 80.0 9364B TWO FINGERS TEQUILA WHITE 9737B ZAPOPAN REPOSADO $ 13.40 80.0 VODKA 0027B ABSOLUT WILD TEA 0028B ABSOLUT CITRON 0028D ABSOLUT CITRON 0028L ABSOLUT CITRON 0034B ALCHEMIA CHOCOLATE 0036B ABSOLUT KURANT VDK 0042B ABSOLUT APEACH 0042L ABSOLUT APEACH 0052B ABSOLUT BERRI ACAI 0054B ABSOLUT 100 BLACK 0054L ABSOLUT 100 BLACK 0057B ABSOLUT 80 0057D ABSOLUT 80 0057E ABSOLUT 80 0057L ABSOLUT 80 0060B ABSOLUT PEARS 0060L ABSOLUT PEARS

46 Ohio Beverage MONTHLY January 2011

$ 16.90 $ 16.90 $ 33.65 $ 24.60 $ 20.40 $ 16.90 $ 16.90 $ 21.95 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 33.65 $ 18.90 $ 24.60 $ 16.90 $ 24.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0

0061B ABSOLUT PEPPAR VDK 0062L ABSOLUT RUBY RED 0063E ABSOLUT MINI BAR 0064B ABSOLUT MANDRIN VDK 0064D ABSOLUT MANDRIN VDK 0064L ABSOLUT MANDRIN VDK 0068L ABSOLUT RASPBERRI 0069B ABSOLUT VANILA 0069L ABSOLUT VANILA 0074L ABSOLUT MANGO 0194D ARISTOCRAT 0450B BACKON 0194L ARISTOCRAT 0737B PARAMOUNT CHERRY 0737D PARAMOUNT CHERRY 0737L PARAMOUNT CHERRY 0834B BELVEDERE PINK GRAPEFRUIT 0835B BELVEDERE BLACK RASPBERRY 0838B BELVEDERE VDK 0838D BELVEDERE VDK 0838L BELVEDERE VDK 0840B BELVEDERE IX 0841B BELVEDERE CYTRUS 0842B BELVEDERE ORANGE 0846B BELVEDERE INTENSE 0946B BLAVOD THE BLACK 0953B BLUE ANGEL VODKA 0958B BLUE ICE VDK 0958D BLUE ICE VDK 1337B BOMBORA VDK 1426B BORU ORIGINAL VDK 1426D BORU ORIGINAL VDK 1483B BOYD & BLAIR 1523B BURNETTS ESPRESSO 1525B BURNETTS 1525D BURNETTS 1525L BURNETTS 1527B BURNETTS RASPBERRY 1528B BURNETT'S VANILLA 1530B BURNETTS SOUR APPLE 1531B BURNETTS CHERRY 1533B BURNETTS BLUEBERRY 1534B BURNETTS STRAWBERRY 1539B BURNETTS WATERMELON 1640E GREY GOOSE 200ML 1641E GREY GOOSE L'ORANGE 1643E GREY GOOSE LE CITRON 1675E SKYY 200 1678E SVEDKA TRAVELER 200 2009B CHOPIN 2048B CIROC SUPER PREMIUM 2048D CIROC SUPER PREMIUM 2048L CIROC SUPER PREMIUM 2050B CIROC COCONUT 2053B CIROC RED BERRY 2385B CRISTALL SIGNATURE SERIES 2392D CROWN RUSSE 80 PROOF VDK 2392L CROWN RUSSE 2444B CRYSTAL HEAD 2444D CRYSTAL HEAD 2658B DENAKA 2659B DENAKA BLACK CHERRY 2782B DOWNUNDER 2896B EFFEN BLACK CHERRY 2897B EFFEN 2952B EVERCLEAR 3011B FINLANDIA 80

$ 16.90 80.0 $ 22.80 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 11.70 80.0 $ 25.60 80.0 $ 6.80 80.0 $ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 22.15 80.0 $ 22.15 80.0 $ 25.60 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 22.15 80.0 $ 22.15 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.95 80.0 $ 15.35 80.0 $ 9.80 80.0 $ 7.95 70.0 $ 7.95 70.0 $ 5.15 70.0 $ 7.95 70.0 $ 7.95 70.0 $ 7.95 70.0 $ 7.95 70.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 3.30 80.0 $ 3.30 80.0 $ 30.00 80.0 $ 30.75 80.0 $ 65.30 80.0 $ 34.40 80.0 $ 30.75 70.0 $ 30.75 70.0 $ 13.40 80.0 $ 11.55 80.0 $ 6.75 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.40 80.0 $ 21.25 75.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0

3011D FINLANDIA 80 3011L FINLANDIA 80 3014B FINLANDIA GRAPEFRUIT 3016B FIREFLY SWEET TEA 3016D FIREFLY SWEET TEA 3019B FINLANDIA MANGO FUSION 3020B FINLANDIA TANGERINE FUSION 3025B FIREFLY MINT TEA 3026B FIREFLY RASPBERRY TEA VDK 3086B FROZEN GHOST VODKA 3072L 42 BELOW PURE 3084B FRIS 3084D FRIS 3088B FUZZY 3089B FRIS BLUEBERRY VODKA 3097B GALENS 3579B GILBEY’S TRVLR 80 3586B GILBEY'S VDK 100 3586D GILBEY'S VDK 100 3691B GODIVA CHOCOLATE 3692B GODIVA CHOCOLATE 3783B GORDONS TRAVELER 3888B GRAND TOURING VODKA 3907B GREY GOOSE 3907D GREY GOOSE 3907L GREY GOOSE 3909L GREY GOOSE LA POIRE 3910L GREY GOOSE L'ORANGE 3912L GREY GOOSE LE CITRON 3919E GREY GOOSE 50ML MULTI-PACK 3968B HAMMER & SICKLE VDK 3971B HANGAR ONE STRAIGHT 3975B HANGAR ONE KAFFIR LIME VDK 4869B ICEBURG VDK 5000D GILBEY'S VDK 80 5000L GILBEY'S VDK 80 5004D CRYSTAL VDK 80 5004L CRYSTAL VDK 80 5013D FLEISCHMANN ROYAL 5015D WOLFSCHMIDT 5015L WOLFSCHMIDT 5016B SMIRNOFF #57 100 5016D SMIRNOFF #57 100 5016L SMIRNOFF #57 100 5018B GORDONS 80 5018D GORDONS 80 5018L GORDONS 80 5020B PARAMOUNT 80 5020D PARAMOUNT 80 5020L PARAMOUNT 80 5021B SMIRNOFF NO. 21 80 5021D SMIRNOFF NO. 21 80 5021E SMIRNOFF NO. 21 80 5021L SMIRNOFF NO. 21 80 5025D MR BOSTON RIVA 100 5028D BARTON VDK 5028L BARTON VDK 5029B BARTON TRAVELER 5030D HALLERS 80 5030L HALLERS 80 5033L TAMIROV 100 5036D NIKOLAI 5036L NIKOLAI 5038B PARAMOUNT 100 5038D PARAMOUNT 100 5038L PARAMOUNT 100 5039B PARAMOUNT 90

$ 26.35 $ 19.30 $ 13.15 $ 16.90 $ 24.95 $ 13.15 $ 13.15 $ 14.30 $ 14.30 $ 25.00 $ 19.30 $ 8.15 $ 16.20 $ 25.60 $ 25.60 $ 11.70 $ 7.40 $ 8.20 $ 18.45 $ 26.35 $ 26.35 $ 8.20 $ 16.45 $ 28.10 $ 61.75 $ 30.85 $ 31.75 $ 31.75 $ 31.75 $ 8.45 $ 25.60 $ 25.60 $ 25.60 $ 12.55 $ 14.70 $ 9.15 $ 11.85 $ 7.10 $ 11.55 $ 14.50 $ 8.05 $ 13.00 $ 26.35 $ 17.25 $ 8.20 $ 16.25 $ 9.70 $ 7.00 $ 14.20 $ 8.25 $ 11.40 $ 21.90 $ 7.85 $ 13.75 $ 13.60 $ 11.75 $ 7.00 $ 6.45 $ 11.60 $ 6.85 $ 10.00 $ 13.60 $ 7.00 $ 8.85 $ 17.10 $ 10.20 $ 7.50

80.0 80.0 75.0 70.0 70.0 75.0 75.0 70.0 70.0 80.0 84.0 80.0 80.0 80.0 80.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0

5039D PARAMOUNT 90 5039L PARAMOUNT 90 5040B POPOV 80 5040D POPOV 80 5040L POPOV 80 5090B JEAN MARC XO VDK 5106B JEREMIAH WEED SWEET TEA 5106D JEREMIAH WEED SWEET TEA 5210B JOHN MCCULLOCH 5258B JR JOHNSONS MIDNIGHT MOON 5308B KAMCHATKA 80 5308D KAMCHATKA 80 5308L KAMCHATKA 80 5309B KAMCHATKA 90 5309D KAMCHATKA 90 5310L KAMCHATKA CHERRY 5311L KAMCHATKA GRAPE 5313B KAMCHATKA TRAVELER 5382B KETEL ONE 5382D KETEL ONE 5382E KETEL ONE 5382L KETEL ONE 5383D KETEL ONE CITROEN 5383L KETEL ONE CITROEN 5385L KETEL ONE ORANJE 5386B KHORTYTSA HONEY PEPPER 5387B KHORTYTSA PLATINUM 5489B KORSKI TRAVELER 5490B KORSKI 5490D KORSKI 5490L KORSKI 5492B KUTSKOUA 5882B LEVEL 6008B LUKSUSOWA 6008D LUKSUSOWA 6391D MC CORMICK 6391L MC CORMICK 6428B MEDEA 6460L MEIER'S VDK PLASTIC 6620B MONOPOLOWA POTATO 6659B MOON MOUNTAIN VODKA 6660B MOON MTN COASTAL CITRUS 6661B MOON MTN WILD RASPBERRY 7698B OYO 7728L PARAMOUNT ORANGE FLV VDK 7834L PARA ULTRA BUBBLE 7834D PARA ULTRA BUBBLE 7837L PARAMOUNT VANILLA 7846D PARAMOUNT GRAPE 7846L PARAMOUNT GRAPE 7897L PARAMOUNT SWEET TEA 7921B PARAMOUNT 100 TRVLR 7990B PEACHKA 7991B PEARL 7992B PEARL POMEGRANATE 7995B PEARL BLUEBERRY VDK 7997B PEARL PLUM 8240B PINNACLE BUTTERSCOTCH 8241B PINNACLE LE DOUBLE EXPRESSO 8242B PINNACLE KIWI STRAWBER 8243B PINNACLE 8243D PINNACLE 8243L PINNACLE 8244B PINNACLE CHERRY VDK 8244D PINNACLE CHERRY VDK 8245B PINNACLE RASPBERRY 8246B PINNACLE GRAPE

$ 15.95 $ 7.10 $ 6.90 $ 13.65 $ 8.05 $ 49.90 $ 16.95 $ 24.95 $ 11.90 $ 17.75 $ 6.45 $ 13.65 $ 7.55 $ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 20.20 $ 40.65 $ 20.70 $ 26.35 $ 40.65 $ 26.35 $ 26.35 $ 25.40 $ 24.60 $ 6.50 $ 6.50 $ 11.85 $ 7.10 $ 8.90 $ 23.00 $ 9.90 $ 23.20 $ 13.00 $ 7.35 $ 38.70 $ 7.40 $ 12.55 $ 16.95 $ 16.95 $ 16.95 $ 30.80 $ 10.70 $ 10.70 $ 15.35 $ 10.70 $ 14.85 $ 10.70 $ 10.70 $ 8.85 $ 6.15 $ 9.90 $ 9.90 $ 11.40 $ 9.90 $ 10.50 $ 10.50 $ 10.50 $ 10.50 $ 18.80 $ 12.35 $ 10.50 $ 18.80 $ 10.50 $ 10.50

90.0 90.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0

January 2011 Ohio Beverage MONTHLY 47

8248B PINNACLE MANGO 8250B PINNACLE VANILLA 8251B PINNACLE TROPICAL PUNCH 8252B PINNACLE 100 8253B PINNACLE WHIPPED 8253D PINNACLE WHIPPED 8254D PINNACLE CHOCOLATE WHIPPED 8283B PLAYERS EXTREME CARAMEL 8285B PLAYERS EXTRM CHERRY VDK 8291B POPOV TRAVELER 8293B PRAIRIE ORGANIC KOSHER VDK 8295B PRAVDA 8321B PROOF 105 8323B PURUS 8325B PROOF 110 8338B RAIN ORGANICS 8338D RAIN ORGANICS 8413B REYKA VDK 8490B ROKK ORANGE 8492B ROKK 8627D RUSKOVA GENUINE RUSSIAN VD 8631B RUSSIAN STANDARD ORIGINAL 8631D RUSSIAN STANDARD ORIGINAL 8880B SEAGRAMS EXTRA SMOOTH VDK 8880D SEAGRAMS EXTRA SMOOTH VDK 8880L SEAGRAMS EXTRA SMOOTH VDK 8884B SEAGRAMS APPLE 8885B SEAGRAMS BLACK CHERRY 8886B SEAGRAMS CITRUS 8896D SKOL 8896L SKOL 8908B SEAGRAMS RASBERRY 8910B SEAGRAM'S SWEET TEA 8915B SEAGRAMS PLATINUM 8930L SENATORS CLUB VDK 8934B SEVERKA 9008E SKYY INFUSIONS RAINBOW PAC 9009L SKYY INFUSION PINEAPPLE 9010L SKYY INFUSION PASSIONFRUIT 9011L SKYY INFUSION RASPBERRY 9012B SKYY 9012D SKYY 9012E SKYY 9012L SKYY 9014D SKYY INFUSION CITRUS 9014L SKYY INFUSION CITRUS 9016L SKYY INFUSION CHERRY 9017L SKYY INFUSIONS GINGER VDK 9018L SKYY INFUSION GRAPE 9022B SMIRNOFF BLACK CHERRY 9024B SMIRNOFF BLUEBERRY 9024L SMIRNOFF BLUEBERRY 9025B SMIRNOFF CRANBERRY 9027B SMIRNOFF DARK ROASTED ESPR 9028B SMIRNOFF MELONTWIST 9029B SMIRNOFF LIME 9030e SMIRNOFF FLAVOR TWIST 5 PACK 9032B SMIRNOFF SILVER 9032D SMIRNOFF SILVER 9032L SMIRNOFF SILVER 9033B SMIRNOFF GREENAPPLE 9033L SMIRNOFF GREENAPPLE 9034B SMIRNOFF CITRUS 9034D SMIRNOFF CITRUS 9034L SMIRNOFF CITRUS 9035B SMIRNOFF POMEGRANATE TWIST 9036B SMIRNOFF TRAVELER

48 Ohio Beverage MONTHLY January 2011

$ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 12.55 100.0 $ 10.50 70.0 $ 18.80 70.0 $ 18.80 70.0 $ 12.85 70.0 $ 12.85 70.0 $ 6.90 80.0 $ 16.85 80.0 $ 17.50 80.0 $ 8.20 105.0 $ 16.90 80.0 $ 8.25 110.0 $ 14.30 80.0 $ 27.55 80.0 $ 21.30 80.0 $ 9.65 70.0 $ 9.65 80.0 $ 16.20 80.0 $ 15.15 80.0 $ 24.95 80.0 $ 9.05 80.0 $ 18.80 80.0 $ 12.40 80.0 $ 9.05 80.0 $ 6.25 70.0 $ 9.05 80.0 $ 13.15 80.0 $ 6.75 80.0 $ 9.05 80.0 $ 9.90 70.0 $ 10.50 100.0 $ 5.85 80.0 $ 9.60 80.0 $ 5.00 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 14.20 80.0 $ 24.95 80.0 $ 14.40 80.0 $ 18.40 80.0 $ 24.95 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 13.00 100.0 $ 11.95 70.0 $ 11.95 70.0 $ 3.85 70.0 $ 12.85 90.4 $ 24.45 90.4 $ 16.40 90.4 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 11.40 80.0

9037B SMIRNOFF PASSION FRUIT $ 11.95 70.0 $ 11.95 70.0 9038B SMIRNOFF ORANGE 9038D SMIRNOFF ORANGE $ 25.40 70.0 $ 14.60 70.0 9038L SMIRNOFF ORANGE 9039B SMIRNOFF RASPBERRY $ 11.95 70.0 9039D SMIRNOFF RASPBERRY $ 25.40 70.0 9039L SMIRNOFF RASPBERRY $ 14.60 70.0 $ 11.95 70.0 9040B SMIRNOFF VANILLA 9040D SMIRNOFF VANILLA $ 25.40 70.0 $ 14.60 70.0 9040L SMIRNOFF VANILLA 9041B SMIRNOFF STRAWBERRY $ 11.95 70.0 $ 11.95 70.0 9042B SMIRNOFF PEAR TWIST 9043B SMIRNOFF PINEAPPLE TWIST $ 11.95 70.0 $ 11.95 70.0 9044B SMIRNOFF WATERMELON 9044L SMIRNOFF WATERMELON $ 14.60 70.0 9045B SMIRNOFF WHITEGRAPE $ 11.95 70.0 9046B SOBIESKI $ 8.15 80.0 $ 16.20 80.0 9046D SOBIESKI 9046L SOBIESKI $ 10.60 80.0 $ 13.00 100.0 9047B SMIRNOFF SPICED ROOT BEER 9049B SOBIESKI VDK(GLASS) $ 7.30 80.0 $ 10.60 70.0 9050L SOBIESKI VANILIA 9057L SOBIESKI KARAMEL $ 10.60 70.0 $ 25.60 80.0 9073B SMOOTH AMBLER WHITEWATER 9093B STAWSKI $ 14.30 80.0 9114B SVEDKA TRAVELER $ 9.85 80.0 9116L SYN $ 21.70 80.0 $ 16.00 70.0 9128B STOLICHNAYA BLUEBERI VDK 9128L STOLICHNAYA BLUEBERI VDK $ 25.45 70.0 9130B STOLICHNAYA CITROS FLV VDK $ 16.00 70.0 $ 31.90 70.0 9131D STOLICHNAYA OHRANJ 9131B STOLICHNAYA OHRANJ LIMITD ED $ 16.00 70.0 9131L STOLICHNAYA OHRANJ $ 25.45 70.0 $ 17.80 100.0 9133B STOLICHNAYA 100 9134B STOLICHNAYA ELIT $ 51.80 80.0 $ 16.00 80.0 9135B STOLICHNAYA 9135D STOLICHNAYA $ 33.65 80.0 $ 25.45 80.0 9135L STOLICHNAYA 9136B STOLICHNAYA WILD CHERRY $ 16.00 75.0 9137B STOLICHNAYA GALA APPLIK VD $ 16.00 70.0 $ 16.00 70.0 9139B STOLI WHITE POMEGRANIK VDK 9143B STOLICHNAYA PEACHIK $ 14.10 70.0 9144B PLATINUM 7X VDK $ 8.60 80.0 9144D PLATINUM 7X VDK $ 17.10 80.0 9149B STOLICHNAYA RAZBERI $ 16.00 70.0 $ 25.45 70.0 9149L STOLICHNAYA RAZBERI 9151B STOLICHNAYA STRASBERI $ 16.00 70.0 $ 16.00 70.0 9154B STOLICHNAYA VANIL 9154D STOLICHNAYA VANIL $ 31.90 70.0 9154L STOLICHNAYA VANIL $ 25.45 70.0 9156B TANQUERAY STERLING $ 11.40 80.0 9156D TANQUERAY STERLING $ 22.85 80.0 9156L TANQUERAY STERLING $ 13.15 80.0 9158B SWEET CAROLINA LEMONAD VDK $ 12.55 70.0 9159B SWEET CAROLINA RASP TEA VDKA $ 12.55 70.0 9160B SWEET CAROLINA SWEET TEA VODKA $ 12.55 70.0 9160D SWEET CAROLINA SWEET TEA VODKA $ 11.50 70.0 9161B SVEDKA RASPBERRY $ 9.85 75.0 9162B SVEDKA VANILLA VDK $ 9.85 75.0 9164B SVEDKA SWEDISH $ 9.85 80.0 9164D SVEDKA SWEDISH $ 18.80 80.0 9164L SVEDKA SWEDISH $ 13.15 80.0 9165B SVEDKA CLEMENTINE $ 9.85 75.0 9175B SVEDKA CHERRY $ 9.85 75.0 9186B TETON GLACIER $ 16.45 80.0

9193L JEWEL OF RUSSIA ULTRA 9196L 3 ISLANDS VODKA 9201B 3 OLIVE BUBBLE 9201D 3 OLIVE BUBBLE 9201L 3 OLIVE BUBBLE 9202B 3 OLIVE BERRY 9203B 3 OLIVE CITRUS 9204B 3 OLIVE ROOTBEER 9205B 3 OLIVE GRAPE 9205D 3 OLIVE GRAPE 9205L 3 OLIVE GRAPE 9207B 3 OLIVE ORANGE 9208B 3 OLIVE CHERRY VDK 9208D 3 OLIVE CHERRY VDK 9208L 3 OLIVE CHERRY VDK 9209B 3 OLIVE RASPBERRY 9210B 3 OLIVE 9210D 3 OLIVE 9210L 3 OLIVE 9211B 3 OLIVE CHOCOCLATE 9213B 3 OLIVE VANILLA 9215B 3 OLIVE WATERMELON 9216B 3 OLIVE POMEGRANTE 9217B 3 OLIVE MANGO FLV 9219B 3 OLIVE TRIPLE SHOT ESPRESSO 9220B 360 9227B 3 OLIVES RANGTANG 9227D 3 OLIVES RANGTANG 9228B 360 DOUBLE CHOCOLATE 9232B TITO'S HANDMADE 9232D TITO'S HANDMADE 9232L TITO'S HANDMADE 9367B ULTIMAT VDK 9371B U V BLUE RASPBERRY 9371D U V BLUE RASPBERRY 9372B U V 9372D U V 9373B U V GRAPE VDK 9374B U V PINK LEMONADE 9375B U V CHERRY 9376B U V 103 9377B U V COCONUT VDK 9378B URSUS PUNCH 9380B UV SWEET GREEN TEA 9385B VAMPYRE RED 9446B VAN GOGH DUTCH CARAMEL 9448B VAN GOGH DOUBLE ESPRESSO 9449B VAN GOGH ESPRESSO 9450D VIKINGFJORD 9456B VAN GOGH 9456D VAN GOGH 9472B VOX 9472L VOX 9565B WHITE DIAMOND 9672B Woodstone Micro-Vodka 9738B ZODIAC

$ 87.65 80.0 $ 12.35 100.0 $ 16.90 70.0 $ 24.95 70.0 $ 24.60 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.89 70.0 $ 24.95 70.0 $ 24.60 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 24.95 70.0 $ 24.60 70.0 $ 16.90 70.0 $ 16.90 80.0 $ 24.95 80.0 $ 24.60 80.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 16.90 70.0 $ 15.40 80.0 $ 16.90 70.0 $ 24.95 70.0 $ 16.85 70.0 $ 16.00 80.0 $ 27.55 80.0 $ 20.20 80.0 $ 36.95 80.0 $ 9.75 60.0 $ 15.35 60.0 $ 8.60 80.0 $ 15.35 80.0 $ 9.75 60.0 $ 9.75 60.0 $ 9.75 60.0 $ 11.50 103.0 $ 9.75 60.0 $ 7.85 60.0 $ 9.75 60.0 $ 21.25 80.0 $ 16.00 70.0 $ 16.00 70.0 $ 16.00 70.0 $ 17.95 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 18.65 80.0 $ 24.60 80.0 $ 10.80 80.0 $ 16.65 80.0 $ 19.50 80.0

CORDIAL 0017B 0029B 0041B 0041L 0053B 0071B 0551B 0552B

ACHAIA CLAUSS OUZO ABSENTE LIQUEUR DI SARONNO AMARETTO DI SARONNO AMARETTO AMARETTO GOZIO AMARITO AMARETTO PARAMOUNT ROCK & RYE BARENJAGER HONEY LIQUEUR

$ 15.15 $ 35.20 $ 16.75 $ 24.70 $ 22.10 $ 5.55 $ 11.30 $ 24.35

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0

0557D BARTON LONG ISLAND ICE TEA 0557L BARTON LONG ISLAND ICE TEA 0565B BENEDICTINE D.O.M. 0580L PARAMOUNT SLOE GIN 0583L DEK SLOE GIN CORDIAL 0600B B & B D O M CORDIAL 0608B DRAMBUIE 0662B DEK CREME DE CACA0 DARK 0664B DEK CREME DE MENTHE GREEN 0666B DEK CREME DE CACAO WHITE 0672B PARAMOUNT CREM D MEN WHITE 0673B PARAMOUNT CRM D CACAO DARK 0674B PARAMOUNT ANISETTE 0675B PARAMOUNT CREM D MEN GREEN 0691B DEK CREME DE MENTHE WHITE 0701B PARAMOUNT CRM D CACAO WHIT 0705B GETREIDE KUMMEL 0707B CAMPARI APERITIVO ITALY 0717B PARAMOUNT TRIPLE SEC 0717D PARAMOUNT TRIPLE SEC 0717L PARAMOUNT TRIPLE SEC 0881B PERNOD ANIS –FRANCE 0887B TIA MARIA COFFEE 0893B KAHLUA COFFEE 0893D KAHLUA COFFEE 0893L KAHLUA COFFEE 0910B BLACK DUCK CRANBERRY 1188B BOLS BLUE CURACAO 1501B BUCKEYE RASPBERRY LIQUOR 1637E GRAND MARNIER ROUGE 1783B CARAVELLA LIMONCELLO ORIG 1784B CARAVELLA ORANGECELLO 1815B CASONI LEMONCELLO 1840B CATDADDY CAROLINA MOONSHINE 1853B CELTIC CROSSING LIQUEUR 1855B CHAMBORD ROYALE CORD 1914B CHARTREUSE GREEN 2098B GRAND MARN CORDON ROUGE 2098D GRAND MARN CORDON ROUGE 2098L GRAND MARN CORDON ROUGE 2101B GALLIANO L'AUTENTICO 2108B IRISH MIST 2274B COPA DE ORO MEX COFFEE LIQ 2405B LICOR 43 2503B DANNY DEVITOS LIMONCELLO 2528B DEK BLUE CURACAO CORDIAL 2529B DEK CREME DE BANANA CORD 2566B DEK CREME DE ALMOND CORD 2605B DEK HAZELNUT CORD 2613L DEK ORANGE CURACAO CORDIAL 2614B DEK PEACH BRANDY 2624B DEK TRIPLE SEC CORD 2624L DEK TRIPLE SEC CORD 2645B DEK MELON CORDIAL 2649B DEK WILD STRAWBERRY CORDIAL 2652B ROMANA BLACK 2690B COINTREAU LIQUEUR 2690L COINTREAU LIQUEUR 2691B COINTREAU NOIR 2944B EVAN WILLIAMS CHERRY RESV 2950B EVAN WILLIAMS HONEY RESV 3024B FIREBALL CINNAMON WHISKEY 3077B FRAGOLI LIQUEUR W/STRAWBRY 3092B AMARETTO DI AMORE 3093B GANTOUS & ABOURAAD 3602B GLAROS OUZO 3821B GRANGALA TRIPLE ORANGE

$ 13.25 75.0 $ 7.45 75.0 $ 28.20 80.0 $ 10.00 50.0 $ 11.45 60.0 $ 28.20 80.0 $ 32.65 80.0 $ 10.55 54.0 $ 10.55 60.0 $ 10.55 54.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.90 60.0 $ 9.65 50.0 $ 11.65 70.0 $ 23.90 48.0 $ 7.05 50.0 $ 14.40 50.0 $ 7.40 50.0 $ 25.45 80.0 $ 19.50 53.0 $ 15.15 43.0 $ 30.15 43.0 $ 22.85 43.0 $ 16.00 43.0 $ 11.25 48.0 $ 23.65 48.0 $ 10.30 80.0 $ 18.65 64.0 $ 16.80 60.0 $ 16.90 62.0 $ 17.75 80.0 $ 19.35 60.0 $ 29.85 46.0 $ 52.10 110.0 $ 30.40 80.0 $ 72.90 80.0 $ 43.90 80.0 $ 30.00 84.6 $ 21.55 70.0 $ 7.30 48.0 $ 16.85 62.0 $ 21.25 60.0 $ 10.55 54.0 $ 9.90 56.0 $ 7.90 56.0 $ 10.55 56.0 $ 11.45 60.0 $ 7.90 70.0 $ 7.45 48.0 $ 7.90 48.0 $ 10.55 46.0 $ 10.55 45.0 $ 20.00 80.0 $ 30.40 80.0 $ 39.50 80.0 $ 38.70 80.0 $ 12.55 70.0 $ 12.55 70.0 $ 13.40 66.0 $ 32.75 48.0 $ 9.00 45.0 $ 16.00 100.0 $ 10.60 90.0 $ 20.85 80.0

January 2011 Ohio Beverage MONTHLY 49

3851B GRAND MARNIER CENTCINQUANT 3852B GRAND MARNIER CUVEE CENTNR 3860B GRAND MURIEL ORANGE LIQUER 3864B GRANDE ABSENTE 3902B GREEN MOON 4000B HARLEM LIQUEUR 4003B HARLEQUIN 5054B JAGERMEISTER 5054D JAGERMEISTER 5054L JAGERMEISTER 5105B JEREMIAH WEED LIQUEUR 5251L JUAREZ TRIPLE SEC 5254L JUAREZ GOLD DSS 5303B KAHLUA ESPECIAL COFFEE 5315B KAMORA COFFEE LQR 6000B LUCID ABSINTHE 6334B MATA HARI ABSINTHE BOHEMIA 6567B METAXA OUZO GREECE 6705L NASSAU ROYALE 6708B NAVAN 80 6720L N Y LONG ISLAND ICED TEA 6734B 99 APPLES 6736B 99 GRAPES 6739B 99 PEACHES 7713B NUMBER 12 OUZO 7715B NV LA FEE ABSINTHE VERTE 7723B PALLINI LIMONCELLO 7724B PALLINI LIMONCELLO GIFT 7729B PARAMOUNT AMARETTO 7729D PARAMOUNT AMARETTO 7729L PARAMOUNT AMARETTO 7735B PARAMOUNT CREME DE BANANA 7824L PARAMOUNT SOUR APPLE 7870D PARA LONG ISLND ICE TEA 7870L PARA LONG ISLND ICE TEA 7901B PARAMOUNT MELON 7981L PATRON CITRONGE 7986B PATRON X O CAFE 8228B PIMMS CUP #1 GIN SLING ENG 8249L PITU CACHACA 8302B PRICHARDS SWEET LUCY BBN 8324L PUNCH ABRUZZO 8639B SABROSO DI CAFE COFFEE LIQ 8670B SAMBUCA DI AMORE 8673B SAMBUCA ROMANA 8852L SCHWARTZHOG KRAUTER LIQUER 9214B THUNDER 101 PEPPERMT SCHNP 9311B TUACA DEMI SEC 9410B VEEV ACAI LIQUEUR 9630B WILD TURKEY AMERICAN HONEY 9630L WILD TURKEY AMERICAN HONEY 9707B YOKAICHI MUGI 9733B ZWACK

$187.60 $116.90 $ 18.65 $ 56.15 $ 26.30 $ 16.40 $ 16.95 $ 44.00 $ 39.60 $ 26.05 $ 10.95 $ 6.40 $ 8.50 $ 16.90 $ 12.55 $ 47.45 $ 43.05 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 15.15 $ 15.15 $ 15.15 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 10.75 $ 23.70 $ 25.60 $ 18.40 $ 23.70 $ 15.35 $ 19.65

80.0 80.0 80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 70.0 90.0 48.0 84.0 84.0 73.4 101.0 70.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0

SCHNAPPS 0010B AFTER SHOCK CINNAMON 0676B ARROW PEPPERMINT 0681L DEK PEPPERMINT SNP 0697D PARAMOUNT PEPPERMINT SNP 0697L PARAMOUNT PEPPERMINT 0917B BLACK HAUS BLACKBERRY SNP 0917L BLACK HAUS BLACKBERRY SNP 1130B BOLS GOLD STRIKE CINNAMON SNP 2588L DEK HOT DAMN SNP 2619B DEK PEPPERMNT 100 2620L DEK PEACHTREE SCHNAPP

50 Ohio Beverage MONTHLY January 2011

2625B DEK OLD TAVERN ROOTBEER $ 10.55 2776B DR MCGILLICUDDYS VANILLA $ 11.65 2782B DR MCGILLICUDDYS MENTHOLMT $ 12.55 3017B FIREWATER HOT CINAMON SHNP $ 16.65 $ 21.50 3017L FIREWATER HOT CINAMON SHNP 3709B GOLDSCHLAGER CINNAMON SHNP $ 20.45 3709L GOLDSCHLAGER CINNAMON SHNP $ 25.70 3736B 99 BLACKBERRIES $ 15.15 $ 15.15 3737B 99 BLACK CHERRIES 4863B ICE 101 PEPPERMINT SCHNAPP $ 16.65 $ 10.75 5922B LIGHTNING 101 CINNAMON 6735B 99 BANANAS $ 15.15 7762L PARAMOUNT BUTTERSCOTCH SHNAPP $ 8.05 $ 9.30 7862B PARAMOUNT PEACH SCH 7862L PARAMOUNT PEACH SCH $ 10.00 8632B RUMPLE MINZE BERRY $ 20.45 8633B RUMPLE MINZE PEPMT $ 20.45 $ 25.70 8633L RUMPLE MINZE PEPMT 9727B YUKON JACK $ 14.75 $ 26.15 9727D YUKON JACK 9727L YUKON JACK $ 20.35

45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 101.0 99.0 44.0 44.0 44.0 100.0 100.0 100.0 100.0 100.0 100.0

CANADIAN 0076B SEAGRAMS V O 6 YR $ 11.75 80.0 $ 23.55 80.0 0076D SEAGRAMS V O 6 YR 0076L SEAGRAMS V O 6 YR $ 17.40 80.0 $ 14.95 80.0 0169D LORD CALVERT 3 YR 0170B MC MASTERS 3 YR $ 7.00 80.0 0170D MC MASTERS 3 YR $ 14.90 80.0 $ 8.85 80.0 0170L MC MASTERS 3 YR 0174B CANADIAN MIST CNDN $ 8.75 80.0 0174D CANADIAN MIST CNDN $ 19.30 80.0 $ 12.25 80.0 0174L CANADIAN MIST CNDN 0175D MACNAUGHTON CNDN 3YR $ 15.30 80.0 $ 11.45 80.0 0176B CANADIAN CLUB 6 YR 0176D CANADIAN CLUB 6 YR $ 22.00 80.0 $ 9.25 80.0 0176E CANADIAN CLUB 6 YR 0176L CANADIAN CLUB 6 YR $ 16.30 80.0 0189B BLACK VELVET CNDN 3 YR $ 7.90 80.0 $ 17.55 80.0 0189D BLACK VELVET CNDN 3 YR 0189E BLACK VELVET CNDN 3 YR $ 8.60 80.0 0189L BLACK VELVET CNDN 3 YR $ 11.40 80.0 $ 7.90 80.0 0909B BLACK VELVET TRAVELER 3 YR 0920B BLACK VELVET RESERVE CNDN 8YR $ 11.40 80.0 0920D BLACK VELVET RESERVE CNDN 8YR $ 22.30 80.0 1570B CABIN FEVER MAPLE FLV WHSK $ 16.85 80.0 1627E CROWN ROYAL 200ML $ 7.25 80.0 1704D CANADIAN BAY WHSKY $ 13.60 80.0 1704L CANADIAN BAY WHSKY $ 8.70 80.0 1716B CANADA HOUSE CNDN WHISKEY 3YR $ 6.60 80.0 1716D CANADA HOUSE CNDN WHISKEY 3YR $ 12.75 80.0 1725B CANADIAN CLUB RESERVE 10 YR $ 12.30 80.0 1729B CANADIAN CLUB TRAVELER 6 YR $ 11.45 80.0 1730D CANADIAN GOLD 4 YR $ 14.05 80.0 1730L CANADIAN GOLD 4 YR $ 8.60 80.0 1731B CANADIAN CLUB SHRY CASK 8YR $ 14.95 82.6 1733B CANADIAN HUNTER TRAVELER 3YR $ 6.45 80.0 1735D CANADIAN LTD 3 YR $ 14.05 80.0 1735L CANADIAN LTD 3 YR $ 8.60 80.0 1748B CANADIAN MIST TRVLR $ 8.75 80.0 2055B CANADIAN CLUB CLASSIC 12YR $ 14.95 80.0 2389B CROWN ROYAL BLACK $ 24.80 90.0 2391B CROWN ROYAL CASK #16 $ 61.45 80.0

CELEBR ATING 10 Y E A R S

FEATURING Paula Deen Guy Fieri Bobby Flay Emeril Lagasse Rachael Ray Giada De Laurentiis and many more

February 24-27, 2011

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A Wine For All Reasons.

Over 20 varietals delicious enough for a special occasion, and affordable enough for any occasion. ® over a million cases sold in 2009 Marketed by Domaine Napa Wine Co. www.domainenapa.com Crane Lake Cellars • Napa, Ca • 707.265.4060 10013-BWC_BeverageMediaAd 1

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