Ohio Beverage Monthly - December 2010 by Molly Hunter

December 2010

Flavored Bourbons also:

ALL ABOUT PRESTIGE A Toast to the Worldâ&#x20AC;&#x2122;s Top Cuvees

HEALTHY COCKTAILS Industry Taps into Consumer Desire for More Balanced Lifestyles

A Passing Trend or Here to Stay?

SAM M E G REE AT SCO O TCH H . BRR A N D-N N EW W LOOK.

DEWAR’S® Blended Scotch Whiskies are renowned for their exceptional taste and quality, which is why they’re one of the most awarded Scotch whiskies in the world* — and the perfect choice for those looking to give the gift of good taste.

*Dewar’s Blended Scotch Whiskies has been awarded over 285 medals since 1886. ENJOY RESPONSIBLY.

www.dewars.com

DeCeMBer10

34 FeaTUres 20 sPiNNiNg The FLavOr wheeL as flavored spirits grow across many categories, producers take a gamble on whiskey.

34 heaLThY COCKTaiLs are health-conscious cocktails a seasonal fad or helping to tap into a more balanced lifestyle?

DeParTMeNTs 4 PUBLisher's eDiTOriaL 7 sUPeriNTeNDeNT OF OhiO LiQUOr CONTrOL rePOrT 8 Message FrOM The OLBa exeCUTive DireCTOr 9 BraND PrOFiLe: graN gaLa 10 & 11 LegaL issUes 13 LasT CaLL

20 28 aLL aBOUT PresTige Prestige CuvĂŠe Champagnes look to continue its momentum around the holidays.

15 eveNTs & BeNeFiTs 17 ageNCY iN The sPOTLighT

40 BUYer TaLK: MasTeriNg The wiNe BiZ Morrell's wine buyer, Jean K. reilly Mw, shares her thoughts on hot price points and what values customers are seeking.

18 arOUNDTOwN wiTh rNDC 43 & 44 shOPPiNg NeTwOrK 45 whOLesaLe PriCe LisT 57 viOLaTiONs & PeNaLTies December 2010 OhiO Beverage MONThLY 3

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Publisher's editorial BY PhiLiP a Craig

Philip a. Craig, Publisher

appy holidays! The Ohio Beverage Monthly celebrates the best of the alcohol beverage industry in Ohio. we bring you glad tidings of responsibility and recipes for success. The holidays are reason for celebration and therefore, typically a good time to own a bar or restaurant. we provide you with the latest information on server training and how having your servers trained can prevent needless violations and save you unnecessary fines. Thanks to Ohio Division of Liquor Control superintendent ernie Davis for his timely updates from the division. This month Davis, too, reminds those working in the beverage alcohol industry to remember the importance of social responsibility. we bring to you the latest information regarding the laws

impacting permit holders. in this issue you can read about how caffeinated alcoholic beverages are bing handled in Ohio and get the latest rules regarding skill-based games. and, of course, the Ohio Beverage Monthly is always the best place to read about the latest activities of the Ohio Licensed Beverage association. This issue provides an overview of our upcoming 2011 annual Convention. The December 2010 issue of Ohio Beverage Monthly marks the return of the monthly post offs. Back by popular demand, you can use knowledge of what’s on sale to help you plan your liquor orders for the month.

we BriNg YOU gLaD TiDiNgs OF resPONsiBiLiTY aND reCiPes FOr sUCCess. Finally, the holidays have always been known as a time to remember what we are thankful for. as you review the violations in the back of this issue, be grateful that it didn’t happen to you and use all the tips and suggestions found within these pages to ensure that it never does.

DeCeMBer POsT-OFF sPeCiaLs DeCeMBer POsT-OFF sPeCiaLs iNCLUDe: 0040B 0067D 0084B 0470B 0470D 0481D 0863B 0962B 1522B 1525D 1525L 1527B 1528B 1531B 1533B 1534B 1539B 2018B

agave LOCO $25.75 J T s BrOwN BOUrON $15.75 aNsaC $14.70 ChrisTiaN BrOThers $9.70 ChrisTiaN BrOThers $19.90 COrONeT BraNDY $18.40 NaviP sLivOviTZ $16.00 BLUeCOaT giN $21.25 BUrNeTTs giN Trv $7.40 BUrNeTTs vODKa $14.05 BUrNeTTs vODKa $9.00 BUrNeTTs rasPBerrY $7.35 BUrNeTTs vaNiLLa $7.35 BUrNeTT's CherrY vDK $7.35 BUrNeTTs BLUeBerrY $7.35 BUrNeTTs sTrawBerrY $7.35 BUrNeTTs waTerMeLON $7.35 ChrisT BrOThers FrOsT $9.70

4 OhiO Beverage MONThLY December 2010

2020B 2074B 2948B 2948D 2948L 3902B 4895B 6620B 7723B 7724B 8249L 8995B 8995D 9168B 9169B 9186B 9220B 9226B 9228B

ChrisT BrOThers vsOP $10.80 CLONTarF CLassiC $16.10 evaN wiLL BLaCK LaBeL $9.55 evaN wiLLiaMs BLaCK $20.95 evaN wiLLiaMs BLaCK $12.05 greeN MOON vODKa $23.50 irishMaN $17.65 MONOPOLOwa vDK $11.40 PaLLiNi LiMONCeLLO $17.15 PaLLiNi LiMONCeL giFT $17.15 PiTU CaChaCa $13.90 BUrNeTTs giN $7.40 BUrNeTTs giN $15.65 TaraNTULa aZUL giFT $15.00 TaraNTULa aZUL $15.00 TeTON gLaCier $16.45 360 vODKa $15.40 360 vODKa giFT $15.40 360 DOUBLe ChOC $15.40

Ohio Beverage Monthly volume 1, No 8 (issN 1065-9846) www.bevnetwork.com

Publisher

Philip a. Craig pcraig@craiggroup.com

general Counsel

Jacob C. evans, esq. jevans@craiggroup.com

eDiTOriaL editor in Chief

executive editor

Molly K. McKee mmckee@craiggroup.com renae C. Davies rdavies@craiggroup.com

arT & DesigN art Director graphic Designer assistant Designer Ohio art Director

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan w. Jordan mjordan@craiggroup.com

PriNT & PrODUCTiON Print services Manager

Lee stringham lstringham@bevmedia.com 410.519.7034

aDverTisiNg Ohio ad sales

National & regional ad sales

sales Promotion Manager

Megan w. Jordan 614.241.2222 mjordan@craiggroup.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeraTiONs Circulation Finance & accounting

sylvia Prince sprince@bevmedia.com seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issN 1065-9846) December 2010, vol. 1 No. 8. Postmaster, send change of address information to Ohio Beverage Monthly, 37 w. Broad st, suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL COverage, LOCaL aDvaNTage

The Beverage Network Publications are serviced by Beverage Media group, inc., 116 John street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 Fax: (212) 571-4443. www.BevNetwork.com

YOUR FRIENDS AT JACK DANIEL’S REMIND YOU TO PLEASE DRINK RESPONSIBLY. JACK DANIEL’S OLD NO 7, GENTLEMAN JACK and JACK DANIEL’S SINGLE BARREL are registered trade marks. ©Jack Daniel’s 2010. All rights reserved. Tennessee Whiskey Alcohol 40%–50% by Volume (80–100 proof). Distilled and Bottled by Jack Daniel Distillery, Lem Motlow Proprietor, Lynchburg (POP. 361), Tennessee.

BEAMBrAndFOCUS

Laphroaig's newest Addition

Laphroaig Award-winning Laphroaig Islay Single Malt Scotch Whisky Builds Portfolio with 18-Year-Old Expression Characterized by the pungent, earthy aroma of the blue Islay peat smoke, Laphroaig Islay Single Malt Scotch has delighted palates for nearly 200 years. Its stringent production guidelines and focus on quality ensure a product of superior taste that has always defined Laphroaig as the choice for the bold and adventurous, putting it in a class by itself. So much so that in 1994, Prince Charles personally visited Laphroaig to give the legendary whisky maker his Royal Warrant. Laphroaig recently expanded its awardwinning whisky portfolio to include Laphroaig 18-Year-Old. Matured 18 years on the remote island of Islay, Laphroaig 18-Year-Old is made in limited quantities and has replaced Laphroaig 15-Year-Old in the U.S. market. A soft, sweet and spicy Islay peat smoke greets the nose when the bottle is first opened, while a touch of water opens the spirit and brings forth the scent of seaweed and salt. This is followed by hints of vanilla and honey with just a trace of freshly cut hay and peat. This full-bodied spirit carries a warm tang of smoke that fades into smooth floral scents, oaky nuttiness and a lasting sweetness on the tongue.

Connect with Like-Minded Spirits Worldwide As people around the world flock to social networking sites like Facebook and Twitter, a dedicated community of Scotch enthusiasts has flourished online for more than 15 years. Friends of Laphroaig, the original online community for Laphroaig Single Malt Scotch Whisky lovers, is elevating the online experience by engaging the senses and offering the opportunity to connect with more than 400,000 like-minded Scotch fans, across more than 150 countries. Despite its growing size, Friends of Laphroaig remains a tight-knit group of brand aficionados. Virtual friends and geographic neighbors meet and gather online to share exciting, exclusive benefits, including a lifetime lease on a square foot of land at the distillery on the island of Islay, Scotland. To become a Friend of Laphroaig or to learn more about the award-winning Laphroaig portfolio, visit www.laphroaig.com.

ÂŠ2010 BeamMONThLY Global Spirits December & Wine, Inc., Deerfield, 6 OhiO Beverage 2010 IL

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superintendent of Ohio Liquor Control report social responsiblity During the holidays BY erNie Davis

he holiday season is here, which means holiday parties, family gatherings, and other celebrations of the season. it is imperative for those working in the beverage alcohol industry to understand that social responsibility is an important part of their business during this festive time of year. The Division of Liquor Control, suppliers, distributors, and especially retail permit holders must all continue to promote legal, safe and responsible sales and consumption of all alcoholic beverage products. holiday celebrations can turn tragic when underage persons get access to

ernie Davis, acting superintendent

and use alcoholic beverages. retail permit holders are on the front lines and must be extra vigilant this time of year to help keep alcohol out of the hands of everyone under the age of 21. Permit holders must thoroughly check the identification of all young people attempting to purchase alcoholic beverages. remember, a permit holder’s business can be damaged forever just as quickly as the life of a young person if they

allow sales of alcoholic beverages to an underage person. it is the permit holder’s responsibility to make sure that alcoholic beverages are sold only to persons who are 21 years of age. we strongly encourage the purchase and use of automatic identification reader/scanner devices to help determine a customer’s age. The use of those devices is an important step in further reducing underage alcohol sales. whether an automatic reader/scanner is used or not, it is critical that permit holders and their employees compare the photo iD presented with the person

wheTher aN aUTOMaTiC reaDer/ sCaNNer is UseD Or NOT, iT is CriTiCaL ThaT PerMiT hOLDers aND Their eMPLOYees COMPare The PhOTO iD PreseNTeD wiTh The PersON seeKiNg TO MaKe a PUrChase seeking to make a purchase, and refuse a sale when the person and the photo do not appear to match. Ohio law provides an affirmative defense that protects permit holders who use automatic identification reader/ scanners, and make a bona fide effort to ascertain the true age of the person buying the alcohol by checking for a valid Ohio driver’s license, an official state of Ohio identification

card issued by the Bureau of Motor vehicles, or a military identification card issued by the U.s. Department of Defense. in addition, permit holders must also be observant to ensure that no alcohol is sold to anyone who is intoxicated. selling alcohol to an intoxicated person is a violation of Ohio law and could have serious consequences for a permit holder’s business. in a continuing effort to help ensure compliance with Ohio’s liquor laws and to help prevent the sale of alcoholic beverages to persons under 21, the Division continues to operate a comprehensive server training program for the employees of the more than 452 contract liquor agencies. The goal of this program is to effectively train employees of new contract agency locations and to re-train employees of all existing locations on their responsibility to comply with Ohio law when selling alcohol and dealing with the two main problem customers: individuals under the age of 21 and individuals who are intoxicated. Contract agents that violate Ohio laws regarding sales to minors could have their sales privileges suspended or their contract with the Division terminated. as always, it is important that permit holders and all other businesses in the alcoholic beverage industry understand their responsibilities under Ohio’s liquor laws and administrative rules. The Division’s booklet for server training that provides guidance in dealing with these issues, “safe alcohol sales,” is available on the Division’s website at www.com.state.oh.us

aTTeNTiON: Permit holders and Bartenders in aLL Ohio counties can now take advantage of Free Techniques of alcohol Management training or TaM until september 30, 2011. For further information on how you can sign up for a class, please call the OLBa state Office at 1-800-678-5995 or visit www.olba.org! December 2010 OhiO Beverage MONThLY 7

dIRECTOR'sMESSAGE

2010 COMES TO A CLOSE This Years Accomplishments BY PHILIP A. CRAIG

he days are getting shorter, the nights are getting colder and thoughts are turning toward making holiday preparations. As 2010 comes to a close, one cannot help but reflect upon their successes and failures, ups and downs. In the case of the OLBA, the victories and successes came much more frequently than the failures; this was a very productive and eventful year. This past summer, the Ohio Department of Public Safety – specifically the Ohio Investigative Unit – took note to the significant rise of drunk driving in varying locations in Ohio. To further ascertain which were the problem areas as well as take action to deter this rise, the OIU increased their number of random inspections in certain geographical areas to focus on two widespread problems; the sale of alcohol to underage persons and the sale of alcohol to intoxicated patrons. In an attempt to assist them, the OLBA began to offer its Techniques of Alcohol Management, or TAM classes free of charge through a grant provided by the Ohio Department of public safety in the specific counties where the sale of alcohol to underage persons and the sale of alcohol to intoxicated patrons was the most prevalent. The program was such a success in the targeted geographical areas that the OLBA was able to renew the grant for another year but this time it can be taken FREE BY ALL OHIO COUNTIES! This class usually costs $60 for non-OLBA members and $25 for active members! The success of the TAM training will help to not only ensure that establishments will retain and employ what they have learned, but will set an example so other permit holders will maintain their vigilance and enforcement of liquor laws.

This past October the OLBA had another very successful Buckeye Bar Expo. The Buckeye Bar Expo is one of our most exciting events of the year and we work hard to bring a bigger and better show each year. At the show the OLBA introduced a new slogan! The OLBA is going to fight for your right to party...responsibly! It is the OLBA's intention to allow bar and tavern owners the opportunity to do what they got into business to do in the first place; to make money running an establishment according to what they feel is best for their customers, so hence the new slogan!

These strides have given us a lot of momentum in 2010, and we hope to carry that through 2011 and beyond. Also at the expo, the OLBA introduced a new membership opportunity for bartenders! The Ohio Bartenders Association (OBA) is a membership service organization representing bartenders in Ohio. The Ohio Licensed Beverage Association wanted to create this association so bartenders could also be involved with every aspect of the business and network with other bartenders. By uniting with bartenders who care about their profession, they will be able to network, learn what’s new in the industry and meet decision makers in the industry. Members of the OBA will be invited to attend quarterly OLBA meetings held in various cities

Phil Craig, Executive Director

across the state. At quarterly state meetings, the OLBA hosts important state leaders as keynote speakers and often welcomes state representatives who come to address the members at local board meetings. So the bartender now too will be able to voice their concerns within the industry! These strides have given us a lot of momentum in 2010, and we hope to carry that through 2011 and beyond. I would like to personally thank all of our members for their contributions and their time; because without their help none of this would be possible. For those of you who are not members and would like to be, or if you just have some questions about what the OLBA is doing to help you, call our state office toll free 800-678-5995. Happy holidays, and I’ll see you in 2011.

8 Ohio Beverage MONTHLY December 2010

Dec

14701 Gran Gala BEVNET 1-2 PG Old FASH Ad.MECH:Layout 2

brandprofile

Gran Gala Shakedown

Rated 94 by BTI

Bartender Arturo Vera-Felicie Shows Off the Triple Orange Liqueur’s Mixable Side By ALiA AkkAM

ast July, Gran Gala set out on the prowl to find its next signature cocktail. To help with the process, the brand launched the Gran Gala Shakedown, inviting cocktail aficionados across the country to submit their most creative recipes featuring the triple orange liqueur online at TheGranGalaShakedown.com. Three months later, judges Robert Plotkin (Bar Media), Sean Ludford (BeverageExperts.Com), Cheri Loughlin (The Intoxicologist), Angie Jackson (Ultimate Elixirs), Benjamin Schiller (BOKA) and Jennifer Contraveos (The Crafted Cocktail) gathered in Chicago to score each drink on criteria from presentation to taste. The winner? The “Chambeli Cocktail,” created by Arturo Vera-Felicie from Kansas City, MO, and made with Gran Gala, Aperol, dry gin, rhubarb bitters and fresh lemon juice. “The challenge is to make a drink that not just features Gran Gala, but showcases its

flavor and versatility,” says Vera-Felicie, bartender at Kansas City’s Westport Café & Bar, who is about to help open the cocktail-centric Rieger Hotel & Grill Exchange. “It’s hard when you have a sweet cordial on your hands, but the ‘Chambeli Cocktail’ is mellowed by the Aperol and rhubarb bitters; the Gran Gala has a nice robustness to it that adds depth to the gin.” For Gran Gala’s Kristy Crane, marketing manager at Gemini Spirits & Wine (The company that markets the brand), encouraging bartenders to experiment with the Italian liqueur made with Italian VSOP brandy-infused Tarocco, Bionda and Rossa oranges from Sicily, was the Shakedown’s main objective. “We are pleased with the extremely positive feedback from mixologists on Gran Gala’s versatility, and over the last year we have had fun creating delicious—and sometimes funky—new recipes, as well as some terrific spins on the classics,” Crane notes. “Familiarizing mixologists and bartenders with the outstanding quality and flavor of Gran Gala is a key brand objective. Many bartenders told us they knew about Gran Gala but had not used it, which was our inspiration for the competition; The Shakedown inspired them to work with Gran Gala.”

PASSIONATELY COMMITTED TO A BETTER COCKTAIL The Beverage Testing Institute rated us the #1 orange liqueur. So, when you practically double your profits by pouring Imported Gran Gala you won’t be cutting corners. Gran Gala is a celebration of taste, life and expression. A triple celebration, to match the intensity of our triple orange flavor. Express yourself with Gran Gala and the limitless flavorful drinks you can make with it. NATURAL ITALIAN ESSENCE WITH ORANGE APPEAL

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Please Drink Responsibly. #1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

Arturo Vera-Felice, winner of the Gran Gala Shakedown

Dec10 Gran Gala profile.indd 2

December 2010 Ohio Beverage monthly 9

11/11/10 11:14:45 AM

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LegaLissUes

PriZe LiMiTs UPheLD The Ohio supreme Court reversed a Court of appeals Decision BY Dave raBer

he Ohio supreme Court reversed a court of appeals decision and held that the prize-value limit, under r.C. 2915.01(aaa)(1), is rationally related to legitimate government

Dave raber, OLBa Legal Co-Counsel

interests and does not violate the equal Protection Clauses of the United states and Ohio Constitutions. First a little background on the law involved with this case: r.C. 2915.02(a)(2) states that no person shall “[e]stablish, promote, or operate or knowingly engage in conduct that facilitates * * * any scheme of chance.” r.C. 2915.01(C) defines “scheme of chance”; the subsection specifically states that a “scheme of chance” does not include a skill-based amusement machine. r.C. 2915.01(aaa) defines the term “skill-based amusement machine.” Pursuant to r.C. 2915.01(aaa)(2), the device may not incorporate any element of chance. The outcome of the game and the value of any prize must be based solely on the player’s ability to achieve the object of the game or the player’s score. it is clear that one purpose of r.C. 2915.01(aaa) is to differentiate between machines that are legal games of skill and those that constitute illegal games of chance. in this case, the machine

manufacturers and arcade owners argued that the prize-value limit set forth in r.C. 2915.01(aaa)(1) serves no purpose other than to define criminal activity and that the prize value is not rationally related to determining whether amusement machines are based on skill or on chance. The Ohio supreme Court ruled the prize-value limitation serves legitimate government interest. The Court found the state’s arguments that the prize-value limit serves as an economic regulation of skillbased amusement machines well taken. The state plainly has a legitimate interest in regulating its local economies. second, the prize-value limit protects against criminal acts and enterprises by acting as a prophylactic measure against illegal chance-based gambling. Courts have long recognized that state legislatures have a legitimate interest in regulating gambling. having determined that r.C. 2915.01(aaa)(1) serves valid government interests, the Court answered whether the prize-value limit is rationally related to those interests. The Court concluded that the ten-dollar prize-value limit is rationally related to the state’s legitimate interests in regulating its economies as well as preventing criminal acts. The tendollar prize-value limit set forth in r.C. 2915.01(aaa)(1) is part of the state’s scheme to protect its local economies. The statute is calculated to further the state’s interest by eliminating the lure of big prizes and thus minimizing irresponsible play while providing a legal safe harbor for harmless games that award token prizes. The laws governing the operation of skill-based amusement machines are valid. if a permit holder’s premises contain such devices, make certain your operation is in full compliance with the Liquor Control act.

10 OhiO Beverage MONThLY December 2010

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LEGALISSUES

CAFFEINATED ALCOHOL BEVERAGES

State Asks Retailers To Pull From Shelves By JACOB EVANS and Dave Raber

n November 17, 2010, a media teleconference was held involving brief presentations by Margaret Hamburg, M.D., commissioner, Food and Drug Administration (“FDA”); Joshua Sharfstein, M.D., principal deputy commissioner, FDA; John Manfreda, administrator, Alcohol and Tobacco Tax and Trade Bureau (“TTB”); David Vladeck, director, Bureau of Consumer Protection, Federal Trade Commission (“FTC”); Robert Brewer, Ph.D., Alcohol Program Leader, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention; Tom Miller, Iowa State Attorney General; and, Robert McKenna, Washington State Attorney General. The FDA and FTC representatives stated they sent warning letters to New Century Brewing Co. regarding Moonshot; Charge Beverage Corporation regarding Core High Gravity, Core Spiked and El Jefe; United Brands regarding Joose and Max; and Phusion Products LLC regarding Four Loko and Four Maxed. The aforementioned alcohol beverage manufacturers received the warning letter because the listed products contain caffeine directly added as a separate ingredient. The warning letters are footnoted with studies which led the FDA and FTC to conclude that the products do not meet the legal standard for consumer health and safety and, thus, are not generally recognized as safe (GRAS). Other alcoholic beverages containing added caffeine may be subject to agency action in the future if the available scientific data and information indicate that the use of caffeine in those products is not GRAS.

The manufacturers have 15 days to respond in writing to the FDA and FTC addressing specific steps they have taken to correct the violation and prevent similar violations from occurring in the future. If there is not a satisfactory resolution, then the federal agencies may to go to court to enforce the findings set forth in the warning letters. This will be done through an injunction to prohibit the distribution and sale of the product and court authorization to seize the products. During the teleconference, the TTB representative explained that the TTB is responsible for the promulgation and enforcement of regulations with respect to the labeling of distilled spirits, wines, and malt beverages pursuant to the FAA Act. Because caffeine is not an approved food additive for use in alcohol beverage products, all products listed in the warning letters are adulterated. The TTB, therefore, will consider the products “mislabeled” and not approved for distribution or sale. The Ohio Division of Liquor Control has sent a letter to all retailers requesting them to immediately cease the sale of such beverages and the Federal Government has respectfully requested that wholesaler and retailers cease with the sale and distribution of these products. The FDA and FTC representatives made clear that the manufacturers have 15 days to respond to the warning letters. After the 15 day response period has expired, the FDA official stated they will “go from there.” Warning letters can be read at the following federal websites: http://www.fda. gov/ and http://www.ftc. gov/.

SPECIAL REPORT Smoking Ban

By MAURICE Thompson, Executive Director of the 1851 Center for Constitutional Law

he Supreme Court of Ohio will soon have the opportunity to decide not only the legality of how the Ohio Department of Health has enforced the statewide smoking ban, but also the constitutionality of the ban, as applied to Ohio’s bars. The 1851 Center for Constitutional Law is representing Zeno’s Victorian Village in a case asserting that the ban violates bar owners property rights, particularly their fundamental right to use property, and effectuates a regulatory taking of property without compensation. 1851 and Zeno’s also assert a second, equality important claim: the Ohio Department of Health has overstepped its bounds with its “shoot first, ask questions later” approach to enforcement, which ignores the division of the ban requiring that patrons be cited, and instead focuses its crosshairs solely upon bar owners. After Attorney General Richard Cordray sued Zeno’s in the Franklin County Court of Common Pleas, to make an example of Zeno’s to bar owners throughout the state, the 1851 Center took up Zeno’s defense, and prevailed. The Trial Court held that the Department of Health exceeded its constitutional authority, as a regulatory agency, and actually engaged in legislative policymaking, by citing bar owners every time that an investigator observed the presence of smoke in the establishment. The law does not allow business owners to permit smoking, but only explicitly requires that owners dispense with their ashtrays, post “no-smoking signs,” and inform patrons of the smoking ban – meanwhile patrons who “refuse to discontinue smoking” upon request are to be cited, rather than the bars. Despite issuing citations, which can reach as much as $5,000 per violation, to over 2,500 Ohio business, the Ohio Department of Health admits that it has never cited a single smoking patron. Accordingly, the Trial Court nullified over $30,000 in smoking ban fines imposed on Zeno’s. rules this Having enforcement policy unconstitutional, the Trial Court found that it did not

reach the property rights issue. ODH took appeal, and drew a favorable panel of judges. On November 17, the Court of Appeals for the Tenth District of Ohio held that Zeno’s was not entitled to defend itself by challenging the constitutionality of the law, or the law’s application to bars such as it, because it had not appealed each and every one of the ten citations issued to it. In just a few sentences, the Court also swept aside Zeno’s concerns over enforcement and property rights, ignoring all of the evidence Zeno’s amassed at trial, citing to the facts only once, and claiming that an prior, inapplicable had already decided Zeno’s property rights claim. Zeno’s has 45 days from the date of the decision to appeal, and will do so. On appeal, it will continue to challenge (1) unelected administrators ability to pick and choose which sections of a law they will enforce; and (2) the smoking ban itself, as applied to the property rights of bars that rely upon drinking and smoking patrons as a way of life (if Zeno’s prevails on this second issue, the ban will still stand, it simply will not be applied to bars that rely almost solely upon liquor sales for revenue). Zeno’s will also explain that when a business owner is continuously unlawfully cited by a state agency, he needn’t hire an attorney and spend thousands of dollars on each occasion, when the entire apparatus that led to the citation is unlawful. The Supreme Court, of course, will have to accept the case for Zeno’s arguments to be heard. If it does so, it would be the first high court in the nation to consider Given the these issues. gravity of Zeno’s claims, and the breadth of the smoking bans reach, the Court would be wise to accept that case, and settle this matter in favor of Ohioans property rights. Contact the OLBA at 1-800678-5995 immediately to help contribute to the fight!

December 2010 Ohio Beverage MONTHLY 11

NEWPRODUCTS&PROMOS

THE DALMORE GREETS DAWN WITH EOS The Dalmore presents EOS, named for the Greek goddess of the dawn. This special release of The Dalmore 59-Year-Old comes housed in a solid steel and black leather gift case. The ﬁne liquid is encased in a crystal decanter featuring a solid silver stag proudly decorating the glass, and “EOS” engraved in silver lettering on the decanter. SRP: $20,000

www.thedalmore.com

WELCOME TO THE NEIGHBORHOOD –PICKET FENCE Picket Fence is the newest member of the 585 Wine Partners portfolio which includes Red Truck and Bivio. The two current releases are 2008 Picket Fence Chardonnay and 2008 Picket Fence Pinot Noir. The grapes are sourced from the best of the company’s Russian River Valley growing partners. Winemaker Alison Crow describes the 2008 Picket Fence Chardonnay as “clean with balanced round ﬂavors,” and the 2008 Picket Fence Pinot Noir as “smooth and silky.” Picket Fence Vineyards, Sonoma, CA.

www.585WinePartners.com

THE NOLET FAMILY INTRODUCES ULTRA PREMIUM GIN The Nolet family, with over 300 years of distilling history, has created the refreshing, ﬂoral and fruit-forward Nolet’s Silver Gin, that is crafted in a decidedly modern style with a classic dry ﬁnish. Nolet’s Reserve, an elegant and long-lasting sipping gin, is also available in limited quantity. SRP: Nolet’s Silver: $49.99; SRP: Nolet’s Reserve: $699.99

www.NoletSpirits.com

707-265-4003

FIVE STONES OFFERS KOSHER MÉTHODE CHAMPENOISE FOR THE HOLIDAYS

MARNIER-LAPOSTOLLE AND TED’S CIGARS LAUNCH GRAND MARNIER CORDON ROUGE

This sparkling wine from Australia’s Margaret River region is handcrafted from estate-grown Chardonnay grapes, and bottle-fermented using traditional techniques. Five Stones Méthode Champenoise offers a creamy mousse with citrus, stone fruit and a hint of brioche ﬂavors and a fresh ﬁnish. SRP: $38-$41

Ted’s Cigars and Marnier-Lapostolle have launched their new Grand Marnier Cordon Rouge seasoned cigar. Through a proprietary seasoning process, Ted’s Cigars has successfully imparted the luxurious ﬂavor and scent of Grand Marnier making this cigar the perfect accompaniment to a cocktail. SRP for one: $14; SRP for box of 25: $275

www.alliedimporters.com

www.grandmarniercigars.com

VALDO BRUT PROSECCO D.O.C. IS DELICIOSO Valdo Brut Prosecco D.O.C. is deﬁned by its fruity taste and high quality which is the result of Valdo’s 80 years of experience crafting Prosecco. This wine is very easy to drink and a perfect complement to appetizers or as a companion to seafood. SRP: $14.99

www.pasternakwine.com

866-804-7983

12 Ohio Beverage MONTHLY December 2010

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LasTCaLL

Last Call

sales and inventory Controls BY ChUCK DeiBeL

;

i and welcome back to The Last Call! This month’s topic is a continuation of sales and inventory controls, as this subject can be confusing for some people. Most bar operators i talk to about this subject believe they understand what their costs should be. Let’s review what many people do when they “do” their inventory. Let’s first make the distinction between a financial goal and an operational goal for hitting your numbers. when a person first starts a bar, they usually create a spreadsheet laying out their projected costs and revenues for a few years. all banks would require this and so would most partnerships. when the operator does his budgeting, he usually picks a cost percentage of some number that is based on past experiences in running another bar or he obtains information from some other knowledgeable person, if the operator is inexperienced. The other way he might do it is to calculate the costs for each item they are going to carry in the bar. This would be done by determining the number of servings they would get from each bottle size and divide that number of servings into the cost of the product. That would get you the serving cost; you would then divide that number by the desired pour cost percentage to obtain the suggested selling price. he would then average out all the costs, as if each item was sold one time. This would give him his “Costs”. For example, a bottle of absolut costs $24.60. if you pour 1.25 oz shots you would get 27 shots out of the bottle, so the cost per shot would be 91 cents. Diving .91 cents by a desired cost of 25% would get you a selling price of $3.65. You could do this same method for each brand; however, in our business we usually only have 4-7 price groups; such as well, Call, Top shelf, Premium, super Premium, etc. so what we do is group the different products into each of these price groups. This results in not all of the products having the same mark up percentage. This can get further complicated because we often will charge two different prices for the same product. such as happy hour pricing, or other specials. also draft beer can have different mark ups based on the serving size for pitchers and pints. The bar owner ends up doing this, and thus they believe they know their costs. what they actually know is their theoretical costs for each brand, but

they don’t know their operational ones that happen based on the actual use of the product for any given week. This is otherwise known as the Product Mix. This will change every measurement period; that could be weekly, bi-weekly or monthly. in other words, how often is the inventory counted and the use analyzed? what most owners do then is count their inventory and calculate their actual usage and their actual cost percentages. They then compare the current percentage against their financial goals and also past actual percentages for prior inventory periods. what they don’t do is compare the current actual percentage against the current ideal percentage. and this is where the vast majority go wrong.

The iDeaL COsT is CaLCULaTeD BY TaKiNg The COsT OF The iTeMs sOLD, PLUs The COsT OF The COMPs aND wasTe aND DiviDiNg ThaT NUMBer BY The saLes. The ideal cost is calculated by taking the cost of the items sold, plus the cost of the comps and waste and dividing that number by the sales. The actual percentage is taking the cost of the items actually used and dividing that number by actual sales. The difference between the two is the amount of the lost sales/inventory. For example. 10 bottles of beer used cost $6.10. and 8 bottles were sold at $2.50 each or $20.00. The ideal cost is 8 x $0.61 = $4.88/$20 = 24.4%. The actual cost percentage is $6.10/$20 = 30.5%. The amount of the loss is the two bottles of beer, or the difference between 24.4% and 30.5%. Most operators are only calculating the actual percentage of 30.5%. so they never know exactly how much they are really missing. These calculations get much more complex when you introduce all the variable pricing and all the other products into the calculations. You would need a software program to do

Chuck Deibel

these calculations. This ideal percentage needs to re-calculated every inventory period as it will change. To summarize the Three steps of inventory and sales Control: 1) Count the inventory precisely 2) analyze the inventory and sales correctly 3) Manage the staff with the information Thanks for taking the time to stop by. Next month we will do Bar promotions and how to measure them.

when you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

December 2010 OhiO Beverage MONThLY 13

10:26:37 AM

NEWPRODUCTS&PROMOS

BACARDI INFUSES FLAVORED RUM CATEGORY WITH ROCK COCONUT Bacardi has just launched the ﬁrst coconut rum with rock melon and coconut water— Bacardi Rock Coconut. The sweet and crisp taste of the exotic rock melon enhances the coconut rum ﬂavor. Bacardi Rock Coconut follows the successful launch of Bacardi Dragonberry and Bacardi Torched Cherry. SRP: $13.99 www.bacardi.com

STOCKING STUFFERS FROM RED TRUCK

EVAN WILLIAMS RELEASES CHERRY RESERVE

Just in time for the holidays, the perfect stocking stuffer has arrived—“Little Trucks” from 585 Wine Partners in Sonoma, CA. Little Trucks by Red Truck Winery features a fourpack of 187ml 2009 California red table wine, great for everyday drinking. SRP: $11.99. Red Truck Winery of Sonoma, California. Marketed by 585 Wine Partners, Sonoma, CA.

After the successful launch of Evan Williams Honey Reserve, Heaven Hill has now unveiled Evan Williams Cherry Reserve, which marries extra-aged Evan Williams Bourbon with natural cherry ﬂavor. This spirit is bottled at an approachable 70-proof, and the infusion of the natural cherry taste complements the sweet, easy-to-drink bourbon ﬂavor. SRP: $14.99

www.585WinePartners.com

www.evanwilliams.com

707-265-4003

TED’S CIGARS INFUSES FORTY CREEK INTO FINE DOMINICAN CIGARS Ted’s Cigars has created the world’s ﬁrst cigar seasoned with premium Canadian whisky. The Forty Creek cigar evokes the ﬂavor of the small batch, copper pot-distilled whisky, and offers notes of toasty oak and vanilla fused with apricot and honey. SRP for one: $12; SRP for box of 25: $225 www.fortycreekcigars.com

BORGO REALE CHIANTI IS PERFECT FOR WINTERTIME

FRIDAY MONKEY GROUP LAUNCHES VETO WINES

Borgo Reale Chianti 2007 has a brilliant ruby red color and is the leading kosher Chianti on the market. The bouquet is clean and floral with oak and red fruit flavors that blend with hints of vanilla and spice. On the palate, the wine feels decadent and rich with a lingering finish. SRP: $15-$18

Veto Wines from Spain have just launched nationally. Currently, Friday Monkey Group offers two Veto varietals: Tempranillo and Cabernet Sauvignon. SRP: $7.99

www.alliedimporters.com

sales@fridaymonkeygroup.com

866-804-7983

14 Ohio Beverage MONTHLY December 2010

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:26:42 AM

events&BENEFITS

ATTEND AN OLBA MEETING IN 2011 All You Need to Join!

Renae Davies, OLBA Management Team

ar owners and their employees can look forward to another exciting year of events from the OLBA in 2011. The OLBA holds quarterly meetings throughout the year that serve as an excellent opportunity for networking and learning about the latest goings-on in the industry. The year 2011 kicks off with the OLBA’s Annual Convention and Legislative Luncheon in late January. The OLBA’s Annual Convention will be held January 30 – February 1. The meeting will be held at the Doubletree at Crosswoods at 175 Hutchinson Ave., Columbus OH 43235. A room block has been set aside for the event. Room rates are $89.00. To make reservations, please

by Renae Davies and Molly McKee

Molly McKee, OLBA Management Team

If you attend the Annual Convention, you will have the opportunity to learn about the latest issues impacting your business and how you can play a part in helping

contact the OLBA at 800-678-5995. If you attend the Annual Convention, you will have the opportunity to learn about the latest issues impacting your business and how you can play a part in helping the industry as a whole. Registration begins at 10 a.m. on Monday, January 30. The cost is $100.00 for the entire meeting, $75.00 for the Convention alone and $25.00 for the Legislative Luncheon. Convention registration includes meeting materials, lunch, dinner & refreshments on Monday. The Annual Convention is highlighted by a banquet to be held Monday, January 31 at Bravo Italian Restaurant at Crosswoods at 7470 Vantage Dr., Columbus OH 43235. At the banquet, officers are sworn in

and the coveted Permit Holder of Year Award and the OLBA President’s Award are presented. This event begins with a cocktail reception at 5 p.m., installation of officers and awards at 6 p.m. and dinner at 6:30 p.m. Th e e ve n t c o n c l u d e s w i t h O L B A’s Legislative Luncheon on Tuesday, February 1. Everyone who registers for this luncheon will get the opportunity to meet with their elected officials face-to-face to discuss the issues that impact them the most. This luncheon will be held in the OLBA State Office at 37 W. Broad St., Suite #480, Columbus OH 43215 from 12:00 pm to 2:00 pm. All Ohio Senators and Representatives will be invited. We hope to see you in 2011!

Application for Membership ______________________________________________________________________________ Name of Permit Holder(s) ______________________________________________________________________________ Name of Business (As appears on Permit) ______________________________________________________________________________ Address City State Zip ______________________________________________________________________________ E-Mail Address ________________________________(_____)________________________________________ County Phone Number ______________________________________________________________________________ Type of Permit Membership Number YES, I would like to make a contribution to SIX PAC, the political action committee of the OLBA. Please find enclosed my personal check in the amount of $________. (Dues checks must be separate)

Annual Dues Annual Dues County Unit Dues Total Due

$ 150.00 $ $

Please return this application with your payment to: Ohio Licensed Beverage Association 37 W. Broad Street, Suite 480 Columbus, Ohio 43215 800.678.5995 Or Charge to: ___Visa ___Mastercard

#__________________________________ Expiration Date___________ Signature___________________________ Affiliate of the American Beverage Licensees

December 2010 Ohio Beverage MONTHLY 15

INTRODUCING THE

WORLD’S BEST TASTING SHOT - Richard Carleton Hacker, The Tasting Panel, April 2010

pts A PERFECT SCORE - Shot Category, The Tasting Panel, April 2010

HIGHEST RECOMMENDATION - F. Paul Pacult’s Spirit Journal, March 2010

GLAzER’S Columbus - 614.552.7900 Cincinnati - 513.755.7082 Toledo - 419.727.0500 Cleveland - 800.258.9463

HARLEMSHOTS.COM 16 OhiO Beverage MONThLY December 2010

arOUNDTOwN ageNCY iN The sPOTLighT Q & a

Paulâ&#x20AC;&#x2122;s Beverage warehouse inc. address: 630 Lake avenue, elyria, Ohio 44035 PhoneNumber:(440)322 1088 Type of Business: retail / wholesale Liquor and wine store

what makes your business unique?

we are a locally owned and operated liquor store. Our drivethru retail business has been in business for over 36 years. The wide selections of not only liquor but also beer and wines bring us customers from all over the county. Not to mention our very educated staff that will assist you in your selections. we also offer a delivery service for our wholesale customers and also for the client that has a large wedding or fundraiser event. Does your business host any special events? if so, please describe. we just did a large wine dinner at elyria Country Club that raised over $2,200 for two local charities. wine and Beer dinners are held on a regular basis at local restaurants. we

also conduct large format wine tasting at our location. The Paulâ&#x20AC;&#x2122;s annual holiday wine and Trade show will be held this year on Dec 3rd,4th,and 5th. wine and Beer Tastings are held on a regular basis. Please describe the measures taken by your agency to prevent alcohol sales to under age persons: we have worked closely with the local authorities concerning these matters and have some of the local police officers card on our busier days not only during the holidays but every weekend. Our staff is very well trained in not only carding the individuals but not taking out of date identifications we have had only one violation in over 25 years of business.

decided to go into business for myself. how long have you been a Contract Liquor agent? we have been a state of Ohio Liquor agency for over 15years. have you owned or worked in any other type of business? we are going to be opening a wine bar pub and grub in the near future, but other than that i have only been in this industry. what is your biggest business accomplishment so far? To be recognized in the area as not only one of the largest and

what are your plans and dreams for your business? The only thing that has not happened at our store is having one of our customers win the big lottery. That would fulfill a dream of mine for my business. if you could give advice to someone starting out, what would it be? To run a clean business and supply plenty of customer service. enjoy what you do everyday and make it show. success will come. how long have you been in this industry? we have operated our location for over 26 years how did you get involved in this industry? i enjoyed the business while i was attending college. i worked during the summer and Christmas breaks. at the time i could not finish college and

friendliest liquor stores, but one of the largest independently owned establishments. we also have been able to contribute to the local charities and hopefully have made a difference in more than a few people. if you could change anything in regard to your business, what would it be? i never choose to look back, always look forward. if you worry about yesterday you have not done anything today.

December 2010 OhiO Beverage MONThLY 17

aroundtown with RNDC

1. Agency #723 Crown Liquors and a Three Olives Holiday Dartboard display with Zack Stringfellow and Dana Jacobs. 2. Agency #690 Geyers Beverage Center Bucyrus is ready for the holiday season with the perfect gift, Jack Daniels, with Jeff Fullam from Brown Forman & Tammy Carr.

3. Agency #726 with another great display of Jack Daniels and Apple Cider with Flora Bedard. 4. Agency #740 Lewis Center with the newest gift idea from Absolut Glimmer with Jared B Camden III from RNDC General.

6. Agency #557 Main Street Wine and Spirits and a Southern Comfort display with Mike Goldstein.

Photograph courtesy of ????????????

5. Agency #746 Giant Eagle Dublin; Matt Noblett from RNDC General with the gift that keeps on Giving Jack Daniels.

18 Ohio Beverage MONTHLY December 2010

Nov1

The season calls for Tanqueray . Consumers love celebrating with the world’s most celebrated gin, winner of over 39 awards since 1985. Far and away, Tanqueray is the best-selling imported gin in the U.S. Make the most of this annual holiday demand by boldly displaying the complete Tanqueray line of products and your register will jingle with sales well into the New Year. ®

Speak with your Diageo representative today to learn more. Please Drink Responsibly.

2010 Imported by Charles Tanqueray & Co., Norwalk, CT.

g n i

n n pi

FLAVOR WHEEL

e th

PRODUCERS TAKE A GAMBLE ON FLAVORED WHISKEY

By Kristen Bieler

FLAVORED BOURBON

s sheer numbers go, flavored bourbons have everything going for them: They combine the strength of the robust bourbon category with the increasing popularity of flavors (according to Nielsen, flavored spirits growth is more than double that of their unflavored counterparts). Yet the reality is far more nuanced, since the traditional brown spirits consumer is very different from the flavor consumer, and the category—at least the new generation of brands to hit the market—is so fresh, it’s hard to tell how they will fare long-term. Estimated by some to be a 500,000 case-category today, flavored whiskies are a small piece of the spirits pie, but their growth rate is what has people paying attention. “Flavor is definitely the way this category is going,” says Lena DerOhannessian, Southern Comfort’s U.S. marketing director. Many category newcomers take credit for “inventing” flavored bourbon, but the fruit- and spice-infused Southern Comfort was probably the first. It was concocted in 1874 by M.W. Heron in New Orleans’ French Quarter with the intention of masking the highly inconsistent and often unpalatable taste of many bourbons of the day. Today it’s a 1.3 million-case brand. Although DerOhannessian—along with most consumers—considers Southern Comfort a stand-alone brand in a category of its own rather than a “flavored bourbon”, she closely follows the way flavor is transforming the brown spirits category: “Consumers are open to a different kind of bourbon—there is no longer a purist approach. The brown spirits resurgence we are seeing right now is largely driven by innovative products with consumer appeal that never existed before, and flavor will be the most important way this category will evolve. This is where we have enjoyed tremendous growth over the years, and other brands are just tapping into it.” ving Beyo ond Mov the Whiskey Cate ego ory y Of the new introductions, the leader out of the gate is Red Stag by Jim Beam, a Kentucky straight bourbon infused with natural black cherry flavor. Launched in 2008, Red Stag has shipped 230,000 cases and was the second fastest-growing spirit launch last

year. “We knew that consumers were looking for more flavor—in their food and in their spirits—and we responded to this insight,” says Drew Munro, Beam Global Spirits & Wine’s general manager, bourbons. Another major player in the mix is Evan Williams. On the heels of Evan Williams Honey Reserve which came out in fall of 2009 (and won a silver medal at the San Francisco World Spirits Competition), Heaven Hill recently released Evan Williams Cherry Reserve. Both are bottled at 70-proof with the intention of making them more approachable, heightened by the tagline “All Flavor. No Sting.” As the fastest growing premium bourbon in the business with a double digit increase last year, Evan Williams hardly needed a boost, but brand manager Susan Wahl says the company couldn’t resist the opportunity to expand the consumer base: “The flavors allow us to bring in people who might be afraid of brown goods or who haven’t tried them in a long time; they present a smoother, easier taste profile and provide a great entry point to the category.” Wahl admits the company had the female consumer in mind when creating the flavors. They promote them as mixable cocktail ingredients (a signature drink is their Cherry Margarita) which also helps capture that demographic. Greater mixability was a goal for Red Stag as well. States Munro, “We were going after those looking for a mixable, more approachable whiskey option; it lets us target those who would otherwise or-

der something else entirely—beer, wine, liqueur or vodka cocktails. We’ve found that we’re sourcing occasions from many categories outside bourbon.” der Diivide e The Flavor Gend But are women the only ones drinking flavored whiskey? According to Brad Williams, head buyer/director of merchandising at Liquor Barn, Kentucky’s largest chain with nine stores, flavored products “do make whiskey more accessible for women, and opens up the category for them.” But they aren’t as gender-exclusive as that, he believes: it all comes down to what flavor you’re talking about. “Men might shy away from some of the flavors, but they buy the honey. They see honeyflavored whiskey as a great shooter,” he explains. “A lot of customers bring them to tailgating parties and consume them as shots. My dad drinks it on ice cream; it has crossover potential as a nightcap. You’re not going to find cherry bourbon on a deer hunt.” The undisputed honey leader is Wild Turkey’s American Honey which is technically a liqueur, featuring a fairly sweet, lower-proof taste profile. Williams credits American Honey with really energizing the flavored bourbon category since its 2007 launch. Maura McGinn, Skyy Spirits’ group brand director, vodka and cordials, refers to it as a “modern cordial” which has moved beyond the bourbon category. “The potential for American Honey is greater than just flavored bourbon usage. The slightly lower proof allows for the flavor of the natural honey to come through in the spirit,” she notes. Wahl has seen the same thing with Evan Williams’ Honey Reserve: “Honey crosses over—at tastings, it is what the men are drinking, even some of the triedand true bourbon drinkers, which has been a great surprise for us. It’s a subtle flavor so the bourbon really comes through, and if you’re a bourbon drinker, that’s what you want. When they taste it, they don’t perceive us as straying too far from real bourbon.”

FLAVORED BOURBON

Winn ning Ove er the e Tra adiitiion nal Whis sky Drink ker Two flavored bourbons you just might find on a deer hunt, however, are White Tail and Bird Dog. A caramel-infused and blackberry-infused bourbon respectively, they are both 80-proof and packaged with wildlife and nature imagery. They are aiming for that place where whiskey enthusiast and hunter/outdoorsman/wildlife conservationist intersect, says a spokesperson for Western Spirits, which owns the brands. Retailing between $17.99 and $19.99, Whitetail and Bird Dog have been in development since 2007, and are just now achieving nationwide distribution. The company reports early success in traditional bourbon markets—Texas, Kentucky, Mississippi—and some less likely places such as New England and New York City. Unlike many other flavored bourbon suppliers, Western Spirits isn’t pushing the mixology angle, but instead encouraging consumers to drink them neat. In fact, as more and more brands enter the flavored whiskey arena, the trend seems to be a direct appeal to the traditional whiskey drinker. Which only makes sense given the nature of the base spirit, says Dean Phillips, CEO of Phillips Distilling Company, whose father kickstarted the premium flavored vodka craze with Belvedere and Chopin: “Whiskey is an authentic category. The whiskey drinker looks for authenticity and heritage; categories like vodka are much sexier.”

Southern Comfort Lime

Seagram’s 7 Dark Honey

Revel Stoke Spiced Whisky

Phillips is convinced the spice category has the most viability, and is intent on going after the spiced rum market, rather than just winning over whiskey drinkers with the masculine Revel Stoke, Phillips’ spiced Canadian whisky. “Whiskey is a badge of honor, and even when it’s flavored it will never be as accessible as vodka or rum,” Phillips says. Still, it can be softer, smoother and more flavorful, which is what he has tried to do with Revel Stoke. “The idea of infusing whiskey is not a new idea. I was inspired by the Rock & Rye liqueurs— the citrus and rock candy-infused whiskies created in the 1930s.” Another distinctly masculine entry is Jeremiah Weed. The brand originated as a 100-proof liqueur and for the last three decades has been the shot of choice for American fighter jet pilots. In the Jeremiah Weed family there is also a traditional bourbon, and as of last year, a Cherry Mash version. “We were looking for a way into the fast-growing flavored bourbon market yet we haven’t aggressively promoted it,” says Yvonne Briese, marketing director and brand director for North American whiskies, Diageo. Why does Jeremiah Weed Cherry Mash keep a low-profile? “The truth about brown spirits is that they are not easy liquids to drink,” Briese explains. “It isn’t like vodka which can be easily launched—you can’t just shove it out there and make people like it. We have a sweet tea vodka under our Jeremiah Weed label, which is more of a universal

Red Stag by Jim Beam Black Cherry

Whitetail Caramel Flavored

Evan Williams Cherry Reserve

offering, but our flavored varieties appeal to traditional bourbon drinkers, and they are mostly men.” Interestingly, both Phillips Distilling Company and Diageo have more accessible plays: Phillips Union Cherry and Phillips Union Vanilla are blends of Canadian whisky and bourbon and clock in at a much lower proof than Revel Stoke with a more liqueur-like profile. Phillips promotes them as perfect mixers with cola and targets a younger audience. “They aren’t aimed at female drinkers necessarily, but anyone who consumes flavored vodka,” he describes. Diageo’s Seagram’s 7 Dark Honey, which launched last fall, will soon be followed by Stone Cherry early next year; both are at the opposite end of the flavored whiskey spectrum from Jeremiah Weed. “Seagram’s has tremendous equity—it’s a 2.5 million case brand with one of the highest levels of distribution throughout the country—and one of the reasons it’s so popular is because it is so mixable and mild,” says Briese. Dark Honey follows suit, with a lower proof and price point which makes it an easier-to-drink spirit for a different drinker. Briese maintains that “surprisingly, it has not attracted mostly women. It is a very social drink, consumed typically with cola in high-energy bars by a young demographic.” Whether one will experiment with flavored whiskey depends on where they are in their evolution as a consumer, says Briese, and it does require a degree of open-mindedness.

Jeremiah Weed Blended Bourbon Whiskey

Firefly Sweet Tea Bourbon

Bird Dog Blackberry Flavored

Wild Turkey American Honey

It isn’t Maker’s Mark®.

Is too. Is not. Is too. Is not.

We always felt one handcrafted recipe for Maker’s Mark was plenty. But some people wanted something bigger, bolder – more of what they loved about our bourbon. So we created Maker’s 46. As to whether or not it’s Maker’s Mark, we recommend years of repeated tastings. TM

It is what it isn’t. MakersMark.com

FLAVORED BOURBON

BEAMIXOLOGIST From Bobby “G” Gleason, Beam Global Master Mixologist

Hot Cocktails ■

Hot Chocolate Cherry

1 part Red Stag by Jim Beam 4 parts hot chocolate Whipped cream DeKuyper Green Crème de Menthe In a pre-heated Irish or glass coffee mug pour in the Red Stag by Jim Beam. Fill with hot chocolate and top with whipped cream. Garnish with a drizzle of the Crème de Menthe.

■

Red Mistletoe

2 parts Red Stag by Jim Beam 1 part DeKuyper Dark Crème de Cocoa 3 parts Heavy Cream Chocolate syrup Shake all ingredients but chocolate syrup vigorously with ice and strain into a chilled cocktail glass that has been drizzled with the chocolate syrup.

Cool Facts Red Stag, a natural black cherry-infused bourbon, merges the caramel and vanilla notes of Jim Beam Bourbon with the sweet, natural ﬂavors from black cherries to offer a mixable, approachable option for pouring creative and delicious cocktails. Use Red Stag in both hot and cold creations while you entertain this holiday season. ■ Red Stag by Jim Beam is 80-proof. ■ Bourbon is “America’s Native Spirit.” ■ Red Stag was in the top two fastest growing spirits launches in 2009.

Service Provider: Beam Global Spirits & Wine, Inc.

Whiich bran nds work k and which ones n’t has everrytthing to o do with how don much sup pporrt they receive in the marketpllace e, rather than the size of the supp plie er behind it. Brea aking Ou ut of Bourbon Sea ason Creating opportunities for usage in warm weather months is another big opportunity since bourbon is typically seen as a cold weather beverage first. Scott Newitt, co-founder of the Firefly brand, is doing just that. Firefly was the first sweet tea vodka to hit the market in 2008 (there are now about 15 others). The recently released Firefly Sweet Tea Bourbon uses the same South Carolina-grown tea leaves and Louisiana sugarcane with a base of Buffalo Trace Bourbon (Newitt partnered with Buffalo Trace Distillery owner, Sazerac Company, in 2009). The combination of sweet tea and bourbon—“two Southern traditions”— gives Firefly Sweet Tea Bourbon unique summertime appeal. So far Newitt has observed that in cooler months the brand enjoys a younger demographic as many of the traditional bourbon drinkers return to their tried-and-true brands, but as the weather warms he sees people of all ages, since it’s a summertime bourbon alternative. With its comparatively low 60-proof, it doesn’t need anything “except perhaps a bit of soda and some mint.” And unlike Firefly’s Sweet Tea Vodka, which Newitt believes has a 65% female demographic, it is men who have adopted his bourbon: “We really went after the bourbon drinker with this product, and although it’s still early, I believe in five years it will be our top-selling product.” Southern Comfort managed to capture a greater piece of the warm weather consumption without even trying. One of the brand’s biggest spikes in history happened with SoCo

Lime—a shot of Southern Comfort with lime juice—which was developed organically in bars throughout the country around 2001 and 2002. “SoCo Lime was the first shooter in the category, and it’s great year-round with a freshness that makes it perfect in summer months,” says DerOhannessian. This year the company launched SoCo Lime in a bottle. nerating Selll-Th hrou ugh Gen Which brands work and which ones don’t has everything to do with how much support they receive in the marketplace, rather than the size of the supplier behind it, say retailers. It’s harder for newcomers without an established brand to leverage, according to Liquor Barn’s Williams. But Revel Stoke’s launch surprised him: Combining on-premise activation with in-store displays and lots of tastings, the product sold out in a day “which blew me away” he adds. He advises others to do the same: “It is critical to have a real go-to-market plan with these flavored products, because the category is so new. Marry your on-premise activation to in-store promotions and you will create awareness.” The on-premise is also using flavored whiskeys to leverage sales. In Chicago, Scott Horwich, Faith & Whiskey GM, sees flavored whiskey as a great way to appeal Millennials: “As I am only 26, I definitely would also say I’ve noticed flavored whiskey is a great way to reach those between 21-25 who aren’t established in terms of what spirit they tend to buy. Red Stag has gotten a big push with the Kid Rock tour, but honestly, it’s just a

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ÂŽ Jim Beam BlackÂŽ Kentucky Straight Bourbon Whiskey, 43% Alc./Vol. ÂŠ2010 James B. Beam Distilling Co., Clermont, KY.

YEARS

FLAVORED BOURBON

good product so it’s easy to suggest to customers.” Says Andrea Thompson, beverage manager of Rockbottom Restaurants, “Flavored whiskey is a trend here to stay. With the recent trends towards consumers becoming more knowledgeable and interested in flavors, mixology, food pairings and combining ingredients, I believe flavored liquors will stay around.” Thompson has seen the majority of her flavored whiskey sales in specialty cocktails, and a recent promotion with Jim Beam might help explain the interest. “We put together an incredibly successful Red Stag sampling program,” she says. “Ten of our Rock Bottom Restaurants selected twohour time periods – during happy hour, football games and other busy times – to have promotion teams come in to the restaurant and have guests sample Red Stag. In addition to samples, we featured three specialty cocktails which all showed the versatility of flavored bourbon.” And, of course, there is a reason why Red Stag was the most successful new product launch in the whiskey category in the last five years. Beam was tireless in its efforts to support it; and teamed up with celebrity Kid Rock as Horwich notes, simultaneously running innovative programming to fully leverage the partnership, explains Munro. After sponsoring his 2009 “Rock N’ Rebels” Tour, Beam offered consumers a special edition gift carton of Jim Beam and Red Stag that gave access to exclusive downloads of Kid Rock songs. “This partnership marked the first time a major record company has giv-

Kid Rock helps give Red Stag street cred

Iff anyth hin ng defines today y’s consumer, it is a willlingness to try new things. en a spirits company rights to launch and distribute an exclusive CD from an A-list rock star, and it’s been a massive success thus far,” says Munro. If anything defines today’s consumer, it is a willingness to try new things, but “try” is the operative word. “People grab their comfort brand that they know they will love, and pick up a 50ml of something new they want to sample—we are flying through those,” says Liquor Barn’s Williams. Heaven Hill relies heavily on them, in addition to aggressive rebates that encourage people to pick up a bottle. Find ding the Righ ht Hom me The dilemma many retailers are facing? Where to shelve them. Next to the base brand in the whiskey section? In the liqueur section? Or a stand-alone flavored whiskey shelf with all brands together? (Some retailers report that when they are split up, they don’t do as well.) Of course, suppliers vote for all three, but for retailers with limited space, that’s out of the question. The flavored vodka model—placing them next to base brand—is favored by some suppliers, but it depends on the brand since the target consumer for many of these flavored whiskies wouldn’t be shopping in the whiskey section. “We want Jeremiah Weed shelved with the bourbons, because our consumers are mostly male whiskey drinkers, we believe,” says Briese. But with the Seagram’s 7 Crown flavors, she prefers retailers place them in the liqueur section, alongside Southern Comfort and Jägermeister. Another area where these can have a lot of success is in the cold box. For Evan Williams, it boils down to geography: In less bourbon-centric regions, the flavors do better when shelved in the liqueur section, but in bourbon territory—Texas, Georgia, South Carolina,

New York—placing them with the bourbons is most effective. And there is truth to the “halo” effect, with line extensions giving the base brand a lift when placed side by side. sing Tren nd or Herre to o Stay? Pass “I thought it might be like some of the other flavor crazes that came and went, but it’s not fading,” says Williams. “I am convinced there will be a permanent category for the products that are truly high quality. It might be niche now, but in a few years it could be a real category. After all, it took flavored vodka and rum longer than this to get off the ground.” Yet there is unanimous agreement that flavored whiskies are something different entirely. According to Newitt, the nature of whiskey limits what flavor permutations will work: “You won’t see grapefruit or bubblegum; I would say bourbon is limited to honey, tea and a small handful of fruits.” Besides, the whiskey world is still tradition-bound compared with other categories, so the category will never move beyond a few base flavors. Aside from providing an alternative to whiskey as a thriving subcategory, flavored whiskies may also pave the way for the trade-up, every supplier’s best case scenario. “Our goal is to keep consumers within our brand franchise,” reports Wahl. “Consumers who are experimenting with the flavors as an introduction to the bourbon category may trade up to our Single Barrel or our 1783, which gives us staying power. We don’t see any of these as mutually exclusive or cannibalistic.” Just like wine drinkers who start with sweet Riesling and move to Cabernet, flavored bourbons can catch drinkers earlier, believes Newitt: “Bourbon drinkers have been adult drinking age for an average of three years before they try bourbon because it’s a more challenging taste profile. These products could change that.” Even the original flavored bourbon is providing trade-up options. Southern Comfort now makes a Reserve six-year-old bourbon at 100-proof with limited availability, and DerOhannessian is proud to say its flavor doesn’t need any masking. ■

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All About

Prestige Never Mind the Economy—Prestige Cuvée Champagnes Will Never Go Away BY ED McCARTHY

ne would think that the recent diﬃcult diﬃcult economic times in the U.S. would bring the sale of prestige cuvée Champagnes— the best and most expensive type of bubbly—to a screeching halt. But that is not the case. True, the sale of all Champagnes in the U.S. has been down about one-third in the past two years, but people are still buying Têtes de Cuvée Champagne (as it’s called in France). And, of course, the holiday season—Thanksgiving through New Year’s Eve—is the time that the largest amount of all Champagnes are sold, from the least expensive non-vintage brut to prestige cuvées, such as Cristal.

Percentage-wise, the U.S. and Japan are the countries that buy the most prestige cuvées. About 13% of all Champagne sales in this country are prestige cuvées; Japan is even higher, closer to 20%—although, with the U.S. having almost three times a larger population, we end up buying more than Japan. When you consider that prestige cuvées make up only about three or four percent of the world’s Champagne sales, it’s clear that the U.S. and Japan are doing more than their share. For instance, the U.S. is the largest buyer by far of Dom Pérignon, the world’s biggest-selling prestige cuvée. We buy even more Dom than France! A sociologist might conclude that the U.S. and Japan are more concerned with status than other countries, and/or are the biggest spenders and most materialistic. The more relevant point is, Are prestige cuvées worth the extra money? That depends on the person, the situation and, of course, who is paying for the bottle.

What Makes Prestige Cuvées Special Prestige cuvées are made from the finest grapes from the best vineyards in the Champagne region. The vineyards are almost always either all Grand Cru-rated or a blend of Grand Cru and Premier Cru vineyards. Prestige cuvées are aged longer than other Champagnes in the producer’s very cool cellars. The typical prestige cuvée ages from five to eight years; some age for 10 years or more. For example, Champagne Henriot just released its 1996 prestige cuvée—Cuvée des Enchanteleurs— this year, after an amazing 14-year aging time. Compare this to the average aging time for non-vintage brut Champagnes, which is two to three years, or even standard vintage Champagnes, which typically age for four or five years. Many houses actually make two prestige cuvées, one white and one rosé; the rosé is usually a small-production bottling and is quite expensive.

How Prestige Cuvées Differ from Other Champagnes Four ways in which prestige cuvées excel over other Champagnes:

• Their aromas and flavors are more intense, complex and elegant than other Champagnes. • Their bubbles, very tiny and delicate—from extended aging after the second fermentation— are invariably finer than in other Champagnes. • Their flavors linger on the palate longer than those of other Champagnes. • Prestige cuvées typically possess greater longevity than other Champagnes.

With regard to the last factor, this is the reason many Champagne houses age their prestige cuvées for a long period before releasing them. Not only do prestige cuvées possess great longevity, but they also need many years of aging before they are drinking at their best. I have found that almost all prestige cuvées need a minimum of 10 years from the vintage before they are truly enjoyable for drinking. Some of the best prestige cuvées require 15 to 20 years of aging.

When to Drink Prestige Cuvées The Origins of

Prestige Cuvées

he first actual prestige cuvée had a very limited clientele, Tzar Nicolas II of Russia and his Imperial

Court. In 1876 Champagne Louis Roederer

A frequent complaint I have heard from some friends about prestige cuvées such as Dom Pérignon or Cristal is that they do not find these Champagnes so “special.” When I inquire about the vintage, invariably the friends have consumed a young DP or Cristal, usually the current release (less than 10 years old). I tell them, “You drank it too soon.” The great prestige cuvées, especially in the good vintages, are at their best after 15, and sometimes 20 years.

created “Cristal,” a special blend for the Tzar (who asked for it to be in a clear bottle

Vintages to Seek Out

as a precaution so that the court could

The best Champagne vintages of the past 20 years have been the 1996 and 2002. Just a few 1996 prestige cuvées are still available today. I buy any that I find, because 1996, a very long-lived vintage that produced incredible, complex Champagnes, is the best vintage of our generation, in my opinion. Fortunately, many 2002s are on the market; it is the current vintage for many producers. The 2002 Champagnes are powerful and long-lived; I rate them just below the 1996s. Other good vintages currently available are 1998 and 1999. Just starting to come on the market are the 2004s, which are very good, but not quite up to 1996 and 2002 levels. Two fine older vintages are the 1990 and 1988. Most 1990s are ready to drink; some are showing their age. The 1988s, on the other hand, are drinking beautifully right now; a few, such as Krug and Salon, can even use a few more years of aging.

check for poison). The first Cristal was a sweet Champagne, as was almost all Champagne at that time. The first real prestige cuvée sold to anyone other than Tzar Nicolas II was in fact Dom Pérignon. Champagne Moët & Chandon happened to have some very good cuvées of its 1921 vintage and decided to sell it separately under a special label. (By this time, brut Champagnes were in vogue, and sweet Champagnes were out of style). Moët purchased a brand name owned by Champagne Mercier, Dom Pérignon, which was not being used by Mercier. And so, in the heart of the Great Depression, in November, 1936, Moët sent 100 cases of its first DP (its common nickname), 1921 Dom Pérignon, across the Atlantic Ocean on a luxury liner, the Normandie, to New York City to arrive in time for Christmas and New Year’s Eve celebrations.

Prestige Cuvées

Some Outstanding Prestige Cuvées Most prestige cuvées are roughly an equal blend of Pinot Noir and Chardonnay. In alphabetical order, I list some of the best:

Billecart-Salmon—Its Grand Cuvée is made solely from Grand Cru vineyards. Billecart-Salmon’s rarer single-vineyard Clos St. Hilaire is a blanc de noirs (100% Pinot Noir) made from a family vineyard. Both are currently available in the 1996 vintage.

are 2000, 1999 and 1998 DP. A little bit of the 1996 is still around, and it’s worth the search for this exquisite vintage.

Gosset—Another outstanding, smallish Champagne house that should be better known. Its elegant prestige cuvée, Célébris, comes in three versions: the white 1998 (a little 1996 still around); Célébris Rosé 1998 and 2003; and the new Célébris Blanc de Blancs (non-vintage), which are all excellent values.

Alfred Gratien—A small, traditional Bollinger—Although the very traditional Bollinger house does not declare any of its Champagnes “prestige cuvées,” most fans consider its Vintage R.D. its prestige cuvée. The 1996 R.D. is currently available. Bollinger’s very rare blanc de noirs, Cuvée Vieilles Vignes Françaises, made from ungrafted vines (the 1999 and 2000 vintages are available in very limited quantities) is simply one of the greatest Champagnes in the world.

Deutz—Not well-known, but should be. Cuvée William Deutz and Cuvée William Deutz Rosé have always been two of my favorite prestige cuvées, especially the latter. Cuvée William Deutz 1998 and Cuvée William Deutz Rosé 1999 are currently available and well-priced for this quality. Dom Pérignon—The world’s most famous wine, owned by Moët & Chandon, but run as a separate winery. The 2002 Dom has just been released, with rave reviews. Also available

house which makes a rather elegant, delicate prestige cuvee, Cuvée Paradis and Cuvée Paradis Rosé, both nonvintage Champagnes and both wellpriced. In this case, I prefer the white to the rosé.

Charles Heidsieck—A great, undervalued Champagne house. Its premium Champagne is its blanc de blancs, Blanc des Millénaires. Current vintage, 1995, a rich, heady, complex-flavored Champagne, has been drinking very well for years, and has been a Critics’ Challenge Judging winner two years in a row.

Krug—This prestigious, small house considers all of its Champagnes prestige cuvées, and they might be right. The most readily available Krug Champagne is its multi-vintage Grande Cuvée, always superb and always aging extremely well. Krug’s finest Champagne, in my opinion, is its single-vineyard blanc de blancs, Clos du Mesnil (current vintage, 1998). The 1996 Clos du Mesnil is one of the finest Champagnes that I’ve ever tasted. And 1996 Vintage Krug is a wine for the ages. Lanson—This large house, celebrating its 250th anniversary this year, makes three prestige cuvees: Noble Cuvée, Noble Cuvée Rosé and Noble Cuvée Blanc de Blancs. Lanson’s Champagnes are renowned for their longevity. The 1998 is the current vintage of Noble Cuvée and Noble Cuvée Blanc de Blancs; its Noble Cuvée Rosé is non-Vintage. Laurent-Perrier—The pioneer of multivintage prestige cuvées with its Grand Siècle “La Cuvée.” Laurent-Perrier’s Grand Siècle Rosé, Cuvée Alexandra, is vintage-dated, however; its current vintage, 1997, is ready to drink.

G.H. Mumm—After an absence of a prestige cuvée in the U.S. for a while, Mumm has revived its René Lalou in the 1998 vintage. It is now ready to drink.

Henriot—I love the style of the elegant Henriot house, which emphasizes Chardonnay in its cuvées. Henriot has just released its little-known but outstanding prestige cuvée, 1996 Cuvée des Enchantelurs, and it is superb. Also available is its 1995; Henriot’s 1988 Cuvée des Enchantelurs is memorable.

Nicolas Feuillatte—Its prestige cuvée, Palmes d’Or, comes in white and rosé. The white is available in the 1998 and 1997 vintages; the excellent 2002 Palmes d’Or Rosé is now available and worth trying.

RIOJA

2005

90 POINTS

The 2005 Reserva is medium purple-colored with an excellent nose of cedar, Asian spices, violets, balsamic, and black cherry. Dense and layered on the palate, it is a powerful offering from an excellent vintage that will benefit from another 5-7 years of cellaring and which should drink well through 2030. It is a great value as well as an ideal introduction to traditional Rioja. Marques de Riscal is one of Rioja’s legendary estates. Here tradition and quality go hand in hand despite the Bodega’s enormous production and a few minor tweaks to update the style. It was my privilege in May 2010 to participate in a vertical tasting of Marques de Riscal Gran Reservas dating back to 1870 at the Bodega. The corks from the ancient vintages were removed with Port tongs to prevent any contamination of the wine. __ RP

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Prestige Cuvées

Perrier-Jouët—The popular “flower bottle,” Perrier-Jouët’s Fleur de Champagne and Fleur de Champagne Rosé (known in Europe as Belle Epoque) are PJ’s two prestige cuvées, both now available in the 2002 vintage, a big step up from its 2000.

Pommery—This house’s prestige cuvée, Cuvée Louise, is its shining star. It’s made in an elegant style, perfect with caviar. Louise 1998 is the current vintage, although 1999 Louise is now making an appearance. A small quantity of 1999 Louise Rosé is also available. Louis Roederer—One of the great

Philipponnat—Its single vineyard prestige cuvée, the renowned Clos des Goisses, is the current darling of sommeliers and Champagne connoisseurs, and for good reason—it’s outstanding. The Pinot Noirdominated Clos des Goisses is most commonly found in the U.S. in the 1999 vintage, but there are also 2000, 1998 and 1997 vintages around, and a little bit of the glorious 1996. Philipponnat has also just released its first Clos des Goisses Rosé from the 2000 vintage.

Piper-Heidsieck—For a large house best-known for its NV brut, Piper-Heidsieck makes a surprisingly fine prestige cuvée called Cuvée Rare. The current 1999 Rare has received excellent reviews—and they’re well-deserved. It is very fine indeed. 1988 Rare, which I just tasted, is biscuity, honeyed and profound.

houses, making one of the finest of all prestige cuvees, Cristal. The superb 2002 is the current vintage, to be soon followed by 2004. Cristal Rosé 2002 is also available; Cristal’s Rosé is always one of the most sublime rosé Champagnes produced. Give all Cristal Champagnes a minimum aging time of 15 years for true enjoyment. The 1996 Cristal, by the way, is legendary.

Taittinger—Perhaps the most famous blanc de blancs Champagne is Taittinger’s Comtes de Champagne, which has an amazing ability to age. The 1999 Comtes de Champagne is making its appearance, but the 1998 is still more prevalent, and happens to be one of the great Comtes de Champagne vintages. A little bit of the exceptional 1996 Comtes de Champagne is also still around. Taittinger makes a 100% Pinot Noir Comtes de Champagne Rosé; it’s available in 2004, 2003 and 2002 vintages. Go for the 2002 or 2004; skip the 2003.

Veuve Clicquot—The second-largest

Ruinart—A house known for its great Chardonnay-dominated Champagnes. Dom Ruinart Blanc de Blancs is its prestige cuvée, now available in 1998 and 1996 vintages (I prefer the 1996). Dom Ruinart 1996 Rosé is also available. For me, its blanc de blancs is invariably the superior Champagne.

Champagne house (after its sister-house, Moët & Chandon), Veuve Clicquot makes two renowned prestige cuvees, La Grande Dame and La Grande Dame Rosé. Clicquot’s powerful, Pinot Noirdominated Champagnes need time to develop. The 1998 La Grande Dame is the current vintage, with the 1999 starting to show up. But try to find the outstanding 1996 La Grande Dame, Clicquot’s best effort, along with the 1988 Dame. The 1998 is also the current vintage of the La Grande Dame Rosé, but I think the Dame is best in white.

Salon—One of the smallest houses, Salon

Pol Roger—Its powerful, Pinot Noirdominated prestige cuvée, Sir Winston Churchill, always needs considerable time to develop. The current vintage, 1998, is superb, and the 1996 is even better.

only makes one Champagne—and only in good vintages, its Le Mesnil, a blanc de blancs. Yes, it certainly qualifies as a prestige cuvée. Its 1997 is the current vintage, and it well might be the best wine from that precocious year. Better yet, of course, is the 1996 Salon. All Salon Champagnes need at least 20 years to mature. The 1988 Salon, for example, still needs more time.

I hope this roundup of some of my favorite prestige cuvée Champagnes has whet your appetite to try one or two—especially some that you haven’t tried yet. They’re out there waiting for you. ■

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n a busy Saturday night at PS 7’s in Washington, D.C.’s Penn Quarter, Gina Chersevani is behind the bar whipping up a batch of amaro floats with vanilla ice cream and five-spice that could easily double as dessert. Chersevani is known for her creative, flavorful concoctions, like one that pairs mezcal with pumpkin soda and a crisp jamon wafer as garnish. Although her customers crave adventure, Chersevani knows they have other concerns, too—including their health. This is why, keeping the weight-conscious who park themselves at her bar in mind, last year Chersevani devised a few 100-calorie cocktails: the “Ant-EYE-ox-A-dent” (Sobieski vodka, housemade cranberry-pear juice, green tea, bitters) or “The Chile Flip” (Stoli Pomegranik, lemon, Kashmiri chiles) among the options. Now her guests don’t have to nurse a boring old seltzer and lime all night, but can still have fun, savoring an interesting cocktail while keeping their calories in check. So, cocktails for the health-conscious: Is it a temporary solution that comes to the rescue in time to stave off the extra pounds that come with holiday celebrations...or is it a smart method of tapping into consumers’ growing interest in leading more balanced lifestyles?

A Cockt tail a Da ay… … Back in 1991, Morley Safer revealed “the French Paradox” on 60 Minutes. By now most are familiar with the

conundrum: the French don’t deny themselves croissants when they walk by the corner boulangerie, nor do they refrain from making cheese a regular part of their diet. Yet somehow, they are not grappling with heart disease or obesity the way Americans are. The French love of red wine, it turns out, might be what makes the difference. Although numerous studies have been released touting the purported health benefits of red wine, little is said about beer, and even less about spirits. Yet Dr. Monica Gourovitch, senior VP of scientific affairs at the Distilled Spirits Council, says research points out that it is the alcohol found in all beer, wine and spirits that helps to reduce cardiovascular disease and Type II diabetes for those adults who drink moderately (up to one 1.5 oz., 80-proof drink of spirits, 12 oz. of beer or 5 oz. of wine a day for women or up to two drinks for men, according to Dietary Guidelines for Americans) compared to those who drink excessively or not at all. “For example, a study from Harvard examined the potential differences between the beverages and found none,” Gourovitch points out. Furthermore, “The Department of Agriculture conducted short-term feeding studies in which alternating groups who ate identical diets consumed pure alcohol in juice for 12 weeks. For the most part, it revealed that alcohol consumption was associated with an increase in HDH, good cholesterol levels.” But are there certain spirits that actually are healthier to drink? According to Sonnet Bingham, nutrition-

Healthy Cocktails

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ist at Miraval, the wellness resort outside of Tucson, AZ, which also features a bar for customers as part of its balanced offerings, the range of organic spirits on the market is a good place to start: “One of the benefits of all things organic is not necessarily what you are getting from them, but what you are not; a product free from pesticides is better for you.” Crop Vodka and herbal liqueur Root are a few examples of brands in the category that have cultivated a loyal following.

You Are e What You Dri ink k Beyond organic, there are other brands that inspire healthful connotations: take 360, for example, an ecofriendly premium vodka; or VeeV, the açaí spirit that spawned superfruit cocktails; or PAMA liqueur which garners attention for being made with antioxidant rich pomegranates. “People today care about what they put into their bodies and how it effects on them,” points out Adam Kamenstein, CEO of Voli Spirits. “The spirits industry has been slow to acknowledge this evolving demand for lower calorie, lifestyle options. You can see this evolution across all other food and beverage categories. Enjoying life does not have to mean undoing all your efforts maintain or improve yourself. Voli light vodkas— the first and only line of low calorie, delicious flavored vodkas, all of which contain electrolytes and are smooth enough not to need mixers, which further keeps it low calorie—is leading an evolution in spirits that’s here to stay. Voli is not another vodka, it’s a lifestyle brand for a whole new category and will change how we see spirits like the launch of Miller Lite forever changed the way we see beer.”

Then there’s the gluten and tanninfree TY-KU all-natural sake and Asian spirits collection. “The more we researched and learned about the inherent benefits of these beverages, the more we were excited at how well they fit with the health conscious lifestyle,” says TY-KU co-founder Trenton Ulicny. The best way to enjoy TYKU’s 100 Calorie Cocktails, which have been featured in chains like the Melting Pot, PF Chang’s and RA Sushi, “is that they do not need added sugar or sweeteners to make them delicious. The best way to enjoy TY-KU Soju, for instance, is simply by adding a squeeze of fresh fruit.” Most recently, the brand has made Hollywood personality Perez Hilton, who helped break talent like Lady Gaga, the brand’s director of culture and trends.“We were very excited to hear about Perez

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Hilton’s interest in TY-KU. After losing over 60 lbs., Perez has made a real commitment towards living a healthier and more positive lifestyle. He used to drink vodka but when he learned that TY-KU Soju is half the calories and better tasting, he immediately made the switch as his drink of choice,” explains Ulicny. “In terms of brand awareness and education, nobody has the reach Perez does, and having him as a brand mouthpiece allows TY-KU to share the exciting message of a ‘Wiser Way to Drink’ with more people around the world.” Another health advocate with the power to persuade is Bethenny Frankel. She may be most recognized for her role as a Real Housewife of New York, but ultimately she’s a natural foods chef. And when she decided one way of curbing calories was by creating her own all-natural ready-to-drink Margarita, Skinnygirl, she connected with her fan base, stressed the importance of eating better instead of dieting, and has been attracting the masses ever since. Alain Barbet, president of Palm Bay International Spirits, notes: “To see how big Skinnygirl has become in such a short amount of time is incredible; we’ve sold through 124,000 cases in six months.” Barbet sees a growing trend of consumers “who are looking to have a great tasting cocktail—whatever it might be, whether on-premise or off-premise— in which they feel the calorie intake is not going to ruin their workouts. When you think about Margaritas, what you’re getting at the bar is most likely going to

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From left: Kelly Liken makes vegetable and fruit-based cocktails; Greg Seider’s cocktails feature garden-fresh ingredients

have 500 or 600 calories. Skinnygirl provides reassurance; here is something with ingredients that are easy to understand— Tequila, all-natural lime, agave nectar and a splash of triple sec.”

Just t Want t To Ha ave Fu un Turning to a health-conscious life has become more prevalent among the mainstream, which could bode well for the industry. Not only is there room in the market for more products flaunting good-for-you ingredients, but it gives bartenders a platform to be more creative. Chersevani’s low-calorie renditions were inspired when she found herself counting them for her own drinks. “I wanted to create a small menu for those people who want to watch their weight but don’t want to be deprived. And now our “Ant-EYE-ox-A-dent is a top-seller,” she points out. Her customers, she says, appreciate the transparency of these cocktails: “They are minimalistic, but we make them simple with good things. I’ll sweeten with beet sugar instead of straight up white or raw sugar because it’s healthier.” Miraval’s Bingham says, “In developing cocktails we look at more than just calorie content, we consider nutrient density—what foods or beverages provide us in terms of vitamins, minerals and phytonutrients. We already know light to moderate alcohol consumption raises the HDL levels in the body and lowers risk of developing cardiovascular disease and Type II diabetes. So the question is how can we help offset other effects? We do this at Miraval by pairing it with antiinflammatory compounds found in herbs, spices, fruits and vegetables. And as with all things here at Miraval, we pay attention to portion size.”

Portion size, in a country obsessed with supersizing, can take some armtwisting among skeptical guests. For Chersevani, her biggest challenge is convincing guests her 100-calorie cocktails aren’t any more junior-sized than the other drinks on her list. “They don’t ask if it tastes good or if it’s popular, but if it’s small-sized,” she points out. Health-conscious cocktails, to some degree, can be an extension of the pervasive locavore trend. A few blocks away from Summit, the New York bar Greg Seider co-owns in the East Village,

NOT ONLY IS THERE ROOM IN THE MARKET FOR MORE PRODUCTS FLAUNTING GOOD-FOR-YOU INGREDIENTS, BUT IT GIVES BARTENDERS A PLATFORM TO BE MORE CREATIVE. his brother grows shiso leaf, lime basil and lemon verbena in a community garden plot “that goes directly into our cocktails” which include “Breaking the Law,” made with Agwa de Boliva, the coco leaf liqueur infused with 37 natural herbs and botanicals like green tea, ginseng and guarana,

that helps speed metabolism. “There are better choices you can make,” Seider says. For example, “Clear premium spirits have less impurities; ginger and other spice infusions lead to better digestion; and chili pepper infusions, because of the capsaicin, are said to increase metabolism and eliminate toxins.” Kelly Liken, who runs her eponymously named restaurant in Vail, CO, cooks with only the freshest, sustainable ingredients, and she applies that same concept to her beverage program. “Any product implementing free-trade practices or green initiatives is definitely something I incorporate into my beverage program as much as possible. The more we recognize spirits using these types of practices, it shows an industry demand for the highest quality ingredients and harvesting and distillation procedures,” she says. Liken’s focus on wholesome, local ingredients means the fruits and vegetables she opts for change heavily throughout the season. One cocktail, the “Red Beet Martini,” with roasted red beet puree and Colorado-made Cap Rock gin, “not only speaks to the health-conscious consumer, but who we are as restaurant Kelly Liken.” Liken shuns bottled mixers for housemade syrups and purees that really illuminate the flavors of fruits and vegetables. “Anytime we put a pomegranate cocktail on the menu it flies off the shelf. Or we’ll use cranberries that have a ton of Vitamin C,” she adds. “The customer wants something less caloric, but also something handmade while they try to get in shape for ski season.” ■

BUYERTALK

Mastering the Wine Biz Jean K. Reilly MW, head wine buyer, Morrell & Company, New York City BY KRISTEN BIELER

Morrell’s new buyer shares her thoughts on the hot price points, up-and-coming regions and the values consumers seek today. THE BEVERAGE NETWORK: You recently earned your Master of Wine title, and have experience as a writer, wine consultant, sommelier and teacher. This is your first experience buying for a retail store. What is the greatest challenge of your job? JEAN REILLY: The most difficult part is juggling the competing demands of distributor sales reps, our sales team and the owners. Everything funnels through me and there are sometimes traffic jams. Another challenging aspect is managing just the right balance of SKUs. In this economy, it doesn’t make sense to overlap styles at the same price point; it takes a lot of thinking and planning to try to represent as many wine styles and price points as possible. TBN: Located in the heart of Manhattan, Morrell must get a lot of out-of-town customers. JR: It’s true we have a lot of non-New Yorkers who visit the store, but about 85% of the people doing the buying are locals. That said, Morrell—which has been around since 1947—has an international reputation and a deep base of serious collectors worldwide whom we service through our private-client

and Internet business. Just a few weeks ago a gentleman from Mexico came into the store and had $20,000 of wine put aside for him. TBN: What are some of the most significant changes you’ve made to the inventory? JR: I really beefed up our Pinot Noir selection, particularly from California and Oregon. A winemaker friend of mine likes to say, “Sauvignon Blanc takes up 90% of our tanks, and Pinot Noir takes up 90% of our time” and the same is true for me as a buyer. I will fall in love with some little Oregon winery’s Pinot Noir and have to replace it a month later when it sells out because they have such small production. It’s a tough debate, because consumers get frustrated when they can’t re-purchase something they loved, but we also have a lot of Pinot fans who understand this and snap things up when they can. I’ve also increased the Spanish and Burgundy portfolios. There have been a lot of disruptions in the Burgundy distribution world which has made for some great buying opportunities, and we’ve passed these deals on to our customers. TBN: You also work on the wine list for Morrell Wine Bar, which is located next to the shop. What are some changes you’ve made there?

Jean Reilly of Morrell & Company, NYC

JR: The Wine Bar still does really well, thanks to its plum location, the quality of the kitchen and the list—there are 1,000 bottles and over 100 wines offered by the glass. The Wine Bar used to offer Bordeaux first growths by the glass, but lately it hasn’t been a first growth kind of economy. However, co-owner Roberta Morrell and I recently worked to re-introduce some of the wines that our serious wine collectors were missing, such as Krug Champagne by the glass. We came up with a program for diners to get five half glasses of some of the world’s top wines for $99. The list includes Joseph Phelps’ Insignia, Tignanello, Latour Corton Charlemagne, Marcassin Three Sisters Chardonnay and Cos d’Estournel 2005. It’s pretty unusual to get to taste a $200 wine without having to buy the whole bottle. TBN: A lot of people have been dumping on Australia. Is the category really in that bad of shape? JR: Interestingly, our Australian business is coming back. I had even written an article [for this publication] about how poorly the wines were selling, and when I was hired here, the Australian business was indeed way

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BUYERTALK

down. But we re-introduced some familiar brand names—d’Arenberg, Leeuwin, Henschke—and it immediately began picking up. There is still a real core of long-time Aussie wine fans who want many of the great quality wines from Australia. Henschke’s Edelstone Shiraz, for instance, is $99; it is a great wine with a great score that is performing very well for us. TBN: Do you see this phenomenon in other categories? JR: It might seem counterintuitive based on the current economy, but there is an attraction to safety and quality, and people are willing to spend on well-known brands. I see this particularly in Burgundy where the more established brands are doing well. TBN: Are there any lesser-known wines people are going for? JR: I ordered a wine from Spain’s Basque region with a completely unpronounceable name recently. There was some doubt around here but it was gone in weeks. The Spanish tapas bars have done an astounding job of introducing people to many of the less familiar wine grapes and regions—Txakoli, Montsant, Campo de Borja. I’d say that when selling an unfamiliar wine with a hard-to-pronounce name, tastings are hugely important; that’s where having a good sales rep is key. TBN: Many might imagine that your clientele is predominantly older and affluent. Is that the case?

JR: Not entirely. We have a lot of younger customers, and they are often the most curious about wine. The Millennial generation really wants information. At a recent tasting we hosted, there were all these 20-somethings asking incredibly in-depth questions, and as a retailer this gives us a different mandate: We need people on the floor who have the ability to give very detailed responses. While many of these younger customers don’t have a lot of money, wine is a more accepted part of their lifestyle and a very important part of special occasions. They will spend significant money on wine for gifts and entertaining. TBN: What has been the biggest change to Morrell’s business in the last two years? JR: Without a doubt it has been the drop in corporate business. Hosting corporate events in our wine bar, the trophy bottles of oversized Champagne, the enormous mailing lists for client Christmas gifts—all of this was very profitable and has diminished considerably. TBN: How have you evolved to meet changing consumer needs? JR: We’ve found good demand in the $25–$50 range. For example, we recently featured a wine called Ceuso Ceuso; it’s a Nero D’Avola/Cabernet blend from Sicily that sells for $36.95. We promoted it through an e-mail to our customers and sold 10 cases in a day. TBN: Wow. What is the lesson there? JR: What this tells me is that custom-

ers are still willing to spend but they are really looking for value. People who used to by a $200 bottle with their bonus are now buying a $30 bottle with their salary, but they still want a wine that will knock their socks off. People are making more careful buying decisions and we have learned to be much more cautious with “allocated” wine— we are just not seeing the demand for wines over $150 a bottle. TBN: Do you think the super luxury category will come back? JR: I hope so! We actually had a very good 2009 Bordeaux futures campaign, even though the prices were high, so we were happy with the demand level there. And we had a fantastic result at our October auction. In terms of the store, however, we are seeing some good recovery in the mid-range, but not at the luxury level. I don’t see any signs of recovery in $200+ range yet. We’ll know a lot more after the holiday season. TBN: There are only a few wines under $10 at Morrell. Explain why you don’t increase the value offerings given the changed spending habits of consumers? JR: The very low end is just not a business we are in. At very low price points, so much of what the consumer is paying for is packaging, transportation and marketing, so I don’t think they’re getting good value for their money. However, the $10-$20 range is a sweet spot for us—we have 150 wines in that price range in our holiday catalogue.

SHOPPING NETWORK

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December April2010 2010 Ohio OhioBeverage Beveragemonthly Journal 43

Nov10 ShopNet.indd 1

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44 Ohio Beverage MONTHLY December 2010

Nov10 ShopNet.indd 2

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2:04:03 PM

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List November 2010 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STANDARD

PRICE

PROOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 8.50 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

$ 8.75 $ 17.10 $ 10.50 $ 19.70 $ 11.40 $ 9.65 $ 21.05 $ 8.65 $ 15.75 $ 10.55 $ 25.50 $ 17.85 $ 17.85 $ 10.55 $ 15.35

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0

BLEND 0026D OLD THOMPSON 0026L OLD THOMPSON 0113B KESSLER 0113D KESSLER 0113L KESSLER 0122B BEAMS EIGHT STAR 0122D BEAMS EIGHT STAR 0122L BEAMS EIGHT STAR 0152B SEAGRAMS 7 CROWN 0152D SEAGRAMS 7 CROWN 0152L SEAGRAMS 7 CROWN 0199D SENATORS CLUB BBN 0199L SENATORS CLUB BBN 2100D CALVERT EXTRA BLENDED WSKY 2137D IMPERIAL 3701L GOLD AWARD BLENDED WSKY 3972D HALLERS S R S BLN WSKY 3972L HALLERS S R S BLN WSKY 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MC CORMICK BLENDED 8887B SEAGRAMS 7 CROWN TRVLR 8890B SEAGRAMS 7 DARK HONEY BOURBON 0014B ANCIENT AGE KY STR BBN 0014D ANCIENT AGE KY STR BBN 0014L ANCIENT AGE KY STR BBN 0035D ANCIENT ANCIENT AGE KY 0035L ANCIENT ANCIENT AGE KY 0059B EARLY TIMES 0059D EARLY TIMES 0067B JTS BROWN 4YR 0067D JTS BROWN 4YR 0073B OLD GRAND DAD 4YR 0073D OLD GRAND DAD 4YR 0073L OLD GRAND DAD 4YR 0075D ECHO SPRINGS 4YR 0075L ECHO SPRINGS 4Y R 0087D KENTUCKY GENTLEMAN

0087L KENTUCKY GENTLEMAN $ 8.75 80.0 0104D TEN HIGH 4YR $ 16.00 80.0 $ 9.45 80.0 0104L TEN HIGH 4YR 0108B OLD FORESTER 4YR $ 12.55 86.0 0108D OLD FORESTER 4YR $ 26.70 86.0 $ 15.85 80.0 0144B JIM BEAMS CHOICE 5YR 0144D JIM BEAMS CHOICE 5YR $ 32.55 80.0 $ 16.05 80.0 0163D MATTINGLY AND MOORE 4YR 0163L MATTINGLY AND MOORE 4YR $ 9.00 80.0 0171D MARK TWAIN $ 13.15 80.0 $ 9.30 80.0 0171L MARK TWAIN 0850B BENCHMARK BOURBON 8 YEAR $ 7.90 80.0 $ 15.80 80.0 0850D BENCHMARK BOURBON 8 YEAR 0911B BLANTON BBN $ 39.50 93.0 1497B BULLEIT BBN FRONTIER WHSKY $ 19.55 90.0 1497D BULLEIT BBN FRONTIER WHSKY $ 43.90 90.0 1499B BUFFALO TRACE BOURBON $ 19.50 90.0 $ 5.10 80.0 1650E JIM BEAM 200ML 4YR 1816B WILD TURKEY 101 BBN $ 16.90 101.0 1816D WILD TURKEY 101 BBN $ 37.85 101.0 1816L WILD TURKEY 101 BBN $ 28.05 101.0 2089D BOURBON SUPREME RARE BLND $ 14.90 80.0 $ 9.65 80.0 2089L BOURBON SUPREME RARE BLND 2094B KENTUCKY TAVERN 4YR $ 7.30 80.0 2094D KENTUCKY TAVERN 4YR $ 16.20 80.0 2094L KENTUCKY TAVERN 4YR $ 9.65 80.0 2099B OLD CROW 3YR $ 7.90 80.0 $ 16.10 80.0 2099D OLD CROW 3YR 2099L OLD CROW 3YR $ 9.65 80.0 2919B ELIJAH CRAIG 12YR $ 18.65 94.0 2946B EVAN WILLIAMS MILLENIUM $ 18.00 86.6 2948B EVAN WILLIAMS BBN $ 9.55 86.0 2948D EVAN WILLIAMS BBN $ 20.95 86.0 2948L EVAN WILLIAMS BBN $ 12.05 86.0 2949B EZRA BROOKS $ 8.75 90.0 2949D EZRA BROOKS $ 21.45 90.0 2949L EZRA BROOKS $ 12.25 90.0 2955B EZRA 101 7YR $ 12.25 101.0 3074B FOUR ROSES 90 $ 25.95 90.0 3075B FOUR ROSES 100 $ 32.65 100.0 4065D HEAVEN HILL OLD STYLE 4YR $ 19.75 80.0 4065L HEAVEN HILL OLD STYLE 4YR $ 11.10 80.0 4116B JIM BEAM 4YR $ 15.85 80.0 4116D JIM BEAM 4YR $ 32.55 80.0 4116E JIM BEAM 4YR $ 9.90 80.0 4116L JIM BEAM 4YR $ 21.10 80.0 5087B JEFFERSON’S $ 26.35 82.3 5104B JEREMIAH WEED CHERRY MASH $ 14.60 90.0 5110B JIM BEAM BLACK 8YR $ 19.35 86.0 5110D JIM BEAM BLACK 8YR $ 35.20 86.0 5110L JIM BEAM BLACK 8YR $ 25.50 86.0 5112B JIM BEAM TRAVELER 4YR $ 15.85 80.0 6845L OLD CHARTER 8YR $ 15.15 80.0 6880B OLD CROW TRAVELER 3YR $ 7.90 80.0 7680B OLD WHISKEY RIVER $ 22.05 86.0 8355B REBEL YELL $ 12.25 80.0 8356B REBEL RESERVE 4YR $ 16.90 90.6 8375B RED STAG $ 17.60 80.0 8375D RED STAG $ 33.45 80.0 8375L RED STAG $ 24.65 80.0 8435B RIDGEMONT RESERVE 1792 8YR $ 26.35 93.7 9632B WILD TURKEY 80 BBN $ 14.95 80.0 $ 31.05 80.0 9632D WILD TURKEY 80 BBN 9635B WILD TURKEY 101 TRVLR $ 18.45 101.0 9636B WILD TURKEY RUSSELLS RESV 10YR $ 25.50 90.0 9680B WOODFORD RSV MST COLL MAPL $ 77.95 90.4 specialty BOURBON 0460B BAKERS 0575B BASIL HAYDENS 1370B BOOKERS 2305B CORNER CREEK RESERVE 2880B EAGLE RARE SINGLE BARREL 2947B EVAN WILLIAMS SINGLE BARREL 5089B JEFFERSON’S RESERVE 5482B KNOB CREEK

$ $ $ $ $ $ $ $

36.95 29.95 46.65 27.35 24.60 23.90 45.75 28.15

107.0 80.0 126.6 88.0 90.0 86.6 90.2 100.0

December 2010 Ohio Beverage MONTHLY 45

5482D KNOB CREEK $ 52.80 100.0 5482L KNOB CREEK $ 35.20 100.0 $ 23.75 90.0 6060B MAKER’S MARK 6060D MAKER’S MARK $ 44.00 90.0 6060E MAKER’S MARK $ 14.60 90.0 $ 32.55 90.0 6060L MAKER’S MARK 6064B MAKER’S MARK 46 $ 28.15 94.0 $ 77.80 101.0 9617B WILD TURKEY 15YR TRIBUTE 9627B RARE BREED $ 30.85 110.0 9674B WOODFORD RESERVE $ 29.10 90.4 $ 59.85 90.4 9674D WOODFORD RESERVE 9674L WOODFORD RESERVE $ 34.15 90.4 9679B WOODFORD RESERVE SEASON OAK $ 77.95 100.4 9670B Woodstone Micro-Bourbon $ 88.07 94.0 tennessee whiskey 0066B JACK DANIEL'S BLACK 0066D JACK DANIEL'S BLACK 0066E JACK DANIEL'S BLACK 0066L JACK DANIEL'S BLACK 2110B JACK DANIEL'S GREEN 2110D JACK DANIEL'S GREEN 3513B GENTLEMAN JACK 3513D GENTLEMAN JACK 3513L GENTLEMAN JACK 3515B GEORGE BICKEL OLD 48 3515B GEORGE RICKEL OLD #8 3523B GEORGE DICKOL 12 3524B GEO. DICKEL BARREL SELECT 4997B JACK DANIEL'S SINGLE BARREL

$ 16.90 80.0 $ 42.15 80.0 $ 14.45 80.0 $ 29.80 80.0 $ 16.65 80.0 $ 33.65 80.0 $ 27.35 80.0 $ 46.75 80.0 $ 34.15 80.0 $ 15.90 80.0 $ 15.90 80.0 $ 20.20 90.0 $ 39.00 86.0 $ 34.35 94.0

RYE WHISKEY 0090B OLD OVERHOLT 5117B JIM BEAM 8420B (RI,1 9833B RUSSELS RESERVE

$ 13.20 80.0 $ 15.85 80.0 $ 43.05 92.0 $ 25.50 90.0

BLENDED whiskey 0026D OLD THOMPSON 0026L OLD THOMPSON 0113B KESSLER 0113D KESSLER 0113L KESSLER 0122B BEAM'S EIGHT STAR 0122D BEAM'S EIGHT SLAR 0122L BEAM'S EIGHT STAR 0152B SEAGRAM'S 7 CROWN 0152D SEAGRAM'S 7 CROWN 0152L SEAGRAM'S 7 CROWN 0199D SENATOR'S CLUB 0199L SENATOR'S CLUB 2100D CALVERT EXLRA 2137D IMPERIAL 3701L GOLD AWARD 3972D HAILER'S S.R.S. 3972L HALTERS S.R.S. 4089D GUCKENHEIMER 4089L GUCKENHEIMER 5378B KESSLER TRAVELER 6343L MCCORMICK 8887B SEAGRAM'S 7 TRAVELER 8890B SEAGRAM'S 7 DARK HONEY

$ 12.55 80.0 $ 7.15 80.0 $ 8.75 80.0 $ 17.60 80.0 $ 12.30 80.0 $ 6.60 80.0 $ 13.00 80.0 $ 7.90 80.0 $ 9.95 80.0 $ 19.95 80.0 $ 13.30 80.0 $ 13.65 80.0 $ 7.95 80.0 $ 16.95 80.0 $ 112.55 80.0 $ 8.50 80.0 $ 13.90 80.0 $ 7.95 80.0 $ 13.00 80.0 $ 7.15 80.0 $ 8.75 80.0 $ 7.70 80.0 $ 9.95 80.0 $ 12.60 71.0

IRISH WHISKEY 0281B JAMESON 0281D JAMESON 0281B JAMESON 0282B BUSHMILLS 0282L BUSHMILLS 0908B BLACK BUST( 1519B BUSHMILLS 16 YR. SINGLE MALT 1520B BUSHMILLS LOYR. SINGLE MALT 2074B CLONLARF 3003B FECKIN 4895B IRISHMAN ORIGINAL CLAN

46 Ohio Beverage MONTHLY December 2010

$ $ $ $ $ $ $ $ $ $ $

18.65 39.75 28.95 20.15 28.00 31.00 58.65 35.45 16.10 16.90 19.50

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

5075B JAMESON GOLD 5079B JAMESON VINTAGE RES. 5081B JAMESON 18 YR. 5083B JAMESON 12 YR. 5085B JAMESON TIN 5212B JOHN POWER & SON GOLD 5384B KILBEGGAN 6574B MIDLETON 6576B MICHAEL COLLINS BLENDED 7721L PADDY 8294B POWERS 6383B REDBREAST 8384B REDBREAST 12 9026B SLANE CASTLE 9317B TULLAMORE DEW 9317L TULLAMORE DEW

$ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 28.05

80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ 11.75 $ 23.55 $ 17.40 $ 14.50 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 16.65 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 61.45 $114.15 $ 39.65 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CANADIAN WHISKeY 0076B SEAGRAMS VO 0076D SEAGRAMS VO 0076L SEAGRAMS VO 0169D LORD CALVERT 0170B MCMASTER'S 0170D MCMASTER'S 0170L MCMASTER'S 0174B CANADIAN MIST 0174D CANADIAN MIST 0174L CANADIAN MIST 0175D MACNAUGHTON 0176B CANADIAN CLUB 0176D CANADIAN CLUB 0176E CANADIAN CLUB 0176L CANADIAN CLUB 0189B BLACK VELVET 0189D BLACK VELVET 0189E BLACK VELVET 0189L BLACK VELVET 0909B BLACK VELVET TRAVELER 0920B BLACK VELVET RESERVE 0920D BLACK VELVET RESERVE 1570B CABIN FEVER MAPLE FLV. 1704D CANADIAN BAY 1704D CANADIAN BAY 1716B CANADA HOUSE 1716D CANADA HOUSE 1725B CANADIAN CLUB RESERVE 10 1729B CANADIAN CLUB TRAVELER 1730D CANADIAN GOLD 1730L CANADIAN GOLD 1731B CAN. CLUB SHERRY CASK 1733B CANADIAN HUNTER TRAVELER 1735D CANADIAN LTD. 1735L CANADIAN LTD. 1748B CANADIAN MIST TRAVELER 1749D CANADIAN RESERVE 2055B CLASSIC 12 2389B CROWN ROYAL BLACK 2391B CROWN ROYAL CASK NO.16 2393B CROWN ROYAL EXTRA RARE 2397B CROWN ROYAL RESERVE 4041D HARWOOD 4041L HARWOOD 4699D NORTHERN LIGHT 4699L NORTHERN LIGHT 5073D JAMES FOXE 7726D PARAMOUNT 8050B PENDLETON 8431B RICH & RARE 8431D RICH & RARE 8894B CROWN ROYAL 8894D CROWN ROYAL 8894E CROWN ROYAL 8894L CROWN ROYAL 8922B V.0. GOLD 8923B SEAGRAM'S V.0. TRAVELER 9648B WINDSOR TRAVELER 9652B WINDSOR SUPREME

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Cost per oz. $1.01

NEW PACKAGE! 100 Proof 750 ml / Code 9054B $18.40 70 Proof 750 ml / 721B $14.05 Liter / Code 721L $21.05 1.75 Liters Code 721D $29.85

NEW PACKAGE! Herradura Silver 750 ml Code 4115B $34.35 Herradura Reposado 750 ml Code 4114B $34.35 Herradura Anejo 750 ml Code 4109B $40.45

The Fleur De Lis Served at the Kentucky Derby! Finlandia Chambord Lemonade Cranberry Juice

CHAMBORD 750 ml Code 1855B $29.85

NEW LOW PRICING! 750 ml / Code 3011B / $13.15 1 Liter / Code 3011L / $19.30 1.75 Liters / Code 3011D / $26.35 Tangerine / Code 3020B 750 ml / $13.15 Grapefruit / Code 3014B 750 ml / $13.15 Mango Fusion / Code 3019B 750 ml / $13.15 “25% Growth in Ohio this Year”

December 2010 Ohio Beverage MONTHLY 47

9652D WINDSOR SUPREME 9652L WINDSOR SUPREME 9656B WISER'S DELUXE

$ 17.15 80.0 $ 10.95 80.0 $ 11.80 80.0

SCOTCH WHISKEY 0201B PINCH 15 YR. 0202B DEWAR'S 0202D DEWAR'S 0202E DEWAR'S 0202L DEWAR'S 0204B JOHNNIE WALKER RED 0204D JOHNNIE WALKER RED 0204L JOHNNLE WALKER RED 0206D USHER'S GREEN 0208B LAUDER'S 0208D LAUDER'S 0208L LAUDER'S 0212B GRANT'S 0212D GRANT'S 0213D OLD SMUGGLER 0213L ODSMUGGLER 0215B CHIVAS REGAL 12 YR. 0215D CHIVAS REGAL 12 YR. 0215L CHIVAS REGAL 12 YR. 0225B CULLY SARK 0225D CULTY SARK 0225L CUTTY SARK 0227B WHITE HORSE 0232B JOHNNIE WALKER BLACK 0232D JOHNNIE WALKER BLACK 0232L JOHNNIE WALKER BLACK 0238B J&B RARE 0238D J&B RARE 0238L J&B RARE 0239B GRAND MACNISH 0239D GRAND MACNISH 0239L GRAND MACNISH 0241D HIGHLAND MIST 0241L HIGHLAND MIST 0246D INVER HOUSE 0246L INVER HOUSE 0249D J.W. DANT 0253B BALLANLINE'S 1490B BUCHANAN DELUXE 2004B CHIV REGAL SALUTE 21 YR 2005B CHIV REGAL 25 2006B CHIVAS REGAL 18 YR. 2052D CLAN MACGREGOR 2052L CLAN MACGREGOR 2078B CLYNELISH 2672B DEWAR'SFOUNDERS RESERVE 2673B DEWAR'S SIGNATURE 2674B DEWAR'S SP. RES. 12 YR. 2999B FAMOUS GROUSE 12 YR. 5145B JOHN BARR RED 5220B JOHNNIE WALKER BLUE 5225B JOHNNIE WALKER BKL.100 ANNIV. 5229B JOHNNIE WAIKER GOLD 6395B MCLVOR 7980D PASSPORT 8327D QUEEN ANNE 8327L QUEEN ANNE 8853D SCORESBY 9188B FAMOUS GROUSE 80 9188D FAMOUS GROUSE 80

$ 29.70 80.0 $ 22.05 80.0 $ 39.70 80.0 $ 21.15 80.0 $ 27.35 80.0 $ 21.15 80.0 $ 42.40 80.0 $ 27.35 80.0 $ 22.25 80.0 $ 8.05 80.0 $ 17.55 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 29.10 80.0 $ 64.20 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 22.00 80.0 $ 12.55 80.0 $ 32.50 80.0 $ 70.05 80.0 $ 42.40 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 25.60 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.55 80.0 $ 16.65 60.0 $ 10.35 60.0 $ 17.55 80.0 $ 13.40 80.0 $ 26.35 80.0 $156.85 80.0 $ 257.45 80.0 $ 51.80 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 31.05 92.0 $ 70.60 80.0 $ 189.75 86.0 $ 26.45 80.0 $ 23.90 80.0 $ 12.55 80.0 $ 203.95 80.0 $ 36.85 80.0 $ 74.60 80.0 $ 11.65 80.0 $ 20.55 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 19.50 80.0 $ 37.15 80.0

single malt scotch whiskey 0019B ABERLOUR 12 YR. 0020B ABERLOUR ABUNADH 0031B ABERFELDY 0032B ABERFELDY 21 0103B ARDMORE 0107B ARDBEG 10 YR. 0375B AUCHENLOSHAN3WOOD 0377B AUCHENLASHAN CLASSIC 0493B BALVENIE SINGLE BARREL 15 YR. 0497B BALVENIE DOUBLEWOOD 12 YR.

48 Ohio Beverage MONTHLY December 2010

$ $ $ $ $ $ $ $ $ $

0504B BALVENIE PORTWOOD 21 YR. 1481B BOWMORE LEGEND 1488B BUNNAHEBHAIN 1498B BRUICHLADDICH ROCKS 1751B CAOL ILA 12-YR. 2355B CRAGGANMORE 2491B DELMORE STILLMAN 28 YR. 2495B DALMORE 12 YR. 2498B DALWHINNIE 3606B GLENLIDDICH 12 YR. RESERVE 3607B GLEN GARIOCH 3611B GLENKINCHIE 12 YR. 3620B GLENLIDDICH SOLERA 15 YR. 3625B GLENLIDDICH ANCIENT 18 YR. 3634B GLENLIDDICH 15 DISTILLERY ED. 3640B GLENLIVET 18 YR. 3641B GLENLIVET 12 YR. 3641D GLENHIVEL 3641L GLENLIVEL12 YR. 3643B GLENLIVET ARCHIVE 21 YR. 3645B GLENMORANGIE 3646B GLENLIVET FRENCH OAK 15 YR. 3647B GLENLIVEL NADURRA 16 YR. 3649B GLENMORANGIELASANLA 3654B GLENLIVELLDADURRATRIUMPH 3656B GLENMORANGIE QUINTA RUBAN 3658B GLENMORANGTENECTAR D'OR 3697B GLENROTHES SELECT RESERVE 3699B GLENROTHES 4291B HIGHLAND PARK 4296B HIGHLAND PARK 18 5207B J. MCDOUGALLS BLADNOCH 5231B JOHNNIE WALKER GREEN 5507B LAGAVULIN DISTILLERS ED. 5508B LAGAVULIN 5542B LAPHROAIG 18 5543B LEPHROAIGCASK STRENGTH 5544B LAPHROALG 6012B MACALLAN CASK STRENGLH 6013B MACALLAN 12 YR. 6013D MACALLAN 12 YR. 6016B MACALLAN 18 YR. 6017B MACALLAN FINE OAK 10 YR. 6016B MACALLAN FINE OAK 15 YR. 6024B MACALLAN ANNIVERSARY 6025B MACALLAN 30 YR. 6344B MCCLELLANDS ISLAY 6346B MCCLELLANDS HIGHLAND 6747B OBAN DISTILLERS ED. 6748B OBAN 7480B OLD PULTENEY 8983B SINGLETON 9063B SPEYBURN 9064B SPEYBURN BRADEN ORACH 9145B TALISKER 9150B TAMDHU 9150B TAMDHU 9606B WILD SCOTSMAN BLACK LABEL

$ 137.55 86.0 $ 21.25 80.0 $ 47.45 80.0 $ 48.50 92.0 $ 44.30 86.0 $ 45.85 80.0 $ 117.60 90.0 $ 36.10 80.0 $ 52.70 66.0 $ 34.35 80.0 $ 16.35 86.0 $ 46.60 86.0 $ 43.95 80.0 $ 60.50 86.0 $ 51.80 102.0 $ 60.50 86.0 $ 31.75 80.0 $ 68.55 80.0 $ 43.75 80.0 $ 120.70 86.0 $ 31.75 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 38.70 92.0 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 36.10 86.0 $ 86.70 86.0 $ 90.70 111.6 $ 52.65 86.0 $ 86.90 86.0 $ 75.60 86.0 $ 61.60 96.0 $ 55.45 115.6 $ 34.30 86.0 $ 56.15 117.6 $ 44.80 86.0 $ 86.00 86.0 $ 131.20 86.0 $ 36.10 80.0 $ 69.75 86.0 $ 623.20 86.0 $1,104.05 86.0 $ 20.85 80.0 $ 20.65 80.0 $ 69.45 86.0 $ 60.70 86.0 $ 30.00 86.0 $ 34.40 80.0 $ 16.90 86.0 $ 15.15 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.50 80.0 $ 58.15 94.0

other whiskey 0876B BERNHEIM ORIGINAL WHEAT $ 25.60 1840B CAKFADDY CAROLINA MOONSHINE 3526B GEORGIA MOON CORN WHISKEY 5255B JR. JOHNSONS MIDNIGHT MOON

90.0 $ 17.75 80.0 $ 10.10 80.0 $ 17.75 80.0

BRANDY 28.20 86.0 54.55 119.4 44.10 80.0 150.00 80.0 36.10 92.0 43.05 92.0 49.20 86.0 24.75 80.0 59.65 95.0 44.90 86.0

0051B ALIZE COGNAC VS 0084B ANSAC VS COGNAC 0341B ASBACH URALT BRANDY 0453B METAXA FIVE STAR BRANDY 0456B COURVOISIER VSOP COGNAC 4YR 0461B HENNESSY V S 0461D HENNESSY V S 0461E HENNESSY V S 0461L HENNESSY V S 0462B MARTELL VS COGNAC

$ $ $ $ $ $ $ $ $ $

16.90 14.70 24.05 18.65 31.75 27.35 64.20 24.00 35.90 24.75

80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0

0463B REMY MARTIN VSOP COGNAC $ 34.35 80.0 0463D REMY MARTIN VSOP COGNAC $ 85.15 80.0 0463E REMY MARTIN VSOP COGNAC $ 27.75 80.0 0463L REMY MARTIN VSOP COGNAC $ 51.60 80.0 0464B ST REMY VSOP AUTHENTIC BDY $ 9.90 80.0 0464D ST REMY VSOP AUTHENTIC BDY $ 17.35 80.0 0469B PAUL MASSON GRAND AMBER 3YR $ 10.80 80.0 0469D PAUL MASSON GRAND AMBER 3YR $ 19.90 80.0 0469L PAUL MASSON GRAND AMBER 3YR $ 12.80 80.0 0470B CHRISTIAN BROTHERS BRANDY $ 9.70 80.0 0470D CHRISTIAN BROTHERS BRANDY $ 19.90 80.0 0470L CHRISTIAN BROTHERS BRANDY $ 12.40 80.0 $ 15.15 80.0 0479B LAIRDS APPLE JACK 6YR 0480B COURVOISIER V S COGNAC 2YR $ 25.60 80.0 0480D COURVOISIER V S COGNAC 2YR $ 42.35 80.0 0480L COURVOISIER V S COGNAC 2YR $ 33.40 80.0 0481B CORONET VSQ $ 8.20 80.0 $ 18.40 80.0 0481D CORONET VSQ 0481L CORONET VSQ $ 11.50 80.0 0482B PARAMOUNT BLACKBERRY BRNDY $ 9.65 75.0 0482D PARAMOUNT BLACKBERRY BRNDY $ 19.70 75.0 0482L PARAMOUNT BLACKBERRY BRNDY $ 11.25 75.0 0483B PARAMOUNT CHERRY BRANDY $ 9.65 75.0 0483D PARAMOUNT CHERRY BRANDY $ 10.85 75.0 0488B PARAMOUNT APRICOT BRANDY $ 9.65 75.0 0488D PARAMOUNT APRICOT BRANDY $ 19.70 75.0 0488L PARAMOUNT APRICOT BRANDY $ 11.25 75.0 0490B DEKUYPER BLACKBERRY BRANDY $ 10.55 70.0 0668B ARROW BLACKBRRY BDY $ 7.90 60.0 0682B DEK APRICOT BDY $ 10.55 70.0 0696B PARAMOUNT PEACH BDY $ 9.65 75.0 0711B MR BOSTON BLACKBERRY BRNDY $ 6.45 70.0 0863B NAVIP SLIVOVITZ 8YR $ 16.00 100.0 0874B REMY MARTIN LOUIS X111 $ 1744.20 80.0 1577B CALVADOS BLD GRND APPL BDY $ 36.75 80.0 1625E COURVOISIER VS 200ML 2YR $ 5.95 80.0 1630E E & J VSOP 200ML $ 2.95 80.0 1642E HENNESSY VSOP 200ML $ 11.20 80.0 1644E HENNESSY VS FLASK $ 7.70 80.0 1665E PAUL MASSON VS 200 3YR $ 2.90 80.0 1666E PAUL MASSON VSOP 200ML 4YR $ 3.30 80.0 1669E REMY MARTIN VS 200ML $ 7.70 80.0 1670E REMY MARTIN VSOP 200ML $ 9.45 80.0 2018B CHRISTIAN BROS FROST WHITE $ 9.70 70.0 2020B CHRISTIAN BRO GRN RSV VSOP $ 10.70 80.0 2265B CONJURE COGNAC $ 27.10 80.0 2348B COURVOISIER EXCLUSIF 4YR $ 34.35 80.0 2728B DON PEDRO RESERVA ESPECIAL $ 10.50 80.0 2871B E & J SUPERIOR RSV VSOP $ 11.65 80.0 2871D E & J SUPERIOR RSV VSOP $ 23.20 80.0 2871L E & J SUPERIOR RSV VSOP $ 13.65 80.0 2873B E & J $ 10.50 80.0 2873D E & J $ 21.65 80.0 2873L E & J $ 12.35 80.0 2875B E & J SUPERIOR RS VSOP TRAVELER $ 10.65 80.0 2876B E & J TRAVELER BDY $ 10.35 80.0 2877B E & J XO $ 13.40 80.0 4074B HENNESSY BLACK $ 34.35 86.0 4074L HENNESSY BLACK $ 44.65 86.0 4084E HENNESSY V S 200ML $ 8.60 80.0 4087B HENNESSY VS HISTORIC $ 27.35 80.0 4092B HENNESSY VSOP COGNAC $ 36.95 80.0 4092L HENNESSY VSOP COGNAC $ 56.00 80.0 4103B HENNESSY X O $121.60 80.0 4944B J C COGNAC VSOP $ 21.25 80.0 4998B JACQUE CARDIN GRAPE FRANCE $ 9.05 80.0 5486B KORBEL $ 9.05 80.0 5486D KORBEL $ 19.70 80.0 5512B LAIRDS OLD APPLE BRANDY 90MO $ 22.15 80.0 5532B LANDY VS COGNAC $ 18.65 80.0 5871B LEROUX POLISH BLACKBERRY $ 9.55 70.0 6072L MANASTIRKA $ 29.55 90.0 6095B MARASKA SLIVOVITZ KOSHER $ 22.10 80.0 6259B MARTELL CORDON BLEU COGNAC $ 69.25 80.0 6267B MARTELL XO 12YR $112.85 80.0 6270B MARTELL VSOP $ 31.75 80.0 6525B MEUKOW V.S. $ 19.50 80.0 $ 24.50 80.0 6545B METAXA AMPHORA 7 STAR 6603B MOLETTO GRAPPA D'NEBBIOLO $ 30.00 80.0

7816B PARAMOUNT GINGER BRANDY $ 7.40 7976B PAUL MASSON GRND AMBR VSOP 4YR $ 12.10 7976D PAUL MASSON GRND AMBR VSOP 4YR $ 24.05 7993B PRESIDENTE BRANDY $ 10.80 8354B RAYNAL NAPOLEON VSOP $ 11.65 $ 342.85 8386B REMY MARTIN EXTRA 8389B REMY MARTIN 1738 ACCORD $ 43.05 8394B REMY MARTIN XO EXCELLENCE $112.85 8405B REMY MARTIN VS GRAND CRU $ 23.90 8648B SALIGNAC $ 16.90 $ 29.35 9736B ZUTA OSA

65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

GIN 0193L ARISTOCRAT GIN 0303D FLEISCHMANNS GIN 0304D CRYSTAL PALACE GIN 0304L CRYSTAL PALACE GIN 0305B SEAGRAMS EXTRA DRY GIN 0305D SEAGRAMS EXTRA DRY GIN 0305E SEAGRAMS EXTRA DRY GIN 0305L SEAGRAMS EXTRA DRY GIN 0308B GORDONS GIN 0308D GORDONS GIN 0308L GORDONS GIN 0313B BEEFEATER GIN 0313D BEEFEATER GIN 0313L BEEFEATER GIN 0319D PARAMOUNT 90 GIN 0319L PARAMOUNT 90 GIN 0320D CALVERT GIN 0322B BOMBAY GIN 0322D BOMBAY GIN 0322L BOMBAY GIN 0326B TANQUERAY GIN 0326D TANQUERAY GIN 0326E TANQUERAY GIN 0326L TANQUERAY GIN 0327D GLENMORE GIN 0327L GLENMORE GIN 0329D BOOTHS GIN 0330D HALLERS GIN 0330L HALLERS GIN 0339B GILBEYS GIN 0339D GILBEYS GIN 0339L GILBEYS GIN 0340L SENATORS CLUB GIN 4YR 0563D BARTON GIN 0563L BARTON GIN 0962B BLUECOAT GIN 1324B BOMBARDIER MILITARY 1327B BOMBAY SAPPHIRE GIN 1327D BOMBAY SAPPHIRE GIN 1327L BOMBAY SAPPHIRE GIN 1369B BOODLES BRITISH GIN 1495B BROKERS GIN 1522B BURNETTS GIN TRAVELER 1660E NEW AMSTERDAM 200ML 1673E SEAGRAMS EXTRA DRY 200 1680E TANQUERAY GIN 200ML 3555B GILBEYS GIN TRAVELER 3780B GORDONS TRAVELER 4073B HENDRICK'S GIN 4073D HENDRICK'S GIN 6379D MC CORMICK GIN 6062B MAGELLAN 6379D MC CORMICK GIN 6379L MC CORMICK GIN 6444D MEIERS NO 94 GIN 6716B NEW AMSTERDAM GIN 6716D NEW AMSTERDAM GIN 6716L NEW AMSTERDAM GIN 7868D PARAMOUNT GIN 80 7868L PARAMOUNT GIN 80 8235B PINNACLE GIN 8235D PINNACLE GIN 8274B PLYMOUTH GIN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6.95 80.0 12.70 80.0 12.30 80.0 7.10 80.0 9.05 80.0 17.95 80.0 8.40 80.0 12.00 80.0 9.75 80.0 19.85 80.0 12.35 80.0 16.90 94.0 30.15 94.0 23.70 94.0 16.15 90.0 8.95 90.0 14.95 80.0 15.00 86.0 29.15 86.0 22.90 86.0 17.80 94.6 38.10 94.6 17.05 94.6 24.25 94.6 12.30 80.0 7.00 80.0 19.85 90.0 12.30 80.0 7.05 80.0 7.70 80.0 16.70 80.0 10.65 80.0 7.55 80.0 12.30 80.0 7.20 80.0 21.25 94.0 5.75 86.0 17.65 94.0 37.95 94.0 26.45 94.0 13.40 90.4 13.40 94.0 7.40 80.0 3.30 80.0 3.30 80.0 4.15 94.6 7.70 80.0 3.25 80.0 28.25 88.0 59.85 88.0 12.85 80.0 26.45 88.0 12.85 80.0 7.45 80.0 16.00 94.4 10.80 80.0 22.30 80.0 15.00 80.0 12.70 80.0 7.75 80.0 8.15 80.0 17.95 80.0 22.95 82.4

December 2010 Ohio Beverage MONTHLY 49

8883B SEAGRAMS APPLE TWST GIN 8889B SEAGRAMS DISTILLERS RSV 8889D SEAGRAMS DISTILLERS RSV 8900B SEAGRAM EXTRA DRY GN TRV 8902B SEAGRAM'S GRAPE GIN 8905B SEAGRAMS LIME TWISTED GIN 8905D SEAGRAMS LIME TWISTED GIN 8905L SEAGRAMS LIME TWISTED GIN 8914B SEAGRAMS ORANGE TWIST GIN 8995B BURNETTS WHITE SATIN GIN 8995D BURNETTS WHITE SATIN GIN 8995L BURNETTS WHITE SATIN GIN 9072B SMOOTH AMBLER GREENBRIER 9153B TANQUERAY NO 10 9157B TANQUERAY RANGPUR 9195L 3 ISLANDS GIN 9604B WHITLEY NEILL GIN

$ 9.05 70.0 $ 11.65 94.0 $ 21.45 94.0 $ 9.05 80.0 $ 9.05 70.0 $ 9.05 70.0 $ 17.95 70.0 $ 12.90 70.0 $ 9.05 70.0 $ 7.40 80.0 $ 15.65 80.0 $ 10.10 80.0 $ 25.60 80.0 $ 25.60 94.6 $ 19.40 82.6 $ 11.45 94.0 $ 21.10 80.0

RUM 0065B ADMIRAL NELSON SPICED RUM 0065D ADMIRAL NELSON SPICED RUM 0065L ADMIRAL NELSON SPICED RUM 0094B APPLETON ESTATE EXTRA 12YR 0095B APPLETON WHITE RUM 0096B APPLETON ESTATE RESERVE 0097B APPLETON SPECIAL GOLD RUM 0099B APPLETON VX 0197L ARISTOCRAT RUM 0355B ATLANTICO 0390B BACARDI 8 RUM 8YR 0394B BACARDI BIG APPLE 0397B BACARDI GOLD RESERVE 0400B BACARDI COCO RUM 0401B BACARDI SELECT RUM 0401L BACARDI SELECT RUM 0402B BACARDI GOLD TRAVELER 0405B BACARDI DRAGONBERRY 0405D BACARDI DRAGONBERRY 0412B BACARDI LIMON RUM 0412D BACARDI LIMON RUM 0412L BACARDI LIMON RUM 0420B BACARDI O RUM 0420L BACARDI O RUM 0425B BACARDI PEACH RED 0432B BACARDI RAZZ RUM 0439B BACARDI SUPERIOR TRAVELER 0441B BACARDI GRAND MELON 0444E BACARDI MULTI-FLAVORED PAK 0447B BACARDI TORCHED CHERRY 0501D MR BOSTON LIGHT 0501L MR BOSTON LIGHT 0502D MR BOSTON DARK 0502L MR BOSTON DARK 0510B BACARDI 151 RUM 0510L BACARDI 151 RUM 0512B BACARDI GOLD RUM 0512D BACARDI GOLD RUM 0512L BACARDI GOLD RUM 0524B BARBANCOURT RES. SPECIALE 0536D RONRICO GOLD RUM 0536L RONRICO GOLD RUM 0537B RONRICO SILVER RUM 0537D RONRICO SILVER RUM 0537L RONRICO SILVER RUM 0539B MYERS ORIGINAL DARK RUM 0539D MYERS ORIGINAL DARK RUM 0539L MYERS ORIGINAL DARK RUM 0544B BACARDI SUPERIOR LIGHT 0544D BACARDI SUPERIOR LIGHT 0544E BACARDI SUPERIOR LIGHT 0544L BACARDI SUPERIOR LIGHT 0965D BOCADOR WHITE RUM FLORIDA 0965L BOCADOR WHITE RUM FLORIDA 1010B 10 CANE RUM 1494B BRUGAL ANEJO RUM 1550L CALICO JACK SPICED RUM 1565B CABANA CACHACA 1755B CAPTAIN MORGAN SPICE RUM

50 Ohio Beverage MONTHLY December 2010

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 70.0 14.90 70.0 8.00 70.0 30.00 80.0 11.40 80.0 23.90 80.0 14.05 80.0 14.25 80.0 7.50 80.0 29.95 80.0 17.65 80.0 12.35 70.0 14.80 80.0 13.20 70.0 10.55 80.0 16.75 80.0 10.55 80.0 13.20 70.0 26.45 70.0 13.20 70.0 22.95 70.0 17.65 70.0 13.20 70.0 17.65 70.0 13.20 70.0 13.20 70.0 10.55 80.0 13.20 70.0 4.95 70.0 13.20 70.0 13.60 80.0 7.50 80.0 13.60 80.0 7.50 80.0 17.65 151.0 22.80 151.0 10.55 80.0 22.05 80.0 16.75 80.0 18.65 80.0 16.70 80.0 11.25 80.0 8.75 80.0 19.35 80.0 11.45 80.0 15.70 80.0 32.25 80.0 20.05 80.0 10.55 80.0 22.05 80.0 8.80 80.0 16.75 80.0 14.00 80.0 7.90 80.0 21.25 80.0 16.85 80.0 8.85 70.0 25.70 80.0 14.50 70.0

1755D CAPTAIN MORGAN SPICE RUM $ 28.05 70.0 1755E CAPTAIN MORGAN SPICE RUM $ 8.75 70.0 1755L CAPTAIN MORGAN SPICE RUM $ 18.30 70.0 1757B CAPT MORGAN SPICED 100 $ 17.70 100.0 1757D CAPT MORGAN SPICED 100 $ 30.75 100.0 1758B CAPT MORGAN SPICED 100 TRVL $ 17.70 100.0 1762B CAPTAIN MORGAN TRAVELER RUM $ 14.50 70.0 1763B CAPTAIN MORGAN LIME BITE $ 14.50 70.0 1766L CAPT MORGAN PARROT BAY COCONUT $ 17.55 90.0 1768B CAPTAIN MORGAN SLVR SPICE $ 14.50 70.0 1769B CAPTAIN MORGAN PVT STOCK $ 19.15 80.0 1772L CAPTAIN MORGAN TATTOO $ 17.75 70.0 $ 16.30 80.0 1827D CASTILLO GOLD LABEL 1827L CASTILLO GOLD LABEL $ 8.65 80.0 1829B CASTILLO SILVER RUM $ 7.05 80.0 1829D CASTILLO SILVER RUM $ 16.30 80.0 1829L CASTILLO SILVER RUM $ 8.65 80.0 $ 6.50 70.0 1838B CASTILLO SPICED RUM 1838L CASTILLO SPICED RUM $ 8.65 70.0 2315B CORUBA SPICED $ 10.80 80.0 2398L CRUZAN 151 PRF RUM $ 17.45 151.0 2400L CRUZAN BLACK CHERRY $ 6.80 55.0 $ 6.80 55.0 2401L CRUZAN BANANNA 2402L CRUZAN PINEAPPLE $ 6.80 55.0 2403L CRUZAN BLACKSTRAP $ 14.25 80.0 2415B CRUZAN ESTATE DIAMOND $ 14.95 80.0 2416L CRUZAN MANGO $ 6.80 55.0 $ 24.60 80.0 2417B CRUZAN ESTATE SNGL BRL RUM 2418B CRUZAN JUNKANU CITRIS $ 9.85 70.0 2419L CRUZAN COCONUT $ 6.80 55.0 2421L CRUZAN VANILLA $ 6.80 55.0 2422B CRUZAN ESTATE DARK $ 9.90 80.0 2423B CRUZAN ESTATE LIGHT $ 9.90 80.0 2424L CRUZAN GUAVA $ 6.80 55.0 2734B DON Q CRISTAL $ 9.65 80.0 3787B GOSLINGS BLACK SEAL $ 14.40 80.0 5209B JOHN MCCULLOCH RUM $ 22.10 80.0 5488B KRAKEN BLACK SPICED $ 15.15 94.0 5493L LADY BLIGH BANANA $ 8.90 48.0 5495L LADY BLIGH CHERRY $ 8.90 48.0 5498B LADY BLIGH SPICED TRAVELER $ 7.05 72.5 5499B LADY BLIGH SPICED $ 7.05 72.5 5499D LADY BLIGH SPICED $ 15.20 72.5 5499L LADY BLIGH SPICED $ 8.90 72.5 5500L LADY BLIGH COCONUT $ 8.90 48.0 5502L LADY BLIGH MANGO $ 8.90 48.0 5503L LADY BLIGH PINEAPPLE$ $ 8.90 48.0 5504L LADY BLIGH VANILLA $ 8.90 48.0 5505B LADY BLIGH 151 RUM $ 13.40 151.0 6069B MALIBU RUM $ 11.65 48.0 6069D MALIBU RUM $ 21.45 48.0 6069L MALIBU RUM $ 16.70 48.0 6360D MC CORMICK RUM $ 13.75 80.0 6360L MC CORMICK RUM $ 7.70 80.0 6441D MEIERS GD LABEL V ISLANDS $ 14.45 80.0 6441L MEIERS GD LABEL V ISLANDS $ 7.85 80.0 6442D MEIERS WH LAB V ISLND RUM $ 14.45 80.0 6442L MEIERS WH LAB V ISLND RUM $ 7.85 80.0 6643D MONTEGO BAY SILVER $ 13.85 80.0 6651B MT GAY XTRA OLD RUM $ 38.70 86.0 6652B MT GAY ECLIPSE $ 15.15 80.0 6652D MT GAY ECLIPSE $ 26.70 80.0 6653B MT GAY ECLIPSE SILVER $ 13.40 80.0 6699L MYERS'S PLATINUM $ 14.60 80.0 7692B ORONOCO PLATINUM RESERVE $ 34.40 80.0 7722B PANAMA JACK SPICED $ 25.40 70.0 7730L PARAMOUNT 151 $ 19.40 151.0 7835B PARAMOUNT GOLD LBL $ 7.30 80.0 7835D PARAMOUNT GOLD LBL $ 14.45 80.0 7835L PARAMOUNT GOLD LBL $ 8.00 80.0 7836B PARAMOUNT WHITE LBL $ 7.30 80.0 7836D PARAMOUNT WHITE LBL $ 14.45 80.0 7836L PARAMOUNT WHITE LBL $ 8.00 80.0 $ 21.85 80.0 8326B PYRAT X O RESERVE 8475B ROGUE $ 27.35 80.0 8500B RON MATUSALEM GRAN RESERVA $ 25.60 80.0 8502B RON MATUSALEM PLATINO $ 12.55 80.0 8645B SAILOR JERRY SPIC NAVY RUM $ 15.15 92.0

8645D SAILOR JERRY SPIC NAVY RUM 8645L SAILOR JERRY SPIC NAVY RUM 8646B SAILOR JERRY SPICED TRAVLR 8881B SEAGRAMS BRAZIL CITRUS RUM 8882B SEAGRAMS BRAZILIAN 9065B SPICED JACK NO 94 9197L 3 ISLANDS VODKA 9229B TOMMY BAHAMA GOLDEN SUN 9230B TOMMY BAHAMA WHITE SAND 9570B WHALER'S VANILLA 9675B WRAY & NEPHEW WH OVERPROOF

$ 28.40 $ 18.45 $ 15.15 $ 8.15 $ 8.15 $ 12.55 $ 8.85 $ 16.90 $ 16.90 $ 9.95 $ 16.00

92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 80.0 60.0 126.0

SCOTCH 0019B ABERLOUR 12 YR SM $ 31.70 86.0 0020B ABERLOUR A'BUNADH $ 54.55 119.0 0031B ABERFELDY 12 YR $ 44.10 80.0 0032B ABERFELDY 21 YR $ 150.00 80.0 0103B ARDMORE SCOTCH $ 36.10 92.0 0107B ARDBEG 10YR SINGLE MALT $ 38.70 92.0 0201B PINCH - HAIG 15 YR $ 29.70 80.0 0202B DEWARS $ 19.40 80.0 0202D DEWARS $ 37.05 80.0 0202E DEWARS $ 21.15 80.0 0202L DEWARS $ 27.35 80.0 0204B JOHNNIE WALKER RED 12 YR $ 21.15 80.0 0204D JOHNNIE WALKER RED 12 YR $ 42.40 80.0 0204L JOHNNIE WALKER RED 12 YR $ 27.35 80.0 0206D USHERS GREEN STRIPE $ 22.25 80.0 0208B LAUDERS 3 YR $ 8.05 80.0 0208D LAUDERS 3 YR $ 16.65 80.0 0208L LAUDERS 3 YR $ 10.35 80.0 0212B GRANTS STAND FAST $ 14.25 80.0 0212D GRANTS STAND FAST $ 31.90 80.0 0213D OLD SMUGGLER $ 18.80 80.0 0213L OLD SMUGGLER $ 11.45 80.0 0215B CHIVAS REGAL $ 25.60 80.0 0215D CHIVAS REGAL $ 58.10 80.0 0215L CHIVAS REGAL $ 38.55 80.0 0225B CUTTY SARK $ 16.85 80.0 0225D CUTTY SARK $ 33.55 80.0 0225L CUTTY SARK $ 22.00 80.0 0227B WHITE HORSE $ 12.55 80.0 0232B JOHNNIE WALKER BLACK 12 YR $ 31.55 80.0 0232D JOHNNIE WALKER BLACK 12 YR $ 69.15 80.0 0232L JOHNNIE WALKER BLACK 12 YR $ 41.55 80.0 0238B J & B RARE $ 18.95 80.0 0238D J & B RARE $ 40.65 80.0 0238L J & B RARE $ 25.60 80.0 0239B GRAND MACNISH 3 YR $ 8.15 80.0 0239D GRAND MACNISH 3 YR $ 17.50 80.0 0239L GRAND MACNISH 3 YR $ 10.60 80.0 0241D HIGHLAND MIST 3 YR $ 16.65 80.0 0241L HIGHLAND MIST 3 YR $ 9.55 80.0 0246D INVERHOUSE 3 YR $ 16.65 80.0 0246L INVERHOUSE 3 YR $ 10.35 80.0 0249D J W DANT SCOTCH $ 17.55 80.0 0253B BALLANTINES $ 10.80 80.0 0281B JAMESON IRISH WHSKY $ 18.65 80.0 0281D JAMESON IRISH WHSKY $ 44.10 80.0 $ 28.05 80.0 0281L JAMESON IRISH WHSKY 0282B BUSHMILLS IRISH WSKY $ 20.15 80.0 0282L BUSHMILLS IRISH WSKY $ 28.00 80.0 0375B AUCHENTOSHAN 3 WOOD SMS $ 49.20 86.0 0377B AUCHENTOSHAN CLASSIC SMS $ 24.75 80.0 0493B BALVENIE SINGLE 15YR $ 59.65 95.6 0496B BALVENIE 14 CARIBBEAN CASK $ 51.80 86.0 0497B BALVENIE DOUBLEWOOD 12 YR $ 44.90 86.0 0504B BALVENIE PORTWOOD 21 YR $137.55 86.0 0908B BLACK BUSH IRISH WHSKY $ 31.00 80.0 1481B BOWMORE LEGEND SMS $ 21.25 80.0 1488B BUNNAHABHAIN 12 YR $ 47.45 80.0 $ 28.35 80.0 1490B BUCHANAN DELUXE 12 SCOTCH 1498B BRUICHLADDICH ROCKS $ 48.50 92.0 1519B BUSHMILLS 16 YR SINGLE MALT $ 58.65 80.0 1520B BUSHMILLS 10 YR IRISH $ 35.45 80.0 1636E GLENFIDDICH 45 COMBO $ 42.80 82.0 1751B CAOL ILA 12 YR SCOTCH $ 44.30 86.0 $156.85 80.0 2004B CHIVAS REGAL SALUTE 21YR

2005B CHIVAS REGAL 25 $218.90 80.0 2006B CHIVAS REGAL 18 YR $ 43.05 80.0 2052D CLAN MACGREGOR SCOTCH $ 16.20 80.0 2052L CLAN MACGREGOR SCOTCH $ 10.60 80.0 2074B CLONTARF CLASSIC BLEND $ 17.60 80.0 2078B CLYNELISH $ 31.05 92.0 2355B CRAGGANMORE SNGL MALT SCOT 12 YR $ 45.85 80.0 2491B DALMORE STILLMAN 28 YR $ 117.60 90.0 2495B DALMORE 12 $ 36.10 80.0 2498B DALWHINNIE SNGL MALT SCOTC 15 YR $ 52.70 86.0 2673B DEWAR'S SIGNATURE $189.75 86.0 2674B DEWARS SPEC RSV 12 YR BLN SCOTCH $ 26.45 80.0 2999B FAMOUS GROUSE 12 YR $ 23.90 80.0 3003B FECKIN IRISH WHSKY $ 16.90 80.0 3606B GLENFIDDICH SPEC RES 12 YR $ 34.35 80.0 3607B GLEN GARIOCH $ 16.35 86.0 3611B GLENKINCHIE 12 YR $ 46.60 86.0 3620B GLENFIDDICH SOLER RSV 15 YR $ 43.95 80.0 3625B GLENFIDDICH ANCNT RSV 18 YR $ 60.50 86.0 3634B GLENFIDDICH 15YR DISTLY EDITION $ 51.80 102.0 3640B GLENLIVET 18 YEAR $ 60.50 86.0 3641B GLENLIVET SINGLE MALT 12 YR $ 31.75 80.0 3641D GLENLIVET SINGLE MALT 12 YR $ 68.55 80.0 3641L GLENLIVET SINGLE MALT 12 YR $ 43.75 80.0 3643B GLENLIVET ARCHIVE 86 21 YR $120.70 86.0 3645B GLENMORANGIE 10 YR $ 34.35 86.0 3646B GLENLIVET FRENCH OAK 15 YR $ 41.35 80.0 3647B GLENLIVET NADURRA 16 YR $ 47.40 112.4 3649B GLENMORANGIE LASANTA $ 43.05 92.0 3650E GLENMORANGIE 10 YR - 100ML $ 25.85 89.2 3654B GLENLIVET NADURRA TRIUM 91 $ 69.25 96.0 3656B GLENMORANGIE QUINTA RUBAN $ 43.05 92.0 3658B GLENMORANGIE NECTAR D OR $ 56.15 92.0 3697B GLENROTHES SELECT RESERVE $ 38.80 80.0 3699B GLENROTHES SCOTCH $ 67.75 86.0 4291B HIGHLAND PARK SNGL MALT 12YR $ 37.85 86.0 4296B HIGHLAND PARK 18Y $107.00 86.0 4895B IRISHMAN ORIGINAL CLAN WHISKEY $ 17.65 80.0 5075B JAMESON GOLD $ 51.80 80.0 5079B JAMESON VINTAGE RES. $ 173.90 92.0 5081B JAMESON 18 YR $ 75.35 80.0 5083B JAMESON 12 YR $ 34.30 80.0 5145B JOHN BARR RED $ 11.40 80.0 5207B J. MCDOUGALS BLADNOCH $ 77.45 111.6 5212B JOHN POWER & SON IRISH GLD $ 16.00 80.0 5220B JOHNNIE WALKER BLUE $203.95 80.0 5225B JOHNNY WALKER BLK 100 ANNIVESARY $ 36.85 80.0 5229B JOHNNIE WALKER GOLD 18 YR $ 74.60 80.0 5231B JOHNNIE WALKER GRN $ 52.65 86.0 5384B KILBEGGAN $ 14.30 80.0 5507B LAGAVAULIN DISTILLERS ED. $ 86.90 86.0 5508B LAGAVAULIN SINGLE MALT 16 YR $ 60.45 86.0 5542B LAPHROAIG 18 YR $ 61.60 96.0 5543B LAPHROAIG CASK STRENGTH 10 YR $ 55.45 115.6 5544B LAPHROAIG SINGLE MALT 10 YR $ 34.30 86.0 6012B MACALLAN CASK STRENGTH SMS $ 51.80 117.6 6013B MACALLAN 12 YR SINGLE MALT $ 43.05 86.0 6013D MACALLAN 12 YR SINGLE MALT $ 86.00 86.0 6016B MACALLAN 18 YR SINGLE MALT $131.20 86.0 6017B MACALLAN FINE OAK 10 YR $ 34.35 80.0 6018B MACALLAN FINE OAK 15 YR $ 69.75 86.0 6024B MACALLAN 25 YR $592.65 86.0 6025B MACALLAN 30 YR $1054.75 86.0 6344B MCCLELLANDS ISLAY $ 20.15 80.0 6346B MCCLELLANDS HIGHLND $ 20.15 80.0 $ 11.65 80.0 6395B MCIVOR SCOTCH 6574B MIDLETON $ 120.30 80.0 6576B MICHAEL COLLINS BLENDED $ 21.25 80.0 6747B OBAN DISTILLERS ADDITION $ 69.45 86.0 6748B OBAN SINGLE MALT 14 $ 60.70 86.0 7480B OLD PULTENEY 12 YR $ 25.60 86.0 7721L PADDY IRISH WHISKEY $ 28.05 80.0 7980D PASSPORT SCOTCH $ 22.30 80.0 8327D QUEEN ANNE $ 18.45 80.0 8327L QUEEN ANNE $ 9.75 80.0

December 2010 Ohio Beverage MONTHLY 51

8383B REDBREAST IRISH WHISKEY 12 YR 8853D SCORESBY SCOTCH 8983B SINGLETON SINGLE MALT 12 YR 9026B SLANE CASTLE 9063B SPEYBURN SINGLE MALT 10 YR 9064B SPEYBURN BRADAN ORACH 9145B TALISKER SINGLE MALT 10 YR 9150B TAMDHU SCOTCH WHISKEY 10 YR 9188B FAMOUS GROUSE 9188D FAMOUS GROUSE 9317B TULLAMORE DEW - IRELAND 9317L TULLAMORE DEW - IRELAND 9605B WILD SCOTSMAN 15 YR 9606B WILD SCOTSMAN BLACK LABEL

$ 43.05 80.0 $ 17.45 80.0 $ 34.40 80.0 $ 20.35 80.0 $ 20.40 86.0 $ 16.90 80.0 $ 51.10 91.6 $ 19.50 80.0 $ 19.80 80.0 $ 37.15 80.0 $ 20.40 80.0 $ 28.05 80.0 $ 51.80 92.0 $ 58.15 94.0

TEQUILA 0038L AGAVALES TEQUILA GOLD 110 0040B AGAVE LOCO 0048B AGAVALES GOLD 80 0050B ALIEN TEQUILA SILVER 0371B ASOMBROSO SILVER 0487B BALUARTE TEQUILA 1544B CABO WABO ANEJO 1545B CABO WABO BLANCO 1546B CABO WABO REPOSADO 1628E CUERVO ESPECIAL SILVER 200 1664E PATRON SILVER 200ML 1674E SAUZA HORNITOS PLATA 1810B CASA NOBLE CRYSTAL 1846B CAZADORES ANEJO 1847B CAZADORES BLANCO 1848B CAZADORES REPOSADO 1857B CENTENARIO PLATA 1859B CENTENARIO ROSANGEL 1860B CENTENARIO TENAMPA AZUL 2281B CORAZON BLANCO 2282B CORAZON REPOSADO 2306B CORONADO TEQUILA 2317B CORZO REPOSADO 2318B CORZO SILVER 2410B CUERVO ESPECIAL 2410D CUERVO ESPECIAL 2410E CUERVO ESPECIAL 2410L CUERVO ESPECIAL 2411B 1800 REPOSADO TEQ 2411D 1800 REPOSADO TEQ 2411L 1800 REPOSADO TEQ 2721B DON JULIO ANEJO 2722B DON JULIO BLANCO 2722D DON JULIO BLANCO 2724B DON JULIO REPOSADO 2760B DOS LUNAS SILVER 2761B DOS MANOS BLANCO 2903B 1800 TEQUILA SILVER 2903D 1800 TEQUILA SILVER 2903L 1800 TEQUILA SILVER 2905B 1800 SELECT SILVER 2907B EL GRADO BLANCO 2909B EL MAYOR ANEJO 2910B EL MAYOR BLANCO 2911B EL MAYOR REPOSADO 2916B EL JIMADOR BLANCO 2917B EL JIMADOR REPOSADO 2926B EL TORO GOLD 2926D EL TORO GOLD 2926L EL TORO GOLD 2927B EL TORO SILVER 2927D EL TORO SILVER 2927L EL TORO SILVER 2937B ESPOLON BLANCO 2940B ESPOLON REPOSADO 3820B GRAN PATRON PLATINUM TEQ 4109B HERRADURA ANEJO 4114B HERRADURA REPOSADO 4115B HERRADURA SILVER 5240L CUERVO BLACK MEDALLION 5243B CUERVO TRADICIONAL 5244B 1800 ANEJO

52 Ohio Beverage MONTHLY December 2010

$ 15.55 110.0 $ 25.75 71.0 $ 16.90 80.0 $ 45.30 80.0 $ 34.35 80.0 $ 43.05 80.0 $ 38.70 80.0 $ 29.85 80.0 $ 34.30 80.0 $ 5.50 80.0 $ 14.65 80.0 $ 5.95 80.0 $ 34.35 80.0 $ 35.40 80.0 $ 22.05 80.0 $ 26.45 80.0 $ 34.35 80.0 $ 25.25 80.0 $ 16.90 80.0 $ 21.25 80.0 $ 25.60 80.0 $ 10.70 90.0 $ 43.30 80.0 $ 35.50 80.0 $ 16.10 80.0 $ 32.75 80.0 $ 11.95 80.0 $ 21.70 80.0 $ 21.25 80.0 $ 33.65 80.0 $ 29.80 80.0 $ 51.55 80.0 $ 43.70 80.0 $ 79.05 80.0 $ 45.20 80.0 $ 31.75 80.0 $ 23.90 80.0 $ 21.25 80.0 $ 48.30 80.0 $ 29.80 80.0 $ 30.00 100.0 $ 39.50 80.0 $ 30.00 80.0 $ 25.60 80.0 $ 26.50 80.0 $ 16.90 80.0 $ 16.90 80.0 $ 12.55 80.0 $ 23.15 80.0 $ 15.80 80.0 $ 12.55 80.0 $ 16.65 80.0 $ 15.80 80.0 $ 21.25 80.0 $ 21.25 80.0 $173.55 80.0 $ 40.45 80.0 $ 34.35 80.0 $ 34.35 80.0 $ 26.95 80.0 $ 18.60 80.0 $ 28.10 80.0

5247B CUERVO ESPECIAL SILVER 5247D CUERVO ESPECIAL SILVER 5247L CUERVO ESPECIAL SILVER 5249L JUAREZ SILVER 5250L JUAREZ GOLD 5253B CUERVO PLATINO 5254L JUAREZ GOLD DSS 5497B LA PRIMA WHITE 5497D LA PRIMA WHITE 5497L LA PRIMA WHITE 5501B LA PRIMA GOLD TEQ 5501D LA PRIMA GOLD TEQ 5501L LA PRIMA GOLD TEQ 6004B LUNAZUL BLANCO 6110B MARGARITAVILLE ISLAND LIME 6112B MARGARITAVILLE TROP TANGER 6118B MARGARITAVILLE TEQ SILVER 6119B MARGARITAVILLE TEQ GOLD 6119D MARGARITAVILLE TEQ GOLD 6345L MATADOR GOLD TEQ 6580B MILAGRO SILVER 6584B MILAGRO ANEJO 6585B MILAGRO REPOSADO 6586B MILAGRO SBR REP 6588B MILAGRO SBR SILVER 6642B MONTE ALBAN TEQUILA 6645L MONTEZUMA BLUE 6647L MONTEZUMA WHITE - MEXICO 6649L MONTEZUMA GOLD – MEXICO 6731B 901 SILVER TEQUILA 6863B VOODOO TIKI ANEJO 6864B VOODOOTIKI BLUE DRAGON 6865B VOODOOTIKI DESERT ROSE 6866B VOODOOTIKI GREEN DRAGON 6867B VOODOOTIKI PLATINUM 6868B VOODOOTIKI RAPOSADO 7979B PARTIDA BLANCO 7982B PATRON ANEJO 7982D PATRON ANEJO 7984B PATRON SILVER 7984D PATRON SILVER 7985B PATRON REPOSADO 8063B PEPE LOPEZ GOLD 8280B PORFIDIO PLATA 8281B PORFIDIO SILVER 8440D RIO GRANDE SILVER 8440L RIO GRANDE SILVER 8442L RIO GRANDE GOLD 8717B CIEN ANOS BLANCO 8718B CIEN ANOS REPOSADO 8719B SAUZA BLANCO 8719L SAUZA BLANCO 8721B SAUZA TRES GEN PLATA TEQ. 8722B SAUZA TRES GENER ANEJO 8723B SAUZA EXTRA GOLD 8723D SAUZA EXTRA GOLD 8723L SAUZA EXTRA GOLD 8727B SAUZA CONMEMORATIVO 8733B SAUZA HORNITOS ANEJO 8734B SAUZA HORNITOS PLATA 8860B SCORPIAN MEZCAL ANEJO 1 YR 8861B SCORPIAN MEZCAL ANEJO 3 YR 8862B SCORPIAN MEZCAL REPOSADO 8863B SCORPIAN MEZCAL SILVER 8931B SENOR FROGS PLATA 8932B SENOR FROGS REPOSADO 9169B TARANTULA AZUL 9170B TARANTULA REPOSADO 9171B TARANTULA LIME 9172B TARANTULA STAWBERRY 9173B SAUZA HORNITOS REPOSADO 9184B TEQUILA 30 - 30 REPOSADO 9199L 3 ISLAND WHITE TEQUILA 9223B TIERRA'S BLANCO 9252L TORTILLA SILVER 9253L TORTILLA GOLD 9308B TRES RIOS SILVER 9309B TRES RIOS REPOSADO 9363B TWO FINGERS TEQUILA GOLD

$ 16.10 80.0 $ 32.75 80.0 $ 21.70 80.0 $ 9.85 80.0 $ 9.85 80.0 $ 41.95 80.0 $ 7.95 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 9.25 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 16.90 80.0 $ 11.65 50.0 $ 13.40 70.0 $ 11.65 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 10.25 80.0 $ 23.85 80.0 $ 34.35 80.0 $ 26.50 80.0 $ 47.45 80.0 $ 43.05 80.0 $ 15.60 80.0 $ 7.15 80.0 $ 9.75 80.0 $ 9.75 80.0 $ 38.70 80.0 $ 47.10 80.0 $ 16.55 67.0 $ 21.25 67.0 $ 16.55 67.0 $ 29.00 80.0 $ 33.55 80.0 $ 43.05 80.0 $ 49.80 80.0 $110.05 80.0 $ 42.80 80.0 $ 92.45 80.0 $ 43.70 80.0 $ 10.55 80.0 $ 47.25 80.0 $ 24.50 80.0 $ 17.40 80.0 $ 9.75 80.0 $ 9.75 80.0 $ 15.85 80.0 $ 15.85 80.0 $ 13.20 80.0 $ 19.40 80.0 $ 35.20 80.0 $ 39.60 80.0 $ 13.20 80.0 $ 26.40 80.0 $ 19.40 80.0 $ 17.60 80.0 $ 29.90 80.0 $ 19.35 80.0 $ 39.90 80.0 $ 53.70 80.0 $ 36.50 80.0 $ 33.05 80.0 $ 15.15 80.0 $ 16.90 80.0 $ 15.00 70.0 $ 13.45 80.0 $ 12.75 70.0 $ 12.75 70.0 $ 21.10 80.0 $ 19.30 80.0 $ 11.45 80.0 $ 32.55 80.0 $ 8.35 80.0 $ 8.35 80.0 $ 33.70 80.0 $ 20.15 80.0 $ 11.50 80.0

9364B TWO FINGERS TEQUILA WHITE 9737B ZAPOPAN REPOSADO

$ 10.70 80.0 $ 13.40 80.0

VODKA 0028B ABSOLUT CITRON 0028D ABSOLUT CITRON 0028L ABSOLUT CITRON 0034B ALCHEMIA CHOCOLATE 0036B ABSOLUT KURANT VDK 0042B ABSOLUT APEACH 0042L ABSOLUT APEACH 0052B ABSOLUT BERRI ACAI 0054B ABSOLUT 100 BLACK 0054L ABSOLUT 100 BLACK 0057B ABSOLUT 80 0057D ABSOLUT 80 0057E ABSOLUT 80 0057L ABSOLUT 80 0060B ABSOLUT PEARS 0060L ABSOLUT PEARS 0061B ABSOLUT PEPPAR VDK 0062L ABSOLUT RUBY RED 0063E ABSOLUT MINI BAR 0064B ABSOLUT MANDRIN VDK 0064D ABSOLUT MANDRIN VDK 0064L ABSOLUT MANDRIN VDK 0068L ABSOLUT RASPBERRI 0069B ABSOLUT VANILA 0069L ABSOLUT VANILA 0074L ABSOLUT MANGO 0194D ARISTOCRAT 0450B BACKON 0194L ARISTOCRAT 0737B PARAMOUNT CHERRY 0737D PARAMOUNT CHERRY 0737L PARAMOUNT CHERRY 0834B BELVEDERE PINK GRAPEFRUIT 0835B BELVEDERE BLACK RASPBERRY 0838B BELVEDERE VDK 0838D BELVEDERE VDK 0838L BELVEDERE VDK 0840B BELVEDERE IX 0841B BELVEDERE CYTRUS 0842B BELVEDERE ORANGE 0846B BELVEDERE INTENSE 0946B BLAVOD THE BLACK 0953B BLUE ANGEL VODKA 0958B BLUE ICE VDK 0958D BLUE ICE VDK 1337B BOMBORA VDK 1426B BORU ORIGINAL VDK 1426D BORU ORIGINAL VDK 1483B BOYD & BLAIR 1523B BURNETTS ESPRESSO 1525B BURNETTS 1525D BURNETTS 1525L BURNETTS 1527B BURNETTS RASPBERRY 1528B BURNETT'S VANILLA 1530B BURNETTS SOUR APPLE 1531B BURNETTS CHERRY 1533B BURNETTS BLUEBERRY 1534B BURNETTS STRAWBERRY 1539B BURNETTS WATERMELON 1640E GREY GOOSE 200ML 1641E GREY GOOSE L'ORANGE 1643E GREY GOOSE LE CITRON 1675E SKYY 200 1678E SVEDKA TRAVELER 200 2009B CHOPIN 2048B CIROC SUPER PREMIUM 2048D CIROC SUPER PREMIUM 2048L CIROC SUPER PREMIUM 2050B CIROC COCONUT 2053B CIROC RED BERRY 2385B CRISTALL SIGNATURE SERIES 2392D CROWN RUSSE 80 PROOF VDK 2392L CROWN RUSSE

$ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 20.40 80.0 $ 16.90 80.0 $ 16.90 80.0 $ 21.95 80.0 $ 16.90 80.0 $ 20.40 100.0 $ 17.60 100.0 $ 16.90 80.0 $ 33.65 80.0 $ 18.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 16.90 80.0 $ 22.80 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 16.90 80.0 $ 24.60 80.0 $ 22.80 80.0 $ 11.70 80.0 $ 25.60 80.0 $ 6.80 80.0 $ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 22.15 80.0 $ 22.15 80.0 $ 25.60 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 22.15 80.0 $ 22.15 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.95 80.0 $ 14.05 80.0 $ 9.00 80.0 $ 7.35 70.0 $ 7.35 70.0 $ 5.15 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 7.35 70.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 3.30 80.0 $ 3.30 80.0 $ 34.35 80.0 $ 30.75 80.0 $ 65.30 80.0 $ 34.40 80.0 $ 30.75 70.0 $ 30.75 70.0 $ 13.40 80.0 $ 11.55 80.0 $ 6.75 80.0

2444B CRYSTAL HEAD 2444D CRYSTAL HEAD 2658B DENAKA 2659B DENAKA BLACK CHERRY 2782B DOWNUNDER 2896B EFFEN BLACK CHERRY 2897B EFFEN 2952B EVERCLEAR 3011B FINLANDIA 80 3011D FINLANDIA 80 3011L FINLANDIA 80 3014B FINLANDIA GRAPEFRUIT 3016B FIREFLY SWEET TEA 3016D FIREFLY SWEET TEA 3019B FINLANDIA MANGO FUSION 3020B FINLANDIA TANGERINE FUSION 3025B FIREFLY MINT TEA 3026B FIREFLY RASPBERRY TEA VDK 3086B FROZEN GHOST VODKA 3072L 42 BELOW PURE 3084B FRIS 3084D FRIS 3088B FUZZY 3097B GALENS 3579B GILBEY’S TRVLR 80 3586B GILBEY'S VDK 100 3586D GILBEY'S VDK 100 3691B GODIVA CHOCOLATE 3692B GODIVA CHOCOLATE 3783B GORDONS TRAVELER 3888B GRAND TOURING VODKA 3907B GREY GOOSE 3907D GREY GOOSE 3907L GREY GOOSE 3909L GREY GOOSE LA POIRE 3910L GREY GOOSE L'ORANGE 3912L GREY GOOSE LE CITRON 3919E GREY GOOSE 50ML MULTI-PACK 3968B HAMMER & SICKLE VDK 3971B HANGAR ONE STRAIGHT 3975B HANGAR ONE KAFFIR LIME VDK 4869B ICEBURG VDK 5000D GILBEY'S VDK 80 5000L GILBEY'S VDK 80 5004D CRYSTAL VDK 80 5004L CRYSTAL VDK 80 5013D FLEISCHMANN ROYAL 5015D WOLFSCHMIDT 5016B SMIRNOFF #57 100 5016D SMIRNOFF #57 100 5016L SMIRNOFF #57 100 5018B GORDONS 80 5018D GORDONS 80 5018L GORDONS 80 5020B PARAMOUNT 80 5020D PARAMOUNT 80 5020L PARAMOUNT 80 5021B SMIRNOFF NO. 21 80 5021D SMIRNOFF NO. 21 80 5021E SMIRNOFF NO. 21 80 5021L SMIRNOFF NO. 21 80 5025D MR BOSTON RIVA 100 5028D BARTON VDK 5028L BARTON VDK 5029B BARTON TRAVELER 5030D HALLERS 80 5030L HALLERS 80 5033L TAMIROV 100 5036D NIKOLAI 5036L NIKOLAI 5038B PARAMOUNT 100 5038D PARAMOUNT 100 5038L PARAMOUNT 100 5039B PARAMOUNT 90 5039D PARAMOUNT 90 5039L PARAMOUNT 90 5040B POPOV 80 5040D POPOV 80 5040L POPOV 80

$ 43.05 80.0 $ 86.00 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.40 80.0 $ 21.25 75.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0 $ 26.35 80.0 $ 19.30 80.0 $ 13.15 75.0 $ 16.90 70.0 $ 24.95 70.0 $ 13.15 75.0 $ 13.15 75.0 $ 14.30 70.0 $ 14.30 70.0 $ 25.00 80.0 $ 19.30 84.0 $ 8.15 80.0 $ 16.20 80.0 $ 25.60 80.0 $ 11.70 151.0 $ 7.40 80.0 $ 8.20 100.0 $ 18.45 100.0 $ 26.35 60.0 $ 26.35 60.0 $ 8.20 80.0 $ 16.45 80.0 $ 28.10 80.0 $ 61.75 80.0 $ 30.85 80.0 $ 31.75 80.0 $ 31.75 80.0 $ 31.75 80.0 $ 8.45 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 25.60 80.0 $ 12.55 80.0 $ 14.70 80.0 $ 9.15 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 11.55 80.0 $ 14.50 80.0 $ 13.00 100.0 $ 26.35 100.0 $ 17.25 100.0 $ 8.20 80.0 $ 16.25 80.0 $ 9.70 80.0 $ 7.00 80.0 $ 14.20 80.0 $ 8.25 80.0 $ 11.40 80.0 $ 21.90 80.0 $ 7.85 80.0 $ 13.75 80.0 $ 13.60 100.0 $ 11.75 80.0 $ 7.00 80.0 $ 6.45 80.0 $ 11.60 80.0 $ 6.85 80.0 $ 10.00 100.0 $ 13.60 80.0 $ 7.00 80.0 $ 8.85 100.0 $ 17.10 100.0 $ 10.20 100.0 $ 7.50 90.0 $ 15.95 90.0 $ 7.10 90.0 $ 6.90 80.0 $ 13.65 80.0 $ 8.05 80.0

December 2010 Ohio Beverage MONTHLY 53

5090B JEAN MARC XO VDK 5106B JEREMIAH WEED SWEET TEA 5106D JEREMIAH WEED SWEET TEA 5210B JOHN MCCULLOCH 5258B JR JOHNSONS MIDNIGHT MOON 5308B KAMCHATKA 80 5308D KAMCHATKA 80 5308L KAMCHATKA 80 5309B KAMCHATKA 90 5309D KAMCHATKA 90 5310L KAMCHATKA CHERRY 5311L KAMCHATKA GRAPE 5313B KAMCHATKA TRAVELER 5382B KETEL ONE 5382D KETEL ONE 5382E KETEL ONE 5382L KETEL ONE 5383D KETEL ONE CITROEN 5383L KETEL ONE CITROEN 5385L KETEL ONE ORANJE 5386B KHORTYTSA HONEY PEPPER 5387B KHORTYTSA PLATINUM 5489B KORSKI TRAVELER 5490B KORSKI 5490D KORSKI 5490L KORSKI 5492B KUTSKOUA 5882B LEVEL 6008B LUKSUSOWA 6008D LUKSUSOWA 6391D MC CORMICK 6391L MC CORMICK 6428B MEDEA 6460L MEIER'S VDK PLASTIC 6620B MONOPOLOWA POTATO 7698B OYO 7728L PARAMOUNT ORANGE FLV VDK 7834L PARA ULTRA BUBBLE 7837L PARAMOUNT VANILLA 7846D PARAMOUNT GRAPE 7846L PARAMOUNT GRAPE 7897L PARAMOUNT SWEET TEA 7921B PARAMOUNT 100 TRVLR 7990B PEACHKA 7991B PEARL 7992B PEARL POMEGRANATE 7995B PEARL BLUEBERRY VDK 7997B PEARL PLUM 8240B PINNACLE BUTTERSCOTCH 8241B PINNACLE LE DOUBLE EXPRESSO 8242B PINNACLE KIWI STRAWBER 8243B PINNACLE 8243D PINNACLE 8243L PINNACLE 8244B PINNACLE CHERRY VDK 8244D PINNACLE CHERRY VDK 8245B PINNACLE RASPBERRY 8246B PINNACLE GRAPE 8248B PINNACLE MANGO 8250B PINNACLE VANILLA 8251B PINNACLE TROPICAL PUNCH 8252B PINNACLE 100 8253B PINNACLE WHIPPED 8253D PINNACLE WHIPPED 8283B PLAYERS EXTREME CARAMEL 8285B PLAYERS EXTRM CHERRY VDK 8291B POPOV TRAVELER 8293B PRAIRIE ORGANIC KOSHER VDK 8295B PRAVDA 8321B PROOF 105 8323B PURUS 8325B PROOF 110 8338B RAIN ORGANICS 8338D RAIN ORGANICS 8413B REYKA VDK 8490B ROKK ORANGE 8492B ROKK 8627D RUSKOVA GENUINE RUSSIAN VD 8631B RUSSIAN STANDARD ORIGINAL 8631D RUSSIAN STANDARD ORIGINAL 54 Ohio Beverage MONTHLY December 2010

$ 49.90 80.0 $ 16.95 70.0 $ 24.95 70.0 $ 11.90 80.0 $ 17.75 80.0 $ 6.45 80.0 $ 13.65 80.0 $ 7.55 80.0 $ 8.90 90.0 $ 16.20 90.0 $ 9.95 70.0 $ 9.95 70.0 $ 6.45 80.0 $ 20.20 80.0 $ 40.65 80.0 $ 20.70 80.0 $ 26.35 80.0 $ 40.65 80.0 $ 26.35 80.0 $ 26.35 80.0 $ 25.40 80.0 $ 24.60 80.0 $ 6.50 80.0 $ 6.50 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 8.90 80.0 $ 23.00 80.0 $ 9.90 80.0 $ 23.20 80.0 $ 13.00 80.0 $ 7.35 80.0 $ 38.70 80.0 $ 7.40 80.0 $ 11.40 80.0 $ 30.80 80.0 $ 10.70 65.0 $ 10.70 65.0 $ 10.70 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 10.70 65.0 $ 8.85 100.0 $ 7.90 70.0 $ 9.90 80.0 $ 9.90 70.0 $ 11.40 70.0 $ 9.90 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 80.0 $ 18.80 80.0 $ 12.35 80.0 $ 10.50 70.0 $ 18.80 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 10.50 70.0 $ 12.55 100.0 $ 10.50 70.0 $ 18.80 70.0 $ 12.85 70.0 $ 12.85 70.0 $ 6.90 80.0 $ 16.85 80.0 $ 23.00 80.0 $ 8.20 105.0 $ 16.90 80.0 $ 8.25 110.0 $ 14.30 80.0 $ 27.55 80.0 $ 21.30 80.0 $ 9.65 70.0 $ 9.65 80.0 $ 16.20 80.0 $ 15.15 80.0 $ 24.95 80.0

8880B SEAGRAMS EXTRA SMOOTH VDK 8880D SEAGRAMS EXTRA SMOOTH VDK 8880L SEAGRAMS EXTRA SMOOTH VDK 8884B SEAGRAMS APPLE 8885B SEAGRAMS BLACK CHERRY 8886B SEAGRAMS CITRUS 8896D SKOL 8896L SKOL 8908B SEAGRAMS RASBERRY 8910B SEAGRAM'S SWEET TEA 8915B SEAGRAMS PLATINUM 8930L SENATORS CLUB VDK 8934B SEVERKA 9008E SKYY INFUSIONS RAINBOW PAC 9009L SKYY INFUSION PINEAPPLE 9010L SKYY INFUSION PASSIONFRUIT 9011L SKYY INFUSION RASPBERRY 9012B SKYY 9012D SKYY 9012E SKYY 9012L SKYY 9014D SKYY INFUSION CITRUS 9014L SKYY INFUSION CITRUS 9016L SKYY INFUSION CHERRY 9017L SKYY INFUSIONS GINGER VDK 9018L SKYY INFUSION GRAPE 9022B SMIRNOFF BLACK CHERRY 9024B SMIRNOFF BLUEBERRY 9024L SMIRNOFF BLUEBERRY 9025B SMIRNOFF CRANBERRY 9027B SMIRNOFF DARK ROASTED ESPR 9028B SMIRNOFF MELONTWIST 9029B SMIRNOFF LIME 9030e SMIRNOFF FLAVOR TWIST 5 PACK 9032B SMIRNOFF SILVER 9032D SMIRNOFF SILVER 9032L SMIRNOFF SILVER 9033B SMIRNOFF GREENAPPLE 9033L SMIRNOFF GREENAPPLE 9034B SMIRNOFF CITRUS 9034D SMIRNOFF CITRUS 9034L SMIRNOFF CITRUS 9035B SMIRNOFF POMEGRANATE TWIST 9036B SMIRNOFF TRAVELER 9037B SMIRNOFF PASSION FRUIT 9038B SMIRNOFF ORANGE 9038D SMIRNOFF ORANGE 9038L SMIRNOFF ORANGE 9039B SMIRNOFF RASPBERRY 9039D SMIRNOFF RASPBERRY 9039L SMIRNOFF RASPBERRY 9040B SMIRNOFF VANILLA 9040D SMIRNOFF VANILLA 9040L SMIRNOFF VANILLA 9041B SMIRNOFF STRAWBERRY 9042B SMIRNOFF PEAR TWIST 9043B SMIRNOFF PINEAPPLE TWIST 9044B SMIRNOFF WATERMELON 9044L SMIRNOFF WATERMELON 9045B SMIRNOFF WHITEGRAPE 9046B SOBIESKI 9046D SOBIESKI 9046L SOBIESKI 9047B SMIRNOFF SPICED ROOT BEER 9049B SOBIESKI VDK(GLASS) 9050L SOBIESKI VANILIA 9057L SOBIESKI KARAMEL 9073B SMOOTH AMBLER WHITEWATER 9093B STAWSKI 9114B SVEDKA TRAVELER 9116L SYN 9128B STOLICHNAYA BLUEBERI VDK 9128L STOLICHNAYA BLUEBERI VDK 9130B STOLICHNAYA CITROS FLV VDK 9131D STOLICHNAYA OHRANJ 9131B STOLICHNAYA OHRANJ LIMITD ED 9131L STOLICHNAYA OHRANJ 9133B STOLICHNAYA 100 9134B STOLICHNAYA ELIT 9135B STOLICHNAYA

$ 9.05 80.0 $ 18.80 80.0 $ 12.40 80.0 $ 9.05 80.0 $ 6.25 70.0 $ 9.05 80.0 $ 13.15 80.0 $ 6.75 80.0 $ 9.05 80.0 $ 9.90 70.0 $ 10.50 100.0 $ 7.50 80.0 $ 9.60 80.0 $ 5.00 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 14.20 80.0 $ 24.95 80.0 $ 14.40 80.0 $ 18.40 80.0 $ 24.95 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 16.75 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 13.00 100.0 $ 11.95 70.0 $ 11.95 70.0 $ 3.85 70.0 $ 12.85 90.4 $ 24.45 90.4 $ 16.40 90.4 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 11.40 80.0 $ 11.95 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 25.40 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 11.95 70.0 $ 14.60 70.0 $ 11.95 70.0 $ 8.15 80.0 $ 16.20 80.0 $ 10.60 80.0 $ 13.00 100.0 $ 7.30 80.0 $ 10.60 70.0 $ 10.60 70.0 $ 25.60 80.0 $ 14.30 80.0 $ 9.85 80.0 $ 21.70 80.0 $ 16.00 70.0 $ 25.45 70.0 $ 16.00 70.0 $ 31.90 70.0 $ 16.00 70.0 $ 25.45 70.0 $ 17.80 100.0 $ 51.80 80.0 $ 16.00 80.0

9135D STOLICHNAYA $ 33.65 80.0 9135L STOLICHNAYA $ 25.45 80.0 $ 16.00 75.0 9136B STOLICHNAYA WILD CHERRY 9137B STOLICHNAYA GALA APPLIK VD $ 16.00 70.0 9139B STOLI WHITE POMEGRANIK VDK $ 16.00 70.0 $ 14.10 70.0 9143B STOLICHNAYA PEACHIK 9144B PLATINUM 7X VDK $ 8.60 80.0 $ 17.10 80.0 9144D PLATINUM 7X VDK 9149B STOLICHNAYA RAZBERI $ 16.00 70.0 9149L STOLICHNAYA RAZBERI $ 25.45 70.0 $ 16.00 70.0 9151B STOLICHNAYA STRASBERI 9154B STOLICHNAYA VANIL $ 16.00 70.0 $ 31.90 70.0 9154D STOLICHNAYA VANIL 9154L STOLICHNAYA VANIL $ 25.45 70.0 9156B TANQUERAY STERLING $ 11.40 80.0 9156D TANQUERAY STERLING $ 22.85 80.0 9156L TANQUERAY STERLING $ 13.15 80.0 9158B SWEET CAROLINA LEMONAD VDK $ 12.55 70.0 9159B SWEET CAROLINA RASP TEA VDKA $ 12.55 70.0 9160B SWEET CAROLINA SWEET TEA VODKA $ 12.55 70.0 9160D SWEET CAROLINA SWEET TEA VODKA $ 11.50 70.0 9161B SVEDKA RASPBERRY $ 9.85 75.0 9162B SVEDKA VANILLA VDK $ 9.85 75.0 9164B SVEDKA SWEDISH $ 9.85 80.0 9164D SVEDKA SWEDISH $ 18.80 80.0 $ 13.15 80.0 9164L SVEDKA SWEDISH 9165B SVEDKA CLEMENTINE $ 9.85 75.0 9175B SVEDKA CHERRY $ 9.85 75.0 9186B TETON GLACIER $ 16.45 80.0 9193L JEWEL OF RUSSIA ULTRA $ 87.65 80.0 9196L 3 ISLANDS VODKA $ 12.35 100.0 9201B 3 OLIVE BUBBLE $ 16.90 70.0 9201D 3 OLIVE BUBBLE $ 24.95 70.0 9201L 3 OLIVE BUBBLE $ 24.60 70.0 9202B 3 OLIVE BERRY $ 16.90 70.0 9203B 3 OLIVE CITRUS $ 16.90 70.0 9204B 3 OLIVE ROOTBEER $ 16.90 70.0 9205B 3 OLIVE GRAPE $ 16.89 70.0 9205D 3 OLIVE GRAPE $ 24.95 70.0 9205L 3 OLIVE GRAPE $ 24.60 70.0 9207B 3 OLIVE ORANGE $ 16.90 70.0 9208B 3 OLIVE CHERRY VDK $ 16.90 70.0 9208D 3 OLIVE CHERRY VDK $ 24.95 70.0 9208L 3 OLIVE CHERRY VDK $ 24.60 70.0 9209B 3 OLIVE RASPBERRY $ 16.90 70.0 9210B 3 OLIVE $ 16.90 80.0 9210D 3 OLIVE $ 24.95 80.0 9210L 3 OLIVE $ 24.60 80.0 9211B 3 OLIVE CHOCOCLATE $ 16.90 70.0 9213B 3 OLIVE VANILLA $ 16.90 70.0 9215B 3 OLIVE WATERMELON $ 16.90 70.0 9216B 3 OLIVE POMEGRANTE $ 16.90 70.0 9217B 3 OLIVE MANGO FLV $ 16.90 70.0 9219B 3 OLIVE TRIPLE SHOT ESPRESSO $ 16.90 70.0 9220B 360 $ 15.40 80.0 9227B 3 OLIVES RANGTANG $ 16.90 70.0 9227D 3 OLIVES RANGTANG $ 24.95 70.0 9228B 360 DOUBLE CHOCOLATE $ 15.40 70.0 9232B TITO'S HANDMADE $ 16.00 80.0 9232D TITO'S HANDMADE $ 27.55 80.0 9232L TITO'S HANDMADE $ 20.20 80.0 $ 36.95 80.0 9367B ULTIMAT VDK 9371B U V BLUE RASPBERRY $ 9.75 60.0 9371D U V BLUE RASPBERRY $ 15.35 60.0 9372B U V $ 8.60 80.0 9372D U V $ 15.35 80.0 9373B U V GRAPE VDK $ 9.75 60.0 9374B U V PINK LEMONADE $ 9.75 60.0 9375B U V CHERRY $ 9.75 60.0 9376B U V 103 $ 11.50 103.0 9377B U V COCONUT VDK $ 9.75 60.0 9378B URSUS PUNCH $ 7.85 60.0 9380B UV SWEET GREEN TEA $ 9.75 60.0 9385B VAMPYRE RED $ 21.25 80.0 9446B VAN GOGH DUTCH CARAMEL $ 16.00 70.0 9448B VAN GOGH DOUBLE ESPRESSO $ 16.00 70.0 9449B VAN GOGH ESPRESSO $ 16.00 70.0 9450D VIKINGFJORD $ 17.95 80.0

9456B VAN GOGH 9456D VAN GOGH 9472B VOX 9472L VOX 9565B WHITE DIAMOND 9672B Woodstone Micro-Vodka 9738B ZODIAC

$ 14.30 $ 24.95 $ 18.65 $ 24.60 $ 10.80 $ 16.65 $ 19.50

80.0 80.0 80.0 80.0 80.0 80.0 80.0

CORDIAL 0017B ACHAIA CLAUSS OUZO 0029B ABSENTE LIQUEUR 0041B DI SARONNO AMARETTO 0041L DI SARONNO AMARETTO 0053B AMARETTO GOZIO 0071B AMARITO AMARETTO 0551B PARAMOUNT ROCK & RYE 0552B BARENJAGER HONEY LIQUEUR 0557D BARTON LONG ISLAND ICE TEA 0557L BARTON LONG ISLAND ICE TEA 0565B BENEDICTINE D.O.M. 0580L PARAMOUNT SLOE GIN 0583L DEK SLOE GIN CORDIAL 0600B B & B D O M CORDIAL 0608B DRAMBUIE 0662B DEK CREME DE CACA0 DARK 0664B DEK CREME DE MENTHE GREEN 0666B DEK CREME DE CACAO WHITE 0672B PARAMOUNT CREM D MEN WHITE 0673B PARAMOUNT CRM D CACAO DARK 0674B PARAMOUNT ANISETTE 0675B PARAMOUNT CREM D MEN GREEN 0691B DEK CREME DE MENTHE WHITE 0701B PARAMOUNT CRM D CACAO WHIT 0705B GETREIDE KUMMEL 0707B CAMPARI APERITIVO ITALY 0717B PARAMOUNT TRIPLE SEC 0717D PARAMOUNT TRIPLE SEC 0717L PARAMOUNT TRIPLE SEC 0881B PERNOD ANIS –FRANCE 0887B TIA MARIA COFFEE 0893B KAHLUA COFFEE 0893D KAHLUA COFFEE 0893L KAHLUA COFFEE 0910B BLACK DUCK CRANBERRY 1188B BOLS BLUE CURACAO 1637E GRAND MARNIER ROUGE 1783B CARAVELLA LIMONCELLO ORIG 1784B CARAVELLA ORANGECELLO 1815B CASONI LEMONCELLO 1840B CATDADDY CAROLINA MOONSHINE 1853B CELTIC CROSSING LIQUEUR 1855B CHAMBORD ROYALE CORD 1914B CHARTREUSE GREEN 2098B GRAND MARN CORDON ROUGE 2098D GRAND MARN CORDON ROUGE 2098L GRAND MARN CORDON ROUGE 2101B GALLIANO L'AUTENTICO 2108B IRISH MIST 2274B COPA DE ORO MEX COFFEE LIQ 2405B LICOR 43 2503B DANNY DEVITOS LIMONCELLO 2528B DEK BLUE CURACAO CORDIAL 2529B DEK CREME DE BANANA CORD 2566B DEK CREME DE ALMOND CORD 2605B DEK HAZELNUT CORD 2613L DEK ORANGE CURACAO CORDIAL 2624B DEK TRIPLE SEC CORD 2624L DEK TRIPLE SEC CORD 2645B DEK MELON CORDIAL 2649B DEK WILD STRAWBERRY CORDIAL 2652B ROMANA BLACK 2690B COINTREAU LIQUEUR 2690L COINTREAU LIQUEUR 2691B COINTREAU NOIR 2944B EVAN WILLIAMS CHERRY RESV 2950B EVAN WILLIAMS HONEY RESV 3024B FIREBALL CINNAMON WHISKEY 3077B FRAGOLI LIQUEUR W/STRAWBRY 3092B AMARETTO DI AMORE

$ 15.15 92.0 $ 35.20 110.0 $ 16.75 56.0 $ 24.70 56.0 $ 22.10 48.0 $ 5.55 56.0 $ 11.30 50.0 $ 24.35 70.0 $ 13.25 75.0 $ 7.45 75.0 $ 28.20 80.0 $ 10.00 50.0 $ 11.45 60.0 $ 28.20 80.0 $ 32.65 80.0 $ 10.55 54.0 $ 10.55 60.0 $ 10.55 54.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.65 50.0 $ 9.90 60.0 $ 9.65 50.0 $ 11.65 70.0 $ 23.90 48.0 $ 7.05 50.0 $ 14.40 50.0 $ 7.40 50.0 $ 25.45 80.0 $ 19.50 53.0 $ 15.15 43.0 $ 30.15 43.0 $ 22.85 43.0 $ 16.00 43.0 $ 11.25 48.0 $ 10.30 80.0 $ 18.65 64.0 $ 16.80 60.0 $ 16.90 62.0 $ 17.75 80.0 $ 19.35 60.0 $ 29.85 46.0 $ 52.10 110.0 $ 30.40 80.0 $ 72.90 80.0 $ 43.90 80.0 $ 30.00 84.6 $ 21.55 70.0 $ 7.30 48.0 $ 16.85 62.0 $ 21.25 60.0 $ 10.55 54.0 $ 9.90 56.0 $ 10.55 56.0 $ 10.55 56.0 $ 11.45 60.0 $ 7.45 48.0 $ 7.90 48.0 $ 10.55 46.0 $ 10.55 45.0 $ 20.00 80.0 $ 30.40 80.0 $ 39.50 80.0 $ 38.70 80.0 $ 12.55 70.0 $ 12.55 70.0 $ 13.40 66.0 $ 32.75 48.0 $ 9.00 45.0

December 2010 Ohio Beverage MONTHLY 55

3093B GANTOUS & ABOURAAD 3602B GLAROS OUZO 3821B GRANGALA TRIPLE ORANGE 3851B GRAND MARNIER CENTCINQUANT 3852B GRAND MARNIER CUVEE CENTNR 3860B GRAND MURIEL ORANGE LIQUER 3864B GRANDE ABSENTE 3902B GREEN MOON 4000B HARLEM LIQUEUR 4003B HARLEQUIN 5054B JAGERMEISTER 5054D JAGERMEISTER 5054L JAGERMEISTER 5105B JEREMIAH WEED LIQUEUR 5251L JUAREZ TRIPLE SEC 5254L JUAREZ GOLD DSS 5303B KAHLUA ESPECIAL COFFEE 5315B KAMORA COFFEE LQR 6000B LUCID ABSINTHE 6334B MATA HARI ABSINTHE BOHEMIA 6567B METAXA OUZO GREECE 6705L NASSAU ROYALE 6708B NAVAN 80 6720L N Y LONG ISLAND ICED TEA 6734B 99 APPLES 6736B 99 GRAPES 6739B 99 PEACHES 7713B NUMBER 12 OUZO 7715B NV LA FEE ABSINTHE VERTE 7723B PALLINI LIMONCELLO 7724B PALLINI LIMONCELLO GIFT 7729B PARAMOUNT AMARETTO 7729D PARAMOUNT AMARETTO 7729L PARAMOUNT AMARETTO 7735B PARAMOUNT CREME DE BANANA 7824L PARAMOUNT SOUR APPLE 7870D PARA LONG ISLND ICE TEA 7870L PARA LONG ISLND ICE TEA 7901B PARAMOUNT MELON 7981L PATRON CITRONGE 7986B PATRON X O CAFE 8249L PITU CACHACA 8302B PRICHARDS SWEET LUCY BBN 8324L PUNCH ABRUZZO 8639B SABROSO DI CAFE COFFEE LIQ 8670B SAMBUCA DI AMORE 8673B SAMBUCA ROMANA 8852L SCHWARTZHOG KRAUTER LIQUER 9214B THUNDER 101 PEPPERMT SCHNP 9311B TUACA DEMI SEC 9630B WILD TURKEY AMERICAN HONEY 9630L WILD TURKEY AMERICAN HONEY 9707B YOKAICHI MUGI 9733B ZWACK

$ 16.00 $ 10.60 $ 20.85 $187.60 $116.90 $ 18.65 $ 56.15 $ 23.50 $ 16.40 $ 16.95 $ 44.00 $ 39.60 $ 26.05 $ 10.95 $ 6.40 $ 8.50 $ 16.90 $ 12.55 $ 47.45 $ 43.05 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 15.15 $ 15.15 $ 15.15 $ 16.05 $ 21.25 $ 17.15 $ 17.15 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 13.90 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 10.75 $ 23.70 $ 18.40 $ 23.70 $ 15.35 $ 19.65

100.0 90.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 70.0 90.0 48.0 84.0 84.0 73.4 101.0 70.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65 $ 21.50 $ 20.45 $ 25.70 $ 15.15 $ 15.15 $ 16.65 $ 10.75

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 101.0

SCHNAPPS 0010B AFTER SHOCK CINNAMON 0676B ARROW PEPPERMINT 0681L DEK PEPPERMINT SNP 0697D PARAMOUNT PEPPERMINT SNP 0697L PARAMOUNT PEPPERMINT 0917B BLACK HAUS BLACKBERRY SNP 0917L BLACK HAUS BLACKBERRY SNP 1130B BOLS GOLD STRIKE CINNAMON SNP 2588L DEK HOT DAMN SNP 2619B DEK PEPPERMNT 100 2620L DEK PEACHTREE SCHNAPP 2625B DEK OLD TAVERN ROOTBEER 2776B DR MCGILLICUDDYS VANILLA 2782B DR MCGILLICUDDYS MENTHOLMT 3017B FIREWATER HOT CINAMON SHNP 3017L FIREWATER HOT CINAMON SHNP 3709B GOLDSCHLAGER CINNAMON SHNP 3709L GOLDSCHLAGER CINNAMON SHNP 3736B 99 BLACKBERRIES 3737B 99 BLACK CHERRIES 4863B ICE 101 PEPPERMINT SCHNAPP 5922B LIGHTNING 101 CINNAMON

56 Ohio Beverage MONTHLY December 2010

6735B 99 BANANAS $ 15.15 7762L PARAMOUNT BUTTERSCOTCH SHNAPP $ 8.05 7862B PARAMOUNT PEACH SCH $ 9.30 7862L PARAMOUNT PEACH SCH $ 10.00 8632B RUMPLE MINZE BERRY $ 20.45 8633B RUMPLE MINZE PEPMT $ 20.45 $ 25.70 8633L RUMPLE MINZE PEPMT 9727B YUKON JACK $ 14.75 9727D YUKON JACK $ 26.15 9727L YUKON JACK $ 20.35

99.0 44.0 44.0 44.0 100.0 100.0 100.0 100.0 100.0 100.0

CANADIAN 0076B SEAGRAMS V O 6 YR $ 11.75 80.0 0076D SEAGRAMS V O 6 YR $ 23.55 80.0 0076L SEAGRAMS V O 6 YR $ 17.40 80.0 0169D LORD CALVERT 3 YR $ 14.95 80.0 0170B MC MASTERS 3 YR $ 7.00 80.0 0170D MC MASTERS 3 YR $ 14.90 80.0 $ 8.85 80.0 0170L MC MASTERS 3 YR 0174B CANADIAN MIST CNDN $ 8.75 80.0 0174D CANADIAN MIST CNDN $ 19.30 80.0 0174L CANADIAN MIST CNDN $ 12.25 80.0 0175D MACNAUGHTON CNDN 3YR $ 15.30 80.0 0176B CANADIAN CLUB 6 YR $ 11.45 80.0 0176D CANADIAN CLUB 6 YR $ 22.00 80.0 0176E CANADIAN CLUB 6 YR $ 9.25 80.0 0176L CANADIAN CLUB 6 YR $ 16.30 80.0 0189B BLACK VELVET CNDN 3 YR $ 7.90 80.0 0189D BLACK VELVET CNDN 3 YR $ 17.55 80.0 0189E BLACK VELVET CNDN 3 YR $ 8.60 80.0 0189L BLACK VELVET CNDN 3 YR $ 11.40 80.0 0909B BLACK VELVET TRAVELER 3 YR $ 7.90 80.0 0920B BLACK VELVET RESERVE CNDN 8YR $ 11.40 80.0 0920D BLACK VELVET RESERVE CNDN 8YR $ 22.30 80.0 1570B CABIN FEVER MAPLE FLV WHSK $ 16.85 80.0 1627E CROWN ROYAL 200ML $ 7.25 80.0 1704D CANADIAN BAY WHSKY $ 13.60 80.0 1704L CANADIAN BAY WHSKY $ 8.70 80.0 1716B CANADA HOUSE CNDN WHISKEY 3YR $ 6.60 80.0 1716D CANADA HOUSE CNDN WHISKEY 3YR $ 12.75 80.0 1725B CANADIAN CLUB RESERVE 10 YR $ 12.30 80.0 1729B CANADIAN CLUB TRAVELER 6 YR $ 11.45 80.0 1730D CANADIAN GOLD 4 YR $ 14.05 80.0 1730L CANADIAN GOLD 4 YR $ 8.60 80.0 1731B CANADIAN CLUB SHRY CASK 8YR $ 14.95 82.6 1733B CANADIAN HUNTER TRAVELER 3YR $ 6.45 80.0 1735D CANADIAN LTD 3 YR $ 14.05 80.0 1735L CANADIAN LTD 3 YR $ 8.60 80.0 1748B CANADIAN MIST TRVLR $ 8.75 80.0 2055B CANADIAN CLUB CLASSIC 12YR $ 14.95 80.0 2389B CROWN ROYAL BLACK $ 24.80 90.0 2391B CROWN ROYAL CASK #16 $ 61.45 80.0 2393B CROWN ROYAL EXTRA RARE $114.15 80.0 2397B CROWN ROYAL RESERVE $ 39.65 80.0 4041D HARWOOD $ 14.50 80.0 4041L HARWOOD $ 8.45 80.0 4699D NORTHERN LIGHT 3 YR $ 12.70 80.0 4699L NORTHERN LIGHT 3 YR $ 8.45 80.0 5073D JAMES FOXE $ 12.55 80.0 7726D PARAMOUNT CANADIAN $ 14.45 80.0 8050B PENDLETON CANADIAN $ 18.65 80.0 8431B RICH & RARE $ 7.00 80.0 8431D RICH & RARE $ 13.60 80.0 8894B CROWN ROYAL $ 21.05 80.0 8894D CROWN ROYAL $ 47.90 80.0 8894E CROWN ROYAL $ 28.50 80.0 8894L CROWN ROYAL $ 29.25 80.0 8922B V O GOLD 8 YR $ 14.75 80.0 8923B SEAGRAMS V O CNDN TRV 6 YR $ 11.75 80.0 9648B WINDSOR SUPREME TRAVELER 3YR $ 7.90 80.0 9652B WINDSOR SUPREME 3 YR $ 7.90 80.0 9652D WINDSOR SUPREME 3 YR $ 17.15 80.0 9652L WINDSOR SUPREME 3 YR $ 10.95 80.0

VIOLATIONS&PENALTIES

AKRON: Brittain Two Inc: allowed others to solicit for a thing of value to wit tips, allowing improper conduct, to wit, drug possession $2,500 or revocation

CELINA: Christopher T. Wendel Enterprises LLC dba Christopher T. Wendel Enterprises LLC: obstruction of an official investigation, allowing a minor to possess or consume beer and/ or intoxicating liquor on the premises, allowing disorderly conduct, furnishing beer to a minor, furnishing intoxicating liquor to a minor - $7,500 or revocation

BEDFORD HEIGHTS: BLW & PLW Inc. dba Handle Bar: possession, control or operation of a gambling device, conducting instant bingo without a license or contract - $2,000 or 12 days

CHAGRIN FALLS: Albert J. Mendel dba Unc’s Patio Lounge: possession, control or operating a gambling device, scheme of chance to wit electronic gambling device - $500 or 5 days

BELLAIRE: Overtime Sports Bar & Grill LLC dba Overtime Sports Bar & Grill LLC: possession of spirituous liquor not from the Division of Liquor Control, alcohol not maintained in a potable condition, purchase of spirituous liquor at retail for resale at retail - $500 or 5 days

CHEVIOT: Rootie’s Inc. dba Rootie’s: consumption of beer after hours - $400 or 4 days

For The Record

The following decisions in D-3 through D-6 permit cases were handed down by the Ohio Liquor Control Commission:

BEVERLY: FOE Beverly Aerie 3665 Inc.: multiple counts of conducting instant bingo without a license or contract - $300 or 3 days BOWLING GREEN: Kamakazis Inc. dba Kamakazes: sale of alcohol after 9:00 p.m. at a price less than charged other customers - $800 or 4 days; Kamakazis Inc. dba Kamakazes: furnishing beer to a minor - $700 or 7 days

CINCINNATI: PDG Group LP dba Phat Daddy’s: fixtures, equipment, etc not clean or sanitary - $300 or revocation; 35 East Seventh LLC dba Buckhead Saloon: sale of beer to a minor - $2,500 or 10 days CLEVELAND: S. Mitchum Inc. dba Al’s Delicatessen: allowing disorderly conduct on the premises, allowing improper conduct, to wit, drug possession - $1,200 or 10 days; 612 Prospect Avenue LLC dba Nick’s: sale or consumption of beer after hours, consumption of intoxicating liquor after hours

- $1,500 or 5 days; 3614 East 65th Inc dba MJ’s Café: fixtures and equipment not sanitary, alcohol not maintained in a potable condition –$200 or 2 days; Tyson Mitchell: allowing improper conduct to wit disorderly conduct – $300 or 3 days COLUMBUS: La Michoacana Mexican Market LLC dba La Michoacana Fresh Market: sale of a bottle of spirituous liquor, not by the glass as required by permit - $400 or 4 days; Duraz Co LLC dba DiMarco’s: sale to a minor - $450 or 3 days; 1480 Inc. dba Coaches Bar & Grill: sale to a minor - $450 or 3 days; Maxx, Inc.: alcohol not maintained in a potable condition - $1,500 or revocation; Maxx, Inc.: sale of intoxicating liquor to a minor; furnishing intoxicating liquor to a minor - $1,000 or revocation DAYTON: Bernadette M L Pernell dba JP’s: sale of beer to minor - $1,500 or 6 days; Charles W. Stone: fixtures, equipment, etc not clean or sanitary; alcoholic beverages not maintained in a potable condition - $500 or 5 days FAIRFIELD: DVSB LLC dba Locker Room: sale of beer to a minor, furnishing beer to a minor - $1,800 or 12 days

December 2010 Ohio Beverage MONTHLY 57

VIOLATIONS&PENALTIES FAIRLAWN: PNL Recreation Services Ltd. dba Cleats: giving away intoxicating liquor in violation of ORC 4301.22(D) or Rule 46 $400 or 4 days HAMILTON: Don Soliday dba Bob’s Café: purchase of spirituous liquor from someone other than the Division of Liquor Control, possession of beer or intoxicating liquor while permit was not in force - $2,000 or revocation KENT: RH503 Inc. dba New RobinHood Inn: allowing improper conduct to wit disorderly conduct - $700 or revocation LAKEVIEW: Captain’s Point Ltd dba Captain’s Point: encouraging excessive consumption of alcoholic beverages - $600 or 3 days LIMA: Harry Lee Larschied dba Hide A Way & Patio: sale of beer to a minor, furnishing beer to a minor $300 or 3 days MASSILLON: Westside Lounge Inc. dba West Side Lounge: sale of beer to a minor: $2,500 or 10 days MENTOR-ON-THE-LAKE: Mario’s Lakeway Lounge LLC dba Deep Waters Bar & Grill: consumption after hours, beer delivered after hours - $600 or 6 days

58 Ohio Beverage MONTHLY December 2010

MILLERSBURG: P & T’s Tavern Inc. dba Corner Bar: giving away of beer - $1,500 or revocation

STEUBENVILLE: American Legion Post #274: consumption after hours - $200 or 2 days

NEW BOSTON: Greg Robbins dba Sportsman Lounge: consumption of beer after hours - $500 or 5 days

TOLEDO: Ozone of Toledo, LLC dba Ozone: consumption after hours - $600 or 6 days

OBETZ: 1661 Williams Rd, Inc. dba Junkyard Lounge: sale to a minor, furnishing to a minor – revocation PARMA: Hour III LLC dba Playoffs: sale to a minor - $1,250 or 10 days; KMA Kings Corp dba Bleacher’s Sports Grill: sale to a minor - $450 or 3 days; Alimony Jacks Ltd: consumption after hours, delivery of beer after hours - $5,000 or revocation PORTSMOUTH: Frank & Stein’s, Inc: sale of beer to an intoxicated person, fixtures, equipment not clean or sanitary - $600 or 6 days SIDNEY: NSJ Hospitality LLC dba Clark’s Gas Station & Eatery: sale of beer to a minor - $2,500 or 10 days SILVERTON: MMP Group LLC dba Play by Play: failure to display liquor permit in a conspicuous place, failure to maintain a schedule of prices for all drinks, selling alcohol after 9:00 p.m. for a price less than others were charged - $500 or 5 days

WAVERLY: Miller Crossroads LLC dba Crossroads: sale to a minor - $750 or 6 days; Acords Pizza & Sub, Inc. dba Acords Pizza & Subs & Pub: sale to a minor - $750 or 6 days WELLINGTON: Ohio Restaurant Investment Corporation: consumption of beer after hours - $3 days or $300 WOOSTER: Leroy’s Place Inc: sale of beer to a minor $1,800 or 12 days YOUNGSTOWN: Rachel’s Inc dba Rachel’s Steak & Seafood: sale of beer to a minor - $750 or 6 days; Brauer’s Bar & Grill LLC dba Billy’s: sale of beer to a minor - $1,500 or 6 days; John Marino dba Mojo’s Pub & Grill: multiple counts of possessing or operating a gambling device, operation of a game of change to wit an electronic video gambling device, operating a gambling house, recklessly permitting public gaming: $2,000 or 10 days

Best Wishes For A

Happy, Healthy & Prosperous

Holiday Season!

PROVIDING COMMUNICATON FOR ALL THREE TIERS FOR 75 YEARS ARIZO AR IZONA NA BEV BEVERA ERA RA RAGE AGE ANA AN N LYS LYST T • BAY B BAY STA STATE BEVER RAGE AGE GUID GU E (MA) • CALIFORNIA BEVERAGE INDUSTRY Y NEWS (B (BIN) IN) • COL C ORADO BEVERA RAGE GE AN ANALYS ST CON ONNEC CTIC TICUT UT BEV BEVERA ERA R GE JOURNAL • DELAWARE BEVE ERAGE GU ERAGE GUIDE IDE • FLORIDA – SOUT O HERN BEVERAG RAGE JOUR OURNAL NAL • GEOR GEO ORG RGIA – SO OUTH THERN BEVER RAGE AG JOURN JOU AL HAWAII HAW AII BE BEVER VERAGE AG GUIDE • ILLINOIS BEVERAGE GU UIDE D • INDI INDIANA ANA BE BEVER VERAGE AGE JO JOURN URNAL A • KANS ANSAS AS BEV BEVERA ERAGE ERA GE E NEW NEWS S • KENTU KENT CKY K BEVERAGE JO OURN URNAL AL LOUISIANA A BE BEVER ERAGE AGE JOURNAL JO • MARYLAND BEVE EVERAG RAGE E JOURNAL • MICHIG H AN BEV BE ERA ERAGE GE E JOU O RNA NAL NA L • MI MISSO SSOUR SSO UR BE URI EVER V AGE JO JOURN URNAL AL • NEBR RASK ASKA A BEVE BEVERAG AGE ANAL NALYST YST NEVADA BEVERAGE G AN ANALY LYST S • NEW JER ERSEY SEY BE BEVER ERAGE AGE JO JOURN RNAL L • NEW MEXICO O BE BEVER VER E AG AGE G AN ANALY LYST ST • NEW YOR YORK K BEVE BEVERAG RAGE E MEDI MEDIA A • NORTH NO TH CA C ROL ROLINA INA BEVER BEVE AGE G JO JOURN UR AL O O BEVERAGE MONT OHI THYL HYLY Y • OKLA O LAHOM HOMA A BEVE BEVERAG RAGE E NEW NEWS • PEN PENNSY SYLVA LVANIA A OB OBSER SERVER VER • RHO RHODE DE ISL ISLAND AND BE BEVER VERAGE AGE JO JOURNAL L • SOUT SOUTH H CARO CAROLIN LINA A – SO SOUTHERN RN BEVER BE E AGE JOURNAL • TENNESSEE – SOUTHERN RN BEVER BEV AGE GE JOURN JOURNAL AL • TEXA TEXAS S BEVE BEVERAG RAGE JOUR O NAL OUR AL • VIR VIRGIN GINIA IA BEV BEVERAGE GE GUI GU DE • WASH WASHING NGTON TON DC BE BEVER VERAGE AGE JO J URNAL WEST WES T VIRG VIRGINI NIA AB BEVE EVERAG RAGE E GUIDE G • WISCO CONSI NSIN N BEVE B ERAG RA E GUID DE

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