June 2011 Ohio Beverage Monthly by Molly Hunter

June 2011

EXPANDING

BEER Diverse offerings elevate draft and bottle programs

also:

NEW YORK STATE OF WINE Better Quality, Higher Exposure, Bigger Sales

RETAILERS RETOOLING Wine Merchants Adjust to Economic Times

PROSECCO Bubbles Bursting

Sauza® Blue Meets Consumers’ Needs

Sauza® Blue Equals Increased Retail Sales

Developed to meet the increasing demand for 100% agave tequila

From a brand which significantly outperformed the tequila category over the past year, showing consistent double-digit growth**

Sauza® brand awareness is 50% above category average*

Generates increased ring due to price premium over leading mixto offerings

Attractively priced vs. other 100% agave offerings

*IPSOS Brand Tracker, October 2010 **Nielsen volume 1/8/11

DATE CREATED

DOCUMENT NAME

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PROOF VERSION

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4375_SZ_BlueAd_V2_BevNet.ai

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PROJECT NO: 4375

PROJECT: Sauza Blue Trade Ad

TRIM: 8.25”(w) x 10.875”(h)

APPROVALS

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JOB: Beverage Network

CLIENT CONTACT: KL

LIVE/TYPE AREA 7.75”(w) x 10.375”(h) BLEED: 8.75”(w) x 11.375”(h)

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orange keyline indicates bleed DO NOT PRINT!

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OPERATOR: TL

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JUNe 11

24 FeaTUreS

DeParTMeNTS

24 eXPaNDiNg Beer Diverse oﬀerings are elevating draft and bottle programs.

4 PUBLiSher'S MeSSage 7 SUPeriNTeNDeNT OF OhiO LiQUOr cONTrOL rePOrT

30 iN a NeW YOrK MOMeNT empire State wines are rising in quality, interest and sales.

9 MeSSage FrOM The OLBa eXecUTive DirecTOr 10 & 11 LegaL iSSUeS

13 LaST caLL 15 eveNTS & BeNeFiTS

36 36 reTaiLerS reTOOLiNg in tricky economic times, smart wine merchants are making small adjustments for better results. 40 PrOSeccO: BUBBLeS BUrSTiNg america's love aﬀair with the italian sparking wine continues to grow the catgory.

46 Bar TaLK: MODerN TrOPicaL hawaii's christian Self proves that there's more to drinking aloha-style than Pina coladas. 48 PUcKer UP Beam global introduces a playful new line of flavored vodkas. 52 aN iNDUSTrY gaTherS The 68th annual WSWa convention convenes in Orlando.

17 ageNcY iN The SPOTLighT 19 TheBarBLOgger.cOM 21 cheFS cOrNer 55-58 ShOPPiNg NeTWOrK 59 WhOLeSaLe Price LiST 69 viOLaTiONS

JUNe 2011 OhiO Beverage MONThLY 3

iNSiDeOhiO

Publisher's Message BY PhiLiP a. craig to check out Bar Blogger Barry chandler's article, page 19, to find out how social media can increase business.

Philip a. craig, Publisher

ith the kickoff of Summer, we expect many things to slow down. That is, except for the work we’re doing in columbus and Washington, D.c. by the OLBa to fight for the rights of all permit holders. We also hope that business doesn’t slow down for the many bar owners that we serve. Use the information included on the pages of this month’s magazine to ensure that doesn’t happen. recently, several OLBa officers and i took a trip to Washington Dc to express our concerns with swiping card fee reform. read more about the trip on page 9. as the summer approaches there are more and more people seeking temporary liquor permits. Superintendent of Liquor control, Bruce Stevenson, provides some very useful information regarding these temporary permits on page 7. We also try to keep you up to date on the latest techniques being used to increase sales so be sure

We aLSO TrY TO KeeP YOU UP TO DaTe ON The LaTeST TechNiQUeS BeiNg USeD TO iNcreaSe SaLeS Then, find out in chuck Deibel's column, page 13, how to effectively measure those sales. This month we introduce the new column chefs corner. chef allen introduces himself and shares some tricks of the trade, page 21. Finally, bar owners, give your servers some added benefits! The OLBa has created an association exclusivley for bartenders that can give them a great chance to network and learn techniques which will also benefit you! Learn how to join on page 15.

Ohio Beverage Monthly volume 2, No 6 (iSSN 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip a. craig pcraig@ohiobeveragemonthly.com

general counsel

Jacob c. evans, esq. jevans@ohiobeveragemonthly.com

eDiTOriaL editor in chief

Molly K. McKee mmckee@ohiobeveragemonthly.com

arT & DeSigN art Director graphic Designer assistant Designer Ohio art Director

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan W. Jordan mjordan@ohiobeveragemonthly.com

PriNT & PrODUcTiON Print Services Manager

Lee Stringham lstringham@bevmedia.com 410.519.7034

aDverTiSiNg Ohio ad Sales

National & regional ad Sales

Sales Promotion Manager

Megan W. Jordan 614.241.2222 mjordan@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeraTiONS circulation Finance & accounting

Sylvia Prince sprince@bevmedia.com Seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (iSSN 1065-9846) June 2011, vol. 2 No.6. Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad St, Suite 480, columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

Southern Wines and Spirits welcomed Liquor control Superintendent Bruce Stevenson (pictured fourth from left) to their spirits show at the Bluestone in columbus, Ohio. also pictured are SWS representatives Stephen r. Mcguire, chuck Manchick, robinson cooper and Don Postiy.

4 OhiO Beverage MONThLY JUNe 2011

NaTiONaL cOverage, LOcaL aDvaNTage

The Beverage Network Publications are serviced by Beverage Media group, inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

JUNe 2011 OhiO Beverage MONThLY 5

149

Brandprofile

Coffee Break Patrón XO Cafe Invigorates Cordials Segment Via Cocktails and Entertainment By ALIA AkkAm

onsumers thrive on cups of joe, and coffee is tops when it comes to America’s beverage of choice, so it’s no surprise that Patrón XO Cafe liqueur—combining the ultra-premium 100% Blue Weber agave Tequila Patrón is known for— with the natural essence of coffee, is the fastest growing product in the Patrón Spirits portfolio. Last year, sales shot up 55% on a global basis, and as brand director Jennifer Long says, “People— especially in the northeast U.S.—can’t get enough.”

Late-Night Coffee Compared to other cordials on the market, XO Cafe has a dryer palate, which means it’s easier to mix, according to Long. She says the liqueur is versatile enough to be paired with a simple mixer like Coke, or whipped into interesting dessert libations, opening the brand up to more cocktail occasions. At Burger & Barrel in New York City’s Soho neighborhood, bar manager Melissa Derfler is currently experimenting with Patrón XO Cafe to make a mole-inspired cocktail. “I can actually taste the real flavor of coffee in it,” she points out. “When I think of how I want to make drinks, I think of food first. What have I eaten that the drink will pair well with?” Derfler re-

calls working in a Mexican restaurant that served mole made with 23 different spices. She wants to capture that food memory through her XO Cafe cocktail, so she’s macerating chipotle hot peppers in housemade triple sec to elicit the desired “spiciness and smokiness.”

Cafe Sounds Beyond appealing aromas of freshly roasted coffee and a dry flavor profile, XO Cafe is gaining momentum, Long believes, because its SRP of $25 (for the 750ml; other sizes include 375ml and

XOCOA 2 oz. Patrón XO Cafe ½ oz. dark chocolate syrup ¼ oz. vanilla extract 1 dash cinnamon 1 dash cayenne 1 oz. coconut milk Pinch salt Stir salt into coconut milk until dissolved. Refrigerate until ready to use. Shake well before using. In mixing glass, combine all ingredients except for salted coconut milk. Add ice, shake well and strain into chilled pony glass (3-4 oz.). Slowly pour salted coconut milk over spoon to float atop. Garnish with cocoa powder or chocolate shavings.

1.75L) allows consumers to enter the Patrón franchise at a lower price point. “The Patrón XO Cafe consumer is similar to the Patrón Tequila consumer in terms of social currency; they want to be the first to try new things, go to new restaurants. But they also want a new taste,” Long explains. Among those XO Cafe converts are indie musicians and their fans. The brand has been partnering with magazines like Rolling Stone and Spin, and is actively engaged in social media, having created a platform for emerging bands on Facebook. Here, musicians can get plugged in on topics from equipment to studio time, and also enter a talent contest, to be judged by the Facebook community, that could lead to live performances at XO Cafe Noir events. These late-night concerts, held in raw spaces with a speakeasy vibe during music festivals like Bumbershoot and SXSW, further align Patrón XO Cafe with entertainment. This contemporary approach is reflective of XO Cafe’s new campaign that launched this spring, ‘Perfection has a Darker Side.’ “The message is both functional and emotional,” explains Long. “Patrón brands are all about perfection, and XO Cafe is not only literally a darker liquid literally, but edgier in personality.” n

6 OhiO Beverage MONThLY JUNe 2011

JUNE11_PatronXO_Profile.indd 4

5/12/11 10:17:30 AM

0:17:30 AM

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

iNSiDeOhiO

Rated 94 by BTI

PASSIONATELY COMMITTED TO A BETTER COCKTAIL The Beverage Testing Institute rated us the #1 orange liqueur. So, when you practically double your profits by pouring Imported Gran Gala you won’t be cutting corners. Gran Gala is a celebration of taste, life and expression. A triple celebration, to match the intensity of our triple orange flavor. Express yourself with Gran Gala and the limitless flavorful drinks you can make with it. NATURAL ITALIAN ESSENCE WITH ORANGE APPEAL

grangala.com

Please Drink Responsibly.

TeMPOrarY PerMiTS What You Need To Know BY BrUce D. STeveNSON

ummer and fall activities such as tailgate parties, outdoor festivals and charitable events mean an increase in the number of temporary liquor permits issued by the Division of Liquor control. Temporary permits are issued year round, but the numbers peak during the warm weather months, with the majority being issued from June through September. in Fiscal Year 2010, the Division issued a total of 6,044 temporary permits. There are nine different temporary permit classes available. Our Temporary Permit staff is very knowledgeable and always happy to assist applicants with the permitting process.

OUr TeMPOrarY PerMiT STaFF iS verY KNOWLeDgeaBLe aND aLWaYS haPPY TO aSSiST aPPLicaNTS WiTh The PerMiTTiNg PrOceSS. as businesses owners and operators, you are an integral part of the community. You don’t have to be a not-for-profit organization to be part of an event to help raise funds for your local charities. Permanent permit holders can allow charitable events in their parking lot provided the boundaries for the temporary permit are clearly defined. however, permit holders cannot sell alcohol to a temporary permit holder. holders of F or F-2 permits must purchase all alcoholic beverage products from a licensed manufacturer or wholesale distributor. Permanent permit holders must ensure that no alcoholic beverages are carried between their premises and the temporary permit premises. The Division will not approve temporary expansion of the premises covered by a permanent permit. another great way to help support local charities is to partner with a not-for-profit organization and file jointly for the

F-2 permit. holders of a D-3, D-4 or D-5 permit may host the event at their permit premises and help conduct alcohol sales. The most important point to remember when a permit is issued jointly is that the permanent permit holder must suspend its alcohol sales

Bruce D. Stevenson, Superintendent

privileges for that portion of the premises while the F-2 permit is in effect. Two recent examples of very successful events where the temporary permit was issued jointly with a permanent permit holder were a fundraiser for good Samaritan hospital Foundation held in conjunction with hyatt regency in cincinnati, and an event to support the hunger Network of greater cleveland with the intercontinental hotel in cleveland. The Division often conducts compliance checks, and citations may be issued for violations which could affect your businesses permit and an organization’s reputation and their ability to obtain temporary permits for future events. if you’re unsure of how certain regulations apply to your event or have any questions, please contact the Division for guidance. The best advice is to follow the instructions carefully and complete each section of the application. The Division is happy to help with any questions you may have. Submit the completed application well in advance of the date of your event (at least 30 days). applications are available on the Division’s website at www. com.ohio.gov/liqr. You can also now follow the Division of Liquor control on Twitter at ohioliquor.

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

JUNe 2011 OhiO Beverage MONThLY 7

newproducts&promos

uV LETS YOU DRINK CAKE VODKA Phillips Distilling Company is celebrating 10 successful years of its vodka brand with its 14th flavor variety, UV Cake. This new vodka is reminiscent of biting into a piece of cake with creamy white frosting. In the same tradition of UV Vodka, UV Cake is distilled four times and activated carbon-filtered to assure purity and the perfect pH balance. SRP: $12.99

www.uvvodka.com

mAsKed rIder OffERS BEST VALUE

Jose cuerVo SERVES UP LIGHT MARGARITA

Masked Rider wines offer the best value and best tasting wines meant to be enjoyed with food, family and friends. Its Gunsmoke Red, aged in American oak, is an award-winning California appellation red wine that shows aromas and flavors of fresh fruit, plums, black currant, herbs, espresso notes and touches of earth. It finishes with a smooth mouth and round tannins. Masked Rider is marketed nationally by Antares Wine Company.

Jose Cuervo Authentic Light Margarita has the same great taste as the original, but with less than 100 calories per serving. A perfect complement to summer, this ready-to-serve cocktail features Jose Cuervo Especial Gold, triple sec and a twist of lime. Additionally, Cuervo has launched “Zero Calorie” Margarita Mix and Jose Cuervo Authentic Watermelon Margarita, with the flavors of watermelon and lime zest. SRP: $14.99

www.antareswine.com

www.cuervo.com

707-265-4050

pIsco portÓn PRESENTS SUPER-PREMIUM TAKE ON PISCO

LIMITED EDITION JurA 21 YEAR OLD CELEBRATES HISTORY

roBerto cAVALLI DEBUTS HAUTE VODKA

Pisco Portón is a new flavorful and full-bodied ultra-premium white spirit. Enjoyed neat, it offers layers of complex flavor. When mixed, Pisco Portón creates an opportunity for creative new cocktails in a whole new category. SRP: $40-$50

Limted-edition Isle of Jura 21-Year-Old was created to commemorate the distillery’s 200th anniversary. On the nose, there are notes of crushed walnuts and ripe pear. On the palate, there are gentle whispers of maraschino cherries, plums and a zip of orange zest. Aged in American white oak barrels and Oloroso sherry casks, it has a smooth finish. SRP: $165

Roberto Cavalli Vodka, the first premium vodka made entirely in Italy and imported by Admiral Imports, is inspired by and dedicated to Cavalli’s style. Water from the foot of Monte Rosa with a low mineral content is used along with fine wheat grown in the valley where the Alps meet the Po. This vodka is distilled four times before filtration through Carrera marble flakes to ensure purity.

www.piscoporton.com

www.isleofjura.com

www.robertocavallivodka.com

8 OhiO Beverage MONThLY JUNe 2011

JUNE_2011_NPP.indd 1

5/11/11 2:13:11 PM

:13:11 PM

DirecTOr'SMeSSage

iNTerchaNge SWiPe FeeS

Big Banks and credit card companies Moving To Delay reform BY PhiLiP a. craig

he Ohio Licensed Beverage association and our national aﬃliate, the american Beverage Licensees, or aBL, have been monitoring legislation, organizing grassroots advocacy and working on behalf of beverage alcohol retail licensees. On May 24th and 25th i, and some of the other OLBa board members took a trip to Washington Dc to express our concerns regarding big banks and credit card companies moving to delay reform and the implementation of rules governing debit card swipe fees imposed on retailers.

OLBa Board Members met with Sen. Sherrod Brown in Washington Dc to discuss interchange swipe fees. From left: Dave grusenmeyer, Jerry gasber, Phil craig, Sen. Brown, Dick allen and Keith Jones.

as reported in the aBL insider, beverage retailers have joined with merchants of all stripes and sizes to support the implementation of these rules. The passage of the financial reform bill last year, which included the critical “Durbin amendment”, called on the Federal reserve to study and recommend fair and reasonable debit card interchange fees. Since January, the big banks and credit card companies have launched an all-out assault on the pending rules. The latest salvo in this fight came on

March 15 with the introduction of the Debit interchange Fee Study act of 2011 (S.575) in the Senate. The bill was introduced by Senators Bob corker (r-TN) and Jon Tester (DMT) and suspends for two years the implementation of a provision in the 2010 financial regulatory overhaul limiting the fees that banks can charge retailers for processing debit card payments. it also would require a study of the “interchange” fee issue. Phil craig, executive Director

Beverage reTaiLerS have JOiNeD WiTh MerchaNTS OF aLL STriPeS aND SiZeS TO SUPPOrT The iMPLeMeNTaTiON OF rULeS gOverNiNg DeBiT carD SWiPe FeeS iMPOSeD ON reTaiLerS The house followed suit the same day with the introduction of a similar bill titled the consumers Payment System Protection act (h.r.1081). The house bill would delay the rule for one year rather than the two. The Senate bill has 16 cosponsors while the house bill currently has 91 cosponsors. The retail community and beverage alcohol retailers have been fighting back and asking Members of congress to refrain from cosponsoring these bills. Senator Durbin has spoken out strongly

against the legislation and the attempt to derail the debit card swipe fee reform process. in a statement on the Senate legislation, Senator Durbin stated that, “every month we delay limiting the amount banks and credit card companies charge merchants means another $1.3 billion bailout for visa, Mastercard and their big bank allies.” The $13 trillion banking industry doesn’t need another handout - especially one paid for by small business and american consumers. he also noted that “Of the $16.2 billion in annual fees, half is estimated to go to just ten giant banks.” The Ohio Licensed Beverage association is closely monitoring this issue and will continue to update as developments occur. as a service organization, the OLBa does everything to try to ensure the rights and privileges of owners, and would like to help all permit holders in the state of Ohio protect their rights, whether they are members or not.

JUNe 2011 OhiO Beverage MONThLY 9

LegaLiSSUeS

"rULe 45" Sales Promotion regulations BY Dave raBer

hroughout the United States manufacturers and suppliers of alcoholic beverages use various promotions to increase sales of their alcoholic products. The use of such sales promotions in Ohio is regulated by rule 4301:1-1-45, Ohio admin. code (“rule 45”). This rule states that, unless authorized under r.c. chapter

Dave raber, OLBa Legal co-counsel

4301 or 4303, or the rules adopted and promulgated thereunder, “no merchandise or thing of value shall be given away in connection with the purchase of an alcoholic beverage.” rule 45(a). The rule, however, authorizes a “manufacturer or supplier of alcoholic beverages, their registered solicitor, or a third party acting on behalf of the manufacturer or supplier, excluding a wholesale distributor or retail permit holder, [to] offer contests, prizes, sales incentive programs, rebates, or other promotions” in conjunction with the sale of alcoholic beverages. Under this rule, a manufacturer or supplier of alcoholic beverages may offer, in conjunction with the purchase of an alcoholic beverage, a mail in rebate for a discount on a product to consumers, provided the cost of an alcoholic beverage is not reduced at the point of sale. Under rule 45(B)(5), a sales incentive program or other type of sales promotion may not discriminate between permit holders within the same permit class: “No manufacturer, supplier, or wholesale distributor shall discriminate between permit holders within the same permit class, based upon size or purchases of a particular brand, when distributing entry or mail in rebate forms or point-of-sale materials nor in any way restrict or limit participation in such promotions to one or more specific retail permit holders.” No purchase of alcoholic beverages shall be required to participate in a contest, prize, sales incentive program, or other promotion; however, the purchase of alcoholic beverages may be

10 OhiO Beverage MONThLY JUNe 2011

required to participate in a rebate. alcoholic beverages shall not be a prize or be given to any participant in any contest, prize, sales incentive program, mail in rebate offer, or other promotion. No coupon, prize, sales incentive program, mail in rebates, discount, or similar device involving reducing the cost of the alcoholic beverages at the point of sale shall be permitted. The plain language of the rule permits a person to claim an award, prize or rebate, which, includes a discount pursuant to a coupon, “by mail or other means that are not located at a retail permit holder’s or wholesale distributor’s permit premises.” (emphasis added.) Therefore, it follows that rule 45(e)(1) permits a manufacturer or supplier of alcoholic beverages to offer consumers an award, prize or rebate when it may be claimed or redeemed at a location other than at the point of sale or a retail permit holder’s or wholesale distributor’s permit premises.

iT iS iMPOrTaNT FOr aLL MeMBerS OF The iNDUSTrY TO WOrK TOgeTher TO MaKe cerTaiN ThiS rULe WOrKS WiThiN The regULaTOrY FraMeWOrK as noted above, rule 45(a) expressly prohibits the giving of merchandise or a “thing of value” in connection with the purchase of an alcoholic beverage unless it is authorized under r.c. chapter 4301 or 4303 or the rules adopted and promulgated under these chapters. Nothing in the language of rule 45 indicates that the phrase “thing of value” is to be construed to meaning something other than a thing that has monetary value to the purchaser of an alcoholic beverage. There are naturally questions regarding what the rule permits and allows. it is important for all members of the industry to work together to make certain this rule works within the regulatory framework designed to create and maintain an orderly marketplace while allowing the responsible promotion of alcoholic beverage products.

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Anheuser-Busch Sales of Canton, Canton Beerco, Fostoria Beverage Distributors, Cleveland Bobby Fisher Distributing, Springfield Bonbright Distributors, Dayton Brown Distributing Co., Newark Buckeye Distributing, Columbus C & G Distributing Co., Lima/Versailles Choice Brands of Ohio, Mingo Junction City Beverage Co., Defiance Classic Brands, Athens/Chillicothe Clermont Distributing, Batavia Columbus Distributing Co., Columbus Cutting Edge Selections, Mariemont Delmar Distributing, Waldo Dickerson Distributing Co., Monroe Glazer’s Distributors of Ohio, Columbus/Fairfield Goodman Beverage Co., Lorain The Hammer Co., Maumee/Streetsboro Heidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ Columbus Hill Distributing Co., Columbus The House of LaRose, Brecksville Iron City Distributing, Mingo Junction Kerr Distributing Co., Athens

Kerr Wholesale Co., Chillicothe Klepper’s of Lima, Lima Klepper’s of Tiffin, Tiffin Mansfield Distributing Co., Mansfield Maple City Ice Co., Norwalk Matesich Distributing Co., Newark Mid-Ohio Wines, Inc., Norwalk Miller Brands of Southeast Ohio, Glouster Muxie Distributing Co., Bellaire NWO Beverage, Inc., Northwood Ohio Valley Wine & Beer Co., Cincinnati Ohio Wine Imports Co., Youngstown R. L. Lipton Distributing, Cleveland Spriggs Distributing Co., Ironton Stagnaro Distributing LLC, Cincinnati Superior Beverage Group, Columbus/Youngstown Tramonte Distributing Co., Akron Treu House of Munch, Northwood Tri County Wholesale Distributor, Youngstown Vanguard Wines, Columbus Vintage Wine Distributor, Inc., Columbus/Solon Vintner Select, Mason W. Berman & Co., Perrysburg Wine Trends, Cleveland

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

LegaLiSSUeS

LegiSLaTive UPDaTeS

What The Olba is currently Monitoring BY JacOB evaNS

ollowing is an update on legislation that directly impacts liquor permit holders in Ohio. Should you have additional questions, please do not hesitate to contact the State Office. hOUSe

hB 26 LiQUOr PerMiTS (Letson, D Warren) To establish local entertainment districts in municipal corporations or unincorporated areas of counties of specified populations for the purpose of the issuance of D-1, D-2, and D-5 liquor permits under specified conditions and to create the T-1 permit • house State government & elections: 2nd hearing (2/22/11) • OLBa has worked with Sponsor to draft an amendment that would impact only Trumbull and Warren counties hB 45 cONceaLeD FirearMS (Bubp, r – West Union; Johnson, r - McDermott) To permit a concealed carry licensee to possess a firearm in any liquor permit premises, or any open air arena, for which a D permit has been issued if the licensee is not consuming liquor or under the influence of alcohol or a drug of abuse and to modify the offense of improperly handling firearms in a motor vehicle as it applies to concealed carry licensees. • Passed house 56 – 39 (5/11/11) • Senate Judiciary – criminal Justice: referred (5/17/11) • companion to SB 17 • Opposed by chiefs of Police, FOP, Prosecutors association, OLBa, Ora • LSc document cONFirMS that the owner or lessee of property could post a sign prohibiting firearms even if hB 45 passes hB 146 LiQUOr PerMiTS (Weddington, D – columbus) To prohibit the Division of Liquor control from issuing a retail liquor permit or entering into an agency liquor contract if the permit location or liquor agency store is proposed to be located within one thousand feet from a school, church, library, public playground, or township park. • referred to house State government & elections (3/9/11) hB 153 BieNNiaL BUDgeT (amstutz, r – Wooster) To make operating appropriations for the biennium beginning July 1, 2011, and ending June 30, 2013, and to provide authorization and conditions for the operation of state programs. • Senate Finance: 12th hearing (5/24/11) • Liquor Privatization: allows liquor profits to flow to JobsOhio; keeps

licensing and regulatory functions with Division of Liquor control through a management agreement; merchandising and distribution functions with JobsOhio through a lease from the State o issues surrounding control state structure by allowing private actor (JobsOhio) to set pricing, select product, place product and select agency stores, all regulatory functions - final functions still yet to be determined • Brewery Tasting: allows the holder of an a-1 permit, a brewery, to sell tasting samples at the brewery • F-8 for columbus commons: allow a county with a population between 1 million and 1.2 million to sell beer and wine at a community owned park (new columbus commons ampitheater) hB 183 LiQUOr PerMiTS (Williams, S, D – cleveland) To prohibit the transfer of ownership or the transfer of location of a c-1, c-2, or c-2x liquor permit in, or to a premises located in, a municipal corporation or the unincorporated area of a township in which the number of that class of permits actually issued exceeds the number of that class of permits allowed to be issued under population quota restrictions. • referred to house State government & elections (4/5/11) hB 195 SKiLL BaSeD gaMeS (anielski, r – Walton hills; Baker, r – Westlake) To provide licensing of skill-based amusement machine operators and distributors and sweepstakes terminal device operators and distributors and to make changes to bingo and other gambling law. • house State government & elections: 1st hearing (5/24/11) SeNaTe SB 17 cONceaLeD WeaPONS (Schaffer, r – Lancaster) To permit a concealed carry licensee to possess a firearm in liquor permit premises, or an open air arena, for which a D permit has been issued if the licensee is not consuming liquor or under the influence of alcohol or a drug of abuse and to modify the offense of improperly handling firearms in a motor vehicle as it applies to concealed carry licensees. • Passed by the Senate 25-7 (4/13/11) • referred to house State government and elections (5/3/11) • companion to hB 45 • LSc document cONFirMS that the owner or lessee of property could post a sign prohibiting firearms even if hB 45 passes

Jacob evans, OLBa Legal co-counsel

SB 49 LiQUOr PerMiTS (Kearney, D – cincinnati) To prevent the issuance or transfer of a retail liquor permit if the place for which the permit is sought is so situated that it will substantially and adversely affect the normal, orderly conduct of a nursing home or childcare center and to prevent issuing or transferring the location of a retail liquor permit if the number of existing permits in the neighborhood is such that the issuance or transfer would be detrimental to and interfere with public morals, safety, or welfare. • Senate insurance, commerce & Labor: 1st hearing (3/22/11) SB 73 aLcOhOL SaLeS (Manning, r – North ridgeville) To allow manufacturers of nonbeverage food products to purchase at wholesale beer and intoxicating liquor from a and B liquor permit holders. • eNacTeD: Signed by the governor (4/21/11) SB 91 WiNe/Beer (Schaffer, r – Lancaster) To exclude manufacturers and distributors of wine and distributors of beer from regulation as food processing establishments under the Pure Food and Drug Law. • referred to Senate health, human Services & aging (3/8/11) SB 169 iNSTaNT BiNgO (grendell, r - chesterland) To permit veterans, fraternal, and sporting organizations to conduct charitable electronic instant bingo. • referred to Senate Finance committee (5/17/11)

JUNe 2011 OhiO Beverage MONThLY 11

newproducts&promos

ruFFIno SPARKLES WITH fIRST-EVER PROSECCO

BIVIo ItALIA ALIA O OffERS ffERS GREAT STILL WINES

pInnAcLe VodKA WHIPS UP NEW CAKE VODKA

Ruffino launches the inaugural Ruffino Prosecco DOC, the first sparkling wine addition to the extensive Ruffino portfolio. Known for producing excellent Chianti, Ruffino Prosecco is made in an extra-dry style and offers aromas of apples, pears and citrus fruits and rich flavors of peach and apple on the palate followed by a fruity and floral finish. SRP: $14.99

Bivio offers a modern take on classic Italy with distinctly Italian wines made in a contemporary style. The wines include Pinot Grigio, Chianti and Tuscan Red from Italy’s most renowned wine regions. Fresh, bright and of high-quailty, the Pinot Grigio is one of the first with a convenient screw cap. Bivio Italia is marketed nationally by 585 Wine Partners.

White Rock Distilleries has added a new flavor to its vodka portfolio—Pinnacle Cake Flavored Vodka. Pinnacle Cake brings together imported French vodka and the unmistakable taste of cake batter. Available in 750ml, 1L, 1.75L and 50ml sizes. SRP 750ml: $15.99

www.ruffino1877.com

www.585winepartners.com

www.whiterockdistilleries.com

707-265-4003

tHe dALmore LAUNCHES CIGAR MALT fOR fATHER’S DAY

HpnotIQ ADDS NEW HARMONIE TO PORTfOLIO

mALIBu UNVEILS NEW PREMIXED TROPICAL SEA BREEZE

Fans of The Dalmore who enjoy their single malt with a fine cigar will be especially pleased with The Dalmore Cigar Malt Reserve, perfect for Father’s Day. The nose has aromas of orange marmalade, honey and citrus, while the palate offers creamy notes of vanilla and a finish of tropical fruit. Years spent in Oloroso sherry casks impart intense notes of almond and spices. SRP: $125

Hpnotiq Harmonie expands upon the incredible success of the original Hpnotiq with a distinctive, vibrant, violet-hued blend of infused berries, hints of flowers, premium French vodka and a touch of Cognac. A fun and distinctive new blend, Hpnotiq Harmonie is delicious on its own or versatile enough to make myriad cocktails and shooters. SRP: $24.99

Malibu launches Malibu Tropical Sea Breeze, the newest flavor addition to the Malibu line of premixed cocktails. Sea Breeze is a perennial warm weather drink favorite, and like other Malibu Cocktail products, Tropical Sea Breeze is packaged in environmentally friendly 1.75L pouches that are great for outdoor occasions or on the go. SRP: $19.99

www.thedalmore.com

www.hpnotiq.com

www.malibu-rum.com

12 OhiO Beverage MONThLY JUNe 2011

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2:13:16 PM

LaSTcaLL

LaST caLL

What Do We Do With Pour cost Percentages anyways? BY chUcK DeiBeL

i and welcome back to The Last call! This issue marks the one year anniversary of the column. This month we are going to discuss pricing and costs and how to make more money. There are several analysis numbers people can use to do this. actual Pour cost percentage and ideal Pour cost Percentage are two of the most widely used. Both should be used, but the ideal one is underused and often misunderstood. There is ideal revenue per ounce/unit and there is ideal Net Profit per ounce. These numbers can be applied to a single brand, category or the entire inventory. Most bar operators only calculate their actual percentage. and often they only do it on their overall inventory and sales. Often, they don’t break it up between liquor, wine or beer. Often the beer includes draft and bottles. The problem with only calculating the actual percentage is you don’t have a reference or comparison point. You can only get that if you calculate your ideal percentage as well. and it must be recalculated for the same time period. regarding the use of Pour cost percentages; i will often hear people say “i know my costs”, with great conviction. i will ask them do they know what their ideal percentage is and they will answer that question by providing me either how they compared their current number to a previous period of time, or it’s being compared to their financial budget. Or they may respond with that some sort of confusion about what i am asking. They might even write off my question like it’s nonsense and it’s not necessary to know the ideal percentage. i rarely hear that they recalculated their ideal percentage for the current product mix of the current period of time being measured. if you don’t’ do that, frankly, you will have no idea as to how “well” you did in comparison to how well you should have done. comparing the current actual percentage to a past actual percentage is like trying to determine if the count on your current cash drawer is short by comparing the current count for today to the actual count for the same day of the prior

week. What is done is comparing the actual count for the day to the Z tape or the cash in Drawer report that defines the amount of the cash that should be in the drawer or the ideal amount of the cash. There are several ways or methods to calculate shrinkage. One is to compare your ideal pour cost percentage to your actual pour cost percentage. The difference between the two is the amount of your shrinkage. however, just knowing the amount of the difference of the shrinkage as expressed by a percentage number doesn’t usually express very well how much product is missing. in other words if your ideal was 27% and your actual percentage was 29%, then knowing the difference of 2% points doesn’t really tell you how many dollars or number of beers you were missing. To determine the number of beers you are missing you have to calculate your shrinkage by another means.

The PrOBLeM WiTh ONLY caLcULaTiNg The acTUaL PerceNTage iS YOU DON’T have a reFereNce Or cOMPariSON POiNT. however, if you don’t have a POS system you cannot even calculate your ideal percentage without determining the amount of the missing product first. This must be done by taking an inventory, calculating the quantity of the missing product and taking the sales and calculating the quantity of the product that should have been used. To do this you have to reprogram your cash register to have buttons that have prices for each price and inventory category. Or you can hire Bevinco and they can do it for you. Often people will determine their ideal percentage for each item. They will then average out all the products to get a blended cost percentage. They will then compare that number to their current actual number to see if they are missing anything. That is misguided as they are not recalculating the ideal

chuck Deibel

percentage for the current product mix. By recalculating it, you are taking into account the use of happy hour pricing and the current product mix which will be different every day, week and month. To recalculate be prepared to spend countless hours doing it each week, or get yourself a really good software program. if you have any questions, feel free to write to me at deibel@bevinco.com. We will cover this more next issue. have a great summer!

When you did your inventory last week, how many shots of crown royal were you missing? how many pints of draft beer were you missing? if you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

JUNe 2011 OhiO Beverage MONThLY 13

14 OhiO Beverage MONThLY JUNe 2011

eveNTS&BeNeFiTS

aTTeNTiON Bar OWNerS !

give Your Servers added Benefits ! BY MOLLY McKee about their profession, they will be able to network, learn what’s new in the industry and meet decision makers in the industry. as a member of the OBa, bartenders will be invited to attend quarterly OLBa meetings held in various cities across the state. at quarterly state meetings, the OLBa hosts important state leaders as keynote speakers and often welcomes state representatives who come to address the members at local board meetings. So the bartender too will be able to voice their concerns within the industry. We are here to protect your interests and give you an opportunity to join forces with other bartenders and permit holders so your voice can be heard! Molly McKee, OLBa Management Team

The OBa provides a variety of other benefits, including: gaS BiLL SaviNgS

ar owners looking to give their bar tenders and ser vers added benefits should consider a membership in the Ohio Bar tenders association. a subsidiary of the Ohio Licensed Beverage association, the Ohio Bartenders association was created to provide services specially tailored to the particular needs and interests of bartenders and servers. Bar owners can simply deduct the $25.00 dues payment as a single payroll deduction or spread it out over several pay periods as agreed upon by the server. contact our office at 800-678-5995 by e-mail to mmckee@olba. org to request a payroll deduction form. You are in business to be the best! Why shouldn’t your staff be the best, as well. The Ohio Bartenders association (OBa) is a membership service organization representing bartenders in Ohio. The Ohio Licensed Beverage association, a group of permit holders, wanted to create this association so bartenders could also be involved with every aspect of the business and network with other bartenders. By uniting with bartenders who care

as a member of the OBa, you can enroll in a program that offers a competitive and consistent gas price for your home or business. You can save up to 1/3 of what you are currently paying. The Ohio Licensed Beverage association has partnered with consumer choice Marketing in order to offer you better energy service with a lower energy cost. Signing up is easy, call our office for more information, 1-800-678-5995. eXciTiNg eveNTS The Buckeye Bar expo is the biggest event of the year for permit holders and bartenders in Ohio. The show features product sampling and demonstrations, educational oppor tunities and great entertainment. This year’s event is being held at The Bluestone, 583 e. Broad St. in columbus. The OLBa schedules a variety of other productive networking opportunities each year and you will be invited too! annual lobbying days, quarterly meetings and an annual convention provides members with

Application for Membership ______________________________________________________________________________ Name ______________________________________________________________________________ Place of Employment ______________________________________________________________________________ Address City State Zip ______________________________________________________________________________ E-Mail Address ________________________________(_____)________________________________________ County Phone Number

the chance to interact with one another and others dealing with the industry. as a member of the Ohio Bartenders association, you get four free tickets each year! TechNiQUeS OF aLcOhOL MaNageMeNT

Don’t get busted! TaM can help you prevent an unnecessary citation! TaM, the Techniques of alcohol Management program, is the leading server training program for the licensed beverage industry. The aim of the TaM course is to upgrade the skills and professionalism of beverage retailers and servers and to teach them detailed information about state laws. TaM is a complete, easy-tounderstand educational package that is ideal for any bartender or server. For further information on how you can sign up for a class, please call the OLBa State Office at 1-800-678-5995 or visit www. olba.org. heaLTh iNSUraNce as a member of the Ohio Bartenders association, you can enroll in several health insurance options offered exclusively to OBa and OLBa members. For more information or questions on the coverage plans please call cindy craig at 614-9219100. Other exciting Membership Benefits include: • Free access to legal counsel regarding laws and regulations (a $50 per use value) • a full-time lobbying staff to protect your interests in the state legislature • Free subscription to the Ohio Beverage Monthly (a $20.00 value) call our office at 1-800-678-5995 or fill out the form below to join the OBa today!

Annual Dues

Annual Dues $ 25.00

Please return this application with your payment to: Ohio Bartenders Association 37 W. Broad Street, Suite 480 Columbus, Ohio 43215 800.678.5995 Or Charge to: ___Visa ___Mastercard #__________________________________ Expiration Date___________ Signature___________________________

JUNe 2011 OhiO Beverage MONThLY 15

FLAVOREDMALTBEVERAGEs

OUT CHECK VATIVE INNO THESE UCTS: PROD

BUZZ

Jeremiah Weed flavored malT BeverageS Jeremiah Weed flavored malt beverages, are available in Lightning Lemonade, Roadhouse Tea and Spiked Cola. These flavored malt beverages, resonating strongly with male consumers, are an alternative to beer (ABV of 5.8% alcohol is same as traditional beer), ideal for watching the game, tailgating and summer barbecues.

Smirnoff on The rockS Inspired by classic mixed drinks, Smirnoff On The Rocks, recently rolled out to 14 states, provides a far simpler alternative to whipping up fresh cocktails with its Smirnoff Lime & Cranberry, Smirnoff Classic Lemonade and Smirnoff Blueberry & Lemonade varieties, all meant to be poured over ice. Less sweet than other FMBs/PABs, it has an ABV of 9.9% alcohol content - between that of wine and traditional beer. The resealable 1L bottle contains approximately six servings, conveniently listed on the label so consumers are aware of standard serving sizes. Ladies may want to try Smirnoff on the Rocks for a festive girls night in.

16 OhiO Beverage MONThLY JUNe 2011

Smirnoff PremiUm malT mixed drinkS Driving the growth of the FMB segment is Smirnoff Premium Malt Mixed drinks, Smirnoffâ&#x20AC;&#x2122;s first-ever venture into the malt beverage format, launched in 2010. Whether itâ&#x20AC;&#x2122;s sipped at home to unwind, or with a small group of friends, Smirnoff Lime & Cranberry, Smirnoff Lemonade and Smirnoff Blueberry & Lemonade, available in a six-pack format, delivers the convenience of beer and the experience of a freshly-made classic mixed drink. Less sweet than other FMBs/PABs, and with lower carbonation to boot, Smirnoff Premium Malt Mixed drinks have a 5.8% ABV.

arOUNDOhiO ageNcY iN The SPOTLighT Q & a

corks Wine & Liquor Pat connell – Store Manager address: 27250 crossroads Parkway – Suite a rossford, Ohio 43460 Phone: 419/872-6800 Type of Business: Liquor Store/Wine Shop

customers under the age of 60’ policy. i personally remind all employees to card, card, card. What are your plans and dreams for your business? Our current plans are to continue growing while providing both our wholesale and retail customers with the best service we can provide. Our dream is to become a destination store in Northwest Ohio by adding to our large selection wine, beer, and liquor. if you could give advice to someone starting out, what would it be? retail is not always easy, but if they insist on entering the industry, i would tell them to focus on the customer and to be patient. good service will bring your customers back and you will continue to grow.

What makes your business unique? Our wine department and focus on customer service makes our business unique. Our large wine selection and knowledgeable wine manager makes our store a destination for people looking for that hard to find bottle of wine. We also make all of our customers welcome as we greet them with a smile and a hello when they enter the store and the oﬀer of carry out service upon their exit.

What is your biggest business accomplishment so far? To date, our biggest business accomplishment and challenge is continuing to grow our store.

how long have you been in this industry? i have been in the liquor industry for 3 years. how did you get involved in this industry? i got involved in the industry 3 years ago when the opportunity to run corks Wine & Liquor was oﬀered to me. The owners were looking for somebody with retail experience to run the store.

Does your business host any special events? if so, please describe. We have wine tastings in the store every Thursday and Friday. The wine tastings are a great way for our customers to try something new and to explore many varietals from around the world. Please describe the measures taken by your agency to prevent alcohol sales to under age persons: education is very important to prevent alcohol sales to under age persons. We are sending each of our employees to alcohol awareness classes, increasing signage in the store for both our employees and customers, and instituting a ‘card all

once i left school. after working as a supermarket manager for 7 years, i worked for a transportation company as a dispatcher for about 10 years. My experiences in both fields help me in my day to day activities at corks. My supermarket experiences help me with ordering and inventory control while my logistics background enables me to provide dependable and on time deliveries to our wholesale customers.

if you could change anything in regard to your business, what would it be? if i could change one thing about the business, i would increase the size of the store. We still have the space to continue to grow with our current building, but a larger sales floor and back room would enable us to carry a larger variety of products for our customers. as the population continues to grow around us, increased sales space would be nice.

have you owned or worked in any other type of business? i worked for a local supermarket chain while in college and for about 10 years

JUNe 2011 OhiO Beverage MONThLY 17

arOUNDOhiO WiTh rNDc 1) agency Store #933, Wine and Spirits in Brecksville, with a display of 6cs Titos vodka american Made and Stephanie Syvuk from rNDc general 2) agency Store #969, Solon Wine and Liquor in Solon, with Manager Brad Twiss and a display of Platinum 7x

3) agency Store # 933, Wine and Spirits in Brecksville, with a display of absolut summer and Patrick Mahoney from rNDc 4) agency Store #991 in Middleburg heights with Patrick Mahoney from rNDc general and a display of absolut cosmo 5) Jim ellers from William grant and Bryan Patterson, Manager of 87 West at crooker Park, conducting a glenfiddich consumer scotch tasting 6) Spring holiday display for Pernod ricard with Jonathon rivera from agency Store #948 in Lorain, rags Wine and Beverage

18 OhiO Beverage MONThLY JUNe 2011

TheBarBLOgger.cOM

SOciaL MeDia FOr BarS 101 Learn the Basics here First BY BarrY chaNDLer

t’s difficult to turn on the Tv, listen to the radio or read a newspaper without seeing more and more references to and mentions of social networks such as Twitter, Facebook, Foursquare, Yelp and others. What started in many of these cases

i’ve heard many bar owners say that they “don’t get” Twitter, don’t have time for Facebook and don’t have a clue what Foursquare is. The reality today is that deciding whether to get involved with social media or not is no longer an option. The question is “how WeLL do you do it?”

a NeW WaY ThaT We cOMMUNicaTe WiTh FrieNDS aND FaMiLY BUT MOre iMPOrTaNTLY FOr BarS, a NeW WaY TO aTTracT, eNgage aND KeeP LOYaL cUSTOMerS. as small college projects, these sites have quickly grown to become the cornerstones of a new revolution. a new way that we communicate with friends and family but more importantly for bars, a new way to attract, engage and keep loyal customers. Over the coming months, i hope to share with you the specific uses these networks have for Bars, share examples of how other bars are leveraging them to increase sales and keep you up to date on the latest ways that you can take advantage of these amazing new channels to grow your bar business. i won’t go into too much detail as to what each site is as i believe this information is freely available in many places online, but to give you a brief overview, Facebook, Twitter, Foursquare & Yelp are the four most important social networks for bars.

Why? Because your customers get it, your customers use these sites to communicate more then they would with email or text messaging, they take note of reviews their peers leave about bars and restaurants and make their purchasing decisions based on peer recommendations 78% of the time. They take to the web to complain about bad service, shout about great service and perform extensive social research before committing to a product or brand. So how can you get started and how do you start to reap the rewards of participating on these networks? Well, the first thing that you have to understand is that these platforms are not advertising platforms; they’re not a new outlet for you to paste your happy hour prices 20 times a day. These new tools are “engagement channels” where you talk and engage WiTh your customers rather than aT them. What

this does is that it allows you to continue the conversation after a customer leaves the bar or even before they ever get there! Your customers don’t use these networks to be advertised to. They use them for the community aspect, for the recommendations and for socializing. Once you remember that this is the reason these networks have become so popular and useful, then your messages and interactions will reflect this. The basic requirements for your bar to begin with are: • a Twitter.com account for your bar • a Facebook.com Fan Page • a Foursquare.com account Many of my clients use these platforms to share photos of their promotions with their followers, ask their friends to help name menu items, invite them to the tapping of a new keg, create special offers only available to their social media friends, listen to what is being said about their bar online, handle customer service queries and many more great ways that improve customer retention, allowing customers to share your info and expand your reach and reduce the expensive reliance on unmeasurable traditional media. Over the next few issues, i’ll go through the uses of each of these networks in detail and give you actionable ideas to take advantage of the social media revolution we’re all now part of. For more social media tips and video tutorials, log on to www.thebarblogger. com.

JUNe 2011 OhiO Beverage MONThLY 19

THEFIND FATHER’S CHOICE For dads craving the smooth stuff, look no further than the new release of Auchentoshan Single Malt Lowland Scotch Whisky. He’s sure to be impressed by this limited-edition 1998 vintage—there are only 750 bottles available in the U.S—tripledistilled and matured in sherry casks. auchentoshan.com

THEFIND

BE IN OW! THE KN

BANG FOR YOUR $20

great WINES

Customers don’t have to forego their summer vacation plans just to buy wine. Great Wines Under $20, the new book (Krause Publications) from auctioneer, appraiser, and historian Elyse Luray, guides readers through this biggest— and attractive—segment of the wine market. elyseluray.com

under $

Elyse Luray

THE OBSERVER This month, Jill DeGroff, aka King Cocktail’s wife, releases Series II of Lush Life: Portraits From the Bar, a collection of whimsical illustrations, recipes and saloon tales dedicated to “Cocktailians Around the World.” kingcocktail.com

FROM FRIULI Synonymous with luxurious wine and amaros, Italy may soon be known for its vodka, too. A quartet of Italian tastemakers—Arrigo Cipriani of the renowned Harry’s Bar, Lapo Elkann of FIAT and two Friulian master distillers, Marco Fantinel and Francesco Cosulich—introduce I Spirit Vodka. Fivetimes-distilled, it’s made with white grapes and grains from the Friuli region, along with water from the Dolomites. ispiritvodka.com

WEST COAST PARTY San Diego is ramping up its reputation as a mixology haven with the third annual San Diego Spirits Festival, June 25th and 26th, set on Port Pavilion Pier on Broadway. The brainchild of Liz Edwards, the festival is jam- packed with tastings, seminars, cocktail competitions and, of course, glitzy VIP after-parties. SanDiegoSpiritsFestival.com

MEDITERRANEAN-STYLE MIXING Bartenders are falling for Figenza, the vodka made with real Mediterranean figs. In a recent episode of the Food Network’s Iron Chef America, even Morimoto used it in his fig and sake martini creation. To inspire experimental home mixologists, the brand launched its drink-of-the-month campaign, featuring libations such as the “Lychee Figtini” and “Sunny Peach” with gin, kiwi puree, cranberry juice and sour mix. figenza.com

20 OhiO Beverage MONThLY JUNe 2011

cheFScOrNer

WeLcOMe TO cheFS cOrNer! Lets get acquainted! BY QUiNN M. aLLeN cSc

adies and gentlemen, welcome to the world of business and culinary art! i am chef Quinn allen and this is chef’s corner. This is the wonderful arena at which front of the house

Quinn allen, cSc

and back of the house put aside their diﬀerences, even though all the servers are catty divas and all the cooks are slow and wrong. in this column i will share with you how kitchen operations can have a serious impact on the success of your overall business. i will share recipes, tips and techniques that turn your kitchen operation into something that drives your business, instead of dragging it down. in this month’s column, i would like to explain why i have decided to write this column. Through my many years in this wonderful bar/restaurant industry i have witnessed the rise and fall of great employees and great businesses alike. Through my experience, i have learned that the only things to do are: 1. Don’t ever speak up! even if you’re right, it’s career suicide, or 2. Keep absorbing everything you see and hear to use one day in a positive manner to help yourself and others that trust you enough to listen. Over the years, i have obtained the fancy plaques and framed certificates that prove i did specific things, met the required hours (and then some),

and guessed right enough times on tests to get me a certification as a chef in the world of culinary arts and the varied forms of business management. however, it is experience that defines a person in the working world, and experience can’t be framed and put on your mantel next to your picture of celine Dion that reads “my heart will go on.” however, your experience will always be known through your actions and the impression you leave behind. i’m here to benefit you, the reader, in any way, shape, or form that i can. You may not always want to hear it, but someone has to say it.

ONce YOU geT DOWN TO The BaSicS aND STarT BUiLDiNg UP agaiN, TrUe PrOgreSSiON caN Be MaDe, JUST aS iT WaS WheN The BUSiNeSS FirST OPeNeD. The only thing more frustrating than running a business is running a business unsuccessfully. in the world of bars, restaurants, and taverns, there are so many angles to cover that when one thing goes wrong it becomes a diﬃcult task to find the source. as a business grows, it grows further and further from the pure idea that gave it birth. every business starts as an idea, an infectious thought or “virus” that continues to contaminate the minds and inhibitions of others until it eventually gains form. When a business is born, the work isn’t just in maintaining, but progressing and evolving. Like everything, a business must evolve with its surroundings while still staying on track with the scope that made it great in the first place. growth is wonderful; however, control is what will generate consistency. consistency will in turn, result in progression. Business owners are very similar to chefs - arrogant, self-centered, and set in their ways. i’m positive that’s how it is because i’m the smartest and most

talented chef that the great state of Ohio, and maybe even the earth herself, has given birth to. That’s just how it’s going to be, so it’s better to get over it now and to keep flowing with me. careful, it’s contagious. The best thing for an owner/chef to seek when everything starts slowly falling out of place is advice. an outside opinion paired with guidance that brings to light the proprietor’s habits is essential. Bad habits tend to grow step for step with the business and are often difficult to see. if someone would have done this with charlie Sheen’s career, much could have been saved, and by much i mean, not that much. after realizing that a dream is under producing and slowly leading to its own demise, the last thing the staff wants to hear is how it was entirely their fault. When you take off the cherry, sprinkles, and sugar, you’re left with the dish that was supposedly impossible to screw up. That is what it has to come down to, you don’t give people what they want, you give them what they need. Like a soldier to boot camp, you break them; you break them so far down that the only thing they rely on are the basics, and then you build them back up under different ideals and mentalities. The same goes for such broad things as a business, and very specific things as the “Queso Blanco” at your favorite Mexican restaurant. Once you get down to the basics and start building up again, true progression can be made, just as it was when the business first opened. The thing is that you have to constantly reinvent and/or rework yourself to stay current with the ever evolving human race. They said you couldn’t teach an old dog new tricks, then all the sudden cesar Milan comes around and now dogs have been doing back flips, speaking english, and playing poker on a regular basis. So don’t lose faith or give up just yet, the chef Whisperer is here. Quinn M. allen cSc chefscorner@ohiobeveragemonthly. com

JUNe 2011 OhiO Beverage MONThLY 21

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22 OhiO Beverage MONThLY JUNe 2011

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WORTH THE UPGRADE It’s Time to Elevate Your Beer Program BY JIM CLARKE

or many restaurants, beer often gets overshadowed by the wines and spirits components of the beverage program—a few bottles, a few drafts, something “lite”; re-order as needed. But today more and more guests are asking for something more, expecting a bit of the range and diversity exhibited in today’s marketplace. Craft beer and specialty bottlings are no longer the preserve of select bars.

Social Kitchen & Brewery in San Francisco is known for its stellar beer program.

Expanding choices is not really difficult. For one thing, even higher-end, limited availability beer doesn’t get that expensive when you compare it to your wine program. That lower price gives your beverage program flexibility in today’s unpredictable economy. “When wine drops, beer picks up and vice versa,” says Curtis Allred, general manager for the Tuscarora Restaurant Group in Virginia. According to Rich Higgins, brewmaster at Social Kitchen & Brewery in San Francisco, director of San Francisco Beer Week—and one of the world’s only three certified Master Cicerones—beer’s lower prices offer several other advantages: “You can change your list quickly. You can take chances, and if a beer’s not moving, it’s not eating up your balance sheet. The top tier is still much more affordable than even mediocre wines.”

AMERICANS TEND TO FAVOR DRAFT BEER WHEN THEY GO OUT; AFTER ALL, IT’S AN EXPERIENCE MOST CUSTOMERS CAN’T ENJOY AT HOME

Draft or Bottle?

Photo: Austin Hastings

Look to the Competition But there’s more to jazzing up a beer program than throwing a few craft beers on the list. Allred says he spends as much time looking at other restaurants’ lists as his own, which not only helps him see what’s popular but can also make his lists stand out among the competition. Beermenus.com, which posts beer lists of restaurants and bars for the New York, Philadelphia, Chicago and San Francisco areas, is a great resource for seeing what’s out there. Will Stephens, who founded the site with his brother Eric, says he sees more and more places with five to 10 draft lines—dedicating at least a couple of those to craft beers now—and that’s not including the specialty venues.

If you’re starting from scratch, you can offer as many drafts as you have room for; Allred says the extra cost for installing 20 lines is minimal compared to the initial eight or 10. Higgins cautions that you might need more refrigeration room than you think. He designed the program at Delarosa in San Francisco where initially kegs and food shared a walk-in, making life difficult for the bartenders and kitchen staff. A beer-only walk-in with room for at least two of each keg is ideal; kegs take at least 48 hours to get to service temperature, so not having a back-up chilled means 86-ing a beer for a while or wastefully serving a lot of foam each time a keg runs out. Sound like a lot of trouble? Well, draft beer, with its higher margins, is

where the money is. In addition, Stephens says Americans tend to favor draft beer when they go out; it is, after all, an experience most customers can’t enjoy at home. But bottles are not without their own benefits. “With bottles your margins may go down, but the sale price can go higher,” says Higgins. Which format, draft or bottle, you focus on can depend on your resources. A draft system has more costs upfront and in maintenance than bottles. On the other hand, some beers are only available in one format or another, so if you want that brew you have to take it as it comes. For beer styles where freshness is a priority, they are often better suited for draft service. Many establishments favor local brews for their taps, but David Flaherty had a different experience when he set up the program for the wine bar Terroir Tribeca in New York City. Initially, he sold all local drafts, and rounded that out with an eclectic, international bottle list. “It took a year before I sold through a case,” says Flaherty of one of his selections, Hop God, an IPA aged in Chardonnay barrels from Nebraska Brewing. So Flaherty turned the program on its head, serving most of his local selections by the bottle and putting his more unusual beers on draft. Now both sell well. Guests can have a more obscure beer without investing in a bottle, and can even taste the less familiar beer before they commit.

BEER UPGRADE

Left: In Chicago, Jake Williams trains his staff weekly at Rocco Ranalli’s on five different beers; Right: At Delarosa in San Francisco, a beer walk-in simplifies life for bartenders.

Move more eclectic beers, says Flaherty, “and you become the darling of your beer salesman.” More interesting selections come your way, and when a small handful of specialty kegs or cases come into your market, you’re the one who hears about them first. In Virginia, Allred cultivates relationships with distributors as well as with local producers, even sending restaurant employees on “internships” at nearby breweries. According to the Brewers Association, the majority of Americans live within 10 miles of a brewery, so beer even more than wine is well-situated to capitalize on today’s interest in local produce and agriculture. Stephens says some markets, like Brooklyn, are strongly focused on promoting local products, and doesn’t expect that to change: “It’s already regional in terms of availability [many breweries only distribute to a limited number of states], and will probably become more regional as people realize how perishable beer is.” Importers, however, are becoming more and more careful about protecting their beers during shipping. B. United International, for example, recently opened a facility in Connecticut where it receives tanks of beer from its European suppliers and kegs them, providing better temperature control during the voyage across the Atlantic.

Talking the Talk Despite a growing popularity—craft beers were up 9% by volume for the first half of last year, despite overall sales being down 2.7%—craft beers don’t sell themselves like the ubiquitous domestic and

Photo: Henrik Kam

Local Connections, Foreign Friends

ANY SERIOUS BEVERAGE PROGRAM CONSISTS OF WINE, SPIRITS AND BEER import brands do, so be prepared to train your staff. Jake Williams, beer manager at Rocco Ranalli’s Café & Pizzeria in Chicago, says this is the hardest part. He trains his staff weekly, on four or five beers each time. Higgins says it’s important to do more than describe each beer to staff, however. “You want to help servers understand why beer has its place. Make sure they can train themselves,” he notes. Flaherty agrees. At his monthly staff tastings a portion of the class is always devoted to “Beer 101.” When servers understand the

Glassware like this Beer Classics collection designed by Spiegelau can elevate the beer drinking experience

brewing process, Flaherty points out, it becomes easier for them to learn about individual beers and they become more enthusiastic and confident sellers.

Restaurants, Not Bars “Pairings are generally server-driven,” says Allred; his servers find it a great tool for introducing guests to different beers and enhancing the dining experience, and he makes a point of including food at their beer classes so servers will be ready. Williams teaches recommended pairings to the servers at Rocco Ranalli’s and has even added them to the menu itself. Stephens sees more and more of the restaurants listing beer dinners on his site. He says these events, where each course is paired with a different beer (often from a single brewery, region, or style), create important promotional tools to interest customers in general beer programs.

More Than Just a Glass Pairings can help show off beer (and the food, too) at its best, but so can the right glass. Some breweries, particularly Belgians, offer free glassware specially suited to its beers, which can also help develop interest in those brands. Some beverage managers, however, feel that doesn’t suit their establishment. It depends on your

KEEPING UP WITH CRAFT For years, beer drinkers have gravitated to the same familiar brands: American stalwarts Budweiser, Miller and Coors, and imports like Heineken and Guinness. But now that craft brews have blossomed into popularity, the big guys aren’t relying on loyalty alone to drum up sales. Here’s a glimpse at how they have expanded their portfolios to make room for more contemporary beer offerings:

Anheuser Busch-InBev: When Chicago’s

like Belgian White. Leinenkugel’s, brewed

beloved Goose Island announced it was

in Chippewa Falls, WI, since 1867, is the

being bought by Anheuser-Busch for

nation’s seventh-oldest operating brewery,

around $39 million, immediately the chatter

and strikes a chord with today’s consumer

started. While devoted Goose Island fans

with its ever-changing tastes from Summer

might be saddened by brewmaster Greg

Shandy to Fireside Nut Brown.

Hall’s departure, optimists can see the brand’s alignment with the brewing giant as

Pabst: With consolidation par for the

an opportunity to build more exposure and

course in the beer industry, Pabst remains

release new iterations.

the country’s last independent, Americanowned brewery of its ilk. Most of its beers,

BEER UPGRADE

beer list, but Higgins believes you can get by with about four different types: the shaker pint, the fluted pilsener glass, the weissbeer glass—designed to accommodate the generous head of wheat beers—and some sort of stemware, be it a shorter snifter or more like a Burgundy glass, “something that elevates the beer over the hand when you’re holding it so you can see the beer clearly.” He also emphasizes the importance of cleanliness and abhors stackable glassware, which creates rings on the glasses that mar the appearance and head formation of the beer.

including Pabst, Schlitz and Stroh, have been around since the 1800s. Pabst taps into its history to create campaigns like the new one for its Old Style beer, celebrating a 61-year relationship with the Chicago

Not a Beer Destination?

Cubs. To mark the

If you’re not expanding your list much, there are still things you can do to give it a fresh twist. Higgins says the growing interest in beer cocktails can cast fresh light on your mainstream American light lagers, which often make a good base ingredient— think of it as the vodka of your beer cocktail program. With their lack of bitterness they also work well in cooking and can pair with delicate dishes where more assertive beers might overwhelm the food. These days it’s not just specialty bars that are featuring good beer, and you don’t want to go bigger than you can handle. Williams says Rocco Ranalli’s list expands and contracts with the seasons, as outdoor seating allows them a lot more sales opportunities in the summers. “You want to make sure there’s no stale beer. For most beers if you’re keeping it more than 1½ months, it’s too much,” he points outs. “It’s not the size of the beer list,” says Flaherty. “If you only have five or six bottles there’s no reason a couple of them shouldn’t be craft or local.” He notes that your typical beverage program consists of wine, spirits and beer: “These days, if the beer list is lacking I don’t see the restaurant as serious about its beverage program.” ■

occasion, collectors’ edition bottles Guinness: Last fall, Guinness released its

are designed to

Foreign Extra Stout, which traces its roots

look like wooden

back to 1801 when it was first brewed at St.

baseball bats with

James’s Gate brewery in Dublin and known

the Cubs and

as West India Porter. Offering the fullest

Old Style logos

flavor in the Guinness portfolio, it’s deep

and the phrase

brown, carbonated and has strong, roasted aromas that beer connoisseurs relish.

“Chicago’s Beer Since 1902” etched into them.

Heineken: Green glassbottled Heineken will always be

Sam Adams:

iconic, but now that New-

Jim Koch is

castle Brown Ale is part of its

one of the

portfolio, it means beer fans

beer industry’s

can look forward to limited

pioneers, and

releases like Newcastle

rightfully so

Summer Ale, Newcastle

after putting

Werewolf, Newcastle Winter

craft beer on

IPA and Newcastle

the map with

Founder’s Ale.

Sam Adams. Arguably the best-known

MillerCoors: Miller and

craft beer in the country, Sam Adams

Coors might be what this

continues to diversify. Its most recent

behemoth is known for,

effort: the 2011 Samuel Adams LongShot

but Blue Moon, which first

American Homebrew Contest - Category

hit the beer market in 1995,

23 Variety six-pack which features two

offers choice with styles

innovative homebrews.

Dr. Frank’s Vinifera Wine Cellars, known for its Riesling, is one of the Finger Lakes’ most esteemed wineries.

Empire State Wines Rise in Quality, Interest—and Sales BY ALIA AKKAM

n April, Kelly Urbanik, winemaker of Macari Vineyards on Long Island’s North Fork, headed west to Williamsburg to pour Merlots and Sauvignon Blancs and discuss the winery’s sustainability initiatives to a throng of curious oenophiles. The evening was the latest installment of Brooklyn Winery’s New York State Winemaker Series, created to introduce New York-made wines—and the stories and people behind them—to city residents. “We are a New York winery; it is our responsibility to support New York winemaking. A night here brings these winemakers to a market they might not have been able to access before,” shares Brooklyn Winery co-founder Brian Leventhal.

While it may not grow its own fruit, full-fledged Brooklyn Winery is a place where customers can partake in hands-on harvest sessions with winemaker Conor McCormack using New York State grapes, like the Riesling from Nutt Road Vineyard in the Finger Lakes ready for release this month. “Conor, who is from California, was blown away by the quality of the fruit,” says Leventhal. McCormack is not the only one. While New York wines may not have the clout and wide distribution of, its Califor-

Harvesting at Paumanok Vineyards on Long Island includes grapes like Chenin Blanc and Cabernet Sauvignon.

nia counterparts for example, recent figures from the New York Wine & Grape Foundation show that America’s number three grape and wine producer is making strides: Throughout the state’s five major wine regions, 180 million bottles are produced annually. From 2000 to 2010, 187 new wineries opened—more than in the previous 170 years. So what’s propelling this growth?

The Inn at Glenora photograph courtesy Kristian S. Reynolds

World-Class Quality The establishment of Hargrave Vineyard on the North Fork in 1973 spawned Long Island’s now lucrative wine industry. Pioneers like Pindar and Lenz followed, realizing the potential of local vineyards set in microclimates akin to Bordeaux. Now, 30 years later, buoyed by tourism, tasting rooms across the North and South Forks are packed with customers trying the likes of Peconic Bay’s Nautique Espirit de Rose or Channing Daughters’ Sculpture Garden blend; others sip bubbly while listening to live jazz at Sparkling Pointe, or scope out the artwork at Bedell Cellars while waiting for a pour from the Taste series. Longtime winemaker at Wölffer Estate in Sagaponack, and founder of The Grapes of Roth, Roman Roth is quick to note these glamorous settings would be moot if there wasn’t quality to back it up: “New York is one of the toughest markets in the world. If you don’t have quality you get crucified.” A heavy contingent of TriState and Florida consumers clamoring for Wölffer wines—the winery produces about 22,000 cases annually—attests to this must-have quality. Winemaker Kareem Massoud’s parents, Charles and Ursula, originally

NY WIN NES

primarily Rieslings, gain wider recognition, too, finally acquiring coveted 90point ratings. “As much as you don’t want to emphasize scores, for a region like us, it shows people are finally recognizing our good wines. It’s helped a number of wineries with more national distribution, which has been one of the big barriers to exposure,” she says. The Hudson Valley may be New York’s oldest winemaking region, but it’s certainly been overshadowed by Long Island and the Finger Lakes in the past. Brotherhood in Washingtonville, America’s oldest winery, proves that Hudson Valley wines are ready to be taken to new levels. Brotherhood, and other wineries wanted to start a silklike Whitecliff and Millbrook, worm farm in Beirut, but are local favorites for good rearead about the Hargraves son: their quality. Carlo DeVito and decided to tweak their of Hudson-Chatham Winery, goal to establish Paumanok who launched the New York Vineyards on the promisWine Council to help promote ing East End instead. Now, wines from the region to consumPaumanok is known for its ers and trade, thinks that’s about Chenin Blanc, the only to change. “The Hudson Valley one made in New York, and is home to some of the best casa Cabernet Sauvignon that sis made anywhere in the U.S. Baco Noir, like this one thrives in vineyards further or Canada. It has a unique refrom Hudson-Chatham Winery, is helping the west than most other Long lationship with the fruit, which Hudson Valley become Island wineries. Massoud produces an intense dessert wine synonymous with soft red wines. explains, “It’s a very excitthat has a found a solid fan base ing time to be a wine proin the Valley.” In addition to ducer on the East End. We’re still a young Hudson-Chatham, he points to winerregion, but now we have vines averaging ies like Clinton, Brookview Station and 25-30 years old that are creating wines of Tousey for helping shine a light on these greater complexity.” artisanal cult wines from the region. Up in the Finger Lakes, Morgen “The best wines,” he continues, “esMcLaughlin, president of the Finger pecially the reds, seem, more and more, Lakes Wine Country Tourism Marketing to be Burgundian in style.” DeVito thinks Association, has seen her region’s wines, this is helping the Valley forge its true left: The Inn at Glenora – popular accommodations among visitors packing Finger Lakes wine trails; right: New York City residents can discover local wines during Brooklyn Winery’s New York State Winemaker Series.

NY WIN NES

right: Scenic Millbrook has helped put the Hudson Valley on the map with its wines; below: Longtime Wölffer Estate winemaker Roman Roth, also of The Grapes of Roth, sees Long Island tasting rooms filled with a younger, more curious demographic.

NEW YORK STATE WINES APPEAL TO NON-NEW YORKERS, TOO, FOR TASTE PROFILES SIMILAR TO EUROPEAN VARIETIES—AT A GREAT VALUE. identity: “I have talked to several growers, and I can tell you that myself and others are leaning towards plantings of Gamay Noir, more Baco Noir and Pinot Noir. If one is looking to find out what the terroir of the Valley is, it is to make soft, approachable reds.”

Educated Customers McLaughlin says that in the Finger Lakes, wineries have focused on tasting room sales, and there is a need to expand to new markets. Well-regarded wineries like Dr. Frank’s and Red Newt may be pivotal in building awareness of the region’s stellar Rieslings, but as McLaughlin points out, “We don’t have one big, recognized brand with big volume; even Dr. Frank is just 40,000 cases. It’s hard for these wineries to promote.” Getting wines into the hands of retailers, sommeliers and ultimately consumers becomes essential then. Kevin Faehndrich’s mission is to do just that. After moving to the Finger Lakes to attend Ithaca College, he fell in love with the area, eventually becoming assistant winemaker at Thirsty Owl. But on his visits back to NYC, the lack of Finger Lakes wines available frustrated him. This motivated him to debut Upstate Wine Co. last year, dedicated to the

placement of Finger Lakes wines in New York City accounts. The portfolio has expanded to nine different brands, from Fulkerson to Chateau Lafayette Renau to Fox Run, that now have representation in 60 on- and off-premise locations throughout the city. Popular restaurants like Blue Hill and Cookshop are big supporters, and Faehndrich says that as product “moves out the door,” sommeliers realize there’s a desire to try these wines: “Our Rieslings are hands down world-class wines. If that was all we could do that would be fine, but what about Gewurztraminer, Pinot Gris and Chardonnay that are consistent and pair well with food? Educating about style is huge, which we do through tastings and winemaker dinners.” At the recent Brooklyn Uncorked event at the Brooklyn Academy of Music, for example, guests shelled out $40 to sip Long Island wines paired with samples from local, farm-driven restaurants. Undoubtedly, today’s wine drinker wants something new in their glass, which bodes well for New York State. “Wine is such an important part of daily conversation now,” says Wölffer’s Roth. “In the past you were either a wine geek or you weren’t interested. Now wine drinkers are enthusiastic and game to taste without any preconceived notion; they don’t have tons of bottles in their cellars.” And because these enthusiastic customers are not beholden to a massive collection in their wine fridge, they are more open to experimentation. At The Wine Room in Williamsville, NY, owner Neil Kratzer stocks his store with eclectic, “what I think are well-made, higher quality wines” from New York State, ranging from Miles Wine Cellars and Ventosa Vineyards in the Finger Lakes to Thou-

sand Islands Winery in Alexandria Bay and Niagara Landing Wine Cellars, a stop on the Niagara Wine Trail. “These are dry, food-friendly wines. New Yorkers have to look at them from a European perspective, not Californian. It’s easier for me to get a late-twentysomething to try New York wines than the 50-year-old ones who are scared they will be too sweet,” Kratzer notes. “New York State has done a good job of creating a wine industry, and now we have to let our local customers know they are as good as they are and drink what’s in their backyard. If you are buying New York wines, that money stays in New York. A lot of the socially-conscious consumers are realizing that right now.”

Accessibility In New York City, guests can drink Grand Cru Sauvignon Blanc from Long Island’s Raphael Vineyard straight from the tap at Vesta; at Red Rooster, they might spring for Finger Lakes Riesling courtesy of the kegged Gotham Project. Paumanok’s Massoud is also thrilled about the trend of wines on tap not only for its accessibility but its sustainability aspect: “Instead of bottles you’re reusing a stainless steel keg thousands of times. But everything revolves around quality; it’s a gain we wouldn’t have made if there was a loss.” At Luce + Hawkins at the Jedediah Hawkins Inn in Jamesport, chef and coowner Keith Luce extends the tasting room experience with his on-site wine keg system. “We’ve learned that it made

right: At Luce + Hawkins in Jamesport, a local-driven wine list extends the tasting room experience for guests; below: Fresh blueberries from the farm transform into striking fruit wine at Vizcarra Vineyards on the Niagara Wine Trail.

local wines more approachable to people, and moved a tremendous amount. We’ve helped turn some people onto local wines they might have never tried,” he notes. Beyond the kegs, Luce has also reorganized the wine list, with one side delineating “US” to include all New York wines, and another “THEM” for those diners who simply can’t do without a glass of California Cabernet. A spike in sommelier interest is a natural boon for exposing New York wines to new audiences. Massoud is thrilled that popular restaurants like Má Pêche, Dressler, Ilili and Gramcery Tavern are serving Paumanok wines throughout trendsetting Brooklyn and Manhattan Tom Gannon, sommelier at Rothmann’s Steakhouse in New York City since 2002—except for a year off for a stint at Atlantic Wines & Spirits—has brought Finger Lakes wines into the spotlight with tastings he’s organized the past few years. “Finger Lakes wines didn’t really have a presence in the city,” he recalls. “Guests would say they like Shinn, and I’d say ‘Not Long Island wines, what about Finger Lakes wines?,’’’ he explains. “One of the things I really like about the region is that there is a price-quality ratio that is attractive to buyers both on- and off-premise. A lot more people are willing to take a chance on wine if there’s value.” His revamped wine list reflects this with a New York-only section that nods to Finger Lakes wineries including Anthony Road, Heart & Hands and Hermann J. Wiemer. While the strength of Finger Lakes Riesling is an asset, it also requires a solid education on behalf of the sommelier.: “When you suggest a Riesling to guests and think it will be too sweet, you have to explain it’s vinified in a different style.”

Tourism Appeal Ron Goerler, Jr., general manager of Jamesport Vineyards, and president of the Long Island Wine Council, has witnessed the growth of Long Island wines firsthand,

having worked on the property since his father founded it in 1981. The success of the winery’s Estate and East End Series, as well as the region overall, are built on quality, he says. And, customers from afar are realizing this. “Look how long it took San Francisco to recognize Napa,” he points out. “Long Island’s beaches, farms and restaurants have finally come to a head. People now visit from New Jersey, Connecticut, Massachusetts and down south.” Luce + Hawkins was slammed during the harvest last year, and for Luce, his packed dining room signaled good news for the East End: “When you have that critical mass descending upon a region, there’s no question it’s had time to mature and reflects better winemaking and terroir.” Tourism might just be the link to gaining exposure of different regions. While the state’s three main wine-producing regions are sharing buzz, other burgeoning centers like Lake Erie and Niagara Escarpment have even more work cut out for them. In Lake Erie, Johnson, New York’s oldest estate winery, sets itself apart with specialties including Chambourcin ice wine and Concord. Vizcarra Vineyards in the Niagara Escarpment is hoping tourism

will lead more consumers to learn about its distinct fruit wines. “When we opened Vizcarra in 2004, our wine trail had just two wineries; now we have 15,” says Melinda Vizcarra, who opened the winery with her husband Oscar, now president of the Niagara Region Wine Trail Association. The family uses its bounty of fruits—apples, cherries, blueberries—grown on its own adjacent Becker Farms to make wine, and volume has grown each year since. “We’re just 30 miles from Niagara Falls. We’re trying to educate visitors to come out, drive the countryside and stay another day once they’ve seen the them,” shares Vizcarra. As growing culinary trends dictate, visitors are more likely to stay a bit longer in each of New York’s dynamic wine regions. More socially-conscious consumers are building their vacations around locally-made food and drink, and wineries, once stops for leisurely afternoons, have become focal attractions. DeVito thinks this growing interest is one of the Hudson Valley’s biggest assets, boldly singling out its idyllic surroundings and culinary culture as more reasons to compare it to Burgundy: “If one needs to examine the successes of the Valley one needs to look no further than the little rock walls and hedgerows. Have a nice wedge of Hudson Red, some fresh, hardy bread from Our Daily Bread in Chatham, an apple from any one of the Valley’s apple farms like Golden Harvest and a bottle of soft red wine, and see why the future of the Hudson Valley lies somewhere near the Côte-d’Or.” ■

RETAILING MEANS RETOOLING BY W.R. TISH

In tricky economic times, smart wine merchants are not standing pat; they say adjustments, rather than drastic changes, pay the best dividends.

f Charles Dickens were in the wine business today, perhaps he would agree that these are the best of times and the worst of times. The economic downturn, now well into its third year, hangs heavily on consumer confidence. And yet the wine market continues to grow impressively, with the U.S. recently marking its 18th straight year of growth and officially earning the title (albeit largely symbolic) of #1 wine-drinking country in the world. But national trends and stats don’t necessarily translate to individual wine

shops or even specific U.S. markets. After all, retail stores embrace their own sort of terroir, from the most basic sense (“Location, location, location!”) to more complex factors such as wide-ranging state laws and availability of products in a given market. In other words, the big picture is nice, but may not reflect any single store’s situation. I spoke with retailers of varied sizes and locations to get a sense of how they have adapted their businesses over the past two years. Specific adjustments tended to

reflect a sense of retailers not revamping so much as retooling. There has been belttightening, to be sure, but reinvestment as well. Much of the retooling I heard about fell into familiar categories—pricing, inventory, physical facilities, service, promotions, relationships, marketing. Overall, adjustments that seem to have worked best grew organically out of merchants’ established strategies, allowing them to emphasize strengths and at the same time allowing flexibility to take advantage of deals in their respective wholesale market.

opposite: At Dry Dock Wine & Spirits in Brooklyn,NY, the handpicked selections emphasize value; right: Suburban Wines & Spirits in Westchester, NY, aunts a new room devoted to collectibles; below: Free weekend tastings are a draw at Dry Dock Wine & Spirits.

SHELF AND FLOOR SPACE AS PRECIOUS REAL ESTATE At Suburban Wines & Spirits, about 40 miles north of New York City, owner Lance Cerutti is on the floor daily and also serves as the store’s Italian buyer. His responses to the recession have been both reactive and proactive. On the proactive side, Suburban went ahead with a major store renovation, which included a glass-enclosed room for collectibles and upgraded racking throughout. In the process of renovating, Suburban made efforts to adjust inventory to fit changes in customer shopping patterns. The new showcase room is not exactly a high-traffic area, although Cerutti says demand for high-end wine “has been creeping back over the past eight to ten months.” Meanwhile, however, he has reactively reallocated space and buying strategies for the rest of the store: highend Australia racks have been cleared out (“the market’s gone,” he notes); the store’s buyers have been passing on “crazy, cultish” wines; and floor space has increased for what he calls “bang for buck” regions, namely South America, South Africa and New Zealand. Similarly, at the store’s regular Saturday try-before-you-buy tastings, where Suburban used to regularly open $50 bottles, the norm is now wines that sell for less than half that. Allocating shelf space is even more critical and challenging in boutique shops. In the fashionable Red Hook neighborhood of Brooklyn, Mary Dudine Kyle’s Dry Dock Wine & Spirits is so small that customers can practically see every bottle from the center of the store. She opened “at the bottom” of the economic downturn, in February 2010, but has seen success by hand picking selections with an aggressive emphasis on value. Three-quarters of the shop’s 500 SKUs are priced under $20. “Anyting I have, it’s a great buy,” Dudine Kyle insists; she aims to have every wine in the store “taste like it costs $6 more than it does.” Dry Dock has also carved out a

strong reputation for natural and biodynamic wines, which hold great appeal for the area’s artsy, organic-minded residents. Free tastings both Friday and Saturday have proven another customer favorite. The store recently received a 28 (out of 30) rating and was named “Notable Newcomer” in the 2011/’12 Zagat New York City Food Lover’s Guide.

CHANCE TO REFOCUS AND REGROUP For Jeffrey Wolfe, owner of Wolfe’s Wine Shoppe in Coral Gables, FL, the recession prompted some hard decision-making. He closed a second location in South Miami (which had only been open 17 months) to focus on his flagship store. Like the retailers mentioned above, Wolfe shifted his inventory to focus on wines under $20. He was and is mindful, however, of being too strictly price-oriented. For example, even when taking advantage of a special wholesale deal, he avoids “fire sale” markdowns that might cheapen the image of a brand he wants to continue carrying. Noting an uptick in customers buying mixed cases during the recession (“often for the same money they used to spend on a few bottles”), he started a special email program called the “Oh My God!” case, with 12 pre-picked wines at a great overall price. He also has taken advantage of the past two years to strengthen his personal relationships with suppliers, particularly through social media; this has paid off in the form of more winemaker visits. With three expansive stores in New Jersey, selling not only wine but also beer, spirits and gourmet food, Gary’s Wine & Marketplace is a big enterprise. Sales have continued to grow over the past two years, but that was all the more

reason that Gary Fisch, a famously handson-owner, recently hired the company’s first overarching marketing director. Sue Guerra, who has a multi-disciplinary background (PR, sales, retail, design, wine writing), is working with multiple teams and buyers, essentially to bring cohesion, from signage and advertising to email blasts and syncing of Internet and in-store promotions. It’s a process that will unfold over months. One early project was to create evocative in-store displays for important genres of wine—2006 Brunello di Montalcino, for example. “The idea behind this approach,” says Guerra, “is that we want to attract customer attention to an entire category of wine, particularly when it is being trumpeted by the press. This is different than what the distributors usually do at retail, which is to create POS and display signage for individual brands.”

NEW ART OF THE DEAL In the current wine market, there are more wine SKUs and outlets where people can buy wine than ever. At the same time, the current economy has trained people to be hyper-conscious of pricing. We hear of “the new normal” and “$15 is the new $25,” etc. Indeed, the pressure of price-conscious marketing and shopping is squeezing prices

TIPS THAT WON’T GO OUT OF STYLE SPECIFIC BUYING and selling

strategies for one merchant may not work for others. But some basic principles are worth following, especially in tough economic times. Here are a few evergreen ideas requiring investment that is more psychological than Æ nancial.

LISTEN to your customers. Don' t be

afraid to ask repeat customers what they like and don' t like about the shopping experience your store provides. It' s easy to overlook the obvious sometimes.

STAY FRESH

with frequent updates– on your website as well as in-store displays– to help spur customer interest. Seasonal and holiday promotions are simple ways to freshen up merchandising. Creative updates are a way to separate your store from competitors.

ASSERT your authority. A good

wine shop is able to express its own sense of expertise. Substituting staff picks for critics' ratings and supplied shelf talkers is a simple way to promote your store' s identity as the go-to resource for wine advice and information.

HAVE FOOD in mind. Through

signage and conversation, make sure customers know that you are ready to offer food tips as well as wine tips. You may want to ag a $9.99 wine as a by-theglass pour at a popular restaurant. And if there are BYOs nearby, know the menu; you may even want to have s shortlist of recommended wines with speciÆ c dishes.

KEEP TRADE communication

channels open. Distributors are often one step ahead when it comes to knowing about supplier news, products and promotions. Also stay in touch with large trade groups to take advantage of trade tastings, seminars, incentive programs and free POS materials.

THINK LOCAL since your

location is your location; make the most of it. Develop relationships with other local merchants, local nonproÆ t groups, even local food/wine/lifestyle blogs. Mutual support can lead both to publicity and sales.

up and down the spectrum. But people are still buying wine. Lots of it. The challenge for merchants is how to sell wine at all price points in the new Value Age. (That’s a good challenge to have, all things considered.) The net result is that we may finally be seeing the grip of ratings loosen in the retail marketplace as merchants come up with creative new ways to present great buys to a thirsty public. In Skokie, IL, Schaefer’s is pushing value in multiple ways. Taking a page for the Internet “flash sale” sites, Schaefer’s has developed its own 24-hour deals, running from noon Friday to noon Saturday. Examples, according to beverage director Mick Ter Haar, include Jordan Chardonnay for $19.97 and Ruffino “Aziano” Chianti for $9.97. In addition, Schaefer’s knocked out a wall between the store’s main floor and warehouse to create a “back room” that houses large-lot deals: 30-50 wines at a time, for which the store has stockpiled 50-150 cases of each, priced at 25-40% savings off suggested retail. The idea, Ter Haar notes, is to present the wines as great deals, not close-outs. Vine & Table, a large gourmet market in the Indianapolis metro area, established a “Pick 24” table in January 2010, showcasing 24 wines under $24. BethAnn Kendall, the wine director, points out that deals on the table rotate frequently and often include bottles that normally sell for $30. The aggressively priced display is just one of the store’s innovations since the recession began. Vine & Table has also ramped up its social media outreach, created a Schaefer' s in Skokie, IL, drums up trafÆ

Champagne room, upgraded its website and become a sponsor of the new public TV series Vine Talk with Stanley Tucci.

OVER-DELIVERING

In general, these tricky economic times are keeping wine merchants more conscious than ever of the wine experience they can deliver to customers. Randy Kemner, proprietor of The Wine Country, in Southern California, recalls “over-thinking” the recession when it first hit, tightening inventory and stocking more well-known labels in anticipation of people “cocooning” and seeking comfort in brands. He now says he was happy to have been misguided, and credits his customers with teaching him that his original strategy was still the right one. For The Wine Country, with an impressively global scope and strong autonomous buyers, quality is key, and people still recognize it along with price when searching for value. “We never paid much attention to Robert Parker scores, and we are manic about wine and food together,” says Kemner. “The stupid era in America is fading, if not gone. You have better odds of pleasing people if you have picked quality wines.” Interestingly, during the recession, Kemner adjusted The Wine Country’s popular wine-of-the-month program to have a $15/bottle price cap, rather than $10. In April, a Cru Beaujolais was featured; in May, the $12.99 La Celestiere 2009 Vin de Pays de Vaucluse (red Rhône blend). Success at the higher price point did not surprise his staff, who are used to c with 24-hour deals. stocking eclectically and selling persuasively. The average per-bottle price at The Wine Country has only dipped $1 over the past few years, proving that there are plenty of people set on drinking well during the recession, even as they watch their pocketbooks. ■

Fasten your kilt.

TASTINGCORNER

PROSECCO’S BUBBLE

NOT BURSTING America’s love affair with the Italian sparkler influences the category’s stellar growth. BY ROGER MORRIS

rosecco’s flute runneth over. In 2009, its sales in the U.S. rose by an astounding 32% over the previous year, and the growth continued in 2010, fueled by familiar brands like Mionetto, which corners 30% of the market. The classic Conegliano Valdobbiadene Prosecco Superiore classification was kicked up a notch in 2009 to the highest Italian rating, DOCG, and the first of those wines were released this April. Furthermore, the prestigious Italian Wine Masters tour of the U.S. earlier this year was anchored by the three classic Tuscan Sangiovese regions—Chianti, Brunello and Vino Noble—and Prosecco was the only white or sparkling wine being poured.

But, as far as American consumers are concerned—as we go into high summer with all the weddings and holiday celebrations—Prosecco is simply cool, fruity, has bubbles and is generally much cheaper than Champagne. As Frank Pagliaro, owner of Frank’s Union Wine Mart in Wilmington, DE, shares, “I think Prosecco is great if I can put it on the shelf at the under$20 price point.”

Summer Style “Sparkling wine options were largely ‘cheap or pricey’ before it came on the scene in the nineties,” says Philadelphia-based sommelier, wine consultant and author Marnie Old. “Prosecco provided the best of both worlds—a way to trade up by a few dollars for

a better wine without springing for French Champagne. Its refreshingly low alcohol and pleasing whisper of natural sweetness were crowd-pleasing qualities that made it a hit with wine novices and occasion-only drinkers, making it a perfect choice for parties and celebrations.” Rachael Lowe, sommelier at Trump International Chicago, finds Prosecco the perfect áperitif for summer. “It is generally ripe with notes of apricot skin, peach blossom and a slightly floral component without being overly fruity or off-dry. It is a perfect palate cleanser or refreshing beverage in the summer months due to its easy-drinking personality and effervescence,” she says. “It is also delicious with lighter dishes such as fruits, salads and shell-

left to right: A winemaker in Torri di Credazzo Farra di Soligo area; the Colbertaldo di Vidor village, home of the Adami winery; estate where Adami Vigneto Giardino is grown; Adami vineyard in front with other DOCG vineyards in back, all in Torri di Credazzo Farra di Soligo area.

fish which are particularly pleasing in the warmer months.” Patrick Watson, who runs the Brooklyn Wine Exchange in New York City’s Cobble Hill neighborhood, agrees Prosecco evokes summer. “Beyond being known as festive libations and worth every little penny they generally cost, Proseccos tend to fulfill every time and place imaginable: at the beach, in someone’s backyard, a BBQ, picnics or by the pool,” he says.

New Is Old As with wines everywhere, Prosecco’s quality and price varies greatly according to where it is grown, how large the production per hectare or acre is and what happens to it in the winery. With rare exceptions, it is made by the charmat or bulk method, rather than fermented in the bottle as Champagne and many other sparkling wines are. It can be made brut—the traditional “dry” category—or it can be made not so dry. The amount of time it spends on the lees—the layer of flecks of grape pulp and spent yeast cells that fall to the bottom of the tank—can make it crisp and fresh or rich and rounded. The composition of the soil—which can range from rocky to clay and sand—also influences the

WITH SALES HAVING GROWN 32%, COOL, FRUITY, BUBBLY PROSECCO IS A LESS EXPENSIVE ALTERNATIVE TO CHAMPAGNE THIS SUMMER. taste. Enrico, which recently debuted its extra dry version, has had much exposure; Freixenet’s Voveti, Nino Franco’s Rustico and Cavit’s Lunetta also have wide appeal. What is refreshing about the Conegliano Valdobbiadene DOCG designation is that the boundaries did not change with the upgrade. Nestled into a cluster of hills about an hour’s drive north of Venice, its back stretches against the southern reaches of the Dolomite Alps. “On a clear day, you can see Venice,” says a guide at the hilltop San Salvatore Castle where the Vino in Villa festival is held each May. The region is named after its primary cities—Conegliano in the east and Valdobbiadene to the west, both overlooking the Piave river plain.

The area is quite beautiful with its small towns and winding road—a goto-place for bikers and hikers—with good restaurants and small inns. But its primary asset is growing grapes and producing sparkling wine. “Five years ago, we were selling 800,000 bottles to the U.S.,” says consorzio director Giancarlo Vetorello “In 2009, that had grown to 1.8 million bottles. We would still like to grow more.”

An Effervescent Future And there is room. A total of 65.8 million bottles total were produced there last year, but more than 60% were consumed within Italy. In all, there are about 6,100 hectares (a little more than 15,000 acres) of registered vineyards and 166 producers.

THE NEW PROSECCO With all the increased sales and accolades, there has also been some major changes in Prosecco regulations and labeling that came with the new DOCG: ■ For decades, the word “Prosecco” on the label meant a wine made primarily from the Prosecco grape. Now Prosecco will just refer to the region of origin. ■ The Prosecco region of origin, or DOC, is now designated to nine provinces of Veneto and Friuli consisting of 556 named communities or villages. No one outside of that region can make a Prosecco.

■ The DOCG designation is now limited to wines from Conigliano Valdobbiadene’s 15 communities plus Colli Asolani, a small, hilly region south of Valdobbiadene. ■ The name of the Prosecco grape has been officially changed to “Glera,” although that won’t be on the front label and generally not on the back. ■ Anyone outside the DOC and the DOCG—in Italy or elsewhere in Europe —who wants to make a sparkling wine from Glera cannot call it Prosecco. ■ Other permitted grapes to blend with Glera to make Prosecco continue to be Verdiso, Bianchetta, Perera, Glera Lunga plus Pinot Blanc and Chardonnay for spumante. ■ Prosecco may either be a spumante or sparkling (90% of production and an even greater percentage of what is sold in the U.S.), frizzante (semi-sparkling) and tranquillo (still or table wine). ■ Also new to the label is “rive.” Labels having “rive” will have it proceeded by a village of origin name, similar to the Burgundian system of denomination.

■ Finally, within the Conegliano Valdobbiadene designation, the Cartizze area, a tall hill overlooking Valdobbiadene, will continue to be recognized as a cru, or highest quality.

TASTINGCORNER

One of them is Franco Adami, a third generation winegrower and president of the consortium whose winery is on the outskirts of Valdobbiadene. “Since the mountains are so close and the sea is nearby, we have a large diurnal difference in temperature,” he says on his 10-hectare (25 acres) estate. Like many producers, he also owns small plots, or has access to grapes, from elsewhere in the region. “We are small enough that we can harvest by hand with family and friends,” he says. Adami—also the name on the wine label—makes six to eight different cuvees, including a still Prosecco (“a classic spring wine reminiscent of sour apples’) as well as one from Cartizze cru. “Cartizze is the first high hill as you come north from Venice,” Gianlucca Bisol told me when I visited there not long ago. His family’s winery—the well-known Bisol brand— sits in the shadow of the hill. It is quite steep in places and would require hand picking of grapes on most of its 106 hectares (267 acres), even if weren’t mandated. Although Adami makes a delicious cuvee from Cartizze, he says he

prefers the flavors from his own Giardino estate. It is probable that as more commune-specific rive wines are produced, Prosecco consumers will gravitate toward certain towns where the soil and climate produce Prosecco with slight differences— again a reflection of the Burgundian Côte-d’Or model and less of the Champagne model of blending wines from different areas. “Prosecco’s appeal is not just in its style, but in its price-to-quality ratio,” summarizes Old, while noting that it is still priced higher than most Spanish cava or bulk-produced California sparkling wine. It also distinguishes itself from the generally more-fragrant, often sweeter, spumantes made in Italy’s northwest. “Besides,” Old concludes, “Prosecco has all the flirty fun of sparkling wine, so well suited to shaking off the cares of the day, without the ‘seriousness’ of Champagne method styles. Its charming orchard-fresh fruit character is simply friendlier on first sip, especially true in the absence of food.” Pop another Prosecco. ■

We’ve Designed The Perfect Vodka And Given It A Perfect Price

CHOOSE FINLANDIA finlandia.com

2nd ANNUAL ULTIMATE SPIRITS CHALLENGE Announces 2011 Chairmanâ&#x20AC;&#x2122;s Trophy Winners and Sets New Gold Standard for Spirits Competitions

Ultimate Beverage Challenge held its second Ultimate Spirits Challenge March 1st-4th, 2011 at Astor Center. Following multiple stages of rigorous competition, Ultimate Spirits Challenge announced the Best Gin, Best Rum, Best Vodka and more. Nearly 600 spirits were entered and 27 Chairmanâ&#x20AC;&#x2122;s Trophy (the highest prize) honors were awarded to the highest scoring spirits in their category. Ultimate Spirits Challenge (USC) is the most comprehensive and uncompromising spirits competition. The judges are the foremost spirits experts of our generation and are without peer in their reliability, credibility and integrity. USC employs the most innovative and exacting evaluation methods and insists on using the finest methodology for evaluation to produce fair and unbiased results. USC results are meaningful, understandable and useful to both the trade and consumers.

Pictured from top: Judges Jennifer Simonetti-Bryan and Tad Carducci at Ultimate Spirits Challenge 2011; Ultimate Spirits Challenge judge Julie Reiner and founder F. Paul Pacult discussing and nosing; Two of the Ultimate Beverage Challenge founders, Sue Woodley and David Talbot; Some of the bottle entries lined up for Ultimate Spirits Challenge 2011

FOR A COMPLETE LIST OF FINALISTS, SCORES AND EVALUATION GUIDELINES, VISIT:

2011SPIRITS CHALLENGE WINNERS

www.ultimate-beverage.com

Vodka – Unﬂavored

Whiskey – Bourbon

Chairman’s Trophy Winner ✮ Finlandia Classic Vodka

Chairman’s Trophy Winner ✮ George T. Stagg 17 Years Old Kentucky Straight Bourbon

Finland

United States

Vodka – Flavored

Whiskey – Rye Whiskey

Chairman’s Trophy Winner ✮ Ketel One Citroen Flavored Vodka

Chairman’s Trophy Winner ✮ Sazerac Straight 18 Years Old Rye Whiskey United States

Netherlands

Gin Chairman’s Trophy Winner ✮ Beefeater London Dry Gin

United Kingdom

Rum Chairman’s Trophy Winner ✮ Dos Maderas PX 5+5 Rum

Spain

Tequila – Blanco, 100% Agave Tequila Chairman’s Trophy Winner ✮ Olmeca Plata Blanco, 100% Agave Tequila Mexico

Tequila – Reposado, 100% Agave Chairman’s Trophy Winner ✮ Cabo Wabo Tequila Reposado, 100% Agave Tequila Mexico

Brandy – Armagnac Chairman’s Trophy Winner ✮ Delord 25 Years Old Bas-Armagnac

France

Brandy – Calvados Chairman’s Trophy Winner ✮ Boulard Grand Solage VSOP Calvados France

Brandy – Cognac Chairman’s Trophy Winner ✮ Martell XO Cognac France

Brandy – French Brandy Chairman’s Trophy Winner ✮ Rémy Martin V Grape Spirit French Brandy France

Brandy – Spanish Brandy Tequila – Añejo, 100% Agave Chairman’s Trophy Winner ✮ Calle 23 Añejo, 100% Agave Tequila

Mexico

Tequila – Extra Añejo, 100% Agave Chairman’s Trophy Winner ✮ Grand Mayan Extra Añejo, 100% Agave Tequila Mexico

Mezcal Chairman’s Trophy Winner ✮ El Tinieblo Joven Mezcal Mexico

Chairman’s Trophy Winner ✮ Cardenal Mendoza Brandy de Jerez 17 Years Old Spanish Brandy Spain

Liqueur Chairman’s Trophy Winners ✮ Merlet Crème de Cassis, Blackcurrant Liqueur France ✮ Stroh Jagertee Liqueur Austria

Whiskey – Blended Irish Whiskey Chairman’s Trophy Winner ✮ Michael Collins Blended Irish Whiskey Ireland

Whiskey – Single Malt Irish Whiskey Chairman’s Trophy Winner ✮ Tyrconnell Madeira Finish 10 Years Old Single Malt Irish Whiskey Ireland

Whisky – Canadian Blended Chairman’s Trophy Winner ✮ Canadian Mist Black Diamond Canadian Blended Whisky Canada

Whisky – Blended Scotch Whisky Chairman’s Trophy Winner ✮ Dewar’s 18 Years Old Blended Scotch Whisky Scotland

Whisky – Single Malt Scotch Whisky Chairman’s Trophy Winners ✮ Aberlour a’bunadh Single Malt Scotch Whisky Scotland ✮ Highland Park 18 Years Old Single Malt Scotch Whisky Scotland

Aperitif

✮ Lagavulin Distillers Edition Single Malt Scotch Whisky Scotland

Chairman’s Trophy Winner ✮ Lillet Rosé Aperitif France

✮ The Balvenie Peated Cask 17 Years Old Single Malt Scotch Whisky Scotland

Pictured above: Setting up ﬂights backstage at Ultimate Spirits Challenge 2011 Ultimate Spirits Challenge 2011 panel of judges: Back Row from left: Steve Olson, Andy Seymour, Sean Ludford, F. Paul Pacult, Sue Woodley, David Talbot, Doug Frost, Jim Meehan. Center Row from left: Eric Alperin, Jacques Bezuidenhout, Julie Reiner, Jennifer Simonetti-Bryan, Willy Shine, Aisha Sharpe, David Wondrich, Tad Carducci. Front Row from left: James Conley, Jack Robertiello, Dale DeGroff, Robert Plotkin

For more Information on how to enter brands in 2012

email: info@ultimate-beverage.com

BARTALK

Modern-Tropical Christian Self, Bar Chef, The Waikiki Edition Hotel, Honolulu, HI BY ALIA AKKAM

Touristy Waikiki may bring to mind sprawling resorts and fruity cocktails sipped amid ukulele music, but not at the much-buzzed Edition Hotel. This new urban resort, the brainchild of Ian Schrager, in partnership with Marriott International, is all about luxury and modern style. Christian Self, of the consultancy BarMagic of Las Vegas, a native of Liverpool, England, who is at the helm of the property’s four bars, has called Hawaii home for over a decade. After making a name for himself at hipster art-bar-club 39 Hotel, now he’s proving to guests there’s more to drinking Hawaii-style than a Piña Colada—unless it’s made with homemade horchata. THE BEVERAGE NETWORK: The Edition is now one of Honolulu’s most sought-after hotel destinations. It seems truly unlike any other property in the area.

TBN: There are four different bars on property: the Lobby Bar, the nightclub Crazybox, the pool bar and the one on the private Sunset Beach. Is it challenging managing so many different venues in one location? CS: We treat each individual outlet as an individual experience. Classics are served in the lobby, there are more contemporary, high-volume cocktails in the nightclub and at the pool and beach, the offerings are designed to fit the weather—what’s going to catch a guest’s eye and quench their thirst. The key point to any beverage program is having consistency across the board, and all the bar staff here have been trained by BarMagic, so the consistency is always there. TBN: Are there any signature drinks that are served throughout the hotel?

TBN: And the second location just opened in Istanbul.

CS: Yes, the “Deconstructed Mai Tai.” It’s made with Pyrat XO Rum and French almond syrup topped with an orange liqueur-lime-orgeat foam served over ice. The Mai Tai is synonymous with Hawaii even though it wasn’t invented here, but this version is really nice; the orgeat is homemade and you can taste the flavor of each individual component.

CS: Yes, I was lucky enough to be sent over there to work on the bar program.

TBN: What are some other interesting drinks you’re serving?

CHRISTIAN SELF: It’s absolutely beautiful, and something Waikiki has needed for years. It’s contemporary, not the quintessential aloha shirt and pineapple drink experience.

CS: We do Twisted Editions of classic cocktails like an Aviation with crème de violette and lavender spice bitters or a “Japanese Julep” with Maker’s Mark, Yamazaki, fresh mint, sugar and green tea in the Lobby Bar; the “Mau Loa” with Ron Zacapa 23 rum, fresh watermelon, lemon sour and cracked pepper is served at Crazybox. TBN: Is your clientele eager to try these interesting interpretations and delve beyond the gimmicky tropical ones they are used to? CS: We try and offer a cocktail for every palate. Guests who stay here, however, are typically a bit younger and world travelers. They don’t want to stay where they did before, and come with an open mind. TBN: What about locals? Are they getting accustomed to good cocktails in Honolulu? CS: We have a key group of bartenders in town who have been serving up quality cocktails and are pretty well known on the local scene. There’s a demand now, and we’re moving away from mixes to fresh syrups. We’ve always been a bit behind on the island, but this year there’s been a big explosion; we’re catching up with the mainland.

BRANDPROFILE

Pucker Up Beam Global Introduces Playful New Line of Flavored Vodka BY ALIA AKKAM

uper-premium Effen Vodka, and its black cherry and cucumber iterations, have struck a chord with fashion-savvy consumers. Now Beam Global Spirits & Wine is further capitalizing upon the explosive flavored vodka trend with a new line: Pucker. “Pucker is a high-end vodka with a social, fun-loving aspect,” notes Kim Washington, senior director. “The growth of flavored vodka is apparent, and we really saw an opportunity to expand on the flavor expertise of Pucker Cordials.” Catering to consumers LDA+1-29, Pucker Vodka is skewed to female and African American demographics, but overall, Washington says, Pucker will resonate with a more inclusive psychographic: “a generation of outgoing people who live life to the fullest.”

Fruit First Distilled four times and made with natural fruit flavors, Pucker Vodka comes in four colorful varieties: Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze. While “much of the appeal is in its ability to consume straight on the rocks or with simple mixers like lemon, lime and soda,” Washington points out Pucker also lends itself well to a “range of interesting cocktails.” Helping spearhead this mixology effort is Stephanie Schneider of Huck-

as leberry Bar in Brooklyn, NY, who h has teamed up with the brand to create custom Pucker Vodka cocktails. “The flavors are so big, bold and balanced that I didn’t find I needed to add a lot of extra ingredients,” says Schneider. “There’s a lot of fruit that adds roundness, so you can create a clean, simple cocktail.” Schneider’s creations span the contemporary and the classic. The “Sweet and Sour Apple,” with Sour Apple Sass, for example, bridges the gap between traditional apple martini lovers and those who relish, say, Calvados and applejack, featuring maple syrup, lime juice and anisette cordial. Schneider

uses usees the th he Citrus Ci Citrus Squeeze Squeeze too make make k the h h ginger cordial, lem“Main Squeeze” with on juice, cilantro and tonic; fresh thyme, honey syrup, orange juice and orange bitters combine with Cherry Tease in “It’s Cherry Thyme.” In the “French 75,” a cross between a French Martini and a traditional French 75, Schneider pairs Grape Gone Wild with lemon juice and simple syrup and tops it with sparkling wine. “Grape takes over the Chambord note found in a French Martini, and the Pucker Vodka stands in for gin in the French 75,” she notes. “Everyone loves Champagne cocktails, especially the ladies, so it’s easy to please the crowd.

Going for the Bold

IT’S CHERRY THYME 2 parts Pucker Cherry Tease Vodka 4 parts fresh thyme ½ part honey syrup (2 parts Honey to 1 part Water) 1 part orange juice 3 parts orange bitters 1 part soda Mudd fresh thyme Muddle with a little bit of ice. Combine more ice, rest of ingredient dients (besides the soda) in a cocktail shaker and shake. Strain into a high highball glass with fresh ice. S Splash with soda and ggarnish with orange qua quarter.

Pucker is packaged in colorful capped bottles adorned with the lipsticked imprint of lips to “speak to the personality of the brand,” explains Washington. “It has a sophisticated look that breaks out from other brands in the category.” Like many flavored vodkas, Pucker will be more heavily weighted in the offpremise, and has developed corresponding in-store POS derived from a national media campaign Washington expects to reach 94% of the target audience. “The flavored vodka category is growing,” says Washington, “and it’s projected to grow even further. Pucker gives consumers the new taste experiences they demand.” ■

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BRANDPROFILE

The Lighter Side Master of Mixes Introduces Low-Calorie Cocktail Mixers BY CARA McILWAINE

or years, Americans have been eating low-calorie versions of their favorite foods, but it’s only recently their desire for lighter cocktails has been quenched. American Beverage Marketers (ABM), known for its liquid cocktail mixes for bartenders and at-home cocktail enthusiasts alike, has tapped into the growing healthconscious trend by launching Master of Mixes Lite cocktail mixers. With only 20 or fewer calories, they are perfect for summer get-togethers. “As a company focused exclusively on the cocktail mix category, we realized that a low-calorie cocktail mix offering could expand the category to consumers who would shy away from cocktails in general for reasons like concern over sugar content and calorie content,” says William Hinkebein, VP of marketing at ABM.

Few Calories, Full Flavor Chain restaurants required to show calorie counts on their menus was ABM’s inspiration for Master of Mixes Lite. At an on-premise trade conference, Theresa Martin, marketing manager for ABM, says there was quite a buzz over low-calorie cocktail options. “Cocktails, which are traditionally high in calories, were a real point of concern for chain

restaurants,” she recalls. The company responded by introducing Finest Call Lites for the on-premise in three flavors: Margarita, Sweet ‘n Sour and Bar Syrup. Quality flavor, of course, was key. “If we were going to offer a low-calorie option we wanted to be sure it tasted good,” points out Hinkebein. All three flavors —Margarita Lite and Sweet ‘n Sour Lite have just 10 calories, Strawberry Lite, 20—are made with real fruit juice, reducing calories by 89-93%. “The juices are the sole source of calories for each flavor,” says Martin, yet to ensure the taste would live up to its full-calorie version, “our technical team developed a proprietary blend of ingredients that enhances mouth feel and flavor delivery. We feel very confident that consumers will be delighted with each product.”

Taste Of Summer Master of Mixes Margarita Lite was the first flavor introduced in March, 2010, and “its immediate and continued success really validated our feeling that there was a viable market for low-calorie cocktails,” says Hinkebein; Sweet ‘n Sour and Strawberry round out the flavors based on the company’s top three categories. While there are no immediate plans to add new flavors to the trio, Hinkebein says they are watching

the market and “always listening to our consumer requests.” ABM knows firsthand that sales of cocktail mixes peak during the summer, and makes sure product is in retail stores before Memorial Day to take advantage of the entire selling season, supplying in-store POS that includes a shelf talker, bottle necker and case card to boot. A spike in summer sales dovetails nicely with the growing trend of home entertaining, as consumers throw costeffective pool parties, picnics and barbeques where cocktails like the “Lynchburg Lite” are simple to whip up. “All of the Master of Mixes cocktail mixes are formulated to be very easy to use, usually only requiring the addition of your spirit of choice to make a great cocktail at home,” Hinkebein notes. “Master of Mixes is centered on making at-home entertaining easier.” ■

LYNCHBURG LITE 1 oz. Jack Daniels Whiskey ½ oz. Triple Sec 4 oz. Master of Mixes Sweet and Sour Lite Top with Diet Sprite

WSWACONVENTION

An Industry Gathers The 68th Annual WSWA Convention Convenes in Orlando BY KRISTEN BIELER

rom April 9th-12th, approximately 1,900 industry members— including 120 exhibitors— gathered in Orlando to attend the Wine & Spirits Wholesalers of America (WSWA) Convention. Highlights throughout the three-day event included speakers: Governor Bill Richardson of New Mexico; General Stanley McChrystal, a former commander of U.S. and international forces in Afghanistan; and Daniel Okrent, author of Last Call: The Rise and Fall of Prohibition (2010). In his speech at the morning business session, Craig Wolf, WSWA president and CEO—who has since deployed to Afghanistan as a reservist—recounted

some of the Association’s biggest accomplishments over the past four years, including: doubling PAC; playing a key role in defeating a ballot initiative in Washington State that would have deregulated its alcohol distribution system; and leading efforts to exempt the industry from new and burdensome regulations imposed by the Food & Safety Regulatory Act. Wolf also took the opportunity to express his view regarding the controversial CARE Act: “It is actually a pretty simple

DEFEATING A BALLOT INITIATIVE IN WASHINGTON STATE THAT WOULD HAVE DEREGULATED ITS ALCOHOL DISTRIBUTION SYSTEM WAS AMONG THE ACCOMPLISHMENTS WSWA’S PRESIDENT RECOUNTED IN HIS CONVENTION SPEECH.

bill. It puts Congress on the record as recognizing that alcohol is different than other consumer products and should be regulated by the states; it also preserves state authority to enact legislation pursuant to their inherent 21st Amendment powers without undue dormant Commerce Clause restrictions and interference by the courts.” Incoming WSWA chairman, Robert “Bobby” Harmelin, devoted much of his speech to the CARE Act as well: “The Act is about maintaining a system of local control that has produced the finest wine and spirit distribution system in the world. This version of the CARE Act has been renamed and revised, to assuage the concerns of many of our partners in the three-tier system. Even if we differ in our opinions on the CARE Act, it’s important that we present a unified front to Congress. A fractious split over this one-issue, will weaken us all.” Harmelin stated one of his most important goals for his term will be raising more PAC money and increasing the level of wholesaler involvement: “The government and lawmakers are not our enemies. Our enemies are complacency and inaction.”

Bill Goldring: A Lifetime of Leadership Bill Goldring was honored at this year’s WSWA Convention as the Lifetime Leadership Award Winner. He had a few things to say, both in his acceptance speech and in a recent sit-down with The Beverage Network publishers, about the three-tier system and the future of our dynamic industry.

Clockwise from upper left: Craig Wolf, WSWA president and CEO; Bill Samuels, Jr., recipient of Sidney Frank Award; Daniel Okrent, author, Last Call, Rise and Fall of Prohibition; General Stanley McChrystal, Former commander of U.S. international forces in Afghanistan; Bill Richardson, former governor of New Mexico.

Bill Samuels, president of Maker’s Mark Distillery, was awarded the Sidney Frank Award, and on the final day of the convention, Wolf presented WSWA’s Lifetime Achievement Award to Bill Goldring, chairman of the Sazerac Company and Crescent Crown Distributing Company. “Bill Goldring has dedicated his entire career—more than 45 years—to the beverage alcohol business,” Wolf said. “This award is a wonderful and much-deserved recognition of his many contributions to the industry that he has helped to transform.” ■

On The Wholesale Tier: “I have been coming to this convention for 45 years and have seen a lot of water pass under the bridge. The most consistent thing about this business has been the wholesalers. The suppliers have had an enormous rate of turnover over the years and often lack a real perspective on the industry’s history and the unique complexity of state laws. The wholesale tier may have seen a lot of consolidation, but it is still dominated by the same companies that have been there since the beginning.”

If one segment gets too greedy, or thinks they can live without the other, the system is jeopardized. I caution our supplier friends about slicing the pie too unevenly. The wholesale tier has a huge investment in people, trucks, warehouses, selling systems, information technology and inventory and there needs to be a fair return on that investment. Without such a return, the middle tier will not be able to reinvest and improve to meet the ever-changing and increasing demands of suppliers and retailers.”

On Wholesaler Consolidation: Consolidation at the wholesale tier occurred because of rising costs, and evolved naturally. Does it make a difference for the retailer? Probably not. There has been a tremendous increase in the number of SKUs in the marketplace; no other country in the world is able to offer this much variety or selection.”

On the CARE Act: “Many suppliers are afraid of the CARE Act, but I believe very few really understand it. We need to help everyone in the industry understand why this is so important; it will eliminate all these individual lawsuits which seriously distract us from doing our business.”

On the Three-Tier System: “I have been involved in all facets of this business and have seen it from all sides. The three-tier system has been a true godsend. Would wine or vodka or flavors of once unknown brands have become what they are today without the wholesaler? I think not. The wholesalers’ work has benefitted the suppliers, the retailers and the consumers. Everyone has gotten a piece of the pie.” On the Balance of Power: “The threetier system is reminiscent of government with the executive office, the judicial system and Congress; it’s crucial to have a healthy balance between all three parts.

On What Excites Him Today: “The craft beer business. It represents 5% of the beer market nationally, but 30% in the northwest, and I believe that trend will radiate outward. Consumers are willing to pay triple the price to get this different taste profile; craft beers will continue to fundamentally change the beer business.” On the Importance of Philanthropy: “My father said to me, ‘making money is only a game, but giving back to your community is your responsibility.’ We are all very fortunate in this business, and our companies are profitable. We need to give back to the community because we are such a huge part of it.” ■

WSWA’s Bobby Harmelin Executive Vice President, Allied Beverage Group, LLC and incoming WSWA President The Beverage Network publishers sat down with Bobby Harmelin to discuss the CARE Act and the importance of making our industry’s voice heard in Washington.

TBN: As you prepare for your role as president of WSWA, what is the most important item on your agenda? BOBBY HARMELIN: The most important thing I would like to accomplish is getting the CARE Act passed. I don’t know if it will be done in this calendar year, but hopefully within this Congress’ session. The act is about letting states have the right to control alcohol as it was mandated in the 21st Amendment. TBN: Do you believe the controversy over the CARE Act was the reason DISCUS members elected not to attend this year’s WSWA Convention? BH: It was disappointing that DISCUS members did not attend. I don’t think they understand what we are trying to accomplish with the CARE Act. We had a meeting with the DISCUS board last October, and tried to discuss our issues. They mentioned they feared “unintended consequences” but wouldn’t give us specifics on what that meant. Last spring, when some suppliers objected to certain language in the act, we changed it. There are plenty of non-DISCUS suppliers who have told us they see no issue with the act. My hope is that we can ease all suppliers’ fears and the DISCUS members will consider coming to the convention next year. TBN: What do you think is required to get CARE passed in this session? BH: The process would go a lot smoother in Washington if there weren’t any in-

dustry objections, so our hope is that our supplier partners who may not be in favor of the act will simply remain neutral. But the real obstacle will be complacency and inaction on the part of the wholesalers. In order to make this happen, we need more distributors to get involved. TBN: Do you think wholesalers understand how critical their involvement is in Washington? BH: I am urging as many wholesalers to come to Washington as possible— everyone needs to be there to see how the process works. Every year in May we have what we call a “Fly-In” where about 25 to 30 people—typically CEOs and major executives at the large wholesale houses around the country—go to D.C. and visit Capitol Hill. I am working hard to get more of my fellow wholesalers—more medium-sized independent distributors—to join us for this. The week before the CARE Act was presented, the beer wholesalers brought about 4,000 people to Washington—a presence like that makes a huge impact. TBN: Efforts in D.C. certainly paid off regarding the outcome of the Food & Safety Regulatory Act. BH: Exactly. When that bill was introduced—which would have meant many cumbersome, demanding regulations for everyone in our industry—we went to Capitol Hill and made our case. We were allowed to get out of that reporting which was a great victory. Bottom line: In our warehouse, we can tell you

where every product was bottled, when it was shipped and where it went. That’s much better than you’re going to get for a head of lettuce. TBN: Any other threats our industry will face in the near future? BH: The government has long been talking about getting rid of LIFO reserves and collecting an estimated half a trillion dollars to pay for health care. I suspect that the government will come after it, and it would be a hardship for some companies that have significant reserves, which many wholesalers do. That is a big issue for us, but not likely to come up until the second year of this congress—in 2012. TBN: Any changes you see ahead on the retail landscape? BH: Personally, I want to see the retail set-up stay exactly the way it is. Nowhere else in the world does the consumer have such a wide selection of wine and spirits than in American retail shops. In big box stores you might get better prices, but it will be a very limited selection. TBN: What are some other goals for your term as WSWA president? BH: More people, more involved, more frequently. Sitting on the sidelines is only going to get us slaughtered; there are too many forces out there that want change. And change may or may not be for the best, but change will occur. It’s just a matter of if we have any say in that change. ■

Photograph courtesy of ????????????

JUNe april 2011 2010 OhiO Beverage MONThLY JOUrNaL 55 55

56 OhiO Beverage MONThLY May 2011

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58 OhiO Beverage MONThLY MaY 2011

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List June 2011 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: all the following information is provided for reference only, please contact your spirits wholesaler to confirm all information. STaNDarD

PriCe

PrOOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 4.75 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 12.60 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

BLeND 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8890B 8891B

OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaMS eighT STar BeaMS eighT STar BeaMS eighT STar SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeNaTOrS CLUB BBN SeNaTOrS CLUB BBN CaLverT eXTra BLeNDeD WSKY iMPeriaL gOLD aWarD BLeNDeD WSKY haLLerS S r S BLN WSKY haLLerS S r S BLN WSKY gUCKeNheiMer gUCKeNheiMer KeSSLer TraveLer MC COrMiCK BLeNDeD SeagraMS 7 DarK hONeY SeagraMS 7 CrW STONe CherrY

0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1650e 1816B 1816D 1816L 2089D 2089L 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8435B 9600B 9632B 9632D 9635B 9636B 9638B 9638D 9638L 9676L 9680B

BeNChMarK BOUrBON 8 Year BeNChMarK BOUrBON 8 Year BirD DOg BLaCKBerrY WhSKY BLaNTON BBN BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BUFFaLO TraCe BOUrBON JiM BeaM 200ML 4Yr WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN BOUrBON SUPreMe rare BLND BOUrBON SUPreMe rare BLND KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr OLD CrOW 3Yr OLD CrOW 3Yr OLD CrOW 3Yr JTS BrOWN 100 eLiJah Craig 12Yr evaN WiLLiaMS MiLLeNiUM evaN WiLLiaMS BBN evaN WiLLiaMS BBN evaN WiLLiaMS BBN eZra BrOOKS eZra BrOOKS eZra BrOOKS eZra 101 7Yr FOUr rOSeS YeLLOW LaBeL FOUr rOSeS 90 FOUr rOSeS 100 heaveN hiLL OLD STYLe 4Yr heaveN hiLL OLD STYLe 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JeFFerSON’S JereMiah WeeD CherrY MaSh JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM TraveLer 4Yr JiM BeaM DeviL'S CUT KNOB CreeK SNgL BareL rSv OLD CharTer 8Yr OLD CrOW TraveLer 3Yr OLD WhiSKeY river reBeL YeLL reBeL reServe 4Yr reD STag reD STag reD STag riDgeMONT reServe 1792 8Yr WhiTeTaiL CaraMeL FLv WhiSKeY WiLD TUrKeY 80 BBN WiLD TUrKeY 80 BBN WiLD TUrKeY 101 TrvLr WiLD TUrKeY rUSSeLLS reSv 10Yr WiLD TUrKeY 81 WiLD TUrKeY 81 WiLD TUrKeY 81 WOODFOrD rSv DerBY WOODFOrD rSv MST COLL MaPL

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 5.10 18.45 39.60 28.95 14.90 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 19.50 18.00 10.20 23.20 11.50 8.75 21.45 12.25 12.25 15.15 25.95 32.65 19.70 11.10 15.85 32.55 9.90 21.10 26.35 14.60 17.60 35.20 15.40 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 31.05 19.35 25.50 15.80 34.30 19.40 34.15 77.95

80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 81.0 81.0 81.0 90.4 90.4

SPeCiaLTY BOUrBON BOUrBON 0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B 0144D 0163D 0163L 0171D 0171L

aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT aNCieNT age KY aNCieNT aNCieNT age KY earLY TiMeS earLY TiMeS JTS BrOWN 4Yr JTS BrOWN 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr eChO SPriNgS 4Yr eChO SPriNgS 4Y r KeNTUCKY geNTLeMaN KeNTUCKY geNTLeMaN TeN high 4Yr TeN high 4Yr OLD FOreSTer 4Yr OLD FOreSTer 4Yr JiM BeaMS ChOiCe 5Yr JiM BeaMS ChOiCe 5Yr MaTTiNgLY aND MOOre 4Yr MaTTiNgLY aND MOOre 4Yr MarK TWaiN MarK TWaiN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.75 17.10 10.50 19.70 11.40 9.65 21.05 5.75 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 13.40 26.70 10.00 32.55 10.60 8.85 13.15 9.30

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0

0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D 5482L 6060B 6060D 6060e 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

BaKerS BaSiL haYDeNS BOOKerS COrNer CreeK reServe eagLe rare SiNgLe BarreL evaN WiLLiaMS SiNgLe BarreL JeFFerSON’S reServe KNOB CreeK KNOB CreeK KNOB CreeK MaKer’S MarK MaKer’S MarK MaKer’S MarK MaKer’S MarK MaKer’S MarK 46 WiLD TUrKeY 15Yr TriBUTe rare BreeD WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe SeaSON OaK WOODSTONe MiCrO-BOUrBON

0066B 0066D

JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK

$ 36.95 107.0 $ 29.95 80.0 $ 46.65 126.6 $ 27.35 88.0 $ 24.60 90.0 $ 23.90 86.6 $ 45.75 90.2 $ 28.15 100.0 $ 52.80 100.0 $ 35.20 100.0 $ 23.75 90.0 $ 50.15 90.0 $ 14.60 90.0 $ 32.55 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

TeNNeSSee WhiSKeY $ 16.90 $ 42.15

80.0 80.0

MaY 2011 OhiO Beverage MONThLY 59

0066e 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4988B 4997B

JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S greeN JaCK DaNieL'S greeN geNTLeMaN JaCK geNTLeMaN JaCK geNTLeMaN JaCK geOrge BiCKeL OLD 48 geOrge riCKeL OLD #8 geOrge DiCKOL 12 geO. DiCKeL BarreL SeLeCT JaCK DaNieL'S TeNN hONeY JaCK DaNieL'S SiNgLe BarreL

0090B 1503B 5117B 9631B 9833B

OLD OverhOLT BULLeiT 95 rYe JiM BeaM WiLD TUrKeY rYe WhiSKeY rUSSeLS reServe

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8887B 8890B

OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaM'S eighT STar BeaM'S eighT SLar BeaM'S eighT STar SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeNaTOr'S CLUB SeNaTOr'S CLUB CaLverT eXLra iMPeriaL gOLD aWarD haiLer'S S.r.S. haLTerS S.r.S. gUCKeNheiMer gUCKeNheiMer KeSSLer TraveLer MCCOrMiCK SeagraM'S 7 TraveLer SeagraM'S 7 DarK hONeY

0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 2268B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B 5388B 6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

JaMeSON JaMeSON JaMeSON BUShMiLLS BUShMiLLS BLaCK BUST( BUShMiLLS 16 Yr. SiNgLe MaLT BUShMiLLS LOYr. SiNgLe MaLT CLONLarF CONNeMa ra SiNgLe MaLT FeCKiN iriShMaN OrigiNaL CLaN JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr. JaMeSON 12 Yr. JaMeSON TiN JOhN POWer & SON gOLD KiLBeggaN KNaPPOgUe CaSTLe 12 MiDLeTON MiChaeL COLLiNS BLeNDeD PaDDY POWerS reDBreaST reDBreaST 12 SLaNe CaSTLe TULLaMOre DeW TULLaMOre DeW

$ 14.45 $ 29.80 $ 16.90 $ 33.65 $ 27.35 $ 48.50 $ 34.15 $ 15.90 $ 15.90 $ 20.20 $ 31.50 $ 16.90 $ 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 94.0

rYe WhiSKeY $ 13.20 80.0 $ 19.55 90.0 $ 15.85 80.0 $ 19.35 101.0 $ 25.50 90.0

BLeNDeD WhiSKeY $ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0

0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

CaNaDiaN CLUB BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT TraveLer BLaCK veLveT reServe BLaCK veLveT reServe CaBiN Fever MaPLe FLv. CaNaDiaN BaY CaNaDiaN BaY CaNaDa hOUSe CaNaDa hOUSe CaNaDiaN CLUB reServe 10 CaNaDiaN CLUB TraveLer CaNaDiaN gOLD CaNaDiaN gOLD CaN. CLUB SherrY CaSK CaNaDiaN hUNTer TraveLer CaNaDiaN LTD. CaNaDiaN LTD. CaNaDiaN MiST TraveLer CaNaDiaN reServe CLaSSiC 12 CrOWN rOYaL BLaCK CrOWN rOYaL CaSK NO.16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe harWOOD harWOOD NOrTherN LighT NOrTherN LighT JaMeS FOXe ParaMOUNT PeNDLeTON riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v.0. gOLD SeagraM'S v.0. TraveLer WiNDSOr TraveLer WiNDSOr SUPreMe WiNDSOr SUPreMe WiNDSOr SUPreMe WiSer'S DeLUXe

0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 1490B 1491B 1655e 2004B 2005B 2006B 2052D 2052L 2078B

PiNCh 15 Yr. DeWar'S DeWar'S DeWar'S DeWar'S JOhNNie WaLKer reD JOhNNie WaLKer reD JOhNNLe WaLKer reD USher'S greeN LaUDer'S LaUDer'S LaUDer'S graNT'S graNT'S OLD SMUggLer ODSMUggLer ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. CULLY SarK CULTY SarK CUTTY SarK WhiTe hOrSe JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK J&B rare J&B rare J&B rare graND MaCNiSh graND MaCNiSh graND MaCNiSh highLaND MiST highLaND MiST iNver hOUSe iNver hOUSe J.W. DaNT BaLLaNLiNe'S BUChaNaN DeLUXe BUChaNaN SPeCiaL reServe MaKerS MarK 200ML Chiv regaL SaLUTe 21 Yr Chiv regaL 25 ChivaS regaL 18 Yr. CLaN MaCgregOr CLaN MaCgregOr CLYNeLiSh

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 36.60 $ 16.90 $ 14.80 $ 51.80 $173.90 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 14.30 $ 32.85 $120.30 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 25.45

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CaNaDiaN WhiSKeY SeagraMS vO SeagraMS vO SeagraMS vO LOrD CaLverT MCMaSTer'S MCMaSTer'S MCMaSTer'S CaNaDiaN MiST CaNaDiaN MiST CaNaDiaN MiST MaCNaUghTON CaNaDiaN CLUB CaNaDiaN CLUB CaNaDiaN CLUB

60 OhiO Beverage MONThLY MaY 2011

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

SCOTCh WhiSKeY

iriSh WhiSKeY

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e

$ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 70.25 $114.15 $ 40.40 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 11.80

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30 12.25 16.65 11.45 22.00 9.25

$ 29.70 80.0 $ 19.40 80.0 $ 41.45 80.0 $ 21.15 80.0 $ 27.35 80.0 $ 22.05 80.0 $ 43.25 80.0 $ 28.25 80.0 $ 22.25 80.0 $ 8.05 80.0 $ 17.55 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 25.60 80.0 $ 58.10 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 21.10 80.0 $ 12.55 80.0 $ 33.35 80.0 $ 70.05 80.0 $ 42.40 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 25.60 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.55 80.0 $ 17.55 60.0 $ 10.35 60.0 $ 13.65 80.0 $ 13.40 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.00 80.0 $156.85 80.0 $ 209.50 80.0 $ 51.80 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 31.05 92.0

2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327L 8853D 9188B 9188D

DeWar'SFOUNDerS reServe DeWar'S SigNaTUre DeWar'S SP. reS. 12 Yr. FaMOUS grOUSe 12 Yr. gLeN graNT JOhN Barr reD JOhNNie WaLKer BLUe JOhNNie WaLKer BKL.100 aNNiv. JOhNNie WaiKer gOLD MCLvOr PaSSPOrT QUeeN aNNe QUeeN aNNe SCOreSBY FaMOUS grOUSe 80 FaMOUS grOUSe 80

$ 70.60 $ 189.75 $ 31.75 $ 23.90 $ 38.70 $ 12.55 $ 208.85 $ 36.85 $ 79.05 $ 11.65 $ 20.55 $ 18.45 $ 9.75 $ 17.45 $ 19.50 $ 37.15

80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

SiNgLe MaLT / SCOTCh 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3632B 3634B 3635B 3640B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9671B

aBerLOUr 12 Yr. $ 31.70 aBerLOUr aBUNaDh $ 54.55 aBerFeLDY $ 44.10 aBerFeLDY 21 $ 150.00 arDMOre $ 36.10 arDBeg 10 Yr. $ 43.05 aUCheNLOShaN3WOOD $ 51.80 aUCheNLaShaN CLaSSiC $ 26.50 aUChrOiSK $ 24.75 BaLveNie SiNgLe BarreL 15 Yr. $ 59.65 BaLveNie DOUBLeWOOD 12 Yr. $ 44.90 BaLveNie POrTWOOD 21 Yr. $ 137.55 BOWMOre LegeND $ 21.25 BUNNaheBhaiN $ 47.45 BrUiChLaDDiCh rOCKS $ 48.50 CaOL iLa 12-Yr. $ 46.95 CarDhU $ 37.75 CraggaNMOre $ 45.85 DeLMOre STiLLMaN 28 Yr. $ 117.60 DaLMOre 12 Yr. $ 36.10 DaLWhiNNie $ 55.30 DaLWhiNNie DiSTiLL eDiTiON $ 65.90 gLeNLiDDiCh 12 Yr. reServe $ 34.35 gLeN gariOCh $ 16.35 gLeNKiNChie 12 Yr. $ 48.30 gLeN SPeY $ 162.55 gLeNLiDDiCh SOLera 15 Yr. $ 43.95 gLeNLiDDiCh aNCieNT 18 Yr. $ 60.50 gLeNFarCLaS 17 Yr. $ 93.45 gLeNLiDDiCh 15 DiSTiLLerY eD. $ 51.80 gLeNFarCLaS 21 Yr. $ 103.95 gLeNLiveT 18 Yr. $ 63.15 gLeNLiveT 18 Yr. $ 63.15 gLeNLiveT 12 Yr. $ 34.35 gLeNhiveL $ 68.55 gLeNLiveL12 Yr. $ 44.65 gLeNLiveT arChive 21 Yr. $ 121.60 gLeNMOraNgie 10 Year OLD $ 34.35 gLeNLiveT FreNCh OaK 15 Yr. $ 43.05 gLeNLiveL NaDUrra 16 Yr. $ 51.80 gLeNMOraNgieLaSaNLa $ 43.05 gLeNLiveLLDaDUrraTriUMPh $ 69.25 gLeNMOraNgie FiNeaLTa $ 69.25 gLeNMOraNgie QUiNTa rUBaN $ 34.35 gLeNMOraNgTeNeCTar D'Or $ 56.15 gLeNrOTheS SeLeCT reServe $ 38.80 gLeNrOTheS $ 67.75 highLaND ParK $ 36.10 highLaND ParK 18 $ 86.70 J. MCDOUgaLLS BLaDNOCh $ 58.65 JOhNNie WaLKer greeN $ 52.65 LagavULiN DiSTiLLerS eD. $ 86.90 LagavULiN $ 75.60 LaPhrOaig 18 $ 61.60 LePhrOaigCaSK STreNgTh $ 55.45 LaPhrOaLg $ 34.30 MaCaLLaN CaSK STreNgLh $ 56.15 MaCaLLaN 12 Yr. $ 44.80 MaCaLLaN 12 Yr. $ 86.00 MaCaLLaN 18 Yr. $ 131.20 MaCaLLaN FiNe OaK 10 Yr. $ 36.10 MaCaLLaN FiNe OaK 15 Yr. $ 69.75 MaCaLLaN aNNiverSarY $ 623.20 MaCaLLaN 30 Yr. $1,104.05 MCCLeLLaNDS iSLaY $ 20.85 MCCLeLLaNDS highLaND $ 20.65 OBaN DiSTiLLerS eD. $ 78.20 OBaN $ 63.25 OYO WhiSKeY $ 39.85 SiNgLeTON $ 34.40 SPeYBUrN $ 16.90 SPeYBUrN BraDeN OraCh $ 15.15 TaLiSKer $ 53.80 TaLiSKer DiSTiLLer eDiTiON $ 60.65 TaMDhU $ 19.50 TaMDhU $ 19.50 TOMaTiN SCOTCh 12 $ 19.50 WiLD SCOTSMaN BLaCK LaBeL $ 58.15 WOODSTONe CreeK SiNgLe PeaTeD MaLT WhSKY

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0 66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 86.0 102.0 86.0 86.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0 91.6 91.6 80.0 80.0 80.0 94.0

$ 103.95

93.0

OTher WhiSKeY 0876B 1840B 3526B 5255B

BerNheiM OrigiNaL WheaT CaKFaDDY CarOLiNa MOONShiNe geOrgia MOON COrN WhiSKeY Jr. JOhNSONS MiDNighT MOON

$ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

BraNDY 0051B 0084B 0089B 0341B 0453B 0456B 0461B 0461D 0461e 0461L 0462B 0463B 0463D 0463e 0463L 0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L 0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1618e 1623B 1623e 1625e 1629e 1642e 1644e 1665e 1666e 1669e 1670e 1671e 2018B 2020B 2023B 2265B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871L 2873B 2873D 2873L 2875B 2876B 2877B 2954B 4011B 4074B 4074L 4076B 4080B 4084e 4087B 4092B

aLiZe COgNaC vS aNSaC vS COgNaC BeLa OSa aSBaCh UraLT BraNDY MeTaXa Five STar BraNDY COUrvOiSier vSOP COgNaC 4Yr heNNeSSY v S heNNeSSY v S heNNeSSY v S heNNeSSY v S MarTeLL vS COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC ST reMY vSOP aUTheNTiC BDY ST reMY vSOP aUTheNTiC BDY PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY LairDS aPPLe JaCK 6Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COrONeT vSQ COrONeT vSQ COrONeT vSQ ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT CherrY BraNDY ParaMOUNT CherrY BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY DeKUYPer BLaCKBerrY BraNDY arrOW BLaCKBrrY BDY DeK aPriCOT BDY ParaMOUNT PeaCh BDY Mr BOSTON BLaCKBerrY BrNDY NaviP SLivOviTZ 8Yr reMY MarTiN LOUiS X111 CaLvaDOS BLD grND aPPL BDY ChriSTiaN BrOTherS aMBer 200ML CONJUre COgNaC CONJUre COgNaC COUrvOiSier vS 200ML 2Yr e&J vSOP 200ML heNNeSSY vSOP 200ML heNNeSSY vS FLaSK PaUL MaSSON vS 200 3Yr PaUL MaSSON vSOP 200ML 4Yr reMY MarTiN vS 200ML reMY MarTiN vSOP 200ML reMY MarTiN 1738 aCCOr ChriSTiaN BrOS FrOST WhiTe ChriSTiaN BrO grN rSv vSOP ChriSTiaN BrO hONeY CONJUre COgNaC COUrvOiSier XO COgNaC COUrvOiSier eXCLUSiF 4Yr COUrvOiSier 12 COUrvOiSier 21 DON PeDrO reServa eSPeCiaL DUJarDiN vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e&J e&J e&J e & J SUPeriOr rS vSOP TraveLer e & J TraveLer BDY e & J XO eXCeLLeNTia gOLD SLiv BraNDY harDY vS heNNeSSY BLaCK heNNeSSY BLaCK heNNeSSY riCharD heNNeSSY ParaDiS heNNeSSY v S 200ML heNNeSSY vS hiSTOriC heNNeSSY vSOP COgNaC

$ 16.90 $ 16.00 $ 22.10 $ 24.05 $ 18.65 $ 31.75 $ 27.35 $ 64.20 $ 15.25 $ 35.90 $ 24.75 $ 34.35 $ 85.15 $ 27.75 $ 47.25 $ 9.90 $ 17.35 $ 10.80 $ 19.90 $ 12.80 $ 10.60 $ 19.70 $ 11.50 $ 15.15 $ 25.60 $ 42.35 $ 33.40 $ 6.90 $ 19.70 $ 11.50 $ 9.65 $ 19.70 $ 11.25 $ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 18.25 $ 1744.20 $ 36.75 $ 2.95 $ 27.10 $ 8.55 $ 5.95 $ 2.95 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 12.90 $ 10.60 $ 10.80 $ 11.65 $ 28.25 $ 88.05 $ 34.35 $ 43.05 $217.55 $ 8.65 $ 19.85 $ 11.65 $ 23.20 $ 13.65 $ 10.50 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 13.40 $ 25.20 $ 34.35 $ 44.65 $2971.70 $ 597.90 $ 8.60 $ 27.35 $ 36.95

80.0 80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0

MaY 2011 OhiO Beverage MONThLY 61

4092L 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

heNNeSSY vSOP COgNaC heNNeSSY X O J C COgNaC vSOP JaCQUe CarDiN graPe FraNCe POLi PO TraMiNar graPPa KOrBeL KOrBeL LairDS aPPLe BraNDY 100 LairDS rare aPPLe BraNDY LairDS OLD aPPLe BraNDY 90MO LaNDY vS COgNaC LerOUX POLiSh BLaCKBerrY MaNaSTirKa MaraSKa SLivOviTZ KOSher MarTeLL COrDON BLeU COgNaC MarTeLL XO 12Yr MarTeLL vSOP MeUKOW v.S. MeTaXa aMPhOra 7 STar MOLeTTO graPPa D'NeBBiOLO ParaMOUNT giNger BraNDY PaUL MaSSON grND aMBr vSOP 4Yr PaUL MaSSON grND aMBr vSOP 4Yr PreSiDeNTe BraNDY raYNaL NaPOLeON vSOP reMY MarTiN eXTra reMY MarTiN 1738 aCCOrD reMY MarTiN XO eXCeLLeNCe reMY MarTiN vS graND CrU SaLigNaC ZUTa OSa

$ 56.00 $125.95 $ 21.25 $ 9.05 $ 40.65 $ 9.05 $ 20.55 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 69.25 $112.85 $ 31.75 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 10.80 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

giN 0193L 0303D 0304D 0304L 0305D 0305e 0305L 0308B 0308D 0308L 0313B 0313D 0313e 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326e 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1495B 1522B 1659e 1660e 1673e 1680e 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379L 6444D 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B

ariSTOCraT giN FLeiSChMaNNS giN CrYSTaL PaLaCe giN CrYSTaL PaLaCe giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN gOrDONS giN gOrDONS giN gOrDONS giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN ParaMOUNT 90 giN ParaMOUNT 90 giN CaLverT giN BOMBaY giN BOMBaY giN BOMBaY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN gLeNMOre giN gLeNMOre giN BOOThS giN haLLerS giN haLLerS giN giLBeYS giN giLBeYS giN giLBeYS giN SeNaTOrS CLUB giN 4Yr BarTON giN BarTON giN BLUeCOaT giN BOMBarDier MiLiTarY BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOODLeS BriTiSh giN BrOKerS giN BUrNeTTS giN TraveLer ParaMOUNT giN NeW aMSTerDaM 200ML SeagraMS eXTra DrY 200 TaNQUeraY giN 200ML giLBeYS giN TraveLer gOrDONS TraveLer heNDriCK'S giN heNDriCK'S giN MC COrMiCK giN MageLLaN MC COrMiCK giN MC COrMiCK giN MeierS NO 94 giN NeW aMSTerDaM giN NeW aMSTerDaM giN NeW aMSTerDaM giN ParaMOUNT giN 80 ParaMOUNT giN 80 PiNNaCLe giN PiNNaCLe giN PLYMOUTh giN

62 OhiO Beverage MONThLY JUNe 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.10 12.70 12.30 7.10 17.95 6.50 12.00 9.75 19.85 12.35 16.90 30.15 7.55 9.40 16.15 8.95 14.95 15.00 30.00 22.90 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 4.05 12.30 7.20 23.90 5.75 17.65 37.95 26.45 14.30 13.40 6.90 4.20 2.95 3.30 4.15 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50 10.80 18.80 15.00 12.85 7.85 9.05 17.95 22.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 80.0 94.6 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4

8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9504B 9604B 9669B 9669e

righT giN SeagraMS aPPLe TWST giN SeagraMS DiSTiLLerS rSv SeagraMS DiSTiLLerS rSv SeagraM eXTra DrY gN Trv SeagraM'S graPe giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS OraNge TWiST giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN SMOOTh aMBLer greeNBrier TaNQUeraY NO 10 TaNQUeraY raNgPUr 3 iSLaNDS giN WaTerSheD DiSTiLLerY giN WhiTLeY NeiLL giN WOODSTONe CreeK giN WOODSTONe CreeK giN

0065B 0065D 0065L 0094B 0095B 0096B 0097B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0425B 0432B 0439B 0441B 0444e 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544e 0544L 0869B 0899B 0947B 0965D 0965L 1010B 1010e 1494B 1550L 1565B 1656e 1755B 1755D 1755e 1755L 1757B 1757D 1758B 1762B

aDMiraL NeLSON SPiCeD rUM aDMiraL NeLSON SPiCeD rUM aDMiraL NeLSON SPiCeD rUM aPPLeTON eSTaTe eXTra 12Yr aPPLeTON WhiTe rUM aPPLeTON eSTaTe reServe aPPLeTON SPeCiaL gOLD rUM aPPLeTON vX aPPLeTON vX ariSTOCraT rUM aTLaNTiCO BaCarDi 8 rUM 8Yr BaCarDi arCTiC graPe BaCarDi Big aPPLe BaCarDi gOLD reServe BaCarDi COCO rUM BaCarDi SeLeCT rUM BaCarDi SeLeCT rUM BaCarDi gOLD TraveLer BaCarDi DragONBerrY BaCarDi DragONBerrY BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi O rUM BaCarDi O rUM BaCarDi PeaCh reD BaCarDi raZZ rUM BaCarDi SUPeriOr TraveLer BaCarDi graND MeLON BaCarDi MULTi-FLavOreD PaK BaCarDi TOrCheD CherrY BaCarDi rOCK COCONUT Mr BOSTON LighT Mr BOSTON LighT Mr BOSTON DarK Mr BOSTON DarK BaCarDi 151 rUM BaCarDi 151 rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BarBaNCOUrT reS. SPeCiaLe rONriCO gOLD rUM rONriCO gOLD rUM rONriCO SiLver rUM rONriCO SiLver rUM rONriCO SiLver rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi aNeJO BLaCK BearD SPiCeD rUM BLaCKhearT PreM SPiCeD rUM BOCaDOr WhiTe rUM FLOriDa BOCaDOr WhiTe rUM FLOriDa 10 CaNe rUM 10 CaNe rUM BrUgaL aNeJO rUM CaLiCO JaCK SPiCeD rUM CaBaNa CaChaCa LaDY BLigh SPiCeD CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 TrvL CaPTaiN MOrgaN TraveLer rUM

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

23.90 9.05 11.65 24.05 9.05 9.05 9.05 17.95 10.10 9.05 6.90 15.35 10.20 25.60 25.60 19.40 11.45 24.65 21.10 28.70 5.70

82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 80.0 94.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.05 14.90 8.00 24.35 11.40 19.50 14.05 14.25 24.95 7.50 25.60 17.65 23.35 11.30 14.80 12.35 10.55 16.75 10.55 12.35 26.45 12.35 22.95 17.65 12.35 17.65 12.35 12.35 10.55 12.35 4.95 12.35 12.35 13.60 7.50 13.60 7.50 17.65 22.80 10.55 22.05 16.75 16.00 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 10.55 22.05 8.80 16.75 15.85 12.50 13.40 14.00 7.90 21.25 24.85 16.85 8.00 25.70 3.80 14.50 28.05 8.75 18.30 17.70 30.75 17.70 14.50

70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 93.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 72.5 70.0 70.0 70.0 70.0 100.0 100.0 100.0 70.0

rUM

1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L 2067B 2069B 2315B 2388B 2398L 2400L 2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2424L 2425B 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6068B 6069B 6069D 6069L 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B 8882B 9065B 9229B 9230B 9570B 9675B

CaPTaiN MOrgaN LiMe BiTe CaPT MOrgaN ParrOT BaY COCONT CaPTaiN MOrgaN SLvr SPiCe CaPTaiN MOrgaN PvT STOCK CaPTaiN MOrgaN TaTTOO CaSTiLLO gOLD LaBeL CaSTiLLO gOLD LaBeL CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SPiCeD rUM CaSTiLLO SPiCeD rUM CLeMeNT CreOLe ShrUBB CLeMeNT vSOP COrUBa SPiCeD CrUSOe OrgaNiC SPiCeD rUM CrUZaN 151 PrF rUM CrUZaN BLaCK CherrY CrUZaN BaNaNNa CrUZaN PiNeaPPLe CrUZaN BLaCKSTraP CrUZaN eSTaTe DiaMOND CrUZaN MaNgO CrUZaN eSTaTe SNgL BrL rUM CrUZaN JUNKaNU CiTriS CrUZaN COCONUT CrUZaN vaNiLLa CrUZaN eSTaTe DarK CrUZaN eSTaTe LighT CrUZaN gUava CrUZaN 9 DON Q CriSTaL gOSLiNgS BLaCK SeaL JOhN MCCULLOCh rUM KraKeN BLaCK SPiCeD KraKeN BLaCK SPiCeD LaDY BLigh BaNaNa LaDY BLigh CherrY LaDY BLigh SPiCeD TraveLer LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh COCONUT LaDY BLigh MaNgO LaDY BLigh PiNeaPPLe$ LaDY BLigh vaNiLLa LaDY BLigh 151 rUM MaLiBU BLaCK MaLiBU rUM MaLiBU rUM MaLiBU rUM MC COrMiCK rUM MC COrMiCK rUM MeierS gD LaBeL v iSLaNDS MeierS gD LaBeL v iSLaNDS MeierS Wh LaB v iSLND rUM MeierS Wh LaB v iSLND rUM MONTegO BaY SiLver MT gaY XTra OLD rUM MT gaY eCLiPSe MT gaY eCLiPSe MT gaY eCLiPSe SiLver MYerS'S PLaTiNUM OrONOCO PLaTiNUM reServe PaNaMa JaCK SPiCeD ParaMOUNT 151 ParaMOUNT DragON FrUiT ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiPT CreMe PYraT X O reServe PUCKer CiTrUS SQUeeZe PUCKer graPe gONe WiLD PUCKer SOUr aPPLe SaSS PUCKer WiLD CherrY TeaSe rOgUe rON MaTUSaLeM graN reServa rON MaTUSaLeM PLaTiNO rONriCO CLiPPer SPiCeD rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiCeD TravLr SeagraMS BraZiL CiTrUS rUM SeagraMS BraZiLiaN SPiCeD JaCK NO 94 TOMMY BahaMa gOLDeN SUN TOMMY BahaMa WhiTe SaND WhaLer'S vaNiLLa WraY & NePheW Wh OverPrOOF

$ 14.50 $ 17.55 $ 14.50 $ 19.15 $ 17.75 $ 16.30 $ 8.65 $ 7.05 $ 16.30 $ 8.65 $ 6.50 $ 8.65 $ 29.95 $ 34.30 $ 8.95 $ 29.45 $ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 14.70 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 6.80 $ 12.75 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 14.30 $ 11.65 $ 21.45 $ 16.70 $ 13.75 $ 7.70 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 13.85 $ 34.35 $ 15.15 $ 26.70 $ 13.40 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 24.95 $ 18.45 $ 15.15 $ 7.25 $ 7.25 $ 12.55 $ 11.05 $ 11.05 $ 8.05 $ 16.00

70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 151.0 151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 60.0 126.0

$ 86.65

86.0

SCOTCh 0018B

aBerLOUr 18 Yr

0019B 0020B 0031B 0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 0281B 0281D 0281L 0282B 0282L 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1488B 1490B 1498B 1519B 1520B 1636e 1648e 1751B 2004B 2005B 2006B 2052D 2052L 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3634B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3650e 3654B

aBerLOUr 12 Yr SM $ 31.70 86.0 aBerLOUr a'BUNaDh $ 54.55 119.0 aBerFeLDY 12 Yr $ 44.10 80.0 aBerFeLDY 21 Yr $150.00 80.0 arDMOre SCOTCh $ 36.10 92.0 arDBeg 10Yr SiNgLe MaLT $ 43.05 92.0 BOWMOre 12 Yr $ 34.30 80.0 PiNCh - haig 15 Yr $ 29.70 80.0 DeWarS $ 19.40 80.0 DeWarS $ 39.70 80.0 DeWarS $ 21.15 80.0 DeWarS $ 27.35 80.0 JOhNNie WaLKer reD 12 Yr $ 21.15 80.0 JOhNNie WaLKer reD 12 Yr $ 42.40 80.0 JOhNNie WaLKer reD 12 Yr $ 27.35 80.0 USherS greeN STriPe $ 22.25 80.0 LaUDerS 3 Yr $ 8.05 80.0 LaUDerS 3 Yr $ 17.55 80.0 LaUDerS 3 Yr $ 10.35 80.0 graNTS STaND FaST $ 14.25 80.0 graNTS STaND FaST $ 31.90 80.0 OLD SMUggLer $ 18.80 80.0 OLD SMUggLer $ 11.45 80.0 ChivaS regaL $ 25.60 80.0 ChivaS regaL $ 58.10 80.0 ChivaS regaL $ 38.55 80.0 CUTTY SarK $ 16.85 80.0 CUTTY SarK $ 33.55 80.0 CUTTY SarK $ 21.10 80.0 WhiTe hOrSe $ 12.55 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 33.35 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 69.15 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 43.00 80.0 J & B rare $ 18.95 80.0 J & B rare $ 36.35 80.0 J & B rare $ 23.70 80.0 graND MaCNiSh 3 Yr $ 8.15 80.0 graND MaCNiSh 3 Yr $ 17.50 80.0 graND MaCNiSh 3 Yr $ 10.60 80.0 highLaND MiST 3 Yr $ 16.65 80.0 highLaND MiST 3 Yr $ 9.55 80.0 iNverhOUSe 3 Yr $ 16.65 80.0 iNverhOUSe 3 Yr $ 10.35 80.0 J W DaNT SCOTCh $ 11.75 80.0 BaLLaNTiNeS $ 10.80 80.0 JaMeSON iriSh WhSKY $ 21.25 80.0 JaMeSON iriSh WhSKY $ 44.10 80.0 JaMeSON iriSh WhSKY $ 29.80 80.0 BUShMiLLS iriSh WSKY $ 20.40 80.0 BUShMiLLS iriSh WSKY $ 28.90 80.0 aUCheNTOShaN 3 WOOD SMS $ 49.20 86.0 aUCheNTOShaN CLaSSiC SMS $ 24.75 80.0 BaLveNie SiNgLe 15Yr $ 60.50 95.6 BaLveNie 14 CariBBeaN CaSK $ 51.80 86.0 BaLveNie DOUBLeWOOD 12 Yr $ 44.90 86.0 BaLveNie POrTWOOD 21 Yr $137.55 86.0 BLaCK BUSh iriSh WhSKY $ 31.00 80.0 BOWMOre LegeND SMS $ 23.65 80.0 BUNNahaBhaiN 12 Yr $ 47.45 80.0 BUChaNaN DeLUXe 12 SCOTCh $ 29.20 80.0 BrUiChLaDDiCh rOCKS $ 48.50 92.0 BUShMiLLS 16 Yr SiNgLe MaLT $ 58.65 80.0 BUShMiLLS 10 Yr iriSh $ 35.45 80.0 gLeNFiDDiCh 45 COMBO $ 42.80 82.0 JaMeSON iriSh WhSKY $ 6.80 80.0 CaOL iLa 12 Yr SCOTCh $ 44.30 86.0 ChivaS regaL SaLUTe 21Yr $156.85 80.0 ChivaS regaL 25 $218.90 80.0 ChivaS regaL 18 Yr $ 43.05 80.0 CLaN MaCgregOr SCOTCh $ 16.20 80.0 CLaN MaCgregOr SCOTCh $ 10.60 80.0 CLONTarF CLaSSiC BLeND $ 17.60 80.0 CLYNeLiSh $ 31.05 92.0 CraggaNMOre SNgL MaLT SCOT 12 Yr $ 48.30 80.0 DaLMOre STiLLMaN 28 Yr $ 117.60 90.0 DaLMOre 12 $ 36.10 80.0 DaLWhiNNie SNgL MaLT SCOTC 15 Yr 52.70 86.0 DeWar'S SigNaTUre $189.75 86.0 DeWarS SPeC rSv 12 Yr BLN SCOTCh $ 26.45 80.0 FaMOUS grOUSe 12 Yr $ 23.90 80.0 FeCKiN iriSh WhSKY $ 16.90 80.0 gLeNFiDDiCh SPeC reS 12 Yr $ 34.35 80.0 gLeN gariOCh $ 16.35 86.0 gLeNKiNChie 12 Yr $ 46.60 86.0 gLeNFiDDiCh SOLer rSv 15 Yr $ 43.95 80.0 gLeNFiDDiCh aNCNT rSv 18 Yr $ 60.50 86.0 gLeNFiDDiCh 15Yr DiSTLY eDiTiON $ 51.80 102.0 gLeNLiveT 18 Year $ 60.50 86.0 gLeNLiveT SiNgLe MaLT 12 Yr $ 31.75 80.0 $ 68.55 80.0 gLeNLiveT SiNgLe MaLT 12 Yr gLeNLiveT SiNgLe MaLT 12 Yr $ 43.75 80.0 gLeNLiveT arChive 86 21 Yr $120.70 86.0 gLeNMOraNgie 10 Yr $ 34.35 86.0 gLeNLiveT FreNCh OaK 15 Yr $ 41.35 80.0 gLeNLiveT NaDUrra 16 Yr $ 47.40 112.4 gLeNMOraNgie LaSaNTa $ 43.05 92.0 gLeNMOraNgie 10 Yr - 100ML $ 25.85 89.2 gLeNLiveT NaDUrra TriUM 91 $ 69.25 96.0

JUNe 2011 OhiO Beverage MONThLY 63

3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8480B 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

gLeNMOraNgie QUiNTa rUBaN gLeNMOraNgie NeCTar D Or gLeNrOTheS SeLeCT reServe gLeNrOTheS SCOTCh highLaND ParK SNgL MaLT 12Yr highLaND ParK 18Y iriShMaN OrigiNaL CLaN WhiSKeY iriShMaN OrigiNaL CLaN WhiSKeY JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr JaMeSON 12 Yr JOhN Barr reD J. MCDOUgaLS BLaDNOCh JOhN POWer & SON iriSh gLD JOhNNie WaLKer BLUe JOhNNY WaLKer BLK 100 aNNiveSarY JOhNNie WaLKer gOLD 18 Yr JOhNNie WaLKer grN KiLBeggaN LagavaULiN DiSTiLLerS eD. LagavaULiN SiNgLe MaLT 16 Yr LaPhrOaig 18 Yr LaPhrOaig CaSK STreNgTh 10 Yr LaPhrOaig SiNgLe MaLT 10 Yr MaCaLLaN CaSK STreNgTh SMS MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 18 Yr SiNgLe MaLT MaCaLLaN FiNe OaK 10 Yr MaCaLLaN FiNe OaK 15 Yr MaCaLLaN 25 Yr MaCaLLaN 30 Yr MCCLeLLaNDS iSLaY MCCLeLLaNDS highLND MCivOr SCOTCh MiDLeTON MiChaeL COLLiNS BLeNDeD OBaN DiSTiLLerS aDDiTiON OBaN SiNgLe MaLT 14 OLD PULTeNeY 12 Yr PaDDY iriSh WhiSKeY PaSSPOrT SCOTCh QUeeN aNNe QUeeN aNNe rOgUe MaLT WhiSKeY reDBreaST iriSh WhiSKeY 12 Yr SCOreSBY SCOTCh SiNgLeTON SiNgLe MaLT 12 Yr SLaNe CaSTLe SPeYBUrN SiNgLe MaLT 10 Yr SPeYBUrN BraDaN OraCh TaLiSKer SiNgLe MaLT 10 Yr TaMDhU SCOTCh WhiSKeY 10 Yr FaMOUS grOUSe FaMOUS grOUSe TULLaMOre DeW - ireLaND TULLaMOre DeW - ireLaND WiLD SCOTSMaN 15 Yr WiLD SCOTSMaN BLaCK LaBeL

0038L 0039B 0040B 0048B 0050B 0371B 0372B 0373B 0374B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B 1857B 1858B 1859B 1860B 1862B 2280B 2281B 2282B 2306B 2317B 2318B 2410B

agavaLeS TeQUiLa gOLD 110 agaverO OraNge TeQUiLa agave LOCO agavaLeS gOLD 80 aLieN TeQUiLa SiLver aSOMBrOSO SiLver aviON aNeJO aviON rePOSaDO aviON SiLver BaLUarTe TeQUiLa CaBO WaBO aNeJO CaBO WaBO BLaNCO CaBO WaBO rePOSaDO CUervO eSPeCiaL SiLver 200 PaTrON aNeJO PaTrON SiLver 200ML SaUZa hOrNiTOS PLaTa PaTrON rePOSaDO CaSa NOBLe CrYSTaL CaZaDOreS aNeJO CaZaDOreS BLaNCO CaZaDOreS rePOSaDO CeNTeNariO PLaTa CeNTeNariO rePOSaDO CeNTeNariO rOSaNgeL CeNTeNariO TeNaMPa aZUL ChaMUCOS rePOSaDO eSP TeQ COraZON TeQUiLa aNJeO COraZON BLaNCO COraZON rePOSaDO COrONaDO TeQUiLa COrZO rePOSaDO COrZO SiLver CUervO eSPeCiaL

$ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 37.85 $107.00 $ 17.65 $ 27.95 $ 56.15 $ 173.90 $ 77.95 $ 36.95 $ 11.40 $ 77.45 $ 16.00 $203.95 $ 36.85 $ 74.60 $ 52.65 $ 14.30 $ 86.90 $ 78.25 $ 61.60 $ 55.45 $ 34.30 $ 51.80 $ 43.05 $ 86.00 $131.20 $ 34.35 $ 69.75 $592.65 $1054.75 $ 20.15 $ 20.15 $ 12.55 $ 120.30 $ 21.25 $ 69.45 $ 60.70 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 43.05 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 51.80 $ 58.15

92.0 92.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

$ 15.55 $ 18.65 $ 28.40 $ 16.90 $ 45.30 $ 25.90 $ 47.45 $ 43.05 $ 38.70 $ 31.80 $ 38.70 $ 30.00 $ 34.30 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 27.75 $ 34.95 $ 22.05 $ 26.45 $ 27.75 $ 29.50 $ 20.90 $ 16.90 $ 42.65 $ 23.50 $ 25.60 $ 30.00 $ 10.70 $ 43.30 $ 35.50 $ 16.10

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0

TeQUiLa

64 OhiO Beverage MONThLY JUNe 2011

2410D 2410e 2410L 2411B 2411D 2411L 2721B 2721e 2722B 2722D 2724B 2725B 2760B 2761B 2883B 2884B 2885B 2891B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2908B 2909B 2910B 2911B 2914B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247e 5247L 5249L 5250L 5253B 5254L 5497B 5497D 5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6118B 6119B 6119D 6345L 6580B 6584B 6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B

CUervO eSPeCiaL CUervO eSPeCiaL CUervO eSPeCiaL 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ DON JULiO aNeJO DON JULiO aNeJO DON JULiO BLaNCO DON JULiO BLaNCO DON JULiO rePOSaDO DON JULiO reaL DOS LUNaS SiLver DOS MaNOS BLaNCO eL arCO aNeJO eL arCO BLaNCO eL arCO rePOSaDO eL CaBaLLO eSTreLLa MiXTO eL CharrO rePOSaDO eL CharrO SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 SeLeCT SiLver eL graDO BLaNCO 1800 COLLeCTiON eXTra aNeJO eL MaYOr aNeJO eL MaYOr BLaNCO eL MaYOr rePOSaDO eL JiMaDOr aNeJO eL JiMaDOr BLaNCO eL JiMaDOr BLaNCO eL JiMaDOr rePOSaDO eL JiMaDOr rePOSaDO eL TOrO gOLD eL TOrO gOLD eL TOrO gOLD eL TOrO SiLver eL TOrO SiLver eL TOrO SiLver eSPOLON BLaNCO eSPOLON rePOSaDO FaMiLia CaMareNa rePOSaDO FaMiLia CaMareNa SiLver graN PaTrON PLaTiNUM TeQ herraDUra aNeJO herraDUra rePOSaDO herraDUra SiLver CUervO BLaCK MeDaLLiON CUervO TraDiCiONaL 1800 aNeJO CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver JUareZ SiLver JUareZ gOLD CUervO PLaTiNO JUareZ gOLD DSS La PriMa WhiTe La PriMa WhiTe La PriMa WhiTe La PriMa gOLD TeQ La PriMa gOLD TeQ La PriMa gOLD TeQ LUNa NUeva aNeJO LUNa NUeva rePOSaDO LUNa NUeva SiLver LUNaZUL BLaNCO LUNaZUL rePOSaDO MaeSTrO DOBeL MargariTaviLLe iSLaND LiMe MargariTaviLLe TrOP TaNger MargariTaviLLe TeQ SiLver MargariTaviLLe TeQ gOLD MargariTaviLLe TeQ gOLD MaTaDOr gOLD TeQ MiLagrO SiLver MiLagrO aNeJO MiLagrO rePOSaDO MiLagrO SBr reP MiLagrO SBr SiLver MONTe aLBaN TeQUiLa MONTeZUMa BLUe MONTeZUMa WhiTe - MeXiCO MONTeZUMa gOLD – MeXiCO 901 SiLver TeQUiLa vOODOO TiKi aNeJO vOODOOTiKi BLUe DragON vOODOOTiKi DeSerT rOSe vOODOOTiKi greeN DragON vOODOOTiKi PLaTiNUM vOODOOTiKi raPOSaDO ParTiDa BLaNCO PaTrON aNeJO PaTrON aNeJO PaTrON SiLver

$ 30.10 $ 11.95 $ 21.70 $ 22.15 $ 36.30 $ 29.80 $ 51.55 $ 26.65 $ 43.70 $ 79.05 $ 45.20 $263.50 $ 31.75 $ 20.90 $ 50.75 $ 43.70 $ 50.75 $16.00 $16.00 $16.00 $ 22.15 $ 36.30 $ 29.80 $ 25.60 $ 33.95 $ 1556.30 $ 30.00 $ 20.90 $ 21.80 $ 21.25 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 21.25 $ 21.25 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 30.10 $ 10.05 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 16.90 $ 15.15 $ 43.05 $ 11.65 $ 9.80 $ 11.65 $ 11.65 $ 23.20 $ 10.25 $ 23.85 $ 34.35 $ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 34.35 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05 $ 42.80

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0

7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D 8723L 8727B 8733B 8734B 8737B 8739L 8860B 8861B 8862B 8863B 8931B 8932B 8942B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9737B

PaTrON SiLver PaTrON rePOSaDO PePe LOPeZ gOLD POrFiDiO PLaTa POrFiDiO SiLver riO graNDe SiLver riO graNDe SiLver riO graNDe gOLD CieN aNOS BLaNCO CieN aNOS rePOSaDO SaUZa BLaNCO SaUZa BLaNCO SaUZa TreS geN PLaTa TeQ. SaUZa TreS geNer aNeJO SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa CONMeMOraTivO SaUZa hOrNiTOS aNeJO SaUZa hOrNiTOS PLaTa SaUZa BLUe SiLver SaUZa girO SiLver SCOrPiaN MeZCaL aNeJO 1 Yr SCOrPiaN MeZCaL aNeJO 3 Yr SCOrPiaN MeZCaL rePOSaDO SCOrPiaN MeZCaL SiLver SeNOr FrOgS PLaTa SeNOr FrOgS rePOSaDO SeMeNTiaL SiLver TeQ TaraNTULa aZUL TaraNTULa rePOSaDO TaraNTULa LiMe TaraNTULa STaWBerrY SaUZa hOrNiTOS rePOSaDO TeQUiLa rePOSaDO TeQUiLa SiLver TeQ OChO PLaTa LaS POMeZ TeQ OChO rePOSaDO LaS POMeZ TeQUiLa 30 - 30 rePOSaDO 3 iSLaND WhiTe TeQUiLa Tierra'S aNeJO Tierra'S BLaNCO Tierra'S rePOSaDO TOrTiLLa SiLver TOrTiLLa gOLD TreS riOS SiLver TreS riOS rePOSaDO TWO FiNgerS TeQUiLa gOLD TWO FiNgerS TeQUiLa WhiTe ZaPOPaN rePOSaDO

$ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 10.00 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 29.90 $ 19.35 $ 16.00 $ 19.35 $ 31.45 $ 40.55 $ 28.95 $ 25.55 $ 15.15 $ 16.90 $ 38.45 $ 16.75 $ 13.45 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $ 19.30 $ 11.45 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 26.15 $ 20.15 $ 12.55 $ 11.65 $ 12.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 16.90 $ 16.90 $ 33.65 $ 24.60 $ 20.40 $ 16.90 $ 16.90 $ 18.20 $ 16.90 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 33.65 $ 18.90 $ 24.60 $ 16.90 $ 18.20 $ 16.90 $ 24.60 $ 6.75 $ 16.90 $ 33.65 $ 24.60 $ 24.60 $ 16.90 $ 24.60 $ 24.60 $ 11.85 $ 7.10 $ 25.60 $ 7.10 $ 8.20 $ 14.85 $ 10.70 $ 22.15 $ 22.15 $ 22.15 $ 25.60 $ 64.20 $ 34.15 $ 34.35 $ 22.15 $ 22.15

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

vODKa 0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0049B 0052B 0054B 0054L 0057B 0057D 0057e 0057L 0060B 0060L 0061B 0062L 0063e 0064B 0064D 0064L 0068L 0069B 0069L 0074L 0194D 0194L 0450B 0194L 0737B 0737D 0737L 0832B 0834B 0835B 0838B 0838D 0838L 0840B 0841B 0842B

aBSOLUT WiLD Tea aBSOLUT CiTrON aBSOLUT CiTrON aBSOLUT CiTrON aLCheMia ChOCOLaTe aBSOLUT KUraNT vDK aBSOLUT aPeaCh aBSOLUT aPeaCh aBSOLUT OrieNT aPPLe aBSOLUT Berri aCai aBSOLUT 100 BLaCK aBSOLUT 100 BLaCK aBSOLUT 80 aBSOLUT 80 aBSOLUT 80 aBSOLUT 80 aBSOLUT PearS aBSOLUT PearS aBSOLUT PePPar vDK aBSOLUT rUBY reD aBSOLUT MiNi Bar aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT raSPBerri aBSOLUT vaNiLa aBSOLUT vaNiLa aBSOLUT MaNgO ariSTOCraT ariSTOCraT BaCKON ariSTOCraT ParaMOUNT CherrY ParaMOUNT CherrY ParaMOUNT CherrY BeLveDere BLDY MarY BeLveDere PiNK graPeFrUiT BeLveDere BLaCK raSPBerrY BeLveDere vDK BeLveDere vDK BeLveDere vDK BeLveDere iX BeLveDere CYTrUS BeLveDere OraNge

0846B 0946B 0953B 0958B 0958D 1337B 1426B 1426D 1483B 1523B 1525B 1525D 1525L 1526B 1527B 1528B 1529B 1530B 1531B 1533B 1534B 1536B 1539B 1540B 1611e 1640e 1641e 1643e 1661e 1675e 1676e 1678e 1852B 2009B 2012B 2048B 2048D 2048L 2050B 2050L 2053B 2053D 2053L 2358L 2385B 2392D 2392L 2444B 2444D 2455B 2456B 2457B 2458B 2452B 2658B 2659B 2778B 2782B 2893B 2895B 2896B 2897B 2898B 2952B 3011B 3011D 3011L 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3028B 3086B 3072L 3079B 3080B 3084B 3084D 3084L 3088B 3089B 3097B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909L

BeLveDere iNTeNSe BLavOD The BLaCK BLUe aNgeL vODKa BLUe iCe vDK BLUe iCe vDK BOMBOra vDK BOrU OrigiNaL vDK BOrU OrigiNaL vDK BOYD & BLair BUrNeTTS eSPreSSO BUrNeTTS BUrNeTTS BUrNeTTS BUrNeTTS PiNK LeMONaDe BUrNeTTS raSPBerrY BUrNeTT'S vaNiLLa BUrNeTT'S FrUiT PUNCh BUrNeTTS SOUr aPPLe BUrNeTTS CherrY BUrNeTTS BLUeBerrY BUrNeTTS STraWBerrY BUrNeTTS OraNge CreMe vODKa BUrNeTTS WaTerMeLON BUrNeTTS WhiPPeD CreaM BUrNeTTS vODKa greY gOOSe 200ML greY gOOSe L'OraNge greY gOOSe Le CiTrON ParaMOUNT 100 vODKa SKYY 200 SMirNOFF 100 SveDKa TraveLer 200 ChaMBOrD FLavOreD vODKa ChOPiN ChOPiN rYe vODKa CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC COCONUT CirOC COCONUT CirOC reD BerrY CirOC reD BerrY CirOC reD BerrY Crav vODKa CriSTaLL SigNaTUre SerieS CrOWN rUSSe 80 PrOOF vDK CrOWN rUSSe CrYSTaL heaD CrYSTaL heaD CUPCaKe ChiFFON vODKa CUPCaKe DeviLS FOOD vODKa CUPCaKe FrOSTiNg vODKa CUPCaKe OrigiNaL vODKa CrYSTaL SPiriTS BUCKeYe vODKa DeNaKa DeNaKa BLaCK CherrY DOUBLe CrOSS vODKa DOWNUNDer eD harDY eFFeN CUCUMBer eFFeN BLaCK CherrY eFFeN eFFeN raSPBerrY everCLear FiNLaNDia 80 FiNLaNDia 80 FiNLaNDia 80 FiNLaNDia graPeFrUiT FireFLY SWeeT Tea FireFLY SWeeT Tea FiNLaNDia MaNgO FUSiON FiNLaNDia TaNgeriNe FUSiON FireSTarTer vODKa FireFLY MiNT Tea FireFLY raSPBerrY Tea vDK FireFLY SKiNNY Tea FrOZeN ghOST vODKa 42 BeLOW PUre 44 NOrTh hUCKLeBerrY vODKa 44 NOrTh NOrTh raiNer vODKa FriS FriS FriS FUZZY FriS BLUeBerrY vODKa gaLeNS giLBeY’S TrvLr 80 giLBeY'S vDK 100 giLBeY'S vDK 100 gODiva ChOCOLaTe gODiva ChOCOLaTe gOrDONS TraveLer graND TOUriNg vODKa greY gOOSe greY gOOSe greY gOOSe greY gOOSe La POire

$ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 15.15 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 7.30 80.0 $ 13.60 80.0 $ 9.75 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 8.15 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 8.15 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 7.30 70.0 $ 8.15 70.0 $ 2.95 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 4.20 100.0 $ 3.30 80.0 $ 5.25 100.0 $ 3.30 80.0 $ 21.25 75.0 $ 25.60 80.0 $ 25.60 80.0 $ 31.30 80.0 $ 61.45 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 61.45 70.0 $ 34.40 70.0 $ 28.25 80.0 $ 13.40 80.0 $ 11.55 80.0 $ 6.75 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70. $ 16.85 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 34.30 80.0 $ 7.40 80.0 $ 23.85 80.0 $ 21.25 75.0 $ 21.25 75.0 $ 21.25 80.0 $ 21.25 80.0 $ 14.05 190.0 $ 13.15 80.0 $ 26.35 80.0 $ 19.30 80.0 $ 13.15 75.0 $ 16.90 70.0 $ 24.95 70.0 $ 13.15 75.0 $ 13.15 75.0 $ 18.65 80.0 $ 11.45 70.0 $ 14.30 70.0 $ 16.90 60.0 $ 25.00 80.0 $ 21.15 84.0 $ 21.25 70.0 $ 21.25 70.0 $ 8.15 80.0 $ 16.20 80.0 $ 10.60 80.0 $ 25.60 80.0 $ 11.70 151.0 $ 12.55 151.0 $ 7.40 80.0 $ 8.20 100.0 $ 18.45 100.0 $ 26.35 60.0 $ 26.35 60.0 $ 8.20 80.0 $ 16.45 80.0 $ 28.10 80.0 $ 61.75 80.0 $ 34.40 80.0 $ 34.40 80.0

JUNe 2011 OhiO Beverage MONThLY 65

3910L 3912L 3919e 3968B 3971B 3973B 3975B 3976B 4869B 5000D 5000L 5004D 5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021e 5021L 5025D 5028D 5028L 5029B 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D 5039L 5040B 5040D 5040L 5074B 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382e 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 6008B 6008D 6391D 6391L 6428B 6460L 6620B 6659B 6660B 6661B 6741B 7698B 7699B 7716B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B

greY gOOSe L'OraNge $ 34.40 greY gOOSe Le CiTrON $ 34.40 greY gOOSe 50ML MULTi-PaCK $ 8.45 haMMer & SiCKLe vDK $ 22.15 haNgar ONe STraighT $ 25.60 haNgar ONe ChiPOTLe ChiLi $ 25.60 haNgar ONe KaFFir LiMe vDK $ 25.60 haNgar ONe MaNDariN $ 25.60 iCeBUrg vDK $ 12.55 giLBeY'S vDK 80 $ 14.70 giLBeY'S vDK 80 $ 9.15 CrYSTaL vDK 80 $ 11.85 CrYSTaL vDK 80 $ 7.10 FLeiSChMaNN rOYaL $ 10.50 WOLFSChMiDT $ 14.50 WOLFSChMiDT $ 8.05 SMirNOFF #57 100 $ 13.00 SMirNOFF #57 100 $ 26.35 SMirNOFF #57 100 $ 17.25 gOrDONS 80 $ 8.20 gOrDONS 80 $ 16.25 gOrDONS 80 $ 9.70 ParaMOUNT 80 $ 7.00 ParaMOUNT 80 $ 14.45 ParaMOUNT 80 $ 8.70 SMirNOFF NO. 21 80 $ 11.40 SMirNOFF NO. 21 80 $ 21.90 SMirNOFF NO. 21 80 $ 7.85 SMirNOFF NO. 21 80 $ 13.75 Mr BOSTON riva 100 $ 13.60 BarTON vDK $ 11.75 BarTON vDK $ 7.00 BarTON TraveLer $ 11.60 haLLerS 80 $ 6.85 TaMirOv 100 $ 5.90 NiKOLai $ 13.60 NiKOLai $ 7.00 ParaMOUNT 100 $ 9.05 ParaMOUNT 100 $ 17.10 ParaMOUNT 100 $ 10.20 ParaMOUNT 90 $ 7.50 ParaMOUNT 90 $ 15.95 ParaMOUNT 90 $ 7.10 POPOv 80 $ 6.90 POPOv 80 $ 13.65 POPOv 80 $ 8.05 JaMeS river PLaNT SWeeT vODKa $ 17.00 JeaN MarC XO vDK $ 40.50 JereMiah WeeD SWeeT Tea $ 16.95 JereMiah WeeD SWeeT Tea $ 24.95 JOhN MCCULLOCh $ 11.90 Jr JOhNSONS MiDNighT MOON $ 17.75 Jr JOhNSONS MiDNighT MOON aPPLe Pie $ 17.75 KaMChaTKa 80 $ 6.45 KaMChaTKa 80 $ 13.65 KaMChaTKa 80 $ 7.55 KaMChaTKa 90 $ 8.90 KaMChaTKa 90 $ 16.20 KaMChaTKa CherrY $ 9.95 KaMChaTKa graPe $ 9.95 KaMChaTKa TraveLer $ 6.45 KeTeL ONe $ 20.20 KeTeL ONe $ 40.65 KeTeL ONe $ 20.70 KeTeL ONe $ 28.95 KeTeL ONe CiTrOeN $ 40.65 KeTeL ONe CiTrOeN $ 28.95 KeTeL ONe OraNJe $ 28.95 KhOrTYTSa hONeY PePPer $ 25.40 KhOrTYTSa PLaTiNUM $ 24.60 KOrSKi TraveLer $ 6.50 KOrSKi $ 6.50 KOrSKi $ 11.85 KOrSKi $ 7.10 KUTSKOUa $ 8.90 LeveL $ 23.00 LUKSUSOWa $ 9.90 LUKSUSOWa $ 23.20 MC COrMiCK $ 13.00 MC COrMiCK $ 7.35 MeDea $ 38.70 Meier'S vDK PLaSTiC $ 7.40 MONOPOLOWa POTaTO $ 12.55 MOON MOUNTaiN vODKa $ 16.95 MOON MTN COaSTaL CiTrUS $ 16.95 MOON MTN WiLD raSPBerrY $ 16.95 OCeaN vODKa $ 25.60 OYO $ 30.80 OYO hONeY vaNiLLa BeaN $ 30.80 NUTLiQUOr PeaNUT BUTTer $ 30.80 ParaMOUNT OraNge FLv vDK $ 10.70 Para ULTra BUBBLe $ 10.70 Para ULTra BUBBLe $ 15.35 ParaMOUNT vaNiLLa $ 10.70 ParaMOUNT graPe $ 14.85 ParaMOUNT graPe $ 10.70 ParaMOUNT SWeeT Tea $ 10.70 ParaMOUNT 100 TrvLr $ 8.85

66 OhiO Beverage MONThLY JUNe 2011

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0

7990B 7991B 7992B 7994B 7995B 7997B 8074B 8236B 8237B 8238B 8239B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8915D 8930L 8934B 8937B 9006L 9007L 9008e 9009L 9010L 9011L 9012B 9012D 9012e 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L

PeaChKa PearL PearL POMegraNaTe PearL CUCUMBer vDK PearL BLUeBerrY vDK PearL PLUM PeUreUX PiNNaCLe CaKe PiNNaCLe COTTON CaNDY PiNNaCLe CiTrUS PiNNaCLe BerrY PiNNaCLe Le DOUBLe eXPreSSO PiNNaCLe KiWi STraWBer PiNNaCLe PiNNaCLe PiNNaCLe PiNNaCLe CherrY vDK PiNNaCLe CherrY vDK PiNNaCLe raSPBerrY PiNNaCLe graPe PiNNaCLe MaNgO PiNNaCLe vaNiLLa PiNNaCLe TrOPiCaL PUNCh PiNNaCLe 100 PiNNaCLe WhiPPeD PiNNaCLe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe OraNge WhiPPeD PLaYerS eXTreMe CaraMeL PLaYerS eXTrM CherrY vDK POPOv TraveLer Prairie OrgaNiC KOSher vDK PravDa PrOOF 105 PUrUS PrOOF 110 raiN OrgaNiCS raiN OrgaNiCS reYKa vDK rOKK CiTrUS rOKK OraNge rOKK rUSKOva geNUiNe rUSSiaN vD rUSSiaN STaNDarD OrigiNaL rUSSiaN STaNDarD OrigiNaL SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS aPPLe SeagraMS BLaCK CherrY SeagraMS CiTrUS SKOL SKOL SeagraMS raSBerrY SeagraM'S SWeeT Tea SeagraMS PLaTiNUM SeagraMS PLaTiNUM SeNaTOrS CLUB vDK SeverKa SeveN BrOTherS vODKa SKYY iNFUSiONS BLOOD OraNg SKYY iNFUSiONS DragON FrUiT SKYY iNFUSiONS raiNBOW PaC SKYY iNFUSiON PiNeaPPLe SKYY iNFUSiON PaSSiONFrUiT SKYY iNFUSiON raSPBerrY SKYY SKYY SKYY SKYY SKYY iNFUSiON CiTrUS SKYY iNFUSiON CiTrUS SKYY iNFUSiON CherrY SKYY iNFUSiONS giNger vDK SKYY iNFUSiON graPe SMirNOFF BLaCK CherrY SMirNOFF BLUeBerrY SMirNOFF BLUeBerrY SMirNOFF CraNBerrY SMirNOFF DarK rOaSTeD eSPr SMirNOFF MeLONTWiST SMirNOFF LiMe SMirNOFF FLavOr TWiST 5 PaCK SMirNOFF SiLver SMirNOFF SiLver SMirNOFF SiLver SMirNOFF greeNaPPLe SMirNOFF greeNaPPLe SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF POMegraNaTe TWiST SMirNOFF TraveLer SMirNOFF PaSSiON FrUiT SMirNOFF OraNge SMirNOFF OraNge SMirNOFF OraNge

$ 5.20 $ 9.90 $ 9.90 $ 9.90 $ 8.05 $ 9.90 $ 25.60 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 18.80 $ 12.35 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 12.55 $ 11.40 $ 18.80 $ 11.40 $ 18.80 $ 11.40 $ 12.85 $ 12.85 $ 6.90 $ 15.60 $ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65 $ 9.65 $ 9.65 $ 16.20 $ 15.15 $ 24.95 $ 9.05 $ 18.80 $ 12.40 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.80 $ 23.20 $ 4.95 $ 9.60 $ 28.30 $ 16.75 $ 16.75 $ 5.00 $ 16.75 $ 16.75 $ 16.75 $ 12.55 $ 24.95 $ 14.40 $ 18.40 $ 24.95 $ 16.75 $ 16.75 $ 16.75 $ 16.75 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60

70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 100.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0

9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9073B 9093B 9114B 9116L 9128B 9128L 9130B 9131D 9131B 9131L 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164L 9165B 9175B 9186B 9193L 9196L 9197L 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D 9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D

SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF STraWBerrY SMirNOFF Pear TWiST SMirNOFF PiNeaPPLe TWiST SMirNOFF WaTerMeLON SMirNOFF WaTerMeLON SMirNOFF WhiTegraPe SOBieSKi SOBieSKi SOBieSKi SMirNOFF SPiCeD rOOT Beer SOBieSKi vDK(gLaSS) SOBieSKi vaNiLia SOBieSKi CYTrON SOBieSKi KaraMeL SOBieSKi OraNge SOBieSKi raSPBerrY SOBieSKi raSPBerrY SQUare ONe BaSiL SQUare ONe BOTaNiCaL SMOOTh aMBLer WhiTeWaTer STaWSKi SveDKa TraveLer SYN STOLiChNaYa BLUeBeri vDK STOLiChNaYa BLUeBeri vDK STOLiChNaYa CiTrOS FLv vDK STOLiChNaYa OhraNJ STOLiChNaYa OhraNJ LiMiTD eD STOLiChNaYa OhraNJ STOLiChNaYa 100 STOLiChNaYa eLiT STOLiChNaYa STOLiChNaYa STOLiChNaYa STOLiChNaYa WiLD CherrY STOLiChNaYa gaLa aPPLiK vD STOLi WhiTe POMegraNiK vDK STOLiChNaYa PeaChiK PLaTiNUM 7X vDK PLaTiNUM 7X vDK PLaTiNUM 7X vDK STOLiChNaYa raZBeri STOLiChNaYa raZBeri STOLiChNaYa STraSBeri STOLiChNaYa vaNiL STOLiChNaYa vaNiL STOLiChNaYa vaNiL TaNQUeraY STerLiNg TaNQUeraY STerLiNg TaNQUeraY STerLiNg SWeeT CarOLiNa LeMONaD vDK SWeeT CarOLiNa raSP Tea vDKa SWeeT CarOLiNa SWeeT Tea vODKa SWeeT CarOLiNa SWeeT Tea vODKa SveDKa raSPBerrY SveDKa vaNiLLa vDK SveDKa vaNiLLa vDK SveDKa SWeDiSh SveDKa SWeDiSh SveDKa SWeDiSh SveDKa CLeMeNTiNe SveDKa CherrY TeTON gLaCier JeWeL OF rUSSia ULTra 3 iSLaNDS vODKa 3 iSLaNDS vODKa 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BerrY 3 OLive CiTrUS 3 OLive rOOTBeer 3 OLive graPe 3 OLive graPe 3 OLive graPe 3 OLive OraNge 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive raSPBerrY 3 OLive 3 OLive 3 OLive 3 OLive ChOCOCLaTe 3 OLive vaNiLLa 3 OLive WaTerMeLON 3 OLive POMegraNTe 3 OLive MaNgO FLv 3 OLive TriPLe ShOT eSPreSSO 360 3 OLiveS raNgTaNg 3 OLiveS raNgTaNg

$ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 9.05 $ 16.20 $ 11.50 $ 13.00 $ 9.05 $ 11.50 $ 11.50 $ 11.50 $ 11.50 $ 10.60 $ 11.50 $ 11.50 $ 30.00 $ 25.60 $ 14.30 $ 9.85 $ 15.10 $ 16.00 $ 25.45 $ 16.00 $ 25.30 $ 16.00 $ 25.45 $ 17.80 $ 51.80 $ 16.00 $ 33.65 $ 25.45 $ 16.00 $ 16.00 $ 16.00 $ 10.30 $ 8.15 $ 10.60 $ 16.20 $ 16.00 $ 25.45 $ 16.00 $ 16.00 $ 25.30 $ 25.45 $ 11.40 $ 22.85 $ 13.15 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 9.85 $ 9.85 $ 9.85 $ 9.85 $ 18.80 $ 13.15 $ 9.85 $ 9.85 $ 18.00 $ 87.65 $ 12.35 $ 8.85 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 22.30 $ 21.95 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.85 $ 16.90 $ 24.95

70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0

9228B 9232B 9232D 9232L 9235B 9236B 9367B 9370B 9371B 9371D 9372B 9372D 9373B 9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9428B 9446B 9448B 9449B 9450D 9456B 9456D 9472B 9472L 9505B 9565B 9672B 9738B

360 DOUBLe ChOCOLaTe TiTO'S haNDMaDe TiTO'S haNDMaDe TiTO'S haNDMaDe 3 OLive DUDe vODKa 360 MaNDariN OraNge ULTiMaT vDK U v CaKe vODKa U v BLUe raSPBerrY U v BLUe raSPBerrY Uv Uv U v graPe vDK U v PiNK LeMONaDe U v CherrY U v 103 U v COCONUT vDK UrSUS PUNCh Uv SWeeT greeN Tea UrSUS BLUe raSPBerrY UrSUS OrigiNaL vaMPYre reD veSiCa vODKa vaN gOgh DUTCh CaraMeL vaN gOgh DOUBLe eSPreSSO vaN gOgh eSPreSSO viKiNgFJOrD vaN gOgh vaN gOgh vOX vOX WaTerSheD DiSTiLLerY vODKa WhiTe DiaMOND WOODSTONe MiCrO-vODKa ZODiaC

0017B 0029B 0041B 0041L 0053B 0071B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717L 0721B 0798B 0881B 0887B 0893B 0893D 0893L 0910B 0948B 1188B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D 2098L 2101B 2108B 2274B 2405B 2405L 2503B 2528B 2529B 2566B

aChaia CLaUSS OUZO aBSeNTe LiQUeUr Di SarONNO aMareTTO Di SarONNO aMareTTO aMareTTO gOZiO aMariTO aMareTTO ParaMOUNT rOCK & rYe BareNJager hONeY LiQUeUr BarTON LONg iSLaND iCe Tea BarTON LONg iSLaND iCe Tea BeNeDiCTiNe D.O.M. ParaMOUNT SLOe giN DeK SLOe giN COrDiaL B & B D O M COrDiaL DraMBUie DeK CreMe De CaCa0 DarK DeK CreMe De MeNThe greeN DeK CreMe De CaCaO WhiTe ParaMOUNT CreM D MeN WhiTe ParaMOUNT CrM D CaCaO DarK ParaMOUNT aNiSeTTe ParaMOUNT CreM D MeN greeN DeK CreMe De MeNThe WhiTe ParaMOUNT CrM D CaCaO WhiT geTreiDe KUMMeL CaMPari aPeriTivO iTaLY ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC SOUTherN COMFOrT BeCherOvKa PerNOD aNiS –FraNCe Tia Maria COFFee KahLUa COFFee KahLUa COFFee KahLUa COFFee BLaCK DUCK CraNBerrY BLaCKMaKer rOOTBeer BOLS BLUe CUraCaO BUCKeYe raSPBerrY LiQUOr graND MarNier rOUge CaraveLLa LiMONCeLLO Orig CaraveLLa OraNgeCeLLO CaSONi LeMONCeLLO CaTDaDDY CarOLiNa MOONShiNe CeLTiC CrOSSiNg LiQUeUr ChaMBOrD rOYaLe COrD CharTreUSe greeN graND MarN COrDON rOUge graND MarN COrDON rOUge graND MarN COrDON rOUge gaLLiaNO L'aUTeNTiCO iriSh MiST COPa De OrO MeX COFFee LiQ LiCOr 43 LiCOr 43 DaNNY DeviTOS LiMONCeLLO DeK BLUe CUraCaO COrDiaL DeK CreMe De BaNaNa COrD DeK CreMe De aLMOND COrD

$ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 16.85 $ 34.30 $ 9.75 $ 9.75 $ 15.35 $ 8.15 $ 14.45 $ 9.75 $ 9.75 $ 9.75 $ 11.50 $ 9.75 $ 7.85 $ 9.75 $ 7.85 $ 7.85 $ 21.25 $ 10.80 $ 16.00 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 20.25 $ 18.65 $ 24.60 $ 22.00 $ 10.80 $ 16.65 $ 15.75

70.0 80.0 80.0 80.0 70.0 70.0 80.0 60.0 60.0 60.0 80.0 80.0 60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 15.15 $ 35.20 $ 18.50 $ 24.70 $ 11.35 $ 5.55 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 11.45 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.45 $ 19.50 $ 15.15 $ 30.15 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10 $ 30.40 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 6.00

92.0 110.0 56.0 56.0 48.0 56.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0

COrDiaL

JUNe 2011 OhiO Beverage MONThLY 67

2605B 2613L 2614B 2624B 2624L 2644B 2645B 2649B 2652B 2690B 2690L 2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 5054B 5054D 5054L 5105B 5251L 5254L 5303B 5315B 5566B 5571B 6000B 6334B 6567B 6705L 6708B 6720L 6734B 6735B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981L 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9214B 9311B 9354B 9410B 9630B 9630L 9707B 9733B

DeK haZeLNUT COrD DeK OraNge CUraCaO COrDiaL DeK PeaCh BraNDY DeK TriPLe SeC COrD DeK TriPLe SeC COrD DeK 03 OraNge DeK MeLON COrDiaL DeK WiLD STraWBerrY COrDiaL rOMaNa BLaCK COiNTreaU LiQUeUr COiNTreaU LiQUeUr COiNTreaU NOir evaN WiLLiaMS CherrY reSv evaN WiLLiaMS hONeY reSv FireBaLL CiNNaMON WhiSKeY FragOLi LiQUeUr W/STraWBrY aMareTTO Di aMOre gaNTOUS & aBOUraaD gLarOS OUZO graNgaLa TriPLe OraNge graND MarNier CeNTCiNQUaNT graND MarNier CUvee CeNTNr graND MUrieL OraNge LiQUer graNDe aBSeNTe greeN MOON harLeM LiQUeUr harLeQUiN JagerMeiSTer JagerMeiSTer JagerMeiSTer JereMiah WeeD LiQUeUr JUareZ TriPLe SeC JUareZ gOLD DSS KahLUa eSPeCiaL COFFee KaMOra COFFee LQr LeBLON CaChaCa Le TOUrMeNT verT LUCiD aBSiNThe MaTa hari aBSiNThe BOheMia MeTaXa OUZO greeCe NaSSaU rOYaLe NavaN 80 N Y LONg iSLaND iCeD Tea 99 aPPLeS 99 BaNaNaS 99 graPeS 99 PeaCheS NUMBer 12 OUZO Nv La Fee aBSiNThe verTe PaLLiNi LiMONCeLLO PaLLiNi LiMONCeLLO giFT ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT CreMe De BaNaNa ParaMOUNT SOUr aPPLe Para LONg iSLND iCe Tea Para LONg iSLND iCe Tea ParaMOUNT MeLON PaTrON CiTrONge PaTrON X O CaFe PiMMS CUP #1 giN SLiNg eNg PiTU CaChaCa PLOMari QUZO PriCharDS SWeeT LUCY BBN PUNCh aBrUZZO SaBrOSO Di CaFe COFFee LiQ SaMBUCa Di aMOre SaMBUCa rOMaNa SChWarTZhOg KraUTer LiQUer SChWarTZhOg KraUTer LiQUer ThUNDer 101 PePPerMT SChNP TUaCa DeMi SeC TY KU SUPer PreMiUM SOJU veev aCai LiQUeUr WiLD TUrKeY aMeriCaN hONeY WiLD TUrKeY aMeriCaN hONeY YOKaiChi MUgi ZWaCK

0010B 0676B 0681L 0697D 0697L 0917B 0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B

aFTer ShOCK CiNNaMON arrOW PePPerMiNT DeK PePPerMiNT SNP ParaMOUNT PePPerMiNT SNP ParaMOUNT PePPerMiNT BLaCK haUS BLaCKBerrY SNP BLaCK haUS BLaCKBerrY SNP BOLS gOLD STriKe CiNNaMON SNP DeK hOT DaMN SNP DeK PePPerMNT 100 DeK PeaChTree SChNaPP DeK OLD TaverN rOOTBeer Dr MCgiLLiCUDDYS vaNiLLa Dr MCgiLLiCUDDYS MeNThOLMT FireWaTer hOT CiNaMON ShNP

$ 10.55 $ 11.45 $ 6.00 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50 $ 31.20 $ 12.55 $ 12.55 $ 13.40 $ 27.10 $ 9.00 $ 16.00 $ 10.60 $ 16.90 $187.60 $116.90 $ 18.65 $ 45.80 $ 26.30 $ 16.40 $ 16.90 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 16.90 $ 12.55 $ 23.00 $ 20.90 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 15.15 $ 15.15 $ 15.15 $ 16.00 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 18.40 $ 23.70 $ 15.35 $ 19.65

56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 70.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 80.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 11.65 $ 12.55 $ 16.65

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0

SChNaPPS

68 OhiO Beverage MONThLY JUNe 2011

3017L 3709B 3709L 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762L 7862B 7862L 8632B 8633B 8633L 9727B 9727D 9727L

FireWaTer hOT CiNaMON ShNP gOLDSChLager CiNNaMON ShNP gOLDSChLager CiNNaMON ShNP 99 BLaCKBerrieS 99 BLaCK CherrieS iCe 101 PePPerMiNT SChNaPP iL TraMONTO LighTNiNg 101 CiNNaMON LUXarDO TriPLUM 99 BaNaNaS ParaMOUNT BUTTerSCOTCh ShNaPP ParaMOUNT PeaCh SCh ParaMOUNT PeaCh SCh rUMPLe MiNZe BerrY rUMPLe MiNZe PePMT rUMPLe MiNZe PePMT YUKON JaCK YUKON JaCK YUKON JaCK

$ 21.50 $ 20.45 $ 25.70 $ 15.15 $ 15.15 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 20.45 $ 20.45 $ 25.70 $ 14.75 $ 26.15 $ 20.35

100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 100.0 100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 5.85 $ 6.60 $ 12.75 $ 12.30 $ 11.45 $ 14.05 $ 8.60 $ 14.95 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 14.95 $ 25.60 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 18.65 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CaNaDiaN 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1627e 1704D 1704L 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L

SeagraMS v O 6 Yr SeagraMS v O 6 Yr SeagraMS v O 6 Yr LOrD CaLverT 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN MaCNaUghTON CNDN 3Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT TraveLer 3 Yr BLaCK veLveT reServe CNDN 8Yr BLaCK veLveT reServe CNDN 8Yr CaBiN Fever MaPLe FLv WhSK CrOWN rOYaL 200ML CaNaDiaN BaY WhSKY CaNaDiaN BaY WhSKY CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDiaN CLUB reServe 10 Yr CaNaDiaN CLUB TraveLer 6 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN CLUB ShrY CaSK 8Yr CaNaDiaN hUNTer TraveLer 3Yr CaNaDiaN LTD 3 Yr CaNaDiaN LTD 3 Yr CaNaDiaN MiST TrvLr CaNaDiaN CLUB CLaSSiC 12Yr CrOWN rOYaL BLaCK CrOWN rOYaL CaSK #16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe FOrTY CreeK BarreL SeLeCT harWOOD harWOOD NOrTherN LighT 3 Yr NOrTherN LighT 3 Yr JaMeS FOXe ParaMOUNT CaNaDiaN PeNDLeTON CaNaDiaN riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v O gOLD 8 Yr SeagraMS v O CNDN Trv 6 Yr WiNDSOr SUPreMe TraveLer 3Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr

viOLaTiONS&PeNaLTieS FOr The reCOrD LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS for on premise retailers (February 2011 hearing Dates; Orders issued February 2011) aTheNS: Jesset LLC dba Lakeview Tavern inn: sale of beer to someone under the age of twentyone - $1,700 or 7 days; Courtside Pizza dba Courtside Pizza: sale of beer to someone under the age of twenty-one - $1,500 or 10 days; Territory Junction inc. dba Junction: sale of beer to a person under the age of twenty-one $2,500 or 10 days BarTON: Zunn One Corp dba The Barton Trap: alcoholic beverages not maintained in a potable condition; sale of beer for on premise consumption removed for off premise consumption - $500 or 5 days BeLLevUe: Wick’s Bar and grill LLC dba Wick’s Bar & grill: purchase of beer or wine from someone other than a B permit holder; beer or intoxicating liquor sold for on premise consumption removed for off premise consumption $500 or 5 days BraDNer: Jeff Lentz LLC dba Jeff’s Bar & grill: sale of beer to someone under the age of 21 $1,500 or 10 days CaNTON: Meadowlake Ltd. dba Meadowlake golf Club: sale of beer to someone under the age of twenty – one - $1,700 or 12 days; roadside Tavern inc. dba roadside Tavern: sale of beer to someone under the age of twenty-one; furnishing beer to someone under the age of twenty-one

- $900 or 9 days; Chops Pub LLC dba Prestier Pub: sale of beer to someone under the age of twenty-one: $750 or 3 days CLeveLaND: Club e inc. dba Club e: alcoholic beverages not maintained in a potable condition; sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - $3,000 or 15 days; Carolyn Sparent: consumption after hours on the permit premises - $300 or 3 days; N Yuk Yuks Bar & grill inc. dba N Yuk N Yuks: beer or intoxicating liquor sold for on premise consumption removed for off premise consumption - $1,200 or revoked; W 9th Street Partners, inc. dba gillespie’s Pub: sale of beer to a minor - $1,800 or 12 days COLUMBUS: venue Lounge LLC dba venue Lounge: alcoholic beverages not maintained in a potable condition - $100 or 1 day; 487 Park inc.: alcoholic beverages not maintained in a potable condition - $300 or 3 days; O’Shecky’s Live LLC dba O’Shecky’s Live: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; alcoholic beverages not maintained in a potable condition; failure to clean tap lines, beer pipelines, facets or barrel tubes as required - $300 or 3 days; Club Chi LLC: consumption after hours - $300 or 3 days; 924 Weber rd inc. dba Carl’s Place: purchase of beer for retail sale from someone other an a or B permit holder; failure to display liquor permit in a conspicuous place - $400 or 4 days; Our Place Lounge inc. dba Our Place: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or

sanitary - $1,000 or 5 days; Our Place Lounge inc. dba Our Place: consumption after hours - $700 or 5 days; 525 North Park LLC dba Bar 6 Park St.: giving away of beer or intoxicating liquor - $400 or 4 days; Trajanovski ii inc.: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; allowing improper conduct, to wit, drug possession, upon the permit premises - $1,200 or 6 days DaYTON: BvB investments, inc. dba Cold Beer & Cheeseburgers: two counts of sale of beer to someone under the age of twenty-one - $1,200 or 6 days; aL Post 0746 Northbridge Memorial Building inc: sale of spirituous liquor on Sunday without the proper permit - $200 or 2 days eLYria: gem entertainment LLC dba Whiskey ranch: toilet facility not in good repair; operation of more than two fixed bars on the permit premises - $400 or revoked; Shovelwarp, inc. dba N/a: sale of spirituous liquor on Sunday without the proper permit $300 or 3 days heaTh: J harman ii group dba Big Mike’s Sports Pub: sale of beer after hours - $500 or revoked irONTON: J a B Corp. dba J a B Lounge: furnishing beer to someone under the age of twenty-one – $2,000 or 8 days LOUiSviLLe: 52 group inc. dba Bud’s Corner: sale of beer to someone under the age of twenty-one - $800 or 6 days; hot Laps Sports Bar inc. dba hot Laps Sports Bar inc.: sale of beer to someone under the age of 21 - $450 or 3 days

JUNe 2011 OhiO Beverage MONThLY 69

viOLaTiONS&PeNaLTieS MaiNeviLLe: Train Stop inn: allowing beer sold for consumption on the premises removed for off premise consumption: $400 or 4 days MariON: Donald F Bingman dba Towne house Tavern: sale of beer to a person under the age of twenty-one - $750 or 6 days MaSON: Pleasure inn inc.: sale of beer to a minor - $1,800 or 12 days NeLSONviLLe: hocking Technical College dba inn at hocking College: sale of beer to a person under the age of twenty-one; furnishing beer to someone under the age of twenty-one - $750 or 6 days NOrTh BaLTiMOre: Kimberly a Carrier dba harry’s Bar & grill: possession of a gambling device; operating a gambling house $500 or 5 days NOrTh CaNTON: M & B entertainment LLC dba Munson’s home Plate Sports Pub: sale of alcoholic beverages after 9:00 pm at a price less than charged other customers - $300 or 3 days PiQUa: Nancy Taylor hale dba Last Chance Bar: sale of intoxicating liquor on Sunday without the proper permit - $200 or 2 days POrTSMOUTh: Jar vintage Lunch inc.: consumption after hours; gambling, to wit conducting instant bingo without a license or contract - $400 or 4 days; Dimmers inc. dba Phoenix Night Club: original container diluted and/or refilled; alcoholic beverages not maintained in a potable condition - $200 or 2 days 70 OhiO Beverage MONThLY JUNe 2011

rOSeviLLe: James C. Martin dba Midtown Bar & grill: sale of beer or intoxicating liquor, to wit Jello Shots, in one or more containers, which were not lawfully acquired; possession of alcoholic beverages, to wit Jello Shots, in an original container that had been refilled - $400 or 4 days SOUTh eUCLiD: ra Da inc. dba razzle Dazzle: permitting gaming or waging, to wit, bookmaking, on the premises; improper advertising, to wit excessive consumption - $400 or 4 days; Tera King: hindering an investigation; allowing improper conduct upon the premises, to wit, disorderly activity - $600 or 3 days; Tera King: allowing improper conduct upon the permit premises, to wit, disorderly acitivity - $1,000 or 10 days SOUTh ZaNeSviLLe: r & D Donaldson inc dba South Town Café: gambling, to wit operating a game of chance or for profit or scheme of chance; fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary - $600 or 6 days TiPP CiTY: hidden Lake Development inc. dba hidden Lake golf Course: purchase of beer or wine from someone other than a B permit holder; allowing solicitation for cash; possession of beer while permit was not in force; sale of beer while permit was not in force; possession of intoxication liquor without being a proper permit holder; sale of spirituous liquor at retail purchased from another retail permit holder - $800 or revoked

TOLeDO: Club Chablis, inc.: original container diluted and/ or refilled; alcoholic beverages not maintained in a potable condition - $300 or 3 days; Kuss Consulting LLC dba Platinum Showgirls: selling alcoholic beverages after 9 pm at a price less than charged other customers - ; James D. Foster dba Pepe’s Cantina & Mexican restaurant: allowing improper conduct upon the permit premises, to wit, drug possession; fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; allowing improper conduct upon the permit premises, to wit, illegal possession of an eBT - $500 or revoked TrOTWOOD: 8 Ball & Wings Trotwood LLC dba 8 Ball & Wings: sale of spirituous liquor on Sunday without the proper permit – in violation, No Penalty UrBaNa: Stingers 2 Sports Lounge LLC dba Stingers 2 Sports Lounge: sale of beer to a person under the age of twenty-one $750 or revoked vaN BUreN: Wilber C. Marriott dba Dragon’s Lair Pizza Pub: consumption of beer after hours on the permit premises; delivery of beer after hours - $500 or 5 days YOUNgSTOWN: Lenora e evans dba Jitso’s Place: two counts of hindering an investigation; two counts of allowing beer to be consumed after hours; allowing improper conduct, to wit, drug possession; allowing a person not named on the permit to carryout the business of the permit; delivery of beer after hours; failure to notify Division of change in ownership - $3,500 or revoked

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