Ohio Beverage Monthly - May 2012

May 2012

INVENTORY STORY Manage the Onslaught of SKUs to Increase Efficiency & Profit

BACARDI CELEBRATES

150 Years of Leadership in Rum & Beyond also

REGIONAL WINE BOOM TODAY’S BEER CONSUMER BLENDED SCOTCH GOES UPSCALE

GIN IT TO WIN IT Why Bartenders Love this Spirit

MAY 12

18 FEATUrES

DEPArTMENTS

18 INVENTOrY: DOING MOrE WITh MOrE Making sense of your inventory has never been more important.

4 PUBLIShEr'S MESSAGE 6 SUPErINTENDENT OF OhIO LIqUOr CONTrOL rEPOrT

38 24 24 BACArDI TUrNS 150 A review of the rum giant and its legendary history.

28 GIN IT TO WIN IT renewed interest in Gin styles invigorate the category.

34 BLENDED SCOTCh GOES UPSCALE The category sees salvation through premiumization.

7 MESSAGE FrOM ThE OLBA EXECUTIVE DIrECTOr 8 LEGAL ISSUES

38 WhO IS ThE NEW BEEr CONSUMEr? Brewers ready to say hola! and more to expand reach.

9 GUEST COLUMN

42 TASTING COrNEr: GErMANY’S NEW FACE IN WINES Surprises are coming in the form of dry riesling and (gasp) Pinot Noir.

13 EVENTS & BENEFITS

44 PrOTECTING YOUr BLIND SIDE Keeping up with changing consumer tastes.

51 ShOPPING NETWOrK

46 LOCO FOr LOCAL Led by consumers, the trade embraces locally made wine.

11 LAST CALL

15 ThEBArBLOGGEr.COM 17 ChEFS COrNEr

54 WhOLESALE PrICE LIST 65 VIOLATIONS

MAY 2012 OhIO BEVErAGE MONThLY 3

INSIDEOhIO

Publisher's Message

BY PhILIP A. CrAIG

Philip A. Craig, Publisher

M

ay is here and with it brings warmer weather and another issue of Ohio Beverage Monthly. This month, we have a great offering of articles bringing you the industry information and news you count on us for.

We start off with Bruce Stevenson’s monthly column on page 6. Many of us don’t think of the Ohio Division of Liquor Control other than in terms of permits or infractions, but there are many ways the Division can be of help to you. here, he points out some of the ways the Division of Liquor Control can serve your business.

On page 8, Dave raber covers rule 45 which is something we all need to be familiar with to make sure we don’t accidentally violate Ohio laws. rule 45 is the law dictating how promotions or incentives can be given.

Promotions or incentives are great ways to ramp up your business, so make sure yours are lawful.

This month, we have a guest contributor, rita raimer. rita served the state of Ohio for 26 years, with much of that time being spent working as an Agent for the Ohio Division of Liquor Control. After her years of service, she knows the industry well and shares her expertise on preventing infractions with us in her article, “What is the Value of Alcohol Compliance Checks?”

Chuck Deibel, author of the Last Call column, talks again about sales and inventory controls.

4 OhIO BEVErAGE MONThLY MAY 2012

Managing inventory and the actual costs of your operation can be tricky, so he clears up any questions that remain this month.

OLBA’s Annual Summer Board Meeting is approaching and all OLBA members are invited to join, board member or not.

This year, we will be holding the meeting in Put-in-Bay and it is sure to be a good time.

Molly McKee gives you all the information you need to know about the trip on page 13.

Ohio Beverage Monthly Volume 3, No 5 (ISSN 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip A. Craig pcraig@ohiobeveragemonthly.com

General Counsel

Jacob C. Evans, Esq. jevans@ohiobeveragemonthly.com

EDITOrIAL Editor In Chief

ArT & DESIGN Art Director

ThIS MONTh, WE hAVE A GrEAT OFFErING OF ArTICLES BrINGING YOU ThE INDUSTrY INFOrMATION AND NEWS YOU COUNT ON US FOr.

Molly K. McKee mmckee@ohiobeveragemonthly.com

Graphic Designer Assistant Designer Ohio Art Director

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan W. Jordan mjordan@ohiobeveragemonthly.com

PrINT & PrODUCTION Print Services Manager

Lee Stringham lstringham@bevmedia.com 410.519.7034

ADVErTISING

Managing your social media presence is only becoming more important, and it is more difficult than it seems to persuade customers to visit your business. Our Bar Blogger, Barry Chandler, gives tips on page 15 on how to achieve a more personal relationship with your customers via your Twitter or Facebook page.

Finally, Chef quinn Allen discusses food costs and when it may actually be profitable to sacrifice your food cost percentage to gain an alcohol profit in his article on page 17.

I hope you enjoy reading this month’s issue and gain some useful knowledge in the process.

Be sure to join us for the Summer Board Meeting in July and the Buckeye Bar Expo in September where you are sure to learn even more!

Ohio Ad Sales

National & regional Ad Sales

Sales Promotion Manager

William Goddard 614.241.2222 wgoddard@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPErATIONS Circulation Finance & Accounting

Sylvia Prince sprince@bevmedia.com Seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (ISSN 1065-9846)May 2012, Vol. 3 No.5 Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad St, Suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NATIONAL COVErAGE, LOCAL ADVANTAGE

The Beverage Network Publications are serviced by Beverage Media Group, Inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FAX: (212) 571-4443. www.BevNetwork.com

Monday, September 17th e h t n O y t r a P e h t g n i r u t Fea . . . s r e k c o R s ’ 0 Patio With 8

At

e n i h S r o n i 1 - 5 pm, Ra 583 East Broad St. Columbus, OH 43215

BUCKEYEBAREXPO.COM

SUPErINTENDENT'SMESSAGE

STAY CONNECTED WITh OhIO DIVISION OF LIqUOr CONTrOL We Do More for You Than Just Providing Permits

BY BrUCE D. STEVENSON, SUPErINTENDENT OhIO DIVISION OF LIqUOr CONTrOL

P

roviding exemplary customer service to our stakeholders is a source of pride for my staff and me. We’re constantly working hard to find new ways to enhance your experience with the Division and improve services. Our number one priority is to understand the needs of our stakeholders and provide the information and services in a customer friendly and efficient manner.

Because the first contact most

customers have with the Division is through our website, that’s the focus of many of our customer service efforts. If you’re opening a new business and need a permit, we want to help you get started.

We’ve improved our website making it much easier to find various forms by creating an application “packet.”

Simply by clicking on “how To Apply,” you’ll get a list of all the application forms and general information about the process. More “packets” grouping other related forms and information are coming soon.

Another great new feature of our website is a new search function that replaces several old static lists. You can now easily search for permit holder information, permits in safekeeping, and liquor agency locations. It even lets you search for a spurious liquor brand and locate an agency near you that carries it.

Bruce D. Stevenson, Our involvement doesn’t end Superintendent 15476 Gran Gala STATE 2012 1-2 Pg Ad.MECH_Layout 1 10/17/11 AM PageWe 1 strive once we issue9:17 a permit. to help businesses understand the regulations and ensure compliance.

I believe that education and

awareness are the keys to running any successful business.

Many useful and informative publications for current permit holders and new businesses alike are available on our website. Those include our educational and training booklets “Safe Alcohol Sales” and “Permit Information and resource Directory,” and links to resources such as the Division’s warning signs about underage sales and firearms, and the “We Don’t Serve Teens” and the “Alcohol Server Knowledge (ASK) Training” program.

Development of a completely new and updated website is currently underway to compliment the improvements already implemented. The goal is to make it better organized and easier to navigate. I invite you to keep visiting our website at www.com.ohio. gov/liqr for updated information and features. Also, find out what’s new as it happens by following our Twitter feed @ www.twitter.com/ ohioliquor.

Natural Italian Essence with Orange Appeal™ Gran Gala, ©2011 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

Gran Gala is still the same 94-rated triple orange liqueur, now restyled with an upscale package. Made with hand-picked Tarocca, Bionda and Rossa oranges from Sicily, and infused with barrel aged VSOP Brandy, it makes superior margaritas and inspired signature cocktails. See for yourself why Gran Gala is the growth leader in orange liqueurs.

www.grangala.com 6 OhIO BEVErAGE MONThLY MAY 2012

Please drink responsibly

DIrECTOr'SMESSAGE

ThE ANNUAL BUCKEYE BAr EXPO IS COMING UP Join Us At The Bluestone On Monday, September 17!

I

f you haven’t already, mark your calendars for the 11th Annual Buckeye Bar Expo coming up at The Bluestone on Monday, September 17. We will be offering several new seminars and all new entertainment at this year’s show!

The Expo features all the new products and promotions from suppliers of the alcohol beverage industry.

Owners and their employees will be able to sample the new products, as well as, learn about innovative new techniques to help their businesses succeed.

Tickets are just $10.00 If you haven’t been to The Bluestone, 583 E. Broad St in Columbus, you’re in for a treat.

This facility is a huge old church that has been renovated to accommodate concerts and large events such as the Buckeye Bar Expo. In addition to exhibits interspersed throughout the building, there are multiple bars throughout the facility.

The show has something for everyone in the alcohol beverage industry. Some of the highlights of the event will include educational seminars, flair bartending demonstrations and seminars of interest to the bar, tavern or restaurant owner and staff.

As if the trade show by itself wasn’t enough, the Party on the Patio runs concurrently with the Expo. There will be musical entertainment, door prizes and everyone’s favorite event: the search for Ohio’s Favorite Bartender! This year’s Party on the Patio entertainment includes sets from Luxury Brown, Chillin’ Sun, Mr. Miyagi and Blu Kuda, who are all great acts that we are sure you will want to book for your own establishment.

In addition to the great seminars that we have been offering annually - Techniques of Alcohol Management (TAM), Grow Your Bar Business Using Social Media, Do’s and Don’ts of Liquor Law - this year, we are adding several amazing new seminars.

Buckeye Bar Expo attendees have been telling us they want more educational sessions on bar

BY PhILIP A. CrAIG

management and marketing, so that's what we're giving you!

By attending Increasing Sales From Behind The Bar and Beyond, you will hear Dr. Steven Stovall share his insights at this year's Expo. A recent presenter at the Nightclub & Bar Trade Show in Las Vegas, Stovall is President of The Stovall Group (TSG), a management consulting and corporate training firm, and he is Associate Professor of Management at Wilmington College in Ohio.

Phil Craig, Executive Director

WE WILL BE OFFErING SEVErAL NEW SEMINArS AND ALL NEW ENTErTAINMENT AT ThIS YEAr’S ShOW! In Marketing Techniques and Promotions for Today’s Customer, Dr. Angela Mitchell will introduce you to effective ways to market to millenials. Dr. Mitchell is a tenured Associate Professor of Business Administration at Wilmington College. She has taught a variety of courses in economics and general business administration, but primarily teaches the more quantitative courses such as Business Statistics, Investing, and Marketing research. Prior to Wilmington College, Angela spent

five years in product development at Procter & Gamble. robert Smith from Nightclub Security Consultants will be addressing your concerns about security issues.

Since 1998, Nightclub Security Consultants have been the nation’s leading training and consulting company who’s only focus is on helping to raise the hospitality “Standard of Care” related to liquor and premise liability. Smith’s program will help security hosts, servers, managers and owners understand their legal responsibility related to their operation and their guests. he will teach your employees what they should do, why they should, what could happen if they don’t and what has happened to their peers.

Come have a great time and learn a lot at the 2012 Buckeye Bar Expo and plan to stay overnight. hotel accommodations for the Buckeye Bar Expo have been made at the holiday Inn Columbus Downtown – Capitol Square. This hotel is within walking distance to the Bluestone. reservations can be made by calling 614-221-3281.

Mention the OLBA. The room rate is $94.00.

If you are a company that sells products or services to those in the alcohol beverage industry, then this is a show you can’t afford to miss. Booth space is limited, but there are still a number of good booth positions available.

If you are interested in exhibiting or attending, you should call (800) 678-5995 or visit buckeyebarexpo. com .

MAY 2012 OhIO BEVErAGE MONThLY 7

LEGALISSUES rULE 45

Make Certain You Are In Compliance

BY DAVE rABEr

T

hroughout the state of Ohio, manufacturers and suppliers of alcoholic beverages use various promotions to responsibly increase sales of their alcoholic products. Just to make sure, the use of such sales promotions in Ohio is regulated by rule 4301:11-45, Ohio Admin. Code (“rule 45”).

This rule states that, unless authorized under r.C. Chapter 4301 or 4303, or the rules adopted and promulgated hereunder, “no merchandise

Dave raber, OLBA Legal Co-Counsel

or thing of value shall be given away in connection with the purchase of an alcoholic beverage.” rule 45(A). The rule includes an exception which authorizes a manufacturer or supplier of alcoholic beverages, their registered solicitor, or a third party acting on behalf of the manufacturer or supplier, excluding wholesale distributors or retail permit holders, [to] offer contests, prizes, sales incentive programs, mail-in rebates, or other promotions in conjunction with the sale of alcoholic beverages. Under rule 45, a manufacturer or supplier of alcoholic beverages may offer, in conjunction with the purchase of an alcoholic beverage, a mail in rebate for a discount on a product to consumers, provided the cost of an alcoholic beverage is not reduced at the point of sale.

No purchase of alcoholic beverages shall be required to participate in a contest, prize, sales incentive program, or other promotion; however, the purchase of alcoholic beverages may be required to participate in a mail in rebate. Alcoholic beverages shall not be a prize or be given to any participant in any contest, prize, sales incentive program, mail-in rebate offer, or other promotion.

No coupon, prize, sales incentive program, mail-in rebates,

discount, or similar device involving reducing the cost of the alcoholic beverages at the point of sale shall be permitted.

Under rule 45(B)(5), a sales incentive program or other type of sales promotion may not discriminate between permit holders within the same permit class: “No manufacturer, supplier, or wholesale distributor shall discriminate between permit holders within the same permit class, based upon size or purchases of a particular brand, when distributing entry or mail in rebate forms or point-of-sale materials nor in any way restrict or limit participation in such promotions to one or more specific retail permit holders.”

The plain language of the rule permits a person to claim an award, prize or mail in rebate, which, includes a discount pursuant to a coupon, “by mail or other means that are not located at a retail permit holder’s or wholesale distributor’s permit premises.” (Emphasis added.)

Therefore, it follows that rule 45(E)(1) permits a manufacturer or supplier of alcoholic beverages to offer consumers an award, prize or mail in rebate when it may be claimed or redeemed at a location other than at the point of sale or a retail permit holder’s or a wholesale distributor’s permit premises.

As noted above, rule 45(A) expressly prohibits the giving of merchandise or a “thing of value” in connection with the purchase of an alcoholic beverage unless it is authorized under r.C. Chapter 4301 or 4303 or the rules adopted and promulgated under these chapters. Anything of value is statutorily defined and the statute includes in the definition “every other thing of value.” That includes everything!

There are naturally questions regarding what rule 45 permits and allows, however, it is important for all members of the industry to work together to make certain their conduct is in compliance with the regulatory framework designed to create and maintain an orderly marketplace while allowing the responsible promotion of alcoholic beverage products.

8 OhIO BEVErAGE MONThLY MAY 2012

GUESTCOLUMN

WhAT IS ThE VALUE OF ALCOhOL COMPLIANCE ChECKS? Preventing Liquor Control Infractions In Your Business

r

ecently I was working with a liquor establishment and the owner asked, “how do compliance checks help my bottom line?” This is a legitimate question and a valid concern when trying to balance expenses. One should ask, “What is the benefit of prevention?”

It is always difficult to know how much prevention will save in operational costs.

When you look at the expense of getting a liquor violation, generally the cost ranges between $3000 and $5000 to hire an attorney, pay the fine, and resolve a simple case before the Ohio Liquor Control Commission. Some cases may be less, and some have been much more. There is an old saying that says an ounce of prevention is worth its weight in gold. There are many stresses in running your business so a liquor citation can certainly add to your stress level and create devastating circumstances beyond monetary concerns. Liquor violations can decrease the value of your business when it comes time to sell. People do not want to see a business getting negative attention.

It is bad for a business’s reputation, bad for community reputation, and bad for owner liability.

So back to the question of how much prevention will save in operational costs.

Conducting alcohol compliance checks inhouse will help save you money in several ways. First, compliance checks done in-house will reveal any potential problems with employees who may not be carding (checking identification of young customers).

It is possible that an employee may think s/he is good at judging people’s ages and doesn’t need to check identification. Maybe the employee doesn’t understand the significance of how detrimental it will be to the business if s/he doesn’t check identification. Maybe the employee is not sure how to check identification or do the math to determine a person’s age. We have become a little too confident in the cash register doing the work for us and some people don’t look at the identification beyond the date of birth.

I have done alcohol compliance checks with a girl showing a boy’s identification card.

Sadly enough, some employees look at

the identification and clearly don’t look beyond the birth date. Or employees have swiped the card in the register and assumed the register was wrong. Then they override the register and enter a birth date that the register will accept.

Others will just ignore all signals and sell the alcohol because there is a line of customers behind the person. None of these options are good, and all are indications of why you should do alcohol compliance checks in-house on a regular basis.

PrEVENTION IS FAr BETTEr ThAN CONSEqUENCES AND UNPLANNED EXPENSESIT CAN SAVE YOUr BUSINESS. It has been proven that routine compliance checks will increase compliance of employees.

First, employees may pay more attention if they know you are conducting compliance checks.

They may think a customer is actually a secret shopper sent in to check their skills. When you know there is a police officer checking speeds on the road, you generally slow down. This is prevention. You look for the speed limit sign and quickly adjust your speed accordingly. Alcohol compliance checks work the same way for your employees. If the employee thinks you are watching, generally they will do a better job of carding people. They look suspiciously at a youthful customer and wonder if this customer is a “secret shopper” testing their skills. By sending in a youthful appearing customer to buy alcohol, we are checking the skills that your employees have or need to strengthen. We hope they take an interest in preventing the sale to underage customers. As an owner, you would like to learn your weaknesses before the authorities come in and issue you a citation.

Avoiding the cost and stress of official citations can be a great savings to your business.

The Ohio Liquor Law Consulting Firm offers alcohol compliance checks for your benefit. The firm is hired by you and only shares results

BY rITA rAIMEr

with you. We use youthful appearing people to enter your establishment and attempt to purchase alcohol.

We make our visit at the day and time you desire. We work with you to determine any special needs you may have during our visit. The “shopper” wears a hidden camera and recorder. Our visits are passed on to you via a video and recording so you can see how your employees performed during the visit. We also provide a written report for you to use as desired. Some have found this report beneficial for court proceedings; some have found this report beneficial for employee performance reviews.

The video and report give you peace of mind knowing your employees are doing a good job or may reveal the need for change in employee procedures. Either way, it is better to learn from internal action rather than official citations from authorities. Prevention is far better than consequences and unplanned expenses.

Prevention can save your business. Alcohol compliance checks are an investment in your business and certainly a cost saving venture. An ounce of prevention is worth its weight in gold.

ABOUT ThE AUThOr rita raimer is currently the owner and chief executive officer of the Ohio Liquor Law Consulting Firm.

She retired after 26 years of service working for the state of Ohio as a Liquor Enforcement Agent and supervisor in the Department of Public Safety and the Department of Liquor Control. For 15 years, she was the Agent In Charge of 16 counties in northeast Ohio and was the first female promoted to both Assistant Agent In Charge and Agent In Charge for the division.

After retirement, rita established her own business for the purpose of helping liquor establishments “do the right thing” and stay in compliance with Ohio laws. She enjoys working with business owners to help them increase revenue potential and eliminate potential liability and stays involved with the various agencies associated with regulating and revising Ohio Liquor Laws and regulations.

MAY 2012 OhIO BEVErAGE MONThLY 9

industrywatch

Time for a Rosé Holiday Start Thinking Pink (& Don’t Stop All Summer)

By W. R. TiSH

f

or wine retailers, holidays help make the calendar go ’round.

And for good reason: people—especially adults—are creatures of habit. Holidays, over the years, become exclamation points that enliven the comma-punctuated routines of our lives.

Whether it’s the romantic promise of Valentine’s Day, the Kosher curve of Passover, or the gift-giving/party-throwing hoopla that stretches from Thanksgiving through New Year’s, holidays give cause for wine shops and wine shoppers to co-celebrate.

This spring, as the days get longer and the mercury rises, it occurs to me that perhaps it’s time to start treating rosé as a holiday of its own. After all, rosé is one of the few wines that exudes genuine seasonality—it’s built for warm weather—plus the decorative power of pink is darn near automatic. So why not give rosé the holiday treatment? Dress up the front window. Rearrange wine displays. Put up some some evocative signage and a call-out on your website home page. Just like with on-the-calendar holidays, a celebration of rosé represents an opportunity to freshen up the retail-wine experience you offer.

Maybe you want to make May “Rosé Month,” or feature a different rosé at discount each week, or toss a recipe for salade nicoise into your newsletter. The point is: now is the time to put holidaylike power behind a category of wine.

Why? First of all, drawing attention to these delicious dry pink wines is arguably a more natural promotion than other holiday promotions you put into motion through the year. With their light body and crisp acidity, rosés are built for pic-

10 OhIO BEVErAGE MONThLY MAY 2012

May 2012 Metro NY.indd 8

When selling rosé, Where it's going is more important than Where it came from. nics, backyard BBQs and practically any casual setting where food and wine are on the agenda.

Want an even better reason to put rosés in the spotlight? It will make you look smarter than the average wine bear.

Seriously. As trends go, America’s taste for rosé has passed the tipping point.

Most consumers have moved on from the assumption that pink wine is necessarily sweet, and they know that dry rosés are emblems of summer. And for those who haven’t gone whole-hog for dry pink, the learning curve for rosé is one very easily scaled slope (see box).

Pink Beyond Provence Pink is red-hot. Consider these stats, based on the rosés of Provence, argu-

ably the bellwether of all dry pinks in the world market. Exports of rosé wine from the Provence region of France to the U.S. grew 62% in volume during 2011 as compared to 2010, according to the French customs agency Ubifrance.

On value, rosé exports for the 2010’11 period increased at a rate of 49%, reaching a record high of 9.9 million euros. These numbers confirm an upward trend that began in 2003 and has seen double-digit growth rates in each year since. Last year’s jump of 62% was the largest single increase in Provence rosé export volumes in that eight-year period. In short, Provence rosés are hot, and getting hotter.

While the promoters of Provence can go pink in the face declaring that their region is THE source for quality dry rosé, we all know better. This is not meant to put-down Provence; there is a time and place to debate whether Provence is the gold standard for rosé quality (and I’d argue it is), but that debate does not belong on the retail floor in May. Dry pink wine is made—and made well—from the North Fork to South Africa, from Iberia to California, and all over France, for that matter. And fine rosé can come from all types of grapes, vinified solo or as blends.

These are simple wines by virtue of how they are made; they emerge light and fruity—rarely serious or intense.

Their stylistic (and price) spectrum is naturally narrow compared to many other types of wine.

www.BevNetwork.com

4/16/12 4:16:22 PM

4:16:22 PM

LASTCALL

LAST CALL

Sales And Inventory Controls BY ChUCK DEIBEL

h

i and welcome back to The Last Call! This month’s topic is a continuation of sales and inventory controls, as this subject can be confusing for some people.

Often the confusion is a result of a misunderstanding on the “Terms” used in the business regarding financial analysis.

Most bar operators I talk to about this subject believe they understand what their costs should be. Let’s review what many people do when they “do” their inventory.

Let’s first make the distinction between a financial goal and an operational goal for hitting your numbers.

When a person first starts a bar, they usually create a spreadsheet laying out their projected costs and revenues for a few years. All banks would require this and so would most partnerships. When the operator does his budgeting, he usually picks a cost percentage of some number that is based on past experiences in running another bar or he obtains information from some other knowledgeable person, if the operator is inexperienced.

The other way he might do it is to calculate the costs for each item they are going to carry in the bar.

This would be done by determining the number of servings they would get from each bottle size and divide that number of servings into the cost of the product. That would get you the serving cost; you would then divide that number by the desired pour cost percentage to obtain the suggested selling price. he would then average out all the costs, as if each item was sold one time. This would give him his “costs”.

For example, a bottle of Absolut costs $24.60. If you pour 1.25 oz shots you would get 27 shots out of the bottle, so the cost per shot would be 91 cents. Dividing .91 cents by a desired cost of 25% would get you a selling price of $3.65. You could do this same method for each brand; however, in our business we usually only have 4-7 price groups; such as Well, Call, Top Shelf, Premium, Super Premium, etc. So what we do is group the different products into each of these price groups. This results in not all of the products having the same mark up percentage. This can get further complicated because we often will charge two different prices for the same product. Such as happy

hour pricing, or other specials. Also draft beer can have different mark ups based on the serving size for pitchers and pints.

ThrEE STEPS OF INVENTOrY AND SALES CONTrOL: 1) COUNT ThE INVENTOrY PrECISELY 2) ANALYZE ThE INVENTOrY AND SALES COrrECTLY 3) MANAGE ThE STAFF WITh ThE INFOrMATION The bar owner ends up doing this, and thus they believe they know their costs. What they actually know is their theoretical costs for each brand, but they don’t know their operational ones that happen based on the actual sales of the product for any given week. This is otherwise known as the Product Mix. This will change every measurement period; that could be weekly, bi-weekly or monthly. In other words, how often is the inventory counted and the use analyzed?

What most owners do then is count their inventory and calculate their actual usage and their actual cost percentages. They then compare that current percentage against their financial goals and also past actual percentages for prior inventory periods. What they don’t do is compare the current actual percentage against the current Ideal percentage. And this is where the vast majority go wrong.

The ideal cost is calculated by taking the cost of the items sold, plus the cost of the comps and waste and dividing that number by the sales. The actual percentage is taking the cost of the items actually used and dividing that number by actual sales. The difference between the two is the amount of the lost sales/inventory.

For Example. 10 bottles of beer used to cost $6.10. And 8 bottles were sold at $2.50 each or $20.00.

The ideal cost is 8 x $0.61 = $4.88/$20 = 24.4%. The actual cost percentage is $6.10/$20 = 30.5%. The amount of the loss is the two bottles of beer, or the difference between 24.4%

Chuck Deibel

and 30.5%. Most operators are only calculating the actual percentage of 30.5%. So they never know exactly how much they are really missing.

These calculations get much more complex when you introduce all the variable pricing and all the other products into the calculations. You would need a software program to do these calculations.

This ideal percentage needs to be recalculated every inventory period as it will change.

To Summarize the Three Steps of Inventory and Sales Control: 1) Count the inventory precisely 2) Analyze the inventory and sales correctly 3) Manage the staff with the information.

Thanks for taking the time to stop by. If you have any questions please email me at Deibel@bevinco.com

When you did your inventory last week, how many shots of Crown royal were you missing? how many pints of draft beer were you missing?

If you can’t answer those questions you should give us a call at 800-891-1012 or go to www.bevinco.com Our clients do know how much.

MAY 2012 OhIO BEVErAGE MONThLY 11

newproducts&promos

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The playful POS materials invite consumers to try Flirt, using the tagline, “Your other wine will never know.”

The Masked Rider 2009 California Pinot Noir recently was touted as a “Best Buy” with a score of 88 points in the Wine Enthusiast buying guide. Based upon the Masked Rider, a famous cowboy legend who has searched the corners of the untamed West, Masked Rider wines bring good value and are meant to be enjoyed with food, family and friends.

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707-265-4050

SRP: $24.99

NEW sweet reVenGe THE ORIGINAL WILD STRAWBERRY SOUR MASH Introducing Sweet Revenge, the original wild strawberry sour mash. She’s a showstopping shade of pink, but don’t be fooled by her rosy appearance—though she’s sweet and juicy upfront, she’s got a raw, rockin’, 77-proof finish. Sweet Revenge is suggested as a shot, chilled or shaken over ice.

puntA serenA TEQUILA SPORTS SLEEK BOTTLE DESIGN

pALm BAY THINKS PINK WITH LUNETTA ROSÉ

Punta Serena is a 100% Blue Agave Tequila, produced in the heart of Jalisco, Mexico.

Credit for its rich tones and smooth flavors is due to being aged in American white oak barrels for up to three times longer than competitors. The bottle was handcrafted and designed with an emerald-jeweled cork top and logo to offer sensuous appeal reminiscent of fine Cognac bottles.

Palm Bay International has introduced a new sparkling rosé, Lunetta Rosé, produced by Cavit. The wine is crisp and fruity; the cuvée is Chardonnay blended with Trentino red grape varieties including Lagrein, Teroldego and Pinot Noir. Lunetta Rosé hopes to capture the success of Lunetta Prosecco, launched in 2011.

sweet-revenge.com

tequilapuntaserena.com

palmbay.com/lunetta

SRP: $19.99

SRP: Prices Vary

SRP: $11.99

12 OhIO BEVErAGE MONThLY MAY 2012

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4/11/12 12:40:44 PM

12:40:44 PM

EVENTS&BENEFITS

OLBA ANNUAL SUMMEr BOArD MEETING

Meet Us In Put-In-Bay For Our Meeting (And Some Fun) July 29-30! BY MOLLY MCKEE The Islander Inn, our hotel for the trip, is an attraction itself! Located right next door, Splash! boasts the world’s largest swim up bar with 97 seats and is overlooked by The Flaming Skull, a giant pirate ship

Molly McKee, OLBA Management Team

T

ake a break from your daily routine this summer and join us in Put-in-Bay for our Annual Summer Board Meeting this July 29-30, 2012! All are welcome- you don’t need to be a board member to attend! Put-in-Bay has a beach vacation feeling and there are many fun attractions on the island.

Arrive on Sunday, July 29, to check into the hotel, the Islander Inn, and then enjoy Put-in-Bay and everything it has to offer. You can rent bicycles, golf-carts, jet-skis, or even power boats! There are great shopping and restaurants; Put-inBay has two wineries and one microbrewery. Crystal Cave, Antique Car Museum, and The Butterfly house are just a few of the many other places you can tour on the island.

You can also sneak in a quick game of golf. head to www.visitputinbay. com for more information on these attractions and to see the many more that are available!

with a bar inside that overlooks the pool. The Dizzy Lizard, the Islander Inn’s own bar, is the original swimup bar on Put-in-Bay. There is also a huge pool deck where you can sit and enjoy the summer weather. The cost is only $119 per night, and we have already reserved a block of 20 rooms for Sunday night and 15 for Monday. rooms will be booking quickly, so call the OLBA at 1-800678-5995 to reserve your spot today!

The registration cost for the meeting is $35, which includes lunch and refreshment breaks on Monday as well as all meeting materials.

Afterward, feel free to stay the night again and keep your mini-vacation going or head back home.

The registration deadline is June 29, 2012, but rooms do fill up quickly.

Don’t let the deadline pass you bycall the OLBA today at 1-800-6785995 to register. We hope to see you there!

On Monday, July 30, we will have lunch at the Smokehouse, beginning at 11:30 a.m., with the Board Meeting immediately following from 1:303:30 p.m. The Smokehouse has a delicious menu of smoked items as well as a great atmosphere.

MAY 2012 OhIO BEVErAGE MONThLY 13

newproducts&promos

treAsurY wIne estAtes INVITES MILLENIAL WOMEN TO BE. PLAYFUL Be. is a new line of California wines from Treasury Wine Estates that hit stores this spring. The line is distinctive in being the first line created by millennial women for millennial women, offering fun, playful yet chic wines for everyday enjoyment. The line features Be. Fresh Chardonnay; Be. Flirty Pink Moscato; Be. Bright Pinot Grigio; and Be. Brilliant Riesling.

TEMPTING EL FURIOSO temprAnILLo

Vnc cocKtAILs NOW OFFER 200ML MINIS

As one of the most famous varietals of Spain, Tempranillo is a rich and spicy wine with fruitforward characteristics of raspberry and plum.

El Furioso Tempranillo 2009, from Spain’s Duero Valley, is best with grilled meats and spicy dishes. The wine is fresh, with a touch of spice and well-balanced acidity. El Furioso is marketed nationally by Antares Wine Company.

The VnC Cocktails line has been offered in 1L sizes since the New Zealand brand’s launch.

Now the Ready To Pour cocktails—in flavors including Margarita, Vodka Mojito and Vodka Strawberry Daiquiri—come in a convenient 200ml size, complete with plastic cup. Great for on-the-go or sporting events. Available in 6x1L format or 12x200ml format, all 14% ABV.

bewinery.com

antareswine.com

vnccocktails.com

SRP: $9.99-$12.99

707-265-4050

SRP 200ml: $3.45

InnIs & Gunn DEBUT IRISH WHISKEY CASK STOUT

mILAGro LAUNCHES NEWEST INNOVATION—UNICO

sHocK top BELGIAN WHEAT ADDS SEASONAL LEMON SHANDY

Innis & Gunn, the Scottish craft beer maker, has brought its limited-edition Irish Whiskey Cask beer to the U.S. Innis & Gunn Irish Whiskey Cask is the first beer aged in former triple-distilled Irish whiskey barrels. This is Innis & Gunn’s fifth limited-edition release, and the beer is robust with intense aromas of dark chocolate enhanced with the brand’s signature vanilla and oak notes.

Milagro Tequila recently introduced Unico, its super-premium, limited-edition blend.

A “kitchen distillery” was built in Jalisco to produce 5,000 liters of micro-distilled silver that serves as a base for Unico; that base is then blended with selections of aged reserves so the tequilas can marry. The unique bottle features the signature “piña” hand-blown inside the glass.

As the weather gets warmer, Shock Top Belgian Wheat introduces its latest seasonal offering, Shock Top Lemon Shandy, available through the end of July. Shock Top Lemon Shandy is a unique interpretation of a classic style—smooth wheat beer complemented by spices and natural lemonade flavor. Available in six- and 12-packs of bottles and 12-packs of cans, as well as on draught.

innisandgunn.com

facebook.com/milagro

shocktopbeer.com

SRP 4-pack: $12.99

SRP: $300

SRP: Prices vary

14 OhIO BEVErAGE MONThLY MAY 2012

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4/11/12 12:40:51 PM

12:40:51 PM

ThEBArBLOGGEr.COM

STOP TrEATING YOUr CUSTOMErS LIKE TrANSACTIONS Interact With Customers In A Dierent Way Via Social Media

BY BArrY ChANDLEr

T

he more we work with bar and restaurant clients to assist in their social media efforts, the more we see customers being treated as mere transactions. Sure, transactions have their place in a business; heck, your business won't survive without them, but confusing

reviews on Yelp. Most likely as a bar or restaurant owner you have (or should have) a presence on Facebook and Twitter. This is the first time that you as a business owner now have a chance to influence the potential customer. Up to now, they have relied on word of mouth or looked at some static lifeless reviews online, but on Twitter and Facebook, YOU are sharing information with them.

What you now share will determine their first real impression.

ThE NEXT TIME YOU'rE ABOUT TO PrESS SUBMIT/ POST ASK YOUrSELF IF YOU WOULD TALK ThAT WAY ACrOSS ThE BAr TO A CUSTOMEr. transactions with customers is a cardinal sin.

A transaction is a cold, emotionless exchange in lieu of goods received or about to receive. A customer on the other hand has a set of needs that need to be fulfilled. They are thinking about eating or drinking at your bar because they perceive you are going to go some way towards meeting those needs. Long before they ever step foot in the door they may have heard about your food from a friend or read a review about your cocktails.

What do they do next? What increasingly more and more of your customers do every day. They Google, Yelp, Facebook and Twitter you! Customers are smarter than they've ever been and they know how to do their research.

They may follow you on Twitter, "Like" you on Facebook or read your

If you are like 70% of the bars and restaurants that use social media, you'll start talking about your happy hour pricing, sometimes in capital letters. You may then talk about a band playing that night or a special you have on the menu.

What you are forgetting, however, is that your customer is not a

transaction and social media is not an advertising platform. A typical customer is getting bombarded multiple times a day with advertising info and is simply tuning out of the white noise in favor of a more SOCIAL interaction.

The bars and restaurants gaining the most customer loyalty, seeing the most number of conversations about their brand are those who are creating amazing experiences in their business that prompt customers to share the details online to their social networks.

The best performing businesses online create relationships with current and potential customers by sharing interesting, engaging content every day, and here's the shocking thing, most of the info will never mention a price or an offer, instead it will be a mixture of high quality images, comments from happy customers, details of local events, interesting business news.

Customers want engagement, not pitches. how do you avoid making mistakes like this? The next time you're about to press Submit/Post ask yourself if you would talk that way across the bar to a customer.

If not, change the message until it matches your real voice.

September 17, 2012 MAY 2012 OhIO BEVErAGE MONThLY 15

POS SySTeMS

talkintech

Beverage Media has built integration to the following POS systems to varying degrees. The codes with each vendor correspond with the integration points noted below: AIM AtlAntIc systeMs, Inc. (AsI - spIrIts 2000) cAM cOMMerce cAsH regIster express (pc - AMerIcA) cAsH regIster plus cAtApult cOMcAsH cOMputer perfect cOunterpOInt creAtIve InfOrMAtIOn systeM

➊➍➎➏ ➊➋➌ ➍➎➏ ➊ ➌➍ ➊ ➊ ➍➎➏ ➌➍➎➏ ➊ ➊➍➏

InnOvAtIve cOMputer sOlutIOns (Ics - vIsIOn)

➊➋➌

KBA spIrIts (Ken BusH)

➌ ➊➋ ➍➏ ➊➋➌ ➍➎➏ ➊➋

lBOs lstAr MAgstAr MercHAnt sOftWAre -liquorpOs MIcrOBIZ MIcrOsOft retAIl MAnAgeMent systeM (rMs) MpOWer pervAsIve pOs AnyWHere pOs-IM QuIcKBOOKs rcs tIger pOs WIne sOft

➊ ➊➌➍ ➎➏ ➊➌ ➊ ➊➋ ➊ ➊➋ ➍➏ ➌➍➏ ➊

➊ Website inventory updates ➋ Web order importing ➌ price file integration ➍ eorders sales history ➎ eorders purchase orders ➏ order submission by bevmedia For information about any of these POS companies, please call 201-489-5888, ext 231

learn about selling Wine online Sign up for our next Webinar on may 3rd at 10am est. See how a store uses the BMG eCommerce system to maintain and promote products on a website.

For more information visit: 16 OhIO BEVErAGE MONThLY MAY 2012 www.bevsites.com

May 2012 Metro NY.indd 62

articulating value in a competitive marketplace by ian griffith

T

here was a time when moving online for a wine store would lead to a lift in business based solely on the strength of the store’s inventory and pricing. However, the online wine marketplace has been an increasingly competitive space for several years now. These days, few stores are satisfied with the incremental sales that come with little effort. Stores are learning the discipline of sending regular email campaigns, they are being featured on wine directories, they write blog posts, they chat on social media.

Stores are also investing in online advertising of various forms. The goal, somewhat obviously, is to find a source of traffic that doesn’t cost more than your margin on the products you sell.

Even if the outcome is a break-even proposition you are picking up new customers who have demonstrated their willingness to spend money on your website. The real ROI on this activity comes once they have placed a second order, which underscores the importance of a high impact email marketing campaign.

attract, then impress Stores are competing for traffic, but the more profitable stores are also working to differentiate themselves with a clear message about why their store is the best choice. It takes a disciplined marketer to focus on the sales path from initial message to landing page and on through the shopping cart. One such marketer is Dr. Flint McGlaughlin of Marketing Experiments who conducts systematic research into what works.

To summarize his findings: basically you need to nail your “value proposition.”

Your “value proposition” includes the key selling points that you must make to your potential customers, that is: why your product is different and

better, and why you are the best store to buy it from. A strong and compelling value proposition must match your competitors on the important selling points and exceed them on at least one important factor.

A few years ago, Marketing Experiments conducted a competition offering $100,000 for the best value proposition that could fit on the back of a napkin. With over 400 submissions, there were very few effective value propositions. The good news is that your competitors probably don’t have one either, so developing a strong value proposition will give you a big advantage.

The highest-performing landing pages do really well at matching the motivation of your ideal prospects and then clearly state the value proposition.

Your prospects’ motivations will be different depending on how they hear about your promotion, so you need to target your message based on the source of the traffic. Email recipients already have opted-in to receive promotions from your store so will weigh your recommendation based on previous experience. This is very different from new traffic that comes from online ads where the prospect may not already know your store.

In this competitive marketplace a store’s online presence is no longer a separate operation, but is an integral part of the store’s marketing and operations. Doing a good job of optimizing the sales path with a clearly articulated value proposition is about more than improving your web sales.

These are insights that will lift your whole business. n To comment on this column or to learn more about how Beverage Media can help with a website for your store, visit BevSites.com, or contact Ian Griffith at 617864-1677. Follow us on twitter at twitter.com/bevsites.

4/18/12 2:02:13 PM

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2 2:02:13 PM

ChEFSCOrNEr

SACrIFICE

Killing Food Cost To Support Alcohol Profit BY qUINN M. ALLEN CSC

O

ne of the most holy numbers to a chef is his Food Cost Percentage. This number haunts one’s dreams and is the source of all nightmares.

There are very few things that chefs have control over, be it their emotions, work schedule, or bathroom breaks during a dinner rush. however, the Food Cost Percentage is something we are

quinn Allen, CSC

able to grasp with both hands as we try to squeeze every nickel and dime out of it. Some forgotten scholars have compared it to riding a 20 ton bull that has been shot up with half as many steroids as Barry Bonds.

Food Cost Percentage is a number that tells you which items are making money, which items are losing money, and which items are struggling to stay on the menu. The percentage is given when you divide the dollar amount of the purchase price, by the dollar amount of the sale price. Thus, for example, you pay 7 dollars for an 8-ounce filet of beef, and you sell it for 25 dollars, your Food Cost Percentage is

7/25= .28 or 28 percent. And for those of you who don’t manage a restaurant, yes you are paying 3 times as much as the retailer for them to put a sear on a piece of meat, best get over it now, it is not going to change. This equation is applied to every single item that is brought into an establishment, be it, food, liquor, or even labor.

The key is to not get killed on your food cost because it controls your profit margin. No one is going to sell Miller Lite bottles for 75 cents just to make a ten cent profit, so you sure can’t sell filet mignon for 8 dollars and expect to strike it rich. Ideally, you want to keep your food cost as low as possible, however sometimes you can break rules when other profit opportunities arise.

IDEALLY, YOU WANT TO KEEP YOUr FOOD COST AS LOW AS POSSIBLE, hOWEVEr SOMETIMES YOU CAN BrEAK rULES WhEN OThEr PrOFIT OPPOrTUNITIES ArISE. Do you ever wonder why bars and restaurants give away such things as popcorn, peanuts, and pretzels? Well, just think of the one thing they all have in common. Each of these items have an incredibly high salt concentration and for the most part are reasonably cheap. So as the owner is throwing his food cost entirely out the window, he is counting on all of that salt making you thirsty. This is nature, it

happens, and when you get thirsty he is counting on you ordering a beer or cocktail that he is making a 400% profit on. As long as he sells 3 beers, he has just paid for the pretzels and the peanuts for the day, and the person sipping a Magners Cider next to you has just paid for the popcorn, butter, and SALT. After those 4 drinks, the rest is pure profit. Now this is “eating” your food cost on a very fundamental level with very low cost items going to waste.

On a larger scale, I’m sure everyone has seen “$1 Burger Night!” and “30 cent Wing Night!”

These are just higher cost items that they are using to pull people in and to take up a bar stool. Now not everyone goes into these places for the food and automatically purchases an alcoholic beverage, but as long as you get them in the door your atmosphere and business should be equipped to do the rest, neon signs, mirrors, other customers drinking, and the beer branded coaster underneath their water.

Chances are a beer will be in that person's hand longer than that $1 burger you just sold them.

So don’t be afraid to make a few sacrifices now and then when it comes to your food cost. It is better to have food go into a customer’s hand at cost than it is to be thrown into a dumpster at the end of the week resulting in waste. From a numbers standpoint, it is hard to pull the trigger but this business is about loss and gain, and unless you know where to take your losses to produce your gains, then you are going to have a hard time breaking even.

MAY 2012 OhIO BEVErAGE MONThLY 17

ArOUNDOhIO WITh rNDC

Store Manage Terri Topping with OYO Handmade vodka, made in Ohio, at Giant Eagle, Agency 740

Liquor manager Rico Paige with a Jameson and Absolut display at Kroger, Agency 756, in Pickerington ,Ohio

Liquor Manager Dustin Chenault with a Jameson display from Agency 747, Stringtown Giant Eagle, in Grove City, Ohio

Agency 845, Falls Bootleggers, in Cuyahoga Falls gets ready for St. Patricks Day with Ohio's largest selling Irish Whiskey, Jameson; pictured with Pat Mahoney of RNDC

Photograph courtesy of ????????????

Flora Bedard and Jennifer Thompson, from Brewers Yard, with a Jameson display at Agency 726, Kroger, in Columbus, Ohio

18 OhIO BEVErAGE MONThLY MAY 2012

1_

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AN INNOVATOR OF INFUSED BOURBON

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A BOLD NEW BOURBON WITH FLAVOR UNLOCKED FROM INSIDE THE BARREL WOOD jimbeam.com

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W

ith shifting liquor laws, the stubborn recession, customers that range from clueless to cocky, and a seemingly endless onslaught of SKUs, it’s a wonder anyone even reaches for a liquor license, let alone stocks the shelves. But stock the shelves you must if you are in the wine and spirits business, whether that means aisles of metal racks, a cozy boutique framed by redwood bins, or even a restaurant juggling both a loaded bar and wine cellar.

How do you maximize the customer experience, when shelf space, storage space and cash flow are at a premium and competition is relentless? It may seem obvious, but all the discerning taste in the world doesn’t mean anything if it doesn’t get the power bill paid. “Fixed costs can get expensive real fast,” says Ernesto Vega of New York’s Table Wine shop in Jackson Heights, Queens. “You may not realize the sheer amount of volume you have to move.”

Tracking, maintaining and updating your inventory efficiently not only ensures that your inventory pays for itself but also covers all expenses, including everything from software to the guy who swings by and washes windows for $5. Hoping to find additional useful advice, we picked

the brains and spreadsheets of several onand off-premise owners and managers.

Here is what we learned:

ORDER EARLY, ORDER OFTEN Most inventory managers we spoke with order at least once a week, and some several times a week. While it’s significantly more work than ordering in bulk a couple of times a month, the strategy allows them to maintain a tighter on-site inventory, update it frequently as new deals arise, and build strong relationships with the sales reps. “I do spot checks on inventory one to two times a week, and order every week,” says Antoine Przekop, director of liquid operations for Tallulah Wine Bar and Bistro in Birmingham, Michigan, a Detroit suburb. “There’s always niche

stuff, new vintages and new vineyards coming in on a regular basis.”

The natural goal for restaurants and retailers alike, is to avoid over- or underordering, which particularly in a small space can wreak havoc. Suddenly boxes are stacked in public walkthroughs, or you’re out of Yellowtail on Friday afternoon. “We monitor what sells and what doesn’t, and that affects how we buy,” says Manuel Mesta, beverage director and GM at Vertical Wine Bistro in Pasadena.

“There are things we can go down to the last two bottles and feel comfortable. And then there’s the stuff you have to be up a couple of cases, because you’re going to be moving that product daily.”

FACINGS COUNT To a store, every off-premise owner we spoke with would love more facings. Facings of course represent—and present—

the breadth (as opposed to depth) of your inventory. If customers can see the label, they’re more likely to buy it. “We have well over 5,000 SKUs in the store,” says Eric Goldstein of Manhattan’s Park Avenue Liquor Shop. “And I wish could offer more facings.” With scores of flavored vodkas and large winemakers offering a dozen bottlings, shelf space is at an all-time premium. The situation is made even tougher with the increasing number of unusual bottle designs (an issue also impacting the well and back bar at on-premise establishments, and a concern for some bartenders with regards to the newly introduced retro-vintage packaging for brands like Plymouth Gin and Plymouth Navy Strength).

Facing positions hinge heavily on the very basic question of how much real estate you devote to selling space vs. storage. The bigger your back room, the less you have up front. Goldstein reminds: “You’ve got to have it to sell it.” His family’s 2,200-sq.-ft. store dedicates about twice the on-site space to storage as it does to retail, with additional off-site storage for rare vintages and corporate accounts. With shelves rising 15 feet to the ceiling, Goldstein notes, “We’ve utilized every nook and cranny.” While this approach maximizes facings, it makes restocking a perpetual ritual. When one wall of the shop was shored up recently, the staff thought they’d been given a minor miracle when construction serendipitously created an extra four inches of shelf depth.

TIP no.1 When breaking up cases, bottle charges (particularly for wines) vary from distributor to distributor; it’s worth it to keep track, particularly when special order requests arise.

Your distributor acts as a sort of external storage system since their entire book is essentially your potential stock LINES IN THE SAND “We’re approached every single day by a wine rep or spirits brand ambassador, and we only have so much space,” says Goldstein. Product selection is to a large extent an exercise of drawing lines in the sand.

Consciously or not, the chaotic parade of SKUs in wine, beer and spirits has a focusing effect: Selecting and organizing

from the full, shifting universe of products forces business owners to define what their store represents. Are you a bigger in domestic wines or imports? How many nationally known brands do you want to carry, and do you want to emphasize or downplay them?

One spirits merchant admitted that they might fare better financially in their neighborhood carrying minis and mainstream, lower-priced labels, “but that’s not what we set out to accomplish.” For Queens-based Vega, price points are

as important as quality to develop the store’s personality: “We try and keep the wine between $10 and $20, with a few outliers. It’s for the neighborhood as well as for the economic times.”

“We try not to carry anything too mainstream,” says David Delaney of Boston-based Niche Hospitality, which runs several on-premise locations, including bar/restaurant complex The Citizen.

“Not because it’s poor product, but because if I put Ketel One in a drink, that’s the only thing most guests will order.”

Carrying smaller labels helps allow the staff to guide customers around the cocktail menu and answer questions, according to Delaney.

“Even though there are 200 beers on our list, it could be thousands,” notes Christian Albertson, the beverage director for San Francisco’s beer-centric Monk’s Kettle and the soon-to-open beer-pairing restaurant The Abbot’s Cellar. “So you have to make sure that everything that’s on there has a purpose, and that the entire staff knows about it.”

Inevitably, an element of compromise often comes into play. “My father, Michael, always says, ‘There’s stuff we have to have, because it’s what we want, and stuff

TIP no.2 Cold-box space is vital, but these appliances can suck up electricity. How many do your really need? And could investing in a more efficient new one cut energy costs in the long run?

inventory

we should have, because it’s what people want,’” explains Park Avenue’s Eric Goldstein.

So even though Park Avenue specializes in single malts, and you can secure a $30,000 bottle of Cognac or a 2008 Screaming Eagle, you can also pick up a SkinnyGirl Pre-Mixed Margarita or the latest Absolut City release.

“We have a 400-plus bottle list, also available for retail purchase,” says Manuel Mesta, beverage director and GM at Vertical Wine Bistro in Pasadena. “Every month we go through and see what sells.

Unfortunately, my favorites are not necessarily the most popular. So we have the crowd pleasers as well as the stuff that’s for a more developed palate.”

there, so the new pages go right in the binder.” The flexibility of in-house printing offers a chance to promote the inventory (both new products and products that might be sitting too long) in creative ways: themed seasonal expressions, like rosés, specialty or branded cocktails (also a good way to score distributor deals), wine-pairing dinners and so on.

Of course wine, beer and spirits aren’t pipe fittings. Some beverage managers (more frequently boutiques and short-list restaurants) still prefer eyeballs, pen and pencil to Excel spreadsheets. “I personally know every bottle we have,” says Vertical Wine Bistro’s Mesta. “It’s like art. Some are more precious than others.”

TIP no.4

TECHNOLOGY: ON YOUR SIDE We live in a wondrous age, technologically speaking. A handful of people can do the jobs it took several to do a decade ago, and often much faster. One huge development in recent years: POS systems that double as inventory management tools and work in sync with your website. “I was always a Mac guy, and like many things you won’t find a lot of [Mac-based] POS software,” says Vega. “After asking around, we found LightSpeed out of Canada. It’s a pretty robust system, perhaps more than what I need.”

TIP no.3 How does traffic flow? Do you want an “Under $10” table up front for impulse purchases, or do you want to move people through the store first?

Most off-premise stores organize wines by region, but that’s not the only way. People shop as much for varietal, price point, perceived sweetness or mood as they do for French vs. Californian.

In small shops especially, organizing by region may not make sense.

Bear in mind, however, that whatever approach you take, signage is important to make customers aware of your organization.

Another boon, albeit lower on the tech hierarchy: laser printers. The simple power to adjust a wine list (or menu) has quietly put beverage directors in greater control than ever. They can take on a single case of a new wine on a trial basis; if it sells quickly, the hot new wine can come off the list pronto, then return (or be replaced) as soon as the next delivery arrives. Similarly, slow sellers can be discounted. And for those restaurants with long lists, a single-page insert laser-printed for the front of a binder can make the whole list fresher and friendlier.

“We’ve got a large copier/printer, so we can do nice, big work,” says Albertson. “It’s also got the hole punch in

GET TO KNOW THE DISTRIBUTORS Building a strong relationship with your distributors, and getting to know their books, increases the opportunity for them to contact you first when bargains arise.

“Of about 50 wine distributors on the list, I work with about 10 regularly,” says Mesta. “They want to sell you everything in the book, of course. I pick the stuff that’s award-winning from each vendor. And I have my experts: I’ve got my Italian experts, my French experts and so on. ” “The great thing about having longstanding relationships with the distributors, is that I’m not just dealing with a sales rep, but a brand manager or VP of sales. That way I have a bigger scope of all the products available,” says Tallulah’s Przekop.

N G I A MP R

A BE C M TV DECE

W NE MAY

VOTED

WORLD’S BEST * TEQUILA

*2012 San Francisco World Spirits Competition

T E Q U I L A AV I O N .C O M Please Drink Tequila Avion Responsibly. Imported by Tequila Reson Avion, New York, NY 40% alc by vol

inventory

TIP no.7

The chaotic parade of SKUs has a focusing effect: Selecting from the full, shifting universe of products forces retail shop and restaurant owners to define what their business represents Another benefit to building good relationships with your wholesale sales reps is that the distributor can actually become part of your inventory strategy, not simply that person who comes by to collect money.

“Obviously, we want to help our customers be successful in selling our wines,” says Dolma Maria Halstead of Mistica Wines, an importer/distributor based in Seattle and specializing in Argentine wines.

In addition to coordinating in-store promotions via shelf talkers and sampling events, Halstead says the sales reps’ assistance can be truly hands-on.

“We’ve found that many of our clients appreciate when the reps come in to check inventory levels themselves, advise on re-orders and even help stock the shelves by putting away the wines and help put price tags on them.”

TIP no.5 “The window is your silent salesman,” says Park Avenue’s Michael Goldstein. “It gets people into the store. Don’t put prices up in the window. Have them come in and ask.” However, if display bottles can’t be protected from direct sunlight and heat, consider refilling empties from tastings. Expensive or rare product should spend a minimum amount of time (preferably none) in or near window displays.

TIP no.6 There will always be a need for sales reps and face time in the wine and spirits business, but this being the 21st century, there are many ways to communicate, and your time—not unlike your storage space—has real limits. If you prefer email or phone calls, just say so.

Your distributor also acts as a sort of external storage system, of course, since their entire book is essentially your potential stock. “Washington state is a COD state,” says Halstead.

“The bonus is we get paid right away, but the downside is we end up delivering much smaller orders, since a small business might only be able to afford one or two cases a week. Restaurants that have at least one wine by the glass are our best accounts, because they reliably order one or two cases weekly or every two weeks.”

In some cases, notably Port and Bordeaux, a distributor can even act like a deep wine cellar. A birth-year Vintage Port or trophy bottle of claret for a customer may be only one phone call and delivery away. The same holds for large-format bottles. It’s a rare store that has the room for double magnums, jeroboams, balthazars

Even if it’s small, one section of the store devoted to revolving displays can do double duty, providing a fresh look and highlighting a specific category of inventory, such as local producers or seasonally popular wines (rosés in the spring, for instance).

and so forth. But such items are rarely impulse buys, so there is no real need to stock them. Meanwhile, making customers aware of the availability of such rare items can be as simple as a nicely laser-printed sign.

STAFF TRAINING MOVES CASES “Educating our staff is vital,” says Niche Hospitality’s Delaney. “It was challenging at first, but then they realized we are doing this for a reason and not just bashing the mainstream brands.” In addition to creating a positive environment for the customer (and who hasn’t been frustrated by waitstaff some time or another), Delaney says the extreme training pays dividends in employee pride and loyalty, with very little turnover. It also helps him move a wider variety of product beyond vodka.

Rigorous staff training also helps move the entire inventory, “rather than just what’s on the top of their minds because they tasted it last week,” says Albertson. “You want them to understand everything that’s on the list so they can guide the customer to a beer they want, when they don’t know what they want.” ■

©2012 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL.: FLAVORED VODKAS EACH 40% ALC. BY VOL. -DISTILLED FROM GRAIN.

INTRODUCING

Discover the exceptional taste of Grey Goose Cherry Noir.

G R E YG O O S E . C O M

S I P R E S P O N S I B LY

CLOCKWISE: Original Bacardi Cuba Libre Cocktail; Cathedral of Rum; Bacardi headquarters in Santiago.

A Rum with

B a c a r d i Tu r n s 1 5 0 Ye a r s O l d

BY KRISTEN BIELER

ach year, there are more Bacardi cocktails consumed than there are people who live on our planet. It’s sheer volume combined with its legendary history—this year Bacardi celebrates its 150th birthday—puts the rum giant in a category of one within the spirits world.

A FOUNDATION OF INNOVATION Bacardi’s well-deserved reputation as an innovator began on day one with Don Facundo Bacardí Massó in Cuba in 1862.

“He created the first light, smooth rum in an era when rum was rough and untamed,” explains Toby Whitmoyer, vice president, brand managing director, Rums, Bacardi U.S.A., Inc. “He revolutionized what rum could be.”

The meticulous Don Facundo introduced controlled fermentation and charcoal filtration for reducing and removing unwanted flavors. He was the first to identify and use an isolated strain of yeast he discovered in the sugarcane fields in Santiago de Cuba (the same strain still used today). After much experimentation, Don Facundo determined that high quality blackstrap molasses was the finest raw ingredient for yielding the best

rum. And he was the first to blend and age rums in barrels to achieve better taste and smoothness.

AT THE CUTTING EDGE OF MIXOLOGY Bacardi grew and evolved over the years to become the largest privately-held spirits company in the world, one that today sells more than 200 brands and labels in over 150 countries around the world. Yet the Bacardi brand remains at the heart of the company’s vast international portfolio, with a track record hard to beat. In 1979— in spite of wars, American Prohibition, the Cuban revolution and subsequently being forced to relinquish assets and leave the country—Bacardi Rum became the

Bacardi Visitors Center, Bacardi Distillery, Cataño, Puerto Rico.

number-one selling premium spirit on the planet. But more than just supplying a great quantity of what consumers were drinking, Bacardi changed the way we drank.

“Bacardi ha has played a critical role in creating the modern m mixology culture,” says Whitmoye Whitmoyer.

The origina original Daiquiri (a blend of Bacardi and lime juice) was created by an American in Cuba, C in 1898, and Bacardi was the base of the original Piña Colada.

(In an interest interesting court verdict in 1936, a judge ruled th that the Bacardi Cocktail, a Daiquiri with a grenadine splash, must be made with Bacardi Bac rum.) The rum-andcola Cuba Libre, Libr a celebratory drink born in Cuba to toa toast the end of the SpanishAmerican War around 1900, remains the number one co cocktail in the world today.

Though the Mo Mojito traces its roots to a 15th century drink called c the Draque, the first recorded Mojit Mojito recipe is Bacardi’s original. In the fick ckle, ever-changing world of mixology, Baca Bacardi cocktails have unusual staying power.

A COLONY OF FRUIT BATS HUNG FROM THE RAF TERS OF DON FACUNDO’S S FIRST DISTILLERY, WHICH IS WHY THE BAT BECAME THE ICONIC SYMB OL OF BACARDI. Bacardi Brand Master. “Bacardi’s flavors bring new flavor possibilities to the cocktail glass, going from light and beautiful citrus notes to exotic fruits like Dragon fruit.”

Within two years of creating the legendary Bacardi Breezer in 1988 (designed to compete in the wine cooler category in the U.S.), it was ranked third among ready-to-drink spirits brands.

Today, Bacardi offers a wide selection of cocktails: “Between the party drinks and the classic cocktail line—five of which are an RTD format—and the new low-calorie cocktail line we are unveiling this spring, we aim to deliver convenience options

and cover a wide range of consumer need,” says Whitmoyer.

Another first: Bacardi Wolf Berry and Bacardi Black Razz packs feature temperature and black light activated labels—when they go in the freezer or are exposed to black light, different images appear. “It’s the first time a large company has brought a packaging innovation like this to market,” says Derek Hopkins, senior vice president, sales, Bacardi U.S.A. “It’s highly attractive to consumers, lending a ‘cool’ factor and a point of differentiation, and both on- and off-premise retailers can leverage that appeal to attract consumers.”

AT THE FLAVOR FLAVO FOREFRONT Bacardi pione pioneered the category of flavored rums with the introduction of Bacardi Lim Limón in 1995. The most recent, in a lon long list of flavor extensions, are Arctic Gra Grape, Wolf Berry (aka Goji berry) & Blue Blueberry and Sapote-infused Black Raspberr Raspberry. “We are excited about continuing our successful line of superfruit infusions like our previously introduced Dragon Berry and Rock Coconut,” says Whitmoy Whitmoyer. “Our line of flavored rums allows bbartenders to bring natural flavors and ar aromas with a light body and smooth ta taste,” says Juan Coronado,

LEFT: Bacardi founder Don Facundo Bacardí Massó gave birth to an exceptional rum that changed the spirits industry forever and helped usher in a cocktail culture that thrives today.

Worker (below) numbering barrels.

B

acardi was also an early promoter of social responsibility. In the early 1930s in Mexico, the Company pioneered programs leading awareness against excess consumption and drunk driving.

During the 1970s, creation of the “Bacardi mixes with everything except driving” advertisement was widely acclaimed for its social responsibility.

Successful versions of this campaign continue today.

DARK RUM BOOM Compared to the rest of the world, the U.S. has historically not been a dark rum market. “While we have had a reasonably developed gold rum and spiced rum market, the traditional dark rums have remained a very tiny category here,” explains Whitmoyer. That, however, is showing signs of changing.

“High-end, dark rums and spiced rums are fueling the growth of the rum category,” says Hopkins (albeit from a small base). He points to Bacardi 8 and Bacardi’s relatively new OakHeart Spiced Rum

1862 Do Don D o on Fa Facun cundo cu do Bac Ba a ard arrd dí M só Ma Mas ó cre r ate ates t s tthe he e Ba Ba Bac acard di Comp m any an an and nd ado ad a dopts p a bat pt ba as it its ttra ra adem de emark ark ar k. “El El Coc oco o o”” palm ttree pa ree e is p ee plant anted an ed in ed n the he C Co ompa mpa mp pany ny’ n y s hon ono no n orr..

FORTU UNE E MAGAZIINE SA AID D PRO OHIBITION HAD “C CAU USED D HAV VANA TO BEC COME THE ‘U UNO OFF FIC CIAL’ UNIT TED STATES SA ALOON.”

as showing the most dramatic growth.

“This is in large part because of interest from the mixology community and the overall resurgence of interest in dark spirits. Consumers have clearly elevated t their perception of rum, and dark rums a now part of their consideration set are a alongside bourbons and whiskies.”

Coronado adds, “The dark Rum s segment will continue to grow, as more c consumers and bartenders become more k knowledgeable; they understand that a r rum that has been aged for 8 years is e equivalent to a 18 year old whiskey due t the warm climate in the Caribbean.” to Bacardi’s dark rum portfolio got a big boost with the introduction of OakHeart last July. “As the rum leader, we felt it was important for us to bring out a spiced rum expression,” says Whitmoyer.

Within 90 days of hitting the market, OakHeart became the fourth largest spiced rum in the U.S. “Compared with other spiced rums, OakHeart has a slightly more mature taste; it’s balanced and less sweet with a hint of smoke that comes from aging in charred barrels,” Whitmoyer explains. “It’s unique in that it can be consumed neat or on the rocks, not simply in cocktails.”

1876-1904

1898

Bacard Bac B acardi di b begi egins ins winning some of the most prestigious awards in the world for quality y and technical achievement.

In Daiquirí Daiquirí, A American mining engineer, Jennings S. Cox, originates the ori Daiquirí cocktail Da with Bacardi rum. wit

STAYING RELEVANT IN THE BARS As hard as it is to visualize today, there was a time when vodka was barely a blip on the bartender’s radar—where clear spirits were concerned, rum was king. Yet vodka’s ascendance is not a bad thing, says Hopkins: “Spirits have gained significant share of total beverage alcohol consumption, stealing share away from beer. The overall size of the pie has gotten bigger and both vodka and rum

2012 Bacardi Legacy Cocktail Competition winning cocktail, ‘Speak Low’ by Shingo Gokan of New York City.

1898 The world’s first Cuba Libre created when Bacardi and Coca-Cola are mixed with lime to celebrate the end of the Spanish-American war in Cuba.

1919 Prohibition n becomes law in U.S. and Americanss flock to Cu uba to drink an nd enjoy e Bacardi ru B um.

Bacardi Rum Brand Master, Juan Coronado, Shares Details of Each Unique Bacardi Rum

One of Cuba’s oldest drinks, the Authentic Bacardi Mojito.

BACARDI SUPERIOR “Light and smooth with soft citrus notes, our Superior sees a minimum of one year in American white Oak. It is the most popular and most mixable of all the Rums in our portfolio and makes a perfect Daquiri, Mojito, Daisy de Santiago or Mismo (with Club Soda).”

are benefiting from this. In addition, the popularity of vodka has been good for white spirits as a whole.”

Bacardi’s focus today is reminding the trade—particularly bartenders—why rum is distinct: “Vodka is undoubtedly a very flexible spirit in cocktails, but rum is a really unique ingredient; it brings that sense of fun and energy; it creates cocktails that are more than the sum of their parts.”

To help keep this message alive in the on-premise, Bacardi holds a Legacy Cocktail Competition to identify the best drink—this year’s winner was from New York City.

“Bacardi’s brand master program in the U.S. works to actively train and educate bartenders across the country about the versatility of rum and our fantastic story,” Whitmoyer describes. “Few people in the industry realize that Bacardi is 150 years old—we want to spend this year telling our story in a more direct way.”

The company has metamorphosized dramatically since its founding, but its priorities have not changed. Bacardi’s focus remains the core rum portfolio, and the continued growth of base brand, Bacardi Superior, Whitmoyer emphasizes: “We see a growing interest in rum—this is where we think the action is.” ■

1944 Bacardi opens a U.S. Company, based in New York City.

BACARDI GOLD “Gold is more robust than Superior because it has been in contact with American white Oak for a minimum of 2 years. You’ll find more wood and molasses notes; it’s great with strong mixers like cola and ginger ale.”

BACARDI SELECT “Reminiscent of a traditional dark island style rum without the strong aftertaste or heavy body, this is mellowed for 4 years in American White Oak. Dark in color with a medium body, it shows beautiful dry tropical fruits notes and an elegant silky, smoky finish. It makes a perfect a Dark and Stormy and Mai Tai.”

BACARDI 8 The most sophisticated and complex of the Bacardi Rums family, this is blended following Don Facundo’s techniques.

There are many flavor layers with vanilla, nutmeg, ginger and apricot, and an ultra-smooth finish. It’s best enjoyed in a snifter or on the rocks but also shines in cocktails that call for a flavorful Whiskey or Bourbon.”

BACARDI OAKHEART “This is a blend of amber Rums slowly matured in American White Oak and spiced with vanilla, cinnamon, nutmeg and star anise. Its name comes from the strong relation between the Rum and the wood. The nose is rich and oaky with hints of smoke and dried fruits—perfect with cola or in any Tiki cocktail.”

BACARDI WOLF BERRY “The newest addition to the Bacardi Flavored Rums family, this is a clear blueberry spirit infused with Wolf Berry, a Chinese super fruit also known as Goji Berry. It has a sweet Blueberry taste with a tart bite and a tangy hint of Goji Berry; great straight or with many mixers.”

BACARDI AÑEJO “A premium gold Rum imported from Mexico, this is mellowed for 3 years in American White Oak. It’s mediumbodied with fruits and woody aromas and an expansive finish. I love this on the rocks.”

BACARDI BLACK RAZZ “A clear Raspberry spirit infused with Black Sapote. It has a bold flavor profile and rich taste that is both refreshing and sweet—and the ability to mix with any single mixer.”

1960

1961

1995

The Cuban assets of Compañía Ron Bacardi, S.A. are illegally seized in the Cuban revolution.

After 98 years of operations, the Bacardí family goes into exile. “El Coco” withers and dies.

The new distillery in Brazil produces Bacardi rum in record time—a critical move after Cuban operations of Bacardi were illegally confiscated.

1988

Bacardi Breezers are created at the Company’s New Development Lab.

2011 Bacardi Limón Baca launches in the U.S. Hailed by the industry as “the most successful new spirit launch of all time.”

Bacardi Baca OakHeart, a spiced rum specialty, launches.

Renewed Interest in Gin Styles Both Old and New Invigorate the Category

BY BRANDY RAND

erhaps more than any spirit, gin has enjoyed newfound attention as a result of the classic cocktail and craft distiller resurgence.

Why? Gin has a colorful history worth retelling—from being coined “Mother’s Ruin” back in 18th century London to the bathtub version popular during Prohibition. Gin can adapt to many consumer tastes (via a smorgasbord of botanicals), and it’s generally quick and easy to produce.

And most important, it’s not vodka, giving suppliers and bartenders a pass to go big and go bold.

Innovations within the category over the past several years have slowly moved the needle, especially at the bar.

Greg Buttera from The Barrelhouse Flat in Chicago notes, “I don’t believe that vodka’s place in the market will be threatened anytime soon, but among cocktail aficionados vodka drinks are seen as passé.

Craft bartenders have galvanized a movement in support of flavor—if an ingredient doesn’t taste like anything, why put it in a drink?”

By numbers, the gin category overall is down 1.9% according to the Beverage Information Group. Growth exists in the

super-premium category amongst brands like Hendrick’s, Bombay Sapphire and Plymouth and across smaller craft brands just obtaining distribution across the country. Except for New Amsterdam, the value-priced category is on decline.

That hasn’t stopped a bevy of headlines over recent years collectively hoping for a turnaround: “Gin Cocktails Make a Splashy Comeback,” “New Advances in the World of Gin” and “Gin: Time to Shine?” The media wants it, suppliers want it, bartenders and retailers want it—will consumers catch on?

NEW GIN STYLES “I see the gin category evolving to a space closer to how people see single malts, with greater understanding that gin can be spicy or light, floral or citrus,” says Giles Woodyer, VP and brand managing director for House of Bombay and Oxley gins.

Gin drinkers are generally loyal to their brands, most commonly in the London Dry style, and suppliers have been tinkering with botanicals for years. Brand dynasties like Tanqueray (1830), Seagram’s (1857), Bombay (1761), Gordon’s (1769) and Beefeater (1820) collectively lead sales in the category, but that hasn’t stopped suppliers from attempting to convert more vodka drinkers over to gin by experimenting with the flavor profile.

Called New American or New Western, these emerging styles tend to be lighter on the juniper with more dominant fruit, citrus and floral botanicals. Most of these brands fall in to the premium or superpremium category, represented by Nolet’s, Aviation, Bluecoat, Junipero, Leopold’s, Ethereal, Dry Fly and more.

LEFT: Bombay Sapphire East Cucumber Cocktail with almond. Gin’s rainbows of botanicals make it a more challenging yet rewarding base for cocktails than vodka.

Hendrick’s is largely credited with leading the shift toward softening the juniper in gin while letting other, more mixable botanicals shine through.

Launched way back in 1999, Hendrick’s presented cucumber and rose petal notes that had never been seen in a gin.

The brand focused on connecting with bartenders via unusual events harkening back to the Victorian days. This element of nostalgia was perfectly timed with the reemergence of classic drinks, and Hendrick’s successfully rode the wave.

Joanne Birkitt, Hendrick’s Gin senior brand manager, points out that the emergence of gin styles with more fruit and floral botanicals “has helped educate and invigorate consumers’ opinion of the entire category. We often find that consumers have a preconceived notion of what gin tastes like—and unfortunately most of the time that notion is negative.”

With a very high trial to conversion rate, Hendrick’s has a strong foothold in the category and a consistent brand identity that appeals to both the trade and consumers. Birkitt confirms a growing trend in spirits in general: “There exists an increased sophistication about the modern consumer, whom we have witnessed seeking out spirits with greater provenance and complexity.”

However it’s Portland-based Aviation Gin, which debuted in 2005, that coined the now-widespread term “New Western

selec tions

THE ‘NEW WESTERN’ STYLE IS LIGHTER ON THE JUNIPER, WITH MORE FRUIT AND FLORAL BOTANICALS Dry Gin” for gins that don’t adhere to the definition of London Dry. Co-founder Ryan Magarian says, “I believe we’ve been an extremely important catalyst for change.” He sees Aviation bridging the gap between gin and other spirits by appealing to a broad range of drinkers.

Like Magarian, brand ambassadors Charlotte Voisey of Hendrick’s, Angus Winchester of Tanqueray and Simon Ford of Plymouth have been passionately appealing to their peers as well as consumers looking to expand their tastes. James Menite, director of bartender relations for the United States Bartenders’ Guild (USBG) in New York, sees “more educational opportunities for people to discover the difference and nuances of each gin” as an impetus for change in consumers’ tastes.

The big names in gin aren’t resting on their botanicals either. In recent years, they’ve evolved with line extensions like Tanqueray No. TEN, Beefeater 24 and Bombay Sapphire East, or come up with tweaks on London Dry styles like Oxley.

“The old school thought that gin is more generic or one-dimensional is being washed away. Each gin can add a unique profile to a given cocktail, much as with our new Bombay Sapphire East, which has lemongrass and black peppercorns,” explains Woodyer.

The Pernod Ricard gin portfolio, which consists of Plymouth, Beefeater and Seagram’s, offers a gin at every price point within the category, notes Maria Pribble, senior brand manager. “Consumers are seeking different gin brands for a variety of occasions, from relaxing at home to delicious cocktails while out at bar,” she adds.

And renewed interest in classic cocktails have dusted off forgotten gin styles like Old Tom and Genever. Ever-popular Plymouth (a style unto its own) has recently introduced a new bottle, drawing on an antique version complete with a copper cap to highlight the single copper pot still that has been used in production since 1793.

GIN S ST TYL YLES ES

Gin marketers are counting on bartender affinity to win over gin-averse patrons. Right, Coloradobased Bryan Dayton, winner of the 2011 GQ/ Bombay Sapphire “Most Inspired Bartender” contest, pours a classic Negroni, made with gin, bitters and sweet red vermouth.

Even the Nolet family, makers of Ketel One and a line of gins/genevers in Holland, recently debuted Nolet’s Silver Dry Gin in six U.S. markets. With rose, peach and raspberry elements dominant, the unique profile and high price point was developed to appeal to “a new, more modern audience who likes to be surprised and discover new flavors,” according to Bill Eldien, president and chief executive officer of Nolet Spirits USA. Independently-owned Bulldog Gin came to the market in 2006, and wrapped up 2011 with 60% growth over 2010.

“Like many successful brands, we’ve spent a significant amount of time hand-selling. Brands don’t have immediate badge value just by their mere existence—they have to be built and built right,” says Josh Hayes, VP and global director of marketing for Bulldog.

Hayes cites vodka fatigue as a driver for innovative gins like Bulldog, which uses Dragon Eye (a Chinese botanical akin to lychee) as one of their proprietary taste differences.

Not surprisingly, being a botanically driven spirit, new gins are fitting easily into our current era of green and local consciousness. The Botanist, for example, includes 22 botanicals “hand-picked by a foraging team from the windswept hills, peat bogs and Atlantic shores of Islay,”

selec tions

according to producer Bruichladdich’s website. Farmer’s Organic Gin is distilled using sustainably farmed grain and a selection of organic botanicals including juniper, elderflower, lemongrass, coriander and angelica root.

Gin innovation shows no sign of slowing down; in fact, it can be seen moving in both directions—toward the conventional and very unconventional. Mombasa Club, for example, is small-batch gin distilled in London; the idea was to create the best “classical” juniper-forward gin. At the other end of the spectrum, Slim Spirit Gin features 14 botanicals, emphasizing citrus and juniper, but with a reduced proof (60) and calorie-count as its prime points of distinction.

THE BARTENDER FACTOR In his 1939 The Gentleman’s Companion, bon vivant Charles H. Baker wrote: “No bar can be without dry gin and be called a bar.” It used to be impossible to find a gin

cocktail on a menu a few years ago—now, it outnumbers vodka at most craft cocktail bars. There are even establishments purely dedicated to bringing gin to the forefront; examples in New York City alone include Vandaag, the Gin Mill, Madame Geneva, Bathtub Gin and Whitehall.

These gin meccas seek to better educate with better drinks. Magarian calls it essential for the industry to “rewrite the book on how gin is delivered, introducing gin cocktails that include classics such as the Southside, the Aviation and the French 75, along with modern creations such as Audrey Saunders’ Gin Gin Mule that are relevant to the modern palate.”

The head mixologist at the Bowery Hotel in New York City, Walter Easterbrook, agrees, saying, “The complexity of the spirit pairs with different flavors to create delicious and unique cocktails. It is no longer pigeonholed as just the spirit for a martini or gin and tonic.” Continued awareness of the versatility of gin

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GIN S ST TYL YLES ES

New gin launches in recent years have landed firmly at the super-premium level and tend to feature exotic botanicals.

Examples include Bombay Sapphire East, tinged with lemongrass and peppercorns, and Nolet’s Silver, with rose, peach and raspberry elements.

is what many bartenders say is driving the category.

“I like a lot of what is coming out with the New American styles. I love the creativity and the fact people are pushing the envelope on this style,” says Bryan Dayton, proprietor of OAK at 14th restaurant in Boulder, CO. Conversely, The Barrelhouse Flat’s Buttera recognizes: “With classic cocktails becoming relevant again after decades of neglect, bartenders are developing a greater appreciation for traditional, juniper-forward London dry gins, like Beefeater and Tanqueray. For all the exciting innovations being introduced by avant-garde producers, the old standards still mix as well as anything.”

Appealing to the on-premise gatekeepers has become an important hallmark to many gin brands that rely on bartender craftsmanship and affinity to win over gin-averse patrons. Hendrick’s has had resounding success with a Bartender Croquet tournament series and the Delightfully Peculiar Trade Academy. Bombay Sapphire and GQ magazine have run the “Nation’s Most Inspired Bartender” competition since 2007. This year, Tanqueray Global Brand Ambassador Angus Winchester and the USBG kicked off the “Modern Professional Bartender Challenge,” focusing on five key skills: speed, pouring accuracy, memory and numeracy, bartending technique and drinks presentation.

WHAT SELLS AT RETAIL As with most spirits marketing, suppliers and distributors focus on the on-premise to foster growth at retail. Drinkable, approachable cocktails are often replicated at home by consumers, and it’s not unlikely for many to wander in to a liquor store, recipe in hand. “We’re lucky in that many San Francisco bartenders are steadily on the lookout for products from artisanal distillers with which to make unique cocktails. Offering these cocktails

APPEALING TO ON-PREMISE GATEKEEPERS HAS BECOME AN IMPORTANT STRATEGY FOR GIN MARKETERS shakes the customers out of their habitual choice, which, in turn, sends them to our doors,” says Aaron LaFleur, a sales clerk at D&M Wines and Liquors in San Francisco. He also notes that greater commercial exposure does drive sales on brands like Hendrick’s and backyard producers like No. 209 and Junipero.

Gin sales at Georgetown Wine and Spirits in Washington, DC, have increased dramatically, up 20% since last year, says manager Manual Michalowski.

His two best-selling gins are Bombay Sapphire and Plymouth, but he sees people much more interested in artisanal and super-premium spirits, especially from domestic micro-distillers: “I think gin has arrived with a vengeance, and is not going away anytime soon. It’s the foundation for a number of classic cocktails, and makes a terrifically refreshing beverage. What’s not to love?”

But outside of the East and West Coast mixology centers, is gin even on the radar? Yes, according to Laurie Wolford, owner of Spirit World in Omaha.

“While gin is still one of our smaller spirits categories, both in selection and sales, we have seen it grow over the past few

years. People are showing more interest in boutique and specialty brands. It’s not just Tanqueray and Bombay Sapphire that sell anymore.” She also says Hendrick’s is their best-selling gin, along with gins people have in craft cocktails at area bars and restaurants.

THE FUTURE OF GIN N Imagine gin as a train, chugging along varied terrain with peaks and valleys.

Depending on where you are, who you are and what you’re drinking, you’ll likely have a different view. “Gin is going somewhere, just not along a definite path,” says LaFleur.

Overall, the past decade or so has seen more entrants in the gin category than ever before. Acceptance of this “love it or hate it” spirit has ventured in to a pleasant gray area, with the juniper lines blurred just enough to make a cocktail appealing. With New Western and artisanal brands driving growth and consumers’ gin horizons expanding, consumption both on-premise and at retail is gaining momentum. And as the old saying goes, “It’s not always about the destination, but the journey too.” ■

consumer pull; the result that comes when a brand is positioned strategically and communicated effectively; see MALIBU, the brand that is synonymous with summertime, warm sandy beaches, and easy mixability; see also: flying off the shelves.

www.pernod-ricard-usa.com

Š2012 Pernod Ricard USA, Purchase, NY 10577

www.acceptresponsibility.org

COMEBACK? A STRUGGLING CATEGORY SEES SALVATION THROUGH PREMIUMIZATION

BY JEFFERY LINDENMUTH

F

or decades, it appeared that blended Scotch whisky, the stuff of highballs and whisky sours, would end not with a bang but a whimper, suffering steady declines at the hands of an aging consumer base, the white spirits boom and aspirational young drinkers. According to the Distilled Spirits Council of the United States (DISCUS), in 2011, 7.6 million cases of blended Scotch were sold, representing an overall decline of 2.6% from the previous year—the largest decrease of any spirit and the latest in a long series of negatives.

That said, this lumbering category still has a sparkle in its eye: Super-premium offerings of the most expensive blended Scotch—including brands like Chivas 18 and Johnnie Walker Blue—enjoyed dramatic 66.9% growth in 2011. The future for blended Scotch whisky appears to lie in premiumization and appealing to single-malt fans. Growing from a mere 2.6% of total Scotch volume in 1990, single malts accounted for an impressive 13% by 2010 according to Impact Databank.

According to DISCUS, single malts grew 9.5% by volume from 2010 to 2011 alone.

So where do blends go from here?

TOO BIG TO FAIL Blended Scotch volumes are suffering greatest at the entry level, posting drops in excess of 4% at both the value and premium levels according to DISCUS. But this is one part of a much larger story, according to J.C. Iglesias, director of marketing for Scotch whisky and Cognac at Pernod

Ricard USA. “The blended category has seen long-term declines,” says Iglesias.

“But there are two different stories going on: what I call the age-statement and nonage-statement blended Scotches. There is the hypothesis that consumers go to a shelf and when they see an age statement they perceive quality, and so those brands are relatively healthy.” In fact, Chivas Regal, which offers blended Scotch in ages of 12, 18 and 25, managed a 1.3% gain overall for 2010.

According to Iglesias, the age-statement blends among luxury brands project the image that aspirational drinkers want to portray. “When you want to say something positive to your peers in public, you don’t want to purchase a $15 bottle of Scotch,” he says. “I think everyone is doing well with their middle ground—the $50 and up blends.” Indeed, considering the precipitous tumble by former leaders like Cutty Sark and J&B, higher-end marques will have to bail out the category.

Part of the upscale aspiration for Dewar’s—which includes the iconic White Label as well as Dewar’s 12 and 18—has

OPPOSITE: Dewar’s neat.

RIGHT: Blended Scotch has remained largely on the sidelines of the current cocktail craze, not that it can’t mix well. Dewar’s signature cocktails: Old Fashioned, Blood & Sand, Dewar’s Smash.

included redesigned upscale packaging.

“Dewar’s has benefited from the growth of the Scotch category in the premium-plus and single-malt segments. Dewar’s higher marques have experienced growth, and in particular Dewar’s 12 has grown double digits in the past year,” says Juan Rovira, chief marketing officer for Bacardi U.S.A.

ART APPRECIATION Nearly all blended Scotch producers agree that education remains a key to keeping blends relevant. It appears that many new drinkers are coming to the Scotch category from the top, rather than working their way through highballs, blended Scotch and then moving to malts. In order to get them to consider Scotch outside of the abundance of single malts, it’s critical to relate the importance of the blender’s art.

“There is a lot of education to be done in the Scotch category,” says Adam Rosen, director of Scotch for Diageo, which includes luxury blended Scotch behemoth Johnnie Walker. “We have many single malts that make up Walker, and they come together to create a specific flavor profile that has amazing consistency.

A single malt is a beautiful solo instrument, but with the art of blending you can compose a symphony in a way that one distillery can’t.”

With an array of expressions, denoted by both age and their popular “color” label calls, including Red, Black, Green, Gold and Blue, Johnnie Walker is well positioned to educate on the quality and

BLENDED SCOTCH

selec tion

diversity available in blended Scotch.

According to Rosen, this is accomplished through programs like the Striding Man Society and an invitational mentorship program called the House of Walker.

Getting down to specifics, blended Scotch is a blend of malt whiskey, made in pot stills from only malted barley, and grain whisky, a lighter whiskey that can use various grains and is generally made

“A SINGLE MALT IS A BEAUTIFUL SOLO INSTRUMENT, BUT WITH THE ART OF BLENDING YOU CAN COMPOSE A SYMPHONY...”

— ADAM ROSEN, DIRECTOR OF SCOTCH, DIAGEO

The prestige of blending is also getting a boost among serious Scotch enthusiasts from smaller producers like John Glaser, founder of Compass Box Whisky Co. Glaser’s latest blended Scotch endeavor, Great King Street, debuted in the U.S. in fall 2011. “We all know blends are on a downward trend. When you look at the cheaper blends in particular it is a horror show,” says Glaser. “Blends need a revival because people think they are all bad and only single malts can be good.”

in column stills. By varying the recipe, including the ratio of the whisky types, and selecting different age and quality of casks, the blender changes the final whisky. For Great King Street, “we are sourcing from the best casks, including first-fill grain whisky, and some malts coming from virgin oak and Sherry barrels, so they are more active casks. And, we are using 50% malt, where most premium blends only go as high as 40%,” explains Glaser.

LEFT: The Black and Blue, was created by Tinika Green and Andrew Duncan at NYC’s barbecue restaurant Blue Smoke, using The Black Grouse, specifically to work with grilled food.

BELOW: Johnnie Walker and Ginger; Johnnie Walker Black Label Sidecar; the “GKS&S,” or Great King Street & Soda.

BAFFLED BY ‘BLENDED’?

In November 2011, Compass Box Whisky Co. bottled a whisky known as the “The Last Vatted Malt,” a farewell to historic Scotch labeling terms like “vatted malt” and “pure malt,” traditionally used to describe a whisky made from two or more single malts. With The Scotch Whisky Regulations 2009 in full effect, these descriptions became prohibited from Scotch whisky labels. While the new law aims to better distinguish the five styles of Scotch whisky, some see a heavy hand in protecting “singlemalt,” resulting in an extravagant use of the term “blended” across all-malt, all-grain and malt-grain whiskies.

Here is a thumbnail summary of the definitions laid out in The Scotch Whisky Regulations 2009 (SWR), which replaced the Scotch Whisky Order 1990: ■ The two basic types of Scotch Whisky, from which all blends are made, are Single Malt Scotch Whisky and Single Grain Scotch Whisky. In practice there is no change in the way that Single Malt Scotch Whisky and Single Grain Scotch Whisky must be produced.

■ Single Malt Scotch Whisky means a Scotch Whisky produced from only water and malted barley at a single distillery by batch distillation in pot stills.

■ Single Grain Scotch Whisky means a Scotch Whisky distilled at a single distillery but which, in addition to water and malted barley, may also be produced from whole grains of other malted or unmalted cereals.

■ Blended Scotch Whisky is defined under the SWR as a combination of one or more Single Malt Scotch Whiskies with one or more Single Grain Scotch Whiskies, which accords with traditional practice.

■ Blended Malt Scotch Whisky means a blend of two or more Single Malt Scotch Whiskies from different distilleries.

■ Blended Grain Scotch Whisky means a blend of two or more Single Grain Scotch Whiskies from different distilleries.

As in so many other spirit categories, blended Scotch seems to be undergoing a blossoming of points of distinction.

Campbeltown Loch, for instance, features an exceptionally high malt content for a whisky at its price point. Grand Macnish 12 Year Old, the first in a planned series of age-statement bottlings, was aged in both Sherry and bourbon casks. Cluny, one of America’s top-selling domestically bottled blended Scotches, is composed of more than 30 malt whiskies from all over Scotland, plus aged grain whiskies. Glen Salen was created specifically for North America, aiming to deliver the flavor and interest of malt whisky but at a competitive price; exemplifying the “blended malt” genre, it contains only malt whiskies—from 35 different distilleries.

Other blenders have tinkered with their recipes and explored new expressions, to appeal to drinkers accustomed to bigger flavor and more body. Katy Stollery, global public relations manager for The Famous Grouse, distributed by Rémy Cointreau USA, explains, “The Black Grouse is a blend of The Famous Grouse with peated malts to create a smoky but smooth whisky. This is proving very popular with a younger audience.”

GO LONG While many blended Scotch drinkers take their high-end blends neat or on the rocks, the affordability and drinkability of blended Scotches makes them ideal for usage occasions that don’t compete directly with malt whisky, like the highball. “We are encouraging people to drink Great King Street as a highball, a long drink. A

classic highball, made with ice, club soda, a dash of bitters and a lemon twist would certainly be the signature drink,” says Glaser, citing the current vogue for such high-end highballs in Japan.

Relatively speaking, blended Scotch may also be suffering because it has remained largely on the sidelines during the current cocktail craze. “There is not much point in promoting 25 Chivas cocktails that will never see the light of day,” says Pernod Ricard’s Iglesias. “But we do use Chivas and Coke, ginger ale and soda as a sort of ‘on ramp.’ Add a Rob Roy and Old-Fashioned to that, and it’s about all you need to know.”

Whether in a highball or on the rocks, these simple, classic ways to enjoy Scotch are bing fueled by popular culture, notably the 1960s-inspired hit series Mad Men. “We want to stay relevant for today, and properties like Mad Men are actually helping,” says Diageo’s Rosen. “These guys are drinking Scotch on the rocks, and that is tremendous for Walker because something they embody is status, masculinity and success.”

Other occasions that would make single-malt lovers cringe, but seem perfectly acceptable for blended Scotch, include a stay in the freezer. According to Rosen, Johnnie Walker Gold Label, an 18-yearold blend, has a contingent of freezer-loving fans. And Famous Grouse offers Snow Grouse, actually a blended grain whisky, designed to be light in flavor and sipped from the freezer. Consumers may be demanding more than ever from blended Scotch, but by promoting quality and innovation, leading brands are keeping the art of the blend alive. ■

A L I T T L E B I T O F H O N E Y.

A WHOLE LOT OF JACK.

FLY STRAIGHT. DRINK RESPONSIBLY. JACK DANIEL’S and TENNESSEE HONEY are trademarks owned by Jack Daniel’s Properties, Inc. © 2012 JACK DANIEL’S. Whiskey Specialty, 35% ALC./VOL. (70 Proof). Produced and bottled by Jack Daniel Distillery, Lynchburg, Tennessee, U.S.A. * Source: AC Nielsen, New Spirits Brands Past 12-mo Dollar & 9L Case Sales, Ending 3.3.12

NEW

WHO IS THE

BEER?

CONSUMER

T

he beer fridge at your local deli, liquor store, supermarket or bodega will tell you that people are drinking a wider variety of beers than ever.

What the shelves don’t show is who’s drinking them. Stats are hard to come by, but the typical beer drinker seems to have become a

moving target. “I think the demographics are changing dramatically,” says Al Patel, senior multicultural director for MillerCoors.

Youth Movement Millennials—loosely defined as those coming of age after 2000—are one highly coveted market. They’re a larger cohort than their predecessors, Generation X—approximately 80 million, compared to 50—but less inclined to drink beer.

According to a 2011 study by the Harris Poll, 37% of Millennials say beer is their drink of choice, compared to 41% of Generation Xers. The shift is toward wine; 24% of Millennials cite wine as

their preferred drink, compared to 16% of the older group, a surprising contrast since drinkers tend to move toward wine as they grow older.

Tara Carraro, senior director for corporate communications at Heineken USA, says Millennial consumers are a prime target for Heineken USA, and they aim to reach them through a combination of traditional and social media. Dos Equis, for example, was the first beer brand in the world to reach one million “likes”

BREWERS READY TO SAY ¡HOLA! & MORE TO EXPAND REACH

BY JIM CLARKE

on Facebook. “Likes” aside, brand loyalty isn’t what it once was for previous cohorts of beer drinkers. “Younger consumers are more adventurous,” says Patel, “incorporating more brands into their routine.”

Adventure Time Craft beers appear to be the biggest beneficiaries of that adventurous character.

Julia Herz, craft beer program director for the Brewers Association, says 46% of new craft beer drinkers are Millennials. Even when craft beer drinkers do “commit” to a brand, that “adventurous” character seems to mean they’re still interested in variety. According to Nielsen, seasonal beers and variety packs each accounted for 19% of the category’s growth in the past year (craft beer was the only beer category to manage double-digit growth in 2011, at 16.3%). The same study shows craft beer taking on a new influx of drink-

ers: 11% of craft beer’s 2010 growth was from new drinkers, versus a staggering 46% in 2011.

Craft beer drinkers have come to expect breweries to produce multiple beers rather than a single iconic product, reflecting the same notion of brand loyalty behind the popularity of seasonal beers and variety packs. Guinness, for one, is expanding its range accordingly to include a Black Lager and the stronger Foreign Export Stout. Brand Director Doug Campbell says they see craft beer drinkers responding positively to the latter; the lager provides a more refreshing beer for warmer seasons while staying true to the house character.

In other ways, though, the stereotypical craft beer drinker hasn’t changed much.

By volume, 80% of craft beer was enjoyed by white (non-Hispanic) consumers, over half of them in the 21-44 year age bracket.

More than 75% earned at least $50,000/ year, and 43% were college-educated. Despite its continued growth, the craft beer industry faces a mounting awareness that reaching lower-income and multicultural beer drinkers may represent a challenge for further growth.

Border Crossing According to the 2010 U.S. Census, Latinos make up 16% of the U.S. population—one in six—and that number is expected to continue to grow. Latinos have traditionally leaned toward Mexican imports or beers from their home country. Tecate, for example, “has always had a very strong base among first generation Mexican-American males,” according to Heineken USA’s Carraro. However, Latino beer-drinkers’ tastes are changing.

“The 2010 census shows that 60% of Hispanics in the United States today are U.S.-born,” says Patel of MillerCoors.

“We have a different sort of Latino consumer; we can’t just default to language” to reach them. In fact, today Bud Light is the number one brand in the Hispanic market, with Corona bumped back into second place. Among MillerCoors brands, Coors Light and Blue Moon are growing faster with Latinos and African-Ameri-

Heineken USA has aggressively embrac embraced social media, with an active Facebook page for the Dos Equis “Most Interesting Man in the World”; extended online versions of its “The Entrance” TV commercial for Heineken; and most recently, a new Facebook app that lets a user “serenade” his/her date with a customized song.

Ladies & Gentlemen

MILLENNIAL (21-34)

GEN-X (35-46)

80 Million

50 Million

37% 41%

BEER BEER DRINK OF DRINK OF

CHOICE CHOICE

24%

WINE DRINK OF CHOICE

16%

WINE DRINK OF CHOICE

2011 Harris Poll The challenge for beer marketers is that Millennials—a larger group than Gen-Xers— appear to be embracing wine more than their older peers.

cans than with Caucasian consumers, according to Patel.

At the same time, Mexican brands have made a successful bid to move beyond the Mexican restaurant and Latino market. “Since the inception of the ‘The Most Interesting Man in the World’ campaign in 2006, we’ve seen all Mexican brands, not just Dos Equis, gain significant market share,” says Carraro.

Women, it turns out, represent some of the “Most Interesting Consumers in the World” for beer marketers. Overall, women represent one-quarter of U.S. beer consumption by volume—a number that has scarc scarcely moved since 2003—but Paul Gatza, ddirector of the Brewers Association, say says they’re seeing a steady growth in femal female attendance at craft beer events like the Great American Beer Festival.

“Mo “More often than not, I find that women I talk to are searching for more flavor ou out of their beer, as well as more aroma an and texture,” says Stevie Caldarola, founder and president of Ladies of Craft Beer, an online magazine and forum. “On the othe other hand, my sister will drink Bud Light an and Bud Light alone, insisting that anything else is overwhelming for her.”

Caldaro Caldarola’s own tastes lean toward “extreme” sstyles such as hoppy IPAs and Russian Imp Imperial Stouts.

Cald Caldarola says craft brewers also typically do a better job marketing to women—by not marketing to women. Beers that try to present themselves as particularly wo women-friendly face almost universal derision and scorn on the website’s forums for being patronizing. “A lot of what is coming out is clear or light, low-calorie and fruity or flowery beer which is either packaged in pink or somehow misses the mark,” she says. “Most of the reaction is that women do not want something that is specifically targeted at them, but that is gender-neutral in marketing and is a delicious product.” ■

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TASTINGCORNER

Germany’s New Face in Wines

Surprises are Coming in the Form of Dry Riesling and (Gasp) Pinot Noir

BY ED Mc CARTHY

Things definitely have changed in Germany in recent years. Many of the changes involve Riesling and Pinot Noir.

Germany is now producing more dry Rieslings than ever, and they are exceptional. What has happened to Pinot Noir (aka Spätburgunder) is even more surprising. I recall that this variety used to be an afterthought (“Oh, yes, our country has some Spätburgunder, but it’s not very good,” was a common theme among German producers in the past). Now, Pinot Noir is the third mostplanted variety in Germany (11.5%; up from about 3%) after Riesling and Müller-Thurgau, and it will shortly overtake Müller-Thurgau, which is waning.

Germany makes many other wines besides Riesling and Pinot Noir. A majority of Germany’s wines are white (63%), because in this country’s cool climate white varieties thrive; red varieties typically need lots of warmth during the growing season (except Pinot Noir). The other German white wines you can find, in order of production, include MüllerThurgau, Silvaner, Rülander (aka Pinot Gris; Grauburgunder), Weissburgunder (Pinot Blanc), Kerner, Scheurebe and Gewürztraminer.

Ironically, several white German varieties, including Müller-Thurgau, Kerner and Silvaner, are becoming more popular in Italy’s northern, mountainous Alto-Adige region, where these varieties apparently make more substantial wines.

And Gewürztraminer for a long time has really shined primarily in France’s Alsace region—not in Germany.

Riesling definitely is king of Germany’s wines. It is the most-planted variety (22%)—a reality unique to Germany in all the world of wine.

Among the red varieties, besides Pinot Noir (Germany’s only noble red variety), you can find Dornfelder (a new crossing that makes dark-colored, fruity, tannic, rather full-bodied wines) and very small quantities of Blauer Portugieser, Trollinger and Lemberger.

Focus on the Pfalz My recent visit to Germany included a quick stop in Rheinhessen but concentrated on two regions, the Pfalz and Baden, because these regions have been experiencing especially great improvement in their wines. The Pfalz and Baden also happen to be Germany’s warmest growing regions.

The great traditional regions for Riesling in Germany have been the Mosel, the Nahe and the Rheingau. Two other regions, Rheinhessen and the Pfalz, are not great traditional Riesling regions but today they are both making lots of dry Riesling. As Germany’s largest wineproducing regions, Rheinhessen and the Pfalz used to be regarded as a good source for inexpensive wines, such as Liebfraumilch. Although both regions still produce plenty of the fruity, easy-drinking, sweet Liebfraumilch, both the Pfalz and Rheinhessen, especially the Pfalz, are now making some of Germany’s best dry Rieslings, and, at moderate prices. In fact, the Pfalz now has the largest area for growing Riesling vines in the world.

Germany has joined the international trend towards making dryer wines

Photo Credit: Deutsches Weininstitut

G

ermany has had a difficult time changing its wine image.

Most wine drinkers—including myself, until I made a recent visit—regarded Germany as the home of fine Rieslngs, but believed that the great ones were sweet.

As for Pinot Noirs, the thinking among critics has always been: forget about Germany; stick to Burgundy in France.

in a big way. I was surprised to learn that up to 85 percent of Germany’s Rieslings are now dry. And the Pfalz is leading the way—along with Rheinhessen, to a lesser extent.

When Germany attempted to make dry Rieslings (trocken) and semi-dry Rieslings (halbtrocken) a couple of decades ago, it was not particularly successful. The wines were lean and acidic; they had little structure and flavor. But German producers have learned, and Germany’s dry Rieslings are now very good. The global warming effect, starting in Europe with the 1997 vintage, has undoubtedly helped to ripen the grapes and make them more flavorful. Germany continues to make outstanding sweet Rieslings, of course—the best in the world. But the market for these wines remains rarified and small.

Austria, Alsace and Western Australia made inroads into the German Riesling market with their dry Rieslings.

But Germany is catching up in the dry Riesling arena, much to the delight of sommeliers. Riesling, the ideal food wine, continues to be a big favorite with the world’s sommeliers.

The Pfalz is a large region with two quite different climates. Almost 40 percent of the wine in the warmer southern part is red, mainly Pinot Noir, Dornfelder and Blauer Portugieser (a native Austrian variety). Many of Germany’s best dry Riesling grapes grow in the cooler, northern part of the Pfalz.

While in the Pfalz, I visited the estate of Dr. Burklin-Wolf. Founded in 1597, Burklin-Wolf is the largest privately-owned wine estate in Germany, and is now biodynamically farmed. All of Burklin-Wolf’s wines are made from grapes coming from its own vineyards. Its vineyards are low-yielding and its grapes are hand-harvested. In short, they’re doing everything right. Dr. Burklin-Wolf’s 2010 Estate Riesling has a suggested retail price of $20; one step up, their 2008 Wachenheimer Rechbachel Riesling is SRP about $45 (2008 is an excellent vintage for Pfalz Riesling).

GERMAN WINE REGIONS

GERMANY Pfalz

Baden

Baden: Getting Warmer I was especially excited to visit Baden because I had not visited it extensively before. Baden is a huge region (240 miles from north to south) in southwest Germany. It is also Germany’s third-largest wine-producing region, after Rheinhessen and the Pfalz. Baden’s Kaiserstuhl, a volcanic area between the Black Forest and the Vosges Mountains, is Germany’s warmest wine area. It is a major wineproducing zone, receiving more sunshine than any other place in the country.

A relatively huge 44% of Baden’s wines are red, primarily Pinot Noir.

Baden’s cooler northern section produces mainly whites—some dry Rieslings but more Weissburgunders (Pinot Blancs) and Grauburgunders (Pinot Gris). Baden’s Weingut Heitlinger is making some im-

RECOMMENDED WINES PFALZ WINE PRODUCERS Riesling is the most important wine of the following Pfalz producers, but most also produce other very good white varietal wines: ■ ■ ■ ■ ■ ■ ■

Dr. Burklin-Wolf Basserman-Jordan Reichsrat Von Buhl Müller-Catoir Rebholz J.L. Wolf Rainer Lingenfelder

pressive dry Rieslings from the Burg Ravensburg estate—which is over 750 years old. Heitlinger’s 2010 Husarenkappe, a Grand Cru dry Riesling made from 45year-old vines, is especially impressive.

The grapes were fermented after long skin contact. The wine has a lot of heft, great flavor and an extremely long finish.

The warmer southern part of Baden is now making exceptional Pinot Noirs—the best that I have ever tasted from Germany. They can compare well with the lighter-styled Burgundies from France’s Côte de Beaune, but at a lower cost. In addition to improved winemaking, I am certain that the warmer climate in Germany during the past 15 years has had a favorable influence in shaping these delightful, flavorful Pinot Noirs.

Weingut Bernhard Huber—now being imported into the U.S. by T. Edward— was the most impressive winery in Baden.

His lineup of Pinot Noirs is amazing. I tasted Huber’s Pinot Noirs from the 2010 vintage back to 1990. I wish his 2002 were available in the U.S. It was superb, still singing with 10 years of age. Weingut Huber’s Pinot Noirs are wines to seek out. He also makes the best sparkling wine (sekt) that I have ever tasted from Germany— zero-dosage, made from old-vine 100% Pinot Noir; it is perfectly balanced. But it’s not yet available in the U.S., as far as I know. (Note to T. Edward: bring it in!)

If you love dry Rieslings, as I do, and flavorful, elegant, moderately-priced Pinot Noirs, please add Germany to your list. You are in for a surprising treat. ■

BADEN WINE PRODUCERS The Baden list of producers is necessarily short for two reasons: 85% of Baden’s wines are made in cooperatives; and some of Baden’s best wines made by independent producers, such as Weingut Klumpp and Fritz Wassmer, are smallproduction wines that stay in Germany. Baden’s greatest wines are its Pinot Noirs. The following three producers all make excellent Pinot Noirs: ■ Weingut Bernhard Huber ■ Weingut Dr. Heger ■ Weingut Heitlinger (although Riesling is Heitlinger’s best wine)

MANAGEMENTTIPS

Protecting Your Blind Side

How to Keep Up with Changing Consumer Tastes

BY ROGER MORRIS

W

as it only a decade ago that we were all happily drinking our Merlot while barely giving a sideways glance at Pinot Noir? A time when few drinkers had ever heard of Malbecs from Mendoza? When we delighted in ripe, fruitforward wines without ever objecting to their high alcohols? And who can forget a decade ago when Australian Shiraz was still a juggernaut?

Oh yes, and a time when all the experts were predicting a boom in Riesling sales…

Keeping up with changing consumer tastes is not as easy as it sounds, yet making the wrong decisions about what customers want, or not making guesses at all, can have many ill consequences: ■ Having the wrong inventory at the wrong time ■ Missing out early on volume-buying deals ■ Misallocating store display space and location ■ Ultimately, losing customers to competitors

We asked a cross-section of retailers and suppliers how they keep ahead of changes in customer tastes. Here are some of their suggestions:

First, decide who you are.

“The wine and spirits business is so fragmented that it’s hard to be successful in every category,” says veteran importer David Milligan of Joanne USA and DM Selections. “For example, we aren’t following those customers who are going into sweeter red table wines.

It’s not who we are.”

Similarly, many retailers in recent years have looked at their customer

bases and made painful—but savvy— decisions to cut back or abandon their practices of offering Bordeaux futures to customers. Another store in an eastern suburb with few Jewish residents in the neighborhood abandoned their once permanent display of kosher wines and used the space to take advantage of demand for flavored vodkas.

“I tend to spend more money on Burgundies,” says Theresa Rogers of Horseneck Wine and Liquors in Greenwich, CT, “because it’s something that we’re known for locally.”

Follow the evolution of your customers.

Many stores pride themselves in getting to know new customers, however unsophisticated their buying habits.

Not only can they move people up the buying chain individually, but the feedback also gives them insight into what customers collectively find intriguing and what bores them.

“Customers always start somewhere, and they are always moving somewhere,” says John Murray, an owner of State Line Liquors in Elkton, MD. “At a certain point, they are ready to move from drinking all whites to trying a Malbec.”

And sometimes, it may not be as much as a change in their tastes as it is change in how they perceive things.

Take people who like sweeter wines, such as white Zinfandel, but know it is considered to be socially lowbrow. Enter Moscato. “Sweet wine drinkers have always been treated as unsophisticated, mainly by restaurants,’ says Julie Swift, a sales and marketing executive for Valckenberg. “So when a national chain like Olive Garden puts Moscato on their menus by-the-glass, it gives sweet wine drinkers something new to try.”

“You have to keep your ear to the ground,” says Chris Adams, CEO of New York-based retailer Sherry-Lehmann. “For example, we’re always attuned to special orders of items that we don’t normally stock.” That in part led Sherry-Lehmann to begin offering a wide variety of artisanal spirits. “We’re big believers in regional producers,” he says. But what about their limited production? “When there’s more demand than there is supply, price generally goes up,” he says, practically smiling over the phone as he gives a lesson in Economics 101.

Listen outside the box.

Listening to customers face to face is obviously valuable, but it’s not the only means of watching for trends.

Think “new school,” as in social media.

“I follow what is happening in the wine world with online blogs and through social media, which is the easiest way to keep up,” says Gary Burhop of Great Wines and Spirits of Memphis.

And don’t forget “old school,” as in your friendly neighborhood distributors, so you can hear what’s jangling in the supply chain. No new product can slip by you as long as you listen to the pitches being made by distributors.

Trey Beffa of K&L Wine Merchants in Los Angeles believes in keeping his personnel active in the field, where they can see and hear what is going on.

But he also believes there comes a time when you need to turn information into action—and lead, not follow, the customers. “Once we’ve made a decision on a product, we need to show our passion and our belief in the product to our customers,” he says.

Think twice before becoming a trend-setter.

Just because you do listen to the supply chain doesn’t mean you have to be the first in your neighborhood to stock everything. There are a couple of things in play here. One, on-premise sales are usually the testing grounds for new products, particularly in the trendy bars. It’s easier for them to experiment by saying, “I’ll try a bottle of something,” and not a case.

Second, within any consumer sales industry, there are early adopters and late adopters, as well as—all too often—people who fail to adopt at all and gradually lose business. Determin-

ing which kind of adopter you are depends both on your self-image and your positioning as a business squared with how experimental and responsive your customer base is.

One aggressive Delaware shop owner got into flavored tequilas early—a good move as “they flew off the shelves,” he says—but he also believed the “green fairy” tales he heard and overstocked early in absinthe. The bottles are still gathering dust.

Learn to manage product introductions.

Practically everyone we spoke to had the same message: Whether it’s about a new brand, a new region, or a new trend, first test the market.

“You need to handle your inventory, particularly if you have a wide selection,” says Rogers of Horseneck: “Take a case or two and test the waters.”

“Our strategy is buy a little of a lot,” agrees Burhop of Great Wines of Memphis.

“Don’t go heavy on it. Limit what you buy,” cautions Murray of State Line.

At the same time, Valckenberg’s Swift warns of “razor-thin inventories of popular items,” especially if distributors are as hesitant as retailers to stock heavily and take on the financial burden of carrying large inventories. “The pipeline can flow at a trickle, with constant out-of-stock issues,” she says, if neither retailer nor distributor wants to budge, even in the case of increased customer demand.

If you have sufficient volume of sales, taking large-volume discounts—

even on introductory items where prices may go up—may make sense and allow you to establish market position.

“Discounts are very big in our buying decisions,” says Adams of Sherry-Lehmann. “If it’s good price, good quality and good supply, we’ll get behind it.”

Watch spirits more closely.

Perhaps it’s because spirits, unlike wines, are less likely to be drunk with food and are consumed for their own pleasure. Perhaps it’s because most spirits trends start with young people who are less brandor category-loyal than older drinkers.

Whatever the reason, K&L’s Beffa warns: “What’s happening with spirits changes a lot quicker than it does with wines.” The message is that, with spirits, you may have to move more quickly and more cautiously than with wine.

Keep an open mind.

Beyond all these recommendations on how to keep ahead of changes in customer tastes for wine and spirits, Rogers offers an interesting idea: Maybe we’re looking at the new generation of customer which is more interested in taste profiles than they are about where a wine—or a spirit for that matters—comes from.

“They aren’t interested in whether a wine I recommend is like a Bordeaux,” she says. “They may not even know or care what Bordeaux is. They have a flavor they like and are much less interested in learning its background.” Of course, some stores already display their wines according to flavor profiles, rather than by region or grape variety.

If there is an overall takeaway message from the people we talked with on how to keep up with changing customer tastes, it’s a paraphrase of an old aphorism: “Listen before you leap.” ■

Left: Wine Trail Troopers in Texas’ Hill Country, the second fastest-growing wine-touring destination in the U.S. Above: Chateau Grand Traverse in Michigan produces 100,000 cases annually.

Loco Local for

BY JEFF SIEGEL

T

he Blue Duck Tavern in the Washington, DC, Park Hyatt hotel attracts a lot of international visitors, given its location. So what happens when they see 18 Virginia wines on the restaurant’s list?

“They’re really not sure,” says German Broggi, the hotel’s beverage director. “When European travelers see a Bordeaux blend, they think it comes from Bordeaux, not from Virginia. It’s a lack of awareness. Or if they do know about Virginia wine, they doubt the quality. But when they taste it, it’s a big surprise. They’re impressed with the wine.”

And why not? Regional wine—that is, wine made in the 47 states that aren’t California, Washington and Oregon— is hot. It’s among the top 10 restaurant menu trends for the second consecutive

year, according to a National Restaurant Association survey. Wine is made in all 50 states, and the number of regional wineries in the United States increased 44 percent between 2005 and 2010, from 1,550 to 2,765, reports the Wine America trade group. Four states—Texas, North Carolina, Minnesota, and Virginia—saw mostly triple-digit growth over that period.

“This isn’t your father’s regional wine anymore,” says Washington Post wine columnist Dave McIntyre, the co-founder of DrinkLocalWine, a group whose goal is

hese wines can’t be any good… or can they?

T

Regardless of medals and awards and critical accolades, regional wine is still seen by much of the marketplace as inferior.

“Even today, when I pour wines in New York or Chicago, I don’t tell them the wine is from New York,” says Oskar Bynke, the managing partner for New York’s Hermann J. Weimer Vineyard, whose wines are sold in New York City, Chicago, Boston and DC and whose company has seen sales increase 20 percent a year over the past five years. “I’ll wait until after they taste it,” he notes.

Ironically, New York and other states face the same stigma that California wine fought in the 1960s and 1970s and that Oregon and Washington state wine had to overcome in the past couple of decades.

Top Left Photo Courtesy of Texas Hill Country Wineries

LED BY CONSUMERS, THE TRADE EMBRACES LOCALLY MADE WINE

to spread the word about regional wine.

“Local wine is not only better made than ever before, but it’s easier to find and consumers are more of aware of it than they were 20 years ago. If local food, why not local wine?”

In this, regional wine can help retailers and restaurateurs add to the bottom line and enhance their reputations. Local wine attracts a younger demographic that is more open-minded about wine, and its margins are often higher than betterknown national brands. Equally as important, regional wineries are usually willing and eager to help market their wines.

Here, then, are some things retailers and restaurateurs need to know to take advantage of regional wine:

nderstanding the Udistribution equation The biggest problem facing regional wine, after the perception of quality, is distribution. Despite progress over the past several years, many obstacles remain. There are 51 laws for 50 states (can’t forget the District of Columbia); what works in one state may not work in another. Compounding the problem is that some states—like Indiana, home to Oliver Winery,

Capacity: 6-1/8 oz.

Height: 7-1/2”

There are any number of reasons for this: the parochialism of the wine business, poorly educated consumers, and even what Eddie O’Keefe III, the president of Michigan’s Chateau Grand Traverse, which produces 100,000 cases a year, calls local bias.

“I’ve seen it multiple times in my life,” he says. “If it’s from around here, it can’t be as good as something from 1,000 miles away. I’ve had to battle that my whole life.”

Regional wine quality has improved for three reasons.

First, its wineries are better capitalized and managed than ever before, and can afford to make improvements that the mom and pop operations of the 1980s and 1990s could only dream of. Second, regional winemakers are better educated and more adept at working with their specific terroir. They’re more likely to be professionals trained to the job, rather than the second-career winemakers who pioneered the regional business. Third, the past couple of decades of experience have taught regional wineries that grapes that make the best wine in California don’t necessarily make the best wine in Pennsylvania or North Carolina.

In its early days, regional wine suffered because California had done such a good job convincing consumers that the only wines that mattered were Cabernet Sauvignon, Chardonnay, Merlot and Pinot Noir. So regional producers had to use these traditional varietals to stay in business, even when their terroir wasn’t suited to them. That approach has changed, so that states with warmer climates grow grapes from Spain, southern France and Italy, while states with humidity, pest and disease pressures grow native and hybrid grapes. In fact, researchers have developed hybrids to address just such issues.

Cognac Glass

Doug Caskey of the Colorado Wine Industry Board pours a glass for Governor Ritter.

RAISE YOUR SPIRITS.

Riedel Bar is available in 13 spirit enhancing shapes; starting at $4.40 per glass.

Available through your distributor or at riedelop.com.

Local Wine

P oints of difference

What makes a restaurant wine list or a retailer’s shelf unique? Having something that its competitors don’t. And regional wine does exactly that.

“A smart retailer or restaurateur understands what’s going on in their region, and acts on it,” says Michigan’s O’Keefe.

“They’ll know that there is a demand for regional wine, and they’ll want to go after that market.”

Stover agrees, pointing to the success that a DC-area retailer, Cleveland Park Wines and Spirts, has had with regional wines. The store can’t match much of the competition in number of SKUs and pricing, but can offer wine that customers can’t get anywhere else. “Retailers can sell these wines,” he says. “The key is to get the person on the floor excited about it, and you can do that if you’ve made a commitment to finding something that is unique.”

Making pricing work

Another mark against regional wine is that it isn’t price competitive. That might have been true a decade ago, but the growth in regional wine has opened up pricing at all levels. There are quality wines at most price points, and savvy retailers and restaurateurs take advantage of that.

“We definitely have to be competitive,” says the Finger Lukes-basedBynke. “We have to be competitive with the wines that compete with us, the German and Austrian Rieslings.”

Eddie O’Keefe III of Chateau Grand Traverse

In Dallas, for example, sommelier Hunter Hammett of the Fairmont Hotel’s Pyramid Room has added a Vermentino from Texas’ Duchman Family Winery to his by the glass program. He sells the wine for $8 a glass; it retails for about $14 a bottle. That price point, say those who sell and distribute regional wine, is a hand-sell, but it allows customers to try something different without intimidating them.

Marketing advantages

How many retailers and restaurants have the luxury of vendors who market their product extensively, at no cost to the store or restaurant? That’s what happens regularly with regional wine.

Since the cornerstone of regional wine sales is the tasting room, regional wineries strive to bring consumers to them to sell wine. That means the best regional wineries promote their products enthusiastically outside of their immediate market area—upstate New York in Manhattan, for example, and Texas’ Hill Country in Dallas and Houston.

Demographics

The biggest secret of the regional wine business is that its consumers are younger, more open to trying new things, and not tethered to traditional wine noHarvester at Driftwood Estate Winery in Driftwood, TX

tions, says Doug Caskey, the executive director of the Colorado Wine Industry Board. Gray-haired Baby Boomers may still look for scores and Parker ratings to help them select wine, but Gen Xers and especially Millennials have a less structured approach.

“Their view of wine is less top down and more bottom up,” says Caskey. “They ask their friends. They use social media more. They’ll try something they’ve never heard of before because it’s local or because it’s different. They don’t want to drink the same thing their parents are drinking.”

eing part of the B local movement

It’s difficult to over-emphasize how important the idea of eating local is becoming, especially among consumers who are the demographic for regional wine. It can be seen in the growth of community-supported agriculture (local farms that sell local products to consumers), which has more than tripled in the past decade, according to the Rodale Institute.

The relationship between local wine and local food has been spotty, but does seem to be improving as more chefs who feature local food add local wine to their lists. One convert was Jensen Cummings, the executive chef at Denver’s Row 14, who recently added Colorado wines to his list after a blind tasting. He was surprised, he said, at the quality of the wines and realized that he was being remiss in not having local wine at a restaurant that features local food.

“Is local making a difference? Absolutely,” says Bynke. “We’re getting more requests for our wine because we are local.

It’s part of the farm to table approach.” ■

Bottom Photograph Courtesy of Texas Hill Country Wineries

whose case sales top 250,000 annually— have producers that make enough wine for mass distribution, while others, like Colorado, are a collection of small wineries that sell mostly through their tasting rooms.

That means that retailers and restaurateurs in each state must check their state’s rules, says Andrew Stover, who runs Vino 50, a two-year-old wholesaler that handles 11 regional wines in the DC metro area, and is one of the country’s foremost authorities on regional wine distribution. Texas, for example, allows self-distribution, in which wineries are allowed to sell directly to onand off-premise accounts. Oklahoma, on the other hand, is much more restrictive; wineries that want to sell outside of the tasting room must have a distributor.

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80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

BourBon

54 OhiO Beverage MONThLY MaY 2012

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.75 16.20 10.60 19.70 11.40 9.65 21.05 4.80 17.10 11.45 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 16.90 35.10 9.05

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0

0144D 0163D 0163L 0171D 0171L 0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1499D 1650e 1816B 1816D 1816L 2089D 2089L 2089B 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2939B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3022B 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5086B 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5208B 5478B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8377B 8378B 8435B 9533D 9533L 9600B 9632B 9632D 9635B 9636B 9637B 9638B 9638D 9638L 9676L 9677B 9680B

Jim Beams Choice 5Yr Mattingly and Moore 4Yr Mattingly and Moore 4Yr Mark Twain Mark Twain Benchmark Bourbon 8 Year Benchmark Bourbon 8 Year Bird Dog Blackberry Whsky Blanton Bbn Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Buffalo Trace Bourbon Buffalo Trace Bourbon Jim Beam 200Ml 4Yr Wild Turkey 101 Bbn Wild Turkey 101 Bbn Wild Turkey 101 Bbn Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Kentucky Tavern 4Yr Kentucky Tavern 4Yr Kentucky Tavern 4Yr Old Crow 3Yr Old Crow 3Yr Old Crow 3Yr Jts Brown 100 elijah Craig 12Yr e h Taylor Jr Sngl Barrel evan Williams Millenium evan Williams Bbn evan Williams Bbn evan Williams Bbn ezra Brooks ezra Brooks ezra Brooks ezra 101 7Yr Firefly Sweet Tea Bourbon Four roses Yellow Label Four roses 90 Four roses 100 heaven hill Old Style 4Yr heaven hill Old Style 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jefferson’s President Select Jefferson’s Jeremiah Weed Cherry Mash Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Traveler 4Yr Jim Beam Devil's Cut John L Sullivan irish Knob Creek rye Knob Creek Sngl Barel rsv Old Charter 8Yr Old Crow Traveler 3Yr Old Whiskey river rebel Yell rebel reserve 4Yr red Stag Black Cher red Stag Black Cher red Stag Black Cher red Stag hny Tea red Stag Spiced ridgemont reserve 1792 8Yr Well Whiskey Wellwhiskey Whitetail Caramel Flv Whiskey Wild Turkey 80 Bbn Wild Turkey 80 Bbn Wild Turkey 101 Trvlr Wild Turkey russells resv 10Yr Wild Turkey Ky Spt Sng Brl Wild Turkey 81 Wild Turkey 81 Wild Turkey 81 Woodford rsv Derby ridge runner White Dog Whiskey Woodford rsv Mst Coll Mapl

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33.45 9.70 8.85 13.15 9.30 7.90 15.80 16.85 43.05 20.20 43.90 21.95 19.50 43.25 5.25 19.35 33.65 28.05 16.40 9.95 8.20 7.80 16.20 9.65 7.90 16.70 9.65 9.25 19.50 53.75 18.00 10.80 20.55 13.25 10.10 22.30 12.70 12.75 15.15 13.90 23.75 29.80 19.70 11.10 15.85 33.45 9.90 21.10 86.40 27.55 14.60 17.60 39.60 15.40 15.85 22.85 20.40 33.45 36.95 15.15 7.90 22.05 12.70 16.90 16.70 37.85 25.50 16.70 16.70 25.60 19.90 9.60 16.85 14.30 31.05 19.35 28.15 36.50 14.95 34.30 19.40 34.15 45.75 77.95

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CODE

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0031B 0034B 0036B 0098B 0103B 0201B 0524B 0539D 0705B 0840B 0877L 0908B 1337B 1483B 1520B 1565B 1570B 1853B 1856B 1859B 2074B 2076D 2105D 2268B 2317B 2348B 2625B 2645B 2652B 2776B 2956L 3003B 3026B 3029B 3631B 3632B 3635B 3636B 4000B 4990B 4995B 5230B 5240L 5260B 5386B 5387B 5486D

Aberfeldy 12

Alchemia Chocolate Absolut Kurant

Appleton Estate 21 Ardmore

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6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

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0066B 0066D 0066e 0066L 2110B 2110D 3513B 3513D

Jack Daniel's Black Jack Daniel's Black Jack Daniel's Black Jack Daniel's Black Jack Daniel's green Jack Daniel's green gentleman Jack gentleman Jack

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32.55 77.80 30.85 29.10 59.85 34.15 77.95 88.10

5510B 5532B 5929B 6110B 6428B 6582B 6584B 6586B 6615L 6651B 6655B 6660B 6705L 6708B 7897L 7901B 7978B 7979B 7982D 8187B 8329B 8500B 8502B 8632B 8717B 8884B 8923B 9073B 9093B 9123B 9137B 9139B 9142B 9158B 9159B 9170B 9184B 9195L 9196L 9197L 9199L 9222B 9224B 9378B 9445B 9488L 9535B 9604B 9605B 9606B 9607B 9657B

94.0 101.0 110.0 90.4 90.4 90.4 100.4 94.0

3513L 3515B 3515B 3523B 3524B 4988B 4988L 4988D 4997B

gentleman Jack george Bickel Old 48 george rickel Old #8 george Dickol 12 geo. Dickel Barrel Select Jack Daniel's Tenn honey Jack Daniel's Tenn honey Jack Daniel's Tenn honey Jack Daniel's Single Barrel

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

0090B 1503B 5117B 9631B 9633B

Old Overholt Bulleit 95 rye Jim Beam Wild Turkey rye Whiskey Wild Turkey russels reserve

tenneSSee WhiSkey $ 20.40 $ 42.15 $ 14.45 $ 30.30 $ 16.90 $ 33.65 $ 28.25 $ 50.25

Lairds Rare

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Liquor Strega

Margaritaville Lime Medea

Milagro Sbr Anejo Milagro Anejo

Milagro Sbr

Lozova Rakij

Mt Gay Extra

Mt Gay 1703

Moon Mtn Citrus Vod Nassau Royal

Navan 80

Paramount Sweet Tea Paramount Melon Partida Reposado

Partida Blanco

Patron Anejo

Phillips Vanilla

Pyrat 1623

Ron Matusalem Gran Reserva Ron Matusalem Plata RumpleMinz Berry Cien Anos Blanco Seagrams Apple Vod Seagram VO Traveller Smooth Ambler Vod Stawski Vodka

Strathisla

Stoli Applik

Stoli Pommegran

Suntori Yamazaki

Sweet Carolina Lemonade Vod Carolina Raspberry Tarantula Reposado 30-30 Tequila Reposado 3 Island Gin

3 Island vodka

3 Island Rum

3 Island Tequila

Tierra Anejo

Tierra Reposado

Ursus Punch

Van Gogh Acia blueberry Wasabe Sake

Wellers Reserve

Whitley Neil Gin

Wild Scotsman

Wild Scotsman Black Wild Sctsmn Royal Loch Wiser's Delux

$56.15 $18.65 $30.85 $10.80 $38.70 $73.15 $34.35 $47.45 $24.95 $34.35 $86.65 $16.95 $18.75 $34.80 $10.70 $9.05 $44.80 $43.05 $110.05 $23.15 $220.10 $25.60 $12.55 $20.45 $15.85 $9.05 $11.75 $25.60 $14.30 $38.70 $16.90 $16.90 $43.05 $12.55 $12.55 $13.45 $19.30 $9.75 $10.60 $7.10 $9.75 $29.95 $27.35 $7.00 $16.00 $28.95 $19.65 $21.10 $51.80 $58.15 $67.50 $39.70

$40.20 $13.95 $21.45 $8.00 $27.45 $54.35 $24.45 $33.35 $17.40 $23.05 $63.15 $12.25 $14.05 $24.45 $7.40 $6.20 $31.65 $28.95 $86.55 $15.60 $154.30 $18.10 $8.80 $14.30 $11.15 $6.70 $8.45 $18.10 $10.05 $29.30 $12.20 $12.20 $30.85 $8.80 $8.80 $9.70 $13.65 $7.40 $8.25 $4.75 $7.40 $18.70 $19.35 $4.65 $11.30 $22.35 $14.95 $16.40 $37.70 $43.10 $47.75 $28.40

$15.95 $4.70 $9.40 $2.80 $11.25 $18.80 $9.90 $14.10 $7.55 $11.30 $23.50 $4.70 $4.70 $10.35 $3.30 $2.85 $13.15 $14.10 $23.50 $7.55 $65.80 $7.50 $3.75 $6.15 $4.70 $2.35 $3.30 $7.50 $4.25 $9.40 $4.70 $4.70 $12.20 $3.75 $3.75 $3.75 $5.65 $2.35 $2.35 $2.35 $2.35 $11.25 $8.00 $2.35 $4.70 $6.60 $4.70 $4.70 $14.10 $15.05 $19.75 $11.30

$ 35.05 $ 15.90 $ 15.90 $ 20.20 $ 20.20 $ 20.40 $ 30.30 $ 42.15 $ 35.65

80.0 80.0 80.0 90.0 86.0 70.0 70.0 70.0 94.0

rye WhiSkey $ 13.20 80.0 $ 20.20 90.0 $ 16.70 80.0 $ 15.15 101.0 $ 31.70 90.0

MaY 2012 OhiO Beverage MONThLY 55

Blended WhiSkey 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5262B 5266B 5378B 6343L 9668B 8887B 8890B

Old Thompson Old Thompson Kessler Kessler Kessler Beam's eight Star Beam's eight Slar Beam's eight Star Seagram's 7 Crown Seagram's 7 Crown Seagram's 7 Crown Senator's Club Senator's Club Calvert exlra imperial gold award hailer's S.r.S. halters S.r.S. guckenheimer guckenheimer J Johnson Mid Moon Bluebry Jr Johnson Mid Moon Strawb Kessler Traveler Mccormick Ohio Blended Whiskey Seagram's 7 Traveler Seagram's 7 Dark honey

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 10.40 $ 20.85 $ 13.75 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 17.75 $ 17.75 $ 8.75 $ 7.70 $ 31.85 $ 10.40 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 71.

Jameson Jameson Jameson Bushmills Bushmills Black Bust( Bushmills 16 Yr. Single Malt Bushmills Loyr. Single Malt Clonlarf Connema ra Single Malt Feckin irishman Original Clan Jameson gold Jameson vintage res.

Jameson 18 Yr. Jameson 12 Yr. Jameson Tin John Power & Son gold Kilbeggan Knappogue Castle 12 Midleton Michael Collins Blended Paddy Powers redbreast redbreast 12 Slane Castle Tullamore Dew Tullamore Dew

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 21.60 $ 58.65 $ 25.10 $ 9.10 $ 29.10 $ 13.15 $ 14.80 $ 60.50 $261.15 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 18.90 $ 33.70 $117.20 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 25.45

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0

canadian WhiSkey 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1542B 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B

Seagrams vo Seagrams vo Seagrams vo Lord Calvert Mcmaster's Mcmaster's Mcmaster's Canadian Mist Canadian Mist Canadian Mist Macnaughton Canadian Club Canadian Club Canadian Club Canadian Club Black velvet Black velvet Black velvet Black velvet Black velvet Traveler Black velvet reserve Black velvet reserve C C Dock 57 Blackberry Cabin Fever Maple Flv. Canadian Bay Canadian Bay Canada house Canada house Canadian Club reserve 10 Canadian Club Traveler Canadian gold Canadian gold Can. Club Sherry Cask Canadian hunter Traveler

56 OhiO Beverage MONThLY MaY 2012

Canadian Ltd. Canadian Ltd. Canadian Mist Traveler Canadian reserve Classic 12 Crown royal Black Crown royal Black Crown royal Cask No.16 Crown royal extra rare Crown royal reserve harwood harwood Northern Light Northern Light James Foxe Paramount Pendleton rich & rare rich & rare Crown royal Crown royal Crown royal Crown royal v.0. gold Seagram's v.0. Traveler Windsor Traveler Windsor Supreme Windsor Supreme Windsor Supreme Wiser's Deluxe

0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 1490B 1491B 1655e 2004B 2005B 2006B 2052D 2052L 2078B 2488B 2489B 2490B 2493B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327L 8853D 9188B 9188D

Pinch 15 Yr. Dewar's Dewar's Dewar's Dewar's Johnnie Walker red Johnnie Walker red Johnnle Walker red Usher's green Lauder's Lauder's Lauder's grant's grant's Old Smuggler Odsmuggler Chivas regal 12 Yr. Chivas regal 12 Yr. Chivas regal 12 Yr. Cully Sark Culty Sark Cutty Sark White horse Johnnie Walker Black Johnnie Walker Black Johnnie Walker Black J&B rare J&B rare J&B rare grand Macnish grand Macnish grand Macnish highland Mist highland Mist inver house inver house J.W. Dant Ballanline's Buchanan Deluxe Buchanan Special reserve Makers Mark 200Ml Chiv regal Salute 21 Yr Chiv regal 25 Chivas regal 18 Yr. Clan Macgregor Clan Macgregor Clynelish Dalmore 1981 amoroso Dalmore 1263 King alex iii Dalmore 18 Dalmore Cigar Malt reserve Dewar'sfounders reserve Dewar's Signature Dewar's Sp. res. 12 Yr. Famous grouse 12 Yr. glen grant John Barr red Johnnie Walker Blue Johnnie Walker Bkl.100 anniv.

Johnnie Waiker gold Mclvor Passport Queen anne Queen anne Scoresby Famous grouse 80 Famous grouse 80

$ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 51.10 $ 70.25 $114.15 $ 40.40 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 48.75 $ 11.40 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.60 $ 11.45 $ 13.65

80.0 80.0 80.0 80.0 80.0 90.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

Scotch WhiSkey

WhiSkey 0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 2268B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B 5388B 6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

1735D 1735L 1748B 1749D 2055B 2389B 2389D 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

11.75 23.55 17.40 14.50 7.00 14.90 8.85 8.75 19.30 12.25 16.65 1165 22.30 9.25 16.75 7.90 17.55 8.60 11.40 7.90 11.40 22.30 15.85 16.85 13.60 8.70 6.60 12.75 14.05 11.45 14.05 8.60 16.70 6.45

$ 29.70 80.0 $ 21.25 80.0 $ 37.95 80.0 $ 21.15 80.0 $ 27.35 80.0 $ 21.90 80.0 $ 43.25 80.0 $ 28.25 80.0 $ 22.25 80.0 $ 8.30 80.0 $ 18.00 80.0 $ 10.65 80.0 $ 14.40 80.0 $ 32.15 80.0 $ 19.50 80.0 $ 11.95 80.0 $ 27.35 80.0 $ 59.85 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 21.10 80.0 $ 12.55 80.0 $ 34.25 80.0 $ 70.25 80.0 $ 43.90 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 24.05 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 17.10 80.0 $ 9.95 80.0 $ 17.05 60.0 $ 11.00 60.0 $ 10.80 80.0 $ 12.55 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.00 80.0 $156.85 80.0 $ 200.10 80.0 $ 56.15 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 49.85 92.0 $ 1198.30 84.0 $ 200.10 80.0 $ 143.35 86.0 $108.50 80.0 $ 51.10 80.0 $ 189.75 86.0 $ 29.10 80.0 $ 28.25 80.0 $ 38.70 80.0 $ 12.55 80.0 $ 208.85 80.0 $ 36.85 80.0 $ 72.10 80.0 $ 11.65 80.0 $ 22.30 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 16.45 80.0 $ 40.65 80.0

SinGle Malt / Scotch 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3632B 3634B 3635B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6013e 6016B 6017B 6016B 6019B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9671B

aberlour 12 Yr. aberlour abunadh aberfeldy aberfeldy 21 ardmore ardbeg 10 Yr. auchenloshan3wood auchenlashan Classic auchroisk Balvenie Single Barrel 15 Yr. Balvenie Doublewood 12 Yr. Balvenie Portwood 21 Yr. Bowmore Legend Bunnahebhain Bruichladdich rocks Caol ila 12-Yr. Cardhu Cragganmore Delmore Stillman 28 Yr. Dalmore 12 Yr. Dalwhinnie Dalwhinnie Distill edition glenliddich 12 Yr. reserve glen garioch glenkinchie 12 Yr. glen Spey glenliddich Solera 15 Yr. glenliddich ancient 18 Yr. glenfarclas 17 Yr. glenliddich 15 Distillery ed. glenfarclas 21 Yr. glenlivet 18 Yr. glenlivet 12 Yr. glenhivel glenlivel12 Yr. glenlivet archive 21 Yr. glenmorangie 10 Year Old glenlivet French Oak 15 Yr. glenlivel Nadurra 16 Yr. glenmorangielasanla glenlivelldadurratriumph glenmorangie Finealta glenmorangie Quinta ruban glenmorangtenectar D'or glenrothes Select reserve glenrothes highland Park highland Park 18 J. Mcdougalls Bladnoch Johnnie Walker green Lagavulin Distillers ed.

Lagavulin Laphroaig 18 Lephroaigcask Strength Laphroalg Macallan Cask Strenglh Macallan 12 Yr. Macallan 12 Yr. Macallan 12 Yr. Macallan 18 Yr. Macallan Fine Oak 10 Yr. Macallan Fine Oak 15 Yr. Macallan Shackleton rare Macallan anniversary Macallan 30 Yr. Mcclellands islay Mcclellands highland Oban Distillers ed.

Oban Oyo Whiskey Singleton Speyburn Speyburn Braden Orach Talisker Talisker Distiller edition Tamdhu Tamdhu Tomatin Scotch 12 Wild Scotsman Black Label Woodstone Creek Single Peated Malt Whsky

0876B 1840B 3526B 5255B

Bernheim Original Wheat Cakfaddy Carolina Moonshine georgia Moon Corn Whiskey Jr. Johnsons Midnight Moon

0051B 0084B 0089B 0341B 0453B 0456B

alize Cognac vs ansac vs Cognac Bela Osa asbach Uralt Brandy Metaxa Five Star Brandy Courvoisier vsop Cognac 4Yr

$ 31.70 86.0 $ 60.50 119.4 $ 30.95 80.0 $ 128.95 80.0 $ 36.10 92.0 $ 38.70 92.0 $ 51.80 86.0 $ 26.50 80.0 $ 24.75 80.0 $ 59.65 95.0 $ 44.90 86.0 $ 137.55 86.0 $ 21.25 80.0 $ 47.45 80.0 $ 48.50 92.0 $ 49.10 86.0 $ 37.75 86.0 $ 50.85 80.0 $ 117.60 90.0 $ 43.05 80.0 $ 56.10 66.0 $ 65.90 86.0 $ 35.20 80.0 $ 16.35 86.0 $ 50.85 86.0 $ 162.55 86.0 $ 46.55 80.0 $ 67.50 86.0 $ 69.65 86.0 $ 51.80 102.0 $ 80.45 86.0 $ 73.60 86.0 $ 34.35 80.0 $ 72.90 80.0 $ 45.50 80.0 $ 121.60 86.0 $ 34.35 86.0 $ 43.05 80.0 $ 51.80 112.4 $ 43.05 92.0 $ 69.25 96.0 $ 69.25 86.0 $ 43.05 92.0 $ 56.15 92.0 $ 40.45 80.0 $ 67.75 86.0 $ 36.95 86.0 $ 86.70 86.0 $ 44.55 111.6 $ 48.05 86.0 $ 86.90 86.0 $ 75.60 86.0 $ 66.00 96.0 $ 55.45 115.6 $ 37.85 86.0 $ 56.15 117.6 $ 47.45 86.0 $ 94.75 86.0 $ 47.55 86.0 $ 139.05 86.0 $ 38.70 80.0 $ 69.75 86.0 $ 147.75 86.0 $ 623.20 86.0 $1,104.05 86.0 $ 20.85 80.0 $ 20.65 80.0 $ 78.20 86.0 $ 63.25 86.0 $ 39.85 92.0 $ 34.40 80.0 $ 23.80 86.0 $ 15.15 80.0 $ 56.45 91.6 $ 60.65 91.6 $ 19.50 80.0 $ 19.50 80.0 $ 19.50 80.0 $ 58.15 94.0 $ 103.95

93.0

other WhiSkey $ $ $ $

27.35 17.75 10.10 17.75

$ $ $ $ $ $

16.90 17.75 7.05 24.05 18.65 29.00

90.0 80.0 80.0 80.0

Brandy 80.0 80.0 80.0 80.0 76.0 80.0

0461B 0461D 0461e 0461L 0462B 0463B 0463D 0463e 0463L 0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L 0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 0877L 1577B 1618e 1623B 1623e 1625e 1629e 1630e 1642e 1644e 1665e 1666e 1669e 1670e 1671e 2018B 2020B 2023B 2265B 2327B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871L 2873B 2873D 2873L 2875B 2876B 2877B 2954B 4011B 4074B 4074L 4076B 4080B 4084e 4087B 4092B 4092L 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B

hennessy v S hennessy v S hennessy v S hennessy v S Martell vs Cognac remy Martin vsop Cognac remy Martin vsop Cognac remy Martin vsop Cognac remy Martin vsop Cognac St remy vsop authentic Bdy St remy vsop authentic Bdy Paul Masson grand amber 3Yr Paul Masson grand amber 3Yr Paul Masson grand amber 3Yr Christian Brothers Brandy Christian Brothers Brandy Christian Brothers Brandy Lairds apple Jack 6Yr Courvoisier v S Cognac 2Yr Courvoisier v S Cognac 2Yr Courvoisier v S Cognac 2Yr Coronet vsq Coronet vsq Coronet vsq Paramount Blackberry Brndy Paramount Blackberry Brndy Paramount Blackberry Brndy Paramount Cherry Brandy Paramount Cherry Brandy Paramount apricot Brandy Paramount apricot Brandy Paramount apricot Brandy Dekuyper Blackberry Brandy arrow Blackbrry Bdy Dek apricot Bdy Paramount Peach Bdy Mr Boston Blackberry Brndy Navip Slivovitz 8Yr remy Martin Louis X111 Bertagnolli grappino Calvados Bld grnd appl Bdy Christian Brothers amber 200Ml Conjure Cognac Conjure Cognac Courvoisier vs 200Ml 2Yr e&J vs 2 200Ml e&J vsop 200Ml hennessy vsop 200Ml hennessy vs Flask Paul Masson vs 200 3Yr Paul Masson vsop 200Ml 4Yr remy Martin vs 200Ml remy Martin vsop 200Ml remy Martin 1738 accor Christian Bros Frost White Christian Bro grn rsv vsop Christian Bro honey Conjure Cognac Courvoisier C Courvoisier Xo Cognac Courvoisier exclusif 4Yr Courvoisier 12 Courvoisier 21 Don Pedro reserva especial Dujardin vsop e & J Superior rsv vsop e & J Superior rsv vsop e & J Superior rsv vsop e&J e&J e&J e & J Superior rs vsop Traveler e & J Traveler Bdy e & J Xo excellentia gold Sliv Brandy hardy vs hennessy Black hennessy Black hennessy richard hennessy Paradis hennessy v S 200Ml hennessy vs historic hennessy vsop Cognac hennessy vsop Cognac hennessy X O J C Cognac vsop Jacque Cardin grape France Poli Po Traminar grappa Korbel Korbel Lairds apple Brandy 100 Lairds rare apple Brandy Lairds Old apple Brandy 90Mo Landy vs Cognac Leroux Polish Blackberry Manastirka Maraska Slivovitz Kosher Martell Cordon Bleu Cognac Martell Xo 12Yr Martell vsop Meukow v.S. Metaxa amphora 7 Star

$ 27.80 80.0 $ 64.20 80.0 $ 24.00 80.0 $ 36.35 80.0 $ 23.90 80.0 $ 35.20 80.0 $ 78.15 80.0 $ 27.75 80.0 $ 47.25 80.0 $ 10.60 80.0 $ 21.45 80.0 $ 10.80 80.0 $ 19.90 80.0 $ 12.80 80.0 $ 9.50 80.0 $ 19.65 80.0 $ 11.50 80.0 $ 15.15 80.0 $ 25.60 80.0 $ 51.05 80.0 $ 33.40 80.0 $ 6.90 80.0 $ 19.70 80.0 $ 11.50 80.0 $ 9.65 75.0 $ 19.70 75.0 $ 11.25 75.0 $ 9.65 75.0 $ 10.85 75.0 $ 9.65 75.0 $ 19.70 75.0 $ 11.25 75.0 $ 10.55 70.0 $ 8.20 60.0 $ 10.55 70.0 $ 9.65 75.0 $ 6.45 70.0 $ 18.25 100.0 $ 1953.60 80.0 $ 15.40 84.0 $ 36.75 80.0 $ 2.95 80.0 $ 27.10 80.0 $ 6.80 80.0 $ 6.40 80.0 $ 2.90 80.0 $ 3.15 80.0 $ 12.90 80.0 $ 7.70 80.0 $ 2.90 80.0 $ 3.30 80.0 $ 7.95 80.0 $ 9.40 80.0 $ 12.90 80.0 $ 10.60 70.0 $ 11.65 80.0 $ 11.65 70.0 $ 25.60 80.0 $ 32.55 80.0 $ 88.05 80.0 $ 24.00 80.0 $ 43.05 80.0 $217.55 80.0 $ 5.80 80.0 $ 19.85 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 13.65 80.0 $ 10.60 80.0 $ 21.65 80.0 $ 12.35 80.0 $ 10.65 80.0 $ 10.35 80.0 $ 13.40 80.0 $ 20.40 80.0 $ 25.20 80.0 $ 31.75 86.0 $ 44.65 86.0 $3209.85 86.0 $ 688.65 86.0 $ 7.95 80.0 $ 27.35 80.0 $ 45.70 80.0 $ 64.70 80.0 $156.50 80.0 $ 21.25 80.0 $ 9.05 80.0 $ 28.45 80.0 80.0 $ 9.05 $ 12.10 80.0 $ 20.40 80.0 $ 40.20 80.0 $ 22.15 80.0 $ 13.95 80.0 $ 9.55 70.0 $ 29.55 90.0 $ 23.65 80.0 $ 95.40 80.0 $112.85 80.0 $ 31.75 80.0 $ 19.50 80.0 $ 24.50 80.0

MaY 2012 OhiO Beverage MONThLY 57

6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

Moletto grappa D'nebbiolo Paramount ginger Brandy Paul Masson grnd ambr vsop 4Yr Paul Masson grnd ambr vsop 4Yr Presidente Brandy raynal Napoleon vsop remy Martin extra remy Martin 1738 accord remy Martin Xo excellence remy Martin vs grand Cru Salignac Zuta Osa

0193L 0303D 0304D 0304L 0305D 0305e 0305L 0308B 0308D 0308L 0313B 0313D 0313e 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326e 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1495B 1522B 1659e 1660e 1673e 1680e 1760B 3555B 3728B 3780B 4073B 4073D 6379D 6062B 6379D 6379L 6444D 6690L 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9504B 9529D

aristocrat gin Fleischmanns gin Crystal Palace gin Crystal Palace gin Seagrams extra Dry gin Seagrams extra Dry gin Seagrams extra Dry gin gordons gin gordons gin gordons gin Beefeater gin Beefeater gin Beefeater gin Beefeater gin Paramount 90 gin Paramount 90 gin Calvert gin Bombay gin Bombay gin Bombay gin Tanqueray gin Tanqueray gin Tanqueray gin Tanqueray gin glenmore gin glenmore gin Booths gin hallers gin hallers gin gilbeys gin gilbeys gin gilbeys gin Senators Club gin 4Yr Barton gin Barton gin Bluecoat gin Bombardier Military Bombay Sapphire gin Bombay Sapphire gin Bombay Sapphire gin Boodles British gin Brokers gin Burnetts gin Traveler Paramount gin New amsterdam 200Ml Seagrams extra Dry 200 Tanqueray gin 200Ml Caorunn gin gilbeys gin Traveler Nolets Silver gin gordons Traveler hendrick's gin hendrick's gin Mc Cormick gin Magellan Mc Cormick gin Mc Cormick gin Meiers No 94 gin Mr Boston english Mrkt gin New amsterdam gin New amsterdam gin New amsterdam gin Paramount gin 80 Paramount gin 80 Pinnacle gin Pinnacle gin Plymouth gin right gin Seagrams apple Twst gin Seagrams Distillers rsv Seagrams Distillers rsv Seagram extra Dry gn Trv Seagram's grape gin Seagrams Lime Twisted gin Seagrams Lime Twisted gin Seagrams Lime Twisted gin Seagrams Orange Twist gin Burnetts White Satin gin Burnetts White Satin gin Burnetts White Satin gin Smooth ambler greenbrier Tanqueray No 10 Tanqueray rangpur 3 islands gin Watershed Distillery gin Well gin

$ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 13.40 $ 12.55 $ 342.85 $ 43.05 $112.85 $ 25.60 $ 16.90 $ 29.35

80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

$ 7.10 $ 12.70 $ 12.30 $ 7.10 $ 17.95 $ 6.50 $ 13.25 $ 9.75 $ 19.85 $ 12.35 $ 16.90 $ 30.15 $ 7.55 $ 9.40 $ 16.15 $ 8.95 $ 14.95 $ 15.15 $ 30.15 $ 28.85 $ 17.80 $ 38.10 $ 17.05 $ 24.25 $ 12.30 $ 7.00 $ 19.85 $ 12.30 $ 7.10 $ 7.70 $ 16.70 $ 10.65 $ 4.05 $ 12.30 $ 7.20 $ 23.90 $ 5.75 $ 18.65 $ 39.75 $ 26.45 $ 14.30 $ 15.15 $ 6.45 $ 4.20 $ 2.95 $ 3.30 $ 4.35 $ 25.60 $ 7.70 $ 42.65 $ 3.25 $ 30.00 $ 59.85 $ 13.25 $ 26.45 $ 12.85 $ 7.60 $ 16.50 $ 7.00 $ 10.80 $ 22.30 $ 15.00 $ 12.85 $ 7.85 $ 9.05 $ 17.95 $ 25.60 $ 24.75 $ 9.05 $ 10.80 $ 20.55 $ 9.05 $ 9.05 $ 9.05 $ 17.95 $ 8.20 $ 9.05 $ 6.45 $ 15.35 $ 10.60 $ 25.60 $ 25.60 $ 19.40 $ 6.45 $ 24.65 $ 13.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 80.0 94.6 84.0 80.0 85.2 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 88.0

Gin

58 OhiO Beverage MONThLY MaY 2012

9529L 9604B 9669B 9669e

Well gin Whitley Neill gin WOODSTONe CreeK giN WOODSTONe CreeK giN

0065B 0065D 0065L 0077B 0094B 0095B 0096B 0097B 0098B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0422B 0425B 0432B 0439B 0441B 0444e 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544e 0544L 0869B 0899B 0947B 0965D 0965L 1010B 1010e 1494B 1550L 1565B 1656e 1755B 1755D 1755e 1755L 1757B 1757D 1758B 1761B 1762B 1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L 2067B 2069B 2315B 2388B

admiral Nelson Spiced rum admiral Nelson Spiced rum admiral Nelson Spiced rum admiral Nelson Cherry appleton estate extra 12Yr appleton White rum appleton estate reserve appleton Special gold rum appleton estate 21 appleton vx appleton vx aristocrat rum atlantico Bacardi 8 rum 8Yr Bacardi arctic grape Bacardi Big apple Bacardi gold reserve Bacardi Coco rum Bacardi Select rum Bacardi Select rum Bacardi gold Traveler Bacardi Dragonberry Bacardi Dragonberry Bacardi Limon rum Bacardi Limon rum Bacardi Limon rum Bacardi O rum Bacardi O rum Bacardi Oakheart Bacardi Peach red Bacardi razz rum Bacardi Superior Traveler Bacardi grand Melon Bacardi Multi-Flavored Pak Bacardi Torched Cherry Bacardi rock Coconut Mr Boston Light Mr Boston Light Mr Boston Dark Mr Boston Dark Bacardi 151 rum Bacardi 151 rum Bacardi gold rum Bacardi gold rum Bacardi gold rum Barbancourt res. Speciale ronrico gold rum ronrico gold rum ronrico Silver rum ronrico Silver rum ronrico Silver rum Myers Original Dark rum Myers Original Dark rum Myers Original Dark rum Bacardi Superior Light Bacardi Superior Light Bacardi Superior Light Bacardi Superior Light Bacardi anejo Black Beard Spiced rum Blackheart Prem Spiced rum Bocador White rum Florida Bocador White rum Florida 10 Cane rum 10 Cane rum Brugal anejo rum Calico Jack Spiced rum Cabana Cachaca Lady Bligh Spiced Captain Morgan Spice rum Captain Morgan Spice rum Captain Morgan Spice rum Captain Morgan Spice rum Capt Morgan Spiced 100 Capt Morgan Spiced 100 Capt Morgan Spiced 100 Trvl Captain Morgan Blk Spiced rum Captain Morgan Traveler rum Captain Morgan Lime Bite Capt Morgan Parrot Bay Cocont Captain Morgan Slvr Spice Captain Morgan Pvt Stock Captain Morgan Tattoo Castillo gold Label Castillo gold Label Castillo Silver rum Castillo Silver rum Castillo Silver rum Castillo Spiced rum Castillo Spiced rum Clement Creole Shrubb Clement vsop Coruba Spiced Crusoe Organic Spiced rum

$ 7.90 $ 12.65 $ 28.70 $ 5.70

88.0 80.0 94.0 94.0

$ 6.45 $ 13.60 $ 8.95 $ 6.45 $ 19.65 $ 11.40 $ 19.50 $ 13.25 $ 60.00 $ 14.25 $ 24.95 $ 7.50 $ 25.60 $ 17.65 $ 13.40 $ 7.50 $ 14.80 $ 12.55 $ 11.65 $ 16.75 $ 11.65 $ 13.40 $ 24.70 $ 13.40 $ 24.70 $ 17.65 $ 13.40 $ 13.85 $ 13.20 $ 13.40 $ 13.40 $ 11.65 $ 14.10 $ 4.95 $ 13.40 $ 12.55 $ 13.60 $ 7.50 $ 13.60 $ 7.50 $ 17.65 $ 22.80 $ 11.65 $ 22.05 $ 16.75 $ 13.95 $ 16.70 $ 11.25 $ 8.75 $ 19.35 $ 11.45 $ 15.70 $ 22.85 $ 20.05 $ 11.65 $ 22.05 $ 8.80 $ 16.75 $ 15.85 $ 12.50 $ 11.65 $ 14.40 $ 8.20 $ 25.60 $ 10.75 $ 17.75 $ 8.00 $ 15.35 $ 3.80 $ 14.95 $ 28.45 $ 8.75 $ 18.30 $ 18.10 $ 31.65 $ 18.10 $ 17.70 $ 14.95 $ 14.95 $ 17.55 $ 14.95 $ 20.10 $ 17.75 $ 16.30 $ 8.65 $ 7.05 $ 16.30 $ 8.65 $ 6.50 $ 8.65 $ 29.95 $ 34.30 $ 4.25 $ 29.45

70.0 70.0 70.0 60.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 93.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 72.5 70.0 70.0 70.0 70.0 100.0 100.0 100.0 94.6 70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 151.0

ruM

2398L 2400L 2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2423D 2424L 2425B 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6068B 6069B 6069D 6069L 6071B 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6654B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B 8882B 9065B 9229B 9230B 9307L 9530D 9530L 9570B 9675B 9729B

Cruzan 151 Prf rum Cruzan Black Cherry Cruzan Bananna Cruzan Pineapple Cruzan Blackstrap Cruzan estate Diamond Cruzan Mango Cruzan estate Sngl Brl rum Cruzan Junkanu Citris Cruzan Coconut Cruzan vanilla Cruzan estate Dark Cruzan estate Light Cruzan estate Light Cruzan guava Cruzan 9 Don Q Cristal goslings Black Seal John Mcculloch rum Kraken Black Spiced Kraken Black Spiced Lady Bligh Banana Lady Bligh Cherry Lady Bligh Spiced Traveler Lady Bligh Spiced Lady Bligh Spiced Lady Bligh Spiced Lady Bligh Coconut Lady Bligh Mango Lady Bligh Pineapple Lady Bligh vanilla Lady Bligh 151 rum Malibu Black Malibu rum Malibu rum Malibu rum Malibu red Mc Cormick rum Mc Cormick rum Meiers gd Label v islands Meiers gd Label v islands Meiers Wh Lab v islnd rum Meiers Wh Lab v islnd rum Montego Bay Silver Mt gay Xtra Old rum Mt gay eclipse Mt gay eclipse Mt gay eclipse Silver Mt gay Black Myers's Platinum Oronoco Platinum reserve Panama Jack Spiced Paramount 151 Paramount Dragon Fruit Paramount gold Lbl Paramount gold Lbl Paramount gold Lbl Paramount White Lbl Paramount White Lbl Paramount White Lbl Paramount Whipt Creme Pyrat X O reserve Pucker Citrus Squeeze Pucker grape gone Wild Pucker Sour apple Sass Pucker Wild Cherry Tease rogue ron Matusalem gran reserva ron Matusalem Platino ronrico Clipper Spiced rum Sailor Jerry Spic Navy rum Sailor Jerry Spic Navy rum Sailor Jerry Spic Navy rum Sailor Jerry Spiced Travlr Seagrams Brazil Citrus rum Seagrams Brazilian Spiced Jack No 94 Tommy Bahama golden Sun Tommy Bahama White Sand Trader vics Priv Sel Silvr Well rum Well rum Whaler's vanilla Wray & Nephew Wh Overproof Zaya rum

$ 17.45 $ 6.80 $ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 18.45 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 21.10 $ 6.80 $ 10.10 $ 9.65 $ 15.20 $ 22.10 $ 16.90 $ 24.95 $ 8.00 $ 8.00 $ 7.30 $ 7.30 $ 12.70 $ 9.30 $ 8.00 $ 8.00 $ 8.00 $ 8.00 $ 13.40 $ 12.55 $ 11.65 $ 22.30 $ 16.70 $ 14.30 $ 14.00 $ 8.00 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 14.05 $ 21.20 $ 15.15 $ 24.95 $ 13.40 $ 21.25 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 9.75 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 9.75 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 18.10 $ 8.80 $ 14.05 $ 15.15 $ 28.40 $ 19.35 $ 15.15 $ 3.45 $ 3.45 $ 12.55 $ 9.15 $ 9.15 $ 10.60 $ 14.65 $ 8.30 $ 6.20 $ 16.00 $ 25.60

151.0 55.0 55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 80.0 88.0 88.0 60.0 126.0 80.0

$ 86.65 $ 33.50 $ 54.55 $ 44.10 $150.00 $ 26.70 $ 43.05 $ 39.55 $ 29.70 $ 19.40 $ 39.70 $ 21.15 $ 27.35

86.0 86.0 119.0 80.0 80.0 92.0 92.0 80.0 80.0 80.0 80.0 80.0 80.0

Scotch 0018B 0019B 0020B 0031B 0032B 0103B 0107B 1474B 0201B 0202B 0202D 0202e 0202L

aberlour 18 Yr aberlour 12 Yr Sm aberlour a'bunadh aberfeldy 12 Yr aberfeldy 21 Yr ardmore Scotch ardbeg 10Yr Single Malt Bowmore 12 Yr Pinch - haig 15 Yr Dewars Dewars Dewars Dewars

0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 0281B 0281D 0281L 0282B 0282L 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1486B 1488B 1490B 1498B 1519B 1520B 1636e 1648e 1751B 2004B 2005B 2006B 2052D 2052L 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3633B 3634B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B 3649B 3650e 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5145D

Johnnie Walker red 12 Yr Johnnie Walker red 12 Yr Johnnie Walker red 12 Yr Ushers green Stripe Lauders 3 Yr Lauders 3 Yr Lauders 3 Yr grants Stand Fast grants Stand Fast Old Smuggler Old Smuggler Chivas regal Chivas regal Chivas regal Cutty Sark Cutty Sark Cutty Sark White horse Johnnie Walker Black 12 Yr Johnnie Walker Black 12 Yr Johnnie Walker Black 12 Yr J & B rare J & B rare J & B rare grand Macnish 3 Yr grand Macnish 3 Yr grand Macnish 3 Yr highland Mist 3 Yr highland Mist 3 Yr inverhouse 3 Yr inverhouse 3 Yr J W Dant Scotch Ballantines Jameson irish Whsky Jameson irish Whsky Jameson irish Whsky Bushmills irish Wsky Bushmills irish Wsky auchentoshan 3 Wood Sms auchentoshan Classic Sms Balvenie Single 15Yr Balvenie 14 Caribbean Cask Balvenie Doublewood 12 Yr Balvenie Portwood 21 Yr Black Bush irish Whsky Bowmore Legend Sms Bunnahabhain red Seal Bunnahabhain 12 Yr Buchanan Deluxe 12 Scotch Bruichladdich rocks Bushmills 16 Yr Single Malt Bushmills 10 Yr irish glenfiddich 45 Combo Jameson irish Whsky Caol ila 12 Yr Scotch Chivas regal Salute 21Yr Chivas regal 25 Chivas regal 18 Yr Clan Macgregor Scotch Clan Macgregor Scotch Clontarf Classic Blend Clynelish Cragganmore Sngl Malt Scot 12 Yr Dalmore Stillman 28 Yr Dalmore 12 Dalwhinnie Sngl Malt Scotc 15 Yr Dewar's Signature Dewars Spec rsv 12 Yr Bln Scotch Famous grouse 12 Yr Feckin irish Whsky glenfiddich Spec res 12 Yr glen garioch glenkinchie 12 Yr glenfiddich Soler rsv 15 Yr glenfiddich ancnt rsv 18 Yr glenfiddich grand reserva glenfiddich 15Yr Distly edition glenlivet 18 Year glenlivet Single Malt 12 Yr glenlivet Single Malt 12 Yr glenlivet Single Malt 12 Yr glenlivet archive 86 21 Yr glenmorangie 10 Yr glenlivet French Oak 15 Yr glenlivet Nadurra 16 Yr glenmorangie Lasanta glenmorangie 10 Yr - 100Ml glenlivet Nadurra Trium 91 glenmorangie Quinta ruban glenmorangie Nectar D Or glenrothes Select reserve glenrothes Scotch highland Park Sngl Malt 12Yr highland Park 18Y irishman Original Clan Whiskey irishman Original Clan Whiskey Jameson gold Jameson vintage res.

Jameson 18 Yr Jameson 12 Yr John Barr red John Barr red

$ 21.15 80.0 $ 42.40 80.0 $ 27.35 80.0 $ 22.25 80.0 $ 8.15 80.0 $ 17.10 80.0 $ 10.35 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 18.80 80.0 $ 11.45 80.0 $ 25.60 80.0 $ 58.10 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 21.10 80.0 $ 12.55 80.0 $ 33.35 80.0 $ 69.15 80.0 $ 43.00 80.0 $ 18.95 80.0 $ 36.35 80.0 $ 23.70 80.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 16.65 80.0 $ 9.75 80.0 $ 16.50 80.0 $ 10.45 80.0 $ 11.75 80.0 $ 12.55 80.0 $ 21.25 80.0 $ 46.75 80.0 $ 30.70 80.0 $ 17.55 80.0 $ 28.90 80.0 $ 49.20 86.0 $ 24.75 80.0 $ 64.90 95.6 $ 54.40 86.0 $ 48.30 86.0 $147.75 86.0 $ 31.00 80.0 $ 23.00 80.0 $ 87.80 80.0 $ 47.45 80.0 $ 29.85 80.0 $ 48.50 92.0 $ 58.65 80.0 $ 35.45 80.0 $ 42.80 82.0 $ 6.80 80.0 $ 44.30 86.0 $156.85 80.0 $218.90 80.0 $ 43.05 80.0 $ 17.20 80.0 $ 10.70 80.0 $ 17.60 80.0 $ 31.05 92.0 $ 48.30 80.0 $ 117.60 90.0 $ 36.10 80.0 52.70 86.0 $189.75 86.0 $ 26.45 80.0 $ 23.90 80.0 $ 16.90 80.0 $ 34.35 80.0 $ 16.35 86.0 $ 46.60 86.0 $ 43.95 80.0 $ 60.50 86.0 $ 139.00 80.0 $ 51.80 102.0 $ 60.50 86.0 $ 31.75 80.0 $ 68.55 80.0 $ 43.75 80.0 $120.70 86.0 $ 34.35 86.0 $ 41.35 80.0 $ 47.40 112.4 $ 43.05 92.0 $ 15.50 89.2 $ 69.25 96.0 $ 43.05 92.0 $ 56.15 92.0 $ 38.80 80.0 $ 67.75 86.0 $ 37.85 86.0 $107.00 86.0 $ 17.65 80.0 $ 26.90 80.0 80.0 $ 56.15 $ 173.90 92.0 $ 77.95 80.0 $ 36.95 80.0 $ 11.40 80.0 $ 20.55 80.0

MaY 2012 OhiO Beverage MONThLY 59

5207B 5212B 5220B 5222B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8480B 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

J. Mcdougals Bladnoch John Power & Son irish gld Johnnie Walker Blue Johnnie Walker Double Black Johnny Walker Blk 100 annivesary Johnnie Walker gold 18 Yr Johnnie Walker grn Kilbeggan Lagavaulin Distillers ed.

Lagavaulin Single Malt 16 Yr Laphroaig 18 Yr Laphroaig Cask Strength 10 Yr Laphroaig Single Malt 10 Yr Macallan Cask Strength Sms Macallan 12 Yr Single Malt Macallan 12 Yr Single Malt Macallan 18 Yr Single Malt Macallan Fine Oak 10 Yr Macallan Fine Oak 15 Yr Macallan 25 Yr Macallan 30 Yr Mcclellands islay Mcclellands highlnd Mcivor Scotch Midleton Michael Collins Blended Oban Distillers addition Oban Single Malt 14 Old Pulteney 12 Yr Paddy irish Whiskey Passport Scotch Queen anne Queen anne rogue Malt Whiskey redbreast irish Whiskey 12 Yr Scoresby Scotch Singleton Single Malt 12 Yr Slane Castle Speyburn Single Malt 10 Yr Speyburn Bradan Orach Talisker Single Malt 10 Yr Tamdhu Scotch Whiskey 10 Yr Famous grouse Famous grouse Tullamore Dew - ireland Tullamore Dew - ireland Wild Scotsman 15 Yr Wild Scotsman Black Label

0038L 0039B 0040B 0048B 0050B 0093L 0371B 0372B 0373B 0374B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B 1857B 1858B 1859B 1860B 1862B 2280B 2281B 2282B 2306B 2317B 2318B 2410B 2410D 2410e 2410L 2411B 2411D 2411L 2721B 2721e 2722B 2722D 2724B 2725B 2726B 2760B 2761B

agavales Tequila gold 110 agavero Orange Tequila agave Loco agavales gold 80 alien Tequila Silver aqui vamos Teq Blanco asombroso Silver avion anejo avion reposado avion Silver Baluarte Tequila Cabo Wabo anejo Cabo Wabo Blanco Cabo Wabo reposado Cuervo especial Silver 200 Patron anejo Patron Silver 200Ml Sauza hornitos Plata Patron reposado Casa Noble Crystal Cazadores anejo Cazadores Blanco Cazadores reposado Centenario Plata Centenario reposado Centenario rosangel Centenario Tenampa azul Chamucos reposado esp Teq Corazon Tequila anjeo Corazon Blanco Corazon reposado Coronado Tequila Corzo reposado Corzo Silver Cuervo especial Cuervo especial Cuervo especial Cuervo especial 1800 reposado Teq 1800 reposado Teq 1800 reposado Teq Don Julio anejo Don Julio anejo Don Julio Blanco Don Julio Blanco Don Julio reposado Don Julio real Don Julio 70Th anniversary Dos Lunas Silver Dos Manos Blanco

$ 77.45 $ 16.90 $203.95 $39.50 $ 36.85 $ 74.60 $ 41.65 $ 14.30 $ 86.90 $ 71.35 $ 61.60 $ 55.45 $ 41.35 $ 51.80 $ 43.05 $ 86.00 $131.20 $ 34.35 $ 76.20 $686.05 $1217.60 $ 20.15 $ 20.15 $ 11.65 $ 120.30 $ 21.25 $ 69.45 $ 72.90 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 44.80 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 33.00 $ 38.40

111.6 80.0 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

$ 17.05 $ 18.65 $ 25.75 $ 13.40 $ 37.40 $ 9.50 $ 19.30 $ 47.45 $ 43.05 $ 38.70 $ 19.55 $ 38.70 $ 30.00 $ 31.75 $ 5.50 $ 16.40 $ 14.65 $ 5.25 $ 15.50 $ 19.30 $ 28.20 $ 21.25 $ 23.90 $ 18.35 $ 21.05 $ 14.30 $ 16.90 $ 42.65 $ 34.35 $ 22.00 $ 25.60 $ 10.70 $ 30.15 $ 36.05 $ 16.95 $ 32.75 $ 12.85 $ 22.60 $ 24.60 $ 33.65 $ 29.80 $ 51.80 $ 26.65 $ 43.90 $ 79.05 $ 45.65 $263.50 $ 61.50 $ 31.75 $ 13.40

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

tequila

60 OhiO Beverage MONThLY MaY 2012

2883B 2884B 2885B 2891B 2894B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2908B 2909B 2910B 2911B 2914B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247e 5247L 5249L 5250L 5253B 5254L 5497B 5497D 5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6117B 6118B 6119B 6119D 6345L 6570L 6580B 6584B 6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D

el arco anejo el arco Blanco el arco reposado el Caballo estrella Mixto 1800 Coconut Tequila el Charro reposado el Charro Silver 1800 Tequila Silver 1800 Tequila Silver 1800 Tequila Silver 1800 Select Silver el grado Blanco 1800 Collection extra anejo el Mayor anejo el Mayor Blanco el Mayor reposado el Jimador anejo el Jimador Blanco el Jimador Blanco el Jimador reposado el Jimador reposado el Toro gold el Toro gold el Toro gold el Toro Silver el Toro Silver el Toro Silver espolon Blanco espolon reposado Familia Camarena reposado Familia Camarena Silver gran Patron Platinum Teq herradura anejo herradura reposado herradura Silver Cuervo Black Medallion Cuervo Tradicional 1800 anejo Cuervo especial Silver Cuervo especial Silver Cuervo especial Silver Cuervo especial Silver Juarez Silver Juarez gold Cuervo Platino Juarez gold Dss La Prima White La Prima White La Prima White La Prima gold Teq La Prima gold Teq La Prima gold Teq Luna Nueva anejo Luna Nueva reposado Luna Nueva Silver Lunazul Blanco Lunazul reposado Maestro Dobel Margaritaville island Lime Margaritaville Trop Tanger Margaritaville Last Mango Margaritaville Teq Silver Margaritaville Teq gold Margaritaville Teq gold Matador gold Teq Mi Cosecha gold Teq Milagro Silver Milagro anejo Milagro reposado Milagro Sbr rep Milagro Sbr Silver Monte alban Tequila Montezuma Blue Montezuma White - Mexico Montezuma gold – Mexico 901 Silver Tequila voodoo Tiki anejo voodootiki Blue Dragon voodootiki Desert rose voodootiki green Dragon voodootiki Platinum voodootiki raposado Partida Blanco Patron anejo Patron anejo Patron Silver Patron Silver Patron reposado Pepe Lopez gold Porfidio Plata Porfidio Silver rio grande Silver rio grande Silver rio grande gold Cien anos Blanco Cien anos reposado Sauza Blanco Sauza Blanco Sauza Tres gen Plata Teq. Sauza Tres gener anejo Sauza extra gold Sauza extra gold

$ 50.75 $ 43.70 $ 50.75 $16.00 $ 24.60 $12.55 $12.55 $ 24.60 $ 33.65 $ 29.80 $ 30.00 $ 33.95 $ 1556.30 $ 30.00 $ 16.20 $ 17.10 $ 21.25 $ 16.00 $ 28.40 $ 16.00 $ 28.40 $ 10.80 $ 23.15 $ 15.80 $ 10.80 $ 16.65 $ 15.80 $ 19.50 $ 19.50 $ 17.40 $ 17.40 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 18.95 $ 18.60 $ 28.10 $ 16.95 $ 32.75 $ 6.30 $ 22.60 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 15.15 $ 15.15 $ 43.05 $ 10.80 $ 6.95 $ 11.65 $ 10.80 $ 10.80 $ 23.20 $ 10.25 $ 12.00 $ 23.85 $ 24.45 $ 25.60 $ 33.35 $ 43.05 $ 15.60 $ 7.15 $ 9.45 $ 9.45 $ 34.35 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 24.25 $ 49.80 $ 72.45 $ 42.80 $ 89.50 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 11.15 $ 9.05 $ 13.20 $ 19.40 $ 60.90 $ 39.60 $ 13.20 $ 24.65

80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

8723L 8727B 8733B 8734B 8734D 8737B 8739L 8860B 8861B 8862B 8863B 8931B 8932B 8942B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9180B 9181B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9531D 9531L 9737B

Sauza extra gold Sauza Conmemorativo Sauza hornitos anejo Sauza hornitos Plata Sauza hornitos Plata Sauza Blue Silver Sauza giro Silver Scorpian Mezcal anejo 1 Yr Scorpian Mezcal anejo 3 Yr Scorpian Mezcal reposado Scorpian Mezcal Silver Senor Frogs Plata Senor Frogs reposado Semential Silver Teq Tarantula azul Tarantula reposado Tarantula Lime Tarantula Stawberry Sauza hornitos reposado Tequila reposado Tequila Silver Teq Ocho Plata Las Pomez Teq Ocho reposado Las Pomez Teq Ocho anejo ext el vegl Teq Ocho anejo San augustn Tequila 30 - 30 reposado 3 island White Tequila Tierra's anejo Tierra's Blanco Tierra's reposado Tortilla Silver Tortilla gold Tres rios Silver Tres rios reposado Two Fingers Tequila gold Two Fingers Tequila White Well Tequila Well Tequila Zapopan reposado

$ 19.40 $ 17.60 $ 22.00 $ 19.35 $ 30.15 $ 16.00 $ 9.30 $ 17.35 $ 35.85 $ 14.85 $ 16.15 $ 12.35 $ 14.10 $ 38.45 $ 16.75 $ 9.70 $ 12.75 $ 9.95 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $130.35 $51.80 $ 13.65 $ 6.45 $ 18.70 $ 25.80 $ 19.35 $ 8.35 $ 8.35 $ 19.60 $ 20.15 $ 12.55 $ 11.65 $ 16.85 $ 10.00 $ 7.65

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 88.0 88.0 80.0

$ 15.15 $ 15.15 $ 15.15 $ 29.30 $ 24.60 $ 14.75 $ 12.20 $ 15.15 $ 17.25 $ 15.15 $ 15.15 $ 21.25 $ 17.60 $ 16.90 $ 15.15 $ 32.80 $ 18.90 $ 24.60 $ 15.15 $ 15.35 $ 15.15 $ 15.15 $ 6.75 $ 15.15 $ 29.30 $ 24.60 $ 15.15 $ 15.15 $ 24.60 $ 42.20 $ 15.15 $ 11.85 $ 7.10 $18.30 $ 7.10 $ 6.30 $ 14.85 $ 9.75 $ 30.85 $ 30.85 $ 26.15 $ 22.15 $ 64.20 $ 34.15 $ 21.20 $ 30.85 $ 17.45 $ 29.65 $ 20.95 $ 32.60 $ 17.35 $ 14.30 $ 24.95 $ 9.00 $ 10.80 $ 18.85 $ 16.45 $ 5.15 $ 7.30 $ 13.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0

Vodka 0024B 0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0049B 0052B 0054B 0054L 0056B 0057B 0057D 0057e 0057L 0060B 0060L 0061B 0062B 0063e 0064B 0064D 0064L 0068B 0069B 0069L 0070L 0074B 0194D 0194L 0450B 0194L 0737B 0737D 0737L 0832B 0834B 0835B 0838B 0838D 0838L 0840B 0841B 0842B 0846B 0946B 0847B 0953B 0958B 0958D 1390B 1426B 1426D 1483B 1523B 1525B 1525D

absolut grapevine absolut Wild Tea absolut Citron absolut Citron absolut Citron alchemia Chocolate absolut Kurant vdk absolut apeach absolut apeach absolut Orient apple absolut Berri acai absolut 100 Black absolut 100 Black absolut San Francisco absolut 80 absolut 80 absolut 80 absolut 80 absolut Pears absolut Pears absolut Peppar vdk absolut ruby red absolut Mini Bar absolut Mandrin vdk absolut Mandrin vdk absolut Mandrin vdk absolut raspberri absolut vanila absolut vanila absolut & Citron Twin Pack absolut Mango aristocrat aristocrat Backon aristocrat Paramount Cherry Paramount Cherry Paramount Cherry Belvedere Bldy Mary Belvedere Pink grapefruit Belvedere Black raspberry Belvedere vdk Belvedere vdk Belvedere vdk Belvedere ix Belvedere Cytrus Belvedere Orange Belvedere intense Blavod The Black Belvedere intense Unfiltered Blue angel vodka Blue ice vdk Blue ice vdk Bombora vdk Boru Original vdk Boru Original vdk Boyd & Blair Burnetts espresso Burnetts Burnetts

1525L 1526B 1527B 1528B 1529B 1530B 1531B 1533B 1534B 1536B 1539B 1540B 1611e 1640e 1641e 1643e 1661e 1675e 1676e 1678e 1852B 2009B 2009D 2011B 2012B 2048B 2048D 2048L 2050B 2050L 2051B 2053B 2053D 2053L 2358L 2385B 2392D 2392L 2444B 2444D 2455B 2456B 2457B 2458B 2452B 2452D 2658B 2659B 2778B 2782B 2893B 2895B 2896B 2897B 2898B 2952B 3011B 3011D 3011L 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3028B 3031B 3086B 3072L 3079B 3080B 3084B 3084D 3084L 3088B 3089B 3097B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909B 3910B 3912B 3919e 3968B 3971B 3973B 3975B 3976B 3977B 4869B 5000D 5000L 5004D

Burnetts Burnetts Pink Lemonade Burnetts raspberry Burnett's vanilla Burnett's Fruit Punch Burnetts Sour apple Burnetts Cherry Burnetts Blueberry Burnetts Strawberry Burnetts Orange Creme vodka Burnetts Watermelon Burnetts Whipped Cream Burnetts vodka grey goose 200Ml grey goose L'orange grey goose Le Citron Paramount 100 vodka Skyy 200 Smirnoff 100 Svedka Traveler 200 Chambord Flavored vodka Chopin Chopin Chopin Wheat vodka Chopin rye vodka Ciroc Super Premium Ciroc Super Premium Ciroc Super Premium Ciroc Coconut Ciroc Coconut Ciroc Peach Ciroc red Berry Ciroc red Berry Ciroc red Berry Crav vodka Cristall Signature Series Crown russe 80 Proof vdk Crown russe Crystal head Crystal head Cupcake Chiffon vodka Cupcake Devils Food vodka Cupcake Frosting vodka Cupcake Original vodka Crystal Spirits Buckeye vodka Crystal Spirits Buckeye vodka Denaka Denaka Black Cherry Double Cross vodka Downunder ed hardy effen Cucumber effen Black Cherry effen effen raspberry everclear Finlandia 80 Finlandia 80 Finlandia 80 Finlandia grapefruit Firefly Sweet Tea Firefly Sweet Tea Finlandia Mango Fusion Finlandia Tangerine Fusion Firestarter vodka Firefly Mint Tea Firefly raspberry Tea vdk Firefly Skinny Tea Finlandia rasperry Frozen ghost vodka 42 Below Pure 44 North huckleberry vodka 44 North North rainer vodka Fris Fris Fris Fuzzy Fris Blueberry vodka galens gilbey’s Trvlr 80 gilbey's vdk 100 gilbey's vdk 100 godiva Chocolate godiva Chocolate gordons Traveler grand Touring vodka grey goose grey goose grey goose grey goose La Poire grey goose L'orange grey goose Le Citron grey goose 50Ml Multi-Pack hammer & Sickle vdk hangar One Straight hangar One Chipotle Chili hangar One Kaffir Lime vdk hangar One Mandarin hangar One Blueberry iceburg vdk gilbey's vdk 80 gilbey's vdk 80 Crystal vdk 80

$ 9.75 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 7.30 $ 2.95 $ 9.50 $ 9.50 $ 6.70 $ 4.20 $ 4.20 $ 5.25 $ 3.30 $ 16.55 $ 23.90 $ 42.40 $ 21.25 $ 21.25 $ 32.20 $ 63.25 $ 35.70 $ 31.30 $ 35.70 $ 32.20 $ 32.20 $ 63.25 $ 35.70 $ 28.70 $ 8.70 $ 1165 $ 6.85 $ 43.05 $ 86.00 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 16.90 $ 30.15 $ 6.45 $ 5.40 $ 34.30 $ 7.40 $ 23.85 $ 21.25 $ 21.25 $ 21.25 $ 21.25 $ 14.90 $ 12.55 $ 24.95 $ 19.30 $ 12.55 $ 15.15 $ 17.70 $ 9.70 $ 12.55 $ 19.50 $ 5.80 $ 9.10 $ 16.90 $ 12.55 $ 25.00 $ 17.40 $ 21.25 $ 21.25 $ 8.15 $ 16.20 $ 10.60 $ 25.60 $ 11.70 $ 12.55 $ 7.40 $ 8.20 $ 21.65 $ 26.35 $ 21.65 $ 8.20 $ 11.75 $ 21.05 $ 58.95 $ 34.15 $ 28.25 $ 28.25 $ 28.25 $ 13.65 $ 20.20 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 7.85 $ 14.70 $ 9.15 $ 11.65

80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 100.0 80.0 100.0 80.0 75.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.

80.0 80.0 70.0 70.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 190.0 80.0 80.0 80.0 75.0 70.0 70.0 75.0 75.0 80.0 70.0 70.0 60.0 75.0 80.0 84.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

MaY 2012 OhiO Beverage MONThLY 61

5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021e 5021L 5025D 5028D 5028L 5029B 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D 5039L 5040B 5040D 5040L 5074B 5090B 5106B 5106D 5210B 5258B 5261B 5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382e 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 5966B 5967B 5968B 5969B 6008B 6008D 6391D 6391L 6428B 6460L 6591B 6620B 6659B 6660B 6661B 6718L 6741B 7336L 7698B 7699B 7701B 7716B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B 7990B 7991B 7992B 7994B 7995B 7996B 7997B 8074B 8232B

Crystal vdk 80 Fleischmann royal Wolfschmidt Wolfschmidt Smirnoff #57 100 Smirnoff #57 100 Smirnoff #57 100 gordons 80 gordons 80 gordons 80 Paramount 80 Paramount 80 Paramount 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Mr Boston riva 100 Barton vdk Barton vdk Barton Traveler hallers 80 Tamirov 100 Nikolai Nikolai Paramount 100 Paramount 100 Paramount 100 Paramount 90 Paramount 90 Paramount 90 Popov 80 Popov 80 Popov 80 James river Plant Sweet vodka Jean Marc Xo vdk Jeremiah Weed Sweet Tea Jeremiah Weed Sweet Tea John Mcculloch Jr Johnsons Midnight Moon Jr Johnsons Midnight Moon apple Pie Kamchatka 80 Kamchatka 80 Kamchatka 80 Kamchatka 90 Kamchatka 90 Kamchatka Cherry Kamchatka grape Kamchatka Traveler Ketel One Ketel One Ketel One Ketel One Ketel One Citroen Ketel One Citroen Ketel One Oranje Khortytsa honey Pepper Khortytsa Platinum Korski Traveler Korski Korski Korski Kutskoua Level Lil Blk Drs Blk Cher van Lil Blk Drs Blubry Pomeg Lil Blk Drs Classic Lil Blk Drs Pineapp hony Luksusowa Luksusowa Mc Cormick Mc Cormick Medea Meier's vdk Plastic Kru vodka Monopolowa Potato Moon Mountain vodka Moon Mtn Coastal Citrus Moon Mtn Wild raspberry New amsterdam vodka Ocean vodka Mr Boston vodka Oyo Oyo honey vanilla Bean Oyo Stone Fruit Nutliquor Peanut Butter Paramount Orange Flv vdk Para Ultra Bubble Para Ultra Bubble Paramount vanilla Paramount grape Paramount grape Paramount Sweet Tea Paramount 100 Trvlr Peachka Pearl Pearl Pomegranate Pearl Cucumber vdk Pearl Blueberry vdk Pearl Coconut vdk Pearl Plum Peureux Pinnacle atomic hots

62 OhiO Beverage MONThLY MaY 2012

$ 7.10 $ 11.55 $ 14.50 $ 8.05 $ 13.00 $ 26.35 $ 17.70 $ 8.20 $ 16.25 $ 9.70 $ 7.00 $ 14.45 $ 8.70 $ 11.40 $ 21.90 $ 7.85 $ 13.75 $ 13.60 $ 11.75 $ 6.75 $ 11.60 $ 6.85 $ 4.95 $ 13.60 $ 7.00 $ 9.05 $ 17.10 $ 10.20 $ 7.50 $ 15.95 $ 7.10 $ 6.90 $ 13.65 $ 8.05 $ 17.00 $ 28.30 $ 16.95 $ 17.40 $ 11.90 $ 17.75 $ 17.75 $ 6.45 $ 13.65 $ 7.85 $ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 21.05 $ 41.25 $ 20.70 $ 28.95 $ 41.25 $ 29.85 $ 29.85 $ 16.00 $ 15.20 $ 6.50 $ 6.50 $ 11.85 $ 7.10 $ 8.90 $ 20.90 $ 9.90 $ 9.90 $ 9.90 $ 9.90 $ 9.90 $ 23.20 $ 13.30 $ 7.55 $ 25.55 $ 7.40 $ 16.85 $ 12.55 $ 14.10 $ 7.55 $ 12.25 $ 13.25 $ 25.60 $ 6.75 $ 27.90 $ 28.85 $ 28.70 $ 30.80 $ 9.75 $ 9.75 $ 10.65 $ 6.00 $ 14.85 $ 9.75 $ 5.55 $ 8.85 $ 3.30 $ 9.90 $ 9.90 $ 9.90 $ 5.20 $ 9.90 $ 9.90 $ 21.20 $ 11.40

80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 82.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0

8234B 8236B 8237B 8238B 8239B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8256B 8257B 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8334B 8336B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8854B 8855B 8856B 8857B 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8915D 8930L 8934B 8937B 9005L 9006L 9007L 9008e 9009L 9010L 9011L 9012B 9012D 9012e 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D

Pinnacle Coconut Pinnacle Cake Pinnacle Cotton Candy Pinnacle Citrus Pinnacle Berry Pinnacle Le Double expresso Pinnacle Kiwi Strawber Pinnacle Pinnacle Pinnacle Pinnacle Cherry vdk Pinnacle Cherry vdk Pinnacle raspberry Pinnacle grape Pinnacle Mango Pinnacle vanilla Pinnacle Tropical Punch Pinnacle 100 Pinnacle Whipped Pinnacle Whipped Pinnacle Chocolate Whipped Pinnacle Chocolate Whipped Pinnacle Orange Whipped Pinnacle gummy Pinnacle Marshmallow Players extreme Caramel Players extrm Cherry vdk Popov Traveler Prairie Organic Kosher vdk Pravda Proof 105 Purus Proof 110 Pucker Lemonad Lust vdk Pucker raspbry rave vdk rain Organics rain Organics reyka vdk rokk Citrus rokk Orange rokk ruskova genuine russian vd russian Standard Original russian Standard Original Skinnygirl Bare Naked vdk Skinnygirl Cucumber vdk Skinnygirl island Coconut Skinnygirl Tangerine vdk Seagrams extra Smooth vdk Seagrams extra Smooth vdk Seagrams extra Smooth vdk Seagrams apple Seagrams Black Cherry Seagrams Citrus Skol Skol Seagrams rasberry Seagram's Sweet Tea Seagrams Platinum Seagrams Platinum Senators Club vdk Severka Seven Brothers vodka Skyy infusions Coconut Skyy infusions Blood Orang Skyy infusions Dragon Fruit Skyy infusions rainbow Pac Skyy infusion Pineapple Skyy infusion Passionfruit Skyy infusion raspberry Skyy Skyy Skyy Skyy Skyy infusion Citrus Skyy infusion Citrus Skyy infusion Cherry Skyy infusions ginger vdk Skyy infusion grape Smirnoff Black Cherry Smirnoff Blueberry Smirnoff Blueberry Smirnoff Cranberry Smirnoff Dark roasted espr Smirnoff Melontwist Smirnoff Lime Smirnoff Flavor Twist 5 Pack Smirnoff Silver Smirnoff Silver Smirnoff Silver Smirnoff greenapple Smirnoff greenapple Smirnoff Citrus Smirnoff Citrus Smirnoff Citrus Smirnoff Pomegranate Twist Smirnoff Traveler Smirnoff Passion Fruit Smirnoff Orange Smirnoff Orange Smirnoff Orange Smirnoff raspberry Smirnoff raspberry

$ 11.95 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 10.50 $ 17.95 $ 13.15 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 12.55 $ 11.40 $ 18.80 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.95 $ 12.85 $ 12.85 $ 6.90 $ 11.70 $ 17.50 $ 8.20 $ 7.50 $ 8.25 $ 12.55 $ 12.55 $ 14.30 $ 24.60 $ 11.25 $ 9.65 $ 6.80 $ 9.65 $ 17.95 $ 16.90 $ 30.15 $ 17.60 $ 17.60 $ 17.60 $ 17.60 $ 9.05 $ 18.80 $ 12.35 $ 6.70 $ 6.25 $ 9.05 $ 13.00 $ 6.95 $ 9.05 $ 9.90 $ 10.80 $ 21.45 $ 4.95 $ 9.60 $ 28.30 $ 15.85 $ 15.85 $ 15.85 $ 5.00 $ 15.85 $ 15.85 $15.85 $ 12.55 $ 24.95 $ 14.40 $ 18.40 $ 24.95 $ 15.85 $ 15.85 $ 15.85 $ 15.85 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.70 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85

70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 60.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 100.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0

9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9048L 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9073B 9074B 9075B 9076B 9093B 9114B 9116L 9128B 9128L 9129B 9130B 9131D 9131B 9131L 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164L 9165B 9166B 9175B 9186B 9192B 9193L 9196L 9197L 9200B 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D 9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B

Smirnoff raspberry Smirnoff vanilla Smirnoff vanilla Smirnoff vanilla Smirnoff Strawberry Smirnoff Pear Twist Smirnoff Pineapple Twist Smirnoff Watermelon Smirnoff Watermelon Smirnoff Whitegrape Sobieski Sobieski Sobieski Smirnoff Spiced root Beer Sobieski Cynamon Sobieski vdk(glass) Sobieski vanilia Sobieski Cytron Sobieski Karamel Sobieski Orange Sobieski raspberry Sobieski raspberry Square One Basil Square One Botanical Smooth ambler Whitewater Smirnoff Coconut Smirnoff Fluffed Marshmallow Smirnoff Whipped Cream Stawski Svedka Traveler Syn Stolichnaya Blueberi vdk Stolichnaya Blueberi vdk Stolichnaya Choc razberi Stolichnaya Citros Flv vdk Stolichnaya Ohranj Stolichnaya Ohranj Limitd ed Stolichnaya Ohranj Stolichnaya 100 Stolichnaya elit Stolichnaya Stolichnaya Stolichnaya Stolichnaya Wild Cherry Stolichnaya gala applik vd Stoli White Pomegranik vdk Stolichnaya Peachik Platinum 7X vdk Platinum 7X vdk Platinum 7X vdk Stolichnaya razberi Stolichnaya razberi Stolichnaya Strasberi Stolichnaya vanil Stolichnaya vanil Stolichnaya vanil Tanqueray Sterling Tanqueray Sterling Tanqueray Sterling Sweet Carolina Lemonad vdk Sweet Carolina rasp Tea vdka Sweet Carolina Sweet Tea vodka Sweet Carolina Sweet Tea vodka Svedka raspberry Svedka vanilla vdk Svedka vanilla vdk Svedka Swedish Svedka Swedish Svedka Swedish Svedka Clementine Svedka grape vodka Svedka Cherry Teton glacier 3 Olive Loopy Jewel Of russia Ultra 3 islands vodka 3 islands vodka 3 Olive Cake 3 Olive Bubble 3 Olive Bubble 3 Olive Bubble 3 Olive Berry 3 Olive Citrus 3 Olive rootbeer 3 Olive grape 3 Olive grape 3 Olive grape 3 Olive Orange 3 Olive Cherry vdk 3 Olive Cherry vdk 3 Olive Cherry vdk 3 Olive raspberry 3 Olive 3 Olive 3 Olive 3 Olive Chococlate 3 Olive vanilla 3 Olive Watermelon 3 Olive Pomegrante 3 Olive Mango Flv 3 Olive Triple Shot espresso 360 3 Olives rangtang

$ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 9.90 $ 16.20 $ 12.35 $ 13.00 $ 10.60 $ 9.90 $ 7.65 $ 12.35 $ 7.65 $ 12.35 $ 11.50 $ 12.35 $ 11.50 $ 30.00 $ 16.20 $ 11.95 $ 11.95 $ 11.95 $ 10.05 $ 9.85 $ 9.45 $ 16.00 $ 25.45 $ 16.00 $ 16.00 $ 23.40 $ 13.15 $ 25.45 $ 14.05 $ 51.80 $ 16.00 $ 33.65 $ 25.45 $ 14.10 $ 11.25 $ 11.25 $ 10.30 $ 8.15 $ 11.50 $ 16.20 $ 16.00 $ 25.45 $ 16.00 $ 16.00 $ 19.65 $ 25.45 $ 11.40 $ 22.85 $ 14.00 $ 8.80 $ 6.90 $ 9.90 $ 15.85 $ 9.85 $ 9.85 $ 9.85 $ 9.85 $ 18.80 $ 13.15 $ 9.85 $ 9.90 $ 9.85 $ 16.85 $ 16.90 $ 87.65 $ 7.35 $ 4.75 $ 16.90 $ 16.90 $ 20.25 $ 19.90 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 22.30 $ 21.95 $ 16.90 $ 16.90 $ 15.00 $ 16.90 $ 16.90 $ 16.90 $ 12.50 $ 16.90

70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 70.0 60.0 60.0 80.0 80.0 80.0 70.0 70.0 75.0 70.0 70.0 70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 75.0 80.0 70.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0

9227D 9228B 9232B 9232D 9232L 9235B 9235D 9236B 9367B 9370B 9371B 9371D 9372B 9372D 9372L 9373B 9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9428B 9446B 9448B 9449B 9450D 9456B 9456D 9738B 9467B 9472B 9472D 9472L 9505B 9532D 9532L 9672B 9673B 9732B 9738B

3 Olives rangtang 360 Double Chocolate Tito's handmade Tito's handmade Tito's handmade 3 Olive Dude vodka 3 Olive Dude vodka 360 Mandarin Orange Ultimat vdk U v Cake vodka U v Blue raspberry U v Blue raspberry Uv Uv Uv U v grape vdk U v Pink Lemonade U v Cherry U v 103 U v Coconut vdk Ursus Punch Uv Sweet green Tea Ursus Blue raspberry Ursus Original vampyre red vesica vodka van gogh Dutch Caramel van gogh Double espresso van gogh espresso vikingfjord van gogh van gogh Zodiac voli vodka Lyte vox vox vox Watershed Distillery vodka Well vodka Well vodka 9565B White Diamond CiNCiNNaTi MiCrO-vODKa CiNCiNNaTi vODKa 100 Zubrowka Bison vodka Zodiac

$ 24.95 $ 12.50 $ 16.00 $ 28.40 $ 21.10 $ 16.90 $ 24.95 $ 12.50 $ 34.30 $ 10.80 $ 10.80 $ 17.95 $ 10.80 $ 17.95 $ 10.60 $ 8.00 $ 8.00 $ 10.80 $ 8.70 $ 6.25 $ 3.70 $ 6.25 $ 5.95 $ 5.15 $ 21.25 $ 10.80 $ 12.25 $ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 18.35 $ 9.20 $ 21.30 $ 17.60 $ 33.45 $ 22.00 $ 22.00 $ 12.90 $ 7.60 $ 8.00 $ 17.55 $ 32.10 $ 18.65 $ 15.75

70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 60.0 60.0 60.0 80.0 80.0 80.0 60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 60.0 80.0 80.0 80.0 80.0 88.0 88.0 80.0 80.0 100.0 80.0 80.0

$ 15.15 $ 35.20 $ 19.40 $ 25.55 $ 10.40 $ 5.55 $ 25.60 $ 25.60 $ 24.35 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 30.00 $ 10.00 $ 7.65 $ 30.00 $ 34.35 $ 11.45 $ 11.45 $ 11.45 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 11.45 $ 9.65 $ 3.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.60 $ 19.50 $ 15.15 $ 30.15 $ 22.85 $ 16.00 $ 16.90 $ 12.10 $ 16.50 $ 15.70 $ 10.30 $ 18.65 $ 16.90 $ 22.00 $ 17.75 $ 19.65 $ 29.85 $ 52.10 $ 34.80 $ 72.90

92.0 110.0 56.0 56.0 48.0 56.0 80.0 80.0 70.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0

cordial 0017B 0029B 0041B 0041L 0053B 0071B 0124B 0125B 0549B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717L 0721B 0798B 0881B 0887B 0893B 0893D 0893L 0910B 0948B 1188B 1501B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D

achaia Clauss Ouzo absente Liqueur Di Saronno amaretto Di Saronno amaretto amaretto gozio amarito amaretto root Snap Barenjager honey & Bourbon Paramount rock & rye Barenjager honey Liqueur Barton Long island ice Tea Barton Long island ice Tea Benedictine D.O.M. Paramount Sloe gin Dek Sloe gin Cordial B & B D O M Cordial Drambuie Dek Creme De Caca0 Dark Dek Creme De Menthe green Dek Creme De Cacao White Paramount Crem D Men White Paramount Crm D Cacao Dark Paramount anisette Paramount Crem D Men green Dek Creme De Menthe White Paramount Crm D Cacao Whit getreide Kummel Campari aperitivo italy Paramount Triple Sec Paramount Triple Sec Paramount Triple Sec Southern Comfort Becherovka Pernod anis –France Tia Maria Coffee Kahlua Coffee Kahlua Coffee Kahlua Coffee Black Duck Cranberry Blackmaker rootbeer Bols Blue Curacao Buckeye raspberry Liquor Buckeye Blackberry Liquor grand Marnier rouge Caravella Limoncello Orig Caravella Orangecello Casoni Lemoncello Catdaddy Carolina Moonshine Celtic Crossing Liqueur Chambord royale Cord Chartreuse green grand Marn Cordon rouge grand Marn Cordon rouge

MaY 2012 OhiO Beverage MONThLY 63

2098L 2101B 2108B 2274B 2405B 2405L 2503B 2528B 2529B 2566B 2605B 2613L 2614B 2624B 2624L 2644B 2645B 2649B 2652B 2690B 2690L 2691B 2788B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3630B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 3602B 4914B 5054D 5054L 5105B 5251L 5254L 5303B 5315B 5566B 5571B 6000B 6334B 6567B 6705L 6708B 6720L 6734B 6735B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981L 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9214B 9311B 9354B 9410B 9630B 9630L 9707B 9733B

grand Marn Cordon rouge galliano L'autentico irish Mist Copa De Oro Mex Coffee Liq Licor 43 Licor 43 Danny Devitos Limoncello Dek Blue Curacao Cordial Dek Creme De Banana Cord Dek Creme De almond Cord Dek hazelnut Cord Dek Orange Curacao Cordial Dek Peach Brandy Dek Triple Sec Cord Dek Triple Sec Cord Dek 03 Orange Dek Melon Cordial Dek Wild Strawberry Cordial romana Black Cointreau Liqueur Cointreau Liqueur Cointreau Noir Drambuie 15 Year evan Williams Cherry resv evan Williams honey resv Fireball Cinnamon Whiskey Fragoli Liqueur W/Strawbry amaretto Di amore gantous & abouraad glaros Ouzo glengoyne 10 grangala Triple Orange grand Marnier Centcinquant grand Marnier Cuvee Centnr grand Muriel Orange Liquer grande absente green Moon harlem Liqueur harlequin glaros Ouzo isle Of Jura Superstition Jagermeister Jagermeister Jeremiah Weed Liqueur Juarez Triple Sec Juarez gold Dss Kahlua especial Coffee Kamora Coffee Lqr Leblon Cachaca Le Tourment vert Lucid absinthe Mata hari absinthe Bohemia Metaxa Ouzo greece Nassau royale Navan 80 N Y Long island iced Tea 99 apples 99 Bananas 99 grapes 99 Peaches Number 12 Ouzo Nv La Fee absinthe verte Pallini Limoncello Pallini Limoncello gift Paramount amaretto Paramount amaretto Paramount amaretto Paramount Creme De Banana Paramount Sour apple Para Long islnd ice Tea Para Long islnd ice Tea Paramount Melon Patron Citronge Patron X O Cafe Pimms Cup #1 gin Sling eng Pitu Cachaca Plomari Quzo Prichards Sweet Lucy Bbn Punch abruzzo Sabroso Di Cafe Coffee Liq Sambuca Di amore Sambuca romana Schwartzhog Krauter Liquer Schwartzhog Krauter Liquer Thunder 101 Peppermt Schnp Tuaca Demi Sec Ty Ku Super Premium Soju veev acai Liqueur Wild Turkey american honey Wild Turkey american honey Yokaichi Mugi Zwack

$ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 11.45 $ 11.45 $ 2.25 $ 11.45 $ 12.30 $ 4.15 $ 7.45 $ 7.90 $ 20.20 $ 5.65 $ 11.45 $ 14.35 $ 30.40 $ 41.15 $ 18.95 $ 51.80 $ 10.80 $ 10.80 $ 15.15 $ 15.85 $ 9.00 $ 16.00 $ 10.60 $ 38.70 $ 20.85 $187.60 $116.90 $ 18.65 $ 33.60 $ 16.80 $ 7.90 $ 16.90 $ 10.60 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 18.65 $ 12.55 $ 25.60 $ 7.75 $ 51.80 $ 34.30 $ 15.85 $ 10.25 $ 24.45 $ 7.40 $ 13.40 $ 13.40 $ 8.60 $ 13.40 $ 16.05 $ 21.25 $ 21.40 $ 17.15 $ 6.45 $ 15.15 $ 8.20 $ 7.15 $ 7.95 $ 13.55 $ 7.50 $ 4.35 $ 25.40 $ 24.75 $ 14.25 $ 13.90 $ 15.60 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.90 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 16.90 $ 23.70 $ 15.35 $ 19.65

80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 86.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 86.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 90.0 86.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 80.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.25 $ 12.30 $ 15.15 $ 9.55 $ 21.05

80.0 54.0 60.0 50.0 50.0 80.0

SchnappS 0010B 0676B 0681L 0697D 0697L 0917B

after Shock Cinnamon arrow Peppermint Dek Peppermint Snp Paramount Peppermint Snp Paramount Peppermint Black haus Blackberry Snp

64 OhiO Beverage MONThLY MaY 2012

0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B 3017L 3709B 3709L 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762L 7862B 7862L 8263B 8632B 8633B 8633L 9054B 9082B 9727B 9727D 9727L

Black haus Blackberry Snp Bols gold Strike Cinnamon Snp Dek hot Damn Snp Dek Peppermnt 100 Dek Peachtree Schnapp Dek Old Tavern rootbeer Dr Mcgillicuddys vanilla Dr Mcgillicuddys Mentholmt Firewater hot Cinamon Shnp Firewater hot Cinamon Shnp goldschlager Cinnamon Shnp goldschlager Cinnamon Shnp 99 Blackberries 99 Black Cherries ice 101 Peppermint Schnapp il Tramonto Lightning 101 Cinnamon Luxardo Triplum 99 Bananas Paramount Butterscotch Shnapp Paramount Peach Sch Paramount Peach Sch Pisco Porton rumple Minze Berry rumple Minze Pepmt rumple Minze Pepmt Southern Comfort 100 So Co Fiery Pepper Yukon Jack Yukon Jack Yukon Jack

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1627e 1704D 1704L 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9084B 9648B 9652B 9652D 9652L

Seagrams v O 6 Yr Seagrams v O 6 Yr Seagrams v O 6 Yr Lord Calvert 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Canadian Mist Cndn Canadian Mist Cndn Canadian Mist Cndn Macnaughton Cndn 3Yr Canadian Club 6 Yr Canadian Club 6 Yr Canadian Club 6 Yr Canadian Club 6 Yr Black velvet Cndn 3 Yr Black velvet Cndn 3 Yr Black velvet Cndn 3 Yr Black velvet Cndn 3 Yr Black velvet Traveler 3 Yr Black velvet reserve Cndn 8Yr Black velvet reserve Cndn 8Yr Cabin Fever Maple Flv Whsk Crown royal 200Ml Canadian Bay Whsky Canadian Bay Whsky Canada house Cndn Whiskey 3Yr Canada house Cndn Whiskey 3Yr Canadian Club reserve 10 Yr Canadian Club Traveler 6 Yr Canadian gold 4 Yr Canadian gold 4 Yr Canadian Club Shry Cask 8Yr Canadian hunter Traveler 3Yr Canadian Ltd 3 Yr Canadian Ltd 3 Yr Canadian Mist Trvlr Canadian Club Classic 12Yr Crown royal Black Crown royal Cask #16 Crown royal extra rare Crown royal reserve Forty Creek Barrel Select harwood harwood Northern Light 3 Yr Northern Light 3 Yr James Foxe Paramount Canadian Pendleton Canadian rich & rare rich & rare Crown royal Crown royal Crown royal Crown royal v O gold 8 Yr Seagrams v O Cndn Trv 6 Yr Spicebox Cndn Spiced Whsky Windsor Supreme Traveler 3Yr Windsor Supreme 3 Yr Windsor Supreme 3 Yr Windsor Supreme 3 Yr

$ 26.35 $ 16.05 $ 12.30 $ 11.20 $ 12.30 $ 5.65 $ 6.10 $ 10.80 $ 16.65 $ 21.50 $ 20.45 $ 26.35 $ 13.50 $ 13.50 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 34.35 $ 10.55 $ 21.05 $ 26.35 $ 16.90 $ 14.90 $ 14.75 $ 26.15 $ 20.85

80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 86.0 100.0 100.0 100.0 100.0 70.0 100.0 100.0 100.0

$ 11.75 $ 24.05 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 13.10 $ 7.45 $ 13.60 $ 5.85 $ 6.60 $ 13.65 $ 14.05 $ 11.65 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 13.60 $ 8.60 $ 8.75 $ 17.60 $ 25.60 $ 61.45 $114.15 $ 41.25 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 21.25 $ 7.00 $ 13.60 $ 21.05 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 8.45 $ 16.90 $ 7.90 $ 7.90 $ 17.15 $ 10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

canadian

viOLaTiONS&PeNaLTieS FOr The reCOrD LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS (Orders issued March 2012) aKrON: S a entertainment inc. dba Cutie Pie’s Lounge: possession or sale of beer or intoxicating liquor not authorized under their permit – revOKeD aTheNS: Pigskin enterprises, inc.: sale of beer to a minor - $1,800 or 12 days BeLLaire: vFW Post 626 JB Kelly C Weekly: possessing or operating a gambling device; operating an electronic video gambling device; operating a game of chance or scheme of chance for profit; operating a gambling house; recklessly permitting public gaming; alcoholic beverages not maintained in a potable condition - $750 or 6 days CaNTON: aMF Bowling Centers inc. dba aMF hall of Fame Lanes: sale of beer to someone under the age of 21 - $1,500 or 10 days CeNTerviLLe: eastern village inc. dba China Cottage: sale of beer to someone under the age of 21 - $1,000 or 8 days; W&W Pizza inc. dba godfather’s Pizza: sale of beer to

someone under the age of 21 - $1,500 or 10 days

consumption - $300 or 3 days

CiNCiNNaTi: alley Tavern LLC: purchase of beer and/ or wine for resale from someone other than an a or B permit holder; sale of beer or wine upon the premises while permit was under suspension; sale of spirituous liquor received from an unapproved source - $600 or revOKeD; Famzay Business ideas inc. dba La Canasta groceries: purchase of beer and/ or wine for resale from someone other than an a or B permit holder - $200 or 2 days; rinky Dink inc.: failure to obtain or renew a valid food establishment license and/or food service operation license – in violation, no penalty; OBg group LLC dba O’Bryon’s irish Pub: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days; Kahoots Pub LLC dba Kahoots Pub LLC: fixtures, equipment, tables, counters, coolers/ refrigerators, or utensils not clean or sanitary; sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,600 or 11 days

CLeveLaND: italian american Brotherhood dba Nido italica inc.: sale of beer to individuals under the age of 21; furnishing beer to someone under the age of 21; sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - $1,500 or revOKeD

CirCLeviLLe: Debra edmonds: beer sold for on premise consumption removed from the premises for off premise

COLUMBUS: hatlestad Co. dba Brew Stirs: sale of beer to someone under the age of 21 - $850 or 7 days; 5411 inc. dba Columbus Solid gold: allowing improper conduct, to wit, public indecency - $800 or 8 days; Dougs Lounge inc. dba Doug’s highway 23: fixtures, equipment, tables, counters, cooler/ refrigerators, or utensils not clean or sanitary; alcoholic beverages not maintained in a potable condition - $600 or 3 days; ay Kurate Co. inc. dba Safari ethopian restaurant: possession or operation of a gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming; failure to display liquor permit in a conspicuous place; fixtures, equipment, tables, counters, coolers / refrigerators, or utensils MaY 2012 OhiO Beverage MONThLY 65

viOLaTiONS&PeNaLTieS not clean or sanitary $800 or 8 days; robert ventresca and Paul Fenner dba island Fever: consumption after hours allowed under the permit; allowing improper conduct, to wit, drug possession - $600 or 6 days; 1602 South Fourth St inc. dba Bow Wow: failure to display liquor permit in a conspicuous place - $300 or 1 day; 1602 South Fourth St inc. dba Bow Wow: consumption after hours allowed under the permit; hindering or obstructing an investigation or inspection - $500 or 5 days DaYTON: Bilana inc.

Congress Lanes: on Sunday without proper permit - $300 days

dba sale the or 3

eaSTLaKe: 36219 vine inc.: payment for a permit fee with a check that is not honored by the permit holder’s bank or financial institution – revOKeD FairFieLD: acapulco Mexican restaurant inc. dba acapulco Mexican restaurant: sale of beer to someone under the age of 21 - $1,200 or 8 days grOve CiTY: Frederick e Peterson LLC dba grove City inn: possessing or operating a gambling device; operating an electronic video gambling 66 OhiO Beverage MONThLY MaY 2012

device; operating a game of chance or scheme of chance for profit; operating a gambling house; recklessly permitting public gaming - $1,000 or 5 days JaCKSONviLLe: Jerry Lee Kovach dba Jerry’s Sports Bar: allowing gambling on the premises, to wit, an illegal raffle - $300 or 3 days PLeaSaNTviLLe: Natural Choices inc. dba New Salem Country & Beer garden: consumption after hours; alcoholic beverages not maintained in a potable condition $500 or 5 days SCiO: Tappan Lake Marina inc.: sale and/or possession of beer and/ or intoxicating liquor on the premises while liquor permit was not in force; possession of spirituous liquor without the proper permit - $600 or 6 days SOUTh ZaNeSviLLe: Jessica Buckman dba MvP Sports Bar & Billiards: sale or furnishing of alcoholic beverages after 9 pm at a price less than charged other patrons - $300 or 3 days ThOrNviLLe: Cudajo inc. dba Cuda Jo’s: sale of beer to someone under the age of 21 - $450 or 3 days TOLeDO:

MrZ

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recovery of Toledo inc. dba The recovery room: failure to obtain a valid retail food establishment license and/or food service operation license – in violation, no penalty imposed TreNTON: emery a Williams: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days TrOTWOOD: aL Post 613 Fort McKinley Memorial home: possessing or operating a gambling device; operating an electronic video gambling device; operating a game of chance or scheme of chance for profit; operating a gambling house; recklessly permitting public gaming; operating an illegal raffle – in violation, no penalty imposed WaShiNgTON COUrT hOUSe: Josh allen Merriman dba Beerman’s Bar & grille: alcoholic beverages not maintained in a potable condition; sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $800 or 8 days WOrThiNgTON: Food Works inc.: sale of beer to someone under the age of 21 - $750 or 6 days

Like most spirits, Tales of the Cocktail® keeps getting better with age.

, 2012 h t 9 2 h t 5 July 2 New Or OrLLea eaN Ns, LLaa

Over the years, quite well. From a small gathering of cocktail meeting place for all those mesmerized by the art of mixology. Now, as we celebrate our 10th Anniversary, we’re ready for the biggest Tales of the Cocktail® yet. Join us in New Orleans for five days of culture, cuisine, conversation and the best cocktails ever made at a festival that just coming of age. To learn more about this historic event and to get your tickets and book your hotel rooms, visit TalesoftheCocktail.com.

Tales of the Cocktail salutes the generous spirit of their sponsors:

10 Cane Rum, 1792, 360 Vodka, 42Below Vodka, A. Smith Bowman Distilling, Aberlour a’bunadh Single Malt Scotch Whisky, Absolut Vodka, Akvinta Vodka, American Beverage Marketers, American Distilling Institute, Anchor Distilling Company, Angostura Bitters, Angostura Rum, Appleton Estate Jamaica Rums, Armagnac, Aromatic Pimento Bitters, Auchentoschen, Avenue Pub, Averell Damson Gin, Averna, Aveze Gentiane Liqueur, Bacardi, Bacardi 8, Bacardi Rum, Bacardi USA, Bad Dog Bar Craft bitters, Bailey’s, Balvenie 14 Year Caribbean Cask, Balvenie Scotch, Banks 5 Island Rum, BarSmarts, Beam Global, Becherovka, Beefeater 24, Beefeater Gin, Belvedere Vodka, Benedictine, Berentzen Liqueur, Beverage Media, Bissap Breeze, Bitter End Bitters, Bitter Tears, Bittermens, Bitters Old Men, Black Velvet Reserve 8-year aged Whisky, Black Velvet Whisky, Blackbull Blended Scotch Whisky, BNIC, Bols Blue Curacao, Bols Creme de Cacao, Bols Genever, Bols Sole Gin, Bombay Sapphire East Gin, Bombay Sapphire Gin, Bonal, Bootlegger 21 New York Vodka, Botran Rum, Boyd and Blair Vodka, Branca Distilleries, Breckenridge Bitters, Breckenridge Bourbon, Breckenridge Distillery, Breckenridge Vodka, Buffalo Trace, Buffalo Trace Bourbon, Bulleit Bourbon, Bulleit Bourbon and Rye, Bulleit Rye, Camara National de la Industria Tequilera, Campari, Camus Cognac, Caorunn Gin, Cardinal Glass, Caribou Crossing Canadian Whisky, Chartreuse, Chinaco Tequila, Chichicapa, Citadelle Gin, Clément, Cointreau, Combier Distillery, Combier’s Elixir, Combier’s Kummel, Corsair Distillery, Corsair Triple Smoke American Single Malt Whiskey, Corsair Artisan, Cuca Fresca Cachaca, Cutty Sark Blended Scotch Whisky, Dallas/Texas Tasting Room, Dancing Pines Distillery, Death’s Door Spirits, Deep Eddy Vodka, Del Maguey Mezcal, Demitri’s Bloody Mary Mix, Dewar’s, Diageo, Diplomatico Rum, Distillery No. 209, Domaine de Canton, Domaine Select, Don Julio Tequila, Don Q Añejo Aged Rum Puerto Rico, Don Q Gran Anejo, Dos Maderas 5+5 PX Rum, Drambuie, Drink Me Magazine, Drinkupny. com, Dry Fly Distilling, Dry Sack Sherry, Dry soda, Eagle Rare, Edinburgh Gin, El Dorado Rum, Employees Only, Encanto Pisco, Elite, Excellia Ropasado Tequila, EU, Fee Brothers, Few Spirits, Fidencio Mezcal, Firefly Sweet Tea Vodka, Fonseca Porto, Four Roses Bourbon, Frederick Wildman & Sons, G’Vine Gin, George Dickel, George Dickel No. 12, George Dickel Tennessee Whisky, Glace Luxury Ice, Glenfiddich, Glenfiddich Scotch Whiskey, Glenlivet & Chivas, Gonzalez Byass, Gosling’s Rum, Grand Marnier, Grey Goose, Haus Alpenz, Heaven Hill Distilleries, Heaven Hill Whiskies, Hendrick’s Gin, Hennessy, Herbsaint, Highwest Distillery, Hirsch Selection, Hirsch Small Batch Bourbon, House Made Bitters, Hudson Whiskies, Hum Spirits, Imbibe Magazine, Imbue Vermouth, In the Mix Magazine, Indie Spirits Tasting Room, Illegal Mezcal, iSi North America, Jagermeister, Jameson, Jefferson’s Bourbon, Kahlua, Kappa Pisco, Kilbeggan Irish Whiskey, Koval Distillery, Laird and Co., Laird’s Applejack 7 year old, Laird’s Applejack Brandy, Laird’s Applejack Brandy 12 year old, Larceny, Leblon Cachaca, Lillet, Lillet Rose, Lirette Selections, Local Wine & Spirits, Louis Royer Cognacs, Lounge Attire, Lounge Attire Premium Cocktail Cranberries, Luxardo Maraschino Liqueur, Luxardo Marsca Cherries, Macchu Pisco, Marie Brizard, Martell XO Cognac, Martin Miller’s Gin, Martini & Rossi, Master of Whisky, Merlet Crème de Cassis, Merlet Spirits, Metaxa 5 Star, Mezcales de Leyenda, Michter’s Whiskey, Middle West Spirits, Midori Melon Liqueur, Milagro Tequila, Monkey Shoulder, Montanya Distillers, Mount Gay Rum, Moutai, Mutineer Magazine, National Honey Board, New Holland Artisan Spirits, Nonino, Nonino Amaro, Offbeat Magazine, Old New Orleans Rum, Old Pulteney Single Malt Scotch, Ole Smokey Moonshine, Olmeca Plata Blanco Tequila, Osocalis Distillery, Oxley Gin, PAMA, Partida 100% Organic Agave Nectar, Partida Tequila Anjeo, Partida Tequila Blanco, Partida Tequila Reposado, Peach Street Distillers, Pechuga, Perfect Puree, Pernod Absinthe, Pernod Ricard, Pernod Ricard USA, Peychaud’s Bitters, Piedmont Distillers, Pierre Ferrand 1840 Cognac, Pierre Ferrand Dry Curacao, Pig’s Nose Scotch Whisky, Pink Pigeon, Pisco Porton, Pisco Tasting Room, Plymouth Gin, Prohibition Distillery, Purity Vodka, PURUS Organic Wheat Vodka, Quady Winery, Redemption High Rye Bourbon, Redemption Rye, Redemption Whiskeys, Regan’s Bitters, Remy Cointreau, Ricard, Reyka, RHUBY, River Parish Disposal, ROOT, Rothman and Winter, Royal Canadian Small Batch and Caribou Crossing, Rum For All, Sailor Jerry Rum, Samaroli Evolution, Sandeman Port, Santa Teresa Rum, Santo Domingo Albrradas, Saveur, Sazerac Co., Sazerac Rye, Scrappy’s Bitters, Secrets in Lace, SerendipiTea, ShakeStir, Sidney Frank Portfolio, Sheep Dip, Siembra Azul Tequila, Slow and Low Rye, SNAP, Smooth Ambler, Solerno, Spicebox Whiskey, Spirit of Italy, Square One Spirits, St. Germain Elderflower Liqueur, Suntory, Sutton Cellars, Tanquera Gin, Tanqueray London Dry Gin, Tanqueray London Dry, Tanqueray TEN, Tequila Ocho, Terra Spice, Tobacco Free Living, Truvia® natural sweetener, Tuthilltown, Ultimate Spirits Challenge, United States Bartenders Guild, Vanberg & DeWulf Beer, Varnelli, Vektor Vodka, Victoria Gin, Vida, Vya vermouth, WhistlePig Straight Rye, Wild Turkey, William Grant & Sons, Wines of France, Yelp, Zacapa Rum, Zaya Rum, Zico

TOC-000_2012APR_BevMediaAdfinal.indd 1

4/10/12 2:57 PM

Welcome to the neighborhood

O

ur Russian River Valley Chardonnay and Pinot Noir are prime

examples of this growing region. Warm, sunny days and cool foggy evenings enable the grapes to ripen more slowly, producing smaller, more concentrated fruit with excellent brix at harvest. Both wines are handcrafted in small lots with sophisticated flavors and long silky

finishes. Please, enjoy our wines and welcome to Picket Fence.

Picket Fence Vineyards, Sonoma, CA | 707.265.4003 | Marketed by 585 Wine Partners | www.picketfencevineyards.com

PF.1201 Bev Media May ad.indd 1

3/29/12 11:48 AM