Ohio Beverage Monthly - October 2011 by Molly Hunter

October 2011

SCOTCH ROCKS

Distillers Keep Category Fresh

BEYOND THE BOX

New Packaging Provides Alternative Appeal

CRAFT BEER

Major Brewers Go Micro

also

BEAM FLIES SOLO

Company Charts its Own Course

OCTOBER 11

22 FEaTuREs 22 sCOTCh WEaThERs ThE sTORm Primed for expansion, scotch producers tap subtle variations for growth.

44 BREW CORnER: Can’T BEaT ‘Em? JOin ThEm The major brewers are getting in on the craft beer game.

4 PuBlishER's mEssagE 6 suPERinTEndEnT OF OhiO liQuOR COnTROl REPORT

28 Flying sOlO With a new name and independent trading status, Beam inc. charts its course as a pure play spirits company.

7 mEssagE FROm ThE OlBa EXECuTivE diRECTOR

36 BEyOnd ThE BOX new packaging innovations stand out on shelves and back bars.

8 & 9 lEgal issuEs

dEPaRTmEnTs

48 sPEakEasy: TOm sTEFFanCi W.J. deutsch’s president discusses the under-$10 wine segment and important consumer trends.

11 lasT Call 13 EvEnTs & BEnEFiTs 14 PERmiT hOldER in ThE sPOTlighT 15 ThEBaRBlOggER.COm 17 ChEFs CORnER 59 shOPPing nETWORk 62 WhOlEsalE PRiCE lisT 73 viOlaTiOns

OCTOBER 2011 OhiO BEvERagE mOnThly 3

insidEOhiO

Publisher's message By PhiliP a. CRaig good pour percentages are. Barry Chandler of the barblogger. com offers advice on utilizing your Twitter account to the fullest on page 15 and Chef Quinn explains the imporatance of food saftey in his column this month on page 17.

ThERE is an EXCiTing, lEgal dEvElOPmEnT ThaT yOuR EsTaBlishmEnT Can TakE advanTagE OF TO add EXCiTEmEnT and Fun FOR yOuR CusTOmERs

Philip a. Craig, Publisher

want to once again thank all of the vendors and everyone who attended the 2011 Buckeye Bar Expo at the Bluestone! The 10th Buckeye Bar Expo was another success! We will already begin preparing for next year's show, so please make sure to offer your feedback, feel free to give us a call at 1-800-678-5995 with those comments. make sure to view images of the show and read the recap on pages 14 and 15. The OlBa wants bar owners to know that a posted no firearms sign in their establishment still has to be obeyed by concealed weapon carriers, visit page 9 for a sign to frame and post. make sure to read The last Call on page 11 this month. Bevinco answers their most frequently asked question when explaining what

Ohio Beverage monthly volume 2, no 10 (issn 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip a. Craig pcraig@ohiobeveragemonthly.com

general Counsel

Jacob C. Evans, Esq. jevans@ohiobeveragemonthly.com

EdiTORial Editor in Chief

aRT & dEsign art director graphic designer assistant designer Ohio art director

There is an exciting, legal development that your establishment can take advantage of to add excitement and fun for your customers while increasing profitability for establishment, be sure to get details on page 7. The OlBa works hard to bring you the latest information in the alcohol industry. it is the OlBa's priority to keep you ahead of the game!

molly k. mckee mmckee@ohiobeveragemonthly.com

larry lee llee@bevmedia.com dana Buonincontri dbuonincontri@bevmedia.com Josue Romero jromero@bevmedia.com megan W. Jordan mjordan@ohiobeveragemonthly.com

PRinT & PROduCTiOn Print services manager

lee stringham lstringham@bevmedia.com 410.519.7034

advERTising Ohio ad sales

national & Regional ad sales

sales Promotion manager

megan W.. Jordan 614.241.2222 mjordan@ohiobeveragemonthly.com Jody slone-spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica Roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPERaTiOns Circulation Finance & accounting

Congratulations 2011 Ohio's Favorite Bartender, megan Warzala of The dub Pub ! 4 OhiO BEvERagE mOnThly sEPTEmBER 2011

sylvia Prince sprince@bevmedia.com seth niessen sniessen@bevmedia.com Randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (issn 1065-9846) October 2011, vol. 2 no.10. Postmaster, send change of address information to Ohio Beverage monthly, 37 W. Broad st, suite 480, Columbus, Oh 43215 Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

naTiOnal COvERagE, lOCal advanTagE

The Beverage network Publications are serviced by Beverage media group, inc., 116 John street, 23rd Floor, new york, ny 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.Bevnetwork.com

OCTOBER 2011 OhiO BEvERagE mOnThly 5

suPERinTEndEnT'smEssagE

POPulaTiOn shiFTs mEan liQuOR QuOTa ChangEs Could mean a Waiting game or availability By BRuCE d. sTEvEnsOn, suPERinTEndEnT OhiO divisiOn OF liQuOR COnTROl

very september, the state’s liquor permit quotas undergo evaluation. This could mean more permits are available or it could mean a waiting game for would-be operators. What causes the change? Population shifts. Carryout and bar/restaurant licenses are quota-based. The

Bruce d. stevenson, superintendent

number of permits depends on township or city population. if no permit is available, a potential business would wait for someone to cancel, get another business to transfer its license to you, or hope for a population boom. The division does not take licenses from existing businesses. We just don’t issue any new ones until the quota is in balance. The Ohio department of development updates the state’s population data each fall. When the federal census is done every 10 years, the estimates are adjusted. That’s why we see the biggest population shift once each decade. That process has just been

6 OhiO BEvERagE mOnThly sEPTEmBER 2011

completed for the 2010 u.s. Census. Ohio’s largest county, Cuyahoga did not lose population. That was a surprise since it bucks the trend we have seen in recent estimate years. Cuyahoga County’s population increased from 1,275,000 to 1,280,000, an increase of 5,000 people. however, the City of Cleveland’s population decreased by 35,000; which meant a loss of 35 C-class (carryout) licenses. There are still beer carryout (C-1) openings, but not wine. Cleveland also lost 17 d-class (establishment) licenses. There were no openings. When licenses are cancelled, none will be issued until we are within quota.

CaRRyOuT and BaR/REsTauRanT liCEnsEs aRE QuOTaBasEd. ThE numBER OF PERmiTs dEPEnds On TOWnshiP OR CiTy POPulaTiOn. Cincinnati lost 37,000 in population. hamilton County went down in population, too; from 855,000 to 790,000. dayton’s population decreased by 12,000 resulting in a loss of 12 C-class and 6 d-class permits. But montgomery County gained about 3,000 in population, with the largest growth in miami Township. Franklin County population grew

from 1,150,000 to 1,205,000, with big growth in Jefferson Township. The township is located east of gahanna and Port Columbus; its population grew from 4,600 to 10,200. The City of Columbus is also growing. Columbus gained 18 C-class and 9 d-class licenses. There were C-1 (beer) and C-2 (wine) openings before the updated numbers. But no d-class permits were available and they are in demand in Columbus: 43 applications are on the waiting list. We added 24 new d-1 permits because of the population shift; some people will still be waiting. you can get information about available permits in your area by visiting us online at www.com.ohio. gov. For all the latest information on the department of Commerce, division of liquor Control, follow us on Twitter @ohioliquor for all the news from the department of Commerce division of liquor Control.

diRECTOR'smEssagE

PROvidE addiTiOnal hOsPiTaliTy OPTiOns FOR CusTOmERs

Find Out how you Can get involved

By PhiliP a. CRaig

in your establishment, we would suggest you work with an established distributor of games. additionally, we would encourage you to have a letter from the manufacturer of the game that makes it clear the game is a game of skill under Ohio law and if the game is challenged in court, the manufacturer will pay for the defense of the game. legal machines and now clear law saying you can pay out $10 gas cards means customer traffic for your business! if you have not already done so, reach out to your coin-op company to talk to them about getting machines in your establishment. if you do not have a coinop company or need to be put in contact with someone, we can put you in contact with good Chance Enterprises. We have previewed their games and are quite impressed. good Chance Enterprises is PLEASE ENJOY RESPONSIBLY a state wide pearlvodka.com organization that Facebook.com/PearlVodka prides itself on @PearlWedCake providing top notch customer service and new and innovative games. We are ÂŠ2011 Pearl Flavored Vodkas 35% Alc./Vol. (70 Proof). recommending Imported from Canada by Pearl Spirits Inc., St. Louis, MO.

he OlBa continually seeks out new opportunities for you to have additional hospitality options for your customers. To that end, we are now reaching out to you once again. On October 13th, Ohio house Bill 277 takes effect and it will allow the awarding of $10 gas cards as prizes for winners of skill based games. This is an exciting, legal development that your establishment can take advantage of to add excitement and fun for customers while increasing profitability for yourself. When placing these machines

them because we know that these are seasoned professionals who

Phil Craig, Executive director

understand skill based games and can help you be successful!

On OCTOBER 13Th, OhiO hOusE Bill 277 TakEs EFFECT and iT Will allOW ThE aWaRding OF $10 gas CaRds as PRizEs FOR WinnERs OF skill BasEd gamEs. if you have any questions about this effort, just give us a call at 800-6785995. if not, enjoy the new games and the larger profits from skill based games.

ÂŽ

OCTOBER 2011 OhiO BEvERagE mOnThly 7

lEgalissuEs

COuRT OF aPPEals dECisiOn upholds Common Pleas Court Ruling By davE RaBER

here have not been many liquor cases decided by the court of appeals this year, but an interesting one was rendered last month. lorenzo’s drive Thru appealed an Order of the liquor Control commission which found them in violation

dave Raber, OlBa legal Co-Counsel

of R.C. 4301.22(B), but ordered no penalty. We will need to also review the common pleas decision for an explanation to why a permit holder would appeal an “in violation, no penalty order.” The permit holder was found in violation of also violating R.C. 4301.66 – hindering an inspection. i have written repeatedly in this article that hindering an inspection is a charge the Commission takes very seriously. in this case, the common pleas court dismissed the R.C. 4301.66 violation because the Officer involved admitted there was no investigation or inspection of the permit premises. Thus, the charge under R.C. 4301.66 was simply inapplicable to the facts in this case. Because the state did not cross-appeal on this issue, the court of appeals did not address the R.C. 4301.66 issue in its decision. Regarding the R.C. 4301.22(B) violation, selling alcohol to an intoxicated person, the facts showed that a police officer observed a person walking down the street in an intoxicated condition. The alleged drunk was weaving and staggering towards lorenzo’s drive Thru. he entered the premises at which point the Officer exited her vehicle and approached the premises. The officer testified she observed someone inside handing what appeared to be change to the intoxicated patron. When the patron exited the store the

Officer approached him and he was holding a cold beer in a brown paper bag. at this point the Officer further observed he had a hard time standing still, his speech was highly slurred and his eyes were bloodshot. The manager (not present during the alleged sale) and owner denied that the premises had sold the intoxicated person a beer. The officer could not identify the employee that allegedly sold the beer, but the manager acknowledged that some of the employees had just left work. The manager testified that he questioned the employees and both clerks that worked that evening denied having furnished beer to the patron. There was testimony that the intoxicated person told the Officer he purchased the beer from lorenzo’s, but there was also conflicting testimony that he told the owner that he had not purchased the beer from his store. There was also an independent third witness who testified on behalf of the permit holder. This person is an employee of a cable television company who was in the vicinity at the time. The Cable guy testified that as he was filling his van at the gas station, a person approached lorenzo’s that was very drunk and was already holding a can of beer before reaching lorenzo’s. While the common pleas court noted that the case contained conflicting evidence it upheld the Commission’s finding of violation because, “as finder of fact, [the liquor Commission] was entitled to find the testimony of the Officer more credible. The court of appeals ruled that like the common pleas court, it was unable to substitute its judgment for that of the Commission and found no abuse of discretion on the part of the common pleas court in affirming the violation of R.C. 4301.22(B). Please find on the adjoining page a sign you may post reminding patrons not to bring firearms into your establishment. While the law has changed, you may still post a sign forbidding the bringing of firearms onto your premises. Concealed carry permit holders musT obey your sign or face charges.

8 OhiO BEvERagE mOnThly sEPTEmBER 2011

sEPTEmBER 2011 OhiO BEvERagE mOnThly 9

newproducts&promos

HIrAm wALKer CARAMEL APPLE IS FALL IN A BOTTLE

LIttLe red trucKs ARE PERFECT FOR CHRISTMAS

GrAn duQue d’ALBA ’ALBA Xo IS A WINNING BRANDY

Hiram Walker introduces Caramel Apple, the newest flavor addition to its portfolio of all-natural liqueurs, schnapps, brandies and triple-secs. Hiram Walker Caramel Apple complements a variety of other spirits and mixers in seasonal cocktails. The launch is being supported with trade advertising, blogger outreach, retail sampling and custom POS. SRP: $9.99

New from Red Truck for the holiday season are the “Little Trucks”—the same bold Red Truck Red table wine, now available in 187ml bottles that make perfect stocking stuffers. Red Truck is part of the Bronco Wine Company portfolio of wines owned by the Franzia family which has been in the wine business for more than 110 years. Red Truck is marketed nationally by 585 Wine Partners.

Gran Duque D’Alba XO is an artful combination of soleras of Gran Duque D’Alba and Gran Duque D’Alba Oro aged 18 years. Final aging takes place in American oak casks that previously held Don Guido, an award-winning 20-year-aged Pedro Ximénez sherry. Gran Duque D’Alba XO has received gold medals in numerous competitions and scored 91 points at the 2011 Ultimate Spirits Challenge.

hiramwalker.com

585winepartners.com

williams-humbert.com

707-265-4003

tuAcA LIQueur’s TEMPERATURE DROPS Tuaca Liqueur recently launched a limitededition package featuring a sketch of the iconic Tuaca Lion designed by celebrity tattoo artist Corey Miller. The thermochromatic ink uses a unique dye that changes color based on temperature. When the ink on the Tuaca label turns blue, it has reached the optimal chilled temperature. SRP: $21.99

tuaca.com

trI-VIn Imports PRESENTS “TUSSOCK JUMPER” WINES Tri-Vin Imports, Inc. introduces Tussock Jumper, a new premium, multi-regional brand that features some of the world’s best-known grape varieties bottled at origin. The labels vividly illustrate the link between local grapes and local animals in a simple and humorous way that encourages the consumer to explore the Tussock Jumper series. SRP: $9.99

tri-vin.com

RELEASE THE HOUND WITH cu cHuLAInn IRISH WHISKEY Cu Chulainn (pronounced Koo Kullen) means “Hound of Cullen” and is named for one of the greatest heroes in Irish legend. The Irish whiskey is distilled by Cooley Distillery and blended by the Cu Chulainn Irish Whiskey Company. The result is smooth and easy drinking, with notes of spice, smoke and a hint of honey. SRP: $23.99

terra.ie

info@tri-vin.com

10 OhiO BEvERagE mOnThly sEPTEmBER 2011

OCT_2011_NPP_ALL.indd 1

9/12/11 3:19:42 PM

lasTCall

lasT Call

What's a good Percentage? By ChuCk dEiBEl

hat’s a good Percentage and What do most people pour? hi, and welcome back to The last Call! it’s good to see you. i probably get asked “What’s a good percentage? “more than any other single question in my business. and a lot of operators want to know what’s a good size for a standard shot. and what’s a good percentage? is it 25%? how about 30%? do you break it down by inventory class (liquor, bottle beer, wine and draft) or do you group them all together? Or do you do both? is the question for overall or is it for each inventory class – liquor, Wine, Bottle Beer, draft Beer? you should be tracking for each inventory class and for the overall number. The answer to that question is based on your cost for your inventory and the serving size, along with the selling price of the product you are selling. Often, market demand controls to a degree what you can sell something for. here is what my research has shown to me. The range of the overall ideal Percentage is 17.7% to 34.8%, with the average being 27.6% The range on the liquor ideal Percentage is 11.0% to 30.3%, with the average being 21.1% The range on the wine ideal Percentage is 13% to 67%, with the average being 29.7%. The range on the bottle beer ideal Percentage is 15.8% to 51.7%, with the average being 30.5% The range on the draft beer ideal Percentage is 22.3% to 53.7%, with the average being 33.9%. i am not showing the numbers for the actual percentages. ideal is a target that you can calculate for each product you have, but to determine the efficiency of your operations you need to recalculate the ideal number for each period of time you are measuring and compare that to your actual percentage for the same time period, as your product mix will change. so just what is the most popular one shot pour size? is it 1.25 oz, 1.50 oz. or is it 1.00 oz. does it really matter that you know? and do you know your modifier size for rocks pours (long-pours)? and

are you charging the correct price for that little bit of extra liquor? and what’s a good martini pour size? make sure you cost out the incremental liquor. in Ohio, the most common pour size is 1.50 at about 50% of the bars and the second most common pour size is 1.25 oz at about 40% at all bars. Then comes 1.75 oz at 5% and then a 2.00 oz pour size at 3% of all bars. Other sizes are at less than 1% of all bars.

in OhiO, ThE mOsT COmmOn POuR sizE is 1.50 aT aBOuT 50% OF ThE BaRs and ThE sECOnd mOsT COmmOn POuR sizE is 1.25 Oz aT aBOuT 40% aT all BaRs. The way to calculate your pour cost percentage for pricing out your drinks is to take the number of shots you get out of a bottle, divide that quantity into the cost of the bottle for your cost and then divide that number by your selling price. you do have to decide if you are tracking it with or without sales tax. you should do it without sales tax as you can’t keep that money. a nifty trick is to divide the cost per shot by the desired percentage and that will tell you your selling price for the drink. For example if i get 27 shots out of a bottle (standard pour size is 1.25 oz) and the bottle cost is $7.50, then my cost per shot is 27.7

Chuck deibel

cents. if i want a “well” pour cost of 8%, then i divide 27.7 by 8% and get $3.46. By multiplying that by 1.0725 for sales tax, i then arrive at a selling price to the customer of $3.72 and would round that up to $3.75. Remember there is a difference between your idEal (or desired Pour Cost) percentages and your aCTual percentages. ideal is recalculated by dividing the cost of what’s sold, plus the cost of spills and comps by net sales. actual Pour cost percentage is a calculation of the cost of the product used divided by your actual sales in dollars. There is a difference. most bar operators don’t calculate their ideal cost, either for pricing or recalculated on an ongoing basis. see you next month! Feel free to call or write with questions – We are glad to help!

sEPTEmBER 2011 OhiO BEvERagE mOnThly 11

3:19:42 PM

12 OhiO BEvERagE mOnThly sEPTEmBER 2011

EvEnTs&BEnEFiTs

anOThER BuCkEyE BaR EXPO suCCEss!

Thank To all atendees and Participants!

molly mckee, OlBa management Team

he 10th annual Buckeye Bar Expo on september 19 was a great success! Over 1,000 permit holders and their employees attended the Expo at the Bluestone in Columbus. Thanks to our sponsors: Buckeye vodka, Comp management and RJ Reynolds. Thank s, as well, to all the other vendors who par ticipated, which included 614 magazine, a . hardy usa lt d . , B a c a r d i usa , B a r R a g s d r i n k w e a r, B e m y d d , B e v e r a g e specialties, Bevinco Bar ser vices, Buckeye Beverage systems, Buckeye linen service, Buckeye vodka, Coco lopez, Columbus alive, Columbus distributing Beverages ltd., Comp management inc., Comp management health systems, Constellation Brands, Crider solutions, Custom Earpiece, digital dining / POs innovation, dRC marketing, duro-last Roofing, Figgs liquid innovations, garner insurance services, heidelberg spirits/Cupcake vodka, hood River, hotbarspot.com, inv isio n studios , l & P vending, lancaster Bingo, merchant Payment ser vices inc., middle West spirits,

By mOlly mCkEE

Ohio licensed Beverage association, Ohio liquor law Consulting Firm, Ohio lot ter y, Ohio Tavern news, Ox y water, Pernod Ricard, Proximo spirits, Remagen inc., Remy martin, Rossi-Thornburg hospitality insurance, Rumpus by gasser Chair Company, sazerac, southern Wine and spirits of O hio, stre et h op adver tising, thebarblogger.com, The Craig group inc., The Other Paper, Tito’s, Whitey’s, William grant / Brown Foreman and southern Wine and spirits. Rain didn’t stop the fun! attendees were treated to a Party on The Patio featuring small Town sleeper, Rocket Red and Feedback. The gin Blossoms were the featured act of the after Party, courtesy of Comp management.

OvER 1,000 PERmiT hOldERs and ThEiR EmPlOyEEs

of al co h o l m ana g e m e nt Co ur s e. The Ohio division of liquor Control provided a “do’s and don’ts of liquor law” seminar. “self defense for Bar staff,” gave attendees self defense techniques they can use when dealing with unruly customers and “grow your Bar Business using social media” featuring Barry Chandler of thebarblogger.com was a great chance for bar owners to learn how to get their bar involved with social media. The Bluestone provided an excellent venue for the show. Thank you to susan lewis and the entire staff at the Bluestone for helping make this event possible. my staff and i received many positive comments from the vendors who participated in these events. Thanks to all of the permit holders and their employees who attended the Expo. They have made it possible for us to begin planning for next year’s event.

aTTEndEd ThE EXPO aT ThE BluEsTOnE in COlumBus. megan Warzala of The dub Pub was crowned Ohio’s Favorite Bartender at the event. Warzala received $500.00, a trophy, a plaque for her bar and a trip to the nightclub & Bar trade show in lav vegas next march. Thanks to Buckeye vodka for sponsoring the contest! There were several very successful seminars at the Buckeye Bar Expo, as well. state Tam Coordinator max sorensen conducted a Techniques

sEPTEmBER 2011 OhiO BEvERagE mOnThly 13

PERmiThOldER in ThE sPOTlighT

ThE OhiO sTaTE univERsiTy FaCulTy CluB Right in The middle Of The Oval! By ChRisTina shaW

he Ohio state university Faculty Club is a private, member-owned club. home to 23 full-time and 50 part-time employees, the Faculty Club is located between mirror lake and the newly renovated Thompson library right in the heart of The Ohio state university’s

main campus, the Oval. When thinking of the Faculty Club you may envision exquisite dining, elaborate conversation or private, members-only celebrations. What many do not realize is that threre are many special events generated for the public including business meetings, bar and bat mitzvahs and holiday parties. The Faculty Club has also become a prominent venue for holding extravagant wedding

ceremonies and receptions. Being a member of the Ohio licensed Beverage association for 16 years and working in this industry for 25 years, Faculty Club director, Jeff White, a graduate of michigan state university’s hospitality management program, has

14 OhiO BEvERagE mOnThly sEPTEmBER 2011

experienced the ups and downs of our changing economy and stresses the importance of confidence in the purpose of your organization. For those starting fresh in the hospitality industry, his advice is this, “have a strong, well thought out business plan, believe in it and stick with it.” although they are one of 100 campusbased clubs in the country, there are many qualities that set the Faculty Club apart from the rest. memberships to the club are available to staff and faculty, hence the name, as well as to alumni, graduate students and parents of currently enrolled students. “We are the place where the campus community comes together,” says White.

WhEn askEd OF ThEiR Plans and dREams FOR ThEiR BusinEss, WhiTE REPliEd, “OuR Plan is TO COnTinuE TO BE ThE PREmiERE CamPus lOCaTiOn FOR ThE EnTiRE CamPus COmmuniTy and all OF iTs guEsTs.” i doubt you will see The Ohio state university Faculty Club lingering in the shadows as they have high hopes for their future endeavors. When asked of their plans and dreams for their business, White replied, “Our plan is to continue to be the premiere campus location for the entire campus community and all of its guests.” Complimentary coffee is available to members in the member’s lounge monday – Friday beginning at 8:00 a.m. lunch and dinner services run daily for members of the club. The main dining

Room lunch service is held monday – Friday from 11:30 a.m. – 1:30 p.m. and the Colleagues lunch Buffet is held monday – Friday from 11:00 a.m. – 2:00 p.m. Colleagues Prix Fixe dinner menu is available Thursday evenings from 5:00 p.m. – 8:00 p.m. The club is open to members on weekends for special events and a monthly sunday brunch. upcoming member events at the Faculty Club include a viewing of the WOsu university district neighborhoods presentation on Thursday, October 6 at 8:00 p.m., Fall Fling on Friday, October 14 at 5:00 p.m. and Chilean Wine Tasting on Friday, October 21 at 6:00 p.m. For more information about The Ohio state university Faculty Club’s upcoming events, newsletter, membership and catering opportunities for the general public, please check out their website listed below. The Ohio state university Faculty Club 181 south Oval drive

Columbus, Ohio 43210 Phone: 614-292-2262 Website: http://www.ohiostatefacultyclub.com/ Facebook: http://www.facebook.com/ pages/The-Ohio-state-universityFaculty-Club/176459039062918

ThEBaRBlOggER.COm

ThE TOP 5 TWiTTER misTakEs yOu shOuld avOid in yOuR BaR Take Full advantage Of Twitter By BaRRy ChandlER 1. “shOuTing” sPECials FOllOWERs

yOuR

There is a tendency among businesses new to Twitter to simply use their account as a way to announce daily happy hour specials or menu changes without interacting with their fans. This is a mistake. While communicating ‘what’s going on’ is one of Twitter’s most natural functions

decisions based on those emotions are not in your best interest. Taking a patient and gentle approach to this one unhappy follower is one of the better PR/marketing functions available via Twitter. you are taking the time to assist a single customer, and this will perhaps help you to keep them as a customer. But more importantly you are providing others with the opportunity to see how highly you value customer service. 3. OvER-POsTing yes, we just criticized you for not being active enough on your Twitter account. But social media is like ice cream — delicious when used correctly in moderation.

(how else will we know whether lady gaga slept well last night?) it shouldn’t be where you stop. Twitter is superior to Facebook as far as the opportunities it provides to listen. To take full advantage of Twitter you have to be engaged in a give-and-take. monitor what your customers are saying and answer their questions. When a customer follows you, follow them back. an easy way to figure out whether you’re doing Twitter the right way is to analyze your tweet stream: if the number of oneway broadcasts dwarfs the replies and RTs you send out, you’ll need to find more balance. 2. ignORing unFavORaBlE TWEETs When some yahoo talks negatively about an experience he or she had with your business, human nature will push your towards anger and avoidance. But

We want you to be interacting with your followers, but we also want you to make sure you aren’t annoying them. Being an active Twitter user is okay as long as what you are posting is relevant. Consistently ranting about personal issues may turn people off. also keep in mind that if you send out 20 tweets in a matter of minutes it is going to clog up the timeline of your followers. it’s possible there are Twitter users out there who don’t want to read that much from your business in such a short period of time. 4. nOT FOllOWing CusTOmERs This is along the same line as not being involved in the two-way component of Twitter. We’ve noticed businesses that don’t make a point of to follow current and

potential clients, or don’t follow customers who have chosen to follow them. Just like in point no. 1, this is wasting an opportunity to read what your base of current and potential customers is saying about you and then offer direct feedback if questions should arise.

WhilE COmmuniCaTing ‘WhaT’s gOing On’ is OnE OF TWiTTER’s mOsT naTuRal FunCTiOns iT shOuldn’T BE WhERE yOu sTOP. something else to consider: We’ve seen instances where customers seem almost thrilled at being followed by a business, particularly one where they are a regular patron. Even the basic electronic friendship gesture of following a person’s account can pay dividends. someone who tweets he or she is fired-up their local pub is following them is the kind of person who will tell friends to give you business. 5. COnnECTing yOuR TWiTTER aCCOunT and nEvER uPdaTing This probably falls under the common sense category, but if you’re guilty it can be crippling to your social media efforts. Few things are worse for a business’ social media efforts than to link a Twitter account to its various online operations – home website, Facebook page, etc. – and then ignore it. When a customer clicks on your Twitter page and sees you haven’t posted anything in a month the message is very clear . . . and very damaging. you don’t care about connecting with your customers, so why should they return the favor?

sEPTEmBER 2011 OhiO BEvERagE mOnThly 15

newproducts&promos

drAmBuIe UNVEILS NEW EXPRESSION, DRAMBUIE 15

contemAssI JOINS THE BRONCO WINE COMPANY FAMILY OF WINES

VAn GoGH VodKA ADDS TWO NEW FLAVORS TO PORTFOLIO

Drambuie Liqueur first introduced its new premium expression Drambuie 15 during this year’s Tales of the Cocktail. A careful curation of old Speyside malts complement the aromas of the original Drambuie recipe and result in a drier expression with strong whisky overtones. Drambuie 15 appeals to both fans of the original offering wanting to trade up as well as those who like to experiment with malt whisky. SRP: $56

Contemassi wines, a collection of Tuscan varietals are a new addition to the Bronco Wine Company line. Wines from this new brand include a Chianti, Toscana, Chianti Classico, Chianti Riserva, Chianti Classico Riserva and Brunello di Montalcino. Contemassi is part of the Bronco Wine Company portfolio of wines owned by the Franzia Family which has been in the wine business for more than 110 years. Contemassi is marketed nationally by Domaine Napa Wine Company.

Van Gogh Vodka has added Rich Dark Chocolate and Cool Peach flavors to their portfolio. Rich Dark Chocolate Vodka packs a decadent punch of cocoa for an intense taste and aromas of coffee and spice—a departure from milk chocolate vodkas. Van Gogh Cool Peach Vodka features a combination of ripe peaches with a bright hint of mint. SRP: $27

us.drambuie.com

domainenapa.com

vangoghvodka.com

707-265-4060

newcAstLe INTRODUCES WEREWOLF SEASONAL ALE

BoLs BARREL AGED GENEVER HITS THE U.S. MARKET

sI soAVe SHOWCASES INNOVATIVE NEW PACKAGING

Newcastle Werewolf is the second of Newcastle’s Limited Edition seasonal brews. Naturally blood red in color, Werewolf offers sweet berry tones and a bitter bite, and is available in 6- and 12-packs as well as 50L draught keg format. The Limited Edition offerings grew out of a collaboration between England’s Newcastle Breweries and Caledonian Brewery in Scotland.

Lucas Bols has released Bols Barrel Aged Genever, developed exclusively for the American market. Designed to attract fans of bourbon, Bols Barrel Aged Genever starts with a malt wine base that is mixed with traditional Genever botanicals, then aged in French oak for at least 18 months. Available in limited quantity starting this fall. SRP: $49.99

The Si Soave bottle may just be too pretty to toss. This holiday season every bottle of Si Soave comes with a stainless steel olive oil pourer to give the bottle an afterlife. Si Soave is a clean and fresh, unoaked white produced by Enoitalia and imported by FX Magner Selections. SRP: $9.99

newcastlebrown.com

lucasbols.com

sisoave.com 800-872-0109

16 OhiO BEvERagE mOnThly sEPTEmBER 2011

OCT_2011_NPP_ALL.indd 3

9/12/11 3:19:47 PM

3:19:47 PM

ChEFsCORnER

FOOd saFETy

Better To Be safe Than shut down

ood safety in the work place is top priority whether you serve a thirty item classic French menu or just chicken wings and burgers. Out of the thousands and thousands of people who come and go from your

By Quinn m. allEn CsC

to become lethal. For example, every time the kitchen staff uses a knife, they likely clean it before returning it to the knife block/holder, but how many times has the inside of that knife's block been sanitized and cleaned? Things like this that can’t be seen at first glance tend to go unnoticed. The next time you are in your kitchen, check all the spots that you can’t see, go beyond the surfaces and get deep in the nooks and crannies of your kitchen.

iT is EasiER TO Pay FOR CasE uPOn CasE OF glOvEs Than iT Quinn allen, CsC

establishment it only takes 1 person getting sick to shut you down for good. it is easy to lose focus after you have been working in the same kitchen, cooking and prepping the same items for years and years, however the reason the business has remained open for those years and years is because someone in the building enforces food safety and runs through the building with a fine tooth comb. Food safety doesn’t confine itself solely to the kitchen, wherever the food goes, the potential for food contamination follows. most food borne illness outbreaks don’t sprout from people rubbing raw chicken on a salad before they serve it, instead it is the less obvious causes of cross contamination and food handling that causes a food

is TO Pay a laWsuiT againsT yOuR BusinEss BECausE an EmPlOyEE ThOughT ThEiR hands WERE ClEan. a very good way to keep up on kitchen cleanliness is to set up a cleaning assignments routine. do a “line pull” in your kitchen. This is where you pull your appliances away from the wall and away from each other. it becomes very obvious if this is a common practice in an establishment by the findings of the “line pull.” also this is not a practice that needs to be kept to the kitchen alone, every employee knows where the dirtiest part of their restaurant/bar is, it's the part they tend to stay away

from. The more it is ignored, the worse it gets, and the higher the risk becomes for food contamination. Cleanliness is only half of the process, next is the actual handling of the food. Once you have clean surfaces and preparation areas, you are ready to begin handling the food for preparation for service. always wear gloves. i don’t care if you have a condition where “Purell” excretes from your hands, you need to make sure gloves are worn at all times and changed when handling different types of foods. Washing gloves off doesn’t count, wash hands and change gloves often. it is easier to pay for case upon case of gloves than it is to pay a lawsuit against your business because an employee thought their hands were clean. a big part of safety in food handling is supervision; don’t allow your employees to use stupidity as a self defense mechanism. if you aren’t serv-safe certified, get certified. This will give you knowledge that you can pass on to the rest of your employees that can uncover problems that have been overlooked in the past. Continuing education is the best way to stay current, new information is uncovered every day. Food safety is a very serious issue and needs to be handled as such. i have just touched on these issues (with washed hands and gloves of course). Just remember the overall message, bleach and gloves are cheaper than bankruptcy lawyers. keep current and keep cooking! if you have any questions about food safety, feel free to contact me at chefquinn@ohiobeveragemonthly. com.

sEPTEmBER 2011 OhiO BEvERagE mOnThly 17

Photograph courtesy of ????????????

aROundOhiO WiTh sOuThERn WinE & sPiRiTs

18 OhiO BEvERagE mOnThly sEPTEmBER 2011

1_4Fra

Oct11 Sh

WHERE LUXURY AND CRAFTSMANSHIP

ME E T S T Y LE AND CR EATIVIT Y THE DESIGNER COLLECTION

“The brand is about style and substance,” says JC Iglesias, Chivas

Chivas Regal has a long history of working with leading

expresses the brand’s creativity, luxury and craftsmanship.”

Regal U.S. Brand Director. “Working with renowned designers

designers and this year has partnered with New York illustrator Dan Funderburgh for a unique and luxurious contemporary gift

Earlier this year Chivas Regal was proud to partner with iconic

tin design, providing an element of elegance and style to its 12

luxury brand Christian Lacroix for its 18 Year Old blend. With

Year Old blend.

flamboyant creativity, innovation and in true Lacroix style, Christian Lacroix has brought haute couture to Scotch whisky

Funderburgh’s design is inspired by the famous heraldic lion

with the bejeweled Chivas 18 Year Old bottle, presented in a

symbol featured on all Chivas packaging and the rich textured

mirrored treasure box. The history of Chivas Regal inspired

whisky within. The result is contemporary, bold, masculine and

Lacroix’s audacious design that is rich in style and regality –

luxurious.

perfectly matching the luxurious Scotch whisky it beholds.

SCOTCH WEATHERS THE STORM

Primed for Expansion, Scotch Producers Tap Subtle Variations for Significant Growth BY JACK ROBERTIELLO

t would be reasonable to assume that as the economy continues to stagnate, a spirit category dependent on low price resistance would be in trouble. But that’s not the case with Scotch whisky in the U.S. Driven by continuing innovation, more expensive line extensions and an international demand for high-quality products, Scotland’s distillers are weathering the storm and resisting the age-old pattern of cutting prices—and quality—in the wake of economic turbulence. GlenÆ ddich Distillery (left); Glenmorangie Casks (right)

SCOTCHROCKS

In fact, Scotland is on a growth spurt that promises a steady supply of the fabled amber drams. While blended Scotch whiskies were down slightly overall (-1.4%) in 2010, according to results supplied by the Distilled Spirits Council of the United States (Discus), the most expensive superpremium blended brands skyrocketed (+26.3%) and high-end premiums grew by a healthy 5.5%. Single malts showed better overall—up 11.7%, and at the super-premium level they grew 16.8%. Except for Irish whisky, single malts showed the best gross revenue growth among all spirits in the U.S. last year. (Discus defines super-premium Scotches as those priced in line with The Macallan 10-Year-Old, Chivas Regal 18 and Johnnie Walker Blue, while high-end premiums include Johnnie Walker Black, Chivas Regal, Dewar’s 12 and Glenlivet 12.) Not only U.S. results have buoyed producers, who are currently increasing production capacity as the category expects healthy growth, particularly in emerging Asian markets, for years to come. Capacity jumped more than 25 percent from 2005 to 2010, according to UK research group Euromonitor, as key players optimistically ramped up.

FORESIGHT REQUIRED FOR GROWTH The three- to eight-plus years needed to develop a substantial supply of marketworthy whisky means producers must think decades in advance, and these days, the thought is continued expansion. Diageo, for example, last October opened their largest malt distillery yet, Roseisle. Pernod Ricard and William Grant & Sons, two major producers, also increased capacity in 2010 by significant volumes: Pernod Ricard by more than 10%, while William Grant raised capacity 30%. Five other small distilleries have been built since 2005, including Kilchoman on Islay and William Grant’s Ailsa Bay at Girvan. Distilling capacity has also been increased at Glenlivet and The Macallan, and Glenmorangie has recently finished efforts to increase output by 50%. With all that capacity, changes can be expected at every level. While producers

WOOD ASIDE, DISTILLERS ENJOY ONLY A FEW AREAS OF EXPLORATION, WITH EXTENDED AGING, CASK-STRENGTH AND VINTAGE BOTTLINGS BEING THE MAIN OPTIONS had focused in the last two decades on developing a market for expensive brand extensions and limited releases, more attention is now being paid to improving the middle tier, says William Grant & Sons USA Category Director Caspar MacRae: “In the past there has been a lot of innovation in this top-end area as many brands competed to establish their premium credentials, with some very conspicuous offerings. Today the consumer and trade are still prepared to purchase expensive items, but the value proposition has to be much more considered. Meanwhile, we are seeing more innovation at more accessible price points.” Grant’s malts, Glenfiddich and Balvenie, have both continued releasing new expressions: Glenfiddich with a limited edition Snow Phoenix and Balvenie with a 14-Year-Old Caribbean Cask. The latter is an example of the direction many whisky makers have taken: employing a variety of barrels used to age wines and other spirits to add a twist to a brand’s central flavor profile. Wood and wood finishes aside, distillers have only a few areas of exploration open to them, with extended aging, cask-strength and vintage bottlings being the main options.

OPTIONS LIMITED BUT CREATIVITY ENCOURAGED While limited by strict laws about what can be done to tweak their whiskies, the Scotch rulemakers have made things somewhat easier, says Dr. Bill Lumsden, head of distilling and whisky creation for Glenmorangie. “The Scotch Whisky Association has made a big effort to work with member companies such that

a level of innovation is possible,” he notes, “but without contravening any of the strict definitions for Scotch whisky, and most importantly, maintaining the wonderful image that Scotch whisky has earned globally.” Glenmorangie has been at the forefront of the wood-finish revolution, and Lumsden, who frequently visits Missouri forests to select stands of interesting oaks, says they intend to continue to explore “some tried and trusted aspects of innovation (such as extra maturation, a.k.a. wood finishing), along with some rather more alternative aspects of whisky production. There are still some exciting taste experiences to be discovered, both in terms of the previous liquid which the casks have held, and also the pedigree of the oak wood the casks are constructed with.” Other companies continue to explore the possibilities inherent in wood quality. Morrison Bowmore Distillers, owners of the repackaged and repositioned Glengarioch, Auchentoshen and Bowmore, continue to invest much time and money into selection of the right casks, says Hannah Fisher, brand manager for Auchentoshan, with a dedicated team that selects casks an investigates other maturation possibilities, including different finishes. According to Jim Brennan—whose VP role at Remy Cointreau includes overseeing single malts The Macallan and Highland Park and the blend Famous Grouse—innovation is now built into the Scotch whisky mentality. “The economic difficulties have not changed the Scotch or single malt categories significantly,” he says. “Innovation continues to play a role. That said, most of the growth is coming from core products and especially so for The Macallan.” Distillers with large stores of older spirit continue to supply new iterations to keep customers engaged. “Interest for new products is very prevalent in Scotch,” says Adam Rosen, Director of Scotch, Diageo NA. Diageo’s range—the various Johnnie Walkers, plus single malts Caol Ila, Lagavulin, Talisker, Oban, Cardhu and many others—gives them credibility among consumers to offer new extensions using rare expressions or different casking methods, he says.

SCOTCHROCKS

Diageo will soon be shipping the annual Classic Malts Distiller’s Editions, half a dozen or so older single malts and a limited number of natural cask-strength single malt whiskies dubbed Special Releases. This year the company also intends to introduce a special expression of the blend Buchanan’s. In a fairly unorthodox move, Balblair, one of the oldest distilleries in Scotland, decided to switch over exclusively to vintage bottlings. Instead of age statements, all of Balblair’s single malts are vintagedated. Distillery Manager John MacDonald tastes each cask as it develops; they are bottled and released when he believes the character of the whisky is just right, not in any chronological order. For example, the first to hit the U.S. market two years ago were the 1991 and 1997; the 2000 and 1989 debuted last year and the 1969 will hit shelves in limited quantities in January.

BLENDS GET BETTER Buchanan’s is a good example of a once popular blend resurrected by demographic changes without much attention from brand owners. Tremendously popular in Mexico, it’s developing “explosive growth” among Mexican-Americans, Rosen says. Pernod Ricard’s Ballantine’s is another blended brand that has developed popularity organically, not only among Latins but significantly with the Asian-American market. The growth of both brands shows there’s still life in blended Scotch. Keep-

SCOTCH WHISKY

Gabe Cardarella, Dewar' s National Brand Ambassador

Pernod Ricard Master Blender Colin Scott (left) and Stephen Webster, creative director for Garrard with the $200K jewel-encrusted Royal Salute

ing that interest alive recently led market leader Dewar’s to redesign packaging along their whole range—White Label, Dewar’s 12, Dewar’s 18 and Signature. “Consumers may be drinking less but they are trading up to more quality expressions and we have that portfolio for anyone at any budget,” says Gabe Cardarella, Dewar’s national brand ambassador. Dewar’s is one of the few Scotch makers promoting cocktails—in their case the Dewar’s Smash, served during hosted “Dewar’s Discovery” tasting events held around the country, where the focus is showing newcomers how mixable the blend is. At these tastings, guests get the opportunity to taste the blend side by side with a version before it’s barreled a final time, a process Dewar’s calls “double aging.” Diageo’s main focus in blends continues to be on the various Johnnie Walkers—Red, Black, Gold, Green and Blue— with current emphasis on recruiting new users into the blended whisky franchise through mentorship programs. Their House of Walker continues to tour the country with events and tasting sessions to introduce new whisky drinkers to the

a selection of Scotch

range. “Scotch is a sophisticated spirit. It’s one that is traditionally introduced to consumers through mentor relationships often through a friend, a boss, or a family member,” Rosen says. In addition to wood finishes, distillers have found favor among customers with powerful cask strength iterations and nonchill-filtered expressions, which are usually hazier in appearance but are admired by some for their depth of flavor. (Chill-filtering reduces the temperature of the whisky to around freezing and filters out some of the oils that will otherwise cloud the liquid when served cold.) Pernod Ricard will soon be releasing a non-chill-filtered Aberlour expression as part of a limited campaign to increase awareness of the brand through PR and social media.

BRINGING IN NEW CUSTOMERS Though there are many options for Scotch whisky buyers, not all innovations have addressed customer interests, according to JC Iglesias, marketing director of Scotch and Cognac for Pernod Ricard USA. “A lot of what passes for innovation is a distiller or blender trying something new and we then present it to the consumer,”

A WHISKY YOUR CIGAR WILL LOVE.

Cigar Malt Reserve is a new limited edition expression from The Dalmore, celebrating the natural rapport that whisky and cigars have always shared. Matured for the majority of its life in bespoke Oloroso Matusalem sherry butts, this extraordinary expression is the perfect complement to a ﬁne cigar. Creamy vanilla, toﬀee and sweet pineapples open, followed by rich mango, crushed pear and kiwi fruits, delivering an aftertaste of unsurpassed elegance. It is a taste cigar enthusiasts will truly love.

I SHINE

Stock up now and make sure your customers don’t miss out.

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© 2011 The Dalmore and The Stag Device are registered trademarks of Whyte and Mackay Limited. The Dalmore Cigar Malt Reserve 44% Alc./Vol. (88 proof). Imported by Shaw-Ross International Importers, Miramar, FL – www.shawross.com. Drink responsibly.

SCOTCHROCKS

NEW WHISKIES ON THE HORIZON

cotch producers seem constantly poised to issue new brand extensions and one-offs, widely awaited by fans. Some limited selections only reach a few retail shelves they are so tightly allocated. But some of the priciest iterations are rolled out for the long haul: Pernod Ricard USA has returned attention to the once popular Royal Salute with the intro of a $200K jewel-encrusted bottling called Tribute to Honor. For the slightly less well-heeled collector, October of this year brings their latest intro to the U.S. market, 62 Gun Salute, a 40-year-old blended to retail at $4,000. PRUSA will also try to ramp up interest in single malt Aberlour with a non-chill-filtered 12-year-old soon. William Grant & Sons has seen some success among younger consumers new to the whisky world in the UK and Europe with their Monkey Shoulder blend; Grant’s Caspar MacRae says the company looks forward to introducing the brand in the U.S. soon. One of Grant’s recent promotions promises another new whisky, involving the Glenfiddich Cask of Dreams. “We rolled 11 casks through key US cities, allowing consumers to inscribe their aspirations and dreams on the barrels, in memory of our founder achieving his dream—creating Glenfiddich. Those new oak casks have now returned to Scotland, where they are finishing a special whisky for 2012,” says MacRae. Similarly, The Balvenie will roll out later this year a whisky—Tun 1401—made from six different barrels of varying ages, named after the marrying tun into which the barrels were emptied and aged for a few months, before being returned to barrels and then bottled. Next year, says MacRae, Balvenie is set “to unleash a treasure trove of exceptional new whiskies at a range of price points.” Blend producers have been focusing on brand extensions, but Cutty Sark owners have plans for the near future to reinvigorate the brand, which continues to decline in the US. Glenrothes is currently shipping for the fall two Vintage bottlings, 1995 and 1988, as the popular 1994 and 1985 become extinct.

he notes. “Going forward, we are going to try to understand what the consumer needs a little more.” New types of packaging, especially those that address different, perhaps more casual, drinking occasions, are among the ideas PRUSA is researching with consumers. Most of all, he says, it’s important for leaders like top-selling U.S. single malt Glenlivet, which underwent a packaging makeover recently, to get more people into the category, and one of the PRUSA approaches is to try to demystify Scotch. “The industry has overcomplicated things a bit, giving people tasting notes that can scare them off, as they once were scared off by wine. We want to unlock the mystery and not be precious about it,” he explains. For Glenlivet, they’ll continue their popular mentoring programs, with a simpler approach for malt-ready novices not active in the category. The biggest, The Glenlivet Guardians, is a global program designed to engage the novice, mid-level and connoisseur at their levels of comfort. The company will focus on four other brands—Chivas Regal, Royal Salute, Ballantine’s and Aberlour—in the near future. For Chivas, the company this fall launches The 1801 House, a series of invitation pop-up bars in different cities that Iglesias compares to a trendy hotel bar, with entertainment and guided tastings. Some distillers find that the road to innovation continues to mean

SCOTCH WHISKY

pricier products. “We have seen a significant shift towards high end, special release, limited edition releases,” says David Robertson, director of rare whisky for Dalmore. “Our success has been with rare releases ranging in price from $150 to $150,000. Clients continue to demand the rarest, the best, the most interesting, attractive and evocative releases. Small boutique releases are selling out incredibly quickly.” With the continuing wave of interest among U.S. drinkers for rare whiskies, even smaller brands like Glenrothes have an advantage these days, says Nathalie Phillips, senior brand manager: “The Glenrothes positions itself as the preeminent vintage single malt Scotch whisky. We are one of the only single malts that release whisky based on maturity, not age.” The difference from vintage to vintage is based on cask selection and the length of time matured, and like the other limited editions, generally gets allocated and disappears soon. It’s the popularity of whiskies like these, once used almost entirely in blends, that has inspired producers to expand and build new facilities. Some whiskies disappear from the U.S. as their popularity grows elsewhere, and there’s only so much old stuff for both blends and small bottlings. But that’s a luxury problem—one both producers and retailers can look forward to continue enjoying. ■

a selection of Scotch

WE’RE JUST GETTING STARTED.

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FLYING SOLO

his month marks the completion of Fortune Brands’ spin-off of its three businesses into stand-alone entities, and Beam Inc. (formerly known as Beam Global Spirits & Wine, Inc.) is, at last, a freestanding spirits company. According to Bill Newlands, Beam’s President, North America, this is a very, very good thing. But just what does it mean for the company? “The benefit of being pure play is that we will be looked at as a straight spirits company, rather than as a diversified consumer company that also has a sporting business and a home & security business,” says Newlands. The big advantage internally, he says, will be focus: “When we make acquisitions, they will be entirely for the benefit of our business, which wasn’t necessarily the case in the past, since there were always resources directed elsewhere.” The opportunity to be called Beam Inc.—and trade under the ticker symbol BEAM on the New York Stock Ex-

change—is “a little tip of the cap to our heritage, and the authenticity of being here for 200-plus years,” he adds. More important, he notes, here’s what doesn’t change: day-to-day operations. “Our goal has been to be the fastest-growing spirits company in the world, and one of the most innovative, and we’ve been fortunate to achieve both. We plan to keep doing exactly that,” says Newlands.

A LONG TIME COMING The journey to this point began in 2001, when Beam Global and The Absolut Spirits Company formed Future Brands, LLC, a joint venture established solely for the marketing and distribution of each company’s respective brands in the U.S. Then, in 2005, Beam Global (via parent company Fortune Brands) participated with Pernod Ricard in the acquisition of Allied Domecq. Of Beam’s top 15 brands today, 11 joined the portfolio with or after the Allied Domecq deal.

Beam’s loss in their bid to purchase Absolut in 2008 to Pernod Ricard—and subsequently the end of the Future Brands joint venture—fundamentally changed Beam, setting the company on a new path. At the time, it felt like a setback, but in retrospect, Newlands is convinced it was great for Beam. “When you have a jointly-owned business with someone else, the priorities need to be spread roughly in equal proportion. The fact that we had many more brands than our partner was problematic, because so many of our brands that should have had high priority didn’t get it.” When the joint venture ended, Beam was free to set its own priorities, as well as to invest in innovation at an unprecedented level. “Losing out on Absolut has been a real catalyst for what’s happening today with our business,” Newlands believes. Beam’s distribution has evolved dramatically, as well: The company owns their route-to-market in about 75% of

Photograph by Tom McKenzie

With a new name and independent trading status, BEAM INC. charts its own course as a pure play spirits company BY KRISTEN BIELER

Bill Newlands, Beam’s President, North America

worldwide sales, compared to a mere 8% prior to 2005. “We’ve really changed the way we go to market,” Newlands explains. “By aligning with our distributor network, we are closer to our customers and wholesalers than ever before.”

ACTIONS SPEAK LOUDER THAN WORDS When news hit the street of Beam’s future solo status, rumors inevitably started circulating about a potential sale. The most powerful way Beam keeps the speculation at bay? Accelerating growth, increasing market spend and acquiring brands. “I was at Allied Domecq when the company was sold, and there are a lot of differences between what was happening there leading up to the sale, compared with what is happening at Beam,” shares Newlands. “Allied Domecq was not increasing its spend—it was sort of being packaged to be sold.” Beam, by comparison, is spending over $50 million more than just a few years ago—a

Beam has increased its marketing spend by nearly 50% in under three years nearly 50% increase in under three years. “A company about to be sold would never do that, because it doesn’t look good on the balance sheet short term,” he adds. Beam’s recent purchase of Skinnygirl Margarita earlier this year—a brand that has performed impressively well in its early days with the company—was another message to the trade that the company is here for the long haul. “Our company continues to reinvest, and to put ourselves in a better position for a long term win,” says Newlands. “Our employees see it as well, so it

quells the rumors internally. The best thing any company can do is to continue to deliver solid top and bottom line results, and our team is incredibly focused on that.”

INNOVATION THAT CREATES REAL VALUE Beam’s new status as a stand-alone company is only one reason why they have been in the news these days. But a stream of successful new product launches and acquisitions have actually been creating most of the buzz. “Each one of our innovations is very targeted—we’re not looking to fill pipelines,” says Newlands of his corporate strategy. “We try to bring products that fill gaps, open new opportunities and create excitement in stores and in bars by having real appeal. We don’t want to see any of our distributors or retailers stuck with inventory,” he emphasizes. “We reinvest heavily in our business because it’s good for us and it’s good for our customers as well.”

JUSTBEAM

MASTERING THE SCIENCE OF INNOVATION Targeted research helps Beam create brands that succeed out of the gate

A look at Beam’s balance sheet reveals a remarkable thing: Both this year and last, innovation accounts for roughly 30% of the company’s growth. Nothing about that is an accident. Beam places a very high priority on research and development as well as creativity and brainstorming, combined with substantive market research and focus groups. They want to know exactly what consumers are thirsty for.

Giving the Devil His Due: Devil’s Cut Beam master distiller Fred Noe gets the credit for this unique idea: infusing a bourbon with the additional flavors and colors that have been absorbed by the barrel during the aging process. Through a proprietary process—based on the Kentucky tradition of “sweating” barrels with water to extract the bourbon trapped in the barrel which can amount to several gallons—Beam is able to reclaim the essence of the lost liquid and add it to 6-year-old Jim Beam Bourbon. The resulting whisky has a bolder, more flavorful taste profile and a slightly higher 90 proof. “The name Devil’s Cut is a creative play off the term ‘angel’s share’ which refers to the bourbon that evaporates over time during the aging process,” explains Rob Mason. “We found that when you tell that story to consumers they’re immediately drawn to something that is new and different yet has real substance behind it.”

“There’s a lot of innovation out there driven by master distillers wanting to create really cool things that will interest people. For us, we focus more on consumer-driven innovation,” says Adam Graber, Bourbon Innovation Manager for Beam. “Our goal is to create products that give consumers a story to tell or a few details that let them engage with the product.”

Beam executives believe they are only scratching the surface of what they can do with flavors Many of Beam’s ideas have come through retailers, says Rob Mason, U.S. Director of Bourbons: “We often find that some of the most interesting consumer ideas flow through retailers, so we encourage our retail partners to keep their ears open.” “We’re not a believer in ‘let’s throw it against the wall and hope it sticks,’” says Newlands. “When we’ve chosen to do something, we do it with a target customer in mind.”

IMPRESSING THE FEMALE CONSUMER “Historically, the spirits industry has been very male-dominated and the female target has not been given her due,” says Byron Hoover, VP, Global Innovation. “This is particularly true

When master distiller Knob Creek Booker Noe created Single Barrel Knob Creek, he aimed to replicate the closest-possible representation of preProhibition bourbon. He aged it nine years and bottled it at a robust 100 proof and immediately had trouble keeping it in stock (the most recent market “drought” was in 2009 and lasted nearly 3 months). The new Knob Creek Single Barrel is aged the same way and bottled at a slightly higher 120 proof. “For the Single Barrel, Fred Noe handselects specific barrels as different expressions of Knob Creek,” says Adam Graber. “It has a bit more intensity of flavor, and there will be bottle variation.” SRP: $40.

in the world of bourbon. A lot of women really do like bourbon; they want to be spoken to about bourbon; they want permission publicly to say ‘I drink bourbon and I’m proud of it.’ We see tremendous opportunity in that space.” The creation of Red Stag by Jim Beam several years ago has been a successful solution. “Red Stag helped make bourbon more approachable by adding a bit of flavor and rounding out the rough edges which makes it easier to drink,” says Graber. “We have the data at this point and it shows we are bringing in women—they represent about 45% of Red Stag’s consumption, much higher than bourbon overall.” Cognac is another male-dominated category Beam seeks to open up to women. The newly launched Courvoisier Rosé features a lower proof and a softer, slightly sweeter flavor profile. “We found many women are interested in the concept of Cognac, but many choose not to drink it. We wanted to create a perfect option for a woman when her partner is drinking Cognac,” says Newlands. Flavors in general present major opportunities for recruiting new consumers.

THE SMOOTHEST ALWAYS RISE TO THE TOP. CANADIAN CLUB 6-YEAR CANADIAN CATEGORY

VOLUME +4.5%

SALES +3.6%

+1.3%

+0.7%

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JUSTBEAM “We’re fortunate to have a lot of expertise in flavor technology and I believe we’re just scratching the surface of what

A New Shade of Cognac: Courvoisier Rosé Demystifying Cognac has been on Beam’s ‘to-do’ list for some time. Late last year, they released 12-year-old and 21-year-old expressions of Courvoisier, which are much easier age statements to decipher than Cognac’s traditional VS, VSOP and XO. “Cognac is a category that has a very traditional consumer, savoring it in a snifter. But in other markets, it is an urban, more nightlifedriven brand and we think there is room for both,” says Byron Hoover. Courvoisier Rosé targets an unlikely Cognac consumer group: women. “Rosé is understandable,” says Bill Newlands. “There is huge crossover between Cognac and Champagne usage, so we use a lot of wine language for this product. It’s very appealing for a female audience who has not had anything like this available to them before.” The sophisticated packaging combined with a lower proof spirit (36 proof) and softer taste profile have hit a chord.

A Red Stag Revolution Two years out of the gate, Red Stag continues to amaze the team at Beam. “The most powerful way we win over consumers with Red Stag is to sample them,” says Rob Mason. “It’s one of those things where you have to taste it to believe it. We convert consumers very quickly this way.” Adam Graber reports creativity on-premise as to how

we can do with flavor,” says Hoover. “We were the first company to actually innovate in flavors outside of what had traditionally been done in vodka and maybe a little bit in rum.”

A NEW WORLD OF BOURBON Beam’s roots are steeped in the tradition of Kentucky bourbon, but that category has evolved more dramatically than most. Rob Mason recalls many “naysayers” when it came to “moving into the flavor camp with whiskey.” Yet Red Stag exceeded all expectations. “A lot of the category taboos associated with moving into flavor territory have disappeared because of Red Stag, fueled by the proliferation of products that have since launched,” says Hoover, who believes Red Stag served as a “watershed moment in the company. Once we saw how successful it was, it’s been much easier to have that conversation about bourbon innovation.” Bourbon today is one of the most fertile grounds for innovation, says Graber. “The consumer has evolved; they are looking for more sophisticated things and becoming explorers of whisky in a very different way than just ten years ago.” He points out that bourbon is a growing category in both numbers—it’s now growing faster than vodka according to latest Nielsen data—as well as an increase in new types of consumers. The small batch revolution combined with the way mixologists have embraced it and the comeback of many classic cocktails are all factors.

it’s consumed, though with cola and as shots is the most common way. So, any other flavors on the horizon? “We’ve heard very consistently from consumers that if we put out 30 flavors, we’re really not the Beam they know and love. There is a different dynamic in the bourbon category compared to vodka.” Consumers also seem to care more about the way in which bourbon is flavored; they want it to be very consistent with the craftsmanship of the category. “Dumping a flavor in a vat wasn’t go-

A Sibling for “Everyone knows how Maker’s passionate the Maker’s Mark Mark consumer is and we had to be very careful of that,” explains Adam Graber, recalling the incubation period for Maker’s 46. Did it even need a line extension? Yet with the release of Maker’s 46—a slightly “dialed-up” version of Maker’s Mark, thanks to the use of toasted oak staves—Beam soon realized that diehard fans had been hungry for a new expression. “The whole premise of 46 isn’t that it’s better than the original Maker’s Mark, but that it’s a different expression,” Graber says. “It gives people who’ve never thought about Maker’s a reason to try it, and it’s also been a great trade-up opportunity for our established consumer base as well.”

“We’ve taken a very rigorous, disciplined process to innovation,” says Graber. “We work with a high-end group of consumers, whom we call connoisseur consumers, to help us fine-tune our ideas.” Consumers also inform advertising platforms: The ‘Bold Choice’ advertising and television campaign launched in January focuses on the idea that bold decisions people make

ing to work, so we made sure we developed a very interesting infusion process into the 4-year-old bourbon,” says Graber. Something else the company has learned: “Red Stag sells the same amount when retailers place it in the bourbon section as it does when in the flavor section,” says Bill Newlands. “It has dual occasion appeal, which is pretty unique.”

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JUSTBEAM Flavor For those who Intensifi ed, think it’s a little by Pucker late to the party on flavored vodkas, Pucker proves otherwise. “In the first four months, we sold more Pucker Flavored Vodka than we sold of Red Stag in the first year—and we thought that was a spectacular launch,” reports Bill Newlands. “They stand out because they are exceptional liquids— there might be a lot of flavored vodka on the market, but not all of them taste particularly good.” “Pucker Vodka has done exceptionally well,” says Byron Hoover. The difference is in the intensity, he says: “The flavors are much more intense than other competitors, so they shine through even when they are mixed in cocktails. I think it just goes to show you that even in categories where there seems to be a lot of saturation, if you find the right consumer need you can add value.” Complete with a television campaign, and a 1.75L size on the way, the line is off to a very strong start.

Margarita Mania: The Phenomenon of Skinnygirl Hands-down one of the year’s most talked about brands, Skinnygirl was purchased by Beam in March. “We had high hopes for this brand, but it has gone way beyond that,” Bill Newlands shares. Created by Bethenny Frankel of Real Housewives fame, the 100calorie-per-serving Skinnygirl had hit 100,000 cases by the time Beam acquired it. Beam increased the points

c can take them in the direction they w were meant to go. It has resulted in JJim Beam White—the brand’s flagship eexpression—showing fastest growth in yyears. “We hadn’t been consistent in oour marketing historically, and the end result was that the brand didn’t mean as much to consumers,” says Mason. “When we listened to consumers, we saw that they really connected with this messaging and it has invigorated the brand.”

lio, released Maker’s 46 last summer, a bourbon with a bit more robustness, yet true to the Maker’s style. “The bulk of the innovation that’s coming from our portfolio is coming in the premium category and above,” says Mason. “With both of these, as well as with Devil’s Cut, a new, higher proof expression from Jim Beam, what we are seeing are incremental sales—the line extensions do not cannibalize the mother brand.”

ENCOURAGING TRADE-UP

THINKING BRANDS, NOT CATEGORIES

In the last 18 months, two of Beam’s most iconic single-sku brands—Maker’s Mark and Knob Creek—unveiled line extensions for the first time ever. “We know that at the super-premium end, consumers tend to be very promiscuous within the category, similar to single malt scotch,” says Mason. “Innovation has provided a vehicle for those consumers to try and experience new and different expressions yet stay within the brand family.” The Knob Creek Single Barrel expression was created for the “loyal Knob Creek drinker who had expressed a desire for something with even more connoisseurship,” says Hoover. “It features a very different, pretty intense flavor profile, but that is what that consumer was looking for.” Maker’s Mark, another brand that had gone for decades without a variant in its portfo-

There is a tendency within the spirits industry to want to group products into definable categories that can be shelved in separate sections in retailer environments. “Sometimes we get a little hung up on those categories, much more than the consumer does,” says Hoover. “Consumers buy brands, not categories. We are focused on building brands that might not fit into a specific category. Take Courvoisier Rosé—is it a wine or a Cognac? We don’t really care. We just think it’s a great liquid.” While this mindset presents challenges—particularly in helping retailers figure out where to display products like these—it also offers new opportunities, Hoover believes: “Sometimes to address a consumer need, you do something that’s truly different and we are open to that. That is what innovation is all about.” ■

of distribution by 80%, but even that doesn’t fully explain its explosion. For much of the summer, it was the fastest growing spirits brand being scanned at retail and it’s forecasted to hit a million cases this year. “Skinnygirl appeals in a very sensible way to women, which by and large most spirits companies don’t do very well,” says Newlands. “It addresses many things women care about: Premiumization, convenience and low-calorie. From what we can tell so far, the consumer is in the 30-39-year old age group.”

The brand began with a Margarita, but is quickly morphing into a line of cocktails. Beam recently launched Skinnygirl sangria—white sangria, because the sensible Frankel was insistent that women don’t want red stains on their couch. “The key is that it tastes good: Consumers want low-calorie, but they don’t want to make a taste trade-off,” says Byron Hoover.

Now that we’ve gone public with our company, we’d like to go public with our thanks. Beam Inc. is going public. And we couldn’t have done it without you. So as we begin our next 216 years of growth, our thanks to you, our business colleagues and friends in the spirits industry, for your support and partnership over the years. On behalf of our entire Beam family worldwide, we celebrate our historic milestone with you.

Beyond

BOX: the

PACKAGING INNOVATIONS STAND OUT ON SHELVES & BACKBARS

ine packaging has come a long way since novelist Ernest Hemingway first called attention to leather wine pouches in The Sun Also Rises—when character Robert Cohn takes a swig from a Basque wine pouch. While this traditional container is still popular today among the Basques—an ancient people inhabiting the rugged terrain between northwest Spain and southwest France, whose mysterious language is thought to reach back to Iberian cave dwellers 25,000 years ago—here’s the news: Wine pouches are back, but in decidedly 21st century, non-leather decantations.

What’s more, these sleek, featherlight pouches are the leading edge of a slew of other packaging innovations in the wine and spirits trade. From six-liter “bibs” (bag-in-box) of vintage-dated California Chardonnay to colorful 1-liter Tetra Pak cartons of Argentine Malbec to premium Japanese Saké or prepared cocktails enclosed in easy-to-grip pouch containers, wine and spirits marketers are busy introducing more lightweight, environmentally conscious formats than ever before.

These new-fangled selections are definitely not your father’s hearty burgundy jugs of yesteryear. In fact, they are not always bulk vessels, and in most cases they are not even made of glass. Case in point: Tetra Paks, created in the early 1950s by Swedish inventor Dr. Ruben Rausing, have become the world’s largest non-glass beverage package— predominantly for milk and juice, but increasingly for wine as well. Worldwide sales of Tetra Pak products topped $10 billion in 2010.

BY DAVID LINCOLN ROSS

Another new player, the Astrapouch, was first developed and launched in South Africa in 2008. In the last two years alone, Astrapouch North America, based in Penfield, NY, has emerged as an innovative supplier of convenient 1.5-liter, 1.75-liter and 3-liter pouches to Glenora Wine Cellars (for its Trestle Creek New York State wines), Clif Family’s Climber line of California varietal wines, Pernod Ricard USA’s Malibu prepared cocktails and Ty Ku Premium Saké, among others. Gene Pierce, co-founder and president of Glenora, notes: “We were looking for an alternative to bag in box packaging—it has a stigma among some wine drinkers—and we found the Astrapouch is a big hit with consumers and restaurateurs, especially for picnic or outdoor events with no-glass rules. This year, our Trestle Creek business may account for as much as 15% of our total sales, and it’s all incremental, as this line is not cannibalizing our other estate-bottled wines.”

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AlternativePackaging

While 5L and 3L bag-in-box formats still dominate the alternative wine packaging category by volume, smaller-format Tetra Paks have been accelerating at double-digit rates

While acknowledging 750ml glass bottles are here to stay, Dave Moynihan, president of Astrapouch North America, says, “If you talk to me in two years, I think you’ll see that the pouch concept will have become more accepted by both wine and spirits marketers as well as by consumers.”

Momentum for Glass Alternatives Brands aiming to attract open-minded retailers, restaurateurs and consumers with convenient, affordable packages include: Bandit, French Rabbit (Boisset) and yellow + blue organic Argentine wine in colorful Tetra Paks; Target’s own-label Wine Cube California varietal line presented in 1.5L equilateral boxes; and “traditional” (a strange but apt term) 3L bag-in-box

labels such as Delicato Family Vineyards’ Bota Box, among others. The octagonal 3-liter “Octavin” bib format, introduced in 2010 by California-based The Wine Group, has proven so successful that the company recently spun-off its two anchor brands—Big House Red and White— from the Underdog Merchants division. Billed as a “Home Wine Bar,” the rest of the Octavin line is comprised Astrapouch wines, such as Glenora’s of blends and varietal wines from Trestle Creek label, are not only lightweight, but California (Monthaven), Germaalso chill rapidly—an liter, 1 liter, 750ml and ny (R. Müller), Italy (A•Mano), advantage over standard “bib” formats. 500ml—have been acFrance (Pinot Evil), New Zealand celerating at “double(Silver Birch), Spain (Osborne) and digit” rates over this same South Africa (Herding Cats). The 3Ls 12-month period. retail for $24, and several are also availWhat’s driving all these sales? Severable as 750mls for SRP $10. al factors, says Brager: Wine and spirits In the 12 months ending June 2011, suppliers are looking to reduce packaging approximately 6% of all wine sold in and delivery costs associated with glass. the U.S. was packaged in non-glass For their part, consumers are attracted containers, according to Danny Brager, to value and convenience of such packVice President, Group Client Director, aging. And not to be dismissed, conNielsen Beverage Alcohol Team, New sumers feel good about buying “green,” York, NY; and within that market share knowing that with such purchases, they figure, the larger, 5-liter bag-in-box size can lower the environmental impact still predominates by volume. But unand energy footprint relative to glass derlining the growth of newer, smaller bottles. Retailers in all sales channels packaging alternatives to both the tradiare also getting smarter about merchantional 750ml bottle and the big, 5-liter dising such novel formats. Brager ob“bib” format, Brager explains, “In the last serves, “When I go to stores now, I see four or five years, there’s definitely been a a lot more discipline; retailers’ shelving trend toward smaller box sizes, including planograms are becomthe 3-liter format.” In particular, he reing more and more ported that Tetra Pak wine sales tracked sophisticated.” by Nielsen of even smaller formats—1.5 The Wine Group’s “Octavin” series is promoted as a “home wine bar,” highlighting the convenience of its packaging keeping wine fresh for up to six weeks.

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True Out-of-the-Box Thinking Describing the thinking at Purchase, NY-based Pernod Ricard USA behind its adoption of the Astrapouch for Malibu’s line of ready-to-drink (RTD) cocktails that come in three flavors—Rum Punch, Caribbean Cosmo and Tropical Mojito—Brand Director Lisa McCann notes: “We see Malibu Rum as having a strong consumer franchise, so this new

With lower carbon footprints and less waste than glass, alternative packages have real ‘green’ appeal packaging enabled us to position the brand as a ‘summer state-of-mind’ drink with our customers; [the pouch] is innovative and convenient.” McCann explains: “We launched our line of Malibu Rum prepared cocktails in May 2010; we took them national this past June, and Bandit varietal wines are attracting we estimate that consumers with both 1L and 500ml sizes; a California Pinot Grigio is the line’s best-seller.

The Bandit website—and, in fact, that packaging itself—informs consumers that Bandit’s Tetra Pak is renewable; is less costly than glass; has a lower carbon footprint in terms of CO2 emissions; is more fuMalibu Rum’s RTD el-efficient, either empty line skews toward or filled; and is recyclable. younger legal-age drinkers, and is Also noteworthy, Bieler especially strong explains: “Our cartons among women already Malibu’s RTDs have aged 21 to 39. cost less than a cork in a captured 2% of the entire prebottle, and we don’t have pared cocktail segment; and they to worry about printing front now account for approximately 6% or back labels.” Bandit Pinot Griof the brand’s total sales.” She adds gio is the line’s single best-seller. that the company expects the prepared Billed as “All Terrain Wine Transcocktails to achieve 10% of total sales port,” The Climber’s Astrapouch line within a year. To promote the brand in of California Cabernet Sauvignon and off-premise accounts, Pernod Ricard Chardonnay are ultra-light and ideal USA sponsored a national in-store for wine lovers with an outdoor lifeconsumer sampling program, advertised style, from picnic devotees to hiking the new line in various trade publicaand biking enthusiasts. According to tions, and created in-store display units the Clif Family Winery website, “With to support the national roll-out. The an 80% lower carbon footprint and RTD line skews toward younger legal90% less waste than two glass bottles, age drinkers, according to McCann, the Climber Pouch is easy on the planet and is especially strong among women and the palate. It’s lighter to carry than aged 21 to 39. glass, perfect for any adventure, easy to re-seal and stays fresh for up to one month after opening.” ‘Costs Less Than A Cork’ To underscore the family’s commitment to the environment, above and The Bandit line of wines—produced beyond the advertised energy-saving as a 50/50 partnership of Californiabenefits of the pouch itself, the site inbased marketer Three Thieves/Rebel forms web viewers that the winery is a Wine Company and Trinchero Family proud member of the “1% for the PlanEstates of St. Helena, California— et” group, and has pledged to donate 1% consists of three reds and three of The Climber’s sales revenue to this whites. The entire line is packaged environment-advocacy group. in Tetra Paks, both the 500ml and lSumming up the long-term opportuliter sizes, according to Rebel Wine nity such alternative packages contain Company’s co-founder Charles Biel(pun intended), Bieler of Three Thieves er, whose partners include Joel Gott asserts, “It all started modestly, but the and Roger Scommegna. Besides the American consumer is much more convalue proposition of the brand (its fident; the acceptance has been signifimost popular size, 1 liter, retails for a cant, and it’s growing every year.” ■ suggested $7.99), Bieler said it is the David Lincoln Ross is a food, wine, spirits and travel writer brand’s convenience and eco-friendbased in New York. For more information, please log onto www.davidlincolnross.com. liness that attract consumers.

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DIAGEO HONORS AMERICA’S NG S STR ST TRIB BU LEADING SPIRITS, WINE AND BEER DISTRIBUTORS NU GOLDEN BAR AWARDS IN IN NEW NE YORK AT 8TH ANNUAL

n July 21st, Diageo honored spirits, wine and beer distributors at the Eighth Annual Golden Bar Awards at Lincoln Center in New York City. The Golden Bar Awards are the beverage alcohol industry’s equivalent to the Academy Awards, and celebrate distributors and brokers from across the U.S. for their excellence in the marketplace and the important role they play in their communities. “Tonight, we honor and commend Diageo’s distributors for their dedication and hard work over the past year. The Golden Bar Awards recognize the best in the industry, and there is no better place than Lincoln Center to celebrate the great performances our distributors have

demonstrated over this past year,” said Ivan Menezes, President & CEO of Diageo North America. The Golden Bar Awards recognize distributors and brokers for performance across Diageo’s beer, wine and spirits portfolio. Awards are also given for corporate citizenship, innovation and the grand prizes go to the distributors of the year for beer, wine and spirits. In total 45 statuettes, 43 made of 24 carat gold and 2 made of platinum, were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar, presented by the Academy of Motion Picture Arts and Sciences.

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Larry Schwartz, Diageo North America; Deacon Nauslar, Glazer’s of Texas; and Ivan Menezes, Diageo North America at the Golden Bar Awards in New York City.

Larry Schwartz and Ivan Menezes with the 2011 Diageo Golden Bar winners for both wine and spirits: Atlantic Wine & Spirits, a division of Empire Merchants, LLC, Metro NY represented by E. Lloyd Sobel, John Devin and Anthony Colamussi

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Can’t Beat ’Em? Join Them

How the Major Brewers Are Getting In On the Craft Beer Game BY JIM CLARKE

he dominant story in the beer world for the past several years has been about the end of dominance. Since the 2008 recession, overall beer sales have slipped a point or two each year, but craft beers, despite higher price points, have seen remarkable growth: up 12% in 2010, according to the Brewers Association (while beer as a whole slid 2.2%), and accelerating in the first half of 2011 with sales up 15%. Large breweries—like AB-InBev and MillerCoors—are responding, and actually already have a bigger chunk of that growth than many would think. “It’s exciting to see larger, more global brewers addressing consumer needs,” says Craig Purser, president and CEO of the National Beer Wholesalers Association. “It’s a win-win situation if you’re a beer drinker.” Also for retailers, since craft styles can demand higher prices and make a “great margin contribution.”

Wheat’s Up One style has led the way for larger brewers: Belgian witbier. These wheat

BEER SELECTION

beers are smooth, lighter than their Bavarian counterparts, and gently spiced, typically with coriander and orange zest. Blue Moon Belgian White is the leader, cracking the top 15 best-selling beer brands for the first time this year. The beer is produced by MillerCoors’ Tenth and Blake Beer Company, which also includes Colorado Native and Leinenkugel’s plus several import brands. “People like to call Blue Moon the 16year overnight success,” says Tom Cardello, Tenth and Blake’s president and CEO. “It has done well for a variety of reasons. First and foremost, it’s the beer itself: it’s the perfect ‘invitation’ craft beer that invites beer drinkers into the craft segment and gives them the confidence to try new flavors and styles.” AB-InBev’s Shock Top Belgian White is younger; it was first introduced in 2006 as a seasonal summer beer, but its success led to year-round production. The line includes a Raspberry Wheat, and at the end of August they introduced a Pumpkin Wheat beer—one of craft beer’s most popular autumn styles.

“The Shock Top family’s popularity continues to grow, up nearly 77% in the first half of this year,” says Paul Byrne, Shock Top’s brand manager. Amstel’s new wheat beer is aiming for the same smooth character as the Belgian-inspired brews. “Wheat beer is an extremely refreshing style, with a smooth character U.S. beer drinkers find compelling,” says Colin WestcottPitt, vice president of Dos Equis, Amstel and Newcastle. He says Amstel Wheat provides the taste beer drinkers are looking for, but with less bitterness. Amstel Wheat is on offer in six markets at the moment, on draft only. Purser says many new craft styles are focused on the on-premise market: “That’s where the experimentation occurs, where people try beers they ordinarily wouldn’t buy as a sixpack.”

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Shock Top’s pumpkin beer taps into one of craft beer’s fastest growing segments—seasonal brews, which surpassed pale ales as the top growth category about four years ago. Newcastle recently introduced limited-release, seasonal offerings—a Winter IPA, Founder’s Ale, Summer Ale and Werewolf Blood Red Ale. Blue Moon, too, has a seasonal lineup, recently revamped with new packaging, names and tap handles. Leinenkugel Brewing, another part of the Tenth and Blake portfolio, produces an Oktoberfest, a Nut Brown for winter, a Bock for Spring and a Summer Shandy. Packaging options have also expanded; variety packs introduce drinkers to several different products in a brewery’s portfolio at once. Craft cans, too, have enjoyed a surge of popularity, inviting beer into settings where glass is a problem—pools, beaches, and hiking, for example. Both Stella Artois and Shock Top introduced cans in 2011.

Routes to Expansion Founding new brands is one way for large brewers to take part in the craft beer scene; buying established brands is another. AB-InBev’s bought Chicagobased Goose Island this year; the brewery makes a range of traditional craft styles as well as reserve, “extreme” beers that are highly coveted by hardcore craft beer fans.

BEER SELECTION

ACQUISITIONS, LINE EXTENSIONS AND NEW PACKAGING ARE ALL IN PLAY AS BIG BREWERS EYE A LARGER SLICE OF THE CRAFT PIE After newly created brands and acquisitions, imports offer a third alternative for larger brewers wishing to court craft beer drinkers. Pilsner Urquell, for example, recently reached into the heart of the craft beer scene—homebrewers— by sponsoring a brewing contest for amateurs making pilsner beers. “Knowledgeable beer drinkers understand and appreciate Pilsner Urquell’s importance,” says Cardello. “That thought is what led to the Master Home Brewer Competition. Give homebrewers a shot at replicating this difficult style, and in the process create some noise for the brand, allowing us to tell the Pilsner Urquell story and slowly turn these influential consumers into brand advocates.” Guinness has expanded by introducing variations on their signature dark, roasty style. Their Black Lager, a lighter, easy-drinking dark beer, arrived in Sep-

tember, about a year after the Foreign Extra Stout. The latter actually isn’t new; in fact, it dates back to 1801 and has long done well in parts of Africa, the Caribbean and Malaysia. At 7.5% alcohol it’s stronger than the ubiquitous Guinness Draught, and hoppier, both virtues in the context of craft beer.

Many Ways to Tell a Story Historic brands like Guinness, Pilsner Urquell, and Newcastle also have stories to tell. For craft beers the story often lies in local roots, with a strong regional aspect; older brands like Schlitz, Rainier and most notably Pabst have enjoyed the same benefits. “There’s always a story behind these local brands,” says Westcott-Pitt, and the story creates the sense of authenticity and interest in the consumer. Newcastle, he adds, got started much the same way, as the beer local workers would choose when they came up from the mines. “We think the rising interest in craft beers is fantastic,” says Campbell, who says that Guinness and Smithwick’s fit the desired flavorful, high-quality profile perfectly. “When you get right down to it, craft beers are a manifestation of today’s consumer’s demand for authenticity and pride in craftsmanship. We feel very confident that as consumers learn the story behind our brands, they’ll find appeal in them for many of the same reasons they find domestic crafts appealing.” ■

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SPEAKEASY

President The Beverage Network sat down with Tom Steffanci of W.J. Deutsch & Sons to discuss the under-$10 wine segment, sweet spots in pricing, important consumer trends and some unlikely new spirit brands

ON W.J. DEUTSCH THE BEVERAGE NETWORK: This year, Deutsch celebrates 30 years of being in business. What is the key to achieving such continuous growth? TOM STEFFANCI: Adaptability. Bill and Peter Deutsch are amazingly flexible and intently curious about what consumers really want. They are quick to act when it appears consumer tastes are moving in new directions. For example, we launched the brand Ruta 22 in Argentina in response to the growth in that category, and created a joint venture with our New

Zealand winery partner, Aeger Sectus, to release Nine Walks Sauvignon Blanc for $10.99 compared with our first collaboration, The Crossings at $13.99, so we can capitalize on the surging demand for New Zealand Sauvignon Blanc. TBN: Deutsch is a big player in the value arena. What changes can we anticipate in this segment? TS: The massive trading down we witnessed might have been ignited by the recession, but people were pleasantly surprised by the quality they could get at lower prices, and this category will stay

very strong. If you adjust for inflation, there has never been a time in history with a better selection of quality wine under $10. It’s not new for us. Bill started this business with a simple premise: Source really great wine that over-delivers for its price. The Georges Duboeuf flower label was the first French brand to hit a million cases in the U.S. and [yellow tail] is the number one imported wine brand for this reason. TBN: Yet there’s also turmoil in the under-$10 category. How does [yellow tail] still manage to grow? TS: A lot of [yellow tail]’s direct competition—$5.99 to $6.99 for 750ml and $10.99 for 1.5L—have brought prices down, so there is tremendous noise happening below our price point today. We did grow 2% last year off an enormous base, but that growth did not come easy. We are now spending $20 million in marketing, specifically television. Since many other brands have pulled back on advertising, we are consistently the only wine brand on TV. Our new television ad campaign is based on language we heard from consumers in focus groups: [yellow tail] is their “go-to” wine for casual gatherings.

Photograph by Jim Petrozzello

W.J. Deutsch & Sons’ Tom Steffanci

A Conversation With Industry Professionals This coming fiscal year we anticipate 5% growth for [yellow tail], due largely to the introduction of Moscato. The quality is extraordinary—it’s a $6.99 wine that was awarded a double gold at the San Francisco International Wine Competition.

ON PRICING TBN: The numbers also show growth in premium and super-premium wine categories. What do you make of that? TS: Consumers don’t behave in a simple way. If you look at Nielsen numbers, you will see price points above $20 and $25 showing rapid growth. But when you dig into that data, you will see that a lot of those wines were priced at $30 just a few years ago. In other words, consumers are trading up where they perceive good value. TBN: What do you think the sweet spot in pricing is? TS: There is a migration, rather than stampede, back to higher prices. Yet, still only 15% of wine sold in the U.S. is over $15 and I believe that will continue. The sweet spot is between $10 and $15; this represents really good value and allows you to make really great wine. It isn’t growing as fast as higher-priced wines, but it’s off a much larger base— it’s where the real action is. TBN: What are some of the most significant consumer trends you see today? TS: We see the trend towards home consumption staying strong, quite independent of the financial crisis at this point. It’s a lifestyle choice: People are putting a higher priority on time with family and friends in less formal settings. Also, pretention and luxury are out of fashion. People want to impress guests with wines they will enjoy, rather than some trophy bottle. This doesn’t mean you can’t sell expensive things—I think Audi’s recent ad campaign titled “Goodnight Old Luxury” for their A8 model (a $100,000 car)

is a great example. The word luxury has a negative connotation today.

ON PARTNERSHIPS TBN: What sort of wine producers are you looking to partner with as you build your business? TS: We want to work with people who share our values about commitment and quality. A great example is Joseph Carr, one of our newest partners. We found out about him through one of our distributors, and he has what Bill Deutsch calls “shoe leather”—he built his brand by sharing it with sommeliers and consumers through hundreds of tastings and wine dinners. The Napa appellation Joseph Carr label is priced at $19.99. The second label, a North Coast AVA, Josh Cellars, is at $14.99, and we think this could easily be a 500,000 case brand before long. TBN: What is your expectation for Deutsch’s new and developing spirits division? TS: Last year was our first fiscal year in the spirits business. Our goal is to make it a meaningful part of our business; we want to be doing $60 million in spirits in five years. Currently, we have a mix of new and established brands, such as Luksusowa, which came to us with some significant volume and was growing at 30% when we got it. We have a very open mind—a brand like The Original MOONSHINE was not on our list initially, but we saw the potential. There is a fear factor with moonshine, but it’s really the purest way to taste whisky. The Original MOONSHINE is produced with the brand’s founders, third generation master distiller Chuck Miller and acclaimed chef Adam Perry Lang. Being open to new ideas also brought us Adult Chocolate Milk, the newest addition to our spirits portfolio. Adult Chocolate Milk is a blend of premium chocolate, vodka and other ingredients. This is a beverage completely conceived and developed

by two consumers, not industry executives, and it’s been immediately successful. We see value in keeping all of our partners involved and learning from them. Peter and Bill have always been great about ceding control to our partners in their areas of expertise—leadership is just as much about the ability to follow.

ON BUSINESS TBN: Many recent product launches in the spirits world have been in nontraditional categories. What does this say about consumers? TS: Our industry has silly classifications that don’t reflect how consumers think. The Crown Royal drinker isn’t a Canadian whisky drinker. If the bar is out of Crown Royal, he might drink vodka. The fact that [yellow tail] is from Australia is not known by roughly 1/3rd of our consumers, and HobNob’s French roots couldn’t matter less to its Millennial consumers. The point is, brands often transcend categories. Another example is Adult Chocolate Milk, which defies categorization. At 40 proof and SRP of $18.99, it’s a low-alcohol option with women over 30 as the target consumer group (there has been some misconception that we were aiming for a younger audience). TBN: Finally, any sales tips for retailers as we approach the holiday season? TS: Retailers that work hard to impress and amaze their customers rather than just satisfy them always perform the best. Focus in an unpretentious way on getting consumers to enjoy wine—it isn’t helpful to wine-geek out on them. For the most part, consumers don’t care about winemaking, they only want the knowledge that will enhance their enjoyment of drinking wine. I have friends who gladly spend 10% more at particular stores because those retailers have taken the time to educate and build a relationship. Also, it helps to remember that wine is still an impulse buy, so displays are critical. Crowded shelves with single facings are mind-numbing. ■

BRANDPROFILE

A Mezcal for Sipping Country Superstar Toby Keith's Wild Shot Offers an Authentic Taste of Mexico BY KRISTEN BIELER

oby Keith took his first sip of mezcal many moons ago, when he was on the road with his first band in Brownsville, Texas on the border with Mexico. “One of the first things we did when we got down there was eat the local Mexican food and drink the ‘Mexican moonshine’ they were making right across the border,” recalls the Oklahoma native. “It was so smooth and had none of the bite or pungent flavors many people associate with tequila.” Fast forward several decades: While Keith’s career has exploded (he was recently ranked by Forbes as the top earning country performer), the mezcal category in the U.S. remains infinitesimal, lurking in tequila’s shadow. That could soon be changing, thanks to Toby Keith’s Wild Shot, a new artisanal mezcal made in the traditional way right down to the worm in the bottle. “I have spent a lot of time in Mexico over the years and learned that while all tequila is mezcal, not all mezcal is tequila. Mezcal is what the locals drink, it’s made with the wild agave—for me, it’s the authentic thing,” Keith describes. So when he made the decision to create his own spirit, mezcal was the only choice. Keith knew the learning curve would be big. While there has been a growing interest in premium mezcal amongst mixologists, the category is still largely unknown in the U.S. “We knew we would have to educate people about what it is, we knew it had to be

premium, and we knew it had to have the worm,” recalls Keith.

‘It’s All About The Worm’ Wild Shot is made with 100% green agave which is found in the wild, as opposed to the Blue Weber agave used to make tequila. The agave hearts are cooked over wood logs, as opposed to the baking technique employed in tequila production, which imparts a rich, smoky taste. Because of this, mezcal has tons more flavor than tequila, Keith believes, and is designed for sipping: “You don’t see many people sitting around sipping tequila, but that is the best way to drink this stuff. You don’t have to follow it with salt and lime, and you don’t have to mix it in a Margarita. I put it in the freezer and drink it cold straight up—it takes on a thicker, syrupy texture which is delicious.” Instead of putting people off, the worm has become a big selling point for Wild Shot. “We’ve been educating people that the worm is unique to mezcal—and it is there to be eaten. Folklore says when eaten, the worm

Toby Keith with the Wild Shot girls

▲ Wild Shot Silver and Reposado clock in at 86.8 proof and retail on average for $39 and $44 respectively. Wild Shot is imported by Shaw-Ross International Importers.

acts as an aphrodisiac.” That isn’t the only legend: Many believe 16th century warriors drank mezcal when they defeated their enemies.

Spreading the Word When asked who Wild Shot’s target consumer is, Keith replies frankly: “Anyone who will drink the stuff.” It turns out that there are, in fact, a lot of people who want to drink it. Since its March release, Wild Shot has quickly established itself as the number-one premium mezcal in the U.S. market. (It’s been a big hit in Keith’s chain of restaurants, Toby Keith’s I Love This Bar & Grill, too). As for that learning curve, Keith is finding it fairly easy to overcome. “When people think they are drinking tequila, they are surprised when they taste Wild Shot because it is so different. But when you describe it as merely a clear spirit and people approach it with an open mind, they love it. I’ve had many tell me it tastes like single malt Scotch.” Which is how it should be consumed, he insists: “Mezcal is the new kid on the block, so it doesn’t get the opportunity to be poured straight. I wouldn’t recommend shaking and straining it with ice—it really dilutes the flavor.” ■

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BRANDPROFILE

The Many Faces of Jura A Family of Whiskies with Different Personalities BY KRISTEN BIELER

o describe the essence of The Isle of Jura’s house style, Master Distiller and Global Brand Ambassador Willie Tait uses three words: “Elegance, lightness and fragrance.” That might be where the similarities between the distillery’s varied offerings end. Jura’s diverse line-up includes the 10-Year-Old (lightly peated), Prophecy (heavily peated and salty) and Superstition (a blend of superpeaty malt and sweet Highland whisky), among others. Each whisky is as unique as the island where they are made. One of the inner-Hebridean islands just off the west coast of Scotland, Jura is home to thousands of deer, about 180 people and a single distillery. While the island is only a few miles north of the much more famous island of Islay, its whiskies have remarkably little in common. (As Tait likes to say, the best thing about Islay is the view one gets of Jura.) The 201-year-old Jura distillery was purchased by Whyte & Mackay in 1994 and since then the quality of the whiskies and freedom to experiment have only increased. “It’s very difficult to be in this business on your own,” says Tait, who has lived on the island for 25 years. “Distilleries work best when they are able to produce more malt, some of which goes into other distilleries’ blends, and that is the benefit of being part of a larger company.” A high proportion of Jura’s malt goes into Whyte & Mackay blends—the rest is used for the distillery’s prized single malts.

Legends Worth Drinking Unlike most distilleries who take a more fixed approach with peat (use a little, use a lot, or use none at all), Jura crafts whiskies up and down the peat spectrum. Their creative Superstition bottling represents an unorthodox blending recipe no one else has ever tried: A Highland malt made on an island with no peat is combined with young, heavily peated malted barley from Islay. A mix of flavors and ages (there is significant amount of 21-Year-Old in the blend), it is beautifully balanced—“equal parts sweet caramelized toffee and smoky oak,” describes Tait. Jura’s more recent expression, Prophecy, is all about peat—what Tait imagines the earliest Jura whiskies tasted like: “Peat was a life source for the people here, just like in Islay, so they would have made malts with it.” Prophecy takes its name from a legend about a prophet who was evicted from the island. Upon leaving, she predicted that the last Campbell (the ruling Clan on

THE JURA RANGE Jura 10-Year-Old: Light, fragrant— “a perfect aperitif whisky,” Tait describes. Jura 16-Year-Old: Tait’s favorite, packed with sweet toffee, developed fruit notes. Jura 21-Year-Old: Rich and fullbodied, finished in Sherry casks. Superstition: Slightly peaty, nutty and rounded. Prophecy: Non-chill-filtered with heavy peat flavors and notes of cinnamon and salt.

the island for hundreds of years) would one day leave the island with an eye missing and with a single white horse. Over two centuries later, in 1938, this prophecy came true, when Charles Campbell (the last Campbell on Jura) departed with a white horse and his eye shot out during WWI. Bottled at 46% without chill filtration to recreate the authentic taste of 1938, Prophecy is the most heavily peated whisky from Jura in recent memory, with no Highland malt added at all.

A Gentle Hand with Oak Because lightness and delicacy is what Jura malts are all about, Tait takes a judicious approach towards oak: “I prefer to work primarily with American white oak and secondary bourbon barrels. Sometimes we tamper with Sherry oak—we finish the 21-Year-Old in a little Oloroso—but in my opinion, Jura doesn’t need a lot of very expressive oak. As a distiller I really like to see each spirit’s authenticity, and I find Sherry barrels can really start to dominate.” This year, the Jura 21-Year-Old— created to commemorate the 200th anniversary of the distillery—and the 1976 vintage will reach U.S. shores. Like all Jura expressions, each tastes distinct, with its own personality. “Some people think then that we were confusing the consumer on just what is Jura, but we think it is much more interesting to offer a range of flavor profiles,” says Tait. “And when you look closely, you will see they all have a family resemblance.” ■

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BRANDPROFILE

Makeover in Blue

Blue Nun Gets a Package Upgrade BY KRISTEN BIELER

lue Nun is one of the longestlived, best known and most widely distributed wine brands in the world. Why tamper with the highly distinctive package of such a successful brand? “Blue Nun has maintained its position by constantly updating its appearance to remain relevant to the contemporary consumer,” explains Nick James, vice president, senior brand manager, Shaw-Ross International Importers. “The new Blue Nun label is clean and uncluttered, yet striking. It has easily recognizable links to the current Blue Nun label, but is less colorful and more elegant.” A look back reveals that Blue Nun has sported a number of different styles over the years. It started out in the early 1900s as a simple Liebfraumilch bottled with a plain label. Wanting to stand out from the competition, the winery later designed a label which depicted nuns gathering grapes in vineyards. Customers began asking for the wine with the blue nun in the background, so the winery wisely switched the name to Blue Nun in 1923. Over time, the number of nuns on the labels was reduced and, by 1990, only one remained. Soon after, the bottle color went from brown to blue, and in 2001 the nun was reduced in size and again modernized.

Attracting Consumers New & Old The current package is more modern, designed to entice younger consumers to the historic brand. “Blue Nun’s new design will appeal to the more adventurous consumer looking for a change from standard Chardonnays and Sauvignon

THE CURRENT PACKAGE IS MORE MODERN, DESIGNED TO ENTICE YOUNGER CONSUMERS TO THE HISTORIC BRAND Blancs,” says Tony Sapienza, the U.S. sales manager for Blue Nun. “Wine consumers in general have evolved over the years, becoming both more adventurous and more sophisticated, but at the same time looking for simplicity. While the traditional Blue Nun consumer is still important, we are going after a younger audience who enjoy fruiter styled wines. Many younger people do not associate Blue Nun with the wine their grandparents drank and enjoy it for its fresh, easy drinking style.” But in attracting new consumers, is their a risk of alienating the tried-andtrue base who have been drinking Blue Nun for decades? “This is obviously a concern, but we have a comprehensive range of POS materials designed to reassure the existing Blue Nun consumers that in spite of the label change, this is still the wine that they know and love,” Sapienza reassures. “We will also be running trade and consumer advertisements to highlight the new label.”

New Look, Same Juice—Almost Blue Nun fans will recognize the same fruit-forward, peach- and apple-dominated flavor profile, yet the wine’s slight-

ly more refreshing style can be attributed to a reduction in residual sugar. “One of the reasons for Blue Nun’s longevity is that the character and quality of Blue Nun has not changed significantly over the years,” says James. “But the reduction in sugar adds an attractive freshness to the wine.” Produced 100% from the Rivaner grape which combines ripe fruit characteristics with a Muscat and walnut bouquet, Blue Nun is expressive on the nose and palate. Two other trends likely to benefit the brand: the rising popularity of German wines and wines with higher sugar levels. Riesling is one of the fastest growing white grapes in the U.S. and 48% of all German wines sold in U.S. are Riesling (though James notes that Blue Nun has “almost transcended the German category, seen primarily as an international brand”). The increasing interest in sweeter, fruitier wines— particularly by younger consumers—is not new, says Sapienza, but the way they are marketed is: “A few years ago no self respecting wine brand would label itself ‘Sweet Red’ or ‘Fruity White.’ Nowadays several brands have successfully done this and are selling significant volumes. Blue Nun’s contemporary new packaging and German heritage will be attractive to this emerging consumer.” ■

Imported by Shaw-Ross International Importers Miramar, Florida - www.shaw-ross.com

www.bluenunwines.com

please drink responsibly

BRANDPROFILE

Piedmontese Passion

or centuries, the Dogliani name has been synonymous with the distinctive wines of Piedmont. Not only is it the moniker of the picturesque town that has long been famous for wines produced from Dolcetto and Dolcetto di Dogliani, but also for the surname of one of Piedmont’s foremost producers of Barolo. Fiorenzo Dogliani today leads the Dogliani family enterprise, Batasiolo SPA, as CEO of the family’s Beni di Batasiolo winery.

Italian Ambassador Though the Dogliani family had been established winegrowers in the Langhe region since 1882, the genesis of Batasiolo began in the early 1950s when the Doglianis bought 156 acres in Piedmont. The youngest of 10 siblings, Fiorenzo immersed himself in the family business, initially becoming skillful in the production end, learning everything there is to know about winegrowing and winemaking. As a young man, Fiorenzo made a bold move and hit the streets of Milan with his wine in hand, courting the city’s restaurateurs until he established a solid presence among the Milanese food and wine community. It was this enterprising maneuver that led to the foundation of Batasiolo’s domestic market—and foreshadowed Fiorenzo’s role as a future evangelist for the Piedmont region on the world market.

Enlivened by the same fire that led him to Milan, Fiorenzo began travelling extensively to promote his wines and by 1974 began exporting to the most prominent Northern European markets, where today they still export 25% of their production. In 1978, the Dogliani family changed the name of their enterprise from Fratelli Dogliani to what is today internationally recognized: Beni di Batasiolo.

Coming to the Americas By the 1990s, Beni di Batasiolo expanded its export portfolio to reach Canada, Mexico, Brazil, and 42 states in the U.S. with import rights through Marie Brizard. The wines are now imported by Boisset Family Estates into the U.S. Presently, Batasiolo has distribution in over 67 countries. Fiorenzo has become an ambassador of Italian wine culture, and though he and his wines reach an international community, his first and most passionate love remains in the heart of his native Piedmont. The next natural step seemed to be to find a way to help the world experience

Fiorenzo Dogliani

hiss ho hi home me tth hrough hh is eeye yes,, an aand nd he found through his eyes, this in the cconstruction of IIl Boscareto Hotel and Spa in Serralunga d’Alba. The hotel, like the Batasiolo wines, is luxurious and carefully crafted. In 2009, it received a 5-star luxury rating and today delivers the best of the heart of Piedmont to a host of international travelers. Beni di Batasiolo’s wine portfolio is a thoughtful mix of traditional luxury and modernity. The 100% estate-owned production currently comes from nine vineyard sites that total 345 acres and span four growing regions in Piedmont: Barolo, La Morra, Monforte d’Alba and Serralunga d’Alba. These vineyards are planted 70% to Nebbiolo, while the other 30% is Dolcetto, Barbera and Moscato wines. These are used to produce a rich portfolio of 13 DOC and DOCG wines plus grappa. Fiorenzo also manages to beautifully express the unique terroir of Piedmont in four single-Vineyard Cru Barolos: Corda della Briccolina, Bofani, Cerequio and Boscareto. “I was born in to wine. It has been my passion and my life’s work,” Fiorenzo confides. “There are jobs where you can make more money, but when you travel and see your wine in far-flung places, it’s really very satisfying.” Fiorenzo and the Dogliani family approach creation—the building of their family enterprise, the crafting of their wines, the engineering of Il Boscareto—with one superlative in mind: marca leone, which is another way to say “only the very best.” ■

The Family Behind Beni di Batasiolo Charts a Mission to Produce the Best Wines Possible

Barolo.

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La Morra, Barolo, Monforte d’Alba e Serralunga d’Alba Imported by Boisset Family Estates | www.boissetfamilyestates.com Campagna ﬁnanziata ai sensi del regolamento CE n. 1234/07 Campaign ﬁnanced pursuant to EEC regulation number 1234/07

BRANDPROFILE

Old Spirits, New Heights Pisco Portón Aims to be Leader of ‘Fifth White Spirit’ Category BY W. R. TISH

isco, the native spirit of Peru, is bound up in irony: while its heritage is every bit as deep and rich as Scotch or Bordeaux, in the U.S. it is a fresh novelty. Fortunately, the spirit’s distinctive character and dynamic mixability are helping Pisco make quick inroads, particularly onpremise. And the relative novelty creates an ideal opportunity for Pisco Portón, a new brand that has staked a claim at the very top of the category.

Portón is Born The Portón brand started with a handshake just two years ago between American investors William and Brent Kallop and Master Distiller Johnny Schuler. Their mutual goal, from the start, was to produce the finest handcrafted pisco in the world. They purchased the oldest distillery in the Americas—Hacienda la Caravedo, in Ica, established in 1684— outfitted it with a modern gravity-flow system, and then Schuler went to work, applying the experience he had gained as Peru’s ambassador for pisco to the world over the previous two decades. With history dating back to the 1600s, Pisco is a clear spirit distilled from grapes, with no additives or wood aging allowed by law. The base wine for Pisco Portón is made from a blend of three grapes, each chosen for their unique character: Quebranta for body; Albilla

for a soft fruity structure and smooth finish; and Torontel for complex peach and citrus aromatics. The Portón brand is made by the mosto verde method, which means that the distillate is made from must (grape juice) that has not completely fermented. This serves to keep some of the natural grape sugars from converting into alcohol, in turn putting more flavor and aroma into every bottle. Most producers don’t use this method because it is very labor-intensive and requires a large amount of grapes; 15 pounds of grapes go into every bottle of Pisco Portón.

Never Watered Down While whiskey or vodka distillers can always water their spirit back down to a desired proof, Peruvian law prohibits any additives whatsoever. This law ensures small-batch distillation, which

PORTONERO 2 parts Pisco Portón 1 tsp. fresh lime juice 1 tsp. simple syrup 1 slice of fresh ginger 1 dash of bitters Ginger Ale Pour first five ingredients into a tall glass filled with ice.. Fill with ginger ale. Stir and garnish with a lime wedge. More recipes, both classic and contemporary, can be found at piscoporton.com

llo lows ws m mor oree co cont ntro roll ov over er tthe he eent nti allows more control entire process; it also means the distiller only has one chance to make each batch right. After distillation, the pisco rests in large cement cubas de guardia for five to eight months while the spirit’s flavors develop roundness and complexity. These containers, being non-reactive, will not impart flavors as barrels would. As Johnny Schuler states: “Pisco doesn’t borrow its flavors.” According to Schuler, Pisco Portón is “more complex than a vodka and more subtle than Tequila; excellent for defining cocktails, as well as for savoring neat or as an aperitif.” He believes pisco can become known as “the fifth white spirit” in the U.S. Pisco Portón launched in the U.S. in 2011 in Houston, Los Angeles, New York and San Francisco. The national rollout—covering 27 markets in 12 states—will be completed by the end of the year, supported by a broad advertising, marketing and public relations campaign. The primary target market is 25- to 40-year-olds with a high affinity for premium spirits. Pisco Po Portón retails for $40-$50/750ml (var (varies by state; also available in 50ml bo bottles). Each bottle features a photo of the distillery, is individually numbered and bears the signature of the Maste Master Distiller. ■

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PrOOF

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $112.55 $ 3.80 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 8.75 $ 7.65 $ 11.70 $ 11.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0

BLeND 0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 6343L 8890B 8891B

OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaMS eighT STar BeaMS eighT STar BeaMS eighT STar SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeagraMS 7 CrOWN SeNaTOrS CLUB BBN SeNaTOrS CLUB BBN CaLverT eXTra BLeNDeD WSKY iMPeriaL gOLD aWarD BLeNDeD WSKY haLLerS S r S BLN WSKY haLLerS S r S BLN WSKY gUCKeNheiMer gUCKeNheiMer KeSSLer TraveLer MC COrMiCK BLeNDeD SeagraMS 7 DarK hONeY SeagraMS 7 CrW STONe CherrY

0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B

aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT age KY STr BBN aNCieNT aNCieNT age KY aNCieNT aNCieNT age KY earLY TiMeS earLY TiMeS JTS BrOWN 4Yr JTS BrOWN 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr OLD graND DaD 4Yr eChO SPriNgS 4Yr eChO SPriNgS 4Y r KeNTUCKY geNTLeMaN KeNTUCKY geNTLeMaN TeN high 4Yr TeN high 4Yr OLD FOreSTer 4Yr OLD FOreSTer 4Yr JiM BeaMS ChOiCe 5Yr

BOUrBON

62 OhiO Beverage MONThLY OCTOBer 2011

8.75 17.10 10.50 19.70 11.40 9.65 21.05 4.80 17.10 10.55 25.50 17.85 17.95 10.60 15.35 8.75 16.00 9.45 13.40 26.70 9.05

0144D 0163D 0163L 0171D 0171L 0850B 0850D 0891B 0911B 1497B 1497D 1497L 1499B 1499D 1650e 1816B 1816D 1816L 2089D 2089L 2094B 2094D 2094L 2099B 2099D 2099L 2105B 2919B 2939B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5086B 5087B 5104B 5110B 5110D 5110L 5112B 5122B 5483B 6845L 6880B 7680B 8355B 8356B 8375B 8375D 8375L 8435B 9600B 9632B 9632D 9635B 9636B 9637B 9638B 9638D 9638L 9676L 9680B

JiM BeaMS ChOiCe 5Yr MaTTiNgLY aND MOOre 4Yr MaTTiNgLY aND MOOre 4Yr MarK TWaiN MarK TWaiN BeNChMarK BOUrBON 8 Year BeNChMarK BOUrBON 8 Year BirD DOg BLaCKBerrY WhSKY BLaNTON BBN BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BULLeiT BBN FrONTier WhSKY BUFFaLO TraCe BOUrBON BUFFaLO TraCe BOUrBON JiM BeaM 200ML 4Yr WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN WiLD TUrKeY 101 BBN BOUrBON SUPreMe rare BLND BOUrBON SUPreMe rare BLND KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr KeNTUCKY TaverN 4Yr OLD CrOW 3Yr OLD CrOW 3Yr OLD CrOW 3Yr JTS BrOWN 100 eLiJah Craig 12Yr e h TaYLOr Jr SNgL BarreL evaN WiLLiaMS MiLLeNiUM evaN WiLLiaMS BBN evaN WiLLiaMS BBN evaN WiLLiaMS BBN eZra BrOOKS eZra BrOOKS eZra BrOOKS eZra 101 7Yr FOUr rOSeS YeLLOW LaBeL FOUr rOSeS 90 FOUr rOSeS 100 heaveN hiLL OLD STYLe 4Yr heaveN hiLL OLD STYLe 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JiM BeaM 4Yr JeFFerSON’S PreSiDeNT SeLeCT JeFFerSON’S JereMiah WeeD CherrY MaSh JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM BLaCK 8Yr JiM BeaM TraveLer 4Yr JiM BeaM DeviL'S CUT KNOB CreeK SNgL BareL rSv OLD CharTer 8Yr OLD CrOW TraveLer 3Yr OLD WhiSKeY river reBeL YeLL reBeL reServe 4Yr reD STag reD STag reD STag riDgeMONT reServe 1792 8Yr WhiTeTaiL CaraMeL FLv WhiSKeY WiLD TUrKeY 80 BBN WiLD TUrKeY 80 BBN WiLD TUrKeY 101 TrvLr WiLD TUrKeY rUSSeLLS reSv 10Yr WiLD TUrKeY KY SPT SNg BrL WiLD TUrKeY 81 WiLD TUrKeY 81 WiLD TUrKeY 81 WOODFOrD rSv DerBY WOODFOrD rSv MST COLL MaPL

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

32.55 9.70 8.85 13.15 9.30 7.90 15.80 16.85 39.50 19.55 43.90 21.95 19.50 43.25 5.10 19.35 39.60 25.45 15.80 9.65 7.30 16.20 9.65 7.90 16.10 9.65 9.25 19.50 53.75 18.00 10.80 20.55 13.25 8.75 21.45 12.25 12.25 15.15 25.95 32.65 19.70 11.10 15.85 32.55 9.90 21.10 86.40 26.35 14.60 17.60 35.20 15.40 15.85 22.00 35.20 15.15 7.90 22.05 12.25 16.90 17.60 36.95 24.65 26.35 16.85 14.30 31.05 19.35 28.25 36.50 15.80 34.30 19.40 34.15 77.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 93.0 90.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 94.0 100.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 82.3 90.0 86.0 86.0 86.0 80.0 90.0 80.0 80.0 80.0 86.0 80.0 90.6 80.0 80.0 80.0 93.7 80.0 80.0 80.0 101.0 90.0 101.0 81.0 81.0 81.0 90.4 90.4

$ $ $ $ $ $ $ $ $ $ $ $

36.95 29.95 46.65 27.35 24.60 23.90 45.75 28.15 52.80 35.20 22.00 50.15

107.0 80.0 126.6 88.0 90.0 86.6 90.2 100.0 100.0 100.0 90.0 90.0

SPeCiaLTY BOUrBON 0460B 0575B 1370B 2305B 2880B 2947B 5089B 5482B 5482D 5482L 6060B 6060D

BaKerS BaSiL haYDeNS BOOKerS COrNer CreeK reServe eagLe rare SiNgLe BarreL evaN WiLLiaMS SiNgLe BarreL JeFFerSON’S reServe KNOB CreeK KNOB CreeK KNOB CreeK MaKer’S MarK MaKer’S MarK

6060e 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

MaKer’S MarK MaKer’S MarK MaKer’S MarK 46 WiLD TUrKeY 15Yr TriBUTe rare BreeD WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe WOODFOrD reServe SeaSON OaK WOODSTONe MiCrO-BOUrBON

0066B 0066D 0066e 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4988B 4988L 4997B

JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S BLaCK JaCK DaNieL'S greeN JaCK DaNieL'S greeN geNTLeMaN JaCK geNTLeMaN JaCK geNTLeMaN JaCK geOrge BiCKeL OLD 48 geOrge riCKeL OLD #8 geOrge DiCKOL 12 geO. DiCKeL BarreL SeLeCT JaCK DaNieL'S TeNN hONeY JaCK DaNieL'S TeNN hONeY JaCK DaNieL'S SiNgLe BarreL

0090B 1503B 5117B 9631B 9833B

OLD OverhOLT BULLeiT 95 rYe JiM BeaM WiLD TUrKeY rYe WhiSKeY rUSSeLS reServe

$ 14.60 90.0 $ 33.45 90.0 $ 30.80 94.0 $ 77.80 101.0 $ 30.85 110.0 $ 29.10 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.07 94.0

5388B 6574B 6576B 7721L 8294B 6383B 8384B 9026B 9317B 9317L

KNaPPOgUe CaSTLe 12 MiDLeTON MiChaeL COLLiNS BLeNDeD PaDDY POWerS reDBreaST reDBreaST 12 SLaNe CaSTLe TULLaMOre DeW TULLaMOre DeW

$ 19.50 $ 42.15 $ 14.45 $ 29.80 $ 16.90 $ 33.65 $ 27.35 $ 48.50 $ 34.15 $ 15.90 $ 15.90 $ 20.20 $ 20.20 $ 19.50 $ 29.80 $ 34.35

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2389D 2391B 2393B 2397B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L 9656B

SeagraMS vO SeagraMS vO SeagraMS vO LOrD CaLverT MCMaSTer'S MCMaSTer'S MCMaSTer'S CaNaDiaN MiST CaNaDiaN MiST CaNaDiaN MiST MaCNaUghTON CaNaDiaN CLUB CaNaDiaN CLUB CaNaDiaN CLUB CaNaDiaN CLUB BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT BLaCK veLveT TraveLer BLaCK veLveT reServe BLaCK veLveT reServe CaBiN Fever MaPLe FLv. CaNaDiaN BaY CaNaDiaN BaY CaNaDa hOUSe CaNaDa hOUSe CaNaDiaN CLUB reServe 10 CaNaDiaN CLUB TraveLer CaNaDiaN gOLD CaNaDiaN gOLD CaN. CLUB SherrY CaSK CaNaDiaN hUNTer TraveLer CaNaDiaN LTD. CaNaDiaN LTD. CaNaDiaN MiST TraveLer CaNaDiaN reServe CLaSSiC 12 CrOWN rOYaL BLaCK CrOWN rOYaL BLaCK CrOWN rOYaL CaSK NO.16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe harWOOD harWOOD NOrTherN LighT NOrTherN LighT JaMeS FOXe ParaMOUNT PeNDLeTON riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v.0. gOLD SeagraM'S v.0. TraveLer WiNDSOr TraveLer WiNDSOr SUPreMe WiNDSOr SUPreMe WiNDSOr SUPreMe WiSer'S DeLUXe

TeNNeSSee WhiSKeY

$ 13.20 80.0 $ 19.55 90.0 $ 15.85 80.0 $ 19.35 101.0 $ 25.50 90.0

BLeNDeD WhiSKeY OLD ThOMPSON OLD ThOMPSON KeSSLer KeSSLer KeSSLer BeaM'S eighT STar BeaM'S eighT SLar BeaM'S eighT STar SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeagraM'S 7 CrOWN SeNaTOr'S CLUB SeNaTOr'S CLUB CaLverT eXLra iMPeriaL gOLD aWarD haiLer'S S.r.S. haLTerS S.r.S. gUCKeNheiMer gUCKeNheiMer Jr JOhNSON MiD MOON STraWB KeSSLer TraveLer MCCOrMiCK SeagraM'S 7 TraveLer SeagraM'S 7 DarK hONeY

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 17.75 $ 8.75 $ 7.70 $ 9.95 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 71.0

$ 18.65 $ 39.75 $ 28.95 $ 20.15 $ 28.00 $ 31.00 $ 58.65 $ 35.45 $ 16.10 $ 36.60 $ 16.90 $ 14.80 $ 51.80 $261.15 $ 75.35 $ 34.30 $ 18.65 $ 16.00 $ 17.20

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 92.0 80.0 80.0 80.0 80.0 80.0

iriSh WhiSKeY 0281B 0281D 0281B 0282B 0282L 0908B 1519B 1520B 2074B 2268B 3003B 4895B 5075B 5079B 5081B 5083B 5085B 5212B 5384B

JaMeSON JaMeSON JaMeSON BUShMiLLS BUShMiLLS BLaCK BUST( BUShMiLLS 16 Yr. SiNgLe MaLT BUShMiLLS LOYr. SiNgLe MaLT CLONLarF CONNeMa ra SiNgLe MaLT FeCKiN iriShMaN OrigiNaL CLaN JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr. JaMeSON 12 Yr. JaMeSON TiN JOhN POWer & SON gOLD KiLBeggaN

80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0

$ 11.75 $ 23.55 $ 17.40 $ 14.50 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 16.65 $ 1165 $ 22.30 $ 9.25 $ 16.75 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 17.60 $ 24.80 $ 51.10 $ 70.25 $114.15 $ 40.40 $ 14.50 $ 8.45 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 7.00 $ 13.60 $ 22.15 $ 47.90 $ 28.50 $ 29.25 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $ 10.95 $ 13.40

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CaNaDiaN WhiSKeY 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 70.0 94.0

rYe WhiSKeY

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5266B 5378B 6343L 8887B 8890B

$ 32.85 $117.20 $ 16.90 $ 28.05 $ 30.00 $ 43.05 $ 64.90 $ 20.35 $ 18.65 $ 25.45

SCOTCh WhiSKeY 0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B

PiNCh 15 Yr. DeWar'S DeWar'S DeWar'S DeWar'S JOhNNie WaLKer reD JOhNNie WaLKer reD JOhNNLe WaLKer reD USher'S greeN LaUDer'S

29.70 20.25 41.45 21.15 27.35 22.05 43.25 28.25 22.25 8.30

OCTOBer 2011 OhiO Beverage MONThLY 63

0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 1490B 1491B 1655e 2004B 2005B 2006B 2052D 2052L 2078B 2672B 2673B 2674B 2999B 3609B 5145B 5220B 5225B 5229B 6395B 7980D 8327D 8327L 8853D 9188B 9188D

LaUDer'S LaUDer'S graNT'S graNT'S OLD SMUggLer ODSMUggLer ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. ChivaS regaL 12 Yr. CULLY SarK CULTY SarK CUTTY SarK WhiTe hOrSe JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK JOhNNie WaLKer BLaCK J&B rare J&B rare J&B rare graND MaCNiSh graND MaCNiSh graND MaCNiSh highLaND MiST highLaND MiST iNver hOUSe iNver hOUSe J.W. DaNT BaLLaNLiNe'S BUChaNaN DeLUXe BUChaNaN SPeCiaL reServe MaKerS MarK 200ML Chiv regaL SaLUTe 21 Yr Chiv regaL 25 ChivaS regaL 18 Yr. CLaN MaCgregOr CLaN MaCgregOr CLYNeLiSh DeWar'SFOUNDerS reServe DeWar'S SigNaTUre DeWar'S SP. reS. 12 Yr. FaMOUS grOUSe 12 Yr. gLeN graNT JOhN Barr reD JOhNNie WaLKer BLUe JOhNNie WaLKer BKL.100 aNNiv. JOhNNie WaiKer gOLD MCLvOr PaSSPOrT QUeeN aNNe QUeeN aNNe SCOreSBY FaMOUS grOUSe 80 FaMOUS grOUSe 80

$ 18.00 80.0 $ 10.65 80.0 $ 14.25 80.0 $ 31.90 80.0 $ 19.50 80.0 $ 11.95 80.0 $ 25.60 80.0 $ 59.85 80.0 $ 38.55 80.0 $ 16.85 80.0 $ 33.55 80.0 $ 21.10 80.0 $ 12.55 80.0 $ 33.35 80.0 $ 70.05 80.0 $ 42.40 80.0 $ 18.95 86.0 $ 40.65 86.0 $ 25.60 86.0 $ 8.15 80.0 $ 17.50 80.0 $ 10.60 80.0 $ 17.10 80.0 $ 9.95 80.0 $ 17.35 60.0 $ 11.00 60.0 $ 10.80 80.0 $ 13.40 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.00 80.0 $156.85 80.0 $ 200.10 80.0 $ 51.80 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 49.85 92.0 $ 70.60 80.0 $ 189.75 86.0 $ 29.10 80.0 $ 23.90 80.0 $ 38.70 80.0 $ 12.55 80.0 $ 208.85 80.0 $ 36.85 80.0 $ 79.05 80.0 $ 11.65 80.0 $ 16.20 80.0 $ 18.45 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 16.45 80.0 $ 39.15 80.0

3641D 3641L 3643B 3645B 3646B 3647B 3649B 3654B 3655B 3656B 3658B 3697B 3699B 4291B 4296B 5207B 5231B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6016B 6024B 6025B 6344B 6346B 6747B 6748B 7700B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9671B

aBerLOUr 12 Yr. aBerLOUr aBUNaDh aBerFeLDY aBerFeLDY 21 arDMOre arDBeg 10 Yr. aUCheNLOShaN3WOOD aUCheNLaShaN CLaSSiC aUChrOiSK BaLveNie SiNgLe BarreL 15 Yr. BaLveNie DOUBLeWOOD 12 Yr. BaLveNie POrTWOOD 21 Yr. BOWMOre LegeND BUNNaheBhaiN BrUiChLaDDiCh rOCKS CaOL iLa 12-Yr. CarDhU CraggaNMOre DeLMOre STiLLMaN 28 Yr. DaLMOre 12 Yr. DaLWhiNNie DaLWhiNNie DiSTiLL eDiTiON gLeNLiDDiCh 12 Yr. reServe gLeN gariOCh gLeNKiNChie 12 Yr. gLeN SPeY gLeNLiDDiCh SOLera 15 Yr. gLeNLiDDiCh aNCieNT 18 Yr. gLeNFarCLaS 17 Yr. gLeNLiDDiCh 15 DiSTiLLerY eD. gLeNFarCLaS 21 Yr. gLeNLiveT 18 Yr. gLeNLiveT 18 Yr. gLeNLiveT 12 Yr.

64 OhiO Beverage MONThLY OCTOBer 2011

$ 31.70 $ 60.50 $ 44.10 $ 150.00 $ 36.10 $ 43.05 $ 51.80 $ 26.50 $ 24.75 $ 59.65 $ 44.90 $ 137.55 $ 21.25 $ 47.45 $ 48.50 $ 46.95 $ 37.75 $ 45.85 $ 117.60 $ 36.10 $ 55.30 $ 65.90 $ 34.35 $ 16.35 $ 48.30 $ 162.55 $ 43.95 $ 60.50 $ 93.45 $ 51.80 $ 103.95 $ 63.15 $ 63.15 $ 32.60

86.0 119.4 80.0 80.0 92.0 92.0 86.0 80.0 80.0 95.0 86.0 86.0 80.0 80.0 92.0 86.0 86.0 80.0 90.0 80.0 66.0 86.0 80.0 86.0 86.0 86.0 80.0 86.0 86.0 102.0 86.0 86.0 86.0 80.0

80.0 80.0 86.0 86.0 80.0 112.4 92.0 96.0 86.0 92.0 92.0 80.0 86.0 86.0 86.0 111.6 86.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 86.0 86.0 92.0 80.0 86.0 80.0 91.6 91.6 80.0 80.0 80.0 94.0 93.0

OTher WhiSKeY 0876B 1840B 3526B 5255B

SiNgLe MaLT / SCOTCh 0019B 0020B 0031B 0032B 0103B 0107B 0375B 0377B 0379B 0493B 0497B 0504B 1481B 1488B 1498B 1751B 1759B 2355B 2491B 2495B 2498B 2500B 3606B 3607B 3611B 3615B 3620B 3625B 3632B 3634B 3635B 3640B 3640B 3641B

gLeNhiveL $ 68.55 gLeNLiveL12 Yr. $ 44.65 gLeNLiveT arChive 21 Yr. $ 121.60 gLeNMOraNgie 10 Year OLD $ 34.35 gLeNLiveT FreNCh OaK 15 Yr. $ 41.35 gLeNLiveL NaDUrra 16 Yr. $ 47.40 gLeNMOraNgieLaSaNLa $ 43.05 gLeNLiveLLDaDUrraTriUMPh $ 69.25 gLeNMOraNgie FiNeaLTa $ 69.25 gLeNMOraNgie QUiNTa rUBaN $ 43.05 gLeNMOraNgTeNeCTar D'Or $ 56.15 gLeNrOTheS SeLeCT reServe $ 40.45 gLeNrOTheS $ 67.75 highLaND ParK $ 36.10 highLaND ParK 18 $ 86.70 J. MCDOUgaLLS BLaDNOCh $ 44.55 JOhNNie WaLKer greeN $ 52.65 LagavULiN DiSTiLLerS eD. $ 86.90 LagavULiN $ 75.60 LaPhrOaig 18 $ 61.60 LePhrOaigCaSK STreNgTh $ 55.45 LaPhrOaLg $ 37.85 MaCaLLaN CaSK STreNgLh $ 56.15 MaCaLLaN 12 Yr. $ 45.70 MaCaLLaN 12 Yr. $ 90.35 MaCaLLaN 18 Yr. $ 131.20 MaCaLLaN FiNe OaK 10 Yr. $ 37.25 MaCaLLaN FiNe OaK 15 Yr. $ 69.75 $ 623.20 MaCaLLaN aNNiverSarY MaCaLLaN 30 Yr. $1,104.05 MCCLeLLaNDS iSLaY $ 20.85 MCCLeLLaNDS highLaND $ 20.65 OBaN DiSTiLLerS eD. $ 78.20 OBaN $ 63.25 OYO WhiSKeY $ 39.85 SiNgLeTON $ 34.40 SPeYBUrN $ 16.90 SPeYBUrN BraDeN OraCh $ 15.15 TaLiSKer $ 53.80 TaLiSKer DiSTiLLer eDiTiON $ 60.65 TaMDhU $ 19.50 TaMDhU $ 19.50 TOMaTiN SCOTCh 12 $ 19.50 WiLD SCOTSMaN BLaCK LaBeL $ 58.15 WOODSTONe CreeK SiNgLe PeaTeD MaLT WhSKY $ 103.95

BerNheiM OrigiNaL WheaT CaKFaDDY CarOLiNa MOONShiNe geOrgia MOON COrN WhiSKeY Jr. JOhNSONS MiDNighT MOON

$ $ $ $

25.60 17.75 10.10 17.75

90.0 80.0 80.0 80.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

16.90 16.00 7.05 24.05 18.65 31.75 27.35 64.20 24.00 35.90 25.60 34.35 85.15 27.75 47.25 9.90 17.35 10.80 19.90 12.80 9.50 21.45 12.35 15.15 25.60 42.35 33.40 8.15 19.70 11.50 9.65 19.70 11.25

80.0 80.0 80.0 80.0 76.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 75.0 75.0 75.0

BraNDY 0051B 0084B 0089B 0341B 0453B 0456B 0461B 0461D 0461e 0461L 0462B 0463B 0463D 0463e 0463L 0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L

aLiZe COgNaC vS aNSaC vS COgNaC BeLa OSa aSBaCh UraLT BraNDY MeTaXa Five STar BraNDY COUrvOiSier vSOP COgNaC 4Yr heNNeSSY v S heNNeSSY v S heNNeSSY v S heNNeSSY v S MarTeLL vS COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC reMY MarTiN vSOP COgNaC ST reMY vSOP aUTheNTiC BDY ST reMY vSOP aUTheNTiC BDY PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr PaUL MaSSON graND aMBer 3Yr ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY ChriSTiaN BrOTherS BraNDY LairDS aPPLe JaCK 6Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COUrvOiSier v S COgNaC 2Yr COrONeT vSQ COrONeT vSQ COrONeT vSQ ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY ParaMOUNT BLaCKBerrY BrNDY

0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 1577B 1618e 1623B 1623e 1625e 1629e 1630e 1642e 1644e 1665e 1666e 1669e 1670e 1671e 2018B 2020B 2023B 2265B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871L 2873B 2873D 2873L 2875B 2876B 2877B 2954B 4011B 4074B 4074L 4076B 4080B 4084e 4087B 4092B 4092L 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B 6603B 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8405B 8648B 9736B

ParaMOUNT CherrY BraNDY ParaMOUNT CherrY BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY ParaMOUNT aPriCOT BraNDY DeKUYPer BLaCKBerrY BraNDY arrOW BLaCKBrrY BDY DeK aPriCOT BDY ParaMOUNT PeaCh BDY Mr BOSTON BLaCKBerrY BrNDY NaviP SLivOviTZ 8Yr reMY MarTiN LOUiS X111 CaLvaDOS BLD grND aPPL BDY ChriSTiaN BrOTherS aMBer 200ML CONJUre COgNaC CONJUre COgNaC COUrvOiSier vS 200ML 2Yr e&J vS 2 200ML e&J vSOP 200ML heNNeSSY vSOP 200ML heNNeSSY vS FLaSK PaUL MaSSON vS 200 3Yr PaUL MaSSON vSOP 200ML 4Yr reMY MarTiN vS 200ML reMY MarTiN vSOP 200ML reMY MarTiN 1738 aCCOr ChriSTiaN BrOS FrOST WhiTe ChriSTiaN BrO grN rSv vSOP ChriSTiaN BrO hONeY CONJUre COgNaC COUrvOiSier XO COgNaC COUrvOiSier eXCLUSiF 4Yr COUrvOiSier 12 COUrvOiSier 21 DON PeDrO reServa eSPeCiaL DUJarDiN vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e & J SUPeriOr rSv vSOP e&J e&J e&J e & J SUPeriOr rS vSOP TraveLer e & J TraveLer BDY e & J XO eXCeLLeNTia gOLD SLiv BraNDY harDY vS heNNeSSY BLaCK heNNeSSY BLaCK heNNeSSY riCharD heNNeSSY ParaDiS heNNeSSY v S 200ML heNNeSSY vS hiSTOriC heNNeSSY vSOP COgNaC heNNeSSY vSOP COgNaC heNNeSSY X O J C COgNaC vSOP JaCQUe CarDiN graPe FraNCe POLi PO TraMiNar graPPa KOrBeL KOrBeL LairDS aPPLe BraNDY 100 LairDS rare aPPLe BraNDY LairDS OLD aPPLe BraNDY 90MO LaNDY vS COgNaC LerOUX POLiSh BLaCKBerrY MaNaSTirKa MaraSKa SLivOviTZ KOSher MarTeLL COrDON BLeU COgNaC MarTeLL XO 12Yr MarTeLL vSOP MeUKOW v.S. MeTaXa aMPhOra 7 STar MOLeTTO graPPa D'NeBBiOLO ParaMOUNT giNger BraNDY PaUL MaSSON grND aMBr vSOP 4Yr PaUL MaSSON grND aMBr vSOP 4Yr PreSiDeNTe BraNDY raYNaL NaPOLeON vSOP reMY MarTiN eXTra reMY MarTiN 1738 aCCOrD reMY MarTiN XO eXCeLLeNCe reMY MarTiN vS graND CrU SaLigNaC ZUTa OSa

$ 9.65 $ 10.85 $ 9.65 $ 19.70 $ 11.25 $ 10.55 $ 7.90 $ 10.55 $ 9.65 $ 6.45 $ 18.25 $ 1953.60 $ 36.75 $ 2.95 $ 27.10 $ 8.55 $ 5.95 $ 2.90 $ 3.15 $ 11.20 $ 7.70 $ 2.90 $ 3.30 $ 7.70 $ 9.45 $ 12.90 $ 10.60 $ 10.80 $ 11.65 $ 28.25 $ 88.05 $ 34.35 $ 43.05 $217.55 $ 5.80 $ 19.85 $ 11.65 $ 23.20 $ 13.65 $ 10.60 $ 21.65 $ 12.35 $ 10.65 $ 10.35 $ 13.40 $ 20.40 $ 25.20 $ 34.35 $ 44.65 $2971.70 $ 597.90 $ 8.60 $ 27.35 $ 36.95 $ 56.00 $125.95 $ 21.25 $ 9.05 $ 28.45 $ 9.05 $ 20.55 $ 20.40 $ 56.15 $ 22.15 $ 18.65 $ 9.55 $ 29.55 $ 22.10 $ 86.65 $112.85 $ 28.20 $ 19.50 $ 24.50 $ 30.00 $ 7.40 $ 12.10 $ 24.05 $ 13.40 $ 11.65 $ 342.85 $ 43.05 $112.85 $ 23.90 $ 16.90 $ 29.35

75.0 75.0 75.0 75.0 75.0 70.0 60.0 70.0 75.0 70.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

0304D 0304L 0305D 0305e 0305L 0308B 0308D 0308L 0313B 0313D 0313e 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326e 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1495B 1522B 1659e 1660e 1673e 1680e 1760B 3555B 3780B 4073B 4073D 6379D 6062B 6379D 6379L 6444D 6690L 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9504B 9604B 9669B 9669e

giN 0193L 0303D

ariSTOCraT giN FLeiSChMaNNS giN

CrYSTaL PaLaCe giN CrYSTaL PaLaCe giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN SeagraMS eXTra DrY giN gOrDONS giN gOrDONS giN gOrDONS giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN BeeFeaTer giN ParaMOUNT 90 giN ParaMOUNT 90 giN CaLverT giN BOMBaY giN BOMBaY giN BOMBaY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN TaNQUeraY giN gLeNMOre giN gLeNMOre giN BOOThS giN haLLerS giN haLLerS giN giLBeYS giN giLBeYS giN giLBeYS giN SeNaTOrS CLUB giN 4Yr BarTON giN BarTON giN BLUeCOaT giN BOMBarDier MiLiTarY BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOMBaY SaPPhire giN BOODLeS BriTiSh giN BrOKerS giN BUrNeTTS giN TraveLer ParaMOUNT giN NeW aMSTerDaM 200ML SeagraMS eXTra DrY 200 TaNQUeraY giN 200ML CaOrUNN giN giLBeYS giN TraveLer gOrDONS TraveLer heNDriCK'S giN heNDriCK'S giN MC COrMiCK giN MageLLaN MC COrMiCK giN MC COrMiCK giN MeierS NO 94 giN Mr BOSTON eNgLiSh MrKT giN NeW aMSTerDaM giN NeW aMSTerDaM giN NeW aMSTerDaM giN ParaMOUNT giN 80 ParaMOUNT giN 80 PiNNaCLe giN PiNNaCLe giN PLYMOUTh giN righT giN SeagraMS aPPLe TWST giN SeagraMS DiSTiLLerS rSv SeagraMS DiSTiLLerS rSv SeagraM eXTra DrY gN Trv SeagraM'S graPe giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS LiMe TWiSTeD giN SeagraMS OraNge TWiST giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN BUrNeTTS WhiTe SaTiN giN SMOOTh aMBLer greeNBrier TaNQUeraY NO 10 TaNQUeraY raNgPUr 3 iSLaNDS giN WaTerSheD DiSTiLLerY giN WhiTLeY NeiLL giN WOODSTONe CreeK giN WOODSTONe CreeK giN

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

12.30 7.10 17.95 6.50 12.35 9.75 19.85 12.35 15.15 33.65 7.55 9.40 16.15 8.95 14.95 15.00 30.00 22.05 17.80 38.10 17.05 24.25 12.30 7.00 19.85 12.30 7.10 7.70 16.70 10.65 4.05 12.30 7.20 23.90 5.75 17.65 40.60 26.45 12.55 15.15 6.45 4.20 2.95 3.30 4.15 28.25 7.70 3.25 29.10 59.85 12.85 26.45 12.85 7.45 16.50 7.00 10.80 21.45 15.00 12.85 7.85 9.05 17.95 22.95 23.90 9.05 10.80 20.55 9.05 9.05 9.05 17.95 8.20 9.05 6.45 14.45 8.85 25.60 25.60 19.40 9.75 24.65 21.10 28.70 5.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 80.0 80.0 80.0 80.0 94.6 84.0 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 88.0 80.0 94.0 94.0

$ 7.05 $ 15.20

70.0 70.0

rUM $ 7.10 $ 12.70

80.0 80.0

0065B 0065D

aDMiraL NeLSON SPiCeD rUM aDMiraL NeLSON SPiCeD rUM

OCTOBer 2011 OhiO Beverage MONThLY 65

0065L 0094B 0095B 0096B 0097B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0422B 0425B 0432B 0439B 0441B 0444e 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544e 0544L 0869B 0899B 0947B 0965D 0965L 1010B 1010e 1494B 1550L 1565B 1656e 1755B 1755D 1755e 1755L 1757B 1757D 1758B 1762B 1763B 1766L 1768B 1769B 1772L 1827D 1827L 1829B 1829D 1829L 1838B 1838L 2067B 2069B 2315B 2388B 2398L 2400L

aDMiraL NeLSON SPiCeD rUM aPPLeTON eSTaTe eXTra 12Yr aPPLeTON WhiTe rUM aPPLeTON eSTaTe reServe aPPLeTON SPeCiaL gOLD rUM aPPLeTON vX aPPLeTON vX ariSTOCraT rUM aTLaNTiCO BaCarDi 8 rUM 8Yr BaCarDi arCTiC graPe BaCarDi Big aPPLe BaCarDi gOLD reServe BaCarDi COCO rUM BaCarDi SeLeCT rUM BaCarDi SeLeCT rUM BaCarDi gOLD TraveLer BaCarDi DragONBerrY BaCarDi DragONBerrY BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi LiMON rUM BaCarDi O rUM BaCarDi O rUM BaCarDi OaKhearT BaCarDi PeaCh reD BaCarDi raZZ rUM BaCarDi SUPeriOr TraveLer BaCarDi graND MeLON BaCarDi MULTi-FLavOreD PaK BaCarDi TOrCheD CherrY BaCarDi rOCK COCONUT Mr BOSTON LighT Mr BOSTON LighT Mr BOSTON DarK Mr BOSTON DarK BaCarDi 151 rUM BaCarDi 151 rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BaCarDi gOLD rUM BarBaNCOUrT reS. SPeCiaLe rONriCO gOLD rUM rONriCO gOLD rUM rONriCO SiLver rUM rONriCO SiLver rUM rONriCO SiLver rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM MYerS OrigiNaL DarK rUM BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi SUPeriOr LighT BaCarDi aNeJO BLaCK BearD SPiCeD rUM BLaCKhearT PreM SPiCeD rUM BOCaDOr WhiTe rUM FLOriDa BOCaDOr WhiTe rUM FLOriDa 10 CaNe rUM 10 CaNe rUM BrUgaL aNeJO rUM CaLiCO JaCK SPiCeD rUM CaBaNa CaChaCa LaDY BLigh SPiCeD CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPTaiN MOrgaN SPiCe rUM CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 CaPT MOrgaN SPiCeD 100 TrvL CaPTaiN MOrgaN TraveLer rUM CaPTaiN MOrgaN LiMe BiTe CaPT MOrgaN ParrOT BaY COCONT CaPTaiN MOrgaN SLvr SPiCe CaPTaiN MOrgaN PvT STOCK CaPTaiN MOrgaN TaTTOO CaSTiLLO gOLD LaBeL CaSTiLLO gOLD LaBeL CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SiLver rUM CaSTiLLO SPiCeD rUM CaSTiLLO SPiCeD rUM CLeMeNT CreOLe ShrUBB CLeMeNT vSOP COrUBa SPiCeD CrUSOe OrgaNiC SPiCeD rUM CrUZaN 151 PrF rUM CrUZaN BLaCK CherrY

66 OhiO Beverage MONThLY OCTOBer 2011

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.00 19.65 11.40 19.50 14.05 14.25 24.95 7.50 25.60 17.65 14.10 7.50 14.80 14.10 10.55 16.75 10.55 14.10 24.70 14.10 24.70 17.65 14.10 17.65 14.10 14.10 14.10 10.55 12.35 4.95 14.10 14.10 13.60 7.50 13.60 7.50 17.65 22.80 10.55 22.05 16.75 18.65 16.70 11.25 8.75 19.35 11.45 15.70 32.25 20.05 10.55 22.05 8.80 16.75 15.85 12.50 12.55 14.00 7.90 25.60 10.75 17.75 8.00 25.70 3.80 14.50 28.05 8.75 18.30 17.70 30.75 17.70 14.50 14.50 17.55 14.50 19.15 17.75 16.30 8.65 7.05 16.30 8.65 6.50 8.65 29.95 34.30 4.25 29.45 17.45 6.80

70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 93.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 72.5 70.0 70.0 70.0 70.0 100.0 100.0 100.0 70.0 70.0 90.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 151.0 151.0 55.0

2401L 2402L 2403L 2415B 2416L 2417B 2418B 2419L 2421L 2422B 2423B 2423D 2424L 2425B 2734B 3787B 5209B 5488B 5488D 5493L 5495L 5498B 5499B 5499D 5499L 5500L 5502L 5503L 5504L 5505B 6068B 6069B 6069D 6069L 6360D 6360L 6441D 6441L 6442D 6442L 6643D 6651B 6652B 6652D 6653B 6654B 6699L 7692B 7722B 7730L 7788L 7835B 7835D 7835L 7836B 7836D 7836L 7839L 8326B 8330B 8331B 8332B 8333B 8475B 8500B 8502B 8533D 8645B 8645D 8645L 8646B 8881B 8882B 9065B 9229B 9230B 9307L 9570B 9675B 9729B

CrUZaN BaNaNNa CrUZaN PiNeaPPLe CrUZaN BLaCKSTraP CrUZaN eSTaTe DiaMOND CrUZaN MaNgO CrUZaN eSTaTe SNgL BrL rUM CrUZaN JUNKaNU CiTriS CrUZaN COCONUT CrUZaN vaNiLLa CrUZaN eSTaTe DarK CrUZaN eSTaTe LighT CrUZaN eSTaTe LighT CrUZaN gUava CrUZaN 9 DON Q CriSTaL gOSLiNgS BLaCK SeaL JOhN MCCULLOCh rUM KraKeN BLaCK SPiCeD KraKeN BLaCK SPiCeD LaDY BLigh BaNaNa LaDY BLigh CherrY LaDY BLigh SPiCeD TraveLer LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh SPiCeD LaDY BLigh COCONUT LaDY BLigh MaNgO LaDY BLigh PiNeaPPLe$ LaDY BLigh vaNiLLa LaDY BLigh 151 rUM MaLiBU BLaCK MaLiBU rUM MaLiBU rUM MaLiBU rUM MC COrMiCK rUM MC COrMiCK rUM MeierS gD LaBeL v iSLaNDS MeierS gD LaBeL v iSLaNDS MeierS Wh LaB v iSLND rUM MeierS Wh LaB v iSLND rUM MONTegO BaY SiLver MT gaY XTra OLD rUM MT gaY eCLiPSe MT gaY eCLiPSe MT gaY eCLiPSe SiLver MT gaY BLaCK MYerS'S PLaTiNUM OrONOCO PLaTiNUM reServe PaNaMa JaCK SPiCeD ParaMOUNT 151 ParaMOUNT DragON FrUiT ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT gOLD LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiTe LBL ParaMOUNT WhiPT CreMe PYraT X O reServe PUCKer CiTrUS SQUeeZe PUCKer graPe gONe WiLD PUCKer SOUr aPPLe SaSS PUCKer WiLD CherrY TeaSe rOgUe rON MaTUSaLeM graN reServa rON MaTUSaLeM PLaTiNO rONriCO CLiPPer SPiCeD rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiC NavY rUM SaiLOr JerrY SPiCeD TravLr SeagraMS BraZiL CiTrUS rUM SeagraMS BraZiLiaN SPiCeD JaCK NO 94 TOMMY BahaMa gOLDeN SUN TOMMY BahaMa WhiTe SaND TraDer viCS Priv SeL SiLvr WhaLer'S vaNiLLa WraY & NePheW Wh OverPrOOF ZaYa rUM

$ 6.80 $ 6.80 $ 14.25 $ 14.95 $ 6.80 $ 18.45 $ 9.85 $ 6.80 $ 6.80 $ 9.90 $ 9.90 $ 21.10 $ 6.80 $ 12.75 $ 9.65 $ 14.40 $ 22.10 $ 16.90 $ 24.95 $ 8.90 $ 8.90 $ 7.30 $ 7.30 $ 15.35 $ 9.30 $ 8.90 $ 8.90 $ 8.90 $ 8.90 $ 13.40 $ 14.30 $ 13.40 $ 24.95 $ 16.70 $ 14.00 $ 8.00 $ 14.45 $ 8.25 $ 14.45 $ 8.25 $ 14.05 $ 34.35 $ 15.15 $ 26.70 $ 13.40 $ 21.25 $ 9.25 $ 34.40 $ 25.40 $ 19.40 $ 10.70 $ 7.30 $ 14.45 $ 8.25 $ 7.30 $ 14.45 $ 8.25 $ 10.70 $ 21.85 $ 12.55 $ 12.55 $ 12.55 $ 12.55 $ 27.35 $ 25.60 $ 12.55 $ 15.85 $ 15.15 $ 28.40 $ 18.45 $ 15.15 $ 3.45 $ 3.45 $ 12.55 $ 9.15 $ 9.15 $ 10.60 $ 6.20 $ 16.00 $ 25.60

55.0 55.0 80.0 80.0 55.0 80.0 70.0 55.0 55.0 80.0 80.0 80.0 55.0 80.0 80.0 80.0 80.0 94.0 94.0 48.0 48.0 72.5 72.5 72.5 72.5 48.0 48.0 48.0 48.0 151.0 70.0 48.0 48.0 48.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 92.0 92.0 92.0 92.0 70.0 80.0 94.0 80.0 80.0 80.0 60.0 126.0 80.0

$ 33.50 $ 31.70 $ 54.55 $ 44.10 $150.00 $ 36.10 $ 43.05

86.0 86.0 119.0 80.0 80.0 92.0 92.0

SCOTCh 0018B 0019B 0020B 0031B 0032B 0103B 0107B

aBerLOUr 18 Yr aBerLOUr 12 Yr SM aBerLOUr a'BUNaDh aBerFeLDY 12 Yr aBerFeLDY 21 Yr arDMOre SCOTCh arDBeg 10Yr SiNgLe MaLT

1474B 0201B 0202B 0202D 0202e 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L 0241D 0241L 0246D 0246L 0249D 0253B 0281B 0281D 0281L 0282B 0282L 0375B 0377B 0493B 0496B 0497B 0504B 0908B 1481B 1486B 1488B 1490B 1498B 1519B 1520B 1636e 1648e 1751B 2004B 2005B 2006B 2052D 2052L 2074B 2078B 2355B 2491B 2495B 2498B 2673B 2674B 2999B 3003B 3606B 3607B 3611B 3620B 3625B 3633B 3634B 3640B 3641B 3641D 3641L 3643B 3645B 3646B 3647B

BOWMOre 12 Yr $ 39.55 80.0 PiNCh - haig 15 Yr $ 29.70 80.0 DeWarS $ 19.40 80.0 DeWarS $ 39.70 80.0 DeWarS $ 21.15 80.0 DeWarS $ 27.35 80.0 JOhNNie WaLKer reD 12 Yr $ 21.15 80.0 JOhNNie WaLKer reD 12 Yr $ 42.40 80.0 JOhNNie WaLKer reD 12 Yr $ 27.35 80.0 USherS greeN STriPe $ 22.25 80.0 LaUDerS 3 Yr $ 8.05 80.0 LaUDerS 3 Yr $ 17.55 80.0 LaUDerS 3 Yr $ 10.35 80.0 graNTS STaND FaST $ 14.25 80.0 graNTS STaND FaST $ 31.90 80.0 OLD SMUggLer $ 18.80 80.0 OLD SMUggLer $ 11.45 80.0 ChivaS regaL $ 25.60 80.0 ChivaS regaL $ 58.10 80.0 ChivaS regaL $ 38.55 80.0 CUTTY SarK $ 16.85 80.0 CUTTY SarK $ 33.55 80.0 CUTTY SarK $ 21.10 80.0 WhiTe hOrSe $ 12.55 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 33.35 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 69.15 80.0 JOhNNie WaLKer BLaCK 12 Yr $ 43.00 80.0 J & B rare $ 18.95 80.0 J & B rare $ 36.35 80.0 J & B rare $ 23.70 80.0 graND MaCNiSh 3 Yr $ 8.15 80.0 graND MaCNiSh 3 Yr $ 17.50 80.0 $ 10.60 80.0 graND MaCNiSh 3 Yr highLaND MiST 3 Yr $ 16.65 80.0 highLaND MiST 3 Yr $ 9.55 80.0 iNverhOUSe 3 Yr $ 16.65 80.0 iNverhOUSe 3 Yr $ 10.35 80.0 J W DaNT SCOTCh $ 11.75 80.0 BaLLaNTiNeS $ 10.80 80.0 JaMeSON iriSh WhSKY $ 19.50 80.0 JaMeSON iriSh WhSKY $ 44.10 80.0 JaMeSON iriSh WhSKY $ 29.80 80.0 BUShMiLLS iriSh WSKY $ 17.55 80.0 BUShMiLLS iriSh WSKY $ 28.90 80.0 aUCheNTOShaN 3 WOOD SMS $ 49.20 86.0 aUCheNTOShaN CLaSSiC SMS $ 24.75 80.0 BaLveNie SiNgLe 15Yr $ 60.50 95.6 BaLveNie 14 CariBBeaN CaSK $ 51.80 86.0 BaLveNie DOUBLeWOOD 12 Yr $ 44.90 86.0 BaLveNie POrTWOOD 21 Yr $137.55 86.0 BLaCK BUSh iriSh WhSKY $ 31.00 80.0 BOWMOre LegeND SMS $ 23.00 80.0 BUNNahaBhaiN reD SeaL $ 87.80 80.0 BUNNahaBhaiN 12 Yr $ 47.45 80.0 BUChaNaN DeLUXe 12 SCOTCh $ 29.20 80.0 BrUiChLaDDiCh rOCKS $ 48.50 92.0 BUShMiLLS 16 Yr SiNgLe MaLT $ 58.65 80.0 BUShMiLLS 10 Yr iriSh $ 35.45 80.0 gLeNFiDDiCh 45 COMBO $ 42.80 82.0 JaMeSON iriSh WhSKY $ 6.80 80.0 CaOL iLa 12 Yr SCOTCh $ 44.30 86.0 ChivaS regaL SaLUTe 21Yr $156.85 80.0 ChivaS regaL 25 $218.90 80.0 ChivaS regaL 18 Yr $ 43.05 80.0 CLaN MaCgregOr SCOTCh $ 16.20 80.0 CLaN MaCgregOr SCOTCh $ 10.60 80.0 CLONTarF CLaSSiC BLeND $ 17.60 80.0 CLYNeLiSh $ 31.05 92.0 CraggaNMOre SNgL MaLT SCOT 12 Yr $ 48.30 80.0 DaLMOre STiLLMaN 28 Yr $ 117.60 90.0 DaLMOre 12 $ 36.10 80.0 DaLWhiNNie SNgL MaLT SCOTC 15 Yr 52.70 86.0 DeWar'S SigNaTUre $189.75 86.0 DeWarS SPeC rSv 12 Yr BLN SCOTCh $ 26.45 80.0 FaMOUS grOUSe 12 Yr $ 23.90 80.0 FeCKiN iriSh WhSKY $ 16.90 80.0 gLeNFiDDiCh SPeC reS 12 Yr $ 34.35 80.0 gLeN gariOCh $ 16.35 86.0 gLeNKiNChie 12 Yr $ 46.60 86.0 gLeNFiDDiCh SOLer rSv 15 Yr $ 43.95 80.0 gLeNFiDDiCh aNCNT rSv 18 Yr $ 60.50 86.0 gLeNFiDDiCh graND reServa $ 139.00 80.0 gLeNFiDDiCh 15Yr DiSTLY eDiTiON $ 51.80 102.0 gLeNLiveT 18 Year $ 60.50 86.0 gLeNLiveT SiNgLe MaLT 12 Yr $ 31.75 80.0 gLeNLiveT SiNgLe MaLT 12 Yr $ 68.55 80.0 gLeNLiveT SiNgLe MaLT 12 Yr $ 43.75 80.0 gLeNLiveT arChive 86 21 Yr $120.70 86.0 gLeNMOraNgie 10 Yr $ 34.35 86.0 gLeNLiveT FreNCh OaK 15 Yr $ 41.35 80.0 gLeNLiveT NaDUrra 16 Yr $ 47.40 112.4

3649B 3650e 3654B 3656B 3658B 3697B 3699B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5207B 5212B 5220B 5225B 5229B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8480B 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

gLeNMOraNgie LaSaNTa gLeNMOraNgie 10 Yr - 100ML gLeNLiveT NaDUrra TriUM 91 gLeNMOraNgie QUiNTa rUBaN gLeNMOraNgie NeCTar D Or gLeNrOTheS SeLeCT reServe gLeNrOTheS SCOTCh highLaND ParK SNgL MaLT 12Yr highLaND ParK 18Y iriShMaN OrigiNaL CLaN WhiSKeY iriShMaN OrigiNaL CLaN WhiSKeY JaMeSON gOLD JaMeSON viNTage reS. JaMeSON 18 Yr JaMeSON 12 Yr JOhN Barr reD J. MCDOUgaLS BLaDNOCh JOhN POWer & SON iriSh gLD JOhNNie WaLKer BLUe JOhNNY WaLKer BLK 100 aNNiveSarY JOhNNie WaLKer gOLD 18 Yr JOhNNie WaLKer grN KiLBeggaN LagavaULiN DiSTiLLerS eD. LagavaULiN SiNgLe MaLT 16 Yr LaPhrOaig 18 Yr LaPhrOaig CaSK STreNgTh 10 Yr LaPhrOaig SiNgLe MaLT 10 Yr MaCaLLaN CaSK STreNgTh SMS MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 12 Yr SiNgLe MaLT MaCaLLaN 18 Yr SiNgLe MaLT MaCaLLaN FiNe OaK 10 Yr MaCaLLaN FiNe OaK 15 Yr MaCaLLaN 25 Yr MaCaLLaN 30 Yr MCCLeLLaNDS iSLaY MCCLeLLaNDS highLND MCivOr SCOTCh MiDLeTON MiChaeL COLLiNS BLeNDeD OBaN DiSTiLLerS aDDiTiON OBaN SiNgLe MaLT 14 OLD PULTeNeY 12 Yr PaDDY iriSh WhiSKeY PaSSPOrT SCOTCh QUeeN aNNe QUeeN aNNe rOgUe MaLT WhiSKeY reDBreaST iriSh WhiSKeY 12 Yr SCOreSBY SCOTCh SiNgLeTON SiNgLe MaLT 12 Yr SLaNe CaSTLe SPeYBUrN SiNgLe MaLT 10 Yr SPeYBUrN BraDaN OraCh TaLiSKer SiNgLe MaLT 10 Yr TaMDhU SCOTCh WhiSKeY 10 Yr FaMOUS grOUSe FaMOUS grOUSe TULLaMOre DeW - ireLaND TULLaMOre DeW - ireLaND WiLD SCOTSMaN 15 Yr WiLD SCOTSMaN BLaCK LaBeL

0038L 0039B 0040B 0048B 0050B 0093L 0371B 0372B 0373B 0374B 0487B 1544B 1545B 1546B 1628e 1662e 1664e 1674e 1676e 1810B 1846B 1847B 1848B 1857B

agavaLeS TeQUiLa gOLD 110 agaverO OraNge TeQUiLa agave LOCO agavaLeS gOLD 80 aLieN TeQUiLa SiLver aQUi vaMOS TeQ BLaNCO aSOMBrOSO SiLver aviON aNeJO aviON rePOSaDO aviON SiLver BaLUarTe TeQUiLa CaBO WaBO aNeJO CaBO WaBO BLaNCO CaBO WaBO rePOSaDO CUervO eSPeCiaL SiLver 200 PaTrON aNeJO PaTrON SiLver 200ML SaUZa hOrNiTOS PLaTa PaTrON rePOSaDO CaSa NOBLe CrYSTaL CaZaDOreS aNeJO CaZaDOreS BLaNCO CaZaDOreS rePOSaDO CeNTeNariO PLaTa

$ 43.05 $ 25.85 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 37.85 $107.00 $ 17.65 $ 27.95 $ 56.15 $ 173.90 $ 77.95 $ 36.95 $ 11.40 $ 77.45 $ 16.90 $203.95 $ 36.85 $ 74.60 $ 52.65 $ 14.30 $ 86.90 $ 78.25 $ 61.60 $ 55.45 $ 34.30 $ 51.80 $ 43.05 $ 86.00 $131.20 $ 34.35 $ 71.85 $686.05 $1217.60 $ 20.15 $ 20.15 $ 12.55 $ 120.30 $ 21.25 $ 69.45 $ 60.70 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 43.05 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 51.80 $ 58.15

92.0 89.2 96.0 92.0 92.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

$ 15.55 $ 18.65 $ 28.40 $ 12.55 $ 45.30 $ 9.50 $ 19.30 $ 47.45 $ 43.05 $ 38.70 $ 19.55 $ 38.70 $ 25.60 $ 31.75 $ 5.50 $ 16.40 $ 14.65 $ 5.95 $ 15.50 $ 19.30 $ 34.95 $ 22.05 $ 26.45 $ 18.35

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

TeQUiLa

OCTOBer 2011 OhiO Beverage MONThLY 67

1858B 1859B 1860B 1862B 2280B 2281B 2282B 2306B 2317B 2318B 2410B 2410D 2410e 2410L 2411B 2411D 2411L 2721B 2721e 2722B 2722D 2724B 2725B 2760B 2761B 2883B 2884B 2885B 2891B 2899B 2900B 2903B 2903D 2903L 2905B 2907B 2908B 2909B 2910B 2911B 2914B 2916B 2916D 2917B 2917D 2926B 2926D 2926L 2927B 2927D 2927L 2937B 2940B 2996B 2997B 3820B 4109B 4114B 4115B 5240L 5243B 5244B 5247B 5247D 5247e 5247L 5249L 5250L 5253B 5254L 5497B 5497D 5497L 5501B 5501D 5501L 6001B 6002B 6003B 6004B 6005B 6058B 6110B 6112B 6117B 6118B 6119B 6119D 6345L 6580B 6584B

CeNTeNariO rePOSaDO CeNTeNariO rOSaNgeL CeNTeNariO TeNaMPa aZUL ChaMUCOS rePOSaDO eSP TeQ COraZON TeQUiLa aNJeO COraZON BLaNCO COraZON rePOSaDO COrONaDO TeQUiLa COrZO rePOSaDO COrZO SiLver CUervO eSPeCiaL CUervO eSPeCiaL CUervO eSPeCiaL CUervO eSPeCiaL 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ 1800 rePOSaDO TeQ DON JULiO aNeJO DON JULiO aNeJO DON JULiO BLaNCO DON JULiO BLaNCO DON JULiO rePOSaDO DON JULiO reaL DOS LUNaS SiLver DOS MaNOS BLaNCO eL arCO aNeJO eL arCO BLaNCO eL arCO rePOSaDO eL CaBaLLO eSTreLLa MiXTO eL CharrO rePOSaDO eL CharrO SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 TeQUiLa SiLver 1800 SeLeCT SiLver eL graDO BLaNCO 1800 COLLeCTiON eXTra aNeJO eL MaYOr aNeJO eL MaYOr BLaNCO eL MaYOr rePOSaDO eL JiMaDOr aNeJO eL JiMaDOr BLaNCO eL JiMaDOr BLaNCO eL JiMaDOr rePOSaDO eL JiMaDOr rePOSaDO eL TOrO gOLD eL TOrO gOLD eL TOrO gOLD eL TOrO SiLver eL TOrO SiLver eL TOrO SiLver eSPOLON BLaNCO eSPOLON rePOSaDO FaMiLia CaMareNa rePOSaDO FaMiLia CaMareNa SiLver graN PaTrON PLaTiNUM TeQ herraDUra aNeJO herraDUra rePOSaDO herraDUra SiLver CUervO BLaCK MeDaLLiON CUervO TraDiCiONaL 1800 aNeJO CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver CUervO eSPeCiaL SiLver JUareZ SiLver JUareZ gOLD CUervO PLaTiNO JUareZ gOLD DSS La PriMa WhiTe La PriMa WhiTe La PriMa WhiTe La PriMa gOLD TeQ La PriMa gOLD TeQ La PriMa gOLD TeQ LUNa NUeva aNeJO LUNa NUeva rePOSaDO LUNa NUeva SiLver LUNaZUL BLaNCO LUNaZUL rePOSaDO MaeSTrO DOBeL MargariTaviLLe iSLaND LiMe MargariTaviLLe TrOP TaNger MargariTaviLLe LaST MaNgO MargariTaviLLe TeQ SiLver MargariTaviLLe TeQ gOLD MargariTaviLLe TeQ gOLD MaTaDOr gOLD TeQ MiLagrO SiLver MiLagrO aNeJO

68 OhiO Beverage MONThLY OCTOBer 2011

$ 21.05 $ 20.90 $ 16.90 $ 42.65 $ 31.50 $ 22.00 $ 25.60 $ 10.70 $ 43.30 $ 35.50 $ 16.10 $ 30.10 $ 11.95 $ 21.70 $ 24.60 $ 36.30 $ 29.80 $ 21.95 $ 26.65 $ 43.70 $ 79.05 $ 45.20 $263.50 $ 31.75 $ 13.40 $ 50.75 $ 43.70 $ 50.75 $16.00 $16.00 $16.00 $ 24.60 $ 36.30 $ 29.80 $ 30.00 $ 33.95 $ 1556.30 $ 30.00 $ 16.20 $ 17.10 $ 21.25 $ 16.00 $ 29.30 $ 16.00 $ 29.30 $ 12.55 $ 23.15 $ 15.80 $ 12.55 $ 16.65 $ 15.80 $ 21.25 $ 21.25 $ 17.75 $ 17.75 $173.55 $ 40.45 $ 34.35 $ 34.35 $ 26.95 $ 18.60 $ 28.10 $ 16.10 $ 30.10 $ 6.30 $ 21.70 $ 9.85 $ 9.85 $ 41.95 $ 7.95 $ 9.25 $ 17.40 $ 9.75 $ 5.30 $ 17.40 $ 9.75 $ 40.55 $ 32.65 $ 30.00 $ 15.20 $ 15.15 $ 43.05 $ 10.80 $ 6.95 $ 11.65 $ 10.80 $ 10.80 $ 23.20 $ 10.25 $ 23.85 $ 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 50.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0

6585B 6586B 6588B 6642B 6645L 6647L 6649L 6731B 6863B 6864B 6865B 6866B 6867B 6868B 7979B 7982B 7982D 7984B 7984D 7985B 8063B 8280B 8281B 8440D 8440L 8442L 8717B 8718B 8719B 8719L 8721B 8722B 8723B 8723D 8723L 8727B 8733B 8734B 8734D 8737B 8739L 8860B 8861B 8862B 8863B 8931B 8932B 8942B 9169B 9170B 9171B 9172B 9173B 9176B 9177B 9178B 9179B 9180B 9181B 9184B 9199L 9222B 9223B 9224B 9252L 9253L 9308B 9309B 9363B 9364B 9737B

MiLagrO rePOSaDO MiLagrO SBr reP MiLagrO SBr SiLver MONTe aLBaN TeQUiLa MONTeZUMa BLUe MONTeZUMa WhiTe - MeXiCO MONTeZUMa gOLD – MeXiCO 901 SiLver TeQUiLa vOODOO TiKi aNeJO vOODOOTiKi BLUe DragON vOODOOTiKi DeSerT rOSe vOODOOTiKi greeN DragON vOODOOTiKi PLaTiNUM vOODOOTiKi raPOSaDO ParTiDa BLaNCO PaTrON aNeJO PaTrON aNeJO PaTrON SiLver PaTrON SiLver PaTrON rePOSaDO PePe LOPeZ gOLD POrFiDiO PLaTa POrFiDiO SiLver riO graNDe SiLver riO graNDe SiLver riO graNDe gOLD CieN aNOS BLaNCO CieN aNOS rePOSaDO SaUZa BLaNCO SaUZa BLaNCO SaUZa TreS geN PLaTa TeQ. SaUZa TreS geNer aNeJO SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa eXTra gOLD SaUZa CONMeMOraTivO SaUZa hOrNiTOS aNeJO SaUZa hOrNiTOS PLaTa SaUZa hOrNiTOS PLaTa SaUZa BLUe SiLver SaUZa girO SiLver SCOrPiaN MeZCaL aNeJO 1 Yr SCOrPiaN MeZCaL aNeJO 3 Yr SCOrPiaN MeZCaL rePOSaDO SCOrPiaN MeZCaL SiLver SeNOr FrOgS PLaTa SeNOr FrOgS rePOSaDO SeMeNTiaL SiLver TeQ TaraNTULa aZUL TaraNTULa rePOSaDO TaraNTULa LiMe TaraNTULa STaWBerrY SaUZa hOrNiTOS rePOSaDO TeQUiLa rePOSaDO TeQUiLa SiLver TeQ OChO PLaTa LaS POMeZ TeQ OChO rePOSaDO LaS POMeZ TeQ OChO aNeJO eXT eL vegL TeQ OChO aNeJO SaN aUgUSTN TeQUiLa 30 - 30 rePOSaDO 3 iSLaND WhiTe TeQUiLa Tierra'S aNeJO Tierra'S BLaNCO Tierra'S rePOSaDO TOrTiLLa SiLver TOrTiLLa gOLD TreS riOS SiLver TreS riOS rePOSaDO TWO FiNgerS TeQUiLa gOLD TWO FiNgerS TeQUiLa WhiTe ZaPOPaN rePOSaDO

0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0049B 0052B 0054B 0054L 0056B 0057B 0057D 0057e

aBSOLUT WiLD Tea aBSOLUT CiTrON aBSOLUT CiTrON aBSOLUT CiTrON aLCheMia ChOCOLaTe aBSOLUT KUraNT vDK aBSOLUT aPeaCh aBSOLUT aPeaCh aBSOLUT OrieNT aPPLe aBSOLUT Berri aCai aBSOLUT 100 BLaCK aBSOLUT 100 BLaCK aBSOLUT SaN FraNCiSCO aBSOLUT 80 aBSOLUT 80 aBSOLUT 80

$ 26.50 $ 47.45 $ 43.05 $ 15.60 $ 7.15 $ 9.75 $ 9.75 $ 34.35 $ 47.10 $ 16.55 $ 21.25 $ 16.55 $ 29.00 $ 33.55 $ 43.05 $ 49.80 $110.05 $ 42.80 $ 92.45 $ 43.70 $ 10.55 $ 47.25 $ 24.50 $ 17.40 $ 9.75 $ 9.75 $ 15.85 $ 9.05 $ 13.20 $ 19.40 $ 35.20 $ 39.60 $ 13.20 $ 26.40 $ 19.40 $ 17.60 $ 24.65 $ 19.35 $ 33.65 $ 16.00 $ 9.30 $ 17.35 $ 35.85 $ 14.85 $ 16.15 $ 12.35 $ 14.10 $ 38.45 $ 16.75 $ 13.45 $ 12.75 $ 12.75 $ 21.10 $ 32.60 $ 30.00 $ 43.05 $ 47.45 $130.35 $51.80 $ 19.30 $ 9.75 $ 29.95 $ 25.60 $ 27.35 $ 8.35 $ 8.35 $ 19.60 $ 20.15 $ 12.55 $ 11.65 $ 7.65

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 67.0 67.0 67.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

$ 16.90 $ 16.90 $ 33.65 $ 22.80 $ 20.40 $ 16.90 $ 16.90 $ 17.25 $ 16.90 $ 16.90 $ 20.40 $ 17.60 $ 16.90 $ 16.90 $ 33.65 $ 18.90

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0

vODKa

0057L 0060B 0060L 0061B 0062L 0063e 0064B 0064D 0064L 0068L 0069B 0069L 0070L 0074L 0194D 0194L 0450B 0194L 0737B 0737D 0737L 0832B 0834B 0835B 0838B 0838D 0838L 0840B 0841B 0842B 0846B 0946B 0953B 0958B 0958D 1390B 1426B 1426D 1483B 1523B 1525B 1525D 1525L 1526B 1527B 1528B 1529B 1530B 1531B 1533B 1534B 1536B 1539B 1540B 1611e 1640e 1641e 1643e 1661e 1675e 1676e 1678e 1852B 2009B 2012B 2048B 2048D 2048L 2050B 2050L 2053B 2053D 2053L 2358L 2385B 2392D 2392L 2444B 2444D 2455B 2456B 2457B 2458B 2452B 2658B 2659B 2778B 2782B 2893B 2895B 2896B

aBSOLUT 80 aBSOLUT PearS aBSOLUT PearS aBSOLUT PePPar vDK aBSOLUT rUBY reD aBSOLUT MiNi Bar aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT MaNDriN vDK aBSOLUT raSPBerri aBSOLUT vaNiLa aBSOLUT vaNiLa aBSOLUT & CiTrON TWiN PaCK aBSOLUT MaNgO ariSTOCraT ariSTOCraT BaCKON ariSTOCraT ParaMOUNT CherrY ParaMOUNT CherrY ParaMOUNT CherrY BeLveDere BLDY MarY BeLveDere PiNK graPeFrUiT BeLveDere BLaCK raSPBerrY BeLveDere vDK BeLveDere vDK BeLveDere vDK BeLveDere iX BeLveDere CYTrUS BeLveDere OraNge BeLveDere iNTeNSe BLavOD The BLaCK BLUe aNgeL vODKa BLUe iCe vDK BLUe iCe vDK BOMBOra vDK BOrU OrigiNaL vDK BOrU OrigiNaL vDK BOYD & BLair BUrNeTTS eSPreSSO BUrNeTTS BUrNeTTS BUrNeTTS BUrNeTTS PiNK LeMONaDe BUrNeTTS raSPBerrY BUrNeTT'S vaNiLLa BUrNeTT'S FrUiT PUNCh BUrNeTTS SOUr aPPLe BUrNeTTS CherrY BUrNeTTS BLUeBerrY BUrNeTTS STraWBerrY BUrNeTTS OraNge CreMe vODKa BUrNeTTS WaTerMeLON BUrNeTTS WhiPPeD CreaM BUrNeTTS vODKa greY gOOSe 200ML greY gOOSe L'OraNge greY gOOSe Le CiTrON ParaMOUNT 100 vODKa SKYY 200 SMirNOFF 100 SveDKa TraveLer 200 ChaMBOrD FLavOreD vODKa ChOPiN ChOPiN rYe vODKa CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC SUPer PreMiUM CirOC COCONUT CirOC COCONUT CirOC reD BerrY CirOC reD BerrY CirOC reD BerrY Crav vODKa CriSTaLL SigNaTUre SerieS CrOWN rUSSe 80 PrOOF vDK CrOWN rUSSe CrYSTaL heaD CrYSTaL heaD CUPCaKe ChiFFON vODKa CUPCaKe DeviLS FOOD vODKa CUPCaKe FrOSTiNg vODKa CUPCaKe OrigiNaL vODKa CrYSTaL SPiriTS BUCKeYe vODKa DeNaKa DeNaKa BLaCK CherrY DOUBLe CrOSS vODKa DOWNUNDer eD harDY eFFeN CUCUMBer eFFeN BLaCK CherrY

$ 24.60 80.0 $ 16.90 80.0 $ 15.35 80.0 $ 16.90 80.0 $ 22.80 80.0 $ 6.75 80.0 $ 16.90 80.0 $ 33.65 80.0 $ 22.80 80.0 $ 22.80 80.0 $ 16.90 80.0 $ 22.80 80.0 $ 42.20 80.0 $ 22.80 80.0 $ 11.85 80.0 $ 7.10 80.0 $ 25.60 80.0 $ 7.10 80.0 $ 8.20 65.0 $ 14.85 65.0 $ 10.70 65.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 64.20 80.0 $ 34.15 80.0 $ 34.35 80.0 $ 30.85 80.0 $ 30.85 80.0 $ 34.35 100.0 $ 20.95 80.0 $ 17.35 80.0 $ 14.30 80.0 $ 24.95 80.0 $ 9.00 80.0 $ 9.95 80.0 $ 20.20 80.0 $ 28.70 80.0 $ 5.15 70.0 $ 8.15 80.0 $ 15.35 80.0 $ 8.85 80.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 6.45 70.0 $ 2.95 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 9.50 80.0 $ 4.20 100.0 $ 4.20 80.0 $ 5.25 100.0 $ 3.30 80.0 $ 21.25 75.0 $ 25.60 80.0 $ 25.60 80.0 $ 31.30 80.0 $ 61.45 80.0 $ 35.05 80.0 $ 31.30 70.0 $ 34.40 70.0 $ 31.30 70.0 $ 61.45 70.0 $ 34.40 70.0 $ 28.25 80.0 $ 13.40 80.0 $ 1165 80.0 $ 6.85 80.0 $ 43.05 80.0 $ 86.00 80.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70.0 $ 15.15 70. $ 16.85 80.0 $ 7.30 70.0 $ 7.30 70.0 $ 34.30 80.0 $ 7.40 80.0 $ 23.85 80.0 $ 21.25 75.0 $ 21.25 75.0

2897B 2898B 2952B 3011B 3011D 3011L 3014B 3016B 3016D 3019B 3020B 3023B 3025B 3026B 3028B 3031B 3086B 3072L 3079B 3080B 3084B 3084D 3084L 3088B 3089B 3097B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909L 3910L 3912L 3919e 3968B 3971B 3973B 3975B 3976B 3977B 4869B 5000D 5000L 5004D 5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021e 5021L 5025D 5028D 5028L 5029B 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D 5039L 5040B 5040D 5040L 5074B 5090B 5106B 5106D 5210B 5258B 5261B

eFFeN $ 21.25 eFFeN raSPBerrY $ 21.25 everCLear $ 14.05 FiNLaNDia 80 $ 12.55 FiNLaNDia 80 $ 24.95 FiNLaNDia 80 $ 19.30 FiNLaNDia graPeFrUiT $ 12.55 FireFLY SWeeT Tea $ 16.90 FireFLY SWeeT Tea $ 24.95 FiNLaNDia MaNgO FUSiON $ 12.55 FiNLaNDia TaNgeriNe FUSiON $ 13.15 FireSTarTer vODKa $ 18.65 FireFLY MiNT Tea $ 5.80 FireFLY raSPBerrY Tea vDK $ 14.30 FireFLY SKiNNY Tea $ 16.90 FiNLaNDia raSPerrY $ 12.55 FrOZeN ghOST vODKa $ 25.00 42 BeLOW PUre $16.75 44 NOrTh hUCKLeBerrY vODKa $ 21.25 44 NOrTh NOrTh raiNer vODKa $ 21.25 FriS $ 8.15 FriS $ 16.20 FriS $ 10.60 FUZZY $ 25.60 FriS BLUeBerrY vODKa $ 11.70 gaLeNS $ 12.55 giLBeY’S TrvLr 80 $ 7.40 giLBeY'S vDK 100 $ 8.20 giLBeY'S vDK 100 $ 18.45 gODiva ChOCOLaTe $ 26.35 gODiva ChOCOLaTe $ 26.35 gOrDONS TraveLer $ 8.20 graND TOUriNg vODKa $ 16.45 greY gOOSe $ 28.20 greY gOOSe $57.35 greY gOOSe $ 34.40 greY gOOSe La POire $ 34.40 greY gOOSe L'OraNge $ 34.40 greY gOOSe Le CiTrON $ 34.40 greY gOOSe 50ML MULTi-PaCK $ 8.45 haMMer & SiCKLe vDK $ 22.15 haNgar ONe STraighT $ 25.60 haNgar ONe ChiPOTLe ChiLi $ 25.60 haNgar ONe KaFFir LiMe vDK $ 25.60 haNgar ONe MaNDariN $ 25.60 haNgar ONe BLUeBerrY $ 25.60 iCeBUrg vDK $ 7.85 giLBeY'S vDK 80 $ 14.70 giLBeY'S vDK 80 $ 9.15 CrYSTaL vDK 80 $ 11.85 CrYSTaL vDK 80 $ 7.10 FLeiSChMaNN rOYaL $ 11.55 WOLFSChMiDT $ 14.50 WOLFSChMiDT $ 8.05 SMirNOFF #57 100 $ 13.00 SMirNOFF #57 100 $ 26.35 SMirNOFF #57 100 $ 17.25 gOrDONS 80 $ 8.20 gOrDONS 80 $ 16.25 gOrDONS 80 $ 9.70 ParaMOUNT 80 $ 7.00 ParaMOUNT 80 $ 14.45 ParaMOUNT 80 $ 8.70 SMirNOFF NO. 21 80 $ 11.40 SMirNOFF NO. 21 80 $ 20.20 SMirNOFF NO. 21 80 $ 7.85 SMirNOFF NO. 21 80 $ 13.75 Mr BOSTON riva 100 $ 13.60 BarTON vDK $ 11.75 BarTON vDK $ 7.00 BarTON TraveLer $ 11.60 haLLerS 80 $ 6.85 TaMirOv 100 $ 4.95 NiKOLai $ 13.60 NiKOLai $ 7.00 ParaMOUNT 100 $ 9.05 ParaMOUNT 100 $ 17.10 ParaMOUNT 100 $ 10.20 ParaMOUNT 90 $ 7.50 ParaMOUNT 90 $ 15.95 ParaMOUNT 90 $ 7.10 POPOv 80 $ 6.90 POPOv 80 $ 13.65 POPOv 80 $ 8.05 JaMeS river PLaNT SWeeT vODKa $ 17.00 JeaN MarC XO vDK $ 28.30 JereMiah WeeD SWeeT Tea $ 16.95 JereMiah WeeD SWeeT Tea $ 24.95 JOhN MCCULLOCh $ 11.90 Jr JOhNSONS MiDNighT MOON $ 17.75 Jr JOhNSONS MiDNighT MOON aPPLe Pie $ 17.75

80.0 80.0 190.0 80.0 80.0 80.0 75.0 70.0 70.0 75.0 75.0 80.0 70.0 70.0 60.0 75.0 80.0 84.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 80.0 80.0 80.0

OCTOBer 2011 OhiO Beverage MONThLY 69

5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382e 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 6008B 6008D 6391D 6391L 6428B 6460L 6591B 6620B 6659B 6660B 6661B 6718L 6741B 7336L 7698B 7699B 7716B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B 7990B 7991B 7992B 7994B 7995B 7996B 7997B 8074B 8236B 8237B 8238B 8239B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8256B 8283B 8285B 8291B 8293B 8295B 8321B 8323B 8325B 8338B 8338D 8413B 8488B

KaMChaTKa 80 KaMChaTKa 80 KaMChaTKa 80 KaMChaTKa 90 KaMChaTKa 90 KaMChaTKa CherrY KaMChaTKa graPe KaMChaTKa TraveLer KeTeL ONe KeTeL ONe KeTeL ONe KeTeL ONe KeTeL ONe CiTrOeN KeTeL ONe CiTrOeN KeTeL ONe OraNJe KhOrTYTSa hONeY PePPer KhOrTYTSa PLaTiNUM KOrSKi TraveLer KOrSKi KOrSKi KOrSKi KUTSKOUa LeveL LUKSUSOWa LUKSUSOWa MC COrMiCK MC COrMiCK MeDea Meier'S vDK PLaSTiC KrU vODKa MONOPOLOWa POTaTO MOON MOUNTaiN vODKa MOON MTN COaSTaL CiTrUS MOON MTN WiLD raSPBerrY NeW aMSTerDaM vODKa OCeaN vODKa Mr BOSTON vODKa OYO OYO hONeY vaNiLLa BeaN NUTLiQUOr PeaNUT BUTTer ParaMOUNT OraNge FLv vDK Para ULTra BUBBLe Para ULTra BUBBLe ParaMOUNT vaNiLLa ParaMOUNT graPe ParaMOUNT graPe ParaMOUNT SWeeT Tea ParaMOUNT 100 TrvLr PeaChKa PearL PearL POMegraNaTe PearL CUCUMBer vDK PearL BLUeBerrY vDK PearL COCONUT vDK PearL PLUM PeUreUX PiNNaCLe CaKe PiNNaCLe COTTON CaNDY PiNNaCLe CiTrUS PiNNaCLe BerrY PiNNaCLe Le DOUBLe eXPreSSO PiNNaCLe KiWi STraWBer PiNNaCLe PiNNaCLe PiNNaCLe PiNNaCLe CherrY vDK PiNNaCLe CherrY vDK PiNNaCLe raSPBerrY PiNNaCLe graPe PiNNaCLe MaNgO PiNNaCLe vaNiLLa PiNNaCLe TrOPiCaL PUNCh PiNNaCLe 100 PiNNaCLe WhiPPeD PiNNaCLe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe ChOCOLaTe WhiPPeD PiNNaCLe OraNge WhiPPeD PiNNaCLe gUMMY PLaYerS eXTreMe CaraMeL PLaYerS eXTrM CherrY vDK POPOv TraveLer Prairie OrgaNiC KOSher vDK PravDa PrOOF 105 PUrUS PrOOF 110 raiN OrgaNiCS raiN OrgaNiCS reYKa vDK rOKK CiTrUS

70 OhiO Beverage MONThLY OCTOBer 2011

$ 6.45 $ 13.65 $ 7.85 $ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 20.20 $ 40.65 $ 20.70 $ 28.95 $ 40.65 $ 28.95 $ 28.95 $ 25.40 $ 24.60 $ 6.50 $ 6.50 $ 11.85 $ 7.10 $ 8.90 $ 25.60 $ 9.90 $ 23.20 $ 13.00 $ 7.35 $ 38.70 $ 7.40 $ 16.85 $ 12.55 $ 16.95 $ 16.95 $ 16.95 $ 13.25 $ 28.25 $ 6.75 $ 27.90 $ 28.85 $ 30.80 $ 10.70 $ 10.70 $ 15.35 $ 10.70 $ 14.85 $ 10.70 $ 10.70 $ 8.85 $ 3.30 $ 9.90 $ 9.90 $ 9.90 $ 5.20 $ 9.90 $ 9.90 $ 26.85 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 18.80 $ 12.35 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 11.40 $ 12.55 $ 11.40 $ 18.80 $ 11.40 $ 18.80 $ 11.40 $ 11.40 $ 12.85 $ 12.85 $ 6.90 $ 15.60 $ 17.50 $ 8.20 $ 16.90 $ 8.25 $ 14.30 $ 24.60 $ 21.30 $ 9.65

80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 80.0 80.0 80.0 70.0

8490B 8492B 8627D 8631B 8631D 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8915D 8930L 8934B 8937B 9006L 9007L 9008e 9009L 9010L 9011L 9012B 9012D 9012e 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030e 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9073B 9093B 9114B 9116L 9128B 9128L 9129B 9130B 9131D

rOKK OraNge rOKK rUSKOva geNUiNe rUSSiaN vD rUSSiaN STaNDarD OrigiNaL rUSSiaN STaNDarD OrigiNaL SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS eXTra SMOOTh vDK SeagraMS aPPLe SeagraMS BLaCK CherrY SeagraMS CiTrUS SKOL SKOL SeagraMS raSBerrY SeagraM'S SWeeT Tea SeagraMS PLaTiNUM SeagraMS PLaTiNUM SeNaTOrS CLUB vDK SeverKa SeveN BrOTherS vODKa SKYY iNFUSiONS BLOOD OraNg SKYY iNFUSiONS DragON FrUiT SKYY iNFUSiONS raiNBOW PaC SKYY iNFUSiON PiNeaPPLe SKYY iNFUSiON PaSSiONFrUiT SKYY iNFUSiON raSPBerrY SKYY SKYY SKYY SKYY SKYY iNFUSiON CiTrUS SKYY iNFUSiON CiTrUS SKYY iNFUSiON CherrY SKYY iNFUSiONS giNger vDK SKYY iNFUSiON graPe SMirNOFF BLaCK CherrY SMirNOFF BLUeBerrY SMirNOFF BLUeBerrY SMirNOFF CraNBerrY SMirNOFF DarK rOaSTeD eSPr SMirNOFF MeLONTWiST SMirNOFF LiMe SMirNOFF FLavOr TWiST 5 PaCK SMirNOFF SiLver SMirNOFF SiLver SMirNOFF SiLver SMirNOFF greeNaPPLe SMirNOFF greeNaPPLe SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF CiTrUS SMirNOFF POMegraNaTe TWiST SMirNOFF TraveLer SMirNOFF PaSSiON FrUiT SMirNOFF OraNge SMirNOFF OraNge SMirNOFF OraNge SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF raSPBerrY SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF vaNiLLa SMirNOFF STraWBerrY SMirNOFF Pear TWiST SMirNOFF PiNeaPPLe TWiST SMirNOFF WaTerMeLON SMirNOFF WaTerMeLON SMirNOFF WhiTegraPe SOBieSKi SOBieSKi SOBieSKi SMirNOFF SPiCeD rOOT Beer SOBieSKi vDK(gLaSS) SOBieSKi vaNiLia SOBieSKi CYTrON SOBieSKi KaraMeL SOBieSKi OraNge SOBieSKi raSPBerrY SOBieSKi raSPBerrY SQUare ONe BaSiL SQUare ONe BOTaNiCaL SMOOTh aMBLer WhiTeWaTer STaWSKi SveDKa TraveLer SYN STOLiChNaYa BLUeBeri vDK STOLiChNaYa BLUeBeri vDK STOLiChNaYa ChOC raZBeri STOLiChNaYa CiTrOS FLv vDK STOLiChNaYa OhraNJ

$ 9.65 $ 9.65 $ 16.20 $ 16.90 $ 30.15 $ 9.05 $ 18.80 $ 12.35 $ 9.05 $ 6.25 $ 9.05 $ 13.00 $ 6.75 $ 9.05 $ 9.90 $ 10.80 $ 21.45 $ 4.95 $ 9.60 $ 28.30 $ 15.85 $ 15.85 $ 5.00 $ 15.85 $ 15.85 $ 15.85 $ 14.20 $ 26.75 $ 14.40 $ 18.40 $ 24.95 $ 15.85 $ 15.85 $ 15.85 $ 15.85 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.40 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 8.15 $ 18.80 $ 10.60 $ 13.00 $ 8.15 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 30.00 $ 25.60 $ 14.30 $ 10.80 $ 9.45 $ 16.90 $ 25.45 $ 16.90 $ 16.90 $ 23.40

70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 100.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 70.0 70.0 75.0 70.0 70.0

9131B 9131L 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164L 9165B 9175B 9186B 9193L 9196L 9197L 9200B 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D 9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9227B 9227D 9228B 9232B 9232D 9232L 9235B 9236B 9367B 9370B 9371B 9371D 9372B 9372D 9372L 9373B 9374B 9375B 9376B 9377B 9378B 9380B 9381B 9382B 9385B 9428B 9446B

STOLiChNaYa OhraNJ LiMiTD eD STOLiChNaYa OhraNJ STOLiChNaYa 100 STOLiChNaYa eLiT STOLiChNaYa STOLiChNaYa STOLiChNaYa STOLiChNaYa WiLD CherrY STOLiChNaYa gaLa aPPLiK vD STOLi WhiTe POMegraNiK vDK STOLiChNaYa PeaChiK PLaTiNUM 7X vDK PLaTiNUM 7X vDK PLaTiNUM 7X vDK STOLiChNaYa raZBeri STOLiChNaYa raZBeri STOLiChNaYa STraSBeri STOLiChNaYa vaNiL STOLiChNaYa vaNiL STOLiChNaYa vaNiL TaNQUeraY STerLiNg TaNQUeraY STerLiNg TaNQUeraY STerLiNg SWeeT CarOLiNa LeMONaD vDK SWeeT CarOLiNa raSP Tea vDKa SWeeT CarOLiNa SWeeT Tea vODKa SWeeT CarOLiNa SWeeT Tea vODKa SveDKa raSPBerrY SveDKa vaNiLLa vDK SveDKa vaNiLLa vDK SveDKa SWeDiSh SveDKa SWeDiSh SveDKa SWeDiSh SveDKa CLeMeNTiNe SveDKa CherrY TeTON gLaCier JeWeL OF rUSSia ULTra 3 iSLaNDS vODKa 3 iSLaNDS vODKa 3 OLive CaKe 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BUBBLe 3 OLive BerrY 3 OLive CiTrUS 3 OLive rOOTBeer 3 OLive graPe 3 OLive graPe 3 OLive graPe 3 OLive OraNge 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive CherrY vDK 3 OLive raSPBerrY 3 OLive 3 OLive 3 OLive 3 OLive ChOCOCLaTe 3 OLive vaNiLLa 3 OLive WaTerMeLON 3 OLive POMegraNTe 3 OLive MaNgO FLv 3 OLive TriPLe ShOT eSPreSSO 360 3 OLiveS raNgTaNg 3 OLiveS raNgTaNg 360 DOUBLe ChOCOLaTe TiTO'S haNDMaDe TiTO'S haNDMaDe TiTO'S haNDMaDe 3 OLive DUDe vODKa 360 MaNDariN OraNge ULTiMaT vDK U v CaKe vODKa U v BLUe raSPBerrY U v BLUe raSPBerrY Uv Uv Uv U v graPe vDK U v PiNK LeMONaDe U v CherrY U v 103 U v COCONUT vDK UrSUS PUNCh Uv SWeeT greeN Tea UrSUS BLUe raSPBerrY UrSUS OrigiNaL vaMPYre reD veSiCa vODKa vaN gOgh DUTCh CaraMeL

$ 16.90 $ 25.45 $ 17.80 $ 51.80 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 16.90 $ 10.30 $ 8.15 $ 10.60 $ 16.20 $ 16.90 $ 25.45 $ 16.90 $ 16.90 $ 19.65 $ 25.45 $ 11.40 $ 22.85 $ 14.00 $ 12.55 $ 12.55 $ 12.55 $ 11.50 $ 10.80 $ 10.80 $ 10.80 $ 10.80 $ 20.55 $ 13.15 $ 10.80 $ 10.80 $ 18.00 $ 87.65 $ 10.60 $ 7.10 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.90 $ 16.85 $ 16.90 $ 24.95 $ 16.85 $ 16.00 $ 27.55 $ 20.20 $ 16.90 $ 16.85 $ 34.30 $ 8.15 $ 8.15 $ 14.45 $ 8.15 $ 14.45 $ 10.60 $ 8.15 $ 8.15 $ 8.15 $ 11.50 $ 8.15 $ 7.00 $ 8.15 $ 7.85 $ 7.00 $ 21.25 $ 10.80 $ 16.00

70.0 70.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 80.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 60.0 60.0 60.0 80.0 80.0 80.0 60.0 60.0 60.0 103.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0

9448B 9449B 9450D 9456B 9456D 9738B 9467B 9472D 9472L 9505B 9565B 9672B 9673B 9738B

vaN gOgh DOUBLe eSPreSSO vaN gOgh eSPreSSO viKiNgFJOrD vaN gOgh vaN gOgh ZODiaC vOLi vODKa LYTe vOX vOX WaTerSheD DiSTiLLerY vODKa WhiTe DiaMOND CiNCiNNaTi MiCrO-vODKa CiNCiNNaTi vODKa 100 ZODiaC

$ 16.00 $ 16.00 $ 17.95 $ 14.30 $ 18.35 $ 9.20 $ 21.30 $ 33.65 $ 24.60 $ 22.00 $ 10.80 $ 16.65 $ 32.10 $ 15.75

70.0 70.0 80.0 80.0 80.0 80.0 60.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0

$ 15.15 $ 35.20 $ 19.40 $ 25.55 $ 10.40 $ 5.55 $ 25.60 $ 25.60 $ 11.30 $ 24.35 $ 13.25 $ 7.45 $ 28.20 $ 10.00 $ 9.55 $ 28.20 $ 32.65 $ 10.55 $ 10.55 $ 10.55 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 9.90 $ 9.65 $ 11.65 $ 23.90 $ 7.05 $ 14.40 $ 7.40 $ 14.90 $ 20.40 $ 25.60 $ 19.50 $ 16.90 $ 33.65 $ 22.85 $ 16.00 $ 16.90 $ 11.25 $ 23.65 $ 10.30 $ 18.65 $ 16.80 $ 16.90 $ 17.75 $ 19.35 $ 29.85 $ 52.10 $ 34.80 $ 72.90 $ 43.90 $ 30.00 $ 21.55 $ 7.30 $ 16.85 $ 21.10 $ 21.25 $ 10.55 $ 9.90 $ 2.25 $ 10.55 $ 11.45 $ 4.15 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 10.55 $ 20.00 $ 30.40 $ 39.50

92.0 110.0 56.0 56.0 48.0 56.0 80.0 80.0 50.0 70.0 75.0 75.0 80.0 50.0 60.0 80.0 80.0 54.0 60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 48.0 48.0 80.0 64.0 60.0 62.0 80.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0

COrDiaL 0017B 0029B 0041B 0041L 0053B 0071B 0124B 0125B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B 0664B 0666B 0672B 0673B 0674B 0675B 0691B 0701B 0705B 0707B 0717B 0717D 0717L 0721B 0798B 0881B 0887B 0893B 0893D 0893L 0910B 0948B 1188B 1501B 1637e 1783B 1784B 1815B 1840B 1853B 1855B 1914B 2098B 2098D 2098L 2101B 2108B 2274B 2405B 2405L 2503B 2528B 2529B 2566B 2605B 2613L 2614B 2624B 2624L 2644B 2645B 2649B 2652B 2690B 2690L

aChaia CLaUSS OUZO aBSeNTe LiQUeUr Di SarONNO aMareTTO Di SarONNO aMareTTO aMareTTO gOZiO aMariTO aMareTTO rOOT SNaP ParaMOUNT rOCK & rYe BareNJager hONeY LiQUeUr BarTON LONg iSLaND iCe Tea BarTON LONg iSLaND iCe Tea BeNeDiCTiNe D.O.M. ParaMOUNT SLOe giN DeK SLOe giN COrDiaL B & B D O M COrDiaL DraMBUie DeK CreMe De CaCa0 DarK DeK CreMe De MeNThe greeN DeK CreMe De CaCaO WhiTe ParaMOUNT CreM D MeN WhiTe ParaMOUNT CrM D CaCaO DarK ParaMOUNT aNiSeTTe ParaMOUNT CreM D MeN greeN DeK CreMe De MeNThe WhiTe ParaMOUNT CrM D CaCaO WhiT geTreiDe KUMMeL CaMPari aPeriTivO iTaLY ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC ParaMOUNT TriPLe SeC SOUTherN COMFOrT BeCherOvKa PerNOD aNiS –FraNCe Tia Maria COFFee KahLUa COFFee KahLUa COFFee KahLUa COFFee BLaCK DUCK CraNBerrY BLaCKMaKer rOOTBeer BOLS BLUe CUraCaO BUCKeYe raSPBerrY LiQUOr graND MarNier rOUge CaraveLLa LiMONCeLLO Orig CaraveLLa OraNgeCeLLO CaSONi LeMONCeLLO CaTDaDDY CarOLiNa MOONShiNe CeLTiC CrOSSiNg LiQUeUr ChaMBOrD rOYaLe COrD CharTreUSe greeN graND MarN COrDON rOUge graND MarN COrDON rOUge graND MarN COrDON rOUge gaLLiaNO L'aUTeNTiCO iriSh MiST COPa De OrO MeX COFFee LiQ LiCOr 43 LiCOr 43 DaNNY DeviTOS LiMONCeLLO DeK BLUe CUraCaO COrDiaL DeK CreMe De BaNaNa COrD DeK CreMe De aLMOND COrD DeK haZeLNUT COrD DeK OraNge CUraCaO COrDiaL DeK PeaCh BraNDY DeK TriPLe SeC COrD DeK TriPLe SeC COrD DeK 03 OraNge DeK MeLON COrDiaL DeK WiLD STraWBerrY COrDiaL rOMaNa BLaCK COiNTreaU LiQUeUr COiNTreaU LiQUeUr

OCTOBer 2011 OhiO Beverage MONThLY 71

2691B 2944B 2950B 3024B 3077B 3092B 3093B 3602B 3630B 3821B 3851B 3852B 3860B 3864B 3902B 4000B 4003B 3602B 4914B 5054D 5054L 5105B 5251L 5254L 5303B 5315B 5566B 5571B 6000B 6334B 6567B 6705L 6708B 6720L 6734B 6735B 6736B 6739B 7713B 7715B 7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981L 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9214B 9311B 9354B 9410B 9630B 9630L 9707B 9733B

COiNTreaU NOir evaN WiLLiaMS CherrY reSv evaN WiLLiaMS hONeY reSv FireBaLL CiNNaMON WhiSKeY FragOLi LiQUeUr W/STraWBrY aMareTTO Di aMOre gaNTOUS & aBOUraaD gLarOS OUZO gLeNgOYNe 10 graNgaLa TriPLe OraNge graND MarNier CeNTCiNQUaNT graND MarNier CUvee CeNTNr graND MUrieL OraNge LiQUer graNDe aBSeNTe greeN MOON harLeM LiQUeUr harLeQUiN gLarOS OUZO iSLe OF JUra SUPerSTiTiON JagerMeiSTer JagerMeiSTer JereMiah WeeD LiQUeUr JUareZ TriPLe SeC JUareZ gOLD DSS KahLUa eSPeCiaL COFFee KaMOra COFFee LQr LeBLON CaChaCa Le TOUrMeNT verT LUCiD aBSiNThe MaTa hari aBSiNThe BOheMia MeTaXa OUZO greeCe NaSSaU rOYaLe NavaN 80 N Y LONg iSLaND iCeD Tea 99 aPPLeS 99 BaNaNaS 99 graPeS 99 PeaCheS NUMBer 12 OUZO Nv La Fee aBSiNThe verTe PaLLiNi LiMONCeLLO PaLLiNi LiMONCeLLO giFT ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT aMareTTO ParaMOUNT CreMe De BaNaNa ParaMOUNT SOUr aPPLe Para LONg iSLND iCe Tea Para LONg iSLND iCe Tea ParaMOUNT MeLON PaTrON CiTrONge PaTrON X O CaFe PiMMS CUP #1 giN SLiNg eNg PiTU CaChaCa PLOMari QUZO PriCharDS SWeeT LUCY BBN PUNCh aBrUZZO SaBrOSO Di CaFe COFFee LiQ SaMBUCa Di aMOre SaMBUCa rOMaNa SChWarTZhOg KraUTer LiQUer SChWarTZhOg KraUTer LiQUer ThUNDer 101 PePPerMT SChNP TUaCa DeMi SeC TY KU SUPer PreMiUM SOJU veev aCai LiQUeUr WiLD TUrKeY aMeriCaN hONeY WiLD TUrKeY aMeriCaN hONeY YOKaiChi MUgi ZWaCK

$ 18.95 $ 12.55 $ 12.55 $ 13.40 $ 15.85 $ 9.00 $ 16.00 $ 10.60 $ 38.70 $ 16.90 $187.60 $116.90 $ 18.65 $ 33.60 $ 26.30 $ 16.40 $ 16.90 $ 10.60 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.40 $ 8.50 $ 18.65 $ 12.55 $ 25.60 $ 7.75 $ 51.80 $ 34.30 $ 15.85 $ 18.75 $ 34.80 $ 7.40 $ 14.25 $ 14.25 $ 8.60 $ 14.25 $ 16.05 $ 21.25 $ 18.75 $ 18.75 $ 6.45 $ 15.15 $ 8.20 $ 9.05 $ 7.95 $ 13.55 $ 7.50 $ 9.05 $ 28.95 $ 24.75 $ 14.25 $ 15.15 $ 14.70 $ 19.50 $ 31.80 $ 6.45 $ 11.65 $ 20.00 $ 16.75 $ 31.30 $ 10.75 $ 23.70 $ 21.25 $ 25.60 $ 16.90 $ 23.70 $ 15.35 $ 19.65

80.0 70.0 70.0 66.0 48.0 45.0 100.0 90.0 86.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 90.0 86.0 70.0 70.0 100.0 60.0 80.0 70.0 53.0 80.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 101.0 70.0 48.0 60.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.00 $ 11.45 $ 15.15 $ 9.55 $ 20.45 $ 25.70 $ 15.15 $ 11.45 $ 11.20 $ 11.45 $ 10.55 $ 10.80 $ 10.80 $ 16.65 $ 21.50 $ 20.45

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0

SChNaPPS 0010B 0676B 0681L 0697D 0697L 0917B 0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B 3017L 3709B

aFTer ShOCK CiNNaMON arrOW PePPerMiNT DeK PePPerMiNT SNP ParaMOUNT PePPerMiNT SNP ParaMOUNT PePPerMiNT BLaCK haUS BLaCKBerrY SNP BLaCK haUS BLaCKBerrY SNP BOLS gOLD STriKe CiNNaMON SNP DeK hOT DaMN SNP DeK PePPerMNT 100 DeK PeaChTree SChNaPP DeK OLD TaverN rOOTBeer Dr MCgiLLiCUDDYS vaNiLLa Dr MCgiLLiCUDDYS MeNThOLMT FireWaTer hOT CiNaMON ShNP FireWaTer hOT CiNaMON ShNP gOLDSChLager CiNNaMON ShNP

72 OhiO Beverage MONThLY OCTOBer 2011

3709L 3736B 3737B 4863B 4870B 5922B 6009B 6735B 7762L 7862B 7862L 8263B 8632B 8633B 8633L 9054B 9727B 9727D 9727L

gOLDSChLager CiNNaMON ShNP 99 BLaCKBerrieS 99 BLaCK CherrieS iCe 101 PePPerMiNT SChNaPP iL TraMONTO LighTNiNg 101 CiNNaMON LUXarDO TriPLUM 99 BaNaNaS ParaMOUNT BUTTerSCOTCh ShNaPP ParaMOUNT PeaCh SCh ParaMOUNT PeaCh SCh PiSCO POrTON rUMPLe MiNZe BerrY rUMPLe MiNZe PePMT rUMPLe MiNZe PePMT SOUTherN COMFOrT 100 YUKON JaCK YUKON JaCK YUKON JaCK

$ 25.70 $ 14.25 $ 14.25 $ 16.65 $ 15.50 $ 10.75 $ 26.30 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 43.00 $ 20.45 $ 20.45 $ 25.70 $ 16.90 $ 14.75 $ 26.15 $ 20.35

87.0 99.0 99.0 101.0 60.0 101.0 78.0 99.0 44.0 44.0 44.0 86.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

$ 11.75 $ 23.55 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 16.85 $ 7.25 $ 13.60 $ 5.85 $ 6.60 $ 12.75 $ 12.30 $ 11.65 $ 14.05 $ 8.60 $ 14.95 $ 6.45 $ 14.05 $ 8.60 $ 8.75 $ 14.95 $ 25.60 $ 61.45 $114.15 $ 39.65 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.40 $ 12.65 $ 15.35 $ 21.25 $ 7.00 $ 13.60 $ 21.05 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 11.75 $ 7.90 $ 7.90 $ 17.15 $10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

CaNaDiaN 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176e 0176L 0189B 0189D 0189e 0189L 0909B 0920B 0920D 1570B 1627e 1704D 1704L 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 2055B 2389B 2391B 2393B 2397B 3071B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8431B 8431D 8894B 8894D 8894e 8894L 8922B 8923B 9648B 9652B 9652D 9652L

SeagraMS v O 6 Yr SeagraMS v O 6 Yr SeagraMS v O 6 Yr LOrD CaLverT 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr MC MaSTerS 3 Yr CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN CaNaDiaN MiST CNDN MaCNaUghTON CNDN 3Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr CaNaDiaN CLUB 6 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT CNDN 3 Yr BLaCK veLveT TraveLer 3 Yr BLaCK veLveT reServe CNDN 8Yr BLaCK veLveT reServe CNDN 8Yr CaBiN Fever MaPLe FLv WhSK CrOWN rOYaL 200ML CaNaDiaN BaY WhSKY CaNaDiaN BaY WhSKY CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDa hOUSe CNDN WhiSKeY 3Yr CaNaDiaN CLUB reServe 10 Yr CaNaDiaN CLUB TraveLer 6 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN gOLD 4 Yr CaNaDiaN CLUB ShrY CaSK 8Yr CaNaDiaN hUNTer TraveLer 3Yr CaNaDiaN LTD 3 Yr CaNaDiaN LTD 3 Yr CaNaDiaN MiST TrvLr CaNaDiaN CLUB CLaSSiC 12Yr CrOWN rOYaL BLaCK CrOWN rOYaL CaSK #16 CrOWN rOYaL eXTra rare CrOWN rOYaL reServe FOrTY CreeK BarreL SeLeCT harWOOD harWOOD NOrTherN LighT 3 Yr NOrTherN LighT 3 Yr JaMeS FOXe ParaMOUNT CaNaDiaN PeNDLeTON CaNaDiaN riCh & rare riCh & rare CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL CrOWN rOYaL v O gOLD 8 Yr SeagraMS v O CNDN Trv 6 Yr WiNDSOr SUPreMe TraveLer 3Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr WiNDSOr SUPreMe 3 Yr

viOLaTiONS&PeNaLTieS FOr The reCOrD

LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS for on premise retailers (Orders issued July & august 2011) aKrON: 370 Corp: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $2,400 or 8 days; 370 Corp: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $1,800 or 8 days; Skipper 1339 LLC: sale of beer or intoxicating liquor to an intoxicated person; furnishing beer or intoxicating liquor to an intoxicated person $10,000 or revoked; Tiger Paw LLC: sale of beer to someone under the age of 21 - $1,500 or 6 days; arlington golden City Corp. dba archwood Bar: giving away of beer in connection with the operation of the business $300 or 3 days aUSTiNTOWN: hot Wing LLC dba BW3: sale of beer to someone under the age of 21 - $2,400 or 8 days; ZBC enterprises, inc. dba rumors Lounge: sale of beer to someone under the age of 21 - $2,400 or revoked Berea: FOe aerie 2282 inc.: sale of beer to a non-member - $200 or 2 days BeverLY: John F Young dba valley inn: two counts each of: possessing alcoholic beverages in a bottle that had been refilled or diluted; possessing a gambling

device; possessing an electronic video gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming - $1,500 or 6 days CiNCiNNaTi: village Tavern ii inc. dba Longworth’s: sale or delivery of beer after 9 pm at a price less than charged to other patrons - $200 or 2 days; a N g of Cincinnati inc dba Bramble Patch: sale of beer to someone under the age of 21 - $750 or 4 days CLeveLaND: Mchearn’s inc. dba O’Connell’s Tavern: sale of beer to someone under the age of 21 - $1,500 or 10 days; Donofrio Management LLC dba Junior’s Pub: sale of beer to someone under the age of 21 - $1,500 or 10 days; Midland Food Services LLC dba Pizza hut: failure to display liquor permit in a conspicuous place and failure to produce liquor permit when requested; failure to exercise permit privileges in violation of 4301:1-1-16 $200 or 2 days COLUMBUS: M T v inc. dba Club One: alcoholic beverages not maintained in a potable condition - $200 or 2 days; Knotty Pine Lounge LLP dba Knotty Pine Lounge: fixtures, equipment, tables, counters, coolers / refrigerators, or utensils not clean or sanitary $600 or 3 days; LKK 2542 Corp: allowing improper conduct on the permit premises, to wit drug possession - $5,000 or revoked; Blue Dube inc:

alcoholic beverages not maintained in a potable condition - $400 or 4 days; havana Ltd. dba havana: alcoholic beverages not maintained in a potable condition - $200 or 2 days DaYTON: OTr enterprises Ltd. dba The 88 Club: sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - $850 or 7 days eaST LiverPOOL: a1 Beverage inc. dba a1 Bar: sale of beer to someone under the age of 21 - $2,500 or 10 days; a1 Beverage inc. dba a1 Bar: acquiring, possessing, controlling or operating a gambling device; allowing a game/scheme of chance, to wit electronic video gambling device; operating a gambling house; recklessly permitting public gaming - $500 or 5 days eLYria: New image Sports Bar inc. dba New image Sports Bar – sale of beer to someone under the age of 21 - $2,000 or 10 days gaLLiPOLiS: roger Lee Ward dba Sharky’s Bar & grill: acquiring, possessin, controlling or operating a gambling device; permitting a game/scheme of chance, to wit electronic video gambling device – revoked; roger Lee Ward: consumption of beer and/or intoxicating liquor after hours; delivery of beer and/or intoxicating liquor after hours - revoked

OCTOBer 2011 OhiO Beverage MONThLY 73

viOLaTiONS&PeNaLTieS LeXiNgTON: vFW Post 5101 robert L Castor: sale of beer to a non-member; sale of beer on Sunday without the proper permit - $200 or 2 days LaKeWOOD: Lakewoodam LLC: hindering or obstructing an investigation and/or inspection and/or search; permitting consumption of beer on the permit premises by someone who was under the age of 21 - $1,500 or 10 days LYNDhUrST: Melvin inc. dba Scalpers Bar & grille: allowing the consumption of beer on the permit premises by someone who was under the age of 21; sale of beer to someone under the age of 21; alcoholic beverages not maintained in a potable condition - $2,500 or 10 days MaSUrY: rook Productions LLC: consumption of beer and/or intoxicating liquor after hours - $200 or 2 days MaYNarD: Michael rea dba Cadillac’s Bar: two counts of all of the following: acquiring, possessing, controlling or operating a gambling device; allowing a game/scheme of chance, to wit electronic video gambling device; operating a gambling house; allowing gambling, to wit a game of chance for profit or scheme of chance; recklessly permitting public gaming $2,500 or revoked; MiaMiTOWN: ronald C Wells Sr: possession of spirituous liquor not purchased from the State Ohio or an authorized 74 OhiO Beverage MONThLY Ber 2011

agent of the State: $300 or 3 days NOrTh BerNe LaNCaSTer: Mil Walk inc: offering for sale intoxicating liquor in a bottle that had been refilled or diluted; fixtures, equipment, tables, counters, coolers / refrigerators, or utensils not clean or sanitary NOrTh riDgeviLLe: rBL inc. dba ace’s Bar & grille: offering for sale liquor in a bottle that that had been refilled or diluted; alcoholic beverages not maintained in a potable condition - $200 or 2 days NOrTh rOYaLTON: Mastro ii LLC: sale of an unlimited number of drinks at a fixed price; furnishing an unlimited number of drinks at a fixed price - $500 or 5 days ParMa: Mickdago inc dba Durty Nelly’s: sale on Sunday without the proper permit $200 or 2 days SaNDUSKY: Sandusky Pump inc. dba Pump Lounge: sale or delivery of an alcoholic beverage after 9 p.m. at a price less than charged other patrons; fixtures, equipment, tables, counters, coolers / refrigerators , or utensils not clean or sanitary; alcoholic beverages not maintained in potable condition - $200 or 2 days SOUTh eUCLiD: Tera King: allowing improper conduct on the permit premises, to wit, disorderly activity $1,000 or 10 days; Tera King: hindering or obstructing an officer of the law from

making an investigation and/ or inspection and/or search; allowing improper conduct on the permit premises, to wit, disorderly activity - $600 or 3 days ST. BerNarD: Joseph B van Zandt dba garfield’s: consumption of beer and/ or intoxicating liquor after hours; sale of beer and/ or intoxicating liquor after hours - $800 or 4 days ThOrNviLLe: Port at Thornport inc: multiple accounts each of: possessing a gambling device; possessing an electronic video gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming $1,500 or 7 days TiFFiN: Sandusky Street Tavern Ltd. dba Sandusky Street Tavern: acquiring, possessing, controlling or operating a gambling device; allowing a game/scheme of chance, to wit electronic video gambling device; operating a gambling house; allowing gambling, to wit a game of chance for profit or scheme of chance - $1,000 or 3 days WaYNeSBUrg: hooch’s Bar inc. dba hooch’s Bar: sale of beer to a minor; furnishing beer to a minor - $1,800 or 12 days YOUNgSTOWN: LW reed inc. dba Larry’s: allowing improper conduct, to wit drug possession - $1,500 or revoked

INTRODUCING GUINNESS BLACK LAGER

The surprisingly refreshing taste with the unmistakable character of GUINNESS . You’ve got to taste it to believe it. ®

Available in 6-packs September 2011

SURPRISINGLY CRISP, DISTINCTIVELY GUINNESS, ALWAYS PROFITABLE! ADD GUINNESS BLACK LAGER TO THE ALREADY PROFITABLE GUINNESS PORTFOLIO OF BREWS. CONTACT YOUR LOCAL DIAGEO - GUINNESS USA DISTRIBUTOR FOR DETAILS.

A serious stout. Brewed with generous hops to deliver an intense flavor of roasted malt, chocolate, caramel and coffee.

A descendant of Arthur’s original recipe, brewed for over 200 years to deliver a dry, perfectly balanced stout.

With its distinct surge and settle and creamy head, GUINNESS® Draught is the ultimate drinking experience.

PLEASE DRINK RESPONSIBLY.

www.allurewinery.com info@allurewinery.com allure winery, ceres, ca

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