April 2013 Ohio Beverage Monthly

April 2013

GLASS ACT Glass Pours are Big ProďŹ t Centers at Restaurants

also

HEINEKEN RAMPS UP Innovation Spurs Growth

TOO MUCH TEQUILA? Agave Expressions Explode

WOMEN+WHISKEY Female Consumers Spend on Brown Spirits

VOLCANO POWER Black Soils Yield White Wine Magic

From our Casa to Yours Happy Cinco de Mayo Sauza® Tequila, 40% alc./vol. ©2013 Sauza Tequila Import Company, Deerfield, IL.

APR13

FeAtUReS 20

the ShORtLISt

By-the-glass programs are more profitable and vital than ever.

26

SPeAKeASy: BRyAn FRy

Pernod Ricard USA’s new president & CeO speaks out on a number of industry matters.

28 One teQUILA, tWO teQUILA, thRee teQUILA, mORe

Agave offerings explode, but do category distinctions matter?

36 BeeR BUZZ: heIneKen USA RAmPS UP FOR 2013 Innovation & acceleration are key at national Distributors Conference.

40

UnDeR the vOLCAnO

PROFILeS 14 PLAy

Fast-growing tequila Brand Combines 100% Agave education, Stategic Sports Partnerships, and Consumer Accessibility.

54 On CALL: At the geneRAL WIth teQUILA AvIÓn’S LAteSt mixing it up with tequila Avión’s new espresso liqueur.

56

58 SveDKA vODKA’S FLAvOR PALette gROWS

6 SUPeRIntenDent OF OhIO LIQUOR COntROL RePORt

Orange Cream Pop and Strawberry Colada debut just in time for spring.

mInImALISt mIXOLOgy

Straight spirits and simple cocktails make a statement.

On the cover:

www.ohiobeveragemonthly.com

8

PUBLISheR'S meSSAge

LegAL ISSUeS

10 meSSAge FROm the OLBA eXeCUtIve DIReCtOR

the smart, savvy female consumer is spending on brown spirits.

Photographed by Brent herrig

DePARtmentS

hAngAR One tAKeS FLIght 4

44 WhAt WOmen WAnt: WhISKey

Carla Rzeszewski, Wine Director at the Breslin Bar & Dining Room & the John Dory Oyster Bar, in new york City

36

handcrafted methods, new packaging & vibrant flavors lead the way.

Is there a special white magic for wines coming from black soils? no and yes.

50

FAmILIA CAmARenA'S tRIPLe

12

eventS & BeneFItS

16

CheFS CORneR

63

WhOLeSALe PRICeLISt

73

vIOLAtIOnS

26 APRIL 2013 OhIO BeveRAge mOnthLy 3

APR13 Ohio Beverage monthly volume 4, no 4 (ISSn 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip A. Craig pcraig@ohiobeveragemonthly.com

general Counsel

Jacob C. evans, esq. jevans@ohiobeveragemonthly.com

eDItORIAL

Philip A. Craig, Publisher

Publisher's message

Art Director

W

elcome back to the Ohio Beverage monthly! We have redesigned the magazine this month, we hope you like it!

We start off this month with Bruce Stevenson’s column on page 6.

Bruce reminds permit holders to prevent sales to minors and to sell responsibly.

On page 8, Dave Raber covers the guidelines of gift cards and certificates with which all bar owners should be familiar. my column this month covers a new membership benefit the Ohio Licensed Beverage Association is offering and why you should be a member on page 10. molly mcKee writes about the

techiniques of Alcohol management training program on page 12.

Chef Duffy talks about a recent trip to greece on page 16 and finally Jacob evans writes about Ohio's budget on page 18. this month is the northeast Ohio Bar expo, make sure you are in attendance on April 22nd at Windows On the River in Cleveland! there will be free product samples, entertainment and seminars!

As always, thank you for reading this month's issue, and remember that simply reading Ohio Beverage monthly keeps you ahead of your competition!

BAR eXPO eXhIBItORS!

Beam Inc. Beverage Specialties Cleveland Whiskey Comp management health Systems

Brands / Svedka vodka Crider Solutions Digital Dining – POS Innovation elite Insurance Coverage, LLC Infinium Spirits Inventory FX

4 OhIO BeveRAge mOnthLy APRIL 2013

graphic Designer Assistant Designer Ohio Art Director

Luxco monster energy Company / house of LaRose

Sazerac/Firefly Southern Wine & Spirits of Ohio

Ohio Licensed Beverage Association

tito’s handmade vodka / hood River

Ohio Lottery

Western Spirits Beverage Company

Ohio tavern news Pernod Ricard USA (Absolut vodka) Proximo (three Olives)

William grant / Brown Foreman yuengling

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue Romero jromero@bevmedia.com megan W. Jordan mjordan@ohiobeveragemonthly.com

PRInt & PRODUCtIOn Print Services manager

Lee Stringham lstringham@bevmedia.com 410.519.7034

ADveRtISIng Ohio Ad Sales

national & Regional Ad Sales

Sales Promotion manager

thAnK yOU 2013 ne OhIO * As Of Press Time A. hardy USA LtD Comp management, Inc. AeP energy Constellation

molly K. mcKee mmckee@ohiobeveragemonthly.com

W

ARt & DeSIgn

By PhILIP A. CRAIg

All Start gaming

editor In Chief

A

William goddard 614.241.2222 wgoddard@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica Roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeRAtIOnS Circulation Finance & Accounting

Sylvia Prince sprince@bevmedia.com Seth niessen sniessen@bevmedia.com Randye Benvenisti randye@bevmedia.com

Ohio Beverage monthly (ISSn 1065-9846) April 2013, vol. 4 no.4 Postmaster, send change of address information to Ohio Beverage monthly, 37 W. Broad St, Suite 480, Columbus, Oh 43215 Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

nAtIOnAL COveRAge, LOCAL ADvAntAge

the Beverage network Publications are serviced by Beverage media group, Inc., 116 John Street, 23rd Floor, new york, ny 10038. telephone: (212) 571-3232 FAX: (212) 571-4443. www.Bevnetwork.com

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Northeast Ohio Bar Expo!

21+

April 22, 2013 Windows On The River

Cleveland, Ohio y t r a P Free Samples!

Expo . . . g n i r u t a e F Free Seminars!

Entertainment!

Schedule of Events 9 a.m. to 12 p.m. Techniques of Alcohol Management ($25 for

OLBA members, $60 for non-members)

12 p.m. to 1 p.m. Do's and Don'ts of Liquor Law 12 p.m. to 5 p.m. Trade Show 1p.m. to 2p.m. Charitable Gaming Seminar 2p.m. to 3p.m. Ray’s Place:75 Years of Loyalty in Action 1p.m. to 7 p.m. Expo Party

Live Flairtending Demonstrations!

pre-registration available online at www.neobarexpo.com

sUPerintendant'smessage

Preventing Sales to minors A Reminder to Sell Responsibly

By BRUCe D. StevenSOn, SUPeRIntenDent OhIO DIvISIOn OF LIQUOR COntROL

I WAnt tO RemInD ALL RetAIL eStABLIShmentS AnD COntRACt LIQUOR AgenCIeS OF theIR ImPORtAnt ReSPOnSIBILIty tO heLP KeeP ALCOhOL OUt OF the hAnDS OF AnyOne UnDeR 21

Bruce D. Stevenson,, Superintendent

S

pring is finally here and many young people are getting ready for big events such as prom and graduation.

Unfortunately, those precious moments can turn to tragedy when underage individuals combine their celebrations with alcoholic beverages. I want to remind all retail establishments and Contract Liquor Agencies of their important responsibility to help keep alcohol out of the hands of anyone under 21.

A new tool was recently put into action to help prevent illegal sales, and hold accountable the party responsible. In January 2013, a new “trace-back” program was started where liquor control agents with the Ohio Investigative Unit and the Ohio State highway Patrol work jointly to identify and help stop those who continue to sell alcohol to minors and intoxicated customers, and to investigate all serious injury or fatal accidents linked to alcohol or drugs.

Businesses should be vigilant and check for valid forms of identification for all young people attempting to purchase alcoholic beverages. Using an Id scanner is one of the best ways to prevent underage sales and protect your business. Ohio law provides

6 OhIO BeveRAge mOnthLy APRIL 2013

an affirmative defense that protects permit holders who use automatic identification reader/scanners and make a bona fide effort to ascertain the true age of the person buying the alcohol by checking an Ohio driver’s license, an official state of Ohio identification card, or a military identification card issued by the U.S. Department of Defense.

It’s also important to pay attention to the products you’re selling. there are items such as energy drinks that contain alcohol, and other alcohol products with non-traditional packaging that may look similar to non-alcoholic products. make sure that products containing any alcohol are sold only to those customers who are over 21.

In addition, hotel, inn, cabin, or campground operators cannot allow accommodations for an underage

person if it is known or suspected that they are intoxicated or possesses alcohol. violation of this law is a first degree misdemeanor, punishable with up to six months in jail and/or up to a $1,000 fine.

Selling alcohol to anyone who is intoxicated, even if they’re 21 or over is also illegal and can have serious consequences for your business. the best approach is to make sure your employees know their responsibilities to ensure safe alcohol sales. We can help by offering materials and resources to help train employees on how to prevent sales to underage and intoxicated individuals. more information and helpful resources are available on our website at www.com.ohio.gov/liqr .

Buckeye Bar Expo!

October 14, 2013 Hollywood Casino Columbus, Ohio www.buckeyebarexpo.com

www.ohiobeveragemonthly.com

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APRIL 2013 Ohio Beverage monthly 7

LegaLissUes

gift Cards & Certificates

Liquor Law guidelines By DAve RABeR

g

ift certificates and/ or gift cards have become increasingly popular. many permit holders are offering gift cards and gift certificates for sale during the holiday Season as gifts.

Others purchase gift cards year round to obtain, for example, discounts on gas purchases. this is wonderful and I know many people, including myself, that take advantage of gift card sales. however, as we all know, the alcohol industry is

Dave Raber, OLBA Legal Co-Counsel

highly regulated and all permit holders must be aware that Ohio’s liquor laws regulate the manner in which gift cards and gift certificates may be exchanged for alcoholic beverages.

Ohio law is clear that no sale of any gift certificate or gift card shall be permitted whereby beer or intoxicating liquor is to be exchanged for a gift certificate or gift card, unless the gift certificate or gift card can be exchanged only for food, and beer or intoxicating liquor, for on-premises consumption and the value of the beer or intoxicating liquor for which the certificate or card can be exchanged does not exceed more than thirty per cent of the total value of the gift certificate. the law does differentiate between the use of gift certificates or gift cards for alcoholic beverages to be consumed on-premises and alcoholic beverages for offpremises consumption. the sale of gift certificates or gift cards for the purchase of beer, wine, or mixed beverages is permitted for the purchase of beer, wine, or mixed beverages

for off-premises consumption.

Limitations on the use of a gift certificate for the purchase of beer, wine, or mixed beverages for off-premises consumption may be expressed by clearly stamping or typing on the face of the certificate that the certificate may not be used for the purchase of beer, wine, or mixed beverages. therefore, a retail permit location may redeem 100 percent of the value of the gift certificate or gift card for the purchase of alcoholic beverages to be consumed off premises.

Or the use of a gift certificate or gift card at a retail business that sells alcoholic beverages for off premises consumption may be restricted to only purchases of items other than alcoholic beverages by indicting on the face of the gift certificate or gift card that it cannot be used for the purchase of alcoholic beverages. the gift certificate or gift card law described above is consistent with Ohio’s prohibition that no holder of a permit shall give away any beer or intoxicating liquor of any kind at any time in connection with the permit holder’s business. Patrons may legally purchase gift certificates or gift cards and enjoy a meal with an alcoholic beverage with not more than 30 percent of the total value of the gift certificate or gift card exchanged for beer or intoxicating liquor. Courts have ruled that in a responsible social context, buying drinks with a meal usually involves only one or two drinks and extends no farther than the card holder and other recipient(s) also enjoying the meal. the use of gift certificates and gift cards are an important item for permit holders to use when responsibly increasing patronage and solidifying a customer base they already enjoy. It is also important that permit holders understand the laws that govern what they can and cannot do in this regard concerning alcoholic beverages.

8 OhIO BeveRAge mOnthLy APRIL 2013

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A WHISKEY BOTH OLD FASHIONED AND COSMOPOLITAN. INTRODUCING JACOB’S GHOST™ WHITE WHISKEY. DRINK IT ANY DAMN WAY YOU PLEASE.

Jim Beam Jacob’s Ghost™ Whiskey, 40% Alc./Vol. ©2013 James B. Beam Distilling Co., Clermont, KY

www.ohiobeveragemonthly.com

director'smessage

Join Olba Today

More Benefits! BY PHILIP A. CRAIG IT’S TIME FOR YOU TO JOIN THE ORGANIZATION THAT PROTECTS YOUR BUSINESS AND GIVES YOU THE BENEFITS YOU DESERVE!

Phil Craig, Executive Director

I

t’s time for you to join the organization that protects your business and gives you the benefits you deserve! Our benefits package is improving all the time. With the all challenges confronting bar owners to make a profit, it makes sense to save on overhead cost where possible. The Ohio Licensed Beverage Association has entered into an agreement with AEP Energy to bring our members 15-25% savings (or more) on your electricity costs. This is simple. All members need to do is provide them via fax or email a copy of your latest electricity invoice. No conversion is required from your current utility and your current utility will continue to service you.

AEP Energy is located in Chicago and was named the #1 Fastest Growing Company in Chicago by Crain's Chicago Business in 2009 and the #1 Fastest Growing Energy Supplier in the U.S.

by Inc. Magazine in 2009. They have been in business since 2002. Energy de-regulation makes this opportunity possible.

WHAT IS THE OHIO LICENSED BEVERAGE ASSOCIATION? The OLBA is a membership service organization devoted to representing owners and suppliers. The association exists for the protection of its members through a unified effort for the promotion of the liquor industry in Ohio.

The OLBA is a professional association specifically targeted to permit holders

10 Ohio Beverage MONTHLY APRIL 2013

and provides you with the opportunity to have a voice in your state government!

The OLBA is a non-profit trade association that represents the legislative and executive interests of all of those involved in the licensed beverage industry. The OLBA has a fulltime lobbying staff and legal counsel on retainer working to protect its member needs.

In addition, the OLBA provides a variety of other benefits, including: EXCITING EVENTS The OLBA schedules a variety of productive networking opportunities each year.

Annual lobbying days, quarterly meetings, an annual convention and the Buckeye Bar Expo trade show provide members with the chance to interact with one another and others dealing with the industry.

ADVERTISE Hotbarspot.com allows members to innovatively advertise to their target demographic.

TECHNIQUES OF ALCOHOL MANAGEMENT The OLBA is exclusively involved in maintaining responsible tavern owners and we offer programs, such as TAM, to help keep permit holders aware of the legalities within the industry.

TAM, the Techniques of Alcohol Management server-training program, is a comprehensive program designed to give servers the know-how to be alcohol servers. If you are interested in scheduling a TAM class for your establishment or just attending one, we can help. These classes are not difficult and they are very beneficial to tavern owners. For further information on how you can protect your establishment by giving your servers this invaluable

information, please call the OLBA State Office at 1-800-678-5995 or visit www. olba.org.

WORKER’S COMPENSATION GROUP RATING PROGRAM The OLBA offers a very competitive workers compensation group-rating program. Cut your worker’s comp premiums with the Ohio Licensed Beverage Association endorsed Group Rating Plan. Through the OLBA’s plan you can save considerably on the rates you would pay without a group.

Group rating permits employers in the same or similar industries to pool their experiences for rating purposes.

By banding together, companies can get a better group rating plan than the individual rate of members. Our program can match or beat any other group rating program out there! Call CompManagement at 1-800-825-6755, option 1 to enroll.

HEALTH INSURANCE As a member of the Ohio Licensed Beverage Association, you and your employees can enroll in several health insurance options offered exclusively to OLBA members. For more information or questions on the coverage plans please call Cindy Garner at 614-9219100.

ABL MEMBERSHIP By becoming a member of the Ohio Licensed Beverage Association, you also become a member of American Beverage Licensees. This group is the strongest alliance for permit holders ever! Please visit www.ablusa.org for more information.

If you have any questions about membership or what the OLBA can do for you, please give our office a call at 800-678-5995. www.ohiobeveragemonthly.com

LASTCALL

VISIT BOOTH #305 AT THE NORTHEAST OHIO BAR EXPO IN CLEVELAND ON APRIL 22, 2013

Uncork Savings with AEP Energy AEP Energy is the exclusive retail electricity provider of the Ohio Licensed Beverage Association (OLBA). We offer an energy strategy that maximizes your savings and improves your bottom line.

Why Choose AEP Energy: • AEP Energy offers a variety of products, price plans, and services that can be tailored to your business’ energy needs and usage patterns.

• Our

energy experts will develop a free customized energy proposal once we receive your business electricity bill.

ACT NOW.

Take advantage by calling, faxing, or emailing your recent electricity bill to receive a free quote. No visit required.

(P) (F) (E) (W)

312-488-5048 312-488-5049 OLBA@AEPenergy.com AEPenergy.com/OLBA

AEP Energy is a proud sponsor, and a trusted partner of the OLBA. Mention you are a member of the OLBA when you contact AEP Energy.

AEP Energy is a competitive retail electric service provider affiliated with American Electric Power Company, Inc. AEP Energy is not soliciting on behalf of and is not an agent for any AEP utility.

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13.04.01_AFF.OLBA_AD

Events&benefits

Tam Training

Class Is Scheduled At NE Ohio Bar Expo by Molly McKee TAM CLASS COMING UP AT THE NORTHEAST OHIO BAR EXPO ON APRIL 22, 2013 AT WINDOWS ON THE RIVER IN CLEVELAND, OHIO FROM 9AM TO NOON.

Molly McKee, OLBA Management Team

A

s the warm weather arrives, don’t forget that the OLBA has a program that can help you get ahead of the competition! TAM, or Techniques of Alcohol Management, is a comprehensive server training program that helps the permit holder maintain a responsible staff. This is not just for on premise establishments; with tastings of spirituous liquor in state agency stores, it is critical those individuals conducting the tastings get trained as well!

TAM can help keep you aware of the legalities within the industry. The TAM program is a comprehensive program designed to give servers the knowhow to be alcohol servers. One of the most valuable aspects of the program sessions provide detailed information about state laws, as they relate to the alcohol beverage industry, along with information about the scientific effects of alcohol, how to recognize when a person is impaired and tips on dealing with the intoxicated.

With the passage of HB 243, Ohio law requires those individuals conducting spirituous liquor tastings in a state agency store complete an alcohol server training class!

12 Ohio Beverage MONTHLY APRIL 2013

During a class session, students begin by taking a pre-test, which will help them gauge their knowledge prior to the class. The rest of the session consists of a training session by a certified instructor, a video and a workbook. Afterward, they are tested again. Those who pass the test receive a certificate and a TAM certification card that they can keep in their wallet.

These classes are $25 per student for OLBA member establishments and $60 per student for non-members. The online class option is $50 per student and is available at www.olba.org .

We have a class coming up at the Northeast Ohio Bar Expo on April 22, 2013 at Windows on the River in Cleveland, Ohio from 9AM to Noon.

The trade show starts immediately afterward so come make a day out of it! Don’t wait until you’ve been cited for what your employees didn’t know. Have them trained before it is too late! To register for this class you can show up in person or go to www. neobarexpo.com. If this class time doesn’t work for you the OLBA makes scheduling classes easier than ever.

Here’s what you need: •A place to hold the class. Your establishment can work fine, but it needs to be in a quiet area away from the day-to-day operations of your business. It also needs to be large enough to set up classroom style for at least fifteen people. If you don’t have fifteen people don’t worry, there is also an online version of the class.

•Three dates that can work for you.

The classes are 3 ½ hours long so

please be prepared to block out that much time on your chosen date. We can schedule the class at any time of day, depending on what works best for you.

When you have decided upon these two things, call our office at 800-6785995 and we’ll get to work scheduling the class for you. We assign a certified TAM instructor to your class and that’s it. The only thing left for you to do is to inform your employees and encourage them to attend. Some employers even make it mandatory.

These classes are very beneficial to tavern owners. Sometimes, insurance agents even provide lower rates to tavern owners who have all their servers trained. For further information on how you can protect your establishment by giving your servers this valuable information, please call the OLBA State Office at 1-800-678-5995. www.ohiobeveragemonthly.com

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BRANDPROFILE

Familia Camarena’s Triple Play Fast-Growing Tequila Brand Combines 100% Agave Education, Strategic Sports Partnerships and Consumer Accessibility

BY W. R. TISH

I

n just three years, Familia Camarena Tequila has earned recognition as the second-fastest growing spirits brand in the country. Besides building an impressive resume of acclaim from top publications and competitions, the brand has enhanced the tequila category overall by offering today’s consumers an unmatched combination of accessibility and premium product.

In 2010, E&J Gallo partnered with the Camarena family of Mexico—with six generations of growing and producing experience—to launch Familia Camarena Tequila into U.S. markets. “Familia Camarena Tequila has afforded us the rare opportunity CAMARENA GAME CHANGER 2 oz. Camarena Silver Tequila 1 oz. Lemon Juice ½ oz. Agave Nectar 2 Cucumber Wheels 2 Blackberries 2 oz. Ginger Beer Muddle cucumber and blackberries in a mixing glass. Add tequila, lemon juice, agave nectar and ice.

Shake and strain into a tall glass with ice.

Top with ginger beer and stir. Garnish with cucumber wheel.

14 OhIO BeveRAge mOnthLy APRIL 2013

Fans discover Camarena Tequila via branded bar spaces at ballparks across the country

to work with some of the most respected figures in the tequila business,” says Gerard Thoukis, senior director of marketing for the brand. “The partnership has resulted in tequila with quality, smooth taste and widespread accessibility that is unmatched in the marketplace.”

Emphasizing the benefits of 100% agave tequila over mixto tequila, for a surprisingly marginal cost, has been the key to Camarena’s success and inspiration for on- and off-premise promotions since its launch.

This message of quality and value has been bolstered by strategic partnerships with sports teams in the MLB, NFL and NBA leagues. Through large-scale in-stadium trial, signage, promotions, broadcast and LED features, Familia Camarena’s “100% agave” quality message resulted in an estimated 200 million impressions with sports fans over the age of 21 in 2012.

Stepping Up to 100% Blue Agave This year, the brand is poised to take its sports marketing platform a step further.

In addition to continued partnerships with MLB’s Giants, Angels, Rockies, White Sox and Braves, Familia Camarena Tequila is unveiling its “Step Up to the Plate” campaign, essentially bringing the stadium experience into stores and bars. Baseball-themed promotions and POS encourage customers to move up from mixto tequila to 100% agave Familia MLB Partners Camarena Tequila; and thematic drink specials and game night sampling will bring the brand’s message to life in sports bars nationwide.

On the heels of a standout year, Familia Camarena Tequila looks to build upon its momentum, while remaining steadfast to the Camarena and E&J Gallo families’ philosophies that have shaped this awardwinning, pennantworthy brand. n

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s r. s s, eo gs s p

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chefscorner

A Trip To Greece

Greek Wine and More By Chef Brian duffy

A

quick trip to Greece…Yassou!

The month of March is always a crazy time for me, and for almost eight years... I was the Irish chef. Over the last few years, I have taken more to my culinary roots, as opposed to my lineage roots, and gotten back to the basics of food.

American fine dining meals are few and far between and the idea of the four and five hour meals are almost of a bygone era that has been filled with quickserve comfort food places or my absolute favorite...the Gastropub, a term which is sweeping or has already swept the nation.

A few weeks ago, I had the absolute pleasure of going to Greece, a country whose roots dig as deep as 3,000 years and whose pride is just as deep and whose roots are not just buried in the history of its past.

Having suffered varying degrees of tragedy (depends on who you talk to), it is a country that as soon as I landed I could feel the pride, the history, the tragedies and all of the victories that they celebrate.

One such victory that they now celebrate or at least one that they have decided to share with the rest of us, is the enormous culture of winemaking. I had the honor of being able to taste a multitude of wines, meeting the winemakers, shaking their hands and breaking bread (and lots of octopus), as well as, opening a massive amount of wine. In some of our meals we were tasting as many as 20 wines (peeps... let’s remember, I'm a chef, I drink .. I don't just taste!!). The conversations that occurred through my only two words of Greek and their broken English was nothing short of spiritual.

Speaking with a winemaker can only be described as speaking to an artist; you can feel their passion as it exudes from their pores, which is why I loved to talk to them. I am so passionate about food, not just mine, but the art of the preparation, that it was almost as if we were speaking the same language. Our pointing, our tasting,

16 Ohio Beverage MONTHLY APRIL 2013

grunts and groans were never to be misunderstood.

Whether it is was a side street souvlaki stand, one of the top five restaurants in Thessaloniki (I received the gift of eating at three of these five) or sitting at a winemakers table in the basement of the vineyard, tasting such treats as seared octopus with fava or sea bass cruda, it was remarkable. I tried so many varieties of the classic Greek salad that even I questioned what had I been doing for all these years! The grilled red snapper with the basic olive oil and grilled lemon was so fresh that the waiter brought the snapper to our table just out of the saltwater tank to show it to us prior to the preparation.

Now maybe I am naive... but we have seen an influx of new varietals of wines from countries such as Chile, Australia, Spain, Argentina and now we are beginning to see amazing varietals from Greece.

Sitting at a 40-foot table and having the mayor of the city, several winemakers, chefs, food writers, bloggers, sommeliers and being able to communicate a language that is so international. It is a language that cannot be broken, outdated or even misunderstood, the language of our craft, our passion and our desires... now that makes for a great experience!

So it comes down to this my friends, le’ts take a look outside of the box, although I love our classics, I'd love for everybody to take a few minutes... check out my friend Sophia at allaboutgreekwine.com as well as www.newwinesofgreece.com and make sure you tell her that I sent you. Let's slow down a bit and try something new!

About Brian Duffy Chef Brian Duffy is a celebrated veteran of the hospitality business.

His experience has spanned over 25 years from owning, operating and running successful culinary programs in multi million dollar operations and restaurant groups to the president of his own consulting firm, CBD Solution, which specializes in redefining the economics of food service as well as educating the masses on the successful practices of running your own establishment.

CBD Solution is a group that is focused on the operations, standards and procedures that aid in the successful ability to run a business.

The education of the staff as well as simplifying the managements ability to run successful shifts on a consistent basis. CBDS is available for consulting throughout the world, currently assisting clients from Hawaii to Canada and all throughout the United States.

Chef Brian Duffy and CBD Solution can be reached at Consult@ CBDSolution.com.

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Budget:

math = Priorities By JACOB C. evAnS

Jacob C. evans, OLBA Legal Co-Counsel

the bill. this is due in large part to the fact that until the house accepts a substitute bill or amendments in the middle of April, nothing has technically changed in the bill. now many of you will say, but I have read that the sales tax expansion is either in trouble or all together removed.

It is important to remember that as the Budget winds itself through the legislative process, the art of balancing the budget as required by the State Constitution requires that there be some science (or at least math). the reality is that as discussions on the sales tax expansion are on-going, there may need to be some money raised to address other services the State is to provide. therefore, while the full expansion

18 OhIO BeveRAge mOnthLy APRIL 2013

KeeP In mInD thAt thOSe mAKIng the DeCISIOnS RePReSent yOU; DO nOt heSItAte tO COntACt yOUR LegISLAtORS tO Let them KnOW hOW yOU FeeL ABOUt the PROPOSALS CURRentLy BeIng DeBAteD may not be enacted, it is possible that maybe some services will now be taxed. Or, maybe, there will be an increase in the commercial activities tax (CAt) that businesses now pay. It is also possible, maybe, that there are other areas of reductions to be made or other priorities are held off from some time.

In short, with a bill a couple of thousand of pages long (in this case, 4,206 pages), the balancing act of revenues versus expenses becomes just as important as needs versus wants. Keep in mind that those making the decisions represent you; do not hesitate to contact your

legislators to let them know how you feel about the proposals currently being debated. the decisions they make ultimately come down to how it will impact Ohioans. Worst case scenario: you let them know you like/ dislike something that has already been removed from the bill . . . . at which time it is appropriate to turn our attention to the Senate. the OLBA will continue to offer the opinions of its members on not just the Budget bill, but all bills in the legislature that impact your business.

Let us know your thoughts, so we can better represent you, the permit holder.

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s the house nears its first pass at the Budget, I have received questions regarding the state sales tax expansion. . . . and whether it is still part of the bill.

Of course, as of the writing of this article, it is still technically part of

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1_4Fra

Apr13 Sh

Profitability and expanded options have made by-the-glass programs more vital than ever

F

irst, the obvious: wine-by-the-glass programs have come a long way since the days of house white and house red. On a more subtle level, however, it has become clear that by paying more attention to their glass pours—effectively treating them like a miniaturized list—savvy restaurants are able to literally bring more wine to the table, pleasing more diners in more ways.

More emphasis on this sub-list, so to speak, can bring new challenges, especially in terms of waste and freshness.

But in these tricky economic times, the opportunity for greater profitability can not be overlooked, and by enhancing its glass program a restaurant can elevate its wine profile without significantly expanding inventory.

In speaking with wine directors at a diverse selection of restaurants, it is obvious that a good “micro list” can be a fresh, vibrant profit center, and not just by aspiring to raid the wallet of the guest who doesn’t want to spring for a bottle.

STRENGTH BY THE GLASS “First and foremost, the by-the-glass list should represent a snapshot of the list as a whole,” says Joe Campanale, owner of several Manhattan restaurants including Anfora, L’Artusi and L’Apicio. “It should complement the cuisine, offer a variety and range of styles, offer a range of price points, and it should have a story to tell that differ-

entiates it from other by-the-glass lists.” Complementing cuisine goes beyond pairing well to knowing how your guests eat, explains Campanale: “I look for wines that will pair broadly, as at our places guests will order several dishes at the same time and share them.”

Devising a functional list is not always straightforward. You’d think Dana Farner, wine director at Wolfgang Puck’s steakhouse CUT in Los Angeles, would have her hands full with glasses of big reds, but it’s the whites that keep her hustling, as tables most often go with a bottle of red with their mains, but start with glasses of white.

She’s also not afraid to double-down on certain varietals, with two Rieslings on offer (dry and lightly sweet) and three Chardonnays. “We offer a white Burgundy, ideally a Puligny-Montrachet, and two California Chardonnays, one at the high-end…toasty oak and buttery, delicious with lobster,” says Farner. “The rest of the table may want Napa Cab, but we have something at that level for the person who wants a white. Then we have something at the opposite range of California style.”

Emily Wines, senior director of beverage for the Kimpton hotel group, agrees that while she would select different wines for an Asian concept than for a Southwest menu, “I don’t think about specific pairings. I aim for a selection of wines that are food-friendly. Good wine with great acidity works with a lot of food.”

PHOTOGRAPH BY BRENT HERRIG

BY JIIM BY M CLLA AR RK KE

Carla Rzeszewski, the beverage director for The Spotted Pig, The Breslin and The John Dory Oyster Bar in New York.

BY-THE-GLASS SLIPPERY STATS

SAFETY IN NUMBERS, OR RISK? Master Sommelier James Tidwell’s program at the Four Seasons Resort and Club outside Dallas calls for as many as 30 by-the-glass offerings. “The priority is diversity,” he says.

“The by-the-glass wines are a reflection of the list as a whole. We have incredibly diverse guests: people who want the standards, people who seem focused on a given varietal, people who like to be taken on a journey, people who want trophy wines.” So at any given time Tidwell’s pours include well-known international varieties alongside lesser-known grapes like Assyrtiko, Xinomavro, Pinotage, etc.

Offer too many wines, however, and oxidized wine becomes an issue. “When I started I wanted to have lots and lots of different things by-the-glass,” says David Weitzenhoffer, co-owner of AI Selections and formerly wine director at Felidia in New York CIty, “but it’s hard to manage too many, and hard to ensure they’re turning over fast enough.”

When selecting pours, Tidwell asks himself: “Is this a wine that’s going to benefit from being open, deteriorate, or stay the same?”

Ideally it’s going to develop a bit with some exposure, but, “Am I going to be able to turn this wine quickly enough even if it’s not?”

Farner asks her suppliers for a bottle of a potential pour, opens it, and tastes it at intervals as long as a week out to see how it holds up.

Even with a compact glass list, individual wines can suffer. “Put Pinot Grigio, Chardonnay, Cabernet, Pinot Noir and one ‘off’ varietal on the list,” says Weitzenhoffer, “and you are not going to sell the last one.”

VS. Wine served by the glass is a tricky phenomenon to quantify. For instance, the research firm GuestMetrics—based on a database of more than 250 million restaurant/ bar checks—recently calculated that wine by the glass represented 87% of wine orders across the U.S. in 2012, up 4% over 2011; and that the number of wine bottles ordered in 2012 fell by 13%. The catch, however, is that these figures mostly reflect restaurant math. If one table of four orders four glasses of wine, and another shares a bottle, that’s five orders between the two tables, 80% of which are by the glass. The amount of wine purchased by the bottledrinking table is higher (by about a glass, based on a glass being a 5 oz. pour), but the profit from the four glasses is likely higher, presuming the four glasses brought in four times the wholesale cost of the bottle (with one glass still to serve), while the bottle probably brought in three times the wholesale cost.

James Tidwell, MS, of the Four Seasons, Dallas (left); David Weitzenhoffer of AI Selections, New York.

Tidwell believes the solution is to price the offbeat wines attractively, and to “position them on the list so people can understand them.” For Tidwell that means grouping them alongside wines with a similar character, even though the list isn’t explicitly arranged by style.

STAFF ON THE FRONT LINES Staff training is also essential, but remember your audience. “Wine people want their staff to know everything about a wine,” says Weitzenhoffer, “but waitstaff don’t have the same motivation. I got much, much better at condensing stuff to tell guests” when training servers.

Different staff, different toolbox, says Carla Rzeszewski, the beverage director for The Spotted Pig, The Breslin and The John Dory in New York. The staff at John Dory Oyster Bar is tiny and focused. “They know what they want to sell; they’re coming to me with questions.” So esoteric wines—like the perennial underdog Sherry, one of the team’s darlings—have a good chance of doing well there. The Breslin’s servers work fewer shifts and sales skew more toward beer and cocktails, so they’re less invested in selling wine; in turn, Rzeszewski says she offers strictly familiar grape varieties there.

Technology has provided other ways to make sure that each glass that goes out is as fresh as the winemaker intended. Wine on tap has made a major comeback, and helps control both freshness and waste. “Our wine on tap programs at the Dory and the Breslin are quite successful,” says Rzeszewski. “We have three wines and one cider on tap. In my mind,

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the entire point of keg wine is this fresh, juicy wine, not intended for anything other than immediate enjoyment and happy food pairing.” She adds that when they started serving wine from the keg two years ago, the Gotham Project Finger Lakes Riesling was the only one available; today she can choose wines from around the world.

Other solutions for freshness can be simple as Private Preserve, which tops off an opened bottle with an inert gas from a spray can, to installations like the Cruvinet or Enomatic, which maintain the temperature and dispense the wine while preventing oxygen exposure. These units, however, can be expensive and take up a lot of space. Ideally, by monitoring their offerings, even small restaurants should be able to offset spoilage via the higher glasspour revenues.

FUN WITH KEGS & BIG BOTTLES As with beer, kegged wine is an excellent value for the restaurant, and can still be well-priced for guests at strong margins. For wines packaged in conventional bottles, most restaurants charge the wholesale price of the bottle for a single glass, which accounts for by-the-glass wine’s popularity among beverage managers when they’re calculating their cost of goods percentage. Wines says, “Mark-ups maybe come down a little on the high end—typically for Champagne, as they inevitably get pricier. They end up being the best value on list.”

Even if you are sticking with high-

Michael Madrigale of Daniel Boulud’s NYC restaurants.

Dana Farner of CUT Steakhouse, LA (left); Emily Wines of Kimpton Hotels.

recognition varietal wines, selecting a pour goes beyond choosing a wine you like that fits the price range.

How your glass pours are presented can impact flexibility. “We don’t change our list a lot,” says Rzeszewski, “because it means changing the website, the menu, training…. I want something to be on for at least three months.” That means the supplier needs to have adequate stock. The Spotted Pig recently switched to an all-domestic list, and Rzeszewski says a lot of the boutique producers she wanted to pour didn’t have enough wine to make it work for her.

Michael Madrigale, who runs the wine programs at three of Daniel Boulud’s restaurants in New York, agrees. “If they don’t have at least ten cases I won’t put it by-the-glass,” he says. “Like a Beaujolais from Lapierre, the Morgon. Much as I want to pour it by-the-glass, I won’t—it’s so good I don’t want to burn through it.

Even if it’s a feather in my cap to have something rare and affordable you need to save it; you can’t be a spendthrift.”

Some venues can be more flexible. “I can change my wines by-the-glass every week, and sometimes will,” says Tidwell, who adds that he doesn’t worry about supply or continuity issues with his slowermoving, more esoteric wines, and also has a number of selections he can pull from the bottle list if need be.

There’s also room to play. Madrigale offers something special each evening at Bar Boulud by pouring a selection from a large format bottle—“only bottles with some age, sold at cost.” So it’s not a moneymaker directly, but it generates buzz and reminds people that they can get something special there. In addition, “Flights are always fun, and people seem to like them. We did a flight from volcanic soils: a white from Santorini, a red from Campania, a white from Canary Islands. Or you could do Rieslings from different soils.

People are really into it.” ■

SMALL IS BEAUTIFUL FOR SOME Michael Riahi—who left a management position at a large NY metro distributor to form his own import company, Riahi Selections—has found by-the-glass programs to be a fertile proving ground for boutique offerings. “I find that buyers are looking to offer their customers a unique experience with high-quality, atypical wines,” says Riahi. “When I tell the story of the familyowned vineyards and artisanal production, it allows the buyer to really connect, and they become as passionate about the product as the winemakers themselves.” From the restaurant standpoint, consistent supply of small-production wines can become an issue in a higher-volume glass program; and esoteric wines will need more TLC to move like Cabernet and Chardonnay. Still, artisanal wines bring some real advantages: ~ Restaurants want to support artisanal wines and family producers, just like they support local farmers. ~ Smaller producers offer “unique” varietals; Riahi’s imports include Friulano, Ribolla Gialla, Refosco and Pignolo from Italy, Albariño from Spain; and a Crémant from Alsace made from 100% Pinot Noir. ~ Small production give restaurants an edge of exclusivity—buyers like pouring wines that customers probably won’t find at the wine shop down the street.

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SPEAKEASY

President & CEO, Pernod Ricard USA The Beverage Network sits down with Bryan Fry, Pernod Ricard USA’s new President & CEO, to talk about selling to Millennial consumers, cross-category innovation and, yes, Irish whiskey.

ABOUT THE U.S.

consumption in that demographic compared to beer and wine, which is a big shift from Generation Y and the Baby Boomers, where wine is more significant.

THE BEVERAGE NETWORK: You have spent time in Asia, Australia and Brazil. What excites you most about the opportunity to run the U.S. market for Pernod Ricard?

TBN: What is the most challenging aspect of doing business in this country?

BRYAN FRY: It’s the most lucrative market in the world for wine and spirits. Also, if you look at trends and new products, they almost always start here. There is a tremendous willingness among young people—the Millennial generation—to try new things. A study recently showed that spirits represent a much greater share of

BF: It’s a very complex market. You might have a hot brand in New York that isn’t at all popular in Louisiana. Regional differences, combined with different state laws make the U.S. more like 50 separate countries. But it is a fascinating, rich opportunity if you can understand the nuances of each place.

TBN: Pernod Ricard has unveiled a number of new products that don’t necessarily fit into one category. What is the goal of this type of innovation?

BF: The Millennial generation again, has been our biggest motivation to innovate across categories. For example, Absolut Tune is a vodka and sparkling wine; Avion Espresso is a blend of Italian espresso and tequila; and Malibu Red is a rum and tequila. When Malibu Red launched in the U.S., some external parties were skeptical; now that it has succeeded, other markets have followed. It’s currently launching in South Africa, the UK and Australia.

ABOUT ABSOLUT TBN: Absolut Tune is a new direction for the brand. Where and when do you envision it being consumed?

BF: We are aiming for two demographics with this product: Women ages 21 to 32 who are enjoying a night out with the girls, as well as an older demographic who has been drinking Absolut for years and has a

PHOTOGRAPH BY ANDREW KIST

Bryan Fry

A Conversation With Industry Professionals

THE MILLENNIAL GENERATION HAS BEEN OUR BIGGEST MOTIVATION TO INNOVATE ACROSS CATEGORIES. very strong affinity for the brand. There is nothing to benchmark it on, since it is such a unique product, but early indicators are encouraging: One bar in Miami did 70 cases in 3 hours! At $32 (SRP) it’s less expensive than Champagne but still very premium.

age and bring in new consumers. Kahlúa Midnight is less sweet and targets the shot occasion on-premise.

TBN: Another innovation you are firstto-market with is a low-calorie rum sweetened with zero-calorie Truvia.

TBN: What else is new with Absolut?

BF: Absolut remains the most iconic vodka brand in the world, and the number one call brand on-premise. We’ve maintained our premium position without discounting, and the brand’s profitability has increased every year since we purchased it five years ago. Flavors are still strong for us—Absolut essentially created the flavor phenomenon; we just released Hibiskus and we have a new flavor coming out this spring with a Hispanic tilt.

We are also launching an ultra-premium expression, called Elyx, for $49 (SRP).

It’s a single-estate, hand-crafted vodka from a small farm in Sweden. We’ve been working on it for two years, and believe it’s the best-tasting vodka out there—I love drinking it straight. Look for it in April.

ABOUT CATEGORIES TBN: Unlike vodka, the cordials/liqueur category is quite flat. How does a brand like Kahlúa find growth there?

BF: Like Absolut, Kahlúa has tremendous brand equity, but the challenge here is that the brand is constrained to the occasion. In the past, Kahlua was focused on two or three drinks which aren’t quite as popular anymore, so our innovation has been designed to widen its us-

BF: Our research on the female demographic revealed that they enjoy spiced rum, but they drink vodka and soda instead because it’s lower-calorie. And we also felt that the low-calorie products on the market just don’t taste very good. We developed Malibu Island Spice to meet this need; and we put “70 Calories per Serving” prominently on the label to make it very clear to consumers.

The great thing about innovations like these is that they elevate the base brand as well. Malibu is showing strong growth.

TBN: Irish whiskey—thanks to Jameson— has been exploding for some time. Do you see this continuing?

BF: If you look at the whiskey category in general, you will see that Irish is still a very tiny part of that, so we see tremendous opportunity for growth. There are many markets across the country where we still need to introduce people to Jameson, and lots of multi-cultural opportunities. Another exciting trend is that people are coming into whiskey in general—more than ever, Americans are opening their hearts and wallets to whiskey, and we see huge potential to move them into Irish whiskey. People feel very close to the Jameson brand—it is accessible and not at all pretentious.

ABOUT WINES & SPIRITS TBN: What are Millennials looking for in wine?

BF: We have done a lot of research into how young people shop the wine category and we have found that traditional wines aren’t as appealing; details like country of origin and grape variety don’t really matter to them. The younger demographic is looking for simplicity, which is why blends (rather than single varietal) are doing so well. A strong package—something that stands out—a good price and a delicious taste profile are the crucial attributes.

Also, the taste profile this generation prefers is different: What their parents may perceive as very sweet, they find not-toosweet at all. Acidic wines are not appealing.

We actually developed a new blend called Deadbolt—our first California still wine— with the Millennial consumer in mind.

TBN: What is your opinion of the word “luxury” and what role do you believe it plays in the wine and spirits industry today?

BF: In the U.S. there is a very large group of people who appreciate the finer things and are prepared to pay for it. We have one of the finest luxury portfolios in the business and plan to be doing more in the high-end segment going forward, with Perrier-Jouët Champagne, The Glenlivet and Chivas. If you look at how luxury consumer goods are sold, they all have strong stories about craftsmanship and history to back up the price. If you pay $200 for a bottle of Scotch, you want to share the story about how it was made, and why it is special.

The most effective way to sell premium brands is to engage people—consumers generally don’t come into a new category because they saw an ad, they come in because a friend or relative introduces them. ■

Tequila’s popularity has led to the introduction of dozens of new labels and expressions in recent years, many of which feature evocative upscale packaging. One common vital element at the high end of the category is the use of 100% blue agave.

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Agave offerings explode, but do category distinctions matter?

BY JACK ROBERTIELLO

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hen it comes to selling tequila these days, retailers and restaurateurs have little trouble getting product to move off the shelves and from the back bar. But the question is: which products? If anything, finding room for all the brands they’d like to sell is about the only “problem” endsellers have.

Take Bayway World of Liquor in Elizabeth, NJ, not exactly a hotbed of Mexican culture nor an area known for passionate agave lovers. But in the past few years the local customer base started showing more and more interest in tequilas and not just the top five best sellers—they wanted to sample emerging brands that had caught the zeitgeist, like Avión, featured prominently in the HBO series

Entourage, or the widely distributed newcomer Familia Camarena, busting onto the market behind the distribution power of brand owner Gallo. Buying tequila at a rapidly growing rate, they nudged the store toward more and more brands, according to spirit buyer Pat McCarthy, who continued to add shelf space and increase tequila SKUs. The category at Bayway World of Liquor is now three to four times larger than it was a few years ago, with a focus on newer and newly popular brands.

It’s a nice problem to have both for suppliers and retailers, but it’s not just anecdotal—the facts are in the numbers. Tequila volume continued to increase last year, and while its pace wasn’t as strong as some other categories (total increase of 2.9% according to the annual report from the Distilled Spirits Council of the United States), the category did exceptionally well at the high-end premium ($18-$30 SRP) and super-premium ($30+) levels—up 7% and 9.1% respectively.

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Growers, known as jimadores, such as this one at Herradura (right), use a tool called a coa to extract the piña and clear its thorny leaves. After being cut in half, the piñas are cooked slowly and evenly, as seen here at Lunazul (left), turning their starches into sugars.

In terms of raw dollars, the news is even better. Counting supplier gross revenues, tequila brings in the fifth highest revenue of all spirit categories—more than all Scotch whisky, in fact, more than Canadian and brandy/Cognac and more than twice what gin rings up.

“From a pricing perspective, we’re seeing the premium and super-premium categories growing,” says Vanessa Jenkins, senior director of tequilas for Beam. “There are an increasing number of savvy consumers expressing interest in 100% agave tequilas. In fact, about 50 percent of our net sales are from our 100% agave products and that number is growing.”

This growth stems from a number of trends, mainly the increasing number of 100% agave tequilas in the market, a good selection of which are now essential at any restaurant where quality drinks are served, and these brands continue to grab consumer interest and market share. New, well-funded tequilas keep emerging while the cost of production stays relatively low due to a glut of agaves.

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Consciously Crafted Meanwhile, brands have been pushing the limits of what they can do under the rules set by the council that regulates tequila and mezcal production, especially in employing different oak regimens and introducing modern methods to craft higher-end expressions.

Don Julio 70 Añejo Claro is a good example: a fully aged añejo tequila, the spirit is then filtered until as clear as a blanco. Similarly, Maestro Dobel results from a proprietary blending and filtration technique using an array of differently aged tequilas: reposado, añejo and extra-añejo are blended and then filtered until “diamond” clear, as the supplier likes to say. Tequila 1800 in 2011 introduced 1800 Silver Select, which producers claim was the only 100 proof silver tequila in the market at the time, though others above 80 proof have joined the market.

Tanteo continues to develop the possibilities of flavored tequila with its line of pineapple, cocoa and tropical (mango, guanabana, pineapple and jalapeño). So, too, does Agave Loco, one of the more suc-

cessful pepper-flavored tequilas, made with añejo and reposado spirits.

Luxury brands like these go a long way to extend the styles and price points in the tequila world. So, too, Excellia, a 100% agave tequila that rests a few weeks in Grand Cru Sauternes wine casks and Cognac barrels as a blanco, nine months for the reposado and 18 months for the añejo, the result of a partnership between JeanSébastien Robicquet, founder of EWG Spirits & Wine and master distiller Carlos Camarena. Sauza reintroduced its Tres Generaciones brand as an organic tequila, resulting in nearly a 30% volume increase in the last year. Casa Noble now offers single-barrel tequilas, a practice common among whiskey producers but rare among tequilas. 901, a triple-distilled blanco tequila, picked up quick awareness among consumers from its partnership with pop star Justin Timberlake.

A series of “experimental” spirits, Expresiones del Corazon, are the result of work done by brand owner Sazerac, showcasing tequilas aged in four different types of used barrels: a reposado aged in Buffalo

Barrel aging, seen here at Herradura, is the key to a tequila’s designation. With its shimmering fields of agave, the Valley of Tequila was recognized in 2006 as a UNESCO World Heritage site for its role in shaping Mexican culture and identity.

Trace barrels for 11 months, and three añejos—one aged in Sazerac Rye barrels, one in George T. Stagg barrels and one in Pappy Van Winkle barrels.

In late March, Herradura will unveil the first of its Colección de la Casa limited edition, which will annually represent a change in one of the five sources of tequila flavor—agave, water, fermentation, distillation and maturation. The 2013 edition is Colección de la Casa Port Cask, which targets the concept of altering the maturation process.

Some of the changes may have confused tequila consumers, says Mac Gregory, director of food and beverage of Starwood Hotels and Resorts. “The introduction of muy añejo [extra añejo] may have changed things somewhat—the American palate was used to the silver, reposado and añejo concepts, but the muy añejo took them back a bit. It was a great move for the tequila business overall, but consumers still don’t really understand it.” Of course, the luxury consumer is always looking for and willing to spend for a new experience; Gregory instructs his properties to offer their rare products, in smaller pours, even down to one-eighth of an ounce, in order to make

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the ultra-premium expressions more accessible even to the well-heeled.

Brand vs. Category vs. Region As Americans continue to get smart about tequila, more brands are being made with U.S. consumers in mind. But selling them in ways similar to Scotch—where designated regions are considered of utmost importance—is harder with tequila, although numerous tequila-focused restaurants do so, like Tres in San Francisco, which identifies the regional sources for all 125+ tequilas they carry.

Retailers, however, are slow to differentiate their wares the same way. Forrest Cokely, liquor specialist for Hi-Time Wine Cellars in Costa Mesa, CA, observes, “Regionality isn’t really a thing I can promote.

The big houses like Herradura make sure they get a cross-section of agaves from all over, and most large producers must.”

In fact, even stores like Bayway keep their tequilas organized by brands rather than by sub-category, to make it easier for tequila buyers to move within the category, discover new brands, and trade up and down in price and quality depending on the occasion. All this made it easier for

Bayway to expand its tequila base because shoppers still learning about the spirit could discover at their own pace.

Tequila connoisseurs have long argued whether tequilas made in the Los Altos highlands differ significantly from those from the Tequila Valley. Highland tequilas are said to be more fruity and sweet, while lowland brands are said to be more spicy, herbal and earthy. These qualities are mostly evident in silver and sometimes reposado tequilas, which offer more natural agave flavors and aromas.

Bar owners frequently say that customers are teaching themselves about the geographic differences among tequilas, favoring the recent influx of highlandsidentified spirits, particularly those with a sweeter flavor profile. Insiders have noted that while some highlands producers proclaim a huge difference between their agaves and those from the valley, there isn’t perfect agreement that a tequila will be easily identified by location.

The Margarita Factor Gaston Martinez, who travels the country on behalf of Milagro Tequila developing cocktail programs for restaurants, says

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Tequila 101

Tequila is made from the blue agave plant, which resembles a cactus but is actually a member of the lily family. At the heart of the plant is the “piña” (similar in appearance to a pineapple), which produces the aguamiel (“honey water”) that is fermented and distilled.

Tequila may only be produced in designated areas of Mexico, most notably the state of Jalisco; the spirit takes its name from the town of Tequila.

There are two basic classifications for tequila: 100% blue agave, which must be 100% from blue agave plants and bottled in designated regions of Mexico; and mixto, which must be at least 51% from blue agave.

Tequilas are further segmented based on aging. Blanco (aka silver) is clear and unaged. Joven (aka gold or abocado) spends several months in tanks before bottling. Reposado (meaning rested) is the first definitive level of aging; these tequilas rest in wood (usually oak) barrels for two to 12 months. Añejo (meaning “old” or “mature”) applies to tequilas aged at least one year in oak barrels; these tend to be darker, smoother and more complex. Extra añejo tequila has rested at least three years in barrel.

TEQUILA TEQUILA

those factors aren’t much in evidence beyond listing the tequilas in regional groups. Restaurant generally say only that they prefer drinks made with blanco tequila, chains prefer to have specialized variants on the Margarita, independents and craft bars are more interested in drinks that take a different approach. But much depends on location. On the West Coast, bars and restaurants want more fresh fruitdriven and seasonal drinks, while in the East, more potent, stirred drinks using longer-aged expressions are appreciated. He’s even been asked for a barrel-aged Margarita.

Meanwhile, branded Margaritas are making headway. At the recently opened Stampeded 66 in Dallas, a halfdozen or so Margaritas differ in fruit components (passion fruit, guanabana, etc.) and brand included (Cuervo, Partida, etc.). Not too far away at Haceinda on Henderson, a handful of tequilas infused with pineapple, strawberry and habanero with mango are served at five degrees from a draft system or used as ingredients in cocktails.

The biggest change in the mass-market restaurant world, says Martinez, is the replacement of mixto tequilas with inexpensive 100% agave brands in the bar well, and a slow but steady movement away from giant schooners of frozen Margaritas.

Still, the appeal is undeniable.

Jimmy Buffett’s Margaritaville restaurants served more than 4 million Margaritas throughout 2012, and for the February 22nd National Margarita Day, the chain offered a one-hour Margaritaville University Margaritamaking class. At the 41 Abuelo’s Mexican Restaurants, the National Margarita Day celebration featured discounted Margaritas including the 1800 Hand-Shaken Margarita and the Frida Margarita (Herradura Silver, Grand Marnier, agave nectar).

At the more experimental end of the spectrum are bars such as Chicago’s Mercadito, where numerous creative agave cocktails make the list—Big Nose

Goes to Mexico (Herradura blanco, tequila reposado, dark rum, guava and orgeat syrup), Pepino el Pyu (Tres Generaciones blanco, cucumber, lemon, hoja santa and cumin salt), Black Sand (blanco tequila, watermelon, dry vermouth, Mexican oregano, mint and black salt), and the Dizzy Oaxacan (mezcal, grapefruit, lemon, ginger beer, bitters and cayenne pepper.)

In an separate bar, Double A, below Mercadito, the same drink developers (the Tippling Brothers, Tad Carducci and Paul Tanguay) put together a more contemporary menu, with cold drinks (Easy to Love, made with Milagro blanco, Aperol, honey syrup and lemon) and hot (Hot Mulled Cider with Olmeca Altos reposado, apple cider, thyme, chiles morita and guajillo, clove and cinnamon).

Even in Las Vegas, the home of the bad frozen Margarita in a bucket, bars are stepping up their tequila game. The Cosmopolitan Hotel’s bars and restaurants serve, among others, the Madame Curry (Gran Centenario Reposado, mango purée, curry spice, yuzu sour and simple syrup).

LOOKING AHEAD The biggest change in many years in the tequila business in the U.S. market promises to be the move (announced in March, to take effect July 1st) by Jose Cuervo from long-time distribution partner Diageo to Proximo Spirits, where Cuervo brands 1800 and Gran Centenario already reside. The muchsmaller Proximo will have its hands full managing the fortunes of the world’s largest tequila brand, especially as consumer attention is increasingly turning to niche and specialty brands.

Whatever happens, you can probably bet on the fact that when 2013 is done, the American market will have continued to order more tequila, made in more ways and served in more drinks. Whether those bottles and drinks hinge more on brand name, origin or stylistic category may have to wait for 2014.

BEERBUZZ

Heineken USA Ramps Up for 2013 Innovation & Acceleration Key at National Distributors Conference in Phoenix

BY DAVID LINCOLN ROSS

W

hen a barkeep chirps, “How about a Heineken?” in response to a customer asking what’s on tap, or when a beer shopper has cause to pause at an eye-catching Dos Equis display, make no doubt that plenty of strategy and legwork preceded those moments of decision.

Execution at the granular level—where bartenders and servers suggest a brand or retailers are happy to install stacked-case displays—requires coordinated, ongoing teamwork at all three tiers. Brand vision is only the starting point. To move that vision down the chain, a supplier needs concrete promotional programs that not only generate excitement with distributors, but also make sense to a range of end-sellers, from independent merchants and bar owners to and chain buyers and restaurateurs. And it

Scott Blazek, Senior VP of Sales

takes a team of field representatives to the regional heads who are seamlessly synched with Heineken USA’s senior managers headquartered in White Plains, NY. In fact, it is this one-two punch of creativity and detailed follow-through that has driven Heineken USA to an impressive turnaround. Heineken Lager is back in black and its collective 2012 sales grew by more than 4.4% year over year, according to results announced by Senior VP of Sales Scott Blazek to great applause at the start of Heineken USA’s 2013 National Distributors Conference (NDC) held recently in Phoenix.

During the NDC opening evening reception, some 1,500 distributor partners

Heineken USA President & CEO, Dolf van den Brink, emphasized the need to communicate the “import opportunity story more successfully in 2013.”

visited each of the company’s brand’s dedicated hospitality area, sampling, among others: Newcastle Bombshell, one of its 2013 seasonal offerings; Indio, the edgy, urban newcomer to the portfolio; Dos Equis Ambar and Lager on draft; Tecate Light and Tecate displayed in bright red-and-silver cans; Strongbow Hard Cider on tap; and Amstel’s Wheat Bier line extension.

But the star, pun intended, of the evening’s reception was the debut of Heineken’s new Star Bottle, graced with complementary packaging. The new, sleeker bottle, adorned with two red stars now—one centered on the label as before, the newer one close to the top of the bottle-neck—drew delighted verdicts of approval from Heineken USA team members from Maine to Maui.

As Chris Natale, president of Ritchie & Page Distributing Company in Robinsville, NJ, sees it, an essential ingredient behind the brand’s renaissance is that “Heineken USA listens to our ideas.”

Natale says he has experienced a refreshing degree of openness when dealing with the company. With inspired management further supported by strong, creative marketing and amplified by consistent in-field support, the two-way partnership between importer and distributor literally turbocharged the flagship beer’s sales in 2012, while simultaneously energizing the rest of Heineken USA’s portfolio.

No Resting on Laurels After welcoming Heineken USA’s distributor partners to the Phoenix convention center on the morning after the opening reception, Scott Blazek issued a call to action: Accelerate! While congratulating the upbeat crowd on last year’s achievements, Blazek went on to stress that it will be essential to build on the momentum of 2012.

Blazek proudly acknowledged the multiple awards for the importer’s advertising campaigns; Heineken’s multiplatform media tie-in with the James Bond movie Skyfall; double-digit sales surges for its Mexican brands; the strong growth of Newcastle Brown Ale and its popular seasonal brews; the 2012 launch of Indio; and, last but not least, the vibrant ascent of its Strongbow Hard Cider, the number-one imported hard cider in the world.

But that was last year. Seizing the moment, Blazek declared: “2013 is year of pivotal opportunity, especially with the national rollout of the new Heineken Star Bottle, which is a once in a lifetime chance to really talk about the brand.”

Next up to the NDC stage, Dolf van den Brink, Heineken USA president and CEO since 2009, observed that the current marketplace is tougher than ever.

Wine and spirits marketers continue to

put pressure and take share from malt beverages, and imported beers continue to be squeezed on one side by crafts and on the other by new entries from re-energized domestic brewers. He emphasized the need to communicate the “import opportunity story” more successfully in 2013.

In van den Brink’s diplomatic but firm appraisal, the nation’s retailers, restaurateurs and bar and tavern owners all need a bit of reminding that imported beers account for a vibrant, growing and highly profitable segment of the U.S. beer market. Notwithstanding all the attention paid to the latest local artisanal brew, imports are an almost overlooked category by some merchants. Brands like Heineken, Amstel Light, Dos Equis and Tecate definitely rotate faster than crafts; indeed, van den Brink argued that imported beers, when compared to crafts, ultimately account for even higher margins and a larger share of profits for re-sellers.

Looking forward, he outlined three key challenges for Heineken USA brands: a numbing sameness to most beer advertising; the proliferation of craft beers; and diminished trade execution in the imported beer segment.

To Accelerate, Innovate!

That said, for Heineken USA, the essential fuel to accelerate is innovation. Chief Marketing Officer Lesya Lysyj explained that innovation is not simply about products; it really involves creating impactful marketing plans, pursuing enhanced communications

IMPORTED BEERS, WHEN COMPARED TO CRAFTS, ULTIMATELY ACCOUNT FOR EVEN HIGHER MARGINS AND A LARGER SHARE OF PROFITS FOR MERCHANTS.

BEERBUZZ

Chief Marketing Officer Lesya Lysyj described an array of creative marketing initiatives, spanning TV, radio, print, digital, outdoor and other media.

with both trade and consumer media, and imagining new ways to effectively engage consumers who have an affinity with one or more Heineken brand.

To break through the advertising clutter in virtually any medium, Lysyj sees her team’s primary work as a task to figure out every opportunity where the company should “zig, while everyone else zags.” In delivering a brand-by-brand rundown of HUSA’s approach to those three challenges, Lysyj described a wide array of initiatives—spanning TV, radio, print, digital, outdoor and other media.

All Things Digital One of the most startling insights Lysyj shared with distributor partners was the forecast that by 2020, only 10% of viewers will be accessing television broadcasts via conventional cable; the balance will be via digital devices. In turn, Lysyj explained how Heineken USA has been investing aggressively in social media outreach, smart phone applications and digital advertising. She outlined 2013 plans for strong marketing investments for the company’s three priority brands— Heineken, Dos Equis and Strongbow Hard Cider—via electronic and print media, with “ads that stand out!”

Heineken’s 2013 television ads will add the next chapters to the successful Heineken Legends campaign, in an ad-

HEINEKEN BRAND HAS MORE FACEBOOK FOLLOWERS THAN ANY OTHER BEER BRAND.

venturous series of 30-, 60- and 90-second commercials, further supported via onand off-premise executions. Lysyj and her Heineken USA colleagues also discussed separate and well-funded campaign plans for Heineken Light and Amstel Light.

Matt Kahn, VP of Heineken USA portfolio brands, reported that the Dos Equis brand grew 20% in 2012, which generated a huge applause. Kahn said even greater marketing investments are planned for 2013—including more TV support than ever before and new event-related appearances by “The Most Interesting Man In The World”—all to “accelerate” the brand’s torrid growth.

Regarding Strongbow Hard Cider, Lysyj vowed that Heineken USA would ramp up its account penetration ef-

forts in both on- and off-premise arenas.

Adding the right consumer element to this momentous effort, Lysyj promised record levels of sampling opportunities for consumers via Stongbow-themed events at cooperating accounts. And to get the word out, thanks to Heineken’s leading edge social media capabilities (Heineken brand has more Facebook followers than any other beer brand), there was great optimism that by working together with its distributor partners, Heineken USA could make hard cider sales history in 2013 with Strongbow.

Wrapping up, Scott Blazek returned to the stage to emphasize Heineken USA’s longstanding commitment to “flawless execution” in the field. He explained that today Heineken USA is benefiting as never before because the managers at the company’s headquarters and distributor partners are all on one page in terms of marketing, advertising, merchandising and account-by-account delivery— no out-of-stocks allowed!

Empowered by its 4% share of the U.S. beer market, Blazek promised that Heineken USA would maintain and enhance its ability, as he thundered to a close, “to Align, to Adapt, and to be the Thought Leader” in the 2013 U.S. beer business. ■

PRESENTING THE STAR BOTTLE.

CONTAACT YOOUR HEEINEKKEN USAA REP TO GETT MORRE INNFOORMAATION.

Brewed in Holland.. Imported by Heine eken US SA Inc., New w York, NY. ©2013

Donnafugata grows Zibibbo grapes both in Sicily at the Contessa Entellina estate (left) and on the island of Pantelleria (right), where volcanic soils impart more aromatics.

VOLCANO UNDER THE

Is there a special white magic for wines coming from black soils? No and yes.

BY ROGER MORRIS

Four years ago, the ruling Soave Consorzio Tutela decided to draw some of these regions together by staging an annual conference, called Vulcania, to conduct scientific symposia and to have comparative tastings of white wines grown in other volcanic regions around the world.

But there is another reason that the hillsides of Soave are deemed to be special by local growers: Many of the hillside soils are volcanic, the product of ancient eruptions that came at a time when most of northern Italy was still under water.

Wine regions such as Soave, where all or part of their soils come from such eruptions, are not rare, but they are far from the norm. Among the better known ones are the vineyards around Mount Vesuvius in

Can we actually “taste” volcanic minerals from grapes grown in volcanic soils? Scientific studies firmly say “no”—at least not directly. Dr. Carole Meredith, co-owner of Lagier Meredith Vineyard in Napa Valley, is a former member of the viticulture and enology faculty at the University of California at Davis. She explains the scientific rationale: “Plant roots do not take up complex soil minerals like chalk, slate, lava,

southern Italy, on Sicily and in the Greek Islands, especially Santorini. Parts of the Baden region of Germany and Tokaji in Hungary are volcanic, but there are few examples in France and Spain.

In New Zealand, a part of the Gisborne region on the North Island has been affected by both ancient and recent volcanic blasts, and, in the U.S., parts of the Pacific Northwest were formed by volcanos or otherwise covered by volcanic ash.

Palpable on the Palate

Photography by Anna Pakula

A

sk anyone in Soave where the best wines are made, and surely they will point to the hillside vineyards above this small town east of Verona in northern Italy. This is hardly surprising. In most winegrowing regions, hillside grapes are the most prized. They enjoy enhanced sun exposure and drainage; plus the elevation draws in cooling winds to modulate the daytime heat on ripening grapes.

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VOLCANO WINES

Veronique Drouhin-Boss

flint, etc.,” she says. “Those are large molecules, and plant roots take up only very, very small molecules.” So, she says, there is “no flint or chalk in wine!”

However, she explains, “The flavor of grapes and wine do reflect the physical setting of the vineyard. But it’s an indirect effect. The composition of the soil—chemical components, soil acidity, particle size—certainly does influence the physiology of the plant and the composition of the fruit that the plant produces.”

These influences can result in noticeable taste differences, especially when comparing “volcanic wines” to those they make from nearby vineyards that are not volcanic in composition.

Konrad Salwey, proprietor of Weingut Salwey in Germany’s Baden region, grows grapes on both loess-lime soils and on volcanic soils containing thephrite and leucite.

He is certain there is a strong influence. “I taste [wines from volcanic soil] as less fruity and more salty,” he says. “They are more able to balance high acidity or high alcohol or high sugar.”

Sofia Perpera, a enologist working on the Greek island of Santorini, believes that the soils of that extinct volcano are “absolutely” reflected in the bottle. Wines made from the popular white grape Assyrtiko in other areas of Greece, she says, are “less mineral and a bit more aromatic.”

Global Phenomenon Véronique Drouhin-Boss produces Pinot Noir and Chardonnay both in Burgundy and at Domaine Drouhin in Oregon, where the soils are volcanic in origin, unlike those at Drouhin properties on the

Several different volcanic soils exist Côte d’Or and in Chablis. With the Orin Mád, the center of the Tokaji region, egon Pinot, Drouhin Boss says, “What I where István Touóczi is winemaker for Royhave noticed over the past 24 years is that al Tokaji. “Some of them have high zeolite consistently—no matter the clone of Pinot content,” he says, which helps accumulate or rootstock—the wines show a lovely spiciwater and provide nutrient spots for microness. Also, the tannins are excellent—round organisms. “Many of these soils show nice and velvety.” mineral smells and tastes, so even sweet In northern Italy, Giovanni Ponchia, wine at plus 200 grams per liter sugar level enologist for the Soave consortium, says, shows these very distinct tastes.”

“The basalt here cooled quickly, because Southern Italy is well-known for we were under the seas at the time its volcanoes, dead and alive, and of eruption, so we are probably SOLID one that has been interesting to ‘more volcanic’ than most areas.

Volcanic rock grape growers is the island of In fact, the hills of Soave were from Germany’s Pantelleria off the coast of Sicily. first formed as tropical volcanic Baden region.

Alessia Panzeca of Donnafugata, islands.” Today, he says, wines whic makes wine there from the which made from vineyards in the Soave Zi Zibibbo grape, a type of Moscahills with volcanic soils exhibit a to, says, “In particular, the Zisense of oiliness on the palate, and bibbo in Pantelleria is much white and tropical fruits, while more aromatic compared to those from the chalky areas have th of Sicily, thanks to the pH that higher acidity. of the soil, which is sub-acid, 6.5 Of course, not all volcanic soilss or neutral.” are the same, nor are their effects on Both Perpera and Millton note that growing conditions. James Millton, owner the proximities of the nearby seas to their of Millton Vineyards in the Gisborne revineyards may have as much effect on gion on New Zealand’s North Island, exhow their wine tastes as the soil. And Dr. plains that his Clos Ste. Anne vineyard has Meredith also says influences other than a base of limestone and sandstone layers soil (e.g., temperature, wind and water covered with thin coatings of pumice from availability) affect a grape’s physiology and eruptions in the Lake Taupo area. hence its character.

“So as the soil is not totally volcanically At a tasting of wines from volcanic arderived—the last volcanic eruption from eas conducted at the Vulcania 2012 conferMount Ruapehu was in 1995 when we had ence this summer in Soave, most particiabout three centimeters of volcanic ash pants agreed that the wines all had lots of over the whole region—we do notice a commineral flavors and more spicy notes than plex minerality coming from Chardonnay floral ones. The wines also all seemed to in this vineyard,” says Millton. “There is a have good structure. Beyond that, there slight wet-stone character, and the acidity— was a general reluctance to say that volcamalic—is quite pronounced and squeaky, nic wines had any distinguishing characterbut more Meursault-ish than Chablis.” istics separating them from other wines.

“I couldn’t say that I could pick Konrad Salwey out which wines were volcanic and which were not in a blind tasting,” one participant commented.

Still, if the folks in Soave have continued success with their concept, we may someday see “Under the Volcano” sections on American restaurant wine lists. ■ Roger Morris, a contributor to Beverage Media since 2006, also writes about wine, food and travel for several other publications. A resident of Pennsylvania, he and his photographer wife Ella recently published their second cookbook, The Brandywine Book of the Seasons.

Johnnie Walker’s new spokesperson, actress Christina Hendricks

WHAT WOMEN WA NT:

WHISKEY Why the Smart, Savvy Female Consumer is Spending on Brown Spirits

BY BRANDY RAND

G

reta Garbo perhaps said it best when she uttered her very first words on film in the 1930 movie Anna Christie: “Gimme a whiskey, ginger ale on the side. And don’t be stingy, baby!”

While whiskey has been long considered a man’s drink, from the days of cowboys in saloons to gangsters during Prohibition, the stigma has changed. The whiskey category, particularly American, Irish and single malt Scotch, is experiencing rapid growth due to innovation and the induction of new drinkers— and they’re not just men.

A confluence of events has given rise to women and whiskey: the return to classic cocktail culture (Old Fashioneds, Manhattans, Sazeracs); an increase in higher quality; better-tasting whiskies in the market; the popularity of TV shows like Mad Men and Boardwalk Empire; and the power of the purse. More and more women hold positions of power in the workplace, and many either outearn their husbands or remain single with disposable income. Studies have shown that women make up 65-70% of alcohol-purchasing decisions for at-home consumption.

Rachel Barrie, master blender for Morrison Bowmore Distillers, has spent 22 years teaching people about Scotch whisky. She says

that women have been conditioned to believe they don’t/won’t/ can’t like whisky, but she sees a growing number discover they really enjoy it. Barrie feels that women are still a virtually untapped market in the whiskey industry. “I believe the industry should be far more bilingual in its communication to take full advantage of the growth opportunity. At 50% of the population, women are likely to provide a substantial increase in incremental sales volume for brand owners. The brand owners that speak to women as well as men will be the ones that reap the benefits!”

In general, women are considered better listeners than men, and more adventurous when it comes to trying new things. This makes them logical targets for bartenders suggesting brands and sharing knowledge. Women also tend to be more vocal when it comes to expressing what they like (or don’t like). With media influence also high among females, marketing can have a big impact on the bottom line.

The Female Touch In 2010, Jack Daniel’s began advertising to women across various forms of media, most notably the “Not Your Mama’s Cookie Swap” print ads which appeared in women’s magazines around the holidays. The brand recognized the highest level of female drinkers in the franchise in years and decided to invest behind the rising

WOMAN & WHISKEY

demographic. And though Jim Beam’s Red Stag (launched in 2009) focuses its marketing efforts evenly between males and females, approximately 45% of Red Stag drinkers are female, which skews significantly higher than any other whiskey in the portfolio according to Dan Cohen, senior public relations manager for Beam.

But there’s always been a little touch of lady in some iconic whiskey brands.

For instance, the design and shape of the Maker’s Mark bottle—the label, font and famous red wax seal—was the handiwork of Marjorie Samuels, the wife of founder Bill Samuels Sr. Today, Maker’s Mark is the only bourbon company to have a female VP of operations, Victoria MacRae-Samuels.

Since 2006, Stephanie Macleod has been the master blender for Dewar’s, the first woman to hold that position and

Ladies Only: Events and Education

Rachel Barrie of Morrison Bowmore Distillers

only the seventh master blender in the brand’s 160-year history. Kay Fleming is the master blender for Glenkinchie.

Gillian Macdonald is the distiller at Penderyn. And the ranks of female brand ambassadors include Karen Fullerton of Glenmorangie, Hollis Bulleit from Bulleit and Heather Greene from Glenfiddich, among others.

For Stephanie Ridgway, brand manager and ambassador for Highland Park Whisky, it’s no surprise that groups of like-minded women are joining together to enlighten one another about whiskey. “Overall, I feel like women are more at ease with another women leading the show,” she reasons.

Lauren Shayne Mayer and Gabby Shayne—co-managing directors of their family business, the Scotch Malt Whisky Society of America—also recently created the Whisky Sisters, a consulting and education business. They have seen increased female attendance over the years at the 13city tour of the prestigious Single Malt & Scotch Whisky Extravaganza. Says Mayer: “I think many women are tired of tasteless vodkas and ‘she-she’ drinks. They are interested in expanding their palates, much like

WOMAN & WHISKEY

Stephanie Ridgway, Highland Park Whisky

one would do with wines, developing an appreciation, which is exactly how we treat our whiskies.”

“One thing is for sure: women are becoming very educated on the subject of whiskies,” notes Randal Stewart, public relations and events manager for Campari America. “Women want to know just as much about the process and source of whiskies as their male counterpart. We’ve found that women aren’t looking for that trophy bottle, but rather are more interested in discovering the diverse flavors of many different bottles.”

By the Numbers Females account for: alcohol purchasing 65-75% ofdecisions for the household Jim Beam Red Stag 45% ofdrinkers 35% of Dewar’s drinkers the Canadian whisky 32.5% ofcategory the bourbon whiskey 30.4% ofcategory the Irish whiskey 27.6% ofcategory the Scotch whisky 24.1% ofcategory

20% of Jack Daniel’s drinkers membership in The 12% ofScotch Malt Whisky Society of America

Stewart has overseen the company’s successful “Women & Whiskies” program, introduced in November of 2010, which was developed to spark conversation and trial of the Campari portfolio of whiskies (Wild Turkey, Yamazaki, Glen Grant and several other single malts and blends). The program’s Facebook page has doubled in followers from last year (now topping 4,200). In 2012, eight regional events were held across the country, and a signature event in New York City attracted over 100 women.

Rachel Barrie of Morrison Bowmore Distilleries presented Auchentoshan, Bowmore and Glen Garioch single malts in a “Tale of Three Single Malt Sisters,” which involved storytelling, an interactive sensory testing and food pairing. In addition, these events have taught women how whiskey is produced, the differences between whiskey categories, how to

WOMAN & WHISKEY

speak the whiskey language and how to order whiskey.

“I have women that tell me they attended one of our events last year and now feel comfortable sitting at a bar and talking to the bartender about whisky. Women leave the events and feel like they have learned something and can take action,” says Stewart. This year, the program is expanding to include an at-home mixology component and advice on how to purchase whiskey at retail, something the women have said they find intimidating.

A Matter of Taste According to experts, many women bring wine knowledge to the table when they taste whiskey for the first time. By no means is that a barrier to their whisky appreciation, however. Ridgway says that once you take away the preconceived notions of whisky “rules” and take a fun approach when talk-

Victoria MacRae-Samuels of Maker’s Mark

ing to women about the spirit, there’s a connection: “One of the coolest things about tasting a group of women is seeing that, ‘Aha!’ moment when somebody realizes how amazing a dram of whisky can taste when you take time to appreciate it.”

And let’s not discount flavor. Sweetprofile brands like Jack Daniel’s Tennessee Honey, Firefly Sweet Tea Bourbon, Jim Beam Red Stag, Evan Williams Cherry Reserve and Wild Turkey American Honey have been a runaway success among female drinkers. Though Maker’s Mark does not make a flavored whiskey, Brand Director Jason Dolenga sees women

leaning toward Maker’s 46 “because it retains that front of the tongue flavor of Maker’s Mark while delivering even more caramel and vanilla notes to the taste.”

New York City mixologist Carmen Operetta believes, “A woman is more likely to go for a Scotch, for example, from East Scotland that is lighter, younger, and sweeter, versus a Scotch from the West Scotland that’s smokier.”

But not all female tastes are equal.

Just ask Peggy Noe Stevens, the world’s first female Master Bourbon Taster, who hails from one of the famous Kentucky bourbon families (Jim Beam). In 2011, she founded Bourbon Women, a group of 500 professional women who celebrate the history and appreciation of our nation’s official spirit. Among her members, Noe has seen “gravitation to spicy, high proof bourbons. Not what you would

WOMAN & WHISKEY

Above, left and right, scenes from Campari “Women & Whiskies” events, nine of which were held in 2012 in major markets. Center: A Bourbon Women Association event in Boston.

traditionally think would appeal to women. Lighter and sweet is not what they are asking for during our events.”

All things considered, divergence of opinions on what women want from whiskies can only be seen as evidence that this relationship has evolved beyond the point of assuming anything. And as the sight of ladies sipping brown spirits becomes more common, men will have to evolve, too.

Or will they? Emily Duffy, who crisscrosses the country as the Irish whiskey ambassador for Beam brands Kilbeggan, Tyrconnell, Greenore and Connemara, says “When I order a Connemara on the rocks at a bar, I sometimes notice that males in close vicinity to me feel a little obliged to order something along a similar vein if not a little more daring. I would be lying if I said I didn’t find it mildly amusing.”

If there is any doubt at all as to women’s rising profile as whiskey aficionados, it may be dispelled by the newest brand ambassador for Johnnie Walker: Christina Hendricks. Upon hearing of the Emmy-nominated Mad Men star’s passion for Scotch in 2010, she was contacted by brand representatives, and the conversation revealed that Black Label was already her (and her husband’s) whisky of choice. Her desire to learn more about what she enjoyed in a glass of Scotch and the art of blending at Johnnie Walker led to the new position, and she has become an active participant in education-driven events globally. ■

gender-licious

O

f course, whiskey suppliers aren’t the only ones chasing women’s wallets. In the case of wine, efforts have mostly involved feminine-minded names and labels. Some are self-consciously cheeky (Mommy’s Time Out, Middle Sister).

Some wear their gender message more subtly but still recognizably (Girl Go Lightly, Once Upon A Vine, Butterfly Kiss, Be.). Skinnygirl and The Skinny Vine believe the way to a woman’s pocketbook starts with her waistline.

Taking a less direct route, Cheryl Indelicato, third generation vintner at California’s Delicato Family Vineyards, developed HandCraft, a line of easy-drinking, everyday varietal wines (the Petite Sirah is especially tasty). But she also tied it in, via the HandCraft website, to both women’s interests and charitable efforts. “I created a collection of approachable and distinctive wines that have a larger purpose,” says Indelicato. “Under the umbrella ‘Inspired 365’, we engage with women about

healthy lifestyles, and in 2012 as part of our Handcraft Cares initiative, we raised $100K to support breast cancer research and prevention programs, a cause I have been involved with since my days as a registered nurse.”

Vodka, on the other hand, has long been saddled by reputation as a girlish spirit, even without marketing spin. But can a vodka brand benefit from a sexy twist? Conceived by three friends—LeeAnn Maxwell, Jenny Policky and Carrie King—after a 2010 girls’ getaway, Vixen Vodka features women’s silhouetted legs on the bottle and a healthy dose of sexy innuendo on its website. The unflavored spirit itself is smooth, crisp and gluten-free, crafted in Colorado using corn and Rocky Mountain spring water, distilled five times in one of only a few glass stills in the world. King, the brand’s marketing director, notes that Vixen’s most successful promotions have been small “female-centric” events. She explains, “Women support women-owned businesses, and the fact that our brand stands for strength and empowerment results in brand evangelists.”

MINIMALIST

MIXOLOGY Straight spirits and simple cocktails make a statement

BY BRANDY RAND

JACK ROSE Calvados, lime, grenadine

econstructing the cocktail, then building it back up again with added bells and whistles, has been the focus of the bar world for many years now. This “cocktail renaissance” has spawned the speakeasy, molecular mixology and the much-parodied world of bartenders with exotic facial hair and ironic arm bands. But in the last year or so, a quiet movement toward simpler, stripped-down drinks has taken hold.

D

Many bartenders, like Angus Winchester, Tanqueray global brand ambassador, say this trend has a lot to do with increased knowledge behind the bar— more ingredients don’t necessarily translate to a better cocktail. “These simplified drinks highlight the masterpiece of spirits and ingredients rather than muddling them up unnecessarily. This can be seen as a nod of respect for the ingredients, as well as an acknowledgement of time pressures in craft bars,” he explains.

One of the biggest complaints from customers at craft bars has been the time it takes to get a cocktail, as well as the price. This backlash has led many operators to rethink their beverage program. Libations consultant Aidan Demarest, the man responsible

for some of Los Angeles’s most prominent cocktail haunts (Spare Room, Seven Grand, The Edison), opened his own place, Neat Bar, in October 2011. Located in suburban Glendale, Neat Bar focuses on a decidedly uncomplicated way to serve drinks: choose your spirit, neat or on the rocks; mixers are served on the side.

Purity of Content

Taking away the clutter of a cocktail menu, Demarest instead curated a stellar spirits collection and high-quality mixers. This allows bartenders to spend more time talking and The Tanqueray Bramble cocktail tasting customers on spirits. A simple pour is contains gin, lemon juice, set on a wood tray, with space for a second simple syrup and crème de glass of ice or a chaser. Neat Bar hasn’t totally mûre (blackberry liqueur). abandoned cocktails however; each week a well-known bartender plays host and can create a special cocktail for the night.

At the root of many classic cocktail recipes like the Old Fashioned (spirit, sugar, waters and bitters) are simple ingredients.

Misty Kalkofen, bar manager at Brick and Mortar in Cambridge, MA, calls this a cyclical process. She was one of the original bartenders at the legendary B-Side Lounge, opened by Patrick Sullivan in 1998.

“When the B-Side first opened we had a cocktail list of six drinks, all classics featuring

JACK ROSE & KINGSTON DAIQUIRI PHOTOGRAPH BY JON SANTER / NEAT BAR PHOTOGRAPH BY AARON TELL

Prizefighter in Emeryville, CA

simple cocktails

LEFT: Misty Kalkofen, bar manager at Brick and Mortar in Cambridge, MA

RIGHT: At Neat Bar in Glendale, CA, a simple pour is set on a wood tray, with space for a second glass of ice or a chaser.

four ingredients or less,” recalls Kalkofen.

“At that time, no one had any idea what an Aviation was. I’ve witnessed the bartender and the consumer becoming more educated about classic cocktails, the ingredients on the back bar and the different ways one can achieve thoughtful, balanced cocktails. I’ve watched as at times the drinks have become too precious and as bartenders have—in the words of my mother—‘gotten too big for their britches’ while the guest has paid the price because of a lack of hospitality.”

When she and Sullivan developed the concept for Brick and Mortar, the emphasis was on serving customers (like themselves) who had been around the cocktail block, so to speak, and appreciate the strong flavors of a spirit-forward cocktail.

But as a neighborhood bar, they also realized the drinks need to be accessible. The resulting menu showcases boozy drinks like the Streets of Gettysburg (sherry, rye, Benedictine, ristretto, bitters) and lighter choices like

the popular Sister Mary (blanco tequila, St. Germain, Aperol, grapefruit juice).

“In either case we knew it was necessary to create a menu that could be executed quickly. We weren’t looking for a high touch concept. We were looking for balanced cocktails that would showcase the quality ingredients that we had chosen and could be presented in a timely fashion,” says Kalkofen.

The pared-down cocktail concept can also be seen at Prizefighter, which opened in November 2011 in Emeryville, CA. The brainchild of Jon Santer and Dylan O’Brien, veterans of the San Francisco drink scene, there’s a focus on uncomplicated classic cocktails like the Margarita (tequila, lime, agave nectar), Bee’s Knees (gin, lemon, honey) and Daiquiri (rum, lime, cane syrup). And in the venerable cocktail mecca of New Orleans, Maurepas Foods offers a list of creative options with just a handful of ingredients like Delight

The Kingston Daiquiri (right) is one of the many simple cocktails served at Prizefighter in Emeryville, CA.

(Nardini Tagliatella, Giffard Crème de Cassis, Clear Creek Douglas Fir eau de vie) and Parse Through Pursed (gin, honey, parsley, lemon).

Why Less Can Be More So what constitutes simple? Winchester believes the greatest cocktails “have four types of ingredients (strong and weak, sweet and sour/bitter), and there are very few great drinks that include more than five ingredients in total.”

Kalkofen concurs: “Simple is usually a word that is associated with the number of ingredients and steps needed to produce a cocktail. It is a very rare occurrence to find a cocktail on the Brick and Mortar list with over five ingredients. In fact I tell the staff that if they are at five ingredients and they still don’t like the cocktail they should probably go back to the drawing board.”

Number of ingredients aside, both Winchester and Kalkofen point out that “simple” does not necessarily correlate to taste. Using the right combination of fresh, quality ingredients coupled with a skillful, friendly bartender is what makes a great cocktail. Based on her theory that what goes around comes around (in the cocktail world and in life), Kalkofen says, “As it always happens, the pendulum is swinging back and bartenders are seeing that the cocktail is only one part of a program that results in consistently happy guests.” ■

NEWPRODUCTS

&PROMOTIONS

PERNOD RICARD INTRODUCES PIKE CREEK SMALL BATCH WHISKY Pernod Ricard USA has added Pike Creek Whisky to its portfolio. This is a small batch whisky, aged in American oak bourbon barrels and finished in vintage Port barrels. Pike Creek Whisky is matured in Pike Creek, Ontario, and has sweet dried fruits and peppery spice on the notes, with robust body, good balance and pleasant finish. Initially launched at retail this month in WA, OR, ID, CO, TX, LA, GA, NC, NY and NH. Additional markets will follow. 80 proof.

BRONCO WINE COMPANY INTRODUCES SONOMA OAKS Sonoma Oaks is a new brand of wines that taste like they should be priced higher. The 2010 Chardonnay, sourced from Sonoma County, has aromas of crème brûlée and layers of bright lemon and pear. The 2010 Sonoma Oaks Russian River Pinot Noir offers bright cherry, licorice and toasted spices, with a lush mouthfeel, balanced tartness and a long finish.

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NEW GRAND ARGENT VODKA ARRIVES FROM FRANCE Award-winning Grand Argent Vodka is a tripledistilled French vodka, and currently the only one available in the U.S. distilled from beets.

The premium packaging playfully hints at the vodka’s French origins. One of six vodkas out of 1,000 to place at the World Beverage Competition, Grand Argent is available in both 1.75L and 750ml in 6-pack cases.

ST. ELDER, ARTISAN ELDERFLOWER LIQUEUR, DEBUTS NATIONWIDE M.S. Walker has released St. Elder—an all-natural, small-batch liqueur crafted from fresh elderflower blossoms. This versatile artisanal liqueur offers herbal aromas and notes of lychee, citrus, honeysuckle, citrus and white flowers. Available nationally in 750ml size.

40 proof.

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FRÏS WHIPPED FREEZE IS A CONFECTIONARY TREAT TO DRINK Joining the portfolio that includes Frïs Base, Citrus Freeze and Orange Freeze, Whipped Freeze, a whipped-cream flavored vodka, is the brand’s first foray into the confectionary segment. It has layers of vanilla and caramel, combined with a chill factor from being distilled at 14°F. The bottle has a new, sleek charcoal color and sharp angles. 70 proof.

BLUE CHAIR BAY RUM FROM COUNTRY CROONER KENNY CHESNEY Country mega-star Kenny Chesney loves the Caribbean, and together with FLO {thinkery} he has bottled island flavor in the form of Blue Chair Bay Rum, rolling out this May. Available in three expressions: White (80 proof) with notes of vanilla and oak; Coconut (53 proof), a clear blend of beachaged rums flavored with ripe coconut; and Coconut Spiced (53 proof), a clear coconut rum laced with Caribbean spices.

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GROVE RIDGE OFFERS GREAT QUALITY AND VALUE Grove Ridge offers high quality at a modest price point, with three varietal wines in the portfolio: Chardonnay, Merlot and Cabernet Sauvignon. The wines are fresh yet sophisticated and pair with an array of cuisines. Winemaker Kimberly Sapp suggests the Chardonnay with various cheeses or shrimp scampi, while the red varietals match well with bolder dishes like pasta with meat sauce or grilled tri-tip steak.

LUNEAU USA’S MEADOWSWEET BLENDS ROSÉ & GRAPEFRUIT Meadowsweet is a delicious mold-breaking blend of rosé wine and grapefruit juice. The product is an appealing pink with a hint of darker shades. The tangy aroma of fresh grapefruit melds with the smooth rosé flavor to deliver a vibrant, refreshing treat. Luneau USA Inc, d.b.a. Nicolas Wines. 10% alc/vol.

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COLORFUL SMUSH COCKTAILS FROM THE JERSEY SHORE Ronnie Magro, of The Jersey Shore, introduces Smush Cocktails, which are colorful, delicious and bursting with natural flavors. They also promise minimal guilt as Smush Cocktails are all 34 calories per serving. Flavors include Appletini, Cosmo, Mojito and Margarita. 25 proof.

SPUD VODKA IS ON THE FLAVOR FRONTIER Imported from Poland, Spud Potato Vodka is 100% gluten-free, and distilled five times for a rich, clean and smooth taste with a soft note of vanilla (bottled at 40 proof). Flavor extensions using natural garden-picked flavors include: Red Hot Chili Pepper, Ginger Lemongrass and Heirloom Tomato, all 35 proof.

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NEWCASTLE DROPS A BOMBSHELL WITH LIMITED EDITION ALE Newcastle Brown Ale is getting ready to release the brand’s newest limited-edition ale, Newcastle Bombshell. This English-style blonde pale ale offers a balanced bittersweet taste intertwined with caramel sweetness, leading into a uniquely clean finish.

Bombshell will be available starting May 1st, in six-packs and 12-packs of 12 oz. bottles.

CRYSTAL HEAD VODKA PARTNERS WITH ROLLING STONES ON 50TH ANNIVERSARY PACK Crystal Head Vodka is the official vodka of the 50th anniversary of the Rolling Stones. Both are iconic for being unique and creating a loyal fan base. Expected to hit shelves in May, the package doubles as its own display case. The 750ml bottle of Crystal Head Vodka comes with an exclusive double CD live compilation and bottle stopper engraved with the Rolling Stones logo. Distribution is limited; check with a local Infinium Spirits distributor.

newcastlebrown.com Prices in line with NewCastle Brown Ale

crystalheadvodka.com

ON

CALL

Mixing with Tequila Avión’s New Espresso Liqueur

BY KRISTEN BIELER

he last person who ever imagined Tequila Avión would produce a flavored tequila is Jenna Fagnan, the company’s president.

“We never thought about flavors because we are tequila purists—it’s all about the agave.”

T

But then Fagnan and her team started noticing the number of people doing a shot of espresso and a shot of Avión together.

And accounts across the country started asking when they were coming out with a coffee flavor. And then founder Ken Austin started playing around at the distillery in Mexico with Italian espresso and Avión Silver with delicious results. And Avión Espresso was born. >>

ON CALL @ THE GENERAL NYC’s Lower East Side restaurant with Colin Maxwell and one of his cocktail creations, Stealth Bomber.

ONCALL

AVIÓN ESPRESSO COCKTAILS

AVIÓN ESPRESSO WILL SURPRISE EVEN THE MOST FLAVOR-JADED IN THE BUSINESS.

Avión Espresso has little in common with other flavored spirits on the market. To begin with, the distillery doesn’t use a neutral spirit as the base, but real Avión Silver—a decision which means it’s more expensive to produce and has leaner margins (Avión Silver retails for approximately $40 a bottle, and Avión Espresso is $24.99). “We wanted to make sure we were priced competitively and giving the consumer great value for their money,” says Fagnan.

Second, it’s remarkably unadulterated, without the quantities of gums, sweeteners and additives that many employ. “We focused on Avión Tequila, Espresso, and a touch of sweetness,” says Fagnan. “We really want the flavor of the agave to come through.” Austin and Fagnan chose Italian espresso rather than any other coffee—“we felt the Italian espresso process made the best partner for the Avión, and you can immediately smell the roasted espresso beans on the nose.”

The result is something that will surprise even the most flavor-jaded in the business. The lack of excessive sugar means Avión Espresso isn’t cloying or viscous, and possesses an appealing tequila freshness upfront. Fagnan rightly points out, “It keeps making you want to go back for another taste.” It’s also exceedingly mixable in a range of cocktails.

“We’ve been so lucky because bartenders have embraced Avión,” says Fagnan.

Although it has just begun to officially roll out, a few instant favorites have already emerged. “People love the Red Eye, which is equal parts Avión Espresso and Jameson on the rocks; others love mixing it with iced espresso, which is extremely refreshing,” Fagnan reports.

The creativity springboards from there.

Similar to what mixologists have done with Avión’s tequila expressions—subbing in the Silver in cocktails which call for vodka, and switching out bourbon or Scotch in favor of Avión Añejo or Reposado—bartenders are finding ways to mix with Espresso in deliciously unique ways.

We paid a visit to Colin Maxwell, lead bartender at The General, a new restaurant in downtown Manhattan, to see what he had been concocting. From its unlikely marriage with lemon and grapefruit juice in Maxwell’s Black Ops to the layer of complexity it added to the dark, nutty, fig-laced Full Metal Jacket the Avión Espresso shined through every time with a versatility that surprised all of us. ■ Jenna Fagnan and Colin Maxwell

Black Ops cocktail

BLACK OPS 1 oz. Avión Espresso 1 oz. Avión Reposado ¾ oz. Tawny Port ½ oz. Fig Syrup 2 dashes Walnut Bitters Stir and serve.

FULL METAL JACKET 1 oz. Avión Añejo 1 oz. Avión Espresso 12 drops Pequin Pepper Tincture Stir with ice and strain into Pernod-rinsed glass.

STEALTH BOMBER 1¼ oz. Avión Silver ¾ oz. Avión Espresso ½ oz. Grapefruit juice ½ oz. Lemon juice ½ oz. Spice syrup 2 dashes Fee Bros.

Old Fashioned Bitters Shake and serve.

Cocktails by Colin Maxwell, Lead Bartender, The General

BRANDPROFILE

Hangar One Takes Flight Handcrafted Methods, New Packaging & Vibrant Flavors Lead the Way

BY W. R. TISH

ith so many vodkas competing for attention, points of distinction have never been more important. Hangar One Vodka is making a multifaceted bid to stand out from the crowd, with a unique story, brandnew packaging and flavors that strike a balance between exotic and familiar.

The Hangar One creation process starts with fresh fruit transported directly from small farms via blimp—yes, Hangar One has its own blimp!—to the distillery, which is set in a decommissioned World War II Naval Air Station aircraft hangar in Alameda, CA. True to its handcrafted mission, Hangar One is independent and family owned, allowing for total control of the distilling process. The fruit that arrives at the hangar is distilled the very same day in a single Holstein copper still, small batch by small batch, to produce unparalleled texture and flavor.

The key to the flagship “Straight” vodka rests both in the method and the ingredients.

W

The base fruit is grapes—Viognier, to be precise—skin, stems, seeds and all. This grape has low acid and amazing fruit and floral aromas; this combination takes the harsh ethanol bite right out of the spirit while imparting a sweet, smooth, satisfying feel. The Viognier eau de vie is then blended with spirit made from midwestern wheat to make a perfectly balanced, fruity, “straight” vodka.

Proof that Hangar One’s time-intensive, handmade process yielded exceptional quality was immediate: the brand was named vodka of the year by three separate magazines when it was first released in 2002. The recognition set the stage for experimentation that would yield truly distinctive variations—vodkas of flavor, not simply flavored—in addition to the Straight.

The flavors that made the cut, ultimately earning the Hangar One label, were: Mandarin Blossom, Buddha’s Hand Citron, Kaffir Lime and Maine Wild Blue-

HANGAR ONE RECIPE

MANDARIN BEE 2 oz. Hangar One Mandarin Blossom 4 Spoonfuls of Honey 1 oz. Fresh Lemon Juice 1 oz. Fresh Orange Juice Start with Hangar One Mandarin Blossom vodka.

Add honey, stir until dissolved. Add ice, lemon juice, OJ. Shake & strain into tall glass and garnish with orange slice.

berry. And now the entire line is enjoying a fitting makeover.

Fresh New Look Hangar One has just revealed new packaging, evoking the brand’s experimental process and handcrafted heritage. The meticulous artisanal production methods actually inspired Hangar One’s new look, featuring an apothecary-style bottle with embossed measurements along the side and a black stopper cap, reminiscent of a measuring beaker.

The labels are distinctively printed, giving them a crafted feel and each incorporating a small story about the flavor variety.

The labels also feature hand-drawn visuals for each offering. Both the bottle and labels were designed by Stranger & Stranger, a leading packaging design firm based in New York and London.

Their release late this winter across the U.S. coincided with a new website for the brand with a minimalist approach. The website and the advertising were done by creative agency The Made Shop from Denver, CO. In retrospect, it is accurate to call Hangar One a forefather of the craft distilling movement in the United States.

The Hangar One distillers are dedicated to producing the very best spirits, using real fruit and ingredients, one batch at a time.

Hangar One Vodka is 80 proof, retails for $29.99 and is available nationally. The hangarone.com website features more details, including recipes.

BRANDPROFILE

Svedka Vodka’s Flavor Palette Grows Orange Cream Pop and Strawberry Colada Debut Just in Time for Spring

BY KRISTEN BIELER

odka brands don’t join the ranks of the fastest-growing top-10 spirits in the country by sitting on their laurels. Relentless innovation and consumer insight is what makes Svedka a category leader—as well as the second largest imported vodka brand in the U.S. Joining Svedka’s robust flavor portfolio this April—which already includes Colada, Citron, Clementine Raspberry, Cherry, Vanilla and Grape—will be Orange Cream Pop and Strawberry Colada, each 35% alcohol by volume (70 proof).

“Based on our research, both flavor profiles resonate strongly with our target consumer and set Svedka apart from the highly fragmented flavor segment,” says Diana Pawlik, vice president of marketing for Svedka.

“Svedka Orange Cream Pop is a nostalgic and mouthwatering blend of juicy orange and icy vanilla cream flavors,” says Pawlik. The packaging reflects these flavors with shimmering orange and white gradient ombré graphics. Pawlik suggests that Svedka Orange Cream Pop can be enjoyed on the rocks, blended with ice as a frozen slushy, or in delectable signature cocktails (see sidebar).

Launching on the heels of Colada— Svedka’s most successful flavor to date— Strawberry Colada is a blend of strawberry,

V

coconut and pineapple. “The tropical flavor segment across all categories has proven to be enduring and engaging to consumers year round,” says Pawlik. “Whether it be body and bath products, confection or beverages, there is an appetite for the sensation of ‘escape’ that this profile evokes.”

Its package, too, aims to communicate the flavor profile, with a sleek white lacquered bottle, a metallic gold band and fuschia pink flavor callouts.

While Svedka’s original vodka leads the brand in terms of growth (among its many awards, the Swedish vodka has received three Gold Medals in the San Francisco

ld Spirits S i it Competition), C iti ) flavor fl t World extensions provide the excitement and energy which keeps Svedka so strong among its target demographic, consumers age 25 to 34.

“Our new flavors are paving a road of their own in terms of differentiating while achieving a balance between novelty and mass consumer appeal,” says Pawlik. And they offer bartenders new creative opportunities as well: “Strawberry Colada and Orange Cream Pop empower bartenders to flex their creative muscles by introducing complex yet versatile flavors. They lend themselves well to many drinks—shots, martinis, frozen or novelty.” ■

SVEDKA RECIPES

ORANGE CREAM POP DREAM

MÉNAGE-A-COLADA

1 part Svedka Orange Cream Pop 1 part Orange Juice 1 Scoop Vanilla Ice Cream ½ cup ice

2 parts Svedka Strawberry Colada 1 part Soda Water Splash of fresh Pineapple Juice

Add all ingredients in a blender, saving ½ cup crushed ice for last. Blend at high speed for 5-10 seconds or until smooth. Pour into hurricane/pilsner glass.

Garnish with an orange slice.

Pour all ingredients over fresh ice in a tall glass and garnish with fresh berries in season.

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OhiO WhOlesale Price list Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List april 2013 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: all the following information is provided for reference only, please contact your spirits wholesaler to confirm all information.

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190.0 151.0

$ 12.70 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 12.70 $ 3.80 $ 14.20 $ 8.25 $ 13.40 $ 7.55 $ 8.75 $ 24.35 $ 8.05 $ 12.60 $ 12.60 $ 51.25 $ 6.30 $ 31.85 $45.75

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0 94.0 94.0 87.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0 80.0

gRain alCohol 2952B 2962B

everclear everclear 151

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 576B 6343L 8890B 8891B 9667B 9667e 9668B 9677B

Old Thompson Old Thompson Kessler Kessler Kessler Beams eight Star Beams eight Star Beams eight Star Seagrams 7 Crown Seagrams 7 Crown Seagrams 7 Crown Senators Club Bbn Senators Club Bbn Calvert extra Blended Wsky imperial gold award Blended Wsky hallers S r S Bln Wsky hallers S r S Bln Wsky guckenheimer guckenheimer Kessler Traveler Bastille hand Crafted Mc Cormick Blended Seagrams 7 Dark honey Seagrams 7 Crw Stone Cherry Woodstone Creek Barrelhous Woodstone Creek Barrelhous Woodstone Creek Blended Woodstone Creek Wh Dog WSK

0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B 0144D 0163D

ancient age Ky Str Bbn ancient age Ky Str Bbn ancient age Ky Str Bbn ancient ancient age Ky ancient ancient age Ky early Times early Times Jts Brown 4Yr Jts Brown 4Yr Old grand Dad 4Yr Old grand Dad 4Yr Old grand Dad 4Yr echo Springs 4Yr echo Springs 4Yr Kentucky gentleman Kentucky gentleman Ten high 4Yr Ten high 4Yr Old Forester 4Yr Old Forester 4Yr Jim Beams Choice 5Yr Jim Beams Choice 5Yr Mattingly and Moore 4Yr

Blend

BouRBon

www.ohiobeveragemonthly.com

9.05 16.65 11.50 20.55 11.50 9.65 21.05 4.80 17.50 11.45 25.50 17.85 18.40 11.05 15.60 9.35 16.20 9.45 16.90 35.10 9.05 35.20 9.70

0163L 0171D 0171L 0850B 0850D 0891B 0911B 1478B 1497B 1497D 1497L 1499B 1499D 1650e 1816B 1816D 1816L 2089D 2089L 2089B 2094B 2094D 2094L 2099B 2099D 2099L 2104B 2105B 2105D 2889B 2919B 2938B 2939B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3022B 307oB 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5086B 5087B 5089B 5104B 5110B 5110D 5110L 5112B 5112D 5122B 5208B 5478B 5483B 5889B 6845L 6880B 6920B 7680B 8300B 8187B 8301B 8355B 8356B 8357B 8358B 8375B 8375D 8375L 8377B 8378B 8435B 9355L 9533D 9533L 9600B 9630D 9632B 9632D 9635B 9636B 9637B 9638B 9638D 9638L 9676L 9677B 9680B

Mattingly and Moore 4Yr Mark Twain Mark Twain Benchmark Bourbon 8 Year Benchmark Bourbon 8 Year Bird Dog Blackberry Whsky Blanton Bbn Brewriver Turkey Bottom Bbn Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Buffalo Trace Bourbon Buffalo Trace Bourbon Jim Beam 200Ml 4Yr Wild Turkey 101 Bbn Wild Turkey 101 Bbn Wild Turkey 101 Bbn Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Kentucky Tavern 4Yr Kentucky Tavern 4Yr Kentucky Tavern 4Yr Old Crow 3Yr Old Crow 3Yr Old Crow 3Yr Old Forester Signiture Jts Brown 100 Jts Brown 100 early Times Bourbon elijah Craig 12Yr e h Taylor Jr Straight rye e h Taylor Jr Sngl Barrel evan Williams Millenium evan Williams Bbn evan Williams Bbn evan Williams Bbn ezra Brooks ezra Brooks ezra Brooks ezra 101 7Yr Firefly Sweet Tea Bourbon Four roses Barrel Strng Four roses Yellow Label Four roses 90 Four roses 100 heaven hill Old Style 4Yr heaven hill Old Style 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jefferson’s President Select Jefferson’s Jefferson's reserve Jeremiah Weed Cherry Mash Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Traveler 4Yr Jim Beam Traveler 4Yr Jim Beam Devil's Cut John L Sullivan irish Knob Creek rye Knob Creek Sngl Barel rsv Lexington Bourbon Old Charter 8Yr Old Crow Traveler 3Yr Old Forester Birthday Old Whiskey river Prichards Double Chocolate Phillips union vanilla Wsk Prichards DBL Barreled rebel Yell rebel reserve 4Yr rebel reserve Cherry rebel reserve honey red Stag Black Cher red Stag Black Cher red Stag Black Cher red Stag hny Tea red Stag Spiced ridgemont reserve 1792 8Yr undo's Bourbon Well Whiskey Wellwhiskey Whitetail Caramel Flv Whiskey Wild Turkey amer hony Wild Turkey 80 Bbn Wild Turkey 80 Bbn Wild Turkey 101 Trvlr Wild Turkey russells resv 10Yr Wild Turkey Ky Spt Sng Brl Wild Turkey 81 Wild Turkey 81 Wild Turkey 81 Woodford rsv Derby ridge runner White Dog Whiskey Woodford rsv Mst Coll Mapl

0460B 0575B 1370B 2305B 2880B 2880D 2947B 5089B 5482B 5482D

Bakers Basil haydens Bookers Corner Creek reserve eagle rare Single Barrel eagle rare Single Barrel evan Williams Single Barrel Jefferson’s reserve Knob Creek Knob Creek

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

9.30 13.15 9.30 8.00 16.20 16.85 44.80 66.05 20.20 43.90 21.95 20.40 43.25 5.25 20.40 41.50 29.80 16.40 9.95 8.20 8.00 16.20 9.75 7.90 16.70 9.65 18.65 5.40 12.95 16.00 21.25 61.15 53.75 18.00 10.80 21.45 11.50 10.10 22.30 12.70 12.75 15.15 43.45 15.15 25.95 32.65 20.15 11.50 15.85 31.65 9.90 21.10 86.40 27.55 49.65 14.60 18.45 39.60 15.40 15.85 29.05 22.00 20.40 33.45 36.95 25.60 15.15 7.90 38.70 22.05 51.80 9.05 51.80 13.20 16.90 16.90 16.90 18.45 37.85 25.50 18.45 18.45 26.50 29.40 19.90 9.60 13.40 31.05 5.80 16.95 20.40 28.15 36.50 15.80 34.30 19.40 34.15 45.75 54.45

80.0 80.0 80.0 80.0 80.0 80.0 93.0 94.0 90.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 94.0 100.0 100.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 70.0 100.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 82.3 90.2 90.0 86.0 86.0 86.0 80.0 80.0 90.0 80.0 100.0 80.0 86.0 80.0 80.0 97.0 86.0 90.0 70.0 90.0 80.0 90.6 70.0 70.0 80.0 80.0 80.0 80.0 80.0 93.7 90.0 88.0 88.0 80.0 71.0 80.0 80.0 101.0 90.0 101.0 81.0 81.0 81.0 90.4 90.0 90.4

$ $ $ $ $ $ $ $ $ $

37.85 33.45 48.40 27.35 26.50 54.60 23.90 46.95 29.05 54.55

107.0 80.0 126.6 88.0 90.0 90.0 86.6 90.2 100.0 100.0

speCialTy BouRBon

aPriL 2013 OhiO Beverage MONThLY 63

Ohio Wholesale Price List 5482L Knob Creek 6060B Maker’s Mark 6060D Maker’s Mark 6060E Maker’s Mark 6060L Maker’s Mark 6064B Maker’s Mark 46 9617B Wild Turkey 15Yr Tribute 9627B Rare Breed 9674B Woodford Reserve 9674D Woodford Reserve 9674L Woodford Reserve 9679B Woodford Reserve Season Oak 9670B Woodstone Micro-Bourbon

$ 35.20 100.0 $ 26.40 90.0 $ 52.80 90.0 $ 14.60 90.0 $ 35.20 90.0 $ 32.55 94.0 $ 77.80 101.0 $ 31.75 110.0 $ 30.00 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.20 94.0

Tennessee Whiskey 0066B Jack Daniel's Black 0066D Jack Daniel's Black

0066E Jack Daniel's Black 0066L Jack Daniel's Black

1646E Jack Daniel's Tenn Hony 2110B Jack Daniel's Green 2110D Jack Daniel's Green 3513B Gentleman Jack

3513D Gentleman Jack

3513L Gentleman Jack

3515B George Bickel Old 48 3515B George Rickel Old #8 3523B George Dickol 12

3524B Geo. Dickel Barrel Select

4988B Jack Daniel's Tenn Honey

4988E Jack Daniel's Tenn Honey 4988L Jack Daniel's Tenn Honey

4988D Jack Daniel's Tenn Honey

4997B Jack Daniel's Single Barrel

8307B Prichards Tenn Whiskey

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

20.40 42.15 14.45 30.30 6.40 16.90 33.65 28.25 50.25 35.05 15.90 15.90 20.20 20.20 20.40 14.45 30.30 42.15 35.65 34.35

80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 70.0 70.0 70.0 94.0 80.0

Rye Whiskey

0090B Old Overholt 1503B Bulleit 95 Rye 2920B Elias Staley Rye 5092B Jeffersons Rye 5117B Jim Beam

5118B Jim Beam Honey 8308B Richards Rye Whiskey 9138B Templeton Rye 9631B Wild Turkey Rye Whiskey 9633B Wild Turkey Russels Reserve

9641B Wild Turkey Rye 81

$ 13.20 $ 20.20 $ 44.05 $31.10 $ 17.60 $ 18.45 $ 43.05 $ 34.35 $ 10.45 $ 31.70 $ 19.35

80.0 90.0 80.0 94.0 80.0 70.0 86.0 80.0 101.0 90.0 81.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 10.40 $ 20.85 $ 13.75 $ 13.65 $ 7.95 $ 33.45 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 9.95 $ 17.75 $ 17.75 $ 8.75 $ 7.70 $ 31.85 $ 10.40 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 87.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 00.0 80.0 80.0 80.0 80.0 71.0

Blended Whiskey 0026D Old Thompson 0026L Old Thompson 0113B Kessler 0113D Kessler 0113L Kessler 0122B Beam's Eight Star

0122D Beam's Eight Slar 0122L Beam's Eight Star 0152B Seagram's 7 Crown 0152D Seagram's 7 Crown 0152L Seagram's 7 Crown 0199D Senator's Club 0199L Senator's Club 1477B Brewriver I Got Friends Wh Blended 2100D Calvert Exlra 2137D Imperial 3701L Gold Award

3972D Hailer's S.R.S. 3972L Halters S.R.S. 4089D Guckenheimer 4089L Guckenheimer 5260B J Johnson Mid Moon Hall Fa 5262B J Johnson Mid Moon Bluebry 5266B Jr Johnson Mid Moon Strawb 5378B Kessler Traveler 6343L Mccormick 9668B Ohio Blended Whiskey 8887B Seagram's 7 Traveler 8890B Seagram's 7 Dark Honey

Whiskey 0281B Jameson $ 18.65 80.0 0281D Jameson $ 39.75 80.0 0281B Jameson $ 28.95 80.0 0281E Jameson Irish Whiskey $ 17.00 80.0 0282B Bushmills $ 20.15 80.0 0282L Bushmills $ 28.00 80.0 0908B Black Bust( $ 21.60 80.0 1519B Bushmills 16 Yr. Single Malt $ 58.65 80.0 1520B Bushmills Loyr. Single Malt $ 25.10 80.0 2074B Clonlarf $ 9.10 80.0 2268B Connema Ra Single Malt $ 29.10 80.0 3003B Feckin Irish Whiskey $ 13.15 80.0 4895B Irishman Original Clan $ 14.80 90.0 5075B Jameson Gold $ 64.90 80.0 5079B Jameson Vintage Res. $261.15 92.0 5081B Jameson 18 Yr. $ 86.70 80.0 5083B Jameson 12 Yr. $ 41.35 80.0 5085B Jameson Tin $ 18.65 80.0 5212B John Power & Son Gold $ 16.00 80.0 5384B Kilbeggan $ 18.90 80.0 5388B Knappogue Castle 12 $ 33.70 80.0 6574B Midleton $117.20 80.0 6576B Michael Collins Blended $ 21.25 80.0 7721L Paddy $ 23.35 80.0

64 Ohio Beverage MONTHLY APRIL 2013

8294B Powers $ 6383B Redbreast $ 8384B Redbreast 12 $ 8476B Rogue Dead Guy Whiskey $ 9026B Slane Castle $ 9317B Tullamore Dew $ 9317L Tullamore Dew $ 9317D Tullamore Dew $ 9321B Tullamore Dew 10 $

15.90 80.0 43.05 80.0 77.95 92.0 34.35 90.0 20.35 80.0 20.40 80.0 28.05 80.0 44.10 80.0 43.05 80.0

Canadian Whiskey 0076B Seagrams Vo 0076D Seagrams Vo 0076L Seagrams Vo 0169D Lord Calvert 0170B Mcmaster's 0170D Mcmaster's 0170L Mcmaster's 0174B Canadian Mist 0174D Canadian Mist 0174L Canadian Mist 0175D Macnaughton 0176B Canadian Club 0176D Canadian Club 0176E Canadian Club 0176L Canadian Club 0189B Black Velvet 0189D Black Velvet 0189E Black Velvet 0189L Black Velvet 0909B Black Velvet Traveler 0920B Black Velvet Reserve 0920D Black Velvet Reserve 1542B C C Dock 57 Blackberry 1570B Cabin Fever Maple Flv. 1704D Canadian Bay 1704D Canadian Bay 1716B Canada House 1716D Canada House 1725B Canadian Club Reserve 10 1729B Canadian Club Traveler 1730D Canadian Gold 1730L Canadian Gold 1731B Can. Club Sherry Cask 1733B Canadian Hunter Traveler 1735D Canadian Ltd. 1735L Canadian Ltd. 1748B Canadian Mist Traveler 1749D Canadian Reserve 2055B Classic 12 2389B Crown Royal Black 2389D Crown Royal Black 2391B Crown Royal Cask No.16 2393B Crown Royal Extra Rare 2397B Crown Royal Reserve 2399B Crown Royal Maple Finished 4041D Harwood 4041L Harwood 4699D Northern Light 4699L Northern Light 5073D James Foxe 7726D Paramount 8050B Pendleton 8415B Revel Stoke Spiced Whiskey 8431B Rich & Rare 8431D Rich & Rare 8894B Crown Royal 8894D Crown Royal 8894E Crown Royal 8894L Crown Royal 8922B V.0. Gold 8923B Seagram's V.0. Traveler 9152B Tap 357 9648B Windsor Traveler 9652B Windsor Supreme 9652D Windsor Supreme 9652L Windsor Supreme 9656B Wiser's Deluxe

$ 11.75 80.0 $ 23.55 80.0 $ 17.40 80.0 $ 14.50 80.0 $ 7.00 80.0 $ 14.90 80.0 $ 8.85 80.0 $ 8.75 80.0 $ 19.30 80.0 $ 12.25 80.0 $ 16.65 80.0 $ 1165 80.0 $ 22.30 80.0 $ 9.25 80.0 $ 16.75 80.0 $ 7.90 80.0 $ 17.55 80.0 $ 8.60 80.0 $ 11.40 80.0 $ 7.90 80.0 $ 11.40 80.0 $ 22.30 80.0 $ 14.05 80.0 $ 16.85 80.0 $ 13.60 80.0 $ 8.70 80.0 $ 6.60 80.0 $ 12.75 80.0 $ 14.05 80.0 $ 11.45 80.0 $ 14.05 80.0 $ 8.60 80.0 $ 16.70 82.6 $ 6.45 80.0 $ 14.05 80.0 $ 8.60 80.0 $ 6.75 80.0 $ 9.25 80.0 $ 15.85 80.0 $ 24.80 90.0 $ 51.10 90.0 $ 70.25 80.0 $114.15 80.0 $ 40.40 80.0 $ 21.05 80.0 $ 14.90 80.0 $ 8.70 80.0 $ 12.70 80.0 $ 8.45 80.0 $ 12.55 80.0 $ 14.45 80.0 $ 21.25 80.0 $ 10.80 90.0 $ 7.00 80.0 $ 13.60 80.0 $ 22.15 80.0 $ 48.75 80.0 $ 11.40 80.0 $ 29.25 80.0 $ 14.75 80.0 $ 5.60 80.0 $ 25.60 81.0 $ 7.90 80.0 $ 7.90 80.0 $ 17.60 80.0 $ 11.45 80.0 $ 15.15 80.0

Scotch Whiskey 0201B Pinch 15 Yr. 0202B Dewar's 0202D Dewar's 0202E Dewar's 0202L Dewar's 0204B Johnnie Walker Red 0204D Johnnie Walker Red 0204L Johnnle Walker Red 0206D Usher's Green 0208B Lauder's 0208D Lauder's 0208L Lauder's 0212B Grant's 0212D Grant's 0213D Old Smuggler 0213L Odsmuggler 0215B Chivas Regal 12 Yr. 0215D Chivas Regal 12 Yr. 0215L Chivas Regal 12 Yr. 0225B Cully Sark 0225D Culty Sark 0225L Cutty Sark 0227B White Horse 0232B Johnnie Walker Black 0232D Johnnie Walker Black 0232L Johnnie Walker Black 0238B J&B Rare 0238D J&B Rare 0238L J&B Rare

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

29.70 21.25 37.95 21.15 27.35 21.90 43.25 28.25 22.25 8.30 18.00 10.65 14.40 32.15 19.50 11.95 25.60 59.85 38.55 16.85 33.55 21.10 12.55 34.25 70.25 43.90 18.95 40.65 24.05

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0

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Ohio Wholesale Price List 0239B Grand Macnish 0239D Grand Macnish 0239L Grand Macnish 0241D Highland Mist 0241L Highland Mist 0246D Inver House 0246L Inver House 0249D J.W. Dant 0253B Ballanline's 1490B Buchanan Deluxe 1491B Buchanan Special Reserve 1655E Makers Mark 200Ml 2004B Chiv Regal Salute 21 Yr 2005B Chiv Regal 25 2006B Chivas Regal 18 Yr. 2052D Clan Macgregor 2052L Clan Macgregor 2078B Clynelish 2226B Collingwood Canadian 2488B Dalmore 1981 Amoroso

2489B Dalmore 1263 King Alex Iii 2490B Dalmore 18

2493B Dalmore Cigar Malt Reserve 2672B Dewar'sfounders Reserve 2673B Dewar's Signature 2674B Dewar's Sp. Res. 12 Yr. 2999B Famous Grouse 12 Yr. 3609B Glen Grant 5145B John Barr Red 5145D John Barr Red 5220B Johnnie Walker Blue 5225B Johnnie Walker Bkl.100 Anniv.

5229B Johnnie Waiker Gold 5406B King Robert II 6395B Mclvor 7980D Passport 8327D Queen Anne 8327L Queen Anne 8853D Scoresby 9081B Springbank 10 9188B Famous Grouse 80 9188D Famous Grouse 80

$ 7.30 80.0 $ 16.95 80.0 $ 10.45 80.0 $ 17.10 80.0 $ 10.45 80.0 $ 17.10 60.0 $ 11.00 60.0 $ 10.80 80.0 $ 15.15 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.90 80.0 $ 156.85 80.0 $ 200.10 80.0 $ 56.15 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 49.85 92.0 $ 22.12 80.0 $ 1198.30 84.0 $ 200.10 80.0 $ 143.35 86.0 $ 108.50 80.0 $ 51.10 80.0 $ 189.75 86.0 $ 29.10 80.0 $ 16.00 80.0 $ 38.70 80.0 $ 5.00 80.0 $ 22.30 80.0 $ 210.65 80.0 $ 36.85 80.0 $ 81.70 80.0 $ 12.35 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 16.20 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 50.05 92.0 $ 19.50 80.0 $ 40.65 80.0

Single Malt / Scotch 0019B Aberlour 12 Yr. $ 32.60 86.0 0020B Aberlour Abunadh $ 60.50 119.4 0031B Aberfeldy $ 44.10 80.0 0032B Aberfeldy 21 $ 128.95 80.0 0103B Ardmore $ 36.10 92.0 0107B Ardbeg 10 Yr. $ 38.70 92.0 0114B Ardbeg UIGEADAIL $ 64.90 108.0 0375B Auchenloshan3wood $ 51.80 86.0 0377B Auchenlashan Classic $ 26.50 80.0 0379B Auchroisk $ 153.75 116.2 0493B Balvenie Single Barrel 15 Yr. $ 59.65 95.0 0497B Balvenie Doublewood 12 Yr. $ 44.90 86.0 0504B Balvenie Portwood 21 Yr. $ 137.55 86.0 1481B Bowmore Legend $ 21.25 80.0 1488B Bunnahebhain $ 47.45 80.0 1498B Bruichladdich Rocks $ 48.50 92.0 1751B Caol Ila 12-Yr. $ 49.10 86.0 1759B Cardhu $ 37.75 86.0 2355B Cragganmore $ 50.85 80.0 2491B Delmore Stillman 28 Yr. $ 117.60 90.0 2495B Dalmore 12 Yr. $ 47.45 80.0 2498B Dalwhinnie $ 56.10 66.0 2500B Dalwhinnie Distill Edition $ 67.35 86.0 3606B Glenliddich 12 Yr. Reserve $ 35.20 80.0 3607B Glen Garioch $ 16.35 86.0 3611B Glenkinchie 12 Yr. $ 50.85 86.0 3615B Glen Spey $ 162.55 100.8 3619B Glenfiddich Malt Master $ 69.25 86.0 3620B Glenfiddich Solera 15 Yr. $ 46.55 80.0 3625B Glenfiddich Ancient 18 Yr. $ 67.50 86.0 3632B Glenfarclas 17 Yr. $ 69.65 86.0 3634B Glenfiddich 15 Distillery Ed. $ 27.35 102.0 3635B Glenfarclas 21 Yr. $ 80.45 86.0 3639B Glenlivet 25 Yr. $ 322.25 86.0 3640B Glenlivet 18 Yr. $ 73.60 86.0 3641B Glenlivet 12 Yr. $ 34.35 80.0 3641D Glenhivel $ 72.90 80.0 3641L Glenlivel12 Yr. $ 45.50 80.0 3643B Glenlivet Archive 21 Yr. $ 130.30 86.0 3645B Glenmorangie 10 Year Old $ 34.35 86.0 3645D Glenmorangie 10 Year Old $ 68.55 86.0 3646B Glenlivet French Oak 15 Yr. $ 43.05 80.0 3647B Glenlivel Nadurra 16 Yr. $ 51.80 112.4 3649B Glenmorangielasanla $ 38.70 92.0 3654B Glenlivelldadurratriumph $ 69.25 96.0 3655B Glenmorangie Finealta $ 69.25 86.0 3656B Glenmorangie Quinta Ruban $ 43.05 92.0 3658B Glenmorangtenectar D'or $ 56.15 92.0 3697B Glenrothes Select Reserve $ 40.45 80.0 3699B Glenrothes $ 67.75 86.0 4291B Highland Park $ 36.95 86.0 4296B Highland Park 18 $ 63.20 86.0 5207B J. Mcdougalls Bladnoch $ 44.55 111.6 5231B Johnnie Walker Green $ 55.35 86.0 5507B Lagavulin Distillers Ed. $ 86.90 86.0 5508B Lagavulin $ 71.35 86.0 5542B Laphroaig 18 $ 70.40 96.0 5543B Lephroaigcask Strength $ 57.20 115.6 5544B Laphroalg $ 44.00 86.0 6012B Macallan Cask Strenglh $ 73.60 117.6 6013B Macallan 12 Yr. $ 47.45 86.0 6013D Macallan 12 Yr. $ 94.75 86.0 6013E Macallan 12 Yr. $ 47.55 86.0 6016B Macallan 18 Yr. $ 156.50 86.0 6017B Macallan Fine Oak 10 Yr. $ 38.70 80.0 6016B Macallan Fine Oak 15 Yr. $ 69.75 86.0 6019B Macallan Shackleton Rare $ 147.75 86.0 6024B Macallan Anniversary $ 697.35 86.0

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6025B 6344B 6346B 6747B 6748B 7700B 8306B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9607B 9657B 9658B 9666B 9671B

Macallan 30 Yr. $1,482.50 86.0 Mcclellands Islay $ 20.85 80.0 Mcclellands Highland $ 20.65 80.0 Oban Distillers Ed. $ 78.20 86.0 Oban $ 63.25 86.0 Oyo Whiskey $ 39.85 92.0 Prichards Single Malt Whsk $ 43.05 80.0 Singleton Single Malt $ 34.40 80.0 Speyburn $ 21.25 86.0 Speyburn Braden Orach $ 16.90 80.0 Talisker $ 56.45 91.6 Talisker Distiller Edition $ 60.65 91.6 Tamdhu $ 10.10 80.0 Tamdhu $ 19.50 80.0 Tomatin Scotch 12 $ 25.60 86.0 Wild Scotsman Black Label $ 58.15 94.0 Wild Scotsman Royal Lochnagr $ 28.95 92.0 Wisers 18 $ 20.90 80.0 Wisers Legacy $ 38.70 90.0 Woodstone CRK Sherry Cask $ 135.75 94.0 Woodstone Creek Single Peated Malt Whsky $ 103.95 93.0 Other Whiskey

0876B Bernheim Original Wheat 1840B Cakfaddy Carolina Moonshine 3526B Georgia Moon Corn Whiskey 4868B Ikkomon Shochu 5255B Jr. Johnsons Midnight Moon 9686B XXX Shine

$ $ $ $ $ $

23.90 17.75 10.35 34.60 17.75 18.65

90.0 80.0 80.0 50.0 80.0 88.8

Brandy 0051B Alize Cognac Vs 0084B Ansac Vs Cognac 0089B Bela Osa 0341B Asbach Uralt Brandy 0453B Metaxa Five Star Brandy 0456B Courvoisier Vsop Cognac 4Yr 0461B Hennessy V S 0461D Hennessy V S 0461E Hennessy V S 0461L Hennessy V S 0462B Martell Vs Cognac 0463B Remy Martin Vsop Cognac 0463D Remy Martin Vsop Cognac 0463E Remy Martin Vsop Cognac 0463L Remy Martin Vsop Cognac 0464B St Remy Vsop Authentic Bdy 0464D St Remy Vsop Authentic Bdy 0469B Paul Masson Grand Amber 3Yr 0469D Paul Masson Grand Amber 3Yr 0469L Paul Masson Grand Amber 3Yr 0470B Christian Brothers Brandy 0470D Christian Brothers Brandy 0470L Christian Brothers Brandy 0472B Arrow Ginger Brandy 0479B Lairds Apple Jack 6Yr 0480B Courvoisier V S Cognac 2Yr 0480D Courvoisier V S Cognac 2Yr 0480L Courvoisier V S Cognac 2Yr 0481B Coronet Vsq 0481D Coronet Vsq 0481L Coronet Vsq 0482B Paramount Blackberry Brndy 0482D Paramount Blackberry Brndy 0482L Paramount Blackberry Brndy 0483B Paramount Cherry Brandy 0483D Paramount Cherry Brandy 0488B Paramount Apricot Brandy 0488D Paramount Apricot Brandy 0488L Paramount Apricot Brandy 0490B Dekuyper Blackberry Brandy 0668B Arrow Blackbrry Bdy 0682B Dek Apricot Bdy 0696B Paramount Peach Bdy 0711B Mr Boston Blackberry Brndy 0863B Navip Slivovitz 8Yr 0874B Remy Martin Louis X111

0877L Bertagnolli Grappino

1577B Calvados Bld Grnd Appl Bdy 1618E Christian Brothers Amber 200Ml 1623B Conjure Cognac 1623E Conjure Cognac 1625E Courvoisier Vs 200Ml 2Yr 1629E E & J Vs 2 200Ml 1630E E & J Vsop 200Ml 1642E Hennessy Vsop 200Ml 1644E Hennessy Vs Flask 1665E Paul Masson Vs 200 3Yr 1666E Paul Masson Vsop 200Ml 4Yr 1669E Remy Martin Vs 200Ml 1670E Remy Martin Vsop 200Ml 1671E Remy Martin 1738 Accor 2018B Christian Bros Frost White 2020B Christian Bro Grn Rsv Vsop 2023B Christian Bro Honey 2265B Conjure Cognac 2327B Courvoisier C 2335B Courvoisier Xo Cognac 2348B Courvoisier Exclusif 4Yr 2349B Courvoisier 12 2350B Courvoisier 21 2728B Don Pedro Reserva Especial 2850B Dujardin Vsop 2871B E & J Superior Rsv Vsop 2871D E & J Superior Rsv Vsop 2871L E & J Superior Rsv Vsop 2873B E & J 2873D E & J 2873L E & J 2875B E & J Superior Rs Vsop Traveler

$ 16.90 80.0 $ 15.15 80.0 $ 7.05 80.0 $ 24.05 80.0 $ 18.65 76.0 $ 29.00 80.0 $ 28.70 80.0 $ 65.95 80.0 $ 19.60 80.0 $ 37.65 80.0 $ 25.60 80.0 $ 35.10 80.0 $ 78.15 80.0 $ 27.75 80.0 $ 47.25 80.0 $ 10.60 80.0 $ 21.45 80.0 $ 10.80 80.0 $ 19.90 80.0 $ 12.80 80.0 $ 9.90 80.0 $ 22.30 80.0 $ 11.50 80.0 $ 8.20 60.0 $ 15.15 80.0 $ 25.60 80.0 $ 51.05 80.0 $ 33.40 80.0 $ 8.15 80.0 $ 18.80 80.0 $ 10.60 80.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 9.90 75.0 $ 10.85 75.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 10.55 70.0 $ 8.20 60.0 $ 10.55 70.0 $ 9.90 75.0 $ 6.45 70.0 $ 18.25 100.0 $2093.20 80.0 $ 15.40 84.0 $ 36.75 80.0 $ 2.95 80.0 $ 27.10 80.0 $ 6.80 80.0 $ 6.40 80.0 $ 2.90 80.0 $ 3.15 80.0 $ 13.35 80.0 $ 6.05 80.0 $ 2.90 80.0 $ 3.30 80.0 $ 8.50 80.0 $ 9.40 80.0 $ 12.90 80.0 $ 10.80 70.0 $ 11.25 80.0 $ 11.65 70.0 $ 25.60 80.0 $ 32.55 80.0 $ 105.65 80.0 $ 24.00 80.0 $ 43.95 80.0 $ 219.35 80.0 $ 5.80 80.0 $ 19.85 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 13.50 80.0 $ 11.15 80.0 $ 21.65 80.0 $ 12.35 80.0 $ 10.65 80.0

APRIL 2013 Ohio Beverage MONTHLY 65

Ohio Wholesale Price List 2876B E & J Traveler Bdy 2877B E & J Xo 2954B Excellentia Gold Sliv Brandy 4011B Hardy Vs 4074B Hennessy Black 4074L Hennessy Black 4076B Hennessy Richard 4080B Hennessy Paradis 4084E Hennessy V S 200Ml 4087B Hennessy Vs Historic 4092B Hennessy Vsop Cognac 4092L Hennessy Vsop Cognac 4103B Hennessy X O

4944B J C Cognac Vsop 4998B Jacque Cardin Grape France 5001B Poli Po Traminar Grappa 5486B Korbel

5486D Korbel

5509B Lairds Apple Brandy 100 5510B Lairds Rare Apple Brandy 5512B Lairds Old Apple Brandy 90Mo 5532B Landy Vs Cognac 5548B Larresingle Armagnac XO 5871B Leroux Polish Blackberry 6072L Manastirka

6095B Maraska Slivovitz Kosher 6259B Martell Cordon Bleu Cognac 6267B Martell Xo 12Yr 6270B Martell Vsop

6525B Meukow V.S.

6545B Metaxa Amphora 7 Star 6603B Moletto Grappa D'nebbiolo 6615L Montenegro Lozova Rakija 7816B Paramount Ginger Brandy 7976B Paul Masson Grnd Ambr Vsop 4Yr 7976D Paul Masson Grnd Ambr Vsop 4Yr 7993B Presidente Brandy 8354B Raynal Napoleon Vsop 8386B Remy Martin Extra

8389B Remy Martin 1738 Accord 8394B Remy Martin Xo Excellence 8404B Remy Martin V 8405B Remy Martin Vs Grand Cru 8648B Salignac

9736B Zuta Osa

$ 10.35 $ 13.40 $ 20.40 $ 25.20 $ 31.75 $ 44.65 $3314.55 $ 723.55 $ 8.15 $ 27.35 $ 47.45 $ 69.05 $168.70 $ 14.35 $ 9.05 $ 23.75 $ 9.05 $ 12.10 $ 20.40 $ 26.10 $ 18.65 $ 12.05 $ 82.40 $ 9.55 $ 29.55 $ 23.65 $ 112.85 $121.60 $ 31.75 $ 20.40 $ 24.50 $ 30.00 $ 9.90 $ 8.15 $ 12.10 $ 24.05 $ 13.40 $ 12.55 $ 342.85 $ 43.05 $139.05 $ 35.10 $ 29.10 $ 16.90 $ 29.35

80.0 80.0 80.0 80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

$ 7.10 $ 12.70 $ 12.40 $ 7.10 $ 8.15 $ 17.95 $ 6.50 $ 13.25 $ 9.75 $ 19.85 $ 12.35 $ 16.90 $ 33.65 $ 7.55 $ 24.15 $ 16.20 $ 8.85 $ 13.20 $ 15.15 $ 30.15 $ 28.85 $ 17.80 $ 38.10 $ 17.05 $ 24.25 $ 12.40 $ 7.15 $ 19.85 $ 12.70 $ 7.10 $ 7.70 $ 16.70 $ 10.65 $ 4.05 $ 25.60 $ 12.45 $ 7.15 $ 21.25 $ 5.75 $ 18.65 $ 39.75 $ 26.45 $ 15.15 $ 27.75 $ 16.90 $ 6.45 $ 4.20 $ 2.95 $ 3.30 $ 4.35 $ 25.60 $ 30.80 $ 7.70 $ 42.65 $ 3.25 $ 18.85 $ 30.00 $ 59.85 $ 13.35 $ 26.45 $ 12.85 $ 7.70 $ 17.10 $ 12.55

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 84.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 94.0 80.0 80.0 80.0 80.0 94.6 84.0 90.0 80.0 85.2 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 87.0

Gin 0193L Aristocrat Gin 0303D Fleischmanns Gin 0304D Crystal Palace Gin 0304L Crystal Palace Gin 0305B Seagrams Extra Dry Gin 0305D Seagrams Extra Dry Gin 0305E Seagrams Extra Dry Gin 0305L Seagrams Extra Dry Gin 0308B Gordons Gin

0308D Gordons Gin

0308L Gordons Gin

0313B Beefeater Gin 0313D Beefeater Gin 0313E Beefeater Gin 0313L Beefeater Gin 0319D Paramount 90 Gin 0319L Paramount 90 Gin 0320D Calvert Gin

0322B Bombay Gin

0322D Bombay Gin

0322L Bombay Gin

0326B Tanqueray Gin 0326D Tanqueray Gin 0326E Tanqueray Gin 0326L Tanqueray Gin 0327D Glenmore Gin

0327L Glenmore Gin

0329D Booths Gin 0330D Hallers Gin

0330L Hallers Gin

0339B Gilbeys Gin

0339D Gilbeys Gin

0339L Gilbeys Gin

0340L Senators Club Gin 4Yr 0380B Aviation Gin 0563D Barton Gin

0563L Barton Gin

0962B Bluecoat Gin

1324B Bombardier Military 1327B Bombay Sapphire Gin 1327D Bombay Sapphire Gin 1327L Bombay Sapphire Gin 1369B Boodles British Gin 1476B Brewriver East End Dry Gin 1495B Brokers Gin

1522B Burnetts Gin Traveler 1659E Paramount Gin 1660E New Amsterdam 200Ml 1673E Seagrams Extra Dry 200 1680E Tanqueray Gin 200Ml 1760B Caorunn Gin 2508B Dancing Tree Spicebush Gin 3555B Gilbeys Gin Traveler 3728B Nolets Silver Gin 3780B Gordons Traveler 3904L Greenalls Gin 4073B Hendrick's Gin 4073D Hendrick's Gin 6379D Mc Cormick Gin 6062B Magellan 6379D Mc Cormick Gin 6379L Mc Cormick Gin 6444D Meiers No 94 Gin 6621B Monopolowa Vienna Dry Gin

66 Ohio Beverage MONTHLY APRIL 2013

6690L Mr Boston English Mrkt Gin 6716B New Amsterdam Gin 6716D New Amsterdam Gin 6716L New Amsterdam Gin 7868D Paramount Gin 80 7868L Paramount Gin 80 8235B Pinnacle Gin

8235D Pinnacle Gin

8274B Plymouth Gin

8436B Right Gin

8883B Seagrams Apple Twst Gin 8889B Seagrams Distillers Rsv 8889D Seagrams Distillers Rsv 8900B Seagram Extra Dry Gn Trv 8902B Seagram's Grape Gin 8905B Seagrams Lime Twisted Gin 8905D Seagrams Lime Twisted Gin 8905L Seagrams Lime Twisted Gin 8914B Seagrams Orange Twist Gin 8995B Burnetts White Satin Gin 8995D Burnetts White Satin Gin 8995L Burnetts White Satin Gin 9072B Smooth Ambler Greenbrier 9153B Tanqueray No 10 9157B Tanqueray Rangpur 9195L 3 Islands Gin 9356L Undo's Gin 9504B Watershed Distillery Gin 9529D Well Gin 9529L Well Gin 9604B Whitley Neill Gin 9669B Woodstone Creek Gin

9669E Woodstone Creek Gin

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.00 10.45 20.55 15.00 13.60 8.00 8.80 17.60 30.00 24.75 8.15 10.80 20.55 8.15 4.40 8.15 17.95 8.20 8.15 6.45 13.60 11.50 25.60 25.60 19.40 3.15 20.70 24.65 13.05 7.90 8.90 28.70 5.70

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 92.0 88.0 88.0 88.0 80.0 94.0 94.0

Rum 0065B Admiral Nelson Spiced Rum 0065D Admiral Nelson Spiced Rum 0065L Admiral Nelson Spiced Rum 0077B Admiral Nelson Cherry 0094B Appleton Estate Extra 12Yr 0095B Appleton White Rum 0096B Appleton Estate Reserve 0097B Appleton Special Gold Rum 0098B Appleton Estate 21 0099B Appleton Vx 0099D Appleton Vx 0197L Aristocrat Rum 0355B Atlantico 0390B Bacardi 8 Rum 8Yr 0392B Bacardi Arctic Grape 0394B Bacardi Big Apple 0397B Bacardi Gold Reserve 0400B Bacardi Coco Rum 0401B Bacardi Select Rum 0401L Bacardi Select Rum 0402B Bacardi Gold Traveler 0405B Bacardi Dragonberry 0405D Bacardi Dragonberry 0412B Bacardi Limon Rum 0412D Bacardi Limon Rum 0412L Bacardi Limon Rum 0420B Bacardi O Rum 0420L Bacardi O Rum 0422B Bacardi Oakheart 0422D Bacardi Oakheart 0425B Bacardi Peach Red 0427B Bacardi Pineapple Fusion 0432B Bacardi Razz Rum 0439B Bacardi Superior Traveler 0441B Bacardi Grand Melon 0444E Bacardi Multi-Flavored Pak 0447B Bacardi Torched Cherry 0448B Bacardi Rock Coconut 0501D Mr Boston Light 0501L Mr Boston Light 0502D Mr Boston Dark 0502L Mr Boston Dark 0510B Bacardi 151 Rum 0510L Bacardi 151 Rum 0512B Bacardi Gold Rum 0512D Bacardi Gold Rum 0512L Bacardi Gold Rum 0524B Barbancourt Res. Speciale 0536D Ronrico Gold Rum 0536L Ronrico Gold Rum 0537B Ronrico Silver Rum 0537D Ronrico Silver Rum 0537L Ronrico Silver Rum 0539B Myers Original Dark Rum 0539D Myers Original Dark Rum 0539L Myers Original Dark Rum 0544B Bacardi Superior Light 0544D Bacardi Superior Light 0544E Bacardi Superior Light 0544L Bacardi Superior Light 0547B Bacardi Wolf Berry 0869B Bacardi Anejo 0899B Black Beard Spiced Rum 0947B Blackheart Prem Spiced Rum 0965D Bocador White Rum Florida 0965L Bocador White Rum Florida 1010B 10 Cane Rum 1010E 10 Cane Rum 1494B Brugal Anejo Rum 1550L Calico Jack Spiced Rum 1565B Cabana Cachaca 1578B Calypso Spiced Rum 1656E Lady Bligh Spiced 1755B Captain Morgan Spice Rum 1755D Captain Morgan Spice Rum 1755E Captain Morgan Spice Rum

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6.45 70.0 12.70 70.0 8.00 70.0 6.45 60.0 19.65 80.0 9.90 80.0 17.75 80.0 13.25 80.0 50.60 86.0 14.25 80.0 24.95 80.0 8.00 80.0 25.60 80.0 17.65 80.0 11.65 70.0 7.50 70.0 14.80 80.0 11.65 70.0 11.65 80.0 15.00 80.0 11.65 80.0 11.65 70.0 24.70 70.0 11.65 70.0 24.70 70.0 16.75 70.0 11.65 70.0 8.25 70.0 13.20 70.0 28.05 70.0 11.65 70.0 11.65 70.0 11.65 70.0 11.65 80.0 11.65 70.0 4.95 70.0 11.65 70.0 9.80 70.0 13.60 80.0 7.50 80.0 13.60 80.0 7.50 80.0 17.65 151.0 22.80 151.0 15.00 80.0 22.05 80.0 16.75 80.0 10.20 80.0 16.70 80.0 11.25 80.0 8.75 80.0 19.35 80.0 11.45 80.0 15.70 80.0 22.85 80.0 20.05 80.0 11.65 80.0 22.05 80.0 8.80 80.0 15.00 80.0 11.65 70.0 15.85 80.0 12.50 86.0 11.65 93.0 14.40 80.0 8.20 80.0 25.60 80.0 10.75 80.0 17.75 80.0 8.80 70.0 10.65 80.0 12.70 70.0 3.80 72.5 14.95 70.0 28.45 70.0 8.75 70.0

www.ohiobeveragemonthly.com

Ohio Wholesale Price List 1755L Captain Morgan Spice Rum $ 18.30 70.0 1757B Capt Morgan Spiced 100 $ 18.10 100.0 1757D Capt Morgan Spiced 100 $ 31.65 100.0 1758B Capt Morgan Spiced 100 Trvl $ 18.10 100.0 1761B Captain Morgan Blk Spiced Rum $ 17.70 94.6 1762B Captain Morgan Traveler Rum $ 14.95 70.0 1763B Captain Morgan Lime Bite $ 14.95 70.0 1766L Capt Morgan Parrot Bay Cocont $ 17.55 90.0 1768B Captain Morgan Slvr Spice $ 14.95 70.0 1769B Captain Morgan Pvt Stock $ 20.10 80.0 1772L Captain Morgan Tattoo $ 17.75 70.0 1827D Castillo Gold Label $ 16.30 80.0 1827L Castillo Gold Label $ 8.65 80.0 1829B Castillo Silver Rum $ 7.05 80.0 1829D Castillo Silver Rum $ 16.30 80.0 1829L Castillo Silver Rum $ 8.65 80.0 1838B Castillo Spiced Rum $ 6.50 70.0 1838L Castillo Spiced Rum $ 8.65 70.0 2067B Clement Creole Shrubb $ 29.95 80.0 2069B Clement Vsop $ 34.30 80.0 2315B Coruba Spiced $ 4.25 80.0 2388B Crusoe Organic Spiced Rum $ 29.45 151.0 2398L Cruzan 151 Prf Rum $ 17.45 151.0 2400L Cruzan Black Cherry $ 6.80 55.0 2401L Cruzan Bananna $ 6.80 55.0 2402L Cruzan Pineapple $ 6.80 55.0 2403L Cruzan Blackstrap $ 14.25 80.0 2415B Cruzan Estate Diamond $ 14.95 80.0 2416L Cruzan Mango $ 6.80 55.0 2417B Cruzan Estate Sngl Brl Rum $ 18.45 80.0 2418B Cruzan Junkanu Citris $ 9.85 70.0 2419L Cruzan Coconut $ 6.80 55.0 2421L Cruzan Vanilla $ 6.80 55.0 2422B Cruzan Estate Dark $ 9.90 80.0 2423B Cruzan Estate Light $ 9.90 80.0 2423D Cruzan Estate Light $ 10.75 80.0 2424L Cruzan Guava $ 6.80 55.0 2425B Cruzan 9 $ 10.10 80.0 2734B Don Q Cristal $ 9.65 80.0 2739B Don Q Gold $ 9.65 80.0 2936B English Harbour $ 23.00 80.0 2943B Erie Island Silver Rum $ 21.95 80.0 3787B Goslings Black Seal $ 15.20 80.0 5209B John Mcculloch Rum $ 22.10 80.0 5488B Kraken Black Spiced $ 16.90 94.0 5488D Kraken Black Spiced $ 24.95 94.0 5493L Lady Bligh Banana $ 8.00 48.0 5495L Lady Bligh Cherry $ 8.00 48.0 5498B Lady Bligh Spiced Traveler $ 7.30 72.5 5499B Lady Bligh Spiced $ 7.30 72.5 5499D Lady Bligh Spiced $ 14.45 72.5 5499L Lady Bligh Spiced $ 8.85 72.5 5500L Lady Bligh Coconut $ 8.00 48.0 5502L Lady Bligh Mango $ 8.00 48.0 5503L Lady Bligh Pineapple $ 8.00 48.0 5504L Lady Bligh Vanilla $ 8.00 48.0 5505B Lady Bligh 151 Rum $ 13.40 151.0 6068B Malibu Black $ 12.55 70.0 6069B Malibu Rum $ 24.95 48.0 6069D Malibu Rum $ 22.30 48.0 6069L Malibu Rum $ 16.70 48.0 6071B Malibu Red $ 14.30 70.0 6115B Margaritaville Jamican SPI $ 12.55 70.0 6115L Margaritaville Jamican SPI $ 18.00 70.0 6120B Margaritaville Prem Dark $ 12.55 80.0 6121B Margaritaville Prem Silver $ 12.55 80.0 6360D Mc Cormick Rum $ 14.05 80.0 6360L Mc Cormick Rum $ 8.05 80.0 6441D Meiers Gd Label V Islands $ 14.45 80.0 6441L Meiers Gd Label V Islands $ 8.25 80.0 6442D Meiers Wh Lab V Islnd Rum $ 14.45 80.0 6442L Meiers Wh Lab V Islnd Rum $ 8.25 80.0 6643D Montego Bay Silver $ 14.05 80.0 6651B Mt Gay Xtra Old Rum $ 12.70 86.0 6652B Mt Gay Eclipse $ 16.00 80.0 6652D Mt Gay Eclipse $ 26.70 80.0 6653B Mt Gay Eclipse Silver $ 13.40 80.0 6654B Mt Gay Black $ 21.25 80.0 6655B Mt Gay 1703 Old Cask Selec $ 39.65 86.0 6699L Myers's Platinum $ 9.25 80.0 7692B Oronoco Platinum Reserve $ 34.40 80.0 7722B Panama Jack Spiced

$ 25.40 70.0 7730L Paramount 151 $ 19.35 151.0 7788L Paramount Dragon Fruit $ 10.60 80.0 7835B Paramount Gold Lbl $ 7.30 80.0 7835D Paramount Gold Lbl $ 14.45 80.0 7835L Paramount Gold Lbl $ 8.25 80.0 7836B Paramount White Lbl $ 7.30 80.0 7836D Paramount White Lbl $ 14.45 80.0 7836L Paramount White Lbl $ 8.25 80.0 7839L Paramount Whipt Creme $ 10.60 80.0 8326B Pyrat X O Reserve $ 21.85 80.0 8329B Pyrat Cask 1623 $ 121.40 80.0 8330B Pucker Citrus Squeeze $ 12.55 70.0 8331B Pucker Grape Gone Wild $ 12.55 70.0 8332B Pucker Sour Apple Sass $ 12.55 70.0 8333B Pucker Wild Cherry Tease $ 12.55 70.0 8474B Rogue Dark Rum $ 27.35 80.0 8475B Rogue $ 18.90 80.0 8498B Ron Matusalem Classico $ 16.90 80.0 8500B Ron Matusalem Gran Reserva $ 10.60 80.0 8502B Ron Matusalem Platino $ 5.95 80.0 8533D Ronrico Clipper Spiced Rum $ 14.05 70.0 8645B Sailor Jerry Spic Navy Rum $ 16.90 92.0 8645D Sailor Jerry Spic Navy Rum $ 30.15 92.0 8645L Sailor Jerry Spic Navy Rum $ 21.10 92.0 8646B Sailor Jerry Spiced Travlr $ 16.90 92.0 8881B Seagrams Brazil Citrus Rum $ 3.45 70.0 8882B Seagrams Brazilian $ 3.45 80.0 8957B ShellBack Silver $12.55 80.0 8958B Shellback Spiced Rum $12.55 80.0 9065B Spiced Jack No 94 $12.30 94.0 9080B Spirits Of Yellow Springs $17.65 44.0

www.ohiobeveragemonthly.com

9229B Tommy Bahama Golden Sun $ 9.15 80.0 9230B Tommy Bahama White Sand $ 9.15 80.0 9307L Trader Vics Priv Sel Silvr $ 10.60 80.0 9357L Undo's Rum $ 20.60 80.0 9358L Undo's Spiced Rum $22.30 80.0 9530D Well Rum $ 14.65 88.0 9530L Well Rum $ 8.30 88.0 9570B Whaler's Vanilla $ 6.20 60.0 9675B Wray & Nephew Wh Overproof $ 16.00 126.0 9711L Ypioca Cachaca Crystal $15.30 78.0 9729B Zaya Rum $ 25.60 80.0 Scotch 0018B Aberlour 18 Yr $ 86.65 86.0 0019B Aberlour 12 Yr Sm $ 38.70 86.0 0020B Aberlour A'bunadh $ 54.55 119.0 0031B Aberfeldy 12 Yr $ 44.10 80.0 0032B Aberfeldy 21 Yr $150.00 80.0 0103B Ardmore Scotch $ 22.00 92.0 0107B Ardbeg 10Yr Single Malt $ 43.05 92.0 111B Ardbeg Galileo $82.35 98.0 1474B Bowmore 12 Yr

$ 39.55 80.0 0201B Pinch - Haig 15 Yr $ 29.70 80.0 0202B Dewars $ 19.40 80.0 0202D Dewars

$41.45 80.0 0202E Dewars $ 21.15 80.0 0202L Dewars $ 27.35 80.0 0204B Johnnie Walker Red 12 Yr $ 21.15 80.0 0204D Johnnie Walker Red 12 Yr $ 42.40 80.0 0204L Johnnie Walker Red 12 Yr $ 27.35 80.0 0206D Ushers Green Stripe $ 22.25 80.0 0208B Lauders 3 Yr $ 8.15 80.0 0208D Lauders 3 Yr

$ 17.10 80.0 0208L Lauders 3 Yr $ 10.35 80.0 0212B Grants Stand Fast $ 14.25 80.0 0212D Grants Stand Fast $ 31.90 80.0 0213D Old Smuggler $ 18.80 80.0 0213L Old Smuggler $ 11.45 80.0 0215B Chivas Regal $ 27.35 80.0 0215D Chivas Regal $ 58.10 80.0 0215L Chivas Regal $ 38.55 80.0 0225B Cutty Sark $ 16.85 80.0 0225D Cutty Sark $ 33.55 80.0 0225L Cutty Sark $ 21.10 80.0 0227B White Horse $ 12.55 80.0 0232B Johnnie Walker Black 12 Yr $ 33.35 80.0 0232D Johnnie Walker Black 12 Yr $ 69.15 80.0 0232L Johnnie Walker Black 12 Yr $ 43.00 80.0 0238B J & B Rare $ 18.95 80.0 0238D J & B Rare $ 36.35 80.0 0238L J & B Rare $ 23.70 80.0 0239B Grand Macnish 3 Yr $ 8.15 80.0 0239D Grand Macnish 3 Yr $ 17.50 80.0 0239L Grand Macnish 3 Yr $ 10.60 80.0 0241D Highland Mist 3 Yr $ 16.65 80.0 0241L Highland Mist 3 Yr $ 9.75 80.0 0246D Inverhouse 3 Yr $ 16.50 80.0 0246L Inverhouse 3 Yr $ 10.45 80.0 0249D J W Dant Scotch $ 9.85 80.0 0253B Ballantines $ 15.15 80.0 0281B Jameson Irish Whsky $ 20.40 80.0 0281D Jameson Irish Whsky $ 46.75 80.0 0281L Jameson Irish Whsky $ 30.70 80.0 0282B Bushmills Irish Wsky $ 17.55 80.0 0282L Bushmills Irish Wsky $ 28.90 80.0 0375B Auchentoshan 3 Wood Sms $ 49.20 86.0 0377B Auchentoshan Classic Sms $ 24.75 80.0 0493B Balvenie Single 15Yr $ 73.60 95.6 0496B Balvenie 14 Caribbean Cask $ 57.00 86.0 0497B Balvenie Doublewood 12 Yr $ 48.30 86.0 0504B Balvenie Portwood 21 Yr

$156.45 86.0 0908B Black Bush Irish Whsky $ 31.00 80.0 1481B Bowmore Legend Sms $ 23.00 80.0 1486B Bunnahabhain Red Seal $ 87.80 80.0 1488B Bunnahabhain 12 Yr $ 47.45 80.0 1490B Buchanan Deluxe 12 Scotch $ 29.85 80.0 1498B Bruichladdich Rocks $ 48.50 92.0 1519B Bushmills 16 Yr Single Malt $ 58.65 80.0 1520B Bushmills 10 Yr Irish $ 35.45 80.0 1636E Glenfiddich 45 Combo

$ 29.60 82.0 1648E Jameson Irish Whsky $ 6.80 80.0 1751B Caol Ila 12 Yr Scotch $ 44.30 86.0 2004B Chivas Royal Salute 21Yr

$191.40 80.0 2005B Chivas Regal 25

$218.90 80.0 2006B Chivas Regal 18 Yr $ 43.05 80.0 2052D Clan Macgregor Scotch $ 17.20 80.0 2052L Clan Macgregor Scotch $ 10.70 80.0 2074B Clontarf Classic Blend $ 17.60 80.0 2078B Clynelish $ 31.05 92.0 2261B Concannon Irish Whiskey $ 16.90 80.0 2355B Cragganmore Sngl Malt Scot 12 Yr $ 48.30 80.0 2491B Dalmore Stillman 28 Yr

$ 117.60 90.0 2495B Dalmore 12 $ 36.10 80.0 2498B Dalwhinnie Sngl Malt Scotc 15 Yr

$ 52.70 86.0 2671B Dewars Highlander Honey $ 22.15 80.0 2673B Dewar's Signature

$189.75 86.0 2674B Dewars Spec Rsv 12 Yr Bln Scotch $ 26.45 80.0 2999B Famous Grouse 12 Yr $ 23.90 80.0 3003B Feckin Irish Whsky $ 16.90 80.0 3606B Glenfiddich Spec Res 12 Yr $ 36.10 80.0 3607B Glen Garioch $ 16.35 86.0 3611B Glenkinchie 12 Yr $ 46.60 86.0 3620B Glenfiddich Soler Rsv 15 Yr $ 43.95 80.0 3625B Glenfiddich Ancnt Rsv 18 Yr $ 76.20 86.0 3633B Glenfiddich Grand Reserva $ 139.00 80.0 3634B Glenfiddich 15Yr Distly Edition $ 51.80 102.0 3640B Glenlivet 18 Year $ 77.95 86.0 3641B Glenlivet Single Malt 12 Yr $ 36.10 80.0 3641D Glenlivet Single Malt 12 Yr $ 68.55 80.0 3641L Glenlivet Single Malt 12 Yr $ 43.75 80.0 3643B Glenlivet Archive 86 21 Yr

$120.70 86.0

APRIL 2013 Ohio Beverage MONTHLY 67

Ohio Wholesale Price List 3645B Glenmorangie 10 Yr 3646B Glenlivet French Oak 15 Yr 3647B Glenlivet Nadurra 16 Yr 3649B Glenmorangie Lasanta 3650E Glenmorangie 10 Yr - 100Ml 3654B Glenlivet Nadurra Trium 91 3656B Glenmorangie Quinta Ruban 3658B Glenmorangie Nectar D Or

3697B Glenrothes Select Reserve

3699B Glenrothes Scotch 3835B Grand Macnish 12 4291B Highland Park Sngl Malt 12Yr 4296B Highland Park 18Y

4895B Irishman Original Clan Whiskey 4895L Irishman Original Clan Whiskey 5075B Jameson Gold 5079B Jameson Vintage Res.

5081B Jameson 18 Yr 5083B Jameson 12 Yr 5145B John Barr Red 5145D John Barr Red 5207B J. Mcdougals Bladnoch 5212B John Power & Son Irish Gld 5220B Johnnie Walker Blue

5222B Johnnie Walker Double Black 5225B Johnny Walker Blk 100 Annivesary 5229B Johnnie Walker Gold 18 Yr 5230B Johnie Walker Swing 5231B Johnnie Walker Grn 5384B Kilbeggan 5507B Lagavaulin Distillers Ed. 5508B Lagavaulin Single Malt 16 Yr 5542B Laphroaig 18 Yr 5543B Laphroaig Cask Strength 10 Yr 5544B Laphroaig Single Malt 10 Yr 6012B Macallan Cask Strength Sms 6013B Macallan 12 Yr Single Malt 6013D Macallan 12 Yr Single Malt 6016B Macallan 18 Yr Single Malt

6017B Macallan Fine Oak 10 Yr 6018B Macallan Fine Oak 15 Yr 6024B Macallan 25 Yr

6025B Macallan 30 Yr

6344B Mcclellands Islay 6346B Mcclellands Highlnd 6395B Mcivor Scotch 6574B Midleton

6576B Michael Collins Blended 6747B Oban Distillers Addition 6748B Oban Single Malt 14 7480B Old Pulteney 12 Yr 7721L Paddy Irish Whiskey 7980D Passport Scotch 8327D Queen Anne 8327L Queen Anne 8480B Rogue Malt Whiskey 8383B Redbreast Irish Whiskey 12 Yr 8853D Scoresby Scotch 8983B Singleton Single Malt 12 Yr 9026B Slane Castle 9063B Speyburn Single Malt 10 Yr 9064B Speyburn Bradan Orach 9145B Talisker Single Malt 10 Yr 9150B Tamdhu Scotch Whiskey 10 Yr 9188B Famous Grouse 9188D Famous Grouse 9317B Tullamore Dew - Ireland 9317L Tullamore Dew - Ireland 9605B Wild Scotsman 15 Yr

9606B Wild Scotsman Black Label

$ 34.35 $ 47.45 $ 56.15 $ 43.05 $ 15.50 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 16.90 $ 37.85 $107.00 $ 17.65 $ 26.90 $ 56.15 $ 173.90 $ 77.95 $ 36.95 $ 11.40 $ 16.15 $ 77.45 $ 21.25 $ 203.95 $ 39.50 $ 36.85 $ 81.70 $ 37.90 $ 50.50 $ 14.30 $ 86.90 $ 78.25 $ 61.60 $ 55.45 $ 41.35 $ 51.80 $ 43.05 $ 86.00 $ 131.20 $ 34.35 $ 76.20 $ 686.05 $1217.60 $ 20.15 $ 20.15 $ 11.65 $ 125.95 $ 21.25 $ 69.45 $ 72.90 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 51.80 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 22.65 $ 24.30

86.0 80.0 112.4 92.0 89.2 96.0 92.0 92.0 80.0 86.0 80.0 86.0 86.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

$ 17.05 $ 18.65 $ 28.40 $ 13.40 $ 37.40 $ 9.50 $ 10.85 $ 47.45 $ 43.05 $ 38.70 $ 13.95 $ 38.70 $ 27.35 $ 31.75 $ 5.50 $ 8.00 $ 14.65 $ 5.25 $ 15.50 $ 19.30 $ 28.20 $ 21.25 $ 23.90 $ 13.65 $ 21.05 $ 9.60 $ 16.90 $ 38.45 $ 42.65 $ 34.35 $ 15.15 $ 17.75 $ 10.70 $ 43.30 $ 44.80 $ 43.05 $ 36.05 $ 17.85 $ 33.65

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0

Tequila 0038L Agavales Tequila Gold 110 0039B Agavero Orange Tequila 0040B Agave Loco 0048B Agavales Gold 80 0050B Alien Tequila Silver 0093L Aqui Vamos Teq Blanco 0371B Asombroso Silver 0372B Avion Anejo 0373B Avion Reposado 0374B Avion Silver 0487B Baluarte Tequila 1544B Cabo Wabo Anejo 1545B Cabo Wabo Blanco 1546B Cabo Wabo Reposado 1628E Cuervo Especial Silver 200 1662E Patron Anejo 1664E Patron Silver 200Ml 1674E Sauza Hornitos Plata 1676E Patron Reposado 1810B Casa Noble Crystal 1846B Cazadores Anejo 1847B Cazadores Blanco 1848B Cazadores Reposado 1857B Centenario Plata 1858B Centenario Reposado 1859B Centenario Rosangel 1860B Centenario Tenampa Azul 1861B Chamucos Blanco Esp Teq 1862B Chamucos Reposado Esp Teq 2280B Corazon Tequila Anjeo 2281B Corazon Blanco 2282B Corazon Reposado 2306B Coronado Tequila 2317B Corzo Reposado 2381B Cruz Del Sol Reposado 2382B Cruz Del Sol Silver 2318B Corzo Silver 2410B Cuervo Especial 2410D Cuervo Especial

68 Ohio Beverage MONTHLY APRIL 2013

2410E Cuervo Especial $ 13.75 80.0 2410L Cuervo Especial $ 23.50 80.0 2411B 1800 Reposado Teq $ 24.60 80.0 2411D 1800 Reposado Teq $ 33.65 80.0 2411L 1800 Reposado Teq $ 29.80 80.0 2710B Don Eduardo Anejo $ 30.00 80.0 2721B Don Julio Anejo $ 51.80 80.0 2721E Don Julio Anejo $ 26.65 80.0 2722B Don Julio Blanco $ 43.90 80.0 2722D Don Julio Blanco $ 36.75 80.0 2724B Don Julio Reposado $ 45.65 80.0 2725B Don Julio Real $263.50 80.0 2726B Don Julio 70Th Anniversary $ 61.50 80.0 2758B Dos Lunas Teq Anejo $21.45 80.0 2759B Dos Lunas Teq Reposado $17.15 80.0 2760B Dos Lunas Silver $ 31.75 80.0 2761B Dos Manos Blanco $ 7.75 80.0 2883B El Arco Anejo $ 50.75 80.0 2884B El Arco Blanco $ 43.70 80.0 2885B El Arco Reposado $ 50.75 80.0 2891B El Caballo Estrella Mixto $16.00 80.0 2894B 1800 Coconut Tequila $24.60 70.0 2899B El Charro Reposado $12.55 80.0 2900B El Charro Silver $12.55 80.0 2903B 1800 Tequila Silver $ 24.60 80.0 2903D 1800 Tequila Silver $ 33.65 80.0 2903L 1800 Tequila Silver $ 29.80 80.0 2905B 1800 Select Silver $ 30.00 100.0 2907B El Grado Blanco $ 17.05 80.0 2908B 1800 Collection Extra Anejo

$ 1556.30 80.0 2909B El Mayor Anejo $ 30.00 80.0 2910B El Mayor Blanco $ 21.25 80.0 2911B El Mayor Reposado $ 17.10 80.0 2914B El Jimador Anejo $ 10.00 80.0 2916B El Jimador Blanco $ 16.00 80.0 2916D El Jimador Blanco $ 28.40 80.0 2917B El Jimador Reposado $ 16.00 80.0 2917D El Jimador Reposado $ 28.40 80.0 2913B El Tesoro Platinum $33.45 80.0 2921B El Tesoro Repasado Teq $37.85 80.0 2926B El Toro Gold $ 10.80 80.0 2926D El Toro Gold $ 23.15 80.0 2926L El Toro Gold $ 15.80 80.0 2927B El Toro Silver $ 10.80 80.0 2927D El Toro Silver $ 16.65 80.0 2927L El Toro Silver $ 15.80 80.0 2937B Espolon Blanco $ 20.40 80.0 2940B Espolon Reposado $ 20.40 80.0 2957L Exotico Blanco $ 15.00 80.0 2958L Exotico Reposado $ 15.00 80.0 2996B Familia Camarena Reposado $ 17.40 80.0 2997B Familia Camarena Silver $ 17.40 80.0 3521L Gavilan Gold Tequila $ 9.35 80.0 3522L Gavilan White Tequila $ 9.35 80.0 3820B Gran Patron Platinum Teq

$173.55 80.0 4109B Herradura Anejo $ 40.45 80.0 4112B Herradura Colec De La Casa $ 78.00 80.0 4114B Herradura Reposado $ 34.35 80.0 4115B Herradura Silver $ 34.35 80.0 5240L Cuervo Black Medallion

$ 11.90 80.0 5243B Cuervo Tradicional $ 18.60 80.0 5244B 1800 Anejo $ 25.60 80.0 5247B Cuervo Especial Silver $ 17.85 80.0 5247D Cuervo Especial Silver $ 33.65 80.0 5247E Cuervo Especial Silver $ 5.35 80.0 5247L Cuervo Especial Silver $ 23.50 80.0 5249L Juarez Silver $ 9.85 80.0 5250L Juarez Gold $ 9.85 80.0 5253B Cuervo Platino $ 41.95 80.0 5254L Juarez Gold Dss $ 7.95 80.0 5291B Kah Anejo $ 53.75 80.0 5292B Kah Blanco $ 40.05 80.0 5291B Kah Anejo $ 53.75 80.0 5293B Kah Reposado $ 47.95 110.0 5497D La Prima White $ 15.95 80.0 5497L La Prima White $ 9.75 80.0 5501B La Prima Gold Teq $ 5.30 80.0 5501D La Prima Gold Teq $ 15.95 80.0 5501L La Prima Gold Teq $ 9.75 80.0 6001B Luna Nueva Anejo $ 40.55 80.0 6002B Luna Nueva Reposado $ 32.65 80.0 6003B Luna Nueva Silver $ 30.00 80.0 6004B Lunazul Blanco $ 15.15 80.0 6005B Lunazul Reposado $ 15.15 80.0 6058B Maestro Dobel $ 43.05 80.0 6110B Margaritaville Island Lime $ 10.80 50.0 6112B Margaritaville Trop Tanger $ 4.15 70.0 6117B Margaritaville Last Mango $ 11.65 70.0 6118B Margaritaville Teq Silver $ 10.80 80.0 6119B Margaritaville Teq Gold $ 10.80 80.0 6119D Margaritaville Teq Gold $ 21.80 80.0 6345L Matador Gold Teq $ 10.25 80.0 6570L Mi Cosecha Gold Teq $ 12.00 80.0 6580B Milagro Silver $ 25.60 80.0 6582B Milagro Teq Sbr Anejo $ 30.85 80.0 6584B Milagro Anejo $ 14.60 80.0 6585B Milagro Reposado $ 27.35 80.0 6586B Milagro Sbr Rep $ 28.65 80.0 6588B Milagro Sbr Silver $ 44.80 80.0 6642B Monte Alban Tequila $ 15.60 80.0 6645L Montezuma Blue $ 7.85 80.0 6647L Montezuma White - Mexico $ 9.75 80.0 6649L Montezuma Gold – Mexico $ 9.75 80.0 6731B 901 Silver Tequila $ 19.30 80.0 6863B Voodoo Tiki Anejo $ 47.10 80.0 6864B Voodootiki Blue Dragon $ 16.55 67.0 6865B Voodootiki Desert Rose $ 21.25 67.0 6866B Voodootiki Green Dragon $ 16.55 67.0 6867B Voodootiki Platinum $ 29.00 80.0 6868B Voodootiki Raposado $ 33.55 80.0 7978B Partida Tequila Reposado $ 18.50 80.0 7979B Partida Blanco $ 14.85 80.0 7982B Patron Anejo $ 51.80 80.0

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Ohio Wholesale Price List 7982D Patron Anejo $ 63.05 80.0 7984B Patron Silver $ 43.95 80.0 7984D Patron Silver $ 86.00 80.0 7985B Patron Reposado $ 45.70 80.0 8063B Pepe Lopez Gold $ 10.55 80.0 8280B Porfidio Plata $ 47.25 80.0 8281B Porfidio Silver $ 24.50 80.0 8440D Rio Grande Silver $ 17.40 80.0 8440L Rio Grande Silver $ 9.75 80.0 8442L Rio Grande Gold $ 9.75 80.0 8717B Cien Anos Blanco $ 11.15 80.0 8718B Cien Anos Reposado $ 9.05 80.0 8719B Sauza Blanco $ 14.05 80.0 8719L Sauza Blanco $ 19.40 80.0 8719D Sauza Silver $ 26.40 80.0 8721B Sauza Tres Gen Plata Teq. $ 60.90 80.0 8722B Sauza Tres Gener Anejo $ 39.60 80.0 8723B Sauza Extra Gold $ 14.05 80.0 8723D Sauza Extra Gold $ 26.40 80.0 8723L Sauza Extra Gold $ 19.40 80.0 8724B Sauza Tres Gen Reposado $ 31.10 80.0 8727B Sauza Conmemorativo $ 17.60 80.0 8733B Sauza Hornitos Anejo $ 22.00 80.0 8734B Sauza Hornitos Plata $ 19.35 80.0 8734D Sauza Hornitos Plata $ 30.15 80.0 8737B Sauza Blue Silver $ 16.95 80.0 8739L Sauza Giro Silver $ 9.30 80.0 8742B Sauza Extra Anejo $ 132.05 80.0 8860B Scorpian Mezcal Anejo 1 Yr $ 17.35 80.0 8861B Scorpian Mezcal Anejo 3 Yr $ 35.85 80.0 8862B Scorpian Mezcal Reposado $ 14.85 80.0 8863B Scorpian Mezcal Silver $ 16.15 80.0 8931B Senor Frogs Plata $ 8.60 80.0 8932B Senor Frogs Reposado $ 8.45 80.0 8942B Semential Silver Teq $ 38.45 80.0 9089B Suavecito Blanco $ 38.70 70.0 9169B Tarantula Azul $ 16.75 70.0 9170B Tarantula Reposado $ 7.80 80.0 9171B Tarantula Lime $ 8.05 70.0 9172B Tarantula Stawberry $ 5.25 70.0 9173B Sauza Hornitos Reposado $ 21.10 80.0 9176B Tequila Reposado $ 19.45 80.0 9177B Tequila Silver $ 17.75 80.0 9178B Teq Ocho Plata Las Pomez $ 43.05 80.0 9179B Teq Ocho Reposado Las Pomez $ 47.45 80.0 9180B Teq Ocho Anejo Ext El Vegl

$130.35 80.0 9181B Teq Ocho Anejo San Augustn

$51.80 80.0 9184B Tequila 30 - 30 Reposado $ 11.80 80.0 9185B Tanted Cocoa Tequila $ 34.35 80.0 9187B Tanted Jalepeno Tequila $34.35 80.0 9189B Tanteo Tropical Tequila $34.35 80.0 9199L 3 Island White Tequila

$ 4.10 80.0 9222B Tierra's Anejo $ 14.00 80.0 9223B Tierra's Blanco $ 25.80 80.0 9224B Tierra's Reposado $ 14.65 80.0 9252L Tortilla Silver $ 8.35 80.0 9253L Tortilla Gold $ 8.35 80.0 9272B Tres Agaves Anejo $ 32.60 80.0 9273B Tres Agaves Blanco $ 23.90 80.0 9274B Tres Agaves Reposado $ 28.20 80.0 9308B Tres Rios Silver $ 13.00 80.0 9309B Tres Rios Reposado $ 20.15 80.0 9363B Two Fingers Tequila Gold $ 12.55 80.0 9364B Two Fingers Tequila White $ 11.65 80.0 9358L Undo's Tequila $25.50 80.0 9531D Well Tequila $ 16.85 88.0 9531L Well Tequila $ 10.00 88.0 9737B Zapopan Reposado $ 7.65 80.0 Vodka 0024B Absolut Grapevine 0027B Absolut Wild Tea 0028B Absolut Citron 0028D Absolut Citron 0028L Absolut Citron 0034B Alchemia Chocolate 0036B Absolut Kurant Vdk 0042B Absolut Apeach 0042L Absolut Apeach 0046B Absolut Cherry Kran 0049B Absolut Orient Apple 0052B Absolut Berri Acai 0052D Absolut Berri Acai 0054B Absolut 100 Black 0054L Absolut 100 Black 0056B Absolut San Francisco 0057B Absolut 80 0057D Absolut 80

0057E Absolut 80 0057L Absolut 80 0060B Absolut Pears 0060L Absolut Pears 0061B Absolut Peppar Vdk 0062B Absolut Ruby Red 0062L Absolut Ruby Red 0063E Absolut Mini Bar 0064B Absolut Mandrin Vdk 0064D Absolut Mandrin Vdk 0064L Absolut Mandrin Vdk 0068B Absolut Raspberri 0069B Absolut Vanila 0069L Absolut Vanila 0070L Absolut & Citron Twin Pack 0074B Absolut Mango 0074L Absolut Mango 0194D Aristocrat 0194L Aristocrat 0450B Bakon Vodka 0194L Aristocrat 0737B Paramount Cherry 0737D Paramount Cherry

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$ 16.90 $ 16.90 $ 16.90 $ 33.65 $ 25.45 $ 14.75 $ 8.45 $ 16.90 $ 17.25 $ 16.90 $ 16.90 $ 16.90 $ 33.65 $ 21.25 $ 17.60 $ 16.90 $ 16.90 $ 33.65 $ 19.60 $ 25.45 $ 16.90 $ 13.50 $ 16.90 $ 16.90 $ 12.50 $ 6.75 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 25.45 $ 42.20 $ 16.90 $ 12.50 $ 11.85 $ 7.10 $16.45 $ 7.10 $ 3.50 $ 16.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0

0737L Paramount Cherry $ 10.60 65.0 0832B Belvedere Bldy Mary $ 28.25 80.0 0834B Belvedere Pink Grapefruit $ 28.25 80.0 0835B Belvedere Black Raspberry $ 28.25 80.0 0836B Belvedere Vdk $ 28.25 80.0 0836D Belvedere Vdk $ 51.10 80.0 0836L Belvedere Vdk $ 34.15 80.0 0838B Belvedere Vdk $ 28.25 80.0 0838D Belvedere Vdk $ 51.10 80.0 0838L Belvedere Vdk $ 35.05 80.0 0840B Belvedere Ix $ 13.65 80.0 0841B Belvedere Cytrus $ 28.25 80.0 0842B Belvedere Orange $ 11.80 80.0 0846B Belvedere Intense $ 22.10 100.0 0847B Belvedere Intense Unfiltered $ 32.60 80.0 0853B Belvedere Lemon Tea $ 28.25 80.0 0946B Blavod The Black $ 10.60 80.0 0953B Blue Angel Vodka $ 5.15 80.0 0958B Blue Ice Vdk $ 14.30 80.0 0958D Blue Ice Vdk $ 22.30 80.0 1337B Bombora Vdk $ 10.80 80.0 1390B Bombora Vdk $ 9.00 80.0 1390L Boomerang $ 4.50 80.0 1426B Boru Original Vdk $ 10.80 80.0 1426D Boru Original Vdk $ 18.85 80.0 1475B Brewriver AJ Henkel $ 24.60 100.0 1479B Brewriver DL Billingheimer $ 19.85 80.0 1483B Boyd & Blair $ 11.75 80.0 1523B Burnetts Espresso $ 5.15 70.0 1524B Burnetts Candy Cane $ 7.30 70.0 1525B Burnetts

$ 7.30 80.0 1525D Burnetts

$ 13.60 80.0 1525L Burnetts

$ 8.85 80.0 1526B Burnetts Pink Lemonade $ 7.30 70.0 1527B Burnetts Raspberry $ 7.30 70.0 1528B Burnett's Vanilla $ 7.30 70.0 1529B Burnett's Fruit Punch $ 7.30 70.0 1530B Burnetts Sour Apple $ 9.05 70.0 1531B Burnetts Cherry $ 7.30 70.0 1533B Burnetts Blueberry $ 4.50 70.0 1534B Burnetts Strawberry $ 7.30 70.0 1535B Burnetts Blue Raspberry $ 9.05 70.0 1536B Burnetts Orange Creme Vodka $ 7.30 70.0 1537B Burnetts Sugar Cookie $ 7.30 70.0 1539B Burnetts Watermelon $ 7.30 70.0 1540B Burnetts Whipped Cream $ 7.30 70.0 1605E Absolut 200 ML $ 6.10 80.0 1611E Burnetts Vodka $ 2.95 80.0 1640E Grey Goose 200Ml $ 9.50 80.0 1641E Grey Goose L'orange $ 9.50 80.0 1643E Grey Goose Le Citron $ 4.80 80.0 1657E New Amsterdam Peach 200ML $ 3.15 70.0 1658E New Amsterdam Berry 200ML $ 3.15 70.0 1661E Paramount 100 Vodka $ 4.20 100.0 1675E Skyy 200 $ 4.20 80.0 1676E Smirnoff 100 $ 5.25 100.0 1677E Sobiekski 200 ML $ 2.45 80.0 1678E Svedka Traveler 200 $ 3.30 80.0 1852B Chambord Flavored Vodka

$ 11.85 75.0 1983B Chilled Dill Pickle Vodka

$ 20.05 70.0 2009B Chopin

$ 23.90 80.0 2009D Chopin

$ 42.40 80.0 2011B Chopin Wheat Vodka

$ 21.25 80.0 2012B Chopin Rye Vodka

$ 21.25 80.0 2048B Ciroc Super Premium $ 32.20 80.0 2048D Ciroc Super Premium $ 63.25 80.0 2048L Ciroc Super Premium $ 35.70 80.0 2050B Ciroc Coconut $ 32.20 70.0 2050L Ciroc Coconut $ 35.70 70.0 2051B Ciroc Peach $ 32.20 70.0 2051L Ciroc Peach $ 35.70 70.0 2053B Ciroc Red Berry $ 32.20 70.0 2053D Ciroc Red Berry $ 63.25 70.0 2053L Ciroc Red Berry $ 35.70 70.0 2135L Imperia Vodka $ 34.15 80.0 2071L Clique Vodka $ 9.30 80.0 2358L Crav Vodka $ 29.80 80.0 2385B Cristall Signature Series $ 6.85 80.0 2392D Crown Russe 80 Proof Vdk $ 11.75 80.0 2392L Crown Russe $ 6.95 80.0 2444B Crystal Head $ 43.05 80.0 2444D Crystal Head $ 86.00 80.0 2455B Cupcake Chiffon Vodka $ 8.15 70.0 2456B Cupcake Devils Food Vodka $ 8.15 70.0 2457B Cupcake Frosting Vodka $ 8.15 70.0 2458B Cupcake Original Vodka $ 8.15 70.

2452B Crystal Spirits Buckeye Vodka $ 16.90 80.0 2452D Crystal Spirits Buckeye Vodka $ 30.15 80.0 2509B Dancing Tree Vodka Grain $ 29.90 80.0 2510B Dancing Tree Vodka Grapes $ 29.90 80.0 2658B Denaka

$ 6.45 70.0 2659B Denaka Black Cherry $ 5.40 70.0 2662B Devil Springs $ 13.40 160.0 2778B Double Cross Vodka $ 30.85 80.0 2782B Downunder $ 7.40 80.0 2893B Ed Hardy $ 23.85 80.0 2893L Ed Hardy $ 25.05 80.0 2895B Effen Cucumber $ 22.15 75.0 2896B Effen Black Cherry $ 22.15 75.0 2897B Effen

$ 22.15 80.0 2898B Effen Raspberry

$ 22.15 80.0 2928B Epic Coconut Vodka $ 10.30 70.0 2929B Epic Peach Vodka $ 10.30 70.0 2930B Epic Vodka $ 10.30 80.0 2952B Everclear

$ 14.90 190.0 2956L Eristoff Vodka $ 7.55 80.0 3011B Finlandia 80 $ 12.55 80.0 3011D Finlandia 80 $ 24.95 80.0 3011L Finlandia 80 $ 19.30 80.0 3014B Finlandia Grapefruit $ 12.55 75.0 3016B Firefly Sweet Tea $ 15.15 70.0 3016D Firefly Sweet Tea $ 13.00 70.0 3019B Finlandia Mango Fusion $ 7.85 75.0

APRIL 2013 Ohio Beverage MONTHLY 69

Ohio Wholesale Price List 3020B Finlandia Tangerine Fusion 3021B Finlandia Wild Berries 3023B Firestarter Vodka 3025B Firefly Mint Tea 3026B Firefly Raspberry Tea Vdk 3028B Firefly Skinny Tea 3031B Finlandia Rasperry

3035B 4 Orange Vodka

3082B Fris Citrus Vodka

3083B Fris Orange Vodka

3084B Fris Vodka

3084D Fris Vodka

3084L Fris Vodka

3086B Frozen Ghost Vodka

3072L 42 Below Pure 3079B 44 North Huckleberry Vodka 3080B 44 North North Rainer Vodka 3084B Fris

3084D Fris

3084L Fris

3088B Fuzzy

3089B Fris Blueberry Vodka

3097B Galens

3579B Gilbey’s Trvlr 80 3586B Gilbey's Vdk 100 3586D Gilbey's Vdk 100 3691B Godiva Chocolate 3692B Godiva Chocolate Raspberry 3783B Gordons Traveler 3888B Grand Touring Vodka 3907B Grey Goose 3907D Grey Goose

3907L Grey Goose 3909B Grey Goose La Poire 3909L Grey Goose La Poire VDK 3910B Grey Goose L'orange 3910L Grey Goose L'Orange VDK 3912B Grey Goose Le Citron 3912L Grey Goose Le Citron VDK 3919E Grey Goose 50Ml Multi-Pack 3968B Hammer & Sickle Vdk 3971B Hangar One Straight 3973B Hangar One Chipotle Chili 3975B Hangar One Kaffir Lime Vdk 3976B Hangar One Mandarin 3977B Hangar One Blueberry 4869B Iceburg Vdk 5000D Gilbey's Vdk 80 5000L Gilbey's Vdk 80 5004D Crystal Vdk 80 5004L Crystal Vdk 80 5013D Fleischmann Royal 5015D Wolfschmidt 5015L Wolfschmidt 5016B Smirnoff #57 100 5016D Smirnoff #57 100 5016L Smirnoff #57 100 5018B Gordons 80 5018D Gordons 80

5018L Gordons 80 5020B Paramount 80 5020D Paramount 80 5020L Paramount 80 5021B Smirnoff No. 21 80 5021D Smirnoff No. 21 80 5021E Smirnoff No. 21 80 5021L Smirnoff No. 21 80 5025D Mr Boston Riva 100 5028D Barton Vdk 5028L Barton Vdk 5029B Barton Traveler 5030D Hallers 80 5030L Hallers 80 5033L Tamirov 100 5036D Nikolai

5036L Nikolai

5038B Paramount 100 5038D Paramount 100 5038L Paramount 100 5039B Paramount 90 5039D Paramount 90 5039L Paramount 90 5040B Popov 80 5040D Popov 80

5040L Popov 80

5074B James River Plant Sweet Vodka

5090B Jean Marc Xo Vdk 5106B Jeremiah Weed Sweet Tea 5106D Jeremiah Weed Sweet Tea 5107B Jeremiah Weed Peach Tea 5210B John Mcculloch 5258B Jr Johnsons Midnight Moon 5261B Jr Johnsons Midnight Moon Apple Pie 5308B Kamchatka 80 5308D Kamchatka 80 5308L Kamchatka 80 5309B Kamchatka 90 5309D Kamchatka 90 5310L Kamchatka Cherry 5311L Kamchatka Grape 5313B Kamchatka Traveler 5382B Ketel One 5382D Ketel One 5382E Ketel One

5382L Ketel One 5383D Ketel One Citroen 5383L Ketel One Citroen 5385L Ketel One Oranje 5386B Khortytsa Honey Pepper 5387B Khortytsa Platinum

5489B Korski Traveler 5490B Korski

5490D Korski

5490L Korski

70 Ohio Beverage MONTHLY APRIL 2013

$ 12.55 $ 6.60 $ 19.50 $ 5.80 $ 7.25 $ 15.15 $ 12.55 $ 9.05 $ 7.30 $ 7.30 $ 7.30 $ 8.75 $ 8.75 $ 11.80 $ 13.65 $ 21.25 $ 21.25 $ 8.15 $ 16.20 $ 10.60 $ 25.60 $ 5.35 $ 13.40 $ 7.40 $ 8.20 $ 14.10 $ 8.45 $ 8.45 $ 8.20 $ 6.10 $ 21.05 $ 58.95 $ 34.15 $ 28.25 $ 19.60 $ 28.25 $ 19.60 $ 28.25 $ 19.60 $ 13.65 $ 20.20 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 5.05 $ 14.70 $ 9.15 $ 11.85 $ 7.10 $ 11.65 $ 14.50 $ 8.05 $ 13.00 $ 26.35 $ 17.70 $ 8.20 $ 16.25 $ 9.70 $ 7.30 $ 14.45 $ 8.85 $ 11.40 $ 21.90 $ 7.85 $ 13.75 $ 13.60 $ 11.85 $ 6.80 $ 6.00 $ 12.10 $ 7.05 $ 4.95 $ 13.60 $ 7.15 $ 9.05 $ 17.10 $ 10.60 $ 8.15 $ 16.20 $ 7.10 $ 6.90 $ 13.65 $ 8.05 $ 17.00 $ 19.85 $ 16.95 $ 8.95 $ 7.55 $ 11.90 $ 17.75 $ 17.75 $ 6.45 $ 13.65 $ 7.85 $ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 21.05 $ 41.25 $ 20.70 $ 28.95 $ 41.25 $ 29.85 $ 29.85 $ 14.10 $ 15.20 $ 6.45 $ 6.45 $ 12.70 $ 7.10

75.0 70.0 80.0 70.0 70.0 60.0 75.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 84.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

5492B Kutskoua $ 8.90 80.0 5882B Level

$ 14.35 80.0 5966B Lil Blk Drs Blk Cher Van

$ 9.90 60.0 5967B Lil Blk Drs Blubry Pomeg $ 9.90 65.0 5968B Lil Blk Drs Classic

$ 9.90 80.0 5969B Lil Blk Drs Pineapp Hony $ 9.90 65.0 6008B Luksusowa

$ 9.90 80.0 6008D Luksusowa

$ 23.20 80.0 5013L Fleischmann Royal 80 Proof $ 6.80 80.0 6391D Mc Cormick $ 13.30 80.0 6391L Mc Cormick $ 7.65 80.0 6428B Medea $ 11.45 80.0 6460L Meier's Vdk Plastic $ 7.40 80.0 6591B Kru Vodka $ 12.55 82.0 6620B Monopolowa Potato $ 7.85 80.0 6659B Moon Mountain Vodka $ 4.70 70.0 6660B Moon Mtn Coastal Citrus $ 4.70 70.0 6661B Moon Mtn Wild Raspberry $ 4.70 70.0 6718B New Amsterdam Vodka $10.40 80.0 6718D New Amsterdam Vodka $ 21.65 80.0 6718L New Amsterdam Vodka $ 13.25 70.0 6741B Ocean Vodka $ 23.90 80.0 7336L Mr Boston Vodka $ 6.75 80.0 7677L Opulent Vodka $ 17.55 80.0 7698B Oyo $ 27.90 80.0 7699B Oyo Honey Vanilla Bean $ 28.85 80.0 7701B Oyo Stone Fruit $ 28.70 80.0 7716B Nutliquor Peanut Butter $ 30.80 80.0 7728L Paramount Orange Flv Vdk $ 10.60 65.0 7834L Para Ultra Bubble $ 10.60 65.0 7834D Para Ultra Bubble $ 6.90 65.0 7837L Paramount Vanilla $ 3.15 65.0 7846D Paramount Grape $ 15.35 65.0 7846L Paramount Grape $ 10.60 65.0 7897L Paramount Sweet Tea $ 5.55 65.0 7921B Paramount 100 Trvlr $ 8.85 100.0 7990B Peachka

$ 3.30 70.0 7991B Pearl

$ 9.90 80.0 7991D Pearl $ 16.20 80.0 7992B Pearl Pomegranate $ 9.90 70.0 7994B Pearl Cucumber Vdk $ 9.90 70.0 7995B Pearl Blueberry Vdk $ 5.20 70.0 7996B Pearl Coconut Vdk $ 9.90 70.0 7997B Pearl Plum $ 9.90 70.0 7998B Pearl Wedding Cake $ 9.90 70.0 8074B Peureux $ 12.75 70.0 8231B Pinnacle Key Lim Whip $ 11.45 70.0 8232B Pinnacle Atomic Hots $ 11.45 70.0 8233B Pinnacle Cookie Dough $ 11.45 70.0 8234B Pinnacle Coconut $ 11.45 70.0 8236B Pinnacle Cake $ 11.45 70.0 8237B Pinnacle Cotton Candy $ 11.45 70.0 8238B Pinnacle Citrus $ 11.45 70.0 8239B Pinnacle Berry $ 11.45 70.0 8240B Pinnacle Butterscotch $ 6.75 70.0 8241B Pinnacle Le Double Expresso $ 7.65 70.0 8242B Pinnacle Kiwi Strawber $ 11.45 70.0 8243B Pinnacle

$ 11.15 80.0 8243D Pinnacle

$ 17.95 80.0 8243L Pinnacle

$ 14.05 80.0 8244B Pinnacle Cherry Vdk $ 11.45 70.0 8244D Pinnacle Cherry Vdk $ 17.60 70.0 8245B Pinnacle Raspberry $ 11.45 70.0 8246B Pinnacle Grape $ 11.45 70.0 8248B Pinnacle Mango $ 11.45 70.0 8250B Pinnacle Vanilla $ 11.45 70.0 8251B Pinnacle Tropical Punch $ 11.45 70.0 8252B Pinnacle 100 $ 13.20 100.0 8253B Pinnacle Whipped $ 11.45 70.0 8253D Pinnacle Whipped $ 17.95 70.0 8254B Pinnacle Chocolate Whipped $ 11.45 70.0 8254D Pinnacle Chocolate Whipped $ 18.80 70.0 8255B Pinnacle Orange Whipped $ 11.45 70.0 8256B Pinnacle Gummy $ 11.45 70.0 8257B Pinnacle Marshmallow $ 11.45 70.0 8259B Pinnacle Peach Vodka $ 11.45 70.0 8283B Players Extreme Caramel $ 5.35 70.0 8283L Players Extreme Carame; $ 4.55 70.0 8285B Players Extrm Cherry Vdk $ 5.35 70.0 8285L Players Emtrm Cherry Vdk $12.05 70.0 8291B Popov Traveler $ 6.90 80.0 8293B Prairie Organic Kosher Vdk $ 16.85 80.0 8295B Pravda

$ 6.20 80.0 8321B Proof 105 $ 8.60 105.0 8323B Purus $ 16.90 80.0 8325B Proof 110 $ 8.85 110.0 8334B Pucker Lemonad Lust Vdk $ 10.80 70.0 8336B Pucker Raspbry Rave Vdk $ 10.80 70.0 8338B Rain Organics $ 15.15 80.0 8338D Rain Organics $ 24.95 80.0 8413B Reyka Vdk

$ 9.35 80.0 8488B Rokk Citrus $ 4.00 70.0 8490B Rokk Orange $ 4.95 70.0 8492B Rokk $ 4.00 80.0 8627D Ruskova Genuine Russian Vd $ 17.95 80.0 8631B Russian Standard Original $ 16.90 80.0 8631D Russian Standard Original

$ 30.15 80.0 8634B Russian Standard Platinum $ 19.50 80.0 8854B Skinnygirl Bare Naked Vdk

$ 17.60 60.0 8855B Skinnygirl Cucumber Vdk $ 17.60 60.0 8856B Skinnygirl Island Coconut $ 17.60 60.0 8857B Skinnygirl Tangerine Vdk $ 17.60 60.0 8880B Seagrams Extra Smooth Vdk $ 9.05 80.0 8880D Seagrams Extra Smooth Vdk $ 18.80 80.0 8880L Seagrams Extra Smooth Vdk $ 12.35 80.0 8884B Seagrams Apple $ 4.35 80.0 8885B Seagrams Black Cherry $ 6.25 70.0 8886B Seagrams Citrus $ 9.05 80.0 8896D Skol

$ 13.15 80.0 8896L Skol

$ 7.15 80.0 8908B Seagrams Rasberry $ 9.05 80.0 8910B Seagram's Sweet Tea $ 9.90 70.0 8915B Seagrams Platinum $ 10.80 100.0 8915D Seagrams Platinum $ 21.45 100.0

www.ohiobeveragemonthly.com

Ohio Wholesale Price List 8930L 8934B 8937B 9005L 9006L 9007L 9008E 9009L 9010L 9011L 9012B 9012D 9012E 9012L 9014D 9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030E 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9048L 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9069B 9070B 9073B 9074B 9075B 9076B 9079L 9083L 9093B 9111B 9112B 9114B 9116L 9122B 9124B 9125B 9128B 9128L 9129B 9130B 9131D 9131B 9131L 9132B 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9155B 9156B 9156D 9156L 9158B

Senators Club Vdk Severka Seven Brothers Vodka Skyy Infusions Coconut Skyy Infusions Blood Orang Skyy Infusions Dragon Fruit Skyy Infusions Rainbow Pac Skyy Infusion Pineapple Skyy Infusion Passionfruit Skyy Infusion Raspberry Skyy

Skyy

Skyy

Skyy

Skyy Infusion Citrus

Skyy Infusion Citrus

Skyy Infusion Cherry

Skyy Infusions Ginger Vdk Skyy Infusion Grape Smirnoff Black Cherry Smirnoff Blueberry Smirnoff Blueberry Smirnoff Cranberry Smirnoff Dark Roasted Espr Smirnoff Melontwist Smirnoff Lime Smirnoff Flavor Twist 5 Pack Smirnoff Silver Smirnoff Silver Smirnoff Silver Smirnoff Greenapple Smirnoff Greenapple Smirnoff Citrus Smirnoff Citrus Smirnoff Citrus Smirnoff Pomegranate Twist Smirnoff Traveler Smirnoff Passion Fruit Smirnoff Orange Smirnoff Orange Smirnoff Orange Smirnoff Raspberry Smirnoff Raspberry Smirnoff Raspberry Smirnoff Vanilla Smirnoff Vanilla Smirnoff Vanilla Smirnoff Strawberry Smirnoff Pear Twist Smirnoff Pineapple Twist Smirnoff Watermelon Smirnoff Watermelon Smirnoff Whitegrape Sobieski

Sobieski

Sobieski Smirnoff Spiced Root Beer Sobieski Cynamon Sobieski Vdk(Glass) Sobieski Vanilia Sobieski Cytron Sobieski Karamel Sobieski Orange Sobieski Raspberry Sobieski Raspberry Square One Basil Square One Botanical Square One Cucumber Square One Organic Vodka Smooth Ambler Whitewater Smirnoff Coconut Smirnoff Fluffed Marshmallow Smirnoff Whipped Cream Spirit of the Tsars Sobieski Black Cherry Stawski

Svedka Orange Cream Pop VD Svedka Strawberry Colada V Svedka Traveler Syn

Stolichnaya Salted Karamel Stolichnaya Hot Vdk Stolichnaya Sticki Vdk Stolichnaya Blueberi Vdk Stolichnaya Blueberi Vdk Stolichnaya Choc Razberi Stolichnaya Citros Flv Vdk Stolichnaya Ohranj Stolichnaya Ohranj Limitd Ed Stolichnaya Ohranj Stolichnaya Cranberi Stolichnaya 100 Stolichnaya Elit Stolichnaya Stolichnaya Stolichnaya Stolichnaya Wild Cherry

Stolichnaya Gala Applik Vd Stoli White Pomegranik Vdk Stolichnaya Peachik Platinum 7X Vdk Platinum 7X Vdk Platinum 7X Vdk Stolichnaya Razberi Stolichnaya Razberi Stolichnaya Strasberi Stolichnaya Vanil Stolichnaya Vanil Stolichnaya Vanil Svedka Colada Vodka Tanqueray Sterling Tanqueray Sterling Tanqueray Sterling Sweet Carolina Lemonad Vdk

www.ohiobeveragemonthly.com

$ 4.95 $ 9.60 $ 28.30 $ 15.85 $ 15.85 $ 15.85 $ 5.00 $ 15.85 $ 15.85 $ 15.85 $ 14.20 $ 24.95 $ 14.40 $ 16.70 $ 24.95 $ 15.85 $ 15.85 $ 7.25 $ 15.85 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.70 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 8.15 $ 19.70 $ 10.60 $ 13.00 $ 6.90 $ 8.15 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 11.50 $ 10.60 $ 11.50 $ 30.00 $ 30.00 $ 30.00 $ 8.70 $ 11.95 $ 11.95 $ 11.95 $159.60 $ 10.60 $ 5.80 $ 9.85 $ 9.85 $ 10.80 $ 9.45 $ 17.75 $ 17.75 $ 17.75 $ 17.75 $ 25.45 $ 17.75 $ 17.75 $ 23.40 $ 8.45 $ 26.30 $ 17.75 $ 8.40 $ 51.80 $ 17.75 $ 34.55 $ 26.30 $ 8.45 $ 16.90 $ 7.50 $ 10.30 $ 8.15 $ 11.50 $ 16.20 $ 17.75 $ 26.30 $ 17.75 $ 17.75 $ 10.25 $ 26.30 $ 10.80 $ 11.40 $ 22.85 $ 14.00 $ 5.95

80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 60.0 60.0 86.0 70.0 80.0 70.0 70.0 80.0 80.0 75.0 75.0 75.0 70.0 70.0 75.0 70.0 70.0 70.0 70.0 75.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 75.0 80.0 80.0 80.0 70.0

9159B Sweet Carolina Rasp Tea Vdka $ 5.00 70.0 9160B Sweet Carolina Sweet Tea Vodka $ 10.80 70.0 9160D Sweet Carolina Sweet Tea Vodka $ 7.40 70.0 9161B Svedka Raspberry $ 10.80 75.0 9162B Svedka Vanilla Vdk $ 10.80 75.0 9163B Svedka Citron Vdk $ 10.80 75.0 9164B Svedka Swedish $ 10.80 80.0 9164D Svedka Swedish $ 20.55 80.0 9164L Svedka Swedish $ 13.15 80.0 9165B Svedka Clementine $ 10.80 75.0 9166B Svedka Grape Vodka $ 8.90 75.0 9175B Svedka Cherry $ 10.80 75.0 9186B Teton Glacier $ 16.85 80.0 9192B 3 Olive Loopy

$ 16.90 70.0 9193L Jewel Of Russia Ultra $ 98.85 80.0 9196L 3 Islands Vodka

$ 6.40 100.0 9197L 3 Islands Vodka

$ 4.75 80.0 9200B 3 Olive Cake $ 16.90 70.0 9201B 3 Olive Bubble $ 16.90 70.0 9201D 3 Olive Bubble $ 15.55 70.0 9201L 3 Olive Bubble $ 15.20 70.0 9202B 3 Olive Berry $ 16.90 70.0 9203B 3 Olive Citrus $ 16.90 70.0 9204B 3 Olive Rootbeer $ 16.90 70.0 9205B 3 Olive Grape $ 16.89 70.0 9205D 3 Olive Grape $ 24.95 70.0 9205L 3 Olive Grape $ 24.60 70.0 9207B 3 Olive Orange $ 16.90 70.0 9208B 3 Olive Cherry Vdk $ 16.90 70.0 9208D 3 Olive Cherry Vdk $ 24.95 70.0 9208L 3 Olive Cherry Vdk $ 24.60 70.0 9209B 3 Olive Raspberry $ 16.90 70.0 9210B 3 Olive

$ 16.90 80.0 9210D 3 Olive

$ 24.95 80.0 9210L 3 Olive

$ 24.60 80.0 9211B 3 Olive Chococlate $ 16.90 70.0 9213B 3 Olive Vanilla $ 16.90 70.0 9215B 3 Olive Watermelon $ 11.25 70.0 9216B 3 Olive Pomegrante $ 16.90 70.0 9217B 3 Olive Mango Flv $ 16.90 70.0 9219B 3 Olive Triple Shot Espresso $ 16.90 70.0 9220B 360

$ 12.50 80.0 9226B 360 Vodka Gift $ 16.85 80.0 9227B 3 Olives Rangtang $ 16.90 70.0 9227D 3 Olives Rangtang $ 12.70 70.0 9228B 360 Double Chocolate $ 12.50 70.0 9232B Tito's Handmade $ 16.00 80.0 9232D Tito's Handmade $ 28.40 80.0 9232L Tito's Handmade $ 21.10 80.0 9235B 3 Olive Dude Vodka $ 16.90 70.0 9235D 3 Olive Dude Vodka $ 24.95 70.0 9236B 360 Mandarin Orange $ 12.50 70.0 9237B 3 Olive Super Cola $ 14.10 70.0 9238B 3 Olive Smores $ 16.90 70.0 9360L Undo's Vodka $19.10 80.0 9367B Ultimat Vdk $ 34.30 80.0 9370B U V Cake Vodka $ 8.15 60.0 9371B U V Blue Raspberry $ 8.15 60.0 9371D U V Blue Raspberry $ 14.45 60.0 9372B U V

$ 8.15 80.0 9372D U V

$ 14.45 80.0 9372L U V

$ 10.60 80.0 9373B U V Grape Vdk $ 8.15 60.0 9374B U V Pink Lemonade $ 8.15 60.0 9375B U V Cherry $ 8.15 60.0 9376B U V 103

$ 5.85 103.0 9377B U V Coconut Vdk $ 3.40 60.0 9378B Ursus Punch $ 2.80 60.0 9380B Uv Sweet Green Tea $ 3.40 60.0 9381B Ursus Blue Raspberry $ 3.15 80.0 9382B Ursus Original $ 4.20 80.0 9383B U V Whipped Vodka $ 8.15 60.0 9384B U V Chocolate Cake VDK $ 8.15 60.0 9385B Vampyre Red $ 9.05 80.0 9386B U V Candy Bar $ 8.15 60.0 9428B Vesica Vodka $ 9.90 80.0 9445B Van Gogh Acia Blueberry $ 16.00 70.0 9446B Van Gogh Dutch Caramel $ 7.55 70.0 9447B Van Gogh Dutch Chocolate $ 16.00 70.0 9448B Van Gogh Double Espresso $ 16.00 70.0 9449B Van Gogh Espresso VDK $ 16.00 70.0 9450D Vikingfjord $ 17.95 80.0 9451L Van Gogh Blue $ 22.20 80.0 9456B Van Gogh Vodka $ 14.30 80.0 9456D Van Gogh

$ 18.35 80.0 9457B Van Gogh Pineapple VDK $ 16.00 70.0 9738B Zodiac $ 9.20 80.0 9461L Van Gogh Wild Appel $ 20.20 70.0 9463B Van Gogh Vanilla VDK $ 16.00 70.0 9467B Voli Vodka Lyte

$ 19.45 60.0 9472B Vox

$ 17.60 80.0 9472D Vox

$ 33.45 80.0 9472L Vox

$ 22.00 80.0 9488L Wasabe Brand Sake Vodka $ 10.15 70.0 9505B Watershed Distillery Vodka $ 22.00 80.0 9521B Wave Blue Raspberry Vodka $ 7.30 60.0 9522B Wave Pink Lemonade Vodka $ 7.30 60.0 9523B Wave Whipped Cream Vodka $ 7.30 60.0 9532D Well Vodka $ 12.90 88.0 9532L Well Vodka $ 7.60 88.0 9565B White Diamond $ 5.15 80.0 9672B Cincinnati Micro-Vodka

$ 18.65 80.0 9673B Cincinnati Vodka 100

$ 32.10 100.0 9732B Zubrowka Bison Vodka $ 16.90 80.0 9738B Zodiac $ 18.65 80.0 Cordial 0017B 0029B 0041B 0041L 0053B

Achaia Clauss Ouzo Absente Liqueur

Di Saronno Amaretto

Di Saronno Amaretto Amaretto Gozio

$ 8.60 $ 35.20 $ 19.40 $ 25.55 $ 10.40

92.0 110.0 56.0 56.0 48.0

APRIL 2013 Ohio Beverage MONTHLY 71

Ohio Wholesale Price List 0071B Amarito Amaretto $ 5.80 56.0 0124B Root $ 25.60 80.0 0125B Snap $ 25.60 80.0 0549B Barenjager Honey & Bourbon $ 24.35 70.0 0551B Paramount Rock & Rye $ 11.30 50.0 0552B Barenjager Honey Liqueur $ 24.35 70.0 0557D Barton Long Island Ice Tea $ 13.25 75.0 0557L Barton Long Island Ice Tea $ 7.55 75.0 0565B Benedictine D.O.M. $ 30.00 80.0 0580L Paramount Sloe Gin $ 10.00 50.0 0583L Dek Sloe Gin Cordial

$ 2.95 60.0 0600B B & B D O M Cordial $ 30.00 80.0 0608B Drambuie

$ 34.35 80.0 0662B Dek Creme De Caca0 Dark $ 11.45 54.0 0664B Dek Creme De Menthe Green $ 11.45 60.0 0666B Dek Creme De Cacao White $ 11.45 54.0 0672B Paramount Crem D Men White $ 9.65 50.0 0673B Paramount Crm D Cacao Dark $ 9.65 50.0 0674B Paramount Anisette $ 9.65 50.0 0675B Paramount Crem D Men Green $ 9.65 50.0 0691B Dek Creme De Menthe White $ 11.45 60.0 0701B Paramount Crm D Cacao Whit $ 9.65 50.0 0705B Getreide Kummel $ 11.65 70.0 0707B Campari Aperitivo Italy $ 24.75 48.0 0717B Paramount Triple Sec

$ 7.05 50.0 0717D Paramount Triple Sec $ 14.40 50.0 0717L Paramount Triple Sec

$ 7.40 50.0 0721B Southern Comfort

$ 14.05 70.0 0724B Bols Creme De Menthe Green $ 12.10 60.0 0798B Becherovka

$ 10.05 76.0 0881B Pernod Anis –France $ 25.60 80.0 0887B Tia Maria Coffee $ 19.50 53.0 0893B Kahlua Coffee $ 16.90 43.0 0893D Kahlua Coffee $ 33.65 43.0 0893L Kahlua Coffee $ 23.70 43.0 0910B Black Duck Cranberry $ 16.00 43.0 0948B Blackmaker Rootbeer $ 16.90 70.0 0993B Bols Amaretto Liqueur $ 12.10 56.0 1023B Bols Creme De Cacao Brown $ 12.10 50.0 1166B Bols Blackberry Liqueur $ 12.10 70.0 1199B Bols Orange Curacao $ 12.10 60.0 1188B Bols Blue Curacao $ 12.10 48.0 1501B Buckeye Raspberry Liquor $ 16.50 50.0 1504B Buckeye Blackberry Liquor $ 15.70 50.0 1637E Grand Marnier Rouge

$ 10.30 80.0 1783B Caravella Limoncello Orig $ 18.65 64.0 1784B Caravella Orangecello $ 16.90 60.0 1815B Casoni Lemoncello $ 22.00 62.0 1840B Catdaddy Carolina Moonshine $ 17.75 80.0 1851B Cedilla Liqueur De Acai $ 30.00 50.0 1853B Celtic Crossing Liqueur $ 19.65 60.0 1855B Chambord Royale Cord $ 29.85 46.0 1914B Chartreuse Green $ 52.10 110.0 2045B Cinerator $13.40 91.1 2097B Grand Marnier Cherry $ 31.80 80.0 2098B Grand Marn Cordon Rouge $ 34.80 80.0 2098D Grand Marn Cordon Rouge $ 72.90 80.0 2098L Grand Marn Cordon Rouge $ 43.90 80.0 2101B Galliano L'autentico $ 25.60 84.6 2108B Irish Mist

$ 21.55 70.0 2274B Copa De Oro Mex Coffee Liq $ 8.80 48.0 2405B Licor 43 $ 16.85 62.0 2405L Licor 43 $ 21.10 62.0 2503B Danny Devitos Limoncello $ 9.05 60.0 2504B Dancing Tree Coffee Liqueur $ 29.90 50.0 2528B Dek Blue Curacao Cordial $ 11.45 54.0 2529B Dek Creme De Banana Cord $ 11.45 56.0 2566B Dek Creme De Almond Cord $ 10.55 56.0 2605B Dek Hazelnut Cord $ 11.45 56.0 2613L Dek Orange Curacao Cordial $ 12.30 60.0 2614B Dek Peach Brandy

$ 3.20 70.0 2624B Dek Triple Sec Cord $ 7.45 48.0 2624L Dek Triple Sec Cord $ 7.90 48.0 2644B Dek 03 Orange $ 20.20 48.0 2645B Dek Melon Cordial $ 10.55 46.0 2649B Dek Wild Strawberry Cordial $ 11.45 45.0 2652B Romana Black $ 20.00 80.0 2690B Cointreau Liqueur $ 30.40 80.0 2690L Cointreau Liqueur $ 41.15 80.0 2691B Cointreau Noir $ 18.95 80.0 2705B Domaine De Canton Ginger $ 26.35 56.0 2788B Drambuie 15 Year $ 51.80 86.0 2797B Grand Marnier Cherry $ 36.50 80.0 2890L Early Times Mint Julef $ 11.40 60.0 2944B Evan Williams Cherry Resv $ 10.80 70.0 2950B Evan Williams Honey Resv $ 10.80 70.0 2994B Fabrizia Limoncello $ 15.15 54.0 3024B Fireball Cinnamon Whiskey $ 16.00 66.0 3077B Fragoli Liqueur W/Strawbry $ 33.25 48.0 3092B Amaretto Di Amore $ 9.00 45.0 3093B Gantous & Abouraad $ 16.00 100.0 3602B Glaros Ouzo

$ 10.60 90.0 3630B Glengoyne 10

$ 39.60 86.0 3821B Grangala Triple Orange $ 20.85 80.0 3851B Grand Marnier Centcinquant $187.60 80.0 3852B Grand Marnier Cuvee Centnr $116.90 80.0 3860B Grand Muriel Orange Liquer $ 18.65 80.0 3864B Grande Absente $ 33.60 138.0 3902B Green Moon $ 8.35 90.0 4000B Harlem Liqueur $ 4.15 80.0 4003B Harlequin

$ 16.90 80.0 3602B Glaros Ouzo

$ 10.60 90.0 4914B Isle Of Jura Superstition $ 21.25 86.0 5054D Jagermeister $ 42.40 70.0 5054L Jagermeister $ 25.45 70.0 5105B Jeremiah Weed Liqueur $ 10.95 100.0 5251L Juarez Triple Sec $ 6.95 60.0 5254L Juarez Gold Dss $ 7.95 80.0 5303B Kahlua Especial Coffee $ 18.65 70.0 5306B Kahlua Midnight $ 21.25 70.0 5315B Kamora Coffee Lqr $ 12.55 53.0 5559B Lazzaroni Amaretto Liquer $ 20.20 48.0 5560B Lazzaroni Maraschio Liq $ 16.90 48.0 5566B Leblon Cachaca $ 25.60 80.0 5571B Le Tourment Vert $ 7.75 100.0

72 Ohio Beverage MONTHLY APRIL 2013

5933B Limoncello Di Capri 6000B Lucid Absinthe 6106L Margaritavill Calypso Coco 6116L Margaritavill Passion Fruit 6334B Mata Hari Absinthe Bohemia 6567B Metaxa Ouzo Greece 6705L Nassau Royale 6708B Navan 80

6720L N Y Long Island Iced Tea 6734B 99 Apples

6735B 99 Bananas

6736B 99 Grapes

6739B 99 Peaches

7713B Number 12 Ouzo 7715B Nv La Fee Absinthe Verte 7717B Nuvo Lemon Sorbet 7723B Pallini Limoncello 7724B Pallini Limoncello Gift 7729B Paramount Amaretto 7729D Paramount Amaretto 7729L Paramount Amaretto 7735B Paramount Creme De Banana 7824L Paramount Sour Apple

7870D Para Long Islnd Ice Tea 7870L Para Long Islnd Ice Tea 7901B Paramount Melon 7981B Patron Citronge 7986B Patron X O Cafe 8228B Pimms Cup #1 Gin Sling Eng 8249L Pitu Cachaca 8282B Plomari Quzo 8302B Prichards Sweet Lucy Bbn 8324L Punch Abruzzo 8639B Sabroso Di Cafe Coffee Liq 8670B Sambuca Di Amore 8673B Sambuca Romana 8852L Schwartzhog Krauter Liquer 8892B Schwartzhog Krauter Liquer 9055B Southern Comfort Blk Cherr 9056B Southern Comfort & Lime 9078B Solerno Blood Orange 9214B Thunder 101 Peppermt Schnp 9311B Tuaca Demi Sec 9354B Ty Ku Super Premium Soju 9410B Veev Acai Liqueur 9630B Wild Turkey American Honey 9630D Wild Turkey American Honey 9630L Wild Turkey American Honey 9659B Woodstock Hot Licks 9707B Yokaichi Mugi 9733B Zwack

$14.40 $ 51.80 $ 14.00 $ 14.00 $ 34.30 $ 15.85 $ 6.50 $ 16.00 $ 7.55 $ 13.40 $ 13.40 $ 8.60 $ 13.40 $ 16.05 $ 21.25 $ 28.10 $ 21.40 $ 21.40 $ 6.45 $ 15.15 $ 8.20 $ 7.15 $ 7.95 $ 13.55 $ 7.50 $ 2.45 $ 21.25 $ 21.25 $ 14.25 $ 13.90 $ 15.60 $ 19.50 $ 31.80 $ 7.30 $ 11.65 $ 20.90 $ 16.75 $ 31.30 $ 14.05 $ 14.05 $29.35 $ 10.75 $ 23.70 $ 14.65 $ 25.60 $ 18.40 $ 33.65 $ 23.70 $ 14.25 $ 19.20 $ 19.65

64.0 124.0 50.0 50.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 50.0 52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 70.0 55.0 80.0 101.0 70.0 48.0 60.0 71.0 71.0 71.0 70.0 50.0 80.0

Schnapps 0010B After Shock Cinnamon

$ 17.85 80.0 0676B Arrow Peppermint $ 7.25 54.0 0681L Dek Peppermint Snp $ 12.30 60.0 0697D Paramount Peppermint Snp $ 15.15 50.0 0697L Paramount Peppermint $ 9.55 50.0 0917B Black Haus Blackberry Snp $ 21.05 80.0 0917L Black Haus Blackberry Snp $ 26.80 80.0 1130B Bols Gold Strike Cinnamon Snp $ 16.05 100.0 2588L Dek Hot Damn Snp $ 12.30 48.0 2619B Dek Peppermnt 100 $ 11.20 100.0 2620L Dek Peachtree Schnapp $ 12.30 43.0 2625B Dek Old Tavern Rootbeer $ 3.95 45.0 2776B Dr Mcgillicuddys Vanilla $ 4.20 48.0 2782B Dr Mcgillicuddys Mentholmt $ 10.80 48.0 3017B Firewater Hot Cinamon Shnp $ 16.90 100.0 3017L Firewater Hot Cinamon Shnp $ 21.95 100.0 3709B Goldschlager Cinnamon Shnp $ 20.45 87.0 3709L Goldschlager Cinnamon Shnp $ 26.80 87.0 3736B 99 Blackberries $ 13.50 99.0 3737B 99 Black Cherries $ 13.50 99.0 4863B Ice 101 Peppermint Schnapp $ 16.90 101.0 4870B Il Tramonto $ 15.50 60.0 5922B Lightning 101 Cinnamon $ 10.75 101.0 6006B Luxardo Maraschino $ 25.40 80.0 6009B Luxardo Triplum $ 26.30 78.0 6011B Luxardo Amareto $ 20.65 54.0 6335B Masteron's Straight Rye $ 55.85 90.0 6735B 99 Bananas $ 16.00 99.0 7762L Paramount Butterscotch Shnapp $ 8.05 44.0 7862B Paramount Peach Sch $ 9.30 44.0 7862L Paramount Peach Sch $ 10.00 44.0 8263B Pisco Porton $ 30.70 86.0 8298B Portside White Rum $ 25.00 80.0 8632B Rumple Minze Berry $ 6.35 100.0 8633B Rumple Minze Pepmt $ 21.05 100.0 8633L Rumple Minze Pepmt $ 26.80 100.0 8975B Sinfire $ 15.15 70.0 9054B Southern Comfort 100 $ 18.40 100.0 9082B So Co Fiery Pepper $ 8.40 70.0 9727B Yukon Jack $ 14.75 100.0 9727D Yukon Jack

$ 26.15 100.0 9727L Yukon Jack $ 20.85 100.0 Canadian 0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D

Seagrams V O 6 Yr Seagrams V O 6 Yr Seagrams V O 6 Yr Lord Calvert 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Canadian Mist Cndn Canadian Mist Cndn Canadian Mist Cndn Macnaughton Cndn 3Yr Canadian Club 6 Yr Canadian Club 6 Yr

$ 11.75 $ 24.50 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

www.ohiobeveragemonthly.com

Violations&Penalties

For the Record

LIQUOR CONTROL COMMISSION VIOLATIONS & PENALTIES (Orders Issued February March 2013) AKRON: 1024 SA INC: Did hinder or obstruct an investigation or inspections; allowed alcohol consumption between the hours of 2:30 A.M. and 5:30 A.M.; allowed alcohol delivery between the hours of 2:30 A.M. and 5:30 A.M; allowed alcohol purchased on site to be removed from premises. $700.00 or revoked.

AUSTINOWN: BJD Holdings INC DBA: One Eyed Willies www.ohiobeveragemonthly.com

& Patio: Sold; furnished beer to someone under the age of 21. $1,500.00 or 10 days.

CASTALIA: Bar 101 INC: Allowed consumption of alcohol not purchased a premises; allowed alcohol purchased on site to be removed from premises. $400.00 or 4 days.

BLANCHESTER: Deborah A Johnson LLC DBA: Ron’s Place & Beer Garden: Allowed nudity; engaging in sexual activity. $450.00 or 3 days.

CINCINNATI: Cincinnati F S LLC: Did sell; furnish beer to confidential informant under age of 21; failed

to display permit. $1,700.00 or revoked.

Jack Potts LLC DBA: The Drinkery: Did sell; furnish beer to confidential informant under age 21. $850.00 or 7 days.

COLUMBUS: Lessrue LLC DBA: The Jury Room 1st FL BSMT & Patio: Did sell; furnish wine to confidential informant under age of 21. $450.00 or 3 days.

Arthur E Wilson DBA: Ruby Tuesday: allowed alcohol consumption between the hours of 2:30 A.M. and 5:30 A.M. $450.00 or 3 days.

DANVILLE: Lynn E Lyons DBA: Lyons APRIL 2013 Ohio Beverage MONTHLY 73

Violations& Penalties

Den: Did sell; furnish beer to confidential informant under age 21. $1,600.00 or 8 days.

FOSTORIA: Steve M Reisner: Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

GAHANNA: VFS INC: Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

GROVE CITY: Wet Bar LLC DBA: Wet Bar: Failed to post order of suspension; sell, keep, possess alcohol while permit not in force; sale of intoxicating beverage while under suspension. $1,500.00 or revoked.

74 Ohio Beverage MONTHLY APRIL 2013

HOWARD: Howard Hilton LLP: Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

KENT: 157 Holdings LLC DBA: 157 Lounge 1st FL: Did hinder or obstruct an investigation or inspections. $500.00 or 5 days.

SHARONVILLE: Pointe Bar LLC DBA: Pointe Bar & Grill & BSMT Suite 300: allowed alcohol consumption between the hours of 2:30 A.M. and 5:30 A.M. $200.00 or 2 days SWANTON: S & G Golf INC DBA: White Pines Golf Course Clubhouse & Patio & Entire GC: Did sell; furnish beer

to confidential informant under age 21. $1,500.00 or 10 days.

TOLEDO: Theresa Felton: Did hinder or obstruct an investigation or inspections; to wi t drug use. $800.00 or 5 days.

WEST UNITY: Stephen G Lester & Linda G Compo Partners DBA: Anchor Bay Carry Out & Patio: Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

WADSWORTH: Rainbow Lounge INC: Did sell; furnish beer to confidential informant under age 21: $850.00 or 7 days. www.ohiobeveragemonthly.com

Wines of DistinctiveCharacter CARMENET (pronounced “Car-men-ay”) is a collection of California wines that embodies the art of blending and its ability to achieve top-quality results. Offering distinctive mouth-filling f lavors that wine enthusiasts seek out again and again, Carmenet Vintner’s Collection consists of three complex, full-bodied reds—Cabernet Sauvignon, Merlot, and Pinot Noir as well as our beautifully balanced Chardonnay.

Carmenet Reserve 2011 Chardonnay

BEST OF CLASS 2013 SAN FRANCISCO CHRONICLE WINE COMPETITION

CARMENET WINERY, SONOMA, CA

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3/6/13 10:47 AM