March 2013 Ohio Beverage Monthly

March 2013

NOT JUST LUCK

Expanded Usage and New Consumers Keep Irish Whiskey Hot

also

GRABBING ATTENTION

Old School POS Goes Modern

RISE OF RIESLING

A Niche Grape Shows Promise

RECIPE FOR SUCCESS

New Training Techniques Empower Bartenders

WHAT’S BREWING?

Beer’s Outlook for 2013

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1/3/13 5:30 PM

MARCH 13

20 FEATURES

DEPARTMENTS

20 IRISH WHISKEY IS A POT OF GOLD Small yet potent, the Irish Whiskey category is steadily growing.

32 RISE OF RIESLING The noble grape has carved out a solid niche over the past decade, but still has room to grow.

4 PUBLISHER'S MESSAGE 6 SUPERINTENDENT OF OHIO LIQUOR CONTROL REPORT 7 MESSAGE FROM THE OLBA EXECUTIVE DIRECTOR 8 & 10 LEGAL ISSUES 13 EVENTS & BENEFITS

26 26 HOW TO GRAB ATTENTION As the market grows and the shopping experience evolves, so do wine and spirits POS materials.

42 42 HOW TO TRAIN A 21ST CENTURY BARTENDER Pure knowledge matters, but pro trainers emphasize techniques, service and efficiency well.

15 CHEF'S CORNER 17 THEBARBLOGGER.COM 18 TAKING CARE OF BUSINESS 51 SHOPPING NETWORK 55 WHOLESALE PRICE LIST 65 VIOLATIONS

On the cover: Jack McGarry, head bartender at The Dead Rabbit Grocery and Grog, in New York City Photographed by Andrew Kist

MARCH 2013 OHIO BEVERAGE MONTHLY 3

INSIDEOHIO

Publisher's Message

BY PHILIP A. CRAIG

Philip A. Craig, Publisher

W

elcome back to the Ohio Beverage Monthly!

We start off this month with Bruce Stevenson’s column on page 6. Bruce writes about how the liquor industry will be helping to create jobs with JOBS OHIO In my column this month I write about OLBA's Annual Meeting and introduce their officers for 2013 on page 7.

Dave Raber writes about frequent questions he receives regarding tastings and growlers on page 8.

Jacob Evans breaks down the Governors tax proposals on

page 10 and Chef Brian Duffy from Spike TV's "Bar Rescue". writes about perfecting bar food and asks readers to participate in a challenge on page 13.

On page 15 Molly McKee writes about the 1st Annual Northeast Ohio bar Expo that is fast approaching on the April 22, 2013.

Our Bar Blogger, Barry Chandler, cautions that bars should stop treating custoners like transactions on page 17.

Dr. Angela Mitchell from Wilmington College writes a column this month on page 18 about how to create surveys so you can find out if your customers are happy and what you can improve on.

We hope that you enjoy this month's issue. As always, thank you for reading and remember that simply reading Ohio Beverage Monthly keeps you ahead of your competition!

Ohio Beverage Monthly Volume 4, No 3 (ISSN 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip A. Craig pcraig@ohiobeveragemonthly.com

General Counsel

Jacob C. Evans, Esq. jevans@ohiobeveragemonthly.com

EDITORIAL Editor In Chief

Molly K. McKee mmckee@ohiobeveragemonthly.com

ART & DESIGN Art Director Graphic Designer Assistant Designer Ohio Art Director

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue Romero jromero@bevmedia.com Megan W. Jordan mjordan@ohiobeveragemonthly.com

PRINT & PRODUCTION Print Services Manager

Lee Stringham lstringham@bevmedia.com 410.519.7034

ADVERTISING Ohio Ad Sales

National & Regional Ad Sales

Sales Promotion Manager

William Goddard 614.241.2222 wgoddard@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica Roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPERATIONS Circulation Finance & Accounting

Sylvia Prince sprince@bevmedia.com Seth Niessen sniessen@bevmedia.com Randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (ISSN 1065-9846) March 2013, Vol. 4 No.3 Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad St, Suite 480, Columbus, OH 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NATIONAL COVERAGE, LOCAL ADVANTAGE

The Beverage Network Publications are serviced by Beverage Media Group, Inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FAX: (212) 571-4443. www.BevNetwork.com

4 OHIO BEVERAGE MONTHLY MARCH 2013

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SUPERINTENDENT'SMESSAGE

LIQUOR PROFITS TO FUND OHIO JOB CREATION Transfer Of State's Liquor Enterprise to JobsOhio is Complete

BY BRUCE D. STEVENSON, SUPERINTENDENT OHIO DIVISION OF LIQUOR CONTROL

economic development in Ohio, will have the resources necessary to grow on that success.

Bruce D. Stevenson,, Superintendent

T

he transfer of the State’s liquor enterprise to the JobsOhio Beverage System (JOBS) is complete and JOBS now owns the franchise for spirituous liquor.

As part of the transfer, JOBS has contracted with the Department of Commerce, Division of Liquor Control (DLC) to continue performing all agency operations. That means there will be no change in our operations or your interaction with the DLC. This marks an exciting time in the history of liquor control in Ohio. For the first time, the efforts of our liquor agencies will provide a dedicated revenue stream for economic development toward job creation. Ohio has risen to be one of the top job creators in the nation and #1 in the Midwest, in just two years. Now, JobsOhio, the nonprofit established to drive 6 OHIO BEVERAGE MONTHLY MARCH 2013

AS PART OF THE TRANSFER, JOBS HAS CONTRACTED WITH THE DEPARTMENT OF COMMERCE, DIVISION OF LIQUOR CONTROL (DLC) TO CONTINUE PERFORMING ALL AGENCY OPERATIONS Some additional background on the transfer: •The regulatory functions of the DLC are not part of the transfer and will remain unchanged.

Apply and renew your permit(s) as you always have.

•There will be no change to the Beer & Wine as a result of the transfer.

•The Division will continue to select products for listing and determine wholesale and retail pricing.

•Bars, restaurants and other entertainment venues will see no change and will follow the same processes for purchasing spirits as always.

•Liquor Modernization; updating the computer systems to provide better inventory, accounting and communications with the agency stores will continue as planned.

Finally, your daily contacts at the DLC that make your business run smoothly will not change. If you have any questions, please feel free to contact me directly at 614644-2390.

Thank you for your work every day providing for the responsible consumption of spirituous liquor. Now, profits will mean a stronger economy for all Ohio.

Northeast Ohio Bar Expo!

April 22, 2013

Windows On The River Cleveland, Ohio

Pre-register today at www.neobarexpo.com!

dIRECTOR'sMESSAGE

OLBA ANNUAL MEETING Meet the 2013 Officers

BY PHILIP A. CRAIG

2013. The officers were sworn in by Representative Michael Stinziano and are listed as follows: PRESIDENT Kathy Bean, Willoughby SENIOR VICE PRESIDENT Max Sorensen, Madison VICE PRESIDENTS Sandy Bossert, Perry

Lobbying Day Legislative Luncheon on January 29, 2013 from 11:30 a.m. until 1:30 p.m. in the OLBA State Office. The luncheon provided members with the opportunity to formally meet legislators and to discuss important issues in a relaxed atmosphere.

As a service organization, the OLBA does everything to try to ensure the rights and privileges

Phil Craig, Executive Director

O

LBA President Kathy Bean was elected to her tenth term in office at the OLBA’s Annual Convention and State Lobbying Day held January 28 – 29, 2013 at the OLBA offices in Columbus, Ohio. Bean is coowner of the Petticoat Junction in Mentor, Ohio.

The prized Permit Holder of the Year Award went to Sandy Bossert of the North Coast Licensed Beverage Association.

OLBA Officers Being Sworn In By Rep. Stinziano. From Left: VP, Sandy Bossert; VP, Keith Jones; President, Kathy Bean; Treasurer, Dick Allen; Alt. Dir., Nancy Gasber; and ABL Dir., Gerry Gasber Picture taken by Keith Jones

Dave Grusenmeyer, Huber Heights

Keith Jones, Chillicothe Max Eckerwiler presenting Permit Holder of the Year Award to Sandy Bossert Picture taken by Keith Jones

Max Eckenwiler presented the award for the Ohio Tavern News.

Kathy Bean then presented the President’s Award to OLBA Vice President, Dave Grusenmeyer.

Installation of officers and the Annual Banquet at Tony’s Italian Restaurant was held on the evening of Monday, January 28,

TREASURER Dick Allen, Columbus SERGEANT AT ARMS Boris Lazoff, Lorain ABL DIRECTOR Jerry Gasber, St. Clairsville ALTERNATE DIRECTOR Nancy Gasber, St. Clairsville

of owners, and would like to help all permit holders in the state of Ohio protect their rights, whether they are members or not. If you have any questions about any issues pertaining to the liquor industry, our main office will gladly answer them.

The OLBA is always welcoming to new members. For more information about this meeting or how to get more involved with the OLBA, please contact the OLBA office at 800-6785995.

OLBA members and our State Legislators then enjoyed lunch at this year’s OLBA State MARCH 2013 Ohio Beverage monthly 7

LEGALISSUES

TASTINGS AND GROWLERS Review Of Changes By Dave Raber

I

have been receiving numerous calls over the past months regarding tasting samples and growlers. So I thought I would go over these changes, in Ohio’s liquor control law, which actually took effect in March 2012.

A-1 liquor permit holders, beer manufacturers, are now authorized to sell beer products, which the A-1 permit holder manufacturers,

Dave Raber, OLBA Legal Co-Counsel

on the premises at retail for consumption on the premises.

Prior to the change the A-1 permit holder could only sell beer products in bottles or containers for home use and to retail and wholesale liquor permit holders and not for on premises consumption.

The new law allows for the dispensing of beer into “Growlers” by D-8 permit holders.

C1 permit holders who also have been issued a class D8 permit may sell growlers of beer only. The permit holder may dispense beer from containers that have a capacity equal or greater than five and onesixth gallons into glass growlers, a glass container not exceeding one gallon, for off premises consumption.

The new law prohibits beer growlers to be consumed on the D8 premises. The beer growlers must be cleaned immediately before being filled, securely resealed,

marked and transported in the same manner which the current wine law commonly referred to as “Merlot to go” provides.

Tasting samples of spirituous liquor are now permitted to be sold at agency stores under certain conditions.

The new law requires the owner of an agency store to obtain a D-8 permit in order to conduct tasting events for spirituous liquor samples and establishes requirements and procedures governing the sale of such tasting samples and events. The agency store may allow a trade marketing professional, broker, or solicitor to offer for sale tasting samples of spirituous liquor only under specific guidelines. The agency store must purchase the spirituous liquor at the current retail price.

In order for the Division of Liquor Control to maintain control over the sale of tasting samples and maintain an orderly market of spirituous liquors, there are conditions and serving restrictions that must be strictly complied with when an Agency store conducts tasting samples of spirituous liquor, including serving sizes not to exceed a quarter ounce of spirituous liquor, time limit of two hours, limit of five tasting sample events per month, minimum charges of fifty cents for each tasting sample, advertising other than at the agency store where the tasting samples will be offered and the tasting samples must be sold only in the area of the agency store in which spirituous liquor is sold and that the area is open to the public. These are not all the restrictions, but are the restrictions I generally received the most questions.

8 Ohio Beverage MONTHLY MARCH 2013

LEGALISSUES

THE GOVERNOR'S PROPOSED BUDGET Extensive Tax Policy Proposals Included BY JACOB C. EVANS

E

very two years, the Governor introduces a Budget that must be passed by the General Assembly. Traditionally, the Governor has introduced his proposed Budget in February (unless newly elected, at which point the Governor has until March) and the Legislature passes the balanced Budget no later than June 30 so that it can be effective for the State’s Fiscal Year beginning July 1.

While the finances of the State are an important issue in which Ohioans should have an interest, the Budget Bill also becomes a major policy vehicle because it is required to be passed. The Ohio Constitution requires that the State have a balanced budget at the end of its fiscal year; therefore, the constitution requires the passage of a Budget bill that is balanced (i.e. we cannot run a deficit . . . Hello?

Washington D.C., we have an idea!!). Since the Budget Bill must be passed, this becomes an opportunity for major policy changes to be included because there is a timeline in which the bill will be passed.

This year, Governor Kasich’s Budget was officially introduced February 12 as House Bill 59. As it relates directly to business owners, there are several key policy changes: 1. State Sales Tax Rate: the state sales tax would drop from 5.5% to 5.0% (and the county sales tax limits would also be reduced).

2. Application of the State Sales Tax: the state sales tax would be broadened to include many more services not currently taxed (it would include services “essential to life,” such as medical care, education and housing).

3. State Income Tax: the

10 OHIO BEVERAGE MONTHLY MARCH 2013

income tax for all 9 brackets would drop by 20 (i.e. the top marginal rate would drop from 5.925% to 4.74%).

4. Small Business Tax Cut: Small business owners recognized as pass through entities, also known as PTEs (this would appear to include S Corps., partnerships, LLC, sole proprietorships) would be allowed to deduct 50% of their annual PTE income, up to $750,000, with the deduction capped at $375,000.

The reduction in the state sales tax (#1) is self-explanatory: instead of charging customers the 5.5% state sales tax plus your local tax, it will be 5.0% plus your local (and now reduced) tax. The reduction in the state income tax (#3) is also self-explanatory: regardless of which tax bracket you are currently located in, your state income tax will drop by 20%.

The small business tax cut (#4), frankly, is not self-explanatory and there appears to be a great deal of debate amongst tax professionals as to what it means.

As such, we will leave that until there is more clarity and we see whether it ends up in the final version of the bill.

However, the area I would most like you to consider and reflect upon is #2, the application of the state sales tax. The proposal would make many of the services that your business currently uses have sales tax included in the final price; legal bills, accounting bills, advertising bills, etc. It would also appear that the tax would apply to any cover charge you may collect at the door as it would be considered an admissions fee. Furthermore, there is language that could make insurance premiums taxable.

The issue(s) you need to be

Jacob Evans, OLBA Legal Co-Counsel

looking at as a business owner are: with the increased services that I will be paying tax on, do I make up for it in the other tax cuts (income tax, small business tax cut, reduced state sales tax on current sales).

In short, there is not a quick answer as to how these proposals will directly impact your professional and personal finances. As House Bill 59 makes its way through the legislative process, I encourage you to follow the changes that are discussed and/or implemented.

Of course, no bill goes through the legislative process without any changes. The proposal you are reading about today could be vastly different than what the final product is that is passed by the General Assembly and signed by the Governor; it also could be very similar. Regardless, you need to follow these proposed changes and discuss with your tax and legal professionals . . . of course, do it sooner rather than later so you do not have sales tax added to your bill!

As always, the OLBA is here to be a resource. If you have any questions about House Bill 59 or the Budget process, please do not hesitate to contact the State Office at 1-800-678-5995.

M

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Northeast Ohio Bar Expo!

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April 22, 2013 Windows On The River Cleveland, Ohio Free Samples!

Free Seminars!

Live Entertainment!

h t i W y t r Expo Pa

Schedule of Events 9 a.m. to 12 p.m. Techniques of Alcohol Management 12 p.m. to 1 p.m. Do's and Don'ts of Liquor Law 12 p.m. to 5 p.m. Trade Show 1p.m. to 2p.m. Charitable Gaming Seminar 1p.m. to 7 p.m. Expo Party

pre-registration available online at www.neobarexpo.com 12 OHIO BEVERAGE MONTHLY MARCH 2013

m

EVENTS&BENEFITS

FIRST ANNUAL NE OHIO BAR EXPO Mark Your Calendars!

Molly McKee, OLBA Management Team

I

f you haven’t already, mark your calendars for the first ever Northeast Ohio Bar Expo in Cleveland on April 22, 2013.

We’ve heard from vendors and attendees alike that they would like us to bring a show to the Cleveland area, so we are giving them what they asked for! We have hosted the very successful Buckeye Bar Expo for 12 years and hope to bring the same great kind of show to Cleveland The Northeast Ohio Bar Expo will offer permit holders to network while sampling the newest products about to hit the market. Many vendors will also be offering samples of their products and demonstrating new techniques to generate revenue and traffic for bar and tavern owners.

In addition, there will be educational sessions and entertainment to add to the experience. A Techniques of Alcohol Management server training course will be offered for any who are interested, as

BY MOLLY MCKEE

well as, several other seminars focusing on topics such as liquor laws and charitable gaming.

After you’ve visited the booths, plan to stick around to listen to some of the Cleveland area’s up and coming bands.

You might want to book them in your bar! The Northeast Ohio Bar Expo will give you the chance to listen to them first. Look for updates in the April Beverage Monthly about celebrity appearances and flair bartending demonstrations.

THE NORTHEAST OHIO BAR EXPO WILL OFFER PERMIT HOLDERS TO NETWORK WHILE SAMPLING THE NEWEST PRODUCTS ABOUT TO HIT THE MARKET The event will be held at Windows on the River in the Powerhouse-Nautica Entertainment Complex.

The Powerhouse building was constructed a century ago to provide electricity for Cleveland’s electric rail and street car system. It was renovated in the 1980s and the building’s unique architecture and various event spaces have made this a popular venue for many weddings and corporate events.

The Powerhouse building is also home to the

Greater Cleveland Aquarium and is a short walk from many restaurants and bars located in the Flats of Cleveland.

Most importantly, it’s an ideal location for the Bar Expo.

The Flats of Cleveland is a popular destination because of the wide variety of entertainment options. With almost $2 billion in private and public funds spent on the revitalization of The Flats, business is booming. The opening of the Horseshoe Casino in downtown Cleveland offers even more entertainment options with over 96,000 square feet of gaming action.

Booth spaces for the Northeast Ohio Bar Expo are still available!

Interested vendors are encouraged to reserve their space now. General admission will be $10 at the door and tickets can also be purchased ahead of time at www. neobarexpo.com. Don’t miss Cleveland’s very own Bar Expo; plan your visit today! To sign up to attend or exhibit, call 800678-5995 today!

This year’s Buckeye Bar Expo will be held on October 14 at the all new Hollywood Casino!

Special pricing is available for exhibitors who sign up to participate in both shows by March 31. Visit buckeyebarexpo. com or call 800-678-5995 to find out more.

MARCH 2013 OHIO BEVERAGE MONTHLY 13

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teQuILA ILA AVIÓn INTRODUCES ESPRESSO LIQUEUR

rocK HoLLow LLow ow WINES ARE CENTRAL COAST PLEASERS

THE sKInnY VIne OFFERS LOW CALORIE WINE INDULGENCE

Some 30 million Americans have an espresso-based drink each day, and Avión Tequila has tapped into the growing segment with the introduction of Avión Espresso Liqueur. Avión Espresso Liqueur is a blend of dark roasted Italian espresso and Avión Silver Tequila (awarded double gold at the 2012 San Francisco World Spirits Competition). 70 proof.

Rock Hollow wines are made by Curtis Winery in the heart of the Santa Ynez Valley. A rare synergy of inland sunshine and coastal breezes in the Central Coast helps grapes ripen perfectly. The winery specializes in three varietals that excel in select Central Coast appellations: Sauvignon Blanc and Chardonnay, both from Santa Barbara County vineyards; and Cabernet Sauvignon from Paso Robles.

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PARTY TIME: HeIneKen BRINGS BACK ‘BEERS OF MEXICO’ PACK

BLue moon HAS NEW VINTAGE ALE COLLECTION OFFERINGS

smArterItA A HAS BROAD APPEAL IN RTD CATEGORY

Heineken USA plans to own summer “fiesta” occasions with the return of its popular “Beers of Mexico” pack. The 12-pack includes four each of Dos Equis Lager, Tecate and Sol—offered in both cans and bottles, making for easy summer parties, barbecues and days at the beach.

Blue Moon Brewing Co. has added two limited edition brews to its Vintage Ale Collection. Proximity is a wheat ale blended with Sauvignon Blanc grape juice for a brew that has citrus notes and a light floral finish.

Impulse is crafted with white wheat and juice from Cabernet Sauvignon grapes, resulting in dark berry notes and a smooth finish.

8.5% ABV for both. 750ml bottles, limited edition releases.

Margarita, the leading flavor in the readyto-drink (RTD) category, has a new brand: SmarteRita. The low-calorie pre-mixed margarita has broad appeal for both male and female RTD fans. Made with silver tequila, agave, triple sec, and all-natural flavors; 25 proof. Currently available in TX, IL and MN with additional rollouts slated.

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14 OHIO BEVERAGE MONTHLY MARCH 2013

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2/11/13 3:36:39 PM

CHEFSCORNER

BAR FOOD

Are You Meeting Expectations? BY CHEF BRIAN DUFFY

F

ood and bars and bars and food, they are synonymous with each other and nothing says a good bar like an ice cold beer or a well-mixed cocktail that whets the whistle and makes you a bit hungry at the same time. Lets think, what is one of the TOP things that you would associate with bar food?

Burgers... We've all got them, we all want them, so what do we do with them?

Well, here is my word for a perfect burger.

1. A simple everyday mix of 85/15 ground beef; the mix here is key. This blend is 85% beef with 15% fat, I love the way that this cooks up.

2. A perfectly toasted roll, I hate kaiser rolls... Hate em, but I do love a good brioche (Breeoh-sh) roll or even a great sourdough roll.

3. Bacon, a Thick Cut applewood is my fave. If you're going to do pork belly, render some of the fat out, crisp it up.

4. Cheese, glorious cheese! Go with a super sharp cheddar and slice it yourself, just a bit thicker than the guy next door. Let it melt on top of the meat, don't go so far as to use a dome or even a salamander, let the heat from the bacon and meat do it for you.

5. Shredded lettuce, iceberg to be exact, shred it nice and fine with a sharp knife.

6. Tomatoes, sliced about 1/2" thick with just a pinch of FRESH salt and FRESH cracked pepper on the tomato. I know we have them year round and 80% of the time they are mealy and unripe: 1. DO NOT, serve them until they are ripe.

2. Do not store them in the walk in UNTIL they are ripe 3. If it is not ripe, which means firm outer skin, soft interior, NOT gritty or mealy, then store it in a brown paper bag for 2 days (roughly). Then when they are ripe... serve them.

7. Red onion, shaved thinly,

make it look like a purple and white cloud of sweet flavor.

So how do we assemble this?

It's simple. Season the burger and cook it. I personally like Duffified spice, a mix of both salty and peppery with the great scent of herbs; season it FIRST. Then toast the roll, once the roll is toasted, place the iceberg lettuce on the bottom roll. Cook the burger to a perfect medium rare and then top it with the cheese. Now top it with the bacon and then with the red onion. Place the top roll right up against it. On the side of my burger I'd like a side of mayo as well as a GOOD mustard. After that, l'll take care of everything.

So I know that you are all sitting there reading this and you have the vision of this burger, this creation, a pure masterful piece of art. But why does my burger look so different from your burger? Well the answer is that you haven't stepped back to really look at how this staple of an item, a perfect 25% food cost item, is being prepared and served.

So, the next time you're sitting at your brand looking around at your clientele and wondering "why doesn't every person sitting here have a burger in front of them?" We'll maybe it's because it's just not that good.

I would love for everybody reading this to take a picture of your burger RIGHT now as it comes out of the kitchen and post that picture on my Facebook wall, and then take a picture of your NEW signature burger and see what people think of the two.

What am I getting at? Did you open a bar to have a mediocre burger with mediocre food sales... Or did you open a bar with pride and an idea of selling great food? I don't care how long you have been open, let's step back and take a look.

About Brian Duffy Chef Brian Duffy is a celebrated veteran of the hospitality business. His experience has spanned over 25 years from owning, operating and running successful culinary programs in multi million dollar operations and restaurant groups to the president of his own consulting firm, CBD Solution, which specializes in redefining the economics of food service as well as educating the masses on the successful practices of running your own establishment.

CBD Solution is a group that is focused on the operations, standards and procedures that aid in the successful ability to run a business. The education of the staff as well as simplifying the managements ability to run successful shifts on a consistent basis. CBDS is available for consulting throughout the world, currently assisting clients from Hawaii to Canada and all throughout the United States.

Chef Brian Duffy and CBD Solution can be reached at Consult@CBDSolution.com.

~~ FB Me @ BrianDuffyChef ~~ Tweet Me @Chefbriduff ~~ Blog with me @ Chefbrianduffy ~~See Me @ Chefbrianduffy.com

MARCH 2013 OHIO BEVERAGE MONTHLY 15

3:36:39 PM

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mALIBu INTRODUCES LOW-CAL ISLAND SPICED

DISTINCTIVE HArLow rIdGe WINES FROM LODI

sAZerAc GOES EPIC WITH NEW VODKA

Malibu has entered the lower-calorie drinks segment with Malibu Island Spiced. The delicious new spiced rum alternative combines Malibu’s signature blend of Caribbean rum and coconut liqueur with light spices, cinnamon, smoked vanilla and Truvia.

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Winemaker Bob Stashak crafts awardwinning Harlow Ridge wines using grapes from Lodi—a region known for flavorful and expressive wines. Five Harlow Ridge bottlings offer great taste and value: Cabernet Sauvignon, Petite Sirah, Pinot Noir, Chardonnay and Pinot Grigio. All of these wines have won a variety of awards in U.S. competitions. Marketed nationally by Bronco Wine Co.

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BuLLeIt ‘SELECTED RESERVE’ A DECADE IN THE MAKING

GIrL Go LIGHtLY wInes ARE UNOAKED, LOW-ALCOHOL

newcAstLe BRINGS BACK LIMITED EDITION FOUNDER’S ALE

Starting ten years ago, a select number of Bulleit Bourbon barrels were set aside and allowed to age undisturbed in charred oak barrels. The resulting high-rye-content Bulleit 10 Years Old is rich and smooth, with aromas of toasty oak and vanilla with tastes of spice, dried fruit notes and caramel with a smoky finish. 91.2 proof.

Girl Go Lightly wines are refreshing in style with a lower alcohol content of 11% per varietal. The wines are aged in stainless steel and unoaked, which allows the natural fruit flavors to shine through. Three hot varietals are available nationally: Moscato, Unoaked Chardonnay and Rosé.

Newcastle Brown Ale has re-released its limited edition Founder’s Ale, available nationwide through April. This is a classic British pale ale which pays tribute to brand founder Colonel Jim Porter. Founder’s Ale has a balance of dry hoppy flavors and roasted caramel aromas, with 4.8% ABV. Available in 6-packs and 12-pack bottles with prices comparable to Newcastle Brown Ale; on draught in select markets.

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16 OHIO BEVERAGE MONTHLY MARCH 2013

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STOP TREATING YOUR CUSTOMERS LIKE TRANSACTIONS We're Seeing This More and More BY BARRY CHANDLER

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he more we work with bars and restaurants, the more we see customers being treated as mere transactions.

Sure, transactions have their

place in a business; heck, your business won’t survive without them, but confusing transactions with customers is a cardinal sin.

A transaction is a cold, emotionless exchange in lieu of goods received or about to receive. A customer on the other hand has a set of needs that need to be fulfilled. They are thinking about eating or drinking at your bar because they perceive you are going to go some way towards meeting those needs.

Long before they ever step foot in the door they may have heard about your food from a friend, read a review about your cocktails.

What do they do next? What increasingly more and more of your customers do every day.

They Google, Yelp, Facebook and Twitter you! Customers are smarter than they’ve ever been and they know how to do their research.

They may follow you on Twitter, “Like” you on Facebook or read

your reviews on Yelp. Most likely as a bar or restaurant owner you have (or should have) a presence on Facebook and Twitter. This is the first time that you as a business owner now have a chance to influence the potential customer. Up to now, they have relied on word of mouth or looked at some static lifeless reviews online, but on Twitter and Facebook, YOU are sharing information with them. What you now share will determine their first real impression.

If you are like 70% of the bars and restaurants that use social media, you’ll start talking about your happy hour pricing, sometimes in capital letters. You may then talk about a band playing that night or a special you have on the menu.

What you are forgetting however is that your customer is not a transaction and social media is not an advertising

platform. A typical customer is getting bombarded multiple times a day with advertising info and is simply tuning out of the white noise in favor of a more SOCIAL interaction.

The bars and restaurants gaining the most customer loyalty, seeing the most number of conversations about their brand are those who are creating amazing experiences in their business that prompt customers to share the details online to their social networks.

The best performing businesses online create relationships with current and potential customers by sharing interesting, engaging content every day, and here’s the shocking thing, most of the info will never mention a price or an offer, instead it will be a mixture of high quality images, comments from happy customers, details of local events, interesting business news.

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TAKING CARE OF BUSINESS

DESIGN YOUR OWN SURVEYS

Find Out If Your Customers Are Satisfied BY Dr. Angela Mitchell questions you use. If you have a series of extended response questions instead of check box type questions, the respondent will be less likely to complete the survey.

THE MOST IMPORTANT PART OF SURVEY DEVELOPMENT IS PLANNING.

Dr. Angela Mitchell

free online survey tools, anyone can conduct a survey quickly and efficiently. However, care should be taken to craft the survey to ask the right questions so that you get the answers you need to move forward. Here are some tips for designing and implementing a survey.

Planning. The most important part of survey development is planning. How long should the survey be? What kind of questions are you going to ask?

How will you use the information in your establishment once the data are collected? Be sure to have a plan in place before beginning to develop the survey.

In general, the survey should focus on a single issue such as customer service or customer preferences for live bands. Trying to solve all of your dilemmas in one survey will be impossible.

A focused survey is much more likely to yield useable results than one that incorporates several topics. You want to keep the survey short so that it can be completed in about 10 minutes or so. Generally 15 questions will suffice. Also, watch the types of

Question Wording. Now that you have decided how many and what types of questions to ask, you need to focus on the specific wording of the question.

First, make sure you are not asking two questions in one. For example, “How would you rate the food and the service?” This is actually two separate questions and you probably want to know the answer to each. So separate it into two questions.

Also make sure the wording of the question means the same thing to most people. Try to avoid industry specific language and acronyms that only you and your staff know. For example, will all of your customers know what a two finger pour refers to? The questions should be grammatically simple and employ a common vocabulary to maximize your results.

Order of questions. As a general rule of thumb when developing a survey, you should use the funnel approach. What this means is that you start off with general questions and drill down to more specific questions towards the end of the survey. You might start off a customer satisfaction survey by asking the respondent how often do they visit and what day of the week. Then you can get into more specific questions such the level of service and the cleanliness of the restrooms. Also, more personal demographic questions such as age, income, marital status should be saved for the end.

You don’t want the respondent

to be put off with the intimate questions at the beginning and risk that they won’t complete the rest of the survey.

Online tools. There are several online survey development tools that are free. Often these sites require registration and place limitations on the things you can do. For example, some restrict the number of questions and the number of responses you can have with the survey, while others prevent exporting the data into Excel. However, despite these few limitations, the free tools can be invaluable.

Most have templates that you can work from and a variety of different themes for background colors and such.

And most will allow you to send a link to the survey through email to get responses. Surveymonkey (www.surveymonkey.com) is one online tool that is widely used. The survey creator is easy to navigate and allows the use up to 10 questions with 100 responses.

Regardless of the information you need to move your business forward, surveys can be a great vehicle to help you answer those big questions. With a little practice and some planning on the front end, you can use surveys to not only understand your customers better but to also discover ways in which you can build employee satisfaction.

Surveys can be an invaluable tool to generate the data you need to make those key business decisions!

Dr. Angela Mitchell is a professor of Business Administration at Wilmington College. She holds a Ph.D. in Operations Research.

Prior to Wilmington College, Angela spent several years in product development at Procter & Gamble. Her areas of consulting and research include business modeling, business ethics, quality control, and statistics. She can be reached at angela_mitchell@wilmington. edu.

Photograph courtesy of ????????????

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hether you are interested in finding out about customer satisfaction or thoughts about a new drink special – conducting a survey can tell you a good deal about your business. With the availability of

18 OHIO BEVERAGE MONTHLY MARCH 2013

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Irish Whiskey is a

Pot of Gold Small but Potent, the Irish Whiskey Category is Proving to be Popular by Demand

By Jeffery Lindenmuth

Y

ou can’t credit success like this to the luck of the Irish: for 2012, Irish whiskey showed growth in every key global market, including a volume increase of 24% to 1.71 million nine-liter cases in the U.S., the number one market for Irish whiskey, according to Impact Databank.

“It shows no signs of stopping,” says Hannah O’Leary, brand ambassador for Jameson, the world’s leading Irish whiskey, owned by Pernod Ricard’s Irish Distillers. “The whole category is sort of a runaway freight train. People were once concerned that Jameson shots would be a fad, but there are no signs of slowing.” Jameson is indisputably the engine of this train, with 76% of Irish whiskey sales in the U.S., representing about 86% of growth, according to O’Leary. The growth of Irish whiskey is so dramatic, and prolonged, that this once heavily consolidated category is inviting impressive new investment.

Keys to Success “I think it’s fair to say that our goal is to grow the category. Success is when Irish whiskey does well.

We aim to grow the whole pie,” says O’Leary. While Irish whiskey remains a popular bar shot (about 60% of Jameson consumed in shot), the expanding usage opportunities and new consumers portend more, and broader, growth.

The industry hopes to develop a gradual trend toward year-round drinking, flattening out the dramatic peaks of December (holiday) and March (St. Patrick’s Day) consumption, notes O’Leary. There is also growth to be had in long drinks, especially Jameson and ginger ale, which appeals to the important female market for Irish whiskey. And, while Irish whiskey has largely sat idle for America’s cocktail renaissance, there are signs that, too, is changing, with the appearance of Irish whiskey-based punches and cocktails on trendsetting lists, like New York City’s Dead Rabbit Grocery and Grog, featuring drinks inspired by a place and time when Irish whiskey was the whiskey in America.

Clockwise from top left: Michael Collins and warehouse barrels; the cooperage at Kilbeggan; Bushmills cocktail; serving of Jameson; visitor center at Tullamore DEW; and the Kilbeggan Distillery, whose license dates back to 1757, but which began making Kilbeggan in 2007.

IRISH WHISKEY

Investing in the Future In anticipation of current and future demand, Pernod Ricard’s Irish Distillers are investing $127 million to expand the Midleton Distillery in County Cork, where they produce Jameson and other brands, effectively doubling capacity.

“We are laying down 70,000 casks per year and the capacity on the pot still side will double as well, which I was really glad to see,” says O’Leary.

The pot still component for Jameson, made in single batches like single malt Scotch, is critical not just for Jameson, but also to supply the premium brand Redbreast, made with 100% pot still whiskey, as well as Powers Gold Label, a sleeper brand that is higher in pot still whiskey than standard Jameson. Unlike the heavily advertised Jameson, these other Irish entrants from are soaring in popularity by word of mouth alone.

Tullamore DEW, the second largest global Irish whiskey brand after Jameson, is also investing for the future, in an effort to satisfy the brand’s double-digit growth in the U.S. since William Grant & Sons took over the brand in 2010. In addition to a newly constructed visitors center, a new facility will come online in 2014 at a cost of nearly $45 million.

The new distillery will ensure supply of Tullamore DEW Original, with its unique triple-blend of malt, grain and pot still whiskey, while offering the freedom to create and diversify, according to Ken Reilly, category marketing director. “Irish whiskey is a dynamic category with new styles emerging, honey for example, and older styles resurrected, like peating and pure pot still,” says Reilly.

IRISH WHISKEY | selec tions

Don’t Forget the Creams…

Whiskey is not everyone’s cup of tea—which is one reason why Irish cream liqueurs have proven popular since being introduced in the 1970s. While still dominated by Baileys, the market’s ability to absorb other brands and variations is proof that it’s important for stores and bars to offer these as well.

Distinctions among Irish Creams—which are essentially 34-proof, shelf-stable blends of whiskey, cream, sugar and sometimes additional flavorings—are not as critical as with the whiskeys. For sweet-toothed drinkers, these smooth liqueurs are delicious on the rocks or in coffee.

Reliable brands include Carolans, Duggan’s, McCormick’s, Molly’s and Saint Brendan’s. To make a selection of Irish Creams stand out, consider adding flavor variations (Baileys recently added hazelnut to its range that includes caramel, coffee and mint chocolate). And a basket of minis by the register are sure to disappear come mid-March.

Driving Diversity Some of the most innovative products to broaden the spectrum of Irish whiskey hail from the Cooley Distillery, founded in 1987 to produce the Kilbeggan, Connemara, Tyrconnell and Greenore brands, and acquired by Beam Global in late 2011. According to Bob Gorman, director of marketing for world whiskies at Beam, the acquisition not only gave Beam a controlling interest in 50% of Irish distilleries (Cooley started operation of a second distillery in the town of Kilbeggan to contribute to the whiskey of the same name in 2007), but also filled a “glaring

omission” in their whiskey portfolio—a premium Irish whiskey able to stand should-to-shoulder with Maker’s Mark and Laphroaig. Beam has also imported five brand ambassadors from Ireland to canvas key U.S. markets.

“The whole premise of why Cooley was set up is to revive the traditions of Irish whiskey that were lost when it became a monopoly,” says Stephen Teeling, senior global marketing manager for Irish whiskey at Beam, who very much embodies the passion of his father, the creator of Cooley. “We were the first to offer caskstrength, port and sherry finishes with Tyrconnell, peat-smoked whiskey. We’ve spend over 20 years building that story, talking with pride about Irish whiskey.”

Beam’s Irish flagship, Kilbeggan, is retails around $24, just a few dollars above category leader Jameson. “Jameson did a great job of recruiting and we have these younger consumers coming to Irish whiskey, especially in shots. Where we see a big opportunity is with those who want to step up to a more premium pour,” says Teeling.

While Kilbeggan trades heavily on heritage, Beam’s newly acquired 2 Gingers, also crafted at Cooley, offers a more casual approach, with its whimsical name and modern packaging. Launched in Minnesota by restaurateur Kieran Folliard, 2 Gingers owes much of its success to a trademarked drink, Big Ginger, comprised of 2 Gingers Irish Whiskey, ginger ale and a lemon and lime wedge.

Cooley Distillery is also responsible for Sidney Frank Importing Company’s, Michael Collins brand, which includes a double-distilled blended Irish whiskey and 10 Year Old Single Malt, distinguished by

St. Elder is handcrafted in small batches from a natural extract of fresh elderflower blossoms. The result is a finely balanced liqueur that easily pairs with a variety of spirits and can liven up any classic cocktail.

©2013 M.S. Walker, Inc. Produced & Bottled by St. Elder, Ltd., Somerville, MA. 20% Alc/Vol (40 proof). PLEASE ENJOY RESPONSIBLY. For recipe inspirations, please visit St-Elder.com

IRISH WHISKEY

Irish Whiskey Playbook As the popularity and diversity of Irish whiskey continue to grow, here are some top picks, with points of distinction to help make the right recommendation.

TOP SHOTS AND CLASSIC POURS JAMESON Pernod Ricard USA; $22 Triple-distilled and renowned for smoothness, the Irish category leader is the go-to pour for shots and everyday enjoyment, earning the youth vote for its unmatched name recognition.

TULLAMORE DEW ORIGINAL William Grant & Sons; $21 The second largest Irish whiskey in the world, Tullamore D.E.W. is triple distilled, and uses all three types of Irish whiskeys; the pot still, malt and grain whiskies.

BUSHMILLS BLACK BUSH Diageo; $32 Matured for up to seven years in a combination of sherry casks and bourbon barrels, a generous 80% malt whiskey makes this premium blend a top shelf classic.

BOURBON LOVERS’ FAVORITES JAMESON SELECT RESERVE BLACK BARREL Pernod Ricard USA.; $32 A high proportion of pot still whiskey with small-batch grain whiskey, demand is soaring for this newcomer aged in bourbon barrels and sherry casks. Like bourbon, this whiskey uses considerable corn.

GREENORE 8 YEAR OLD SINGLE GRAIN Beam Inc.; $45 Smooth and mellow, this Irish whiskey is made predominantly from corn and aged for a minimum of eight years in ex-bourbon barrels, imparting the abundant oak and vanilla notes familiar to bourbon drinkers.

MICHAEL COLLINS BLENDED Sidney Frank Importing Co.; $24 A smooth yet flavorful blend, this whiskey includes double-distilled malt whiskey aged four to 12 years in small bourbon-seasoned casks.

SOPHISTICATED SIPPING BUSHMILLS 21-YEAR OLD SINGLE MALT Diageo; $119 This rare malt spends a minimum of 19 years in Oloroso sherry and bourbon casks, followed by two years in Madeira-infused casks, delivering dark chocolate and raisin notes.

Prices listed are SRP and may vary by market

CONCANNON Concannon Irish Whiskey; $25 Intrinsically connecting this whiskey to its namesake winery, barrels previously used for Petite Sirah are used for aging along with bourbon barrels; the makers call this “the Concannon effect,” imparting extra fruity notes.

CONNEMARA PEATED SINGLE MALT Beam Inc.; $42 Double-distilled using peat-dried malted barley and aged in ex-bourbon barrels, this full and rounded whiskey, balancing fruit and smoke flavors, will win fans among discerning Scotch drinkers.

REDBREAST 15 YEAR OLD Pernod Ricard USA; $74 Like all Redbreast, this exquisite whiskey is pure pot still, a rarity crafted with both malted and unmalted barley. In addition, it is aged in bourbon and sherry casks and non-chill filtered.

TYRCONNELL 10 YEAR OLD SHERRY CASK Beam Inc.; $74 One of a collection of specialty finishes (the others being Madeira and Port), this rich and creamy single-malt layers grape and berry fruit over sweet vanilla, caramel and dried fruits.

HOT BRANDS KILBEGGAN Beam Inc.; $24 Double-distilled in the oldest operating pot stills at the world’s oldest licensed distillery, this relative newcomer combines real heritage and great taste.

2 GINGERS Beam Inc.; $20 A four-years-aged blended Irish whiskey, 2 Gingers was inspired by the red-headed mother and aunt of founder Kieran Folliard, who is now looking to take its cult-like devotion national.

POWERS GOLD LABEL Pernod Ricard USA; $22 With a substantial pot still component, this fullflavored Irish blend is a true classic and sleeper hit, now that savvy bartenders have discovered the difference in its long, honeyed finish.

BEYOND WHISKEY BUSHMILLS IRISH HONEY Diageo; $25 Ireland hops aboard the honey trend, a natural partner for sweet and gentle flavors of Irish whiskey. And one that may put Bushmills back on the lips of consumers.

THE KNOT William Grant & Sons; $25 This sweetened Irish spirit is not technically whiskey, but The Knot is a hearty 100 proof, embracing the high-proof trend among young male consumers and targeting shot glasses.

its use of peated barley. According to Kate Laufer, director public relations at Sidney Frank, the blend attracts mainstream Irish whiskey drinkers as well as bourbon lovers, a fertile ground considering that Irish whiskey sales still pale in comparison to bourbon’s 16 million cases. Cocktails have also been key, as promoted in advertising and on the website.

Like Michael Collins 10, Knappogue Castle 12 Year Old, from Castle Brands Inc., points to the increasing importance of age statements, especially in winning consumers of high-end Scotch, where age statements are a defining measure of quality. Knappogue ceased making the annual vintage whiskies that emerged in the early ’90s in favor of a flagship 12 Year Old, while leaving room for special editions true to the brand’s super-premium positioning. The newest is Knappogue Castle Twin Wood 14 Year Old Single Malt, bottled at 92 proof, following aging in both bourbon and Oloroso Sherry casks.

Perhaps the surest sign that the Irish whiskey category is far from peaking: Concannon Irish Whiskey was enthusiastically embraced by both on- and off-premise accounts during the 2012 launch, says James Park, VP of sales for The Wine Group Spirits, which markets the brand. Concannon may be a new name but also embodies four generations of family heritage. Park expects sales to double in 2013.

With a passion for the past and optimism for the future, the last thing these Irish producers require is luck. New expressions are growing the category both up and out, exciting sophisticated whiskey lovers with single malts and specialty finishes that challenge Scotch malt whisky, while soft, sweet, drinkable blended Irish whiskies appeal to converts from vodka, beer and bourbon.

In addition to quality, however, Irish whiskey may have one thing going for it above all else—just being Irish. Says O’Leary: “I’m Irish, and like a lot of IrishAmericans, that makes these whiskies an important part of my heritage and a matter or personal pride.” ■ Pennsylvania-based writer Jeffery Lindenmuth is a consumer of fine drink for reasons personal and professional. His writing on food and drink has appeared widely in print and online.

{ HOW TO GRAB }

ATTENTION As the market grows and the shopping experience evolves, so do wine and spirits POS materials

BY ROBERT HAYNES-PETERSON

“

B

ack in the day, we did cardboard, and that was great,” says Josh Hayes, senior brand manager of Pernod Ricard’s recently launched Malibu Red. The rum-tequila blend is designed to expand the Malibu brand name into the social nightlife scene. “Certainly we still do cardboard, but it has to come to life. If you're not engaging your customer online before, during and after the store, then you don't have a good program.”

Such is the state of point-of-sale (POS) marketing in the digital era. You'll still find plenty of shelf-talkers, table talkers and bottle neckers—maybe even more than ever—but both retailers and marketers are realizing not everyone is swayed by a random “92.” These days, video displays, large-scale themes and interactive opportunities are more common in sprawling retail venues than vineyard maps or posters. At the same time, small shops find access to branded shelf talkers a mouse-click away. And increased diversity in retail and on-site venues—from the aforementioned megastores to dog-friendly artisanal salons— means that the traditional flow of printed collateral from supplier to distributor to shelves must be re-thought.

Hi- vs. Lo-Tech = New vs. Old School The Malibu Red campaign “dresses up” traditional elements, like stand-ups and sweepstakes, and draws consumers deeper into the branded experience with multi-media offerings (Ne-Yo’s custom single “Burnin’ Up” was written specifically for the liquor). Some locations have in-store digital projection that allow smartphone interaction; and bars feature touchscreen games.

Malibu isn’t the only brand touting hi-tech POS collateral off-premise. For the holiday season, Bacardi launched a themed pole topper display featuring an LED screen video of a bartender crafting cocktails. The company also promoted its year-old Oakheart iteration last fall via a barrel display invoking the barrel-aging technique used on the product. And their current “Get Some Game” campaign ties Bacardi in to the current NBA sea-

About 1,000 retail accounts throughout the U.S. are featuring the co-branded Bacardi/NBA backboard seen in this computer rendering; each includes a display case housing a basketball signed by one of 17 league legends.

Many small shops aim to stand out from the pack via handmade signage. Vine Wine, in Brooklyn, goes for detailed tasting notes.

At Central Bottle, in Cambridge, MA, shelves are peppered with QR codes.

son, replete with in-store backboard and autographed basketball.

Not everyone buys into elaborate, real estate-hungry displays, however.

Shelf talkers—often referred to as “silent salesmen”—nd case stacks remain the bread and butter of many small and medium-sized retailers. One thing that has not changed: floor space is still precious. “We all have only so many end caps,” says Paul Zagardo, owner of Path Liquors, located on New York’s Long Island in a very competitive area, representing a broad demographic crosssection of customers. He is not a fan of supplied materials. “Point of sale is

So-called “silent salesmen”” still dott th the retail till d t il landscape, but the trend is toward customized materials for specific markets and even specific accounts.

really important. The more it looks personalized, the more value it has, but it’s extra work.” Zagardo says. “I use a lot of my own, signing ‘Paul’s Picks’ if it's something over the top. Customizing shows the personal approach, and gives the shop credibility.”

How a store handles its POS has become a means of self-definition—a continually rotating esxpression of what a store finds important. Many stores catering to upscale or niche markets not only eschew pre-printed bottle neckers and shelf talkers, but also make a concerted effort to develop their own unique POS look. Yet others are able to surf the Web and take advantage of scores of winery and importer websites that offer “Trade Tools” areas where shelf talkers can be printed in-house faster than you can say “Et voilá!”

For specialty liquor labels, POS is a small, but important piece of the puzzle.

“We’re not reinventing the wheel,” says Nicole Portwood, brand manager for Tito's Handmade Vodka. The Texasbased distillery prides itself on a sort of outside-the-norm approach to crafting vodka, but the emphasis is on what’s inside the bottle rather than outside it, according to Portwood. “We’re never going to compete with the big boys, and we’re not going to try. We don’t want to have something that looks bigger than we are, and then have it fall apart.”

POS DISPLAYS

When relative value is the key point of a display, make sure prices are loud and clear. Bold price signs at Lowery’s in Queens, NY, may seem garish, but they deliver on the store’s exterior sign that promises “Discount Wine & Liquors.”

Visual Noise to Some, Marketing Music to Others But what happens when so many marketing messages vie for space in stores that do not have a stadium-size playing field? It can get busy out there.

A recent walk around Lowery’s Liquor & Wine Company in Queens, NY showed a somewhat haphazard approach to POS pieces and distribution. One display window was dominated by oversized Jack Daniel’s bottles, another by a Bulldog Gin display highlighting the botanicals used in the gin, along with two tall beakers filled with plastic lemons. A third, however, still boasted its Halloween display for Jaegermeister months after the holiday.

Inside, the large and well-stocked store included a few lingering value-added gift-pack displays from the holiday season, and it was hard to turn in any direction without seeing hand-written discount signs for various wine labels. Sparsely distributed tasting notes and scores (only 90 or above) on wines appeared to be a mix of PDF printouts and supplied laminated pieces. Collars—the sort consisting of small booklets on elastic bands around bottle necks—were predominantly found

POS DISPLAYS

on bourbon and whiskey bottles. A small basket of minis rotates every week or two promoting popular brands and new expressions.

Yet there is method amid the madness-at-first-glance. Shelf talkers at Lowery’s often direct customers to additional product or information behind the counter. Handmade signage guides customers to older expressions of a displayed whisky, warehoused inventory and alternate bottle sizes. Hard-to-categorize beverages, like Thailand’s Monsoon Valley

Wines, are provided extra signage (“Thai wines for Thai food”), presumably to assist customers who may not even know to ask why these wines are found alongside Asian sakés and plum wines, rather than amongst other Shirazes and Pinot Noirs.

And in the big picture, while the visual effect at Lowery’s might be seen as chaos in a small boutique, the multifarious stimuli are not scaring or baffling many shoppers in Queens.

The biggest issue facing spirits marketers (and, to a lesser extent, wine and beer) these days, however, may not be as simple as hi-tech flash vs lo-tech cardboard. POS was and always will be about engaging customers at the moment of purchase; but strategies with this intent depend in large part on shoppers accepting marketing messages in general. “Customers are the most fickle beings on Earth,” according to Zagardo. “I’ve been in this several decades now, and seen it back when you could construct a concrete monument for a bottle, because the brand didn’t change.

Now, the customer is brutally fickle. Take the flavored rums: a flavor will be hot for 45 days. The old rule used to be that you looked at sales reports and saw you were selling two bottles one week, then four, then eight. So the next week I should get 12 bottles, right? Wrong! They’re on to the new flavor, and it happens very, very quickly. Bacardi gets it. You have to be able to move on your in-store marketing quickly, you have to adjust quantities quickly so we don’t kill a trend.”

The dual function of floor display racks remains constant—saving space and attracting attention—but the graphics being employed have never been more advanced. Seen here: displays for Motos Liberty wines; Tito’s Vodka; and Don & Sons wines (Smoking Loon, Project Paso, Pepperwood Grove).

LES CHARME S

© 2012 MarkeTeam Inc

MÂCONNAIS, FRANCE

CAMPAIGN FINANCED WITH THE SUPPORT OF THE EUROPEAN UNION

www.pasternakwine.com

POS DISPLAYS

Tips for Optimizing POS Signage ✔ It’s not just about the materials you use, but how you display them; remember that the ultimate look reflects on the store, not just the brand.

On-premise POS is typically more subtle.

Lucid smartly used fountains (above), spoons, glassware and balanciers (individual drip delivery systems) to support their absinthe, prompting curiosity from anyone within eyeshot.

‘Silent Salesmen’ Updated Of course, there is definitely still a place for a well-conceived and constructed “paper collateral”—bottle neckers, shelf talkers and table tents. The important thing is to understand how the retail landscape has changed, according to Gary Clayton, VP and director of marketing at Paster-

Superior graphics and printing are the norm today, giving retailers an opportunity to both enhance the shopping experience and flag new products. Case cards and shelf talkers such as these for Diageo’s new Once Upon a Vine brand draw shoppers in with catchy artwork and text that complements the bottles.

✔ Take advantage of novelty: POS case cards, neckers and other signage are especially important for new brands.

✔ Know the law; rules governing certain promotions (e.g., sweepstakes, discounts) vary from state to state.

✔ Shoppers have different budgets and notions of value; using signage to promote wines at various prices communicates an awareness of diverse interests and budgets.

✔ If you make your own shelf talkers, create a consistent look in terms of size, format, lettering or type, color, logos, etc.

✔ Take advantage of holidays and seasonality to freshen up your look of your store using POS materials.

nak Wine Imports, which carries labels from Cave de Lugny, Los Vascos, Valdo and more. “In the past, it was one size fits all,” says Clayton. “That still happens, but the market is so dynamic these days. One of the macro changes in the industry is a shift from establishing national POS programs to more targeted, customer-focused programming.”

As an example, the importer recently worked with Whole Foods in California on a cross-merchandising promotion with the chain’s fish counters. Where legal, the in-store materials allowed customers to receive a dollar off seafood purchases when they also bought a bottle of Cave de Lugny Chardonnay. “Part of the objective was to create multiple displays and merchandise sets, both in the wine department and outside of it in the seafood department,” says Clayton. Pasternak conducted a similar promotion with HEB stores in Texas, offering consumers $2 off store flowers with a purchase of Valdo Prosecco, an ideal Mother’s Day or Valentine’s Day tie-in.

Clayton says the trick to a successful POS program is to make it simple and functional: “It has to be easily accessible and simple in its approach. Everyone throughout the chain has to understand what’s going on, from distributors to store managers, to the people stocking

the shelves in multiple departments.” In turn, attractive, well-placed collateral— whether it’s as grand as a lifesize Captain Morgan or as small as a Chardonnay neck hanger—generates added value, not just for the wine brand in question, but for the store identity as a whole. ■ POS marking holidays is a natural way to capture shoppers’ attention and turn it into impulse sales, not to mention give the store a fresh look.

Rise of Riesling Though Still Battling Consumer Perceptions, this Noble Grape has Carved Out a Solid Niche

T

‘‘

he drinking of Riesling makes you a better person,” says Paul Grieco of the restaurant Hearth and the Terroir wine bars in New York City, founder of the Summer of Riesling and selfstyled “Riesling Overlord.” If he’s right, the moral well-being of the U.S. has risen considerably over the past decade.

Nielsen data showed Riesling sales growing 72% from 2003 to 2006, outpacing every other major variety aside from Pinot Grigio, and since then the grape has continued to maintain a similar trajectory.

According to Euromonitor, international growth in Riesling sales had been a steady 3.3% annually from 1997 to 2005, but then jumped to 10.5% annually for the 2005-2010 period.

Across the U.S., Riesling seems to evoke two associations in wine drinkers: Germany, and sweetness. The former has

been more surmountable than the latter; consumers are embracing Rieslings from not just Germany but from New York, Austria, Washington and other regions as well. However, “People still have a tendency to conflate Riesling with sweetness,” says Terry Theise, who imports a number of Rieslings from Germany and Austria such as Christoffel and Alzinger.

“We need to convey that Riesling is just a grape variety made in a wide range of styles. To figure out which is which takes six to ten minutes of people’s time, but peo-

ple treat it like it’s something Talmudic.”

When Grieco does a Riesling tasting, he forbids use of what he calls, “the ‘S’ word,” leaving it out the conversation to put the focus on balance instead. He also points out that 95% of the world’s Riesling is in fact dry, including 60% of Germany’s. Most of that was traditionally consumed domestically, but that’s changing as well. Chaylee Priete, wine director at The Slanted Door in San Francisco, says, “The range of styles has broadened considerably and I think the winemaking practices are improving so that wines seem complete, not stripped of sweetness which I had thought was a problem for some time. I do not think so any more. There are more balanced wines being offered.”

Photos courtesy of New York Wine and Grape Foundation / Terry Theise Photo by Anna Stöcher

By Jim Clarke

Opposite Page: scenes from New York’s Finger Lakes.

Left: lake-effect fog above the north end of Seneca Lake at Ventosa Vineyards. Right: Sheldrake Point on the west side of Cayuga Lake, home to Sheldrake Point Winery.

“It’s more on-premise in terms of embracing it, but the volume sales still happen offpremise. You find one passionate retailer for every dozen passionate sommeliers.”

— Importer Terry Theise

STILL SOME DISCONNECT

RESTAURANTS REMAIN VITAL

While the quality of the wines is there, Theise is more circumspect about their place in the market. “Things are not that easy for really dry Riesling,” he says. “There’s no better dry Riesling than Austrian dry Riesling, but Grüner Veltliner outsells Riesling by 3.6:1.

People are happy to say they drink dry Riesling but the numbers don’t support it. There’s still a disconnect between what people say and what they ponyup for.”

And other sweet wines are also on the rise. “Some producers say our lunch is being eaten by Moscato,” says Jim Trezise, president of the International Riseling Foundation (IRF) as well the New York State Wine & Grape Foundation. But Trezise says their research contradicts that: “Moscato and Riesling do not have the same audience.”

An IRF study conceded there could be a loss of entry-level occasional drinkers at the lowest price points; but aside from that, Riesling was more highly regarded and not threatened by the success of Moscato. Whatever their surface similarities, respondents didn’t consider the wines interchangeable at all. Mark Burnett, wine director at two Five Point Bottle Shops in Atlanta, says that matches with his experience; guests who are looking for Riesling are looking for “sweeter wine, but not cloying like a Moscato.”

Because Riesling does seem to require more communication, on-premise sales are vital for raising awareness of the grape. “It’s more on-premise in terms of embracing it,” says Theise, “but the volume sales still happen off-premise.

You find one passionate retailer for every dozen passionate sommeliers.” He adds that a list with only a couple of Rieslings “looks like tokenism,” and he encourages his distributors to waive split case fees so wine directors can, for example, buy three bottles of 12 different wines instead of a case each of three wines. He says that kind of showing starts the conversation: “The guest says, ‘Wow, what’s with all these Rieslings?’ And the server smiles and says, ‘They are so good with our food…’”

Terry Theise

“We have trained our sommeliers and our staff to talk about how our food demands lower alcohol, higher acid wines with lots of minerality,” says The Slanted Door’s Priete. “We discuss that since our food is served family style and progresses from the lightest and most delicate dishes [spring rolls, papaya salad] to richest/sweetest/spiciest [caramelized tiger shrimp, grilled lamb, clay pot], the wines need to match pace and complement the dishes. We often suggest starting with a very light dry crisp white and moving into a Kabinett Riesling and then a Spätlese. We offer half glasses and encourage guests to try this progression even if they are just having a small amount of wine.”

RIESLING AT HOME

Chaylee Priete

Food pairing extends into off-premise sales, too. Mark Burnett in Atlanta says customers are asking for wine pairing suggestions for home cooking more and more often, and Riesling often comes up in that context. Nancy’s Wines for Food in Manhattan has specialized in German wines, especially Riesling, for over a decade. Founder Nancy Maniscalco says “It’s a great food wine and a tremendous value. There are lots and lots for under $20 that are fabulous; not a lot of re-

Rise -of- Riesling

gions can say that.” She also says that having more local on-premise venues embrace Riesling has opened the door further; “This is on the list at X restaurant” gets customers interested.

Burnett notes that Riesling does much better at their store next to the University of Georgia campus, which he attributes to the apparent demographic of the new typical Riesling drinker: Millennials. “These twenty or thirty-yearolds don’t care what happened in the past,” says Paul Grieco, alluding to the rise and fall of wines like Blue Nun and Liebfraumilch in the 1970s, which left Riesling’s reputation with Baby Boomers in the doldrums. “They’re willing, even wanting, to have their own jour-

HOW SWEET IT IS/AIN’T The International Riesling Foundation (IRF) was founded in 2007 to promote the grape. Several IRF studies determined that wine drinkers who knew Riesling was available in a range of sweetness levels were more likely to choose Riesling than those who assumed it was always sweet.

In turn, one of their major projects has been to help consumers to know just how sweet a bottle of Riesling is before they purchase it. The Foundation’s research also indicated that some typical industry terms like “off dry” and “late harvest” were confusing

ney. It’s a new generation that wants to learn.” Theise agrees that a lot of that generation “came of age not knowing that Riesling was ‘uncool.’”

POSITIVE SIGNS One advantage enjoyed by Riesling but few other grapes is that both New World and Old World producers label it varietally, which has encouraged international cooperation in marketing and promotion efforts (The Burgundians, for example, have little interest in getting behind a push for Chardonnay, invested as they are instead in their appellation system.)

The IRF is one example; Grieco’s Summer of Riesling is another, em-

and probably of little use in communicating with consumers.

The IRF scale, which calculates perceived sweetness by a wine’s ratio of residual sugar to acidity and pH, has been adopted by a number of producers worldwide, including big names like Chateau St. Michelle in Washington and Schloss Johannisberg in Germany’s Rheingau.

Appearing on the back label, the sweetness or dryness is indicated on a simple line graph with a range from dry to sweet.

Paul Greico

bracing and promoting Riesling wines from all over the world. Bob Madill, president of the Finger Lakes Wine Alliance, notes that their own efforts have included introducing people not just to Finger Lakes Riesling but to Riesling as a category; likewise, he says, the PR and marketing agency Wines of Germany has made a point to include the Alliance in their own Riesling-related events.

Higher-profile domestic production is helpful in its own right. “It’s exciting to see the progress of domestic Riesling,” says Theise, “especially the amount of good Riesling being made in the Finger Lakes. I think it’s tremendously encouraging. Superficially it’s competition, but the rising tide lifts all boats.”

Prospects for Riesling’s moment in the sun are still not certain. Theise concedes, “It could still be better. Maybe Riesling won’t ever go mainstream, but it could be a much bigger niche.”

“Is this a long-term trend or a blip?” is how Jim Trezise describes industry thinking. “Right now there’s momentum, there’s a wave which we can make into a growth trend and permanent thing.” ■ Jim Clarke is the sommelier and beverage manager at the Armani Ristorante in New York City; he has written for a number of trade and consumer publications and he lives on a boat in the Hudson River.

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Below: Tanqueray Brand Ambassador Angus Winchester leads a session at the “Tanqueray Ginstitute” Chicago. Right: Francesco Lafranconi, the executive director of mixology and spirits education for Southern Wine and Spirits Nevada, shows how to make a proper Negroni in Boulder, CO.

ST

HOW TO TRAIN A 21 CENTURY BARTENDER? Pure knowledge matters, but pro trainers emphasize techniques, service and efficiency as well

BY JACK ROBERTIELLO

W

hen bartender Jacob Briars first visited New York City, his verve to sample the fare at bars and boîtes made famous as cocktail cathedrals ran smack into a cold and unpleasant reality. His request for an Algonquin (rye, dry vermouth and pineapple juice) at the hotel bar of the same name was met by a blank stare—a typical response from a server accustomed to orders no more complicated than a Tanqueray and Tonic.

That was some time ago, but it’s fitting that Briars’ latest enterprise includes setting up a bartender training program for Bacardi in the U.S. There was a time not so long ago, as Briars’ experience reminds us, when bartender training consisted mostly of the new hire showing up an hour

or so early to get familiar with the bar layout, product mix, rules and regulations and general decorum expected. More time was likely spent trying to figure out the POS system than mastering the cocktail menu.

There’s little doubt among cocktail cognoscenti that the overall skill level

expected among new employees at craft cocktail bars today far exceeds that of any previous era. Supported by numerous brand-based programs, seminar-rich conferences, traveling brand ambassadors, and supplier and distributor efforts, the average bartender working at any level today enjoys a wealth of opportunities to learn.

The same avidity for cocktail training may not be at work in most non-craft oriented bars and restaurants, though throughout the vast range of American watering holes, there has been a noticeable uptick in general knowledge and enthusiasm in drink-making.

“It’s great to see so many bartender training programs out there, and they

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BARTENDER TRAINING

all seem to have their own take on the craft,” says Gaz Regan, author of numerous books including The Joy of Mixology and host of gazregan.com. Now that bartending is widely seen as a legitimate food service career choice, one with prospects and potential, being trained at the highest level is increasingly seen as a significant step for advancement.

THE OVERALL SKILL LEVEL EXPECTED AMONG NEW EMPLOYEES AT CRAFT COCKTAIL BARS TODAY FAR EXCEEDS THAT OF ANY PREVIOUS ERA.

SHORT HISTORY Paul Pacult, who leads the hyrda-headed Beverage Alcohol Resource program (better known as BAR) in partnership with Dale DeGroff, Doug Frost, Steven Olson, Andy Seymour and David Wondrich, notes that when the program started in 2005, no specific form of professional certification existed, something the culinary world offers in most disciplines—pastry, kitchen management and other aspects. Says Pacult: “A first sector of professionals had already been working as bartenders long before we started BAR, but they still looked to perfect their craft. I believe that we are now attracting what I think of as a ‘second wave’ of young women and men who in the last five years have become intrigued with the bartending profession.”

BAR is an intensive five-day course focusing not only on mixology but also the history of spirits through a broad range of categories and traditions. BarSmarts—also created by BAR, in conjunction with Per-

nod Ricard—focuses on bartenders, drinkmaking and service issues in a shorter course that can be taken online or live. As Pacult puts it, “Think of BarSmarts as bartending high school while the BAR 5-Day is more akin to major university studies.”

Francesco Lafranconi, the executive director of mixology and spirits education for Southern Wine and Spirits Nevada, says that these days hotels and restaurants are seeking to provide better quality cocktails when they turn to him for training and menu development, and therefore more skilled bartenders. “Guests have much higher expectations now,” he says. “They have a better understanding of what makes a good drink, and operators need help trying to cope with what their guests demand.”

Even union bartenders in his market, a group not usually considered open to new training requirements, are more receptive now, especially in sophisticated technique

areas, like handling egg whites and fresh products, Lafranconi says.

BALANCING THE SKILL SET The efforts of Pernod Ricard and other suppliers, and distributors including Southern, Glazer’s and Wirtz, may have helped increase bartender knowledge dramatically over the past ten years. However, it’s commonly agreed that the general rules of hospitality haven’t received the same sort of focus, which bugs trainers like Tanqueray Brand Ambassador Angus Winchester.

“When you get bartenders who say, ‘I got into this because I don’t like talking to guests, and craft cocktails take so much time that I don’t have to,’ it’s hard to know what to say,” says Winchester.

“There’s a generation of bartenders now that are the most knowledgeable and creative that has ever existed on the planet. They can tell you the mash bills of all their whiskies and talk about the botani-

Left: Paul Pacult leads the Beverage Alcohol Resource program.

Above: Gaz Regan speaking at a seminar.

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BARTENDER TRAINING

cals in gin, but they slightly suffer with a fixation with the drink as opposed to the drinker,” Winchester points out.

In addition to the widely criticized fixation of many craft bars and bartenders on the sometimes geeky, even snobby topics of cocktail history and approved classics, Winchester says that there are also plenty of skill issues for even the best bartenders. Last year, he toured the U.S. for Tanqueray in a program that gauged the capabilities of more than 300 bartenders, testing bar skills considered important to all levels of the trade: pouring accuracy, speed, memory, numeracy, technique and final presentation.

“It doesn’t matter if you’re working at Milk and Honey or T.G.I. Friday’s—you’re doing the same job of following recipes as quickly, efficiently and attractively as possible,” he points out.

Participating bartenders all received the same sets of recipes, then were given a series of orders and were timed. Drinks were examined for proper garnishment and presentation, bottles weighed for pouring accuracy, and objective scores tabulated.

(Tanqueray now offers a similar evaluation to operations, in which bartenders are evaluated against their co-workers.)

The results? Some very good and wellknown bartenders didn’t do so well, and many newer folks performed exceptional-

Francesco Lafranconi in Brisbane, Australia; below, Angus Winchester speaking at the “Tanqueray Ginstitute” in Chicago.

ly. Good skills were evident in cities considered outside the main cocktail circuit— Kansas City and St. Louis, notably. The average American bartender tested poured with 86% accuracy, a score most operators would find wanting.

Another issue: less than 30% tasted their drinks with a straw at the correct time—many forgot altogether or did so after they poured the drink, instead of when it was still in the shaker and correction would be less obvious. More crucial for operators was the common problem of poorly managed pour spouts and spillage. As Winchester notes, “Even the meniscus on a jigger allows for a 10% overpour and these mount up—one bartender working three shifts a week overpouring at a 10% rate making 100 drinks a night will overpour 187 bottles of spirit per year.”

Briars, the newly named Bacardi global director of brand advocacy, says the time is ripe for suppliers to train not only about their brands, but to support the industry to run businesses more efficiently and profitably. “I’m amazed when I’ve talked to leading some leading mixologists who are great

bartenders but still have no idea how to cost out a cocktail,” he says.

Now that cocktail-centric bars have opened all over the country, competition is a given, and how to run a bar profitably will be seen as much more important.

“We’ve never had this much knowledge and it’s never been this good to be in the bar industry. I’d hate for us to squander this opportunity,” he says.

Says Winchester, “Hospitality is relatively simple: put a smile on a guest’s face, optimize the sale while in the venue and give them a reason to return.”

A bartender at the top of her practical skills who can do that in the midst of a Friday night rush would be worth his/her weight in Sazeracs.

In the big picture, perhaps the greatest value in training is the prospect of making the maneuvers and mindset of bartending second nature, empowering the person behind the stick to develop an identity while being an asset to a drinking establishment. That said, a neophyte bartender can still choose among all sorts of training programs, including the muchmaligned “flair bartending” style that still has pockets of aficionados. As Gaz Regan says, “I can’t think of any facet of bartending that’s being missed at present, but I’ve no doubt that someone will soon start offering a course in techniques that I’ve never dreamed of. I’m really looking forward to that.” ■ Based in Brooklyn, Jack Robertiello has worked with or written about wine, spirits, bars and restaurants for most of his adult life. He speaks frequently on industry topics, and judges at numerous competitions.

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BARTALK

At Your Service Bryan Dayton, OAK at Fourteenth, Boulder, CO

BY ALIA AKKAM

A 2011 fire left the just-opened Boulder, Colorado restaurant OAK at Fourteenth in ashes. But the team spent nine months rebuilding from scratch, and this rustic, new-American eatery persevered, recently celebrating a year in business.

Co-owner Bryan Dayton, the man behind the popular beer, wine, cocktail and artisanal soda program, is also a champion of old-fashioned hospitality. Here, he talks about courteous service—and his customers’ predilection for Knob Creek.

THE BEVERAGE NETWORK: Denver has fast emerged as one of the country’s most interesting cocktail destinations. What is OAK at Fourteenth’s approach to drinks?

BRYAN DAYTON: Ours is a little more simple than some of the other programs.

We have classically inspired drinks with modern twists. Some of the ingredients, like green Chartreuse, might be esoteric for the average person, but not for the PDT and Milk & Honey crowd. It’s about finding a way that’s fun and gets people into cocktails.

TBN: The cocktail menu is divided into low-alcohol and high-alcohol libations.

You even pay special attention to drinks without liquor, like housemade passion fruit and lemongrass soda. What are some of your most popular creations?

BD: Under Low Alcohol, the Venetian Cup, which is essentially a Pimm’s Cup with Pimm’s, Campari and our own ginger beer. We pour it tableside. The East Aspen Heights is boozier, with Bombay Sapphire East, yellow Chartreuse, blackberry, pear and lemon.

TBN: Because the city is indeed cocktail savvy, what trends are you seeing?

BD: Seeing people from all these different, dynamic backgrounds ordering cool cocktails blows me away. You would think Boulder would be more of a wine and beer city, but guests are looking for us to walk them into a cocktail and open their palates. Vodka is still definitely king. We only have one drink—the Oak Martini—on the menu with it, but we sell a lot of them.

We also sell a ton of whiskey and go through a bottle of Knob Creek a week, which is surprising for a 120-proof spirit. Boulder’s also big on tequila, and even mezcal because Richard Betts of Sombra is here.

TBN: Because OAK at Fourteenth is a restaurant, do you consider the food when dreaming up your cocktail menu?

BD: We do have a business model where great food and great beverage coincide. Some places emphasize the food and don’t have the best wine list, and some have great cocktails but the food isn’t so good. We get a lot of compliments on our shared plates—

items like wood oven roasted bone marrow with anchovy chimichurri and herb salad—so guests can have a few bites and a few drinks.

TBN: It’s clear from the options on your menu and the enthusiasm you have for your guests that hospitality is important to you.

BD: From the moment a guest walks through the door with the host, we need to be as humble and gracious as possible, make sure all their needs are taken care of and provide the best service.

Educate yourself so you know the menu and you aren’t fumbling. You have to make yourself invincible.

TBN: How do you instill this mindset in your staff?

BD: Every night, in pre-service, I tell my staff, “You’re going to make people happy tonight, right?” If they don’t, there’s the door. It’s ingrained in them.

TBN: What should the bartender’s ultimate mission be?

BD: There’s a lost art of hospitality. A lot of people get away with mediocrity, but people are also more complacent now.

I’m impressed by the old-school maître d, the one who takes hospitality to the next level; five days a week he’s doing his gig.If you came over to my house, I would make you a great cocktail, not a bad one. I would take your coat, offer you a seat and a glass of water. A restaurant is someone’s home. ■

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WHAT’SBREWING

Beer Outlook: 2013 Mainstream Brews Rebound & Innovate As Craft Labels Energize the Market

BY DAVID LINCOLN ROSS

B

eer’s free fall is over. Last year’s retail sales—projected to hit $100 billion for the first time in U.S. history—reversed three straight years of volume declines, according to data compiled by the Beer Institute. Driven by increasing sales of hundreds of craft and artisanal brews in all 50 states, 2012 volume rebounded from depressed levels, notwithstanding stable sales, or slight declines, for mainstream brands including Bud, Miller and Coors, which together still account for more than a 75% share of U.S. beer volume.

Meanwhile, craft beers were up in strong double-digits in 2012 and are on track to account for a record 8% share of the total U.S. beer market, according to Charlie Papazian, founder and president of the Brewers Association.

The strength of the craft/micro movement was also manifested last year in start-ups: the number of “active brewers” in the U.S. hit 2,751 as 250 more new breweries opened in 2012. The Brewers Association predicts that crafts, micro and artisanal brands could more than double their present share of the U.S. beer market by 2017.

Big brewers are well aware of the craft-ification sweeping Beer Nation, and it’s not such a bad thing. “I think [the craft beer revival has] woken up a lot of folks who have not considered beer and is bringing them into the category,” Tom Long, chief executive at MillerCoors, told the Wall Street Journal recently. Indeed, perhaps even

more significant than the debut of scores of new micro labels in 2012 was the carefully cultivated introduction of new expressions and packages by established brands (see sidebar on opposite page).

Canned Heat The craft beer boom is certainly borne out by the experiences of retailers across the nation. “People are trading up to micros and craft beers,” says Jason Galpin, beer buyer at Liquor Depot in New Britain, CT. Noting the improv-

BOTTOMS UP Change in U.S. beer shipments from previous year (12-month rolling average)

3%

AUGUST 19 million barrels

2%

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’08

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’11

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ing economic picture locally, Clark adds, “Bud is strong, Coors Light is always a big seller, so are Heineken and Corona, but we now have 250 SKUs of micros and crafts.”

The latest trend, Galpin notes, is the arrival of artisanal brews packaged in aluminum cans. “Customers love the convenience, especially during summer and for picnics.” (Cans, first developed in 1935, now account for for about 52% of all beer sold in the U.S.) Galpin also cited the growing popularity of large bottle format bottles, which he dubs “bombers.” These are 22-ounce bottles of brands like Lagunitas, Sam Adams and Sierra Nevada as well as a full range of Belgium imports, which retail from $5 to $12.

At B-21, a full service wine, liquor and beer retailer in Tarpon Springs, FL, near Tampa, “Craft beers are what customers are coming in and looking for,” says Justin Hammer, vice president and co-owner. To stimulate trial and sales, Hammer says the store conducts beer tastings every Saturday. The store recently expanded its artisanal beer section to 500 different brews.

Seasonality & Local Sell Well Tapping into holidays, annual events and mark-your-calendar sporting events is a proven way to promote beer sales.

According to Lori Oliver, bar manager at the Applebee’s in Kingston, NY, 50-cent wings paired with a tall $2.99 beer was a winner during football season. More recently, the restaurant group featured a popular 2-for-1 promotional program, which, interestingly, included Magic Hat, micro-brewed in Vermont.

For artisanal-minded beer drinkers, seasonality is not about sports, but rather limited-time offerings that literally mark the season—stronger, richer winter ales and lighter, crisper summer brews are just two examples. For its part, Heineken USA has been promoting a quartet of Newcastle brews stateside since 2011: Newcastle Summer Ale, a golden beer offering “a subtle citrus hop

aroma;” Newcastle Werewolf, a fall ale, “blood red” in color; Newcastle Winter IPA (“full-bodied and hoppy”); and Newcastle Founder’s Ale, a “full-bodied ale with a sweet and dry finish.”

In Saratoga Springs, NY, where horse racing takes center stage every summer, Niall Roche, owner of The Irish Times pub and restaurant, naturally features a variety of classic Irish brews and dishes for racing fans. But, knowing that a large proportion of visitors over the summer arrive in Saratoga Springs specifically to soak up the local scene, in addition to Guinness, Harp’s and Smithwick’s on draught, the pub also features a rotation of upstate New York crafts, including Davidson Brothers IPA and Saratoga Oatmeal Stout.

Bob Kreston, owner of Kreston Liquor Mart in Wilmington, DE, says, “Throughout the holidays last year, we did frequent in-store tastings,

price promotions, and we especially featured local beers.” He reports that while “Bud, Miller and Coors held their own, our selection of seasonal beers, especially during the football season, performed strongly, including Dog Fish from Delaware, Sam Adams, Fordham and Dominion, the latter two also from Delaware.” He adds, “Craft beers now account for 25% of our beer sales, and they’re attracting wine buyers too, who love to experiment.”

And Dave Kunkel, manager and beer buyer at Gold Eagle Liquors in Libertyville, IL, just outside Chicago, says don’t forget the summer: that’s when his Corona sales are strong. His impression is that younger legal-age drinkers gravitate to craft beers, while, all other things being equal, older drinkers favor light beers, including Coors Light, Bud Light and Heineken Light. ■

OLD NAMES, NEW TRICKS

T

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want variety.”

Among the other notable debuts of late:

to capitalize on momentum for Guinness Black Lager (launched in 2011).

Bowl. Senior Brand

Heineken’s taller,

Manager Nate Scudieri

slimmer makeover

project, Wild Turkey teamed

explains that Black

of its flagship bottle;

up with Anderson Valley

Crown was developed

and Bud Light’s

Brewing to create bourbon-

In an original crossover

BRANDPROFILE

Three Olives Spends Big The Country’s Fast-Growing Vodka Brand Unveils a $20 Million Ad Campaign

BY KRISTEN BIELER

W

hat do Clive Owen and Three Olives Vodka have in common? They are both British, sophisticated and incredibly popular. Which is why the Oscar-nominated actor makes an ideal fit as the centerpiece of the new Three Olives ad campaign.

“Clive Owen has an incredible presence and perfectly represents the refined aesthetic associated with the fastest-growing imported superpremium vodka brand in the U.S.,” says a spokesperson for Proximo, the brand’s U.S. importer.

Best known from his performances in award-winning films such as Children of Men, Sin City and The International, as well as considerable stage and television work, Owen gained notoriety in the U.S. when he co-starred with Julia Roberts in Closer. He also played opposite Cate Blanchett in Elizabeth: The Golden Age; alongside Denzel Washington and Jodie Foster in the Spike Lee crime thriller Inside Man; and held the lead role in the Spanish thriller Intruders.

Shot in London by renowned photographer Norman Jean Roy and created by the Brooklynbased Dead As We Know It ad agency, the campaign features atmospheric images of Clive Owen

at various locations throughout London. The campaign will run internationally in newspapers, magazines, out of home and digital.

And yes, Three Olives is spending an aggressive $20 million to promote it— this is the largest advertising spend in the brand’s history.

Big Push in a Big Market While it might seem overkill to spend so heavily against a brand that already posts impressive growth—since Proximo acquired Three Olives Vodka in 2007 the brand has grown tremendously each year—Proximo’s spokesperson says the nature of the category demands it: “The vodka category is absolutely one of the most competitive categories in media advertising in the U.S. It is critical for Three Olives Vodka to launch a campaign that is memorable and communicates the right brand message to existing and new consumers. We’ve developed this campaign to set us apart from the competition.”

Unlike many vodka brands that seem devoid of meaningful origin, Three Olives is proud of its English heritage, and the campaign—identifying the product as The London Vodka—is intended to further capitalize on its roots.

The brand was created in 1998, inspired by the classic vodka martini, garnished with three olives. Three Olives Vodka is quadruple-distilled from English Winter Wheat. It is also nut-free, lactose-free and vegan, and has been processed to remove gluten.

The campaign starring Clive Owen is rich in London imagery and exudes a sense of sophisitication, with Owen appearing out on the town, at night, with glimpses of iconic London sights including the British flag, taxis, phone booths and, of course, the Palace of Westminster, which houses British Parliament and the Big Ben clocktower.

Flavors are an important part of Three Olives growth—the brand has released 21 distinct flavor extensions to date with more on the way—the “classic” vodka remains the largest in volume, the fastest growing and the focus of the new campaign. Proximo’s goal is to attract attention to the sleek packaging redesign—marked by narrowly ribbed glass from base to shoulder—while emphasizing the “super-premium-ness” and ultra-smooth taste profile that has made Three Olives so popular with its target demographic—men and women age 25-40. ■

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Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List March 2013 Division of Liquor Control Price List D = 1.75 liter L = liter B = 750 ml Please note: All the following information is provided for reference only, please contact your spirits wholesaler to confirm all information.

STANDARD

PRICE

PROOF

$ 14.90 $ 13.60

190.0 151.0

$ 12.70 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 12.70 $ 3.80 $ 14.20 $ 8.25 $ 13.40 $ 7.55 $ 8.75 $ 26.65 $ 8.05 $ 12.60 $ 12.60 $ 51.25 $ 6.30 $ 31.85 $45.75

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0 94.0 94.0 87.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0

gRain alCohol 2952B 2962B

Everclear Everclear 151

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 576B 6343L 8890B 8891B 9667B 9667E 9668B 9677B

Old Thompson Old Thompson Kessler Kessler Kessler Beams Eight Star Beams Eight Star Beams Eight Star Seagrams 7 Crown Seagrams 7 Crown Seagrams 7 Crown Senators Club Bbn Senators Club Bbn Calvert Extra Blended Wsky Imperial Gold Award Blended Wsky Hallers S R S Bln Wsky Hallers S R S Bln Wsky Guckenheimer Guckenheimer Kessler Traveler Bastille Hand Crafted Mc Cormick Blended Seagrams 7 Dark Honey Seagrams 7 Crw Stone Cherry Woodstone Creek Barrelhous Woodstone Creek Barrelhous Woodstone Creek Blended Woodstone Creek WH Dog WSK

0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B 0144D

Ancient Age Ky Str Bbn Ancient Age Ky Str Bbn Ancient Age Ky Str Bbn Ancient Ancient Age Ky Ancient Ancient Age Ky Early Times Early Times Jts Brown 4Yr Jts Brown 4Yr Old Grand Dad 4Yr Old Grand Dad 4Yr Old Grand Dad 4Yr Echo Springs 4Yr Echo Springs 4Yr Kentucky Gentleman Kentucky Gentleman Ten High 4Yr Ten High 4Yr Old Forester 4Yr Old Forester 4Yr Jim Beams Choice 5Yr Jim Beams Choice 5Yr

Blend

BouRBon 9.05 16.65 11.50 20.55 11.50 9.65 21.05 4.80 17.50 11.45 25.50 17.85 18.40 11.05 15.60 9.35 16.20 9.45 16.90 35.10 9.05 35.20

0163D 0163L 0171D 0171L 0850B 0850D 0891B 0911B 1478B 1497B 1497D 1497L 1499B 1499D 1650E 1816B 1816D 1816L 2089D 2089L 2089B 2094B 2094D 2094L 2099B 2099D 2099L 2104B 2105B 2889B 2919B 2938B 2939B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3022B 307oB 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116E 4116L 5086B 5087B 5104B 5110B 5110D 5110L 5112B 5112D 5122B 5208B 5478B 5483B 5889B 6845L 6880B 6920B 7680B 8300B 8187B 8301B 8355B 8356B 8375B 8375D 8375L 8377B 8378B 8435B 9355L 9533D 9533L 9600B 9630D 9632B 9632D 9635B 9636B 9637B 9638B 9638D 9638L 9676L 9677B 9680B

Mattingly And Moore 4Yr Mattingly And Moore 4Yr Mark Twain Mark Twain Benchmark Bourbon 8 Year Benchmark Bourbon 8 Year Bird Dog Blackberry Whsky Blanton Bbn Brewriver Turkey Bottom Bbn Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Buffalo Trace Bourbon Buffalo Trace Bourbon Jim Beam 200Ml 4Yr Wild Turkey 101 Bbn Wild Turkey 101 Bbn Wild Turkey 101 Bbn Bourbon Supreme Rare Blnd Bourbon Supreme Rare Blnd Bourbon Supreme Rare Blnd Kentucky Tavern 4Yr Kentucky Tavern 4Yr Kentucky Tavern 4Yr Old Crow 3Yr Old Crow 3Yr Old Crow 3Yr Old Forester Signiture Jts Brown 100 Early Times Bourbon Elijah Craig 12Yr E H Taylor Jr Straight Rye E H Taylor Jr Sngl Barrel Evan Williams Millenium Evan Williams Bbn Evan Williams Bbn Evan Williams Bbn Ezra Brooks Ezra Brooks Ezra Brooks Ezra 101 7Yr Firefly Sweet Tea Bourbon Four Roses Barrel Strng Four Roses Yellow Label Four Roses 90 Four Roses 100 Heaven Hill Old Style 4Yr Heaven Hill Old Style 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jefferson’s President Select Jefferson’s Jeremiah Weed Cherry Mash Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Traveler 4Yr Jim Beam Traveler 4Yr Jim Beam Devil's Cut John L Sullivan Irish Knob Creek Rye Knob Creek Sngl Barel Rsv Lexington Bourbon Old Charter 8Yr Old Crow Traveler 3Yr Old Forester Birthday Old Whiskey River Prichards Double Chocolate Phillips Union Vanilla Wsk Prichards DBL Barreled Rebel Yell Rebel Reserve 4Yr Red Stag Black Cher Red Stag Black Cher Red Stag Black Cher Red Stag Hny Tea Red Stag Spiced Ridgemont Reserve 1792 8Yr Undo's Bourbon Well Whiskey Wellwhiskey Whitetail Caramel Flv Whiskey Wild Turkey Amer Hony Wild Turkey 80 Bbn Wild Turkey 80 Bbn Wild Turkey 101 Trvlr Wild Turkey Russells Resv 10Yr Wild Turkey Ky Spt Sng Brl Wild Turkey 81 Wild Turkey 81 Wild Turkey 81 Woodford Rsv Derby Ridge Runner White Dog Whiskey Woodford Rsv Mst Coll Mapl

0460B 0575B 1370B 2305B 2880B 2880D 2947B 5089B 5482B 5482D 5482L

Bakers Basil Haydens Bookers Corner Creek Reserve Eagle Rare Single Barrel Eagle Rare Single Barrel Evan Williams Single Barrel Jefferson’s Reserve Knob Creek Knob Creek Knob Creek

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

9.70 9.30 13.15 9.30 8.00 16.20 16.85 44.80 66.05 20.20 43.90 21.95 20.40 43.25 5.25 20.40 41.50 29.80 16.40 9.95 8.20 8.00 16.20 9.75 7.90 16.70 9.65 18.65 5.40 16.00 21.25 61.15 53.75 18.00 10.80 24.05 11.50 10.10 22.30 12.70 12.75 15.15 43.45 15.15 25.95 32.65 20.15 11.50 15.85 31.65 9.90 21.10 86.40 27.55 14.60 18.45 39.60 15.40 15.85 29.05 22.00 20.40 33.45 36.95 25.60 15.15 7.90 38.70 22.05 51.80 10.90 51.80 13.20 16.90 18.45 37.85 25.50 18.45 18.45 26.50 29.40 19.90 9.60 13.40 31.05 7.70 16.95 20.40 28.15 36.50 15.80 34.30 19.40 34.15 45.75 77.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 93.0 94.0 90.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 94.0 100.0 100.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 70.0 100.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 82.3 90.0 86.0 86.0 86.0 80.0 80.0 90.0 80.0 100.0 80.0 86.0 80.0 80.0 97.0 86.0 90.0 70.0 90.0 80.0 90.6 80.0 80.0 80.0 80.0 80.0 93.7 90.0 88.0 88.0 80.0 71.0 80.0 80.0 101.0 90.0 101.0 81.0 81.0 81.0 90.4 90.0 90.4

$ $ $ $ $ $ $ $ $ $ $

37.85 33.45 48.40 27.35 26.50 54.60 23.90 46.95 29.05 54.55 35.20

107.0 80.0 126.6 88.0 90.0 90.0 86.6 90.2 100.0 100.0 100.0

speCialTy BouRBon

MARCH 2013 OHIO BEVERAGE MONTHLY 55

29 PM

3:19:52 PM

6060B 6060D 6060E 6060L 6064B 9617B 9627B 9674B 9674D 9674L 9679B 9670B

Maker’s Mark Maker’s Mark Maker’s Mark Maker’s Mark Maker’s Mark 46 Wild Turkey 15Yr Tribute Rare Breed Woodford Reserve Woodford Reserve Woodford Reserve Woodford Reserve Season Oak Woodstone Micro-Bourbon

$ 26.40 90.0 $ 52.80 90.0 $ 14.60 90.0 $ 35.20 90.0 $ 32.55 94.0 $ 77.80 101.0 $ 31.75 110.0 $ 30.00 90.4 $ 59.85 90.4 $ 34.15 90.4 $ 77.95 100.4 $ 88.20 94.0

Tennessee Whiskey 0066B 0066D 0066E 0066L 2110B 2110D 3513B 3513D 3513L 3515B 3515B 3523B 3524B 4988B 4988L 4988D 4997B 8307B

Jack Daniel's Black Jack Daniel's Black

Jack Daniel's Black Jack Daniel's Black

Jack Daniel's Green Jack Daniel's Green Gentleman Jack

Gentleman Jack

Gentleman Jack

George Bickel Old 48 George Rickel Old #8 George Dickol 12

Geo. Dickel Barrel Select

Jack Daniel's Tenn Honey

Jack Daniel's Tenn Honey

Jack Daniel's Tenn Honey

Jack Daniel's Single Barrel

Prichards Tenn Whiskey

0090B 1503B 2920B 5117B 8308B 9631B 9633B 9641B

Old Overholt Bulleit 95 Rye Elias Staley Rye Jim Beam

Richards Rye Whiskey Wild Turkey Rye Whiskey Wild Turkey Russels Reserve

Wild Turkey Rye 81

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 1477B 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5260B 5262B 5266B 5378B 6343L 9668B 8887B 8890B

Old Thompson Old Thompson Kessler Kessler Kessler Beam's Eight Star

Beam's Eight Slar Beam's Eight Star Seagram's 7 Crown Seagram's 7 Crown Seagram's 7 Crown Senator's Club Senator's Club Brewriver I Got Friends Wh Blended Calvert Exlra Imperial Gold Award

Hailer's S.R.S. Halters S.R.S. Guckenheimer Guckenheimer J Johnson Mid Moon Hall Fa J Johnson Mid Moon Bluebry Jr Johnson Mid Moon Strawb Kessler Traveler Mccormick Ohio Blended Whiskey Seagram's 7 Traveler Seagram's 7 Dark Honey

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

20.40 42.15 14.45 30.30 16.90 33.65 28.25 50.25 35.05 15.90 15.90 20.20 20.20 20.40 30.30 42.15 35.65 34.35

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 70.0 70.0 94.0 80.0

Rye Whiskey $ 13.20 $ 20.20 $ 44.05 $ 17.60 $ 43.05 $ 15.15 $ 31.70 $ 19.35

80.0 90.0 80.0 80.0 86.0 101.0 90.0 81.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 10.40 $ 20.85 $ 13.75 $ 13.65 $ 7.95 $ 33.45 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 9.95 $ 17.75 $ 17.75 $ 8.75 $ 7.70 $ 31.85 $ 10.40 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 87.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 00.0 80.0 80.0 80.0 80.0 71.

Blended Whiskey

Whiskey 0281B Jameson $ 18.65 80.0 0281D Jameson $ 39.75 80.0 0281B Jameson $ 28.95 80.0 0282B Bushmills $ 20.15 80.0 0282L Bushmills $ 28.00 80.0 0908B Black Bust( $ 21.60 80.0 1519B Bushmills 16 Yr. Single Malt $ 58.65 80.0 1520B Bushmills Loyr. Single Malt $ 25.10 80.0 2074B Clonlarf $ 9.10 80.0 2268B Connema Ra Single Malt $ 29.10 80.0 3003B Feckin Irish Whiskey $ 13.15 80.0 4895B Irishman Original Clan $ 14.80 90.0 5075B Jameson Gold $ 64.90 80.0 5079B Jameson Vintage Res. $261.15 92.0 5081B Jameson 18 Yr. $ 86.70 80.0 5083B Jameson 12 Yr. $ 41.35 80.0 5085B Jameson Tin $ 18.65 80.0 5212B John Power & Son Gold $ 16.00 80.0 5384B Kilbeggan $ 18.90 80.0 5388B Knappogue Castle 12 $ 33.70 80.0 6574B Midleton $117.20 80.0 6576B Michael Collins Blended $ 21.25 80.0 7721L Paddy $ 28.05 80.0 8294B Powers $ 20.60 80.0 6383B Redbreast $ 43.05 80.0 8384B Redbreast 12 $ 77.95 92.0 8476B Rogue Dead Guy Whiskey $ 34.35 90.0 9026B Slane Castle $ 20.35 80.0

56 Ohio Beverage MONTHLY MARCH 2013

9317B 9317L 9317D 9321B

Tullamore Dew Tullamore Dew Tullamore Dew Tullamore Dew 10

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176E 0176L 0189B 0189D 0189E 0189L 0909B 0920B 0920D 1542B 1570B 1704D 1704D 1716B 1716D 1725B 1729B 1730D 1730L 1731B 1733B 1735D 1735L 1748B 1749D 2055B 2389B 2389D 2391B 2393B 2397B 2399B 4041D 4041L 4699D 4699L 5073D 7726D 8050B 8415B 8431B 8431D 8894B 8894D 8894E 8894L 8922B 8923B 9152B 9648B 9652B 9652D 9652L 9656B

Seagrams Vo Seagrams Vo Seagrams Vo Lord Calvert Mcmaster's Mcmaster's Mcmaster's Canadian Mist Canadian Mist Canadian Mist Macnaughton Canadian Club Canadian Club Canadian Club Canadian Club Black Velvet Black Velvet Black Velvet Black Velvet Black Velvet Traveler Black Velvet Reserve Black Velvet Reserve C C Dock 57 Blackberry Cabin Fever Maple Flv. Canadian Bay Canadian Bay Canada House Canada House Canadian Club Reserve 10 Canadian Club Traveler Canadian Gold Canadian Gold Can. Club Sherry Cask Canadian Hunter Traveler Canadian Ltd. Canadian Ltd. Canadian Mist Traveler Canadian Reserve Classic 12 Crown Royal Black Crown Royal Black Crown Royal Cask No.16 Crown Royal Extra Rare Crown Royal Reserve Crown Royal Maple Finished Harwood Harwood Northern Light Northern Light James Foxe Paramount Pendleton Revel Stoke Spiced Whiskey Rich & Rare Rich & Rare Crown Royal Crown Royal Crown Royal Crown Royal V.0. Gold Seagram's V.0. Traveler Tap 357 Windsor Traveler Windsor Supreme Windsor Supreme Windsor Supreme Wiser's Deluxe

0201B 0202B 0202D 0202E 0202L 0204B 0204D 0204L 0206D 0208B 0208D 0208L 0212B 0212D 0213D 0213L 0215B 0215D 0215L 0225B 0225D 0225L 0227B 0232B 0232D 0232L 0238B 0238D 0238L 0239B 0239D 0239L

Pinch 15 Yr. Dewar's Dewar's Dewar's Dewar's Johnnie Walker Red Johnnie Walker Red Johnnle Walker Red Usher's Green Lauder's Lauder's Lauder's Grant's Grant's Old Smuggler Odsmuggler Chivas Regal 12 Yr. Chivas Regal 12 Yr. Chivas Regal 12 Yr. Cully Sark Culty Sark Cutty Sark White Horse Johnnie Walker Black Johnnie Walker Black Johnnie Walker Black J&B Rare J&B Rare J&B Rare Grand Macnish Grand Macnish Grand Macnish

$ $ $ $

20.40 28.05 44.10 43.05

80.0 80.0 80.0 80.0

Canadian Whiskey $ 11.75 $ 23.55 $ 17.40 $ 14.50 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 16.65 $ 1165 $ 22.30 $ 9.25 $ 16.75 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 11.40 $ 22.30 $ 14.05 $ 16.85 $ 13.60 $ 8.70 $ 6.60 $ 12.75 $ 14.05 $ 11.45 $ 14.05 $ 8.60 $ 16.70 $ 6.45 $ 14.05 $ 8.60 $ 6.75 $ 9.25 $ 15.85 $ 24.80 $ 51.10 $ 70.25 $114.15 $ 40.40 $ 21.05 $ 14.90 $ 8.70 $ 12.70 $ 8.45 $ 12.55 $ 14.45 $ 21.25 $ 10.80 $ 7.00 $ 13.60 $ 22.15 $ 48.75 $ 11.40 $ 29.25 $ 14.75 $ 11.75 $ 25.60 $ 7.90 $ 7.90 $ 17.60 $ 11.45 $ 15.15

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 81.0 80.0 80.0 80.0 80.0 80.0

Scotch Whiskey $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

29.70 21.25 37.95 21.15 27.35 21.90 43.25 28.25 22.25 8.30 18.00 10.65 14.40 32.15 19.50 11.95 25.60 59.85 38.55 16.85 33.55 21.10 12.55 34.25 70.25 43.90 18.95 40.65 24.05 7.30 16.95 10.45

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0

0241D 0241L 0246D 0246L 0249D 0253B 1490B 1491B 1655E 2004B 2005B 2006B 2052D 2052L 2078B 2226B 2488B 2489B 2490B 2493B 2672B 2673B 2674B 2999B 3609B 5145B 5145D 5220B 5225B 5229B 5406B 6395B 7980D 8327D 8327L 8853D 9081B 9188B 9188D

Highland Mist Highland Mist Inver House Inver House J.W. Dant Ballanline's Buchanan Deluxe Buchanan Special Reserve Makers Mark 200Ml Chiv Regal Salute 21 Yr Chiv Regal 25 Chivas Regal 18 Yr. Clan Macgregor Clan Macgregor Clynelish Collingwood Canadian Dalmore 1981 Amoroso

Dalmore 1263 King Alex Iii Dalmore 18

Dalmore Cigar Malt Reserve Dewar'sfounders Reserve Dewar's Signature Dewar's Sp. Res. 12 Yr. Famous Grouse 12 Yr. Glen Grant John Barr Red John Barr Red Johnnie Walker Blue Johnnie Walker Bkl.100 Anniv.

Johnnie Waiker Gold King Robert II Mclvor Passport Queen Anne Queen Anne Scoresby Springbank 10 Famous Grouse 80 Famous Grouse 80

$ 17.10 80.0 $ 10.45 80.0 $ 17.10 60.0 $ 11.00 60.0 $ 10.80 80.0 $ 15.15 80.0 $ 26.35 80.0 $ 66.75 80.0 $ 7.90 80.0 $ 156.85 80.0 $ 200.10 80.0 $ 56.15 80.0 $ 17.10 80.0 $ 10.60 80.0 $ 49.85 92.0 $ 22.12 80.0 $ 1198.30 84.0 $ 200.10 80.0 $ 143.35 86.0 $ 108.50 80.0 $ 51.10 80.0 $ 189.75 86.0 $ 29.10 80.0 $ 25.40 80.0 $ 38.70 80.0 $ 6.90 80.0 $ 22.30 80.0 $ 210.65 80.0 $ 36.85 80.0 $ 81.70 80.0 $ 12.35 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 16.20 80.0 $ 9.75 80.0 $ 17.45 80.0 $ 50.05 92.0 $ 19.50 80.0 $ 40.65 80.0

Single Malt / Scotch 0019B Aberlour 12 Yr. $ 32.60 86.0 0020B Aberlour Abunadh $ 60.50 119.4 0031B Aberfeldy $ 44.10 80.0 0032B Aberfeldy 21 $ 128.95 80.0 0103B Ardmore $ 36.10 92.0 0107B Ardbeg 10 Yr. $ 38.70 92.0 0114B Ardbeg UIGEADAIL $ 64.90 108.0 0375B Auchenloshan3wood $ 51.80 86.0 0377B Auchenlashan Classic $ 26.50 80.0 0379B Auchroisk $ 153.75 116.2 0493B Balvenie Single Barrel 15 Yr. $ 59.65 95.0 0497B Balvenie Doublewood 12 Yr. $ 44.90 86.0 0504B Balvenie Portwood 21 Yr. $ 137.55 86.0 1481B Bowmore Legend $ 21.25 80.0 1488B Bunnahebhain $ 47.45 80.0 1498B Bruichladdich Rocks $ 48.50 92.0 1751B Caol Ila 12-Yr. $ 49.10 86.0 1759B Cardhu $ 37.75 86.0 2355B Cragganmore $ 50.85 80.0 2491B Delmore Stillman 28 Yr. $ 117.60 90.0 2495B Dalmore 12 Yr. $ 47.45 80.0 2498B Dalwhinnie $ 56.10 66.0 2500B Dalwhinnie Distill Edition $ 67.35 86.0 3606B Glenliddich 12 Yr. Reserve $ 35.20 80.0 3607B Glen Garioch $ 16.35 86.0 3611B Glenkinchie 12 Yr. $ 50.85 86.0 3615B Glen Spey $ 162.55 100.8 3619B Glenfiddich Malt Master $ 69.25 86.0 3620B Glenfiddich Solera 15 Yr. $ 46.55 80.0 3625B Glenfiddich Ancient 18 Yr. $ 67.50 86.0 3632B Glenfarclas 17 Yr. $ 69.65 86.0 3634B Glenfiddich 15 Distillery Ed. $ 36.75 102.0 3635B Glenfarclas 21 Yr. $ 80.45 86.0 3639B Glenlivet 25 Yr. $ 322.25 86.0 3640B Glenlivet 18 Yr. $ 73.60 86.0 3641B Glenlivet 12 Yr. $ 34.35 80.0 3641D Glenhivel $ 72.90 80.0 3641L Glenlivel12 Yr. $ 45.50 80.0 3643B Glenlivet Archive 21 Yr. $ 130.30 86.0 3645B Glenmorangie 10 Year Old $ 34.35 86.0 3645D Glenmorangie 10 Year Old $ 68.55 86.0 3646B Glenlivet French Oak 15 Yr. $ 43.05 80.0 3647B Glenlivel Nadurra 16 Yr. $ 51.80 112.4 3649B Glenmorangielasanla $ 38.70 92.0 3654B Glenlivelldadurratriumph $ 69.25 96.0 3655B Glenmorangie Finealta $ 69.25 86.0 3656B Glenmorangie Quinta Ruban $ 43.05 92.0 3658B Glenmorangtenectar D'or $ 56.15 92.0 3697B Glenrothes Select Reserve $ 40.45 80.0 3699B Glenrothes $ 67.75 86.0 4291B Highland Park $ 36.95 86.0 4296B Highland Park 18 $ 63.20 86.0 5207B J. Mcdougalls Bladnoch $ 44.55 111.6 5231B Johnnie Walker Green $ 55.35 86.0 5507B Lagavulin Distillers Ed. $ 86.90 86.0 5508B Lagavulin $ 71.35 86.0 5542B Laphroaig 18 $ 70.40 96.0 5543B Lephroaigcask Strength $ 57.20 115.6 5544B Laphroalg $ 44.00 86.0 6012B Macallan Cask Strenglh $ 73.60 117.6 6013B Macallan 12 Yr. $ 47.45 86.0 6013D Macallan 12 Yr. $ 94.75 86.0 6013E Macallan 12 Yr. $ 47.55 86.0 6016B Macallan 18 Yr. $ 156.50 86.0 6017B Macallan Fine Oak 10 Yr. $ 38.70 80.0 6016B Macallan Fine Oak 15 Yr. $ 69.75 86.0 6019B Macallan Shackleton Rare $ 147.75 86.0 6024B Macallan Anniversary $ 697.35 86.0 6025B Macallan 30 Yr. $1,482.50 86.0

6344B 6346B 6747B 6748B 7700B 8306B 8983B 9063B 9064B 9145B 9148B 9150B 9150B 9240B 9606B 9607B 9657B 9658B 9666B 9671B

Mcclellands Islay Mcclellands Highland Oban Distillers Ed. Oban Oyo Whiskey Prichards Single Malt Whsk Singleton Single Malt Speyburn Speyburn Braden Orach Talisker Talisker Distiller Edition Tamdhu Tamdhu Tomatin Scotch 12 Wild Scotsman Black Label Wild Scotsman Royal Lochnagr Wisers 18 Wisers Legacy Woodstone CRK Sherry Cask Woodstone Creek Single Peated Malt Whsky

0876B 1840B 3526B 4868B 5255B 9686B

Bernheim Original Wheat Cakfaddy Carolina Moonshine Georgia Moon Corn Whiskey Ikkomon Shochu Jr. Johnsons Midnight Moon XXX Shine

0051B 0084B 0089B 0341B 0453B 0456B 0461B 0461D 0461E 0461L 0462B 0463B 0463D 0463E 0463L 0464B 0464D 0469B 0469D 0469L 0470B 0470D 0470L 0479B 0480B 0480D 0480L 0481B 0481D 0481L 0482B 0482D 0482L 0483B 0483D 0488B 0488D 0488L 0490B 0668B 0682B 0696B 0711B 0863B 0874B 0877L 1577B 1618E 1623B 1623E 1625E 1629E 1630E 1642E 1644E 1665E 1666E 1669E 1670E 1671E 2018B 2020B 2023B 2265B 2327B 2335B 2348B 2349B 2350B 2728B 2850B 2871B 2871D 2871L 2873B 2873D 2873L 2875B

Alize Cognac Vs Ansac Vs Cognac Bela Osa Asbach Uralt Brandy Metaxa Five Star Brandy Courvoisier Vsop Cognac 4Yr Hennessy V S Hennessy V S Hennessy V S Hennessy V S Martell Vs Cognac Remy Martin Vsop Cognac Remy Martin Vsop Cognac Remy Martin Vsop Cognac Remy Martin Vsop Cognac St Remy Vsop Authentic Bdy St Remy Vsop Authentic Bdy Paul Masson Grand Amber 3Yr Paul Masson Grand Amber 3Yr Paul Masson Grand Amber 3Yr Christian Brothers Brandy Christian Brothers Brandy Christian Brothers Brandy Lairds Apple Jack 6Yr Courvoisier V S Cognac 2Yr Courvoisier V S Cognac 2Yr Courvoisier V S Cognac 2Yr Coronet Vsq Coronet Vsq Coronet Vsq Paramount Blackberry Brndy Paramount Blackberry Brndy Paramount Blackberry Brndy Paramount Cherry Brandy Paramount Cherry Brandy Paramount Apricot Brandy Paramount Apricot Brandy Paramount Apricot Brandy Dekuyper Blackberry Brandy Arrow Blackbrry Bdy Dek Apricot Bdy Paramount Peach Bdy Mr Boston Blackberry Brndy Navip Slivovitz 8Yr Remy Martin Louis X111

Bertagnolli Grappino

Calvados Bld Grnd Appl Bdy Christian Brothers Amber 200Ml Conjure Cognac Conjure Cognac Courvoisier Vs 200Ml 2Yr E & J Vs 2 200Ml E & J Vsop 200Ml Hennessy Vsop 200Ml Hennessy Vs Flask Paul Masson Vs 200 3Yr Paul Masson Vsop 200Ml 4Yr Remy Martin Vs 200Ml Remy Martin Vsop 200Ml Remy Martin 1738 Accor Christian Bros Frost White Christian Bro Grn Rsv Vsop Christian Bro Honey Conjure Cognac Courvoisier C Courvoisier Xo Cognac Courvoisier Exclusif 4Yr Courvoisier 12 Courvoisier 21 Don Pedro Reserva Especial Dujardin Vsop E & J Superior Rsv Vsop E & J Superior Rsv Vsop E & J Superior Rsv Vsop E & J E & J E & J E & J Superior Rs Vsop Traveler

$ 20.85 $ 20.65 $ 78.20 $ 63.25 $ 39.85 $ 43.05 $ 34.40 $ 21.25 $ 16.90 $ 56.45 $ 60.65 $ 10.10 $ 19.50 $ 25.60 $ 58.15 $33.65 $ 20.90 $ 38.70 $ 135.75 $ 103.95

80.0 80.0 86.0 86.0 92.0 80.0 80.0 86.0 80.0 91.6 91.6 80.0 80.0 86.0 94.0 92.0 80.0 90.0 94.0 93.0

$ $ $ $ $ $

90.0 80.0 80.0 50.0 80.0 88.8

Other Whiskey 27.35 17.75 10.35 34.60 17.75 18.65

Brandy $ 16.90 80.0 $ 16.00 80.0 $ 7.05 80.0 $ 24.05 80.0 $ 18.65 76.0 $ 29.00 80.0 $ 28.70 80.0 $ 65.95 80.0 $ 19.60 80.0 $ 37.65 80.0 $ 25.60 80.0 $ 35.10 80.0 $ 78.15 80.0 $ 27.75 80.0 $ 47.25 80.0 $ 10.60 80.0 $ 21.45 80.0 $ 10.80 80.0 $ 19.90 80.0 $ 12.80 80.0 $ 11.65 80.0 $ 22.30 80.0 $ 13.25 80.0 $ 15.15 80.0 $ 25.60 80.0 $ 51.05 80.0 $ 33.40 80.0 $ 9.05 80.0 $ 20.55 80.0 $ 10.60 80.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 9.90 75.0 $ 10.85 75.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 10.55 70.0 $ 8.20 60.0 $ 10.55 70.0 $ 9.90 75.0 $ 6.45 70.0 $ 18.25 100.0 $2093.20 80.0 $ 15.40 84.0 $ 36.75 80.0 $ 2.95 80.0 $ 27.10 80.0 $ 6.80 80.0 $ 6.40 80.0 $ 2.90 80.0 $ 3.15 80.0 $ 13.35 80.0 $ 7.70 80.0 $ 2.90 80.0 $ 3.30 80.0 $ 8.50 80.0 $ 9.40 80.0 $ 12.90 80.0 $ 10.80 70.0 $ 12.10 80.0 $ 11.65 70.0 $ 25.60 80.0 $ 32.55 80.0 $ 105.65 80.0 $ 24.00 80.0 $ 43.95 80.0 $ 219.35 80.0 $ 5.80 80.0 $ 19.85 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 13.50 80.0 $ 11.15 80.0 $ 21.65 80.0 $ 12.35 80.0 $ 10.65 80.0

MARCH 2013 Ohio Beverage MONTHLY 57

2876B 2877B 2954B 4011B 4074B 4074L 4076B 4080B 4084E 4087B 4092B 4092L 4103B 4944B 4998B 5001B 5486B 5486D 5509B 5510B 5512B 5532B 5548B 5871B 6072L 6095B 6259B 6267B 6270B 6525B 6545B 6603B 6615L 7816B 7976B 7976D 7993B 8354B 8386B 8389B 8394B 8404B 8405B 8648B 9736B

E & J Traveler Bdy E & J Xo Excellentia Gold Sliv Brandy Hardy Vs Hennessy Black Hennessy Black Hennessy Richard Hennessy Paradis Hennessy V S 200Ml Hennessy Vs Historic Hennessy Vsop Cognac Hennessy Vsop Cognac Hennessy X O

J C Cognac Vsop Jacque Cardin Grape France Poli Po Traminar Grappa Korbel

Korbel

Lairds Apple Brandy 100 Lairds Rare Apple Brandy Lairds Old Apple Brandy 90Mo Landy Vs Cognac Larresingle Armagnac XO Leroux Polish Blackberry Manastirka

Maraska Slivovitz Kosher Martell Cordon Bleu Cognac Martell Xo 12Yr Martell Vsop

Meukow V.S.

Metaxa Amphora 7 Star Moletto Grappa D'nebbiolo Montenegro Lozova Rakija Paramount Ginger Brandy Paul Masson Grnd Ambr Vsop 4Yr Paul Masson Grnd Ambr Vsop 4Yr Presidente Brandy Raynal Napoleon Vsop Remy Martin Extra

Remy Martin 1738 Accord Remy Martin Xo Excellence Remy Martin V Remy Martin Vs Grand Cru Salignac

Zuta Osa

$ 10.35 $ 13.40 $ 20.40 $ 25.20 $ 31.75 $ 44.65 $3314.55 $ 723.55 $ 8.15 $ 27.35 $ 47.45 $ 69.05 $168.70 $ 18.10 $ 9.05 $ 23.75 $ 9.05 $ 12.10 $ 20.40 $ 35.50 $ 18.65 $ 12.05 $ 82.40 $ 9.55 $ 29.55 $ 23.65 $ 112.85 $121.60 $ 31.75 $ 20.40 $ 24.50 $ 30.00 $ 9.90 $ 8.15 $ 12.10 $ 24.05 $ 13.40 $ 12.55 $ 342.85 $ 43.05 $139.05 $ 35.10 $ 29.10 $ 16.90 $ 29.35

80.0 80.0 80.0 80.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

$ 7.10 $ 12.70 $ 12.40 $ 7.10 $ 8.15 $ 17.95 $ 6.50 $ 13.25 $ 9.75 $ 19.85 $ 12.35 $ 16.90 $ 33.65 $ 7.55 $ 24.15 $ 16.20 $ 8.85 $ 13.20 $ 15.15 $ 30.15 $ 28.85 $ 17.80 $ 38.10 $ 17.05 $ 24.25 $ 12.40 $ 7.15 $ 19.85 $ 12.70 $ 7.10 $ 7.70 $ 16.70 $ 10.65 $ 4.05 $ 12.45 $ 7.15 $ 21.25 $ 5.75 $ 18.65 $ 39.75 $ 26.45 $ 15.15 $ 27.75 $ 16.90 $ 9.05 $ 4.20 $ 2.95 $ 3.30 $ 4.35 $ 25.60 $ 30.80 $ 7.70 $ 42.65 $ 3.25 $ 18.85 $ 30.00 $ 59.85 $ 13.35 $ 26.45 $ 12.85 $ 7.70 $ 17.10

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 94.0 80.0 80.0 80.0 80.0 94.6 84.0 90.0 80.0 85.2 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4

Gin 0193L 0303D 0304D 0304L 0305B 0305D 0305E 0305L 0308B 0308D 0308L 0313B 0313D 0313E 0313L 0319D 0319L 0320D 0322B 0322D 0322L 0326B 0326D 0326E 0326L 0327D 0327L 0329D 0330D 0330L 0339B 0339D 0339L 0340L 0563D 0563L 0962B 1324B 1327B 1327D 1327L 1369B 1476B 1495B 1522B 1659E 1660E 1673E 1680E 1760B 2508B 3555B 3728B 3780B 3904L 4073B 4073D 6379D 6062B 6379D 6379L 6444D

Aristocrat Gin Fleischmanns Gin Crystal Palace Gin Crystal Palace Gin Seagrams Extra Dry Gin Seagrams Extra Dry Gin Seagrams Extra Dry Gin Seagrams Extra Dry Gin Gordons Gin

Gordons Gin

Gordons Gin

Beefeater Gin Beefeater Gin Beefeater Gin Beefeater Gin Paramount 90 Gin Paramount 90 Gin Calvert Gin

Bombay Gin

Bombay Gin

Bombay Gin

Tanqueray Gin Tanqueray Gin Tanqueray Gin Tanqueray Gin Glenmore Gin

Glenmore Gin

Booths Gin Hallers Gin

Hallers Gin

Gilbeys Gin

Gilbeys Gin

Gilbeys Gin

Senators Club Gin 4Yr Barton Gin

Barton Gin

Bluecoat Gin

Bombardier Military Bombay Sapphire Gin Bombay Sapphire Gin Bombay Sapphire Gin Boodles British Gin Brewriver East End Dry Gin Brokers Gin

Burnetts Gin Traveler Paramount Gin New Amsterdam 200Ml Seagrams Extra Dry 200 Tanqueray Gin 200Ml Caorunn Gin Dancing Tree Spicebush Gin Gilbeys Gin Traveler Nolets Silver Gin Gordons Traveler Greenalls Gin Hendrick's Gin Hendrick's Gin Mc Cormick Gin Magellan Mc Cormick Gin Mc Cormick Gin Meiers No 94 Gin

58 Ohio Beverage MONTHLY MARCH 2013

6621B 6690L 6716B 6716D 6716L 7868D 7868L 8235B 8235D 8274B 8436B 8883B 8889B 8889D 8900B 8902B 8905B 8905D 8905L 8914B 8995B 8995D 8995L 9072B 9153B 9157B 9195L 9356L 9504B 9529D 9529L 9604B 9669B 9669E

Monopolowa Vienna Dry Gin Mr Boston English Mrkt Gin New Amsterdam Gin New Amsterdam Gin New Amsterdam Gin Paramount Gin 80 Paramount Gin 80 Pinnacle Gin

Pinnacle Gin

Plymouth Gin

Right Gin

Seagrams Apple Twst Gin Seagrams Distillers Rsv Seagrams Distillers Rsv Seagram Extra Dry Gn Trv Seagram's Grape Gin Seagrams Lime Twisted Gin Seagrams Lime Twisted Gin Seagrams Lime Twisted Gin Seagrams Orange Twist Gin Burnetts White Satin Gin Burnetts White Satin Gin Burnetts White Satin Gin Smooth Ambler Greenbrier Tanqueray No 10 Tanqueray Rangpur 3 Islands Gin Undo's Gin Watershed Distillery Gin Well Gin Well Gin Whitley Neill Gin Woodstone Creek Gin

Woodstone Creek Gin

0065B 0065D 0065L 0077B 0094B 0095B 0096B 0097B 0098B 0099B 0099D 0197L 0355B 0390B 0392B 0394B 0397B 0400B 0401B 0401L 0402B 0405B 0405D 0412B 0412D 0412L 0420B 0420L 0422B 0422D 0425B 0432B 0439B 0441B 0444E 0447B 0448B 0501D 0501L 0502D 0502L 0510B 0510L 0512B 0512D 0512L 0524B 0536D 0536L 0537B 0537D 0537L 0539B 0539D 0539L 0544B 0544D 0544E 0544L 0547B 0869B 0899B 0947B 0965D 0965L 1010B 1010E 1494B 1550L 1565B 1578B 1656E 1755B

Admiral Nelson Spiced Rum Admiral Nelson Spiced Rum Admiral Nelson Spiced Rum Admiral Nelson Cherry Appleton Estate Extra 12Yr Appleton White Rum Appleton Estate Reserve Appleton Special Gold Rum Appleton Estate 21 Appleton Vx Appleton Vx Aristocrat Rum Atlantico Bacardi 8 Rum 8Yr Bacardi Arctic Grape Bacardi Big Apple Bacardi Gold Reserve Bacardi Coco Rum Bacardi Select Rum Bacardi Select Rum Bacardi Gold Traveler Bacardi Dragonberry Bacardi Dragonberry Bacardi Limon Rum Bacardi Limon Rum Bacardi Limon Rum Bacardi O Rum Bacardi O Rum Bacardi Oakheart Bacardi Oakheart Bacardi Peach Red Bacardi Razz Rum Bacardi Superior Traveler Bacardi Grand Melon Bacardi Multi-Flavored Pak Bacardi Torched Cherry Bacardi Rock Coconut Mr Boston Light Mr Boston Light Mr Boston Dark Mr Boston Dark Bacardi 151 Rum Bacardi 151 Rum Bacardi Gold Rum Bacardi Gold Rum Bacardi Gold Rum Barbancourt Res. Speciale Ronrico Gold Rum Ronrico Gold Rum Ronrico Silver Rum Ronrico Silver Rum Ronrico Silver Rum Myers Original Dark Rum Myers Original Dark Rum Myers Original Dark Rum Bacardi Superior Light Bacardi Superior Light Bacardi Superior Light Bacardi Superior Light Bacardi Wolf Berry Bacardi Anejo Black Beard Spiced Rum Blackheart Prem Spiced Rum Bocador White Rum Florida Bocador White Rum Florida 10 Cane Rum 10 Cane Rum Brugal Anejo Rum Calico Jack Spiced Rum Cabana Cachaca Calypso Spiced Rum Lady Bligh Spiced Captain Morgan Spice Rum

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

12.55 7.00 10.45 20.55 15.00 13.60 8.00 9.65 19.35 30.00 24.75 8.15 10.80 20.55 8.15 6.30 8.15 17.95 8.20 8.15 9.05 13.60 11.50 25.60 25.60 19.40 4.55 20.70 24.65 13.05 7.90 10.75 28.70 5.70

87.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0 92.0 88.0 88.0 88.0 80.0 94.0 94.0

Rum $ 7.30 70.0 $ 12.70 70.0 $ 8.00 70.0 $ 6.45 60.0 $ 19.65 80.0 $ 11.40 80.0 $ 17.75 80.0 $ 13.25 80.0 $ 60.00 86.0 $ 14.25 80.0 $ 24.95 80.0 $ 8.00 80.0 $ 25.60 80.0 $ 17.65 80.0 $ 11.65 70.0 $ 7.50 70.0 $ 14.80 80.0 $ 11.65 70.0 $ 11.65 80.0 $ 15.00 80.0 $ 11.65 80.0 $ 11.65 70.0 $ 24.70 70.0 $ 11.65 70.0 $ 24.70 70.0 $ 16.75 70.0 $ 11.65 70.0 $ 12.00 70.0 $ 13.20 70.0 $ 28.05 70.0 $ 11.65 70.0 $ 11.65 70.0 $ 11.65 80.0 $ 11.65 70.0 $ 4.95 70.0 $ 11.65 70.0 $ 11.65 70.0 $ 13.60 80.0 $ 7.50 80.0 $ 13.60 80.0 $ 7.50 80.0 $ 17.65 151.0 $ 22.80 151.0 $ 15.00 80.0 $ 22.05 80.0 $ 16.75 80.0 $ 12.05 80.0 $ 16.70 80.0 $ 11.25 80.0 $ 8.75 80.0 $ 19.35 80.0 $ 11.45 80.0 $ 15.70 80.0 $ 22.85 80.0 $ 20.05 80.0 $ 11.65 80.0 $ 22.05 80.0 $ 8.80 80.0 $ 15.00 80.0 $ 11.65 70.0 $ 15.85 80.0 $ 12.50 86.0 $ 14.30 93.0 $ 14.40 80.0 $ 8.20 80.0 $ 25.60 80.0 $ 10.75 80.0 $ 17.75 80.0 $ 8.80 70.0 $ 13.45 80.0 $ 12.70 70.0 $ 3.80 72.5 $ 14.95 70.0

1755D Captain Morgan Spice Rum $ 28.45 70.0 1755E Captain Morgan Spice Rum $ 8.75 70.0 1755L Captain Morgan Spice Rum $ 18.30 70.0 1757B Capt Morgan Spiced 100 $ 18.10 100.0 1757D Capt Morgan Spiced 100 $ 31.65 100.0 1758B Capt Morgan Spiced 100 Trvl $ 18.10 100.0 1761B Captain Morgan Blk Spiced Rum $ 17.70 94.6 1762B Captain Morgan Traveler Rum $ 14.95 70.0 1763B Captain Morgan Lime Bite $ 14.95 70.0 1766L Capt Morgan Parrot Bay Cocont $ 17.55 90.0 1768B Captain Morgan Slvr Spice $ 14.95 70.0 1769B Captain Morgan Pvt Stock $ 20.10 80.0 1772L Captain Morgan Tattoo $ 17.75 70.0 1827D Castillo Gold Label $ 16.30 80.0 1827L Castillo Gold Label $ 8.65 80.0 1829B Castillo Silver Rum $ 7.05 80.0 1829D Castillo Silver Rum $ 16.30 80.0 1829L Castillo Silver Rum $ 8.65 80.0 1838B Castillo Spiced Rum $ 6.50 70.0 1838L Castillo Spiced Rum $ 8.65 70.0 2067B Clement Creole Shrubb $ 29.95 80.0 2069B Clement Vsop $ 34.30 80.0 2315B Coruba Spiced $ 4.25 80.0 2388B Crusoe Organic Spiced Rum $ 29.45 151.0 2398L Cruzan 151 Prf Rum $ 17.45 151.0 2400L Cruzan Black Cherry $ 6.80 55.0 2401L Cruzan Bananna $ 6.80 55.0 2402L Cruzan Pineapple $ 6.80 55.0 2403L Cruzan Blackstrap $ 14.25 80.0 2415B Cruzan Estate Diamond $ 14.95 80.0 2416L Cruzan Mango $ 6.80 55.0 2417B Cruzan Estate Sngl Brl Rum $ 18.45 80.0 2418B Cruzan Junkanu Citris $ 9.85 70.0 2419L Cruzan Coconut $ 6.80 55.0 2421L Cruzan Vanilla $ 6.80 55.0 2422B Cruzan Estate Dark $ 9.90 80.0 2423B Cruzan Estate Light $ 9.90 80.0 2423D Cruzan Estate Light $ 14.55 80.0 2424L Cruzan Guava $ 6.80 55.0 2425B Cruzan 9 $ 10.10 80.0 2734B Don Q Cristal $ 9.65 80.0 2739B Don Q Gold $ 9.65 80.0 2936B English Harbour $ 23.00 80.0 2943B Erie Island Silver Rum $ 21.95 80.0 3787B Goslings Black Seal $ 15.20 80.0 5209B John Mcculloch Rum $ 22.10 80.0 5488B Kraken Black Spiced $ 16.90 94.0 5488D Kraken Black Spiced $ 24.95 94.0 5493L Lady Bligh Banana $ 8.00 48.0 5495L Lady Bligh Cherry $ 8.00 48.0 5498B Lady Bligh Spiced Traveler $ 7.30 72.5 5499B Lady Bligh Spiced $ 7.30 72.5 5499D Lady Bligh Spiced $ 14.45 72.5 5499L Lady Bligh Spiced $ 8.85 72.5 5500L Lady Bligh Coconut $ 8.00 48.0 5502L Lady Bligh Mango $ 8.00 48.0 5503L Lady Bligh Pineapple $ 8.00 48.0 5504L Lady Bligh Vanilla $ 8.00 48.0 5505B Lady Bligh 151 Rum $ 13.40 151.0 6068B Malibu Black $ 12.55 70.0 6069B Malibu Rum $ 24.95 48.0 6069D Malibu Rum $ 22.30 48.0 6069L Malibu Rum $ 16.70 48.0 6071B Malibu Red $ 14.30 70.0 6115B Margaritaville Jamican SPI $ 12.55 70.0 6115L Margaritaville Jamican SPI $ 18.00 70.0 6120B Margaritaville Prem Dark $ 12.55 80.0 6121B Margaritaville Prem Silver $ 12.55 80.0 6360D Mc Cormick Rum $ 14.05 80.0 6360L Mc Cormick Rum $ 8.05 80.0 6441D Meiers Gd Label V Islands $ 14.45 80.0 6441L Meiers Gd Label V Islands $ 8.25 80.0 6442D Meiers Wh Lab V Islnd Rum $ 14.45 80.0 6442L Meiers Wh Lab V Islnd Rum $ 8.25 80.0 6643D Montego Bay Silver $ 14.05 80.0 6651B Mt Gay Xtra Old Rum $ 17.40 86.0 6652B Mt Gay Eclipse $ 16.00 80.0 6652D Mt Gay Eclipse $ 26.70 80.0 6653B Mt Gay Eclipse Silver $ 13.40 80.0 6654B Mt Gay Black $ 21.25 80.0 6699L Myers's Platinum $ 9.25 80.0 7692B Oronoco Platinum Reserve $ 34.40 80.0 7722B Panama Jack Spiced

$ 25.40 70.0 7730L Paramount 151 $ 19.35 151.0 7788L Paramount Dragon Fruit $ 10.60 80.0 7835B Paramount Gold Lbl $ 7.30 80.0 7835D Paramount Gold Lbl $ 14.45 80.0 7835L Paramount Gold Lbl $ 8.25 80.0 7836B Paramount White Lbl $ 7.30 80.0 7836D Paramount White Lbl $ 14.45 80.0 7836L Paramount White Lbl $ 8.25 80.0 7839L Paramount Whipt Creme $ 10.60 80.0 8326B Pyrat X O Reserve $ 21.85 80.0 8330B Pucker Citrus Squeeze $ 12.55 70.0 8331B Pucker Grape Gone Wild $ 12.55 70.0 8332B Pucker Sour Apple Sass $ 12.55 70.0 8333B Pucker Wild Cherry Tease $ 12.55 70.0 8474B Rogue Dark Rum $ 27.35 80.0 8475B Rogue $ 27.35 80.0 8498B Ron Matusalem Classico $ 16.90 80.0 8500B Ron Matusalem Gran Reserva $ 13.40 80.0 8502B Ron Matusalem Platino $ 7.85 80.0 8533D Ronrico Clipper Spiced Rum $ 14.05 70.0 8645B Sailor Jerry Spic Navy Rum $ 16.90 92.0 8645D Sailor Jerry Spic Navy Rum $ 30.15 92.0 8645L Sailor Jerry Spic Navy Rum $ 21.10 92.0 8646B Sailor Jerry Spiced Travlr $ 16.90 92.0 8881B Seagrams Brazil Citrus Rum $ 3.45 70.0 8882B Seagrams Brazilian $ 3.45 80.0 8957B ShellBack Silver $12.55 80.0 8958B Shellback Spiced Rum $12.55 80.0 9065B Spiced Jack No 94 $ 13.20 94.0

9080B Spirits Of Yellow Springs $17.65 44.0 9229B Tommy Bahama Golden Sun $ 9.15 80.0 9230B Tommy Bahama White Sand $ 9.15 80.0 9307L Trader Vics Priv Sel Silvr $ 10.60 80.0 9357L Undo's Rum $ 20.60 80.0 9358L Undo's Spiced Rum $22.30 80.0 9530D Well Rum $ 14.65 88.0 9530L Well Rum $ 8.30 88.0 9570B Whaler's Vanilla $ 6.20 60.0 9675B Wray & Nephew Wh Overproof $ 16.00 126.0 9711L Ypioca Cachaca Crystal $15.30 78.0 9729B Zaya Rum $ 25.60 80.0 Scotch 0018B Aberlour 18 Yr $ 86.65 86.0 0019B Aberlour 12 Yr Sm $ 38.70 86.0 0020B Aberlour A'bunadh $ 54.55 119.0 0031B Aberfeldy 12 Yr $ 44.10 80.0 0032B Aberfeldy 21 Yr $150.00 80.0 0103B Ardmore Scotch $ 26.70 92.0 0107B Ardbeg 10Yr Single Malt $ 43.05 92.0 111B Ardbeg Galileo $82.35 98.0 1474B Bowmore 12 Yr

$ 39.55 80.0 0201B Pinch - Haig 15 Yr $ 29.70 80.0 0202B Dewars $ 19.40 80.0 0202D Dewars

$41.45 80.0 0202E Dewars $ 21.15 80.0 0202L Dewars $ 27.35 80.0 0204B Johnnie Walker Red 12 Yr $ 21.15 80.0 0204D Johnnie Walker Red 12 Yr $ 42.40 80.0 0204L Johnnie Walker Red 12 Yr $ 27.35 80.0 0206D Ushers Green Stripe $ 22.25 80.0 0208B Lauders 3 Yr $ 8.15 80.0 0208D Lauders 3 Yr

$ 17.10 80.0 0208L Lauders 3 Yr $ 10.35 80.0 0212B Grants Stand Fast $ 14.25 80.0 0212D Grants Stand Fast $ 31.90 80.0 0213D Old Smuggler $ 18.80 80.0 0213L Old Smuggler $ 11.45 80.0 0215B Chivas Regal $ 27.35 80.0 0215D Chivas Regal $ 58.10 80.0 0215L Chivas Regal $ 38.55 80.0 0225B Cutty Sark $ 16.85 80.0 0225D Cutty Sark $ 33.55 80.0 0225L Cutty Sark $ 21.10 80.0 0227B White Horse $ 12.55 80.0 0232B Johnnie Walker Black 12 Yr $ 33.35 80.0 0232D Johnnie Walker Black 12 Yr $ 69.15 80.0 0232L Johnnie Walker Black 12 Yr $ 43.00 80.0 0238B J & B Rare $ 18.95 80.0 0238D J & B Rare $ 36.35 80.0 0238L J & B Rare $ 23.70 80.0 0239B Grand Macnish 3 Yr $ 8.15 80.0 0239D Grand Macnish 3 Yr $ 17.50 80.0 0239L Grand Macnish 3 Yr $ 10.60 80.0 0241D Highland Mist 3 Yr $ 16.65 80.0 0241L Highland Mist 3 Yr $ 9.75 80.0 0246D Inverhouse 3 Yr $ 16.50 80.0 0246L Inverhouse 3 Yr $ 10.45 80.0 0249D J W Dant Scotch $ 9.85 80.0 0253B Ballantines $ 15.15 80.0 0281B Jameson Irish Whsky $ 20.40 80.0 0281D Jameson Irish Whsky $ 46.75 80.0 0281L Jameson Irish Whsky $ 30.70 80.0 0282B Bushmills Irish Wsky $ 17.55 80.0 0282L Bushmills Irish Wsky $ 28.90 80.0 0375B Auchentoshan 3 Wood Sms $ 49.20 86.0 0377B Auchentoshan Classic Sms $ 24.75 80.0 0493B Balvenie Single 15Yr $ 73.60 95.6 0496B Balvenie 14 Caribbean Cask $ 57.00 86.0 0497B Balvenie Doublewood 12 Yr $ 48.30 86.0 0504B Balvenie Portwood 21 Yr

$156.45 86.0 0908B Black Bush Irish Whsky $ 31.00 80.0 1481B Bowmore Legend Sms $ 23.00 80.0 1486B Bunnahabhain Red Seal $ 87.80 80.0 1488B Bunnahabhain 12 Yr $ 47.45 80.0 1490B Buchanan Deluxe 12 Scotch $ 29.85 80.0 1498B Bruichladdich Rocks $ 48.50 92.0 1519B Bushmills 16 Yr Single Malt $ 58.65 80.0 1520B Bushmills 10 Yr Irish $ 35.45 80.0 1636E Glenfiddich 45 Combo

$ 42.80 82.0 1648E Jameson Irish Whsky $ 6.80 80.0 1751B Caol Ila 12 Yr Scotch $ 44.30 86.0 2004B Chivas Royal Salute 21Yr

$191.40 80.0 2005B Chivas Regal 25

$218.90 80.0 2006B Chivas Regal 18 Yr $ 43.05 80.0 2052D Clan Macgregor Scotch $ 17.20 80.0 2052L Clan Macgregor Scotch $ 10.70 80.0 2074B Clontarf Classic Blend $ 17.60 80.0 2078B Clynelish $ 31.05 92.0 2261B Concannon Irish Whiskey $ 16.90 80.0 2355B Cragganmore Sngl Malt Scot 12 Yr $ 48.30 80.0 2491B Dalmore Stillman 28 Yr

$ 117.60 90.0 2495B Dalmore 12 $ 36.10 80.0 2498B Dalwhinnie Sngl Malt Scotc 15 Yr

52.70 86.0 2673B Dewar's Signature

$189.75 86.0 2674B Dewars Spec Rsv 12 Yr Bln Scotch $ 26.45 80.0 2999B Famous Grouse 12 Yr $ 23.90 80.0 3003B Feckin Irish Whsky $ 16.90 80.0 3606B Glenfiddich Spec Res 12 Yr $ 36.10 80.0 3607B Glen Garioch $ 16.35 86.0 3611B Glenkinchie 12 Yr $ 46.60 86.0 3620B Glenfiddich Soler Rsv 15 Yr $ 43.95 80.0 3625B Glenfiddich Ancnt Rsv 18 Yr $ 76.20 86.0 3633B Glenfiddich Grand Reserva $ 139.00 80.0 3634B Glenfiddich 15Yr Distly Edition $ 51.80 102.0 3640B Glenlivet 18 Year $ 77.95 86.0 3641B Glenlivet Single Malt 12 Yr $ 36.10 80.0 3641D Glenlivet Single Malt 12 Yr $ 68.55 80.0 3641L Glenlivet Single Malt 12 Yr $ 43.75 80.0

MARCH 2013 Ohio Beverage MONTHLY 59

3643B 3645B 3646B 3647B 3649B 3650E 3654B 3656B 3658B 3697B 3699B 3835B 4291B 4296B 4895B 4895L 5075B 5079B 5081B 5083B 5145B 5145D 5207B 5212B 5220B 5222B 5225B 5229B 5230B 5231B 5384B 5507B 5508B 5542B 5543B 5544B 6012B 6013B 6013D 6016B 6017B 6018B 6024B 6025B 6344B 6346B 6395B 6574B 6576B 6747B 6748B 7480B 7721L 7980D 8327D 8327L 8480B 8383B 8853D 8983B 9026B 9063B 9064B 9145B 9150B 9188B 9188D 9317B 9317L 9605B 9606B

Glenlivet Archive 86 21 Yr

Glenmorangie 10 Yr Glenlivet French Oak 15 Yr Glenlivet Nadurra 16 Yr Glenmorangie Lasanta Glenmorangie 10 Yr - 100Ml Glenlivet Nadurra Trium 91 Glenmorangie Quinta Ruban Glenmorangie Nectar D Or

Glenrothes Select Reserve

Glenrothes Scotch Grand Macnish 12 Highland Park Sngl Malt 12Yr Highland Park 18Y

Irishman Original Clan Whiskey Irishman Original Clan Whiskey Jameson Gold Jameson Vintage Res.

Jameson 18 Yr Jameson 12 Yr John Barr Red John Barr Red J. Mcdougals Bladnoch John Power & Son Irish Gld Johnnie Walker Blue

Johnnie Walker Double Black Johnny Walker Blk 100 Annivesary Johnnie Walker Gold 18 Yr Johnie Walker Swing Johnnie Walker Grn Kilbeggan Lagavaulin Distillers Ed. Lagavaulin Single Malt 16 Yr Laphroaig 18 Yr Laphroaig Cask Strength 10 Yr Laphroaig Single Malt 10 Yr Macallan Cask Strength Sms Macallan 12 Yr Single Malt Macallan 12 Yr Single Malt Macallan 18 Yr Single Malt

Macallan Fine Oak 10 Yr Macallan Fine Oak 15 Yr Macallan 25 Yr

Macallan 30 Yr

Mcclellands Islay Mcclellands Highlnd Mcivor Scotch Midleton

Michael Collins Blended Oban Distillers Addition Oban Single Malt 14 Old Pulteney 12 Yr Paddy Irish Whiskey Passport Scotch Queen Anne Queen Anne Rogue Malt Whiskey Redbreast Irish Whiskey 12 Yr Scoresby Scotch Singleton Single Malt 12 Yr Slane Castle Speyburn Single Malt 10 Yr Speyburn Bradan Orach Talisker Single Malt 10 Yr Tamdhu Scotch Whiskey 10 Yr Famous Grouse Famous Grouse Tullamore Dew - Ireland Tullamore Dew - Ireland Wild Scotsman 15 Yr

Wild Scotsman Black Label

0038L 0039B 0040B 0048B 0050B 0093L 0371B 0372B 0373B 0374B 0487B 1544B 1545B 1546B 1628E 1662E 1664E 1674E 1676E 1810B 1846B 1847B 1848B 1857B 1858B 1859B 1860B 1861B 1862B 2280B 2281B 2282B 2306B 2317B 2318B 2410B

Agavales Tequila Gold 110 Agavero Orange Tequila Agave Loco Agavales Gold 80 Alien Tequila Silver Aqui Vamos Teq Blanco Asombroso Silver Avion Anejo Avion Reposado Avion Silver Baluarte Tequila Cabo Wabo Anejo Cabo Wabo Blanco Cabo Wabo Reposado Cuervo Especial Silver 200 Patron Anejo Patron Silver 200Ml Sauza Hornitos Plata Patron Reposado Casa Noble Crystal Cazadores Anejo Cazadores Blanco Cazadores Reposado Centenario Plata Centenario Reposado Centenario Rosangel Centenario Tenampa Azul Chamucos Blanco Esp Teq Chamucos Reposado Esp Teq Corazon Tequila Anjeo Corazon Blanco Corazon Reposado Coronado Tequila Corzo Reposado Corzo Silver Cuervo Especial

$120.70 $ 34.35 $ 47.45 $ 56.15 $ 43.05 $ 15.50 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 16.90 $ 37.85 $107.00 $ 17.65 $ 26.90 $ 56.15 $ 173.90 $ 77.95 $ 36.95 $ 11.40 $ 16.15 $ 77.45 $ 21.25 $ 203.95 $ 39.50 $ 36.85 $ 81.70 $ 37.90 $ 50.50 $ 14.30 $ 86.90 $ 78.25 $ 61.60 $ 55.45 $ 41.35 $ 51.80 $ 43.05 $ 86.00 $ 131.20 $ 34.35 $ 76.20 $ 686.05 $1217.60 $ 20.15 $ 20.15 $ 11.65 $ 125.95 $ 21.25 $ 69.45 $ 72.90 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 51.80 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 27.35 $ 29.35

86.0 86.0 80.0 112.4 92.0 89.2 96.0 92.0 92.0 80.0 86.0 80.0 86.0 86.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0 115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

$ 17.05 $ 18.65 $ 28.40 $ 13.40 $ 37.40 $ 9.50 $ 15.55 $ 47.45 $ 43.05 $ 38.70 $ 15.80 $ 38.70 $ 30.00 $ 34.30 $ 5.50 $ 10.80 $ 14.65 $ 5.25 $ 15.50 $ 19.30 $ 28.20 $ 21.25 $ 23.90 $ 18.35 $ 21.05 $ 14.30 $ 16.90 $ 38.45 $ 42.65 $ 34.35 $ 15.15 $ 17.75 $ 10.70 $ 43.30 $ 36.05 $ 17.85

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0

Tequila

60 Ohio Beverage MONTHLY MARCH 2013

2410D Cuervo Especial $ 33.65 80.0 2410E Cuervo Especial $ 13.75 80.0 2410L Cuervo Especial $ 23.50 80.0 2411B 1800 Reposado Teq $ 24.60 80.0 2411D 1800 Reposado Teq $ 33.65 80.0 2411L 1800 Reposado Teq $ 29.80 80.0 2710B Don Eduardo Anejo $ 30.00 80.0 2721B Don Julio Anejo $ 51.80 80.0 2721E Don Julio Anejo $ 26.65 80.0 2722B Don Julio Blanco $ 43.90 80.0 2722D Don Julio Blanco $ 55.55 80.0 2724B Don Julio Reposado $ 45.65 80.0 2725B Don Julio Real $263.50 80.0 2726B Don Julio 70Th Anniversary $ 61.50 80.0 2760B Dos Lunas Silver $ 31.75 80.0 2761B Dos Manos Blanco $ 13.40 80.0 2883B El Arco Anejo $ 50.75 80.0 2884B El Arco Blanco $ 43.70 80.0 2885B El Arco Reposado $ 50.75 80.0 2891B El Caballo Estrella Mixto $16.00 80.0 2894B 1800 Coconut Tequila $24.60 70.0 2899B El Charro Reposado $12.55 80.0 2900B El Charro Silver $12.55 80.0 2903B 1800 Tequila Silver $ 24.60 80.0 2903D 1800 Tequila Silver $ 33.65 80.0 2903L 1800 Tequila Silver $ 29.80 80.0 2905B 1800 Select Silver $ 30.00 100.0 2907B El Grado Blanco $ 21.75 80.0 2908B 1800 Collection Extra Anejo

$ 1556.30 80.0 2909B El Mayor Anejo $ 30.00 80.0 2910B El Mayor Blanco $ 16.20 80.0 2911B El Mayor Reposado $ 17.10 80.0 2914B El Jimador Anejo $ 14.70 80.0 2916B El Jimador Blanco $ 16.00 80.0 2916D El Jimador Blanco $ 28.40 80.0 2917B El Jimador Reposado $ 16.00 80.0 2917D El Jimador Reposado $ 28.40 80.0 2913B El Tesoro Platinum $33.45 80.0 2921B El Tesoro Repasado Teq $37.85 80.0 2926B El Toro Gold $ 10.80 80.0 2926D El Toro Gold $ 23.15 80.0 2926L El Toro Gold $ 15.80 80.0 2927B El Toro Silver $ 10.80 80.0 2927D El Toro Silver $ 16.65 80.0 2927L El Toro Silver $ 15.80 80.0 2937B Espolon Blanco $ 22.15 80.0 2940B Espolon Reposado $ 22.15 80.0 2996B Familia Camarena Reposado $ 17.40 80.0 2997B Familia Camarena Silver $ 17.40 80.0 3521L Gavilan Gold Tequila $ 9.35 80.0 3522L Gavilan White Tequila $ 9.35 80.0 3820B Gran Patron Platinum Teq

$173.55 80.0 4109B Herradura Anejo $ 40.45 80.0 4114B Herradura Reposado $ 34.35 80.0 4115B Herradura Silver $ 34.35 80.0 5240L Cuervo Black Medallion

$ 17.05 80.0 5243B Cuervo Tradicional $ 18.60 80.0 5244B 1800 Anejo $ 25.60 80.0 5247B Cuervo Especial Silver $ 17.85 80.0 5247D Cuervo Especial Silver $ 33.65 80.0 5247E Cuervo Especial Silver $ 5.35 80.0 5247L Cuervo Especial Silver $ 23.50 80.0 5249L Juarez Silver $ 9.85 80.0 5250L Juarez Gold $ 9.85 80.0 5253B Cuervo Platino $ 41.95 80.0 5254L Juarez Gold Dss $ 7.95 80.0 5291B Kah Anejo $ 53.75 80.0 5292B Kah Blanco $ 40.05 80.0 5291B Kah Anejo $ 53.75 80.0 5293B Kah Reposado $ 47.95 110.0 5497D La Prima White $ 15.95 80.0 5497L La Prima White $ 9.75 80.0 5501B La Prima Gold Teq $ 5.30 80.0 5501D La Prima Gold Teq $ 15.95 80.0 5501L La Prima Gold Teq $ 9.75 80.0 6001B Luna Nueva Anejo $ 40.55 80.0 6002B Luna Nueva Reposado $ 32.65 80.0 6003B Luna Nueva Silver $ 30.00 80.0 6004B Lunazul Blanco $ 16.90 80.0 6005B Lunazul Reposado $ 17.75 80.0 6058B Maestro Dobel $ 43.05 80.0 6110B Margaritaville Island Lime $ 10.80 50.0 6112B Margaritaville Trop Tanger $ 5.10 70.0 6117B Margaritaville Last Mango $ 11.65 70.0 6118B Margaritaville Teq Silver $ 10.80 80.0 6119B Margaritaville Teq Gold $ 10.80 80.0 6119D Margaritaville Teq Gold $ 21.80 80.0 6345L Matador Gold Teq $ 10.25 80.0 6570L Mi Cosecha Gold Teq $ 12.00 80.0 6580B Milagro Silver $ 25.60 80.0 6582B Milagro Teq Sbr Anejo $ 40.25 80.0 6584B Milagro Anejo $ 19.75 80.0 6585B Milagro Reposado $ 27.35 80.0 6586B Milagro Sbr Rep $ 28.65 80.0 6588B Milagro Sbr Silver $ 44.80 80.0 6642B Monte Alban Tequila $ 15.60 80.0 6645L Montezuma Blue $ 7.85 80.0 6647L Montezuma White - Mexico $ 9.75 80.0 6649L Montezuma Gold – Mexico $ 9.75 80.0 6731B 901 Silver Tequila $ 24.00 80.0 6863B Voodoo Tiki Anejo $ 47.10 80.0 6864B Voodootiki Blue Dragon $ 16.55 67.0 6865B Voodootiki Desert Rose $ 21.25 67.0 6866B Voodootiki Green Dragon $ 16.55 67.0 6867B Voodootiki Platinum $ 29.00 80.0 6868B Voodootiki Raposado $ 33.55 80.0 7978B Partida Tequila Reposado $ 23.20 80.0 7979B Partida Blanco $ 19.55 80.0 7982B Patron Anejo $ 51.80 80.0 7982D Patron Anejo $ 63.05 80.0 7984B Patron Silver $ 43.95 80.0

7984D Patron Silver $ 94.75 80.0 7985B Patron Reposado $ 45.70 80.0 8063B Pepe Lopez Gold $ 10.55 80.0 8280B Porfidio Plata $ 47.25 80.0 8281B Porfidio Silver $ 24.50 80.0 8440D Rio Grande Silver $ 17.40 80.0 8440L Rio Grande Silver $ 9.75 80.0 8442L Rio Grande Gold $ 9.75 80.0 8717B Cien Anos Blanco $ 11.15 80.0 8718B Cien Anos Reposado $ 9.05 80.0 8719B Sauza Blanco $ 14.05 80.0 8719L Sauza Blanco $ 19.40 80.0 8719D Sauza Silver $ 26.40 80.0 8721B Sauza Tres Gen Plata Teq. $ 60.90 80.0 8722B Sauza Tres Gener Anejo $ 39.60 80.0 8723B Sauza Extra Gold $ 14.05 80.0 8723D Sauza Extra Gold $ 26.40 80.0 8723L Sauza Extra Gold $ 19.40 80.0 8724B Sauza Tres Gen Reposado $ 31.10 80.0 8727B Sauza Conmemorativo $ 17.60 80.0 8733B Sauza Hornitos Anejo $ 22.00 80.0 8734B Sauza Hornitos Plata $ 19.35 80.0 8734D Sauza Hornitos Plata $ 30.15 80.0 8737B Sauza Blue Silver $ 16.95 80.0 8739L Sauza Giro Silver $ 9.30 80.0 8742B Sauza Extra Anejo $ 132.05 80.0 8860B Scorpian Mezcal Anejo 1 Yr $ 17.35 80.0 8861B Scorpian Mezcal Anejo 3 Yr $ 35.85 80.0 8862B Scorpian Mezcal Reposado $ 14.85 80.0 8863B Scorpian Mezcal Silver $ 16.15 80.0 8931B Senor Frogs Plata $ 8.60 80.0 8932B Senor Frogs Reposado $ 10.30 80.0 8942B Semential Silver Teq $ 38.45 80.0 9089B Suavecito Blanco $ 38.70 70.0 9169B Tarantula Azul $ 16.75 70.0 9170B Tarantula Reposado $ 7.80 80.0 9171B Tarantula Lime $ 8.05 70.0 9172B Tarantula Stawberry $ 8.05 70.0 9173B Sauza Hornitos Reposado $ 21.10 80.0 9176B Tequila Reposado $ 23.20 80.0 9177B Tequila Silver $ 21.50 80.0 9178B Teq Ocho Plata Las Pomez $ 43.05 80.0 9179B Teq Ocho Reposado Las Pomez $ 33.35 80.0 9180B Teq Ocho Anejo Ext El Vegl

$130.35 80.0 9181B Teq Ocho Anejo San Augustn

$51.80 80.0 9184B Tequila 30 - 30 Reposado $ 11.80 80.0 9185B Tanted Cocoa Tequila $ 34.35 80.0 9187B Tanted Jalepeno Tequila $34.35 80.0 9189B Tanteo Tropical Tequila $34.35 80.0 9199L 3 Island White Tequila

$ 5.50 80.0 9222B Tierra's Anejo $ 14.00 80.0 9223B Tierra's Blanco $ 25.80 80.0 9224B Tierra's Reposado $ 14.65 80.0 9252L Tortilla Silver $ 8.35 80.0 9253L Tortilla Gold $ 8.35 80.0 9272B Tres Agaves Anejo $ 32.60 80.0 9273B Tres Agaves Blanco $ 23.90 80.0 9274B Tres Agaves Reposado $ 28.20 80.0 9308B Tres Rios Silver $ 16.75 80.0 9309B Tres Rios Reposado $ 20.15 80.0 9363B Two Fingers Tequila Gold $ 12.55 80.0 9364B Two Fingers Tequila White $ 11.65 80.0 9358L Undo's Tequila $25.50 80.0 9531D Well Tequila $ 16.85 88.0 9531L Well Tequila $ 10.00 88.0 9737B Zapopan Reposado $ 7.65 80.0 Vodka 0024B 0027B 0028B 0028D 0028L 0034B 0036B 0042B 0042L 0046B 0049B 0052B 0052D 0054B 0054L 0056B 0057B 0057D 0057E 0057L 0060B 0060L 0061B 0062B 0062L 0063E 0064B 0064D 0064L 0068B 0069B 0069L 0070L 0074B 0194D 0194L 0450B 0194L 0737B 0737D 0737L

Absolut Grapevine Absolut Wild Tea Absolut Citron Absolut Citron Absolut Citron Alchemia Chocolate Absolut Kurant Vdk Absolut Apeach Absolut Apeach Absolut Cherry Kran Absolut Orient Apple Absolut Berri Acai Absolut Berri Acai Absolut 100 Black Absolut 100 Black Absolut San Francisco Absolut 80 Absolut 80

Absolut 80 Absolut 80 Absolut Pears Absolut Pears Absolut Peppar Vdk Absolut Ruby Red Absolut Ruby Red Absolut Mini Bar Absolut Mandrin Vdk Absolut Mandrin Vdk Absolut Mandrin Vdk Absolut Raspberri Absolut Vanila Absolut Vanila Absolut & Citron Twin Pack Absolut Mango Aristocrat Aristocrat Backon Aristocrat Paramount Cherry Paramount Cherry Paramount Cherry

$ 16.90 $ 16.90 $ 16.90 $ 33.65 $ 25.45 $ 14.75 $ 12.20 $ 16.90 $ 17.25 $ 16.90 $ 16.90 $ 16.90 $ 33.65 $ 21.25 $ 17.60 $ 16.90 $ 16.90 $ 33.65 $ 19.60 $ 25.45 $ 16.90 $ 15.35 $ 16.90 $ 16.90 $ 18.40 $ 6.75 $ 16.90 $ 33.65 $ 25.45 $ 16.90 $ 16.90 $ 25.45 $ 42.20 $ 16.90 $ 11.85 $ 7.10 $18.30 $ 7.10 $ 5.35 $ 16.35 $ 10.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0

0832B Belvedere Bldy Mary $ 28.25 80.0 0834B Belvedere Pink Grapefruit $ 28.25 80.0 0835B Belvedere Black Raspberry $ 28.25 80.0 0836B Belvedere Vdk $ 28.25 80.0 0836D Belvedere Vdk $ 51.10 80.0 0836L Belvedere Vdk $ 34.15 80.0 0838B Belvedere Vdk $ 28.25 80.0 0838D Belvedere Vdk $ 51.10 80.0 0838L Belvedere Vdk $ 35.05 80.0 0840B Belvedere Ix $ 18.35 80.0 0841B Belvedere Cytrus $ 28.25 80.0 0842B Belvedere Orange $ 16.50 80.0 0846B Belvedere Intense $ 26.80 100.0 0847B Belvedere Intense Unfiltered $ 32.60 80.0 0853B Belvedere Lemon Tea $ 28.25 80.0 0946B Blavod The Black $ 15.30 80.0 0953B Blue Angel Vodka $ 8.90 80.0 0958B Blue Ice Vdk $ 14.30 80.0 0958D Blue Ice Vdk $ 22.30 80.0 1337B Bombora Vdk $ 10.80 80.0 1390B Bombora Vdk $ 9.00 80.0 1390L Boomerang $ 6.40 80.0 1426B Boru Original Vdk $ 10.80 80.0 1426D Boru Original Vdk $ 18.85 80.0 1475B Brewriver AJ Henkel $ 24.60 100.0 1479B Brewriver DL Billingheimer $ 19.85 80.0 1483B Boyd & Blair $ 14.60 80.0 1523B Burnetts Espresso $ 5.15 70.0 1525B Burnetts

$ 9.05 80.0 1525D Burnetts

$ 16.20 80.0 1525L Burnetts

$ 9.25 80.0 1526B Burnetts Pink Lemonade $ 9.05 70.0 1527B Burnetts Raspberry $ 9.05 70.0 1528B Burnett's Vanilla $ 9.05 70.0 1529B Burnett's Fruit Punch $ 9.05 70.0 1530B Burnetts Sour Apple $ 9.05 70.0 1531B Burnetts Cherry $ 9.05 70.0 1533B Burnetts Blueberry $ 4.50 70.0 1534B Burnetts Strawberry $ 9.05 70.0 1536B Burnetts Orange Creme Vodka $ 9.05 70.0 1537B Burnetts Sugar Cookie $ 9.05 70.0 1539B Burnetts Watermelon $ 9.05 70.0 1540B Burnetts Whipped Cream $ 9.05 70.0 1605E Absolut 200 ML $ 6.10 80.0 1611E Burnetts Vodka $ 2.95 80.0 1640E Grey Goose 200Ml $ 9.50 80.0 1641E Grey Goose L'orange $ 9.50 80.0 1643E Grey Goose Le Citron $ 5.75 80.0 1661E Paramount 100 Vodka $ 4.20 100.0 1675E Skyy 200 $ 4.20 80.0 1676E Smirnoff 100 $ 5.25 100.0 1677E Sobiekski 200 ML $ 2.45 80.0 1678E Svedka Traveler 200 $ 3.30 80.0 1852B Chambord Flavored Vodka

$ 16.55 75.0 1983B Chilled Dill Pickle Vodka

$ 20.05 70.0 2009B Chopin

$ 23.90 80.0 2009D Chopin

$ 42.40 80.0 2011B Chopin Wheat Vodka

$ 21.25 80.0 2012B Chopin Rye Vodka

$ 21.25 80.0 2048B Ciroc Super Premium $ 32.20 80.0 2048D Ciroc Super Premium $ 63.25 80.0 2048L Ciroc Super Premium $ 35.70 80.0 2050B Ciroc Coconut $ 31.30 70.0 2050L Ciroc Coconut $ 35.70 70.0 2051B Ciroc Peach $ 32.20 70.0 2051L Ciroc Peach $ 35.70 70.0 2053B Ciroc Red Berry $ 32.20 70.0 2053D Ciroc Red Berry $ 63.25 70.0 2053L Ciroc Red Berry $ 35.70 70.0 2358L Crav Vodka $ 29.80 80.0 2385B Cristall Signature Series $ 8.70 80.0 2392D Crown Russe 80 Proof Vdk $ 11.75 80.0 2392L Crown Russe $ 6.95 80.0 2444B Crystal Head $ 43.05 80.0 2444D Crystal Head $ 86.00 80.0 2455B Cupcake Chiffon Vodka $ 8.15 70.0 2456B Cupcake Devils Food Vodka $ 8.15 70.0 2457B Cupcake Frosting Vodka $ 8.15 70.0 2458B Cupcake Original Vodka $ 8.15 70.

2452B Crystal Spirits Buckeye Vodka $ 16.90 80.0 2452D Crystal Spirits Buckeye Vodka $ 30.15 80.0 2509B Dancing Tree Vodka Grain $ 29.90 80.0 2510B Dancing Tree Vodka Grapes $ 29.90 80.0 2658B Denaka

$ 6.45 70.0 2659B Denaka Black Cherry $ 5.40 70.0 2778B Double Cross Vodka $ 30.85 80.0 2782B Downunder $ 7.40 80.0 2893B Ed Hardy $ 23.85 80.0 2895B Effen Cucumber $ 22.15 75.0 2896B Effen Black Cherry $ 22.15 75.0 2897B Effen

$ 22.15 80.0 2898B Effen Raspberry

$ 22.15 80.0 2952B Everclear

$ 14.90 190.0 3011B Finlandia 80 $ 12.55 80.0 3011D Finlandia 80 $ 24.95 80.0 3011L Finlandia 80 $ 19.30 80.0 3014B Finlandia Grapefruit $ 12.55 75.0 3016B Firefly Sweet Tea $ 15.15 70.0 3016D Firefly Sweet Tea $ 17.70 70.0 3019B Finlandia Mango Fusion $ 9.70 75.0 3020B Finlandia Tangerine Fusion $ 12.55 75.0 3023B Firestarter Vodka $ 19.50 80.0 3025B Firefly Mint Tea $ 5.80 70.0 3026B Firefly Raspberry Tea Vdk $ 9.10 70.0 3028B Firefly Skinny Tea $ 15.15 60.0 3031B Finlandia Rasperry

$ 12.55 75.0 3035B 4 Orange Vodka

$ 10.90 80.0 3082B Fris Citrus Vodka

$ 7.30 70.0 3083B Fris Orange Vodka

$ 7.30 70.0 3084B Fris Vodka

$ 7.30 70.0 3084D Fris Vodka

$ 8.75 70.0

MARCH 2013 Ohio Beverage MONTHLY 61

3084L 3086B 3072L 3079B 3080B 3084B 3084D 3084L 3088B 3089B 3097B 3579B 3586B 3586D 3691B 3692B 3783B 3888B 3907B 3907D 3907L 3909B 3910B 3912B 3919E 3968B 3971B 3973B 3975B 3976B 3977B 4869B 5000D 5000L 5004D 5004L 5013D 5015D 5015L 5016B 5016D 5016L 5018B 5018D 5018L 5020B 5020D 5020L 5021B 5021D 5021E 5021L 5025D 5028D 5028L 5029B 5030D 5030L 5033L 5036D 5036L 5038B 5038D 5038L 5039B 5039D 5039L 5040B 5040D 5040L 5074B 5090B 5106B 5106D 5107B 5210B 5258B 5261B 5308B 5308D 5308L 5309B 5309D 5310L 5311L 5313B 5382B 5382D 5382E 5382L 5383D 5383L 5385L 5386B 5387B 5489B 5490B 5490D 5490L 5492B 5882B 5966B 5967B 5968B 5969B 6008B 6008D 5013L 6391D 6391L 6428B 6460L

Fris Vodka

Frozen Ghost Vodka

42 Below Pure 44 North Huckleberry Vodka 44 North North Rainer Vodka Fris

Fris

Fris

Fuzzy

Fris Blueberry Vodka

Galens

Gilbey’s Trvlr 80 Gilbey's Vdk 100 Gilbey's Vdk 100 Godiva Chocolate Godiva Chocolate Gordons Traveler Grand Touring Vodka Grey Goose Grey Goose

Grey Goose Grey Goose La Poire Grey Goose L'orange Grey Goose Le Citron Grey Goose 50Ml Multi-Pack Hammer & Sickle Vdk Hangar One Straight Hangar One Chipotle Chili Hangar One Kaffir Lime Vdk Hangar One Mandarin Hangar One Blueberry Iceburg Vdk Gilbey's Vdk 80 Gilbey's Vdk 80 Crystal Vdk 80 Crystal Vdk 80 Fleischmann Royal Wolfschmidt Wolfschmidt Smirnoff #57 100 Smirnoff #57 100 Smirnoff #57 100 Gordons 80 Gordons 80

Gordons 80 Paramount 80 Paramount 80 Paramount 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Smirnoff No. 21 80 Mr Boston Riva 100 Barton Vdk Barton Vdk Barton Traveler Hallers 80 Hallers 80 Tamirov 100 Nikolai

Nikolai

Paramount 100 Paramount 100 Paramount 100 Paramount 90 Paramount 90 Paramount 90 Popov 80 Popov 80

Popov 80

James River Plant Sweet Vodka

Jean Marc Xo Vdk Jeremiah Weed Sweet Tea Jeremiah Weed Sweet Tea Jeremiah Weed Peach Tea John Mcculloch Jr Johnsons Midnight Moon Jr Johnsons Midnight Moon Apple Pie Kamchatka 80 Kamchatka 80 Kamchatka 80 Kamchatka 90 Kamchatka 90 Kamchatka Cherry Kamchatka Grape Kamchatka Traveler Ketel One Ketel One Ketel One

Ketel One Ketel One Citroen Ketel One Citroen Ketel One Oranje Khortytsa Honey Pepper Khortytsa Platinum

Korski Traveler Korski

Korski

Korski Kutskoua Level

Lil Blk Drs Blk Cher Van

Lil Blk Drs Blubry Pomeg Lil Blk Drs Classic

Lil Blk Drs Pineapp Hony Luksusowa

Luksusowa

Fleischmann Royal 80 Proof Mc Cormick Mc Cormick Medea Meier's Vdk Plastic

62 Ohio Beverage MONTHLY MARCH 2013

$ 8.75 $ 15.60 $ 17.40 $ 21.25 $ 21.25 $ 8.15 $ 16.20 $ 10.60 $ 25.60 $ 11.70 $ 13.40 $ 7.40 $ 8.20 $ 14.10 $ 26.35 $ 14.10 $ 8.20 $ 9.90 $ 21.05 $ 58.95 $ 34.15 $ 28.25 $ 28.25 $ 28.25 $ 13.65 $ 20.20 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 25.60 $ 6.00 $ 14.70 $ 9.15 $ 11.85 $ 7.10 $ 11.65 $ 14.50 $ 8.05 $ 13.00 $ 26.35 $ 17.70 $ 8.20 $ 16.25 $ 9.70 $ 7.30 $ 14.45 $ 8.85 $ 11.40 $ 21.90 $ 7.85 $ 13.75 $ 13.60 $ 11.85 $ 6.80 $ 6.00 $ 12.10 $ 7.05 $ 4.95 $ 13.60 $ 7.15 $ 9.05 $ 17.10 $ 10.60 $ 8.15 $ 16.20 $ 7.10 $ 6.90 $ 13.65 $ 8.05 $ 17.00 $ 23.60 $ 16.95 $ 12.70 $ 11.30 $ 11.90 $ 17.75 $ 17.75 $ 6.45 $ 13.65 $ 7.85 $ 8.90 $ 16.20 $ 9.95 $ 9.95 $ 6.45 $ 21.05 $ 41.25 $ 20.70 $ 28.95 $ 41.25 $ 29.85 $ 29.85 $ 14.10 $ 15.20 $ 6.45 $ 6.45 $ 12.70 $ 7.10 $ 8.90 $ 19.05 $ 9.90 $ 9.90 $ 9.90 $ 9.90 $ 9.90 $ 23.20 $ 6.80 $ 13.30 $ 7.65 $ 16.15 $ 7.40

70.0 80.0 84.0 70.0 70.0 80.0 80.0 80.0 80.0 151.0 151.0 80.0 100.0 100.0 60.0 60.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 100.0 100.0 100.0 90.0 90.0 90.0 80.0 80.0 80.0 70.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 90.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 60.0 65.0 80.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

6591B 6620B 6659B 6660B 6661B 6718D 6718L 6741B 7336L 7677L 7698B 7699B 7701B 7716B 7728L 7834L 7834D 7837L 7846D 7846L 7897L 7921B 7990B 7991B 7992B 7994B 7995B 7996B 7997B 8074B 8231B 8232B 8233B 8234B 8236B 8237B 8238B 8239B 8240B 8241B 8242B 8243B 8243D 8243L 8244B 8244D 8245B 8246B 8248B 8250B 8251B 8252B 8253B 8253D 8254B 8254D 8255B 8256B 8257B 8283B 8283L 8285B 8285L 8291B 8293B 8295B 8321B 8323B 8325B 8334B 8336B 8338B 8338D 8413B 8488B 8490B 8492B 8627D 8631B 8631D 8634B 8854B 8855B 8856B 8857B 8880B 8880D 8880L 8884B 8885B 8886B 8896D 8896L 8908B 8910B 8915B 8915D 8930L 8934B 8937B 9005L 9006L 9007L 9008E 9009L 9010L 9011L 9012B 9012D 9012E 9012L 9014D

Kru Vodka Monopolowa Potato Moon Mountain Vodka Moon Mtn Coastal Citrus Moon Mtn Wild Raspberry New Amsterdam Vodka New Amsterdam Vodka Ocean Vodka Mr Boston Vodka Opulent Vodka Oyo Oyo Honey Vanilla Bean Oyo Stone Fruit Nutliquor Peanut Butter Paramount Orange Flv Vdk Para Ultra Bubble Para Ultra Bubble Paramount Vanilla Paramount Grape Paramount Grape Paramount Sweet Tea Paramount 100 Trvlr Peachka

Pearl

Pearl Pomegranate Pearl Cucumber Vdk Pearl Blueberry Vdk Pearl Coconut Vdk Pearl Plum Peureux Pinnacle Key Lim Whip Pinnacle Atomic Hots Pinnacle Cookie Dough Pinnacle Coconut Pinnacle Cake Pinnacle Cotton Candy Pinnacle Citrus Pinnacle Berry Pinnacle Butterscotch Pinnacle Le Double Expresso Pinnacle Kiwi Strawber Pinnacle

Pinnacle

Pinnacle

Pinnacle Cherry Vdk Pinnacle Cherry Vdk Pinnacle Raspberry Pinnacle Grape Pinnacle Mango Pinnacle Vanilla Pinnacle Tropical Punch Pinnacle 100 Pinnacle Whipped Pinnacle Whipped Pinnacle Chocolate Whipped Pinnacle Chocolate Whipped Pinnacle Orange Whipped Pinnacle Gummy Pinnacle Marshmallow Players Extreme Caramel Players Extreme Carame; Players Extrm Cherry Vdk Players Emtrm Cherry Vdk Popov Traveler Prairie Organic Kosher Vdk Pravda

Proof 105 Purus Proof 110 Pucker Lemonad Lust Vdk Pucker Raspbry Rave Vdk Rain Organics Rain Organics Reyka Vdk

Rokk Citrus Rokk Orange Rokk Ruskova Genuine Russian Vd Russian Standard Original Russian Standard Original

Russian Standard Platinum Skinnygirl Bare Naked Vdk

Skinnygirl Cucumber Vdk Skinnygirl Island Coconut Skinnygirl Tangerine Vdk Seagrams Extra Smooth Vdk Seagrams Extra Smooth Vdk Seagrams Extra Smooth Vdk Seagrams Apple Seagrams Black Cherry Seagrams Citrus Skol

Skol

Seagrams Rasberry Seagram's Sweet Tea Seagrams Platinum Seagrams Platinum Senators Club Vdk Severka Seven Brothers Vodka Skyy Infusions Coconut Skyy Infusions Blood Orang Skyy Infusions Dragon Fruit Skyy Infusions Rainbow Pac Skyy Infusion Pineapple Skyy Infusion Passionfruit Skyy Infusion Raspberry Skyy

Skyy

Skyy

Skyy

Skyy Infusion Citrus

$ 16.85 $ 7.85 $ 7.55 $ 7.55 $ 6.60 $ 21.65 $ 13.25 $ 23.90 $ 6.75 $ 17.55 $ 27.90 $ 28.85 $ 28.70 $ 30.80 $ 10.60 $ 10.60 $ 8.75 $ 5.05 $ 15.35 $ 10.60 $ 5.55 $ 8.85 $ 3.30 $ 9.90 $ 9.90 $ 9.90 $ 5.20 $ 9.90 $ 9.90 $ 16.50 $ 11.45 $ 11.45 $ 11.45 $ 11.95 $ 11.45 $ 11.45 $ 11.45 $ 11.45 $ 6.75 $ 11.40 $ 11.45 $ 11.15 $ 17.95 $ 14.05 $ 11.45 $ 17.60 $ 11.45 $ 11.45 $ 11.45 $ 11.45 $ 11.45 $ 13.20 $ 11.45 $ 17.95 $ 11.45 $ 18.80 $ 11.45 $ 11.45 $ 11.45 $ 8.15 $ 7.35 $ 8.15 $12.05 $ 6.90 $ 16.85 $ 8.10 $ 8.60 $ 16.90 $ 8.85 $ 10.80 $ 10.80 $ 15.15 $ 24.95 $ 9.35 $ 4.95 $ 4.95 $ 4.95 $ 17.95 $ 16.90 $ 30.15 $ 19.50 $ 17.60 $ 17.60 $ 17.60 $ 17.60 $ 9.05 $ 18.80 $ 12.35 $ 4.80 $ 6.25 $ 9.05 $ 13.15 $ 7.15 $ 9.05 $ 9.90 $ 10.80 $ 21.45 $ 4.95 $ 9.60 $ 28.30 $ 15.85 $ 15.85 $ 15.85 $ 5.00 $ 15.85 $ 15.85 $ 15.85 $ 14.20 $ 24.95 $ 14.40 $ 16.70 $ 24.95

82.0 80.0 70.0 70.0 70.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 65.0 65.0 65.0 65.0 65.0 65.0 65.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 105.0 80.0 110.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 80.0 80.0 80.0 80.0 80.0 60.0 60.0 60.0 60.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 70.0 100.0 100.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0

9014L 9016L 9017L 9018L 9022B 9024B 9024L 9025B 9027B 9028B 9029B 9030E 9032B 9032D 9032L 9033B 9033L 9034B 9034D 9034L 9035B 9036B 9037B 9038B 9038D 9038L 9039B 9039D 9039L 9040B 9040D 9040L 9041B 9042B 9043B 9044B 9044L 9045B 9046B 9046D 9046L 9047B 9048L 9049B 9050L 9051L 9057L 9060L 9066B 9066L 9067B 9068B 9069B 9070B 9073B 9074B 9075B 9076B 9079L 9083L 9093B 9114B 9116L 9122B 9124B 9125B 9128B 9128L 9129B 9130B 9131D 9131B 9131L 9132B 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9155B 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9163B 9164B 9164D 9164L 9165B 9166B 9175B 9186B 9192B 9193L

Skyy Infusion Citrus

Skyy Infusion Cherry

Skyy Infusions Ginger Vdk Skyy Infusion Grape Smirnoff Black Cherry Smirnoff Blueberry Smirnoff Blueberry Smirnoff Cranberry Smirnoff Dark Roasted Espr Smirnoff Melontwist Smirnoff Lime Smirnoff Flavor Twist 5 Pack Smirnoff Silver Smirnoff Silver Smirnoff Silver Smirnoff Greenapple Smirnoff Greenapple Smirnoff Citrus Smirnoff Citrus Smirnoff Citrus Smirnoff Pomegranate Twist Smirnoff Traveler Smirnoff Passion Fruit Smirnoff Orange Smirnoff Orange Smirnoff Orange Smirnoff Raspberry Smirnoff Raspberry Smirnoff Raspberry Smirnoff Vanilla Smirnoff Vanilla Smirnoff Vanilla Smirnoff Strawberry Smirnoff Pear Twist Smirnoff Pineapple Twist Smirnoff Watermelon Smirnoff Watermelon Smirnoff Whitegrape Sobieski

Sobieski

Sobieski Smirnoff Spiced Root Beer Sobieski Cynamon Sobieski Vdk(Glass) Sobieski Vanilia Sobieski Cytron Sobieski Karamel Sobieski Orange Sobieski Raspberry Sobieski Raspberry Square One Basil Square One Botanical Square One Cucumber Square One Organic Vodka Smooth Ambler Whitewater Smirnoff Coconut Smirnoff Fluffed Marshmallow Smirnoff Whipped Cream Spirit of the Tsars Sobieski Black Cherry Stawski

Svedka Traveler Syn

Stolichnaya Salted Karamel Stolichnaya Hot Vdk Stolichnaya Sticki Vdk Stolichnaya Blueberi Vdk Stolichnaya Blueberi Vdk Stolichnaya Choc Razberi Stolichnaya Citros Flv Vdk Stolichnaya Ohranj Stolichnaya Ohranj Limitd Ed Stolichnaya Ohranj Stolichnaya Cranberi Stolichnaya 100 Stolichnaya Elit Stolichnaya Stolichnaya Stolichnaya Stolichnaya Wild Cherry

Stolichnaya Gala Applik Vd Stoli White Pomegranik Vdk Stolichnaya Peachik Platinum 7X Vdk Platinum 7X Vdk Platinum 7X Vdk Stolichnaya Razberi Stolichnaya Razberi Stolichnaya Strasberi Stolichnaya Vanil Stolichnaya Vanil Stolichnaya Vanil Svedka Colada Vodka Tanqueray Sterling Tanqueray Sterling Tanqueray Sterling Sweet Carolina Lemonad Vdk Sweet Carolina Rasp Tea Vdka Sweet Carolina Sweet Tea Vodka Sweet Carolina Sweet Tea Vodka Svedka Raspberry Svedka Vanilla Vdk Svedka Citron Vdk Svedka Swedish Svedka Swedish Svedka Swedish Svedka Clementine Svedka Grape Vodka Svedka Cherry Teton Glacier 3 Olive Loopy

Jewel Of Russia Ultra

$ 15.85 $ 15.85 $ 10.10 $ 15.85 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 13.00 $ 11.95 $ 11.95 $ 3.85 $ 12.85 $ 24.45 $ 16.70 $ 11.95 $ 14.60 $ 24.85 $ 24.85 $ 14.60 $ 11.95 $ 11.40 $ 11.95 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 24.85 $ 14.60 $ 11.95 $ 11.95 $ 11.95 $ 11.95 $ 14.60 $ 11.95 $ 8.15 $ 19.70 $ 10.60 $ 13.00 $ 9.75 $ 8.15 $ 10.60 $ 10.60 $ 10.60 $ 10.60 $ 11.50 $ 10.60 $ 11.50 $ 30.00 $ 30.00 $ 30.00 $ 13.40 $ 11.95 $ 11.95 $ 11.95 $159.60 $ 10.60 $ 8.15 $ 10.80 $ 9.45 $ 17.75 $ 17.75 $ 17.75 $ 17.75 $ 25.45 $ 17.75 $ 17.75 $ 23.40 $ 11.25 $ 26.30 $ 17.75 $ 12.20 $ 51.80 $ 17.75 $ 34.55 $ 26.30 $ 12.20 $ 16.90 $ 9.40 $ 10.30 $ 8.15 $ 11.50 $ 16.20 $ 17.75 $ 26.30 $ 17.75 $ 17.75 $ 14.95 $ 26.30 $ 10.80 $ 11.40 $ 22.85 $ 14.00 $ 6.90 $ 5.00 $ 10.80 $ 11.15 $ 10.80 $ 10.80 $ 10.80 $ 10.80 $ 20.55 $ 13.15 $ 10.80 $ 10.80 $ 10.80 $ 16.85 $ 16.90 $ 98.85

70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 100.0 70.0 70.0 70.0 90.4 90.4 90.4 70.0 70.0 70.0 70.0 70.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 60.0 60.0 86.0 70.0 80.0 80.0 80.0 75.0 75.0 75.0 70.0 70.0 75.0 70.0 70.0 70.0 70.0 75.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 75.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 75.0 80.0 80.0 80.0 75.0 75.0 75.0 80.0 70.0 80.0

9196L 3 Islands Vodka

$ 6.40 100.0 9197L 3 Islands Vodka

$ 4.75 80.0 9200B 3 Olive Cake $ 16.90 70.0 9201B 3 Olive Bubble $ 16.90 70.0 9201D 3 Olive Bubble $ 19.30 70.0 9201L 3 Olive Bubble $ 18.95 70.0 9202B 3 Olive Berry $ 16.90 70.0 9203B 3 Olive Citrus $ 16.90 70.0 9204B 3 Olive Rootbeer $ 16.90 70.0 9205B 3 Olive Grape $ 16.89 70.0 9205D 3 Olive Grape $ 24.95 70.0 9205L 3 Olive Grape $ 24.60 70.0 9207B 3 Olive Orange $ 16.90 70.0 9208B 3 Olive Cherry Vdk $ 16.90 70.0 9208D 3 Olive Cherry Vdk $ 24.95 70.0 9208L 3 Olive Cherry Vdk $ 24.60 70.0 9209B 3 Olive Raspberry $ 16.90 70.0 9210B 3 Olive

$ 16.90 80.0 9210D 3 Olive

$ 24.95 80.0 9210L 3 Olive

$ 24.60 80.0 9211B 3 Olive Chococlate $ 16.90 70.0 9213B 3 Olive Vanilla $ 16.90 70.0 9215B 3 Olive Watermelon $ 14.10 70.0 9216B 3 Olive Pomegrante $ 16.90 70.0 9217B 3 Olive Mango Flv $ 16.90 70.0 9219B 3 Olive Triple Shot Espresso $ 16.90 70.0 9220B 360

$ 12.50 80.0 9227B 3 Olives Rangtang $ 16.90 70.0 9227D 3 Olives Rangtang $ 16.45 70.0 9228B 360 Double Chocolate $ 12.50 70.0 9232B Tito's Handmade $ 16.00 80.0 9232D Tito's Handmade $ 28.40 80.0 9232L Tito's Handmade $ 21.10 80.0 9235B 3 Olive Dude Vodka $ 16.90 70.0 9235D 3 Olive Dude Vodka $ 24.95 70.0 9236B 360 Mandarin Orange $ 12.50 70.0 9237B 3 Olive Super Cola $ 16.90 70.0 9238B 3 Olive Smores $ 16.90 70.0 9360L Undo's Vodka $19.10 80.0 9367B Ultimat Vdk $ 34.30 80.0 9370B U V Cake Vodka $ 8.15 60.0 9371B U V Blue Raspberry $ 8.15 60.0 9371D U V Blue Raspberry $ 14.45 60.0 9372B UV

$ 8.15 80.0 9372D UV

$ 14.45 80.0 9372L UV

$ 10.60 80.0 9373B U V Grape Vdk $ 8.15 60.0 9374B U V Pink Lemonade $ 8.15 60.0 9375B U V Cherry $ 8.15 60.0 9376B U V 103

$ 7.75 103.0 9377B U V Coconut Vdk $ 5.30 60.0 9378B Ursus Punch $ 2.80 60.0 9380B Uv Sweet Green Tea $ 5.30 60.0 9381B Ursus Blue Raspberry $ 5.05 80.0 9382B Ursus Original $ 4.20 80.0 9383B U V Whipped Vodka $ 8.15 60.0 9384B U V Chocolate Cake VDK $ 8.15 60.0 9385B Vampyre Red $ 11.85 80.0 9386B U V Candy Bar $ 8.15 60.0 9428B Vesica Vodka $ 9.90 80.0 9445B Van Gogh Acia Blueberry $ 16.00 70.0 9446B Van Gogh Dutch Caramel $ 10.40 70.0 9447B Van Gogh Dutch Chocolate $ 16.00 70.0 9448B Van Gogh Double Espresso $ 16.00 70.0 9449B Van Gogh Espresso VDK $ 16.00 70.0 9450D Vikingfjord $ 17.95 80.0 9451L Van Gogh Blue $ 22.20 80.0 9456B Van Gogh Vodka $ 14.30 80.0 9456D Van Gogh

$ 18.35 80.0 9457B Van Gogh Pineapple VDK $ 16.00 70.0 9738B Zodiac $ 9.20 80.0 9461L Van Gogh Wild Appel $ 20.20 70.0 9463B Van Gogh Vanilla VDK $ 16.00 70.0 9467B Voli Vodka Lyte

$ 21.30 60.0 9472B Vox

$ 17.60 80.0 9472D Vox

$ 33.45 80.0 9472L Vox

$ 22.00 80.0 9488L Wasabe Brand Sake Vodka $13.90 70.0 9505B Watershed Distillery Vodka $ 22.00 80.0 9521B Wave Blue Raspberry Vodka $ 7.30 60.0 9522B Wave Pink Lemonade Vodka $ 7.30 60.0 9523B Wave Whipped Cream Vodka $ 7.30 60.0 9532D Well Vodka $ 12.90 88.0 9532L Well Vodka $ 7.60 88.0 9565B White Diamond $ 6.10 80.0 9672B Cincinnati Micro-Vodka

$ 18.65 80.0 9673B Cincinnati Vodka 100

$ 32.10 100.0 9732B Zubrowka Bison Vodka $ 16.90 80.0 9738B Zodiac $ 18.65 80.0 Cordial 0017B 0029B 0041B 0041L 0053B 0071B 0124B 0125B 0549B 0551B 0552B 0557D 0557L 0565B 0580L 0583L 0600B 0608B 0662B

Achaia Clauss Ouzo Absente Liqueur Di Saronno Amaretto Di Saronno Amaretto Amaretto Gozio Amarito Amaretto Root Snap Barenjager Honey & Bourbon Paramount Rock & Rye Barenjager Honey Liqueur Barton Long Island Ice Tea Barton Long Island Ice Tea Benedictine D.O.M. Paramount Sloe Gin Dek Sloe Gin Cordial

B & B D O M Cordial Drambuie

Dek Creme De Caca0 Dark

$ 15.15 92.0 $ 35.20 110.0 $ 19.40 56.0 $ 25.55 56.0 $ 10.40 48.0 $ 5.80 56.0 $ 25.60 80.0 $ 25.60 80.0 $ 24.35 70.0 $ 11.30 50.0 $ 24.35 70.0 $ 13.25 75.0 $ 7.55 75.0 $ 30.00 80.0 $ 10.00 50.0 $ 4.85 60.0 $ 30.00 80.0 $ 34.35 80.0 $ 11.45 54.0

MARCH 2013 Ohio Beverage MONTHLY 63

0664B Dek Creme De Menthe Green 0666B Dek Creme De Cacao White 0672B Paramount Crem D Men White 0673B Paramount Crm D Cacao Dark 0674B Paramount Anisette 0675B Paramount Crem D Men Green 0691B Dek Creme De Menthe White 0701B Paramount Crm D Cacao Whit 0705B Getreide Kummel 0707B Campari Aperitivo Italy 0717B Paramount Triple Sec

0717D Paramount Triple Sec 0717L Paramount Triple Sec

0721B Southern Comfort

0724B Bols Creme De Menthe Green 0798B Becherovka

0881B Pernod Anis –France 0887B Tia Maria Coffee 0893B Kahlua Coffee 0893D Kahlua Coffee 0893L Kahlua Coffee 0910B Black Duck Cranberry 0948B Blackmaker Rootbeer 0993B Bols Amaretto Liqueur 1023B Bols Creme De Cacao Brown 1166B Bols Blackberry Liqueur 1199B Bols Orange Curacao 1188B Bols Blue Curacao 1501B Buckeye Raspberry Liquor 1504B Buckeye Blackberry Liquor 1637E Grand Marnier Rouge

1783B Caravella Limoncello Orig 1784B Caravella Orangecello 1815B Casoni Lemoncello 1840B Catdaddy Carolina Moonshine 1851B Cedilla Liqueur De Acai 1853B Celtic Crossing Liqueur 1855B Chambord Royale Cord 1914B Chartreuse Green 2098B Grand Marn Cordon Rouge 2098D Grand Marn Cordon Rouge 2098L Grand Marn Cordon Rouge 2101B Galliano L'autentico 2108B Irish Mist

2274B Copa De Oro Mex Coffee Liq 2405B Licor 43 2405L Licor 43 2503B Danny Devitos Limoncello 2504B Dancing Tree Coffee Liqueur 2528B Dek Blue Curacao Cordial 2529B Dek Creme De Banana Cord 2566B Dek Creme De Almond Cord 2605B Dek Hazelnut Cord 2613L Dek Orange Curacao Cordial 2614B Dek Peach Brandy

2624B Dek Triple Sec Cord 2624L Dek Triple Sec Cord 2644B Dek 03 Orange 2645B Dek Melon Cordial 2649B Dek Wild Strawberry Cordial 2652B Romana Black 2690B Cointreau Liqueur 2690L Cointreau Liqueur 2691B Cointreau Noir 2705B Domaine De Canton Ginger 2788B Drambuie 15 Year 2797B Grand Marnier Cherry 2890L Early Times Mint Julef 2944B Evan Williams Cherry Resv 2950B Evan Williams Honey Resv 2994B Fabrizia Limoncello 3024B Fireball Cinnamon Whiskey 3077B Fragoli Liqueur W/Strawbry 3092B Amaretto Di Amore 3093B Gantous & Abouraad 3602B Glaros Ouzo

3630B Glengoyne 10

3821B Grangala Triple Orange 3851B Grand Marnier Centcinquant 3852B Grand Marnier Cuvee Centnr 3860B Grand Muriel Orange Liquer 3864B Grande Absente 3902B Green Moon 4000B Harlem Liqueur 4003B Harlequin

3602B Glaros Ouzo

4914B Isle Of Jura Superstition 5054D Jagermeister 5054L Jagermeister 5105B Jeremiah Weed Liqueur 5251L Juarez Triple Sec 5254L Juarez Gold Dss 5303B Kahlua Especial Coffee 5306B Kahlua Midnight 5315B Kamora Coffee Lqr 5559B Lazzaroni Amaretto Liquer 5560B Lazzaroni Maraschio Liq 5566B Leblon Cachaca 5571B Le Tourment Vert 6000B Lucid Absinthe 6334B Mata Hari Absinthe Bohemia 6567B Metaxa Ouzo Greece 6705L Nassau Royale 6708B Navan 80

6720L N Y Long Island Iced Tea 6734B 99 Apples

6735B 99 Bananas

6736B 99 Grapes

6739B 99 Peaches

7713B Number 12 Ouzo 7715B Nv La Fee Absinthe Verte 7717B Nuvo Lemon Sorbet

64 Ohio Beverage MONTHLY MARCH 2013

$ 11.45 $ 11.45 $ 9.65 $ 9.65 $ 9.65 $ 9.65 $ 11.45 $ 9.65 $ 11.65 $ 24.75 $ 7.05 $ 14.40 $ 7.40 $ 14.05 $ 12.10 $14.75 $ 25.60 $ 19.50 $ 16.90 $ 33.65 $ 23.70 $ 16.00 $ 16.90 $ 12.10 $ 12.10 $ 12.10 $ 12.10 $ 12.10 $ 16.50 $ 15.70 $ 10.30 $ 18.65 $ 16.90 $ 22.00 $ 17.75 $ 30.00 $ 19.65 $ 29.85 $ 52.10 $ 34.80 $ 72.90 $ 43.90 $ 25.60 $ 21.55 $ 8.80 $ 16.85 $ 21.10 $ 13.75 $ 29.90 $ 11.45 $ 11.45 $ 10.55 $ 11.45 $ 12.30 $ 4.15 $ 7.45 $ 7.90 $ 20.20 $ 10.55 $ 11.45 $ 20.00 $ 30.40 $ 41.15 $ 18.95 $ 26.35 $ 51.80 $ 36.50 $ 11.40 $ 10.80 $ 10.80 $ 15.15 $ 16.00 $ 33.25 $ 9.00 $ 16.00 $ 10.60 $ 39.60 $ 20.85 $187.60 $116.90 $ 18.65 $ 33.60 $ 11.15 $ 6.05 $ 16.90 $ 10.60 $ 21.25 $ 42.40 $ 25.45 $ 10.95 $ 6.95 $ 8.50 $ 18.65 $ 21.25 $ 12.55 $ 20.20 $ 16.90 $ 25.60 $ 7.75 $ 51.80 $ 34.30 $ 15.85 $ 8.40 $ 20.70 $ 7.55 $ 13.40 $ 13.40 $ 8.60 $ 13.40 $ 16.05 $ 21.25 $ 28.10

60.0 54.0 50.0 50.0 50.0 50.0 60.0 50.0 70.0 48.0 50.0 50.0 50.0 70.0 60.0 76.0 80.0 53.0 43.0 43.0 43.0 43.0 70.0 56.0 50.0 70.0 60.0 48.0 50.0 50.0 80.0 64.0 60.0 62.0 80.0 50.0 60.0 46.0 110.0 80.0 80.0 80.0 84.6 70.0 48.0 62.0 62.0 60.0 50.0 54.0 56.0 56.0 56.0 60.0 70.0 48.0 48.0 48.0 46.0 45.0 80.0 80.0 80.0 80.0 56.0 86.0 80.0 60.0 70.0 70.0 54.0 66.0 48.0 45.0 100.0 90.0 86.0 80.0 80.0 80.0 80.0 138.0 90.0 80.0 80.0 90.0 86.0 70.0 70.0 100.0 60.0 80.0 70.0 70.0 53.0 48.0 48.0 80.0 100.0 124.0 120.0 80.0 67.0 80.0 65.0 99.0 99.0 99.0 99.0 86.0 76.0 50.0

7723B 7724B 7729B 7729D 7729L 7735B 7824L 7870D 7870L 7901B 7981B 7986B 8228B 8249L 8282B 8302B 8324L 8639B 8670B 8673B 8852L 8892B 9055B 9056B 9078B 9214B 9311B 9354B 9410B 9630B 9630D 9630L 9707B 9733B

Pallini Limoncello Pallini Limoncello Gift Paramount Amaretto Paramount Amaretto Paramount Amaretto Paramount Creme De Banana Paramount Sour Apple

Para Long Islnd Ice Tea Para Long Islnd Ice Tea Paramount Melon Patron Citronge Patron X O Cafe Pimms Cup #1 Gin Sling Eng Pitu Cachaca Plomari Quzo Prichards Sweet Lucy Bbn Punch Abruzzo Sabroso Di Cafe Coffee Liq Sambuca Di Amore Sambuca Romana Schwartzhog Krauter Liquer Schwartzhog Krauter Liquer Southern Comfort Blk Cherr Southern Comfort & Lime Solerno Blood Orange Thunder 101 Peppermt Schnp Tuaca Demi Sec Ty Ku Super Premium Soju Veev Acai Liqueur Wild Turkey American Honey Wild Turkey American Honey Wild Turkey American Honey Yokaichi Mugi Zwack

0010B 0676B 0681L 0697D 0697L 0917B 0917L 1130B 2588L 2619B 2620L 2625B 2776B 2782B 3017B 3017L 3709B 3709L 3736B 3737B 4863B 4870B 5922B 6006B 6009B 6011B 6335B 6735B 7762L 7862B 7862L 8263B 8298B 8632B 8633B 8633L 9054B 9082B 9727B 9727D 9727L

After Shock Cinnamon

Arrow Peppermint Dek Peppermint Snp Paramount Peppermint Snp Paramount Peppermint Black Haus Blackberry Snp Black Haus Blackberry Snp Bols Gold Strike Cinnamon Snp Dek Hot Damn Snp Dek Peppermnt 100 Dek Peachtree Schnapp Dek Old Tavern Rootbeer Dr Mcgillicuddys Vanilla Dr Mcgillicuddys Mentholmt Firewater Hot Cinamon Shnp Firewater Hot Cinamon Shnp Goldschlager Cinnamon Shnp Goldschlager Cinnamon Shnp 99 Blackberries 99 Black Cherries Ice 101 Peppermint Schnapp Il Tramonto Lightning 101 Cinnamon Luxardo Maraschino Luxardo Triplum Luxardo Amareto Masteron's Straight Rye 99 Bananas Paramount Butterscotch Shnapp Paramount Peach Sch Paramount Peach Sch Pisco Porton Portside White Rum Rumple Minze Berry Rumple Minze Pepmt Rumple Minze Pepmt Southern Comfort 100 So Co Fiery Pepper Yukon Jack Yukon Jack

Yukon Jack

0076B 0076D 0076L 0169D 0170B 0170D 0170L 0174B 0174D 0174L 0175D 0176B 0176D 0176E 0176L 0189B 0189D 0189E 0189L 0909B 0920B 0920D 1570B 1627E 1704D 1704L 1716B 1716D

Seagrams V O 6 Yr Seagrams V O 6 Yr Seagrams V O 6 Yr Lord Calvert 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Mc Masters 3 Yr Canadian Mist Cndn Canadian Mist Cndn Canadian Mist Cndn Macnaughton Cndn 3Yr Canadian Club 6 Yr Canadian Club 6 Yr Canadian Club 6 Yr Canadian Club 6 Yr Black Velvet Cndn 3 Yr Black Velvet Cndn 3 Yr Black Velvet Cndn 3 Yr Black Velvet Cndn 3 Yr Black Velvet Traveler 3 Yr Black Velvet Reserve Cndn 8Yr Black Velvet Reserve Cndn 8Yr Cabin Fever Maple Flv Whsk Crown Royal 200Ml Canadian Bay Whsky Canadian Bay Whsky Canada House Cndn Whiskey 3Yr Canada House Cndn Whiskey 3Yr

$ 21.40 $ 21.40 $ 6.45 $ 15.15 $ 8.20 $ 7.15 $ 7.95 $ 13.55 $ 7.50 $ 3.40 $ 21.25 $ 23.00 $ 14.25 $ 13.90 $ 15.60 $ 19.50 $ 31.80 $ 7.30 $ 11.65 $ 20.90 $ 16.75 $ 31.30 $ 14.05 $ 14.05 $29.35 $ 10.75 $ 23.70 $ 18.40 $ 25.60 $ 18.40 $ 33.65 $ 23.70 $ 19.20 $ 19.65

52.0 52.0 50.0 50.0 50.0 50.0 43.0 72.5 72.5 44.0 80.0 70.0 80.0 80.0 84.0 70.0 90.0 48.0 84.0 84.0 73.4 60.0 70.0 55.0 80.0 101.0 70.0 48.0 60.0 71.0 71.0 71.0 50.0 80.0

$ 17.85 $ 7.25 $ 12.30 $ 15.15 $ 9.55 $ 21.05 $ 26.80 $ 16.05 $ 12.30 $ 11.20 $ 12.30 $ 5.65 $ 6.10 $ 10.80 $ 16.90 $ 21.95 $ 20.45 $ 26.80 $ 13.50 $ 13.50 $ 16.90 $ 15.50 $ 10.75 $ 25.40 $ 26.30 $ 20.65 $ 55.85 $ 16.00 $ 8.05 $ 9.30 $ 10.00 $ 34.35 $ 25.00 $ 8.70 $ 21.05 $ 26.80 $ 18.40 $ 12.15 $ 14.75 $ 26.15 $ 20.85

80.0 54.0 60.0 50.0 50.0 80.0 80.0 100.0 48.0 100.0 43.0 45.0 48.0 48.0 100.0 100.0 87.0 87.0 99.0 99.0 101.0 60.0 101.0 80.0 78.0 54.0 90.0 99.0 44.0 44.0 44.0 86.0 80.0 100.0 100.0 100.0 100.0 70.0 100.0 100.0 100.0

$ 11.75 $ 24.50 $ 17.40 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 10.80 $ 22.30 $ 17.55 $ 7.45 $ 13.60 $ 5.85 $ 6.60 $ 13.65

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

Schnapps

Canadian

For the Record LIQUOR CONTROL COMMISSION VIOLATIONS & PENALTIES (Orders Issued January 2013) ATTICA: Beck Suppliers INC: Did sell beer to a confidential informant who was under 21. $1,200.00 or 10 days.

BRUNSWICK HILLS: Endzone INC DBA: Daves Family Tavern: To Wit: Gambling acquire, possess, control or operate a gambling device, electronic video gambling device. $750.00 or 6 days CANTON: Reunion Restaurant INC DBA: Reunions Pub & Patio: Sold to confidential underage informant. $850.00 or 7 days.

R C L Enterprises INC DBA: Rolandos & Patio & Shed: Recklessly permitting public gaming. $400.00 or 4 days.

CENTERBURG: Centerburg Automotive INC DBA: Centerburg Shell: Sold beer to underage confidential informant. $750.00 or 6 days.

CINCINNATI:

Sycamore

Leisure Properties INC: Did furnish beer upon the permit premises to underage confidential informant. $1,800.00 or 12 days.

CLEVELAND: Robert Burtin Enterprises INC: Permit premises were in an insanitary condition.

1,500.00 or 5 days.

COLUMBUS: Knotty Pine Lounge LLP DBA: Knotty Pine Lounge: To Wit: Inadequate supply of hot/ cold running water. Drug possession. 3,000.00 or revoked.

Coughlin Investments LTD: Did sell beer to underage confidential informant.

1,500.00 or 10 days.

KB No525 INC: Did sell beer to underage confidential informant.

1,800.00 or 12 days.

2203 N High INC DBA: Scarlet & Grays Café 1st FL & Patio: Alcoholic beverages held or offered for sale were nit maintained in a potable condition. $800.00 or 4 days.

OCharleys INC DBA: O’Charleys: Did sell beer to underage confidential informant. 1,500.00 or 10 days.

Gusses Enterprises LLC Alcoholic beverages held or offered for sale

VIOLATIONS&PENALTIES were not maintained in a potable condition. $ 400.00 or 3 days.

COMMERCIAL POINT: Michael C Havens DBA: Bobs Place: Did allow beer, which was sold for consumption in and upon the permit premises to be removed from permit premises. $200.00 or 2 days/ DAYTON: Michael L Horn: Sell/ offer for sale intoxicating liquor in and upon permit premises in an original container that had been diluted and/ or refilled. $200.00 or 2 days.

DELAWARE: IOM TRIBE0080 MINGO: Recklessly permitting public gaming, operating a gaming house, posses or operate a gambling device, electronic video gambling device. $2,000.00 or 12 days.

FAIRFIELD: 4737 Dixie Highway LLC: Did sell beer to underage confidential informant. $750.00 or 6 days.

HEATH: Steve or Bob INC: Did allow beer, which was sold for consumption in and upon the permit premises, to be removed. $400.00 or 2 days.

LAKEMORE: Lakeside Ventures

LLC

MARCH 2013 Ohio Beverage MONTHLY 65

VIOLATIONS&PENALTIES DBA: Lakeside Lodge: Did furnish beer to a person who was underage. $750.00 or 6 days.

LIMA Phinehas Enterprises LLC DBA: Brownstone Restaurant & Lounge 1st FL & Lower Level: Did hinder or obstruct and agent of the Division of Liquor Control from making an investigation.

Did allow beer to be consumed/ delivered on the permit premises between the hours of 2:30 A.M. and 5:30 A.M. Improper conduct, drug use. $800.00 or 4 days.

MAGNETIC SPRINGS: Jeannette A Jones DBA: Hineys Saloon: Did fail to display your permit in a conspicuous place, did sell beer to underage confidential informant. $850.00 or 7 days.

MAPPLE HEIGHTS: Bryant M Mitchell SR DBA: Luxe Lounge LLC: Did purchase beer, wine, and/or mixed beverages, from someone other than a Class A or Class B permit holder. $400.00 or 4 days.

MARYSVILLE: Flamingo R&S INC DBA: Flamingo: Did sell beer to underage confidential informant. $750.00 or 6 days.

MASSILLON: 3333 Lincoln Way East LLC: Did sell beer to 66 Ohio Beverage MONTHLY MARCH 2013

underage confidential informant. $850.00 or 7 days.

PORT CLINTON: Waldo Peppers INC DBA: Waldo Peppers: Illegal Sunday sales of intoxicating liquor. Did sell intoxicating liquor without permit $400.00 or 4 days.

TOLEDO: Morales Enterprises LLC DBA: Cino De Mayo & Patio: Did furnish beer in and upon the permit premises to a underage confidential informant. $1,500.00 or 10 days.

TORONTO: White Front Café A Partnership DBA: White Front Café: After Hours consumption of beer.

1:00 A.M. and 5:30 A.M. $300.00 or 3 days.

TROY: Dunaways Beef N Ale INC DBA: Dunaways Beef N Ale INC BSMT & PATIO & 1ST FL: Did operaye your permit business at an address and/or place other than that authorized by your permit. Did allow beer, which was sold for consumption in and upon the permit premises to be removed from premises $800.00 or 4 days.

ROSSFORD: William L Bockelman DBA: Bocks Place: Did allow beer, which was sold for consumption

in and upon the permit premises to be removed from permit premises. $300.00 or 3 days.

SALEM: Foe Aerie0316 Quaker City: Gambling, conducting instant BINGO without a license or contract, operating a gambling house. $400.00 or 4 days.

SPRINGDALE: Brink Corwin & Nicholson LTD DBA: Bargos Grill & Tap & Patio. Did sell beer to underage confidential informant. $750.00 or 6 days.

SYLVANIA: Villin INC DBA: Village Inn: Did sell beer to underage confidential informant.

1,500.00 or 10 days.

WADSWORTH: World Karate INST & Tanning CTR INC DBA: Longfellows Tavern: Did sell/ furnish beer to underage confidential informant, failed to display permit in a conspicuous manner. $1,600.00 or 8 days.

YOUNGSTOWN: Williams S Matsouris DBA: Open Hearth Grille: Improper conduct: Drug possession, receiving stolen property. $1,000.00 or 10 days.

THE U.S. BEVERAGE ALCOHOL FORUM A partnership between Brand Action Team, Next Level Marketing, MHW and Wine & Spirits Wholesalers of America in conjunction with the

WSWA 70th Annual Convention & Exposition (April 28-30, 2013)*

REGISTER, LISTEN, AND LEARN

REASONS TO REGISTER FOR THE USBAF • Learn how to enter the U.S. market and hear updates from the TTB. • Hear from wholesalers, who will offer advice on building your business.

• Find out about the most recent U.S. wine and spirits industry data and trends in mixology.

• Hear from experts on how to use technology to drive business on the street.

• Hear about trends in E-commerce and SMM to increase your business.

Tuesday, April 30, 2013 12:00 PM – 4:00 PM Grande Lakes Orlando, Orlando Florida

WHO SHOULD ATTEND: • Spirits, wine and beer executives and managers with responsibility for introducing and growing brands in the U.S. market.

• New product development, marketing, innovation, operations, logistics, purchasing, finance executives, and managers.

*Attendance at the USBAF is included in the registration fee for the WSWA 70th • Consultants, suppliers, wholesalers, entrepreneurs, Annual Convention & Exposition. and investors to the industry looking for key A separate registration is available for those insights and networking opportunities. who wish to ONLY attend the USBAF. FOR MORE INFORMATION AND TO REGISTER VISIT WWW.WSWACONVENTION.ORG OR CALL THE WSWA CONVENTION HOTLINE AT (202) 371-5682.

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