GreenStitch

When looking for a product to photograph, I was looking for something different where I would be able to play with a creative setup but with a modern twist. I found the Danish brand ISNURH, which has the vision of creating detail driven designs that keeps evolving.

The brand wants to stay innovative with their designs and themes that change every season. This inspired me a lot to make a photoshoot of their green stitch shirt showing both front and back of the shirt. The shirt is olive green with fine details with white buttons in the front that matches the details of the white thread stitches on the back. By using the long exposure technique while shooting the photo, I was able to showcase the stitches and details of the design both front and back at the same time. Playing around with a creative idea of wanting to highlight the extraordinarity of this brand.

ISNURH finds creative freedom in not defining themselves and their brand which gives them the flexibility to create without compromise. Their attitude towards design and responsibility is to create designs with classic silhouettes, with their unique and recognizable details. ISNURH strives to keep creating approachable, yet extraordinary designs.