1 Confident in Their Personal Economy

As remarked for many years, luxury buyers enjoy a heightened level of personal financial confidence, compared to the average affluent consumer (74 percent on average compared to 69 percent for all other affluent consumers). Highly educated, savvy in finances and management, this consumer is often very well prepared for what comes their way. With luxury buyers, their confidence contributes to their mindset: buyers moving into the next chapter in life or seeking a better-run city are feeling more confident than people buying for other reasons.

Average Level of Confidence in Household Financial Strength

(0–100 Very Confident) | LUXURY BUYERS

74% 73% 74% 75% 77% 78%

Better Place To Live Investment Property

Better Location Settling Down & Nesting Better Run City/Town Next Chapter in Life

Luxury buyers are coming to [our market] because of business freedoms, low or no taxes, and appreciating prices. New residents are key in our market.

— Luxury Portfolio Member