1
WELCOME
BRAND OVERVIEW
XOXO blends timeless looks with the most current trends, creating fashion-forward eyewear. XOXO’s design essence is feminine, alluring, confident and modern for the smart and sexy woman. With attainable price points for women who desire trend-conscious designs, XOXO eyewear features stylish and contemporary styles for women of all ages and eye sizes.
TARGET CONSUMER
The “in-the-mix” girl, both young (ages 14-25) & young at heart (ages 35-50)
Fashionable & Trend conscious
Value driven & works to support her shopping & social lifestyle
Her accessories transition from day to evening
Brand loyal & focused
BRAND COMPARISONS
Created to highlight the modern, sophisticated women who identify with this brand.
Make eyewear that empowers every woman to take on the world with confidence.
Fresh, attractive graphics in delicate, light colors, has a contemporary, lively and an elegant feel to it.
Chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age.
Rich fashion-forward color story that is affordable for every woman.
Eyewear that empowers every woman to take on the world with confidence.
Designed for the smart, fashionable woman who likes to add a personal touch to her everyday style.
Always defining fashion’s next stride forward.
PRICING CHARACTERIS
CATEGORIES
-
$59.96 - $64.99
$55.00 - $75.00
$33.51 - $70.23
$63.00 - $89.50
COLLECTION FEATURES
INTENSE COLORS AND MODERN ANIMAL PRINTS
FEMININE EYE SHAPES
EXTENDED SIZING AND INTERNATIONAL FIT
PRODUCTS
AREN
January 2024
Purple & Blue
55 -17-140
• Fun cheetah print on eyerim, available in two vivid colorways
• Cat-eye silhouette with coordinating temple tips for a flirty, feminine flair
• Adjustable nose pads for comfortable wear
A 42.7 B ED DBL Temples in Blue
55 62.2 17 140
in Purple Aren
FLERS
January 2024
Slate & Ice
53 -15 -140
• 1950s inspired frame with a unique milled design and a sparkle in the acetate
• Rounder shape with funky milling, fairy-like feminine cat-eye silhouette and winged rims
• Soft touch metal temples with extended acetate temple tips available in two cool-toned colorways
A 43.4 B ED DBL Temples in Ice
53 58.1 15 140
in Slate
Flers
LLANES
Llanes
January 2024
Black & Tortoise
53 -16 -140
• Modified cat-eye shape with unique twist
• Features unique striped lamination and a pop of color and stones for added dimension and flair
• Transparent detail allows the stones to show through in Black
A 40.5 B ED DBL Temples in Tortoise
53 60.5 16 140
CECILLIA
Cecillia
March 2024
Teal & Blush
54 -16 -140
• Subtle push through lamination on a combo frame of metal and acetate
• Milling at the corners for added dimension and paired with soft touch matte metal temples
• Crystal clear acetate rims and temple tips on a butterfly-shaped frame in Teal
A 40.5 B ED DBL Temples in Blush
60.5 16
54
140
MONTPELLIER
Montpellier
March 2024
Cerulean & Ocean
54 -16 -140
• Classic, shallow shape with a feminine uplift
• Crafted with striking striated acetates
• Available in two fierce colorways
A 37.7 B ED DBL Temples in
Ocean
58.6 16
54
140
in Cerulean
Napier
Cherry & Black
54 -17-140
March 2024
• Oversized geometric shape in two edgy colorways
• Edgy matte finish on the eye rim with a thicker rim
• Contrasting shiny gold metal accents
A 45.6 B ED DBL Temples in
Black
NAPIER
58.8 17
54
140
in Cherry
TARRAGONA
Tarragona
Black & Violet
52 -16 -135
March 2024
• Square shape with deep B measurement and exaggerated brow
• Stud and logo décor on the temple
• Available in two unique colorways
B ED DBL
A 40.3
Temples in Violet
52
57.67 16 135
in Black
POINT OF PURCHASE
3-Piece Display
Frame Requirement - 6
Dealer Decal
Frame Requirement - 0
Counter Card Posters
Frame Requirement - 6 or by request
3-Piece Display
Frame Requirement - 3
New Release
Call Out Card
Frame Requirement - 0
Frame Requirement - 0
GIFT WITH PURCHASE
XOXO Bedford Handbag in Black
When you purchase 6 frames
