Jordan Andonovski
welcome
expectextraordinary
9 Reasons our dna
our database
our magazine
our website
our people
our expertise
expectextraordinary
our results
our community
our relationships
There are at least 9 good reasons to consider McGrath if you’re selling your home. Everything we do is aimed at achieving the best result possible for our valued clients. We look forward to sharing our ideas with you on using these 9 advantages to sell your home at the best possible price.
our core values People Surrounding ourselves with only the best people
Fun Ensure we enjoy the journey together
Transparency
Purpose
To always be transparent; if we think it, or feel it‌ we say it
Never forget the purpose of the venture and being 100% committed
Brand Faithful
Honesty and Integrity
To adhere to the McGrath brand guidelines and values at all times
To always be honest and maintain our company’s integrity to ourselves, our team and the public as a whole
WHY McGrath? The McGrath Brand
McGrath Magazine
For more than 25 years McGrath has created a brand that stands alone in signifying outstanding results through high quality and integrity rich service.
Considered Australia’s most unique and innovative property magazine, the McGrath Magazine is now read weekly by 40,000 potential buyers through open houses, McGrath offices, priority mailing lists and over 700 retail outlets and cafés.
McGrath’s Marketing Excellence We are committed to constantly evolving our marketing approach to ensure your property is held above the rest. mcgrath.com.au The McGrath website is one of the most visited real estate websites in Australia receiving over 400,000 page views each month. We have a large local and international audience that appreciates our many web tools including maps, videos and floorplans. The McGrath Database of Buyers Buyer’s details are entered into our comprehensive database of over 240,000 contacts. Once listed with McGrath, a link to your property will be immediately emailed to every suitable buyer prior to the commencement of the full marketing program. We have the largest database of qualified buyers in Australia, and all of McGrath’s buyers are shared across our extensive network of offices, showcasing your home to more prospective buyers.
The McGrath Team McGrath’s extensive and growing network of offices covers the Sydney metropolitan area, as well as regional New South Wales, ACT and South East Queensland. Our 600+ sales professionals work as a team to help achieve great property results for you. Making it Easier for People to Buy We offer a total solution approach. Our specialist teams include Residential Sales, Property Management, Property Investment and Home Loans. McGrath’s Auctioneering Excellence If you choose to sell your property via auction, one of the key success elements will be your auctioneer. McGrath currently employs an award-winning team of 23 exclusive auctioneers to help maximise the sale price of your property.
McGRATH TH E W E E K LY MAGAZ I N E
McGRATH TH E WE E K LY MAGAZ I N E
Sweet nostalgia
McGRATH TH E WE E K LY MAGAZ I N E
TH E WE E K LY MAGAZ I N E
Three Williams
at flour and stone
Establishment for urban dwellers
Vintage wares
Caffeine Apothecary
pop up in newcastle
5 july 2014
10 may 2014
8 february 2014
McGRATH
McGRATH
McGRATH
TH E W E E K LY MAGAZ I N E
McGRAT
TH E W E E K LY MAGAZ I N E
TH E W E E K LY MAGAZ I N E
Chance Encounters with the white rabbit
Squirrels and Vikings
Reuben Hills
McGRAT TH E WE E K LY MAGAZ I N E
BION Societé Live to eat
inspire artist Carmel Debreuil
A papered life Jo Neville
23 august 2014
McGRATH TH E W E E K LY MAGAZ I N E
7 june 2014
28 JUNE 2014
McGRATH
McGRATH
Waitan
The local café that is
TH E WE E K LY MAGAZ I N E
The best of old and new
TH E W E E K LY MAGAZ I N E
McGRAT TH E WE E K LY MAGAZ I N E
Lifting the mood in St Leonards
Kyle Hughes-Odgers public artist on a large scale
McGRATH TH E W E E K LY MAGAZ I N E
12 July 2014
15 march 2014
9 august 2014
McGRATH TH E WE E K LY MAGAZ I N E
McGRATH TH E WE E K LY MAGAZ I N E
McGRAT TH E WE E K LY MAGAZ I N E
The year of the horse With Anna Glynn
A
Sydney’s rockpools
Industrial pioneer Guy Mathews
by Ignacio Palacios
THE
McGrath story “We want the process of buying and selling to be the celebration it should be rather than the daunting process it often is today.” Thirty years ago I had a vision - to create the finest real estate company in the world. What motivated me was the excitement of shaping an organisation that excels at every level. That still drives me today. At McGrath Estate Agents, we aim to be the best. We strive to shine in every area of our business, continually reinventing ourselves as we find better ways to achieve our clients’ goals. We are a learning organisation. We regularly review our structure, systems and processes, asking ourselves, “How can we improve our service to our clients?” While our main focus is selling and managing residential property, we have a range of complementary services to make it easier for you to do business. As well as our residential and property management teams, we offer expert help in the areas of home loans, project marketing, investment sales and commercial sales and leasing. We want the process of buying and selling to be an exciting, seamless experience for you. You could say we’re high tech and high touch. We use technology to maximise results while continuing to offer excellent customer service.
Our reputation is built on: • Integrity - you can rely on our advice • Communication - we market properties effectively • Customer care - we value our clients and express this in our relationships • Results - we achieve superior results in every situation To succeed as an organisation facing today’s business challenges, we continually develop our people, refine our systems and upgrade our service standards. More importantly, we believe in the business of being human. We value our clients and business partners, understanding that good working relationships need care and consideration. As we move forward and expand we continue to be enthusiastic, optimistic and grateful for your support. I am delighted to work with the best and brightest people in the industry as we serve your real estate needs.
John McGrath CEO
McGrath Estate Agents
marketing elements Professional Photography Sydney’s leading property photographers will shoot a selection of high resolution digital photos used in all our colour advertising, editorial and internet marketing. Professional Copywriting Our copywriters are highly experienced, specialist real estate writers, providing original, professional copy. We work with you to identify the property’s key selling points, crafting the right words to complement your marketing material. Professional Floorplan Printed on the reverse side of your colour brochures, and featured on your property listing on mcgrath.com.au, this computer generated reproduction allows prospective buyers to accurately recall your property layout after an inspection or to view prior. The plan will include room dimensions and will also be loaded onto your property listing on the various real estate websites.
Internet and Technology Package The McGrath website is the most visited company site in Australia receiving over 400,000 page views each month, both from within Australia and internationally. Your home will automatically be listed on Australia’s largest real estate sites, realestate.com.au and domain.com.au. McGrath listings are displayed as Feature properties on these sites and are therefore positioned ahead of other property listings. Once on our site, your property details will be emailed to all registered buyers in our database of over 240,000, who have buying criteria to match your home. A4 Brochure – Double Sided Professionally printed A4 double sided colour brochures will be produced for distribution at open house inspections.
ADDITIONAL
marketing elements Signboard Designed for maximum exposure, we have increased signboard visibility with a 3 dimensional frame and a wrap-around image; key information with the property’s main selling benefits and an interior colour photograph allows the sign to stand out. Illawarra Mercury The internet may be gaining ground however the Illawarra Mercury is still the local publication of choice. McGrath Magazine Australia’s premier property guide, McGrath Magazine has been designed to provide qualified property buyers with a selection of Sydney’s finest properties. Printing 10,000 copies per week the magazine is distributed to over 600 agents, open for inspections, all McGrath offices, over 700 cafés and businesses, seminars/events and our subscriptions database. Distribution points extend across the eastern seaboard, from Queensland to the ACT.
Property Video The property video capture the lifestyle and essence of living in this particular property, what are the buyers going to enjoy about living here and the lifestyle. When properties are listed with a video audiences are 400% more engaged online. What that means is that people are spending more time looking at your property; the emotional attachment is already beginning. QR Codes Scanning a QR code gives you access to detailed online listings via print mediums without having to remember the website URL. McGrath has launched these on signboards, press ads, brochures and the McGrath Magazine, allowing users to experience a new platform in print advertising. In-house home loan division Oxygen Home Loans provides all McGrath Agents with an instant connection to some of Australia’s best home loan experts.
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why jordan andonovski? record sales
over 1,000
in wollongong, keiraville and port kembla
families assisted with their real estate needs
66
$36 million 12 over total sales volume in FY14 years 90% local selling experience
sales FY2014
#3 ranked regional salesperson in the mcgrath network
2,000 + registered buyers on his database
auction clearance rate in 2014
local resident for
highly trained specialist team
30 years principal of mcgrath wollongong and thirroul offices
jordan andonovski Jordan Andonovski, principal of McGrath Wollongong and Thirroul has the perfect combination for success, an approachable and honest personality and a career specialising in the suburbs he was born and raised in. His understanding of local property, from the most humble cottage to the most extravagant house in the street, is outstanding. • Local resident of 30 years • 12 years local selling experience • Has assisted over 1000 families with their property needs • Consistently ranked in the top 10 of McGrath’s regional network • Has set records in all of his specialty suburbs of Wollongong, Keiraville and Port Kembla • Responsible for approximately 25% of house transactions in his specialty suburbs
Jordan specialises in; • Creating successful selling strategies • Creating effective marketing campaigns • Negotiating premium sale prices • Orchestrating successful auction and private treaty campaigns • Phone and face-to-face client management
Matthew Kasbarian Working alongside Jordan Andonovski, Matthew Kasbarian forms an integral part of a committed team with a proven record of excellent outcomes in Wollongong. As an assistant agent and buyer specialist Matthew runs the team database of over 2,000 buyers and will invite relevant purchasers to your open homes.
• Matthew will be a familiar face at your open homes and will conduct private buyer inspections as arranged with you • He will maintain local hyper-knowledge around your home to ensure that your home is represented second to none in the market place
In Addition Matthew will issue invitations to McGrath’s ever growing network of over 240,000 buyers.
• Matthew is responsible for booking and attending any appointments necessary for your property, such as pest and building inspections and valuations
• Matthew will call buyers that have attended your open homes to gauge their interest and gather feedback
• Prior to the settlement of your home Matthew will arrange any final inspections to guarantee a smooth transaction for both parties
• He will qualify interested parties and identify potential purchasers for your property • Matthew will keep in regular contact with buyers throughout the campaign and prepare them for auction day or preauction negotiations
annika williams Annika is our client service manager and oversees our daily operations. Annika will also liaise with you regarding your marketing materials and photo shoot. Annika will be your point of contact for all marketing services. • Annika will attend your marketing shoot with a professional photographer, floor planner and copywriter • Within 48 hours the photography and floor plan will be forwarded to you for approval • She will coordinate with your solicitor/ conveyancer to ensure all relevant documentation is received prior to any marketing commencing and the auction of your property
• Annika will oversee the settlement procedure and liaise with your solicitors and purchasers to ensure everything is kept on track until the day of settlement and beyond • Annika manages Jordan’s diary and schedules appointments • She is also responsible for the day to day management of our team
the power of relationships After 12 years in the local real estate market, Jordan Andonovski knows a lot of people. Every day he receives calls from clients asking his opinion on other agents’ listings. Bank valuers ring him to discuss local property prices. His strong relationships with solicitors results in smooth transactions on even the most complicated sales. Property journalists seek his commentary and hundreds of local families continue to refer business to him. The power of Jordan’s relationships can directly influence the outcome of your sale. Whether he’s walking through the shopping centre, training at the gym or sitting in a café, the odds are Jordan will be talking to someone about property. Jordan is completely in tune with the market and knows how to get the best price possible for you.
how do buyers buy? Buyer Behaviour Before positioning your property in terms of price and marketing, it is essential to know how buyers behave in the marketplace. If you understand how buyers behave, then a strategy can be developed to target them.
10% or more
10%
Buyers have the capacity to pay more for a property than they first indicate. Under competitive influences they can spend up to 10% more than their initial budget. 65% bypass no price guide Buyers search for property and draw up a list to inspect on the weekend. If a property does not have a price guide or if it is deemed too expensive then it is crossed off the list. In the best light Buyers might need multiple inspections with friends and family to help with the buying decision. Frequent property inspections and family support in the decision to buy enhances the chances of a buyer paying a premium price. Marketing collateral that promotes your property in the best possible light can encourage buyers to inspect your property more than once and is likely to assist in the ultimate buying decision.
Surf for love Buyers search for factors in addition to the suburb these days. They search under categories such as lifestyle, transport, views and architecture. This can attract buyers to a suburb that they did not know existed. What this means to you is that buyers from outside your suburb tend to pay more for a property.
Logical turns emotional Buyers start looking with a logical outlook. When they fall in love with a property they become emotional. This occurs when you see them choosing bedrooms, colours and placing furniture. A buyer with emotional attachment to a property tends to pay more.
where do buyers come from? Regional NSW Same or Adjoining Suburb Wollongong & Illawarra Sydney Metro
2%
13%
46% 39%
clients for life “Jordan sold our beachside home at auction for a record price. The whole process from the first meeting to settlement was handled professionally and diligently. Jordan and his staff were punctual, reliable and respectful and they kept us informed of buyer’s impressions and comments from open houses. Jordan is realistic, demonstrating excellent industry knowledge and we are happy that we chose him to sell our house.” Michael and Tonia Tilden 48 Tobruk Avenue, Port Kembla “We recently engaged Jordan to list our property, He stood out as our choice of agent due to his enthusiasm, understanding of the current real estate market, and the way the selling “process” was conveyed. Throughout the entire campaign he was buoyant, all details were transparent, and a good outcome was achieved, within a minimal timeframe. I would have no hesitation in engaging Jordan in any real estate dealings in the future.” Ashish Kotwal 62 St Johns Avenue, Mangerton “Jordan recently sold our house through auction with a great result and we could not fault his level of service. Each step of the process was dealt with in an organised and professional manner with enthusiasm and always with a very positive approach -
there was very little we had to do. Nothing was ever a problem and Jordan’s high level of communication ensured we were kept informed every step of the way. We were very comfortable with Jordan’s advice from our first meeting right through to auction day and it was a pleasure dealing with him. We would highly recommend Jordan and the McGrath team.” Michelle Geary 32 Rosemont Street, West Wollongong “Passion and energy – two qualities not often associated with real estate these days. We found Jordan Andonovski from McGrath had an energy and passion for both his job and our home – and his ability to sell it. His energy and drive was followed through with a well-structured marketing campaign backed up with McGrath style and delivered on all aspects of the sale – resulting in a positive outcome in only one month. Jordan was always available, and said what he was going to do. He treated our house with respect and security as we left it completely in his hands while we were even away during the open house campaign. We would have no hesitations in recommending Jordan and his team at McGrath.” Melasande and Steve Carey 1/70 Gipps Street, Wollongong
48 Tobruk Avenue, Port Kembla
62 St Johns Avenue, Mangerton
32 Rosemont Street, West Wollongong
1/70 Gipps Street, Wollongong
track record ALBION PARK 4/17 Tully Crescent
CORDEAUX HEIGHTS 3 Deenyi Close
AVONDALE 6 Bracken Lane
CORDEAUX HEIGHTS 74 Mungurra Hill Road
AVONDALE 1 Parkland Avenue
CORDEAUX HEIGHTS 20 Ridgecrest
BALGOWNIE 3/119 Balgownie Road
CORDEAUX HEIGHTS 85 Staff Road
BALGOWNIE 4/60 Balmoral Street
CORDEAUX HEIGHTS 4 Telopea Place
BALGOWNIE 20 Church Street
CORDEAUX HEIGHTS 18 Toolangi Close
BALGOWNIE 20 Church Street
CORRIMAL 2/20 Park Road
BALGOWNIE 5/4 Kembla Street
CORRIMAL 12 Wilga Street
BALGOWNIE 10 Margaret Street
DAPTO 17 Burrell Crescent
BALGOWNIE 15 Margaret Street
DAPTO 52 Compton Street
BALGOWNIE 1/13 Ryan Street
DAPTO 158 Compton Street
BALGOWNIE 3/13 Ryan Street
DAPTO 5/18 Osborne Street
BERKELEY 22 Imperial Drive
EAST CORRIMAL 1/58 Thalassa Avenue
BERKELEY 2/444 Northcliffe Drive
FAIRY MEADOW 23A Garratt Avenue
BERKELEY 5 Rosewell Place
FAIRY MEADOW 14 Grafton Street
BERKELEY 38 Shearwater
FAIRY MEADOW 121 Meadow Street
BLACKBUTT 9 Kangaroo Drive
FAIRY MEADOW 44A Smith Street
BLACKBUTT 9 Springdale Close
FARMBOROUGH HEIGHTS 20 Lyrebird Way
BULLI 7 Alanson Avenue
FARMBOROUGH HEIGHTS 4 Sandalwood Road
BULLI 70 Hospital Road
FERNHILL 5 Meares Street
BULLI 42 Trinity Row
FIGTREE 35 Bellevue Road
CONISTON 90 Heaslip Drive
FIGTREE 7 Canaan Avenue
CONISTON 2/12 Mackie Street
FIGTREE 15 Foy Avenue
CONISTON 9 Milne Crescent
FIGTREE 35 Jacaranda Avenue
CORDEAUX HEIGHTS 11 Booreea Boulevarde
FIGTREE 12 Jaylang Place
CORDEAUX HEIGHTS 54 Booreea Boulevarde
FIGTREE 4 Kerrawah Avenue
Sold by Jordan Andonovski FY12 – FY14
FIGTREE 22 Murray Park Road
KIAMA DOWNS 4 Hoolong Avenue
FIGTREE 51 Murray Park Road
LAKE HEIGHTS 59 Hassan Street
FIGTREE 50 Nebo Drive
MANGERTON 8 Gorrell Crescent
FIGTREE 7 Risley Road
MANGERTON 27 Gorrell Crescent
FIGTREE 33 Risley Road
MANGERTON 31 McArthur Parade
FIGTREE 13 Satinwood Avenue
MANGERTON14 Meares Avenue
FIGTREE 16 Smyth Place
MANGERTON 62 St Johns Avenue
FIGTREE 25 Woodlands Place
MANGERTON 69 Toorak Avenue
FLINDERS 39 Whittaker Street
MANGERTON 11/29 Woodlawn Avenue
GERROA 105 Headland Drive
MANGERTON 11/29 Woodlawn Avenue
GERROA 49 Riverleigh Avenue
MOUNT KEIRA 13 Keira Street
GWYNNEVILLE 3/3 Catherine Street
MOUNT KEIRA 138 Koloona Avenue
GWYNNEVILLE 4/6 Catherine Street
MOUNT KEIRA 147 Koloona Avenue
GWYNNEVILLE 3 Kiernan Street
MOUNT KEIRA 188 Mount Keira Road
GWYNNEVILLE 38 Lucinda Street
MOUNT KEIRA 6 Welmont Place
GWYNNEVILLE 28 Waitangi Street
MOUNT KEIRA 7 Yates Avenue
HAYWARDS BAY 5 Sandy Bay Avenue
MOUNT KEIRA 28 Yates Avenue
JAMBEROO 11 Drualla Road
MOUNT OUSLEY 46 Sunninghill Circuit
KANAHOOKA 31 Rogers Avenue
MOUNT OUSLEY 8 Bellebrae Avenue
KEIRAVILLE 26 Andrew Avenue
MOUNT PLEASANT 7 Alvan Parade
KEIRAVILLE 13 Ashcroft Place
MOUNT PLEASANT 31 Parrish Avenue
KEIRAVILLE 6 Attunga Street
MOUNT SAINT THOMAS 24 Prospect Street
KEIRAVILLE 29 Bulwarra Street
MOUNT WARRIGAL 22 Landy Drive
KEIRAVILLE 14 Nioka Avenue
MOUNT WARRIGAL 33 Hogarth Avenue
KEIRAVILLE 7 Nyrang Street
NORTH WOLLONGONG 19 Bourke Street
KEIRAVILLE 13 Shoobert Crescent
NORTH WOLLONGONG 63 Bourke Street
track record NORTH WOLLONGONG 6/60 Bourke Street
RUSSELL VALE 4/39 Collaery Road
NORTH WOLLONGONG 2/33 Corrimal Street
SHELL COVE 13 James Cook Parkway
NORTH WOLLONGONG 10/14 Pleasant Avenue
SHELL COVE 38 Killalea Drive
NORTH WOLLONGONG 10/14 Pleasant Avenue
SHELLHARBOUR 1/60 Darley Street
NORTH WOLLONGONG 17/60 Bourke Street
TARRAWANNA 11 Hawthorn Street
OAK FLATS 47 Horsley Road
TARRAWANNA 34 Meads Avenue
OAK FLATS 47 The Boulevarde
THIRROUL 220 Lawrence Hargrave Drive
PORT KEMBLA 8 Anzac Way
TOWRADGI 2/25 Carters Lane
PORT KEMBLA 12 Anzac Way
TOWRADGI 37/25 Carters Lane
PORT KEMBLA 20 Anzac Way
TOWRADGI 181 Towradgi Road
PORT KEMBLA 124 Cowper Street
TOWRADGI 9 John Street
PORT KEMBLA 23 Forster Street
WEST WOLLONGONG 14 Abercrombie Street
PORT KEMBLA 39 Forster Street
WEST WOLLONGONG 15 Euroka Street
PORT KEMBLA 17 Gallipoli Street
WEST WOLLONGONG 62 Euroka Street
PORT KEMBLA 19 Gallipoli Street
WEST WOLLONGONG 5 Gunduran Street
PORT KEMBLA 21 Gallipoli Street
WEST WOLLONGONG 17 Highway Avenue
PORT KEMBLA 23 Gallipoli Street
WEST WOLLONGONG 38 Highway Avenue
PORT KEMBLA 31 Gallipoli Street
WEST WOLLONGONG 3 Koorabel Avenue
PORT KEMBLA 33 Gallipoli Street
WEST WOLLONGONG 26 Princes Highway
PORT KEMBLA 48 Tobruk Avenue
WEST WOLLONGONG 32 Rosemont Street
PORT KEMBLA 52 Tobruk Avenue
WEST WOLLONGONG 16 Thames Street
PORT KEMBLA 13/55 Tobruk Avenue
WEST WOLLONGONG 25 Thames Street
PORT KEMBLA 15/55 Tobruk Avenue
WEST WOLLONGONG 82 Yellagong Street
PRIMBEE 36 Lakeview Parade
WEST WOLLONGONG 21London Drive
ROBERTSON 8 Hoddle Street
WOLLONGONG 1/80 Atchison Street
RUSSELL VALE 1/39 Collaery Road
WOLLONGONG 2/80 Atchison Street
Sold by Jordan Andonovski FY12 – FY14
WOLLONGONG 10/78 Campbell Street
WOLLONGONG 107 Kembla Street
WOLLONGONG 12/18 Corrimal Street
WOLLONGONG 153 Kembla Street
WOLLONGONG 602/53 Crown Street
WOLLONGONG 4/22 Kembla Street
WOLLONGONG 1/70 Gipps Street
WOLLONGONG 11/13 Loftus Street
WOLLONGONG 1-3/1 Mailer Avenue
WOLLONGONG 4/57 Mangerton Road
WOLLONGONG 13/16 New Dapto Road
WOLLONGONG 16 Market Place
WOLLONGONG 8A Robinson Street
WOLLONGONG 17/19A Market Street
WOLLONGONG 56 Rowland Avenue
WOLLONGONG 20/80 New Dapto Road
WOLLONGONG 8/61A Smith Street
WOLLONGONG 2/32 Osborne Street
WOLLONGONG 16/36A Smith Street
WOLLONGONG 4 Robertson Street
WOLLONGONG 14/2 Wilson Street
WOLLONGONG 1/42 Rowland Avenue
WOLLONGONG 11/60 Campbell Street
WOLLONGONG 24 Swan Street
WOLLONGONG 153 Church Street
WOLLONGONG 53 West Street
WOLLONGONG 7/70 Church Street
WOLLONGONG 4/2 Wilson Street
WOLLONGONG 27/27 Church Street
WOLLONGONG 1 Wiseman Avenue
WOLLONGONG 3/20 Cliff Road
WOLLONGONG 7/7 Smith Street
WOLLONGONG 1/78 Corrimal Street
WOLLONGONG 85 Gladstone
WOLLONGONG 1/78 Corrimal Street
WOLLONGONG 13/1 Mangerton Road
WOLLONGONG 501/53 Crown Street
WOONONA 15 Wynn Street
WOLLONGONG 601/53 Crown Street
WOONONA 20 Beach Drive
WOLLONGONG 17/9 Flinders Street
WOONONA 8 Narelle Crescent
WOLLONGONG 3/20 Greenacre Road
WOONONA 29 Popes Road
WOLLONGONG 23 Keira Street
WOONONA 80 Rixons Pass Road
WOLLONGONG 319 Keira Street
WOONONA 82 Rixons Pass Road
WOLLONGONG 386 Keira Street
WOONONA 82 Stephens Drive
WOLLONGONG 17/50 Keira Street
WOONONA 44 Mitchell Road
mcgrath.com.au
Jordan Andonovski 02 4224 6688 0410 347 443 jordanandonovski@mcgrath.com.au