The McGrath Advantage
“When I set up the company I had a few things that had to be delivered. The first was I wanted to have the best real estate company on the planet. It seemed crazy to aim for anything else. The best people, marketing, resources and Clients. Next I wanted to make a serious difference, to change the way real estate is bought and sold so Customers could trust their agents and enjoy the process. And finally, I mandated that excellence and integrity would never be compromised under any circumstance. Well, there was one more thing. We had to achieve results for our Clients that were without doubt the best they could achieve. I love coming to work every day.�
John McGrath Founder and Executive Director McGrath Estate Agents
9 reasons = your peace of mind DNA
expectextraordinary
People
It’s about trust, tenacity and teamwork. Innovation is in our dna. There is no one size fits all approach. Your needs are unique, and our people will listen to you, and understand what you want to achieve so they can meet and exceed your goals.
The most important contribution to your result. All of the advantages we offer mean nothing unless you are in the hands of the best people. The way we see it, it’s about caring and going the extra mile for you. We expect extraordinary.
Database
Expertise
The most sought after black book in the country. The McGrath database lets you access the wealthiest markets in Australia, benefiting from over 20 years of building relationships and management channels. Our unrivalled database maximises the initial rush of competition and delivers the highest returns for you.
We approach property management differently. Our unique property management structure allows for a more streamlined and successful management of your greatest asset, in turn maximising your investment potential. Why settle for anything less? Results
Marketing Stand out from the crowd. Through constant innovation and attention to detail, our superior marketing guarantees your property will make an impact and secure you the best possible return on your investment.
It’s all about results. Our team are committed to going above and beyond, maximising your returns and minimising your risks. This is reflected in the results we achieve such as shorter days on market and higher quality tenants. Community
Website See click traffic become foot traffic. With McGrath, not only will your property be showcased on Australia’s top real estate websites, it will also be viewed by the highest calibre of prospective tenants in Australia on mcgrath.com.au. We set your property apart even further by offering prospective tenants 24 hour access through our online booking systems.
Real estate is about people. Across the board our agents support their local communities through contributing their time, resources and energies. We strive to make a positive impact. Relationships Relationships are vital to business. We offer our clients the kind of relationship that lets them get on with their life knowing their most important asset is looked after.
Your Campaign
5 reasons to invest in marketing
Present your property in the best possible way
Attract quality tenants - more tenants equals higher price
Shorter time on market - speed
Stand out in a crowded market
An investment that delivers a higher price...ROI
professional photography Maximise your first impression
Professional retouching 8 layer process photography: To maximise the final appearance of your photographs, our professional team of photographers undertake processing techniques at an advanced level on each and every image they deliver. Comprehensive post production process: Photographers work closely with the team of Photoshop experts who professionally colour correct and enhance every single image, resulting in a photography product that is second to none.
Final Image
Images prior to retouching process
marketing elements Copywriting
Just Listed
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2
We work with you to identify the property’s key selling points, crafting the right words to complement your marketing material.
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SUBURBVILLE 3 Campaign Street Ideally located within moments of all amenities and nestled within a small security block of only six, this to floor apartment is ideal for the first home buyer or the astute buyer.
• • • •
Small security block of only six Small security block of only six Small security block of only six Small security block of only six
John Smith New Business Manager T 02 9386 3333 M 0412 345 678 E johnsmith@mcgrath.com.au W mcgrath.com.au
Available Rentals 16 April 2013 Suburbville 3 Campaign Street For Lease:
Available:
$500pw
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open. View: Web ID: Contact:
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
Available Rental Booklet
Suburbville 3 Campaign Street For Lease:
Available:
$500pw
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
• Available at all of our office locations
Suburbville 3 Campaign Street For Lease:
Available:
$500pw
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open. View: Web ID: Contact:
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
• Handed out at every open for inspection
Suburbville 3 Campaign Street For Lease:
Available:
$500pw
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north View: Web ID: Contact:
• Maximum exposure for your property
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
Suburbville 3 Campaign Street For Lease:
Available:
$500pw
PROPERTY MANAGEMENT
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north-facing block sloping to level waterfront lawns and slipway, this modern home is dedicated to stylish open.
View: Web ID: Contact:
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
• Generated directly from McGrath’s unique technology platform
Suburbville 3 Campaign Street For Lease:
$500pw
Available:
Now
On a magnificent north-facing block sloping to level waterfront lawns, a jetty and slipway, this modern home is
dedicated to stylish open plan living, with panoramic Georges River and district views. On a magnificent north PROPERTY MANAGEMENT View: Web ID: Contact:
Saturday 11.00am - 11.30am and Wednesday 5.30pm - 6.00pm mcgrath.com.au/88888 John Smith 0412 345 678
191 New South Head Road Edgecliff NSW 2027
PROPERTY MANAGEMENT
For Lease
T 9386 3355
For Lease
Signboard • 24/7 advertisement for your property • Drive-by enquiry
Leased
9254 6382 mcgrath.com.au
9254 6382 mcgrath.com.au
welcome
A-Frame A double-sided welcome sign directing potential tenants to your property whilst conducting private and open homes.
internet
mcgrath.com.au The McGrath website receives over 366,000 visits each month, with over 13 million page views per year. Once on our site, an eBrochure will be automatically sent to all prospective tenants in our database of tens of thousands who are looking to lease a property matching your home’s criteria. Online booking • Convenient 24/7 access to book a property inspection from a computer, tablet or smartphone • We can notify prospective tenants if the inspection time is changed or cancelled • We can send prospective tenants an instant confirmation of their booking • Inspection appointments can be cancelled or changed easily if the time is no longer suitable • We can send timely reminders about upcoming inspections – including online directions to the property’s location • If the property is leased before the inspection, we can let prospective tenants know immediately
internet realestate.com.au Highlight or Feature Property Status • 7.9x more views than a standard listing • 5.7x more enquiry than a standard listing • Over 3m unique page views each month • Around 66% of these users don’t visit domain.com.au • Average user visits 6.5 per month, spending around 9.5 minutes per session
domain.com.au Premium Plus Property Status • Prominent positioning above Priority Placement and under Top Spot • Taller advertisements and larger photos for your property in search results • No other advertisements on property details page
rent.com.au • Australia’s number one rental property website • Up to 55% of users don’t visit domain.com.au or realestate.com.au • Rental only website, focused on the needs of tenants and landlords • Millions of visitors every year
Our Approach
more tenants = higher price
McGrath Marketing Channels Standard Channels
+
McGrath Unique Channels
Tenant enquiries Inspections Interested parties Thorough application process
Optimum Result
Other Agency Marketing Channels Standard Channels
Tenant enquiries Inspections Interested parties Application process
Result
the mcgrath structure
new client consultant
marketing department
leasing consultant
senior portfolio manager
property manager
administration and accounts department
a conventional structure all property management duties
accounting duties (pay accounts etc.)
end of month close off and settlement run
repair and maintenance
property manager
administration
leasing
list new business
photographer
conduct open homes
marketing
tenant enquiry graph
Tenant Power
Activity
Property Owner Power
1
2
3
Time (Weeks)
Tenant Power
Property Owner Power
4
Buyer Behaviour Buyer Enquiry Buyer Enquiry Buyer Behaviour MarketSales Overview Analysis Comparable Comparable Sales Strategy
science of leasing - a proven process
Buyer Enquiry
Comparable Sales
Market Overview Styling
Detailing Detailing
Comparable Sales
Styling
Analysis Buyer Wave
Buyer Behaviour
Buyer Enquiry
Analysis
Strategy
+ Every possible tenant
Buyer Wave Buyer Wave
Styling
Emotionally In competition Media Open home Open home Competition connected Buyer Enquiry Comparable Sales Buyer Wave
Styling
Timing
MarketOverview Overview Market Market Overview overview Market Market Overview
Buyer Profile
Styling
Detailing
Leasing process
Buyer Wave
+
Sales Options
Buyer Profile
Media
Timing
PaperworkPaperwork
Success
+ Analysis Current competition Analysis Strategy Recent Analysis Strategy Competition Sales Options Analysis Strategy comparables Strategy Styling Detailing Media
Timing
Concerns
Open home
Concerns
ComparableSales Sales Comparable Tenant behaviour Comparable Sales Comparable Sales Competition
Buyer Profile
Concerns
+
Buyer Wave
Handled by Sales Options professional Buyer Behaviour negotiators
Buyer Behaviour
Buyer Enquiry Comparable Sales Competition Competition Sales Options Sales Options
Pricing
Concerns
+
+
Media
Buyer Profile Buyer Profile
Detailing
Buyer Profile Strategy
Concerns Concerns
Detailing Success Success
Market Overview The strategy
Buyer Behaviour
BuyerEnquiry Enquiry Buyer Buyer Enquiry Buyer Enquiry Tenant wave Buyer Wave
+
BuyerBehaviour Behaviour Buyer Buyer Behaviour Buyer Behaviour Pricing Success Buyer Profile
Timing
Media
Media
Paperwork
Open home
Styling Detailing Concerns Styling Styling Concerns We don’t believeDetailing our role is to lease your property. roleOptions is to deliver the best Detailing Competition Sales Timing Concerns StylingWe believe our Detailing Concerns possible price available in the current market and to do so in a short time frame, with minimal stress. For this reason we believe in a process that we call the science of leasing. Success Success Success Success
Styling
Detailing
our expertise
Buyer Wave
Market Overview
mpetition
mparable Sales
etailing
yer Wave
petition
Concerns
Buyer Profile Analysis
Success
Media
Open home
Strategy
Repairs and maintenance • A network of qualified tradespeople – quality workmanship with competitive rates Sales Options Paperwork • ComprehensiveTiming work orders and set expenditure limits, paid directly from
by McGrath Buyerincome Behaviour Buyer Enquiry your rental • Direct communication with you at all times • Comprehensive inspections with photos to keep you informed of all maintenance required now and in the future • Specialist team using industry best procedures, technology and systems • Insurance claims processed by McGrath Styling
Concerns
Rent collection, processing and accounting Success
• Direct debit rent payments and zero tolerance policy on arrears • Highly trained specialist Property Managers with comprehensive internal procedures and systems • Dedicated Trust Account Team Buyer Profile
Media
Open home
• Online Tenant Portal and Online Owners Portal • Email statements, itemised statements and end of financial year statements • All outgoings paid by McGrath Property Management • Payment cycle options - mid month and end of month
Sales Options
Timing
Paperwork
minimise risk and maximise returns Analysis
Strategy Strategy
Property inspections
yer Enquiry
Buyer Behaviour
• Comprehensive entry and exit reports with detailed descriptions and colour photographs
Buyer Behaviour
• Highly experienced team and specialised structure • Quality advice on maintenance and recommendations on how to add value Styling
Concerns
• Reports can be sent via email or post • Full colour Property Condition reports at regular intervals
Concerns
Success Success
Online Landlord and Tenant Portals Media
uyer Profile Media
Our Online Owner and Tenant Portals are accessible from our website and home allowOpen you, the property owner or tenant to; • Log into the portal via our company website using your secure username and password
Open home
• Access your property information 24 hours a day, 7 days a week • View important property data and financial data anytime • Download your statements and documents
es Options
Timing Timing
Paperwork
• Directly contact our business from the portal • Paperwork Recover your login details if you forget • Available on mobile devices
service offering Tenant Reference Check
✔
Employment / Credit
✔
National Tenancy Database
✔
Tenancy documents prepared and lodged
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Regular rental market reviews
✔
Online rental payment statements
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Routine inspections
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Detailed Property Condition Report and Photos
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Arranging check-in of the tenant at the start of the tenancy
✔
Managing the check-out process
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Smoke alarm compliance check
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Water compliance check
✔
Pool compliance check
✔
Cost effective repairs and maintenance
✔
Payment of outgoings / transfer of utilities
✔
Insurance claim processing
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Collection of rent and banking
✔
Receipting of rent
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Bi-monthly release of funds
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John McGrath Quarterly Market Review Report
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McGrath Property Management Newsletter
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Extended Services (upon request) Yearly Financial Statement Access to Depreciation Specialist for expert analysis Online Landlord Portal access Competitive Home Loan health check assessment Annual appraisal of your property
mcgrath.com.au