NOW
ISUP/
FORM
LAND
Scandinavia’s most inspiring trade show for design, interior and home accessories has changed its name from Formland to UP/. UP/ as in UP/GRADE, COMINGUP/, UP/TIMISM and WHAT’SUP/. Join us from Saturday 2 to Tuesday 5 February 2013.
FORMLAND UP/GRADED Scandinavia’s most inspiring trade show for
way. From your display to the retailers and
design, interior and home accessories is now
up onto the shelves, where they are met by
called UP/. UP/ because the show is about
the consumers. Because it’s in customer
everything that’s ’up’ right now. Up here at
retail that your product is ultimately sold, the
home. Up elsewhere. What will be up before
show is organised like a department store:
too long. And most importantly, it’s about the
with departments for the newest products for
knowledge and inspiration that pushes your
the living room, bedroom, kitchen, children’s
sales up.
room, etc.
At UP/2013 you can come in contact with
We kick off with a grand PARTY’S UP/
everyone who has the last word in pass-
after the first day of the trade show on
ing judgement over your products – namely
2 February, where we will party away
the buyers. One new addition is a panel of
together to bid farewell to Formland and
consumers who - together with retail experts
welcome to UP/.
- will be active participants at the trade show to help, comment, inspire and advise you.
So mark the date in your calendar
The new UP/ considers your products all the
– more information coming shortly!
SATURDAY 2/2 - TUESDAY 5/2, 2013
UP/FRONT Trend spot at UP/
LIVEITUP/ ETHNO MARKET Interior design for living rooms with the following DNA
Mads Arlien-Søborg has selected the latest and sharpest brands in all categories
hippie hip Asia/Arabia/Africa/South America/Eastern Europe home accessories fair trade recycled natural products
UP/COMING: The best of new talent from the country’s design schools
LIVEITUP/ MODERN FUSION Interior design for living rooms with the following DNA contemporary hip creative colourful functional urban
LOOKUP/ Department for fashion, accessories and other life essentials clothing shoes jewellery accessories
WHAT’SUP/: inspiration from the entire world/stores/design/ personalities UP/TIMIZE: Expert help/advice/ legal/retail/franchise HELP’S/UP: service centre UP/LOAD: network café with books/ films/magazines/surf/take a break/relax
LIVEITUP/ NORDIC ATELIER Interior design for living rooms where the DNA says
vintage classic luscious rustic the Hamptons
GROWUP/ The latest and trendiest for the youngest interiors furnishings clothes toys equipment
HANDSUP/ The best of the best made by hand art textiles ceramics handicrafts leather wood
OPENUP/ The most inspirational, for the outdoor home. Plants, outdoor furniture, flowers, flower arrangements and equipment to the garden terrace balcony indoor garden
DINNER’SUP/ Here is where good kitchenware and sublime cooking meet. Yummy… gourmet food table top hardware aprons and other kitchen articles tea, coffee, chocolate handicrafts
 SIGN
UP/ NEW TRADE SHOW / NEW RATE We hope that you will take part in the changes from the start and join us to create the new UP/. Therefore, we can offer a special rate at the spring show:
DKK
495
per sq m
Please note that this is a special net price (VAT not included), discount or bonus will not be granted.
The reduced rate is only valid if you also book a stand for UP/2013 Autumn at the same time. For the autumn show the price will be back at the usual rate DKK 795 per sq m. From autumn we’re bringing in a new loyalty discount, where we reward your engagement throughout the time. Interested? Signup@up.mch.dk Further details: www.up.mch.dk