website: michaelchoudesign.com | e-mail: studio@michaelchoudesign.com | instagram: @mchou.design
Michael Chou Portfolio
My focus on empathy & conversation, visual research, conceptualization, artistry enables me to consider design for numerous platforms and mediums including both physical and digital.
Lunar Zodiacs Flash Project
Found a book with cool Imperial Chinese textiles. Decided to celebrate the Chinese Lunar New Year with an illustrative visual identity that connects back to the colors from Imperial Chinese textiles.
Lunar Zodiacs | Research
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Utilizing original sources for color inspiration. images from artstor.org | Emblems of Empire: Selections from the Mactaggart Art Collection. Vollmer & Simcox 5
Lunar Zodiacs | Research and Drawing
images from Google
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All creatures are drawn in Photoshop with visual references of animals through pictures and videos. The goal was to have each zodiac have a charged posture or energetic movement. 7
Lunar Zodiacs | Drawing
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Checking for overall scale and consistency throughout the proportions.
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Lunar Zodiacs  |  Color Palette
The colors from the textiles are selected and is assigned to each Zodiac. These images help to visualize color compositions and contrasts between each Zodiac. 10
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Lunar Zodiacs | Execution
Organizing the 12 Zodiacs according to the traditional Zodiac arrangement.
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A Contemporary Setting: Fashion Experimentation of an abstract window display.
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Lunar Zodiacs | Contemporary Setting
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Lunar Zodiacs | Contemporary Setting
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Lunar Zodiacs | Contemporary Setting
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Lunar Zodiacs | Contemporary Setting
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Lunar Zodiacs | Posters
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L&N Federal Credit Union Hypothetical Rebrand
L&N Federal Credit Union is a longstanding Federal Credit Union helping people in Kentucky, Southern Indiana, and Tennessee since 1954. Although standing strong for many years, a refurbished design could help solidify the caring services they offer to their community.
L&N Federal Credit Union | Imagery/Tone
To bring people together, to enrich their quality of life, and “build permanent relationships.”
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L&N Federal Credit Union wants to rebrand itself with a professional and corporate
friendliness. Curating the right imagery displays a suitable tone that is reflective of
identity, while still connecting with its community through their services and
their goals in order to create the environment that they want. 29
L&N Federal Credit Union | Old & New Logo
Old
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New
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L&N Federal Credit Union | Stationary
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L&N Federal Credit Union | Imagery/Tone
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L&N Federal Credit Union | Website
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personal accounts
what we do for you
business accounts
rates
contacts & locations
about us
sign in
Check the rates and apply for mortagages and loans
Opening and managing your personal & business bank account
open your
personal accounts
personal savings
personal checking
account
accounts
look at L&N Rates
open your apply for mortgages
apply for auto loans
business accounts
business savings
& checking accounts
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L&N Federal Credit Union  |  Website
We make banking easy for you anywhere you go with online & mobile
Personal Banking
Business Banking
Rates
Savings Accounts
Savings Accounts
Mortgage Rates
Mortgages & Loans
Financial Services
Home Equity
Checking Accounts Financial Planning
Additional Services
A 24/7 account service with your
Checking Accounts Additional Services
Auto Loan Rates Credit Card Deposit
Personal Loan
devices on our L&N mobile and online banking app, including online bill pay,
check deposits, account transfers, text message alerts, and more. apply for
personal / business credit / debit cards
L&N Federal Credit Union since 1954
L&N Online
Established in 1954, the credit union
Mobile Banking
News
L&N Security
About
was founded to serve the L&N
Railroad workers in Kentucky...
desktop & mobile
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learn more
Connect
Personal Banking Business Banking Online Billing
Contact Privacy Policy
We make banking easy for you anywhere you go with online & mobile
Personal Banking Savings Accounts
Checking Accounts
Mortgages & Loans Financial Planning
Additional Services
A 24/7 account service with your
devices on our L&N mobile and online banking app, including online bill pay,
check deposits, account transfers, text message alerts, and more.
L&N Federal Credit Union since 1954 Established in 1954, the credit union was founded to serve the L&N
Railroad workers in Kentucky...
desktop & mobile
learn more
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L&N Federal Credit Union | Mobile
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L&N Federal Credit Union | Imagery/Tone
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L&N Federal Credit Union | L&N Special Card
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L&N Federal Credit Union | ATM
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L&N Federal Credit Union | Advertisements
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L&N Federal Credit Union | Advertisements
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L&N Federal Credit Union  |  Advertisements
Billboards should be quick and easy to read for drivers. L&N Federal Credit Union can use puns and simple illustrations to display their services. 52
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L&N Federal Credit Union | Advertisements
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L&N Federal Credit Union | L&N Goods
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L&N Federal Credit Union | Imagery/Tone
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a Typographic Resource of Adobe & Google Fonts Typography Project
“If there are type specimen books for typefaces that cost money, what about one that focuses on featuring those that you can get for free?�
a Typographic Resource of Adobe & Google Fonts | Book Design
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A 750+ paged self-curated type specimen book with self-created imagery in two volumes.
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a Typographic Resource of Adobe & Google Fonts  |  Spread Anatomy
A big part of this project was to strategize the most efficient layout of information to help this book be a useful typeface searching tool. 64
Mark to indicate
Name of Typeface
Typeface Classification
availability on Adobe Typekit
Page number starting with 0 to
Available Weights and Styles
Few highlights of notable characteristics of the typeface
and/or
make reading easier in the index
Google Fonts
Display of basic characters in different weights/styles
Display of basic characters in different weights/styles
Display of basic characters in different weights/styles
Display of basic characters in different weights/styles
name of
Display of sample heading
weight/style
name of
Display heading pt size
Display of two sample columns
Display body copy
of body copy in Lorem Ipsum
pt / leading size
weight/style
name of weight/style
name of weight/style
Highlighted and non-highlighted letters to indicate the section of the book, that is arranged alphabetically
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a Typographic Resource of Adobe & Google Fonts  |  Sample Spreads
Showcasing the heading and body copy is a valuable aspect of the layout. Including this section helps preview both the point and leading size of the typeface which 66
ultimately assists in preventing overprinting.
In addition to the main spreads that feature each typeface, the books include imageries made by Michael Chou of the typefaces in use. 67
a Typographic Resource of Adobe & Google Fonts | Sample Spreads
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a Typographic Resource of Adobe & Google Fonts | Sample Spreads
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a Typographic Resource of Adobe & Google Fonts | Sample Spreads
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The 0 in front of each number visually assists in the legibility of the page numbers,
space added between the typeface name and the page number, the 0 gives a reading
especially when there is more than one page number per typeface; In addition to the
cue to help visualize the next set of numbers. 73
Color & Euphoria: 365 Days of Scribbling Documentation Project
Color & Euphoria is an abstract color combination art book documenting a personal 365 day drawing project.
Color & Euphoria: 365 Days of Scribbling | Photography
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The covers of a book do not necessarily have to depict the exact content inside. Instead, it can be a visual that creates a similar tonal expression. The cover utilizes a photograph taken by Michael Chou with a color halftone edit.
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Color & Euphoria: 365 Days of Scribbling | Color Drawings
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Michael Chou scribbled linear patterns using different colors everyday in 2018 to create 365 new color combinations. The goal was to break old color-choosing habits, and to visualize the effects and connotations that come from the colors.
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Color & Euphoria: 365 Days of Scribbling | Sample Spreads
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Color & Euphoria: 365 Days of Scribbling | Sample Spreads
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Color & Euphoria: 365 Days of Scribbling | Sample Spreads
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Color & Euphoria: 365 Days of Scribbling | Sample Spreads
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When looking at the visual identity of a brand, the use of color is one of the major visual elements that makes it unique. Creating these abstract drawings helps to visualize and conceptualize possible tonalities/feeling for all sorts of systems.
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Color & Euphoria: 365 Days of Scribbling | Sample Spreads
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Thank You. Ferrero Rocher Alphabet
website
michaelchoudesign.com
e-mail  studio@michaelchoudesign.com instagram
@mchou.design
This book was printed on a Canon imagePRESS C850 at UofL Print and Mail Services, with the printing costs underwritten by Canon Solutions America.