Chapter 4: Using Video Podcasts to Generate Sales Leads

Although it’s true that it is more difficult to draw a straight line between your podcast and sales for your company than say a Facebook ads campaign, nonetheless podcasting does lead to more sales for your business.

Video podcasting is the most powerful way for people to get to know, like and trust you and your brand which are the essential building blocks to closing deals.

At On Air Brands we look at the podcast as the central marketing hub and all other marketing strategies such as posting social media content are spokes running off of it.

In order to create more sales opportunities for your company, consider the following tips;

1. Create Valuable, Engaging Content: Offer helpful information, tips, or insights that solve your target audience's problems, which will naturally generate interest in your products or services.

2. Utilize Calls to Action: Encourage viewers to take the next step, such as signing up for a newsletter or booking a consultation, by including clear and compelling calls to action throughout your video podcast.

3. Build an Email List: Offer incentives for viewers to subscribe to your mailing list, allowing you to nurture leads and convert them into customers over time.

4. Leverage Social Media and Influencer Partnerships: Share your video podcast on social platforms and collaborate with industry influencers to expand your reach and attract new leads.

5. Use Analytics to Measure and Improve Your Strategy: Track key metrics, such as views, watch time, and conversions, to identify areas for improvement and refine your video podcast strategy for better lead generation.

Chapter 5: Enhancing Your Company's Brand with Video Podcasts