Chapter 6: Building Relationships with Influential People through Video Podcasts

When you have a professionally produced, polished, video podcast, many doors will open that were previously unavailable to you.

Book deals, paid speaking gigs, training opportunities, plus so much more!

We do not know of any other marketing activity an entrepreneur or business owner can do that will deliver such a huge ROI.

Here are 5 tips to get you started on making those game changing connections;

1. Identify Key Industry Players: Research and create a list of influential people in your industry who can provide valuable insights or collaboration opportunities for your video podcast.

2. Develop a Strategic Outreach Plan: Craft personalized messages to invite potential guests, partners, or collaborators to participate in your video podcast, highlighting the mutual benefits of the partnership.

3. Utilize Interviews and Collaborations: Host interviews, panel discussions, or co-created content with industry influencers to expand your audience and enhance your video podcast's credibility.

4. Leverage Virtual Events and Conferences: Attend online events and conferences within your industry to network with influencers and pitch your video podcast as a platform for them to share their expertise.

5. Cultivate Long-Term, Mutually Beneficial Partnerships: Foster ongoing relationships with influential people by consistently providing value, support, and opportunities for collaboration

Chapter 7: Leveraging Bite-Size Content for Social Media

In order to reach new audiences and grow your podcast's following, it is essential to harness the power of social media platforms such as Instagram, Facebook, and LinkedIn.

By breaking your video podcast into bite-size content, you can make it more easily consumable, shareable, and appealing to a wider audience.

Creating Micro-content from Your Video Podcast

Extract key moments, valuable insights, or entertaining segments from your video podcast episodes to create shorter clips that can be shared on social media platforms.

These clips should be engaging and easily digestible, enticing viewers to explore more of your podcast content.

Tailoring Content for Each Platform

Customize your bite-size content for the specific requirements and user behavior of each social media platform.

For example, create vertical videos for Instagram Stories, shorter clips for Facebook feed, and more professional, industry-focused content for LinkedIn.

Optimizing Your Social Media Strategy

To effectively promote your video podcast on social media, develop a consistent posting schedule, use platform-specific features (such as hashtags, captions, and mentions), and engage with your audience through comments, likes, and shares.

Experiment with different content formats, such as images, GIFs, and polls, to keep your audience engaged and encourage interaction.