marieclotilde merda branding & packaging design
PORTFOLIO 09
Sky Travel channel Rebranding of Sky Travel channel In the context of the yearly Sky competition in partnership with the University, I have been asked to design a new, strong, visually distinctive & versatile brand mark for the existing Sky Travel channel, working successfully on-air, online and in print media. A 20 sec. title sequence, website and ads were also required. Brand identity - Opener & bumper story-board - Photo & music art direction - Website - Advertising
EXCEED YOUR IMAGINATION
EXCEED YOUR IMAGINATION
EXCEED YOUR IMAGINATION
sky.com/travel
Opener story-board
EXCEED YOUR IMAGINATION
sky.com/travel
EXCEED YOUR IMAGINATION
sky.com/travel
Brand extension
Brand extens Street advert
Online website
Online website
Online website
The general structure of the layout stay the same accross all pages. The main banner in the top is animated with different beautiful panoramic and digital bubbles flying from it. This element can’t be change as well as the booker tool. Every other categories are free to evolve depending on the needs of the website.
This part of th just a good tip enjoy the book holiday as well experience po travelling. It’s al holiday experie
Travel Guide H
Holidays Homepage 2/3
Sky Travel Project
This section is info category. I helps the user holidays. It star inspiration ava as well as reali currency exch the world.
November 08
Advertising & Website
Fertilizer for Nature & Decouvertes Packaging design for a liquid fertilizer The design challenge was to adapt the usual ‘outdoor/garage’ liquid fertilizer to our home by designing a bespoke packaging adapted to a urban style of gardening (small spaces, balcony, terrasse...)
- Fl
at -
Sin gl e
c pa lS
es
lcony - Ba
get -C on te m po r
e Lif
ardens - Loggia - Patio
al Plants
Urban Ta r
y
e -V e l sty
lG rtica
Sm
ar
3D concept - Packaging - Graphics
A fertilizer that can be displayed in your living-room...
1
2 3
The products on shelf...
Development & Visualisation
Eco-design for eurostar Design of a matchbox and counter display stocker Ecodesign a matchbox and display for a brand/place to be defined. Use a minimum of glue, additives or colours, think about each life cycle of the product. These matches should be placed in public areas. 3D concept - Packagings - Display - Graphics
110 mm
35 mm
70 mm
Dedicated packs: London, Brussels, Paris
1
2
3
4
5
2 in 1: transport & display stocker The outer box designed for Eurostar allows to transport 15 matchboxes & can be transformed to display them in Business Lounges.
70 mm 16 mm
35 mm
2
1
2
3
4
3
5
www.eurostar.com
70 m
m
70 mm 25 mm
245 mm
70 mm
35 mm
1
4
5
Development & Visualisation
h2
Rebranding of Green Giant Redesign of the Green Giant sweetcorn can The challenge was to extend the range of consumers (currently only mums in their 40s) to people with a different lifestyle, like young urban workers. The can of sweetcorn needed to be refreshed to look like a ‘leader’ with an exploration of design routes from evolution to revolution. Here is the development of a vintage limited collection of painted cans, collector and resealable. Brand identity - Packaging
consumers
family lifestyle mums & children current target
facing research1 sophisticated route - a
facing research1
facing research1 sophisticated route - a
sophisticated route - b
The group analysis has shown than Green Giant needs to extend his customer range and target his product on people with different lifestyles. With design research I explore different routes and I try to have a reflexion on the container question: to be perceived with brand new “feelings” is it necessary to change the container of Green Giant or not?
facing research1 facing research 2 sophisticated route - broute organic facing research 2 organic route
facing research 2 old school route
The group analysis has shown than Green Giant n his customer range and target his product on peo different lifestyles.
With design research I explore different routes an a reflexion on the container question: to be perce brand new “feelings” is it necessary to change the Green Giant or not?
Development & Visualisation
Creative Leap Help the corporate identity design team on an internal poster project to raise Creative Leap staff’s awareness of their direct & daily impact on the environment. Concept generation, graphic design & illustrations for 8 posters and storyboard for a flash screen saver. Sketches - Graphics generation – Visualisation
This design explores the evocational power of plants and the ideas of growing up, blossoming, opening up, to deliver the message of sustainability with a poetic tone of voice.
e cup ettle...
ULL
tap.
IPS
Your screen needs to rest. Turn it off before leaving.
SAVE ENERGY
Kitchen roll is also paper, do not misuse it
JUST ONE
Your rubbish has to be sort like your ideas: separate the good and bad.
SELECTTHEM
Think about reuse your old print in the other side or use a recycle paper.
RECYCLE PAPER Work placement July 2007
Creative Leap Concept generation for a new addition to the Strepsils range: design of graphic solutions for “Throat Guard� tablets; the facings had to allow instant consumer understanding of the physical effects of this new product. Sketches - Graphics generation - Visualisation
Orange Flavour Soothing lubrication for a sore dry or irritated throat 24 Lozenges
0
Orange Flavour Soothing lubrication for a sore dry or irritated throat +44 (0)20 7549 0700
24 Lozenges
Client
Reckitt Benckiser
Project Strepsils Dry Throat File
RKT039/1_StrepsilsDT_MC01.ai
Date
20 July 2007
+44 (0)20 7549 0700
Client
Reckitt Benckiser
Soothing lubrication File RKT039/1_StrepsilsDT_MC01.ai for a sore dry Date 20 July 2007 or irritated throat Project Strepsils Dry Throat
24 Lozenges
Work placement July 2007
Creative Leap Concept generation for a new addition to the Strepsils range: design of graphic solutions for “Sore throat & Cough� tablets; the facings had to allow instant consumer understanding of the physical effects of this new product. Sketches - Graphics generation - Visualisation
Soothing relief for sore throats & coughs
Effective dual action relief
SORE THROAT & COUGH Effective relief with soothing and cooling effect
Deeply soothing formulation for long lasting relief
24 Lozenges
24 Lozenges
Effective dual action relief
Effective dual action relief
1d bis -2
Deeply soothing formulation for long lasting relief
Deeply soothing formulation for long lasting relief
24 Lozenges
24 Lozenges
Effective dual action relief
Effective dual action relief
Strepsil 4b-MC
Deeply soothing formulation for long lasting relief
Deeply soothing formulation for long lasting relief
24 Lozenges
24 Lozenges
Work placement July 2007
Brand Creation for Will Odell Branding strategy & design for a young metalworker Will Odell is a young contemporary metalwork designer. After having designed his communication himself to start with, Will today needs to bring it in line with his professional ambitions by developing further his marketing strategy to promote his work, increase his sells and create a real network in the crafts community. Strategy - Brand identity - Stationery - Website - Packaging - Bag - Leaflet
WILL ODELL contemporary metalwork
I would be delighted if you visit my website at www.willodell.com
WILL ODELL contemporary metalwork
WILL ODELL contemporary metalwork
The Old Stables, Cattle End Silverstone, Northants NN12 8UX P 020 8768 0422 • M 079 5755 8174 willodell@hotmail.co.uk Contact me The Old Stables, Cattle End Silverstone, Northants NN12 8UX P 020 8768 0422 M 079 5755 8174
willodell@hotmail.co.uk
Development & Visualisation
Igualmente - bar de tapas Concept, branding strategy & design for the Spanish market The Spanish lifestyle has evolved and modernised, becoming faster with less time for siesta, meal times & traditions. However, it would be a shame to lose food traditions like tapas. Indeed, the goal of the retail concept was to adapt the Spanish tapas to new habits, ready-to eat, always available around the corner for an easy lunch or an impressive dinner. Retail concept - Brand identity - Stationery - Packaging - Retail environment
gambas a l a jillo patatas bravas chorizo cocido a l vino b ianco jamon s errano p an con tomato champinones al ajillo gambas al ajillo patatas b ravas chorizo cocido a l vino bianco jamon serrano pan con tomato champinones al ajillo gambas al a jillo patatas b ravas chorizo cocido a l vino b iancoserrano pan con t o www.igualmente.es al a jillo gambas al a jillo patatas b ravas
Development & Visualisation
Kleenex for men - YCN Awards Persuade young men to buy & use more tissues... Kleenex is currently the world leader in facial tissues, and a global icon. However, their products remains used mainly by families and bought by women, which leaves a huge opportunity in the men sector. The challenge is then to convince young men (15-30) to become Kleenex consumers. Concept generation - Brand identity - Packaging – Retail solution
Logo & Packaging facings
Ăœ Like condoms or
medicines the pocket size pouches are pre-cut and can be separated easily & quickly.
Ăœ When selling by series
of 5, the K4M tissues are attached together and packed using a concertina fold. It keeps the packs together once the sleeve is removed.
Clip strip details Ăœ Top & bottom clips: Hold the tissue pouch on the front without hiding the branding. Ăœ Right & left clips: Are there to maintain the pack on the back and prevent it from falling off the display.
Development & Implementation
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United Studio Redesign of Rexona Rexona wants to create an ultra masculine version of its anti-perspirant for 2010. The new identity needs to be exclusively and strongly masculine as well as futuristic. The tick and typeface have to be revisited. Logo generation - Concept research - Visualisation
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LOGO COULD RETAIN STEEL FINISH, WHEN ON OTHER BACKGROUNDS? PRECISION = ECONOMY OF WORDS & SYMBOL SHORTHAND SIGNATURE ABBREVIATION OF THE FULL BRAND NAME STYLE COULD BE STEEL ENGINEERED OR LIGHTER TOUCH/FINER DETAILS
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EMPHASIS ON THE 3D RENDERED SYMBOL RATHER THAN THE LOGOTYPE (WHICH IS LIKELY TO CHANGE) UNIVERSAL/GLOBAL SYMBOL FOR MALE
NO FOR MEN AS IT IS OVERTLY MASCULINE
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MACRO - FINE ENGRAVING + AUTHENTICITY INFORMATIVE AND PRAGMATICALLY LAID OUT SIMPLER LETTERFORMS (NO PRINTING - BUILT INTO PRODUCT MACRO - FINE ENGRAVING + AUTHENTICITY COULD BE INFORMATIVE PERSONALISED OR LTDLAID EDITION STAMPED AND PRAGMATICALLY OUT SIMPLER LETTERFORMS (NO PRINTING - BUILT INTO PRODUCT
Redesign the Matey bubble bath Matey bubble bath is a very traditional UK brand that has been established for 48 years. They now need to compete with many other kids bath brands and reduce their cost. They asked Utd to redesign the captain to make it more fun and interactive, with proposals ranging from evolution to revolution. Sketches – Illustrations - Packaging
bubble bath Products currently on shelf
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Work placement August 2008
Springetts Roots & Wings brand identity Logo generation for a new brand of premium organic food products, reflecting the values of this specific target. Creative mood boards - Sketching - Visualisation of primary concepts
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Work placement April 2008
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Springetts Yop yoghurt label redesign The brand needed to redesign the logo and the label of the bottle to be more dynamic and seduce teenagers more. References to street art, graffiti... Label background generation - Sketching - Visualisation - Mock-ups
3D views for Twinings The range of Twinings packaging for the French market had just been updated and the team in charge at Springetts needed me to assemble quick 3D views from Illustrator facings. Assembling of facings in Photoshop
Work placement April 2008
Dragon Rouge Mood boards design Design of 10 mood boards for an internal 3D workshop with Radox. Image sourcing - Design - Mounting
Nostalgia Memory of fragrance
Rituals
Traditional british
Retro
Usage rituals
Herbalist
Oriental ceremonial
Child
Ancient rituals
Raw energy
Goddesses
Colour energy & aura
Seduction & Romance Fabric & textures
Mixology
Natural power
Seductive language Secret boudoir
Chemical reaction
Island spirit
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Bazaar
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The silk road
New Asia
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Visual language development Dragon have been developing a new brand identity for law firm Osborne Clarke for 1½ year. They are now implementing a visual language to ensure the coherence of this branding.
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Retail
Real Estate
Energy & Natural Resources
Professional Services
LookiNg oUt for oUr cLieNtS
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Comms, Media & Marketing
Technology
Work placement July 2008
Freelance Design and production of Lifewest9 magazine Since January 2008, I have been managing the design and production of Lifewest9 with a partner. The magazine is free, distributed throughout the W9 area and has grown from 36 to 48 pages. Ads and articles design – Liaison with advertisers, the editorial team and the printers 21151 LifeWest9 DEC07.qxp
06/12/2007
15:03
Page 1
Celebrating our local community
FREE Issue 2 March / April 08
Time 4 kids Seeking out London’s Hidden Treasures Amoul Formosa Street Gallery For love of the label
Our lust for all things designer
DELIVERED FREE TO RESIDENTS AND BUSINESSES IN W9
FREE
FREE Live well
Issue 3 May / June 08
Live well
Issue 4 July / August 08
Go green with pride! Boost your family’s eco-credentials
Keeping it local Avenue 55, The Boat House, AgitPop
Basement excavations
Capital ideas
Not for the fainthearted
Glam up your diary with our hot list
Glimpses into the past
Great getaways
Hans Norton goes underground and finds…
The destination this summer
Eco-life
Can you fly and still be green? DELIVERED FREE TO RESIDENTS AND BUSINESSES IN AND AROUND W9 LW9-May-June_08.indd 1
20/04/2008 23:17:52
Steve Shaw’s labour of love
DELIVERED FREE TO RESIDENTS AND BUSINESSES IN AND AROUND W9
FREE Live well
Issue 5 Sept / Oct 08
Celebrity special
Heather Small – an exclusive interview with the local star
Catch of the day
Oyster King Armando Lema
Haute culture Our critical list
In the driving seat Lexus’ Diana Mackinnon
DELIVERED FREE TO RESIDENTS AND BUSINESSES IN AND AROUND W9
From January 2008 to now
From January 2008 to now
2 Lansdowne place flat 4 london SE19 2BD
+44(0)7980 932 331 marieclotilde@btinternet.com