=mcm institute for media and communications management

The =mcm institute is a leading international, interdisciplinary research, teaching and advisory organization for media and communications management, as well as media and culture - located at the University of St. Gallen in Switzerland. We enable students, researchers, and decision makers to meet the challenges of the digital age by exploring strategic management questions from a communication perspective. Our analyses and recommendations clarify today’s and tomorrow’s communication challenges. Our ambition is to enable high-quality communication – through research, teaching and strategic advice.