A PUBLICATION OF THE MARICOPA COUNTY MEDICAL SOCIETY
Creighton University, Phoenix
Randy Richardson, MD, Regional Dean of Creighton University’s Phoenix campus shares what makes the medical school attractive to students.
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Editor-In-Chief
Desire’e Hardge, MBA
Managing Editor Edward Araujo
Creative Design
Randi Karabin, KarabinCreative.com
Cover & Featured Articles
Photography Jeff Noble, jeffnoblepictures.com
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Maricopa County Medical Society Board Members
President Jane Lyons, MD
Treasurer Vishal Verma, MD, MBA
Secretary Karyne Vinales, MD
Past President
Zaid Fadul, MD, FS, FAAFP
Directors
Kishlay Anand, MD, MS
Jay Arora, MD, MBA
Rahul S. Rishi, DO, FAAAAI, FACAAI
Ann Cheri Foxx-Leach, MD, D.ABA
Resident & Fellow Director Issa Ismail, DO
Medical Student Director
Samantha Matta, OMS-III
Profile: DeShawn Taylor, MD
Physician and reproductive justice advocate Deshawn Taylor, MD, of Desert Institute for Family Planning shares her inspiration in helping under served families learn more about their reproductive rights and sexual health.
In Depth: Pediatrix
Learn more about this pediatric group in northwest Phoenix. Ronald Serbin, MD, FAAP, and Jay Caruthers, Practice Administrator discuss the programs and services they provide to patients.
Dear Valued Physician,
I HOPE THIS MAGAZINE FINDS YOU IN GOOD HEALTH AND HIGH SPIRITS.
As Editor-in-Chief of Arizona Physician magazine, I want to express my gratitude for your ongoing support, and for allowing Maricopa County Medical Society (MCMS) to serve you as a member and as a part of our amazing Arizona physician community. I am elated to share some exciting updates about our healthcare community and our wonderful allies that align with our mission and vision.
At Arizona Physician , we are committed to delivering insightful, engaging, and high-quality content to our readers. Our newest “bonus issue,” features in depth conversations with physician and practice leaders in both community health and medical practices across Arizona.
We added two new issues this year to help showcase the amazing work our partner organizations are doing across Arizona for physicians and give thanks to our wonderful community allies throughout our healthcare ethos that help support patient care communities. Our latest issue includes three extensive features including going In Depth with Creighton University, Phoenix, Pediatrix, a local pediatrics practice, and highlighting DeShawn Taylor, MD, a reproductive rights champion in Phoenix.
In addition to our Arizona Physician content, as Executive Director at Maricopa County Medical Society (MCMS) I would
like to announce several new initiatives at MCMS aimed at enhancing your MCMS membership experience:
Community Engagement: We are launching a series of community events, including webinars and CMEs, live Q&A sessions with a local panel of physicians from various specialties, and networking opportunities for our readers and contributors. These events are designed to foster a stronger connection within our community and provide valuable insights on relevant topics, including but not limited to, advocacy and policy.
Annual Gala: Our 132nd Annual Gala will be held on Saturday, 5 of October 2024 at the Clayton House, one of Scottsdale’s premier event venues. This year’s Gala will be MCMS’s main event of the year. It will bring together over 230 physicians, healthcare leaders, elected officials, and many other healthcare stakeholders across Arizona. This year’s theme is, “Maricopa’s Oasis Gala.” We will celebrate over 132 years of physician leadership excellence with a portion of the proceeds going back to our MCMS Foundation (est. 1966) that is committed to supporting the next generation of physician leaders within Arizona.
Member Contributions: We are opening more opportunities for member contributions, feedback, and surveys to ensure we meet our community needs and remain relevant and impactful. We value
Not an MCMS member? Visit mcmsonline.com/join or call us at (602) 252-2015.
the voices of our members and believe that incorporating their perspectives will enrich our content, social events, education efforts, and advocacy matters. We are always eager to hear from our members and partners.
Since 1955, Arizona Physician magazine has remained steadfast and committed to innovate and grow its mission, “to bring timely healthcare information to all physicians across Arizona on multiple media platforms.” Your support and engagement are crucial to our success, and we look forward to continuing this journey together.
Thank you once again for your unwavering support. We hope you enjoy our latest issue and the exciting developments we have in store.
Desire’e Hardge, MBA Arizona Physician Editor-in-Chief MCMS CEO & Executive Director
Educating Arizona’s Next Generation of Physicians
CCreighton University School of Medicine — Phoenix provides interdisciplinary collaboration through undergraduate and graduate (over four hundred medical students enrolled) medical education programs. Their Arizona Health Sciences Campus is a branch of Creighton University in Omaha, NE, and is not currently separately accredited.
The cornerstone of Creighton is guided by the Jesuit Catholic tradition and Ignatian Values of “cura personalis” (care for the whole person), “faith that does Justice” and “men and women for and with others.” As the school remains committed to community engagement while working to accomplish their mission to improve the human condition.
CREIGHTON’S LEADING DEAN IN PHOENIX
At the helm of Creighton’s medical school in Phoenix is Regional Dean Randy Richardson, MD, a physician leader who has been practicing Pediatric Radiology for more than twenty-four years.
Dean Richardson was nineteen years of age when he signed up for a two-years mission’s trip in Mexico. On this trip his eyes were opened to a dire problem that existed between the healthcare system and patient wellness. He understood quickly that not all problems could be solved, however just as Mother Teresa taught... Dean Richardson learned he could help “one person at a time,” while sharing
Creighton University’s Arizona Health Sciences Campus
“Together with our clinical partners and supportive donors we serve the same mission of caring for those in our community.”
Dean Richardson
his faith with them. He found joy and peace in helping others that led to his pursuit of medicine and eventually to diagnostic radiology.
Dean Richardson finished his pediatric radiology fellowship training at the Cincinnati Children’s Hospital in 2000. First in San Antonio with the Air Force and then at St. Joseph’s Hospital and Medical Center.
Throughout his career Dean Richardson felt a calling to academics and was eager to seek a position in education. In 2012, when Creighton opened a clinical medical school campus at St. Joseph’s in Phoenix, he became the inaugural Dean of Medical Education and, a year later, the regional Dean for the campus.
HOW IT ALL BEGAN IN PHOENIX
In 2006, Creighton-Phoenix students began doing elective rotations at St. Joseph’s hospital. Six years later in 2012, St. Joseph’s Hospital then President, Linda Hunt, invited Creighton to be their academic partner and to establish a clinical campus for medical students. Medical students would complete their first two years of medical school in Omaha Nebraska and then finish their third and fourth years of medical school at St. Joseph’s hospital. At the center of the partnership between Creighton and St. Joseph’s was a shared mission to care for the whole person (body, mind, and spirit). This alliance positioned Creighton with enough clinical support to open a four-year medical school to meet the growing need for physicians in the state of Arizona.
CULTIVATING SUCCESS IN PHOENIX THROUGH PARTNERSHIPS
At Creighton they align with mission minded clinical partners such as Valleywise Health, Dignity Health Arizona, St. Vincent de Paul, District Medical Group and Dignity Health Medical Group for best practice to help care for marginalized communities throughout Phoenix. Partnerships with Dignity St. Joseph’s Hospital and Valleywise Health play a crucial role in supporting Graduate Medical Education (GME) training for more than 320 residents and fellows with eight residency programs and nine fellowships.
At St. Vincent de Paul Medical clinic they strive to help improve the health conditions of the uninsured that inevitably experience, “crisis care.” Crisis Care is when a person unfortunately receives overdue medical treatment for their health challenges… As a result, the patient has a medical crisis in an emergency room and is admitted into a hospital stay.
Dean Richardson recognizes that he has an amazing team of physician leaders to help bring Creighton’s missions to fruition. Physician leaders such as John
Anwar, MD endowed Chair of Medicine at the St. Vincent de Paul clinic and Sara Beste, MD endowed Chair of Pediatrics for the St. Vincent de Paul clinic to name a few.
The St. Vincent de Paul clinic has worked to establish a multi-specialty clinic relying on Creighton’s faculty to care for the growing uninsured population. At the clinic, a potential patient can be seen by more than thirty-eight different medical specialists and get pharmacy, lab, diagnostic imaging, and a variety of other medical services.
“Partnering with St. Vincent de Paul has been a natural fit as we fuse together our missions and values to help care for the uninsured in our community,” says Dr. Richardson.
Creighton students also enjoy working collaboratively with other health sciences colleagues (i.e. nurses, pharmacy, physical and occupational therapist, and physician assistants) at the St. Vincent de Paul clinic to help meet the community need. The students benefit from working with other professional students and faculty in a true health care team setting.
The partnership with St. Vincent de Paul is one of their best examples of how Creighton stays true to their value of “men and women for and with others,” as they work alongside medical specialties and inter-professionally to improve the human condition of the growing and diverse population throughout Phoenix.
At the clinic students are presented with an hour’s appointment per patient where they can get to know the person before reporting back to the attending physician to create a plan. According to Dean Richardson, this approach of compassionate, wholistic care is a blessing to both the patient and the caregiver. On one hand the patient receives compassionate quality care from a provider and on the other hand the caregiver is trained to understand unique situations and diverse background while witnessing how spiritual, emotional, and mental challenges plays a role the whole health. The Ignatian value of caring for the whole person does not just apply to patients but also to their students, faculty, and staff.
CREIGHTON’S LEADERSHIP FORGING THE WAY
As medicine, technology, and science evolve; Creighton is seeing medical schools futuristically as an inter-professional and integrated curriculum. At Creighton they have made great progress in both areas under the direction of their Dean of Medical Education Claudia Chambers, MD. They have created a health sciences campus with multiple schools facilitating the opportunity to work together as a formal part of a simulation curriculum.
Creighton has found that students learn better by working together in these interprofessional teams than they do working in isolation. Students take these concepts to other activities, including community service locally and internationally (Mexico Rocky Point and Kino Border Nogales).
Jason Beste, MD runs the Creighton Arrupe Global Scholar program where students can serve in other countries while learning from other providers on how to care for people in their communities. The students selected for the Arrupe scholars are dual enrollment students and get a master’s degree in public health as part of their program.
At the direction of Kathryn Coan, MD, the Assistant Dean of Admissions, Creighton has made great progress in creating a medical School class that is reflective of the geographic population. Dr. Coan helps to recruit students who want to see justice in society that focus on addressing the disparities that permeate throughout healthcare. Under the guidance of Jaya Raj, MD the Dean of Diversity, Inclusion and Belonging, they have worked with Arizona State University (ASU) to create a funded summer health institute program geared toward high school students in the Phoenix area. This program helps to give students an in-depth exposure to health sciences professions with an opportunity to work with Creighton faculty and students. Creighton also facilitates a mini-medical school program three to four times a year for younger children in Phoenix, to help kids gain early exposure to the medical field. Furthermore, Creighton, recognizes the disparities in health care and have collaborated with the Virgin G. Piper health
Creighton has found that students learn better by working together in these interprofessional teams than they do in isolation.
disparities fellowship program at St Vincent de Paul to address some of these complex issues.
Research at Creighton has been a surprise in Phoenix, Arizona. Under the guidance of Dan Gridley, MD the Assistant Dean of Research, and the Assistant Chair of Research Jeffrey Curtis, MD they provide outstanding instruction for research design and have extensive research opportunities in all areas of medicine for their students. Although they do not require research, their students see great benefit in participating in research as they gain insight into the field of medicine. Creighton has witnessed a steady increase in research with their class of 2024 having produced an average of more than three peerreviewed publications per student.
One of the outstanding highlights of innovation in research at Creighton
is the creation of the Knowledge Donor Program, led by Hahn Soe-Lin, MD. This program allows surgery residents to perform surgical procedures on cadavers using a novel cadaveric fixation technique that maintains tissue fidelity and allows the surgeon to perform surgeries on the highest fidelity platform possible. The lungs ventilate mechanically, and expired donated blood products circulate through the cadaver so that tissues bleed when cut just like living tissue. This invaluable program is supported by the St. Joseph’s Foundation, the Flinn Foundation, and Creighton University School of Medicine.
Within the school of medicine, they also have a Physician Assistant Program (PAP) run by their inaugural program director Emily Babcock, MD. The program began in 2023 and Dr. Babcock and her team have worked with their clinical partners to create interdisciplinary clinical rotations for their students that will begin in September of 2024. The class size of PAP will increase from 36 to 56 students over the next three years.
As the United States grapples with the physician shortage, Creighton is also tackling mental health among its population. Physicians and medical students have some of the highest levels of depression, anxiety, and
suicide in any profession and the problem only appears to be increasing. Research is consistently showing improvement in mental health among physicians and students who give voluntary service. In the past Creighton has hosted a mental health ministry conference sponsored by Bishop Dolan of the Diocese of Phoenix where faith-based leaders around the Phoenix area gathered to discuss mental health challenges in their community and among physicians.
To help with the ongoing crisis, Creighton provides on-site counseling services on their campus to support the mental and emotional needs of their students. To help combat this issue students have formed a humanities interest group hosting artists, musicians, poets and others to present in both formal and informal settings to help our students in their journey of wholistic health.
At Creighton, they recognize that there are spiritual needs to be met and their inaugural Chaplain (Father Kevin Dilworth) offers counseling to the students as well as providing Catholic mass service at the University Campus Chapel twice a week.
CREIGHTON’S PHOENIX FUTURE
The impact in Phoenix has been significant for Creighton’s large health care providers, Valleywise and Dignity, in conjunction with St. Vincent de Paul to do their best to improve healthcare to all people throughout the area as they see a decline in admission rates of the uninsured.
As Dean Richardson steers his ship filled with medical students, faculty, and innovative ideas into the future... he would be remised if he did not give gratitude to the incredible donors that have given generously over the years and provide moral support. Additionally, community organizations and medical associations, such as the Maricopa County Medical Society (MCMS) that continue to advocate for medical professionals throughout Maricopa have been instrumental in external endorsement. Dean Richardson feels confident that Creighton will have the ability to expand and grow alongside their clinical partners into other areas throughout Arizona over the next ten years. Allowing for the opportunity to continue to provide services and treatments to the uninsured and marginalized community, while creating outstanding physicians. ■
By Desire’e Hardge, MBA Editor-in-Chief Arizona Physician dhardge@mcmsonline.com
RayLight A of
for the Underserved
DeShawn Taylor, MD
Women’s health and reproductive rights are hot button issues in today’s America. Yet, there are a few physicians unflinching and unafraid to help their patients ensure they receive the care they need. Dr. DeShawn Taylor is a ray of light for them. As a board-certified obstetrician and gynecologist in mid-town Phoenix, she has championed reproductive health services for underserved Arizonans for over 15 years.
DeShawn Taylor, MD, FACOG, MSc, born and raised in Los Angeles, CA has been an attending physician since 2005. She earned her medical degree from the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Dr. Taylor completed residency training at the Los Angeles County King/ Drew Medical Center and completed a Complex Family Planning Fellowship at the Los Angeles County University of Southern California Medical Center.
Upon beginning her medical education Dr. Taylor was conflicted as to whether to become a family medicine physician or an OB-GYN. After countless discussions with her mentors and practicing physicians, she decided “I like fixing things,” which made it quite clear for her that she wanted to perform surgeries to help her patients. Becoming an OB-GYN allowed her the opportunity to fix problems with surgery, but also allowed her to have longitudinal relationships with patients and their next generation of family.
WOMEN’S REPRODUCTIVE HEALTH AND REPRODUCTIVE JUSTICE
Dr. Taylor understands that her voice as a physician can be powerful. She understands that she isn’t only a medical professional but an ambassador for women’s reproductive rights and sexual health. She understands that her black female patients come to her because they want their OB-GYN to look like them, relate to their struggles, and be sincere and discreet.
In a time when women’s reproductive rights have been under a national microscope, Dr. Taylor has found ways to evolve her education and advocacy. Men are also her patients. She not only educates them on the importance of sexual health, but by connecting with her male patients, she feels they then in turn become better advocates for women in their lives and
for their rights. Also, it makes conversations men may have with women in their lives regarding sex and sexually transmitted infections (STIs) easier.
Dr. Taylor is committed in her work as an OB-GYN and advocate of women’s reproductive rights and sexual health to fighting misinformation. When it comes to access to abortion and contraceptive care, misinformation is rampant, especially in medically underserved communities. She is helping to change the current societal narratives around sexuality and reproductive health.
Reproductive justice for all through advocacy is a major part of Dr. Taylor’s work along with the services her practice provides. The right to bear children, not bear children, parent children in a safe & sustainable community, and bodily autonomy are the four major tenets of reproductive justice. Dr. Taylor shares, “advocacy and services just kind of tie themselves together at this moment and time.”
OWNING HER PRACTICE AND BECOMING A NON-PROFIT
After working for a few years in both clinics and hospitals, Dr. Taylor decided to open her own practice. What looked like a great idea because of a high demand for her services became a tough grind for Dr. Taylor during her time as a sole practitioner for the first 10 years. Lenders weren’t underwriting loans for all the services
her practice was providing for patients, she was working 7 days a week because she had a difficult time convincing other physicians to join her, Roe v Wade was being overturned, and her health started to deteriorate. Being diagnosed prediabetic was a game changer for her, she had to make some changes.
While in practice, Dr. Taylor always had an abundance of medical students, residents, and attending physicians wanting to learn abortion care. Yet, with all she was dealing with and the number of trainees, she just couldn’t meet the increasing demand for that training. That moved Dr. Taylor to create Desert Family Institute for Family Planning, a non-profit organization that has evolved into a reproductive justice organization. As a non-profit, her organization can offset costs of trainees, provide long-term birth control to uninsured peoples,’ as well as fund their community engagement activities, and fund her and her team’s salaries.
BEYOND HER PRACTICE
Dr. Taylor continues to help families in need. She’s a professor, does speaking engagements on behalf of
reproductive justice, advocates to reframe abortion as a social good, and has written a book, Undue Burden: A Black, Woman Physician on Being Christian and ProAbortion in the Reproductive Justice Movement, in which she shares stories on her life, her medical education, and practice.
Dr. Taylor truly walks the walk in being a champion for underserved women and families across the Valley as they seek access to reproductive and sexual health services. She’s continually working as a voice for the underserved by helping to remove the stigma from reproductive health and providing patient centered care. Her medical journey is inspiring and hopefully gives physicians of all ages and backgrounds just a little hope that their work is appreciated. ■
By Edward Araujo Managing Editor Arizona Physician earaujo@mcmsonline.com
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901 East Madison Street Phoenix, AZ 85034
A CONVERSATION WITH
Pediatrix
For over 36 years, Pediatrix physicians have been the pediatricians of choice for many north Phoenix residents and their children.
Arizona Physician recently sat down with both Ronald Serbin, MD, FAAP, and Jay Caruthers, Practice Administrator to discuss the practice and the programs and services they provide to patients.
Arizona Physician: Dr. Serbin, what is your history with Pediatrix?
DR. SERBIN: I started at Pediatrix in 1995 participating in a weekly community-based continuity clinic during my 2nd year of residency. After completing residency, I became an employed physician in 1997, and then an owner/partner in the practice in 1999.
AZP: Jay, how about you, what is your history at Pediatrix?
JAY: Prior to Pediatrix, I served in the US Air Force as a medic. I came to Pediatrix in 1994. I started in the back office and then was promoted to back-office assistant supervisor, then supervisor. Later, I held positions in front office & referral department supervisor at various times, then in 2018, I became Practice Manager.
AZP: Jay, can you share with us a brief history of Pediatrix?
JAY: Pediatrix was founded in 1986. The practice started as a small group of physicians, and both grew and shrank over the last few decades. At one time Pediatrix had three offices and 11 physician owners. Currently, there are two offices and six physician owners.
Pediatrix is very proud of its motto, “We Care for Kids,” which is why the practice always takes just about every insurance in the valley including AHCCCS. Also, one of the practice’s goals is to provide primary care services for as many kids in our community as possible. Pediatrix is proud to take care of it’s large Hispanic community by attempting to hire Spanish speaking bilingual physicians, mid-level practitioners, and staff. In the same theme, we have added more female physicians to better serve our female patients.
The last five years have been challenging for Pediatrix due to retirements from founding physician owners. Yet, our current physician ownership group has not only adjusted but through its flexibility moving forward is moving the practice in the right direction.
AZP: Dr. Serbin, can you share what pediatrics services you provide, and which are the most popular with patients?
DR. SERBIN: My personal practice has evolved to caring for children with complex special needs, mental health problems, along with routine medical care. I now see children whose parents I cared for when they were born.
I learned the difference between caring for a patient and taking care of an illness when my wife was treated for metastatic melanoma. Families value the care I provide to their child, accessibility to my services, and my collaboration of their children’s health care needs with their child’s medical team of providers.
One of the founding pediatricians in our practice cared for special needs children and participated in community organizations to advocate for children and pediatricians. As a result, I became experienced caring for children with special needs children in the practice. In addition, I have become involved with multiple community organizations that advocate for children’s healthcare and pediatrician’s medical care. Being involved with these community organizations has enabled me to build relationships with community providers and organizations despite the present trend of isolation of community-based practices from the hospital setting.
AZP: Pediatrix has two locations in the West Valley, what makes it stand out from other pediatric groups?
DR. SERBIN: Our two offices are in North Phoenix. Like other community-based clinics, we are accessible to our families. One of our offices is open on Saturdays all year and Sundays during the school year. We are available to see sick children for same day appointments. Our practice has easy access to care to be consumer friendly, but more importantly, to prevent urgent care and emergency room visits.
AZP: Jay, Pediatrix has two locations within Maricopa County, are there any thoughts on expanding beyond those two?
JAY: Currently there isn’t much interest in expanding within the group. We used to have three offices and could easily purchase another. Yet, the biggest challenge we have been facing is finding physicians who want to work the way you need to work in primary care pediatrics. We could buy buildings, we could populate our buildings with staff and patients, yet without enough pediatricians, it just doesn’t make sense. We employ nurse practitioners and physician assistants, yet the Pediatrix way is always physician driven.
AZP: Dr. Serbin can you share with us some of the changes you’ve seen in pediatrics in the last 10 years. How do those changes affect Pediatrix?
DR. SERBIN: There are multiple changes that have occurred since I started practicing in 1997. First, the change from paper charts to the electronic medical
record. My practice made the transition in 2001 to electronic medical records. Previously we had to wait 1-2 weeks for the dictated paper transcription to be placed into an unorganized manila folder. Now, I have immediate access to the chart of a patient that was seen by another provider at my office or our other office. In addition, I have access to charts from some hospital systems of the care received at the urgent care, emergency department, during hospitalization or from the specialty clinic.
Another drastic change is my office solely provides outpatient care due to the innovation of the hospitalist caring for hospitalized patients. Our practice used to care for children at 7 hospitals, that included ill patients we admitted, ill newborns, and healthy newborns. We no longer see any patients in the hospital setting. This has transitioned care into a hospital based corporate like setting. When I first started practice, and I called the hospital for any reason, the resident, specialist, or nurse responded to me by name, whether it was “hello Ron,” or “Dr. Serbin.” Now, the most common response when I call the hospital is “how do you spell your name? and what practice are you from?” The last time I visited one of my hospitalized patients, the lobby staff would not allow me to go to the patient bedside until I obtained approval from the family even though I admitted the child to the hospital.
In addition, our office used to be open 8 AM- 8 PM Monday through Friday, 8 AM - 4 PM Saturday and Sunday, open every day except major holidays, and rounded on at 7 hospitals. Now we are open 8 AM-5 PM Monday through Friday, 8 AM-11:30 Saturdays, 8-11:30 on Sundays during the school year, and off during most holidays.
Another challenge is adapting to the recommended changes in care management. We need to incorporate more screening tools and preventative interventions during office visits. These adaptations take time to perform yet don’t adequate reimbursement for the time spent incorporating theses changes to produce the revenue necessary to stay profitable.
AZP: Jay, what do you see are the largest obstacles in running a multi-location group practice today?
JAY: Pediatricians aren’t as easy to recruit as we always hope. Also, the cost of running a private practice group is becoming more and more difficult. Staff salaries, benefits, and medical supplies continue to rise. These cost rises are not only at times unpredictable but at times make it close to impossible to remain profitable. Reimbursement rates from insurance companies continue to be less than satisfactory. Finally, recent events like the COVID-19 pandemic didn’t help either, creating many problems for the practice.
AZP: Are there any technological trends that Pediatrix is taking advantage of to better help its patients?
DR. SERBIN: As mentioned, we started utilizing electronic medical records in 2001. Also, our office manager promotes our practice on various social media platforms.
AZP: How are you and Pediatrix keeping your patients informed/updated on medical/public health issues concerning their children?
DR. SERBIN: The best way to educate families about health issues is during an office visit. Our office is proactive and attempts to identify the children who are due for a well exam and contact their families to schedule an appointment. This allows us to provide families with objective health education and resources. Interacting with families during their well exam visits allows for dialogue and develops trust in the physical
and patient relationship. We also have information on our website and various social media platforms.
AZP: How many other types of healthcare professionals are working at Pediatrix? Do you see advantages or disadvantages in practices using other medical professionals like nurse practitioners and physician assistants?
DR. SERBIN: Our healthcare team includes physicians, physician assistants, nurse practitioners, an office manager, front office supervisors, back-office supervisors, medical assistants, care coordinators, front office personnel, billing staff, and laboratory. Every staff member is a vital member of the team. If you don’t have a team of office staff who work together, the office does not function efficiently, the staff is not happy, and ultimately patient care and customer service is compromised.
AZP: What does the future hold for Pediatrix?
DR. SERBIN: One big challenge is managing a profitable medical practice in the present economic state of medicine. Inflation has increased the fixed costs of operating a medical office, yet the reimbursement for our medical services has not increased relative to the cost of doing business. For example, if the plumber charges me $100 for their service, I pay the plumber $100. When I first started practicing, we were reimbursed 65% of our charge. Presently, our reimbursement rate is 35% of our charge. The insurance companies who reimburse us are a barrier to practicing primary care medicine and the medical home model. In my opinion, if the insurance companies helped support primary care physicians financially and
gave community based primary care physicians more resources to be efficient in our care of patients, the long-term overall cost of providing cost would be less and the medical home would be improved.
In the present state of animosity in our national and world affairs, we need to continue to progress to work together and not against each other to make our own lives more enjoyable, make the world a better place, and provide for the future of our children and their children. Everyone deserves to hear thank you and see more smiles in their life. ■
Pediatrix
By the Numbers
Founded in 1986
Physicians | 7 MDs and 1 DO
1 Nurse Practitioner
2 Physician Assistants
Services and Programs
Well Checks, Sports Physicals, ADD/ADHD diagnosing and treatment, Circumcisions, Immunizations, Sick Visits, Weekend Sick and Well
2 Office Locations in Phoenix
Connect with Pediatrix pediatrixmd.com | (602) 866-0550
TOP SPECIALTY | SURGERY
OVERVIEW | Arizona Advanced Surgery (AAS) provides patients with the highest quality surgical care and the latest surgical techniques. Surgeons at AAS deliver expert surgical care while minimizing disruption to patients’ lives. They routinely perform minimally invasive procedures that dramatically reduce risks and recovery time.
SERVICES AND CONDITIONS TREATED | Bariatric surgery, colon & rectal surgery, general surgery, laparoscopic surgery procedures, plastic surgery, robotic surgery, surgical oncology, trauma surgery, and vascular surgery.
NUMBER OF PHYSICIANS | 45
LOCATIONS | 14 offices in Chandler, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, and Surprise
MAIN OFFICE | 2945 S Dobson Rd, Mesa, AZ 85202 480-969-4138
WEBSITE | arizonaadvancedsurgery.com
OVERVIEW | As the foremost urogynecology practice in Phoenix, Arizona, Valley Urogynecology Associates offers exemplary care to patients with urinary and gynecologic issues. Valley Urogynecology Associates emphasizes a strong quality of life for every patient. The team offers a variety of treatment options, from conservative nonsurgical care, like lifestyle changes and medication, to advanced treatments, including minimally invasive vaginal surgery and robotic surgery.
SERVICES AND CONDITIONS TREATED | Hysterectomies, urinary incontinence, thermiVA, overactive bladders, fecal incontinence, pelvic organ prolapse, sacral nerve stimulation, bladder Botox, Vesicovaginal fistula, vaginal suspension, rectovaginal fistula, robotic surgery, laparoscopic surgery, and urethral bulking.
NUMBER OF PHYSICIANS | 4
LOCATIONS | 1 office in Phoenix
MAIN OFFICE | 1616 E Maryland Ave, Phoenix, AZ 85016 602-788-1521
WEBSITE | valleyurogynecology.com
TOP SPECIALTY | PEDIATRICS
OVERVIEW | Pediatrix physicians and staff focus on the overall well-being of children. They believe each child is a special individual; thus, they consider the specific needs of the child at each visit. Likewise, Pediatrix address parents’ concerns to help families meet the needs of their children. In cases of children with special needs, Pediatrix coordinates referral care from specialists to ensure the process of care moves smoothly for parents. Children not only experience special attention at Pediatrix; they also receive the finest medical care.
SERVICES AND CONDITIONS TREATED | Care of premature infants, care for children with special needs, adolescent care, ADHD management, pediatric nutrition & obesity prevention.
NUMBER OF PHYSICIANS | 8
LOCATIONS | 2 offices in Phoenix (Black Canyon & Happy Valley)
MAIN OFFICE | 15650 N Black Canyon Hwy, STE 100, Phoenix, AZ 85053 | 602-866-0550
WEBSITE | pediatrixmd.com
OVERVIEW | The doctors at Vascular & Interventional Partners are renowned in the Phoenix area for their knowledge and specialized procedural skills. Our expertise comes from decades of combined experience treating some of the most complex medical conditions in Arizona. Our team’s commitment to improving the health and wellness of our patients has helped us become one of the most respected interventional radiology (IR) divisions in the state.
SERVICES AND CONDITIONS TREATED | Oncology, venous disease, neurovascular, men & women’s health, spine care, dialysis access, Gi interventions, arterial disease treatment, join pain treatment.
NUMBER OF PHYSICIANS | 7
LOCATIONS | 2 offices in Scottsdale and Glendale
MAIN OFFICE | 22455 N Miller Rd #B100, Scottsdale, AZ 85255 | 480-613-3445
WEBSITE | vipinternational.com
OVERVIEW | Valley ENT is a multi-practice physician group that specializes in otolaryngology, allergy, audiology, and facial plastics. No matter the ear, nose, and throat problem, the physicians and providers at Valley ENT can take care of the problem with expertise and care.
SERVICES AND CONDITIONS TREATED | Adult ENT services, allergies & asthma, facial/cosmetic surgery, snoring & sleep apnea, dizziness & balance, head & neck cancer, swallowing & speech issues, hearing loss & hearing aids, sinus conditions & nasal surgery, thyroid, parathyroid & salivary issues.
NUMBER OF PHYSICIANS | 39
LOCATIONS | 18 offices in Phoenix, Glendale, Chandler, Mesa, Scottsdale, Flagstaff, Green Valley, Sierra Vista, and Tucson
MAIN OFFICE | 9097 E Desert Cove, STE 250, Scottsdale, AZ 85260 | 480-614-0499
WEBSITE | azvent.com
TOP SPECIALTY | NEPHROLOGY
OVERVIEW | DKA physicians are tireless advocates for Arizona patients vulnerable or already suffering from CKD and those experiencing end-stage renal disease (ESRD). Their mission is to meet the varied needs of each patient, provide value and excellence in their care, and work to improve every patient’s quality of life.
SERVICES AND CONDITIONS TREATED | Chronic kidney disease treatment, kidney transplant management, kidney stone management, kidney transplants, dialysis, diabetic neuropathy, hypertension treatment, hematuria.
NUMBER OF PHYSICIANS | 14
LOCATIONS | 16 offices in Phoenix, Avondale, Chandler, Mesa, Casa Grande, Florence, Gilbert, Globe, Lake Havasu, Maricopa, Prescott, San Tan Valley, Show Low, and Sun Lakes.
MAIN OFFICE | 612 W Baseline Rd, Mesa, AZ 85210 480-834-9039
WEBSITE | desertkidney.com
OVERVIEW | DISC is an orthopedic spine center of excellence practice serving spine patients in the greater Phoenix, Arizona area. DISC surgeons treat a wide array of spine conditions such as herniated disc, sciatica, spinal stenosis, and degenerative disc disease. DISC provides compassionate and customized patient care to those suffering in pain.
SERVICES AND CONDITIONS TREATED | Artificial disc replacement, endoscopic spine surgery, selective endoscopic discectomy, endoscopic visualized dorsal rhizotomy, and endoscopic foraminoplasty.
NUMBER OF PHYSICIANS | 5
LOCATIONS | 6 offices in Phoenix, Gilbert, Glendale, and Scottsdale
MAIN OFFICE | 1635 E Myrtle Ave, STE 400, Phoenix, AZ 85020 | 602-944-2900
WEBSITE | sciatica.com
TOP SPECIALTY | OTOLARYNGOLOGY
OVERVIEW | AOC provides multiple levels of comprehensive primary ENT care including the diagnosis and management of all diseases of the ears, nose, throat, and sinuses.
SERVICES AND CONDITIONS TREATED | Management of pediatric airway, cancer, skill base surgery, neuro-otology, advanced head & neck surgery, craniofacial surgery, ENT diseases, pediatric otolaryngology, laryngology, endoscopic sinus surgery, audiology & hearing aids, voice & swallowing disorders, thyroid & parathyroid.
NUMBER OF PHYSICIANS | 8
LOCATIONS | 3 offices in Phoenix, Glendale, and Mesa
MAIN OFFICE | 4530 E Shea Blvd, STE 180, AZ 85028 602-264-4834
WEBSITE | aocphysicians.com
TOP SPECIALTY | OPHTHALMOLOGY
OVERVIEW | Associated Retinal Consultants has an experienced team of Arizona eye specialists that diagnose and treat vision problems. Their focus is on the retina and macula (the back of the eye) and the vitreous humor (gel like tissue) in the eye.
SERVICES AND CONDITIONS TREATED | Retinal diseases, ocular oncology, inherited retinal disease, retina surgery, and clinical trials.
NUMBER OF PHYSICIANS | 10
LOCATIONS | 13 offices in Phoenix, Gilbert, Goodyear, Mesa, Scottsdale, Peoria, Prescott Valley, Prescott, Casa Grande, Cottonwood, Flagstaff, Payson, and Sedona.
MAIN OFFICE | 1750 E Glendale Ave, Phoenix, AZ 85020 602-242-4928
WEBSITE | associatedretinalconsultants.com
TOP SPECIALTY | RADIATION ONCOLOGY
OVERVIEW | Radiation Oncologists of Central Arizona, LLP (ROCA) has been offering compassionate, cutting-edge cancer treatment to Valley residents for over 20 years at the premier hospital-based cancer centers in metro Phoenix. ROCA physicians are internationally recognized leaders in advanced radiotherapy technology and have introduced state-of-the-art therapies to the Valley. ROCA physicians have also provided Arizona’s cancer patients access to clinical trials through collaborative research organizations.
SERVICES AND CONDITIONS TREATED | Lung cancer, breast cancer, prostate cancer, brain cancer, trigeminal neuralgia, abdominal cancer, acoustic neuroma, and arteriovenous malformations (AVM).
NUMBER OF PHYSICIANS | 4
LOCATIONS | 1 office in Phoenix
MAIN OFFICE | 4611 E Shea Blvd, STE 120, Phoenix, AZ 85028 602-441-3845
WEBSITE | phoenixcyberknifecenter.com
TOP SPECIALTY | KIDNEY, LIVER, & PANCREAS SURGERY
OVERVIEW | Arizona Transplant Associates has continued to wage war on cancer for decades.
SERVICES AND CONDITIONS TREATED | Whipple procedures, liver resections, liver transplants, kidney transplants, kidneypancreas transplants, pancreas transplants, and other pancreas & bile duct resections.
NUMBER OF PHYSICIANS | 6
LOCATIONS | 1 office in Phoenix
MAIN OFFICE | 2218 N 3rd Street, Phoenix, AZ 85004
602-252-2543
WEBSITE | aztransplant.com
TOP SPECIALTY | OPHTHALMOLOGY
OVERVIEW | At Retinal Consultants of Arizona, they diagnose and find new innovative treatments for retinal conditions. Their goal is to provide patients the best possible outcomes for their unique retinal needs.
SERVICES AND CONDITIONS TREATED | Diabetic macular edema, diabetic retinopathy, flashes, floaters, macular degeneration, macular holes, macular pucker, posterior vitreous separation, retinal artery occlusions, retinal detachment, retinal tears, retinal vein occlusions, and uveitis
NUMBER OF PHYSICIANS | 7
LOCATIONS | 15 offices in Phoenix, Gilbert, Mesa, Peoria, Scottsdale, Bullhead City, Flagstaff, Kingman, Payson, Prescott, Yuma, and Yuma Foothills
MAIN OFFICE | 1101 E Missouri Ave, Phoenix, AZ 85014 602-222-2221
WEBSITE | retinalconsultantsaz.com
OVERVIEW | At Arizona Preferred Surgeons, their surgeons are skilled in complex decision making and diagnosis, as well as treatment and management.
SERVICES AND CONDITIONS TREATED | From anal fistula & fissures, appendectomies, breast surgery, colon cancer surgery, colonoscopies & upper endoscopies, Crohn’s & Ulcerative colitis, diverticulitis, fecal incontinence, gallbladder surgery, gastric resection, hernia surgery, hemorrhoids, and Nissen Fundoplication.
NUMBER OF PHYSICIANS | 3
LOCATIONS | 1 office in Glendale
MAIN OFFICE | 18699 N 67th Ave, Glendale, AZ 85308
602-995-0822
WEBSITE | azpreferredsurgeons.com
TOP SPECIALTY | OPTHALMOLOGY
OVERVIEW | Cornea Consultants of Arizona has been serving patients of all ages for a wide variety of ophthalmic conditions of the cornea and anterior segment for the past 35 years. Each of their physicians are board certified and have completed over 13 years of training including medical school, internship, ophthalmology residency, and an additional fellowship year in cornea, external disease, and refractive surgery.
SERVICES AND CONDITIONS TREATED | Cornea transplant, dry eyes/external diseases, investigative trials, laser vision correction, and premium cataract surgery.
NUMBER OF PHYSICIANS | 3
LOCATIONS | 4 offices in Phoenix, Chandler, Peoria, and Prescott Valley
MAIN OFFICE | 3815 E Bell Rd, STE 2500, Phoenix, AZ 85032 602-258-4321
WEBSITE | corneaaz.com
TOP SPECIALTY | DERMATOLOGY
OVERVIEW | Arizona Dermatology is proud to be a leader in the skin care industry and they strive to provide the highestquality medical dermatology, skin cancer treatments, cosmetic procedures, and med spa aesthetic services in Arizona. They use advanced techniques, expertise, and state of the art technology that allow them to provide unparalleled skin care results.
SERVICES AND CONDITIONS TREATED | Medical Dermatology (wart removal, acne treatments, psoriasis treatments, rosacea treatments, vitiligo treatments, melasma treatments), skin cancer (skin cancer screening, Mohs therapy skin cancer treatment), Botox, facial fillers, and Medspa services (intense pulse light therapy (IPL), micro-needling, chemical peels, vascular laser, dermaplaning, and microdermabrasion).
NUMBER OF PHYSICIANS | 6
LOCATIONS | 5 offices in Phoenix, Paradise Valley, Apache Junction, Mesa, and Show Low
MAIN OFFICE | 4835 E Cactus Rd, STE 155, Scottsdale, AZ 85254 | 602-996-3050
WEBSITE | arizonaderm.com
TOP SPECIALTY | PEDIATRICS
OVERVIEW | Pleasant Pediatrics was founded in 2008 by a devoted husband-wife team with a vision of providing compassionate, family-centered care. The Pleasant Pediatrics logo of three joyful children (inspired by the founders’ triplets) represents their inspirations and commitment to nurturing every child’s wellbeing.
SERVICES AND CONDITIONS TREATED | Routine well child exams, sports physicals for school, immunizations, TB skin testing, hemoglobin, urinalysis, rapid strep treatment, flu testing, pregnancy testing, antibiotic injections, circumcision, ear lavage, frenectomy (tongue tie), umbilical granuloma, and nebulizer treatments.
NUMBER OF PHYSICIANS | 16
LOCATIONS | 8 offices in Peoria, Glendale, Ahwatukee, and Phoenix
MAIN OFFICE | 9059 W Lake Pleasant Pkwy, STE E540, Peoria, AZ 85382 | 623-322-3380
WEBSITE | pleasantpediatrics.com
with MICA because of their strong the Maricopa County Medical Society. the longstanding, positive reputation maintained in the medical community, as an founded by physicians and for physicians.” Fadul, MCMS Past President
“I signed up with MICA because of their strong support for the Maricopa County Medical Society. I appreciate the longstanding, positive reputation MICA has maintained in the medical community, as an organization founded by physicians and for physicians.”
– Dr. Zaid Fadul, MCMS Past President
What Sets Us Apart?
Us Apart?
• Financial strength with one of the strongest balance sheets among carriers
• $730 million in dividends returned to policyholders since inception
Financial strength with one of the strongest balance sheets among carriers million in dividends returned to policyholders since inception
• Over $100 million in dividends returned in the last 5 years
• Cyber Liability and Regulatory Defense Coverage at no additional charge
the last
• Flexible coverage options and discounts available for qualified members
