Minnesota Children's Museum of Rochester Program Report 2012

ceptional power of play x e , e l b i d e r The undeniable, inc

2012 ANNUAL PROGRAM REPORT

le, yet also profound. p m i s s i y a l P

THE BREATHTAKING POSSIBILITIES OF PLAY After five years of hard work and anticipation, Minnesota Children’s Museum of Rochester (MCMR) opened its doors on April 5, 2012 to parents and children eager to explore the long-awaited museum.

Rochester was chosen as the Museum's first satellite location because of its high number of young families and the groundswell of community support generated by the former Children's Museum of Rochester Board of Directors, which now functions as MCMR's advisory board. Thanks to generous support from the Arts and Cultural Heritage Fund of the Legacy Amendment, the opening of a satellite museum in Rochester realizes Minnesota Children’s Museum’s goal of reaching more children across the state with high-quality play and learning experiences.

Less than a year after opening, MCMR has exceeded initial projections for attendance, membership sales and contributed revenue, proving the community need, desire and demand for a children’s museum in one of Minnesota’s fastest growing cities.

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OPERATING FUND ACTIVITIES For the twelve months ending June 30, 2012 SUPPORT AND REVENUE In-Kind Grants & Restricted Releases

$

10,837 407,519

Museum Admissions Memberships Program Income TOTAL SUPPORT AND REVENUE

Rochester incurred $458,678 in total expenses during its first year of operations, which included Capital Improvements to prepare the space to welcome the children and families of the community. Capital Improvements represented 39% of total expenditures. During the first three operational months (April – June) in which the Museum opened its doors to visitors, 33% of expenditures went towards program expenses; 12% for administration; 10% for marketing and promotions and 6% for fundraising.

25,136 7,315

EXPENSES

SUPPORT & REVENUE $ 450,807

39%

EXPENSES Program Administrative Marketing & Promotion Fundraising

$ 150,582 52,790 45,253 29,257

TOTAL EXPENSES

$ 277,882

Net Surplus/(Deficit)

$ 172,925

CAPITAL ADDITIONS Building/Equipment

$ 180,796

2% 92% 33%

6% 10% 12%

● ● ●

Grants and Contributions* Museum Admissions Memberships

● ● ● ● ●

Fundraising Marketing and Promotion Management Program Capital Additions

*Minnesota Children’s Museum of Rochester is funded largely in part by the Arts & Cultural Heritage Fund as part of the State of Minnesota Clean Water, Land & Legacy Amendment.

TOTAL CAPITAL ADDITIONS NET SURPLUS/(DEFICIT) AFTER CAPITAL EXPENDITURES

6%

$

(7,871)

Unaudited financial statement

ducator, a creative catalyst. e t s e n r a e Play is a mighty motivator, an

STARTING ON A SOLID, PLAYFUL FOUNDATION • Welcomed over 1,000 eager Rochesterarea visitors in the first week.

• Greeted 9,289 guests by the end of fiscal year 2012, far surpassing attendance projections.

• Projected to serve 30,000 visitors with playful, fun learning experiences during first full year of operation.

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THE GIFT-GIVERS, DREAM-MAKERS AND BENEFACTORS OF PLAY Thank you so much for your support. This list recognizes donors who gave between July 1, 2011 and June 30, 2012. Minnesota Children’s Museum of Rochester apologizes for any errors or omissions.

Corporate, Foundation and Government Donors $500,000+ State of Minnesota $25,000-$49,999 Children’s Museum of Rochester $10,000-$24,999 The Mayo Foundation $5,000 - $9,999 Custom Alarm Think Mutual Bank Walmart Stores $1,000-$2,499 Dunlap & Seeger, P.A. Rotary Club of Rochester The Walmart Foundation Tile by Design $250-$999 Seneca Foods Foundation

Individual Donors $2,500+ Gus and Ann Chafoulias $1,000-$2,499 Melissa and Robert Brinkman Mary and Edward Clark Leigh and Judy Johnson Curt and Becky Seavey Mr. and Mrs. James F. Sloan Nicci and James Watson $500-$999 Donna Christiansen The Devine Family Dianne and Scott Krizan Barb and Bill Poblete Kula Shives Christina and Jeremy Stevens Richard Curtis and Hilary Stonelake-Curtis $250-$499 Audrey Betcher and John Brockman Amanda and Adam Breininger Karyl and Dan Corcoran Nicholas DeVogel

Lissette M. Hauger and Warren Hauger John Heizer Shelley and Jeff Henry Amie and Lyell Jones Jordan and Dara Kautz Timothy and Jill Mullenbach William and Johnie Plummer The Remmes Family David and Rachel Strauss Carley and William Stuber Melanie and Anthony Tschida Angela Burns Wren $150-$249 Gail Baker $50-$149 Ann Becker Peterson and Adam Peterson Ms. Kathleen Benson Jane Campion Francis and Regina Gausz Senator Carla Nelson Michon Rogers James R. Salutz and Margaret M. Brandl Janet and Steven Strauss Jessica A. Turgeon

ing through play n r a e l s ’ n e r d l Sparking chi

2012-13 ROCHESTER ADVISORY BOARD Melissa Brinkman, Chair Shaylene Baumbach Diane Johnson Becky Seavey

Erin Sexton Hilary Stonelake-Curtis Teresa Thompson Tripp Welch

Minnesota Children’s Museum of Rochester is a satellite museum of the St. Paul location. For more information about the Museum, please visit MCM.org to review the Minnesota Children’s Museum’s 2012 Annual Report.

Rochester.MCM.org