B2B Ecommerce Best Practices B2B Ecommerce Best Practices for COVID-19 and Beyond
B2B Ecommerce Best Practices in COVID-19:
Enable User ProfileBased Permissions. By having user-profile based permissions on your B2B eCommerce store, you simplify the process of knowledge transfer without compromising the relationship. If COVID-19 has impacted a Purchase Manager at your old client XYZ Inc., whoever is replacing his/her duties at the company can simply access this user account and place the order.
Proactively Showcase Inventories You can show the real-time availability of inventories on your platform to your B2B buyers, you will help them plan their procurements easily. They might not buy from you if you do not have the inventory, but they will remember your transparent operations that saved their time.
Secure Customer and Enterprise Data The Security Magazine has identified Ransomware, DDoS Attacks, and Cloud Vulnerabilities among the most common cyber threats. Your enterprise and customer data must be secured on servers, in transit, and while being downloaded. This would necessitate advanced encryption and firewalls across your transactions, servers, and cloud data.
Restrict Your Delivery Zones While every business understands that the supply chains have become more vulnerable to unforeseeable delays, it still accounts for the loss of time and resources if an order gets cancelled by the seller. Instead of reacting to the situation and retracting supplies to areas where the risk of infections is growing, your B2B online store should allow you to restrict delivery zones.
Support No-Contact Ordering No-contact ordering became a key trend in 2020, as businesses understood that they had to safeguard their human capital without letting their business continuity get affected. This meant that the sellers had to adapt their approach and provide digital buying solutions. Your B2B eCommerce store in itself is a step in the right direction
Offer Customized Pricing You can offer your buyers customized pricing to ease the burden just a little bit. The principle would be to give more discounts to the smaller buyers who might need additional help. But each business has different priorities.
Streamline Communication Systems Your or your customers’ employees might get impacted by COVID-19. But, this should not break the communication channels you have already established. For instance – if your sales team used to visit the customer locations and inform them about available offers & take orders, email alerts and push notifications on your B2B online store should now shoulder this responsibility.
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