Hamilton County Business Magazine June/July 2013 by Mike Corbett

Focus: Green/Agriculture

JUNE • JULY 2013

Meet Tim Monger Hamilton County Alliance President and CEO

Plus… • Cities Revise Sign Regulations • Reynolds Heads North • Atlanta Gets a Second Restaurant

Wellbrooke of Westfield An Open Invitation

Early visitors have said that the 65,000 square foot center looks and feels more like a resort hotel than a nursing home or rehab clinic. Wellbrooke of Westfield General Manager Phil Heer points out that it’s all by design, because the common spaces are built to encourage interaction, not separation.

More Than A Building

integral part of Wellbrooke. and art space, outdoor courtyards and walking paths, all located in Westfield, Indiana, United States To learn more about Wellbrooke what will be a very active, vibrant of Westfield, call (317) 804-8044. park setting. Visitors are welcome at any time; no appointment is necessary. From US Hwy 31 N, turn left A Center to Gather on 191st Street then left onto the All residents and guests of Access Road to 186th Street. Mainstreet Westfield - Exterior Rendering Wellbrooke, as well as family, friends and the community, are 191 Street invited to take advantage of all the Center’s numerous amenities: • Dining: casual and formal choices with flexible meal times, including “take out” from one of the restaurants or bistro

Access Road to 186th Street

Slated to open in early summer, the new Wellbrooke of Westfield Center for Health and Wellness integrates three areas of care into one freestanding center. Located on 7.5 acres in Grand Park Village, Wellbrooke includes three distinct lifestyle choices including shortterm rehabilitative care and long-term care suites, along with service-rich residential assisted living apartments.

Grand Park

186th Street

• Happy Hour: a full-service pub • Salon & Spa: Manicures, pedicures, and full-service hair salon • Dry Cleaning: pick-up and drop-off service Wellbrooke of Westfield’s approach to health services is based on its LifeSTYLE Promise™. Heer explains, “We offer individualized service unique to the mature market, characterized by concierge-style hospitality and resident preferences, assuring choice, control and flexibility.”

When Mainstreet Property Group developed plans for the $13.5 million dollar Health and Wellness Center, they focused on bringing the community together and tapping into the natural beauty of the Grand Park Village setting. The plan was realized in (317) 804-8044 0 mi 0.5 the form of the Center’s Residents andAll guests, their Copyright © andbright, (P) 1988–2010 Microsoft Corporation and/or its suppliers. rights reserved. http://www.microsoft.com/mappoint/ Certain mapping and direction data © 2010 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from186th Canadian authorities, including: © Her Majesty the Queen in Right of 937 E. Street Ontario.and NAVTEQ and NAVTEQ ON BOARD family, are trademarksfriends of NAVTEQ. ©and 2010 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2010 by Ap window-filled foyer numerous the community reserved. Westfield, IN 46074 in- and out-of-doors gathering are invited to take part in daily life, www.WellbrookeOfWestfield.com spaces, including several dining and the social, educational and venues, big-screen theater, music cultural experiences that are an

Keep your mortgage close to home.

Jeff Henderson

Now more than ever, it makes sense to finance or refinance your home with a trusted mortgage partner as invested in the community as you are. Thatâ&#x20AC;&#x2122;s why so many of our neighbors turn to First Farmers Bank & Trust for straight talk, honest answers and mortgage programs that work.

Dirk Webster

Kokomo (765) 864-0688 NM LS # 562067

Kokomo (765) 453-9100 NM LS # 562084

Aimee Romero

Susan Powell

We have a wide range of mortgage programs, plus advantages that can save you time and money:

Local Lender, Local Servicing Debt Consolidation Loans

Rapid Closings Low-cost Mortgage Insurance or Noinsurance Options

Greentown (765) 628-3309 NM LS # 452032

Tipton (765) 675-7676 NM LS # 562077

Put your mortgage on the Apply online and receive an approval in a few minutes! Plus, youâ&#x20AC;&#x2122;ll still receive the personal attention and knowledgeable answers from the mortgage professionals you know and trust. Visit FFBT.com to get started.

www.FFBT.com (800) 371-3316 toll-free Member FDIC Institution # 478756

June / July 2013

www.hamiltoncoutybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 317-774-7747 Editor/Publisher

Mike Corbett

Features

12 14 18 20 22 24 25 28 35

Tim Monger

Sign Ordinances Urban Farmer Reynolds Farm Equipment EF Marburger Dining Out Retail Roundabout Chamber Pages Business Resource Directory Cover photo by Mark Lee

mcorbett@hamiltoncountybusiness.com Creative Director

Bridget Gurtowsky

bridget@gurtowskygraphics.com

Columns 8

Entrepreneur

Management

Ethics

History

Correspondents Robert Annis noeraser@yahoo.com  Deb Buehler deb@thesweetestwords.com Jeff Curts jcurts@att.net Rosalyn Demaree ros_demaree@hotmail.com Shari Held sharih@comcast.net Samantha Hyde samantharhyde@gmail.com Andrew Hemmerlein andrewhemmerlein@gmail.com Pat Pickett pat@pickettandassociates.com Contributors Emmett Dulaney DBA eadulaney@anderson.edu David Heighway heighwayd@earthlink.net Dr. Charles Waldo cnwaldo@comcast.net William J. Wilhelm PhD wwilhelm@indstate.edu Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication

Subscription $20/year To subscribe or advertise, contact Mike Corbett at

June • July 2013 • Hamilton County Business Magazine

our field of expertise

is helping you succeed.

Now

There’s no one way Campbell Kyle Proffitt helps today’s local agribusinesses succeed. There are lots of ways. Our experienced, multidisciplinary team specializes in areas of the law that are of vital interest to farm families and businesses, including employment and business law. If you’re looking for a firm with unmatched experience, an affinity for agribusiness and deep roots in this community, speak to us.

Open

Compou indepe nding Pharm ndently acy owned 102 E. Carme l Dr.(ne xt to Tur key

Come

in an d mee t

• Low Prescr • All insu ipti rance on Prices • Free Eve pla • We delivery in ns welcom ryday e bill insu Car rance mel

us!

M-F

Hill) 31 9-7 SAT on all compou 9-3 SU 7-573 nds -4004 N CLOS www.v ED aluscr ipt.net

Business Law Succession Planning Employment Law Covenants Not To Compete Estate Planning Trusts Wills Real Estate Zoning Land Use and much more. n

Carmel

317.846.6514

Noblesville

317. 773.2090

Visit us today at CKPLaw.com

biz ag hmltn co biz 4.96x4.96 ckp 007.indd 3

4/29/13 5:01 PM

Pass The Time with your

Old Man new Friends rOwdie Fans.

There’s something for everyone at Victory Field. Come celebrate summer.

Get your seats today at IndyIndians.com

June • July 2013 • Hamilton County Business Magazine

Letter from the Editor June • July 2013 Some great news on the preservation front recently. One of Carmel’s oldest homes (it’s actually in Clay Township), the McShane House, will be renovated and restored to its original purpose as a single family home. The 127 year Italianate went to auction last fall and you never know what will become of these historic properties when that happens. Fortunately, Indiana Landmarks was among the bidders and bought it. This Spring, they sold it to a young family with the energy, ambition and skills to restore it to its original glory. There have been far too many instances where these stories don’t turn out so well, so it’s always a pleasure to report the ones that do. Best of luck to the Ehrgott family; you got a beauty. And thank you for making the effort to preserve our heritage.

Michigan Left

Mike Corbett Editor and Publisher

Have you tried a Michigan left yet? The new traffic arrangement at 96th and Allisonville Road opened a month or two ago. A left turn now involves three traffic signals instead of one but the lack of a left turn lane is supposed to help make up for the added inconvenience. I presume the lights are designed to cycle more often because we don’t have to wait for leftturning traffic. I’ve only tried it once and all three lights were green, so it was a rather pleasant experience. I don’t think it would have been as pleasant if any of them had been red, and especially if all three had been red. It’s a little odd doing a u-turn in front of oncoming traffic (stopped by a light) but I’m willing to play along and see how they work. Roundabouts were strange at one time too. I’m withholding judgment until I try it a few more times.

Atlanta It’s purely a coincidence that we have not one, but two stories out of Atlanta this edition. Reynolds Farm Equipment, based in Fishers for years, is building a new headquarters in Atlanta this year, though it will be keeping its Fishers facility as a showroom (including the holiday light display). It’ll join Beck’s Hybrids as a major Atlanta employer and shore up the tiny (population 725) community’s agricultural service base of business. This could be the start of something big up there. The other story involves our restaurant feature, Dining Out. When Kay Delullo opened her Trattoria, she doubled Atlanta’s restaurant selection. Andrew Hemmerlein tracked her down and rounds out our Atlanta double-play.

Sign Ordinances I’ve been wanting to do a story on the various sign ordinances throughout the county but have been reluctant to tackle it because it’s such a complicated topic and I wasn’t sure we could do it justice. So I was delighted when Pat Pickett suggested that very idea, and offered to write it herself. She’s been covering the issue for years so she has the background to explain it clearly. Our cities and towns have been working hard to streamline what is often a frustrating process for businesspeople, and some are making progress. Here’s hoping we keep moving in the right direction. See you around the county,

Editor and Publisher

June • July 2013 • Hamilton County Business Magazine

commercial@hareauto.com

(888) 489-7489 Call Todd Thurston, Business Elite Manager

Hare Chevrolet— America’s Oldest Transportation Company is YOUR Business Elite Dealer!

GREAT PRODUCTS

• 4 Vincentric Best Fleet Value Awards • Extensive Number of Fuel Solutions • Work-Ready Vehicles

INNOVATIVE BUSINESS SOLUTIONS

• Work-Ready Loaners • Business Financing & leasing Options • Round-the-Clock Tow

EXCEPTIONAL CUSTOMER EXPERIENCE

To find an Edward Jones financial advisor near you, call 1-800-ED-JONES or visit our website at www.EdwardJones.com.

• Dedicated Business Elite Staff • Complimentary Business Maintenance Plan • Priority Hours & Service

Hamilton County welcome to

community GuiDe

Hamilton County COMPlIMeNTARy

welcom e to

Profiles of 8 Great

towns, Just north of

indianaPolis

commun itY Guide

DINING : ATTRACTIONS : SHOPPING : MAP : TOwNS TO exPlOR e

Multiple Indianapolis area locations:

Indy NW • Lawrence • Fishers Carmel • Noblesville • Anderson

MBA

A premier program designed for the working professional

• Accredited by the ACBSP (Accreditation Council for Business Schools and Programs) • Classes meet primarily one night a week • Most students graduate in 22 months • International travel opportunities • Full-time professors with doctorates and business experience • Results-oriented business education

mba@anderson.edu • www.anderson.edu/mba • (888) MBA-GRAD

Relocation Guide available free of charge for distribution to new movers and visitors call 774-7747 or email mike corbett mcorbett@hamiltoncountybusiness.com

June • July 2013 • Hamilton County Business Magazine

Entrepreneur

Emmett Dulaney

eWOM as an Advertising Strategy It’s not as easy as it looks The buzz phrase that I have seen in every business plan lately is word of mouth (WOM), and to be more specific: electronic word of mouth (eWOM). The authors assert that if they do everything right (offer the right product at the right location and at the right price, etc.), customers won’t be able to stop talking about them. While this sounds good in theory, in reality there are still billions of dollars spent on advertising—much of it online at Google, Facebook, and others—by companies that haven’t been able to get customers talking.

A Perceived Relationship To understand why that is, I turned to research by Rebecca Gunn and a definition of eWOM as: “any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet.” While eWOM has many of the same characteristics as the traditional offline form, there are some differences. For example, traditional WOM requires conversations take place orally, whereas eWOM conversations can take place simply through written language in an online environment. In addition, traditional WOM generally involves a relational aspect, whereas eWOM conversations may take place among people who have never physically met and may remain virtual strangers. To compensate for the lack of relationship, researchers discovered that in online written content consumers often create personalities for unknown, faceless communicators. Because there is a perceived relationship, the content is considered more trustworthy and credible, so it has greater influence over consumers than other forms of traditional WOM. And, while traditional WOM’s audience is limited in size, eWOM can reach a wide scope of 8

potential consumers. Finally, eWOM conversations reside online, which allows the information to be sought out and retrieved.

Motivations for Contributing eWOM The big question, from the standpoint of a business, is why some consumers contribute to eWOM while others don’t. In order to get customers talking about your product, you need to know what motivates them to do so. Here are seven reasons people engage in eWOM.

…because there is a perceived relationship, online content is considered more trustworthy and credible. Social Benefits. By contributing online, consumers are able to identify with others and express opinions, which are seen as part of the requirement for being involved in a social online community. Enjoyment. Researchers have found that people relive exciting and adventurous experiences by contributing online. Altruism. People truly want to help others make better decisions. In the travel industry, for example, consumers often warn of a negative experience or endorse a positive one. Self-Enhancement. People like to be recognized as experts. Helpful eWOM through eloquent written reviews and recommendations enhances their online status. Self-Directed. Similar to self-enhancement, self-directed motivation considers the entertainment value as well

as the possibility of economic incentives, like monetary compensation or discounts. Self-directed motivation can be just a way to pass time and receive self-gratification; perhaps a better descriptor of this motivation would be self-gratification. Consumer Empowerment. Consumers believe a company will pay better attention to them if they publicize matters in an online environment. They also see it as a way to ensure quality in a risky transaction. Expressing Displeasure. eWOM may be used as a way to vent frustrations or to seek retribution. Although some studies have shown that this is not a primary motivator, negative eWOM could make consumers feel better after a bad experience. There are many other factors that influence eWOM but one of the most significant is its availability. If a consumer has mobile access at the moment of great displeasure, she may be more tempted to turn to eWOM to share her displeasure than she would be hours later. Of course the same is true for a positive experience.

Significance So what does any of this mean? It means that eWOM can be driven by any of a number of motivations, and that it can be positive or negative in nature. Your challenge is to tap into one or more of these major motivators to get people talking about your business. And, unless you can come up with some method of truly motivating consumers to engage in eWOM, you had better still include something in the business plan budget for marketing. HCBM Emmett Dulaney teaches entrepreneurship and business at Anderson University.

June • July 2013 • Hamilton County Business Magazine

Serving Hamilton County Since 1880

Things to Know About Say It For You and Blogging for Business

C hurch C hurch H ittle & A ntrim

1. “Say

It For You has been instrumental in dramatically increasing traffic to our website for several years.” 2. “Rhoda’s service of writing blogs for you is like finding a gold mine. Being the best at what you do means you don’t have time (or maybe the skills) to keep up with all of the things that are on the leading edge of marketing and sales.” 3. “When I hired Say It For You, I expected high quality writing that was optimized for search engines. I got that and more!” 4. “Say It For You is our ‘voice’ to our clients, and blog marketing is an important part of our overall strategy.” 5. “Say It For You adds condiments, spices, and flavoring to my work.” 6. “The Say It For You team not only contributes regular blog posts, but is a great contributor to our overall effort.” 7. “We’ve been very happy with the team, the quality of the blog writing, and the search engine results.” 8. “I was so pleased by how quickly our Say It For You ghost blogger was able to gain a deep understanding of our profession and what we wanted to communicate.” 9. “Say It For You helped me, a numbers guy, put into words what I knew in my heart but couldn’t verbalize.” 10. “So well has she been able to capture the concepts I want to convey to my readers and clients, she has begun to sound like me.”

ATTORNEYS AT LAW

PRACTICE AREAS

Personal Injury Business Law Estate Planning & Probate Domestic Relations Criminal Defense

317.773.2190

Offices in Noblesville, Fishers & Tipton

10 more numbers to know: 317 250 3569 1 more thing to know: www.sayitforyou.net

jungle!

www.cchalaw.com

Start Your MBA Now

It’s a

out there Are your:

website branding marketing newsletters social media brochures

good enough to

stand

out?

If not, then it’s time to call AlephMEDIA and bring your marketing out of the jungle.

AlephMEDIA

Real Estate Law Banking & Finance Law School Law Local Government Law Litigation/Eminent Domain

Going to graduate school was a big step. Sharmila made it easy. At Indiana Tech, my personal admissions representative guided me through enrollment and connected me with all the right people. She even showed me how I could mix of online and classroom courses. If you’re thinking about earning a master’s degree, take that first step at Indiana Tech.

www.indianatech.edu/CPS

www.alephmedia.com rae@alephmedia.com

317.840.9711 June • July 2013 • Hamilton County Business Magazine

Sharmila Chowdhury Admissions Representative

Call Duncan or Ciara at 317.863.3450 for graduate classes forming now in Fishers and online. 9

Management

Charles Waldo, PhD

The Eight Principles of Excellence The timeless traits of enduring companies Just over thirty years ago, In Search of Excellence: Lessons From America’s Best-Run Companies hit the book stores and became an instant best-seller. Excellence jump-started the consulting careers of its lead researchers and authors, Robert H. Waterman, Jr., and Thomas J. Peters, Ph.D., with Peters in particular birthing many books, films, articles, speeches, and high-level consultations, all based on Excellence’s foundation.

Interestingly, each company is still around. Most are in good shape and doing well. Some were battered over the years and a few are in trouble now. But given the tumultuous business and economic landscapes over the last thirty years, each company is, if nothing else, a master at survival. And the list doesn’t include major corporations such as GE, Apple, and Wal-Mart which are much different today than 30+ years ago. Nor does it include such behemoths as Amazon, E-Bay, Google,

The Book’s Origins Peters and Waterman were fairly low-level associates with the giant blue-chip consulting firm McKinsey & Company when the research for Excellence was done in the late 1970’s. Neither one dreamed up this project; they were assigned to it by McKinsey’s managing director. Peters called it “blind luck” that he got the assignment. McKinsey wanted to know if there were common practices that large, public, “excellent” companies did that lesser companies did not do. Through extensive research, Peters and Waterman searched for businesses with long-term results clearly above their competitors and very strong reputations for being among the best in their industries. The project’s objective was to try to find out why.

The 1982 List Peters and Waterman identified fourteen companies as “excellent:” Bechtel, Boeing, Caterpillar, Dana, Delta Airlines, Digital Equipment Corp. (DEC), Johnson & Johnson, McDonald’s, P & G, Emerson Electric, Fluor, H-P, IBM, and 3M. 10

How well does your organization follow

A Bias for Action: The “ready, shoot, aim” philosophy. No “paralysis by analysis.” Lots of small, experimental trials, learn from the inevitable mistakes, and try again. Fail fast. Communicate, communicate, communicate. Get and Stay Close to the Customer: Customers “intrude” in every nook and cranny of the company, are highly valued, and are often considered partners or stakeholders. There is an obsession with quality, reliability, and customer service. Customers truly are Queens and Kings, not “necessary evils.” A Mindset of Autonomy and Entrepreneurship: Primary responsibility for innovation is pushed to the front lines. Risk-taking, “boot-legging,” and “championing” are encouraged.

these principles?

Employees are not penalized when things go wrong. Successful product or program champions rise quickly up the ranks.

and Facebook, which weren’t even in the dreaming stages back then. So the fourteen were not a perfect sample, but we can still learn important lessons from them.

Productivity Through People: The ideas and actions of the front-line workforce, customers, and suppliers are the main source of productivity gains. “Treat all employees as adults, as partners, with dignity, and show respect.” (p.238) Provide job security and safety. Broadly share gains from productivity improvement.

The Eight Effective Practices Here are the practices found in each “excellent company.” These are very brief descriptions; go to the book for the details. As you review them, ask yourself: 1) Are these practices as relevant now as they were then? 2) Should other practices be added to the list? and 3) If some of the eight practices are still relevant, how well does your organization follow them? How about you as an individual?

Be Hands-on and Value-Driven: “Every excellent company we studied was clear on what it stands for, and takes the process of shaping values seriously… We wonder if it is even possible to be an excellent company without clarity of the right sorts of values.” (p. 280) Two common key values were striving to be the best, and delivering superior quality

June • July 2013 • Hamilton County Business Magazine

and service. Leaders are highly visible and close to the front-lines.

e- to the Knitting: Robert Wood -ClosStick Johnson, founder of Johnson & John-

HAMILTON COUNTY’S BUSINESS ADVANTAGE

son, said “Never get into businesses you don’t know thoroughly or know how to run.” (p.299) The excellent companies expanded and diversified primarily internally, one small, manageable step at a time. Contain risks and get out if not working. Simple Form, Lean Staff: One employee, one boss. The “flat organization.” People know who they report to. Organization realignments are rare. Responsibility for results, along with commensurate authority and resources, is pushed far down the line. Warren Buffett is said to require just one piece of paper from his division presidents prior to the next fiscal year with just two numbers to which they commit: Revenues and Net Profits Before Taxes. This “elaborate planning” seems to have worked out pretty well for him. How about you?

TALENTED Workforce UNMATCHED Quality of Life

HOTBED of Entrepreneurship LEADERS in Opportunities

Simultaneous Loose-Tight Properties: The key values of the organization (Quality, Service, Ethics, and so on) are articulated and known. All employees are charged with tightly adhering to them, but employees are given wide latitude (loose) as to how the daily business is done. A “cookie cutter” approach is rare. This brief overview does not do justice to In Search of Excellence’s depth of content. Should you wish to email me about how you think the eight Excellent Practices are working—or might work— in your organization, I would be pleased to hear from you. Perhaps I will followup to this article in the next issue. I will not use names if you say not to. I believe “excellence” can be found in all types and sizes of organization, including the religious and not-for-profit sectors. But I also believe too many organizations have an inflated opinion of how good they are, with major gaps between how an owner or CEO sees things compared to the typical frontline employee or customer. What do you think? HCBM Dr. Charles Waldo is retired from Anderson University’s Falls School of Business and can be reached at cnwaldo@comcast.net.

June • July 2013 • Hamilton County Business Magazine

SMAR T PEOPLE. SMAR T BUSINESS.

HCALLIANCE.COM

While the character of every brand is unique, most successful brands today choose to communicate – subtly or quite directly – their environmental conscientiousness. Utilizing either approach, Priority Press can help your brand communicate this value. This is because Priority Press itself embraces the value of sustainability. We are continually researching, developing and implementing new initiatives within our company to enhance sustainability and decrease environmental impact.

Contact: Jeff Laughlin

317.250.0705

We Recycle www.priority-press.com

Cover Story

Charting A New Course Hamilton County Alliance hires new CEO By Mike Corbett Photos by Mark Lee

im Monger is the new President and Chief Executive Officer of the Hamilton County Alliance. The county’s economic development organization’s leadership spent six months re-visioning and transitioning the 20-year-old Alliance to better serve the county’s municipalities. Monger was hired as part of that process. He has been working in economic development for 25 years. Among his positions: a site consultant for 8 years, Executive Director for the Indiana Dept. of Commerce and, most recently, senior VP for Cassidy Turley Location Advisors and Incentives Practice. Here are excerpts from a recent interview. Hamilton County Business Magazine: So, Tim, how does Hamilton County look in the economic development world? Tim Monger: When you look at its size now and what it will be in 2020, there will continue to be significant growth in Hamilton County. It’s a very educated community, which from an economic development standpoint is a real plus, and when we look at the individual communities within the county, each one has charted a direction for growth, and that’s a real positive thing from an economic development standpoint. HCBM: Yes, we’ve got lots of land, great schools, relatively low taxes, it ought to be easy to attract business. Where’s the downside here?

Monger: (laughs) I don’t know that there is a downside. I do think that communities have recognized the importance of site consultants, and they respond primarily to regional groups and state groups, rather than individual communities. If you look at it from a regional perspective, there’s probably not a type of business that this region can’t respond to. But, let’s say (a business is seeking) a million square foot distribution operation, where’s the best location in this particular region? It’s

going to be on an interstate because that’s what corporations are looking for, so is it likely to be in Hamilton County? Probably not, but there are things, both from the standpoint of office industries, headquarters, high tech manufacturing, that Hamilton County is well-positioned to be able to attract.

doing with customer service, those are examples of office industries…Technology based businesses are another area for growth, like SMC Pneumatics, where they’re using the latest technology to manufacture their product. The size of the businesses is another way to look at the county’s sweet spot: the 30 to 50 thousand square foot manufacturing facility. Just go up 37 and look at the facilities behind the car dealers to see some of the businesses that are out there. Those are the kinds of businesses that make sense for Hamilton County.

HCBM: Any negatives about the county to be concerned about?

Monger: The challenge is always going to be when a company decides to move to a particular location, can they get the people? Do they live there or can they get there from other parts of the region…The concern is do we have the right mix of employees for that company to be successful. It’s going to provide jobs not only for residents of HC but probably for people commuting so infrastructure is important…transit is important. HCBM

HCBM: Do each of our communities appeal to certain types of business?

Monger: Well, I think high tech manufacturing is something Noblesville would be associated with. When you look at Fishers, some of the growth has been in the office industry area. One of the ways to compare and contrast Carmel and Fishers is that Carmel has seen a lot of speculative office development over the years, whereas Fishers tends to be more built to suit… Westfield is similar to Noblesville from the standpoint of some of their manufacturing, but then you have Grand Park, and that’s really a game changer for that community and not just for that community but for Hamilton County in total. And, when mentioned earlier that this ought to be a piece of cake, yes it is, but the key is getting people here to be able to see what we have to offer, and I suspect Grand Park is going to bring in a lot of people who are bringing their kids for soccer matches. And, in between those they’re going to want to see a bit of the community and if that person happens to be a decision-maker, I think we are certainly going to benefit. HCBM: Where are Hamilton County’s sweet spots?

Monger: There are certain types of office industries that make sense. Headquarters, like Baldwin and Lyons, their acquisition of a building here, Geico and the sort of things they’re

Michael Joyce, Director of Small Business Banking | Mike Hurst, Regional President Dave Clark, Private Advisory

First Merchants Bank an indiana bank serving indiana customers since 1893 We’re solutions-based advisors serving the needs of the business community with broad financial services delivered personally by banking professionals. Local decisions, local service, local bank. At First Merchants Bank, you’ll get The Strength of BIG and the Service of Michael, Mike, and Dave.

1.800.205.3464 www.firstmerchants.com

June • July 2013 • Hamilton County Business Magazine

Pursuing a Permit Municipalities update sign ordinances to reflect 21st century realities By Patricia J Pickett Sign, sign, everywhere a sign Blockin’ out the scenery, breakin’ my mind Do this, don’t do that, can’t you read the sign? erhaps the Five Man Electrical Band never had to apply for a sign permit for their business; their angst may have turned to stipulations regarding size, protrusion and placement. It’s an issue that has challenged businesses large and small throughout Hamilton County for years. In response, some municipalities have recently overhauled their dated or amended ordinances; others are just beginning the process.

a decade ago. “I recall it being a pretty long and arduous task…it was just difficult to find out what I needed, when I needed it and to whom,” he recalls. “And it felt oddly subjective. We were challenged on things like colors and font styles.” Those scenarios—and numerous others—prompted an overhaul of Carmel’s 20-year-old ordinance, according to Mike Hollibaugh, director, Department of Community Services (DOCS). “The Mayor was made aware of these concerns, and that prompted him to urge us to work collaboratively with the Carmel Chamber in overhauling an

and reflective of the growing business community. Like Carmel, they had a parade of variance requests, many from fast food establishments seeking a menu board in addition to the main drive through signage. “The new sign ordinance allows these,” says Rick Brandau, Fisher’s director of planning Historically, acquiring and developthe proper permits has ment. “And we been a classic case of — Randy Sorrell on Carmel’s new sign permitting process changed our “easier said than done.” multi-story Take, for instance, the signage as well as single elevation sigordinance that addressed these issues.” experience of car dealer Tom O’Brien, nage to better serve those businesses.” A committee of four Chamber memJr. Ten years ago, the company was bers, along with Chamber President Mo creating a new building on 96th Street Another significant change that had Merhoff, met with Hollibaugh and his and their needs did not match the orbeen the source of multiple variances staff for nearly four years before a new dinances. “We were selling a number was a shift from one sign per elevation sign ordinance was presented in 2012 of different makes of automobiles and to signage based on cumulative sign and passed just before the New Year. needed a sign for each, as well as our area, allowing for multiple signs with own signage,” recalls O’Brien. “It was a a cap on square footage. “This was par“It was our goal to eliminate a majorpretty lengthy and costly process that ticularly helpful for large retail stores required multiple appearances in front ity of sign variances by clearly definlike Marsh and Walmart. Prior to the ing specifications, limitations and of the Carmel Board of Zoning Appeals change, multiple signage on either end exclusions in terms of signage,” says for variance approval.” Even at that, of a ‘big box store’ required a variRachel Boone, who headed up much O’Brien supported ance,” explained Brandau. of the DOCS staff efforts. the stringency “By simplifying the with which they They’ve also updated the way process—and providwent about their in which busy entrepreneurs ing a very clear visual job. “When I drive can apply for signage, via guide—we’ve not had through Carmel, I the Fishers website. The apany variances to date appreciate the clean plication goes directly to the in 2013.” and uniform appearplanner, resulting in a 30-day ance we have.” temporary permit until final Fishers approval. While payment Landscaper and In 2011, the town of in person is required today, owner of SurroundFishers underwent when the Town’s new website ings by Natureworks a similar, yearlong goes on line in the near fuRandy Sorrell had a rewriting process to ensure their sign ture, it is hoped that on-line payment similar experience ordinance was more user-friendly will be possible.

It was actually a pleasant experience.

June • July 2013 • Hamilton County Business Magazine

The Fishers Town Center has a few exceptions to the rule, including the permitting process, which goes through the Town Center Review panel prior to issuing a permit. “We actually provided some of the same signage options that had previously been exclusive to the town center,” says Kevin Stotts, associate planner, who ultimately drafted the ordinance. “And the response has been largely positive.”

Noblesville

specific sign. Both may be found on the city’s website. A sign permit will be issued within five business days of receipt of a fully completed application, or the applicant will be notified regarding the reasons for permit denial.

Westfield In Westfield, a sign ordinance only a decade old is dated enough that it has eight amendments to it, most of which are in response to the needs of the city’s growing business community,

Likewise, Noblesville’s 2009 update provided for some unique signage for downtown Noblesville as well as the Corporate Campus. Temporary signage, according to Denise Aschleman, AICP, CFM, Noblesville zoning administrator, was a recurring issue that they focused on to ensure clarity and specific guidelines.

according to Kevin M. Todd, AICP, senior planner. “Recent amendments have addressed many of the concerns that we have heard from businesses regarding the sign standards,” says Todd. “Amendments were made to allow new types of temporary signs, to increase the amount of wall sign area within commercial centers and to allow electronic gas price signage.” In contrast to Noblesville, most of Westfield’s temporary signage does not require a

What is just as important as the quality of professional services you utilize for your business?

How they work together. Don’t compartmentalize your professional business services. Coordinate them. Because to thrive, you must have an integrated approach so all areas of your enterprise are working towards your ultimate goal. Whitinger & Company has helped organizations do so for more than 80 years and we can help yours do the same. “Banners for commercial uses may be displayed for a maximum of 28 days a calendar year but that allotted time may be divided up into a banner four times a year for a minimum of seven days each,” she explains. “These temporary signs may be no more than 32 square feet in size and must be located on the premises of the business for which it advertises. A permit is required and a fee of $50 applies. Banners are prohibited in the core central business district.” Those sorts of specifics are imperative when dealing with multiple businesses with different needs. In addition, Noblesville has simplified its application process including a checklist for each June • July 2013 • Hamilton County Business Magazine

• Accounting Services

• Small Business Services

• Assurance Services • Benefit Plan Audits

• Business Valuation • Not-for-Profit Services

• Management Advisory

• Estate Planning

• Forensic Accounting • Strategic Planning

• Real Estate HUD/LIHTC/RD • Investment Management

• Corporate Tax

• Retirement Planning

8411 Fishers Centre Drive | Fishers, IN 46038 | 317-436-7488 | whitinger.com

permit, with the exception of banners, sandwich boards, sequential sign collections, and ornamental banners.

Northern Communities Currently both Cicero and Sheridan say a new sign ordinance is in their future. Cicero Planner Paul Munoz is working with an ordinance drafted in 1998, which has cumbersome stipulations for temporary signage as well as an Aesthetic Review Overlay District. “We are hoping to make our processes more streamlined so doing business in Cicero is easier.”

weren’t any questions about color or shape; they gave me a very clear idea of exactly what I needed to provide. It was actually a pleasant experience.”

And for those municipalities who have reworked their ordinances, both planning office staffs and area businesses are noting that it’s a lot simpler than it once was. When Randy Sorrell sought new signage this spring for his Range Line Road business, he was surprised by the ease of the process. “It was pretty amazing,” he said. “There

And while Tom O’Brien, the car dealer, was remarkably patient with the first experience, the second go around, he reports, wasn’t nearly as time consuming nor costly. “I did find the staff to be both knowledgeable and helpful,” he says. “I find that if you go into this with the attitude that, ‘they are just trying to do their job and maintain the beauty of our community,’ it goes a whole lot better.” HCBM

SIGN REGULATIONS BY COMMUNITY SIGNS

Carmel

Cicero

Fishers

Noblesville

Sheridan

Westfield

Pole Signs

Yes One per street frontage

Neon Signs

Yes One per street frontage, max. area: 3 feet.

Yes With approval of the Aesthetic Review Overlay District. (AROD)

Yes

External neon lighting or LED lighting used either as a part of a sign or distributed around a building or structure is prohibited.

Yes

Blade Signs

Yes

Dependent on area (zoning)

n/a

Considers them Projecting Signs; allowed in the downtown area only and count against the overall signage allotment for the business

Secondary Projecting Signage

Yes

Depending on area (zoning)

Yes

Dependent on area (zoning)

n/a

See Above

Wall Signage

Yes Six defined categories with specific guidelines for each

Yes

Depending on building type. Retail centers vs office and number of entrances

Dependent on area (zoning)

Yes

Depends on type of business (Individual /multi-tenant center)

Movement

Prohibited (electronic signs ARE allowed with size limitations and as long as they remain stationary for a minimum of 10 seconds).

Drive-Thru Signs/Menu Boards

Yes

Depends on zoning, but generally yes

Yes

Yes (Exempt from ordinance)

Yes

Window Signs

Yes Less than 30% of total window area

Yes

Yes Non-Illuminated; 75% of window or less

Dependent on area (zoning)

Yes

Yes Limited to 25% of window, no fluorescent colors

Submit sign permit application with fee, reviewed by administrator; if in compliance, permit issued.

Dependent on location, an application for the sign and an application for the AROD 30 days prior to Plan Commission meeting. With approval, permit issued next day.

Submit a sign permit application, reviewed by administrator. If in Town Center reviewed by committee for color, style, etc.

Submit a completed application along with the information required on the checklist for that particular sign type. The application and checklist may be found online.

Provide sign rendering to Sheridan Planner Tom Cain with sign type (lit, etc). Cain issues a permit

Submit a Sign Permit Application with sign plan information (including a site plan and details of the proposed signage). Staff will review the application and issue a permit upon compliance with the ordinance. Payment is due at the time the permit is issued.

Process to obtain a permit for signage

June • July 2013 • Hamilton County Business Magazine

Ethics

Bill Wilhelm

You Know Lying is Wrong, But Do You Know Why? Because it’s not logical. Read on… In the April 15, 2013 issue of Bloomberg Businessweek Magazine, “The How to Issue,” I was unpleasantly surprised to see one of the articles teaching how to lie effectively (p. 73). My immediate response was one of indignation that a major business information source would feature an article that actually condones lying as a business skill worthy of being taught. Funny, I always considered lying an unethical practice worthy of condemnation. But maybe lying is not unethical after all! Let’s take a look. Say I am in desperate financial straits and need to borrow money. Under normal conditions I would intend to repay the debt; however, under these dire conditions I have no intention of repaying but promise to repay anyway. In other words, I tell a lie. (After all, Businessweek featured a good article that taught me how to effectively do it!) If harm would befall the lender because of my deceit, and if that harm is greater than the good I derived from my deceitful contract, I would probably conclude that the lie was in fact unethical. But let’s say that the lender would not be adversely affected by the loss. So I determine that the consequences of my lie would not be harmful to anyone, but would greatly benefit me. I calculate that there will be more good created by my lie than harm, therefore I conclude that the lie is not unethical.

What About Others? So far, this analysis is purely from a utilitarian perspective based on one action by me. However, since I do not live alone in this world, let’s ask the next logical question: Is it likewise okay for other people to lie in similar situations? If I

say “no,” I am obviously duplicitous and therefore my act is unethical because it is purely self-serving. But if I decide that as long as the lies told by others in similar situations produce more good than harm, then my answer likely will be “yes”—lies told by others in similar situations are okay and are not unethical. But let’s look beyond the consequences of the act to the intention. Consequences and intentions (motivation) are two distinct approaches to logical ethics and truly ethical decisions must consider both.

Professor Wilhelm takes Businessweek to task over how-to article. If I am willing to lie to others for my own gain—as long as there is net greater good over harm as a result—and I am also willing to permit others to lie, then it follows that I am also willing to accept a maxim (rule) that it is also okay for all people in similar situations to lie about their intentions. In other words I am willing to accept lying as a normal part of agreement making. Here is where the logic breaks down.

The Expectation of Truth An agreement between parties is an ethical contract, because both believe

June • July 2013 • Hamilton County Business Magazine

that the terms of the agreement are beneficial to each one. These beliefs are based on the truth of the commitments made by both parties. It is this expectation of truth that motivates them to enter into the contract of their own free will. However, if one party lies, they usurp (take over) the free will of the other party. Therefore, the transaction is not an agreement at all. Instead it’s an involuntary act based on deception. There is no free will. There is no agreement. There is no contract. Extending this logic to the maxim that I am willing to accept lying as a normal part of agreement making, I have in effect made all such “agreements” extinct through logical contradiction since there can be no agreement if the transaction is an involuntary act. Even though we might rationalize a lie based on net greater good, we can’t avoid the logical contradiction. Lying just isn’t logically compatible with the concept of agreements, nor is it ethical. While Businessweek may have featured the article about how to lie as a misguided attempt at satire, the article was not written that way. Would it be presumptuous to assume that some aspiring young business professionals might read such an article about how to lie as a lesson worth learning? Many assume that success in American business is synonymous with lying and other unethical practices. For Businessweek to include such an article is a disservice to all of us in business and business education. HCBM Dr. William J. Wilhelm teaches business ethics and social responsibility management at the Scott College of Business at Indiana State University. Reach him at wwilhelm@indstate.edu.

Focus: Agriculture/Green Business

Done Reading? Start Seeding! Urban Farmer recycles used magazines into seed packets By Deb Buehler bout 4 years ago Noah Herron had accumulated quite a stack of past Sports Illustrated magazines in his garage. He didn’t want to throw them away so, with scissors in hand, he began to repurpose them into something else.

15,000 online seed orders this year. The storefront has increased the company’s capacity by providing a place for walkin visitors. Herron has connected with local gardeners and farmers who prefer heirloom or non-genetically modified organism seeds (GMO).

Cutting and gluing one into a seed packet, he launched a new business.

Recycling Roots At the heart of Urban Farmer Seed was the desire to create a way to recycle magazines. The magazine-seed packets remain a focus of Herron’s efforts.

Living and gardening in Broad Ripple at the time, Herron started with seed offerings from his own saved seeds. “I’m pretty good at making websites,” the Indiana native said. “So I put together the Urban Farmer Seed website and offered just 10 varieties of seeds in the recycled packets.” The varieties he offered were seeds he’d saved himself from his own garden crops. Word spread and the business grew to the point that eighteen months ago Herron quit his job. Herron and his wife Emily, who teaches in Noblesville, wanted to move out of the city. Originally from Fort Wayne and South Bend, the couple longed to be closer to the countryside and to reduce travel time to visit family. A year ago they relocated to Hamilton County. Opening the Westfield storefront was the next logical step for the company that now boasts about 5,000 Facebook followers and expects to process over

What began with Herron’s own magazines has grown to include magazines from Hamilton East Library.

Noah Herron

“About one-fourth of the people who call or come through the door are asking to be sure they are not purchasing GMO seeds,” Herron explained. The business has signed the Safe Seed Pledge affirming its commitment to not knowingly sell GMO seeds or plants. About 90 percent of Herron’s seeds are heirlooms, representing varieties that have been open pollinated and passed down for generations. He says they are easy to grow and taste good once the plant matures. The seeds Herron sells come from all over the United States and are produced by small gardeners or purchased from larger, organic wholesale garden seed providers. He works with about 20 different suppliers to find the seeds he offers online and in the Westfield store. Because Herron knows some of the growers directly, he’s able to buy them or trade for the seeds he wants to offer.

“I didn’t know anything about the seeds when I started,” Herron said. “But now I carry about 1,500 varieties ranging from vegetables to herbs to flowers to vegetable transplants and fruit sets.“ He keeps the most popular 200 seeds available in the store and continues to offer the original 10 varieties with which he launched the business.

Linda Shaw, Adult Services Manager for the library, explained that they only keep magazines for so many years. Certain types of older magazines, those that feature crafts for example, are saved and sold by the Friends of the Library. The rest are sent to a recycling center. Herron approached the library and asked for some of the magazines. Shaw estimates that they save about 30 boxes of magazines for his seed packets each year. “Our end of the process isn’t very exciting,” Shaw said. “But it is a better repurposing of our trash. The magazines are just recycled as paper but are being put to use. We thought this was pretty cool. We like helping the community in a different way.” As Shaw and Herron have worked together over the past four years they’ve gotten more sophisticated in their process. Herron asks for specific types of magazines with lighter weight paper stock for the seed packets. The library sets those magazines aside for him rather than letting him sort through all of them for what he needs.

June • July 2013 • Hamilton County Business Magazine

About 75 percent of the seed packets are created from the library’s old magazines. People also bring magazines by the store, his mother collects them from her Fort Wayne friends and some are the Herron’s old magazines. In the beginning, Herron’s father cut the magazine pages into packet shapes using a template and band saw. Now, the magazines are prepared through a company with the equipment to die-cut and glue the packets on three sides. Herron and a part-time staff put the seeds in and seal them with a label bearing planting instructions. Herron works closely with the Westfield Post Office to manage shipping seeds across the country. About 99% of his business remains online, so the relationship keeps the process of accepting orders and mailing them out running smoothly. With some 30,000 people registered for Urban Farmer Seed’s monthly newsletter, Herron’s business has buyers well beyond the boundaries of Indiana. The popularity of urban, suburban and rural gardening as well as access to purchasing seeds online has enabled Noah to create a thriving and diverse business. Buyers from

I didn’t know anything about the seeds when I started. — Noah Herron Owner, Urban Farmer Seed

states like California, Texas and Florida give Noah the chance to sell seeds year round because of the earlier and longer growing seasons. Hydroponics also helps. The practice of growing plants indoors with lights, fertilizers and amended soils enables even Hoosier gardeners to have their favorite tomatoes during the winter months. “You can grow one tomato plant for years,” Herron said. “It won’t die indoors and will consistently produce the tomatoes you like.” A final aspect of Herron’s sustainable business model is working with schools, churches and garden clubs on their fund-raising efforts. Urban Farmer Seed offers a vegetable; a flower and an herb package that schools can do fundraising with. Fundraising organizations can

participate in this healthy and unique alternative to selling candies and magazines with a 50 percent profit guarantee.

In the Ground Early this spring Jacob Redwine of Redwine Farm dropped in to Urban Farmer Seed to purchase Serrano pepper seeds. He has started those for the two acre garden he and his father work, selling their produce at the Noblesville Farmers Market. “Although they haven’t produced any harvest yet, I’ve been happy so far,” Redwine said of the Serrano seeds. For the first time this year he’s also planted celery purchased at Urban Farmer Seed. Celery takes about 4 months to mature so Redwine anticipates selling it in August. As a small scale operation, Redwine said Herron’s seed packets were the right size for his growing efforts. “I love keeping it as local as possible,” Redwine added. “Urban Farmer Seed has a better variety than anybody else. I’m sure I’ll do business with Herron again next year.” HCBM

$AVE EVERY TIME YOU HIT PRINT! Did you know, companies spend on average 3% of their annual revenues on of ice printing? Indiana Business Solutions, your locally owned Xerox Sales Agent, and Xerox are offering a FREE of ice assessment during June and July. Let our team of analysts provide you with

a detailed cost analysis of your of ice printing costs. Call Indiana Business Solutions today at 317-471-9735 or visit us at www.indybiz.net

Focus: Agriculture/Green Business

Heading North Reynold’s moving headquarters to Atlanta By Jeff Curts

n a non-descript office situated in a separate building across from his company’s flagship Fishers location, Reynolds Farm Equipment President Gary Reynolds allows himself to gaze toward the future. “It will be nice to be located in the same building with the rest of the team,” chuckled the affable Reynolds, referencing a new corporate headquarters and training facility being constructed in northern Hamilton County. Indeed, Reynolds spends a great deal of time talking about the project, the largest and most expensive in the company’s 58-year history. The 75,000 square foot building, slated to be completed near the end of the year at the junction of US 31 and 276th Street, will house Reynolds’ executive leadership, as well as its agricultural services and a state-of-the art training center for both customers and employees. 20

Community Concern While the expansion makes sense in terms of space requirements as well as the company’s long-term business strategies, it’s raised eyebrows from customers and the Fishers community. Reynolds makes clear the new building was a necessity, but his company has no plans to abandon the Fishers location. “We’ve just outgrown the space here. There are some restrictions we have now in terms of equipment size and building capacity. There are some logistical issues with moving larger equipment around that we need to address.” Reynolds goes on to explain the current Fishers store will continue to serve as the home of the lawn and grounds department, as well as a hub for rentals, sales & service, and light equipment. He admits to mixed feedback from some

customers. “There’s been some concern from the community; mostly stemming from the fact that some may have felt we were leaving for good. In fact, we’re committed to staying here, and in terms of our lawn and grounds care, we hope to make it bigger. There are some plans to make some pretty major renovations at the Fishers store over the next 12-18 months. We also have a plan in place to serve them even more efficiently once we are moved.” Reynolds also stresses the ever popular holiday display will remain, a yearly tradition that draws families from all over Central Indiana, but requires a substantial investment of time and manpower.

Atlanta Bound As for the new facility, to be built adjacent to Beck’s Hybrids headquarters in Atlanta, Reynolds gushes regarding the

June • July 2013 • Hamilton County Business Magazine

potential benefits. “Our new facility will be centrally located, right in the middle of our six central Indiana locations (which stretch from Muncie to the east and Mooresville to the south). It will allow us to relocate our Sheridan store, which is six miles away, and serve an area that’s popular with our products.” Among the features to be included in the building, in addition to the training center, will be a small café. “With the expanded training capabilities we’ll have,” Reynolds adds, “we plan on hosting several events and unique activities that require food service. It’s an example of growing bigger to serve our customers better.”

be good corporate citizens,” he offers. “276th St. is being widened and we’re coming up with a drainage solution to help the homeowners and citizens in that area. With Beck’s nearby, we think this signals a positive move for both our company and Atlanta. It’s a “win-win” for everybody, and bottom-line, helps us serve all our customers better.”

Customers will also notice several other improvements when construction is finished. Reynolds will be able to carry larger equipment, which they can’t do in the present Fishers location due to height restrictions. The firm hopes to improve its service with expanded parts storage and inventory area, as well as longer hours.

Abe Martin, owner of Appletree Photo in Atlanta and President of that community’s Town Council, welcomes the development and says it could spur further building. “I am always happy to see more development in northern Hamilton County. People don’t realize how close we really are. My studio

(AppleTree Photographers) is only 20 minutes from Westfield High School though one does drive through only farmlands so it appears to take longer. I think with the reconstruction of US31, people might realize substantial benefits to this part of the county in that there is less congestion and less cost to an enjoyable lifestyle. The transmission plant going in (at least we hope it happens this time) in Tipton will also add to the employment choices for this area. As Atlanta gets its water problems corrected—storm and sanitary in the next year, we will be able to handle more growth for those people who want to be downtown in the country.”

…we’re committed to staying here, (in Fishers) and in terms of our lawn and grounds care, we hope to make it bigger. — Gary Reynolds

While minor obstacles such as the rainy springtime weather and building along a major thoroughfare have proved challenging at times, Reynolds looks forward to the end result. “This is going to be a positive move for our company. We’ll be able to offer our customers even better service in the long run.” HCBM

Atlanta construction site

Reynolds says the company is making an investment in northern Hamilton County, as between 12-15 new employees are expected to be hired to help staff the new location, in addition to current Sheridan workers and those moving from the Fishers store. “We’re trying to June • July 2013 • Hamilton County Business Magazine

Profile

100 Years Underfoot EF Marburger reaches the century mark By Shari Held

ometimes fate knocks you down before setting you back on your feet and headed in the right direction. That’s what happened to Eli Franklin Marburger, a flooring department employee at William H. Block Co. in Indianapolis. He was eating lunch at the soda fountain in Hook’s Drugstore when the manager asked him to measure the store for carpet. He readily obliged. To his surprise, instead of praise for creating goodwill with a potential client, he was fired for returning from lunch late. Undaunted, Marburger started his own company, Guarantee Rug and Carpet Company, in 1913. Hook’s was his first customer!

Core Values are Key The flooring company, renamed EF Marburger, is still owned and operated by the family. It is one of only 37 Indiana businesses that have made it to the century mark. “One hundred years ago my grandfather, Eli Franklin, believed that his knowledge of the trade, combined with hard work, integrity, service and conservative financial practices would be the blueprint for building a successful business, and he was right,” says Ron Marburger, the company’s president. “A business with22

out ethics cannot endure. Through the years, we have adapted to both changing economic conditions and the changing needs of our clients. We have remained dedicated to these principles.” A customer-centric attitude is also key. “Making the customer happy is all that matters,” says Kelly Marburger-Novak, Marburger’s younger daughter. “That’s why we’ve survived all these years.” Good vendor relations are also a plus. David McIntosh, sales partner, Patria Coverings Co., appreciates the company’s professionalism and openness to learn about cutting-edge products and techniques. “They definitely know what they’re doing,” he says. “But the one thing they have that most other companies forget is personality.” That personality is reflected in the huge bronze statue of a horse outside the door—Ron is an accomplished equestrian—to the plate of cookies and drinks and scented candles that greet customers as they walk through the door. “Little things like that that make you feel you are welcome to walk in no matter what you want,” McIntosh says. Marburger also gives back to the community, donating products to Habitat for Humanity, sponsoring Little League teams and participating in fundraising

events for local charities such as Channel 13’s Homes of Distinction Tour. One milestone achievement was the installation of the world’s largest greaseproof industrial floor systems for Western Electric Company in Indianapolis in 1950. The floor system was later replicated in the company’s Oklahoma City plant. Other company achievements include providing the flooring systems for Victory Field, Clowes Hall, the Pittsburgh Penguin Stadium, Indiana Grand Casino, Eli Lilly and Co. and the downtown Indy JW Marriott. “The JW Marriott was a big deal for the city,” says Marburger-Novak. “It’s nice to know that we played an intricate part in that.”

Ever Expanding and Changing With the Times Over the years the company has gone through many changes to keep pace with the demands of the marketplace and stay competitive. Today its business is roughly 60-percent commercial and 40-percent residential. As the projects grew in number and scope, so did the company. Back in 1913, Eli was the sole employee. Today there are nearly 20 full-time employees, and the company hires up to 30 contractors on an as-needed basis.

June • July 2013 • Hamilton County Business Magazine

Kimberly Marburger, Ron’s oldest daughter, joined the company in 1988 as a project manager on the commercial side. Marburger-Novak joined the company in 2001 and became residential sales manager in 2004.

Savings

Originally located in downtown Indianapolis, the company expanded its footprint with each move. In 1990 it relocated to its current location on Allisonville Road in Fishers, nearly doubling its size at this location over the years. The residential market continued to grow, and in 2005 the company established a Designer/Builder program. The company’s most recent expansion made its showroom one of the largest in the state. It boasts marble fountains, countertops and shower enclosures and other items as well as flooring. “Their showroom is impressive,” says Sarah Black, Realtor with F.C. Tucker, who refers clients to Marburger-Novak and asked her to consult on her own home décor. “They not only have every single thing you could possibly be looking for, but they have it on display in a way that can get your creative juices flowing.”

Discover a brand new way to shop for your home!

Inside and Out

List $1750

$870

531⁄2” Woven Wicker Outdoor Table and 4 Chairs

Save hundreds, even thousands by buying direct. DirectBuy is the new way to shop for your home, whether you are building, buying or remodeling. As a member, you buy direct from more than 700 top manufacturers or their authorized suppliers. The best part? With DirectBuy you can afford the whole room, not just one piece.

Attend an Open House at DirectBuy of Indianapolis and Receive

FREE E-PAD Hurry! Must attend Open House by July 20, 2013!

No Purchase Necessary. Must be 25 or older. Spouse/fiance (if any) must attend with you by July 20, 2013. Call 317-472-9845 to quality and attend 90 minute Open House. Must present this ad to redeem gift. Only new Open House attendees will receive Gift (E-Pad, ARV: $179.) No substitution/cash equiv. permitted except that Sponsor reserves right to substitute item of equal/greater value.

INDIANAPOLIS

For a FREE Guest Pass

317.472.9817 indy.directbuy.com V45

Despite its upscale look, there’s something for every budget. Marburger has gone head-to-head with big-box stores, including installation costs, and won. Carpet prices range from $12 per square foot to 69-cents per square foot. And there’s an entire showroom dedicated to value-priced items for homeowners. “Many people think Marburger carries only high-end merchandise,” Black says. “It’s high-end service, but the prices aren’t high-end.”

Looking Toward the Future Moving forward, the company will continue to focus on customer satisfaction and education and to stay ahead of the curve on new products and trends. They also plan to keep it all in the family. “My grandfather would be proud to know that the tradition he started carries on today with the fourth generation, my daughters, Kimberly Marburger and Kelly Marburger Novak, and most recently, the fifth generation, Eli’s great-great- granddaughter, Ashley Mullen,” Marburger says. HCBM June • July 2013 • Hamilton County Business Magazine

Dining Out

Atlanta’s Second Restaurant* Delullo’s Trattoria

Story and photos by Andrew Hemmerlein

n the far northern boundary of rural Hamilton County in the small town of Atlanta sits the Italian restaurant Delullo’s Trattoria. With Atlanta having a population of a little over 700 and being a little out of the way from the rest of Hamilton County, it’s safe to say that this restaurant is off the beaten path. That’s OK with owner Kay Delullo, who says she wants Delullo’s Trattoria to be a destination restaurant, somewhere that people are willing to travel a little ways to visit. Delullo’s serves many different kinds of Italian food, ranging from pizza and pasta to sandwiches and salads with the most popular item being the pasta.

belief that great food comes from great ingredients. Delullo grew up in Noblesville, but currently lives on a horse farm in Westfield. Her love of horses and her farming operation in general shines through in Delullo’s Trattoria as she has numerous pictures on the wall featuring her horse farm and the horses that live there. She says this is by design, as rather than looking like a stereotypical Italian restaurant, she wanted Delullo’s Trattoria to reflect her background and interests. In fact, her horse farm overlaps in many ways with the operation at Delullo’s Trat-

…she started the restaurant without a large loan, often times even selling farm equipment and other goods…

Kay Delullo opened her first restaurant in 2002 in Jolietville under the name Mama Delullo’s. She sold it in 2005, only to reopen the restaurant a year later. It promptly burned down, only to be reopened a year later by Delullo’s brother. After about five months it closed for good, or so it seemed at the time. Fast forward to a few months ago, when Kay Delullo happened to run into someone with the perfect property in Atlanta. The new and improved Delullo’s Trattoria came to life, a restaurant that is based on Kay Delullo’s 24

toria, with her staff on the farm often helping out at the restaurant, doing tasks such as washing the dishes or making repairs. It’s a point of pride for Delullo that she started the restaurant without a large loan, often times even selling farm equipment and other goods in order to ensure that she had the freedom to run her restaurant the way she wanted. Delullo says that she even grows some of the food used at the restaurant on her farm, specifically pointing out that she makes her own maple syrup and uses eggs and honey from her farm. Delullo’s Trattoria only uses the freshest produce and purchases ingredients locally everyday to ensure that the restaurant is using only the freshest ingredients.

Matt Drury, Cameron McClintock, and Kay Delullo

As a new restaurant, Delullo’s depends on a select group of regulars; not just people from Atlanta, but also people from all over Hamilton County and other outlying areas, particularly those who used to frequent Delullo’s past Italian restaurants. She said she really depends on word of mouth and the recommendations of her regular customers to make up for her lack of advertising. Also, due to the fact that most of the people who live in Atlanta either commute to work or travel from a distance, Delullo’s Trattoria is only open in the evenings, from 4-9 Wednesday through Saturday and 4-8 on Sundays. Kay is always willing to open the doors at other times to accommodate groups who may require different hours. When asked about the future, Kay says that she is planning a grand opening in June. Long term, she would like to open another restaurant somewhere else in Hamilton County. Delullo’s Trattoria can be found at 177 W. Main St. More information on their menu and upcoming events or changes can be found on their Facebook page. HCBM *The other one is the Atlanta Pub and Package Store, which also serves food.

June • July 2013 • Hamilton County Business Magazine

Retail Roundabout

A Summary of Recent Retail Activity By Samantha Hyde

Northern Hamilton County Chaudion’s Auction Mart completed the construction of its new location at 22690 SR 19 just south of Cicero. Indoor bounce house Cicero Fun Factory took over the old auction center at 50 W. Buckeye Street in 2012. The owners of Cicero Market reopened Harbour Market at 20825 Hague Road in Noblesville.

Carmel Tech firms Polleo Systems and Allegient are expanding in Carmel City Center.

office space at Clay Terrace. Stanford’s Restaurant & Bar replaced Kincaid’s in Clay Terrace in mid-April. Butler Hyundai is building a new 2-story, 37,000 SF dealership on a 19-acre plot at the northwest corner of 96th Street and Randall Drive. Hino Oishi Hibachi & Sushi is moving into Maplecrest Commons at 10491 Walnut Creek Drive. Kansas City-based Bickford Senior Living demolished the house on the old Northern Beach property adjacent to Oak Hill Mansion and is building an assisted living complex to be called Bickford of Carmel.

The Egg & I restaurant will open its first Indiana location at Merchants’ Pointe in the old McAlister’s Deli location in September. Piada Italian Street Food is opening soon at The Centre at 1380 S. Rangeline Road. Panera Bread moved from Merchants Square to a new building in the same center. Popeye’s Louisiana Chicken will be moving into the former Einstein Bagels location at 625 E. Carmel Drive. The law offices of Coots Henke and Wheeler are expanding their office at 255 E. Carmel Drive. Midwest Academy is transforming the former Express Manufacturing building at 1420 Chase Court into a new school campus.

Carmel’s Kitchen, a commercial kitchen available for rent, is open at 1025 W. Main Street. The Arts & Design District lost a restaurant when Taste of Sensu closed its doors in March. Artisan Masterpiece and Tickle Your Fancy have also recently closed. Indiana’s first location for The Olive Mill is now open at Main Street & Rangeline Road. Studio 421, a gallery for emerging artists, opened in the same building as SURROUNDINGS by NatureWorks at 421 S. Rangeline Road. Greek’s Pizzeria opened its newest location in the Carmel Cleaners building at 120 E. Main Street. Senior housing developer Mainstreet Property Group moved its headquarters in April from Cicero to a new second-floor

consulting firms: Educational Services Co. and Governmental Consulting Services. In February Mancino’s restaurant on River Avenue closed its doors after six years in business. Cumberland Pointe Marketplace at Greenfield Avenue and SR 37 is welcoming a new tenant, Nemo’s Sports Pub and Grill. Kevin Heffernan, a long-time Noblesville luthier (guitar maker), opened Center Stage Vintage Guitars on south 10th Street.

Center Stage Vintage Guitars

Christian Brothers Automotive

Fishers Geist area residents will soon welcome a new restaurant, Red Sake sushi bar, at 11228 Fall Creek Road. The Former Villaggio Day Spas at Geist Pavilion and in Carmel reopened in May as Woodhouse Day Spas. BizCard Express is moving into Geist Crossing Shoppes at 9745 Fall Creek Road. Brooks School Self Storage, a new 45,900 SF facility, is under construction at 116th Street and Brooks School Road. Fishers Crossing at Allisonville Road and 116th Street will soon be home to Rose Foot Spa and Krav Maga Training Center, as well as the Title Boxing Club Fitness Center. Warsaw-based Lake City Bank is building a new branch at Fishers Marketplace at 131st Street and SR 37. Balkan Realty is moving into a new office at 12574 Promise Creek Lane. Seasons Gardens at Cumberland Road and 126th Street closed in April after nine years. Christian Brothers Automotive is building a facility on SR 37.

Hamilton Town Center is opening Cookie Cutters, a child-oriented hair salon, restaurant Tucanos Brazilian Grill, clothier Wet Seal and chiropractor The Joint. Nexxt Spine LLC is consolidating to a new location in the Noblesville Corporate Campus, moving its headquarters from Fishers and manufacturing facility from Indianapolis. Warner Bodies, Inc. is moving its manufacturing facilities from Noblesville to the former Plastech complex in Elwood.

Westfield Godby Home Furnishings at 17828 US 31 is closing its Westfield retail store in preparation for the US 31 expansion but the warehouse remains. Lee Hines State Farm is now at 202 E. Main Street. HealthSource of Westfield held its grand opening at 785 E. Main Street in May. Demolition in preparation for the Grand Junction project on Main Street east of US 31 continues, including the demolition of Mufflers & More on Union Street, which has moved to a new location west of Noblesville off SR 32.

Noblesville Design Den, Property Management Corp., and Alterations by Alicja have opened on Conner Street in downtown Noblesville. Law firm Church Church Hittle & Antrim is expanding services with the acquisition of two Indy-based

June • July 2013 • Hamilton County Business Magazine

Westfield Parks opened a facility on Main Street for recreational programming. A 95,500 SF assisted living and memory care facility, Magnolia Springs Senior Living, is under construction at 14901 Carey Road. HCBM

A dvert I S E M E N T

Finding a Place to Call Home: Should You Build or Buy? There may be more reasons to build a new custom home in Central Indiana than to buy an existing home. The Marina Limited Partnership shares the perks to building a home in today’s market rather than buying an existing home below. One of the most obvious advantages is the ability to design every nook and cranny of the house to fit your needs and wants. “When you’re building a home you get 100% of what you want, but when you buy an existing home you get someone else’s ‘dream home,’” says Randy Bennett, who built his home in the Cambridge neighborhood on Geist Reservoir. Randy and his wife loved building their home so much that they are now in the process of building again in the same neighborhood. As we toured Randy’s home, he mentioned that when building a new home you don’t have to worry about outdated decorating and painting, or replacing and remodeling things such as carpet, bathrooms, or a kitchen. Everything is new. Maintenance on existing homes tends to be deferred over many years and at a certain point everything may break at once or need replacing. According to data from the 2009 American Housing Survey, 26% of all homeowners spent $100 or more a month for routine maintenance expenses on existing homes. In contrast, only 11% of newly constructed homeowners spent that amount. In fact, 73% of new homeowners spent less than $25 a month on routine maintenance costs. There are other risks in buying an existing home. According to Zillow. 26

com, more 6,000 foreclosure homes are currently for sale in the Indianapolis metro area. Rob Bussell, Realtor and VP of Marketing & Sales at The Marina Limited Partnership, offers advice and says, “Don’t get too caught up in the ‘good deal’ that you may get with a foreclosure before you know what kind of risk you will be assuming. When you build a home you eliminate this risk completely.” If the property you are looking to buy is bank owned, banks require buyers to purchase the home “as is” or “where-is,” meaning the homebuyer is taking on all of the risk. This means investing more time to inspect the home to ensure that there are not any costly repairs or maintenance in store. Newly built homes come with a warranty and little risk. Bryan Bowman, another Cambridge resident, built his home on the water and said his purchase decision hinged on the scarcity of bodies of water in Central Indiana as well as the lifestyle it could offer his family. “There is only so much water around Central Indiana. Living on the lake is a rare commodity here and its lasting value is only going to go up. I also wanted my kids to enjoy the fun activities that you can really only get by living on a lake. Building a home to us just made sense.” Central Indiana has two full-recreational lakes to build homes on and to create lake living 20 minutes from downtown Indianapolis with the communities at Geist and Morse Reservoirs. The Marina Limited Partnership is currently developing the land around these reservoirs and creating upscale communities which provide lakefront living and waterfront access lots to build homes. June • July 2013 • Hamilton County Business Magazine

Hamilton County’s Only Locally Owned Bank

As the building and buying season continues, it is clearer than ever that the time to build a home is now. The perks of little maintenance and risk, and the ability to design a home to meet your needs, along with an economy that is now supporting home buying again, has allowed the cost of building a home in Central Indiana to become very attractive indeed.

830 Logan Street • Noblesville • 773-0800 8 Convenient Hamilton County Locations cbindianaonline.com

More information about building a home can be found on The Marina Limited Partnership website: www. indymarinaland.com

June • July 2013 • Hamilton County Business Magazine

News & Updates June & July Events June

July

June 12:

June Luncheon 12 to 1:30 p.m. | Ritz Charles

July 10:

July Luncheon 12 to 1:30 p.m. | The Mansion at Oak Hill

June 20:

Arrows Young Professionals After Hours Network 5 to 7 p.m. | tba

July 18:

Business After Hours 5 to 6:30 p.m. | Carmel Center Apartments

June 25:

28th Annual Golf Classic 11 a.m. to 7 p.m. | Woodland Country Club

Events are subject to change. Visit carmelchamber.com for updates and to register for events.

New Members

Ribbon Cuttings  Rain Salon and Spa 41 City Center Dr.

First Watch 1950-15E Greyhound Pass 

 Medical Obesity Mgmt. of Indiana 2000 E. 116th St.

MacKenzie River Pizza 11596 Westfield Blvd. 

Adecco ATI Physical Therapy Barthuly Irrigation, Inc. Bejin’s Bows To Go Carmel High School Band Boosters, Inc. Carmel Trophies, Awards & Gifts Central Indiana Dance Ensemble Chernoff and Associates Cosmetic Surgeons Earth Fare Huston Intrigue Travel Karen Kennedy Copywriting Keller Williams Realty/Metro Indianapolis North KONE Elevators and Escalators Lauth Group, Inc. Law Office of Josh F. Brown, LLC Living Well Magazine Ogle Design Operation Job Ready Veterans O’Reilly Auto Parts Rain Salon and Spa Robbins Graphics Silver Door Spa, Inc. Silver Square SYNC Technology Integration LLC Travel Leaders Indianapolis Will Wright Building Corporation Wolfies Grill

28th Annual Golf Classic Tuesday, June 25 Woodland Country Club  Next Gear Capital



1320 City Center Dr.

For details & registration carmelchamber.com

carmelchamber.com  317.846.1049  21 S. Range Line Rd., #300A  Carmel

UPCOMING EVENTS JUNE

JULY

7th–Friday, 11am Tee Time

11th–Thursday, 3pm to 4pm

Ironwood Golf Course 10955 Fall Road, Fishers 46037 Contact Carol Doehrman at 578-0700

Informational Session for New Members, New & Current Contacts Fishers Train Station 11601 Municipal Drive No fee Register online at www.fisherschamber.com

Fishers Chamber Annual Golf Outing

13th–Thursday, 3pm to 4pm

Navigating the Chamber

Informational Session for New Members, New & Current Contacts Fishers Train Station 11601 Municipal Drive No fee Register online at www.fisherschamber.com 15th–Saturday, 8am to 12pm

Wellness Day, Fishers Farmers Market 6 Municipal Dr., Fishers No fee 19th–Wednesday 11:30am to 1:00pm

Monthly Luncheon-Vince Griffin FORUM Conference Center

Navigating the Chamber

13th–Saturday, 8am to 12pm

Pet Day, Fishers Farmers Market 6 Municipal Dr., Fishers No fee 17th–Wednesday 11:30am to 1:00pm

Monthly Luncheon Danny O’Malia

FORUM Conference Center 11313 USA Parkway $20 pre-paid members $25 non-members Register online at www.fisherschamber.com 24th–Wednesday 4:30pm to 6:30pm

11313 USA Parkway $20 pre-paid members $25 non-members Register online at www.fisherschamber.com

Business After Hours

26th–Wednesday 4:30pm to 6:30pm

8am to 9:30am Morning Motivator, Networking and More

Business After Hours

Tom Wood Aviation 9913 Willow View Road, Fishers No fee

Sunlake Apartments 12347 Windsor Drive No fee 31st–Wednesday

Fishers Train Station 11601 Municipal Dr., Fishers $10 members; $15 non-members Register online at www.fisherschamber.com

FRESH FACES Barre Bee Fit Indianapolis

Nickloy Law

Burritos and Beer, LLC

Platinum Pet Services

Cruise Planners in Fishers

Prairie Guest House

Curry Agency Inc

Rhodes Insurance Group, Inc

Dunlap Wealth Management

Roadfire Software

Innovations In Technology Consulting

Scott A. Adams, Attorney at Law

10080 E. 121st Street, Suite 121 Fishers, IN 46038 (317) 985-0331 www.barrebeefit.com 14032 Britton Park Road Fishers, IN 46038 (317) 845-9527 www.burritosbeer.com

13890 Rue Royale Lane McCordsville, IN 46055 (317) 863-5160 www.destinationsbydixie.com 13578 E 131st Street, Suite 270 Fishers, IN 46037 (317) 644-1770 www.curryagencyinc.com 14074 Trade Center Drive, Suite 110 Fishers, IN 46038 (317) 770-2266 www.dunlap-wealth.com

10581 Tremont Drive Fishers, IN 46037 (317) 414-5717 www.innovationsintech.com

Kathi Meyer, Independent Tastefully Simple Consultant 6160 S Hunters Run Pendleton, IN 46064 (765) 610-1333 www.simplykathi.com

KONE Elevators

5201 Park Emerson Way, Ste 0 Indianapolis, IN 46203 (317) 281-4558 www.kone.com

MAINSCAPE

13418 Britton Park Road Fishers, IN 46038 (317) 577-3155 www.mainscape.com

Market Street Wealth Management Advisors, LLC

3091 E. 98th Street, Suite 160 Indianapolis, IN 46280 (317) 522-5459 www.mswma.com

5540 Pebble Village Lane, Suite 300 Noblesville, IN 46062 (317) 773-3030 www.nickloylaw.com 13244 Eastwood Lane Fishers, IN 46038 (317) 331-2928 www.platinumps.com

13805 Allisonville Road Fishers, IN 46038 (317) 663-8728 www.prairieguesthouse.com 11717 Lantern Road Fishers, IN 46038 (317) 915-5555, Ext. 6 www.nationwide.com/scott-rhodes 110 Rush Court Fishers, IN 46038 (317) 537-7880 www.roadfiresoftware.com/chamber 14074 Trade Center Drive, Ste. 147 Fishers, IN 46038 (317) 774-2200 www.scottadamslawfirm.com

Southern Kitchen

7854 E. 96th Street Fishers, IN 46037 (317) 447-3843 www.yoursouthernkitchen.com

SPARTA

10080 East 121st Street Fishers, IN 46037 (317) 698-4012 www.spartaindy.com

Zimmer Chiropractic & Nutrition 9757 Westpoint Drive, Suite 500 Indianapolis, IN 46256 (317) 813-1998 www.zimmerchiropractic.com

www.hamiltonnorthchamber.com

HAMILTON NORTH

Upcoming Events & HAPPENINGS N E W M E M B E RS

JUNE 2013

4th – Tuesday 11:30am-1:00pm monthly Luncheon

Paul Munoz, Cicero/Jackson Township Plan Director Red Bridge Park Community Building $12 members; $15 non-members

8th – Saturday 8:00am 30th Annual Cicero triathalon 11th – Tuesday 12pm hamilton heights golf outing

d Russell Cate and John Terry of Campbell Kyle Proffitt recently joined the Chamber. e Stefani Hancock of Wildflower BodyWoRx and Salon 360 joined the Chamber in March.

Bear Slide Golf Club

6770 E 231st St., Cicero, IN 46034

M OR E N E W M E M B E RS Campbell Kyle Proffitt New Sesco, Inc. Wildflower Body WoRx and Salon 360 Arcadia Historic Properties Riverwalk Commons Vibcon Corporation

JULY 2013

Lights Over Morse Lake Marty Braley Lauri Greenlee, Carpenter Realtors Cheryl Trietsch, Century 21 Sheetz Johnston & Company, P.C.

4th – Thursday 10:00pm lights over morse lake

Near Red Bridge; viewable from far away Festivities throughout Cicero; fireworks at Morse Reservoir

9th – Tuesday 11:30am-1:00pm Joint Luncheon with sheridan chamber Red Bridge Park Community Building $12 members; $15 non-members

d d

march Luncheon highlights

David Heighway, Hamilton County historian, spoke at the March Luncheon.

april luncheon highlights

HNCC Non-Profit and Community Organization Showcase—Janus Developmental Services visits with Chamber members to share their mission.

30th ANNUAL

Cicero Triathalon Saturday June 8 8:00am

Hamilton North Chamber 70 N. Byron St. Cicero, IN 46034 317-984-4079

Erika Flanders of Erika’s Place stands beside her Bell of Recognition award for the 2nd Quarter

www.getmeregistered.com

Golf Outing Tuesday, June 11 at 12:00pm Bear Slide Golf Club 6770 E 231st St., Cicero, IN 46034

co-sponsored by HNCC

June • July 2013 • Hamilton County Business Magazine

6th – Thursday 11:30a.m. to 1:00p.m. lunch & learn: monday morning leadership session 2 Taylored Systems Community Room 14701 Cumberland Rd., Suite 100, Noblesville $30 per session in the series

*Note: you can still register for individual sessions

12th – Wednesday 7:30a.m. wake up noblesville network breakfast Perkins Restaurant & Bakery 250 Noble Creek Dr., Noblesville

April Community Pride Award Winner Congratulations Winner! White River Christian Church 1685 N. 10th St., Noblesville, IN 46060 (317) 773-2233 www.wrcc.org

20th – Thursday 5:00p.m. to 7:00p.m. YPG BUSINESS AFTER HOURS Houlihan’s 14065 Town Center Blvd., Noblesville Attendance is free

NOBLESVILLE

JUNE 2013

www.noblesvillechamber.com

Upcoming Events & HAPPENINGS

26th – Wednesday 7:30a.m. to 9:00a.m. membership BREAKFAST The Mansion at Oak Hill $18 Members, $22 Non-Members

JULY 2013 24th – Wednesday 11:30a.m. to 1:00p.m. membership luncheon Harbour Trees Golf Club $18 Members, $22 Non-Members

May Community Pride Award Winner Congratulations Winner! BlueSky Technology Partners, Inc. 15570 Stony Creek Way, Noblesville, IN 46060 (317) 674-8206 www.blueskytp.com

Nickel Plate Arts Announces Fairyville Trail House Winners Noblesville Chamber wins “Best of Show.” Congratulations to the Noblesville Chamber!

Noblesville Chamber 601 Conner St. Noblesville, IN 46060 317-773-0086

congratulations! To Kelsey Sigman, Noblesville Chamber of Commerce 2013 High School Scholarship Recipient.

June • July 2013 • Hamilton County Business Magazine

www.sheridanchamber.org

SHERIDAN

Upcoming Events & HAPPENINGS CHAMBER EVENTS

COMMUNITY EVENTS

The Sheridan Chamber of Commerce holds monthly member luncheons on the fourth Thursday of each month. In November, 2013 we will not have a luncheon due to the Thanksgiving holiday. Keep reading for more details about our upcoming luncheons.

JUNE 2013

Sheridan Community Park Food & Fun, Free Admission; bring chairs/blankets Magician, Storytelling with Lanape Indian Mike Pace

Monthly Member Luncheon

8th - Saturday 4:00pm-7:00pm

27th - Thursday 11:30am-1:00pm

Sheridan Public Library Speaker: TBA Members $12 Contact Patty Nicholas at 317-758-1311 to register

JULY 2013

9th - Tuesday 11:30am-1:00pm

joint Luncheon with hamilton north chamber

1st - Saturday 5:00pm-7:00pm (Pork Sandwich Dinner) 6:00pm-Program

sheridan fireside tales

sheridan lion’s club fish fry

Adult advance tickets: $9; at door: $10; Children under 12: $4 22nd - Saturday 2:00pm-5:00pm

critter showcase

Sheridan Veterans Park - Free! Animal Showcase with all kinds of 4-H friends! Including exotics, like llamas and newborns

Red Bridge Park Community Building, Cicero Speaker: Phil Marino with Direct Development Training. “Mastering Your Memory” Members $12 Contact Patty Nicholas at 317-758-1311 to register 17th - Wednesday 10:45am-6:00pm

annual golf classic

KEEP IN TOUCH WITH US! The Sheridan Chamber of Commerce publishes a weekly email newsletter. To join our mailing list please text us at 22828 with the keyword SHERIDAN, visit our website local news page, or contact Patty Nicholas, Executive Director at 317-758-1311.

Sheridan Chamber 407 S. Main St. PO Box 202 Sheridan, IN 46069 317-758-1311

Cool Creek Golf Club, Lebanon Visit www.sheridanchamber.org for more information

AUGUST 2013 22nd - Thursday 11:30am-1:00pm

Monthly Member Luncheon

Sheridan Public Library Speaker: TBA Members $12 Contact Patty Nicholas at 317-758-1311 to register

New Members

bluegrass jam

Sheridan Public Library Donations Welcome Contact Steve Martin at 317-758-5201 or steve@sheridan.lib.in.us

JULY 2013 4th - Wednesday 10:00am Parade (registration 9-10am in the High School parking lot)

SHERIDAN FOURTH OF JULY Parade/celebration

Campbell Kyle Proffitt, LLC, Carmel

Parade on Main Street, Celebration at Biddle Memorial Park, Fireworks

Hoosier Home & Garden, Sheridan

12-13th - Friday/Saturday 10:00am-3:00pm

John Terry & Stephanie Gookins

Charlie Smith

Noblesville Times, Noblesville Perry Williams

R&T Auto, Sheridan Brian Alexander

Sheridan Manufacturing, Sheridan

Jim Newby & Brad Leonard

Sheridan Reporter, Sheridan

Jeff Jellison 32

16th - Sunday, (and the third Sunday of every month) 1:00pm-5:00pm

SHERIDAN BLUEgRASS FEVER

Sheridan Veterans Park Friday Evening Performance: Music Clinics-Saturday 10am Packed Performances on Saturday Visit www.bluegrassfevernet. for more information 21st - Sunday, (and the third Sunday of every month) 1:00pm-5:00pm

bluegrass jam

Sheridan Public Library Donations Welcome Contact Steve Martin at 317-758-5201 or steve@sheridan.lib.in.us

June • July 2013 • Hamilton County Business Magazine

317-916-6147 Lee Hyde www.fcfcu.com 1950-15E Greyhound Pass Carmel, IN 46033 FirstWatch Restaurants 317-815-9344 Restaurantwww.firstwatch.com Contact: Lee HydeSalsbery Brothers Landscaping State Farm Insurance Lee Hines 1950-15E Landscaping Greyhound PassInsurance Contact: Carmel, INContact: 46033 Lee Hines 317-815-9344 Jeff Salsbery 202 E Main St www.firstwatch.com 4317 East 146thWestfield, Street IN 46074 317-804-5495 Carmel, IN 46033 www.leehinesinsurance.com Salsbery Brothers Landscaping 317-843-0100 Landscaping Finance Center Federal Credit Union www.salsberybros.com Financial Services rance Lee Hines Contact: Contact: Jeff Salsbery CrossFit Thrive, IncKavanaugh Daniel 4317 East Fitness, 146th Street 56th Street Fitness 7101 BootEast camp e LeeLee Hines ance Hines Carmel, IN 46033 Indianapolis, IN 46226 Contact: 317-916-6147 074 317-843-0100 Daniel Mason www.fcfcu.com www.salsberybros.com Westfield Park Rd, Suite 3 State Farm17338 Insurance Lee Hines urance.com FirstWatch Restaurants 46074 Insurance Westfield, Indiana Restaurant CrossFit Thrive, Inc Federal Credit Union 317-519-9083 Contact: 4 CrossFit Thrive, Inc. Lee HinesFitness es Fitness, Boot campLee Hyde www.crossfitthrive.com 1950-15E Greyhound Pass Fitness, Fitness Boot Camp 202 E. Main Street Contact: Carmel, IN 46033 ance.com urance Lee Hines gh Daniel Mason Westfield, IN 46074 Daniel Mason 317-815-9344 Law Office of Wesley N. Hoppenrath treet e.com 17338 Westfield Park Rd, www.firstwatch.com Suite 3 17338 Westfield Park Road, 46226 Credit317-804-5495 Legal Services ederal Union Westfield,Contact: Indiana 46074 Salsbery Brothers Landscaping www.leehinesinsurance.com Suite 3 ral Credit Union 317-519-9083 Landscaping Wesley Hoppenrath Westfield, IN 46074 074 Contact: www.crossfitthrive.com 3501 Westfield Jeff Rd.Salsbery Suite 101 317-519-9083 taurants Westfield, IN 46062 eet surance.com 4317 East 146th Street www.crossfitthrive.com Law Office of Wesley N. Carmel, Hoppenrath IN 46033 226 317-414-6873 317-843-0100 Federal CreditFinance Union Legal Services Center Federal Credit Union http://hoppenrathlaw.com www.salsberybros.com ound Pass es Contact:Services 63 Financial CrossFit Thrive, Wesley Hoppenrath Tradewinds Logistics, Inc. Inc gh Daniel Kavanaugh com 3501 Westfield Rd. SuiteFitness, 101 Fitness Boot camp urants treet Transportation Contact: 7101 East 56th Street 46226 Westfield,Contact: IN 46062 Daniel Mason rs LandscapingIndianapolis, IN 46226 17338 Westfield Park Rd, Suite 3 317-414-6873 Brian Cook Westfield, Indiana 46074 nts 317-916-6147 http://hoppenrathlaw.com 1318 East 236th317-519-9083 Law Office of nd Pass www.fcfcu.com www.crossfitthrive.com Arcadia, IN 46030 taurants Street Wesley N. Hoppenrath Tradewinds Logistics, Inc. 317-848-9975 Law Office of Wesley N. Hoppenrath 3 Transportation Legal Services www.tradewinds.net Legal Services m Contact: Contact: os.com Wesley Hoppenrath Pass ound Pass Wesley Hoppenrath Brian Cook 3 3501 3501 Westfield Rd. Suite 101 Westfield Road, Suite 101 , Landscaping Inc 1318 East 236th Westfield, IN 46062 Westfield, IN 46062 Boot camp FirstWatch com Arcadia, INRestaurants 46030 317-414-6873 317-414-6873 http://hoppenrathlaw.com Restaurant 317-848-9975 ers Landscaping www.tradewinds.net http://hoppenrathlaw.com Park Rd, Suite Lee 3 Hyde Tradewinds Logistics, Inc. reet na 46074 Transportation

JUNE 2013

os.com nc

www.firstwatch.com

ot athcamp

, IncSuite 101 Rd. Boot 062 camp

Brothers Landscaping m ark Rd, SuiteSalsbery 3 law.com 46074 Park Rd, SuiteLandscaping 3 Jeff Salsbery na 46074 gistics, Inc. .com 4317 East 146th Street amp ve.com Carmel, IN 46033 sley N. Hoppenrath Wesley N. Hoppenrath 317-843-0100 30 Rd, Suite 3www.salsberybros.com 074 ath h.net

Rd. Suite101 101 . Suite 062 2

hlaw.com

w.com

Monday, June 10 st

3535 E. 161st Street & Carey Road, Westfield RSVP your foursome by May 31st! 20th/Thursday, 11:30am-1:00pm  Chamber Golf Outing at Bridgewater

MONTHLY MEMBERSHIP LUNCHEON Monday, June 10

11 a.m. – 1 p.m. Speaker: Barry Collier, Butler University The Bridgewater Club  Monthly Membership Luncheon 161 and Carey Road ~ Westfield Athletic Director Thursday, June 20 The Bridgewater Club The Bridgewater Club 161 and Carey Road ~ Westfield 3535 E. 161st Street & Carey Road, Westfield Barry Collier, Butler University Athletic Director Register by June 14 online at www.westfield-chamber.org st

JULY 2013

 Monthly Membership Luncheon Thursday, June 20 18th/Thursday, 11:00am-1:00pm The Bridgewater Club 161 and Carey Road ~ Westfield Monthly Membership Luncheon MONTHLY MEMBERSHIPLUNCHEON Barry Collier, Butler University Athletic Director Thursday, July 18 Speaker: David Heighway, Hamilton County 11 a.m. – 1 Historian p.m. Wood Wind Golf Club Wood Wind Golf Club 2302 W 161st St~ Westfield Catered by Stuart’s Steak House 2302 W. 161st Street, Westfield David Heighway, Hamilton County Historian Catered by Stuart’s Steak House $15 Pre-registered Members,  $20Monthly Membership Luncheon all others. Register by July 12 online at Thursday, July 18 11 a.m. – 1 p.m. www.westfield-chamber.org Wood Wind Golf Club st

2302 W 161st St~ Westfield

Catered by Stuart’s Steak House David Heighway, Hamilton County Historian

www.westfield-chamber.org All Chamber event dates, times and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.

ndscaping 1950-15E Greyhound Pass

Contact: Brian Cook 1318 East 236th Arcadia, IN 46030 317-848-9975 www.tradewinds.net

 Chamber Golf Outing at Bridgewater

Upcoming Event s ~ June & July 2013 10th/Monday 11 a.m. – 1 p.m. The Bridgewater Clubonline at www.westfield-chamber.org Unless noted, details registration for all events cHAMBER GOLF OUTING AT and BRIDGEWATER 161 and Carey Road ~ Westfield

NEW MEMBERS

Carmel, IN 46033 ve.com Street com 317-815-9344 3 Wesley N. Hoppenrath

WESTFIELD

Upcoming Events & HAPPENINGS

www.westfield-chamber.org

Upcoming Events ~ June & July 2013

Unless noted, details and registration for all events online at www.westfield-chamber.org

www.westfield-chamber.org

Tradewinds Logistics, Inc. Transportation Brian Cook 1318 East 236th Street Arcadia, IN 46030 317-848-9975 www.tradewinds.net

RIBBON CUTTINGS Left: FirstWatch ribbon cutting with Mayor Andy Cook and members of the Westfield and Carmel Chambers. Right: Lee Hines State Farm ribbon cutting with Mayor Cook and State Farm Associates.

10th Annual Westfield Chamber Golf Outing

N. Hoppenrath

gistics, Inc.

tics, Inc.

10thAnnual Westfield Chamber 10thAnnual Westfield Chamber 10thAnnual Westfield Chamber Golf Outing th Golf Outing Golf Outing 30 uite 101 10 Annual Westfield Chamber June 10, 2013 June 10, 2013 June 2013 Golf 10, Outing .net Reserve your spot for a fantastic day of golf! Reserve your spot for2013… a fantastic of golf! Thank you to our Sponsors as of April Reserve your spot for10, a 2013 fantastic day ofday golf! June

om et Reserve spot forcan a fantastic day of golf! ►Registration Forms areyour available or you register online at www.westfield-chamber.org e available or you can register online www.westfield-chamber.org th atare ►Registration Forms available or youChamber canorregister online at www.westfield-chamber.org 10 Annual ►Contact Kathy at 317-804-3030 events@westfield-chamber.org for golf outing details and available 804-3030 or events@westfield-chamber.org forWestfield golf details and available ►Contact Kathy at 317-804-3030 orouting events@westfield-chamber.org for golf outing details and available

, Inc.

June 10, 2013 • The Bridgewater Club

►Registration Forms are available or you can register online at www.westfield-chamber.org sponsorships Golf Outing

th sponsorships ►Contact Kathy at 317-804-3030 or events@westfield-chamber.org for golf outing details and available

10 June 10, 2013 sponsorships Thank you to our Sponsors as of April 2013… ponsors as of April 2013… Reserve your spot forasa of fantastic day of golf! Thank you to our Sponsors April 2013…

Annual Westfield Chamber Reserve your spot for a fantastic day of golf! Golf Outing Thank you to our Sponsors as of April 2013… WJune Registration Forms are available or you can ►Registration Forms are available or you can register online at www.westfield-chamber.org 10, 2013 ►Contact Kathy at 317-804-3030 or events@westfield-chamber.org for golf outing details and available register online at www.westfield-chamber.org sponsorships Reserve your spot for a fantastic day of golf! The Rocchio Agency W

Thank you to our Sponsors as of April 2013… The Rocchio Agency

Contact Kathy at 317-804-3030 or email

Rocchio The Rocchio Agency online at www.westfield-chamber.org ►Registration Forms are available orTheyou canAgency register events@westfield-chamber.org golfand outing ►Contact Kathy at 317-804-3030 or events@westfield-chamber.org for golf outing for details available details and available sponsorships sponsorships

Deborah Minth Westfield Office Deborah Minth Westfield Office Deborah Minth

Westfield Chamber of Commerce 130 Penn St. Westfield, IN 46074 317-804-3030

The Rocchio Agency

Thank you to our Sponsors as of April 2013…

Minth Office

Westfield Office

June • July 2013 • Hamilton County Business Magazine Deborah Minth Westfield Office

Hamilton County History

David Heighway

This Little Piggy Went to Market Transporting livestock was a dirty business in the early days ransportation of goods to market is a crucial link in any business. Today, the price of fuel has a huge impact on the price of groceries in the supermarket. However, the process now is much simpler than it was 175 years ago. When Hamilton County was first settled, most farmers were concerned with feeding their own families. After a few years though, they began to produce a surplus and began looking for markets.

night. These tired hogs were lifted out of the mud and placed in the wagons by the hands in charge of the hindmost lot. After the rain set in these men would be at night wet to the skin. The men were kept on the road until dark and sometimes later. It frequently happened that after turning in at night the men were required to gather corn from the fields to feed the hogs that night, and the morning after. The hogs were usually fed about 4 o’clock in the morning and turned into the road at daylight. The process was continued from day to day until Cincinnati was reached, then the hands were turned loose with money enough to take them home. From twenty-one to twenty-two days were consumed in the trip. We wore the same suit of clothes all the time. At night we would dry them and the next morning rub the mud off and put them on. For my service I received 18 cents per day and board.

In his history of Hamilton County written in 1901, Augustus Finch Shirts described early agricultural economics. His family had moved to the county Harper’s Weekly 1857 in 1819 and he had grown up here. He said that after the introduction of fanning mills (mills that used hand-cranked fans to separate chaff from grain), farmers began to raise a surplus of wheat. However there were no markets other than Cincinnati, Lawrenceburg, or Lafayette. The farmers would load twenty bushels of wheat into a When the hogs reached Cincinnati, they would be sold for wagon and drive for four or five $1.50 to $1.75 per hundredweight. Cindays to get to the market, where cinnati had become the nation’s chief The tired hogs would be placed they would be paid around forty hog packing center by 1835, with the cents a bushel for the wheat and nickname of “Porkopolis.” in the wagons and hauled to the spend three days driving home. stopping place for the night. The issues of transportation changed in 1851 with the completion of the railThe Hog Drive — Augustus Finch Shirts, road from Indianapolis to Noblesville. It “History of Hamilton County” (1901) would reach Peru in 1854. Hogs could It was even more labor intensive now be put aboard railroad cars in to get hogs to market. Livestock Noblesville and be shipped straight to Madison, where they surpluses started appearing after 1835. Local merchants would be put on would buy the hogs in the autumn and hire men to drive boats for Cincinthem to Cincinnati. In this case, “driving” meant walking the nati. Eventually hogs all the way to Ohio with wagons used mostly just for there would also supplies. Shirts described one drive that he participated in be the Monon when he was a young boy. railroad which went straight to We left Noblesville about the 3rd day Chicago. Not only of December, with ten hands and three was it cheaper teams. For two or three days we had and easier to fair weather and got along fairly well. ship livestock It then began to rain and the roads and produce, you soon became muddy. Some of the hogs From an 1854 Ohio railroad timetable also didn’t have traveled faster than others, so the hogs to wear the same were divided into lots. The tired hogs suit of clothes for twenty-one days. HCBM would be placed in the wagons and hauled to the stopping place for the David Heighway is the Hamilton County Historian.

BUSINESS RESOURCE DIRECTORY HEALTH & WELLNESS

Signs and Banners

Meridian Health & Wellness

Logan Street Signs & Banners

8902 N. Meridian St., Ste. 101 Indianapolis, IN 46260 317-848-8048 www.pratherwellness.com

1720 South 10th St. Noblesville, IN 317-773-7200 Open M-F 7-5 www.loganstreetsigns.com www.noblesvilletrophies.com www.noblesville.com

R I N G

Business Technology

River Edge Professional Center and River Edge Market Place Noblesville, IN Call John Landy at 317-289-7662 landyfortune@gmail.com

Sharp Business Systems of Indiana 7330 East 86th St. Indianapolis, IN 46256 317-844-0033 www.sbsindiana.com

R E

Commercial Lease Space

M E R I DIA N H E A LTH & W E L L NE SS

Meridian Health & Wellness is an integrated medical practice that includes the following health care professionals: Medical Director, Nurse Practitioner, Acupuncturist, Physical/Occupational Therapist, Chiropractic, Nutritionist, Licensed Massage Therapist. Our team works at assisting the body in attaining homeostasis through extensive diagnostics to get to the root of the problem. We then provide an individual treatment program to assist you in reaching your health care goals.

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies. 773-7391 Open M-F 9-6 Sat. 10-2

Service Club Rotary International

Let Us Cater Your Next Event FULL CATERING MENU Seminars • Golf Outings • Business Lunches • Weddings Employee Picnics & Celebrations • Customer Appreciation Day Training Classes • Family Get-Togethers • Graduation Parties Rehearsal Dinners • Day-After Wedding Brunches • Bachelor Parties

ACCOMMODATIONS AmericInn Hotel & Suites Indianapolis NE 9780 North by NE Blvd. Fishers, IN 46037 317-578-9000 www.americinn.com

Making business travel easy is the AmericInn Way! Corporate discount rates • Monthly invoicing available • Cozy small meeting space • Free hot homestyle breakfast • Flat screen HD TV’s • Easy Rewards Program • Free wifi • Large business center • Onsite modern fitness • Guest laundry • Valet dry cleaning • Free fax • Free copy

No event is too big or too small! • Celebrating 11 Years!

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Mike Corbett at 774-7747

Hamilton County Guide

Hamilton County welcom e to

Profiles of 8

Great towns, Just

COMPlIMeNTARy

north of indianaPo

lis

commun itY Guide

Noblesville

www.zecksbbq.com

zecksbbq

317.774.1955

THE PROFESSIONAL BARBERS Dave Snider - Owner - Master Barber

Classic Barber Shop

317-843-2500

2462 East 116th Street, Carmel, IN 46032

Next Edition:

Education/Workforce Development Advertising Deadline: June 28 Mails week of July 29

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up. Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.

We are serious about improving our clients businesses by updating office technology, managing office printing and streamlining critical business processes. Sharp Business Systems of Indiana, a division of Sharp Electronics Corporation, can increase your company’s bottom line.

DINING : ATTRAC TIONS

Mon, Tues & Fri 9-6 Wed & Thurs 9-7 Sat 7-4 www.barberclassic.com : SHOPPING : MAP : TOwNS TO exPlORe

Available in June

Walk-in no waiting

Creating

a lake living lifestyl

rt o eâ&#x20AC;&#x201D;be pa

f it!

Waterfront Communities County Rd. 360 N.

Lake Clearwater

Scatterfield Rd

Next to Killbuck Golf Course

Bus 9

If you are interested in living on the water, The Marina Limited Partnership has a host of options for you. With six distinctive communities on three Central Indiana lakes, weâ&#x20AC;&#x2122;ll help you find the perfect waterfront, water access or off-water lot for your home. Special in-house lot financing is available in all of our communities.

Anderson

Canal Place On Olio Rd just north of 104th St

116th St

Sail Place

Olio Rd

Adjacent to the Indianapolis Sailing Club

Marina Village Townhomes Access from the Geist Marina

96th St

Indianapolis Geist Reservoir

Carroll Rd

Fall Cr ee k

96th St

Springs of Cambridge Across the bridge from the Geist Marina on East 96th St

Hampton Cove Across from the Geist Marina

Ask About speciAl iN-House lot FiNANciNg