Give Space To The Growth Areas In Tea Health is a big driver of growth in tea. Value sales of healthy teas are on the up.
Growth Areas In Tea By Value Total Market
Green Tea
Decaf Tea
Fruit & Herbal Tea
Shelf Layout Allocate space according to market share
Boost Tea Sales
Block best selling brands together Arrange products in a logical order Take local variations into account
Recognise That Brands Sell
Offer a range of pack sizes to meet your customers’ needs
Top Selling Brands By Volume Impulse
of tea sales come from the top 4 brands
Tetley 33.8% PG 31.5%
Yorkshire 12.4% Typhoo 9.7%
More households buy Tetley than any other tea brand (Kantar)
Focus on Adding Value Avoid trading customers down Include packs with Price Marks and Strike Through Pricing to help retailer offer value Demonstrate ways to add value to the sale
Reduce Reliance on Black Teas Everyday black teas are in decline in impulse
Overtrading in black tea is contributing to decline in overall tea sales in impulse
Percentage share of tea sales
Showcase Your Offering Look out for NPD that will attract new customers to tea Work in partnership with suppliers to add excitement to tea sales
Everyday Black Impulse Total Market
Introduce New Products Highlight Tea Occassions
PoS Materials
In Depot Events
The right mix of activity can achieve a positive uplift in sales
Category Management Advice
To find out more about Tetley go to: www.tetley.co.uk facebook.com/TheTetleyTeaFolk twitter.com/tetley_teafolk Tel: 0800387227