Est application package wp 1819 2nd round

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Second round ENTITY SUPPORT TEAM MC term 18/19


APPLICATION FLOW

28th of June – Application Released 9th of July – Deadline for Applications 10th-11th of July – Interviews 13th of July - Annoucement Please submit your application until 9th of July 23:59 (GMT+2).


DIGITAL MARKETING


GENERAL INFORMATION

Answer both general and specific questions. Send them togehter in one .pdf format to jana.oravcova@aiesec.sk. In case you will be selected, your transition will be delivered in the week from 16.7. to 31.7.2018. Your EST term starts on 31.7.2018. In case of any questions, do not hesitate to contact me. I wish you good luck!


Aaah you are going to work in some Entity Support Team

“I am going to work in Marketing EST”


INSTAGRAM MANAGER JOB DESCRIPTION

- market analysis - setting up strategy and creation of posting plan (posts and stories) - data storage on weekly basis - collecting materials from EPs and members - copywriting - regular calls with the whole EST team

REQUIREMENTS

- level of English: B1 - you already have some experience with Instagram (managing your own or someone´s else account)

WORKLOAD

- up to 5 hours/week

KPI

- % growth of followers


FACEBOOK MANAGER JOB DESCRIPTION

- market analysis - setting up strategy and creation of posting plan (posts and stories) - collecting materials from EPs and members - copywriting - regular calls with the whole EST team

REQUIREMENTS - level of English: B1 - responsibility

WORKLOAD

- up to 8 hours/week

KPIs

- % growth of followers - improvement of engagement rate


WEBSITE MANAGER JOB DESCRIPTION

- writing blogs - cooperation with MC VP content & graphic design aiesec.sk - collecting materials from Eps members - improvement of SEO - regular calls with the whole team

on on and EST

REQUIREMENTS

- Level of English: B1 - Level of Slovak: C2 grammar is your passion)

WORKLOAD

- up to 8 hours/week

KPIs (Slovak

- Traffic on website - blogs - SEO score


CONTENT MASTER JOB DESCRIPTION

- Creation of graphic materials in Illustrator - Following graphic trends - Adjusting materials for Facebook and Instagram - regular calls with the whole EST team

REQUIREMENTS

- You have some experience with graphic software (Illustrator, CorelDraw, Paint)

WORKLOAD

- up to 8 hours/week

KPIs

- # of materials created per one campaign - # of materials created per Facebook & Instagram


General questionnaire

1. What is your motivation to apply for EST position? 2. How can you contribute to EST? 3. Why is digital marketing nowadays so important?


Specific questionnaire INSTAGRAM MANAGER - Create posting plan for the period of time 18.6.30.6.2018 to support summer recruitment (when and what you like to post on IG with planned results) FACEBOOK MANAGER - Create posting plan for the period of time 18.6. - 30.6.2018 to support oGV realisations and showcasing of our brand (when and what would you like to post on FB with planned results) WEBSITE MANAGER - translate and recreate 2 blog posts from http://blog.aiesec.org/. Think also about added value of the blog posts and call to action. Come up with proper keywords. CONTENT MASTER - Create visuals for 3 oGV opportunities from our country partners for Facebook and Instagram (keep it mind that size of posts and stories differs from each other)


Customer Experience Organisations


GENERAL INFORMATION

Answer specific questions. Send them in one .pdf format petra.krcmarikova@aiesec.sk.

to

The exact date of transition and first working date will be specified later. In case of any questions, do not hesitate to contact me. I wish you good luck!


B2B MARKETING MANAGER INTRODUCTION Person responsible for cocreation and implementation of opportunity marketing strategy and Global host campaign on national level.

IN SYNERGY WITH

- MC VP CXO and CXO commission

JOB DESCRIPTION -

market research campaigns co-creation and running content collection blog posts writing websites management data analysis visuals for online and offline channels creation regular communication with MC VP

REQUIREMENTS -

WORKLOAD

copywriting - up to 4 hours/week WordPress [Preferred] social media management KPIs content marketing - # of blogs posted graphic design - # of fb ads run customer orientation - # materials created Blue book - % growth of traffic on websites Slovak speaking - % growth of applicants - % Global Hosts


BRAND SPECIALIST Summer project architect

INTRODUCTION Team is together with MC VP CXO responsible for concept creation of relevant project for summer peak 2018 together with its strategies.

IN SYNERGY WITH - MC VP CXO as team leader and CXO commission

JOB DESCRIPTION -

market research and analysis DoI creation concept creation meetings and communication with possible external partners sales/promotion campaign creation creation of visual materials for IR, sales/promotion brand guidelines creation

REQUIREMENTS -

strategic thinking analytical thinking customer orientation Slovak speaking content marketing graphic design WordPress [Preferred] Blue book

WORKLOAD -

up to 3 hours/week

KPIs -

concept created # of strategies created DfI alignment materials created # of strategic partnerships for project


OPERATIONS SPECIALIST

Summer project architect INTRODUCTION Team is together with MC VP CXO responsible for concept creation of relevant project for summer peak 2018 together with its strategies.

IN SYNERGY WITH - MC VP CXO as team leader and CXO commission

JOB DESCRIPTION -

market research and analysis DoI creation concept creation sales/promotion strategy creation IR & Approving strategy creation Pricing and sustainability plan creation strategies creation for Exchange standards delivery legalities co-creation

REQUIREMENTS -

strategic thinking analytical thinking customer orientation previous operations experience [Preferred] Customer flow sales skills XPP

WORKLOAD -

up to 3 hours/week

KPIs -

concept created # of strategies created DfI alignment materials created # of strategic partnerships for project


Specific questionnaire

B2B MARKETING MANAGER

- Analyse current opportunity marketing and Global host strategies. - Provide 3 action step per each to improve both of them.

BRAND SPECIALIST & OPERATIONS SPECIALIST

- How do you envision iGV summer project in 2019? What needs to happen in order to achieve your vision? - Evaluate current summer projects of AIESEC in Slovakia.


CXC & PD


GENERAL INFORMATION

Answer specific questions. Send them in one .pdf patricia.rybarova@aiesec.sk.

format

to

The exact date of transition and first working date will be specified later. In case of any questions, do not hesitate to contact me. I wish you good luck!


LINKEDIN JOB DESCRIPTION -

page profile management creation & execution of pull strategy for start-ups and potential iGE partners creation & execution of pull strategy & CSR strategy for companies as potential iGT/PD partners creation of editorial calendar for content management content creation as support of brand positioning and partners pull strategy oGE and oGT promotion (graphic design + copywriting) informing and promoting our participation on SDGs

-

REQUIREMENTS -

proactivity and willingness to learn intermediate copywriting skills

WORKLOAD - up to 10 hours/week

KPIs -

# of leads (potential partners) coming from LinkedIn # unique impressions/update (views/post) % of followers growth


PR COORDINATOR JOB DESCRIPTION -

research & account management of potential & current media partnerships research & arranging potential public or media appearances research and participation in the most relevant public & networking events research and addressing potential partners for SDGs obtaining media coverage of national projects and conferences creating partnerships based on the online promotion of organisation (in blocks, Instagram,...)

-

REQUIREMENTS -

proactivity advanced communication management skills

WORKLOAD - up to 10 hours/week

KPIs &

account

-

# of total media appereances # of total media partners


Specific questionnaire

LinkedIN

- Analyze digital environment of LinkedIn page of AIESEC in Slovakia (admin access with page analytics based on request). - Suggest strategy for LinkedIn page of AIESEC in Slovakia for upcoming 6 months covering. The strategy should contain: key objectives, expected outcomes, key action steps, basic editorial calendar with particular target group to which is particular content targeted.

PR coordinator

- Create a media coverage strategy of Educate Slovakia 2019. - Create partnership proposal booklet for media of your choice (print, televison, radio). It should cover: value proposition of the partnership, list of projects and activities media can cover, basic scope with main activities of media coverage (what exactly the coverage should look like).


BEST OF LUCK!

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