A BRAND NEW LOOK AT THE WORLD’S FINEST DESTINATIONS CONTACT / TEL: (347) 339-5535 ANTON.PRIMA@FOODPARADISETV.COM WWW.FOODPARADISETV.COM 229 W. 28TH STREET, SUITE 700, NEW YORK, NY 10001
PROGRAM SYNOPSIS CiCi travels to exciting destinations in search of authentic cultural experiences. Connecting with locals who are “in the know”, CiCi guides her audience on a fun trip around the world to discover:
MUST SEE
MUST EAT
MUST DO
MUST TRY
SECRETS OF LANDMARKS
FOOD & RESTAURANTS
ADVENTURE & EXPERIENCES
GADGETS & PRODUCTS
With many audience interaction opportunities, this show is sure to create a buzz among CiCi’s large and growing fan base!
PROGRAM SEGMENTS As CiCi travels to a new destinations for an episode, she will showcase the best it has to offer via a number of segments:
After the Snapshot
Hands On
So you just took a picture in front of the Roman Colosseum, or the Eifel Tower, now what? Let the locals lead CiCi and you on a tour of the neighborhood.
Watch CiCi get her hands dirty digging up truffles, blowing glasses, or stomping grapes. She’ll show you the kinds of participatory activities to try when you visit!
Before the Bite
The VIP Pass
From farm and market to the table, CiCi spends time with local chefs to learn about the cuisine.
CiCi gets to peek behind the curtains on world-famous brands and events.
WHO IS CICI? Hosting and producing her own TV shows on NTD Television and Youtube, CiCi Li has traveled the world in search of fun and exciting experiences. In her travels CiCi has built up a loyal fan base who are eager to try everything CiCi has experienced. Born in China and raised in the United States, CiCi is a girly girl who is also always up for the toughest challenges. She is genuine and interacts with her fans on a personal basis on social media. In return her fans respond enthusiastically to her events. Her own shows include Food Paradise, Cicilicious, Chopsticks Only, Travel in the World. Due to her celebrity status, CiCi also appeared on an episode of Real Housewives of NYC and hosted a VLOG episode with Sonja Morgan.
ABOUT THE SHOW Show Title Episode Length Show Format Language Target Audience Show Launch
CICI’S TRAVELOG
22-24 MINUTES
ON LOCATION TRAVEL SHOW
ENGLISH WITH CHINESE WITH SUBTITLES AGE25-55 WITH SIGNIFICANT DISPOSABLE INCOME, LOCATED ACROSS NORTH AMERICA AND ASIA
OCTOBER 2013
MEDIA DARLING WITH A LOYAL FOLLOWING
2MM
135,000
MORE THAN 2M VIEWS ON YOUTUBE
OVER 135,000 FOLLOWERS ACROSS SOCIAL MEDIA PLATFORMS
PRESENCE ON MULTIPLE SOCIAL MEDIA PLATFORMS
PRESENCE ON TV, ONLINE AND MOBILE
BROAD APPEAL ACROSS GENDER, AGE AND GEOGRAPHY*
27% 27% VIRALITY (TOP 1% IN SOCIAL MEDIA SPACE)
GENDER
FEMALE
38%
MALE
62%
AGE
13-17 18-24 25-34 35-44 45-54 55-64 65+
AUDIENCE RESPONDS TO CICI’S PICKS!
Photograph: Lady M Confections
OUR SEGMENT ON YOUR TV SHOW HAS BROUGHT US A LARGE NUMBER OF NEW FANS AND WE CAN’T THANK YOU ENOUGH. Ken Romaniszyn, Lady M Confections THANK YOU FOR LETTING ME KNOW ABOUT THIS PLACE. I GO THERE ALMOST EVERY WEEK NOW CUZ OF YOU. Sean T, Viewer
AUDIENCE RESPONDS TO CICI’S PICKS! SUCH AN ENJOYMENT! MY FOODIE FRIENDS AND I LEARNED SO MUCH… WE ARE YOUR LOYAL FANS. SUPPORT ALWAYS!
TASTES SO GOOD… THANK YOU FOR SHARING WITH US. Matkiding from Indonesia, Viewer
JenJen, Viewer I’M IN RUSSIA NOW. MOSCOW SEEMS SO AWESOME FROM YOUR VIDEO. I CAN’T HELP TO CHECK IT OUT MYSELF... I LOVE YOUR PROGRAMS!!! Ashley Xie
I RECEIVED MANY EMAILS FROM VIEWERS WHO SAW ME ON YOUR SHOW AND I THINK IT DID A LOT TO INCREASE A POSITIVE BRAND AWARENESS. Francine Segan, Food Historian & Author
CICI HAS A REAL RELATIONSHIP WITH HER FANS A small sample of fan tributes…
CICI IS A GREAT BRAND AMBASSADOR
WE WERE VERY HAPPY TO WELCOME CICI TO LE BERNARDIN FOR HER SHOW, WHICH WAS A VERY PLEASANT AND POSITIVE EXPERIENCE. Chef Eric Ripert, Michelin 3-Star Chef
CICI IS A GREAT BRAND AMBASSADOR MANY CUSTOMERS COME TO THE RESTAURANT AND ASK FOR THE DISHES THAT YOU DISCUSS ON THE VIDEO. Caroline McBride Serafina Restaurant Group
SPONSOR’S BENEFITS Massive bi-lingual audience reach Over 100MM Chinese-speaking audience in North America, Asia (Chinese version) Guaranteed distribution via NTD Television (largest broadcaster of Chinese content in North America) Online and mobile platforms such as Youtube, ntdtv.com and Youmaker
100MM Proven fan appeal to English-speaking audience Online and mobile platforms such as Youtube and Youmaker English version broadcast in negotiations with networks
SPONSOR’S BENEFITS Seamless product placement opportunities Expert chats Experiential show and tell
Brand activation via interactive events
SPONSORSHIP PACKAGES Title Sponsor $1,200,000 Sponsor’s 10-sec Opening Video Segments for 1 year/13 episodes “Brought to FV you by” acknowledgement Customized content to feature product/service 3X 30" prime time commercials on NTD Television X ½ year (182 days, $273,000 value)* 7X 30" off-prime commercials on NTD Television X ½ year (182 days, $382,200 value)* Prominently featured on show website with custom content Bonus: Guest appearance on NTD’s “Today New York” nightly news magazine Right of first refusal for following season or option to sign multi-year contract at initial price
Sample package; customizable upon request *Production fee not included
TS
SPONSORSHIP PACKAGES Segment Sponsor $300,000 “Brought to you by” acknowledgement in front of the sponsored segment After the Snapshot Hands On Before the Bite The VIP Pass Customized content to feature product/service 1 X 30" prime time commercials on NTD Television X ½ year (182 days, $91,000 value)* 2 X 30" off-prime commercials on NTD Television X ½ year (182 days, $109,200 value)* Prominently featured on show website with custom content Guest appearance on NTD’s “Today New York” nightly news magazine
Sample package; customizable upon request *Production fee not included
SS
SPONSORSHIP PACKAGES Episode Sponsor $15,000 Theme destination for the episode “Brought to you by� acknowledgement Customized content to feature product/service 20X 30" prime time commercials ($10,000 value) 60X 30" off-time commercials ($18,000 value)
Sample package; customizable upon request *Production fee not included
ES
SPONSORSHIP PACKAGES Product Placement $5,000 per appearance
Sample package; customizable upon request *Production fee not included
PP
AMONG OUR PARTNERS