AUTUMN | WINTER 2020
WE DESIGN AND PRODUCE CLOTHES BECAUSE IT IS TRULY WHAT WE LOVE THE MOST ♥♥♥ FOR US IT IS MORE THAN JUST CLOTHES; IT IS A FEELING. WE ARE INSPIRED BY EVERY SINGLE PIECE OF THE COLLECTION AS IT IS SHAPED AND COMES TO LIFE IN OUR STUDIO DURING THE DESIGN PROCESS. LOTTE NEVER SKETCHES ANYTHING ON PAPER. INSTEAD, SHE CUTS, SHAPES AND SEWS THE FIRST PIECE HERSELF INSPIRED BY THE FABRIC. THE SEWING MACHINE IS HER BEST FRIEND AND IT HAS BEEN FOLLOWING HER SINCE SHE STARTED MCVERDI 33 YEARS AGO.
McVERDI IS A DANISH BRAND INSPIRED BY NORDIC EVERYDAY LIFESTYLE. McVERDI IS A FAMILY BUSINESS FOUNDED BY LOTTE HONORÉ IN 1987. LOTTE IS STILL IN CHARGE BUT IS NOW WORKING TOGETHER WITH HER DAUGHTER, JULIANE, AND A MUCH APPRECIATED, DEDICATED TEAM. OUR GOAL IS TO WORK AND COOPERATE ONLY WITH PASSIONATE SMALLER BUSINESSES WHO HAVE THEIR HEART IN WHAT THEY DO - JUST LIKE US. WE RELY ON LONGLASTING AND RESPECTFUL COLLABORATIONS BASED ON TRUST AND POSITIVE ENERGY ♥♥♥
OUR FABRICS ARE CAREFULLY SELECTED TO EMBRACE THE SEASON. MOST OF THE MATERIALS ARE DEVELOPED ESPECIALLY FOR McVERDI. MOST OF THEM PRODUCED IN NORTHERN ITALY. COLORS ARE COORDINATED FOR AUTUMN 20 AND SPICED UP WITH PRINTS FROM HOUSE OF LIBERTY AND AN EXCITING COLLABORATION WITH RUNE ELMEGAARD STUDIOS. THE COLORS OF WINTER 20 COMBINE WITH AUTUMN STRUCTURES. ENJOY SOFT CORDUROY, ORGANIC DENIM, SMOOTH CUPRO AND MORE ♥♥♥
Design: Lotte HonorĂŠ Photographer: Jeppe Gudmundsen-Holmgreen Make up: Tenna Schwartzbach Styling: Cathrine Toft Nielsen Graphic: Juliane HonorĂŠ Model: Anna Backe & Mathilde Tak til Danmarks Tekniske Museum