MDA Corporate Presentation

MDA CONSULTING South East Asia CORPORATE PRESENTATION

MDA Consulting S.E.A. Co., Ltd.

“Strategy is important but execution is everything”

September 2010

MDA Consulting

About Us

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business.

Our mission is to assist Companies and Organization in their growth process providing highly qualified consultancy services.

MDA Consulting srl in Milan has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years. “Strategy is important but execution is everything�

MDA Consulting

Network

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA has developed a network of professional relationships and cooperation with: • Lawyers and Chartered Accountants • Private Companies • Private Investors • Thai-Italian Chamber of Commerce • B.O.I. (Board of Investment) • Foreign Chambers of Commerce • Italian Institute for Foreign Trade • Italian Embassy

“Strategy is important but execution is everything”

• Office of Small and Medium Enterprise Promotion

MDA Consulting

Activities

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

• International Expansion Company projects.

growth

through

international

expansion

Export of goods, acquisition and JV, production relocation, purchasing into low cost countries

• Management Consultancy Strategy, control and organizational structure to identify new opportunities, monitor the company and verify the results “Strategy is important but execution is everything”

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Products • BOI Investment Incentives in Thailand • Market Research and Analysis • Importers, Distributors and Agents Research • Supplier Search • Partner Research and Joint Ventures • Analysis and Drawing-up of International Strategies

“Strategy is important but execution is everything”

• Legal assistance to international transactions

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

BOI Investment Incentives in Thailand • Investment incentives evaluation and strategy • Board of Investment eligible activity identification • BOI application submission and interviews sessions • BOI License achievement (Blue Book) • BOI License reports and follow up activities • Company establishment in conjunction with BOI License • BOI Working Permits related to foreign personnel

“Strategy is important but execution is everything”

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Market Research and Analysis • Market research and analysis of major markets, competition analysis, laws and customs regulations • Preliminary identification and expansion markets analysis • Research and analysis for product compatibility with the identified market • Competition analysis with price benchmarking and market leaders

“Strategy is important but execution is everything”

• Laws and customs regulation

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Importers, Distributors and Agents Research • Identification of export expansion channel • Research, identification and selection of potential commercial partners • Laws and Intellectual properties regulations

Supplier Search • Identification and selection of suppliers for raw materials, semi-finished and finished products • Reliability check of suppliers “Strategy is important but execution is everything”

• Technical standards suppliers compliance • Logistic process evaluation

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Partner Research and Joint Venture • Research, identification and selection of partners well-matched with the strategic development plans • Assistance in JV contracts, definition of articles of association, shared capital and participation stakes • Legal assistance in company establishment with overseas partners and maximum foreign capital

“Strategy is important but execution is everything”

allowed

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Analysis and Drawing-up of International Expansion • Company assessment and identification of strategic expansion opportunities • Product analysis in combination with identified strategies • Identification of growth priorities well-matched with market and industrial opportunities • Assessment of HR Skills and competences for international expansion

“Strategy is important but execution is everything”

MDA Consulting

International Expansion

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Legal assistance to international transactions

• Credits recovery • Purchase and sale of properties • Merging and acquisitions

“Strategy is important but execution is everything”

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Management Consultancy Strategy • Management of the growth processes • Management of generational changes and restructuring • Evaluation of strategies and business plans

Organization • Evaluation of the coherence with company strategies • Structures, role definition, operations, HR management • Assistance on IT projects implementation and definition

Management Control • Evaluation and implementation of planning&control tools, reporting, financial budgets and industrial cost control • Monitoring and analysis of variances

Search and Position Analysis “Strategy is important but execution is everything”

• Products and market benchmarking • Competitive environment analysis • Competitors scouting

MDA Consulting

Working Method

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Projects are planned and managed by a team of consultants with specific expertise.

The working method is the result of a mutual agreement through: • Joint brainstorming with the Entrepreneur and/or the Top Management • Stages in project progress

“Strategy is important but execution is everything”

• Temporary management

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building

MDA S.E.A. Team MDA Partner and Managing Director

50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Luca Vianelli has an industrial chemistry degree at University Statale of Milan and a master at S. Anna Superior School of Pisa. He worked for Unilever in Italy and Europe and Pirelli Group in Italy and Indonesia. In 2000 he joined Bain & Company Team in charge for the Fiat-GM Strategic Alliance Project (Turin and Rüsselsheim). In 2005 he established MDA Consulting South East Asia and lives in Bangkok, Thailand. Today is Vice President of Thai - Italian Chamber of Commerce and Member of the Board of the European ASEAN Business Center committee (EABC).

MDA Staff Experienced managers three languages speaking with familiarity on western management approach

“Strategy is important but execution is everything”

External Partners Trusted Layers and Chartered Accountants

MDA Consulting

Recent References and Projects

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

B.O.I. License Achievement

Bangkok 10330, Thailand

•

LIKA (Encoders assembly, under implementation 2010)

• USI Italia (Spray Boots, I.P.O. under implementation 2010) • U.S.A. Investor (I.P.O., under negotiation 2010)

“Strategy is important but execution is everything”

MDA Consulting

Recent References and Projects

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

B.O.I. License Achievement

• Kami SPA (T.I.S.O., December 2009) • Danieli Far East (5 B.O.I. applications, 2007-2009) • Amonn & L’Aquatech (Chemical sector, 2007-2008) • SIAE Microelettronica S.E.A. (R.O.H., 2007) • Convergence (R&D Industrial Design, 2007) • Legor S.E.A. (Jewelry Sector, 2006-2007) “Strategy is important but execution is everything”

MDA Consulting

Recent References and Projects

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Company Establishment • CAMA Thailand Rep. Office (Under implementation 2010) • Kami SPA (December 2009) • Techno Ceramic Thailand CO. Ltd (2009) • Kasikorn Cereal Co., Ltd (2009) • Amonn & L'Aquatech (2008)

“Strategy is important but execution is everything”

• Italservice (2008) • Italian Fine Wines (2008)

MDA Consulting

Recent References and Projects

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

Publications • “Thailandia: Gateway per l’Asia – Guida al Commercio e agli Investimenti” (Confindustria, Club dei 15, Banca Popolare di Vicenza, MDA S.E.A. December 2010)

Market Research and Analysis • Motorbike sector in 5 A.S.E.A.N. Countries (2009, Brembo) • Thailand Yachting Industry (2009, ICE) “Strategy is important but execution is everything”

• Mega Projects in Thailand (2009, TICC) • Thailand Food Processing Industry (2009, TICC)

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Recent References and Projects Importers, Distributors and Agents Search - 1

Bangkok 10330, Thailand

• Metalworking Laser Machines (Prima & Finn, Indonesia, 2010) • Teak Wood (Novo Wood, Finland, 2010) • Jewelry Hand Tools (Corradi, Italy, 2010) • Food Ingredient (Sacco e Clerici, Italy, 2010) • Metalworking Laser Machines (Prima & Finn, Thailand, 2010) • Professional Tools (Cembre, Italy, 2010) • International Recruitment Agencies (Rebaioli, Italy, 2010) • Chemical Addictives for A/C systems (Errecom, Italy, 2010) • Chillers Solutions (Novafrigo Engineering, Italy, 2010) “Strategy is important but execution is everything”

• Hair Fashion (Itely, Italy, 2010) • Cosmetic products (Revivre, Italy, 2010)

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Recent References and Projects Importers, Distributors and Agents Search - 2

Bangkok 10330, Thailand

• Industrial Pumps (Rovatti, Italy, 2010) • Wine producer (Provenza, Italy, 2009) • Engraving Laser Machines (Sisma, Italy, 2009) • Aluminum Ingot (Capra, Italy, 2009) • Cosmetics products (Albanevosa, Italy, 2009) • Italian Leather Shoes (JP Hiton, Italy, 2008)

Fairs • “To know, to grow” Matching, Milan 22 – 24 November 2010 “Strategy is important but execution is everything”

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Recent References and Projects Market Business Development

Bangkok 10330, Thailand

• Biomass Cogeneration (Turbomass, 2010 Thailand) • Professional Ovens (Garbin, 2009 South East Asia) • Renewable Energies (Merloni Progetti, 2005, Thailand)

Business Plan • Encoders (Lika, 2010, Thailand) • Spray and paints booths (USI Italia, 2010)

Credit Recovery “Strategy is important but execution is everything”

• Saati (Italy, 2010)

MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road

Recent References and Projects Entrepreneurial Missions: Business Matchmaking

Bangkok 10330, Thailand

• CLUB of 15 (2008, 10 members of Confindustria Vicenza, Brescia, Reggio Emilia and Bologna) • CO Export (2008, 7 Italian SME’s from Lombardy Region)

Suppliers Search • Super Refined Sugar (C.S.A.P.O., 2008) • Trading Services (Luxottica USA, 2010)

Export from Thailand “Strategy is important but execution is everything”

• Organic Rice (Grace, 2010)

MDA Consulting

Contact Us

S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand

MDA Consulting S.E.A. Co., Ltd Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330

Tel: +662 6522447 Fax: +662 6522448 email: lvianelli@mda.it Web site: www.mda.co.th Skype: mdasara

“Strategy is important but execution is everything”

MDA Consulting Srl Via Sondrio 5, 20125 Milano Tel. +39 (0) 2 43353912 Fax +39 (0)2 43981574 Email: mda@mda.it