Mag 2013 2nd Edition

INVESTITURE PACKAGING

Makers & Drivers of Business & Commerce

KDN No. PP11067/12/2012 (031173)

MDBC GOES MSA, HQ, CdP, JKT, IP, PDC, TOEF, OGA, SIP, MIDA, NCH, FMO, YTL, MY, NL, ETC

EARTH HOUR ISSUE: 2nd edition 2013

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Through our office in Kuala Lumpur, established in 2008, we provide direct support to our regional clients and maximize the potential of the local supply chain.

Combining extensive experience with state-of-the-art technology enables us to create innovative systems & solutions, solving all challenges presented to us by our clients. Some telling examples of such solutions are an optimized

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Some call it talent management.

Let’s call it partnership.

Without the right talent, there will be no transformation.

Without transformation, we will not realise our potential as a nation nor achieve Vision 2020. This is why we aspire to make Malaysia a global talent destination by 2020.

We make it our mission to build effective partnerships and make a difference in addressing your talent needs as well as Malaysia’s in order to enable the country to reach its aspiration of a high-income nation.

TalentCorp is pleased to offer top expatriates flexible long term working and living options in the country. We also look forward to facilitate highly-skilled young foreign talent to work in Malaysia.

The right talent makes all the difference. We would like to work together with you, as leading employers, to enhance talent availability for your organisation, your sector and the country.

To learn more about our foreign talent facilitation initiatives, please visit www.talentcorp.com.my

www.talentcorp.com.my

CONTENTS MEMBERS

COMMUNITY

MDBC EVENTS / 10

STUDENT INTERNSHIP PROGRAM / 25

Earth Hour 2013 InterChambers MBLBC / MABC MSA13 Launch M4M Intellectual Property MDBC in Jakarta!

mdbc penang / 27

MEMBERs news / 15

embassy news / 29

SOCIAL / 36

nl in my / 30

NEW MEMBERS / 38

my in nl / 31 eu / eumcci / 33

BIG STORY Inside look / 20 green board / 35

DIALOGUE InTELLECTUAL PROPERTY / 13

/7

/20

/33 Cover Photo: © RVD; Photo: Jeroen van der Meyde

MDBC BOARD OF DIRECTORS Dato’ Jaffar Indot, Chairman Jepamajosa Sdn Bhd

Mr. Jan-Willem Smulders AQ Services International

Mr. Remco Koster, Vice Chairman Woodwing Asia Pacific Sdn Bhd

Ms. Barbara Voskamp VoskampLawyers

Datin Sandra van Hellemond, Treasurer QPA Sdn Bhd

Dr. Wim Botermans RB Lifescience Sdn Bhd

Mr. Marco Winter MDBC Executive Director

Mr. Michael Brouwer Silverstreet Malaysia Sdn Bhd

Ms. Anne de Graaf Netherlands Embassy

Honorary Member of the Board:

Datuk Merlyn Kasimir Former CEO of Matrade

H.E. Mr. Paul Bekkers Netherlands Ambassador

Mr. Jack Ang Markant (M) Sdn Bhd

MDBC Patrons: Y.B. Dato’ Sri Mustapa Mohamed Minister of International Trade & Industry Y.Bhg Tan Sri Rafidah Aziz Patron, Malaysia-Europe Forum

Malaysian Dutch Business Council Unit 808, 8th Floor Wisma Lim Foo Yong 86 Jalan Raja Chulan 50200 Kuala Lumpur Tel : 603 - 2722 8335 Fax : 603 - 2141 8335 Email : info@mdbc.com.my Website : www.mdbc.com.my

A look back on 4 years of forging stronger ties, improving trade relations and increasing awareness.

MDBC. We have tried to make a difference with publications like ‘Hop-On lah’, a booklet focusing on the benefits of the Netherlands for the Malaysian market.

In co-operation with Dutch designers Lisette Scheers and Ton van Bragt we have created the exhibition ‘the Dutch Touch’, showing Dutch innovations (which surprisingly showed that even golf is a Dutch invention...). And since a couple of days we have made an innovative application available, sharing best practices of corporate social responsibility, to be freely downloaded by anyone.

At the end of my term I am discovering there is a drawback to living in Malaysia after all.

From my office I can see the Petronas towers enveloped in a shroud of fog, a sight I haven’t witnessed in my 4 years in KL. Perhaps we learn from this horrible haze by acting responsibly on preserving our environment.

Aside from this, living in Kuala Lumpur is most pleasant, for expats in particular. Our expectations when we arrived here 4 years ago were quite high and we have not been disappointed, on the contrary. We will dearly miss the diversity of Malaysia, its people and its wonderful nature.

magnificent trade and investment team at the Embassy, in the past as well as now, with Ton, Anne, Christine, Elsie and Agnes.

In that same line, it has been a privilege to work with one of the most active business councils in Malaysia. A well-qualified and amicable board chaired by Dato’ Jaffar Indot and a dedicated team under the dynamic leadership of Marco Winter. My compliments to Marco, Jocelyn, Jolande and Millie - and numerous interns -, who have been able to organize useful and creative events for the members of MDBC, time and time again.

Over the past years Malaysia and the Netherlands have forged ties in ways that extend the commercial relation. Through our various events we hope we have been able to underline the importance of human rights, basic freedoms and the rule of law, fundamental in Europe and the Netherlands.

While at the same time we have confidently advertised the drive, spirituality, gentleness and kindness of Malaysia. In fact, we just produced a ‘simple guide to Malaysia’ to help our fellow countrymen, who may not necessarily be culturally sensitive, avoid embarrassing situations potentially detrimental to their business.

Every quarter they have been able to publish a magazine worthwhile reading, this issue featuring also the celebration of the Investiture of King Willem-Alexander, Earth Hour, the Oil & Gas conference and an interview on sustainability efforts with Ruth Yeoh.

It has been gratifying as well, not only because our work resulted in pleasant feedback and some nice awards. But most of all because results were achieved thanks to a

H.E. Paul Bekkers, Ambassador, Embassy of the Kingdom of the Netherlands Honorary Member of the MDBC Board

I would like to conclude with wishing Malaysia all the best in making the leap forward towards 2020, peacefully and with equality for all its inhabitants, irrespective of their race or religion. And I like to wish the members of MDBC a successful and happy place in achieving that goal.

I look back with satisfaction and gratitude.

The Netherlands is the main export destination for Malaysia in Europe. Only behind France, the Netherlands is Europe’s largest investor in Malaysia and trade between our two nations continues to improve. Malaysia has become a priority nation for our economic and trade policy, bringing even more challenges to the Embassy that we gladly accept.

Over the past years we assisted hundreds of companies, participated in seminars and exhibitions - there were weeks I was in KL Convention Center at least once a day -, organized special events such as TED-X, received delegations and made presentations, often side by side with our partner the MDBCONNECTS · 2ND ISSUE 2013

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thu 4 / 9.00aM

tHU 15 / 12.00NN

Thu 10 - Sun 13

SHELL’s “New Lens Scenario: Mountains and Oceans” What might the world look like in 2100?

tue 9 / 12.00NN

EUMCCI / MDBC VIP Luncheon with the Selangor Chief Minister, InterContinental Kuala Lumpur

EUMCCI / MDBC VIP Luncheon with the Bank Governor, Doubletree by Hilton

THU 29 / 6.30PM

International SuperNetworking evening

SEPTEMBER t.b.c.

IGEM2013, the 4th International GreenTech & Eco Products Exhibition & Conference Malaysia

NOTICE:

MDBC members will receive personal invitations for these functions by email once all details are confirmed.

All events/dates to be reconfirmed.

MDBC Penang: visit to Philips Lumileds

MDBC PREMIUM PARTNERS 2013

TMF

GROUP

Doing good for the community!

EARTH HOUR 2013

in roundtable discussions with guests to share ideas on sustainability.

INTERCHAMBER WITH mabc

MDBC and InterContinental Kuala Lumpur teamed up for Earth Hour this year with the theme Uniting People to Protect the Planet.

These CEOs and VIPs also pulled doubleduty as bartenders that evening. Proceeds from activities that evening, including the sale of drinks, lucky draw tickets and silent auction items, totalling RM 6,000.00 were donated directly to WWF.

MDBC members were invited to join this annual interchamber with our colleagues from MABC (Australia) and AMCHAM (USA). The networking was preceeded by a presentation on “Coaching for Work Life Balance,” which enabled guests to get a clear view about what stresses them out as well as a means of coming back to equilibrium.

From 7:30 pm to 10:00 pm on Saturday, 23 March at Bentley’s Pub, InterContinental Kuala Lumpur there was a fun, creative and informative session with various activities for corporate, guests and families!

VIP guests including Netherlands Ambassador, H.E. Paul Bekkers, several leaders of industry including CW Goh (Managing Director, AkzoNobel Paints), Naeem Khan (CEO, Philips Malaysia) and Akhil Gupta (Director - Strategic Business Unit, Basis Bay) as well as representatives from WWF were on hand to participate

Non corporate guests and kids were also able to participate in fun and informative activities. In the Earth Hour Activity Room a special Greenie InterContinental Robot creation session took place, utilizing recycled items from the hotel.

For more photos, please see page 37.

MDBC member-companies participating and contributing were: Philips, AkzoNobel, Shell, Dutch Lady, InvestKL, Basis Bay, Air-France KLM, TNT, Unilever, Guinness Anchor Berhad and InterContinental Hotel Kuala Lumpur.

INTERCHAMBER WITH MBLBC MDBC members also enjoyed an interchamber with our colleagues from the Malaysia Belgium Luxembourg Business Council (MBLBC). Included in the program were a presentation from Lion&Lion on “Online Marketing: How to get the most out of it” and networking.

For more photos, please see page 36.

The cheque presentation to WWF Head of Policy Lakshmi Lavanya Rama Iyer by representatives of MDBC, InterContinental Kuala Lumpur and participating leaders of industry during Earth Hour 2013. l to r: Kingson Kok (Director of Food & Beverage, InterContinental Kuala Lumpur), Akhil Gupta , H.E. Paul Bekkers, Lakshmi, Philip Ommen (Hotel Manager, InterContinental Kuala Lumpur), Marco Winter (MDBC), C.W. Goh, Duncan de Bruin (MDBC), Naeem Khan, Muzzammil (MDBC) and Jocelyn Choo (MDBC).

Left: Great auction and lucky draw product-prizes contributed by our members!

Right: Winners of the Greenie InterContinental Robot competition with WWF representative Nadiah Rosli (For more photos, please see page 37)

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MDBCONNECTS · 2ND ISSUE 2013

LAUNCH OF THE MSA 2013!

The MDBC Sustainability Awards 2013 (MSA’13) is now open for nominations!

Launched recently at the MDBC AGM, Netherlands Ambassador H.E. Paul Bekkers (also former Chief Judge of MSA’11 & MSA’12) was on hand along with MDBC Chairman Dato’ Jaffar Indot to unveil the MSA’13 logo. Attendees were also treated to a Jeopardy! style game where they were asked to guess the categories for this year’s Awards.

The categories for this year’s MSA are: 1. Best Sustainability Communication 2. Best Corporate Governance & Ethics 3. Best Sustainable Workplace 4. Best Sustainable Supply Chain Management OR Logistics Project* * This category is open to Members & Non Members.

Best Sustainable Workplace Creating a sustainable workplace includes technical and human elements. Reducing, reusing and recycling will not only help the environment but can also decrease operational costs, eliminate waste and support greater efficiency. A more complete approach to having a sustainable workplace includes HR and safety policies.

external) plays a vital part in any sustainability strategy. Communication about an organization’s sustainability efforts drives engagement and public awareness.

Best Corporate Governance & Ethics Corporate Governance is not just relevant for public listed companies; all companies have a responsibility to observe the highest standard of transparency, accountability and integrity.

MSA’13 Committee members Anne de Graaf, Jocelyn Choo, Jack Ang, Janneke Toussaint, Ambassador Paul Bekkers and Marco Winter after unveiling the new logo and categories

Best Sustainability Communication Sustainable business practices are becoming more important and communication (both internal and

Best Sustainable Supply Chain Management OR Logistics Project Sustainability in the supply chain is increasingly seen as a business development tool and essential to delivering long term profitability. A smaller part of the supply chain is logistics. As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, carbon footprint, air pollution, noise, vibration and accidents. Much progress has been made in defining supply chain sustainability and benchmarking tools are available that enable sustainability action plans to be developed and implemented.

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20/3/2013 10:46:31 AM

MDBCONNECTS · 2ND ISSUE 2013

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M4M: Intellectual Property MDBC once again organized the ever popular Members-for-Members (M4M) series, this time with a focus on Intellectual Property.

Organized in conjunction with World Intellectual Property Day, with the theme

“Creativity: The Next Generation”, this event was hosted at Regus Central Plaza and featured the following panel of speakers and topics: * Rachel Tey, Philips Intellectual Property & Standards: An Overview of IP Management in Philips

* Azlina Khalid, Henry Goh & Co: Trademarks & Copyrights * Alvin Boey, Henry Goh & Co: Industrial Designs * Chris Tan, Chur Associates: Common Law Passing Off * Aaron Cowie, TBWA Kuala Lumpur: Respect Creativity With new ideas and a better understanding from the presentations, in-depth panel discussion and networking available during the light refreshments served after the presentation, this M4M proved to be a success.

For more photos of the event, please scan the QR Code: Panel discussion with the speakers (l to r): Azlina Khalid, Alvin Boey, Onn Yen Yen (Business Development Manager, Henry Goh & Co), Aaron Cowie, Chris Tan and Rachel Tey

MDBC in Jakarta!

After earlier trips in 2006, 2007 and 2009, our members had once again the opportunity to join a MDBC trip to Jakarta this June. With the support of KLM, Intercontinental Midplaza Jakarta and our colleagues the IndonesiaNetherlands Association (INA), we put a combined corporate, social and sporty itinerary together.

The program in Jakarta started with a welcome dinner at the beautiful home of MDBC Honorary Treasurer Datin Sandra van Hellemond and her husband Dato’ Henk Eising, the General Manager of Intercontinental Midplaza Jakarta.

The corporate program started with the presentation “Summer with some thunderstorms” by INA’s Executive Director Elmar Bouma, explaining the opportunities and risks in Indonesia.

This was followed by a visit to EZTU Glass Art, successful company with distinctive style and innovative approach to decorative and artistic glass works which was founded by Brian Yaputra in 1981. Brian briefed us on doing business in Indonesia, production and HR issues.

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MDBCONNECTS · 2ND ISSUE 2013

Most group-members also attended the International friendly football match Garuda - Oranje in the evening. With 80,000 fans, the atmosphere in the stadium was electrifying!

And much later that night, some of us even had the chance to catch a glimpse of the Oranje players!

For more photos of the trip, please visit the MDBC Facebook page or scan the QR Code.

DIALOGUE

IP UPDATE getting down and personal Text by Azlina A Khalid (Senior Legal Counsel, Head of Trade Mark Prosecution, Henry Goh & Co) The Personal Data Protection Act (PDPA), passed by Parliament in June 2010 is expected to come into force within the year. Previously, information of a personal nature was protected as confidential information through contractual obligations or the common law, save for certain sectors. With the coming enforcement of the PDPA, there will now be a regulatory framework as to how personal data is allowed to be used.

The key objective of the PDPA is to control the processing of personal data by data users int he context of commercial transactions with the intent of safeguarding the data subject’s interests.

Processing has been defined in the PDPA to include collecting, recording, holding or storing personal data or carrying out any operation or set of operations on the personal data which can include,

among others, the disclosure and alteration of personal data.

Personal data processed by an individual for personal, family, household and recreational purposes are excluded from the provisiosn of this Act. Interestingly, the Federal and State Governments are also exempted from the PDPA provisions.

The PDPA has introduced 7 Principles of data protection. In addition, the scope of the PDPA will encompass the registration

The 7 PDPA Principles The General Principle Personal Data cannot be processed without consent.

Principle of Notice and Choice Data user must give information and purpose of data used and data subject has the right to request access.

The Principle of Disclosure Data user must disclose the purpose for which data is collected and use it for the said purpose only.

The Principle of Security There must be adequate protection and precautionary measures to

ensure collected data is safe from any loss, misuse, modification, unauthirsed access or disclosure, alteration or destruction.

The Principle of Storing Any personal data shall not be kept in a processing system longer than needed.

The Principle of Data Integrity All personal data must be accurate, complete, non - confusing and up to - date in line with the purpose of its storing and processing.

The Principle of Access The user must be given access to his / her own personal data if kept by another user and allowed to update said data.

For more information, please contact Henry Goh & Co.

of Data Users, the creation of a Consumer Data Forum, the establishment of a PDP Commission and the appointment of a PDP Commissioner. A Provident Fund will also be created together with the PDP Advisory Committee and Appeal Tribunal. Procedures on inspection, complaints, investigation and enforcement are also in the pipelines.

To date, the Ministry of Information, Communications and Culture (MICC) in Malaysia has set up a Data Protection Department to oversee the implementation of the PDPA. Detailed guidelines and codes of practice are expected to be issued

by MICC. This would be considered as critical in clarifying more precisely the extent of application and practical recommendations for compliance. A breach of any of the data protection principles is tantamount to a criminal offence and can attract significant penalties.

The PDPA will have a strong impact on a broad spectrum of business and companies as well as regulating cross-border commercial transactions. Its efficacy will only be realized in time and it is hoped that the law will achieve its objective once enforced.

MDBCONNECTS · 2ND ISSUE 2013

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2nd Edition 2013

Launch, Expand and Win!

KUALA LUMPUR, MALAYSIA

ONE RINGGIT

Members News

Schiphol Amsterdam wins Best Airport Awards in Europe by both ACI Europe and Skytrax

EXACT SOFTWARE: ASIA DEVELOPMENT CENTRE Exact Software’s Asia Development Centre (ADC) continues to expand and refine its services.

with cross - border ERPs that can be programmed with 40 different languages and legislation, yet operate identically.

In the past thirteen years, global software company Exact’s office in Kuala Lumpur has grown from a small operation into a regional hub. The Exact ADC in Kuala Lumpur is home to Exact’s international software development team and serves as a regional hub for Southeast Asia. With an initial workforce of 56 employees, ADC now employes 232 people. Offices, with all staff passing through the KL based Training Academy housed at the ADC have been made to ensure the ADC offers services tailored to customers throughout the region. ADC also provides customers

The ADC also houses the regional Training Academy for all employees of Exact in Asia. A team of trainers work to continuously hone the skills and increase the knowledge of employees to improve their functionality. Technical guidelines and best practice solutions are taught while employees’ personal skills are developed through various activities. The focus of the ADC’s responsibilities now encompases further enhancing the solution portfolio of Exact and ensuring that the high standards of Exact’s major product lines can be maintained.

TBWA AGENCY OF THE YEAR !

An elite panel of client marketer judges awarded TBWA\ Group Malaysia the coveted title of Overall Agency of the Year at Advertising + Marketing magazine’s Agency of the Year Awards 2013 recently in front of a packed audience at the Hilton Kuala Lumpur.

The win was undisputable, with TBWA taking home two Gold (for Direct and Event Marketing Agency of the Year) and two Silver awards (Creative Agency of the Year and Brand Consultancy of the Year).

Twenty seven campaign-based MARKies were also given out, with TBWA\ Group Malaysia winning the Overall Creative Ideas MARKie, and UM claiming the Best Use of Media MARKie. Also of note was another MDBC member company La Scheers Co who made it to the Creative Agency of the Year and Brand Consultancy of the Year final list.

The TBWA\ Team celebrating their Overall Agency of the Year at Advertising & Magazine’s Agency of the Year Awards 2013.

Top: Exact’s ADC new offices in G Tower, KL Bottom: Exact Software CEO Erik van der Meijden giving a presentation on the ADC’s expanded role.

DOUBLETREE BY HILTON: COOK FOR CARE On 20 April Doubletree by Hilton organized the ‘Football Legends Cook for CARE’ charity lunch at Makan Kitchen in support of the Agathians Shelter, under the hotel’s Creating A Rewarding Experience CSR initiative.

Footballers Lee Martin, Carl Muggleton, David May, Viv Anderson and David Johnson swapped their jerseys for aprons and tried their hands at cooking Malaysian delights roti canai, roti jala and hokkien mee.

A few activities and a football clinic were also organized for 15 children from the shelter as part of Doubletree’s ‘Teaching Kids to CARE’ program.

MDBCONNECTS · 2ND ISSUE 2013

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Let’s Light up our cities with a cLeaner source of eLectricity.

We all need electricity. Whether it’s to light up the local football match or warm the half-time drink – it’s an essential part of powering our lives. Shell is helping to deliver natural gas to more countries than any other energy company. When used to generate electricity, this natural gas emits around half the CO2 of coal. It’s one of the most abundant sources of energy available today and, with our continued innovation, it could provide us with cleaner energy for around the next 250 years. And it’s one of a number of different sources of energy we’re investing in to power and sustain our lives today and into the future. Let’s broaden the world’s energy mix.

search: shell Let’s go

Let’s go.

To explore interactive stories on innovation in energy on your iPad, scan the code or search ‘INSIDE ENERGY’ in the App Store.

iPad and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.

KUALA LUMPUR, MALAYSIA

Members News

2nd Edition 2013

Shell Malaysia Expanded Westport Terminal Shell Malaysia marked the completion of its Phase Three Westport Terminal expansion with additional three new storage tanks and 1.4 kg cargo pipelines to cater to the growing need for fuel and growth in the Klang Valley. This expansion strengthens Shell’s leading position in downstream business.

Officiating the event was YBhg. Datuk Seri Long See Wool, the Secretary General of the Ministry of Transport. Also in attendance were Iain Lo (Chairman, Shell Malaysia), Azman Ismail (Managing Director, Shell Malaysia Trading), Shell Malaysia employees, government officials and other guests.

Azman Ismail said, “The expansion project demonstrated Shell’s ongoing confidence in the country where our history spans over 120 years. We envision Malaysia as a key country for Shell Downstream and we will invest in this country to strengthen our number one position here.”

The terminal expansion enables Shell to meet the rapidly growing demand of petroleum products in the Klang Valley while helping to ease the congestion at its existing terminal in Port Dickson & Klang Valley Distribution Terminal (KVDT), all part and parcel of Shell’s smarter mobility through smarter infrastructure concept to drive efficiency.

Iain Lo added, “Malaysia is one of Shell’s heartlands. Our continued investment here today for our Downstream Business

Philips Malaysia to set up ASEAN Sleep Research & Competence Centre (ASRCC) Philips Malaysia and the University of Malaya Specialist Centre (UMSC) entered into a memorandum of understanding to collaborate on the setting up of South East Asia’s first excellence centre for sleep disorders in Malaysia.

The centre will be housed at UMSC and it scheduled to open its doors in July 2013.

It will focus on driving awareness and early diagnosis of sleep disorders through clinical research, training and a full spectrum of sleep medicine services.

With the aim of improving the state of health and wellbeing in the region, the ASRCC will constitute four subsectors: Training Academy, Clinical Research Centre, Tele-medicine Centre and Corporate Services Centre.

The ASRCC plans to open its doors for screening and management of Obstructive Sleep Apnea (OSA) for public vehicle drivers adn work with the government for drivers to undergo compulsory OSA screening. The ASRCC will focus on all areas of sleep disorders including OSA, Insomina and Narcolepsy.

“As a global leader in healthcare, Philips constantly seeks to find meaningful solutions and partnerships to improve the health and well - being of people. The upcoming ASRCC is a great example of a partnership that will improve the lives of patients with sleep disorders. As a result, we believe that this will help to relieve the healthcare costs on economies,” said Naeem Khan, Managing Director of Philips Malaysia.

reflects Shell’s recognition of Malaysia as an attractive long - term investment destination not just in the Upstream sector but also in the Downstream business.”

The terminal spans 25 acres and includes access to Westport’s jetties that is medium range / long range vessel capable, cargo lines, fuel storage tanks and gantry facilities. Since commencing operations in May 2011, there has not been a single safety incident at Shell’s Westport Terminal.

Maybank wins asia trailblazer award 2013 Maybank was recently awarded with Banking & Payments Asia (BPA) Trailblazer Awards for Service Excellence in Service Innovation, Channel Excellence in Internet Banking - Overall and Account Management and Process Excellence in Risk Management.

BPA is VRL Financial News’ flagship publication in the Asia Pacific region.

The Trailblazer Awards are intended to recognize and credit the outstanding financial institutions who drive development and have exhibited a high degree of innovation and enterprise in product development, service deliver or process improvement. Above all, it is designed to be a fair and objective benchmark for the industry, created to identify best practice initiatives.

MDBCONNECTS · 2ND ISSUE 2013

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KUALA LUMPUR, MALAYSIA

Members News

2nd Edition 2013

MARKANT TO LAUNCH ULTIMATE FLEX WORKSTATION: OXIDESK The Oxidesk, developed by Markant in accordance with an idea by TNO, is a flexible work station where work and exercise go hand in hand.

a healthy and sustainable way, allowing you to make phone calls, type, surf on the internet or read a newspaper while vitalising your body and mind.

Simple and versitile, the design is accessible, user friendly and compact. It helps office personnel to be productive in

Markant will be launching their Oxidesk, ultimate flex workstation, in Malaysia this September.

TRADEWIND TREASURES “MyKraak” AT KL FASHION WEEK MDBC member Ming Blue & White recently had their ‘MyKraak’ jewelry on show at the Kuala Lumpur Fashion Week.

The new ‘Blue & White’ apparels designed

by Ridzuan Bohari were inspired by the ‘MyKraak’ jewelry that are hand made

by Ming Blue & White’s Director Ben Rongen.

HENRY GOH & CO: WTR 1000 INCLUSION Henry Goh is once again proud to announce that the Firm has been ranked as one of Malaysia’s Recommended Firms in WTR 1000, the World’s Leading Trade Mark Professionals 2013. Henry Goh is the sole firm that was listed in the Gold Band Category for IP Agencies in Malaysia. The WTR 1000 is the only standalone publication to recommend

firms and their individual practitioners exclusively in the area of trademarks and identifies the leading players in over 50 key jurisdictions. Additionally, their Senior Legal Counsel and Head of Prosecution, Azlina Aisyah Khalid, named as Malaysia’s WTR 1000 Recommended Individual 2012, has again retained this distinction for the year 2013.

WUR PART OF SEnSOR PROGRAMME The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. With its expertise on nature and natural processes, Wageningen UR works worldwide in the sector of healthy food and living environment to improve the quality of life, committing itself to making a concrete and fundamental contribution to the major issues of our time, such as the availability of sufficient and healthy food, dealing with climate change and developing sustainable energy supplies.

In order to play this role, an open attitude is required with respect to global developments, and therefore the organisation is part of a collaborative inter-disciplinary research programme developed by a consortium of Dutch, UK and Malaysian-based research Institutes and Universities to address the knowledge

gaps and provide the evidence-base required for achieving sustainability in the oil palm industry. This ‘Socially and Environmentally Sustainable Oil Palm Research’ (SEnSOR) programme received its first funding from the Foreign & Commonwealth Office and the British High Commission in Singapore last April. More funding applications are being submitted, including to the Malaysian Palm Oil Board (MPOB), who have all shown great interest in this new, innovative research and development initiative, according to Dr Peter van der Meer, Senior Scientist Forest Ecosystems at Alterra - Wageningen UR and the Program’s Director Netherlands.

The SEnSOR program was welcomed

by Darrel Webber, RSPO’s Secretary General, and several representatives from the plantation industries and ministries.

They all acknowledged that the SEnSOR programme is very timely and necessary to ensure the long-term sustainable supply of palm oil to consumers in the EU, US, and elsewhere. The five year SEnSOR programme will deliver a robust scientific evidence base for RSPO’s Principles and Criteria, strengthening the credibility of RSPO’s approach to sustainability. The programme will create further confidence in RSPO certified palm oil for users, investors and the public.

SEnSOR Science Coordinator Jennifer Lucey during her presentation at RSPO’s RT10 in Singapore last November

SEnSOR was launched in November 2012 at the annual conference of the ‘Round Table on Sustainable Palm Oil’ (RSPO) held in Singapore (RT10).

MDBCONNECTS · 2ND ISSUE 2013

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AN INSIDE LOOK

AN INSIDE LOOK: HQPACK - ERWIN GRAVENBERCH Erwin Gravenberch is the Managing Director for HQPack Sdn Bhd which designs and produces high tech packaging for the semiconductor machinery industry in Asia, Europe and the US. He started out in the industry as a Project Manager to support the automation in the newspaper industry in the Netherlands and Australia. With more than 40 years of experience in computer automation and computer networking industry, Erwin specializes in business development and customer satisfaction. He has been successful in the turn around and management of distressed companies. Under his supervision, the company recently incorporated HQPack Inc in Milpitas, California, USA, to serve their customers in the Silicon Valley area more proficiently.

Born in Paramaribo, Suriname, Erwin and his wife Lia have two sons, both of whom are currently living in the Netherlands.

MDBC: You come from Paramarimbo, the largest city and capital of Suriname.

You’ve received your education in the Netherlands, have worked in a variety of countries and occupations before ending up here in Malaysia. What made you decide to leave home and explore the world?

Erwin: Although it was not my personal decision as I was much too young to get involved in this family decision, it turned out to be a good one for me and my siblings. We moved to Holland because my father’s employer (The Royal Dutch Army) gave him a choice of staying in Suriname as a subaltern officer, or be promoted (and stay until retirement) in the Netherlands as a senior officer. As for leaving the Netherlands and exploring the world, both my wife and I enjoy travelling and meeting different cultures.

MDBC: What made you decide to come to Malaysia and join HQ Pack?

Erwin: Initially I came to Malaysia in 2010 as a part time independent consultant looking to assist European companies in their offshore outsourcing and to enjoy and improve my golf game. Providing consultancy to HQPack, a non-IT but definitely a high-tech company, was instigated by my son who is the CTD (Commercial Technical Director) at the headquarters of HQPack in the Netherlands. Before I joined HQPack, the company was already dealing with a number of packaging foils and plastic producers in Asia, primarily Malaysia.

MDBC: What is your most important professional achievement at HQPack? And how did you do it?

Erwin: I set up the factory from scratch and was up-and-running within 5 months.

I was able to get the right experts in and outside HQPack involved. HQPack Management had been instrumental in the rapid realization, e.g. no-nonsense and short decision making processes. Besides that, our company secretary had an active (non-greasing) network, available almost 18 hours a day to help me set up bank accounts, obtain the right paperwork and licenses to convince realtors and suppliers that HQPack was a trustworthy company and here to stay.

MDBC: You’re known as a bit of a specialist in turn around and management of distressed companies.

What are some of the key factors you look at when you start this turn around process?

Erwin: Communication and Process Analysis. Believe it or not, most distressed companies suffer from poor communication, this applies to blue collar as well as the white collar workers. Some communication pitfalls I often need to fix: * Set and manage expectations * Vision and strategy just a “me too”

* PIC (Problem In Chair), leaders and managers who manage from behind their computer only * Blue collars too indifferent to share serious mishaps on the workfloor.

In order to really understand (process analysis) why a company doesn’t perform, is loosing money, or comes to a squeaking halt, an analytical process of problem definition, problem analysis and fixing needs to be followed. The process I prefer to follow is DMAIC (Define, Measure, Analyze, Improve, Control). It’s an approach to problem solving defined by Motorola as part of the Six Sigma management philosophy.

Probably the obvious tip to analyze a process you’re not familiar with, is to ask the same questions at multiple levels in the company and listen carefully to the (subtle) differences, make notes and ask again if not understood, never assume. We’ve been blessed with two ears and one mouth; use them in the same ratio when communicating with people.

I absolutely enjoyed the workshops of “Kepner Tregoe Analytical Troubleshooting” and have given few of these trainings myself for the companies I helped to improve their success. KT Analytic Troubleshooting (ATS) provides a logical framework for statistical process control not tied to a specific technology and helps troubleshooters solve problems in the production environment.

People management is another indispensable quality we expect from our leaders and according to Dave Logan, John King and Halee Fischer - Wright, “Every company, every organization, is a tribe, or if it’s large enough, a network of tribes groups of 20 to 150 people in which everyone knows everyone else, or at least knows of everyone else. Tribes are more powerful than teams, companies or even CEOs”.

They demonstrate how these tribes develop - and show you how to assess them and lead them to maximize productivity and growth, a great guide for people managers.

MDBC: What are the key success factors for a Managing Director and what advice would you give to rising MDs? Erwin: To name a few in no particular order: * Manage your communication channels * Manage by example * Manage by objectives * Manage in 4 directions, to the left, the right, down and up

20

MDBCONNECTS · 2ND ISSUE 2013

AN INSIDE LOOK * Share and celebrate success Your customers and your people are the most important assets of your business.

Competition thrives on your business success, your success creates even more / new competition, therefore stay alert at all times. For a company to succeed, a company needs to regularly change to stay one step ahead of the competition; only hire people with a proven record of tolerating change.

MDBC: What are the major challenges facing the top players in your industry today?

Erwin: HQPack design packaging is often a combination of low quantities, high complexity and high diversity, which at the same time is also one of HQPack’s strong and added values to its customers. HQPack operates in a niche market and although our product quality and price is less under pressure of the competition, the product is by default associated with Hi-Tech customers and their huge brand recognition. This and the fact that we require our suppliers (of raw materials and semi finished products) to produce substantially fewer quantities than their standard MOQ price becomes a subtle balance between customer expectation and HQPack cost to produce.

MDBC: What do you think is a good way to address these challenges?

Erwin: Diversity of the customer base to increase employability of Composite Industrial Packaging. Continuous improvements of design- and production technology and last but not least, not uncommon for labor intensive industries is to outsource its “commodity” products to low-cost countries without compromising quality and maintainability of its products. HQPack is no exception to that best practice.

MDBC: You’re actually currently located in Johor, choosing to base yourself there rather than in KL like many of your contemporaries. Why have you chosen to do this?

Erwin: The majority of our Asian Hi-Tech market is in Singapore, primarily European and American Lithography and affiliated companies.

MDBC: What are the advantages and disadvantages of doing this?

Erwin: The major advantage is being in a fast developing economic area that is built to attract local and foreign investment

“The major advantage of Johor is being in a fast developing economic area that is built to attract local and foreign investment” from Singapore and abroad. Offering two international ports, universities, International Schooling, a fast network of new highways giving access to major industrial

Top: Erwin Gravenberch at a recent MDBC event.

Bottom left: A cleanroom at HQPack

areas, government offices and international transport. Singaporean manufacturers who face discouragement from their own government to increase the number of foreign workers and the skyrocketing real estate prices seek refuge in Johor. This definitely gives HQPack access to well organized companies to do business with.

In terms of disadvantage, being close to Singapore means that there is an exponential rise of property prices in Johor. There is also Singapore’s inherent attraction of the young and dynamic blue-collar workforce who can earn three times the salary of Malaysians in Singapore. Obviously, this is only reserved for the selected and most ambitious who want to make a sustainable living for their family, nevertheless at least 100,000 Malaysians living in the Johor Baru area travel to Singapore to work every day. Although we’ve always strived to invest in Malaysia with the local Malaysians we are now forced to seek the help of foreign workers to sustain and grow our business. Another challenge of the region is the fact that the local officials have not kept pace with the new developments, still dealing with redundant paperwork and untraceable remuneration, unwittingly slowing down progress and annoying foreign investors.

MDBC: Johor is known as an important industrial, logistics and commercial centre. With major industries including electronics, resource, petrochemical refineries and shipbuilding along with the strong presence of Singapore-owned companies; do you find that ultimately, this fulfills its potential as a business hotspot?

Erwin: Iskandar has definitely the potential of a business hotspot. I’m confident that the region will develop to its potential when the local officials focus on Customer Advocacy and sustainable growth rather than short term ROI. Singapore has nearly

reached the physical limits of both sea front land and sea - space. It’s strategy is believed to be to transfer the development of its more labour and land intensive and lower value added industry to Johor and Batam. This would enable Singapore to take advantage of the much larger land resources offered by Johor. Unfortunately, the latest infrastructure at PTP Port is still considered too expensive and inefficient for the incumbent logistics companies who seem to prefer dealing with Pasir Gudang or even Port Klang for their pricing and diligence in handling import and export documents.

MDBC: What do you see as the future of your industry in this country / region?

Erwin: As far as Hi-Tech packaging is concerned, it all depends on how enthusiastically and successful the new vision of MIDA is implemented to transfer Malaysia into the Asian IT hub, their focus on reversing the ratio foreign investors / local investors, increase the supply of highly ambitious personnel and inextricably connected, scaling down the percentage of foreign and illegal workers. At this moment, I do however consider the opportunities in the Iskandar area more favourable to labor intensive production.

Assuming MIDA becomes successful in accomplishing their vision, and why shouldn’t they, it will mean one of two things for our industry: a. HQPack needs to find alternative ways to sustain our (low-cost) offshore activities in Asia; b. HQPack “finds” a fine balance between manufacturing automation and labor-intensive production, the industry is handed the Malaysian Hi-Tech market on a silver platter, local- and foreign investor business will be booming….

MDBCONNECTS · 2ND ISSUE 2013

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The Art of Packaging Cleaning, developing, producing, and distributing packaging for high quality and fragile industrial products

No.28, Jalan Mega 1/5 Taman Perindustrian Nusa Cemerlang 81550 Nusa Jaya, Gelang patah Johor, Malaysia Tel: +607 5545678 Mail: info@hqpack.com.my

www.hqpack.com.my

MADE IN MALAYSIA COMMITTED TO HELPING COUNTRIES DEVELOP THEIR RESCUE INFRASTRUCTURE

To base our Asia headquarters in Malaysia was a logical choice.

Offering high technology, quality suppliers and skilled people led to our decision to expand our operation and proceed with technology transfer. We see a bright future ahead and have become as much Malaysian as we are Dutch.

RESQTEC ZUMRO ASIA SDN BHD Subang Hi-Tech Industrial Park, Lot 5, Jln Delima 1/1, 40 000 Shah Alam, Malaysia T + 603 5621 5298 F + 603 5621 2895 E asia@resqtec.com

WWW.RESQTEC.COM

Drinkers of the world, unite.

Everywhere you go, you find the familiar sight of people savouring their Heineken, clanking the green bottles in merriment. Found in over 170 nations, Heineken is the world’s No. 1 international premium beer. So come, the rest of the world awaits you.

STUDENT INTERNSHIP PROGRAM THE INTERN INTERVIEW:

time and space to do the assignment in the way I think is the best. Due to this way of working, I learn from my own mistakes and that is, in my opinion, the best and fastest way to gain work experiences. The most interesting part are the meetings with the external (logistic) parties. It is very instructive to experience how those meetings here in Malaysia go and to learn how to lead and run the meetings in a proper way.”

Chieljan Pierik Chieljan Pierik, or “CJ” to his local friends since they find it difficult to pronounce his first name, is currently in Malaysia doing his internship with MDBC member company Besi Asia Pacific.

Currently doing his Master in Supply Chain Management at the University of Groningen, he must write his thesis while working at a company as one of the final requirements for his studies. After attending an information session about the possibilities of an internship with MDBC’s Student Internship Program (SIP), he signed up for it thinking that it was the perfect opportunity to go abroad for a few months and get some international work experience.

Besi APac is a leading supplier of semiconductor assembly equipment for the global semiconductor and electronics industries. Chieljan works together with his colleagues at the Besi office located in Shah Alam. The total staff of Besi consists of approximately 1,600 employees and the headquarters is located in Duiven (The Netherlands).

I really like to do my internship here at Besi Apac. It is a very interesting company and the employees are very friendly and helpful. A few colleagues bring me every day to another restaurant where we go for a lunch, so I already experienced many different kinds of food,” he added.

When asked what he likes about his experience here Chieljan said, “What I like is the freedom that the supervisors give me at the company. They give me the

Although he is here in Malaysia for a shorter time period than other SIP interns usually undergo, he has already taken quite a lot of trips (Singapore, Thailand, Melaka and Penang being some examples), with plenty of additional plans already in the midst of being finalized (to Cameron Highlands, Pangkor and Perhantian Island). When asked about those weekday evenings and weekends when he is in KL he responded “The night life in Kuala Lumpur is also very nice.

So for the weekends I stay in KL, I don’t have to be bored at all. In case you didn’t notice, I really enjoying my stay here and I would recommend everybody to do an internship via MDBC Student Intern Program here in Malaysia!”

The SIP 2013-1 intake students after the Educational Brewery Tour at Guinness Anchor Brewery in Sungai Way recently

“Since Besi is a Dutch company, many suppliers are located in Europe. Because all the goods from the European suppliers have to be transported to Kuala Lumpur, the current transportation costs are quite high” said Chieljan.

“The goal of my thesis is to minimize the transportation costs of the suppliers in Europe by making use of consolidation.

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MDBCONNECTS · 2ND ISSUE 2013

25

TMF Group navigates businesses cross borders seamlessly With over 100 wholly-owned offices worldwide, TMF Group offers a comprehensive range of compliance and administrative services which are critical for clients from a financial, reputation and risk management perspective. Our services are delivered in each country by our expert staff, professionals who have the key local knowledge and speak the language.

Contact us Kuala Lumpur’s office 10th Floor, Menara Hap Seng, No. 1 & 3, Jalan P. Ramlee, 50250 Kuala Lumpur, Malaysia T. +60 3 2382 4288, F. +60 3 2382 4170 malaysia@tmf-group.com

Labuan’s office Brumby Centre, Lot 42, Jalan Muhibbah, 87000 Labuan F.T., Malaysia T. +60 87 593 828, F. +60 87 417 242 labuan@tmf-group.com Penang’s office Suite S-21-H, 21st Floor, Menara Northam, 55 Jalan Sultan Ahmad Shah, 10050 Penang, Malaysia T. +60 4 210 7118, F. +60 4 210 7111 malaysia@tmf-group.com

www.tmf-group.com The TMF Group consists of a number of companies worldwide. For details of TMF Group’s regulated companies, please see: www.tmf-group.com.

MDBC Penang Briefing by PDC and investPenang Recently, MDBC members and in particular our Penang and Northern Region members, were invited for a visit to and briefing by investPenang and the Penang Development Corporation.

investPenang provides information and resources to investors, promotes investment, supports the growth of existing companies and facilitates the growth of domestic industries. Through these, they enhance Penang’s business

friendly environment and strengthen Penang’s competitive edge.

The Penang Development Corporation meanwhile, sprearheads the development of Penang through industrialization, tourism and trade promotion, human resource development and strategic investments.

MDBC Penang Chapter Representative John Benoist (l) with speakers Loo Lee Lian, General Manager of investPenang and Sharil Cheah, PDC’s Sr Manager of Corporate Communications

Beyond the Ordinary

by John Benoist, MDBC Penang Chapter Representative An important element in MDBC’s quest is the interaction between Malaysian and Dutch companies, primarily in the field of synergy creation. The MDBC Penang Chapter recently introduced a new member Dynamic High Purity Engineering Sdn Bhd., based in Kulim Kedah. This young company, already established in high purity gas systems and piping for the semiconductor industry and associated sectors, made it known that they wanted to spread their wings beyond Malaysia, particularly in outsourcing for European companies due to the low labour rates in Malaysia. They also want to obtain

technology from European sources. Of course we focused on The Netherlands and we were able to connect the company with another MDBC member based in The Netherlands, Aquaver B.V., one of the shortlisted companies in the MDBC Sustainability Awards 2012 in the Water segment.

Dynamic’s personnel was invited to Eindhoven for training which has now been completed and at this point they will assume marketing and technical support responsibility in terms of Aquaver system installations in SE Asia. A second step could well result in partial or full manufacturing of Aquaver systems in Malaysia. Whilst on training in Eindhoven we managed to connect them to another Dutch Company based in Nijmegen, Lamers High Tech B.V., also

a supplier of High Purity Gas systems.

Synergy was established during this visit and as an immediate follow up Dynamic received its first order from Lamers High Tech BV to do an installation for them in China. It is expected that many more of these outsourcing projects will follow.

With this success story we strongly feel that many more of these type of opportunities are available and should be explored.

MDBC Penang Chapter representative Mr. John Benoist p/a TMF Administrative Services Suite S-21-H, 21st floor, Menara Northam 55, Jalan Sultan Ahmad Shah 10050 Penang Tel: + 6012 525 1520 penang@mdbc.com.my (mdbcpenang@gmail.com)

MDBCONNECTS · 2ND ISSUE 2013

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Lose the oil.

Not the taste.

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Malaysian Celebrity Chef & Philips Ambassador

The revolutionary Philips AirFryer with Rapid Air Technology.

Your favorite fried dishes are now more enjoyable than ever. The patented Rapid Air Technology lets you prepare the most delicious treats with up to 80% less oil – using just air. Best of all, you get the same great flavor as conventional deep-frying. The Philips AirFryer. Everything you love about fried food, without

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NETHERLANDS EMBASSY NEWS

New Dutch government programs for doing business in malaysia Achilles Training for East Asia economic network

Investiture of King WillemAlexander and National Day celebrations It is not unusual to receive guests at the Ambassador’s Residence for networking and celebrating events. But to receive 1 out of 3 of the total Dutch community in Malaysia on one night is indeed something special!

Of course, only an event such as the investiture of the new Dutch King can draw such crowds. During our National Day celebration on 30 April, around 450 people were able to watch the live feed of King Willem-Alexander’s investiture in the Netherlands, on the screens put in place at the Residence by Philips.

From the 1st of May 2013, the Dutch government subsidy scheme regarding demo projects, feasibility studies, and obtaining knowledge, also applies to Malaysia.

This means that companies can now be eligible for subsidy when demonstrating a product or technology in Malaysia.

Subsidy may also be granted for studying

the technical or commercial feasibility of a project, and for hiring external, local expertise in order to gain knowledge.

Also, from now on, the Finance for International Business concept can be used. This concept implies the availability of funds, from which companies can receive loans for investing in Malaysia.

Cabinet Rutte II decided to integrate the Directorate General for Foreign Trade and Investments into the Ministry of Foreign Afairs. This facilitates a number of issues whereby the effectiveness of the economic network can be improved. One of those is the installation of a worldwide customer relations database. This program will be

introduced throughout the world in 2013.

This gathering was one of several that were organised for, by and with the Dutch community in Malaysia in conjunction with the investiture. The “Thank you Beatrix” dinner & dance was organised by the Netherlands Association, a live feed of Queen Beatrix’ abdication was arranged for the children of Dutch-language school De Bontekoe, while two Dutch cultural performances were held in Dewan Filharmonik Petronas.

it was possible to arrange a performance of the modern dance group Introdans at the Dewan Filharmonik Petronas.

Cultural and economic relations were combined by inviting VIP-contacts of the sponsor companies, sharing the available corporate boxes.

Besides the typical Dutch celebration of our National Day, it is also the task of the embassy to bring the international community together with a variety of partners and put our country in the spotlight. With the support of no less than 7 sponsors (Dutch Lady, Vopak, TNT Express Worldwide, Heineken, KLM Royal Dutch Airlines, Philips and Shell),

The first regional training was organized by the Netherlands Embassy in Kuala Lumpur. Some 25 participants from Korea to Indonesia and everything in between were trained from 15 to 17 April to work with this new application.

On the night itself (10 May) it was evident how good the choice for this event was, as nearly 800 guests entered the hall. Before the impressive danceshow, the national anthems were sung by the choir Cantus Musicus.

The evening closed with a great network reception on 2 levels of the concert hall, during which guests could also enjoy the special orange ice cream from ‘Cream of Creams’ and herring from ‘Southern Rock Seafood’. (see also next page for pictures).

MDBCONNECTS · 2ND ISSUE 2013

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NL in MY Special Queen’s Day / King’s Day celebrations in Malaysia!

Dewan Filharmonik Petronas (Petronas Philharmonic Concert Hall) provided home to two Dutch cultural performances last May, in conjunction with the royal celebrations. First, nearly 800 diplomatic, government and corporate guests of the Netherlands Embassy attended the performance of Introdans, a dance company based in the city of Arnhem in the Netherlands. In 2009, the Dutch Ministry of Education, Culture and Science designated Introdans as part of the basic national infrastructure.

Furthermore, the KLM Orchestra performed in Malaysia for the first time.

The “Flying Orange: An Inspirational Journey” performance was done in partnership with Encounter Highwinds Ensemble. This wonderful Concert highlighted a journey of wonderful music from around the world. Inspired by a long tradition in wind music and the strong cultural ties between Malaysia and The Netherlands, the concert lived up to its billing as a Royal experience!

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The month of May 2013 is a month full of festivities in Amsterdam following the historic investiture of the King of the Netherlands on 30th April 2013, the first King in over 120 years.

Join us in a night of fun and celebration with the KLM Orkest from Amsterdam in partnership with Encounter Highwinds Ensemble for this fabulous Concert. This Concert highlights a journey of wonderful music from around the world. Inspired by a long tradition in wind music and the strong cultural ties between Malaysia and The Netherlands, this will surely be a Royal experience. Get ready to paint the town Orange!

DUTCH PRESENCE AT OGA 2013 KLM Orkest

Jan Schut conductor

Jointly presented by Dewan Filharmonik PETRONAS and the Embassy of the Kingdom of the Netherlands

Encounter Highwinds Ensemble

The 14th Asian Oil, Gas & Petrochemical Engineering Exhibition was held from 5 - 7 June, 2013 at the Kuala Lumpur Convention Centre, organised by Malaysian Exhibition Services. OGA is the region’s biggest and most comprehensive event which hosts exhibitors from the oil and gas industry worldwide.

A showcase of the latest technology, equipment and machinery in the fields of oil, gas and petrochemical engineering, OGA 2013 saw 22,000 trade visitors and a mix of 1,700 local and international companies participating. The Netherlands took up one of the 11 international pavilions, coordinated by IRO, the Association of Dutch Suppliers in the Oil & Gas Industry.

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MDBCONNECTS · 2ND ISSUE 2013

15 MAY

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Besides IRO, MDBC member companies such as Eriks, Frames and Alfa Laval were also present at OGA.

(picture right) IRO’s Sander Vergroesen (Managing Director) and Marlijn Stoutjesdijk (Exhibitions Manager)

MY in NL Malaysia presentations in the Netherlands The Malaysian Investment Development Authority MIDA initiated a Malaysia Briefing Session in The Hague last May. MIDA’s Executive Director of Investment Ecosystem Jaswant Singh spoke on the Investment Opportunities and Latest Infrastructure in Malaysia.

HE Dato’ Dr Fauziah Mohd Taib, Ambassador of Malaysia in the Netherlands, provided the opening remarks. Other topics were Business and Trade Opportunities in Malaysia by Jamilah Ibrahim (Trade Commissioner MATRADE Rotterdam), Functions and Facilities Provided by FMO Entrepreneurial Development Bank by Jan Willem Hoek (FMO’s Investment Officer A & DS - Fund Emerging Markets) and Experience Doing Business in Malaysia by Theo Bark of the Netherlands Malaysia Business Council (NMBC).

Also in May, the Netherlands Council for Trade Promotion NCH together with FMO, the Dutch Entrepreneurial Development Bank, organised the Seminar: Sowing the Seeds of Success in South East Asia – Opportunities, Challenges and Risks.

Malaysia Briefing session, with (from left) Hoek, HE Dato’ Dr Fauziah, Jaswant, and Bark SEA Seminar speakers (from left) Brouns, van den Broek, LeeNah Lim (NCH’s Area Manager Asia), Winter and Hoek

This very informative seminar for 50 participants included the following topics and speakers: Market opportunities and practical tips on doing business in South East Asia by Matthijs van den Broek of Further East Consult; Subsidy options: PSI program for certain countries by Barry Brouns of Agency NL; Financing Options available via FMO by Jan- Willem Hoek; and Update on doing business in Malaysia by Marco Winter of the MDBC.

A dozen Dutch potential investors in Malaysia attended the briefing session.

www.besi.com

Besi

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Datacon Datacon is one of the most innovative companies in the area of advanced packaging and multichip bonding. Datacon is undisputed market leader in flip chip bonding. Its processes and systems are based on tomorrow’s cutting - edge technologies.

Esec Esec covers assembly equipment and solutions for epoxy die bonding and soft solder applications, developed with a clear focus on market trends and reflecting state-of-the-art technology.

Fico FSL The number one integrated solution for package singulation.

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Datacon DS11000 for flexible LED solutions.

Fico Fico offers molding, trim & form and singulation systems. The reliable systems can process a wide variety of packages.

The flexibility of the equipment allows indvidual configuration responding to customer needs.

Meco Meco designs and manufacturers plating systems to suit a wide variety of products. The company is known for its high performance quality.

MDBCONNECTS · 2ND ISSUE 2013

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A N E W T R A N S F O R M AT I O N

Malaysia: Your Profit Centre in Asia Malaysia has reached a defining moment in its economic development path. To move the country forward, the Government, under the New Economic Model, has formulated a framework to drive change, among others, based on innovation, creativity, enhanced productivity and high value sources to raise Malaysia from a middle income to high-income economy by 2020.

We welcome investors to Malaysia.

To explore how your business investment could profit from Malaysia's new transformation, visit us at www.mida.gov.my or e-mail us at investmalaysia@mida.gov.my

www.mida.gov.my

EU / EUMCCI STRENGTHENING BUSINESS COOPERATION BETWEEN EU AND MALAYSIA IN VIEW OF THE ASEAN ECONOMIC COMMUNITY Launch of the EUMCCI trade issues and recommendations compiled position papers on the state of affairs of EU-Malaysia business EUMCCI recently presented its “EUMCCI Trade Issues and Recommendations for 2013” which outlined the key recommendations needed to improve business, investment relations and opportunities between the EU and Malaysia.

The 2013 Trade Issues and Recommendations book was launched during EUMCCI’s Trade and Investment Forum 2013 in Kuala Lumpur. Present at the forum were EU Ambassador H.E. Luc Vandebon and several Heads of Missions, Trade Counsellors and key stakeholders.

EUMCCI chairman Fermin Fautsch said many of the issues previously highlighted

by EUMCCI in its annual trade recommendations and advocacy activities are now recognized in government strategies. He said, “GTP and ETP are clearly aimed at creating a paradigm shift in the development of the nation. As such, the recommendations in this book will support the continuing drive to make Malaysia more competitive within the region and attractive for FDI” he said.

In services, Malaysia is not a major trading partner as yet, but opportunities are increasing due to its liberalization policies.

These opportunities should further advance with the conclusion of an FTA which would be a landmark step in the fostering of bilateral trade between the two partners and will deepen their economic integration.

“Making Malaysia and ASEAN a single market will present challenges, especially in view of free movement of skilled labour but also opportunities as for free movement of capital and goods ands services. We encourage discussion on sustainable development and impact of AEC, especially on SMEs. I am also pleased to say that our efforts will be focused on promoting Malaysia and reaching out to European SMEs in Europe in a comprehensive manner, by joining forces with chambers, embassies and other multiplier organizations both in Europe and in Malaysia” Fautsch said.

The launch of the 2013 EUMCCI Trade Issues and Recommendations book was preceded by a panel discussion focusing on ASEAN Economic Community – Single market: Challenges and Opportunities. The presenters concentrated especially on services sector and on connecting markets via viable transport infrastructure. The panel was followed by a session on “Iskandar: poised to grow with ASEAN”.

Panellists, from l to r: Oliver Goets (Head of Transport & Infrastructure - Asia, Rothschild), Luis Lopez (Counsellor, Embassy of Spain Commercial Office), Fermin Fautsch (Chairman, EUMCCI), Hiswani Harun (Senior Director Services Sector, MITI) and Matthieu Roger (Head of Trade and Marketing, Maersk Line) with Ambassador Vandebon

“FIND EUROPE IN MALAYSIA” The ‘Finding Europe in Malaysia’ photography competition, launched in celebration of the EU Delegation’s 10th anniversary in Malaysia and Europe Day, drew an impressive 116 entries from across the country, revealing a creative streak amongst local amateur photographers and the historic connection between Europe and Malaysia. Winners Vincent Tan and Lum Thien Chow won Air France flight tickets to Paris.

TASTES OF EUROPE FEST 2013 The 12th edition of this annual event organized by EUMCCI together with the European Bilateral Chambers of Commerce and Business Councils, including MDBC, featured a showcase of European wine, beer, cheese and many other delicacies.

Guests were invited to join colleagues and friends from the diplomatic and business communities on a gastronomic tour

through Europe. This year, 2 new workshops were being offered, the Romanian Wine Appreciation workshop and the Ouzo Appreciation workshop.

MDBC members Guinness Anchor Berhad, Dutch Link and Uhrenholt ensured that guests were able to enjoy Heineken and a variety of Dutch cheeses.

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GREEN BOARD

YTL: Growing a Green Legacy Interview by Linda Archibald in Green Prospects Asia (GPA), reprinted with permission from GPA & Ruth Yeoh.

In 2007, we set up an in-house clean development mechanism (CDM) consultancy, YTL-SV Carbon, which helps YTL’s stable of businesses go clean and green, but also provides services to other companies in Malaysia and the region interested in doing the same.

Prior to Malaysian stock exchange Bursa Malaysia’s requirement for all listed companies to do sustainability reporting, YTL had begun producing our Sustainability Reports annually from 2006.

Ruth Yeoh

Ruth Yeoh is the Director of Investment, YTL Corporation and the Executive Director of YTL Singapore Pte Ltd. As a child, Ruth Yeoh learned the importance of tree planting from her business-tycoon father, Tan Sri Dr Francis Yeoh (founder of YTL). The seed of that lesson has since grown into her own leadership of the YTL Group’s sustainability agenda.

How and when did sustainability become a part of YTL’s agenda?

YTL’s sustainability initiatives have been at the core of our business for over a decade, before popular green business practices and terms like “sustainability” and “corporate social responsibility” became mainstream corporate jargon.

Starting out our business in 1955 as a construction company, building lowcost housing and hospitals, we have since become a global infrastructure conglomerate that continues advocating genuine sustainable practices.

When I joined the company upon graduating with a postgraduate degree in 2005, my ideas to further integrate our sustainability roadmap into the group’s businesses were embraced by the company.

I was blessed to have had mentors across the company who generously shared their knowledge about energy savings in operations, and who valued sustainability, as well as the need for setting up a sustainability division committed to looking at important environmental matters from energy efficiency to carbon mapping and overall stewardship of sustainability within our diversified organisation. A year later, I took on the responsibility of heading a full-fledged sustainability unit to perform these functions at YTL.

Tell us about YTL’s carbon footprint and efforts that have been made to reduce it over the years.

Every aspect of the YTL Group has undergone stringent efforts to minimise and eliminate the impact to the environment. Through our many major initiatives, we have successfully reduced our carbon footprint – mainly through increasing energy efficiency and reducing energy consumption where possible, with some business units having set environmentally-linked performance targets.

Tell us about YTL’s monitoring system to measure and track (and manage) energy usage. Are there similar tools measuring others such as water usage, waste generation etc? Has YTL adopted the Low-Carbon City Framework (LCCF) for its township development projects yet?

YTL has implemented internal monitoring systems across all our divisions, associations and subsidiaries, while in our hotels, water plant, power generation and cement businesses, we also monitor energy, water, waste effluent, solid waste and consumables.

For now, we have yet to adopt the LCCF as it is still new in Malaysia. That being said, the objectives of this framework to promote the reduction of greenhouse gases (GHGs) within cities are aligned with our environmental preservation aims, and we would definitely consider the framework for future developments.

What do you think are YTL’s most significant achievements in sustainability thus far?

There are two key examples I would highlight. The first is YTL Cement’s pioneering efforts in the use of slag

cement in Malaysia in 2007. Rooted in construction industry, and in response to the rapidly changing industry landscape, YTL embarked on significant research into the use of waste slag from steel mills.

This enabled massive savings of Portland cement production and the preservation of limestone reserves. This important step also developed the markets extensively such that our industry peers across the region have followed suit and developed such sustainably focused products.

Another notable achievement would certainly be YTL’s subsidiary, Wessex Water, our utilities company in the UK, which has been recognised by the UK water industry regulator, Ofwat, as the most efficient operator in England and Wales for three years running. Wessex Water aims to be carbon-neutral by 2020.

Wessex Water

What are YTL’s green targets for 2013?

Our sustainability roadmap targets for the next five years include adopting Global Reporting Initiative (GRI) for our sustainability report, achieving ISO26000, responding to the Carbon Disclosure Project (CDP) and Dow Jones Sustainability Index, and eventually moving towards integrated reporting beyond 2014. In 2013, we are looking at further progress in fuel-switching in cement, power generation and water treatment. With cement production being one of the most natural resource intensive industries, we have, for instance, embarked on using industrial gypsum to replace a substantial part of the natural gypsum used for cement production. We will also move forward with research to identify alternative fuels and continue to develop blended cement products for further applications in many civil and other construction areas. Advocacy initiatives in the region will also remain a top priority for 2013.

The full interview with Ruth Yeow can be found at www.greenprospectsasia.com MDBCONNECTS · 2ND ISSUE 2013

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PICTURE PERFECT

Multiple Interchambers: Tastes of Europe Fest (above), with MBLBC (below) and with MABC (right)

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Earth Hour As part of MDBC’s Sustainability / Earth Hour 2013 activities we organised two events in InterContinental Kuala Lumpur last March.

The Earth Hour fundraiser for WWF even saw the participation of several VIP bartenders!

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NEW MEMBERS

WARM WELCOME

As always, we constantly expand to include new and interesting partners as part of our international community of business professionals, allowing our members to find more opportunities for success.

To that end, we would like to extend a very warm welcome to the MDBC Community for the following new members:

ABLE FISHER

DKSH Smollan Field Marketing (Malaysia)

DUTCH DREDGING BV

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MDBCONNECTS · 2ND ISSUE 2013

Business Activity: Able Fisher is a global executive search firm with offices in Europe, US, Middle East and Asia Pacific. They focus on C Level hiring for major MNCs, private equity portfolio compnaies and all major verticles. They also have a dedicated practice in legal private practice and General Counsels. Able Fisher’s role is to identify, evaluate and assimilate outstanding senior leadership talent that makes a lasting impact for global world class brands. They take an advisory approach which is characterised by market insight, objectivity and creative thinking.

Corporate RepresentativeS Vivek Mahan, Managing Director Richarde Churme, Consultant

Business Activity: Our purpose is simple: Grow our clients’ brands. We turn shoppers into buyers through our diversified services ranging from Field Marketing, (Visual) Merchandising, Brand Activation, In Store Promotions, Category Management and Insights provided out of our Marketing Intelligence Services (Retail Audits, Image Surveys and Mystery Shopping).

Corporate Representative Bjorn Kruizenga, Director / General Manager

We are a Joint Venture Company between DKSH (No 1 Provider of Market Expansion Services in Asia) and the Smollan Group (A Global Leader in Field Marketing Services).

CONTACT: 7-07 Ampwalk, North Block 218 Jalan Ampang 50450 Kuala Lumpur Tel: +603 - 2726 2790 Fax: +603 - 2726 2791 E mail: vm@ablefisher.com Website: www.ablefisher.asia

CONTACT: Suite 5.01, 5th Floor Wisma Ali Bawal 1 No 11 Jalan Tadang 46050 Petaling Jaya Tel: +603 - 7862 7300 Fax: +603 - 7781 6883 Website: www.smollan.co.za

Business Activity: Dutch Dredging’s total scope of activities consists of dredging, surveying and related marine operations in the fullest sense.

Their main activity is maintenance and capital dredging with a fleet of modern trailing suction hopper dredgers usually assisted by bed levellers.

Corporate Representative Eugene Olgers, Project Manager

Our ‘medium’ size guarantees an organisation ‘small enough’ to provide short and clear communication lines, quick decision making and flexibility, but ‘big enough’ to guarantee sufficient technical know-how, expertise and financial back-up.

Tel: +31 (0) 184 411 999 Fax: +31 (0) 184 411 998 Email: info@dutchdredging.nl Website: www.dutchdredging.nl

CONTACT: Dr. Langeveldplein 11 3361 HE Sliedrecht The Netherlands

MAXGRIP

TASCO BERHAD

Corporate Representatives Richard Denissen, Business Unit Manager Asia Pacific/Americas Peter Postma, Business Development Consultant

Business Activity: Established in 1974, TASCO BERHAD has grown to a RM450Mpa logistics company with 33 offices covering Peninsular and East-Malaysia. As part of the NYK Group and Yusen Logistics, TASCO offers door-to-door services through its global network for both air & sea imports & exports. We have general, bonded and freezone warehouse space of total 180,000m2 in strategic locations and offer in-plant services.

Corporate Representatives Malcolm Waddell, Sales Director Jeroen Hendriks, DGM Business Development Division

Driven by the Kaizen philosophy, TASCO has built a culture of continuous improvement with customers Business Activity: Teus Vlot offers professional service in the area of diesel and electrical technology, renovation and new build of dredging vessels, systems and equipment. We can be reached easily by water and land and have our own harbour basin and two tower cranes so that vessels can easily moor for repairs or maintenance at our site.

TEUS VLOT BV

Individual Members

NEW MEMBERS

Business Activity: MaxGrip provides integrated solutions for Asset Performance Management creating logical links between tools, methods and people. We offer our clients services and software to improve efficiency and effectiveness and realize added value of maintenance. We developed Optimizer+ and StrEAM+ to perform high-level maintenance and analysis like FMECA, RCA and RBI to achieve business objectives in terms of costs, availability, environment, safety and reputation. We have 15 years of experience in translating theoretical studies into practical and workable solutions from strategic to operational level.

We handle the repair, maintenance, overhaul and installation of diesel engines and the development of technical applications. Cornerpoint is our worldwide supplier of a wide range of diesel engines, spare parts and related equipment.

Jorn Veld Head Global Network Banking Malaysia Deutsche Bank Jalan Sultan Ismail Menara IMC, Level 18 50250 Kuala Lumpur Tel: 603 - 2053 6895 E mail: Jorn.veld@db.com

CONTACT: Rivium Boulevard 301 2909 LK Capelle a/d IJssel The Netherlands Tel: +31 (0) - 107 470 107 Fax: +31 (0) - 108 924 663 E mail: info@maxgrip.nl Website: www.maxgrip.nl

CONTACT: Lot 1A, Persiaran Jubli Perak Jalan 22/1, Seksyen 22 40300 Shah Alam Selangor Darul Ehsan Tel: +603 - 5101 8888 Fax: +603 - 5548 8288 E mail: malcolm.waddell@tasco.com.my Website: www.tasco.com.my Corporate Representative Jan Breedveld, Sales Manager CONTACT: Baanhoek 182B 3361 GN Sliedrecht The Netherlands Tel: +31 (0) 184 493 888 Fax: +31 (0) 184 493 889 E mail: info@teusvlot.nl Website: www.teusvlot.nl

Lydia Molensky Marketing Manager The Group 347, Jalan Ampang 50400 Kuala Lumpur Tel: 6012 - 555 4986 Email: marketing@thegroup.com.my

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