MDBCONNECTS 2016 - 2

AMB aecFAREWELL CONNECTS FAIR

Makers & Drivers of Business & Commerce

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mdbc connects fair delivers business development

ISSUE: 2nd edition 2016

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CONTENTS

Kepala Batas

MEMBERS

COMMUNITY

MDBC EVENTS / 11

farewell from the ambassador / 7

Visit to KLRCA Networking Talk with MABC Cybersecurity & Risk Management The Power of Resilience Visit to the Philips Store MDBC Connects Fair Tastes of Europe Fest 2016

Mdbc penang / 17 Members news / 19 my services / 39 New members / 40

TgTokong Monorail

North Coast Pair Road

PT Sungai Dua

Sea Tunnel

/17 Tram

Ayer Itam Monorail

Catamaran

Raja Uda

KOMTAR

Penang Sentral

STUDENT INTERNSHIP PROGRAM / 25

Sunway Carnival Mall

Skycab

George Town – Butterworth LRT

EMBASSY NEWS / 26

Tmn Supreme

Bdr Perda

Bayan Lepas LRT Airport

Eumcci / 33 Island C Island B

picture perfect / 42

AN INSIDE LOOK / 22

Island A

/22

Stadium Batu Kawan

Note: Transit alignment & system are subject to review prior to implementation

The MDBC Spouse Program: Bringing together potential employers and professional expat spouses Increase your opportunities for professional and personal development while living in Malaysia, join the MDBC Spouse Program.

For more information about the program or to join, please contact us at info@mdbc.com.my, otherwise, please visit us at www.mdbc.com.my/ services/spouse-program Program Membership Form

MDBC Spouse Program Membership: * Inclusion of your resume in a dedicated Spouse Program monthly e mail to MDBC member companies; * Dedicated events for the Professional Spouse members - on how to start your job search in Malaysia, sharing

Malaysian Dutch Business Council Unit 808, 8th Floor | Wisma Lim Foo Yong info@mdbc.com.my | www.mdbc.com.my

Taman Indah

P/Tinggi – Kawan B

/26

BIG STORY

B Mert

Bk

Bayan Baru

nl in my / 28

UiTM Pulau Pinang

Bkt Tengah

Prai

My in nl / 28

spotlight / 35

Raja Uda – BM Monorail

| 86 Jalan Raja Chulan 50200 Kuala Lumpur | Tel: +603 2722 8335 | Fax: +603 2141 8335

MDBCONNECTS 2ND ISSUE 2016

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farewell from the ambassador partners like InvestKL and MIDA, decided to showcase Malaysia’s potential in The Netherlands. The event took place in The Hague and attracted more than 100 Dutch private entities and was hosted by the very influential Dutch employers association. A similar event, called the ASEAN Business Dialogue, took place recently in The Netherlands. It shows that promoting Malaysia’s economic potential in The Netherlands is complementary to the efforts, and requires the strengthening presence of MDBC in The Netherlands.

Dear MDBC Members and Friends, Farewell MDBC A solid and balanced relationship All good things come to an end, like three years of an exciting and pleasant assignment in Malaysia. Working closely together with MDBC and the Dutch and Malaysian private sector is one of the highlights of my stay. Having more than 200 members is a reflection of the solid economic bond between our two countries.

It started in the oil and gas sector, with Shell having been here for more than 100 years, and it has developed into the wide presence of Dutch-related companies in all kinds of sectors such as electronics, semi-conductors, agro-based industries, business services, consultancy, maritime and logistics.

Another feature of this relationship is that Malaysia has established itself as a significant investor in The Netherlands.

Companies like KL Kepong, IOI and Sime Darby have invested in down-stream activities based on palm oil. One could speak of a truly balanced economic relation; Not many people know that for the Dutch economy, Malaysia is an even bigger economic partner than Indonesia.

Another Level In the last three years, the cooperation between MDBC and the Embassy has reached another level. After the tragic event of MH17, the Embassy, in close cooperation with MDBC and Malaysian

Government-to-Government visits of Prime-Minister Rutte and Minister of Agriculture Dijksma underlined increasing political cooperation in support of the economic performance in the private sector. In 2014, former Prime-Minister Balkenende, in his capacity as chair of the sustainable growth coalition (of which all Dutch multinationals are members), gave insight into sustainable entrepreneurship that will also shape the economic development agenda of the Malaysian private and public sector for the coming years.

The future MDBC has developed into a strong business network organization and is considered to be one of the most active bilateral business councils in Malaysia.

It is my strong wish that on this solid foundation it further widens its scope in the coming years. This means a chamber that is able to introduce new services to its members, for example identifying jobs for partners of expatriates, enlarging its very successful student internship program, providing match-making for

incoming trade missions and identifying new business sectors in Malaysia where Dutch businesses have a competitive edge: water in the broader sense of the word (e.g. flood control, water management), bio-based economy, green technology, waste treatment, solutions to a circular economy, just to name a few sectors. In this respect I am happy to see that MDBC has re-joined the EU chamber (EUMCCI).

A full membership of the EUMCCI, as a chamber of chambers, gives leverage on lobby challenges and issues to be discussed with government.

The ‘evergreen’ (bi) annual MDBC Sustainable Awards event is more than ‘business as usual.’ Supporting CSRactivities of companies will definitely continue to be on the agenda of MDBC in the years to come. It requires the input of all members, as well as the Board and management of MDBC. I invite all MDBC members to join and support the Orange Factory, the KL edition on circular economy, this coming September, in conjunction with the MDBC Sustainability Awards.

Thank you Let me conclude by thanking the MDBC and in particular Executive Director Marco Winter, its members and the Board for all its support and cooperation for the last three years. I foresee a bright future with a growing Dutch economic presence in Malaysia in the coming years. MDBC is an unmistakable partner on this journey.

H.E. Harry Molenaar Netherlands Ambassador

Charter

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CALENDAR

JUNE

JULY

AUG

THUR 23 / 4:30pm

THUR 21 / 12:00pm

TUE 16 / 2:00pm

TUE 28 / 6:30Pm

THUR 28 / 6:00pm

MDBC AGM over FY2015 PARKROYAL Kuala Lumpur

Travel Talk on The Netherlands by Mind Space 1Mont Kiara

EUMCCI VIP Luncheon with the new Governor of Bank Negara The Verticle InterChamber with MABC Australia: ‘Accessing Government Funding Through HRDF and MDEC: Up Scaling the Malaysian Workforce’

MDBC Human Resources Forum

NOTICE:

MDBC members will receive personal invitations for these functions by email once all details are confirmed.

All events/dates to be reconfirmed.

MDBC BOARD OF DIRECTORS Mr. Zainul Rahim Mohd Zain, Chairman Hibiscus Petroleum Berhad

Ms. Barbara Voskamp Ernst & Young Solutions LLP

MDBC Executive Director: Mr. Marco Winter

Mr. Jacques Hartman, Vice Chairman CEVA Logistics

Mr. Wouter van der Weijden &samhoud

MDBC Patrons:

Mr. Michael Brouwer, Treasurer Silverstreet Malaysia Sdn Bhd

Mr. Philip Kunjappy Sime Darby Berhad

Mr. Jurriaan Middelhoff Netherlands Embassy

Mr. Suerd Polderdijk Frames Asia Pacific Sdn Bhd

Mr. Remco Koster Woodwing Asia Pacific Sdn Bhd

Mr. Michiel Brouwer Shell Malaysia

Datuk Merlyn Kasimir Former CEO of Matrade

Honorary Member of the Board:

Mr. Jack Ang Markant (M) Sdn Bhd

H.E. Mr. Harry Molenaar Netherlands Ambassador

Y.B. Dato’ Sri Mustapa Mohamed Minister of International Trade & Industry Y.Bhg Tan Sri Rafidah Aziz Former Minister of Int’al Trade & Industry Malaysian Dutch Business Council Unit 808, 8th Floor Wisma Lim Foo Yong 86 Jalan Raja Chulan 50200 Kuala Lumpur Tel : 603 - 2722 8335 Fax : 603 - 2141 8335 Email : info@mdbc.com.my Website : www.mdbc.com.my

MDBCONNECTS 2ND ISSUE 2016

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0317_Philips Branding AD_020514p.indd 1

2/5/14 5:42

Our Value Proposition to the MDBC members includes a wide variety of informational opportunities, which is what you will find back in our Events.

vISIT TO klRCA MDBC members, together with students of Law Faculty Association Erasmus University Rotterdam were recently invited to an exclusive and private tour of one of the world’s most renowned arbitration institutes, the Kuala Lumpur Regional Centre for Arbitration (KLRCA) and its state-of-the-art facilities.

With the growth of international trade and commerce, more disputes have been arising from cross border transactions involving ‘foreign’ parties. The traditionally accepted forum for resolving disputes - litigation through courts - has become a less satisfactory means of dispute resolution.

Visitors were introduced to the essentials of Arbitration in Malaysia, as well as

networking Talk: Growth through research collaboration MDBC recently joined our Australian colleagues at the Malaysian Australian Business Council (MABC), the University of Nottingham, and the Malaysian Investment Development Authority (MIDA), for a networking talk on ‘Company Growth through Research Collaboration’.

KLRCA’s flagship international dispute resolution procedures by Rammit Kaur (Head of Legal Services, KLRCA), Marjolein van Herk - van Tilburg

(Attorney - of Counsel, Kneppelhout Korthals Lawyers), and Thayananthan Baskaran (Lawyer and listed arbitrator, KLRCA).

MIDA. PlaTCOM Ventures, a national technology commercialization platform of Malaysia, wholly owned by the National Innovation Agency Malaysia, and formed in collaboration with SME Corp Malaysia, was also present to speak on the support the organisation provides.

Professor Graham Kendall (CEO, MyResearch) also gave a talk on some of the University of Nottingham’s research strengths, exploring how MyResearch can establish a long term, mutually beneficial, collaborative relationship which can be done in a tax efficient way through its MIDA R&D status company.

This first joint networking event aimed at promoting research collaboration between Malaysian companies and universities and was hosted by Datuk Azman Mahmud (CEO, MIDA).

A short briefing was also held on the Malaysian R&D environment, as well as on the support available from the Government by the Director of R&D and Business Services Division of

2 pm

MDBCONNECTS 2ND ISSUE 2016

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cybersecurity & risk consulting The world has become increasingly interconnected. The significance of the internet and the world wide web means that almost all organizations now have an online presence, whether it’s via a website or social media platform(s). In this electronic era, more people search online for the products and services they need, often making purchases in cyberspace.

It also means that frequently there are new headlines about hackers bringing an organization to its knees. Stolen funds, leaked accounts, bad publicity, and embarassing revelations are front page news. How do you manage your organization’s cyber risk? How can you protect your organization from these issues?

Commission Malaysia on Cyber Risk and the Board’s responsibility on this matter.

They also shared experiences from Europe and from some MNC companies. Experts were: Dani Michaux (Partner, KPMG Management Consulting, Malaysia / ASEAN Information Protection & Business Resilience Lead, and ASPAC Cyber Strategic Growth Initiatives Lead) and John Hermans (Partner, KPMG Risk Consulting, The Netherlands / Cyber Security Lead in The Netherlands and EMA region). Their colleagues in KPMG Malaysia’s Cybersecurity Demo Room provided a live simulation of a threat and 7-stage kill-chain.

Top: KPMG’s Martyn van Wensveen welcoming attendees to the Cybersecurity & Risk Management talk with John Hermans (left) and Dani Michaux (middle).

Middle:Hermans on determining your cyber risk profile Bottom: Simulation at the KPMG Cybersecurity Demo Room

Cyber Security is a top Dutch export and KPMG experts invited MDBC members to a special briefing on cyber security and risk consulting, to explain the upcoming requirements by the Securities

LizardApps designs and develops smart business solutions for all, from small businesses to large corporations. From analysis, to concept, to development, and finally deployment, LizardApps utilizes

innovative technology to create a custom app for almost any business. They help companies and businesses improve profitability by streamlining workflow with the help of modern technology and in house software solutions. LizardApps’ core platform provides all these areas in the form of role and group based user management. “We don’t want to change the way organisations do business, we want to make it better and help them

move forward in time.”

Recently, LizardApps has worked with MDBC to develop the MDBC App. Now available for both iOS and Android devices (just search for ‘MDBC’), the App brings you the latest information on MDBC events, allows you to register for events and add them to your calendar, access relevant news and more.

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MDBCONNECTS 2ND ISSUE 2016

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the power of resilience

VISIT TO the PHILIPS EXPERIENCE STORE PENANG In conjunction with the Chief Minister event in Penang (see page 17), Philips Malaysia invited MDBC members from the Northern Region and KL for a special visit to the new Philips Experience Store in Bayan Lepas which opened recently.

In May, MDBC members were invited to a talk “The Power of Resilience: How the Best Companies Manage the Unexpected”

by Professor Yossi Sheffi from the Massachusetts Institute of Technology, hosted

by MDBC members Malaysia Institute for Supply Chain Innovation (MISI) and the Asia School of Business (ASB).

Yossi Sheffi is Director of the MIT Center for Transportation and Logistics. He has worked with leading manufacturers and logistics service providers around the world on operations and strategy issues.

As an active entrepreneur he has founded or co - founded five successful companies.

He also authored “The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage” and “Logistics Clusters: Delivering Value and Driving Growth”

Established in partnership with local retailer Nvizon Malaysia, this outlet also features over 300 Philips products under one roof, ranging from personal care and grooming items to kitchen and home appliances as well as health care products.

The visit included a meet & greet, a walk through the different product categories, and product demonstrations.

Above: Group picture at the Philips Experience Store Below: Meet and Greet at the Philips Experience Store by Brandan Loh (Account Manager, Philips) and the team of Nvizon Malaysia, Philips’ retail partner Left: Brandan providing attendees with a walk through the different product categories and product demonstrations.

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MDBCONNECTS 2ND ISSUE 2016

MDBC Connects FAIR brings business development to the members While the MDBC membership community already brings a lot of business development opportunities, MDBC followed the advice of our members in the recent membership survey that more is better and decided to organise the inaugural MDBC Connects Fair at the Orchid Ballroom in PARKROYAL Kuala Lumpur.

Perfectly timed as part of our 20th anniversary celebrations this year, and to show our commitment to increasing the value proposition to the members as part of our MDBC Strategy 2016 - 2018, the Fair turned out to be a great way to showcase the wide variety of service providers available within the MDBC community.

The MDBC Connects Fair proved to be an excellent new initiative under MDBC’s Strategy 2016 - 2018. The Fair provided exposure and plenty of business leads to the members!

Above: PARKROYAL Kuala Lumpur’s General Manager Mark Losi (3rd from left) and his team touring the Fair after his welcome speech, here visiting Monkey Theory’ Slide The City.

Other pictures giving impressions of the Fair (clockwise from below), such as the virtual reality at &samhoud; Axle & Olio’s StaffKart which is elevating the online shopping experience for Philips customers in Malaysia; Woodwing, LizardApps and TransferFriend coming together; learning about SMSes at Silverstreet; and spices galore at Simply Enak!

With free admission to all and hosting nearly 50 service providers, attendees were able to sit down with the exhibitors and discuss in one - on - one consultations their direct business needs. It was the ideal place for visitors to find the right service providers to help them start a new business venture, launch a new product / service, or set up a new project.

An overwhelmingly positive experience, all participants indicated new business leads from the Fair. Most also already indicated an interest in the next edition!

For many more photos of connections being made, please see page 43.

Tastes of europe fest 2016 The Tastes of Europe Fest (ToEF) remains one of the most popular events to celebrate and share the cultural diversity of Europe. Exhibitors at the ToEF (including MDBC members Albatross Exim, Uhrenholt, and Glory International), presented and offered samples of an assortment of products ranging from cheese, bread, herring, and chocolate, to wines, liquor, beer, and uniforms for the hospitality industry.

The ToEF, now in its 15th edition, remains a unique opportunity to discover exactly how important gastronomy is in European cultures. This was reflected in the diversity and depth of flavors available in the wide range of offerings, thanks to the 30 exhibitors who participated.

Above: Guests browsing the wide array of food and drinks from across Europe being exhibited at the Tastes of Europe Fest 2016.

Right: EUMCCI Chairman Roberto Benetello welcoming attendees to the 15th annual Tastes of Europe Fest.

For more photos from this event, please see page 42.

MDBCONNECTS 2ND ISSUE 2016

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MDBC PENANG penang transport master plan - briefing by the chief minister PSR Master Plan

Note: Based on version 9e Master Plan

6

Panelists (l to r): Pranab Choudhury, H.E. Harry Molenaar, YAB Lim Guan Eng, YB Chow Kon Yeow, and Andrew Chan.

Organised by the MDBC in collaboration with The State of Penang and investPenang, the Briefing by, and interactive dialogue with the Hon. Chief Minister of Penang YAB Lim Guan Eng on “Penang’s Transport Master Plan - Update & Implementation” took place at the Eastern & Oriental Hotel, Penang in April.

adopting a balanced approach for public transport and highway improvements. In his keynote address, the Chief Minister spoke on the overall Transport Master Plan (TMP) vision, and the interaction between State and private sector required to make the TMP a reality. The central premise of the State’s strategy is simple – which is to “move people, not vehicles”.

In its endeavour to create a highly liveable, economically vibrant and socially inclusive community in Penang, the Penang State Government has identified three major concerns that need to be addressed – Crime, Cleanliness and Traffic Congestion. Through continuous efforts, significant progress has been achieved in reducing crime, improving public safety, and in upkeeping a clean, comfortable environment. Nevertheless, traffic congestion still remains a primary concern exacerbated by the dynamics of economic growth and influx of tourists to our vibrant heritage city – a case of the State becoming a victim of its own success.

YB Chow Kon Yeow (Penang State Exco’s Local Government, Traffic Management & Flood Mitigation Committee Chairman) and Andrew Chan (Director of Group Business Development in Gamuda Berhad; Gamuda is a partner within SRS Consortium, TMP’s project delivery partner), provided an update on the latest developments of the various parts of the TMP, namely Public Transport Network, Highways & Roads, Penang South Reclamation (PSR) Master Plan, and Implementation Program. They also provided details on technical issues and on actual business elements such as upcoming tenders, business opportunities available for the coming 1 - 3 years, and the expertise required.

To meet the challenges ahead, the State commissioned a Transport Master Plan Strategy Report with an aim to improve the State’s present transport system by

in large reclamation works. Both he and Netherlands Ambassador H.E. Harry Molenaar also took part in an interactive panel discussion which was held after the presentations, to share Dutch experiences in infrastructure and transport.

Copies of the presentations from this event are available on the MDBC website at: www.mdbc.com.my/information/thelibrary/presentations. Additional photos from this event are available on page 43.

Above Left: The Chief Minister during his keynote address.

Above Right: YB Chow meeting the media after the event.

Below: speakers, panelists and moderators together.

Pranab Choudhury (Boskalis Regional Business Manger) provided his experience

MDBC Penang Chapter representative Mr. John Benoist p/a TMF Administrative Services Suite S-21-H, 21st floor Menara Northam 55, Jalan Sultan Ahmad Shah 10050 Penang Tel: + 6012 525 1520 penang@mdbc.com.my MDBCONNECTS 2ND ISSUE 2016

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Drinkers of the world, unite.

Everywhere you go, you find the familiar sight of people savouring their Heineken, clanking the green bottles in merriment. Found in over 170 nations, Heineken is the world’s No. 1 international premium beer. So come, the rest of the world awaits you.

2nd Edition 2016 Amsterdam Wins EC Award as Europe’s Innovation Capital

KUALA LUMPUR, MALAYSIA

ONE RINGGIT

Members News

Holland Has Lowest Costs for Business in Europe and 3rd lowest globally.

doubletree by hilton kuala lumpur WINS national brand award and presents culinary excellence at f&b masters DoubleTree by Hilton Kuala Lumpur, one of Hilton Worldwide’s 13 market leading brands, was recently awarded the Social Media Leadership Award for Sales and Marketing. The hotel was presented with the award based on the property that is most engaged with their guests via social media.

Hilton Worldwide also recently held its highly anticipated F&B Masters Regional Grand Finale, showcasing the culinary genius of the Group’s world-class talents who demonstrated skill, innovation and flair while paying homage to the gastronomic heritage of the cities they represent.

“We are thrilled to have received this honor,” said Jean - Sebastien Kling (General Manager). “We believe in the importance of excellence in engaging and interacting with guests through social media in this ever changing, fast growing community. We recognize the need to hear our guests, understand their needs, and resolve issues effectively by demonstrating the highest levels of quality, service and engagement.”

Hailing from 20 countries and territories in the sub-regions of Australasia, Southeast Asia & India, Greater China & Mongolia, Japan, Korea & Micronesia, the finalists delivered food and beverage masterpieces that were judged by a panel of experts from within Hilton Worldwide and beyond, including Chef Jamnong Nirangsan (President of the Thai Chef Association) and Ivan Froissard (Pernod Ricard).

EXACT mobile apps among the first available on windows 10 devices Exact and Microsoft are intensifying their collaboration to strengthen mobile offerings for Exact customers. Exact will make its entire portfolio of mobile apps available for Windows 10.

Initially, the Exact Self Service app, the Exact Expenses app, and the Exact CRM app will be launched in the Microsoft store. Making the Exact business apps available for Windows 10 makes it much easier for companies to put their mobile strategies into practice.

Jarno van Hurne (Product Marketing Director Business Solutions, Exact)

explains, “Mobility and flexible working are really taking off. Many companies speak about this, but in practice we see that it is still not widely embraced.

Thanks to the strengthened collaboration with Microsoft, Exact can contribute even further to the mobile strategy of organisations by facilitating this and helping them in taking the initial steps.

The significant advantage for the end user is that in this way, they always have their company at hand and can work more flexibly than ever before.”

Part of the strengthened collaboration is that the private cloud offer from Exact will be supplied to SMEs globally via the Microsoft Azure cloud platform. This strengthens Exact’s cloud offering thanks to flexible security, data privacy, and reliable data storage.

Van Hurne adds, “The focus of Exact lies in implementing innovation. That’s why we are collaborating with Microsoft.”

Earlier rounds of the competition involving over 140 hotels across Asia Pacific began in July 2015, with the top contenders from each market progressing to the regional finals, held at various locations. They competed in five categories: Culinary, Barista, Sommelier Pastry and Bar. This year’s Culinary Cup winner was Abdul Halim Jahari of DoubleTree by Hilton Kuala Lumpur.

Henry Goh & Co Henry Goh & Co was recently ranked as a Tier 1 Firm again for both Patent and Trade Mark Prosecution in Malaysia, by Managing Intellectual Property (MIP) magazine’s 2016 IP Survey.

“We are proud of Henry Goh & Co’s consistent ranking as a Tier 1 Prosecution Firm by MIP, celebrating our excellent performance and dedication in continuing our tireless efforts to lead the local IP scene. It is certainly no mean feat to be consistently recognized and ranked in the top tier for eight consecutive years”, said Karen Goh (Managing Director).

MBW - Rani jansi Ming Blue and White has now merged with new enterprise Rani Jansi. The main order of business is the crafting of wellness jewellery: crafted with 400 year old Ming porcelain shards (recovered from a 17th century shipwreck), embellished with healing gemstones (blue agate, moonstone, lapis lazuli, smoky quartz, etc.), and for some selections, enhanced with the therapeutic aromas of essential oils - vibrational therapy that you can wear or place on your desktop!

MDBCONNECTS 2ND ISSUE 2016

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KUALA LUMPUR, MALAYSIA

Members News

2nd Edition 2016

HEINEKEN FAMILY’s INAUGURAL VISIT TO MALAYSIA Malaysian team. As part of the world’s second largest brewer, HEINEKEN Malaysia enters a new era of growth and opportunity, with further access to HEINEKEN’S heritage, brands, expertise and best practices.”

Commenting on the recent addition to the HEINEKEN Company, Charlene said, “We welcome the team in Malaysia to the HEINEKEN family. It is a truly exciting time to be in Asia and we look forward to HEINEKEN Malaysia playing an important role in the region.”

Charlene de Carvalho-Heineken and her husband Michel de Carvalho recently made their inaugural visit to Heineken Malaysia, commemorating HEINEKEN Malaysia’s new corporate identity as part of the HEINEKEN Company.

Charlene and Michel were given an introduction to the “flavours” of Malaysia via immersive and interactive presentations, showcasing the rich history and the multi-cultural population, the

local operations and last but not least, the future commercial potential that awaits HEINEKEN Malaysia. They also toured the brewery which continues to play a major role in maintaining HEINEKEN Malaysia’s market leadership in beer and stout.

Speaking on the visit, Hans Essaadi (Managing Director, HEINEKEN Malaysia) said, “The visit by the Heineken family is a momentous occasion for the

The visit also included an official plaque unveiling ceremony to mark the visit by the Heineken family. This was followed by an informative question and answer session between Michel and HEINEKEN Malaysia staff. Michel commented about the importance of people and leadership qualities to HEINEKEN, and elaborated on the fact that Asia is an exciting beer market as there is a lot of room to grow and innovate practices.

Kloth Lifestyle jv partner to greentech malaysia Kloth Malaysia has officially entered into a joint venture with GreenTech Malaysia Alliances, a subsidiary of GreenTech Malaysia (GTMA), to form Kloth Lifestyle as its vehicle to promote, market, and develop high quality sustainable fabrics made from recycled plastic bottles and fabric - based products as well as wearable products with a target of RM2 million revenue by 2017.

The exchange of Partners Programme certificate which took place at the Netherlands Ambassador’s Residence recently, and attended by Waste 2Wear founder Monique Maissan, will see

sector, enforcement agencies, state governments, as well as property and banking sectors in Malaysia. It is also the first to be accepted into GTMA’s Partners Programme, which marks Kloth Lifestyle as the subsidiary’s preferred partner.

Kloth Lifestyle addressing the growing demand for sustainable apparels and other wearable products through the internationally recognized Waste2Wear brand. The company has begun engaging with leading international designers and potential clients from the public

Director of Kloth Lifestyle, Nik Suzila Nik Hassan said, “We are delighted to be joining hands with GTMA. Our experience in developing and marketing sustainable apparels and wearable products as well as driving green procurement across the public and private sectors in Malaysia has formed a solid basis to further our partnership.”

saleduck opens office in malaysia Amsterdam-based startup Saleduck has now opened an office in Southeast Asia.

Saleduck, known for helping millions of consumers find online deals, enters the global market with confidence after already expanding to eight European countries in 2015.

“With a total market size of 770 billion dollars, the Asian e - commerce market is by far the biggest in the world. Also, 20

MDBCONNECTS 2ND ISSUE 2016

the market’s growth rate of 44% is a lot higher than other continents. Therefore, it was an easy decision to expand our business to Asia,” says CEO Domingo Karsten.

In the KL Office, Saleduck Asia Sdn Bhd will start with 12 employees. The team consists of talented local marketing professionals and web developers. Overall, Saleduck will now be represented by 35

employees worldwide. CTO Ben Rogmans and Commercial Manager Rosanne Hortensius exchanged Amsterdam for KL to supervise the launch of the new team.

This year, Saleduck is set to launch in five Southeast Asian countries.

Currently, the Saleduck platform is already available in Malaysia and Singapore, where it collaborates with big players such as AirAsia, Uber, and Groupon.

KUALA LUMPUR, MALAYSIA

Members News

enza zaden wins family business of the year award On 7 April, Enza Zaden was voted family business of the year in The Netherlands.

“Enza Zaden is one of the major world players in the sector,” states the jury report. “The family not only runs the business, but is also closely involved in the product development.”

company. Jaap Mazereeuw shared, “Almost 70% of all the companies in The Netherlands are family businesses, this is about 260,000 companies. For our entire organization it’s therefore a huge honor to be voted family business of the year by this competent jury.”

The award ceremony took place in The Hague. Managing Director Jaap Mazereeuw and his father Piet Mazereeuw - member of the Board of Commissioners - accepted the award on behalf of the

Stichting Familie Onderneming (Family Business Foundation) annually awards an excelling Dutch family company. By doing so, the foundation stresses the power and entrepreneurship in family businesses.

2nd Edition 2016

New Hittech hq in the hague

Cor Heijwegen (President, Hittech Group) and Guest of Honor Joseph Kremp (German Ambassador to The Netherlands) pictured above, jointly performed the opening ceremony recently for the new Hittech headquarters in The Hague.

All guests were given a tour through the new building and the neighboring facility of Hittech Machining, both located in the Ypenburg business park in The Hague. A seminar was also held in which customer cases and technical cases were highlighted, ranging from Value Engineering to Optics and Material Developments.

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AN INSIDE LOOK: HEINEKEN MALAYSIA - HANS ESSAADI Hans Essaadi, Managing Director of Heineken Malaysia Berhad (formerly known as Guinness Anchor Berhad (GAB)), who graduated from Hotelschool The Hague with a Bachelors degree, has been the Managing Director of HEINEKEN Malaysia since 1 March 2013. Having worked with HEINEKEN since 1991, he has served in various capacities across several different business units and regions.

As HEINEKEN Malaysia celebrates its 50th anniversary this year, a couple of significant changes were underway – including a name change which occurred on 21 April 2016 (Guinness Anchor Berhad was renamed Heineken Malaysia Berhad now that Dutch brewer Heineken NV holds 51% interest in the company), and access to an impressive brand portfolio (HEINEKEN has more than 250 best – selling brands around the world). HEINEKEN Malaysia, as a result, would also enjoy access to HEINEKEN’s world-class systems and processes as well as best working practices.

MDBC: A brand is a promise of the value you’ll receive. What effect do you think the rebranding to HEINEKEN Malaysia will have?

HE: Heineken Malaysia Berhad will continue to be the country’s leading beer and stout company. In fact, we will grow our brand value even more significantly as we are now part of the HEINEKEN Group.

This means we stand to benefit from the access to world-class commercial and best market practices from HEINEKEN. HEINEKEN worldwide has more than 250 brands of beer and cider. As we open up to a world of new business possibilities by becoming part of the world’s most international brewer, we are also opening up a world of exhilarating experiences to our partners and consumers. We will be guided

by HEINEKEN’s values which are repre-

sented by Enjoyment, Respect and Passion.

We shall focus on brewing greater enjoyment for life with brands that people love.

Above all, we shall strive to deliver greater results driven by HEINEKEN’s signature passion for quality.

MDBC: This is potentially an opportunity to reinvent / reinvigorate HEINEKEN Malaysia. Do you think it’s necessary? If so, in what way will it be different?

HE: Allow me to say that we have experienced exciting growth in the Malaysian market for many years, enabling us to build award-winning brands. The corporate rebranding is timely and fitting as we further align with the identity of the global HEINEKEN Group.

This change will be instrumental in elevating our company even further in terms of international standards and best practices.

We aim to continue winning in the market place by being consumer-inspired, customer-oriented and brand–led. In an evolving market, we will prioritise innovation to meet changing consumer needs by producing exciting products paired with exhilarating experiences. We invite all our partners and consumers to join us as we go from great to greater in this new era.

MDBC: A lot of the focus is on how the rebrand to HEINEKEN Malaysia will affect customers, but what about the employees?

What changes will this rebranding have on HEINEKEN Malaysia as an organization?

HE: Our human capital has always been our most important asset. We are aware that our growth in the last 50 years as GAB were largely due to the passion and dedication of talented Malaysians who made the company a household name. At HEINEKEN Malaysia, our people will continue to come first and we will continue the proud tradition of continuing to make this com-

The Heineken Family (together with Hans Essaadi), participated in a meet and greet session with HEINEKEN Malaysia’s valued trade partners and distributors. For more information about the visit, please see our Members’ News (page 20).

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MDBCONNECTS 2ND ISSUE 2016

“The corporate rebranding is timely and fitting as we further align with the identity of the global HEINEKEN Group. This change will be instrumental in elevating our company even further in terms of international standards and best practices.” pany a great place to work.

MDBC: And what about the other brands in the portfolio?

HE: Our vast portfolio of award-winning brands will benefit from HEINEKEN Group’s world-class marketing practices.

As you know, Malaysian consumers are more discerning and open to new experiences as they become more affluent and exposed to global trends. HEINEKEN Malaysia is well-positioned to cater to the Malaysian consumer’s demand for differentiated alcoholic products now and in the future.

MDBC: What effect do you think this will have on HEINEKEN Malaysia’s competitors? / Performance in the market?

HE: We do not comment on the competition. We can however state that HEINEKEN Malaysia will continue the tradition of bringing exciting, high-quality offerings to our consumers.

MDBC: HEINEKEN Malaysia has won previous MDBC Sustainability Awards.

The most recent one was for ‘Best Sustainable Supply Chain Management or Logistics Project’, which HEINEKEN Malaysia won for the development of clips which could be attached to existing partitions in transportation crates. This enabled HEINEKEN Malaysia to retain the existing transportation crates after the introduction of the first returnable Heineken bottles in the Asia Pacific region. In what other ways is HEINEKEN Malaysia trying to innovate and grow (sustainably)?

HE: We are continually looking at our impact on sustainable development as part of HEINEKEN’s Brewing a Better World program. One example is the recycling of our old bottle crates and using the recovered plastic to produce the new replacement crates. HEINEKEN Malaysia focus

AN INSIDE LOOK specifically on energy and water in supply chain. With an eye on keeping our environment secure for future generations, our Energy Saving Programme (ESP) has been a high priority since 2009 in keeping utility resources’ consumption (electricity, thermal energy and water) as low as possible without compromising the quality of our brews. Some key highlights recorded through the ESP included electricity consumption recorded at 10.69 kWh/hl, a savings of 6.2% exceeding the target of 10.92 kWh/hl while thermal energy usage fell to 86.74 MJ/hl with a savings of 9.6%.

Water consumption fell from 4.54 hl/hl in FY13 to 3.99 hl/hl, a 19.2% savings exceeding the FY15 target of 4.79 hl/hl.

MDBC: Heineken has strict guidelines on Supply Chain Management. The Heineken Supplier Governance Procedure is made up of a strict four-step process, with the purpose of making sure suppliers are using the right practices and behaving in a sustainable way. Since you are now part of HEINEKEN’s global supply chain, will this have any effect on you and your vendors / suppliers?

HE: Yes, we will roll out the HEINEKEN Supplier Code in addition to our local company code. No impact is expected as we already work with similar standards. As the leading brewer in the country, HEINEKEN Malaysia continues to instill world-class practices in its daily operations and supply chain management is extremely important to us.

MDBC: How will this affect your operations under / within the industry constraints in Malaysia?

HE: All global suppliers are already governed by this code. For local suppliers, we will gradually roll out the assessment process to all our local suppliers. The assessment is carried out by an independent third party vendor appointed by HEINEKEN Global Procurement.

MDBC: How do you see HEINEKEN Malaysia fitting into the global HEINEKEN presence?

HE: HEINEKEN Malaysia has, in the past, been awarded with the Guinness League of Excellence (GLoE) Award for brewing the best Guinness outside of Dublin – the only brewery in the world to have won the awards five years in a row (2007 – 2011). It obviously is an indication of the brewery’s abilities in producing premium quality beers which is comparable with any other international offering.

HEINEKEN Malaysia has worked very hard to maintain our market leadership position in Malaysia via world-class, awardwinning products and we will continue to

do so. We never rest on our laurels and will continue to innovate. As mentioned, Malaysia continues to be a very important market for us. In fact, it is one of the key HEINEKEN markets in Southeast Asia; the increased presence now is testament to this development. This is part of HEINEKEN’s overall global strategy to focus on APAC as the next growth engine.

MDBC: How will HEINEKEN Malaysia be celebrating its 50th anniversary this year? Where do you see HEINEKEN Malaysia going in the next 50 years?

HE: As part of the celebrations, we announced a special interim dividend payout for our loyal shareholders for the financial period ending 31 December 2016, payable on 15 April 2016. At the recent EGM in April, the company also received shareholder approval to change our name from Guinness Anchor Berhad to Heineken Malaysia Berhad. Following this, we held

a grand party in Bukit Kiara to show our appreciation to all our valued business partners who have worked with us for so many years. As we show our appreciation to a great corporate milestone, we will continue to focus our energies and commitment to ensuring that HEINEKEN Malaysia remains the undisputed premium drinks company in the country. Part of this success is due to us being very consumercentric with respect for local dynamics and sensitivities. I think that’s an appropriate manner to celebrate our rich and fruitful legacy since 1965.

As for where we will be in the next 50 years, I do not have a crystal ball but I can assure you that HEINEKEN Malaysia will continue brewing great moments and help Malaysians celebrate their special personal milestones for many more years to come.

This is an exciting time for HEINEKEN Malaysia.

MDBCONNECTS 2ND ISSUE 2016

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STUDENT INTERNSHIP PROGRAM KOTUG

In 2014, KOTUG International expanded into Asia and since then has grown rapidly in the Asia Pacific maritime market.

KOTUG now delivers marine services in several ports in Australia, Malaysia, and Brunei. They are also looking to expand into several other countries in the region.

With this expansion comes a need for more information on these countries and their specific maritime market conditions.

The SIP Experiences of Aloys de Jonge at KOTUG. Third year Technical Engineering and Management student at the Hanze University of Applied Sciences, Aloys de Jonge is interested in international business and aspired to gain cross - cultural experience. Within a couple of weeks of approaching MDBC about an internship in Malaysia, Aloys had completed a Skype interview with Almar van Herk (Area Manager, KOTUG International) and was on his way to his internship in Asia.

“My internship consisted of doing market research and coming up with a business plan on how to enter these targeted countries. I was also responsible for looking into and reporting about other offshore related energy projects in Asia, as these projects also demand the other marine services that KOTUG provides. These were very interesting projects to look into as it gave me insight into the activities of large energy corporations and the shifting energy market,” shared Aloys.

KOTUG International is a Dutch towage company that provides marine services to large vessels that enter ports all around the world. KOTUG supports these vessels during the berthing in and mooring out process at the ports, as well as emergency response and other towage related services. Additionally, KOTUG designs and constructs their patented Rotortug which is considered one of the safest and most versatile tugboats in the world.

contact with his colleagues which he has enjoyed.

“It gets me involved in various business activities and my colleagues share a lot of their knowledge and experiences with me, which helps me develop my professional skills and know how. During my internship I was also given the opportunity to travel to places such as shipyards where I was able to observe different workplace cultures and how employees interact with one another and conduct themselves during various work day activities. KOTUG is really international oriented, helping me to achieve my goal of gaining cross cultural experience and working in a professional environment”, concluded Aloys.

Aloys de Jonge during a presentation with his colleagues at the KOTUG office in Kuala Lumpur

During the first weeks of his internship, Aloys was offered time and support to gain knowledge about the towage market, the company, and the Asian business culture.

Working at a small office, Aloys is in close

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MDBCONNECTS 2ND ISSUE 2016

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NETHERLANDS EMBASSY NEWS

ORANGE FACTORY, LOTS OF TRADE VISITS AND...

Orange ASEAN Orange ASEAN is an initiative by the Dutch government to address growing societal and environmental issues in Southeast Asia with innovative entrepreneurial solutions. With this goal in mind, Orange ASEAN connects talented Dutch and ASEAN students to accelerate sustainable innovations. Orange ASEAN is made up of two initiatives - Orange Factory and Orange Nest.

The Orange Factory Making business sustainable. Orange Factory is an intense three-week workshop for talented students and young professionals from The Netherlands and Southeast Asia. During Orange Factory, participants will design innovative solutions for sustainability challenges in the region. Supported by academics and experts, 20-30 participants work together in multi-cultural teams developing business cases for real-life issues. Yearly,

several Factories will be organized at different locations throughout the region.

can guide the transition into a circular economy in the ASEAN region are needed.

The Orange Nest

Think of: waste-to-resource, wasteto-energy, sustainable logistics and new business cases for a circular economy. Participating students will be challenged to support companies from The Netherlands and Southeast Asia to improve their sustainability, or to introduce their sustainable solutions to the region.

Orange Nest is a business incubator for Dutch social entrepreneurs focusing on innovation and sustainability, who want to start up their business in Southeast Asia. It not only offers workstations and office facilities at the Dutch Embassy in Bangkok, but also provides excellent opportunities to connect to the expert knowledge, vast networks, and business support services of all Dutch diplomatic missions throughout the region.

The Orange Factory - KL edition This September / October, the Orange Factory will be taking place in Kuala Lumpur (KL) as part of the MDBC Sustainability Awards 2016 edition.

With a focus on Circular Economy, this amazing initiative will create value for all parties, making it a great learning experience for students and companies alike.

Orange ASEAN Circular Economy Climate change, resource depletion, pollution, energy inefficiencies and waste management are major challenges in Southeast Asia. Innovative solutions that

Students will receive intensive support from sustainability professionals and connect to renowned universities, companies, NGOs and government institutes. They will work together in dedicated teams to develop concrete business cases on reducing resources and waste, on setting up sustainable supply chains, or on introducing sustainable products and services in the region.

The results of the Orange Factory KL edition will be presented during both the International Greentech & Eco Products Exhibition & Conference (IGEM) and the MDBC Sustainability Awards (MSA).

For more information on Orange ASEAN or the Orange Factory KL edition, please visit www.orangeasean.com. The application period for companies who wish to participate is now open.

The first Orange Factory edition held in Bangkok in early 2016.

Trade Visits In Q2, the Embassy of the Kingdom of the Netherlands welcomed and facilitated several Dutch trade missions to Malaysia, often in close cooperation with MDBC. The following is a selecton of some of the visits.

March - Healthcare Mission In March, a joint Dutch-Belgian healthcare mission consisting of SMEs was welcomed at the residence. They received an extensive briefing on the Malaysian healthcare market by Philips. A networking session with private hospitals and healthcare providers in Malaysia was also facilitated.

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MDBCONNECTS 2ND ISSUE 2016

NETHERLANDS EMBASSY NEWS

A STRONG DUTCH PRESENCE AT OTC, ASIA WATER, AND DSA 2016!

April - Defence Services Asia 2016 The most recent large trade show that saw a Holland Pavilion was the DSA exhibition & conference, aimed at the defence industry. Together with the Ministry of Economic Affairs and the NIDV (branch organization for the Dutch defence industry), twelve organisations found a home away from home at the Holland Pavilion.

A large networking reception was jointly hosted by Ambassador Harry Molenaar and Military Attaché, Colonel René Pals.

March - OTC Also in March, the Offshore Technology Conference Asia (OTC) took place at the KL Convention Centre. Thanks to branch organisation - Netherlands Maritime Technology, the Holland Pavilion was the largest country pavilion at the conference.

to source for innovative and sustainable Dutch products. The Embassy organized the Holland Pavilion as well as a networking event between Dutch Water technology companies and relevant players from the Malaysian water industry.

Also at the networking event was a young Malaysian professional from the Malaysian Water Board (SPAN). She shared her experiences from a recent innovation trip to The Netherlands where she was able to learn about Dutch water management and technology, touching on the potential for knowledge transfer from Dutch water management experts.

Waste2Wear

Sponsored by Boskalis Dockwise, the Embassy facilitated a large networking reception to welcome the Dutch delegation and introduce them to the relevant Malaysian players. After the OTC, a trade mission with ten Dutch companies from the shipbuilding industry visited Sarawak and KL for a factfinding mission on the Malaysian Shipbuilding industry.

That the sectors in which Dutch companies are active in Malaysia differ extensively was demonstrated by fashion designer Monique Collignon, who launched her sustainable collection made out of recycled plastic waste (Waste2Wear.com) in Malaysia at the Residence.

The next opportunity to join an exhibition under the wings of a Holland Pavilion will be at the International Greentech & Eco Products Exhibition & Conference (IGEM), from 5 - 8 October 2016 at the KL Convention Centre. If you are interested in joining this pavilion or require more information, please do not hesitate to contact us: kll-ea@minbuza.nl

April - Asia Water 2016 In April, the Holland Pavilion at Southeast Asia’s largest Water Technology Fair saw the Malaysian Minister of Natural Resources and Environment visit MDBCONNECTS 2ND ISSUE 2016

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MY in NL Other happenings in NL Over the past couple of months, a variety of Malaysian-related happenings took place in The Netherlands.

Top: Jurriaan Middelhoff and Marco Winter visiting MDBC members Arcadis and DDM in The Netherlands.

Left: PEMANDU CEO Dato’ Sri Idris Jala visited The Hague, meeting with Malaysian Ambassador to The Netherlands Dato’ Ahmad Nazri Yusof and his team.

Right: Unique picture with the current, next and a previous Netherlands Ambassador to Malaysia, flanked by the current and previous Chairmen of the Netherlands-Malaysia Association (NVM), taken in The Hague after a talk by Ambassador Molenaar for the NVM members.

Below: At the Malaysian Food Fair in The Hague co-organised by the Malaysian Embassy and Malaysian Ladies Association and supported by the Malaysian Association of the Netherlands; Marco Winter meeting the Ambassador and his wife, and many Malaysian friends while enjoying the quickly sold out Nasi Lemak and other delicacies!

NL in MY Meanwhile, in Malaysia, numerous Dutch organisations presented themselves at a variety of industry trade shows. A writeup on these events is available on page 27.

Left (2): The Holland Pavilion at Defence & Security Asia; Top (2): At AsiaWater: at the Surechem booth, with Landustrie; at the Holland Pavilion, Paques’ Rob van As briefing his guests; Right (1) and Below (3): Pictures in conjunction with the Offshore Technology Conference (OTC); IRO participating in NMT’s Holland Pavilion, the interactive Shell booth; and at the Dutch maritime and oil & gas reception during which Boskalis Dockwise launched the expansion of their Malaysian office.

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MDBCONNECTS 2ND ISSUE 2016

MY in NL ASEAN BUSINESS DIALOGUE On 26 May, the Netherlands Ministry of Foreign Affairs in The Hague organised and hosted the first ASEAN Business Dialogue. The event, which was coorganised with RVO (Rijksdienst voor Ondernemend Nederland, or Netherlands Enterprise Agency), mainly targeted Dutch SMEs who are interested in exploring business opportunities in this region, expanding their network and gaining information. Of course the pull factor is a region which has 600 million inhabitants and a USD $2.6 trillion market, the establishment of the ASEAN Economic Community on 1 January 2016, and several regional free trade agreements which offer a window of opportunity for entrepreneurs interested in the ASEAN region.

The comprehensive program offered a lot of variety: first up was the Plenary session, during which experts and Dutch companies with experience in the region outlined business possibilities in the ASEAN market. The keynote speech was given by Matthijs van den Broek (Business Trends Asia), with Joost Vrancken Peeters (Kneppelhout Korthals Lawyers) moderating the panelists: Hans Biesheuvel (ONL), Frank Bomers (AccelerAsia), Johannes Drees (De Heus) and Marco Winter (MDBC). The 200+ audience had ample opportunity to fire a variety of questions to the panel.

c) Country - desks: guests could obtain in-depth information on all 10 ASEAN countries. To answer the many approaches

by Dutch business people on Malaysia, Jurriaan Middelhoff (Netherlands Embassy), S. Siva (MIDA Frankfurt) and Marco Winter (MDBC) joined forces.

They were supported by representatives of the Malaysian Embassy and its agencies (Matrade, Agricultural Office) based in The Hague.

Numerous MDBC members were present, either involved in various programelements or as registered guests: Airborne, Business Trends Asia, Kneppelhout Korthals, Hudson & Rose, ECN, ABN AMRO Bank, Rabobank, IRO, HLB Van Daal & Partners, and TNO.

Marco Winter with the representatives of the Malaysian Embassy and agencies in The Hague (MIDA, Matrade, Agriculture) Jurriaan Middelhoff with organiser Bram Elmar van Opijnen (Ministry of Foreign Affairs) and Jason Mariarathanam (HLB Van Daal) and the Malaysian colleagues

It was an excellent event for the MDBC to be present at, to get exposure in The Netherlands and together with the Embassy, to meet prospective Dutch investors in Malaysia.

This was followed by the information mart which consisted of: a) Pitches on the opportunities in the region, with topics such as Logistics, Smart Cities, Energy (biomass), Life Sciences & Healthcare, Maritime and Agro. Orange ASEAN, for sustainable business cases, was also presented. b) Dedicated info - desks with the themes Agrofood, Maritime, Smart Cities, Energy and Financing.

MDBCONNECTS 2ND ISSUE 2016

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LET’S FUEL THEIR IMAGINATION TO THINK OF MORE INNOVATIVE ENERGY SOLUTIONS. How do we meet the growing energy needs of the modern world? Not just for today, but long into the future?

It’s a complex question to which there is no simple answer. Whatever happens collaboration is essential. And a better mix of different, sustainable energies. At Shell we’ve been working with schools and universities around the world for more than 25 years on the Shell Eco-marathon – an innovative competition that challenges students to design, build and drive some of the most economical vehicles possible. The current record holder is capable of travelling 3771 km on the equivalent of one litre of fuel. It’s an incredible figure. But one we hope to beat this year. And is an example of how we’re working together to help develop a mix of energies that can power and sustain all our lives long into the future. Let’s broaden the world’s energy mix.. www.shell.com/letsgo

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EU - MALAYSIA FTA: A WIN WIN FOR BOTH PARTIES Free - Trade Agreement will benefit both Malaysia and the European Union, says World Bank economist.

The European Union-Malaysia Free-Trade Agreement (FTA) negotiations were officially launched in Brussels on October 5th 2010, in parallel with negotiations for a partnership and cooperation agreement between the two parties. A total of seven rounds of FTA negotiations have taken place to date.

According to the website of the Delegation of The European Union to Malaysia, the FTA negotiations are “ambitious and comprehensive, covering tariffs and non-tariff barriers for goods and services, as well as commitments on other trade-related areas, notably procurement, competition and sustainable development.”

“The FTA will remove tariffs on most goods, open up trade in services beyond current General Agreement on Trade in Services (GATS) commitments and boost bilateral investment, encouraging

EU and Malaysian companies to expand their business into both regions. The preferential access that Malaysia would gain will enhance benefits to the robust and vibrant developing Malaysian economy,” the website said.

Dr. Sjamsu Rahardja, senior economist at the World Bank’s office in Indonesia, said in an e-mail interview recently that for the EU, Malaysia’s good infrastructure can offer EU companies a good basis to operate from and supply goods and services in Malaysia, to the region, and to countries which Malaysia also has market access, such as ASEAN, Japan, Korea and Australia.

“For Malaysia it would be market access and potential for facilitating more foreign direct investment (FDI) from the EU to use Malaysia as basis of production to supply goods to ASEAN or for services providers to establish businesses in Malaysia.

“In terms of market access, EU is the largest single market in the world

EU Trade Commissioner, Cecilia Malmström, and Malaysian Minister of International Trade and Industry, Dato’ Sri Mustapa Mohamed during the launch of the EU - Malaysia FTA in 2010.

and having an FTA with the EU can potentially help Malaysia’s standards of quality and technical regulations to comply with EU requirements. But more importantly, such an FTA can inform the domestic reform agenda to strengthen the competitiveness of Malaysia to respond to opportunities given by the FTA,’ he said.

When asked how the FTA can benefit Malaysian small-to-medium enterprises (SMEs), he said that complying with rules and standards in foreign markets (in this case the EU), cooperation in customs clearance, and access to competitive logistics services are key for SMEs to export directly to the EU. “In this sense, the EU - Malaysia FTA can potentially help address some of the issues, but also inform areas of reforms or institutional strengthening that Malaysia can implement so that SMEs can benefit from the opportunities. SMEs can also be linked as suppliers to other Malaysian companies or MNCs exporting to the EU market. Malaysia can certainly look at the issues that are preventing this from happening,” he concluded.

While the EU - Malaysia FTA is still being negotiated, the fact that it is being endorsed and supported by third-party sources and experts, fuels hope that the FTA will come through sooner rather than later. According to media reports in March this year, Minister of International Trade and Industry, Dato’ Seri Mustapa Mohamed said that the EU - Malaysia FTA will reconvene by June, paving the way for the conclusion of the long-delayed FTA. According to the reports, trade officials from both Malaysia and EU are currently working on resolving longstanding issues that have prevented the conclusion of the trade pact.

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EUMCCI

TRADE FORUM & SECTOR COMMITTEEES The EU - Malaysia Chamber of Commerce & Industry (EUMCCI) organised its annual flagship dialogue EU - Malaysia Trade & Investment Forum 2016 in April.

The EU is the second largest investor in Malaysia and Malaysia’s third largest trading partner, making the Forum particularly significant.

Themed “The Outlook on EU-Malaysia 2020: Trade & Investment Opportunities & Challenges”, the Forum was officiated by YBhg. Tan Sri Datuk Dr. Rebecca Fatima Sta Maria (Secretary-General, Ministry of International Trade and Industry), and H.E Luc Vandebon (Ambassador and Head of Delegation of the European Union to Malaysia) at the DoubleTree by Hilton Kuala Lumpur.

The EUMCCI Trade Issues and Recommendations 2016 book, a compilation of position papers from EUMCCI’s eight key industry committees (that MDBC members are also invited to join), with indepth insight into the catalysts that propel each industry, and on ways to improve the business environment with public and private stakeholders, was launched at the Forum. The publication serves as an invaluable dialogue with leaders in their industry as European businesses continue to be integral partners in driving Malaysia’s future competitiveness, supporting Malaysia’s goal of Vision 2020 to become a high income and sustainable nation.

The launch of the Trade book was followed by a panel discussion on, “In light of the TPP being finalised, will negotiations on EU-Malaysia FTA be renewed?

Will FTA maintain its competitive edge against the TPP?”. Panellists included Sandra Callagan (Trade & Economic Counsellor, EU Delegation), Arividya Arimuthu (Ministry of International Trade & Industry), Prakash Chandran (President& CEO, Siemens Malaysia), and Klaus Landhaeusser (General

Manager - Automotive Sales, Original Equipment, SEA, Robert Bosch). The general concensus was that both the private and public sectors of Europe and Malaysia wish that the negotiations on EU-Malaysia FTA would resume.

The Trade Issues publication is a culmination of the annual work of each EUMCCI committee, which looks into key industries to identify the critical issues faced, and proposes appropriate measures to improve the business environment.

The EUMCCI Committees are platforms for EUMCCI (inclusive of MDBC) members of specific sectors. The Committees meet regularly to discuss issues affecting their particular industries, hold seminars with guest speakers from the government, academia, and business, and will lobby with the government for solutions to the issues affecting their sectors. Currently, EUMCCI has these Committees: Aerospace, Automotive, Green Building, Healthcare, Human Resources, Logistics & Transportation, Research & Innovation, Smart Technologies / Smart Grid, Wine & Spirits.

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MEMBER SPOTLIGHT KLM ROYAL DUTCH AIRLINES In this 20th anniversary of the Malaysian Dutch Business Council (MDBC), we are putting a spotlight on our special “Founding Members” - those member companies who have been a part of the MDBC community since our very first day in 1996.

KLM Royal Dutch Airlines, is one of the founding members and at the end of last year, retained its position at the top of the Dow Jones Sustainability Index (DJSI), as the world’s most sustainable airline for the 11th year in a row. The DJSI is the most important international index measuring companies’ sustainable business performance. For no less than seven years, Air France-KLM has also occupied first place as Industry Group Leader in the category Transportation. Together with Air France, KLM has shown its ability to take a leading role over the past years in placing sustainable development in civil aviation on the agenda.

The DJSI is an international gauge for the performance of companies that place sustainability front and center in their strategy and business operations. Each year, the number of participants around the world reporting about their economic, environmental, and social activities grows. This creates a broad image of the development of sustainability around the world and among the sectors in question.

The Industry Group Leader report lays out what it is that makes the Industry Group Leader stand out from the others in the same sector. The report states: “For the seventh consecutive year, Air France-KLM has been named Transportation Industry Group Leader. The company continues to

demonstrate sustainability leadership in the transportation space, building on its long-term commitment to reduce its environmental impact, increase the company’s social value and local development. Air France-KLM has developed plans for improving its fuel efficiency by optimizing its routes and flight paths which has resulted in a 6.7% reduction in fuel consumption, an 18% reduction in hazardous industrial waste, a 10% reduction in the energy consumption, and a 3.9% decrease in water withdrawals compared to 2013.

The company continues to lead the development and commercialization of bio-fuels as an alternative to fossil fuels, in line with the industry’s mid- and long-term commitments to reduce CO2 emissions. On the social front, Air FranceKLM measures and manages its economic impact at the destinations it serves, focusing on developing local economies, engaging with local stakeholders and upholding human rights”.

Additional information is available in the AIR FRANCE KLM CSR report.

The ‘Smart Energy’ programme is for KLM, the way to achieve a 20% reduction in CO2 emissions by 2020.

Over and above investing in more fuelefficient aircraft and integrating lighter construction materials on board, using biofuel is one of the ways to achieve this target. KLM works closely with suppliers and other parties to contribute towards the use of sustainable materials and resources throughout the value chain. The development of flights using biofuel would not be possible without the partnership that KLM has developed with a variety of organisations that are part of KLM’s Corporate BioFuel programme.

KLM Royal Dutch Airlines was founded on 7 October, 1919 to serve The Netherlands and its colonies. KLM is the oldest airline still operating under its original name. KLM has been part of the Air France -KLM group since the merger in 2004.

KLM is the core of the KLM Group, which further includes the wholly - owned subsidiaries KLM Cityhopper, transavia. com and Martinair.

With Air France, KLM is at the forefront of the European airline industry.

Offering reliability and a healthy dose of Dutch pragmatism, 32,000 KLM employees work to provide innovative products for our customers and a safe, efficient, service - oriented operation with a proactive focus on sustainability.

KLM has taken the initiative for Corporate Social Responsibility (CSR) in the airline sector. CSR is more than just a label for KLM. KLM and Air France together want to set the standard for an integrated approach in the airline sector.

The CSR policy is directed at customers, employees and society. By signing the United Nation’s Global Compact, KLM has contributed to the UN Millennium Development Goals.

In 2015,, Air France-KLM was placed top of the Dow Jones Sustainability Indexes sector Airlines for the 11th consecutive year. Air France-KLM is also the sector leader in the umbrella category Transport for the seventh time. This covers air, rail, road, and sea transportation, as well as airports.

With a small homebase from which to work, KLM has maintained an international orientation from the beginning. KLM’s strength lies in the tightly - knit, worldwide network it has built up with its partners. This network links just about every important economic region in the world, covering 316 destinations in 115 countries. KLM’s Flying Blue frequent flyer program is one of the leaders in Europe with over 25 million members. Air France-KLM is a member of the SkyTeam alliance.

Here in Malaysia, KLM can be found at:

Unit 106, 1st Floor Grand Plaza ParkRoyal Hotel Jalan Sultan Ismail 50350 Kuala Lumpur

Tel: +603 - 2203 2000 Fax: +603 - 2203 2003 E mail: general.malaysia@klm.com www.klm.my MDBCONNECTS 2ND ISSUE 2016

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We provide all you need for an effective, efficient workplace wherever and however you want. With Regus, you

really can work your way.

Regus

has options to suit any budget and any working style for you in over 24 locations in Kuala Lumpur, Selangor, Penang, Johor, Kota Kinabalu, Labuan and Brunei.

A fully-equipped, premium office well within budget?

.

Not a problem

Whether you’re opening an office, branch office, expanding into a new area, project space, satellite space, individual office, team rooms, demonstration rooms, conference room, meeting room or even for workspace recovery, Regus has a wide range of workspace solutions to suit any budget and any working style

Fully tailored – fully-equipped offices available, use only what you need, and pay for only what you use

Ultimate flexibility– book by the day, week, month or year , absolutely flexible terms

Professional service – state-of-the-art

infrastructure voicemail, telephone lines and mail handling

Minimal risk – impressive cost savings and no capital investment

1800 881 483 / +603 2168 4300 regus.com.my Worldwide 3000 locations | 900 cities | 120 countries

Don’t need an office but someone to take care of your important calls, mails and parcels?

.

Sure

Whether you are a start-up, small business, expanding businesses opening new markets, establishing businesses extending the reach or global business moving fast. Count on Regus to make your first business impression count.

Good address – your business address on your name card and we’ll take care of the mails and parcels delivered to you

Dedicated local number – professionally answered in your company name, screening and forwarding. No more missed call and lost of opportunity.

Cost effective – low-cost, high prestige alternative to a full-time office

frames-group.com At Frames we provide the vital link between well and pipeline. Together we design, deliver and construct separation, treatment and control & monitoring systems as well as total plant solutions and modules for the international oil and gas market.

To find out more, visit frames-group.com.

“Building partnerships in Asia to find the best oil & gas solutions.�

Suerd Polderdijk, General Manager Frames Asia Pacific, with Frames since 2011

Frames Asia Pacific Sdn. Bhd. Unit A-36-3, Menara UOA Bangsar 5 Jalan Bangsar Utama 1 59000, Kuala Lumpur, Malaysia +60 3 22840822

“We always deliver to promise”

Business Consulting

S/4 HANA Enterprise

SAP Application Management and Support (SAP AMS)

Mobile Apps

SAP Business Planning and Consolidation (SAP BPC)

OpenText – Enterprise Content Management Analytics

SAP Licenses

Outsourcing / Insourcing

SAP Governance, Risk and Compliance (SAP GRC)

Software Selection

SAP Supplier Relationship Management (SAP SRM) / ARIBA

SAP Human Capital Management (SAP HCM) / SuccessFactors SAP Customer Relationship Management (SAP CRM) Roger Deslorieux - Managing Director (e) r.deslorieux@magnus.com

Archie - Asst. Senior Manager (e) archie.cortez@magnus.com

(w) www.magnus.com (t) +60 3 7880 0760

MY SERVICES - BUSINESS SERVICES Not all MDBC member-companies are involved in bilateral trade or investments; a very important part of the MDBC community is our service providers. They provide the services (or products) which all organisations, and often especially the potential Dutch investors in Malaysia, require. The ease of doing business within the MDBC community has substantially increased thanks to our service providers. This page is specially dedicated to them.

Recruitment Services SPRING PROFESSIONAL Suite 7 - 01, Level 7 Menara Binjai No 2 Jalan Binjai 50450 Kuala Lumpur Tel: +603 - 2725 1550 malaysia@springasia.com www.springasia.com www.cn.springasia.com Spring Professional Asia is the professional recruitment arm of the Adecco Group in Asia specializing in Information Technology, Engineering, Property & Construction, and Supply Chain & logistics recruitement in China, (Beijing & Shanghai), Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand. The company’s focus is exclusively on the recruitment in the middle to senior level positions.

Innovation Management ALPHA CATALYST CONSULTING

Food Tours & Experiences SIMPLY ENAK FOOD EXPERIENCES Tel: +6017 - 287 8929 booking@simplyenak.com www.simplyenak.com Simply Enak provides food experiences in Kuala Lumpur and Penang. Food walks are carried out in the areas of Petaling Street, Chow Kit Market and Georgetown. Simply Enak also conducts cooking experiences, tailor - made food experiences as well as food events to meet the client’s needs.

All of the food experiences are designed to allow engagement of guests with the local community, to eat like a local, experience the local culture and do what the locals do. Experiences mentioned are carried out in a secure and professional manner, infused with a lot of Malaysian hospitality and love.

TWOSONS AUDIO Lot 751 - 4 Off Jalan Subang 3 47500 Subang Jaya Selangor Darul Ehsan Tel: +603 - 5637 0613 Fax: +603 - 5632 1511 nick@twosonsaudio.com www.twosonsaudio.com Twosons Audio is a progressive customer oriented event service provider specialised in sound, light, staging and trussing. We offer our clients a high level of service, good value sound and lighting.

With more than 20 years experience in the entertainment business, we deliver equipment for product launches, sport events, roadshows, celebrations, annual dinners, seminars, and more!

Travel Agency LT TRAVEL & TOURS

36th Floor Menara Maxis Kuala Lumpur City Centre 50088 Kuala Lumpur

26 - 5 Jalan Metro Pudu Fraser Business Park Off Jalan Yew 55100 Kuala Lumpur

Tel: +603 - 2615 0133 Fax: +603 - 2615 0088 info@alphacatalyst.com www.alphacatalyst.com

Tel: +603 - 9222 2333 Fax: +603 - 9222 5388 general@lttravel.com.my www.lttravel.com.my

Alpha Catalyst Consulting is an Asian oriented boutique innovation consulting company specialising in guiding large organizations in adopting a systemized approach towards innovation. Whether it’s incremental or radical innovation, product, service or business model innovation, we help leaders formulate and communicate the organization’s innovation strategy, creating an integrated roadmap.

Sound & Lighting Services

LT Travel & Tours is a full service corporate and leisure travel agent operating in Malaysia since 1990. Our services range from supplying corporate travel services to major multinational companies, to providing leisure holiday services to the retail market.

We also offer niche sports travel to global sporting events as well as having a well established corporate incentive division.

NEED A RELIABLE PARTNER FOR KEY BUSINESS SERVICES? THESE MDBC MEMBERS ARE JUST A PHONE CALL AWAY! MDBCONNECTS 2ND ISSUE 2016

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NEW MEMBERS

WARM WELCOME

As always, we constantly expand to include new and interesting partners as part of our international community of business professionals, allowing our members to find more opportunities for success.

To that end, we would like to extend a very warm welcome to the MDBC Community for the following new members:

ALBRATROSS EXIM SDN BHD

HRCONSULTANCY4U

MEDINI ISKANDAR MALAYSIA SDN BHD

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MDBCONNECTS 2ND ISSUE 2016

Business Activity: Albatross Exim is a traditional smokehouse serving up the finest classical smoked seafood typical of a European gourmet deli. We provide the best quality seafood sourced from around the world to bring it into your friendly neighbourhood restaurant or even into your own home.

Our staple food products include: salmon, cod, saithe, halibut, matjesharing (herring), smoked salmon, smoked mackerel, mussels, oysters, caviar and many more. Visit us at our website www. albatross-exim.com OR browse through our online store www.bonfisken.com to find out what we are about!

Corporate Representation Roelof Schoemaker, Director Dr. Zhen Ian Ng, Director of Development

Business Activity: HRconsultancy4U is an international consulting organization supporting companies in the area of Human Resources. Our services cover 4 areas: HR Consultancy, Payroll, Learning & Development and Personality & Ability assessments. Our consultancy department can support you in your day to day queries.

Corporate Representation Sabine Van de Loo, Managing Director Mark Harinck, Business Consultant

We are certified by SHL/CEB to use Talent Measurement assessments.

Our vision is: You can do your business; we look after your staff and take CARE of them.

Tel: +6018 - 871 0637 Email: info@hrconsultancy4u.com Website: www.hrconsultancy4u.com

Business Activity: Medini Iskandar Malaysia Sdn Bhd (“MIM”) is the master developer of the 2,230-acre urban township Medini – a developing sustainable city in Iskandar Puteri, Johor. Established in 2007, MIM’s role has since transformed to a developer of office buildings and township management service provider. This is to complement the myriad of product offerings by MIM’s developer partners and to support the dynamic growth of Medini.

With incentives uniquely available, MIM welcomes investors who seek investment opportunities at a destination strategically located near Singapore.

Corporate Representation Dr. Gerard Kho, Chief Marketing Officer Haniza Abdul Hamid, Senior Vice President

CONTACT: 11 Jalan SC3 Pusat Perindustrian Sg Chua 43000 Kajang Selangor Darul Ehsan Tel: +603 - 8739 4708 Fax: +603 - 8739 4707 Email: info@albatross-exim.com Website: www.albatross-exim.com

CONTACT: 39 Jalan Taman Pantai Bukit Pantai 59100 Kuala Lumpur

CONTACT: B-FF-02, Medini 6, Jalan Medini Sentral 5 Bandar Medini Iskandar Malaysia 79250 Iskandar Puteri Johor Darul Ta’zim Tel: +607 - 509 8500 Fax: +607 - 509 8501 Email: kali@medini.com.my Website: www.medini.com.my

NEW MEMBERS

MONKEY THEORY SDN BHD

Business Activity: We are one of the youngest and fastest growing companies currently hosting multiple Major International Events such as “Slide The City”. We are looking to bring this franchise into Southeast Asia and our company is the solely master licensor in these 6 countries.

Slide The City is a weekend event open to the public. Participants slide down a 1,000 foot slide on inflatable tubes.

The Slide may be the main attraction, but we’ve also got local food & beverage vendors, music and other carnival activities to truly make Slide The City a once-in-a-lifetime festival.

Corporate Representation Delon Leong, Chief Executive Officer Chia Wai Weng, Chief Operating Officer

Business Activity: Sam Media is a provider of innovative mobile content and monetization solutions.

Corporate Representation Alexis Bartelds, Managing Director Marnix Beugel, Chief Financial Officer

We do business in more than 30 countries on 5 continents, processing millions of payment transactions per month via our premium SMS and Mobile Carrier Billing monetization platforms.

SAM MEDIA SDN BHD

T-SYSTEMS MALAYSIA

TEKNIK DATASAAB SDN BHD

Founded in 2006, we currently employ approximately 90 people in our offices in Amsterdam, Kuala Lumpur and Hanoi.

CONTACT: 32 Jalan PJS 11 / 20 Bandar Sunway 46150 Subang Jaya Selangor Darul Ehsan Tel: +603 - 5612 8321 Email: info@slidethecity.asia Website: dustymonkeys.com.my

CONTACT: Suite 15.03A, Level 15 Wisma MCA 163 Jalan Ampang 50450 Kuala Lumpur Tel: +603 - 2166 9646 Email: info@sam-media.com Website: www.sam-media.com

Business Activity: Drawing on a global infrastructure of data centers and networks, T-Systems operates ICT systems for MNCs and public sector institutions. On this basis Deutsche Telekom offers corporate and business customers integrated solutions for the networked future of business and society. With offices in over 20 countries and global delivery capability, T-Systems provides support to companies in all industries. Some 47,800 employees combine industry expertise with ICT innovations to add significant value to its customers’ core business all around the world.

Corporate Representation Sharmila Santharasagaran, Managing Director Pauline Chong, Marketing & Communications Manager

Business Activity: For 30 years, we have been renowned for: Pipe Rehabilitation a) CIPP UV Technology b) Pipe Jacking/Bursting Environmental Engineering a) Design & Built b) Repair & Refurbish STP c) Process Engineering d) Service & Maintenance e) Wastewater Treatment & Management We are focused on accomplishing Green Technology with our State-of-the-art equipment, dedicated & specialized work force in providing solutions and services to protect the environment.

Corporate Representation Datuk T. Raj Vyran, Managing Director Pravin Thangarajoo Vyran, Director

CONTACT: 2340 Century Square Jalan Teknologi 63000 Cyberjaya Selangor Darul Ehsan Tel: +603 - 8313 3200 Fax: +603 - 8320 8383 Website: www.t-systems.com.my

CONTACT: No 5, Jalan SR 3 / 7 Section 3, Serdang Raya 43300 Seri Kembangan Selangor Darul Ehsan Tel: +603 - 8948 2644 Fax: +603 - 8948 0358 Email: vyrantraj.vr@gmail.com Website: www.tds.com.my MDBCONNECTS 2ND ISSUE 2016

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PICTURE PERFECT

Above: The Tastes of Europe Fest 2016, with member-companies Albatross Exim, Glory International and Uhrenholt participating.

Left and below: The annual InterChamber at the BMW Malaysian Open WTA tennis tournament saw a great turnout of more than 200 guests.

Early arrivals were treated to a Behind the Scenes tour.

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MDBCONNECTS 2ND ISSUE 2016

Connecting!

The inaugural MDBC Connects Fair 2016 at PARKROYAL Kuala Lumpur saw nearly 50 member-companies exhibiting their services and products to 200 guests, by far exceeding our expectations. Of course in Penang we also continue to connect, this time with the Chief Minister and the local corporates to hear about and discuss Penang’s Transport Master Plan.

MDBCONNECTS 2ND ISSUE 2016

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No. 33, Jalan i - Park 1/3 Kawasan Perindustrian i - Park Bandar Indahpurah 81000 Kulai Johor, Malaysia Tel: +607 660 7878 Mail: info@hqpack.com.my