MDBC Magazine 2011 2nd Edition

MDBC

MAGAZINE Malaysian Dutch Business Council

Issue: 2nd edition 2011

Launch of the 2011 MDBC

Sustainability Awards

Future Energy IP update

KDN No. PP11067/12/2011 (026729)

CONTENTS

MEMBERS’ NEWS

MDBC EVENTS

QUARTERLY

FEATURES

bta, crown/ 9

MSA launch 5

embassy 19

NL in MY 18

unilever 9

earth hour 5

MDBC SOCIAL 20

MY in NL 27

shearn d & co 11

future energy 7

MDBC SIP 23

MDBC CARD 29

be-basic, mix 11

25 m4m 15

EU / EUMCCI 25

TBWA 31

pelorus, bell 13

sepang 15

New Members 35

GREEN BOARD 33

ip workshop 17

Calendar 39

From the Chairman

Dear MDBC members, friends and contacts,

On 9 June, the MDBC held its Annual General Meeting over Financial Year 2010 (report and pictures in the next edition). On behalf of the MDBC Board of Directors, I would like to thank the members who attended this AGM at the Renaissance Kuala Lumpur Hotel.

As a growing Business Council, we value the attendance, support and input of our members while we present the facts and figures of the previous year.

Dato’ Jaffar Indot

I can proudly say that 2010 was an excellent year judging from our full programme of events and our success in achieving a

membership base of 200, reflecting an increase of 500% in seven years. Financially, we have also done well in managing to build up our reserves to approximately 4-5 months of our operating expenses. This was possible because of higher revenues from memberships, advertising and sponsorships and the Student Internship Programme. This reflects that the services and the exposure which the MDBC provides are well received.

Netherlands Embassy and with all our member companies have also substantially contributed to our success.

The excellent trade and investments and the sound diplomatic relations between Malaysia and the Netherlands further supported our Council’s growth this past year. The good working relationships that we enjoy with the

We can expect the remainder of 2011 to bring more excitement.

With much confidence, we look forward to celebrating MDBC’s 15th Anniversary with you, inclusive of the inaugural MDBC Sustainability Awards 2011.

We have an active Board of Directors, who, together with our Executive Director and in various working groups, are involved in the Business Council’s main areas of attention such as internal governance, the internship program, finances, membership and (special) events.

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MDBC events - sustainability

For the past few years, the Netherlands Embassy and the Malaysian Dutch Business Council have stood out with regard to organizing activities related to areas such as Corporate Social Responsibility, Corporate Governance, Green Technology, Sustainable Development, etc. We have found common ground in wanting to be at the forefront of providing opportunities to share information on Best Practices in these areas.

This year, in conjunction with MDBC’s 15th Anniversary, we intend to take this one step further by launching the MDBC Sustainability Awards 2011 (MSA).

The MSA, which is strongly supported by the Netherlands Embassy, will be an opportunity to acknowledge, showcase and reward the Best Practices of MDBC member-companies.

During this year’s Earth Hour, MDBC and Crowne Plaza Mutiara Kuala Lumpur (CPM) joined forces to go “Beyond the Hour” and help bring a little light into the lives of the Blind. This participation with CPM for the Earth Hour celebration and donation to the Malaysian Association for the Blind (MAB) was in line with MDBC’s focus on supporting sustainability and green initiatives.

In addition to switching off all non-essential lights for an hour and fifteen minutes, a fun and exciting “Blind Auction” was held at CPM’s Glass Lounge where guests were able to bid on a variety of items donated by the hotel, its tenants and MDBC members Philips, Pensonic and Air France / KLM. Event contributions and donations were also made by MDBC members SHELL

Awards will be presented in the following 4 categories: 1. Best Corporate Sustainability for Employees 2. Best Corporate Sustainability for Environment 3. Best Corporate Sustainability for Community Development (These 3 categories will be open for nominations among MDBC members only).

4. Best Practices of a Malaysian Partner.

(Nominations for this category can be made by MDBC members to highlight the efforts of their local partners, suppliers, (sub)contractors, etc.)

MDBC Executive Director Marco Winter and Chairman Dato’ Jaffar Indot unveiling the Sustainability Awards Logo with Chief Judge H.E. Paul Bekkers Guests at the cocktail reception in anticipation of the launch

Chief Judge will be Netherlands Ambassador H.E. Paul Bekkers, while each category will also have a couple of separate and independent judges. The event will take place towards the end of this year and further details including nomination procedures will be announced soon!

Malaysia, AVID Foodservices and Holista Biotech.

60+ Earth Hour: Going Beyond the Hour

IHG Malaysia Cluster hotels (Holiday Inn Kuala Lumpur Glenmarie, Holiday Inn Melaka, Holiday Inn Resort Penang and the InterContinental Kuala Lumpur) also participated in the event.

Combining the money raised from the Blind Auction and by the Cluster hotels with the corporate donations, the donations from hotel staff and guests as well as 20% of the hotel’s own energy savings achieved during this event totalled RM 23,374.

Guests at the 60+ Earth Hour celebrations bidding during the Blind Auction, while Marshall is cutting the special Earth Hour cake

Charles Marshall, Area General Manager, IHG Malaysia, presented this amount to MAB representatives during a post Earth Hour press conference.

More pictures on page 20.

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LET’S GO FURTHER ON ONE LITRE OF FUEL. We must learn to use energy more efficiently. For 25 years, the Shell Eco-Marathon has supported teams worldwide who explore ways to maximise fuel economy. This year, the Shell Eco-Marathon will be brought to Asia for the first time. It will be held in Kuala Lumpur, Malaysia and will feature many teams from across Asia. Last year’s winner went 3,771 km on the equivalent of one litre of fuel. This spirit epitomises our relationship with car manufacturers, finding ways to make cars more efficient. And is typical of our ambition to help build a better energy future. Let’s go. www.shell.com/letsgo

SPECIAL event Future Energy with Dick Benschop In line with MDBC’s support and information-sharing on sustainability and green initiatives, we were honoured with the opportunity to invite MDBC members for a talk by Dick Benschop, Vice President for Strategy, Royal Dutch Shell & Country Chair, Shell Netherlands, on “Future Energy”. The event, which aptly took place one day after World Environment Day, was hosted

by Netherlands Ambassador H.E. Paul Bekkers. A variety of other guests from the energy sector also joined the talk.

class” which means that by 2050, the energy demand is expected to double, whereby 90% of the growth comes from the developing world.

2: “Easy” energy sources cannot meet demand. Existing and traditional sources of energy (oil, gas and coal) that are easily accessed and harnessed, struggle to keep up with the rising demand for energy. It takes time to develop new fields and we are forced to look further away - offshore, arctic, etc. - increasing the difficulty and expense of energy production.

3: Climate Change. While we should be cutting our emissions, our energy consumption is actually driving up CO2 emissions. How do we deal with this?

There are consequences to the increase in all types of energy production. This increase has to be across all sources of energy as no one source can meet demand.

The recent financial crisis has forced industry players to look at the increasingly unpredictable world that we live in. In this unstable environment (politically, economically and socially), there is more volatility in energy demand and pricing. Focus is now on how we deal with our long term energy needs. How do we deal with this volatility? According to Benschop, the industry focuses on 3 hard truths.

1: Rising Demand. With the population growth and increasing prosperity of emerging economies, the demand for energy continues to grow. Segments of the populations in Asia, Africa, Latin America and the Middle East are experiencing an upward mobility in socio economic classification from “poor” to “middle

For planning purposes, Shell company forecasters produced two energy scenarios for the next couple generations, the world of “scramble” and the world of “blueprints”. In the Scramble world, events outpace actions.

Governments generally choose short term solutions that are politically straightforward and local, preferring to rely on indigenous energy sources. Eventually, a more positive phase will emerge with enforced steps to reduce energy demand gradually. Because events outpaced actions, major work at a high cost will be needed to achieve sustainability.

In the world of Blueprints, actions outpace events. The general public will put international pressure on governments for change. Different parts of the

world use different approaches to promote energy efficiency and technology development.

The most successful approaches spread but diversity makes life difficult for investment. Pressure is created on local, national and international authorities to harmonize arrangements better and to find a balance between the drivers. Meaningful CO2 pricing gives people and organizations incentive to improve energy efficiency and technologies.

Reality will likely be a mix of the two worlds.

From a policy perspective, consideration must also be given to the rapid pace of urbanization. The global population base might increase so rapidly that by 2050 there will be an additional 2.5 billion people on earth. This will have a huge impact on energy demand and emphasizes the need for energy efficiency. Currently 50% of energy being produced does not reach its destination so is lost. Improving energy efficiency will reduce waste, will make energy cheaper and offers a cost effective means of reducing greenhouse gas emissions.

Benschop added that on the supply side, the combination of renewable energy and gas is of interest at the moment. With renewable energy, the supply is intermittent; gas can be used to fill in these gaps. Gas supplies are more abundant than previously thought. According to Benschop,

the world as a whole has at least 25 years of gas reserves available.

Many countries are now looking into this source of energy as the technology is available to efficiently extract this source and it is more environmentally friendly than coal plants.

The technological advances, especially in horizontal drilling and hydraulic fracturing have helped to increase the total US natural gas resources by almost 50% in the last decade.

The challenge now is to get nations like China to be more comfortable with gas as an electricity source. With renewable energy, it takes time (an average of 30 years) to develop technologies to the point where they can be viable commercially. Renewable energy currently provides about 18% of total electricity generation worldwide. Wind is only now approaching about 1% of total energy production, with biomass on an equal footing.

Benschop concluded his presentation by posing these two questions for the audience: Are we going in the right direction? And are we going fast enough?

After Benschop’s talk, the 70 guests from the energy and related sectors were in the right frame of mind to witness the launch of MDBC’s Sustainability Awards 2011 event (page 3).

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members’ NEWS Crown Relocations, a worldwide leader of global mobility, domestic and international transportation of household goods, and departure and destination services, has been awarded a three year global contract by Unilever to provide tailored global mobility and household goods services.

This promises to be one of Crown’s largest accounts worldwide and has resulted in an expansion of Crown UK’s South Ruislip branch which, along with other Crown regional service centers around the world, will be responsible for delivering services for Unilever’s international assignees and domestic North America employee transfers.

The extensive relocation package devised by Crown will in-

Crown Relocations to Deliver Global Services for Unilever clude pre-relocation services such as preview trips for assignees. Crown’s Global Mobility Services team will coordinate a full range of destination services, providing Unilever employees with home-finding and schoolsearch assistance, and settling-in support such as arranging child care, transportation and furniture rental.

their communication skills to quickly become productive in their new roles.

Shân Norman, director of Global Mobility Services for Crown EMEA, said: “This is a fantastic win for the Crown Worldwide

Group. The contract incorporates a mix of our key corporate and Global Mobility services, and the dedicated account team is very excited about working with Unilever to ensure its employees are provided with a personalized relocation service.”

Crown Relocation office in Kuala Lumpur

Crown Relocations will also provide ongoing assistance during each assignment including expense management and Global Passport services—Global Passport is a unique, intercultural, training program that helps transferees adapt to cultural and emotional challenges; identify and handle conflicts; and adapt

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BTA lecture on socio-economic trends in Malaysia and Singapore Last April, e-magazine Business Trends Asia Editor-in-Chief, Matthijs van den Broek, gave a lecture on socio-economic trends in Malaysia and Singapore for biomedical students of the University of Twente, who will visit both countries on a study trip coming September.

In May, Van den Broek also conducted an Asia Track workshop at the Hospitality Business School of Saxion University in Deventer, the Netherlands, titled “The Rise of Asia & Trends in Asia’s Hospitality Industry”.

Van den Broek (far right) with University of Twente students

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members’ NEWS Shearn Delamore & Co Law Firm of the Year Chambers and Partners in the recent Chambers Asia Pacific Awards announced Shearn Delamore & Co as Malaysian Law Firm of the Year (2011). Founded in 1905, Shearn Delamore & Co is amongst the largest and oldest law firms in Malaysia.

Since 1990, Chambers has published the world’s leading guides to the legal profession and has built a reputation for in-depth, objective research. The Chambers Asia Pacific Awards were held in Hong Kong last April. The awards are given out to recognize a law firm’s pre-eminence in

key countries in the region. They also reflect notable achievements over the past 12 months including outstanding work, impressive strategic growth and excellence in client service.

Robert Lazar, Managing Partner, Shearn Delamore & Co said: “We are extremely pleased with this recognition and the accolades and it is the support of our clients, our peers and business partners such that has made this possible. On behalf of the firm, I would like to take this opportunity to thank all of them.”

At a recent Shearn Delamore & Co cocktail reception, from right: Lazar, Consultant S. Radhakrishnan, Netherlands Ambassador Paul Bekkers and MDBC’s Marco Winter

The Mix @ Holiday Inn Kuala Lumpur Glenmarie Holiday Inn Kuala Lumpur Glenmarie recently launched THE MIX. Positioned as the premier venue for upscale dining brought out by an unmatched ambience and a selection of beverage options that include some of the best that the world has to offer, THE MIX converts to an eclectic atmosphere with great Live Music and top class In House DJs after hours. The ambience of alfresco sitting adjacent to THE MIX lends a relaxed environment while the inside ambience gives you the warm feel of a mixture of rich blue and soothing purple. A flurry of activities can be seen in all corners of the open kitchen as

the chefs slice, dice and simmer away in skillful motions while guests enjoy their drink at the interactive tentacle bar.

BE-BASIC and UNIK sign OPBC agreement 19 April 2011 marked the “Innovation Lift-off” date of over 22 selected ecosystem and wealth creation intiatives in Malaysia with high potential for commercialisation, aiming to benefit the innovators, the business community and society at large.

One of the initiatives is the cooperation between the Unit Inovasi Khas (UNIK) within the Prime Minister’s Office (currently the Agensi Inovasi Malaysia, AIM) and the Dutch BE-BASIC consortium. An MoU to jointly develop the Palm Oil Biomass Roadmap for Malaysia was signed during the event whereby it is the intention that the BE-Basic consortium - coordinated by Technical University Delft - establishes a similar consortium in Malaysia.

This consortium, the Oil Palm Biomass Consortium (OPBC), will focus on the use of palm waste as a raw material for the chemical indusry. Being a “Waste to Wealth” (W2W) initiative, this joint undertaking is considered to be a Strategic Impact Project which can make a significant contribution to Malaysia’s GDP. It is estimated that turning much of the 70 million tonnes of palm biomass and waste into high-value chemicals and biomaterials can generate a global market value of Euro 45 billion.

In addition, the joint undertak-

ing will also reduce the carbon footprint in the oil palm industry.

A first step in the collaboration will involve the macro-economic impact study of the bio-based economy in Malaysia.

The use of palm waste in the production of energy, chemicals and materials could make an important contribution to the effort to reduce emissions of greenhouse gases in Malaysia by the indended 40% (as compared to 2005) by 2020. The future Malaysian OPBC consortium will include participation from the Malaysian government, the Institute of Bioproduct Development of Universiti Teknologi Malaysia, University Putra Malaysia and other academic parties and actors from the Malaysian palm industry.

The OPBC will thus make use of the knowledge and experience that has been developed within the Dutch model of public-private partnerships, such as that reflected in the BE-Basic consortium. The collaboration between the two consortia will also include exchange of students and young researchers and a joint research program focused on green (bio)innovations in the chemical and energy sectors. An important place in the knowledge-sharing process will also be reserved for issues of a more social nature.

With Prime Minister Dato’ Seri Najib Tun Razak attending in the background and Netherlands Embassy Deputy Head of Mission Jan Soer right behind him, Prof Dr Luuk van der Wielen signs on behalf of BE-BASIC

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members’ NEWS Pelorus signs MoU with Johan Cruyff Institute A Memorandum of Understanding was recently signed in Barcelona, Spain between the Johan Cruyff Institute for Sports Studies (JCI), the Pelorus Dutch Sports Technology (PDST) and Education@Iskandar Sdn Bhd (EISB).

A definitive agreement will be signed within six months to establish the Johan Cruyff Institute Malaysia (JCIM), JCI’s pioneering institute of sports management in Asia.

JCIM will join JCI’s international network of four institutes, two universities and six colleges in Spain, Mexico, Sweden, Ecuador, Brazil, South Africa, the United States and the Netherlands.

Renowned for its Total Athlete Development program, JCI, founded by Dutch soccer legend

Johan Cruyff, grooms athletes, former athletes, coaches and sports leaders to develop their sports management skills and become educated leaders in the world of sports.

PDST will be responsible for the business and administrative framework of JCIM, including recruitment, branding and academic program management.

PDST Managing Director Razali Yaacob said it made economic sense to partake in the Asian growth story. “The JCIM will be in a strong position to fully capitalise on the potential sports market in Asia Pacific, a market expected to be worth US $20.3 billion (RM 60.4 billion) in 2013.

There is a gap to be filled and we are confident that JCIM can and will bridge this gap.”

MAS adopts EcoPower & joins One World Malaysia Airlines (MAS) has signed an exclusive five year agreement for Pratt & Whitney’s environmentally friendly EcoPower engine wash service.

The EcoPower engine wash system reduces fuel burn by as much as 1.2%, eliminating approximately 3 lbs of CO2 emissions for every lb of fuel saved, while also decreasing engine gas temperature, increasing the Staff of Malaysia Airlines Engineering preparing to use the Ecopower equipment on a Malaysia Airlines aircraft in KLIA

amount of time an engine can stay on wing.

Additionally, MAS also has plans to join oneworld with a formal alliance membership agreement to be completed soon. MAS is expected to start flying as part of oneworld late next year. MAS intends to develop bilateral links with a number of oneworld’s established partners.

Representatives from PDST and JCI during the signing of the MOU in Barcelona, Spain

BELL at National Seminar on Biogas The National Seminar on Biogas & Palm Oil Mill Effluent Treatment (POMET) was held in Sabah this June. The event was officiated by Tan Sri Bernard Dompok, Minister of Plantation Industries and Commodities.

Bell Group of Companies, the largest privately-owned commercial palm oil milling company and a green independent power producer, participated in the event under their JV partner Biodome Asia Sdn Bhd. Bell Group’s commitment towards renewable energy and environmental sustainability led to the joint venture with Biodome Asia Sdn Bhd in 2009.

Biodome Asia offers a total integrated environmental solution – catering to any specification to harness biogas and help reduce the organization’s carbon footprint. The company provides services in biogas generated by palm oil mills, animal waste, industrial & domestic waste management companies, landfills, water treatment companies, etc.

At the seminar, Operations Director Matthew Dickinson presented a paper on “Utilization of Biogas through Anaerobic Digester Tanks,” outlining Biodome’s experience in building digester tanks in Malaysia & around the region.

l to r: MAS Chairman Tan Sri Dr Mohd Munir Abdul Majid, Quantas CEO Alan Joyce, MAS MD & CEO Tengku Dato’ Sri Azmil Zahruddin and oneworld CEO Bruce Ashby at the signing ceremony

l to r: Bell Corporation’s Chief Executive Officer Puan Sri Dr. Liana Low, Minister Dompok and Dickinson at the Seminar

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...for a greener world

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IT Services & Solutions

MDBC events Special 25th! M4M

their road to the top. This M4M was also special as it was the introduction of the new M4M format which features an interactive panel discussion with the speakers following the completion of all the presentations.

l to r: Lloyd Daser (General Manager & Area VP Malaysia, Vietnam & Myanmar, Parkroyal), Dato’ Praba Thiagarajah (Chief Executive Officer, Basis Bay), Hans de Cuyper (Chief Financial Officer & Acting CEO, Etiqa Insurance & Takaful) and Austen Zecha (President, TBWA \ TEQUILA Malaysia)

As part of our ongoing 15th Anniversary celebrations, MDBC was proud to present our 25th Members - for - Members (M4M) event.

What started in late 2004 has turned out to be a most consistent, much appreciated unique event. Over the years, MDBC has welcomed more than 100 speak-

A unique Interchamber with the Swiss-Malaysian Business Association, the Malaysian Spanish Chamber of Commerce & Industry (La Camara) and the MDBC, hosted at the Sepang racetrack

by Melia Kuala Lumpur as a proud

ers and well over 1,000 guests in this special series. We dare to say that no other Business Council or Chamber provides such an opportunity for exposure and networking for its members.

In this special edition, MDBC invited four captains of industry - leaders in their fields who have earned extensive knowledge on

sponsor of the GT 4 Lotus Racing team, saw many MDBC members fullfil their (childhood?) dreams!

Pictures say more than a 1,000 words, everyone had their 5 minutes of thrills!

Presentations for this M4M were done by: 1. Parkroyal Kuala Lumpur Hotel, Lloyd Daser: “Hospitality: no company can do without it - raising staff awareness on providing service and hospitality.”

2. Basis Bay, Dato’ Praba Thiagarajah: “Business Sustainability and Making Green IT Affordable.”

4. TBWA \ TEQUILA Malaysia, Austen Zecha: “Creative Disruption as a Marketing Strategy for Business.”

Guests were treated to a special cocktail reception at Bossa Nova, Parkroyal Kuala Lumpur Hotel in celebration of this milestone.

More pictures on page 21.

Guests at the M4M A Toast to the 25th M4M Event!

3. Etiqa Insurance & Takaful, Hans de Cuyper: “Matching Cultures in a Joint Venture Between European and Malaysian MNCs - How to Have a Successful International JV.”

Interchamber at Sepang Racetrack

More pictures on page 20.

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mdbc event / ip update IP Workshop with Henry Goh & Co For World Intellectual Property (IP) Day this year, MDBC member company Henry Goh & Co held an IP Workshop entitled “Addressing Your Business - IP Concerns�.

This workshop featured discussion leaders taking guests through 5 specific topics: 1. Ownership vs User Rights

2. Exploitation & Licensing Issues 3. IP Enforcement Issues 4. Exporting Your IP Rights 5. Malaysian IP law reforms.

Prior to the workshop, a guidesheet with sample questions were sent to MDBC members. Members were also encouraged to send through any questions they may have prior to Guests at the IP Workshop with Henry Goh & Co

Discussion Leaders from Henry Goh & Co, from l to r: Azlina Aisyah Khalid, Dave Wyatt, Tham Sau Yin and Oon Yen Yen

the workshop so that the speakers could address these specifically during their discussions.

The guidesheet also helped members prepare questions for the workshop.

specific concerns of attendees, ultimately proving to be of greater value to members.

By utilizing this more informal and interactive discussion approach to the IP workshop, the discussion leaders were able to tailor their presentations to the

New IP Regulations Unveiled The Intellectual Property Corporation of Malaysia (MyIPO) announced amendments to the Trade Marks and Patents Regulations on 15 February 2011. Major changes of interest include: Official Fees A noticable change is a significant increase in official fees across the board by about 30% 60%. This is the first fee increase in more than 13 years for trade marks and 15 years for patents in Malaysia. It is hoped that the extra funds will help towards expanding the workforce and productivity of MyIPO that will ultimately translate into benefiting IP owners.

Expedited Examination There are now formal provisions for requesting expedition of examination of both trade marks and patents. For trade marks, such a request has to be filed

within four months from the initial application date, whereas for patents there is no time limit as such provided the application has already been laid open to public inspection and a request for examination has been submitted. In any event, the expedited process is not available at all for trade mark applications filed prior to 15 February 2011.

Justification for the expedited examination is required through a Statutory Declaration. There are various grounds on which expedited examination may be considered.However, in view of the considerable non-refundable official fee, it is not envisaged that expedited patent examination will be used frequently.

E-Filing In keeping with the digital age, MyIPO has put in place an online system to allow certain transac-

tions to take place electronically.

As an incentive, official fees payable for e-filing are given a token discount. The system is totally new and most agents have concerns on its reliability and capability, so there may be a lengthy transition period before the majority of applications are filed and prosecuted electronically.

Nevertheless, the first steps have been taken.

Trade Mark Prosecution There are some changes affecting the prosecution of trade mark applications. In a single trade mark application for each class of goods/services, there is a new official fee payable for the third and subsequent mark in a series of marks. An official fee is also now payable when an applicant requests for an ex-parte hearing to prosecute an application further when the Registrar maintains any objection previously raised.

Patent Prosecution Changes With a view to completing the formalities of an application as soon as possible, the Power of Attorney and statement of entitlement are now required to be filed with the initial application.

Otherwise, an adverse formalities report will be issued.

The term for requesting examination of a direct (non-PCT) application has been reduced to 18 months from the filing date.

MyIPO has advised that the previous two-year term can still be relied on for applications filed prior to 15 February 2011.

The next wave of IP law reform is expected to be in the copyright arena, with a Copyright Bill due to be tabled in the Parliament in March 2011.

Contributed by Dave A. Wyatt Henry Goh & Co

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NL in MY / NFIA / MDBC Penang The Netherlands, Your Gateway to Europe “Many of the advantages that Malaysian companies seek such as expansion into new markets, cost reduction and improved productivity and competitiveness can be realised by working with Dutch partners. Hence, more companies should seek to benefit from them,” shared Jan Soer, Deputy Head of Mission, Embassy of the Kingdom of the Netherlands to Malaysia.

Speakers at the “The Netherlands, Your Gateway to Europe” seminar

The Netherlands Foreign Investment Agency (NFIA), in cooperation with MDBC, the Netherlands Embassy, the Federation of Malaysian Manufacturers (FMM) and MDBC members: Holland International Distribution Council (HIDC), Loyens & Loeff and TNT, recently held a logistics seminar and networking reception at the Equatorial Hotel in Penang.

With the objective of helping Malaysian manufacturers and service providers move up the value chain and to penetrate new markets, this special seminar entitled The Netherlands – Your Gateway to Europe was held for local businesses.

Officiated by Penang State Exco for Internal Trade & Consumer Affairs, YB Tn Hj Malik Abdul Kassim, on behalf of the Chief Minister of Penang, the seminar was attended by companies from across Penang and Northern Malaysia.

This event helped to create exposure and awareness for Malaysian companies on the many opportunities available for transfer of technology, joint ventures and technical matchmaking as of18

fered by Dutch private and public sectors.

These opportunities offer significant, potential benefits for Malaysian companies in the fields of manufacturing, agriculture, life-sciences, green technology, renewable energy and logistics industries. An example of this would be in logistics, Malaysian companies would enjoy considerably lower cost and time savings by leveraging on the Dutch logistics infrastructure, which is regarded as one of the world’s best.

The seminar also highlighted the Netherlands’ attractiveness as an investment destination and its unique position as a gateway to Europe’s 860 million affluent customers.

The Netherlands offers many benefits and advantages including one of the lowest corporate tax rates in Europe at 25% (per annum), However, the lack of awareness and knowledge on the Netherlands and Europe in general has been a stumbling block which the seminar aimed to address.

“This seminar brings the information, market intelligence and cutting-edge Dutch technology and practices directly to Malaysia. Local businesses need not travel to the Netherlands on fact-finding trips which would be more costly and challenging,” emphasised Soer.

“As competition intensifies with the onset of globalisation, many Malaysian businesses are seeking ways to enhance operations and tap new markets. Event such as this provide exposure to Malaysian companies and we hope will spur them to move up the value chain and also adopt an international outlook,” shared O.K. Lee, Chairman of FMM Penang.

The event featured several key note speakers addressing various concerns pertaining to financial and legal matters,

logistics and the investment climate in the Netherlands. They included Dirk ‘t Hooft, Chief Executive Officer of the Holland International Distribution Council, Linnie Mackenzie, Area Director of Netherlands Foreign Investment Agency (NFIA), Eliënne de Vries of Loyens & Loeff and Gerry Power, Managing Director of TNT Express Malaysia.

“TNT is pleased to be associated with this initiative. We have a strong base in Penang and we believe that more Malaysian companies should start adopting an international outlook coupled with a greater focus on improving their competitive ability. International trade and transactions are now becoming part and parcel of everyday business,” said Power.

As part of the Penang seminar and fact-finding initiative, the small Dutch delegation also visited the TNT facility and several local manufacturers, with the aim to learn more about their requirements as well as how Dutch technology can improve their business, aside from exploring potential joint ventures and smart partnerships.

Pictures of the networking reception on the next page (bottom row).

Visit to the TNT facilities in Penang

netherlands embassy / nl in my IRO’s Holland Pavilion at OGA 2011

Steven Lee and Kenny Goh at the combined ERIKS - Econosto booth, showcasing the range of engineering products under the ERIKS group

Barge Master Director Jan-Paul van den Bos displaying the wave compensated platforms for the marine and offshore industry

IRO Managing Director Hans de Boer and Frames Sales Manager Denny van Hoof welcoming Ambassador Bekkers at the Frames booth in the Holland Pavilion

IRO, the branch association for Dutch suppliers in the upstream oil & gas industry, brought 8 Dutch companies to participate as a Holland Pavilion at the Oil & Gas Asia (OGA) 2011, the region’s top Oil, Gas and Petrochemical Engineering Exhibition which is organised by Malaysian Exhibition Services.

Frames, Barge Master, Van Aalst, Hobre Instruments, SAS, Jumbo, Orlaco and Airborne representatives were very pleased with the quantity and quality of the participants and the business opportunities created. OGA attracted 23,000 visitors.

Netherlands Ambassador Paul Bekkers hosted a cocktail reception for the IRO group and industry guests.

At the reception: Left: De Boer and Bekkers Above: Jan Soer with Dr Geok Yong Right: Oil & Gas sector guests enjoying their drinks

At the Penang NFIA reception: Gerry Power (TNT), Dirk ‘t Hooft (HIDC), Marco Winter (MDBC) and Linnie Mackenzie (NFIA)

Michelle Teoh (Randstad), SK Fong (USM) and Lily Chan (NCIA)

Philip Vincent (FMM), Agnes Seah (NFIA) and Glen le Clerq (Maica)

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MDBC Social 60+ Earth Hour

Up Close & Personal at Sepang

Tastes of Europe

25th M4M

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MDBC Social 25th M4M

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L e a din g th e u ps tr e a m oil & g a s in du s tr y w ith n e w te c h n olo g ie s a n d in n o v a tiv e s pa tia l con ce pts , F r a m e s h a s e x pe r ie n ce d u n pr e ce de n te d gr ow th . F ou n de d in 1 9 8 3 , F r a m e s h a s r e m a in e d a n in de pe n de n t c om pa n y . W h ile w e o pe r a te w or ldw ide , w e a r e h e a dqu a r te r e d in T h e N e th e r la n ds w ith r e g io n a l o ffic e s in G e r m a n y , U S A , M a la y s ia , A bu D h a bi, B r a z il a n d I n dia .

Frames offers Design, Fabrication, Supply and Guarantee of complete process and control systems and packages to the upstream oil & gas industry including FPSO, SPAR, TLP, Semisub, Fixed Platform, Monopile etc. production facilities. In addition to the system supply, Frames provides the field support personnel to effectively integrate and/or start-up the system in client's plant on the jobsite.

The Frames Group consists of four primary technology centers each providing engineered and custom build packages: F low c on tr o l & s a fe g u a r din g • Wellhead Control Systems • Subsea Hydraulic Shutdown Systems • Hydraulic Power Units • Hydraulic Cargo & Ballasting Systems • Integrated Valve & Control Packages • Valve Automation & Control • Chemical Injection & Distribution Systems • Methanol Injection & Distribution Systems • Workover Control Units • Services & Commissioning G a s a n d liqu id tr e a tm e n t s y s te m s • Gas Treatment Systems (Low Temperature Separation, Glycol, Amine, Alumina, Silica Gel, Molecular Sieves) • Glycol Regeneration Systems • Amine Regeneration Systems • Methanol Recovery Systems • Glycol Desalination Systems • Overhead Vapor Combustor Systems • HC Liquid Treatment Systems (Alumina, Molecular Sieves) • Heater Systems • Fuel Gas Conditioning Systems S e pa r a to r s & in te r n a ls • (Skid-mounted) Multi phase Separators • Production, Test & Filter Separators • Scrubbers • Slug Catchers • Skimmer Tanks • Closed Drain Vessels • Coaslescers S w e e te n in g a n d s pe c ia liz e d g a s pr o c e s s s y s te m s • Sour Gas Treatment • Desalination of Glycol & Amines • Specialized Gas Treatment Systems H ea t ex cha ngers • Shell- & tube Heat Exchangers • Air-cooled Coolers • Pressure Vessels

L e a din g in O il & G a s T e c h n o lo g y

T F E I

F r a m e s H e a dqua r te r s P.O. Box 21 2380 AA Zoeterwoude The Netherlands +31 71 58 118 00 +31 71 54 144 84 info@frames-group.com www.frames-group.com

Frames Asia Pacific Sdn Bhd Unit A - 36 - 3, Menara UOA Bangsar 5 Jalan Bangsar Utama 1 59000 Kuala Lumpur

T +60 3 2284 0822 F +60 3 2284 9822 E j.mooijer@frames-group.com

STUDENT INTERNSHIP PROGRAM The Interns Interview - Anni and Olivia Olivia Nauta and Anni Zhou are pressed for time for this interview. The two students from Hanze University of Applied Sciences are working for Malaysian Exhibition Services (MES), the largest exhibition organiser in Malaysia and this is one of the busiest times for the company.

The MTA (Machine Tools) was their first show followed by the record-breaking Oil & Gas Asia (OGA). Asean Elenex / Industry Automation exhibition is up in July and in between, there will be launches for upcoming shows such as DSA (Defence) and the new Asia+ Medical.

Olivia, a 3rd year student Marketing Communication Management, works at the Marketing Department where she gets to assist with all event preparations, from managing the VIP program to proofreading the show preview and writing articles for the Show Daily. “After all the preparations, it is so special to see the show materialise; personally meeting contact persons behind the emails, checking if banners, sponsor logo’s and signages are in the right places and welcoming the VIPs, there are many tasks to such events!” beams Olivia.

SIP Briefing “MDBC SIP students are knowledgeable, eager to learn and hard working students with pleasant personalities. They have proven to be of great value to our organisation and have added fun to the working atmosphere.”

Anni & Olivia at the Holland Pavilion at OGA

Anni, also a 3rd year student Marketing Communication Management, is active within the Operations Department, which is dealing with contractors and the build-up of the exhibition.

“I am responsible for registering all the contractors before the show starts. It is really interesting how the contractors build their stands in just three days; some of the booths look so nice, it is amazing!” Anni explains.

During these hectic times, the students enjoy their friendship with colleagues in the office.

Outside of work, they travel and see as much as they can, “Especially Malaysian islands such as Perhentian have captured us; the beaches and water are so clean!” they conclude in unison.

This was probably one of the best testimonials ever made on the MDBC Student Internship Program! This positive statement was made by Tom ter Horst, Communications Officer at the European Forest Institute (EFI), during the SIP Briefing on 2 June for interested MDBC members.

EFI has had several interns over the past two years.

from left: Tom, Jolande and Dennis sharing their experiences with the audience

panies can expect in terms of requirements, MDBC’s management role and the benefits of having a Dutch intern. Four current student interns also explained their projects: Vincent Klomp (EFI), Stephanie Zuure (Sime Darby), Amy Petiet (Uhrenholt) and Maurits Vis (Eurogain).

Dennis de Witt, Company Secretary for Eurogain Consulting, also shared his experiences. A first-time partner in the program, Eurogain currently works with three interns from financial and marketing backgrounds.

Representatives of 20 MDBC member-companies attended the briefing, which started with MDBC’s new SIP Coordinator Jolande Jonge Poerink covering the process of the program, inclusive of what member com-

After the presentations, all current interns (around 40) were invited for drinks and refreshments with the interested MDBC member companies.

The Intern Interview - Marlies de Boer Marlies de Boer, a final year Financial Services Management student at Windesheim University of Applied Sciences in the Netherlands, is currently doing her internship with Getronics Asia Pacific. Getronics is one of the leading ICT service providers in the world. They are experts in workspace management services, connectivity, data centers and consultancy.

According to Marlies, “My assignment is to help set up the newly

created Business Control Department. I have to apply various materials and concepts covered during my studies.” “I also conducted ­­ interviews with the Management of Getronics. Their ability to summarize and simplify complex concepts and the sharing of their experience was a big eye-opener,” Marlies added.

In addition to applying her classroom experiences to a real world business environment at a well established international

l to r: Frank le Galleu (Business Controller), Elise de Haan (Global Client Management MDBC Intern from Hanze), Marlies and Kamala Subramaniam (Business Control Assistant)

company, Marlies has had the opportunity to get familiar with the Asian culture. Venturing out of the city, she is set on exploring the local islands and “must do” experiences including trips to Batu Caves, Melaka and the Elephant Sanctuary. “After com-

pleting my assignment, I will travel around Asia for 6 weeks.

I’m going to Vietnam, Sabah, Sarawak and Bali where I hope to get my PADI diving license. This will make my learning experience in Asia complete!” Marlies concludes.

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shape your world of work

Today’s business environment is competitive and ever-changing. The need for best people, improved productivity and outsourcing of HR-related activities in the workplace is increasing. Randstad’s vision is to meet these demands by leading the industry in ‘Shaping the world of work’ and offering a complete range of solutions that cover every aspect of HR services — from staffing, recruitment and executive search to HR consulting.

Through our continued commitment to providing recruitment & HR experts for every market and industry sector in Malaysia, our mission is to help people to find the right career moves and businesses to connect with the best talent in the market.

With over 15 years’ experience supporting the needs of Malaysia’s diverse employers, our expert consultants have the know-how to support your recruitment requirements across: • Accounting • Banking & Finance • Business Support • Construction, Property & Engineering • Contact Centre • Executive • Information Technology • Oil & Gas • Sales & Marketing If you want to work with a recruitment partner who understands the true value of your business is your people, contact the Randstad team on +60 3 2036 6666 or visit www.randstad.com.my — and start shaping your world of work.

eu EU helps local SMEs Move Up Biomass Value Chain

available biomass feedstock into green products.

In Europe alone, biomass accounts for almost 70% of all renewable energy and this is further supported by 800 solid biomass power plants already in place across the region in 2010.

The project also promotes collaboration between industry members, research institutions and universities, and government agencies in Malaysia to address its inconsistent biomass supply issues and unlock its wealth creation potential.

The EU-Malaysia Sustainable Production of Biomass Initiative (Biomass-SP), a development cooperation project funded by the European Union (EU) under the SWITCH-Asia Programme aims to develop the biomass industry in Malaysia based on the principles of sustainable consumption and production (SCP).

A similar pattern is also found in other countries rich with biomass resources such as Brazil, Canada, China, India, Indonesia and Thailand, where substantial investments are made in biomass renewables such as nonenergy crops, agricultural waste, forestry residues, municipal solid waste (MSW), industrial waste, etc.

As countries begin to put a higher target for renewable resources in their energy mix, biomass has been identified as one of the major resources for energy which meets these growing ‘green’ aspirations.

In Malaysia, the biomass industry is gaining attraction, but at a slower pace. Being the second largest producer of palm oil, it is widely recognised that the country has what it takes to accelerate the conversion of its readily

To achieve this, the project is running an initiative called the EUMalaysia Biomass Entrepreneurs Nurturing Programme (EUMBENP). Altogether, 50 SMEs will be selected to receive complimentary coaching services related to biomass commercialisation and link to the EU value chain.

The coaching services include grant and loan application opportunities, technology commercialisation, EU business partnership and green procurement standards, clean development mechanism (CDM), carbon footprint measurement and ecolabelling, ISO 14001 environmental management standards (EMS), etc.

According to the Ambassador and Head of Delegation of the EU to Malaysia, Vincent Piket, this initiative is an excellent way to foster ties between Europe and Malaysia. Piket said, “There are so many opportunities for Malaysian SMEs to meet the demand in the EU. Many industries in Europe are using renewable energy to power their industries. Things such as wood pellets are highly needed and Malaysia has the raw materials to create them pillared on the principles of sustainable production.”

In line with the EU vision to promote climate change mitigation and sustainable development, environmental enhancement is given utmost priority in the proj-

ect. Selected SMEs will receive 50% subsidy to implement ISO 14001 in their operation, while the project also champions carbon footprint measurement initiative for eco-product manufacturing companies.

Under its capacity, the BiomassSP also has a pool of investors keen to fund biomass power plant projects where they can generate carbon credits to sell under the clean development mechanism (CDM).

Biomass-SP Technical Advisor, Dato’ Leong Kin Mun said, “In its first year, the project has reached out to an estimated 500 biomass stakeholders from various levels of biomass supply chain who participated in the road show seminars held across Malaysia.

We are aiming to tap into finding emerging SMEs and we hope to get a diverse pool of biomass SMEs on board so everyone can benefit from the project via the multiplying effects.”

So far, Biomass-SP has received more than 100 applications from SMEs to participate in the EUMBENP and 44 have been selected to receive complimentary coaching under the initiative.

The programme will help the SMEs to develop the links of biomass industry locally and internationally and coach them to implement sustainable production green business models in their biomass commercialisation activities.

The project hopes that more Malaysian SMEs will take heed and get on the biomass band wagon to further spur the growth of the green technology sector in Malaysia, while at the same time contribute to the global climate mitigation effort and create social profit to the environment.

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MY in nl The Asian Challenge NL EVD International, under the Dutch Ministry of Economic Affairs, Agriculture and Innovation, organized the annual Asian Challenge to allow Dutch entrepreneurs discover opportunities in dynamic Asian markets.

This year’s Asian Challenge focused on SME entrepreneurs that are interested in broadening their horizons. The Challenge offered information about the opportunities, trends and pitfalls in the Asian markets. Advice about market opportunities for SMEs or their products was also shared along with contacts with agencies, networks and potential business partners.

Essentially a 2-day networking event spread out over 18 and 19 May in Amsterdam and Zaandam, the Netherlands, the Challenge also featured presentations and discussions on the following: * Strategic Market Approach: From Threat to Opportunity

All Things Malaysian

* Business Culture: Cooperation between Yin and Jan * Japan: Business as Usual? * The Importance of Free Trade Agreements with Asia * Retail: How to Reach Asian Consumers? * Port Development: Supply and Logistics * The Largest Continent Offers Unprecedented Opportunities * Opportunities for the Creative Industry in Asia * Horticulture: The Usefulness and Necessity of Cooperation

ALL THINGS MALAYSIAN is a 308page book published by Tourism Malaysia, Netherlands, comprising of 24 fascinating short stories written by Dutch nationals from all walks of life – from historians to virtual artists, engineers, writers, correspondents, travel promoters to ordinary men and women from different parts of the Netherlands.

One thing they all have in common is their experience living and working or simply visiting Malaysia.

The short stories cover a variety of interesting topics that include personal impressions of the country, its people and places.

The idea was mooted by Malaysian Ambassador to the Netherlands, Dato’ Dr Fauziah Mohamad Taib who is the editor of the English version of the book. Janita Baan is the editor of the Dutch version, Alles wat Maleisisch Is. The Honourable Mayor of Wassenaar, drs J.Th. Hoekema officially launched the book on 1 June.

The Malaysian Dutch Business Council attended the event. The MDBC information booth provided an opportunity for Executive Director Marco Winter to advice interested visitors on How to do Business in Malaysia.

Nearly 200 corporate, government and diplomatic guests attended the Asian Challenge.

Irene Reydon Malaysia Promotion

Marco Winter and Bart Beltman (Head of Economic Relations, Netherlands Embassy) representing Malaysia at the Conference

Matthijs van den Broek (Business Trends Asia) and Linda van den Broek (Exportadvisering) at the MDBC booth

Full house at the plenary session on strategic market approach

Marco with Marcel Knoors (NL EVD International) and Kees Brouwer (Amsterdam Chamber)

Irene Reydon of Malaysia Promotion and Reydon HR in the Netherlands provided information on Malaysia during a large SIFE (Students In Free Enterprise) gathering at the The Hague University last May. She was assisted by Pim ten Hoorn of the Netherlands-Malaysia Association. The SIFE meeting and debating competition attracted 500 students, teachers, alumni and business people.

The winner of the competition earned a trip to Kuala Lumpur for a worldwide SIFE meeting in October.

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www.exact.com

Being there for your business Value creation comes from valued partnerships Exact Software (M) Sdn Bhd A-6-1 & A-6-2 Northpoint Mid-Valley City No. 1 Medan Syed Putra Utara 59200 Kuala Lumpur Telephone: +603 2081 6888

mdbc card Have you used your Card lately?

The MDBC Card

MDBC Members are able to enjoy quite a variety of benefits with the MDBC Members - for - Members Card Program. No other Business Council or Chamber of Commerce in Malaysia offers its members access to these benefits.

With over 10 different industry sectors and a wide range of companies represented in the pro-

gram, members can find special discounts and services for everything ranging from Cosmetics & Pharmaceuticals to the ever popular Food & Beverages and even Logistics.

Unlike loyalty card programs, we do not at any time collect personal information or track the usage of this card by our members. Initially conceptualized as

a card by and for members, we have kept true to this idea and designed the program in such a way that it would enable us to help improve business and cooperation among our members.

Each MDBC member company can expect to receive a membership card(s), depending on membership category (gold, silver, orange or individual). If you have not yet received your card please let us know.

To find out more information about the special discounts or services currently offered by program participants, please check out the MDBC website at: www. mdbc.com.my

MDBC CARD SECTOR SPOTLIGHT ICT: Exact Software

Exact Software is offering a 25% discount on software licenses for MDBC Members.

The M

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MDBC PREMIUM PARTNERS 2011

M A L AY S I A

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www.tbwamy.com

Some see this as trash, visionaries see environmental change.

Who would have thought that waste from our paddy fields could make a global impact?

Well, the visionary mind of a Malaysian scientist did, by discovering a revolutionary method of producing Aerogel using rice husks.

Aerogel is a high-tech insulator material that can help reduce energy consumption, but its high cost limited its use. This is where the discovery becomes such a breakthrough.

Malaysian Aerogel or Maerogel costs 80% less to produce, making it so affordable that it can be used commercially.

At TBWA-TEQUILA, we commend this effort to see beyond what others see. It’s an inspiring example of Disruption, our agency’s tool to help our clients discover new possibilities to seek a better way forward.

It is a practice that helps us change the rules. A working methodology and a life view philosophy. It is the art of challenging conventional wisdom and overturning assumptions that prevent us from imagining visionary ideas. Disruption is a necessity for growth and a bigger share of the future. For every brand. In every category.

If you’d like to see how we can help your brand disrupt your category, call Aaron Cowie at 012-201 3887 or email him at aaron.cowie@tbwamy.com. He’ll help you see things differently.

tbwa The evolution of the corporate website: five strategies for integrating social media. Six if you include no integration.

Your company’s website is not the animal it was five years ago.

Whether through the incorporation of a simple sharing mechanism or some more sophisticated form of customer collaboration, the Corporate Website is undergoing a major transformation.

Here are five strategies for integrating this thing called Social into your website, in order of increasing complexity and effectiveness.

1) Social linking Social linking is exactly what it says it is. The by now ubiquitous and rather simplistic process of linking users to your company’s social media assets (Facebook page, Twitter profile, Wordpress blog, Youtube channel). While any attempt to engage our customers in the social channels must be commended, Social Linking is in fact less effective

than we might want. The primary reason for this is that you’re actually sending users away from your site, often to a third party property. And then you have to figure out how to get them back to your site.

2) Social aggregation / curation Instead of sending users away from your site to various social media assets, Social Aggregation describes the process of sucking interesting information back into your site - think widgets and Tweet rivers. By curating information or conversations that are happening around your product or service you’re able to harness the power of peer-to-peer influence right there in your website - where the product or service lives.

3) Social publishing A deceptively simple but powerful strategy for harnessing the power of peer-to-peer authority. The humble “share” and “like” buttons allow for the organic dissemination of relevant information from your website within

5 Ways to Integrate Social Media to Your Site personal networks. By including trackable, shortened URLs, you’re not only bringing users back to your site on the basis of a very powerful “friend” recommendation, but you can track where they came from too.

4) Contextual sharing Part social aggregation, part social publishing, contextual sharing describes a scenario in which a user is able to observe their friends’ activity around a product or service. Amazon, for example, uses Facebook connect curate reviews of their merchandise. So if I log in to Amazon using my Facebook account, I am able to see not only anonymous reviews of the books I might want to purchase, but also more importantly, which of my actual friends has bought the same book (and presumably written a review).

5) Unification For us this is the holy grail. Imagine that there is no corporate website, or not as we know it, anyway. Our company’s digital

presence is an amalgamation of all of the above. There’s no distinction between website proper and so-called social media assets.

My experience of the product or service on offer is based on my own journey along the trail social bread crumbs that I happen to be following at any given point in time.

Finally, in creating digital strategies we always try to remember that while product information is important, what’s even more important is the people who have bought and are already using that product or service. Once we accept this, we are able to leverage their (hopefully) positive influence to bring people to our site, rather than merely disseminating our brochure-ware into the social ether in the hope that it might do some good.

Contibuted by: Stuart Godwin, Digital Creative Director

green board Protecting the planet is an essential part of our Corporate Responsibility strategy. As a transport company, we cannot ignore our impact on the environment. Our business – transporting goods by trucks and airplane – makes us a key contributor to CO2 emissions that harm our world. In fact, the transport sector as a whole accounts for ca 18% of global CO2 emission output.

Our commitment, called Planet Me, is a holistic environmental programme focused on dramatically improving the carbon efficiency of our global operations and engaging our employees through e.g. driver training. Our extended network of suppliers and subcontractors as well as governments and NGOs is joining us in our efforts.

Our ambition is to become the world’s first zero-emission transport company. Zero signifies where we want to be in the future: operating zero-emission buildings and depots, managing a fleet of zero-emission vehicles, improving our City Logistics operations, leasing only zero-emission company cars – ultimately, zero carbon output in everything we do.

Planet Me is comprised of three focus areas: * Measuring and monitoring our CO2 performance * Improving the CO2 efficiency of our core operational activities * Engaging our employees to adopt sustainable behaviour at all times In 2010, Express published its target to improve the CO2 efficiency index (CO2 target) by 40% by 2020, compared to the 2007 baseline year.

So far, our efforts are made a good start. In 2009, total “own”

CO2 emissions were 983 ktonnes, compared with 1,108 ktonnes in 2008. In fact, we have reduced our own CO2 emissions by 11% since 2008. There’s still a long way to go, but the commitment is there and we are on our way.

Although we operate in an industry that is a key contributor to CO2 emissions, we care very much about the global environment. We are working on a number of specific initiatives that are tackling our emissions head on.

Two of these initiatives are as follows: City Logistics Our aim with City Logistics is to deliver smart zero emission solutions to customers in city locations and to improve sustainability in inner cities by reducing emissions, daytime noise and congestion while protecting and growing TNT’s value.

* Mobile Depot - where independent TNT supply chains are integrated to better optimise TNT’s networks. The Mobile Depot is loaded at a hub outside the city and transported directly into the city centre, from where last-mile deliveries are covered with zero emission transport, such as electric tricycles or electric vehicles. * TNT High Street - where parcels being delivered to TNT Express’ key lifestyle customers located in the same “fashion high streets” in major cities are consolidated and delivered using electric vehicles to reduce the number of visits, save time and reduce emissions.

Green Buildings Our new corporate head office, TNT Centre, located at Taurusavenue in Hoofddorp, near Amsterdam, is our blueprint for sustainable building in the future. From

TNT & Planet Me the start, our objectives for the new office were clear: * to create an open, flexible and inspiring work environment * to design and construct a sustainable office as tangible proof that TNT is serious about its ambition to significantly reduce CO2 * to lower costs Completed in early 2011, the new office lies at the heart of our committed, responsible and ambitious organisation. The building, in which visiting partners and colleagues from all over the world can work and connect everywhere throughout the building, will play an important role in helping the new Express organisation reach its goals.

Five projects are currently being piloted in a number of European cities: * TNT Bundling - where deliveries into inner city areas from various independent TNT entities are “bundled” together in a depot on a city’s outskirts before final delivery into the city centre. * City Distribution Centre - where third parties with a limited number of day-time inner-city stops deliver their goods to a TNT depot outside the city boundary and whereby TNT Express acts as a subcontractor to complete the “last mile” delivery. * Innight Distribution - where TNT Express volumes are shifted from day to night, decreasing day-time congestion and allowing customers more time during the day to focus on core activities.

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new members

Endemol Malaysia Entertainment Group

Holiday Inn Melaka

HQ Pack Sdn Bhd

Hyva Malaysia Sdn Bhd

B - 20 - 01 Northpoint Office Midvalley City 59200 Kuala Lumpur

Jalan Syed Abdul Aziz 75000 Melaka

28 Jalan Mega 1/5 Perindustrian Nusa Cemerlang 81550 Gelang Patah Johor Bahru

Lot No 3, Jalan 3/37A Taman Bukit Maluri Kepong 52100 Kuala Lumpur

Tel: 603 - 2282 1809 Fax: 603 - 2288 1809 Email: Elena.Kersey@endemol.com Website: www.endemol.com

Tel: 606 - 285 9000 Fax: 606 - 285 9111 E mail: welcome@holidayinnmelaka.com Website: www.melaka.holidayinn.com

Tel: 607 - 554 5678 Fax: 607 - 554 5678 E mail: erwin.gravenberch@hqpack.nl Website: www.hqpack.nl

Tel: 603 - 6274 7319 Fax: 603 - 6274 7475 Email: sales@hyva.com.my Website: www.hyva.com

Corporate Representatives: Gerald Smith, Managing Director Elena Kersey, Digital Media Manager

Corporate Representatives: Christoph Voegeli, General Manager Rizwan Izham, Director of Sales & Marketing

Corporate Representative: Erwin Gravenberch, Managing Director

Corporate Representative: Arthur Van Welzen, Managing Director

Business Activity:

Business Activity:

Business Activity:

Business Activity:

Endemol is one of the largest producers of television in the world with more than 80 companies in 31 countries. Endemol has a library of over 2,000 television formats and is the producer behind hit shows such as Big Brother, Deal or No Deal, Wipeout, Fear Factor and many others.

Holiday Inn Melaka is the city’s freshest hotel with 275 rooms including suites in a gleaming 20-storey white tower, the strikingly modern hotel is a relaxing base to explore the Portugueseinfluenced and UNESCO- listed Heritage city.

For more than twenty-five years HQ Pack provides solutions for packaging problems for highvalue, high complex industrial products. HQ Pack develops and produces a diverse range of packaging from prototype to product series and from less complex covers to highly complex packaging made of wood, cardboard, metal and plastic.

Globalisation provides opportunities and challenges, rightly so HQ Pack acknowledges that a reduction of barriers bring on the demand for increased speed of product and knowledge exchange with their Asian customers. To meet this increasing demand HQ Pack Sdn Bhd was incorporated in November 2010, fully equipped with ISO 14644 class 6 class cleanroom facility to meet the high expectations from incumbent and developing semiconductor industry.

Hyva Malaysia is part of the Global Multinational Hyva Group headquartered in the Netherlands. They provide the customer with a full range of innovative solutions for lifting, loading, stacking and tipping operations, mainly used on trucks and trailers for the road transportation industry in on and off road applications.

It is one of the leading producers of entertainment and games for digital platforms in the world.

In Malaysia, Endemol Malaysia Entertainment Group operations as a regional production hub, producing new content for Asian markets as well as localizing Endemol’s international formats for Asian audiences.

Located on a stylish waterfront of the Straits of Melaka, it is conveniently next to the city’s main shopping and historical interest places and as well as business and entertainment hub.

It offers leisure & corporate guests alike the perfect place to relax in comfort or conduct business with ease while providing conference delegates the perfect retreat.

Hyva Malaysia can assist you with the following products: Hyva Telescopic Cylinders for tipping trucks and trailers; Hyva Underbody Cylinders; Hyva Cranes (as well for FFB evacuation); Hyva Hook Lift; Hyva Skip Loader; D’Hollandia Tailgates; George Fischer 5th wheels, Liquid Road Tanker Equipment; BPW Trailer Axles; Groeneveld auto greasing systems.

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new members / membership exchange

The International JAG Entertainment & School @ ParkCity Design Sdn Bhd

MACRI

Symphony HRS Sdn Bhd

No 1 Jalan Intisari Desa ParkCity 52200 Kuala Lumpur

Level 8 Pavilion 168 Jalan Bukit Bintang 55100 Kuala Lumpur

A - 28 - 10 Menara UOA Bangsar No 5, Jalan Bangsar Utama 1 59000 Kuala Lumpur

Pusat Dagangan Dana 1 Jalan PJU1A / 46 Petaling Jaya

Tel: 603 - 6280 7086 Fax: 603 - 6080 8749 Email: info@isp.edu.my Website: www.isp.edu.my

Tel: 603 - 9205 7623 Fax: 603 - 9205 7788 E mail: info@jatragroup.com Website: www.jatragroup.com

Tel: 603 - 2284 7028 Fax: 603 - 2284 7028 E mail: ramesh@macri.com.my Website: www.macri.com.my

Tel: 603 - 7841 8000 Fax: 603 - 7841 8008 Email: audrone.pakalnyte@symbpo.com Website: www.symphony.com.my

Corporate Representatives: Andrew Dalton, Principal Christopher Bell, Executive Chairman

Corporate Representatives: James Alexander Ali, CEO / MD Norrazak Ismail, Director

Corporate Representatives: Ramesh Pillai, Executive Secretary Mohan, Honorary Secretary

Corporate Representative: Audrone Pakalnyte, HR Manager

Business Activity:

Business Activity:

Business Activity:

Business Activity:

The International School @ ParkCity is unique in its setting and convenient location. We offer an appropriate and challenging program of study, broadly based upon the National Curriculum for England, whilst incorporating the flexibility to effectively respond to global change.

Owner and Founder of JAG Entertainment & Design, James Alexander, ventured into the Malaysian market in February 2009. Incorporated in Malaysia and based in Kuala Lumpur, JAG Entertainment & Design is a part of the James Alexander Group (JAG), a multinational company that has a range of diversified interests from concept design, planning and development consultancy for theme parks, hotels and restaurants to creative development and production for events and entertainment.

It’s footing in the Malaysian entertainment scene started with its collaboration with Enrich Malaysia Airlines on the execution of the latter’s Music Indulgence series of events with an array of world - renowned artists that include Diana Ross and Michael Buble.

The Malaysian Association of Creativity and Innovation (MACRI) promotes creativity and innovation through forums, talks and seminars. MACRI also provides advice and linkage for innovation development (ie prototype, funding and commercialization), advice on the protection of innovation via the IP system and conducts training on creativity and innovation for human capital development.

Symphony House is an Industry leading provider of HR BPO Services encompassing Employee Services, Payroll Processing, Tax Compliance and System Integration.

It is a place where internationally-minded and culturally aware students are encouraged to pursue both academic excellence and personal development, thus enabling them to take a leading role in tomorrow’s ever-changing global community. We shall ensure that all children are fully aware of their social responsibility by including global awareness issues as a prominent part of the programme of study. Through the partnership of child, parent, school and community, we can and will make a real difference.

Over the last 10 years, the company has deployed and operates its HR Solution across 18 countries in Asia Pacific, supporting over 50,000 employees emcompassing relationships with many of the worlds’ leading corporations in technology, banking, automotive and supply chain.

The solutions are based on a centralized operating model leveraging lower cost in Asia economics with highly localized employee services in each specific country and industry supported.

37

Drinkers of the world, unite.

Everywhere you go, you find the familiar sight of people savouring their Heineken, clanking the green bottles in merriment. Found in over 170 nations, Heineken is the world’s No. 1 international premium beer. So come, the rest of the world awaits you.

board of directors MDBC Board of Directors Dato’ Jaffar Indot (Jepamajosa Sdn Bhd), Chairman Mr. Bas van den Berg (Dutch Lady Milk Industries), Vice Chairman Mr. Remco Koster (Woodwing Asia Pacific Sdn Bhd (MSC)), Treasurer Mr. Marco Winter, MDBC Executive Director Mr. Jack Ang (Markant (M) Sdn Bhd) Dr. Geok H. Yong (Shell Global Solutions) Mr. Jan Soer (Embassy of the Kingdom of the Netherlands) Datuk Merlyn Kasimir (former CEO of Matrade) Ms. Sandra van Hellemond (quality people asia) Mr. Jan-Willem Smulders (AQ Services International) Ms. Barbara Voskamp (Voskamplawyers)

Honorary Board Member H.E. Mr. Paul Bekkers, Netherlands Ambassador

MDBC Patrons Y.B. Dato’ Sri Mustapa Mohamed, Minister of International Trade & Industry Y.B.Tan Sri Rafidah Aziz, Member of Parliament

calender of events Tuesday 21 June Members-for-Members at City Golf: “Enhance your Representation”

2.30 pm

Tuesday 21 June MDBC / TNT Virtual Golf Championships City Golf Bangsar Shopping Center

6.00 pm

Thursday 30 June EUMCCI-MDBC VIP Luncheon with YB Dato’ Sri Peter Chin, Minister of Green Technology

11.30 am

Thursday 21 July Members-for-Members on Innovation with UNIK

9.30 am

August (t.b.c.)

The I.T. Frontier - Workshop

Malaysian Dutch Business Council MDBC @ The Gateway The AmpWalk, Lot 2.01, 2nd floor, 218 Jalan Ampang 50450 Kuala Lumpur Tel : 603 - 2163 4933 Fax : 603 - 2163 4934 Email : info@mdbc.com.my Website : www.mdbc.com.my

Tuesday 13 September Human Resources Forum

November (t.b.c.)

MDBC 15th Anniversary Dinner with the Sustainability Awards 2011 MDBC members will receive personal invitations for the above functions by email once all details are confirmed. All events to be reconfirmed.

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