MDBCONNECTS 2014 - 2

VIP VISITS MANY NEW MEMBERS

Makers & Drivers of Business & Commerce

KDN No. PP11067/12/2012 (031173)

MDBCONNECTS CONNECTS WITH THE CONNECTORS

SAMHOUD CONNECTS ISSUE: 2nd edition 2014

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CONTENTS MEMBERS

COMMUNITY

MDBC EVENTS / 11

embassy news /21

Interchamber with MABC Visit to The Star Media Hub Update on the Business Environment Selangor Special Event with Jan Peter Balkenende Shell New Lens Scenario Learn About the PDPA with Skrine

EU / 29

MEMBERs news / 17

DIALOGUE

SOCIAL / 36

IT STARTS WITH A DREAM / 31

NEW MEMBERS / 38

BIG STORY

/13

STUDENT INTERNSHIP PROGRAM / 25

/2 /25

lEARN ABOUT THE PDPA / 33

Inside look / 22 Dutch Innovation/ green board / 35

your high performance team Randstad is a Fortune Global 500 Company and one of the world’s largest recruitment & HR services organisations. We are passionate about matching people with companies that will develop their potential and matching companies with people that will drive high business performance.

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MDBC - March 2013.indd 1

20/3/2013 10:46:31 AM

Let’s Light up our cities with a cLeaner source of eLectricity.

We all need electricity. Whether it’s to light up the local football match or warm the half-time drink – it’s an essential part of powering our lives. Shell is helping to deliver natural gas to more countries than any other energy company. When used to generate electricity, this natural gas emits around half the CO2 of coal. It’s one of the most abundant sources of energy available today and, with our continued innovation, it could provide us with cleaner energy for around the next 250 years. And it’s one of a number of different sources of energy we’re investing in to power and sustain our lives today and into the future. Let’s broaden the world’s energy mix.

search: shell Let’s go

Let’s go.

To explore interactive stories on innovation in energy on your iPad, scan the code or search ‘INSIDE ENERGY’ in the App Store.

first impressions of the new chairman Time has a way of moving quickly and before you know it, months if not years have passed you by. It seems just like yesterday that I was approached by Marco Winter and H.E. Harry Molenaar (the Ambassador of the Netherlands), to consider taking up the post of Chairman of the MDBC. That was some eight months ago, and I still recall the lunch meeting with Marco and H.E. Harry Molenaar at a café in Ampang. The meeting went well; I immediately felt comfortable with the two gentlemen, especially by their informal and open approach – a Dutch disposition I have been accustomed to during my 30 years with Shell. I also consulted my predecessor, the late Dato’ Jaffar Indot, and following this meeting and with the strong support of my wife, I agreed to accept the Chairmanship of the MDBC, effective January 2014.

The first six months have been a continuous learning experience for me. I had not realised just how active the MDBC is. When I first met Marco, I was persuaded by his assurance that it would not be that taxing on my time, with only about six meetings a year.

On hindsight, I think Marco had somehow forgotten to advise me of the many events that MDBC and the Dutch Embassy organise,

not to mention the many emails that I have to attend to as well. The latest saga with the EUMCCI has also been quite challenging.

So it goes without saying that after only six months in office, MDBC have taken up more of my time than I had envisaged.

Having said that, I must however confess that I do find all these organised events and interactions very interesting, informative and dare I say, refreshing. Indeed, MDBC has opened a new window; a window that adds a new dimension to my life. As the saying goes, one doesn’t stop learning, no matter how old or how much one has travelled the world. My 30 years journey with Shell started in Miri, Sarawak where I spent almost 15 years, and then to Holland twice, spanning a period of 3 years in Assen, and 4 years in The Hague.

So I have been widely exposed to the Dutch and do appreciate the culture and some of the idiosyncrasies of the Netherlanders. I do miss the beautiful Dutch spring blooms, especially the tulips at Keukenhof, but I can’t say I miss the Dutch cold and wet winters that chill you to the bones. My time in Shell also took me to mystical Cairo where I headed Shell Companies in Egypt for almost 3 years, before retiring in 2008. After 5 years of retirement from Shell, I am happy to resume

my interaction with the Dutch fraternity and their business partners, through MDBC. I am still considered a newcomer, being shown the ropes by Marco and the MDBC Board members.

Thanks to Malaysia’s sustained economic growth, the positive bilateral economic relation, the excellent working relationship we maintain with the Netherlands Embassy, government agencies, trade organisations, and last but not least, all of you - our invaluable member companies and our wide network, I have no doubt MDBC will continue to grow from strength to strength.

As with previous years, we have in store another full calendar of events for 2014, so I look forward to meeting more members during the next few months.

Zainul Rahim, Chairman

MDBC BOARD OF DIRECTORS Zainul Rahim Mohd Zain, Chairman Hibiscus Petroleum Berhad

Datin Sandra van Hellemond QPA Sdn Bhd

Mr. Remco Koster, Vice Chairman Woodwing Asia Pacific Sdn Bhd

Ms. Barbara Voskamp VoskampLawyers

Mr. Michael Brouwer, Treasurer Silverstreet Malaysia Sdn Bhd

Dr. Wim Botermans RB Lifescience Sdn Bhd

Mr. Marco Winter MDBC Executive Director

Mr. Rahul Colaco Dutch Lady Milk Industries Bhd

Ms. Anne de Graaf Netherlands Embassy

Mr. Jacques Hartman CEVA Logistics (Malaysia) Sdn Bhd

Datuk Merlyn Kasimir Former CEO of Matrade

Honorary Member of the Board:

Mr. Jack Ang Markant (M) Sdn Bhd

H.E. Mr. Harry Molenaar Netherlands Ambassador

MDBC Patrons: Y.B. Dato’ Sri Mustapa Mohamed Minister of International Trade & Industry Y.Bhg Tan Sri Rafidah Aziz Patron, Malaysia-Europe Forum

Malaysian Dutch Business Council Unit 808, 8th Floor Wisma Lim Foo Yong 86 Jalan Raja Chulan 50200 Kuala Lumpur Tel : 603 - 2722 8335 Fax : 603 - 2141 8335 Email : info@mdbc.com.my Website : www.mdbc.com.my

MDBCONNECTS · 2ND ISSUE 2014

7

LEADING IN OIL & GAS TECHNOLOGY

From the Frames headquarters in The Netherlands and our international offices, we have been supporting clients in the worldwide upstream oil & gas industry with custom-made integrated solutions since 1983.

Our portfolio ranges from safeguarding and control equipment to complete coverage of the separation train, through to advanced oil, water and gas treatment systems

such

as

dehydration,

sweetening

and

fractionation. In short, we offer a portfolio from well to pipeline; for offshore, floating production and onshore.

Through our office in Kuala Lumpur, established in 2008, we provide direct support to our regional clients and maximize the potential of the local supply chain.

Combining extensive experience with state-of-the-art technology enables us to create innovative systems & solutions, solving all challenges presented to us by our clients. Some telling examples of such solutions are an optimized

separation

train,

multi-story

injection

package built in Malaysia, or a modularized gas treatment plant incorporating Frames OVC速 zeroflaring technology. These type of solutions are in line with our vision to lead the strategic advancement in technology for global sustainable energy production.

Frames Asia Pacific Sdn. Bhd. T +60 3 2284 0822 s.polderdijk@frames-group.com www.frames-group.com

CALENDAR

AUGUST

SEPTEMBER

wed 27 / 3.30pM

Thur 4 / 6.30PM

Innovation Governance; How Top Management Organizes and Mobilizes for Innovation TBC

TBC

MDBC Virtual Golf Championships CityGolf

International Supernetworking Evening Capri by Fraser, Bangsar South

TBC

MDBC Annual HR Forum

October Thur 2 / 9.30AM

Asia Carousel - Focus on Malaysia The Hague, The Netherlands

TBC

Evening at the GAB Tavern GAB Tavern

TBC

Budget Briefing 2015 KPMG

NOTICE:

MDBC members will receive personal invitations for these functions by email once all details are confirmed.

All events/dates to be reconfirmed.

Useful visits and staying healthy!

INTERCHAMBER WITH MABC

VISIT TO THE STAR MEDIA HUB

MDBC held its annual interchamber event with Australian colleagues (MABC) on 27 March at the Australian High Commission. Attendees spent the evening in a heart to heart talk with Monitar Tan, a qualified naturopath from Blackmores Malaysia, on how to manage and maintain good heart health by adopting natural therapies including dietary, lifestyle and natural supplements.

Topics like cholesterol and blood pressure were highlighted.

MDBC members were invited for a special visit to The Star Media Hub (SMH) to get a behind the scenes look at what it takes to produce Malaysia’s leading English daily ‘The Star’.

Located in Bukit Jelutong, Shah Alam, the SMH spans across 9.5 acres of land and houses a newsreel warehouse, prepress Computer to Plate system, four printing press lines and a sophisticated mail room system, and is the main printing plant for the newspaper with a daily print run of 300,000.

Recently, they upgraded their Goss Colorliner newspaper presses. This upgrade to state of the art presses was made possible through an extensive configuration by Dutch company and MDBC member, Q.I. Press Controls, as explained by its Area Sales Director Asia Pacific, Job van Hasselt.

Also speaking that evening was Jan Beltman (Managing Director, Markant Office Furniture), who was visiting from The Netherlands. Jan gave an interesting presentation on the dangers of sitting all day long.

Light refreshments and networking followed the talk.

UPDATE ON THE BUSINESS ENVIRONMENT SELANGOR

Top: Jan Beltman giving his presentation Below: Attendees during the networking portion of the evening

As the most progressive state in Malaysia, Selangor has been in the news for different reasons, varying from water rationing to its constant improvement of the investment infrastructure, inclusive of the South Klang Valley Expressway, the Pulau Indah Industrial Park and Halal Hub. In 2013, Dutch companies invested RM 113 million in Selangor which was a unique surge in the long standing investment relations with The Netherlands. A large percentage of MDBC members are based in Selangor. This

is not only for logistical reasons in the west-side of the state, with closer access to Port Klang, but also because many manufacturing and services companies are based in other areas of the Klang Valley.

Selangor State Investment Centre (SSIC) CEO Hasan Azhari and his team provided members with a full update on the Business Environment in Selangor. www.ssic.com.my Top left: Hasan Azhari (l) and MDBC Director Datuk Merlyn Kasimir exchanging souvenirs Bottom: During the Briefing

MDBCONNECTS · 2ND ISSUE 2014

11

Special Event with Prof Jan Peter Balkenende & Launch of MDBC Business Directory 2014/15 Last May, MDBC held a special event with the former Prime Minister of The Netherlands, Prof. Jan Peter Balkenende. Prof Balkenende served as Prime Minister from 22 July 2002 to 14 October 2010. After his premiership, Prof. Balkenende retired from active politics and became Partner Corporate Responsibility at Ernst & Young, as well as a professor of Governance, Institutions and Internationalization at the Erasmus University Rotterdam.

/ European as well as the Malaysian / ASEAN economies.

Prof Balkenende also brought together the Dutch Sustainable Growth Coalition (DSGC), an initiative aimed at giving further impetus to business growth that links financial and economic results with environmental and social returns. DSGC comprises eight of the biggest multinational companies in the Netherlands: AkzoNobel, DSM, FrieslandCampina, Heineken, KLM, Philips, Shell and Unilever.

The speaker stated his pleasure that the Dutch entrepreneurial mentality continues to this day and can be seen in the presence of many Dutch companies ranging from world-famous multinationals to SMEs and start ups. “With all our expertise and knowledge, we can be proud to be Dutch,” Balkenende said, but at the same time he acknowledged that this is the age of Asia.

Clearly seeing a shift from West to East, and the vitality and fight for wealth on this side of the world, Prof Balkenende recommends that we be aware of the changes, and to do business in Asia in the right way, with the key words innovation, sustainability and entrepreneurship.

During his talk, which included many anecdotes, Prof Balkenende touched on the long history of the Dutch in Malaysia.

Starting back in 1606 when the VOC (Vereenigde Oostindische Compagnie or Dutch East India Company) made a formal pact with the Sultan of Johor, the Dutch have been doing business in Malaysia.

To the delight of the 80 guests, Prof Balkenende promised to advise current Prime Minister Mark Rutte “do not forget Malaysia!”

Following Prof Balkenende’s talk, MDBC launched the new Business Directory for

2014/15. Some light refreshments and heavy networking followed the launch ceremony.

For more pictures of the event and launch, please check out page 37 and our MDBC Facebook page at: https://www.facebook.com/mdbc.com.my

In conjunction with Prof Balkenende’s visit, a Roundtable Session on Sustainable Business Growth took place, chaired by MITI Secretary-General Datuk Dr Rebecca Sta Maria. DSGC MNC’s in Malaysia AkzoNobel, Dutch Lady, GAB/Heineken, Philips and Unilever participated, together with Malaysian MNCs IOI, Petronas, KL Kepong, Basis Bay, UEM and Builders Biomass. The Malaysian Ministries of Natural Resources and Plantations, and Matrade and MIDA also joined the discussion, which focused on defining common approaches and finding new alliances in governmental and corporate approach to sustainable business

The MDBC Board of Directors together with Prof Balkenende after the launch of the new MDBC Business Directory

In Kuala Lumpur for the Asian Banker Summit, Prof Balkenende graciously agreed to give a talk to the MDBC members on the Dutch / European perspective on the economic developments in the ASEAN region and the role of trade (promotion) to support both the Dutch MDBCONNECTS · 2ND ISSUE 2014

13

TMF Group navigates businesses cross borders seamlessly With over 100 wholly-owned offices worldwide, TMF Group offers a comprehensive range of compliance and administrative services which are critical for clients from a financial, reputation and risk management perspective. Our services are delivered in each country by our expert staff, professionals who have the key local knowledge and speak the language.

Contact us Kuala Lumpur’s office 10th Floor, Menara Hap Seng, No. 1 & 3, Jalan P. Ramlee, 50250 Kuala Lumpur, Malaysia T. +60 3 2382 4288, F. +60 3 2382 4170 malaysia@tmf-group.com

Labuan’s office Brumby Centre, Lot 42, Jalan Muhibbah, 87000 Labuan F.T., Malaysia T. +60 87 593 828, F. +60 87 417 242 labuan@tmf-group.com Penang’s office Suite S-21-H, 21st Floor, Menara Northam, 55 Jalan Sultan Ahmad Shah, 10050 Penang, Malaysia T. +60 4 210 7118, F. +60 4 210 7111 malaysia@tmf-group.com

www.tmf-group.com The TMF Group consists of a number of companies worldwide. For details of TMF Group’s regulated companies, please see: www.tmf-group.com.

SHELL NEW LENS SCENARIO MDBC and Shell Malaysia invited members to a special engagement on Shell’s latest “New Lens Scenario: The Climate Challenge” with Shell’s Chief Political Analyst, Dr. Khong Cho - Oon.

much as 80% by 2050. That’s according to Shell’s latest scenarios, which look at trends in the economy, politics and energy in considering developments over the next half a century.

With the world’s population heading toward 9 billion at mid-century and millions of people climbing out of poverty, global energy demand could increase by as

Members were able to get an update from Dr. Khong on the scenarios, providing a detailed analysis of current trends and their likely trajectory into the future.

LEARN MORE ABOUT THE PDPA Many countries have adopted, or are in the process of creating and adopting privacy laws aimed at protecting citizens from abuses of their personal information.

In Malaysia, the Personal Data Protection Act 2010 (“PDPA”) came into force on 15 November 2013; it aims to protect the personal data of individuals with respect to commercial transactions and regulates the processing of personal data in regards to these transactions.

Jillian Chia (Partner, Skrine) presenting information on the PDPA to attendees.

From an organizational perspective, this Act has far reaching effects and affects

l to r: Remco Koster (MDBC Vice Chairman), Rowina Ghazali (Shell Director, Government Relations), H.E. Harry Molenaar (Netherlands Ambassador), Dr. Khong Cho - Oon, Zainul Rahim Mohd Zain (MDBC Chairman) and Louis Paul (Independent Consultant) after the presentation by Dr. Khong

the manner in which we interact with our employees, customers and third party service providers, as well as how we store, handle and process personal data. More than just another compliance initiative, the impact from this act will be felt throughout an organization.

To ensure that MDBC members are well prepared to comply with this Act, MDBC organized talk with Skrine to familiarize our members with the PDPA. For more information about the act, please see the Dialogue section with “How the PDPA affects you!” on page 31.

MDBCONNECTS · 2ND ISSUE 2014

15

RESIDENCE PASS-TALENT

FACILITATING FOREIGN TALENT

The Residence Pass-Talent (RP-T) was introduced in April 2011 by the Malaysian Government. It aims to attract and retain top talent in the country with a range of benefits. The Economic Transformation Programme is anticipated to create more than 3 million jobs in the National Key Economic Areas (NKEAs) by 2020. The RP-T will be offered to highly qualified expatriates seeking to continue living and working in Malaysia on a long-term basis.

“MALAYSIA WELCOMES GLOBAL TALENT AND GIVEN THE OPPORTUNITY, MANY WOULD COMMIT TO A FUTURE HERE.” Rakesh Mohan Chief Executive Officer, Unilever

MORE THAN

90% HAVE MORE THAN

10 YEARS OF GLOBAL WORKING EXPERIENCE

2,096 RP-Ts HAVE BEEN

APPROVED SINCE 2011

TOP 5 NKEA SECTORS BUSINESS SERVICES

EDUCATION

OIL & GAS

FINANCIAL SERVICES

ICT

MORE THAN

90% ARE C-SUITES AND

TECHNICAL EXPERTS

IN KEY ECONOMIC AREAS,

OF WHICH THE TOP 5 NATIONALITIES ARE: INDIA

UK

AUSTRALIA

USA

JAPAN

“IN ADDITION TO PROMOTING DIVERSITY, FACILITATING TOP INTERNATIONAL TALENT WILL FURTHER ENHANCE THE LOCAL WORKFORCE AND SECURE MALAYSIA AS A DESIRED, WORLD-CLASS TALENT HUB.” Alois Hofbauer

Managing Director, Nestlé (Malaysia)

To learn more, please visit talentcorp.com.my/expatriates/residence-pass

2nd Edition 2014

With a focus on Talent, Careers and Sustainability

KUALA LUMPUR, MALAYSIA

ONE RINGGIT

Members News

DOUBLETREE TAKES PART IN HILTON ’S GLOBAL CAREER EVENT DoubleTree by Hilton Kuala Lumpur has taken part in Careers@Hilton Live: Youth in Hospitality Month, Hilton Worldwide’s largest ever global career event showcasing to young people the many opportunities available in the hospitality industry.

Throughout the month of May, Hilton Worldwide hotels and corporate offices around the globe were hosting hundreds

of events to inform those looking for employment, including young people, about the vast array of exciting opportunities available to all in the hospitality industry. This event is part of Bright Blue Futures, a global program that encourages Team Members to donate their time and expertise to help young people achieve stability and bring hope to their communities, preparing them for a brighter future.

Children from Sekolah Kebangsaan Sentul 1 & HOPE Worldwide at DoubleTree by Hilton KL

The Netherlands is ranked third in the Europe 2020 Competitiveness Report, with high marks in ICT, education and innovation.

DoubleTree by Hilton Kuala Lumpur hosted a ‘Cookie Hunt’ event which saw 30 children from Sekolah Kebangsaan Sentul 1 and HOPE Worldwide on an exciting excursion to the hotel’s ‘back of the house’. The children, aged 11 to 16 years old, were given a line-up of fun activities which began with a welcome note from General Manager Ian Barrow.

They were then ushered to various departments such as Food & Beverage, Kitchen, Housekeeping and Front Office where activities such as decorating of DoubleTree by Hilton’s signature chocolate chip cookie and cupcakes, setting up of banquet tables and making of beds at the guest rooms, took place.

Ian Barrow said, “Young people continue to face challenging employment prospects, so it is more important than ever to make sure they receive information and advice about the options available and the skills and attributes they will need once they embark on their chosen careers.

Empowering and nurturing youths are also part of DoubleTree’s long standing CARE culture to create value to the local community.”

EXPATRIATE SERVICES DIVISION ONE STOP SERVICE DELIVERY This June, the Prime Minister of Malaysia YAB Dato’ Sri Mohd Najib Tun Razak officiated the new Expatriate Services Division (ESD), aimed at streamlining and enhancing immigration service delivery for expatriate talent, especially those with expertise needed by priority sectors spearheading Malaysia’s economic transformation.

The transformation of the ESD was executed through a joint cooperation between the Ministry of Home Affairs, Immigration Department and TalentCorp, marking another milestone in the enhancement of public service delivery in immigration services. It offers an integrated service covering expatriate needs for Employment Pass, Dependent Pass, Social Visit Pass, Professional Visit Pass and Resident Pass-Talent. Acting as

a one-stop centre for expatriates, the ESD provides a single channel for expatriates or companies to submit all expatriaterelated immigration matters via an integrated data platform which enables online applications. This customer-centric approach will reduce the processes for expatriate applications. All immigration services relating to expatriates will now be dealt with at the ESD, without having to go to different divisions for different products. Immigration Malaysia is commited to a client charter of 5 working days to process employment pass applications by companies registered with the ESD.

to discuss how to better facilitate the retention of top foreign talent in Malaysia.

Also present were the Minister of Home Affairs YB Dato’ Seri Dr Ahmad Zahid Hamidi, Director-General of the Immigration Department of Malaysia Dato’ Aloyah Mamat and Chief Executive Officer of Talent Corporation Malaysia Johan Mahmood Merican.

The Prime Minister also engaged in a dialogue session with heads of foreign Chambers of Commerce and leading corporates, including MDBC and Shell, MDBCONNECTS · 2ND ISSUE 2014

17

KUALA LUMPUR, MALAYSIA

Members News

LEDZWORLD UNVEILS THE WORLD’S HIGHEST CRI LED LAMP Ledzworld, the innovator behind the top brands in commercial LED lighting, announced last May that its MR16 Chameleon LED lamp now has an industry leading Color Rendering Index (CRI) of 98, all while keeping the price of the lamp extremely cost-competitive.

The near perfect CRI ensures Ledzworld’s new MR16 lamps render objects naturally making them an ideal choice for efficiently illuminating retail stores, restaurants, hotels, museums, art galleries, and homes. “Some of the our largest OEM customers and lighting designers asked us this question: can you produce a high CRI LED lamp without an astronomical price point? Ledzworld’s latest MR16 answers that question with a resounding ‘yes’,” said Ledzworld CEO, Ken Chakravarti.

Last March, the new Dual Language magazine for children in the age group of 4 years and up was officially launched in the MPH bookstore in Subang Parade, with various activities such as a Drawing and Color competition.In a playful way, the magazine teaches children at the developing age a variety of subjects in Bahasa Malaysia and English.

According to Managing Director Lex Scheers, Pencil and Friends is the only Dual Language magazine in Malaysia, incorporating fun and learning simultaneously. Contents cover Comics, Games, Science, Vocabulary, Fairy tales, History, Traveling, Morals, Recipes, and Arts and Crafts.

18

MDBCONNECTS · 2ND ISSUE 2014

“Not only have we been able to meet this market need, but we have taken it a step further and will offer this high performance lamp with our Chameleon driver and Color Temperature Adjustment (CTA) 2.0 technology.”

Headquartered in the Netherlands and with its operational headquarters in Penang, Malaysia, Ledzworld is a leading developer, designer, and manufacturer of the highest-quality LED lighting solutions for the world’s most discerning brands.

In other news, North American’ BUILDINGS magazine has selected Ledzworld’s AR111 Platinum Ultra Dimmable as a 2014 Money-Saving Product winner.

2nd Edition 2014

NFIA’s 1st “investment In the Netherlands“ talk in Ipoh The Netherlands Foreign Investment Agency (NFIA) held its first investment seminar on the Netherlands in Ipoh, Perak on 9 June 2014. The event, held at FMM’s Perak office, was jointly organized by FMM Perak. Perak is a natural choice as it is the second largest state in Peninsular Malaysia; it also has a number of companies exporting to Europe, two of which are present in the Netherlands (Taiko Marketing and KL Kepong). The afternoon talk saw a large turnout of more than 34 participants from 27 companies and several state bodies namely Invest Perak, MIDA Perak and the State Economic Planning unit. With the Guest of Honor YB Dato’ Mohammad Zahir bin Abdul Khalid (Chairman of the Committee on Industry, Investment and Development Corridor, Perak State Exco), speakers of the event featured: Netherlands Ambassador H.E. Harry Molenaar, who gave an overview of the balanced partnership between the Netherlands and Malaysia; Suzanne Sweerman (Executive Director, SEA NFIA) and NFIA’s invited guest, Vinod Kalloe (Counsel International Tax and Head of the EU–Asean desk at KPMG Meijburg).

PENCIL AND FRIENDS LAUNCHED

KUALA LUMPUR, MALAYSIA

Members News

2nd Edition 2014

SARAWAK GOVERNMENT COLLABORATES WITH SHELL AND PETRONAS TO CONSERVE ENVIRONMENTAL BIODIVERSITY to help facilitate the development of strong and sustainable communities.

The Sarawak Government, in partnership with Shell Malaysia and PETRONAS, charted a significant milestone with the earth breaking of the Piasau Nature Reserve in Miri recently. Newly appointed Head of State, Pehin Sri Abdul Taib Mahmud officiated the earth breaking of the proposed development project of Piasau Nature Reserve. The momentous event was held at the former Piasau Camp, witnessed by Sarawak Chief Minister Tan Sri Datuk Amar Adenan Satem, PETRONAS President and CEO Tan Sri Dato’ Shamsul Azhar Abbas, Shell Malaysia Chairman Iain Lo and Cabinet

ministers and community leaders.

“I would like to commend Shell and PETRONAS for having the foresight and acting as the catalyst in the project.

They are not only the main sponsors but will remain very much involved in the development of this Nature Reserve,” Adenan said.

Iain Lo added that sustainable development is about operating the business in a manner attuned to community expectations, with a shared responsibility with government and society

“This continues the long tradition of positive contributions made by upstream operations in Sarawak which stretches back over 100 years. At Shell, we are proud of our long history here in Miri.

Over the years we have been blessed to have recorded many technological and business firsts. We are equally proud of the impact we believe we have had on the socio-economic landscape and the lives of people,” Lo said while emphasizing that Shell respects the basic concept of protected areas.

According to Lo, Shell will be contributing RM5 million towards infrastructure and biodiversity enhancement to repurpose land formerly used for staff housing into a nature reserve within city limits.

At the event, the Piasau Nature Reserve official logo was revealed, featuring the iconic pied hornbill, which prompted the Government’s initiative to turn the Piasau Camp into a nature reserve and gazette it as a totally protected area.

MDBCONNECTS · 2ND ISSUE 2014

19

NETHERLANDS EMBASSY NEWS

Minister Dijksma visits Malaysia

Above: Representatives of MDBC and the Dutch Embassy in Malaysia with Minister Dijksma’s delegation.

Below Left: Minister Dijksma and participants (including Dutch Ambassador H.E. Harry Molenaar and other representatives of the Dutch Embassy in Malaysia) after the bilateral meeting with the Minister of Plantation Industries & Commodities Malaysia on 12 June 2014.

Below: Members of the delegation at a courtesy visit to the Minister of Agriculture on 13 June (l to r) Tham Sing Kow, Thierry van Es, Hans Hoogeveen, Minister Dijksma, Ambassador Harry Molenaar and Jean Rummenie.

Right: The delegation at a visit to Sg. Tekala Forest Reserves.

The Dutch Minister of Agriculture, Sharon Dijksma, was in Malaysia from 12-15 June 2014 to follow-up on her previous working visit here last November. She was accompanied by two senior officials from her Ministry and had a hectic work programme which included meetings with two Malaysian ministers – the Minister of Plantation Industries & Commodities and the Minister of Agricuture and Agro-based Industry.

involvement in the farming industry there and also toured a Dairy farm and Milk Collection Centre in the state of Perak organized by Dutch Lady Malaysia.

In her meeting with the Malaysian Minister of Plantation Industries & Commodities, Dato’ Sri Douglas Uggah Embas, Minister Dijksma discussed the recent support by the Dutch Parliament for the acceptance of the Malaysian Timber Certification Scheme (MTCS) by the Dutch Timber Procurement Advisory Committee (TPAC) under the Ministry of Infrastructure & Environment. Both Ministers agreed to revive the Joint Working Committee

on Commodities between senior Dutch and Malaysian government officials to discuss outstanding issues and areas

for collaboration in the timber, palm oil and other commodity sectors. Minister Dijksma also voiced her hope that the outstanding FLEGT Voluntary Partnership Agreement negotiations between Malaysia and the EU will be concluded soon this year. In addition to timber issues, Minister Dijksma also touched on the importance of the palm oil trade between Malaysia and the Netherlands and in particular on the sustainability aspects of the trade.

On agriculture issues, Minister Dijksma had a fruitful courtesy visit with her Malaysian counterpart, Dato’ Sri Ismail Sabri bin Yaakob at the Ministry of Agriculture & Agro-based Industry. The Ministers reflected on the various areas of mutual co-operations they have had in the past; exchanged views and underlined opportunities of future mutual areas of co-operation in the field of horticulture, dairy and fisheries sector. Both Ministers support the idea of a frequent dialog and bilateral exchange and agreed to the formation of a Joint Working Committee for that purpose.

In addition, Minister Dijksma also visited the Sungai Tekala Forest Reserve in Selangor to observe sustainable forestry management practices and the timber certification process. She also attended a lunch meeting with representatives from the Malaysian Dutch Business Council, Malaysian companies and Government agencies at the Residence of the Dutch Ambasssador. Lastly, she visited the Cameron Highlands to look at Dutch MDBCONNECTS · 2ND ISSUE 2014

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AN INSIDE LOOK

AN INSIDE LOOK: &samhoud - NUR HAMURCU AND WOUTER VAN DER WEIJDEN In this edition of An Inside Look, MDBC spoke with &samhoud Managing Partners Nur Hamurcu (NH) and Wouter van der Weijden (WW). These gentlemen are responsible for &samhoud Asia and are the first point of contact for most clients. &samhoud was founded 25 years ago by Salem Samhoud. A vision driven, self proclaimed “usual unusual company”, they started out as a management consultancy firm and have since ventured out into additional industries such as food, hospitality and personal development.

MDBC: Please give us a brief background about yourselves and how you ended up at &samhoud.

NH: Born in Turkey and raised in The Netherlands, it was four years ago that I left for Malaysia with my wife Sonja and daughter Eliza, to become the Managing Partner of &samhoud Asia. After studying Economics in Amsterdam, I was looking to work for a company where I could strike a balance between business and society. A company with a philosophy and business model that would contribute to a better world for all. I found this at &samhoud, where we strive to realize our mission, which we call our higher goal: ‘Together we build a brighter future. We achieve breakthroughs by inspiring and connecting people’. After sixteen years, this higher goal why I still tremendously like working for &samhoud.

WW: After my studies and work led me from The Netherlands to the United States, Poland, Austria and Sweden, I came to Malaysia two years ago with my wife Vanessa and our children Silas, Ingmar, and Flo. I joined &samhoud 17 years ago and from the beginning I have always been a big fan of our business philosophy. In line with the Harvard Business School model ‘The Value Profit Chain’ we truly believe that sustainable business success can only be achieved by creating value for all stakeholders: employees, customers, shareholders and society. It gives me a lot of energy to help build Value Profit Chain organizations that make a difference in today’s 22

MDBCONNECTS · 2ND ISSUE 2014

Nur Hamurcu

Wouter van der Weijden

world.

MDBC: You both mention what attracted you in &samhoud as an employer, but could you tell us a bit more about your company?

NH: Who we are and how we do things are based on our three core values: intensity, authenticity and friendship. In short, intensity means that our people want to be the best in everything they do and are focused on exceeding expectations and realizing breakthroughs. Authenticity means that our people are true to themselves and dare to be usual unusual. And friendship means that our people are interested and honest, open to giving and receiving feedback and believing in the power of diversity and complementarity.

equals about 60% of the world population.

Asia is also the fastest growing economic region and the largest economy by GDP. We cannot imagine building a top global brand without having a footprint in Asia.

The growth is here.

WW: In Malaysia, our core business is still management consulting. Our field of expertise includes Vision, Branding & Strategy, Leadership & Teambuilding and Culture & Change. Over the past few years, we have been serving multinationals (MNC’s), government linked companies (GLC’s) and local companies. Our client base includes TNT, Ericsson, MontBlanc, Huisman, Axiata, Malaysia Airports, Bank Rakyat and Hong Leong.

MDBC: What made you decide to come to Malaysia and open up an office here? Why Asia but not Africa or Latin America?

WW: For us, Asia has the biggest potential.

The market is booming, there is a lot of energy and excitement here, and abundant opportunities. The demand in Asia is huge, with more than 4.2 billion people, which

NH: There are three main reasons why we chose Kuala Lumpur as our hub in Asia.

First of all, I believe that to be a successful entrepreneur you need a happy family life. And me and Sonja wanted to live in an authentic and very diverse society. Second, Malaysia lies in the heart of Asia and is very well connected to the region. Third, it is a good choice with our mission in mind.

Malaysia is still a developing nation, which gives us the opportunity to assist local leaders to grow holistically and exponentially with our expertise and approach.

MDBC: Could you share some of your experiences in setting up this office?

NH: In principle, Malaysia has a very open attitude towards foreign investors and entrepreneurs. Malaysia likes to position itself as a foreign investment hub for the region. In reality, as we probably all experienced doing business in Malaysia, the administrative process in setting up an office is quite challenging. From arranging the operating license to opening a bank account: it all has been a hassle. In that respect, Malaysia can learn a lot from Singapore. But, ever since we are up and running, business has gone quite smoothly.

MDBC: How difficult was it to secure local clients? What were some of the biggest hurdles in securing local

AN INSIDE LOOK usual’ approach, we touch people’s heads and hearts at the same time. We believe this eventually results in more sustainable success. clients? How did you overcome these hurdles?

NH: In the beginning, it was very tough.

Business is done on the basis of trust. To gain trust, it is very important to invest in the relationship. And a relationship needs time and energy to materialize.

WW: The speed to get things approved and the complexity of the decision-making process in various organizations are very common hurdles. Patience and persistence are crucial qualities to secure clients eventually.

“We practice what we preach. Every single advice we give to our clients is based on the fact that we practice it ourselves.”

MDBC: What sets &samhoud apart from other management consultancies?

NH: We consider ourselves to be ‘the best in the world’ in Inspiration, Connection, Change and Entrepreneurship. Through these qualities we mobilize people and organizations to achieve breakthroughs and build a brighter future.

MDBC: What are some of the most common management challenges that Malaysia / Malaysian companies face (let’s say Top 3)?

WW: Building a great place to work. Employee engagement and loyalty in Malaysian companies is relatively low. The main priority of most organizations is to make a profit. And in the quest of building a profitable business, building a great place to work is not very high on the priority list. This weakens the sense of belonging and the sense of unity, ultimately resulting in a high turnover rate.

NH: Creating a meaningful brand/customer experience. Most relationships between Malaysian organizations and their customers are very transactional. Organizations rarely make their customers raving fans. In our eyes, a missed opportunity to create long lasting brand ambassadors.

WW: Improving alignment and execution power. A lot of Malaysian organizations lack alignment of vision, strategy, culture and action. Organizations do invest time, money and energy in developing long term plans, but often fail to involve the right people in the process, resulting in less alignment and ownership. Further, organizations often fail to cascade the long term plans down to the operational level and anchor them in the culture. As a consequence, execution power is low.

MDBC: How can Malaysia/Malaysian companies make a change?

NH: First of all, Malaysian organizations should create a sense of urgency and ex-

citement for change. Without a clear case for change, people will not move. Second, leaders should take ownership of the change and mobilize the right people to embark on the change journey.

WW: Third, Malaysian organizations should develop an inspiring vision and clear strategy for the future in a participative process. Fourth, all energy should be put into making the vision and strategy happen. This means cascading the vision and strategy down to operational plans and instilling a performance culture in the organization. Last but not least, Malaysian organizations should show and share the results with their stakeholders.

MDBC: In 2012, Malaysia was ranked 7th out of 60 developing countries on KPMG’s Change Readiness Index.

Where do you think the country will be by 2020? Are they taking the right steps?

WW: I believe, the strength of Malaysia lies in its vision to become a developed nation by 2020. The road map and the disciplinary approach by PEMANDU, the Project Management Office of the Prime Minister’s Department, are impressive as well. Across the globe you will hardly find countries with such a clear ambition and disciplinary approach for execution.

NH: Business will thrive and contribute by becoming regional champions. The road ahead will not be easy, but Malaysia has proven itself to be successful in overcoming huge challenges in the past. With that in mind, we have no doubt Malaysia will accomplish its vision in 2020. We at &samhoud are very proud to be able to contribute to the vision by helping organizations to build a brighter future.

Together.

WW: We practice what we preach. Every single advice we give to our clients is based on the fact that we practice it ourselves.

We consider ourselves entrepreneurs rather than consultants. We are not only active in management consulting but also in different industries worldwide like personal development, hospitality and food.

This sets us apart from other consultancies, which usually do not participate in businesses themselves. How can you be a good management consultant, when you do not actively run a business yourself?

NH: Our execution power. Strategic consultancy firms usually give advice through extensive slide decks and thick reports.

We go beyond that, working side by side with our clients, co-creating strategic plans and implementing the strategies together.

Through our participative and ‘usual-unMDBCONNECTS · 2ND ISSUE 2014

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STUDENT INTERNSHIP PROGRAM THE INTERN INTERVIEW:

not run as smooth as you want it to but this provides a perfect example of the relation between the theory learned at university and what happens in the ‘real deal’”, shares Joost.

Joost van Alphen Joost van Alphen is a third year Logistics and Supply Chain Management bachelor student from Windesheim University of Applied Sciences. When offered a chance to do his internship with MDBC member and globally well known logistics provider, CEVA Logistics, Joost said it was an easy choice. CEVA Logistics is one of the world’s leading logistics companies, providing end-to-end design, implementation and operational capabilities in Freight Forwarding, Contract Logistics, Transportation Management and End-to-End Supply Chain Management. CEVA offers every customer a service tailored to their specific needs, built on experiences across a broad range of market sectors. The company was formed in 2007 as a result of the merger of TNT Logistics (NL) and EGL Eagle Global Logistics (US).

CEVA deploys a global and standardized Operational Excellence framework.

Part of that framework is the so called program ‘Site Classification Assessment (SCA)’. This is CEVA’s global operational diagnostics tool and developed inhouse as part of CEVA’s global quality system for Operational Excellence. This program is seen as a method to provide the customer an impeccable execution and it is also providing a standard in day-to-day business. The SCA consists of 218 different parameters which measures the maturity and level of professionalism of the operations. This standard implicates getting simple

things right, like 5S, visual management (signage), standard operating procedures, working instructions but also focuses on aspects of more complex elements like Scheduling, Productivity, Health & Safety, Security, Environment, Human Resources, Commercial and Financial Management.

Based on the scoring of these 218 parameters, an operation can be qualified as “Developing, Basic, Advanced or Show Case”. In order to complete the internship, the operational standards have to be implemented and a plan needs to be drafted to sustain or improve the rating of the parameters.

“I was responsible for assessing multiple customer operations and implementing the first assessment in Malaysia. This part makes the internship exciting and interesting; the changes you make as a team can be seen immediately. It gives you an opportunity to work closely with local colleagues on different levels in the organization, but it also means that you have to take responsibility for the end result. During implementation, things do

When asked about what it was like to work here in Malaysia where you are exposed to a variety of people from different backgrounds, races and religions, Joost answered, “This makes the internship more challenging and attractive. In order for you to complete the job, you have to understand and manage different perspectives. It is nice to be exposed to these different cultures and to understand better their behavior and their beliefs.”

Joost also added, “The people in the company are really friendly and openminded; they are willing to spend time with me and show me around. During lunch hours and even after work, colleagues have brought me to places I would not have found in the tourist books.

While exploring the great food and the environment, you are reminded of the big differences between Malaysia and Western countries. Sometimes it is sad to see what living conditions are like, but things are changing fast in Malaysia, and in a good way. The past 4 months have expanded my scope and experience and was really fun too; When there is possibility in the future to come back to Asia or Malaysia, I will definitely take that opportunity. The nice weather and friendly people make Malaysia a beautiful country to live in, but before coming back, I need to ensure that I graduate first!”

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EU Doha-style debate on “ASEAN Should Be More Like the EU” The EU Delegation and the Asian Strategy & Leadership Institute (ASLI) co-organised a debate on “ASEAN Should Be More Like the EU” on 26 May. The debate centred on whether deeper integration, similar to the EU’s experiences, was the best way to safeguard ASEAN’s political and economic future.

Advocates for the motion - H.E. Declan Kelly (Ambassador of Ireland), Dr Andreas List (EU Senior Coordinator for ASEAN) and Dr Lili Yulyadi Arnakim (Department of Southeast Asian Studies, University of Malaya) – testified that while the EU was far from perfect, ASEAN could seek inspiration from what has worked as well as its mistakes. The EU had inspired its smaller Member States to benchmark and improve their governance based on the more prosperous Member States.

Tan Sri Fong Chan Onn (former Minister of Human Resources), Mr Bunn Nagara (Senior Fellow, ISIS Malaysia) and Professor Ruhanas Harun (Department of Strategic Studies, National Defence University of Malaysia) – drew upon the different historical backgrounds and formation motives of both regions as the reason for ASEAN to pursue its own path of integration. ASEAN, they argued, was formed on the principal of mutual respect and non-interference. It took a peoplecentred approach, had never aspired for political unity and was unlikely to do so in the future.

Top: (L-R) Debaters for the motion: Dr Lili Yulyadi Arnakim, Dr Andreas List and H.E. Declan Kelly; Moderator Ng Yeen Seen; EU Head of Delegation H.E. Luc Vandebon; Debaters against the motion: Prof Ruhanas Harun, Bunn Nagara, Tan Sri Fong Chan Onn and ASLI CEO Tan Sri Dr Michael Yeoh Bottom: Young audience members in line and eager to pose their questions

Initial polls before the debate showed the audience voting 44% for the motion and 56% against. However, the post-debate vote swung the other way to result in 54% for the motion and 46% against the motion.

Meanwhile, those against the motion –

EU meets Malaysian stakeholders on trade in legal timber In the margins of the latest round of the EU-Malaysia negotiations on trade in legal timber (the FLEGT/VPA negotiations), held in Kuala Lumpur on 20 - 21 May, the EU organised an Information/Consultation Session with Malaysian Stakeholders. The Session was hosted and chaired by Hugo Schally, the EU Chief Negotiator in the EU-Malaysia FLEGT/VPA process.

More than 60 Stakeholders, including civil society members, attended the

event. The event had two main objectives: allowing the EU negotiators to inform the Stakeholders about the state of play of the process and the outcome of the latest round of FLEGT/VPA negotiations; and allowing the Stakeholders to present their views and concerns to the EU and contribute in informing the final stages of the process.

After the event, Schally shared: “I have the feeling that Malaysian Stakeholders now have a much better understanding of

what the EU is trying to achieve in this process. At the same time, I personally have a much better sense of the many issues raised by the participants. I believe that open and transparent engagement with Stakeholders always pays back. We have learnt this lesson in Europe over the years and now no major legislative initiative and international negotiations take place without full engagement with Civil Society.’’

MDBCONNECTS · 2ND ISSUE 2014

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DIALOGUE

VOSKAMPLAWYERS IT STARTS WITH A DREAM! Text by Robert Jan Dettmeijer (Director, VoskampLawyers - Malaysia)

Above: Studio Roosegaarde Below: Vincent van Gogh’s The Starry Night. Museum of Modern Art, New York. From Wikimedia Commons.

Daan Roosegaarde is a Dutch artist, entrepreneur and innovator. He has created an illuminated bicycle path with shining bricks, operating on solar energy, giving the impression of a Van Gogh painting. It was his work that inspired the Dutch Minister for Education in her speech on innovation, stating that every innovation starts with a dream.

Visualizing this dream is the first step to its realization. This is just as true for entrepreneurs setting out to start a business in South East Asia.

Of course I am not familiar with the exact way that Roosegaarde set about creating his path, but I guess he started familiarizing himself with the do’s and don’ts of solar energy, the needs of the average cyclist, the composition of the bricks and of course the colours of the Van Gogh painting. He may have had to deal with copyright issues. And what about licensing from the municipality where he envisaged his project? I don’t know whether he started alone or had a partner? What a waste of a brilliant concept it would have been if Roosegaarde

would have been denied the use of the path because of licensing issues. How sad if a project like this faced bankruptcy as a result of legal battles over founder’s rights. As any dream evolves into reality, a wide range of issues become relevant, some of which can make or break the project.

Starting up a business in Malaysia involves a similar process of identifying and fleshing out practical issues, but with a cross border aspect. For instance, knowledge about the people you want to do business with is essential. Their culture, their way of doing business and how to adapt to that are the bricks on which successful cooperation is built. I, for instance, am amazed by how much goodwill a few well-chosen words of Bahasa can bring my way. Factors such as the way one exchanges business cards and the importance of sharing a meal during or after business deals can really make a difference. Just a little research will inform you on how to deal with these issues.

But when it comes to cross border legal and taxation issues, a little research isn’t enough. Each jurisdiction has a unique legal framework, and navigating these requires in depth knowledge and experience. I will name a few legal differences and developments in Malaysia of which investors thinking about entering the region should be aware.

First, the Data Protection Act (DPA) dating from 2010 became effective from

15 November 2013, making Malaysia the first country in the ASEAN region to enforce such an act. The Malaysia government sped up the institution of this law after receiving 800 to 1,000 complaints per month regarding personal data being distributed to those who were not supposed to have access. Eleven sectors are classified as data users, encompassing the health, transport, direct sales and services industries. There are many specific rules that start-ups should be aware of; legal advice may be required as much is still unclear about the enforcement of the act. Singapore has also introduced a similar act, effective 2 July 2014, and it might be reasonable to conclude that other countries in the region will follow suit.

Second, the Copyright Amendment Act 2012, which took effect from March 2012, introduces new provisions for the legal framework of voluntary notification of copyright. Regulation 5 states that notification of copyright can only be made by a citizen or permanent resident of Malaysia. This Amendment also offers the protection of compilations of data, thus clearing up issues regarding eligibility for protection. It is important to stay up to date with changes in the law and regulations that may affect day to day business, which is where legal advice comes in.

Third, cross border insolvency. This is an area where Malaysia and Singapore have a shared legal history, as they both are based on UK law. Globalization has shown the need for cross border knowledge as well as cross border cooperation and harmonization on insolvency matters.

When cross border business partners go bankrupt this may immediately affect your own business. Recognition of foreign insolvency orders and questions whether court rulings from, for instance, a Singapore court will also include Malaysian assets need legal expertise.

These are some examples of laws that could influence the way entrepreneurs structure their new business in Malaysia.

And as a lawyer would never come up with an innovative concept like an illuminated cycle path, innovative entrepreneurs may need some advice on legal matters.

MDBCONNECTS · 2ND ISSUE 2014

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DIALOGUE

SKRINE hOW THE PDPA AFFECTS YOU! Text by Jillian Chia Yan Ping (Partner, Skrine) The Personal Data Protection Act 2010 (“PDPA”) was passed by the Malaysian Parliament in May 2010 and received Royal Assent on 2 June 2010. The PDPA came into force on 15 November 2013 by way of notification in the Government Gazette, with a three month sunrise period, which ended on 15 February 2014.

Protection Principles which have to be complied with when processing personal data. Non-compliance by a data user of any of the aforesaid principles constitutes an offence under the PDPA and the penalty includes fines or imprisonment or both. Certain principles are qualified by exceptions and exemptions as provided for under the PDPA. (Please see below.)

The PDPA governs personally identifiable data which is collected in respect of a “commercial transaction”. Recent proposal papers which have been issued by the Personal Data Protection Department have also clarified that employment related data will come within the ambit of the PDPA. The PDPA will however apply to parties though not established in Malaysia but uses equipment in Malaysia to process personal data otherwise than for purposes of transit through Malaysia.

RIGHTS OF DATA SUBJECT The PDPA confers rights on a data subject vis-à-vis a data user in relation to his personal data and the processing thereof.

Such rights include: (i) the right to access personal data; (ii) the right to correct personal data; (iii) the right to withdraw consent to process personal data; (iv) the right to prevent processing likely to cause damage and distress; and (v) the right to prevent processing for direct marketing.

Certain of the rights mentioned above are qualified by the provisions in the PDPA.

PERSONAL DATA PROTECTION PRINCIPLES The PDPA asserts seven Personal Data

REGISTRATION OF DATA USERS There are classes of data users who are

7 Personal Data Protection Principles 1. General Principle: Prohibits a data user from processing an individual’s personal data except with the individual’s consent.

to be registered under the legislation.

The classes which have been identified are: communications, banking and financial institutions, insurance, health, tourism and hospitalities, transportation, education, direct selling, services, real estate and utilities. Fees are chargeable for registration and it is envisaged that the registration is to be valid for 24 months, after which renewal is required.

CONCLUSION The provisions of the PDPA are extensive in nature and grant data subjects a say over how their personal data is processed and used. The PDPA also imposes a wide range of obligations on data users in relation to the personal data collected.

Upon the implementation of the PDPA, data users will have to change the way in which they process and manage personal data and to ensure that their business processes comply with the seven Personal Data Protection Principles.

time of collection, or a purpose directly related to it; and to any party other than a third party fo the class notified to the data user.

4. Security Principle: The PDPA imposes obligations on the data user to take steps to protect the personal data during its processing from any loss, misuse, modification, unauthorized or accidental access or disclosure, alteration or destruction.

5. Retention Principle: Under this principle, personal data is not to be retained longer than is necessary for the fulfilment of the purpose for which it is processed.

2. Notice and Choice Principle: The PDPA requires a data user to inform a data subject by written notice, in both the national and English languages, of certain prescribed matters.

6. Data Integrity Principle: The data user has to take reasonable steps to ensure that the personal data is accurate, complete, not misleading and kept - up - to - date, having regard to the purpose (and any directly related purpose) for which it was collected and processed.

3. Disclosure Principle: The principle prohibits the disclosure, without the data subject’s consent, of personal data for any purpose other than that for which the data was disclosed at the

7. Access Principle: The PDPA gives the data subject the right to access his own data and to correct the same where the personal data is inaccurate, incomplete, misleading or outdated.

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GREEN BOARD / DUTCH INNOVATION

DUTCH

INNOVATION

Did you know....

Dutch Team uses Google Glasses

Sustainable Busses The Netherlands has considerable e-mobility experience in terms of use, product development, manufacturing, research, new business development, and funding models. Interesting projects are being conducted nationally and internationally, funded by companies, knowledge institutions, national authorities, and the European Union, among others.

Philips Lighting Vision Chief Design Officer for Philips Lighting Rogier van der Heide explains how advances in LED technology are enabling lighting to be integrated into the surfaces of building materials and fabrics.

“I believe that lighting has never been so exciting as it is now. With LED we can really put light into materials. We can make a ceiling glow, or we can make a

Holland’s national football team was using Google Glass to train in the run-up to the World Cup in Brazil. The team also started using Oculus Rift during training.

static information and real-time video of games through Google Glass. While match recordings are generally analyzed in retrospect, the Glass app enables trainers to have a more profound insight into player movements as the action takes place.

Dutch IT innovation firm Triple IT has developed a unique Google Glass solution with live video analysis and is working on an interactive Oculus Rift application to relive game situations. In cooperation with the Royal Dutch Football Association (KNVB) Triple IT created a unique analysis app for trainers that gives

The second app, made for Oculus Rift, will enable players to relive previous game situations through virtual reality.

Players can look back at specific actions, experience them from a different perspective and simulate alternative actions to gain a better understanding and improve their game.

The Dutch bus and coach company VDL has developed a bus platform that can install a hybrid, battery, or hydrogen fuel cell system in an electric bus. Thanks to standardization and the development of reliable power storage and delivery systems, the ideal configuration for every application and usage level can be created using standardized modules. This improves not only reliability, but also reduces expenses. The lower the vehicles’ cost price, the more quickly the buses will become economically feasible and thus suitable for commercial operation. wall with imagery on it.” says van der Heide who was recently at the Light & Building 2014 trade show in Frankfurt where the Dutch electronics company showcased a number of products with luminous surfaces, including OneSpace, a new ceiling system that was launched at the show.

“OneSpace is a ceiling panel, which consists of a tensile fabric that is illuminated from above in a very homogenous way by some very clever positioning of the lights and using optics,” van der Heide explains. “It doesn’t have a standard size - we’ll make it the size you need it. I think that level of customisation and collaboration with architects is what makes the difference between good lighting and really great lighting.”

“The carpet we developed together with a company from Holland called Desso,” van der Heide explains. “We added light to it; we have pixels in the carpet that can guide you through a space or create very interesting patterns.”

Because the product looks like a normal carpet when the LEDs are off, van der Heide says it can be used to incorporate health and safety signage inconspicuosly into a building interior. “[When the LEDS turn on] in an emergency, they can lead you quickly to the exit,” he says. “These are very important applications that add a lot of new value to what light is in a building.”

Other products on show included Philips’ range of luminous textiles, in which programmable LED Pixels flash in patterns behind fabrics, as well as a light transmissive carpet system that features woven LEDs. MDBCONNECTS · 2ND ISSUE 2014

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PICTURE PERFECT

(above) The InterChamber at the BMW Malaysian Open WTA tennis tournament (below) Tastes of Europe Fest 2014, with MDBC members Glory International, GAB/Heineken and Uhrenholt exhibiting.

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MDBCONNECTS 路 2ND ISSUE 2014

Networking with Prof Balkenende It’s not every day that we can welcome a former Dutch Prime Minister to Kuala Lumpur! 80 MDBC members made use of the opportunity to network with the very sociable Prof Jan Peter Balkenende before and after his talk and Directory launch (see page 13).

MDBCONNECTS · 2ND ISSUE 2014

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NEW MEMBERS

WARM WELCOME

As always, we constantly expand to include new and interesting partners as part of our international community of business professionals, allowing our members to find more opportunities for success.

To that end, we would like to extend a very warm welcome to the MDBC Community for the following new members:

ASSAI SOFTWARE

BLUE ROOTS

C2C CONSULTING

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MDBCONNECTS 路 2ND ISSUE 2014

Business Activity: Assai Software Services provides leading edge document control and document management software to the oil and gas, engineering and construction industries.

Corporate RepresentativeS Drs. Willem H. van der Jagt, Chief Executive Officer Drs. Hans Kalf, Managing Director

Assai DCMS is the document control and management system for the Oil & Gas, Engineering and Construction Industries.

Assai DCMS helps you plan and handle your document deliverables. You know when new revisions have to be issued or should be received. The many search and drill down options ensure that the latest revisions are always on hand.

CONTACT: Parallelweg Oost 13a 4103 NC Culemborg The Netherlands

Business Activity: Blue Roots produces and distributes timber products sustainably sourced from South East Asia, West Africa and Canada. Our products are sold in the global market.

Corporate Representative Marco Poot, Managing Director

Blue Roots has timber in a choice of selected lumber and value added products like window and door components, garden decking products in various sustainable and legally harvested timber species. We offer a one stop shopping concept for our clients, therefore we can combine various products in a shipment.

Business Activity: C2C is a diverse, multicultural and virtual high performing team of expert consultants that have in-depth industry experience and the highest standards of delivery. C2C has a network of highly experienced consultants located across several continents. In short, we can deliver at every level of the organization and anywhere around the world. Our solutions are developed using content licensed from some of the most reputed global knowledge partners and supported by numerous high yield tools ensuring maximum business effectiveness and results.

Tel: +31 (0) 345 516 663 Fax: +31 (0) 345 531 097 E mail: info@assai.nl Website: www.assai-software.com

CONTACT: 54 Setia Avenue No 2 Jalan Setia Avenue 40170 Shah Alam Selangor Darul Ehsan Tel: +603 - 3359 5678 Fax: +603 - 3342 4567 E mail: info@bluerootstimber.com Website: www.bluerootstimber.com

Corporate RepresentativeS Vincent Bouw, Director Vinay Kumar, Director CONTACT: Level 15, 1 First Avenue 2A Dataran Bandar Utama Damansara 47800 Petaling Jaya Selangor Darul Ehsan Tel: +603 - 7651 7917 Fax: +603 - 7651 7701 E mail: info@concept2competence.com Website: www.concept2competence.com

Business Activity: Cayla Consulting Group (Asia) is the Asian representative of Cayla Consulting Group from Europe offering Cayla Group’s business services to European and Asian clients.

CAYLA CONSULTING

DIGI TELECOMMUNICATIONS

EASTIN PENANG

FUSIONSPACE SOLUTIONS

We offer consultancy services with a focus on mergers and acquisitions, restructuring and business development within the trade & industry, automotive, subcontracting, transport & logistics and wholesale & retail sectors offering hands on support, creative solutions and an international contact network.

NEW MEMBERS

Corporate Representatives K.C. Loh, Managing Director Alexander P. Adelmund, Managing Director CONTACT: 60 Sri Bahari Road 10050 Penang

Website: www.cayla-consulting-group.com

Business Activity: DiGi provides mobile voice, internet, and digital services to 10.9 million customers in Malaysia. Through its mission of delivering ‘Internet For All’, DiGi is committed to driving Malaysia’s growth by building a mobile internet environment that enables true connectivity for all Malaysians, creates socio-economic development, and helps businesses grow.

DiGi continues to be a game-changer for the Malaysian telecommunications industry with a solid history of product and service innovation, and is a leader in driving progressive and responsible business practices.

Corporate Representatives Shaun Ooi Kwong Hoong, Head of Account Management Barry Lim Weng Foo, Business Development Director

Business Activity: Eastin Hotel Penang is an international class business hotel located in the integrated waterfront township of Queensbay. Strategically located between the two Penang bridges and within 10 minutes of the Penang International Airport, it also provides convenient and swift access to the Bayan Lepas Free Industrial Zone and George Town, a UNESCO world heritage site.

The hotel features 328 meticulously decorated guestrooms and equipped with modern amenities for the comfort and convenience of the discerning business and leisure travelers.

Corporate Representatives Raj Kumar, General Manager Choo Chan Chan, Director of Sales

Business Activity: Fusionspace offers Project Management and technology for Oil and Gas companies both Offshore and Onshore.

Corporate Representatives Dato’ Ir. Abu Saliekh Bin Abu Bakar, Chairman Capt. Max Duursma, Director Offshore

Fusionspace represents: - Max Engineering Marine Salvage - SIRI Marine BV - CSI Engine Room Control Systems - HMSA Sewage Treatment Systems - Bierens Maritime Gears - Oliveira Proactive Maintenance Systems - Adus - Deep Ocean High Resolutions Subsea Survey

CONTACT: Lot 10, Jalan Delima 1/1 Subang Hi-Tech Industrial Park 40000 Shah Alam Selangor Darul Ehsan Tel: +603 - 5721 1800 Website: www.digi.com.my

CONTACT: No 1 Solok Bayan Indah Queensbay 11900 Bayan Lepas Penang Tel: +604 - 612 1111 Fax: +604 - 612 1199 E mail: info.pg@eastin.com Website: www.eastin.com

CONTACT: Unit 27 - 6, Block F2, Dataran Prima Jalan PJU 1/42 A 47301 Petaling Jaya Selangor Darul Ehsan Tel: +603 - 7806 3438 E mail: info@fusionspace.com.my Website: www.fusionspace.com.my

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NEW MEMBERS Business Activity: A high tech company located in Penang established to manufacture Gallium Nitride on Silicon wafers as templates for making Light Emitting Diodes and as substrates for making Power Semiconductor Devices.

GALLIA SEMICONDUCTOR

HITTECH WEMAC

HLB VAN DAAL & PARTNERS

HUDSON & ROSE ASSOCIATES

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Our main thrust is to significantly reduce the cost of the templates / substrates using our proprietary technology which includes equipment and process. Manufacturing takes place using state of the art semiconductor equipment housed in a Class 100 clean room.

Corporate Representatives Nara Meyyappan, Managing Director Umayal Sethu, Director CONTACT: No 17 Halaman Free School 11600 Georgetown Penang Tel: +6012 - 409 6087 E mail: nmeyyappan@galliasemi.com www.galliasemi.com

Business Activity: Hittech Wemac is part of the Dutch Hittech Group BV. Core activities are metal and engineering plastic precision milling and turning.

In addition to its own machining capabilities, Hittech Wemac has also forged strategic alliances offering various engineering services such as wire-cut, EDM, laser cut, precision stamping / forming, precision grinding, surface treatment processes, etc. It aims to be a comprehensive and one stop supplier meeting customers’ diversified needs on precision parts fabrication.

Corporate RepresentativeS Johan Steeghs, Managing Director KC Loh, Director

Business Activity: At HLB, client service is paramount and key to our success in building strong, long term client relationships. From venture backed start ups to global corporations, we combine senior level attention with responsiveness, straightforward communications and a tailored service approach to deliver and array of assurance, tax and consulting services.

When our clients explain their challenges, we listen. We use this information coupled with our deep industry and technical experience - to share practical advice and meaningful insights on issues of importance to our clients.

Corporate Representative Jason Mariarathanam, Director

Business Activity: At Hudson & Rose we can assess all your HR requests. We do so by customizing our proposed solutions to best fit your requirements and needs.

Corporate Representative Bryan Rajesh Raghoebar, Managing Director

We are a business consultancy with solid expertise towards HRIT solutions.

Hudson & Rose combines many years of experience with all the latest innovations in SAP HCM solutions.

CONTACT: 5 Lorong Perindustrian Bukit Minyak 6 Taman Perindustrian Bukit Minyak 14100 Bukit Mertajam Penang Tel: +604 - 507 3252 Fax: +604 - 507 4252 E mail: jsteeghs@hittech.com Website: www.hittech.com.my

CONTACT: Professor Asserweg 8 5144 NC Waalwijk The Netherlands Tel: +31 (0) 619 659 258 E mail: j.mariarathanam@hlb-van-daal.nl Website: www.hlb-van-daal.nl

CONTACT: Dorpsstraat 43 3910 Sint - Huibrechts - Lille Limburg Belgium Tel: +32 (0) 486 655 209 E mail: contact@hudson-rose.com Website: www.hudson-rose.com

Business Activity: For over 30 years IMT has been at the forefront of developing innovative lighting and signilisation products and systems for Oil & Gas and Petrochemical industries worldwide.

IMT FAR EAST PTE LTD

From the headquarters in Colemborg, The Netherlands, all aspects of R&D, manufacting, engineering, delivery, consulting and service are carried out with further sales and technical support provided by IMT subsidiary companies in the UK, Germany and Singapore.

Business Activity: Isah International is a Dutch software company that creates, sells, implements and maintains business software in all branches of the build to order manufacturing industry.

ISAH INTERNATIONAL

KNIJNENBURG RC

MAMMOET ROMSTAR

Based on company-specific needs and ambitions, Isah’s software automates the administrative core processes for the complete life-cycle of a product. With extensive industry experience dating back to 1987, Isah knows precisely what is needed to optimise efficiency and attain better results.

NEW MEMBERS

Corporate Representative Han van der Deen, Managing Director CONTACT: 22 Boon Lay Way #01 - 58 Level 2 TradeHub 21 609968 Singapore Tel: +65 - 6341 5153 Fax: +65 - 3795 5150 E mail: han.vanderdeen@img.sg Website: www.imt.sg

Corporate Representative Peter van Haarten, VP Partner Group CONTACT: Droogdokkeneiland 11 5026 SP Tilburg Noord - Brabant The Netherlands Tel: +31 (0) 884 724 000 Fax: +31 (0) 884 724 001 E mail: info@isah.com Website: www.isah.com

Business Activity: Knijnenburg Research & Consultancy is a market research company that offers a broad spectrum of services at the client side as well as for research and / or consultancy companies.

In 2004, Trui Knijnenburg started her own company with more than 25 years of experience, being an expert in qualitative and quantitative research.

As an all around researcher - depending on the needs of the custom - different services can be offered such as (account) management, developing new business and new tools of research on project and / or ad interim base.

Corporate Representatives Trui Knijnenburg, Managing Director Louwke van der Steen, Managing Director

Business Activity: Mammoet helps clients improve construction efficiency and optimize the uptime of plants and installations.

For that purpose, we provide solutions for lifting, transporting, installing and decommissioning large and heavy structures. Our services are focused on the petrochemical and mining industries, civil engineering, power generation and offshore projects. The logistic challenges in these industries are growing daily.

Factors such as remote locations, harsh climates and a strong emphasis on the environment are constantly driving us towards smarter and safer solutions.

Corporate RepresentativeS Wim Jobse, Regional Operation Manager Steven de Lange, Operation Manager

CONTACT: 25 Jalan Limau Kasturi 59000 Bangsar Selangor Darul Ehsan Tel: +6016 - 339 6227 E mail: trui@knijnenburgrc.net

CONTACT: Lot C43 Nilai Industrial Estate 71800 Nilai Negeri Sembilan Darul Khususr Tel: +606 - 799 3200 Fax: +606 - 799 3220 E mail: wim.jobse@mammoet.com www.mammoetromstar.com MDBCONNECTS · 2ND ISSUE 2014

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NEW MEMBERS

MEGA INT’L - GZ BEHEER BV

NOMAD OFFICES

PENCIL AND FRIENDS SDN BHD

POINTLOGIC

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Business Activity: Mega International has been operating in China and SEAsia since 1986. After a series of interviews at different levels / departments, this experience helps us to understand the challenges and issues of each company. For each client we will create a tailor made series of programs spread over time to suit the specific needs best. We value the diversity of talents in every team and we go “out of the box” to make people create a “high performance”. Teams are more than the sum of the individuals, and we enjoy opening up your potential, for individuals and groups.

Corporate Representative Gijs van Wezel, Trainer / Coach

Business Activity: The Nomad Offices is a provider of serviced offices, virtual offices, meeting rooms, co-working space, day offices and video conferencing facilities.

Corporate RepresentativeS Lion Kraaijbeek, CEO - Serviced Offices Rita Lawrence, Senior Manager - Operations

Clients of The Nomad Offices enjoy the freedom of working in a professional environment with flexible contracts, whether for a day or for a year.

CONTACT: Suite 3.01, Level 3 South Block, The AmpWalk 218 Jalan Ampang 50450 Kuala Lumpur

Locations in Kuala Lumpur include KLCC Menara Prestige, Pavilion KL, The Gardens Mid Valley and Mont Kiara.

CONTACT: Kapelweg 3 2587 BH The Hague The Netherlands Tel: +861 59 2180 6910 E mail: info@megainternational.com.hk Website: www.megainternational.com.hk

Tel: +603 - 2775 2828 Fax: +603 - 2775 2323 E mail: ml.tan@thenomadoffices.com Website: www.thenomadoffices.com

Business Activity: Pencil and Friends produces a complete dual language Bahasa Malaysia and English children magazine in Malaysia.

The monthly magazine is called “Pencil and Friends” and was successfully introduced to the market in March 2014.

Contents include: Comics, Science, History, Travelling, Moral Stories, Arts and Crafts, Hobbies, Games, Drawing and Malay stories. It openes a new window to learning new things in a playful way. The audience covers children from the age of 4 years up to 11 and invites parents to participate and play an active role in the learning process.

Corporate RepresentativeS Lex Scheers, Managing Director Ika Riana, Publisher

Business Activity: Pointlogic helps you optimise the return on marketing budgets. We provide solutions that will empower you to make the best decisions in a collaborative environment, taking into account various stakeholders and the dynamism of client / agency relationships.

Corporate Representatives Peter Kloprogge, CEO Annette M. Kunst, Business Director Asia

We believe in and endorse marketing processes that allow for creativity, while at the same time understanding the need to focus on sales and improving brand KPIs. We live in a world where creativity and mathematics come together.

CONTACT: 187 Jalan J3 Fasa 6 Taman Melawati 53100 Kuala Lumpur Tel: +603 - 4106 2691 E mail: pencil@pencilandfriends.com

CONTACT: 100 Cecil Street 069532 Singapore Tel: +65 - 9856 4971 E mail: pl_si@pointlogic.com Website: www.pointlogic.com

PULLMAN PUTRAJAYA LAKESIDE

SAMADHI RETREATS

SBM MALAYSIA SDN BHD

SUPERIOR ENERGY SERVICES (M) SDN BHD

NEW MEMBERS

Business Activity: The Pullman Putrajaya Lakeside, an elegant addition to Putrajaya, is the epitome of class, efficiency and a heaven of sensory delights with one of the largest signature spa facilities in Malaysia. Whether on business, leisure or just days away from your wedding, here is where you can get back in touch with the essence of your being. Situated on the shores of the Putrajaya Lake, its stunning architecture, ethnic yet stylish accommodation and thoughtful innovation, lend to the hotel’s appeal which reaches far beyond the business world.

Corporate Representatives Christophe Keramaris, Area General Manager Tania Abdullah, Director of Sales

Business Activity: Samadhi Retreats owns and operates several boutique hotels and restaurants offering fashionably rustic experiences in South East Asia.

Corporate Representatives Marvin Bosveld, Special Projects Manager Tiffany Teoh Siew Wei, Sales & Marketing Manager

The Group also owns several F&B outlets under the umbrella of Tamarind Restaurants in Kuala Lumpur and Singapore, specializing in modern Thai and Indochinese cuisine.

CONTACT: Suite 6.01B, Level 6 (South Block) The AmpWalk 218 Jalan Ampang 50450 Kuala Lumpur

Samadhi Retreats is committed to discovering new destinations and creating new experiences for guests, old and new.

Tel: +603 - 2166 0601 Fax: +603 - 2166 0604 E mail: marvin@samadhiretreats.com Website: www.samadhiretreats.com

Business Activity: SBM Offshore provides floating production solutions to the offshore energy industry, over the full product life cycle.

The company is a market leader in leased floating production systems with multiple units currently in operation, and has unrivalled operational experience in this field.

The company’s main activities are the design, supply, installation, operation and the life extension of Floating Production, Storage and Offloading (FPSO) vessels.

These are either owned and operated by SBM Offshore and leased to its clients or supplied on a turnkey sale basis.

Corporate Representatives Michael Philipse, Vice President Business Development Bruno Solinas, Business Development Director

Business Activity: Superior Energy Services serves the drilling, completion and production related needs of oil and gas companies worldwide through a diversified portfolio of specialized oilfield services and equipment that are used throughout the economic life cycle of oil and gas wells.

Corporate Representative Roelof Rudolph Boendermaker, Regional Vice President Asia Pacific

The world’s energy producers rely on us for the services, tools, equipment and exceptionally trained personnel needed to develop and produce oil and gas. Superior Energy has a history of developing specialized tools and technologies designed to meet customer needs.

CONTACT: No 2 Jalan P5 / 5 Presint 5 2200 Putrajaya Tel: +603 - 8890 0000 Fax: +603 - 8890 0001 E mail: info@pullmanputrajaya.com Website: www.pullmanputrajaya.com

CONTACT: Block E, Platinum Sentral Jalan Stesen Sentral 2 Kuala Lumpur Sentral 50470 Kuala Lumpur Tel: +603 - 2773 5300 Fax: +603 - 2773 5498 Website: www.sbmoffshore.com

CONTACT: A - 23A - 1, Level 23A 157 Hampshire Place Office No 1, Jalan Mayang Sari 50450 Kuala Lumpur Tel: +603 - 2722 6201 Fax: +603 - 2722 6198 Website: www.superiorenergy.com

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