Table of Contents Research 1.0
Introduction 1.0 Abstract 1.1 Objectives 1.2
Creative 2.0
Strength 2.0 Brand 2.1 Research 2.2 Mood Board 2.3 Development 2.4
Style Guide 3.0
Logo 3.0 Typography 3.1 Colors 3.2 Imagery 3.3
Final Designs 4.0
Website 4.0 Social Media 4.1
Style Guide 3.0
Logo Full Color
Proportions
Logo Do’s
Logo Don’ts
B&W
White on Black
Rotation
Change Color
Squish/ Stretch
Background
Outline
Pattern
Distortion
Sizes