Rarebook2

Page 1


Table of Contents Research 1.0

Introduction 1.0 Abstract 1.1 Objectives 1.2

Creative 2.0

Strength 2.0 Brand 2.1 Research 2.2 Mood Board 2.3 Development 2.4

Style Guide 3.0

Logo 3.0 Typography 3.1 Colors 3.2 Imagery 3.3

Final Designs 4.0

Website 4.0 Social Media 4.1


Style Guide 3.0


Logo Full Color

Proportions

Logo Do’s

Logo Don’ts

B&W

White on Black

Rotation

Change Color

Squish/ Stretch

Background

Outline

Pattern

Distortion

Sizes



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