Creating long-term values Design for sustainability creates competitive advantage Production, services In the long run, ecologically responsible manufacturing of products and services will no longer be an alternative model but simply a pure necessity. The question is what can really be achieved and what are the right approaches? Our workshop will familiarize you with the design concepts that ensure ecologically responsible practices. They base on methods that do not lead to limitations and restrictions but to growth and opportunities. And putting them into practice right away will show you their amazing potential: The Natural Step, Cradle to CradleÂŽ, Awareness Tools.
Innovation and Design Sustainability and the creation of long-term values for customers and enterprises is essential for innovation. What it takes is a new understanding of the business case and the courage to face customers’ needs and market opportunities. Design helps to infuse sustainability in the innovation process
Communication Ensuring long-term success and creating long-term values requires consistent, custom-tailored communication on all levels. What communication does is highlighting benefits and creating meaningful experiences.
Three modules – your advantages Three modules
The approach
The „Long-Term Values“workshop features three modules, namely Production/Services, designdriven Innovation and Communication. Each of the modules can be taken individually or in combination with the others. The actual duration of the workshop is thus determined by your choice, ranging from half a day to three days.
Each module comprises three steps: the theoretical input, the practical application and the collective evaluation. This is to ensure that you not only learn the theory but also its application, how to benefit from it and what to achieve with it.
The participants
Your benefits
The workshop is aimed at managing directors, heads of departments, innovation executives, product management and project team representatives and marketing experts.
You understand what sustainability means. You understand what you yourself can achieve. You build new knowledge in your company and help create an energy essential to meeting the challenges of the future.
„We realize that all our inventions have already appeared in nature in a more elegant form and at a lot less cost to the planet.“
Janine Benyus, „Biomimicry“
Your partner Mensch Design Innovation GmbH has developed and tested this workshop in collaboration with experts from the respective fields. We specialize in value-oriented business and innovation development. We operate globally. Matthias Müller, director: +41 79 570 09 64, mueller@mdii.ch, www.mdii.ch.