MD Publishing - 2010 Media Guide

The Voice of the Pre-owned Medical T Equipment Industry Since 1996

S

ince 1996, the Medical Dealer magazine has been the affordable way to reach more than 16,000 dealers and hospital decision-makers.

Every issue is distributed to a carefully selected and maintained list of qualified subscribers looking for cost-effective alternatives.

“

It ha has been a pleasure working with such talented professionals at MD Publishing. The team at MD has worked hard to improve the relationships we are starting and building each day with our customers, vendors, and colleagues in the medical equipment and parts industry. MD Publishing is a “class act” through and through. h.

”

Mike Helms TROFF Medical Services

EDITORIAL Our seasoned editorial staff delivers the most comprehensive news and information concerning the pre-owned medical equipment industry. Each month, qualified decision makers keep up to date on purchasing decisions, through supportive content including: • Market Analysis • Product Comparison • Insightful Columns from Hospital Purchasing • Capital Equipment Buying Trends • FDA Updates • Third Party vs OEM • Do’s and Dont’s for Equipment Purchasing

ital Dig ion s Ver ne i onl

EDITORIAL CALENDAR MONTH

EDITORIAL FOCUS

BONUS DISTRIBUTION

MATERIALS DUE

JANUARY

Endoscopy

IBS/Indiana Biomedical Society CMIA/California Medical Instrumentation Association

Dec. 15

X-Ray

SPIE Medical Imaging

Jan. 15

Surgical

AORN/Association of periOperative Registered Nurses SHEA/Society for Healthcare Epidemiology of America

Feb. 15

FEBRUARY MARCH

Respiratory

IAMERS/International Association of Medical Equipment Remarketers & Servicers

Mar. 16

MAY

Nuclear Medicine

SNM/Society of Nuclear Medicine

Apr. 15

JUNE

Test Equipment

AAMI/Association for the Advancement of Medical Instrumentation

May 17

JULY

Sterilization

ASHE/American Society for Healthcare Engineering

June 15

Ultrasound

CABMET/Colorado Association of Biomedical Equipment Technicians AHRA/Association for Medical Imaging Management FIME/Florida International Medical Expo

July 15

AUGUST

Patient Monitoring

Biomedical Associations of Wisconsin Virginia Biomedical Association

Aug. 16

Cardiology

FBS/Florida Biomedical Society

NOVEMBER

MRI

RSNA/Radiological Society of North America Medica

Oct. 15

DECEMBER

CT

NCBA/North Carolina Biomedical Association

Nov. 15

APRIL

SEPTEMBER OCTOBER

MD expo

Sept. 15

‘10

* Editorial Calendar is subject to change

DISTRIBUTION D

QUALIFIED CIRCULATION WITHIN HOSPITAL QUALIFIED CIRCULATION BY BUSINESS 74%

Hospitals

13%

Medical Equipment Service Companies/Manufacturers

8%

Clinics

5%

Other

48%

Department Heads & Supervisors

18%

Directors of Purchasing/ Materials Managers

15%

Biomedical Engineers/Technicians

8%

Presidents and CEOs

7%

Administrators

4%

Other

CORPORATE PROFILE:

Maximize your company’s exposure by featuring your company on the COVER of the Medical Dealer magazine, combined with an inside full-page advertisement and a Corporate Profile – a two-page editorial highlighting your corporation as well as your products and services.

Total Cost: $3,295. Includes cover feature, one inside two-full-page advertisement, which runs next to your 1-2 page editorial. Available once, per company*, every two years. *Company MUST be a 12x advertiser.

COMPANY SHOWCASE:

A great alternative to the Corporate Profile, which is only available 12x per year, is our Company Showcase. This is a unique opportunity to highlight your company in a special editorial and allow industry professionals to learn more about your products and services.

Total Cost: $1,995. Includes two-page spread for article and ad.

DISPLAY ADVERTISEMENT:

Strategically position your company with an eye-catching, attention-grabbing display advertisement so the buyers will call you first!

Medical Dealer Advertising Rates NET Rates per month

The Medical Dealer has proven to be a very economical method of advertising for Southeastern Biomedical. We have found it to be a great outreach to other dealers as well as hospital Clinical Engineers. eers.

”

Boyd S. Campbell, CBET, CRES Southeastern Biomedical Associates, Inc.

Ad Size

1x

3x

6x

12x

1/6 pg.

$300

$250

$220

$205

1/4 pg.

$395

$360

$320

$260

1/3 pg.

$555

$475

$410

$365

1/2 pg.

$760

$655

$585

$520

2/3 pg.

$1085

$945

$805

$730

Full pg.

$1350

$1195

$995

$915

DISPLAY CLASSIFIED RATES:

4-COLOR RATES:

Ad cost:

additional $40/month

$150

NEWSLETTERS When Quality Counts

Trust

ADVERTISING RATES

The newsletter includes: • Current digital magazine issues • Feature articles • Tradeshow calendar

www.generalbiomedical.com

BUYERS GUIDE

read more

MD EXPO SEPTEMBER 23-26, 2008

CORPORATE PROFILE

www.zettamed.com

download the preshow planner

FEATURED ARTICLE

CREATING OPPORTUNITY OUT OF Train Market

corporate profile

CORPORATE PROFILE

ULTRASOUND SYSTEMS SERVICE & TRAINING

CHANGE

BY JEANETTE MCMURTRY

Collaborate Change

PROBE & BOARD REPAIR

Ph: 800.958.9986 www.gmi3.com

Give

THE OTHER SIDE read more

TRADESHOW CALENDAR

corporate corpo co rate t profile f

Jan. 17

IN Biomed Society

Jan. 23-24

CA Medical Inst. Assoc.

Feb. 18-20

AMSP Winter Meeting

Mar. 14-19

AORN Congress

news TAKE A QUICK SURVEY for your chance to win a FREE iPod Touch!

Click here for details! digital magazine

industry insights

The New ASC Association Over Delivering on Advocacy What is the difference between an ordinary advocacy program and an extraordinary one?

CLICK HERE to read full article.

featured products and services fea

july events July 10-13 NNSDO July 13-15 AORN Executive Symposium

SANDEL MEDICAL INDUSTRIES, LLC

BLADES

click to view the July digital issue >>

click here for additional featured products >>

ce article

July 20-23 AHRMM08 Annual Conference

SPREAD YOUR

3rd Annual Golf Tournament

Nurses can individually and collectively influence future changes in a positive direction.

CLICK HERE to earn 1 contact hour of CE...

Gainesville, Florida August 14th - 16th, 2008 Location: Gainesville Golf & Country Club click here for more information >>

WINGS

click to view our full calendar >>

requiring their staff to buy and launder their own scrubs?

A CLICK HERE

Balanced Living

or living

Q Are some hospitals

At Piedmont Medical, we only know one direction to lead our customers – “The Right Way”, providing value through our commitment to deliver superior quality and workmanship. click to learn more >>

CHANGE-A-BLADE™ SAFETY SCALPAL HANDLE Revolutionizing the medical industry, the Sandel Medical Industries Change-A-Blade™ Safety Scalpel Handle has been developed in response to surgeons’ recommendations on what is missing in today’s safety scalpels. read more >>

ask the expert

Banner Specs: Title Banner: 510 x 95 pixels, 72 dpi Vertical Banner: 150 x 180 pixels, 72 dpi Horizontal Banner: 329 x 64 pixels, 72 dpi

Why Waste Your Money?

read more

visit www.mdpublishing.com

ADVERTISING RATES

Advertising opportunities include: Title Sponsorship (only 1 available) $495/month Vertical Banner (4 available) $395/month Horizontal Banner (only 1 available) $295/month

OtherSide

...a series of negative experiences with a certain group of people...

news

The newsletter includes: • Current digital magazine issue • Upcoming industry events • Featured products and services • Continuing education articles

Innovation Amplified

NASHVILLE, TN

Buyers Guide Online

complete listing of this month’s tradeshows

The OR Today monthly newsletter is e-mailed to more than 6,000 qualified end-users in the surgical industry who subscribe for its timely and informative content.

Call 800.558.9449 or visit us at:

YOUR RESOURCE FOR NEW & PRE-OWNED MEDICAL EQUIPMENT

Advertising opportunities: Title Sponsorship (only 1 available) $495/month Vertical Banner (4 available) $395/month Horizontal Banner (only 1 available) $295/month Banner Specs: Title Banner: 510 x 95 pixels, 72 dpi Vertical Banner: 150 x 180 pixels, 72 dpi Horizontal Banner: 329 x 64 pixels, 72 dpi

TOP TEN

2008

The Medical Dealer monthly newsletter is e-mailed to more than 9,000 qualified medical equipment buyers and sellers.

BUYERS GUIDE MEDICAL DEALER

EAT BETTER FOR LESS For 6 easy tips on how to eat better for less money, CLICK HERE...

Life in and out of the OR

Life in and out of the OR OR Today is the leading surgical publication for OR nurse managers. Each month, OR Today reaches more than 15,000 qualified decision-makers searching for insightful articles and information relating to life in and out of the OR.

“

OR TToday is an integral part of our media plan. We track all our ads back to our aaahc.org web site, and it has consistently proved to be one of the top traffic generators.

Geoffrey Charlton-Perrin, Director, MARCOM Accreditation Association for Ambulatory Health Care

EDITORIAL

DISTRIBUTION

OR Today’s experienced editorial staff provides the latest news and trends in the surgical industry. Monthly features include: • New product reviews • Revealing company profiles • Informative product & market analyses • Guest columns from the ASC Association, IAHCSMM and the Association of Surgical Technologists • Continuing education articles • OR Living lifestyle features

ital g i D n sio r e V ine onl

”

CIRCULATION UP 25% from 2009!

QUALIFIED CIRCULATION QUALI 63% 6

OR Nurse Managers/Supervisors

17% 1

ASC Administrators

13% 1

Surgery Equipment Dealers/Servicers

6% 6

Surgeons

1% 1

OTHER

Life in and out of the OR

EDITORIAL CALENDAR

Month

Featured Products & Services

CE Article

Bonus Distribution

Materials Due

January

Apparel, Electronic Medical Records Masks, Infection Control*

Are You Prepared for H1N1 (Swine) Flu Pandemic?

ANA Data Use Conference

Dec. 2

February

Anesthesia, Inventory Management, Positioning Devices, Skin Prep*

What’s Being Done to Prevent Wrong-Site Surgery

HIMSS/Healthcare Information and Management Systems Society

Jan. 4

Gloves, Smoke Evacuation, Labels, Drapes*

HIPAA and Confidentiality: Practice May Change, But Principles Endure

AORN/Association of periOperative Registered Nurses SHEA/Society for Healthcare Epidemiology of America

Feb. 1

March

Endoscopy*, OR lights, Patient Warming, Surgical Instruments

Endoscopy

AONE/American Organization of Nurse Executives SAGES/Society of American Gastrointestinal and Endoscopic Surgeons

Mar. 2

Career Resources, Disposables, Monitors, Surgical Tables*

Coaching Makes Nurses’ Careers Grow

IAHCSMM/International Association of Healthcare Central Service Materiel Management AST/Association of Surgical Technologists ASCs 2010

April 1

June

Bariatrics*, Cabinets, Safety Syringes, Orthopedic

Endoscopic Ultrasound Reveals GI Tract Secrets

AAMI/Association for the Advancement of Medical Instrumentation

May 3

July

Ophthalmic, Sterilization*, Carts, Wound Management

Keep It Clean: Hand Hygiene and Skin Antisepsis

APIC/Association for Practitioners in Infection Control

June 1

Beds, Anesthesia*, IV Therapy, Trays

Malignant Hyperthermia

AANA/American Association of Nurse Anesthetists July 1 AHRA/Association for Medical Imaging Management AHRMM/Association for Healthcare Resource & Materials Management

Latex-Free, Masks*, RFID Systems, Skin Prep

Promoting a Culture of Safety to Prevent Medical Errors

ASHES/American Society for Healthcare Environmental Service

Aug. 2

Endoscopy, Labels, Drapes, Electronic Medical Records*

Document It Right: Would Your Charting Stand Up to Scrutiny

ASA/American Society of Anesthesiologists

MD expo

Sept. 1

April

May

August

September

October

‘10

November

OR Lights, Gloves*, Patient Warming, Wound Management

Winning the War Against Antibiotic-Resistant Infections

AAN/American Academy of Nursing

Oct. 1

December

Disposables*, Orthopedic, Sterilization, Surgical Tables

HCAHPS All About Patient Satisfaction

Out-Patient Surgery Centers

Nov. 1

* All Featured Products in bold are also the topics for that month’s Market Analysis article

* Editorial Calendar is subject to change

Life in and out of the OR

CORPORATE PROFILE Maximize your company’s exposure by featuring your company on the COVER of OR Today, combined with an inside, full-page advertisement and a Corporate Profile – a two-page, editorial highlighting your corporation as well as your products and services.

Total Cost: $3,995. Includes cover feature, one inside full-page advertisement, which runs next to your two page editorial.

Available once, per company, per year.

COMPANY SHOWCASE A great alternative to the Corporate Profile is our Company Showcase. This is a unique opportunity to highlight your company in a special editorial and allow industry professionals to learn more about your products and services.

OR Today Advertising Rates NET Rates per month

Total Cost: $2,495. Includes two-page spread, for article and advertisement.

Ad Size

1x

3x

6x

12x

DISPLAY ADVERTISEMENT

1/6 pg.

$430

$375

$330

$280

1/4 pg.

$590

$510

$460

$400

Strategically position your company with an eye-catching, attention-grabbing display advertisement so the buyers will call you first!

1/3 pg.

$830

$720

$640

$565

1/2 pg.

$1065

$930

$830

$735

2/3 pg.

$1480

$1285

$1205

$1045

Full pg.

$2000

$1740

$1520

$1360

Color Rates: 4-color: $495; 2-color: $295

FEATURED PRODUCTS AND SERVICES Promote your company’s products and services with our popular “Featured Products & Services” section in every issue. Target your buying audience by placing your products in their specific category.

Specs: Each product will receive up to two (2) pictures and a 75-100 word description.

Total Cost: $700 per product

Advertising Specifications

P UBLICATION S IZE

Width

Height

PUBLICATION TRIM SIZE

8.25”

10.75”

PUBLICATION BLEED SIZE

8.5”

11”

A D S IZE D IMENSIONS Full Page with Bleed Full Page No Bleed

2/3 Page

AD SIZE REQUIREMENTS 7” x 9.75” (no bleed)

Display Ad Sizes Full Page

including bleed

8.5”

11”

Full Page

no bleed

7”

9.75”

4.5”

9.75”

horizontal

7”

4.5”

vertical

3.25”

9.75”

island

4.5”

7”

square

4.5”

4.5”

vertical

2.25”

9.75”

horizontal

7”

2.25”

vertical

3.25”

4.5”

vertical

2.25”

4.5”

2/3 Page 1/2 Page

1/3 Page

1/4 Page

1/6 Page

8.25” x 10.75” (trim size) 8.5” x 11” (bleed)

1/2 Page Island

1/2 Page Vertical

1/2 Page Horizontal

3.25” x 9.75” 4.5” x 9.75”

7” x 4.5”

1/3 Page Square

1/4 Page Vertical (v) 3.25” x 4.5”

(s) 4.5” x 4.5”

Ads that bleed need to have an extra 1/8” on all sides. Keep type, photos, and other ad elements that are not supposed to bleed a 1/4” away from final trim line.

4.5” x 9.75”

(v) 2.25” x 9.75”

1/3 Page Vertical

1/6 Page

2.25” x 4.5”

(h) 7” x 2.25”

1/4 Page Horizontal

F ILE S UBMISSION R EQUIREMENTS All files and images must be hi-resolution (300 dpi). Images downloaded from websites will not be accepted!

Preferred Digital Format: Flattened TIF, PDF and JPG files accepted. E-mail all files to art@mdpublishing.com.

All artwork submitted must be the correct size.

App Applications Accepted: Adobe Illustrator, Adobe Photoshop and hi-resolution Adobe PDFs. Note: Illustrator files sho must have all fonts converted to outlines and all images must be embedded into the file. Photoshop files have to be 300 dpi. All files must be CMYK. Applications Not Accepted: WORD, PowerPoint, Publisher, PageMaker, CorelDraw or any other application NOT listed above. Images downloaded from websites will not be accepted.

Media Accepted: We can accept digital files through CD, DVD, e-mail and FTP site upload. Digital files can be e-mailed to art@mdpublishing.com. Please include all support files and fonts with your document. For FTP site instructions, please call or e-mail.

Custom Services, Typesetting and Repair Work: MD Publishing will make changes or deletions to your ad, provided the changes are submitted PRIOR to the materials close date. We cannot make changes to flattened/ uneditable artwork.

Mailing Address for Artwork: MD Publishing Attn: Art Department 18 Eastbrook Bend Peachtree City, GA 30269 Ph: 770.632.9040 • Fax: 770.632.9090 E-mail: art@mdpublishing.com Website: www.mdpublishing.com

Please call for individual specs and requirements. A proof must accompany digital files. MD Publishing will not be held responsible for errors upon output on the file if a proof is not supplied. Any variation between the file and the proof must be indicated.

T H E

M A G A Z I N E

Service Professionals…

Welcome To Your New Community W TechNation is the new magazine that directly links over 11,000 service professionals to your company’s products and services. Each issue contains insightful and relevant content ranging from technological advances to new tools to professional development.

“

The TechNation magazine has been a costeffective way to reach Biomedical and Service Professionals. Conquest Imaging’s advertisement in TechNation has been an important part of our overall marke marketing strategy.

”

Paul Conrad, Vice-President Conquest Imaging

DISTRIBUTION IN THE BIOMED COMMUNITY TechNation Advertising Rates NET Rates per month Ad Size

1x

3x

6x

12x

1/6 pg.

$385

$340

$295

$250

1/4 pg.

$530

$460

$410

$360

1/3 pg.

$750

$645

$575

$505

1/2 pg.

$965

$840

$745

$660

2/3 pg.

$1330

$1155

$1085

$945

Full pg.

$1800

$1450

$1295

$1195

QUALIFIED CIRCULATION 51% Clinical, Biomedical and Radiology Engineers 20% Service Engineers 12% Department Supervisor

Color Rates:

10% Third Party Service Engineer

4-color: $495; 2-color: $295

7%

Hospital Administrator

T H E

DISTRIBUTION & DEADLINES

M A G A Z I N E

MONTH

PRODUCT FOCUS

BONUS DISTRIBUTION

MATERIALS DUE

JANUARY

Endoscopy

CMIA/California Medical Instrumentation Association IBS/Indiana Biomedical Society

Dec. 9

X-Ray

Laboratory Managers

Jan. 8

FEBRUARY MARCH

Feb. 8

Surgical

Respiratory

IAMERS/International Association of Medical Equipment Remarketers & Servicers GBIS/Georgia Biomedical Instrumentation Society

Mar. 9

MAY

Nuclear Medicine

MSBA/Mid-South Biomedical Association

Apr. 9

JUNE

Test Equipment

AAMI/Association for the Advancement of Medical Instrumentation

May 10

JULY

Sterilization

Radiology Technicians

June 8

AUGUST

Ultrasound

CABMET/Colorado Association of Biomedical Equipment Technicians AHRA/Association for Medical Imaging Management

July 8

Patient Monitoring

BAW/Biomedical Associations of Wisconsin VBA/Virginia Biomedical Association

Aug. 9

Cardiology

FBS/Florida Biomedical Society

NOVEMBER

MRI

Radiology Technicians

Oct. 8

DECEMBER

CT

NCBA/North Carolina Biomedical Association

Nov. 8

APRIL

SEPTEMBER OCTOBER

MD expo

Sept. 8

‘10

EDITORIAL The editorial within TechNation the magazine consists of: • Current Technology and Service Trends • New Product Comparison • Career Resources • Professional Development • Professional of the Month

• • • • •

Tech Tips Tools of the Trade Biomed Department Profile Continued Education The Vault

Power Cords in the OR

OtherSide Taking Time to Care

O

ne would think that everyone working in healthcare is compassionate and caring, and I see examples of this everyday: A stranger helping another stranger in a time of need or crisis. However, at times, I also observe healthcare workers who seem to not care very much at all. What I believe happens is that because we repeatedly see the same problems and issues, we become indifferent. We forget that each new patient may be experiencing the treatment for the first time. I think that this also happens to biomedical technicians, which, if we’re not careful, could jeopardize our own existence.

I’m still surprised every time I hear statements like, “They need to learn how to take better care of their equipment” or “That’s not my job.” Recently, I’ve heard my colleagues in the industry utter these phrases more frequently. I really don’t understand the angst; technicians should realize that if our customers knew everything about their equipment, they wouldn’t need us. I especially don’t understand it when I hear techs complain about that “stupid five-minute fix.”

Personally, I think those making such statements should be thankful; they scored an easy win. Without problems, we have nothing to fix. It’s no secret that equip-

Do Does anyone know of any regulation for lengthening power cords on ope operating-room (OR) equipment?

Ou Our nurse manager wants longer pow power cords wired into existing equ equipment. That way, they can all be plugged into receptacles on one wa wall. But, are extension cords a better alternative? All comments and sug suggestions are welcome.

By Jim Fedele, CBET

ment continues to become more reliable, so what’s going to be left for us to do?

Frankly, I don’t need a degreed technician to perform safety checks on equipment.

Our paradigms about service need to start changing now. If not, I fear that soon there will be no need for biomedical technicians at all. I’ve been monitoring failures for a couple of years and I’ve noticed that the majority of problems are related to accessories and use.

Granted, these failures lack the ability to test our technical abilities, but to the users they’re the same as any other problem.

Therefore, we need to take them seriously and fix them for users in a kind and caring way. We need to remember that the users are trying to utilize the equipment on a patient. Again, all the patient knows is that the equipment didn’t function properly for them either. We need to expand our scope of service if we’re going to remain successful. I know a handful of managers – myself included – who tell their staff to do a tertiary look at anything the customer asks. I’ve seen my techs work on dancing Santa Clauses (for the hospital auxiliary,) a CD player, and even a few dietary heater control boards.

I don’t know of a single group of people who has more skill than we do to solve just about any problem. There isn’t any

reason that we shouldn’t work on beds, surgical tables, nurse call, or even patient entertainment. We’re better suited to manage these devices than those who currently maintain them. However, that being said, there are still members of our industry who cling to the past and feel these items are beneath their skill set.

In conclusion, we must never forget where we work; we’re healthcare professionals who have the opportunity to impact a stranger’s life in a positive way. Therefore, when we tell a nurse that we don’t fix something, we’re essentially telling a patient that we don’t care about them. To understand how our actions impact others, we must always connect the dots between the nurse and patient. I think that as an industry, we should start thinking about our future and what kind of service we’ll be left with as devices become smaller, cheaper and more reliable.

If you y consult the National Electrical Cod and Underwriters Laboratories, I beCode liev lieve you can lengthen all cords to 13 feet.

(It m may be different; I don’t remember.) I wou would also use high-quality cordage and incr increase the wire gauge at least one step.

T m To minimize the issue, an alternative solution is to permanently install outlet strips on aany cart in which equipment is fixed.

Ext Extension cords are a bad idea in the OR bec because of the presence of so much liq-

uid. I’ve seen the connector on an extension cord set off the LIM when it fell into a patch of water on the OR floor. Power-cord management will always be an ongoing problem in the OR, whether you have long power cords or not.

AIV sells 18-feet to 25-feet cords; we use them for the surgical tables. Any “extension” cords are made out of the weatherproof boxes that have the flip covers and are sealed to prevent any water-intrusion.

These are made by our maintenance crew.

To eliminate extension cords at my last employer, we changed out many of the equipment cords with longer ones. The only regulations that I remember dealt with the amp capacity of the cord for the length and gauge size. It saved us a ton of problems. On some cart-mounted equipment, we shortened the cords and ran them to a cart-mounted, heavy-duty/hospital-grade

outlet strip. This reduced cord clutter.

I’ve seen a few cases where the local safety officer or the “authority having jurisdiction” flat-out banned “all” extension cords in the facility, but nothing at the National Fire Protection Agency-level. Did I miss something?

Based on experience, my thoughts are that replacing existing cords with customsized, longer ones is preferred over using extension cords as long as the capacity and leakage currents are OK. That usually means one gauge higher than the original equipment manufacturer used (to minimize line drop), and leakage current is addressed on a case-by-case basis. Extension cords tend to “walk” and are prone to spills, as was previously mentioned.

These posts are from Biomedtalk listserv. Go to http://bmetsonline.org to find out how you can join and be part of the discussion.

Jim Fedele, CBET, has been with Medical Dealer magazine for more than 10 years. He is currently the director of clinical engineering for Susquehanna Health Systems in Williamsport, Pa. He can be reached for questions/comments at info@mdpublishing.com.

September 2009

105

October 2009

101

N

O W

MEDICAL DEALER 2010

BUYERS GUIDE

IN AR ITS 12T H YE

Y Your Annuall Resource R Guide G id For F Medical Equipment and Services M The Medical Dealer Buyers Guide is the official guide for thousands of medical equipment companies. Think of it as the “Yellow Pages” for our industry. It is the ultimate resource for more than 20,000 qualified subscribers of the Medical Dealer, OR Today and TechNation magazines.

“

Since the day I started ISIS Medical Solutions, I have used a mass marketing campaign to get our name out. We have had an ad in the Medical Dealer every month since ISIS Medical Solutions was established.

In addition, the Buyers Guide hits a large spectrum of people and we get even more bang for the buck. In my opinion, it’s a no brainer.

”

Michael Callaghan, ISIS Medical Solutions, LLC

CATEGORIES

Our indexes are both Alphabetical and Categorical. Each company may choose up to 3 categories to be listed under for the Categorical index. Additional categories may be purchased for $20 each.

DISTRIBUTION

Categories Include (but are not limited to):

Anesthesia

Insurance

Patient Monitoring

Auction

Laboratory

Radiology

Batteries

Lasers/Service

Repair/Refurbish

Biomedical

Leasing

Replacement Parts

CT

Lights

Respiratory

Cardiac Monitoring

Mammography

Sterilizers

Diagnostic Imaging

Monitors

Surgical

Disposables

Moving/Storage

Test Equipment

6,000

U.S. Dealers

Endoscopy

MRI

Transportation

2,000

International (Tradeshow/online)

General

Nuclear Medicine

Tubes/Bulbs

2,000

Physicians, Misc.

Imaging

OR Tables

Ultrasound

Infusion Pumps

PACS

X-ray

QUALIFIED CIRCULATION 10,000

Hospitals, Clinics, Surgery Centers (Material Managers, Hospital Administrators, Biomedical Engineers, Radiology Admin. etc.)

MEDICAL DEALER 2010

BUYERS GUIDE

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DE GUI

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FREE LISTINGS Alphabetically listed throughout the Company Profile section and will include the following information: Company Name Mailing Address Business Phone and Fax See Our Ad pg.

39

COMPANY PROFILE Stand Out from Your Competitors!

A Company Profile sets your listing apart from all the others. Your Company Profile includes: logo, contact information, website, e-mail and a 30-word description about your company. Also includes index listing.

See Our Ad pg.

36

DISPLAY ADS Strategically position your company with eye-catching, attention-grabbing display advertisement so the buyers will call you first! In addition to your display advertisement, you will also receive a Company Profile.

Every Display Ad Receives: 2010 NET ADVERTISING RATES Ad Size

Rate

MD Publishing Customer Discount*

Company Profile

$320

$280

1/6 page

$440

$395

1/3 page

$620

$555

1/2 page

$750

$675

2/3 page

$950

$855

Full page

$1160

$1045

* Special discount rate for advertisers in the Medical Dealer, OR Today and TechNation magazines.

• FREE 4-color • FREE Index Listings (up to 3 categories) • FREE Company Profile • FREE Online Exposure • 10% Discount for Current MD Publishing Customers

Advertise 1x, receive exposure all year long!

This annual issue gives your company continued exposure 365 days a year, maximizing your hard-working advertising dollars!

05",)3().' #/-

MDPublishing.com is the official 24/7 information resource site for the medical industry. With our unlimited marketing and promotional opportunities, we are able to reach buyers and sellers from around the globe with your company’s message, helping you generate qualified leads.

HIGH TRAFFIC PAGES INCLUDE: • Breaking Industry News • Market Analysis & Buying Trends • Expert Q & A • Dealer Directory • Tradeshow Calendar

“

We have placed several banners on your website for many years now. When we jumped up to a larger homepage banner this year, our number of hits grew quickly and exponentially. Our banner ads with MD Publishing have been a direct-link to our company’s growth in 2009. We are excited to see what 2010 will bring!

�

Mary Lampley, , Vice-President J&M Trading, Inc.

Digital Magazine

MD Publishing is proud to offer Medical Dealer, OR Today and the Medical Dealer Buyers Guide DIGITALLY! Each month, the current issues are posted at www.mdpublishing.com so you can access this easy-to-read format. Never miss an issue again!

BANNER ADVERTISING

05",)3().' #/-

Use our convenient banner packages to reach your target audience in a selected category!

Leader Board Banner

Premium Banner

Traditional Banner

2010 Banner Advertising Rates (NET)

Specs:

Leader Board Banner:

$200/week

Leader board banner size - 375 x 90 pixels, 72 dpi

Premium Banner:

$500/month

Premium banner size - 315 x 235 pixels, 72 dpi

Traditional Home Page Banner:

$400/month

Traditional Banner:

$125 - $200/month

Traditional Banner size - 225 x 85 pixels, 72 dpi

* For rotational banners (3 screens) add $25

WEBSITE STATISTICS (mdpublishing.com)

Hits Page Views

Visitor Sessions

Visitors

Average Per Month (Entire Site)

756,075

Average Per Day

24,382

Average Per Month

122,625

Average Per Day

3,330

Average Per Day

917

Average Visitor Session Length

00:20:05

International Visitor Sessions

9.59%

Visitor Sessions from United States

90.41%

Average Per Month

27,496