OPINION PIECE
LESSONS FROM THE PANDEMIC:
How the digitisation of the SME sector was an essential step for the industry’s growth-journey Colin Dallas, Head of Retail Banking at National Bank of Fujairah (NBF) explains how they are working with SME’s to evolve the strength and agility to thrive in the new business landscapes of the post pandemic world.
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he digital transformation is rapidly accelerating as a result of the COVID-19 pandemic, advancing in terms of consumer and business digital usage by up to five years in a matter of around eight weeks. The playing field has shifted entirely and embracing technology has become pivotal for businesses to survive in the new climate. By now, many companies must have revaluated their existing business models and adjusted them to the digital landscape.
Evolving through change At NBF, our strategy has been to not only respond to change with agility, but to
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thrive on it to enhance and strengthen our offering. When we take a closer look at retail banking, for instance, we can see how digital transformation has been sitting at the very centre of its development journey. Over the years, we have been working tirelessly to ensure the user experience reflects enhanced efficiency, better security and resilience, and faster and instant servicing. Th e evolving re quire me nts of customers have been serving as a guide for us to continually improve and enhance our operations to ensure maximum efficiency and the most positive customer experiences. With that, we have recognised that the road to
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Colin Dallas, Head of Retail Banking at National Bank of Fujairah (NBF)
